Content vs Ads: Experts Debate Which Is Better in 2026
A timed, poolside debate where Cole Gordon pits his own CMO against an organic-agency founder over one question: which $10M business is worth more?
July 3rdCreator
A timed, poolside debate where Cole Gordon pits his own CMO against an organic-agency founder over one question: which $10M business is worth more?
July 3rdJason Fladlien has done $250M in webinar sales. Here is every framework, in order, from the $7 ebook that started it to the $100M launch that broke the record.
June 25thCole Gordon and Daniel Fazio break down 8 high-revenue service offers — from beginner cold email to 8-figure sales floors — and the structural principles that make each one work.
June 18thAn 82-minute practitioner masterclass on high-ticket sales — from belief-transfer mechanics to building and managing a team that closes without you.
June 15thA 57-minute post-mortem from a $35M/year CEO who failed publicly, found a format that worked, and reverse-engineered exactly why.
June 12thCole Gordon and Nick Fisher rank the coaches, courses, and masterminds that actually built their 8- and 9-figure businesses.
June 9thJeremy Miner and Cole Gordon dissect the four levels of persuasion, live-role-play the three biggest objections, and explain why identity is the last lock on every sale.
May 29thEmily and Austin built VSL Queen to 8 figures by proving female faces nearly doubled ad conversions, stacking authority through cold DMs, and staying lean at 10% marketing cost.
May 21stA 60-minute private-client training spliced into podcast format — Cole Gordon walks through every framework that turns a mediocre offer into a $10M one.
May 19thJosiah Grimes breaks down every revenue band from zero to $100M+ — the hiring science, data infrastructure, offer engineering, and portfolio calculus that most operators never learn until it's too late.
May 14thTwo operators who've collected over $150M from cold ads run a live S-through-F tier list of every high-ticket funnel, then break down the offers, creatives, and show-rate systems actually working now.
May 7thCole Gordon and Brian Ostermiller reconstruct how they built four eight-figure sales teams, covering hiring, leadership, live objection handling, and the financial close framework that changed everything.
April 10th