1:22:48Cole Gordon · Interview
$150 Million of Sales Knowledge in 82 Minutes
An 82-minute practitioner masterclass on high-ticket sales — from belief-transfer mechanics to building and managing a team that closes without you.
June 15thThe argument in one line.
The offers that generate $10M+ per month share four structural traits: they solve a problem the customer is already paying for, they auto-qualify wealthy buyers, they carry a meaningful barrier to entry, and they are priced at the absolute top of their category.
Read if. Skip if.
READ IF YOU ARE…
- You run a service business or agency and want a framework for evaluating whether your offer has structural advantages or just hustle holding it together.
- You are in the $30k to $300k per month range and looking for offer categories worth pivoting into or stacking horizontally.
- You want to understand why certain offer types hit $5 to $15M/mo ceilings while others cap out at $200k/mo no matter how hard you work.
- You are evaluating where to take a content agency, email agency, or lead-gen offer and want real revenue benchmarks from operators who have seen thousands of examples.
SKIP IF…
- You want a beginner curriculum — most of the second half covers 8-figure structures that require existing team and capital.
- You are looking for detailed funnel walkthroughs — this is strategic overview, not step-by-step implementation.
- You are in e-commerce or SaaS product businesses — all examples are service-side or licensing, not product margin models.
The full version, fast.
Two operators who have collectively seen over 5,000 offers compare the structural reasons certain service businesses scale to $10 to $15M per month while identical-looking ones stall at $200k. The central argument is that offer architecture is destiny. The best offers sell something the customer is already paying for as found savings, auto-qualify buyers through the nature of the problem, carry a barrier to entry that shuts out copycats, and are priced highest in their category — which triggers a unit-economics flywheel. They work through eight specific examples with real revenue figures, from beginner performance cold email to timeshare law firms to committed-coaches revenue-share floors.
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Create a free account →Who's talking.
00:00hostCole Gordon
00:00guestDaniel Fazio
Where the time goes.
00:00 – 07:00
01 · Intro + Daniel Offer 1: Cold Email Lead Gen
Setup of the podcast premise (5,000+ offers studied), then Daniel breaks down performance-based cold email as the most reliable beginner offer. List quality, psychographic targeting, and why it works on cold outreach.
07:00 – 22:00
02 · Cole Offer 1: Timeshare Exit Law Firm ($10-15M/mo)
Cole presents timeshare exit as his first nuclear offer. Three reasons it works: $20-bill-for-$1 savings economics, lawyer barrier to entry, and automatic prospect qualification of boomers with money.
22:00 – 33:00
03 · Daniel Offer 2: E-Commerce Email One-Time Setup
One-time $4k setup fee framing that converts 80% to recurring retainer. Why no-retainer positioning is the mechanism, not just positioning language.
33:00 – 44:00
04 · Cole Offer 2: Health Coaching / Functional Medicine ($4-10M/mo)
Three clients above $4M/mo discussed. John Matson call funnel with pain-point messaging for high-net-worth buyers. A 10M/mo client using a physical test kit that gates results behind a sales call. The highest-price-in-category flywheel.
44:00 – 53:00
05 · Daniel Offer 3: Static Ad Creatives (Meta Andromeda)
10 statics per day built with AI, $1k CAC for a $5k/mo client. Trend-surfing the Andromeda anxiety. Statics outperforming video on ROAS in both hosts' own businesses.
53:00 – 1:02:00
06 · Cole Offer 3: UGC Agency Pivoting to Home Service ($1M/mo)
A UGC agency that broke out by pivoting from coaching market to home services (HVAC, remodeling, solar). Home service clients have lower churn, pay more, and do not try to internalize marketing. Lean team plus rev share as expansion revenue.
1:02:00 – 1:13:00
07 · Daniel Offer 4: Done-For-You Cold Calling
Same $2,200 to $2,700 CAC as cold email but at $6-12k/mo. Cold calling produces 50-60 meetings/mo vs 5-10 from email. AI replacement is illegal (TCPA). Supply is constrained because logistics are brutal — that is the moat.
1:13:00 – 1:22:00
08 · Cole Offer 4: Medical Device ($4M/mo via Call Funnel)
Applying standard call-funnel mechanics to a medical device category where no one used digital ads. Got $10 MQLs for a $70k product. $3M/mo in 14 months from $50-100k/mo. Barrier to entry and price point as structural moats.
1:22:00 – 1:25:00
09 · AI Automation Agency: Right vs. Wrong Way
Outbound cold email for AI consulting: 0% success. Posting examples of automations on Twitter/X: inbound flood. Show the work, do not pitch the category. $200-300k/mo from content alone.
1:25:00 – 1:29:42
10 · Cole Offer 5: Virtual Family Office + Paid Challenges
Tax strategy / virtual family office at $10-30M/mo on referrals. $20-bill-for-$1 tax savings, switching cost moat. Then paid challenges at 500 tickets with 10% converting to $10-12k upsell — the most profitable channel either host has used.
Lines worth screenshotting.
- Cold email is for poor people — the economics cap out around $800k/mo, while done-for-you cold calling with the same ad cost sells at 10x the price.
- The best offers sell a $20 bill for $1 — the prospect is already committed to paying that money, so you are offering found savings, not a promise.
- Barrier to entry is a moat, not a problem — a law license or medical device manufacturing vertical makes the business worth owning because it cannot be copied overnight.
- Facebook always optimizes toward your cheapest leads; your offer auto-qualification mechanism is the only thing that sets a quality floor.
- Every category king studied doing the most revenue is also the highest-priced operator in their category — without a single exception.
- Higher pricing is a flywheel: better clients mean higher margins, which fund better salespeople, which close more, which fund better fulfillment, which creates higher LTV.
- A health coaching test kit that requires a sales call to interpret the results gets show rates that no standard call funnel can match — the physical object creates sunk-cost commitment.
- Brand is a horizontal enabling layer: one client's objectively bad ads outperformed because viewers had 13-14 prior brand touchpoints before seeing the ad.
- Deliverable-based offers transfer outcome responsibility to the client — churn is lower, margins are higher, and you are selling oil, not a finished car.
- The Reddit reputation management agency exists because AI models now cite Reddit as proof of scams, and business owners are terrified of the word scam appearing in ChatGPT results about them.
- Done-for-you cold calling is currently supply-constrained because the logistics are brutal — the same reason it is a great business to be in right now.
- An in-person content crew that physically shows up to shoot and edit is easier to sell at $5-7k than a remote content agency at $3k, because the logistical transfer feels total.
- Paid challenges with 500 tickets and a 10% conversion to a $10k upsell are the most profitable channel tested — more than ads, more than referrals.
- Posting AI automations you already built on Twitter/X generates far more inbound than any cold outreach — people see the work and ask whether you can do that for them.
- A virtual family office churn is near zero because switching costs compound: after 18 months of tax filings, offshore structures, and K-1s, the client genuinely cannot leave.
- The committed-coaches model works because the sales floor recruits itself via influencer overrides — reps want to train under well-known closers and self-select in.
- One client hit $3M/month in 14 months by applying standard call-funnel mechanics to a medical device category where nobody had used digital advertising before.
- Horizontal scaling by stacking four $400k/mo offers is more reliable than trying to push one offer past a $1M/mo ceiling it was never built to break.
Why some offers hit $10M/mo and others stall.
THE STRUCTURAL EDGE
Revenue ceilings are not a hustle problem — they are an offer architecture problem, and the structural traits that lift offers past $5M/mo repeat across completely different industries.
- Cold email and cold calling are the same acquisition channel with wildly different economics: cold calling produces 5-10x more meetings at 10x the price, with the same ad cost to acquire the client, because the logistics deter supply.
- The best offer framing removes the need for persuasion entirely — if the client is already committed to a sunk cost and you offer them a cheaper exit, the sale is automatic. This is the $20-bill-for-$1 structure.
- Barrier to entry is not a problem to solve; it is a moat to build. Offers requiring a law license, medical device manufacturing, or sustained physical logistics are hard to copy, which means margins and pricing stay high.
- Facebook's algorithm always finds the cheapest lead in any market. Auto-qualification — building an offer that only resonates with buyers who can afford it — is the only structural way to set a floor on lead quality without relying on bidding strategies.
- Every category leader across thousands of offers studied was also the highest-priced operator in their market. Higher pricing starts a flywheel: better clients, better margins, more investment in fulfillment, higher LTV, and the ability to outspend competitors on sales.
- Delivering an asset (statics, UGC, cold calls made, footage shot) is structurally more stable than promising a result. It transfers outcome responsibility to the client, reduces churn, and removes the compliance risk that comes with performance guarantees.
- Brand equity does not show up as a separate line in ad attribution — it shows up as inexplicably good CPMs and response rates on ads that should not work. Viewers encountering the brand over a dozen times before an ad appears means the ad is never truly cold.
- Horizontal scaling by stacking 4-6 offers at $400-600k/mo each is more reliable than trying to push a single offer past a natural ceiling. A client who churns off one product stays on another, and the cross-sell creates a retention buffer.
- Paid challenges with a paid entry fee create commitment before the sales process begins. 500 tickets converting at 10% to a $10-12k offer outperformed every other channel tested, including cold ads and the existing email list.
- The right way to sell AI automation services is to post what you have already built and let people self-identify, not to cold pitch a category. Showing a working example converts because it triggers the buyer's imagination; pitching AI consulting triggers skepticism.
Terms worth knowing.
- Selling a $20 bill for $1
- An offer framing where the customer is already committed to a known cost such as a timeshare contract or tax liability, and the seller offers to eliminate or reduce that cost for less than the savings. The purchase is automatic because the alternative is paying more to do nothing.
- Lead-to-bucket offer
- An offer tied to a guaranteed, concrete outcome the prospect already knows they must pay for, as opposed to an inflated claim requiring the prospect to believe a projected future return.
- Auto-qualification
- When the problem your offer solves inherently filters for high-quality prospects. Advertising tax strategy attracts only people with tax problems, which means only people with income large enough to create a tax problem.
- Horizontal enabling layer
- The effect of organic brand on paid advertising. When enough people have seen a creator before their ad appears, the ad performs as if it is a retargeting impression, driving down CPMs and increasing response rates without explicit retargeting spend.
- Committed Coaches model
- A business structure where a 100% commission sales floor partners with direct-response companies that have buyer lists but no sales team, takes 50/50 on any backend offer sold to those buyers, and recruits reps through influencer trainers who earn overrides.
- Meta Andromeda
- Meta's AI-driven ad delivery system that shifts creative selection toward algorithmic optimization. The static-ads offer described produces high-volume creatives specifically tuned for Andromeda's optimization pattern.
- Done-for-you cold calling
- A managed outbound phone-sales service where an agency hires, trains, and manages cold callers on behalf of a client. Distinct from cold email in cost ($6-12k/mo vs $500/mo), meeting volume (50-60/mo vs 5-10), and logistics intensity.
- Virtual family office
- A fractional advisory firm handling all financial, legal, and tax strategy functions for high-net-worth clients — covering tax planning, asset protection, insurance strategy, estate planning, and vetted deal flow — typically on a monthly retainer.
- LTV to CAC
- Lifetime value of a customer divided by the cost to acquire them. The fundamental unit-economics ratio — the higher the ratio, the more profitable and scalable the offer.
Things they pointed at.
