Modern Creator
Why Modern Creator?
Cole Gordon · YouTube

I 12X'd My Views on Social Media in 90 Days (Here's How)

A 57-minute post-mortem from a $35M/year CEO who failed publicly, found a format that worked, and reverse-engineered exactly why.

Posted
yesterday
Duration
Format
Tutorial
sincere
Views
1.6K
85 likes
Big Idea

The argument in one line.

Business owners who stop chasing algorithmic best practices and make highly specific content for their real audience consistently outperform creators who engineer for virality — because value density beats packaging, especially in B2B.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • A business owner doing $100k-$1M/month who keeps putting off building a personal brand because you can't justify the time ROI.
  • Someone who has tried YouTube or social media, followed all the 'best practices,' and gotten worse results than you had before.
  • A founder whose real audience is other high-level business owners — coaches, consultants, agency owners — and who keeps being told to 'go broad' first.
  • Anyone who has a strong network and deep domain expertise and hasn't connected those to a content format yet.
  • A creator or strategist who works with business owner clients and wants to understand why the standard playbook fails them.
SKIP IF…
  • You are in entertainment, lifestyle, or a broad B2C niche where mass appeal actually is the goal.
  • You are starting from zero with no established business, network, or domain expertise to draw from.
  • You want a step-by-step tactical content production guide — this is a strategy and mindset debrief, not a workflow tutorial.
TL;DR

The full version, fast.

After paying $225k for content coaching, studying the Hormozi media structure, and hiring a team, the speaker tried to go broad on YouTube with highly produced talking-head videos targeting young men with personal development content. Views collapsed 70-80% from an already low baseline. The breakthrough came by accident: a casual podcast conversation with a friend who happened to also run an 8-figure business. That video did 10x his recent views and generated real B2B leads. The lesson: start with who you are talking to and what problem you are solving, make the content as valuable as possible, and let the strategist package it after the fact. The podcast format wins because it clips across every platform with almost no extra effort.

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Chapters

Where the time goes.

00:00 – 02:45

01 · $225K Personal Brand Bet

Hook + context: Cole publicly committed $225k to Alex Hormozi's program to force himself to follow through on content for 12 months. Explains why leverage matters more than the information itself.

02:45 – 10:52

02 · Behind Hormozi's Media Machine

Full breakdown of Acquisition.com's media org chart (Director of Media → 3 talents → content directors → long-form/short-form/LinkedIn strategists → editors/miners). Then Cole's lean version.

10:52 – 18:32

03 · Why My First Strategy Failed

Tried to go broad targeting young men with personal development content. Views dropped 70-80% from an already low baseline. Made content he hated about topics he wasn't an expert in.

18:32 – 29:48

04 · The YouTube Guru Trap

Breaks down the 'outlier-first, packaging-first' playbook and argues it is specifically harmful for B2B creators: forces unoriginality, makes content you hate, cannot express real expertise.

29:48 – 37:18

05 · The Podcast Breakthrough

Accidental podcast with Ravi (8-figure friend staying at his house). 10 min prep, 10x the views, B2B leads from people who'd never engaged. Replicated with Ryan Clogg — even more tactical, even more results.

37:18 – 34:34

06 · Building a Multi-Platform Engine

Podcast clips outperform purpose-built short-form. Being on every platform lifts YouTube views (synergy effect). Current stats: 3.6M total monthly views, 12x Instagram, 20x YouTube Shorts, 26x TikTok.

37:18 – 46:25

07 · Packaging vs Valuable Content

The CMO podcast (no-name guest) outperformed the Dean Graziosi episode — topic and packaging beat guest star power. Shift: frame every collab as a co-training, not an interview.

46:25 – 51:40

08 · Lessons From Top Performers

6 lessons: audience-first, liking your content doesn't mean fewer views, don't go broad first (cold start), views don't equal money, podcast beats solo for multi-platform, use resources you have.

51:40 – 53:20

09 · Why Views Don't Equal Money

CPM x audience quality > raw views. Jeremy Haynes at 5k views built an 8-figure business. TBPN sold to OpenAI for $100-300M. Optimize for audience quality, not volume.

53:20 – 55:00

10 · Future Plans and Monetization

What converts on YouTube vs ads: courses/coaching/events >> done-for-you on YouTube. Upcoming CTAs: Scotland mastermind, 1-on-1 coaching (5 spots, very expensive), Dialer.ao, SalesKick, virtual events.

55:00 – 56:37

11 · The Road to $250M

Why solo video consistency is hard: he's building a holding company with recruiting divisions (HVAC, roofing, healthcare) as a cleaner path to $100-250M than scaling vertically in sales recruiting alone.

Atomic Insights

Lines worth screenshotting.

  • The YouTube guru playbook — find outlier, reverse-engineer packaging, start from someone else's idea — forces unoriginality and is actively harmful for B2B creators.
  • 10 minutes of prep for a casual podcast conversation outperformed weeks of work on scripted, produced talking-head videos.
  • Going more tactical and more specific produced more views AND more leads — the opposite of what every strategist predicted.
  • The podcast format clips to every platform better than content made specifically for those platforms, because the back-and-forth structure is inherently clip-able.
  • Being on every platform increases your YouTube views — Iman Gadzhi's team found that multiplatform presence had a synergistic lift on their main channel.
  • Topic and packaging matter as much as guest quality: a video with an unknown CMO outperformed a video with Dean Graziosi.
  • At 10k views per video, organic YouTube does not move the revenue needle for a company doing $35M/year — the math only works at hundreds of thousands of views per video.
  • Done-for-you offers convert well on paid ads but poorly on YouTube. Courses convert terribly on ads but well on YouTube. Live events convert exceptionally well on YouTube.
  • Total CPM times audience quality beats raw view count — TBPN sold to OpenAI for $100-300M with a fraction of the views of mainstream channels.
  • The 'cold start problem' applies to personal brands: dominate a tiny specific audience first before trying to expand, the same way Facebook started with one university.
  • The mids channel (2-10 min clips on YouTube) drove twice the revenue of the main YouTube channel for Hormozi despite a fraction of the views.
  • Structuring a podcast as a collaborative training rather than an interview — where both parties teach — produces better packaging AND lets the host demonstrate more expertise.
  • A Google Doc split-screen video that 'would never work' according to every strategist became his highest-performing solo video ever.
  • Publicly committing money to a goal creates leverage that keeps you going when the content feels pointless — the information is secondary to the skin in the game.
  • The long-form content you make today is a career-spanning asset that transfers to whatever business you build next.
Takeaway

Make content you care about for people you know.

WHAT TO LEARN

The algorithmic approach to content — finding outliers, reverse-engineering packaging, starting from someone else's ideas — actively harms creators who have real expertise and a real audience to serve.

01$225K Personal Brand Bet
  • Publicly committing money to a goal creates accountability leverage that outlasts any tactical information received from the investment.
  • A 12-month commitment removes the escape hatch — momentum compounds once quitting stops being an option.
02Behind Hormozi's Media Machine
  • The 'miners' role — people who identify and restructure clips rather than just cut them — is the under-discussed key to short-form distribution at scale.
  • Starting lean and growing into a full media structure is valid; knowing the full org chart helps you understand which role to hire for next.
03Why My First Strategy Failed
  • Pivoting to a broad audience while your existing audience expects something specific is a double failure: you lose existing viewers without gaining new ones.
  • Making content about topics you are not an expert in requires research and scripting from scratch, compounding the time cost of an already-inefficient approach.
04The YouTube Guru Trap
  • The outlier-first method systematically trains you to start from other people's ideas rather than your own expertise — the opposite of what actually differentiates a creator.
  • The creators at the top of every vertical — MrBeast, Hormozi, Acquired, TBPN — all started from what they cared about and reverse-engineered packaging after the fact.
05The Podcast Breakthrough
  • The best content often comes from conversations you would have had anyway — removing the camera removes the performance pressure that degrades quality.
  • High-level peer networks are an underused content asset: conversations with people doing similar or greater revenue are inherently more valuable to your target audience than solo monologues.
06Building a Multi-Platform Engine
  • One long-form podcast episode can generate clips that outperform purpose-built short-form content on every platform, making it the highest-leverage format for multi-platform distribution.
  • Presence on every platform has a documented synergistic effect on your main platform — showing up broadly accelerates the core channel, not just the secondary ones.
07Packaging vs Valuable Content
  • Framing a guest collab as a co-training rather than an interview solves two problems: it creates natural packaging around a specific topic and it lets you demonstrate your own expertise instead of playing interviewer.
  • Topic selection that serves your real audience consistently outperforms guest star power — a relevant topic with an unknown guest beats an irrelevant topic with a famous one.
08Lessons From Top Performers
  • The cold start principle applies to personal brands: dominate a specific, narrow audience before attempting to expand, just as every major platform did when launching.
  • Use the strategic advantages you already have — network, expertise, domain knowledge — rather than trying to compete on terrain where you have no natural edge.
09Why Views Don't Equal Money
  • Optimizing for audience quality (CPM × views) instead of raw view count produces better business outcomes, especially for B2B creators whose offer price is high.
  • Organic content's real value includes long-term authority, networking leverage, and cross-promotional lift on owned products — none of which appears in a view counter.
10Future Plans and Monetization
  • Offer type determines whether YouTube organic will convert: courses, coaching, and events consistently outperform done-for-you services on organic platforms.
  • Integrating CTAs naturally into the content itself — rather than as mid-rolls — is harder to execute but more effective for high-trust audiences who are already skeptical of ads.
11The Road to $250M
  • Content consistency is a resource allocation decision: if building the business is genuinely more valuable than making an extra solo video, that is not an excuse — it is correct prioritization.
  • The podcast format specifically enables business owners to keep a content engine running at lower time cost than any other format that distributes across multiple platforms.
Glossary

Terms worth knowing.

