YouTube's best videos. Fully broken down.A hundred “you HAVE to watch this” AI videos a day. Forty minutes each. One real idea buried in the middle. So I built the thing that finds it for me — and now it runs every morning.
A quick hello from JoeJoe Lee · Founder
By the numbers
Every breakdown is built from the whole video — watched, transcribed, and structured down to the frame. Here’s what that adds up to so far.
The good stuff is on YouTube — the frameworks, the workflows, the “here’s exactly how I did it.” Dropped daily by people who actually know what they’re doing.
But there’s too much of it. You save things “for later,” later never comes, and the gap between what you know and what’s possible quietly widens every week.
I built a system that does the watching for me. It breaks each video down with AI — the hook, the framework, the one thing you can use today. The two-hour podcast becomes a ten-minute read. The forty-minute tutorial becomes the idea, without the fluff.
That’s Modern Creator. The thing you’re reading right now is that machine running.
38:35One creator ran two frontier AI agents through the same 15 real work tasks and tracked the winner, the time, and the exact dollar cost for every single one.
September 6thNot a link dump. Not “10 videos you might like.” One video worth your time, already pulled apart — the insight in a few minutes instead of an hour.
Read every breakdown free on the site. But the site is something you have to remember to visit. The email just shows up.
Free · No credit card
39:12Fifteen Instagram post formats an agency used to turn strangers into $10 million in coaching-client sales, format by format.
September 4thJoseph Lee Lavery — Joe Lee for short.
I’m Joe. For the last year I’ve been trying to do exactly what you’re trying to do: figure out how to actually build something in the creator economy without burning a year watching YouTube tutorials. Every morning the best people in the field publish their best thinking on YouTube — and most of it gets buried in hour-long uploads. I watched it all.
What I haven’t cracked yet is making the videos myself. I’ve been a lot of things — direct-response marketer, partner on CartFreak, the guy who pioneered the one-click upsell back in 2008 (the mechanic now standard on every modern checkout, credited in Russell Brunson’s Expert Secrets) — but I’m not, yet, a YouTuber.
I am, however, a builder. So instead of waiting for my content chops to catch up to my ambition, I built the tool I wished existed: a way to pull the playbook out of every great creator video, fast, without watching the whole thing. Modern Creator is the first of those tools. There will be others.
If you’re a builder trying to figure out the content side, this was built for you by someone in the same trench. If you’re already a creator, it was built by someone who’s spent two decades on the part of the business creators usually ignore — the offers, the funnels, the part where ideas turn into revenue. Either way, you’re in good company.
“If I can’t make the videos yet, I can at least make sense of them. So I built that.”
— Joe Lee, Founder
One email. Every morning. The one thing worth your time, already broken down.
P.S. — I’m still building this, one morning at a time. Subscribe and you’ll watch it get better in real time.