02:00channelAlex Berman
45:00channelDaniel Isles / Viral Coach
50:00channelEddie Malouf / Bad Marketing Agency
1:21:40channelNomad Capitalist
1:06:00channelEli Wilde
1:06:00channelMatt Ryder
Lines you could clip.
00:02
“Cold email is for poor people.”
26:00
“By the nature of the problem it solves, it automatically qualifies your prospect.”
41:00
“Every single one — the commonality they have 99% of the time is they are the highest price in the industry.”
1:00:00
“Brand is almost like this horizontal enabling layer that just makes all your ads do so much better.”
18:00
“They know they are gonna spend $20k over however many years, or they could get out right now for $5k. So it is an automatic savings by you paying me.”
1:13:00
“I want it to be hard continuously.”
Where the conversation goes.
00:00 – 1:13:00denseBeginner offers: cold email, e-commerce email, static ads, cold calling
07:00 – 1:26:40dense8-figure offers: timeshare law, health coaching, medical device, tax strategy
10:00 – 1:26:40denseStructural principles: barrier to entry, auto-qualification, $20-bill, highest price
1:18:00 – 1:23:20steadyHorizontal scaling and offer stacking
1:25:50 – 1:29:42steadyPaid challenges and warm audience funnels
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00:00So I'm here with Daniel Fazio, the founder of ListKid and Client Ascension. They do over $10,000,000 a year. And so what we're gonna break down in this podcast is between both of us, we've seen over 5,000 offers between our clients and people we know in the industry.
00:12So I'm gonna break down essentially eight of the biggest, most nuclear, best offers that I've ever seen doing, like, anywhere from 5,000,000 a month all the way to 15,000,000 a month.
00:24And then Daniel's gonna break down some of the best offers he's seen to go from 0 to $250 a month. So rather you're somebody just starting off and you're trying to figure out, okay, what's the best way to get to a $100 a month or $200 a month?
00:35Or if you're somebody who's pretty advanced and you wanna know what the top people in the industry are doing, we're gonna cover it all in this podcast. So with that said, wanna start with you. What's what's offer number one?
00:45I would say the most reliable,
00:48consistent one I've seen for somebody to go from zero and actually have a probability of being successful at all is performance based cold email lead gen. So Okay. You're just going to Says the cold email guy.
01:00He he's on the podcast, and we're chilling. We're grifting thirty seconds in. That's what we do.
01:05Yeah. Well well, the reason why the reason why is because you gotta imagine if you're a beginner, you have zero credibility Right.
01:12You know, but you have zero case studies whatsoever, and you go to a client and you were gonna sell them WeGen and say it was through ads. The problem with that is that you need to get compensation, and the client also needs to spend money on ads. Now there's two forms of payments that the the client is gonna pay now.
01:26With cold email I said this before to you actually for for the audience. . So what I mean by that, though, is it's really it's very cheap.
01:37So you can send tens of thousands of cold emails a month for maybe, like, $500 a month, something like that. But you're only really gonna cap out at getting a couple clients a month, and that's if you have a if you're promoting a really good offer. Yeah.
01:50So it's much easier to go to a client and it's, hey, you pay me a $500 a month tech fee, and then $300 for every call I give you. Right.
01:59It's so easy for them to just and then, oh, what's a beginner gonna do in that? They're gonna work cold email too to get those clients. Yes.
02:06Yes. Exactly. For less than $500 a month.
02:08Yeah. And we were talking about somebody we both know, Alex Bourbon, who I was I I don't know if you consider him the cold email, go to OG. No.
02:15He's yeah. He definitely is. I think he's the OG.
02:18And but with him, I mean, he moved relatively upmarket, and I think he went after if I'm not I could be wrong, but agencies who are mainly trying to get mid marketed enterprise deals.
02:28Mhmm. And, I mean, I know I think at some level, I I wanna say his agency was doing 400 to 800 in a month.
02:37Yeah. And just doing cold email, you know, lead gen done for you for companies, specifically agencies who always suck at getting clients. Yeah.
02:45You know, they always get clients for other people, but I suck at getting it for myself. Right? Yeah.
02:48So that whole thing and I know he had booked, like, meetings with, like, Coca Cola and Pepsi and all these Fortune five hundreds. So I do still think it is a scalable business.
02:58But like we were talking about, the big thing is it's all about your list quality.
03:03Yeah. And it's also if you wanna be successful, you need it just a profusely high LTV.
03:08Like, it just it just needs to that's like a cold outbound, cold lead gen, high complexity to yeah.
03:14Yeah. You have to have the LTV to CAC. And one of the things Alex Berman did really well with his list quality is I know, like, he wasn't just downloading a list from, like, LinkedIn, but he there was these certain websites I remember where, like, these mid market enterprise agencies would, like they would list themselves on these websites.
03:33So you need, like I would always call it what I was teaching clients, not that I'm, like, this cold email expert, but it's like you need a jumping off point. Yeah. To where you need to find where they congregate together, and then you're like, okay.
03:44This is not only the demographic of people I'm looking for, but it's also the psychographic. Yeah.
03:50So I'll give you an example. Could you if you were going to realtors, could you basically download a LinkedIn lead list or whatever? And then you're like, okay.
03:58I'm gonna email these realtors. Yeah. You could.
04:00Now, obviously, if they list on Zillow, that's like, it's still a realtor, but it's a different psychographic of some they're already still in active Or even better, maybe they're in Ryan Serhant's Get More Leads, whatever it's called Yeah.
04:14Coaching program, and you got access to that Facebook group somehow. And so you have, let's say, 5,000 people in there, and you're like, okay. These are banger people who I know are trying to actively grow their business.
04:25They're not just, like, some person with a license. Yeah. Yeah.
04:28Yeah. Yeah. Well, the thing with the thing with selling offers successfully over cold email is anything
04:33that works on cold email, 100% of the time is gonna on ads. Oh, yeah. 100%.
04:37Anything that works on ads is not guaranteed to work on cold email. Yeah. It's so finicky of a channel where you really need to have, like it needs to be a done for you offer, and you pretty much need to have a guarantee most of the time.
04:48Because if you're how many cold emails do you get a day? I got, like, 30. Well, I don't use a company email.
04:54Mhmm. So my email is, like, very obscure. Yeah.
04:57Nobody knows what it Something@gmail.com.
04:59Yeah. No. It's not even that.
05:00It's a it's a it's it's the email I used to use for my first company Yeah. That didn't work at all. Okay.
05:06But I've just always used it. Yeah. So people don't people don't email me.
05:11Yeah. Well, it's it's all it's also interesting.
05:13You it if you could try to predict whether something's gonna work on cold email or not, it's really just as simple as, like, just make a claim of some amount of money.
05:23They're gonna make slap a guarantee on it, and it's more than probably gonna work. And social proof too. You know, when we were doing our cold email campaign,
05:30we basically had, like, the personalized first line. Reason I'm reaching out is, you know, we had this case study, and then we saw you were basically the same as this case study, so we wanna do it for you too. Yep.
05:41And then it was like, here's like it would be like, here's more information on how we work with clients or something. That would be like a VSL. You link a VSL.
05:50Yeah. But then but then I've heard also linking, like, tanks it.
05:54But back then, it worked. But if you send, like, two emails a day per inbox, then you can get away with it. So there's all this, like Okay.
06:00Little tech Yeah. We won't go into the details. But anyways, we would or no.
06:03We would either send it or we would say, I have a five minute video that explains, but just, like, send me a reply, then we would send it. Right? Then but, dude, this took our response rate from 1% to 3% when we were doing it.
06:15I just did p s. Here's a short list of a bunch of clients we've worked with. And I just, like, bullet, like, 30 clients.
06:22Yeah. And they were all, like, famous, basically. Yeah.
06:25Yeah. I just was, who's our most famous clients? Yep.
06:28And so that literally took it to the next level. Okay. So that was a beginner offer.
06:33We're gonna talk about one of my offers. So this is a okay.
06:38I'm gonna first tell you what the offer is and then I want you to guess the revenue. Okay. Alright?
06:43So this offer, this is in all of mine are kind of like businesses. I'm like, dang, like, I kinda wish I had that business type of thing. So this is a law firm that specializes in getting people out of timeshares.
06:55What do you think the revenue is?
06:57I've heard of this before. I would I would say
07:02probably 2,000,000 a month. No. I think they're at 15,000,000 a month.
07:05Wow. It's either I know they're It's that much of an issue. 10,000,000 to 15,000,000 a month.
07:10Yeah. And I'm curious, guess how they generate leads? Probably just ads.
07:16To what's the funnel?
07:20This strikes me as something that would work with a lead form. Yeah. It'll lead form or call funnel?
07:24Yeah. And so I'll give you a couple things. Obviously, to get more detail on the offer, like, don't know how they get people out of timeshare.
07:30I don't know exactly how it works, you know, etcetera. But, obviously, there's a lot of people, especially kind of like boomers who, you know, you go on the vacation, you go through the timeshare pitch, we're not gonna buy, then they end up buying anyways.
07:42And then there's either buyer's remorse or, you know, they do it for a couple of years. They're like, f this. I don't wanna do this.
07:48I wanna get out of this. I'm having to pay for this all the time. I don't wanna do this timeshare thing and share this thing with all these other people.
07:53And so but, you know, the timeshare industry is like borderline predatory. Right?
07:57So, like, I'm sure they're in, like, insanely bound contracts so they can't get out. And so, obviously, this law somehow gets them out of that.
08:05So couple reasons I think it works so well is number one, there's this concept of selling a $20 bill for $1. Have you heard of this? Yes.
08:12So Alex Becker is the one who have you heard is that who you heard it from? I've heard I've heard someone
08:17wears
08:19selling a Lamborghini for $30, you're gonna find $30 or something. Yeah. Exactly.
08:22So it's just selling a $20 bill for a dollar. And I I heard this from Alex Becker first because he was the one explaining it for how, like, he did the marketing pitch for Hiros. But, obviously, if you're in a time share contract and you're gonna spend, I don't know, for easy numbers, $20 over the next five years, and then this is 10 k to get out now Yeah.
08:41You're gonna save 10 k. Mhmm. So I'm getting 10 k, but you're also getting 20 k.
08:45And it's but it's automatic. Because like, it's not like a promise, know, and this is where these types of offers are actually better.
08:51Like, lead to bucket offers are better than, like, inflated claim offers. Yes. Okay?
08:56Yeah. So it's not a prompt like, because I get you know, people could be like, well, I'm doing that, you know. I'm gonna give you leads and, you know, it's gonna you're gonna pay me $5, but you're gonna make $25.
09:04Yeah. But this is already a sunk cost. Right?
09:06So they know they're gonna spend 20 k over however many years, or they could get out right now for five. Yeah. And so it's an automatic savings by you paying me.
09:15Yeah. So another couple examples of this I'll give you is, like, again, I I heard this first from Alex Becker because the way Hiros' pitch is, obviously, won't be surprised about this, is it's basically, like, hey, you know, your ads, your campaigns essentially are tracking they're showing like, the tracking's so messed up to where if you let Facebook do it, you're gonna cut campaigns that are actually working or you're going to keep campaigns on that are actually working, and really you have no idea what's going on.
09:42So you're probably losing 30 to 40% relative of what your ROAS could be if you were using this software. Mhmm. So essentially, it's like, hey, you're gonna pay pay us, you know, $5 a month or whatever the software costs.