YouTube guru meta
The widely-taught YouTube growth playbook: find high-performing 'outlier' videos in your niche, reverse-engineer their packaging and titles, and build your content strategy around replicating what already went viral.
Mids channel
A secondary YouTube channel that publishes 2-10 minute clips pulled from longer content. Hormozi's mids channel generates twice the ad revenue of his main channel despite far fewer views.
Miners
A content team role responsible for watching long-form video, identifying the best clip-worthy moments, and restructuring them with a new hook at the front — not just cutting but editorially rebuilding the short.
Cold start problem
A concept from network-effect businesses describing why you must dominate a small, specific community before expanding. Facebook started with one university; applied here to mean: own a narrow niche before going broad.
Packaging
The combination of title, thumbnail, and topic framing that determines whether a viewer clicks. Distinct from the content itself — packaging is ideation and positioning, not what is said in the video.
CPM
Cost per mille — what advertisers pay per 1,000 views. Higher CPM audiences (finance, B2B, high-income) are worth multiples more per view than broad entertainment audiences.
Resources

Things they pointed at.

00:02channelAlex Hormozi / Acquisition.com ↗
19:50channelCody Sanchez
19:50channelDan Martell
32:00channelMrBeast
32:45channelAcquired podcast (David Senra / Founders)
32:45channelTBPN (sold to OpenAI for $100-300M)
47:10bookThe Cold Start Problem (book)
46:56channelRyan Clogg
47:55channelJeremy Haynes
53:58productSalesKick (sponsor) ↗
54:08productDialer.ao (Cole's co-venture with Matt Ryder) ↗
11:00product8-Figure Boardroom Mastermind (Scotland, end of July) ↗
Quotables

Lines you could clip.