09:52And you're gonna make, if you're spending x on ads, at least, you know, an extra $20.30 grand a month. Yeah. Makes sense.
09:59So another one of these that works really well is, like, we have a software, dollar.io. And most companies' pickup rates are, like, 9%. Right?
10:07And so, like, there's a big sales training company. They do, like, 50,000,000 a year. And he texted me when they started using it, and it literally took them from 9% to 20%.
10:16And so that's like there's a lot of reasons why that happens and how it's built. It's more enterprise framework. It doesn't go through Twilio.
10:22It's more compliant, yada yada. But the point is that's the result. And so, you know, if you double your pickup rates, it's like it's found money.
10:32Yes. Like there's no thing. So I think that's part of the reason it works so well.
10:35That's reason number one. Yeah. Okay.
10:37I'm gonna give you two more reasons. Did you have something you wanna say? Isn't it weird how some offers rip on lead forms and some just will absolutely not makes to work on lead Yeah.
10:45The other thing that reason this works so well, this is a quick one, is just barrier to entry because I'm like, I would really like, I wish I had this business. Fuck. I'm not a lawyer.
10:52Yeah. Can't. Yep.
10:53I'm not a lawyer. Yeah. Damn it.
10:54So and I think this is also why, like, coaches who teach coaches or, you know, you're a fitness coach teach as a fitness people. It's like the coaching agency type of market, it's so low barrier to entry. I think that's why it's so much harder.
11:07Mhmm. Whereas, like, when there is, like, a you know, it takes you six months or a year even just to get into the industry, it just keeps a lot of, you know, 20 year olds in their mom's basement from starting and ripping ripping your ad.
11:20Like, you can't get somebody who just, like, wants to money. Yeah. Like, all those people can't rip your shit.
11:24Mhmm. So that's nice. The third thing, and I bet you won't get this one, and this is a very common thing with offers that hit 5,000,000 a month, 10,000,000 a month plus, is that with that time share type of thing, by the nature of the problem it solves, it automatically qualifies your prospect.
11:43Okay? So you see what I mean here? Yeah.
11:44So a couple things. Yep. Right?
11:46Who generally right now in our k shaped economy has more money? Is it the boomers or is it young people? Boomers.
11:51Boomers. Right? Who's buying time shares?
11:54Boomers. Okay? So that's number one.
11:56Number two, if you had the money to buy a time share, then you probably have money. Yeah.
12:01I mean, I'm sure there's people who are like, I gotta get out of this contract because I'm, you know, things went sideways, we don't have money. But generally, like, there's probably people who have money, you know? And so I think you're going after people who are more wealthier, they're older, and then obviously, if they bought a timeshare, you know, there you go.
12:16So I'll just throw in a little bonus since we're on the thing of attorneys is another really good offer is immigration attorney.
12:25So have you seen the nomad capitalist guy on YouTube? Yes. So that guy, Hormozi talks about the story of like, you know, it's like there's a couple of things he saw that made him go big on content.
12:38And, like, the first thing was, like, Kylie Jenner became a billionaire or something. Then he saw Conor McGregor or The Rock or with their with their alcohol brand.
12:46And then eventually, like, Dean Graziosi told him, like, stop being like a puss or something like that. Yeah. You know, but one of the things is that and he was I think he was referring to Nomad Capitalist.
12:54I could be wrong, but the the example will still stand. Is he was, like, overviewing somebody's offer and they had, like, a waiting list of, like, 3,000 people. And it was all from YouTube.
13:06Yeah. And that was a nomad capitalist. Oh, okay.
13:08And so they just have so much crazy demand just form organic and brand.
13:14I knew of one. It was it was a lawyer who was helping people
13:18people in The US right after Trump was elected to move to Spain. And that offer was annihilated. Yeah.
13:23Well, the the nomad capitalist guy, he blew up after COVID. Yeah. Yeah.
13:26Because people were like, this place is crazy. I gotta get the f out of here. So that's another good one as well.
13:31So anyways, that's my offer number one. We'll go with your next one.
13:34I would say another one is e commerce email. But you have to spin it because it's a low barrier to entry.
13:42Anybody could just use AI and make a bunch of emails. What is the barrier to entry? Spinning it as a one time setup.
13:51So, like, for anyone who does email marketing, like, you've always got, like, someone opt. You have the welcome flow.
13:56You have the abandoned cart flow. Yeah. And then you had the recurring service where you send the five broadcast emails a week, and you do the SMS and all of that and yada yada yada.
14:04There's probably thousands of agencies that sell this. So every single one of them are like they're they're fighting hard for clients. So what I had a bunch of my clients do, I just had a dude who hit over 500 k on doing this was saying, we'll set up 52 emails across nine automated flows for a one time payment.
14:22No retainers. And and in the ad, like, really hammering hammering on the idea. There's no retainers.
14:27You're not gonna pay anything. They get them on the phone. You're saying, yeah, it's a $4,000 setup for all this, but I do have a recurring service that's 4,000 a month.
14:39And if you sign up to that, I'll just give you the 4,000 setup for free. Right.
14:44Gets like 80% of people onto That's the whole business model, and it absolutely rips. And now, like on the delivery of it, you just
14:52you're using a claw design to make it, and they're they're like really hammering that now. And that's e email for e commerce businesses, Yep. Yeah.
14:59And so you could actually run ads to that, it sounds like. Yeah. Because the offer is actually good.
15:03Because you know what most people do is they look at all the they use what's that software that it's like a web built with. You know what built with this?
15:12Yeah. They use built with. They look at Klaviyo and then like Shopify and Klaviyo.
15:16They take using that in. Klaviyo, then they cold email and you get like 900,000,000 of those.
15:21Yeah. So, no, I like the ads approach pretty well.
15:25You know, it reminds me of one of my friends. He has a thing for e commerce where it's like his offer is, I think, do Facebook ads with us and we'll run your emails for free.
15:35Yeah. You know, it's like, you could just it's it just sounds good, but you could just have a high price. Like, it's it's one of those things.
15:42It's just you sort of sound what I say about ads is all it really you know, we talk about, like, mechanisms and things like that. An easy, like, low IQ way to think about it is just what is making you meaningfully different that's gonna make somebody be like, yeah, have no idea who the fuck this guy is, but I'm just gonna reach out.
16:01Yes, there's gotta be like that. It's like it's like we try to say like, you know, fancy positioning and mechanisms and whatever. Just the easiest way to think about it is just imagine some dude at six in the morning on his toilet, and then he's, like, you know, half, like, nap brain, like, whatever.
16:15He scrolled. Most of it's, like, politics or something. And then he sees an ad and, like, does no idea who you are, instantly thinks you're probably a scam, but for whatever reason, there's something different about it that makes him wanna reach out.
16:28Mhmm. Whether you're, like, talking more specifically to his problem, whatever it is. That's, like, really what the key is.
16:33It just and it it's so simple. I mean, it's not easy. Right?
16:37But
16:38it is, like, straightforward if you think about it that way. Yeah. It's it has to be like an actual mechanic of the offer, not just that because you say that to someone and what they think of is like, oh, let me come up with some unique mechanism name, like, Yeah.
16:48They'll call it x z. Black box method. Yeah.
16:51Yeah. It's but if you just make the offer intrinsically have something that is attractive, like one time payment or a guarantee, it just rips so hard.
17:01And I'll give you I'll I'll I'll say it when I share the next one, but, like, you sometimes you could just say what the offer is, and just because of that, like, that is the value proposition
17:11Yeah. Yeah. That actually gets people.
17:13Is is, like, I've been redoing the setter thing for a bajillion years. But when I first started it, I hit the timing exactly right because setters weren't really a thing in the height I mean, you know, outhouse sales people have been a thing forever.
17:26But in our industry, there was a shift between, like, you could just you know, back in, like, 2016 through 2018, the whole thing was like, okay.
17:37It's all authority based marketing. So you're gonna you're gonna reach out to me, and you're gonna book this call, you're gonna watch this video. And then, okay.
17:44Why should I work with you? Yeah. And then, obviously, like, unknown tactics and a blown tactics.
17:48So, like, that phased out over time. And then what really started to work really well was, like, nobody was calling their freaking customers. Like, no shit.
17:56And so there was a big shift in, like, twenty twenty to twenty twenty one of people knowing, like, oh, I need to get, like, this setter thing down. And I just kinda, like, hit that wave right at the right time. So, yeah, it was an offer guarantee, but, like, it was also knowing where the market's at.
18:11Because, again, if I was if I started I wouldn't start my business. If I started over from scratch today, like, I wouldn't start the same business. You know, the only reason I still run the same offer is because I have economies like, have, like, an I economy to fulfill also just own the category.
18:27I have insane social proof that nobody could match. Like, I'm kind of like like, I own that category in a way.
18:35And then we also have such back end revenue, so it just makes sense to keep doing it, obviously. Sellers 40 book sales calls guaranteed. Right?
18:42Yeah. I mean, a lot of times we just say, we'll place you with a setter. Yeah.
18:45And if they don't work out, you know, we don't pay. I think what's interesting about guarantees is people think if you have a guarantee, there's gonna be an outlandish amount of people who request a refund, but it's just not true. Yeah.
18:56I mean, you'll you'll get more, but you'll get more sales. And the thing is is the guarantee doesn't I mean, if you're good at sales, the guarantee doesn't really help the sales process. It's to get them on the phone.
19:05Yeah. It's just to get them on the phone. It doesn't really help that much in sales, and most of them forget that there even was a guarantee.
19:11But granted, you still wanna state it and state the terms or the conditions for it or how they qualify, because they will see the ad again after they buy, and then gonna they're be like, oh, I can just refund it anytime. Yeah. You know?
19:22So you do wanna be ethical and say it all upfront, etcetera. If you're enjoying this conversation and you wanna be in a room of people who are just like the people I have on this podcast so you can ultimately network with the highest level people in the industry and up level your business, you should fly out to meet us in Scotland at the end of July.
19:37So this is a one time opportunity where you can get a ticket to actually be able to come if you qualify to network and get content and ultimately work with me and my team and so many other high level speakers in the industry in Scotland at the end of July.
19:51So you have to be doing at least a $100,000 a month in your business to qualify. If not, don't bother with it. But if that's you and you're trying to scale to 10,000,000 or even 20,000,000 or a 100,000,000 a year, there's other people in the room who have done that, and the speakers I'm gonna have in Scotland have done that too.
20:07So check out the link in the description and see if you qualify. And if you do, book a call with my team. We'll talk about the ticket price to be able to come.
20:14This is the only time you're gonna be able to do this, so take advantage of it. Now back to the podcast. Okay.
20:19You ready for number two? This is again, you're you're the beginner offer guy. I'm I'm going I went as nuclear as I could possibly be.
20:24Okay. So this isn't a well, I I will give you some specific ones.
20:29I don't want to dox everybody. But one of the big categories so I have three well, we we we've had more than three.
20:38But I there's three people I can think of right now that are above 4,000,000 a month, and it's just health coaching.
20:45Or like health coaching with a slight blend of either telemedicine or functional medicine. But I you know, it's so interesting.
20:52I've always said for the longest time, even going back years and years ago, I don't know why a lot of health coaches wanna get to like $2,300 a month and then then teach other health coaches how to be health coaches.
21:05Yeah. It's like, well, like, are you aware of your industry? Like, there's people in your industry who The largest be game of the planet?