33:10
“The more valuable I tried to make the content, the more views I got. More tactical, more specific, more value — more views AND more leads. The opposite of what everybody told me.”
direct contradiction of conventional wisdom, specific claim with personal data→ TikTok hook↗ Tweet quote
36:40
“I wanted to off myself making content about how to get rich in your twenties. I just don't have fun talking to that audience.”
visceral, honest, instantly relatable to anyone who has made content they hated→ IG reel cold open↗ Tweet quote
26:40
“What I call the YouTube guru meta — find the outlier, reverse-engineer the packaging, and make content based on someone else's idea. I think this is the worst advice for most people.”
direct counterpoint to widely taught advice, generates debate→ TikTok hook↗ Tweet quote
46:20
“The Google Doc video that every YouTube guru told me would never work became my highest-performing solo video of all time.”
ironic payoff, proof beats prescription→ newsletter pull-quote↗ Tweet quote
47:40
“Jeremy Haynes built an eight-figure business off 5,000 views a video. Views don't equal money.”
specific stat that reframes the entire success metric→ IG reel cold open↗ Tweet quote
56:20
“Do I want to make one solo video a week, or do I want to build the infrastructure to do $250 million? I want to do the $250 million.”
clear, unapologetic prioritization — honest and polarizing→ TikTok hook↗ Tweet quote
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogystory
00:00I paid Alex Ramosy $225 to learn how to grow my personal brand, and in ninety days since then, I've grown my views by over 12 times. And so in this video, I'm gonna explain exactly how I did it, the struggles I personally had to overcome, and the limiting beliefs I had to break for myself, as well as if you stay to the end, what my plan is to 10 x my views again over the next year, as well as my overall plan to hit 10,000,000 a month in my current company.
00:26So before we start, I don't claim to be an expert or content in social media or any of this stuff. And in fact, just ninety days ago, what I will tell you is I was an expert in absolutely sucking at making content.
00:38I mean, I was terrible. And so I was able to go from absolutely horrible at this stuff to the point to where I'm not even kidding. I've had over a 100 plus, $7.08, multiple 8, even 9 figure business owners personally hitting me up saying that they love my content.
00:52And so the real reason I'm making this video is if you're a business owner who is busy running their business just like I was and struggling to grow your personal brand, or maybe even if you're not sure you should start a personal brand in the first place, then not only are you gonna learn a ton from my journey, but I think the deeper you get into this video and learn about the breakthroughs I've personally had, the more you're just gonna be relieved about how easy making content can actually be if you just get out of your own way.
01:16And I think you'll leave this video being crystal clear on what your next step should be for your brand after you hear what I have to say. So with that said, let's dive in. So to give you some background, in q four twenty twenty five, I finally decided for 2026, I'm actually going to try with content.
01:31And so I'm not gonna go into all the struggles I used to have in the past and why I wasn't taking it seriously, but what you need to know is just as somebody who's running a big company, I mean, at one point, I had three companies doing 7,000,000 a month. And so I was really busy. It just never got prioritized, and I was kinda putting out content to show I was alive.
01:47But long story short, I was just half assing it for five years. And so going into 2026, I was like, okay. I'm just gonna take twelve months and just freaking commit to this for once.
01:58And if at the end of twelve months, don't wanna do it. I can let myself off the hook and not do it. So part of kicking off that commitment was paying Alex Mosey $225.
02:06And I learned a ton of stuff, but one of the real value I got from it is specifically, I publicly declared that I was paying him. And not only did I pay him for that reason, I made videos about it multiple times and publicly declared on several different channels that I was doing it because I was going all in on content.
02:23And so that made me really feel like like, okay. If I would have backed out of this, I'm just gonna look like such a freaking idiot. If twelve months from now, they're like, dude, the guy paid $225.
02:32He didn't even post. He didn't even do anything. So a lot of people know, like, obviously, you invest to learn information and get transformation and all that stuff.
02:38But a big part of how you can make investments is just structuring it in a way to put massive leverage on yourself because there were so many times just in the come up of this where I was frustrated. I was like, this isn't worth my time. This is freaking stupid.
02:50I don't like this. I have better stuff to do. But then in the back of my mind, I'm like, man, like, if it quit, I mean, it's like, I'm gonna look like such a freaking dumbass.
02:58So that was a real value out of that. Now that being said, got a ton of other great information. So I went to their office and was able to talk to Alex, Leila, and Sharan about how to actually build kind of like a media company and what their media company was actually set up like.
03:11So this was their old structure. They have a new structure now that is, like, so incredibly advanced that it's not even worth showing you.
03:18But this is the structure that I think most people can learn a lot from. So for them, they have a director of media, and then under the director media is three talents. So, like, Alex, Leila, Sharon.
03:26Now for most of us that are probably watching this, we are the talent. Right? We don't have, like, multiple talents, but just so you know, this is what they do.
03:33Then under each talent is actually this team structure under every single one of these under each of the three. And then so each talent has a content director, and then the content director oversees all the strategists. So a long form strategist essentially does YouTube is like 90% of their job.
03:50But since podcasts are also long form and a lot of times that gets repurposed, that falls under the long form strategist, and then they have editors under them. We'll talk about long form strategist responsibilities in just a second, but that's basically that.
04:02Then the short form strategist is TikTok, Facebook reels, Instagram reels, and YouTube shorts. And then they, I think, have an editor per platform on each one of those, or maybe the Instagram one does both, but you get the point. That's what short form strategist does.
04:14The LinkedIn strategist, kinda same thing, one editor for LinkedIn. Then they have, depending on the talent, I remember it was one or two videographers per talent.
04:22Then there's the YouTube, uh, mids channel, the clips channel. And if you've heard Alex talk about that, he posts a ton of, like, two to ten minute videos on his mids channel.
04:31It's not his main YouTube channel, but that channel, despite doing way less views, does twice the amount of revenue as his main channel. So that's a huge thing that, uh, I think is very, very valuable for a lot of us. And then the x posting is done in their case by the talent.
04:45They don't have, like, a ghostwriter or anything. Like, you probably follow Alex on x, and you see that he does all of his own content. So a few notes about this structure.
04:52A little bit more about the long form strategist. This is really a YouTube strategist. They're in charge of packaging, which is really just ideation to title the thumbnail.
05:00Now for different media companies, what I've learned is this can take different forms. So some YouTube strategists, they come up with all the ideas themselves and, like, in an ideation meeting, pitch the talent and the entire team all the ideas.
05:14Maybe it's 50 ideas, they pick one or two. Okay? And sometimes, also even script out the entire video for the talent.
05:23Now I don't think Alex, Leila, and Sharan, I don't think theirs works like this, but I know for other brands that are really, really big out there, they have somebody else scripting all their videos. And so a lot of times the way that'll work is they figure out the idea, and then the talent will send like a ten minute lube or a voice message or whatever about, like, their thoughts on the topic or the idea or whatever.
05:44And then, nay, the strategist turns that into a script with all the hooks and the open loops and all the, you know, bells and whistles. Now other times, and I think this is more of how ACQs works, is the ideation is actually done by Alex Lehler or Sharon.
05:59Like, they kinda figure out, hey. Like, this is what's going on in my life, and this is what I wanna talk about. But then the strategist will take, like, let's say, the three or four things that happened to Alex last week.
06:08They'll say, I think this is the most interesting one, and they'll take that original idea and kind of reverse engineer the packaging. So as you'll see, there's kind of two ways that you can do this. You can either essentially start with the idea, which is done from kind of looking at what's going on in YouTube and what's gone viral and the outliers and what's gonna perform.
06:26And then you start with the idea and then go to the content. Or the other way is you start with the content and reverse engineer it. So depending on the talent and what their preferences are, the strategist is gonna do one or the other.
06:36And I'm gonna talk about this is a big point that I really struggle with. If you stay a little bit longer, I'll talk about which one I like to do, and there's one of these versions that I absolutely freaking hate with a passion.
06:48Okay? Or the strategist could do a combination of these things. So what they also do is they oversee preproduction, which is like they oversee the videographer doing shoot, make sure everything looks how it should look for YouTube.
06:57They oversee post production, which is basically the pipeline between the videographer, the editor, and being finished and also being packaged. And so that's YouTube short or long form strategist in a nutshell. Then the short form strategist is pretty similar.
07:11Right? So, again, TikTok, Facebook reels, edgy reels, uh, shorts. I think the Hermosys even have, uh, a TikTok strategist versus the others, but I could be wrong on that.
07:21I mean, obviously, the more you specialize, the better it's gonna get, but it just depends how big you are and if it's worth it. And it those responsibilities overall of the short form strategist are similar to the long form strategist. It's just for short form.
07:32So they still might do ideation. They still might do the scripting, yada yada.
07:36Okay? It's pretty much the same. It's just specialized into a different platform because what works on short form and the formats and the ideas and so on and so forth can be very, very different than long form.
07:46Okay? But one key difference of the short form strategist is they also have to manage a position called minors. Right?
07:52Because if you're not doing direct to camera or direct purposed for short form, and you're just actually clipping, then you have to have people who are a little bit more higher level than your editors actually going through and identifying what is a good clip and what the structure of the clip could be.
08:10Because what a lot of people don't realize is with clipping, uh, somebody will have to go through the video, and a lot of times the hook is not in the beginning. Like, if you watch, let's say, a podcast that's one of my podcasts or anybody's, it usually doesn't work out to where, like, the hook happened right at the beginning.
08:26A lot of times the hook is somewhere in the middle of the conversation. It gets pulled out to the front, and then they almost restructure kind of the entire thing.
08:35So it has the format of, like, hook content or, like, hook let or sorry, hook story lesson or whatever. But it doesn't always happen linearly in the content that they're clipping.
08:45The miner kinda has to identify and, like, sort of put the puzzle pieces together. So we'll talk more about that later too. And then, obviously, like, LinkedIn strategist, the mid stuff, the ex stuff, that's all common sense.
08:55So I left, and I'm like, okay. That's great. This is super badass.
08:59You guys have a huge freaking team. It probably costs several $100,000 a month to run that. That's a little bit over my level.
09:04Like, I'm starting from basically zero. So I started with a lean team and kinda grew into this. So I'll show you my structure.
09:10I'm at the top. And so I'm basically the director of media, the talent, and the content director. And so then I have a long form strategist, Nolan.
09:20He also doubles up as my videographer because he's local, and then there's an editor under him. Then basically all the other platforms, which I I'm not necessarily focused on going all in on those because for me, YouTube is like my core main platform I'm trying to win at and trying to perfect, and then everything else is repurposed.
09:38And so all the other distribution channels are done through Aaron, and then there's editors, one or two, and a minor under him.
09:47Okay? So a few notes on this. We're not nearly as big, obviously.
09:51Like, I'm starting you know, they're, like, going from 10 to a 100. I was going from zero to one, essentially. So we're kinda growing in to that structure over time.
09:58It's also I just wanna let you know, I've had a lot of people ask me this. It's rare to find a long form strategist who can also be your videographer. Mine just happens to be really good at both and and be local.
10:09Right? So it just worked out perfectly. And so mids for us, if you see up here, mids is actually YouTube and X.
10:17So we have a separate mids YouTube channel, but then we also do the same strategy we do with YouTube mids on X. And so that's something that's a little bit different, but you'll see how that all kinda comes together as you see my whole strategy. LinkedIn right now, we're really, really bad at this.
10:31It's just kind of a pulse play, so we're kinda still trying to figure out what to do with LinkedIn. It's not gonna be a huge focus, but I mean, we couldn't be any more worse at it right now. So we're trying to, like, figure out, okay, like, what's gonna do a little bit better on LinkedIn.
10:43If you have any ideas, you can hit me Now I'm doing this again. I'm gonna keep it lean into our monetization is better. I'll talk about monetization later.
10:51And the other thing is too is the org chart that you have should really reflect your strategy. So ours, again, like I mentioned, is very long form focused with massive clipping and redistribution on the other platforms.
11:02And as I get into kind of my strategy and where I landed with how I'm doing content, this all make a lot more sense. If you're enjoying this conversation and you wanna be in a room of people who are just like the people I have on this podcast so you can ultimately network with the highest level people in the industry and up level your business, you should fly out to meet us in Scotland at the end of July.
11:19So this is a one time opportunity where you can get a ticket to actually be able to come if you qualify to network and get content and ultimately work with me and my team and so many other high level speakers in the industry in Scotland at the end of July. So you have to be doing at least a $100,000 a month in your business to qualify.
11:38If not, don't bother with it. But if that's you and you're trying to scale to 10,000,000 or even 20,000,000 or a 100,000,000 a year, there's other people in the room who have done that, and the speakers I'm gonna have in Scotland have done that too. So check out the link in the description and see if you qualify.
11:52And if you do, book a call with my team. We'll talk about the ticket price to be able to come. This is the only time you're gonna be able to do this, so take advantage of it.
11:59Now back to the podcast. So I wanna tell you my initial strategy because you see a lot of the misconceptions I had, the limiting beliefs I had to go through, the struggles, and kinda how I iterated and then landed on where I am now.
12:09And I think this is gonna have a lot of lessons kind of imbued in all of this. So very, very different than what I'm doing now.
12:16My initial strategy was to go broad and monetize with B2C. When I say broad, like broad appeal content to, like, young guys in their twenties.
12:24That was gonna be my market. And so this ended up being a huge mistake. But the thought process was that, you know, all these bigger brands are making the most money on this broad content.
12:33Like if you look at Cody Sanchez, Dan Martel, Alex Ramosy, you know, even Charon now, like all of this stuff is like, everything is very broad appeal. And so the reason this you know, the reason that appealed to me, so to speak, is that content for me was kind of in the chicken and the egg dilemma.
12:50Right? And so because I was in a place where I was already running, you know, a multiple multiple eight figure company, and we're pacing like 35, 36,000,000 this year, and we'll do way, way more than that next year.