21:1010,000,000 a month. You know, like, Vichrad does, like, 300,000,000 a year, or maybe 300,000,000 total, or a 100,000,000 a year, whatever. It's a lot.
21:17Right? And so, I've never understood that, but I'll give you we have one client right now, I don't want to dox them, but they're at like 5,000,000 a month, like health coaching, functional medicine.
21:27Then there's my friend John Matson, I had him on the podcast recently. He's doing 4,000,000 a month. And so what he does really well is know, it's interesting for him.
21:37He's an anomaly in that space in the sense where he does a call funnel, which most of them don't do, and he just has, like, his messaging is really good to where he gut punches the pain points only high net worth people who are in his market would resonate with.
21:56And if you're, like, a really broke person, you wouldn't resonate with. So I don't know if this is, like, one his ads, but an example would be is like is like, yeah, you think you're rich, but your Rolex doesn't look good when it's hanging over your gut, or whatever it is. Right?
22:07Yeah. And obviously, that doesn't resonate with somebody who is not experiencing that. So he's been able to almost it's interesting.
22:15It's like his target audience is basically I think of it as high net worth accredited investors, but he's segmented it down to just people in his market who are within that larger market, if that makes sense.
22:28So he does it through a call funnel. But I have another client who has done over 10,000,000 a month health. And what's interesting for them is their act I don't wanna dox them, but their acquisition is basically like a low ticket ascension, which most of the big ones, they shift there eventually.
22:46And it's a webinar to where you buy like a test kit, and then you get the test kit in two days, and then you do the test.
22:54It's like a piano strip. And then you have to, like to know how to read the test, you have to show up to the sales call. And so Oh, that's so smart.
23:02Such good show rates. Yeah. And then it's kind of almost like you're running like a diagnostic.
23:09It doesn't It's almost like a quiz funnel. Yeah. And so I always say, like, the best discovery process in the world is when you have a prospect's blood work.
23:17Yeah. Like, could probably I mean, dude. I mean, I could probably there is compliance things.
23:22You can't just, like, take somebody's blood work and pitch them something. You gotta do it in a compliant way. There has to be oversight from an MD, etcetera.
23:28But a salesperson can still do it if you set it up the right way. And if you have somebody's blood work, man, I could probably close like 90% of people's blood Yeah. Because you're you're showing them literally what's true, not what they think is true, how they it's like I like how they do that.
23:45I think that's very good. Couple other things they do well is they have a great mixture of brand and paid ads.
23:54And so most of their stuff's from ads, but their brand is big enough to where this is how I think about the real power of brand is not necessarily the lead you get from the brand, even though they're gonna be you know, if you get a lead from Instagram organic or YouTube organic, yeah, it's gonna be higher quality than ads.
24:09Right? But it's not just that. It's almost like this that just makes all your ads do so much better.
24:16Mhmm. So I'll give you an example, and I've told this I don't think I've told it on the podcast, but I've definitely said it in videos before. It's like I have this one client, like everybody knew who it was, but I shouldn't say who it is.
24:25And they do several $100,000,000 a year. Right? And I and they're one of the only people I work with one on one.
24:30And I was looking at their ads one day, and I'm like, man, that ad sucks.
24:36And I'm looking at another ad, like, in their ad library, I'm like I'm like, these ads are just not good. You know, like, if I ran this ad, I would get precisely like a zero ROAS. Yeah.
24:44Like, it just wouldn't work. And then, you know, a couple weeks later, I just happened to ask, like, you know, how are your ads doing? Like, what's going on with your ads?
24:51And they're like, oh, dude. Like, getting, like, $10 leads and our cost per sale is whatever and our ROAS is like that. And it's, like, better than my metrics.
24:58Yeah. And it instantly made the connection. It's it's not because I don't know what a good ad looks like.
25:03Like, I know what a good ad looks like. I've seen thousands and thousands of offers. But I was like, oh, it's because this dude is so famous that, yeah, like, they can just take organic content, snip it out, put it as an ad, and it's not even really like an ad, but that's, like, the thirteenth or fourteenth in prep like, your first ad impression is really the thirteenth or fourteenth impression in general or maybe way more that that person's actually seeing.
25:30Yeah. Yeah. So you're gonna get way lower.
25:32It's like retargeting without retargeting. Yeah. You know?
25:35And so you're gonna get way lower CPMs, way higher response rates, and you can just get way more scale. Dude, speaking of retargeting without retargeting,
25:43set your thank you page videos as unlisted YouTube videos. And if you do that, the next time they open YouTube, they'll see you. Yeah.
25:49I've heard that story. I've and I should probably do that. We like to have the analytics with vidalytics and yada yada.
25:56But, yes, that's right. It should I do that.
26:00And then the other thing I just wanna say about the health coaching clients I have doing really well. So this goes for John and also the other person doing 10,000,000 a month. And John's my friend.
26:07He's not been a client, at least yet. But almost all of them. Not all.
26:11Not almost. All of them.
26:14Every single one has a price point of, like, 10 k. Mhmm.
26:19And so this is something that's super interesting. All of, like, the category kings or the best people in their respective industries. Like, if I've worked with them or I know them personally, the commonality they have 99% of the time is at their highest price in the industry.
26:36Yeah. And so, like, my health coach person who does 10,000,000 a month, pretty much highest price in the industry. My you know, an agency client that I have doing several million a month, high like, their prices are, like, minimum 20 to 50 k.
26:49They have a 100 k with retainers with some clients. And I could go on and on and on with, like, each kind of different category and the respective category king. But again, out of all those categories, the clients I've worked with doing the most money are also the highest price.
27:02Yes. And what's so it makes perfect sense because essentially, it's like your pricing is the initial point in your business that affects every other point in your business.
27:11So number one, if you have higher pricing, you have better clients. Duh. So you have higher pricing, you're naturally getting better clients through.
27:17You also have higher margins because the ad cost is probably relatively the same no matter what. And then because you have higher profit and higher gross margin, you can high it's like a flywheel. So you have more profit to be able to pay more to salespeople, which means higher conversion and even more profit.
27:31More profit to invest in client fulfillment, which means more, like, actual ascensions, and then so on and so on. Mhmm.
27:37And so I think the the price point is a huge thing too, which is why, like, in business, a lot of people say, like, all business strategy is really just pricing strategy. Mhmm. Because you're really just, at the end of the day, just trying it to be as unique and non commoditized as possible so that you don't you're not suspect to price elasticity.
27:55Right? And then you can charge as highest price possible, which gives you way better unit economics. It's easier to scale.
27:59You could do more revenue with less salespeople. You have customers that can come in who actually have money and they could do a back end, you have higher LTV to CAC. And then your team is better so that every single point along the company is gonna have higher conversion, etcetera.
28:11So anyways, that's my offer number two. Number three for you. I would say,
28:19ad creatives, static ad creatives. So we got one I got one client right now who's ripping and now I've had other people try to sell just static ad creatives before.
28:29It's always really not done well. But then we come up with angle with it. It was, we'll make you we'll make you 10 new static ad creatives per day optimized for meta Andromeda.
28:40And then right when we started doing it like like that, his CAC for like a $5,000 a month client is like a thousand dollars.
28:48And like consistently signing a bunch of these people just by making And static ads. Yeah. Just for static ads.
28:54It's 10 a day, he'll scale it up. He could do like twenty day, 30 a day. A lot of it's built with AI.
28:59That's pretty cool. But I find it interesting that sometimes there's just the whole market when Meta Andromeda gets released is just specifically talking about Meta Andromeda.
29:09Yeah. It's the only thing anyone ever talks about. Everyone's got a solution to it.
29:14Meta since then has been super unstable for a lot of people, but particularly e comm people. Yeah. And then if you just say you have the solution to this problem that they're they're they're worried about, then
29:26they're buying the shit out of it. Oh, yeah. Yeah.
29:27Yeah. It hits the trend very, very well. That's good.
29:30And it's super easy to fulfill because, again, it's just AI. Yeah. Crazy.
29:34Yeah. Yeah. Dude, I'll I'll do you make do you do you make statics?
29:37Do you run any statics? We do. What's interesting is some of our our static image ads are some of our best ads right now.
29:42Yeah. Even from a CAC perspective, not just cost per call, which makes no sense. Mhmm.
29:48I don't know why. I make mine a menace. Oh, really?
29:51If you if you if you throw it, like, if you give it just 10 examples and you say, hey, make me a 100 static ad curatives. It will do it just using Nano Banana.
30:02I just and they're actually good. So I I can launch like a 100 statics a day if you want. I don't do that many, but it's very easy to fulfill it.
30:09We should launch more. We should. Yeah.
30:12But it's it's it's almost like, at a certain point, it's just overkill on it actually.
30:18You're really just not gonna you're you're gonna find an angle and it's like, that's gonna be pretty much the angle that works forever. Yeah.
30:25What what I mean by that is like, yeah. So what is Andromeda saying to do?
30:30It's like, come up with tons of different angles and whatnot. But if we're talking about these service based offers,
30:37where it's like like your setter offer, it's 40 book sales calls guaranteed. It's like, to say anything really beyond that is gonna be inefficient compared to just saying that, generally. I I would say that's true.
30:48The way I think about it, though, is, like, if I can, you know so the off let's say the offer is creating creating static ads or creating ads for companies. So there there's an the angle or the overarching angle, and then there's a million different ways you could say that angle, is the Andrew Mehta angle.
31:05But I would also always be putting, like, 10% of my effort into trying to find, like, a new angle. Because if I get that new angle and that angle works too, it's almost like I'm scaling with two funnels. You know?
31:15Because I might hit a different pocket of the audience that just, like, absolutely rips. You know? So there's a that's kinda how I think about it.
31:21You run you run direct to app a lot now. Yeah? Direct to app, dude.
31:25I do direct to app. I mean, we do some of it if we can get an opt in to work, I'd rather have an opt in because I get an email and I consider I almost exclusively do opt I I I like the opt in if it can work.
31:35But if the opt in doesn't outproduce by, so the opt in campaign, I'm willing to pay more for cost per book call, but 30% is about the cutoff Mhmm.
31:47To where then it doesn't make sense anymore. Yeah. Yeah.
31:49Or, like, you know, maybe 40%. So I do run opt in, but we also do add to, like, VSL page with the video application, and then we do add to app. And honestly, it all works.
31:58If we have a winning ad, we'll do all three. Mhmm. So it's like different formats.
32:01Yeah. Anything else on that offer? Or you wanna move on?
32:05No. Next one. Okay.
32:06So it kind of along the same theme is offer number three is a UGC agency.
32:13So this is somebody who's working with us. And again, I won't say who it is, but they're doing 1,000,000 a month, super profitable, and like, crazy, crazy high margin call funnel.
32:24Yep. Pretty basic. And so few things I think they did really well, and this is a theme I've seen do really well for a lot of people, is naturally, like, if you you know, just because you're in this industry doesn't mean you work with people in this industry.
32:38Now, I happen to do that. I kinda like, I'm in this industry. I work with people in this industry.
32:41I think you kinda do too. But what they did is they started doing that. They started doing UGC, like, ad creatives and videos for companies in this industry.
32:51But then they pivoted to home service, and that's when they just took off. There's another person who's actually on the list who all who also did that, who I'll talk about later.
33:01But, like, let's let's talk about a couple things with home service. So the thing with our industry is, like, because there's no barrier to entry, you know, the barrier to entry is you might wake up and you're a coach, know?
33:12Like, that that might be that's the barrier to entry. Right? So because of that, we're, like, one step away from biz op.
33:18Yeah. Right? But they went to home service.
33:21So if you have a remodeling business, or you have an HVAC business, or you have a solar business, or whatever it is, I mean, you don't wake up and that's what you're doing. Mhmm. There's kind of like, not only just an effort gap, but, you know, there's fixed costs involved.
33:35I mean, there's a level of intent and seriousness that those people are gonna have that our market doesn't have. And also, they're more likely to have some money or at least credit.
33:43Yes. Right? So I've seen a lot of people take their offer into a different industry, and that was the and it's always they took it from the coaching market into a different industry,
33:53and then bam, nuclear. Right? Which businesses like that are so nice as well because you're not responsible for the performance.
34:00If you're just like, what I said earlier with us, my static ads and with UGC as well, it's that you just give the deliverable, and that's what your job is.
34:08And whether they get results with that is entirely up to their own business. And they're they they when it's when when it's a product that I service like that, it's just transferring the responsibility Yeah.
34:18Over to them. And it's almost like you're selling oil Yeah. As opposed to selling a like a fully finished car.
34:22Yes.
34:23Right. It's like so much more stable of a business. Yeah.
34:26I I completely agree. And then so and this kind of goes with my second reason I think this works so well, they have very low churn. Yeah.
34:31And they also sell, like, at a a very premium price. And the reason they can do that is if you're a home like, you know, in our industry, if, you know, naturally, the skill set to really have is a marketing and sales.
34:42Like, you know, Hormozi talks about, you have to know, like, what type of business you're actually in. So if, like, you're in the software business, you're in the product business. If you're in the home service business, a lot of it is, like, the fulfillment and the management of your techs and advisers type of business.
34:55Right? It's more supply constrained. In our industry, it's very much a marketing and sales business.
35:00Right? Like Mhmm. Yes.
35:01You have to have a good product. If you have a good product, that's good. But, generally, the people who are the best marketing and marketing and salespeople of their products are gonna win, whether that's organic or paid or whatever.
35:09And so the thing is with the home service guy, does he really first of all, it's not really the number one constraint in his business.
35:16He knows he needs to run ads. But does he wanna run ads? Does he have any interest in it?
35:20No. So naturally, structurally, the churn is gonna be lower. Right?
35:25Whereas, like, let's say you hired somebody and you were like, okay, great. I got some creatives.
35:29These creatives are working. You're also probably gonna be like, dude, I could probably make my own creatives and do my own thing. And, like, you're just naturally more prone in our industry to to wanna do or take the marketing internally eventually.
35:40Right? And it's also harder than probably a home service. So there's that.
35:43And then also, one thing they do really well is they take a rev share with some of their clients who do really well and like run their ads for them. And so those can be, like, $1,020,000 dollar a month contracts too. So there's that.
35:54And then they kept their team really lean. And I think that so that's part of the reason they have such good margins. And, you know, you see this in agencies, but it can be any business really, is so many people I don't know.
36:05You know, I think some of it's laziness, and I think some of it is, like, this concept of playing business to where they start to make some money and they're like, well, okay. Like, I went to a mastermind, and this person started talking about their CLO, so I guess I need a CLO now.
36:19You know? Yeah. And and that's common shit for masterminds too.
36:22Like, people go to a mastermind, they they talk about their problem. The person, like, in the room, they don't know how to fix the problem.
36:29Mhmm. But what they do is the only thing they can say is, oh, who not how? Who could fix that problem?
36:36Used vague advice ever. They just tell you to throw money at the problem opposed to, like, giving you tactical advice. And I'm not saying, like, who not how and finding the right person is always it's you know, that's it can be good advice in some cases.
36:45But, you know, I don't know about you. I've seen so many people in our industry who do $204,100 grand a month.
36:51And then they're like, yeah, my c suite team. I'm like, the fuck are you talking about? Your c suite I was like, was doing $200 a month by myself.
36:58Like, what do we have a c suite team at $200 a month or $300 a month? And they're like, yeah. I'm not making any profits.
37:03Like, yeah. It's like, you're not working. Like, you gotta like, what what do you have a client, uh, sales director for?
37:08You got one sales rep. Mhmm. You know, a client success director.
37:11You have, like, a 100 clients. Yep. It's like when I had a 100 clients, I just did it myself.
37:15Mhmm. You know, probably not. I have one extra coach, but still.
37:18So they didn't fall for that trap and didn't a lot of people just overhire. I don't know if you have an idea of why you think that is, but I think it's part of it. It's it's it's like playing business.
37:29They think it's what they should do to do business. They're like, oh, this is what I'm supposed to do, number one.
37:34And then number two, I think people just don't wanna work. Yeah. Well, it's it's I find it's it's normally an either extreme that either under hire or over hire, and you you larger people tend to over hire.
37:45But on my end, when I'm working with a lot of beginners, like, you'll get people stuck at, 30 k a month or 50 k a month. And they're like, I I can't I can't like I need I need to change my offer. Like, my my cold email isn't working.
37:56I'm like, bro, what's actually happening here is that you hate fulfilling for clients so much because you were the one who was personally responsible for it, so you were subconsciously sabotaging your sales calls. So, like, that's that's what the problem is. Yeah.
38:07So it's interesting that you observed the complete opposite of what I see from my Yeah. Well, know, a beginner might not want to hire their first hire. That's kind of common.
38:16But, yeah, what I'm talking about is somebody who's like, you know, they're at a $100 a month, $200 a month, and they just think they need a whole team. Yeah. You know, I'm a very like, especially and I think we're going to trend back pendulum wise with AI of, like, trying to get as much done with as least amount of people.
38:31Yes. Because the thing is too is once your team gets you once you add people to your team, everybody now thinks that person is essential, even if they're not.
38:40And it's hard sometimes to tell if they're not or not. You just have to, like, kinda like Elon Musk says, you have to delete until you delete too much, and then you kinda know what the line was. Yes.
38:49But a lot of times, you'll be like, oh, no. We have to have this person. We have to have them.
38:53They do this role. They have to it's like, no. Like, you don't.
38:56Yeah. You just delete. And then you figure it out.
38:59But it's very like, once you make these hires, it's very hard to go backwards. Mhmm.
39:04And you just trick yourself into thinking, well, we have to have I mean, I'm sure you've probably let go of somebody in company or they laughed or they quit, probably. And they quit and you're like, oh my god, how are we gonna replace this person? Then like a month later, you're like, what was that person doing?
39:20Yeah. It's completely fine. Yeah.
39:21I had I had this one person who got really drunk. And I had this was years and years ago.
39:30They and they were kind of a key man we thought they were a key man risk within the company. And they were like, oh my god, this person does so much. They do so much stuff.
39:37And then we had an off-site. They got so drunk that I was like Yeah. You know, after after the actions of last night, I think it's appropriate.
39:44We gotta let you go. Yeah. So then we come into the next week, and we're like, okay.
39:48This is gonna be all hands on deck. We gotta replace this person. We might have to hire a COO.
39:52We might have to do this. We have to do that. And then we just figured out they were they were doing stuff, but we just, like, delegated it to a VA.
39:59Yeah. It even that bad. It was, like, not even that bad.
40:03But we thought they were, like, this multi 6 figure hire or something. You know, this is beginning phases of my business, but still. Okay.
40:10Your next offer. Alright. Next one I'll say is from personal experience, because we just started doing it and it's
40:16annihilating. I wanna talk about why I think that is and kind of like my perspective on it is done for you cold calling. Yeah.
40:22Now, the first the first thing I wanna say about it is it is so easy to sell this thing.
40:30It is completely absurd. And I have a couple observations as to why.
40:33Mhmm. The first is that nobody sells it because it's logistically intense. Yeah.
40:38Like I said, it is it is way And they don't want do it. Yeah. It is so difficult to consistently hire and manage cold callers.
40:46Like like, so so profusely difficult to do that.
40:49Now before we started this, we were talking about, like, the differences. We sell a done for you cold email, a done for you cold calling, and we've been selling the done for you cold email for a long time. Right.
40:59But as I said in the beginning of this, where I said cold emails for poor people, because it's like you're you're not gonna you're not gonna really make hundreds of thousands of dollars a month with it.
41:09So, however, it tends to be that cold calling does book tons of meetings extremely easily, like way more easily than cold email.
41:22Yeah. So you go from selling like the cold email offer. You might have a client and maybe they'll get like five, ten meetings a month or something like that.
41:30But then you put them on cold calling, and now they're getting, like, fifty, sixty easily. I'm like, oh, this is, like, this is this is way easier to just get results for people.
41:41And it's like, if you're so so now we could charge way more money. And the results are justified for the amount of logistical intensity that we have to to to execute to do it.
41:51Now the next thing I'm kind of bullish on with it, because people have said, well, what about AI?
41:59What about like AI callers? I'm like, oh, no, no, no. That's illegal.
42:03Yeah. It's a $15,000
42:05fine every time you do Especially to people who haven't opted Yeah. There there's a lot of regulations and I don't wanna go into it all right now, but if you're doing true poll polling Yeah.
42:14It's true poll then which is what you're doing, I know. Yeah.
42:18Uh, Yeah. You can't just have, like, a I mean, just think about the implications of that. You'd have, like, these companies just
42:25they're calling millions of people a day. Yeah. I mean, know, it would destroy your phone.
42:29Yeah. So just to give you but to give you, like, a a history of cold email, for instance, it used to be that you you would have to pay $59 per month per connected inbox to a sending tool.
42:41And then there are other tools like Instantly, SmartLead that came out where it was like, no. It's $29 a month to send 10,000 total cold emails across as many inboxes as you want.
42:51So then that made it so everyone in the planet was getting like a 100 or 200 times more cold emails.
42:57AI made it even worse. Yeah. AI AI made it even worse.
43:00So what that did was it lowered the cost for people to even start cold email at all, therefore which increased the supply of cold emails, which therefore decreased the results of everybody aggregately for cold email. So cold the results of cold email got really terrible over the coast over, like, the last three years or so, the last three, four years, when it used to be really easy, you could book fifty, sixty, 70 sales meetings a month just by unpersonalized cold emails, like, across a couple inboxes, and it was like a couple $100 a month.
43:29Now with cold calling, because it's so logistically intense, the supply of people cold calling is so low.
43:37Yeah. No one gets cold calls. Yeah.
43:39And when you have a good cold caller Nobody gets good cold calls. Connect them, and it's like, dude, this is crazy. We're booking so many meetings.
43:48So, like, I want it to be hard continuously. Yeah. And going back to like the moat thing where you're talking about with the lawyers where it's it's hard to start this thing.
43:57Yeah. Yeah. Like, it's you can't just, like, you you could you wake up and be a coach.
44:02You could start it, but it it is much it's less attractive. I think it's a good beginner friendly thing, but you gotta be, like, willing to hard work hard. Only skilled operator would ever even attempt to do this.
44:11Yeah. Right? So that, therefore, decreases the the the supply of nine 99 times less people than Yes.
44:19Than than we'd otherwise try to start it. Now comparison to cold email, because the results were so low, you can't, like, really justifiably charge enough money for it to be very profitable for you as the seller of it, uh, unless you're selling it to an extremely high LTV customer.