13:01Because I was operating as the CEO, a very, very profitable and successful company, I'm kind of in this place where it's like the short term ROI of content is terrible versus anything else I could be doing. And in the back of my mind, it's like, okay, I know that's true, but at the same time, I know the long term ROI of content.
13:17Like if I scaled a huge brand like Alex or something, I mean, obviously that would be a 100% worth it, but it's sort of only worth it if the views are big enough. And so what I'll say is like, for me, if I get YouTube, let's say to 10,000 views a video, which we're pretty much at there right now, it it literally doesn't affect my business.
13:32Like, I mean, it it can and when I say it doesn't affect it, it doesn't even put a dent in my revenue or my profit. It does not even like, it's almost not even worth it. Okay?
13:41So for me, I'm like, okay. For this to be worth it, like, I have to get to hundreds of thousands of views of video. And so that's why I went broad and I targeted young guys in their twenties, like, with personal development.
13:54And because I was so broad, we were gonna monetize through RCA, which was like our sales training program for people who aren't in sales and they wanna get into sales. Now this maybe sounds smart. No.
14:04No. No. It was very, very, very, very stupid.
14:06And so really what I was trying to do in hindsight is like, was trying to go from zero jumping all the way to a big brand, and you'll see how that just didn't work out and also maybe wanna kill myself. So number two, in terms of our initial strategy is like any good student, like I like to do a lot of research and understand a lot of things, and I like to pay people for coaching.
14:25So like, you know, I paid Alex, but then I went to all sorts of YouTube gurus and people on YouTube and people who are really successful or, you know, big personal brands out there. You would know I would go to their strategist and pay them money. So like I paid everybody money and I wanted to know what's working for everybody.
14:40What was their advice? What should we do? And I really kind of like understood what I call like the YouTube guru meta.
14:48Alright? Which is basically like what are the best practices of YouTube right now? Most effective tactics, something.
14:53Think that's what meta stands for. But anyways, so here's how people basically tell you to grow on YouTube. You pick a niche, you found you find the outlier performing videos in that niche.
15:03Okay? Probably sounds familiar if you know anything about this. Then you make packaging and titling based on like, you know, you kind of go off of the idea and the outlier, but then you make packaging and titling that's similar to that, but you kind of make it to your own.
15:16Right? And then you put your own unique spin on the content. But the key here is you're not starting with what you wanna talk about or what you think is valuable or what content you wanna make.
15:25You're starting without, like, you're starting out there with what's validated in the marketplace, and then you're sort of making content about that. So you're backing out the content.
15:33It's not content first. It's ideation and packaging and outlier first.
15:37Hopefully, makes sense. Now there's some value to this. Okay?
15:42I'm not gonna totally discredit it, but I think especially for people like me and especially for business owners, I think this is really misguided and very, very stupid.
15:52I think it's probably the worst advice for most people. And I think it really keeps a lot of people who know a lot of great information, not getting a lot of views, not getting any results, and I'll explain why a little bit more.
16:03Um, I think the more b to c you are and the more broad you are naturally, the more value this can have. But the more b to b you are and the more specific you are, the more you're doing this for business, the worst it gets. But we're gonna talk about that a lot in detail later.
16:16So the other thing in terms of the initial strategy is we were doing gonna do highly produced talking head videos. So my videos, uh, even the ones that didn't get a lot of views and that were kind of like, uh, you know, in 2025, 2024, 2023, you know, my structure and strategy, I mean, I'm doing this on a Google Doc right now.
16:33I tend to be very informationally dense. And because of this, like, I like to accompany Google Docs or slides or visuals because, like, if you're gonna be very informationally dense, you have to have props to help people understand what you're talking about.
16:47And I had everybody tell me, oh my gosh. You know, if you do a Google doc, if you do Google doc videos where it's half screen Google doc, half screen you, you know, you're never gonna get a lot of views. Like, you might get a little bit of views, but nobody's gonna watch it, blah, blah, blah, blah.
16:59Okay? And so everybody was like, no. What you really need to do, what really works is you need to make traditional, highly produced talking head videos and then animate the visuals as you need it with your editors.
17:11And so I'm like, okay. That sounds good. I'll do that.
17:14In the back of my head, I was like, I don't watch any videos that are like that. So and my audience is kinda like me. So I'm like, it felt wrong, and it was wrong.
17:23It ended up being super freaking stupid. I'll tell you why in a little bit. Okay?
17:26So what were the initial results? Well, I'll tell you. Number one, terrible views.
17:30And so I they were so bad that I deleted our first four videos, I just deleted them all. I went back, just deleted them. I'm like, this is embarrassing.
17:38Okay? So we were remember, we were bad before. We were really bad before.
17:43I mean, I would maybe get two to 5,000 views a video, but, I mean, they weren't good. Like, the only thing that really carried me is that kinda people know who I am a little bit, And I do think the information was good, but the titling, packaging, everything, the the you know, it was just bad. So we went from bad to 20 to 30 not necessarily 20 to 30% worse.
18:01It would have been 70 to 80% worse. Like, we were getting 20 to 30% of what we usually get. Like, I wasn't even breaking a thousand views, and I'm trying to go broad, by the way.
18:10Okay? So I went from bad to horrible. Alright?
18:14And part of this, I'm just gonna be honest, I think was because of my sub base is, like, used to hardcore sales information. They're used to hardcore business information. So, like, seeing the pivot of I literally made a video called how to get rich in your twenties.
18:26It just bombed. Okay? And so I also think though part of it was the sub base and, like, my current audience wasn't used to that.
18:33I also think part of it is, like, the content just fucking sucked, and this was a huge, huge lesson. And so I'll kinda break this down in a little bit more detail, but the issue with the outlier to packaging to scripting sequence that we already talked about that's like YouTube meta is that number one, it forces unoriginality.
18:51Because literally, like, your ideation is starting from somebody else's content and ideas.
18:58And so what's interesting is, you know, that's what everybody does. But if you look at the people who are the best in the game, I mean, mister beast, he doesn't do that.
19:07Okay? It doesn't mean he doesn't have a swipe file of, like, videos he thought were really good ideas, but he doesn't do that. I know for a fact that Hermozzi doesn't do that, which I didn't realize until later after I left his office, but they don't do that.
19:18Like, he starts with what he does wanna talk about. Okay? And then also, if you look at the top earning podcast from a CPM and advertising revenue perspective in the business space, which is acquired.
19:28David Center slash founders invest like the best TPBN, which by the way, sold for over a $100,000,000, somewhere between a $103,000,000 to OpenAI with very little views. Okay?
19:38But they're the highest CPMs. Like, they have the highest value viewers. None of them do that.
19:43Right? Like, I mean, it's literally content first. And so it all just forces unoriginality.
19:48And then the other thing is too, and this is what killed me, is this is not fun or exciting. And so part of making content is talking about stuff that you're passionate or excited about.
19:59So for instance, I'm making this video, and did it come from me seeing an outlier? F no.
20:04Okay? The reason I'm making this video is because I fell for all of this bullshit, and I wasted like two I mean, longer than two months really if you go back into kinda trying this stuff a little bit in 2025.
20:15But I mean, I put myself through like so much pain making these videos I didn't wanna make, they weren't valuable, that diminished my brand just by trying to follow the YouTube meta advice. And so, like, I'm passionate about this, therefore, I'm making this content, which makes it way more enjoyable and way more doable long term.
20:29But if you do this kind of traditional method, it's not fun or exciting. You know? And a a great example is, like, Hormozi, you can tell he used to do this thing, and now he just switched it to where, again, he looks at what come up recently in his business and life, what he's excited or passionate about, then he makes content about that.
20:46And then you make the content, and you might coordinate with, like, your strategist and say, hey. I'm thinking about either making content about this, that, or the other. Out of these three, which do you think is gonna do best on YouTube?
20:56Okay, great. I'm not saying like you throw the strategist out the window, but you make the content and then they package it after the fact.
21:03That's their job. Okay? And I in my experience, and I'll show you examples later, this has just worked way better.
21:10Okay? But when I start with somebody else's idea, I I shouldn't even say nine times out of 10.
21:1510 times out of 10, I didn't give a fuck about the idea. Okay? It wasn't something I was interested in.
21:20I hated making the content, and all of that showed. Like, I felt like I was in physical pain making content about how to get rich in your twenties and to not be on your phone, to not scroll on social media. Like, I'm glad people make content about that and that, you know, that that's needed out there.
21:34I'm not saying it's bad. Uh, I just don't have fun talking to that audience. I wanna talk about high level business, high level sales, sales team stuff.
21:40I wanna talk to people who are doing 8 and 9 figures in their companies, figure out what's working for them. That's what I like. And so but, you know, trying to follow the YouTube meta strategies, it's not what I was doing.
21:50Alright? So, uh, the third reason is is the other thing about this type of content is you can't properly express your expertise.
21:58And so when you pick an outlier or a topic and you're like, I'm gonna try to go viral, oftentimes it doesn't necessarily line up with what you're good at. Okay?
22:07And so let alone what you wanna talk about. And so like I often found myself writing scripts about stuff like I wasn't even really necessarily an expert in, but I have to fit somehow my life experience and my knowledge into this viral concept.
22:21And so it just didn't work for me. Okay? So the number two thing, again, I want I kind of touched on this a little bit, but I wanted to blow my brains out.
22:28Like, I hate I I felt like as I was making it, I was making slop and I hated it. Alright? And so, um, you know, I was kind of thinking to myself, I was making these videos, like, guess this what YouTube wants, but like, man, like these videos that I'm making, I would never watch myself opposed to kind of what I'm doing now.
22:42I'm making the content that I would wanna see. And then on top of that, this type of stuff took a ton of time. And because these weren't necessarily my original ideas and my expertise, like I had to research what I was gonna talk about.
22:53I had to come up a new ideas and frameworks opposed to just using the ideas and frameworks that I use with clients. And then I had to script out everything word for word because I can't just like rip a video off the cuff about something I'm not an expert in. And so, um, I've learned since that as a business owner, you have to find a format that you enjoy and still allows you to focus on your business.
23:12So like, again, this video, it was so much easier to make because I just like brain dumped everything I've learned about kind of going through my journey that's totally relevant to me. So by the way, just to take a pause, I know some of this stuff might sound super fucking obvious. Alright?
23:25But I'm telling you, like, I see out there so many 8 and 9 figure people who are really, really smart at what they do, and they're just so focused on trying to be a YouTuber and making these, like, highly produced talking head videos and trying to do the packaging. And they're making a video called how to get customers so fast it feels illegal.
23:42And so, so many people fall for this, even though like what I'm saying here is, you know, make content that you're an expert in, don't make content about stuff you don't like. Mean, make content about what you're passionate about. Mean, I know some of this is like the most basic advice ever, but I I think when you're, like, intelligent and you wanna do things the right way and you wanna do all the best practices and you wanna learn from the best, you just get in your own way.
24:02And I just, like, really wasted a lot of time and money and also just went through pain falling through this stuff. And I see so many other people doing it too. Hey.
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24:55Check it out. Now back to the video. Now to some exciting stuff.
24:57So finally, I had a breakthrough. And so after I was making these videos that I fucking hated, maybe wanna off myself, I finally kind of like I, you know, I was in a content crisis, and then just by sheer luck, I kinda had a breakthrough.
25:10And so what happened was is this video came out. It was a podcast I did with one of my good friends. I mean, he's one of my best friends, Ravi.
25:17And, you know, he also has a 8 figure, multiple 8 figure business in the same space. And so the backstory around this is actually he and his fiance were just staying at our house for the weekend.
25:28Like, they came over and stayed for, like, four nights in our casita. And, you know, me and him, we always have great business conversations.
25:36And, like, they're they're just, like, effortless. Like, we can go for, like, three hours. We just talk about all sorts of stuff.
25:40And it's just our chemistry is really, really good. And so I figured, like, you know, for the first time ever, like, why don't we just film this? Because I have, you know, Nolan, my strategist.
25:48He's local. I'm gonna have him come over. We're just gonna film what we talk about anyways.
25:52And so then the video launched, and I know it only says four x right here, but compared to what I was doing before, it was about, like, a 10 x plus. And that kinda blew my mind because this took 10 you know, instead of me taking all all week writing stuff about shit I didn't even wanna talk about, This took literally ten minutes of prep.
26:10It was fun. And then the other thing that was crazy about it is not only did it do a lot of views, but then all these people doing, like, eight figures, multiple eight figures, uh, mid seven figures who never text me about my content ever were texting me and they're like, yo, this this video is sick.
26:26This video was awesome. And it generated more b two b leads than any video I've ever done, and it was like a podcast. Okay?
26:33Not only that, and we'll talk about this more later, it produced all sorts of other sharp short form content and content for other platforms that did hundreds of thousands of views if you combine all of that altogether. So, uh, moving forward, I kinda like noted that in my brain, I was like, that was interesting. And I didn't know if it would be necessarily a sustainable strategy.
26:52And so I didn't stop doing you'd watch it, if you look at the channel, there's one more, two more, like, kind of broader videos that came out after that. But then I figured like, let me test it again. And who's somebody else that's kinda like Ravi that we have the same chemistry?
27:05And, like, my buddy Ryan's, like, a great example of this. Like, me and Ryan just go super, super tactical and can talk again for, like, multiple hours. So then I did one with Ryan and basically the same exact result, and this one was even more tactical.
27:18Like, I was worried during the conversation. I'm like, man, we're talking about, like, high level sales ops stuff and stuff that's, like, uh, really specific that a lot of strategists would tell you, oh, it's like too specific.
27:29Well, it got way more views than my regular stuff, and it generated even more leads. Okay?
27:36And so what's crazy is not only did we go more tactical and more specific and add more like, basically, we had more value in the video. And you would think, okay. Well, you yeah.
27:46Sure. You got more leads, but, you're not gonna get as many views. No.
27:49We got more views and more leads, which goes to show you that, like, the value of the content is just it's king. Okay? So after this video, I decided two things.
27:58Number one, I was like, I'm going all in on this podcast style format video.
28:04Okay? And then my strategy of this podcast is interestingly evolved over time, which you're gonna see in a moment. Number two is I was like, I'm done with the broad stuff.
28:12Like, as soon as I got a lifeline out of making how to get rich in your twenties, I grabbed that lifeline. I was like, I'm done with this shit. And so I specifically after that was like, you know what?
28:21I'm gonna target people who are basically my mastermind clients, which if you don't know, we have a mastermind. It's, you know, about 200 people, three events a year.
28:29It's very, very expensive. You have to be doing a million dollars a year to even qualify. We have people in there doing 50 to even 100,000,000 a year, several people doing multiple 8 figures, and it's really a mastermind of how to go to 100 k a month to 1,000,000 a month.
28:41I've been doing it since 2021, but it's not something we advertise publicly because a lot of people work with us on the sales team side, and then they find out about that and we kind of grow them into it or have them join. And so again, that market's kind of online service based business owners, coaches, agencies, consultants, some people in the medical space since I have a background there and so on and so forth.
28:58And they're all trying to go from usually around 2 to $300 a month to 1,000,000 a month plus, or the million a month guys are obviously trying to stack more millions a month. And so I love that mastermind, and it's a mastermind that even I go to as a multiple 8 figure business owner, and I run it. And I learn a lot of stuff in my own mastermind.
29:15And so I like talking to those people, and so I'm like, okay, I'm just gonna make content for those people. There's not a lot of them, but I'm gonna make content for those people. That's my market.
29:23So I basically decided, okay, I'm gonna have a target market. I'm gonna focus on content that solves problem for that market. I know revolutionary idea.
29:30And then I'm also gonna do this podcast style format because it takes me very little time and it's doing way more views. Okay? And also, by the way, like the YouTube collab feature, I think really kind of helped this as well because a lot of these guys like Ryan and Revy I collab with too.
29:43So in a perfect world moving forward, the new strategy, and this is still kinda what my strategy is now just with some changes as you'll see, is one pack podcast a week and then one solo podcast video, whatever you wanna call it, like this per week. Okay?
29:57But specifically targeting this new market, solving problems for them, and then all that stuff.
30:02Right? And the solo videos, instead of, again, being like the talking head, whatever type of videos, are more videos like this that are more tactical, they're more specific, they're more stuff that's really targeted to somebody solving a problem, which the only struggle I have, and we'll talk about why I'm having a struggle with this, as you'll see kind of with my business plan later, is, like, it's just tough for me to find the time to make the solo videos.
30:24But I will say, like, I do enjoy making them when I make them because they're about stuff I actually wanna talk about. So and then beyond that, the strategy is to repost the pod on all platforms, which brings me to the next point, which is multiplatform. And so the big issue with the solo videos is, you know, if you make, let's say, talking head videos just for YouTube, even if you do well, they do not splice well into all the other platforms.
30:50And so, essentially, they don't clip well. Like, if you like, a video like this, it's not gonna do well on x. It's not gonna do well on Instagram, Facebook reels, any of that stuff.
31:00But the beauty of podcasts, for whatever reason, I think it's just the back and forth nature to it and kind of like yeah, I guess it's the back and forth nature and the clip ability of it and especially to also how long it is and how many topics get covered. It clips so phenomenally well, and podcast clipping will do better a lot of times and even if I make content specifically for Instagram.
31:22Okay? So here's kind of the thing.
31:25As I realized, this one piece of content per week that I'm making that also takes minimal prep, way less than a video like this one, allows me to get tons of views on literally every platform. So I'll show you this.
31:37This has been my views increase if you compare, I believe, basically, last thirty days to the to the same thirty day chunk in 2025. Okay?
31:46So Instagram, we're doing 2,000,000 a month views. This doesn't count ads.
31:51So, like, we're actually doing 11,000,000 a month, but I guess some of that is ads, and I can't tell if that's people who see the ad then go watch a video on my page or if it's like counting the ads views. So I just did 2,000,000 a month. I know for sure that's organic.
32:02That's a 12 x increase year over year. YouTube longs is a 5.4 x increase year over year.
32:09Right? So we're doing 60 k a month there. YouTube shorts, a 103 k a month.
32:13Right? So that's a 20 x increase year over year. The mids is brand new.
32:16We're doing about three k a month. That'll do probably way, way more than that. We just gotta dial in that strategy.
32:21And part of that is not packaging and titling in the content. It's just operationally we're kinda lacking there, but that should be fixed within thirty days.
32:28Then TikTok is basically brand new for the most part, but 223 a month, which is 26 year over year x increase. Facebook reels is 1,200,000 a month purely organic, which is a 12 x increase year over year.
32:40Again, doesn't count ads. LinkedIn doesn't give views, but we're getting 47 k a month impressions, which is pretty shitty, whatever. And then x, we actually get 30 k views a month.
32:48It's been as high as 60 k views a month. So if you add that all together, it's 3,600,000 views a month.
32:55And so I'm not saying that's, like, really good or anything, but it's way fucking better than what I used to be. I mean, I was literally not even less than 10% of that last year.
33:05Okay? And we're not even that good at distribution yet. We'll get a lot better.
33:08And here's what's interesting about this multi platform thing is so, again, not only can I take something that has very little prep, it's super fun to do, and it goes into every single platform really well? But at the same time, um, you know, this is an interesting story.
33:21Iman Gazzi's old number two guy told me that he noticed that when they were on every single plat like YouTube was their main thing, their main moneymaker, etcetera. But if they only did YouTube longs, then their views went down.
33:36Whereas if they did the same quality of content on YouTube, but they were on every single other platform, their YouTube views went way up. And so there is some sort of synergistic effect. And the way I kind of think about it is that all of these other channels in a way, they're also like Instagram's really good for conversion content.
33:54If you have a big enough LinkedIn, I know you can actually make a lot of money from LinkedIn. YouTube is obviously a big moneymaker. But if you think about, like, x, like, I'm not gonna make any money on x.
34:02But if you see my stuff on x and I'm clipping the podcast and putting it out there, you're probably not gonna, like, sit on your phone and watch a whole podcast on But what you might do is it just constantly reminds you that like, oh, yeah, like, gotta go back and like save that video on Cole's YouTube channel. Oh, yeah.
34:15I gotta go watch that on Saturday. Right? And so it's almost like advertising for your main core piece of conversion content, which is like your YouTube blogs.
34:24And I noticed specifically for us that the more I like, as soon as we started really getting the distribution on all the short form platforms down is when our YouTube started to get a lot more momentum, which is pretty cool. So breakthroughs from here. So then, you know, I took a break from the solo videos.
34:41I'm kinda just getting back into it. I was a bit burned out after doing the broad stuff and wanted to off myself. But I continued with the pods, and then this video came out.
34:49And this only says a 2.2. Again, was a lot more than relatively, it was actually more than that at the time if you compare it to the other videos.
34:57But this video was a one out of 10, and it's gonna end up pacing like probably fifteen, twenty k because it's still relatively new. And what's unique about this video is that it was with my CMO, who obviously I can't collab with.
35:08He doesn't have a YouTube, and nobody really knows who my CMO is. Okay? But despite how despite nobody knowing who the guest was, this outperformed all previous podcasts in terms of trending.
35:20Like, obviously, Rubbys is doing more than it now, but over time, this should do more than Rubbys based on the trend line. It outperformed every single previous pod, including Dean Graciosi, who's, a pretty big brand.
35:31So this was a huge breakthrough because it showed me that and I'm kind of like gonna go horseshoe back to some of the stuff I was sort of denouncing, but you'll see how I'm kind of like, uh, how I'm gonna kinda like split the line here, is it showed me that the topic and the packaging is just as if not more important than the guest, which is really huge.
35:50Because as soon as you start a podcast, like, I have a really great network, which is why podcasts made sense for me. But, you know, I was thinking, okay. Like, if I'm gonna do this for, five years, what am I gonna do in, year two and year three about guests?
36:02Like, I'm gonna run out of guests. And this actually showed me that I don't necessarily need to keep chasing guests and get on a plane and go interview this person or whatever.
36:11I don't need to do that necessarily to get a lot of views in a podcast format. And so the other thing this showed too is when you're having a podcast on or sorry, a podcast guest on.
36:24If I have a lot of rapport with that person, the conversation might shift a little bit more towards fifty fifty. But generally, if I don't have as much rapport with them, like I do like Ravi for instance, it's gonna be, like, twenty eighty or ten ninety to where, like, I'm not gonna do a lot of talking and demonstrating of my expertise.
36:40And that kinda hurts my quality of audience and also hurts my conversion in terms of how well my mid rolls do. But the nice thing about this format is because it's with my CMO and nobody knows who he is, and because of the way it was packaged beforehand, the conversation was completely pretty much fifty fifty, which allows me to demonstrate more of my expertise.
36:58Okay? And then regarding the packaging and titling. Alright?
37:02So I know I shit on a lot of packaging and titling earlier, but this is kind of like where I'm shifting on it. Alright? Is what I've learned since is that, again, where we start with is who we're targeting, what problem we're trying to solve for them, and what we're personally interested in.
37:15So that all preceded the packaging. And so we actually didn't like sit down and we were like, oh, like, look at all these outliers. Let's make a tier list video.
37:24I literally thought like, what would be really cool for my audience is if we did a tier list on the best marketing funnels in 2026. I just thought first, like, who and what problem we're solving for them and what they would actually like. Right?
37:34So it preceded the packaging. And it was only after the fact that we didn't even think we were gonna title it this way, but we were like, dude, we end up going an hour with the tier list. And we were like, oh, that's like the perfect packaging for this.
37:44Let's just do that. And so if you can think about, like, this is kind of the shift I've had with podcasts is that I try not to make it very interview based because the packaging and the titling doesn't end up being that good.
37:55What I try to think about is like, how can I collab with this other person to create a training to where the idea of the packaging and the titling is gonna work really well on YouTube?
38:06And again, not to try to go as viral as possible, but to solve a problem for my audience. So hopefully this makes sense. It's a shift and it's a distinction.
38:14But what's crazy is if you do it this way, you can outperform a very, very good guest like Dean Graciosi just by having better titling and packaging, and it's a topic that your audience actually cares about. So hopefully this makes sense.
38:27And the nice thing about this too is, again, I can do a limitless amount of podcasts with my CMO. Like, we could do one tomorrow. You know, I don't have to keep chasing a new guest and a new guest and a new guest, and I can demonstrate more of my expertise.
38:39So now and you'll see this as like some future videos come out because they're already recorded. They haven't come out yet. You'll see like some of the guests I'm having now in the future, I'm really trying to structure it to where it's almost like a training.
38:51You know, like I had Jason Flagin on two days ago. And obviously, we're talking about one to many persuasion webinars and all of this stuff. And so I'm trying to think through like, how can I make our conversation so good about going one to many and webinars and all that stuff to where it's fun to listen to?
39:06Yes. But you could almost put it in a course because it's so valuable about that topic to where, like, if somebody's gonna go do their webinar, they're gonna be like, oh, yeah.
39:16I gotta go back to that video and take notes on how well that was. Okay?
39:20Or how good that was. So that was a big breakthrough. And, again, it's valuable because I don't have to keep chasing guests.
39:26And, it just really went to show, like, the audience and the problem and starting with that first and then still caring about the packaging, but after the fact really mattered. So hope it makes sense. Now then shortly after I launched this video, and this video banged.
39:40Okay? This is probably gonna do twenty, thirty k over the long term. And so this is my highest my highest performing solo video of all time outside the Hormozi, the kinda like trendy ones I did where I said I where I basically publicly declared I gave them bunch of money.
39:53And so this one more than anything, I got crazy feedback from, again, super high freaking level people. And what I learned is opposed to vague, highly edited, highly produced talking head videos, this one was basically it is it's like this video.
40:10It's in one take. It was insanely informationally dense. Like, every because these are kind of the type of videos I used to do, and every YouTube guru told me these will never work.
40:21Right? Too informationally dense, not good enough for beginners. You gotta do a bunch of takes.
40:26You gotta do editing. You can't use a Google Doc. Well, this was in one take, informationally dense.
40:30I legit used a Google Doc, and it outperformed basically anything I'd ever done by myself ever. And so also, I made this from the very beginning with zero idea of what the packaging would be. I just wanted to make this video because, frankly, the offers training in my course, I need to redone based on a lot of stuff I've learned over the past several years.
40:49And I was kinda like super passionate about it. I was reading about economics. I kinda incorporated some new economic principles into it.
40:55And so, again, it just crazy outperformed, which reinforced the idea that what is really valuable is or sorry, what works really well and what people want is just valuable content.
41:10Like, what matters is the value of the content. And does that mean you should just ditch packaging, titling, production value, all that stuff? No.
41:16But focus on who you're going after, what problem you're solving, and making the fucking shit valuable. And then let your strategist take it after that.
41:23Okay? So, hopefully, I'm hammering this point home, but, this is just like, I just was in so in my own way of just not doing this.
41:30So, anyways, overall, what are the overall lessons?
41:34What snacks? What am I struggling with right now? So a few lessons I think anybody can take away is if I haven't hit this hard enough here again, solve a problem for a specific audience first, package title second.
41:45Okay? Especially if you're in a business owner. And even if it leads to less views, which in my case, it led to more views, it's still worth it.
41:52Okay? So again, my personal flow is what am I most interested in right now? Who is my specific audience?
41:58What problem do they have? And then I do think through like, will this topic work decently well on YouTube? Like, I know certain stuff is just it's too far of a stretch to really work on on YouTube.
42:09But, you know, like, I I'll give you an example. Like, I was super into I read 4,000 pages on Linda B.
42:14Johnson. I kinda wanted to make a video about it, but I was like, I don't know how I'm gonna relate this to my audience and a topic on YouTube that's gonna work. So there's some stuff I do pass on, but a lot of times it's what I'm reading, what I'm interested in, what's going on in my life, what's passionate that I wanna share, and then I kinda try to cross section that with, like, will this topic work decently well on YouTube and is my audience gonna be interested in it?
42:34And then also how can I make it as as valuable as possible? So like, who cares if you use a Google Doc? Who cares if you use slides?
42:40Just like make it fucking valuable. And then I do the title and packaging last or my strategist does that for that matter. Okay?