44:36Cold calling now, we can just take some, like, average person as long as they have an LTV of, like, 10,000 or 20,000 with their customers. We're gonna get you the meetings booked, and we can charge you 6,000 a month or 9,000 a month or 12,000 a month. And we have the same the CAC on that offer.
44:52So the the CAC for the cold email offer was between 2,200 and, like, $2,700.
44:58That's what it's been for Yeah. Like, two years. It's the same on the $6,000 a month cold calling.
45:05Right. So I'm like, oh, what is the point of selling cold email at all? Let's just entirely move all of the ad spend over to cold calling.
45:11This is just so much better of a thing. And also just means it's so much less so many less customer success reps, and it it it's it's just so much e so many less clients to deal with in order to make so much more profit.
45:23Yeah. It's it's And there's more expansion revenue too if their if their sales team expands. That's exactly what we're seeing.
45:28We already have someone and they've got like they've got a team of like 80 some reps and they're like, alright. We're gonna do a pilot of this for like two months.
45:35And we're we're gonna give you like five reps to work with. And then if it works well, we'll give you more. So I'm like, okay.
45:40Now I I I understand how the LTV of this of this offer could be stupidly big. So I'm very bullish on this offer.
45:47Nice.
45:48You ready for number four? I am. So this one is a medical device client.
45:53So they sell a medical device. They're doing 4,000,000 a month. I'm curious.
45:57Guess their acquisition.
46:01I want I wanna I wanna try to get this right.
46:06So so it is ads. Right? So it's just what funnel?
46:09Yeah. Okay.
46:16Advertorials.
46:17No. It's it's just a call funnel. Okay.
46:20So so a couple reasons. This is a good friend of mine as well.
46:25And, you know, just I won't I won't dox them so nobody could funnel hack them. But a couple reasons it works so well for them, I think, is the first thing is and this is something that works, I've seen this work multiple times.
46:37Is, obviously, in the medical device space, the meta in terms of how you sell stuff is you have, like, field sales reps. They go into a doctor's office, etcetera. I mean, there's different ways to do it, of course, or, like, trade shows or whatever.
46:47Most people aren't that good with, like, digital advertising. And so they took standard call funnel ads, you know, all the things we do in our industry that are the meta of what happens, and then they just took it and applied it to a different industry.
47:02Mhmm. And so the way I think about it is, you know, when you're differentiating yourself, you could do it by how you structure or position the offer.
47:10But another way you could differentiate yourself is just by doing a different type of acquisition or having a different distribution strategy. Mhmm.
47:18Right? And you see this a lot with celebrities. There's other, for instance, I think is it Khloe Kardashian?
47:25I'm not sure. One of the somebody who's famous has a popcorn brand. And, I mean, there's a ton of popcorn brands.
47:30Right? But obviously, she has a different distribution strategy. So, you know, another another example of when I actually did this is when we scaled like, so we took equity in a bunch of clients, and we ended up just doubling everything down into one client.
47:46And this was a medical device company. When they came on, were doing fifty to one hundred a month. In fourteen months, we got them to 3,000,000 a month.
47:53And literally, what worked so well in that offer was nobody in that industry period was doing traditional call funnel sales team, that type of stuff.
48:03And so we were, for a $10,000 product, when we first launched, getting $10 MQLs. I'm not even kidding. And when I say nobody was doing it, I mean, like, six months previously, because of a supreme court ruling, before that, it wasn't even allowed Yeah.
48:20Legally. So, like, there was a change in legislation that allowed to even advertise what we were advertising on Facebook.
48:27Yeah. And so when you can actually pivot and take, like, an existing type of business into a different acquisition channel I mean, you think about it, that's what really Hormozi did with private equity.
48:37Mhmm. Like, I mean, nobody really, I think, before him was a big brand to generate private equity leads.
48:45Mhmm. Right? So that's another example.
48:47Another thing they do really well is it's not necessarily that they do really well, but it just works out for them. It hit their products like $70. And so and you could finance it.
48:56So, obviously, with that, the higher like I said before, the higher the price point, the easier your business is generally. Right?
49:04Especially, you know, in their case, they can finance it. Because if you think about it, like, there's a big barrier, so to speak, in going from, like, six to 10 sales reps to, like, the next level from that.
49:16Mhmm. Like, it it catches with a lot of clients, and it's it's pretty tough. You know, even for us, it's been sometimes tough to kinda break that barrier.
49:23Yeah. And there's ways you can do it, but an easy way around it is you don't need to do it because you can hit 4,000,000 a month because your product costs literally so much.
49:31Yes. Right? So you have much better unit economics because of that.
49:35And then the third reason it works so much, we've already talked about, is the barrier to entry, because you can't just be some kid who's like, you know Just make a medical device. Yeah. It's 20 years old, you see the ad, you're like, dude, I really need to make money?
49:46And you're like, I'm starting medical. It's just not gonna happen. Right?
49:49And so, like, they're, like, vertically integrated. They bought, like, the manufacturer, etcetera.
49:53So they're very hard to compete with from that standpoint.
49:56And they're gonna have a huge exit, because that's a business that you don't need to be charismatic figure. Yeah. Yeah.
50:02Right? You just need a good operation, and they're gonna have quite a good multiple. And if they own a patent on, like, a device or something, like, yeah, that's that's so great.
50:08Alright. Anything else on that? You wanna move to number five?
50:11No. Let's move to the next one. Alright.
50:13So I assume you're aware of the whole, like, AI automation thing where Yeah. People are like you could sell you can make a $100,000 a month selling AI consulting to businesses and look just sell AI consulting to small businesses.
50:25Or Yeah. Have you seen the people selling the biz ops on, You could sell a AI chatbot to a med spa for a thousand dollars a month or or or or all that. Alright.
50:35So there's a way to make it work, and there's a way that flat out just like absolutely 0% probability ever works. So what I will say about it is that selling the biz op on teaching people Well, that's true.
50:49That works. To do to sell the chatbots is a really good business.
50:54But That would work. Yeah. Legitimately 0% of your customers are gonna get results.
50:58Nobody gets results doing that. Also, if you try to do outbound or sell to cold with just AI consulting, also doesn't work.
51:08Absolutely terrible. However, if you go on x or YouTube and you start showing any kind of AI automation you've built at all, there is a completely disgusting amount of traffic that you will get so easily.
51:24Right. And so many inbound leads of people saying, can you do can you do something like that for me? Right.
51:30I had a client who he was he was trying to do cold email.
51:35He had never done content before ever, like, really, like, full actual beginner, like, didn't didn't have any audience at all. Yeah. And he was trying to sell, like, automations and whatnot.
51:43I was like, dude, the problem with what you're trying to do is if you were to sell this to outbound, one, it would need to be a specific build, but, like, you don't know what your specific build is yet.
51:53So what you should do and what what the problem people are having is, if you say, I can help you automate your business, that's anything. It it it means a million and a half things.
52:04Yeah. What you need to do is show them examples of things you have done, and then it gets their head churning. And they're like, oh, now could you do this actually?
52:14So I had him start just posting videos and threads on Twitter. And then he ended up partnering with another one of my clients who was trying to do the same thing. And they're like 200 or 300 k a month Literally, just posting content about automations that they've built.
52:28And then this has been replicated with all the other people who are in my thing, who are trying to do AI automation agencies. I'm like, stop trying to do outbound.
52:35Stop trying to do it. Just post stuff that you already build. Like, if you are going to do outbound or like go into groups or something of people who like are already business owners Yep.
52:45And offer to do free work. And the only exchange here is that you get to document what you built. And that's it.
52:51And then you get to post it, and I promise you will get a ton of people coming to you, and it is working
52:56so well. Well, I think that works as well too. And the way I would the way I would imagine it would work through ads is you just have to be very specific in terms of the problem you're solving and who you're solving it for.
53:08And then, again, in the ad, show, like, examples. Yes. So I'm trying to think of, like, something that would be good off the top of my head, but maybe there's a really complex b s like compliance process that your business has because you're in healthcare, there's always note taking or whatever, and nobody likes it, and the owners don't like it or whatever.
53:26And you could basically, like, speak to that problem that you know they don't like and show what you build and, hey, do you want me to build this for you? Right?
53:34And if it doesn't decrease your compliance work by whatever, you know, you get a refund. Yeah.
53:40So, yeah, I think that would be great. And it's funny about that biz op is that I posted this on X.
53:47It's like Chamath Palpatia or Palpatia, however you pronounce his name. You know, he started just basically an AI agency Yep. But he did it for enterprise.
53:55Mhmm. And it's doing, like, over a $100,000,000,000 a year. Yeah.
53:58Now granted and that's the thing about enterprise that I've learned is a lot of the lead gen for how to get those companies is just your network. Yes.
54:06Right? And in his case, like, brand mean, dude, his brand is you know, if TPBN sold for 300 200 to 300,000,000 to OpenAI, did you see that?
54:15Mm-mm. Right? That's like the live streaming tech show.
54:18Mhmm. They sold for, like it's somewhere between 100 to 300 for OpenAI. Yeah.
54:22Right? So if they were able to do that, they have nowhere near the views as, like, All In, which are familiar with All In. Right?
54:28Which is, like, Chamath's podcast. So, I mean, he starts that business. It's, like, you know, their viewers probably you know, they're they're super high end.
54:37And, obviously, he's gonna get some great customers. And, also, he has a great network. So anyways, you ready for mine?
54:41Offer number five. Yep. So this one is not like a, you know, 10,000,000 a month or something like that.
54:45But I do wanna give one of my buddies, Eddie Malouf, a shout out. Bad marketing agency. And so I don't know the revenue.
54:52It's probably like 2 to 4,000,000 month, but I do wanna point him out because he probably has one of the biggest agencies in the space. And so I think they do probably a call funnel, etcetera, for Legion.
55:02I'm not exactly sure. But I do wanna point out a few things he does really well. So a lot of us focus on scaling vertically.
55:10And what he did really well is scaling horizontally through acquisitions. And so, like, I don't know if this is his exact story, but, like, to give you an example, I would imagine they started with probably, like, coaches and ecommerce and having more of, like, the boutique agency. But then they they acquired or built, like, an email agency.
55:27And then because they had the ecommerce, they acquire I know they did acquire an Amazon agency. And then, like, they were boutique and working with higher level customers, so we acquired another agency that's more of, like, you know, a high volume factory for, like, more lower level people, and then so on and so forth.
55:44And so his idea was that, you know, it's pretty hard to scale at a million dollar a month agency. Like, it's tough. Like, I mean, he's obviously done it, but just with one offer, like, it's pretty tough.
55:54But it's, like, not that bad to get to 400 to 600. Yes. So he's been able to stack them, but it's also cohesive in a way that a lot of these can go from one to oh, okay.
56:03If you're an ecommerce business, you can do, let's say, TikTok shop, you could do email, you could do Facebook, you could do whatever. And if they churn off one product, they not necessarily churn off the other. So, like, I know another one of those things he does really well is, like, you know, your churn generally with agencies, their churn on Facebook ads is higher than, let's say, email.
56:20Mhmm. So if they get them on email, they might churn them on Facebook ads, keep them on email. Yep.
56:24You know what I'm saying? So those are some things I think he's done really well. He also does partnerships with, like, info brands and creator brands with rev share, and I know he's ripped off of that.
56:35And then, um, the other thing I like that he does is he basically, with certain clients, buys in to, like, 10 to 20% of their business in exchange for the agency services.
56:47And then instead of getting paid in money, which he can still get paid in money, actually, he also gets paid in equity. Mhmm. Right?
56:53And then so he can use, like, his existing infrastructure to scale those businesses up. Yep.
56:58So
56:59It's interesting you talk you talk about horizontal scaling. I've also found us to have that problem where I can have a lot of offers that will range between, like, 100 k or 300 or 400 k a month, and I've just found it to be way easier
57:12to just launch a new product that ends up cross selling into the other ones. And then those, all of these individually just make up what your company is. And so here's, like, kind of the thing is, like, you hear the more better new framework for Pimozi.
57:23And so really what you're kind of, like, saying is, okay, you know, scaling horizontally is, going from better to new. And it's tough to know when exactly it's kind of easier to know when you should go from more to better, back to more, back to better, because it's really just like, do we need more volume or do we need more efficiency to increase our LTV to CAC and then we add more volume.
57:42Right? Mhmm. But it's okay.
57:44So it's how do you know then when finally do something new? And I I I don't necessarily have a great answer to that, but, like, the bet vibes but I I I think the best I can really come up with is if you feel like every single part of your business down the value chain is probably, like, 90% maxed out to where, like, you could get incremental improvements, but you're not necessarily gonna get step order changes in magnitude.
58:10And you don't have like, your competitors you don't even have, like, a competitor who's at your level. You're, like, 10 to 20 x, maybe even higher, 30 x, your next competitor.
58:21If you're probably experiencing those things, it could be very possible. You need to sort of, like, expand out into a different division.
58:29It's kind of my thinking, which is kind of exactly what what I'm doing in my company Yeah. Which is we're we're gonna build another division that's a different industry, a little bit different deliverables, and then, you know, ramp that up to five to 10, which is super fun.
58:42It's also way more solo podcast or video a week or Google Docs training or whatever. If I really wanted to go all in, that's what I would do.
59:05But, you know, instead of doing that, like, I just wanna focus on building this other division, and it's so more much more fun. Yeah.
59:11Like, just the strategy of the offer and this and that. And I think the payoff is gonna be bigger. Yep.
59:16And the podcast is not doing bad. Yeah. That's what he was.
59:18If you're a business owner who has appointment setters or an outbound sales team, you're gonna wanna hear what I have to say for a second. So a multiple 8 figure business owner texted me the other day, and when he started using diala.ao for the first time, his pickup rates went from 9% to 20%.
59:33So imagine doubling your pickup rates and ultimately the throughput of what your outbound salespeople and centers are gonna get. How does that impact your business? The answer is a lot.
59:41So if you wanna check out Dialogue for a phone sales outbound system, just click the link in the description or just go to Dialogue a o. Now back to the podcast. Anything on Eddie's agency or we move on to the next one?
59:53Uh, no. Let's move on. What you got?
59:55Alright.
59:56Another one that's ripping for beginners. A a commonality between all these is that it's easy for them to sign their first clients, and it's easy for them to fulfill.
1:00:06Right? It it it doesn't have all these barriers.
1:00:10AI UGC. So the problem like, you you had the million dollar a month person you're talking about earlier as a UGC agency.
1:00:17Yeah. The problem with that is there's, again, a lot of logistical intensity associated with, like, sourcing creators for this and and Right. So not AI UGC in in in terms of just humans, but it's like clear that it actually is like animated.
1:00:33Like, it you're not even trying to pass it off Right. As if it's it's it's a human. And the reason I'm saying that is because it works.
1:00:40It it actually works to convert. So, like, claymation, for instance, ads, where it's like a full, like, skit of, like, some kind of, like, claymation or something you're selling, like, a supplement.
1:00:50It's, like, showing claymation of the digestive tract or something like that. Right. Yeah.
1:00:54Know what I'm saying? Like Yeah. Yeah.
1:00:55Those work for the clients, so they convert on ads. They're easy to make, and they're easy to sell.
1:01:02And now, going back to what we were talking about with AI automation, the best way to get clients for it is if you just make one. Right.
1:01:11And you post it on Twitter. Yeah. Big Twitter guy.
1:01:13Just a bunch of people are going to come to you and they're going to be like, I kind of want that. So the reason I'm saying this is because I have a client who actively started selling that. And he has a wait list of two weeks right now, and the and and he's in just literally posting it.
1:01:27He's not running ads to it. Yeah. He's just posting an example of one of the ones he's already making for clients.
1:01:34So it's not even additional work for any marketing. He's already made it. Let me just post it.
1:01:37And then he's he's has legitimately dozens of people Yeah. And is collecting 6,000, $8,000 payments in the DMs, like no sales call. Oh, that's wild.
1:01:46And it hits two trends too, because it hits the AI trend, and it hits also like the, oh my god, I gotta make so many creators. My head's about to explode. I know there are drama.
1:01:53Like, everybody's like, oh my god, I gotta do so many creatives. Everybody just and, you know, you you go to a business mastermind and you say anything you have any problem related with marketing and they're like More creative. Need to make more creative.
1:02:04Yeah. That's You know? That's the word.
1:02:04And that that may be the answer. It may not be. For a lot of people, it is, to be quite frank.
1:02:08But, you know, it's just like that's like what everybody is getting hammered into right now. Yeah. Yeah.
1:02:13Yeah. Okay. You ready for number six?
1:02:15Yep. So this is the one where this is one of the businesses a lot of these businesses are businesses like, I'm like, damn, I wish I had. This is one where I'm like, I won't start this in my lifetime, but I'm like, if I could start over, I could crush it with a business like this, is a virtual family office or tax prep.
1:02:32And so I have clients who do 10,000,000 plus with this. I know people doing 30,000,000 plus. And, I mean, some of them who do 8 figures Mhmm.
1:02:40Just pure referrals. Mhmm. Right?
1:02:42And so, a couple reasons this works so well. Number one, it's the $20 bill for $1 concept.
1:02:48Yep. Because, like, the firm I work with, for instance, and they're crushing it, and they're really good. And we were talking about deals earlier.
1:02:53You should maybe use them. They essentially, you know, they'll help you with tax strategy, asset protection, all your insurance strategy, and even advise you an investing strategy, and even give you vetted deal flow that, like, their analysts, uh, go through and a bunch of other stuff, like estate strategy.
1:03:11Like, it's, like, holistic in terms of all the legal tax, etcetera, work that you kinda need for your business. And then they're fiduciaries, so they don't make, like, kickbacks on any of it. And, I mean, in my opinion, you just get such an insane value for just a monthly payment that, in my opinion, is not that much.
1:03:27And so the thing is is you get all of that. But even just the tax part, it's like, okay, I can't do my tax strategy by myself.
1:03:35And so for me, you know, for what their payment is, I'm gonna make that back in 20 x a year Mhmm. Each year just through saving money on taxes.
1:03:44So it's an easy sale from that front because it's just a $20 bill for $1. It's just saved money that I'm gonna have to pay no matter what. Yep.
1:03:51Right? The other thing is switching cost. Like, especially as your financial situation gets more complex.
1:03:57Right? You have investments, you have 900 fucking k ones, you got, like, this asset protection thing, you have this offshore trust, you have, you know, gold in a a freaking mountain in Switzerland, you know, you you have all these insurance people, there's all these vendors of, like, all these people that were because they they handle all that.
1:04:13Well, it's like, how am I gonna leave? Mhmm. Like, where do I even start if I wanted to switch from somebody else?
1:04:19Like, I would literally have no idea I'm not leaving, but I would have no idea. Mhmm. You know?
1:04:23And so the other thing that it works so well, and this is something we already covered, is by the nature of calling out that problem, you automatically get a qualified person.
1:04:34Yeah. Yeah. Right?
1:04:35Like, nobody's really fretting over tax strategy who's not looking at a big tax bill. And you can only look at a big tax bill if you made a lot of money. Yep.
1:04:44So just by the nature, if you're going from an advertising approach, which, by the way, some of these people just could call for referrals. But, like, if you are gonna advertise by the nature of calling out the problem, it's an automatic qualification Mhmm.
1:04:57Which is huge. You know? Because, you know, and just to to hammer why that's such a big point for people who might not know is Facebook's trying to always get you, like, the cheapest lead possible.
1:05:06I mean, that's how their algorithm is gonna optimize down. So, naturally, you're always gonna get the brokest people of the market most of the time Yeah.
1:05:15Because those are the cheapest, and that's how the pixel is optimizing down. And so unless you do something with your messaging or there's certain pixel strategies and application strategies you can use to try to train your pixel or bidding strategies to go higher. But unless you somehow, with any of those strategies, set a floor to where, like, okay, Facebook can't go below this floor, you're gonna get the cheapest quality in any given market.
1:05:37Right? Like, even for the setter offer, most of the people who come on, they're not looking for their ninth setter. They're looking for the first setter.
1:05:44Yep. Yep. You know?
1:05:45And so but, obviously, I don't get people who don't have a business. Yeah.
1:05:49I don't get people who don't have, like, an offer and a price point in some clients. So, like, that's built in. Yeah.
1:05:55Right? It's not like going to go down the biz op. But does that make sense?
1:05:57Yep. Yep. So, like, by the nature of obviously solving a big tax issue for a client, you know, the worst you're gonna get is maybe somebody who's doing, like, you know, high
1:06:076 figures or 7 figures a year, which maybe for them is to unqualify, but they can still push that person into something else. Yep. You know?
1:06:13I got a I got buddies who I who I use for, like, tax strategy and whatnot. Yeah. And their entire market they're at, like, 20,000,000 a year right now.
1:06:22Mhmm. Three years ago, they were probably at, like, only a couple million a year, but their entire marketing strategy is hosting dinners. That's the whole thing.
1:06:29Yeah. It's they take their clients That's a network marketing. That's network marketing Yeah.
1:06:33Built into this stuff. Yeah. It's just invite anyone who you think is who you're friends with, just they can all come to dinner.
1:06:40They pay for the dinner and they would just hop city to city to city and do that. And now those guys are absolutely annihilated. And we are grandfathered in at a really good price with them because they charge, like, 10 k, 15 k a month now.
1:06:50Yeah. So I'm really happy And you about they churns. That's the thing is, like, once you're with somebody who's good, you're you're kinda just not leaving.
1:06:57It's hard to leave.
1:06:59You know, you just don't churn. Especially after you're there for, a year or two, then it's, like, you're not definitely not churning. Yep.
1:07:05So, okay. Number seven for you.
1:07:08Reddit agency. Specifically because, like, this this is a huge thing where for like coaches and whatnot, especially coaches who just have like have really like bad reps.
1:07:18You know what mean? Yeah. Yeah.
1:07:19Know mean? Like, just they do not get their students good results.
1:07:23Or just like any other company as well. Who who people just talk shit on Reddit. It's planting threads, and I'm sure this is against the Reddit TOS.
1:07:36Yeah. Like, I'm absolutely sure it is, but people buy the shit out of it just because there's a profuse amount of people who are selling our product with a lot of people complaining on Reddit.
1:07:47And then that plays into what ChatGPT is saying and all the AI models are saying. Oh, yeah. Basically, it's gonna tell you, look, is this person legit?
1:07:54And it'll be like, well, actually, you look at all these Reddit threads and it's like, oh, if it says the word scam anywhere associated with it, like, just in a comment somewhere.