42:46So this is what works for me. Obviously, like, again, I'm not a content guru. I'm not trying to talk to people who are entertainment or whatever.
42:52Or if, like, you're if you're in health or something extremely broad, I do think, like, ideation is far, far more important. But even then, still, you should think about the people who are at the top of the game in all those industries, they're not copying other people's ideas.
43:07Right? Like, they kinda use it as almost like a swipe file, but they're coming up with original ideas based on knowing where their market is at and what topics really hit. And I think that's the key distinction that I see a lot of people do it not doing because, again, how many people have you seen how to get customers so fast it feels illegal?
43:23Like, it just makes me sick. So number two is making content you like for people you like doesn't necessarily mean less views. So, again, everybody told me if you go more tactical, you're gonna get very low views, but you might get some better leads, whatever.
43:34I experienced the exact opposite. The more valuable I tried to make the content, the better it was. Sure.
43:39You gotta think about topics to an extent, but, again, it worked really well. Now this is a big one, and it's not going broad first.
43:47And so if you've read the cold start problem, it's kind of like that level of thinking. So again, when I tried to go broad first and trying to make these really broad videos, it was because I figured content was only worth it if and only if I got a lot of views because that would maybe equate to revenue.
44:01Because again, like for me, getting the 10 to 20 k views a month, it's it's not gonna put a dent in my actual revenue. So I'm not saying this can't work. Like, I'm sure people can start from zero and go really broad from the very beginning.
44:12But especially if you're in the business space, like a lot of people probably watching this video, um, this is not how people grew and people don't do this. So if you look at Hermozzi, he started with gyms, then he went to, like, online service businesses and went pretty hardcore business information.
44:25Like, that's when really a lot of people were, like, loving his stuff, especially my audience. They missed this type of content. Then he went to all businesses, but still pretty hardcore business information.
44:34Then he went to a broader mix of, like, some high level business, but a lot of, like, personal development young guys in your twenties, yada yada yada. Dan Martell, he started with SaaS, went to broader business, then went to personal development slash AI. Cardone, sales, then he went to marketing business growth, then he went to real estate, then he's like money personal development.
44:50So a lot of these guys, like, they didn't start, you know, at the very top. They didn't start broad.
44:55You kind of, like, start with the cold start problem and work with broad. Cold start problem, by the way, is essentially, like, if you think about how Facebook grew, they started with, like, one college, then they went to another college, then they went to colleges across the country, then they went to high schools across the country, then they went to everybody.
45:09Right? But, like, when you're creating a network effect, which is not necessarily what social media is, but when you're trying to, like, carve out a niche essentially and get a lot of, like you're trying to get that initial traction. Okay?
45:19It's easier to start small where you can be in a niche to absolutely dominate and then grow bigger over time. So I think the sequence for most people, and especially if you're in the business space, should go like this.
45:30Small puddle where you can make hyper valuable content for a small specific audience. Nobody did this better than Ryan Clog when he posted, like, a 100 videos in a hundred days or whatever it Like, think about that. That's where most people should start.
45:40Don't even give a shit about the packaging and titling. Just be like, I'm just gonna rip, like, super valuable stuff. K?
45:45And it really worked out for him. He went from obviously, he was running a successful business before, but he went from no I didn't even know who he was. Nobody knew who he was to, like, now everybody in the industry knows who he is.
45:55And, I mean, he's barely breaks, like, a thousand views a video. You know, some videos he did, but barely. Okay?
46:00Then stage two, just add some basic production value and try to get better at the packaging and titling post production. And then also, you know, become more aware of the YouTube meta and become in stage three more picky about the topic selection.
46:15Okay. So this is kinda like where I've, like, sort of gotten to, and this is probably where I was, like, way back in the day and so to speak. So again, I'm not saying that the YouTube meta and the strategies and all that stuff doesn't matter.
46:26But again, the problem is is so many people just let that just drive everything that they do and it just kills all their originality. And then stage four is you can slowly broaden your audience as you get bigger if you want.
46:38Like, I might not even do this, but if I kind of like really keep this up for like a year, I may go slightly broader into business. Okay?
46:46And then a little bit broader into business. But I'll probably still stay always into business owners who are, like, high level business owners in a podcast that I actually watch. Now lesson number four is that the views don't equal money.
46:57Okay? So another thing to think about is there's a lot of people I mean, if you look at the people who are probably making the most money on YouTube, they they don't necessarily have the most views.
47:07Okay? And I think Jeremy Haynes is a great example of this. Like, I don't know his numbers personally, but I would imagine, I think he gets, like, 5,000 views video.
47:13And I'm pretty sure he built an eight figure business off the off the back of 5,000 views video. So, I mean, if that's not proof to you, I don't know what it is. But if you think about it from my situation, if I sell 10 masterminds a month from organic, for me, based on our mastermind cost, I'm gonna add 10,000,000 a year and probably 8,000,000 a year profit.
47:30Okay? If I do that, that's fine with me. Like, every 10,000,000 helps.
47:33Another example of this is, again, TVPN, which if you don't know them, you're probably not into, like, tech news and stuff. But they were like a tech news live streaming channel.
47:41They barely had any views. They sold for open they sold to OpenAI for a 100 to 300,000,000. And that goes to show the way I like to think about it is the way you should really optimize your audience, especially if you're in business, is you want to look at total CPMs times views is greater than just views.
47:58So it's not view it's not just views, but it's views times how valuable and how high level those people are to essentially advertisers. But then if you have your own business, like, you're the advertiser. And then also, the other thing too is I think and just from what I've kind of realized doing this, have I made a lot of money off of this content stuff yet?
48:17No. But I can just tell, like, my relevance in the industry has gone way up. I'm way more top of mind for people, and my kind of authority is, like, a lot more rebuilt than what it was.
48:28And I think that from a networking and recruiting standpoint, it is such a good long term asset. And it's something that, like, I can keep doing this even after maybe, know, who knows, like, maybe the world freaking crazy changes, and I'm not doing sales recruiting anymore in ten years or whatever.
48:43But if I keep this with me, this is an asset that can stay with me all the way through my career that can launch the next thing I do. And a great lesson for this for me is, you know, and I'll talk about this in a second in terms of struggles. I don't get many leads for, let's say, our b to b recruiting services from our YouTube videos compared to how many views we get.
49:04But when I promote the softwares that I own, we get crazy amount of leads. And so it works for promoting stuff like that too. And list number five is I think podcast and interactive style content is so much better than solo content for multiplatform.
49:18And so, obviously, if you really go hard on TikTok and Instagram and whatever, and you're making very specific content for it, that's great. It probably is gonna convert better.
49:28Sure. Right? But if you're a business owner and you're busy, you don't have time to do that shit like me.
49:32Uh, having something that's interactive, like podcast livestream, in person events, it just cuts to multiplatform so much easier. And then overall, like I mentioned earlier, it funnels all down to your main long form content strategy anyways. And so I also think in a lot of cases, unless you're really good at, like, TikTok and Instagram and you just know how to really rip that algorithm, I think that oftentimes the podcast style, interactive style content does better than the solo stuff anyways.
49:59And, also, like, know Hormozi's come out and said I saw a video that the the the reels that he posts that are just q and a's on his Instagram generate way more views than the more specific stuff that gets 10 times of the oh, sorry. Generates more revenue than the more specific stuff that gets 10 times of views. So that's a big thing as well.
50:18The last lesson, lesson number six, is you should use the resources and advantages you already have. And so for me, going broad was stupid considering I have deep knowledge and expertise.
50:29Right? So I should just double down on that. And I have an extensive network.
50:32Like, the podcast thing made total sense because I could just leverage such a phenomenal network that I already had combined with my deep knowledge and expertise of talking to high level business concepts. Right? So, like, just use what you already have.
50:45Right? Like, think about the resource you already have, create a strategy from that. So I'll tell you what's next for me and what I'm struggling with.
50:51So number one is figuring out the best offers for YouTube. So this was a surprise for me, but I'm in a unique place where, for me, I'm I'm somewhat known already.
51:01Like, I've spent tens of millions on ads for seven years straight with the same offer. I'm clearly the category king and sales recruiting and everything with this specific offer. And, uh, I've worked with really a large part of my industry.
51:12Right? Like, so a lot of the people who are very in the know, they're, like, deep in the industry, they're watching YouTube videos. I've almost worked with all of them.
51:18Okay? Like, I'll I'll I'll tell you how I know this. If I go to an event that's like an industry event and I start my talk by saying who's worked with us, I usually can get 50 to 60% of the room.
51:28Like, it's pretty crazy. And so because of that, I believe that my CTAs for our direct b two b recruiting services, they're not gonna get the same response as some of my peers who are maybe a little bit newer.
51:40And maybe some of that's due to my podcast format because it's not as authority building or or or what have you, but I've really found also the same with the solo videos. And so the things that I've realized that I'm working on is I also think the CTAs, I need to incorporate them more into the content naturally opposed to being mid rolls.
51:57And that's just me being not lazy because it's as easy to do a mid roll. You just throw it in there every time. And then also, I need to focus on offers that convert better on YouTube.
52:04So I figured the offers that would work best on ads because it's to a cold audience, like, hey, if it works on ads, it'll work on YouTube. And I found out that this is not necessarily true.
52:15So like I thought that, you know, done for you offers, stuff like that, like that's what really works well on ads.
52:21So I figured, okay. It's gonna work on YouTube. Not so much.
52:23So done for you offers, great with ads, not on YouTube. Courses, terrible with ads. Terrible with ads.
52:29Great on YouTube. Coaching, it's kinda fifty fifty. Depending on what it is, you can sell it on ads.
52:34Again, that rocks on YouTube. Live in person events, you can make it work with ads, but it's tough. They destroy on YouTube.
52:40Software, you can do both. In my experience, both work really well on YouTube. So the future CTAs I'm thinking about doing is, like, CTAing my live event in Scotland.
52:50So in July, end of July, we're having 200 people out again, a million do, 10,000,000 plus. Probably the top person there is probably gonna be $50.60, 70,000,000 in revenue.
53:01And where, ultimately, it's me speaking for three days. I bring in also speakers who are essentially top experts or doing eight or multiple eight figures sharing what's working for them, or they're a domain expert like an advertising expert or fulfillment expert or what have you sharing what's working for their clients and so on and so forth.
53:16And we really mastermind and network and learn a lot of shit for three days. And it's in Scotland. It's in a chateau.
53:21It's super, super cool. Like, it's gonna be extremely experiential, extremely fun, and, ultimately, like, something where you can get a lot of value and learn from and network with amazing people.
53:31But at the same time, like, we're gonna have a blast. And so that's at the end of July. If you want to there should be, like, a link in the description if you wanna check it out.
53:38But I'll be doing more mid rolls about that type of stuff so you can actually see what's going on there. I might launch even though I've been really busy, I may launch one on one coaching. Like, I might take on, like, five clients or something.
53:50Maybe train their sales teams or something like that, but it's gonna be very, very expensive. Also, I'll promote dialer and sales kick more. So if you don't know what those are, dialer dot a o is essentially our call software to where, um, I partnered with Matt Ryder on that.
54:01It gets way better pickup rates because of a lot of different reasons, a lot of compliance, and also how it's gone through the enterprise carriers and not through Twilio. But, um, it gets way better pickup rates, sometimes double the pickup rates of traditional dialers. And then SalesKick basically automates all of our sales ops back end as well as a replacement for Calendly and WhatsApp.
54:19So, again, you can check that out if you want to. And then I may even do, like, onetime virtual events, like, just on a Friday or Saturday, getting people together And then, you know, kinda creating that into, like, an info product that could sell, and I could do q and a, and I could, like, help people live and all that stuff.
54:35But, like, maybe giving, a training and then doing a q and a afterwards. So let me know what you wanna see from me. I'm I'm happy to CTA and sell you whatever you wanna buy.
54:42You know, you just let me know. And then the other challenge I'm having is time. So like in a perfect world, again, I'd hit the solo video once a week or maybe even twice a week and maybe do even do the podcast on a separate channel.
54:54But the solo videos, you know, like I mentioned earlier, it was tough for me as they just take time And kinda back to my plan to hit 10,000,000 a month, what I'm really doing right now is I'm expanding the company. And, you know, obviously, closer.ao will always stay a sales training recruiting company, but that's gonna be a one company under a holding company that's gonna hold a bunch of different recruiting companies.
55:14So, And essentially, what we're doing is we're we're expanding into creating new divisions, leveraging our shared services for sales recruiting and the recruiting department, the marketing department, so on and so forth, to do recruiting, let's say, for HVAC techs, to do recruiting, let's say, for roofing companies, to do recruiting for nurses, NPs, etcetera, on the fulfillment side of health care.
55:33Right? And so those divisions are what I'm really spending most of my time building out. That's like, you know, a plan that actually is, I believe, is a really clear shot at getting to a 100 to 250,000,000 opposed to just trying to go vertical just with sales recruiting.
55:47And so for me, do I wanna make one solo video a week, or do I wanna build out the infrastructure to do 250,000,000? I wanna do the 250,000,000. So that's why for me, consistency can be pretty tough with the solo videos and why I love the podcast so much.
56:00So, anyways, number three is I already mentioned this, but keeping the guest quality high, uh, I kinda hit that. Like, I'm gonna be doing a lot of formats that are more collabs and more trainings that I don't need as high quality of guests, but I'll still obviously over time, you know, still maybe try to go maybe a little bit broader, get some really good guests that have been on other podcast and so on and so forth.
56:19And then the other thing that we're working on is dialing in the other platforms. So, like, we really need to get better at x. We need to do our YouTube mids mids clip channel a lot better, which I think that's on its way.
56:28And then also even maybe doing some specific content for Instagram and Facebook reels and all that stuff. But with that being said, that's where we're at. Hopefully, you enjoyed this video.
56:36See you in the next
The Hook

The bait, then the rug-pull.

The number is right there in the title — 12x in 90 days — but the real story is a longer one, starting with a $225,000 bet, a stint making content he genuinely hated, and a casual kitchen-table conversation that accidentally became his best-performing video ever.

Frameworks

Named ideas worth stealing.

42:00model

Content-First → Package-Second Flow

Start with: what am I most interested in right now? Who is my specific audience? What problem do they have? Will this topic work decently on YouTube? Then let the strategist package after the fact.

Steal forany business owner building a personal brand
45:00model

4-Stage Personal Brand Expansion

  1. Stage 1: Small puddle, hyper-valuable content, don't care about packaging
  2. Stage 2: Add basic production value, get better at packaging post-production
  3. Stage 3: Become more aware of YouTube meta, more topic-selective
  4. Stage 4: Slowly broaden audience as you grow

The cold-start approach to personal branding: dominate a specific niche first before broadening, the same way Facebook started with one university.

Steal forany B2B creator starting from scratch or pivoting their niche
52:10list

What Converts on YouTube vs Ads

  1. Done-for-you: Great on ads, poor on YouTube
  2. Courses: Terrible on ads, great on YouTube
  3. Coaching: 50/50 both ways
  4. Live/in-person events: Tough on ads, excellent on YouTube
  5. Software: Works well on both

Different offer types convert very differently on paid traffic vs organic YouTube. The mismatch explains why many channels fail to monetize despite decent views.

Steal forany business owner deciding what to CTA in their YouTube content
47:50concept

CPM x Audience Quality Formula

Total value = CPMs x Views, not just Views. A high-CPM B2B audience at 5k views/video can generate more revenue than a broad audience at 500k views. If you also own the product being advertised, you are the advertiser.

Steal forjustifying niche/B2B content strategy to stakeholders who only look at view counts
03:16model

Acquisition.com Media Org Chart

  1. Director of Media
  2. 3 Talents (Alex, Leila, Sharan)
  3. Content Director under each
  4. Long-form strategist (YouTube + podcast)
  5. Short-form strategist (TikTok, FB, IG, Shorts)
  6. LinkedIn strategist
  7. Videographer(s)
  8. Mids channel manager
  9. Editors
  10. Miners (clip identification + restructuring)

The full media org structure at Acquisition.com, shared during Cole's $225k visit. Most people won't need all of this — but knowing the full machine helps you know what role to hire first.

Steal forhiring your first content team member and understanding what role covers what
CTA Breakdown

How they asked for the click.

VERBAL ASK
11:00product
“If you're enjoying this and want to be in a room of people like the guests on this podcast, fly out to meet us in Scotland at the end of July. You have to be doing at least $100,000 a month to qualify.”

Inserted as a mid-roll with B-roll footage of a Scottish loch. Clean break from content, then returned. Effective because the audience of high-level business owners is exactly who qualifies.

MENTIONED ON CAMERA
00:02channelAlex Hormozi / Acquisition.com ↗
53:58productSalesKick (sponsor) ↗
54:08productDialer.ao (Cole's co-venture with Matt Ryder) ↗
11:00product8-Figure Boardroom Mastermind (Scotland, end of July) ↗
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Storyboard

Visual structure at a glance.

hook — $225K bet
hookhook — $225K bet00:00
Hormozi org chart
valueHormozi org chart03:16
Scotland event mid-roll
ctaScotland event mid-roll11:00
initial strategy — failed
valueinitial strategy — failed12:04
YouTube guru trap
valueYouTube guru trap18:32
breakthrough — STOP SELLING
valuebreakthrough — STOP SELLING25:00
Business Lessons collab video
valueBusiness Lessons collab video28:00
Marketing Funnels Tier List video
valueMarketing Funnels Tier List video35:00
6 lessons summary
value6 lessons summary42:00
views don't equal money
valueviews don't equal money47:50
future plans + road to $250M
ctafuture plans + road to $250M53:20
Frame Gallery

Visual moments.

hook — $225K bet00:02Frame at 01:24 from I 12X'd My Views on Social Media in 90 Days (Here's How)01:24Frame at 01:46 from I 12X'd My Views on Social Media in 90 Days (Here's How)01:46Frame at 02:28 from I 12X'd My Views on Social Media in 90 Days (Here's How)02:28Hormozi org chart03:11Frame at 03:53 from I 12X'd My Views on Social Media in 90 Days (Here's How)03:53
hook — $225K bet00:02Frame at 01:24 from I 12X'd My Views on Social Media in 90 Days (Here's How)01:24Frame at 01:46 from I 12X'd My Views on Social Media in 90 Days (Here's How)01:46Frame at 02:28 from I 12X'd My Views on Social Media in 90 Days (Here's How)02:28Hormozi org chart03:11Frame at 03:53 from I 12X'd My Views on Social Media in 90 Days (Here's How)03:53Frame at 04:36 from I 12X'd My Views on Social Media in 90 Days (Here's How)04:36Frame at 05:18 from I 12X'd My Views on Social Media in 90 Days (Here's How)05:18Frame at 06:00 from I 12X'd My Views on Social Media in 90 Days (Here's How)06:00Frame at 06:43 from I 12X'd My Views on Social Media in 90 Days (Here's How)06:43Frame at 07:25 from I 12X'd My Views on Social Media in 90 Days (Here's How)07:25Frame at 08:08 from I 12X'd My Views on Social Media in 90 Days (Here's How)08:08Frame at 08:50 from I 12X'd My Views on Social Media in 90 Days (Here's How)08:50Frame at 09:33 from I 12X'd My Views on Social Media in 90 Days (Here's How)09:33Frame at 10:15 from I 12X'd My Views on Social Media in 90 Days (Here's How)10:15Frame at 11:06 from I 12X'd My Views on Social Media in 90 Days (Here's How)11:06Scotland event mid-roll11:20Frame at 12:23 from I 12X'd My Views on Social Media in 90 Days (Here's How)12:23Frame at 13:05 from I 12X'd My Views on Social Media in 90 Days (Here's How)13:05initial strategy — failed13:48Frame at 14:30 from I 12X'd My Views on Social Media in 90 Days (Here's How)14:30Frame at 15:12 from I 12X'd My Views on Social Media in 90 Days (Here's How)15:12Frame at 15:55 from I 12X'd My Views on Social Media in 90 Days (Here's How)15:55Frame at 16:37 from I 12X'd My Views on Social Media in 90 Days (Here's How)16:37Frame at 17:20 from I 12X'd My Views on Social Media in 90 Days (Here's How)17:20Frame at 18:02 from I 12X'd My Views on Social Media in 90 Days (Here's How)18:02Frame at 18:45 from I 12X'd My Views on Social Media in 90 Days (Here's How)18:45Frame at 19:27 from I 12X'd My Views on Social Media in 90 Days (Here's How)19:27Frame at 20:10 from I 12X'd My Views on Social Media in 90 Days (Here's How)20:10YouTube guru trap20:52Frame at 21:35 from I 12X'd My Views on Social Media in 90 Days (Here's How)21:35Frame at 22:17 from I 12X'd My Views on Social Media in 90 Days (Here's How)22:17Frame at 23:00 from I 12X'd My Views on Social Media in 90 Days (Here's How)23:00Frame at 23:42 from I 12X'd My Views on Social Media in 90 Days (Here's How)23:42breakthrough — STOP SELLING24:10Frame at 24:46 from I 12X'd My Views on Social Media in 90 Days (Here's How)24:46Frame at 25:49 from I 12X'd My Views on Social Media in 90 Days (Here's How)25:49Frame at 26:32 from I 12X'd My Views on Social Media in 90 Days (Here's How)26:32Frame at 27:14 from I 12X'd My Views on Social Media in 90 Days (Here's How)27:14Business Lessons collab video27:57Frame at 28:39 from I 12X'd My Views on Social Media in 90 Days (Here's How)28:39Frame at 29:22 from I 12X'd My Views on Social Media in 90 Days (Here's How)29:22Frame at 30:04 from I 12X'd My Views on Social Media in 90 Days (Here's How)30:04Frame at 30:47 from I 12X'd My Views on Social Media in 90 Days (Here's How)30:47Frame at 31:29 from I 12X'd My Views on Social Media in 90 Days (Here's How)31:29Frame at 32:12 from I 12X'd My Views on Social Media in 90 Days (Here's How)32:12Frame at 32:54 from I 12X'd My Views on Social Media in 90 Days (Here's How)32:54Frame at 33:36 from I 12X'd My Views on Social Media in 90 Days (Here's How)33:36Frame at 34:19 from I 12X'd My Views on Social Media in 90 Days (Here's How)34:19Marketing Funnels Tier List video35:01Frame at 35:44 from I 12X'd My Views on Social Media in 90 Days (Here's How)35:44Frame at 36:26 from I 12X'd My Views on Social Media in 90 Days (Here's How)36:26Frame at 37:09 from I 12X'd My Views on Social Media in 90 Days (Here's How)37:09Frame at 37:51 from I 12X'd My Views on Social Media in 90 Days (Here's How)37:51Frame at 38:34 from I 12X'd My Views on Social Media in 90 Days (Here's How)38:34Frame at 39:16 from I 12X'd My Views on Social Media in 90 Days (Here's How)39:16Frame at 39:59 from I 12X'd My Views on Social Media in 90 Days (Here's How)39:59Frame at 40:41 from I 12X'd My Views on Social Media in 90 Days (Here's How)40:41Frame at 41:24 from I 12X'd My Views on Social Media in 90 Days (Here's How)41:246 lessons summary42:06Frame at 42:48 from I 12X'd My Views on Social Media in 90 Days (Here's How)42:48Frame at 43:31 from I 12X'd My Views on Social Media in 90 Days (Here's How)43:31Frame at 44:13 from I 12X'd My Views on Social Media in 90 Days (Here's How)44:13Frame at 44:56 from I 12X'd My Views on Social Media in 90 Days (Here's How)44:56Frame at 45:38 from I 12X'd My Views on Social Media in 90 Days (Here's How)45:38Frame at 46:21 from I 12X'd My Views on Social Media in 90 Days (Here's How)46:21Frame at 47:03 from I 12X'd My Views on Social Media in 90 Days (Here's How)47:03Frame at 47:46 from I 12X'd My Views on Social Media in 90 Days (Here's How)47:46Frame at 48:28 from I 12X'd My Views on Social Media in 90 Days (Here's How)48:28views don't equal money49:11Frame at 49:53 from I 12X'd My Views on Social Media in 90 Days (Here's How)49:53Frame at 50:36 from I 12X'd My Views on Social Media in 90 Days (Here's How)50:36Frame at 51:18 from I 12X'd My Views on Social Media in 90 Days (Here's How)51:18Frame at 52:00 from I 12X'd My Views on Social Media in 90 Days (Here's How)52:00Frame at 52:43 from I 12X'd My Views on Social Media in 90 Days (Here's How)52:43Frame at 53:25 from I 12X'd My Views on Social Media in 90 Days (Here's How)53:25Frame at 54:08 from I 12X'd My Views on Social Media in 90 Days (Here's How)54:08Frame at 54:50 from I 12X'd My Views on Social Media in 90 Days (Here's How)54:50Frame at 55:33 from I 12X'd My Views on Social Media in 90 Days (Here's How)55:33future plans + road to $250M56:15
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