1:08:04There's also people who will they'll try to get things removed so they'll like mass report it. Or it's like just just planning stuff and like upvoting it for them Mhmm.
1:08:13And just just burying it. There's the that's one application of it. And the second is just for Reputation management.
1:08:20Yeah. Just reputation Yeah. Like like getting getting it shown in ChatGPT as like to to recommend you.
1:08:27Yeah. And I see that working really well. So I have I have one client.
1:08:31He runs cold email for this, it works really well. And he's just saying he's promising them, like, a specific amount of Reddit threads planted.
1:08:41So I'll get you a thousand mentions of your product on Reddit. So, like, he's taking it from the angle of, like, marketing, but then his inbound are the people Removals.
1:08:51Or, yeah, are the removals. Yeah. So that's very because I don't think outbound or maybe even ads too would work for the removals,
1:08:59but for for for Like referrals. Yeah. Yeah.
1:09:03Yeah. It's interesting because 99% of the stuff on Reddit that has ever been about us is not even clients.
1:09:11I don't even think they're might be a 100%. Yep. Because I mean, who goes to Reddit?
1:09:16I don't know. I think 99.99%, and you can just tell they're just not clients because they're not even talking about a client experience.
1:09:22Yeah. Most of them are just angry that they saw an ad
1:09:25or maybe they booked a sales call and then they didn't buy. Yeah. Which is also like, for whatever reason, a lot of our Trustpilot negative reviews are people who just booked a sales call and didn't buy.
1:09:35Yeah. Dude, what is And I and I reviewed the call too, I'm like, yeah, this is like a normal call. Like, what was like the what was the what was the issue here?
1:09:42I feel like there's two takes of people on reputation management. It's either like, just ignore them. Like, you're gonna get it.
1:09:47Or there's like, no, I'm gonna call you out and like respond to every single thing and like or if you say it was on like Twitter or something. Someone like talks shit on Twitter, like, no, I'm gonna quote tweet this and show it to everyone and like explain it. I I usually ignore.
1:10:02I mean, there's been some Reddit stuff that we removed just because it was fake. Yeah.
1:10:06It's just not true. I mean, I I you know, it's like if somebody leaves a bad review, okay, great. Yeah.
1:10:09Leave a bad review. We're gonna have way more bad good reviews than bad reviews. But, yeah, there was this one Reddit thread I remember that the top comment was it was like, does anybody you know, has anybody worked with Cole Gordon or whatever?
1:10:22This is back when he had RCA. He was like somebody was like, Cole Gordon spews diarrhea from the mouth. That was the that was the top voted comment.
1:10:30And, like, clearly, it was just, like, somebody who didn't like my YouTube ad or something. Yeah. Yeah.
1:10:34Right? But, yeah, there's a lot I mean, it's just overall a negative place Yeah. In general.
1:10:39Okay. Are you ready for number seven? This is an interesting one.
1:10:43This one, I think, is I know it's past 10,000,000 a month, and so it's somewhere between 10,000,000 a month and 50,000,000 a month. Is 10 to 15, to be clear, not 50. Is committed coaches.
1:10:54And and they they're public about this, so they wouldn't mind me saying this. But what they do is all they are is a sales and high ticket program company who partners with direct response companies who have a bunch of low ticket buyers and no back end, and then they do fifty fifty on the back end.
1:11:09So I'll give you an example is, like, they may have, like like we have this industry where we do direct response marketing, but, like, I'm talking about the hardcore direct response industry where they're mostly in health, a lot of them are, and they're selling either, like, supplements or info products or, like and and, you know, I think they have clients that sell, like, resistance bands or whatever.
1:11:31Right? And it's, like, pretty aggressive marketing to be able to get a band. Like, there's ad advertorials and all this stuff.
1:11:37And they'll literally make money without any high ticket at all. This is not, like, a lead gen for them.
1:11:43Like, they'll make, like, 20% profit margin, and they'll be you know, some of these companies are doing $2.03, 400,000,000 a year, if not more. Right? But they don't have, like, a back end.
1:11:50They don't wanna run a sales team, whatever. So this company partners with a bunch of those people. Because I think this guy had an affiliate background, so he had a lot of connections with people who were like this.
1:12:01Right? Because, like, this is kinda like the affiliate space, so to speak. Mhmm.
1:12:04So they partner together. They take fifty fifty. And he just has a sales floor of, like, a 100 people.
1:12:11They're all end to end self lead gen. And so 100% commission, and they just get all these buyer leads coming in from these different companies.
1:12:20Yeah. And I don't know if he has the reps segmented by company or what have you, but they just call, go through a sales process. They sell, a three to five k coaching program.
1:12:28So they all kinda funnel into one coaching program, and they split it fifty fifty. And so then what this guy's done is, like, Matt Ryder helps him out. Eli helps him out.
1:12:36Eli Wilde. There's a couple other people. And I think, like, how he's done it, is really genius, is is he pays them overrides on anybody they recruit from their social medias.
1:12:46And then on top of that, he has them, like, in the group doing, like, group trainings and different stuff like that. So, like, he's kinda created this environment where, like, a lot of salespeople wanna go and get coaching from, like, Eli or Matt or whatever. And then they're all coming from those networks, and they're incentivized because they get the overrides.
1:13:02And so it's wild. I mean, they're obviously doing a lot of I mean, I I I think I first found out about them when they were doing, like, a million to 2,000,000 a month. Yeah.
1:13:11And then all you know, next thing I know, year or two later, it's like 10,000,000 a month plus. Yeah. It's like a horizontal scaling.
1:13:17Don't know if you've ever heard or seen anything like that. No. I've never I've never heard or But it is crazy.
1:13:22All the sales all of us sales trainer people, we we know about it. Yeah. Because and honestly, I should probably be I mean, if I still had RCA, I could've murdered that thing.
1:13:31Yeah. Because I could've I could've sent him a thousand people. Do you just hate biz op now?
1:13:35Well, there's just no point in doing it because naturally, unless you have a really low ticket if you in general, if you're doing it with a call funnel, it's just not as good as margin as b two b because you don't get as good LTV to CAC.
1:13:50Yep. And you don't just you you don't get customers who have a lot of spending power past the initial purchase. Yeah.
1:13:55So with a call funnel, the margins generally compared to b to b aren't that good. So it you know, I'm not saying don't do it for some people or it's a reason you shouldn't do your business or whatever. Like, you could still make, like, profit a couple $100 a month or maybe $3,400 a month if you get to a million month.
1:14:11Right? So it could still work, but it's just tough from that standpoint, so it's kinda not worth it for me.
1:14:16The other issue is is, like, I you know, I've made a lot of money, like, in the bank. Right?
1:14:22Like, not like my net worth is I mean, I'm not telling, like, money in the bank. I just have no desire to do anything that could It's work. Take that all back to zero, you know, and have, like, any sort of FTC risk whatsoever.
1:14:34Yeah. Because the thing is is if you do get a b to c offer big enough, even if you're, like, pretty compliant, if you get big enough, you're still a target.
1:14:42Yeah. Right? And we've seen that with a lot of people going down.
1:14:44There's some people who go down and you're kinda like, yeah, you kinda probably should've went down. Yeah. Then there's other people who I'm like, I don't know.
1:14:49Like, they were probably doing a pretty good operation. I mean, they were huge. Yeah.
1:14:53But it is what it is. So and then the other thing is the the real way to make those offers crank is if you have a good low ticket front end, so you could liquidate a lot of the ad spend. And almost like your your front end is your back end Mhmm.
1:15:05So that your back end could be super high gross margin. So but the the issue with that is is to get the low ticket to work, you still gotta make a lot of claims. Then you have a lot of low ticket customers, and you can have FTC riskers for that.
1:15:17So for me and and and those businesses have no enterprise value. Mhmm. So for me, it's like, yeah, could I do one?
1:15:22Yeah, I could. Do I have any desire to? No.
1:15:25Is the risk too big? Yeah. Do I feel good about it?
1:15:28No. Like, are they customers I'm really, like, proud to work with or wanna work with? No.
1:15:33Not saying, like, I don't wanna I'll you know, I'm I'm all for beginners trying to do their thing or whatever. It's just not my thing, you know? Yep.
1:15:40I'm just kinda past that point where I wanna do it. It's also really really difficult
1:15:45to get them results
1:15:47because and it's it's it's almost always their own fault. Like, it really just don't Yeah. I mean, it's just such a big leap.
1:15:52Right? Like, if you think about it, if let's say I mean, we'll use my business. If you have a successful business and I'll I'll give you a really good example.
1:15:59If you have four sales reps and you're like, hey, I'm coming on to get six sales reps, all I gotta do is really just give you good peep I mean, you're probably running a decent operation at that point.
1:16:10There's probably a lot of consulting things we can still help you with and processes and systems and yada yada. But generally, like, all I really gotta do is give you two reps. And if the reps are good, you're probably gonna succeed and you're probably gonna be happy.
1:16:21Mhmm. Right? It's like and and that'll result I mean, if I give them two reps, that could be an extra 2,400,000 or however much a year for them not even paying us that much money to recruit the reps.
1:16:31Right? So it's like the the step to success is like this. It's like very small.
1:16:37Whereas, even if, let's say, contrast that with maybe somebody has an offer where you're helping somebody who has never had a client get their first client. Mhmm. That's actually such a big leap.
1:16:48Right? Because they have a bunch of mindset issues. They don't have really honed in expertise yet.
1:16:53Their offer's not even good. They have no idea how to generate leads. Then if they generate leads Dude.
1:16:56They have no idea how to sell. And then, you know, you gotta teach them how to sell. Then they have no idea how to fulfill.
1:17:01So there's, like, a lot of, like you see, it's just such a big leap. Yep. And so it's not necessarily that you know, I don't I don't even wanna say, like, oh, it's all their fault.
1:17:08Mean, yeah, a lot times they get in their own way. Sure. But even a promise of, we'll get you your first client, let's say Yep.
1:17:16Which is such a small The probability of it is so long. It's it's somebody to make such a big leap. Yeah.
1:17:21I mean, dude, it took me, I think, like, eighteen months when I started, when I was, like, 23 to get my first client. Yep. Right?
1:17:28That's not because I and I took programs and stuff. It's not any of their fault. It's just, like, dude, I had to overcome a lot of things, and I was in my own way.
1:17:35You just have your own life cycle that you have to elapse through. A lot of times, of the of the people who do start at zero and get really good results, they've been watching
1:17:42stuff about making money online for probably a year or two years. And it it just kind of got through that that thing in their head. So what's this is your last one, number eight.
1:17:52Okay. Okay. My next one is in person content agencies.
1:18:00So, yes, there's content agencies where it's like Clipping. Yeah. Yeah.
1:18:03I'll I'll script some YouTube videos for you, and then, like, you, client, like, you sit and film it. Yeah. But it's just a it's just a whole project to get them to do that.
1:18:11Right. And especially if you're selling to older people or, like, for instance, like a home service business. You know I mean?
1:18:16Like, we were mentioning them earlier. Like, they don't know anything about cameras or, like, they don't like, they they they get on the camera.
1:18:23They they they don't know how to talk correctly. Yeah. They start they start the video, and then it's like Yeah.
1:18:28Yeah. Hey. You know?
1:18:29It's like there's a, like, second delay Yeah. Yeah. That just shows you have no idea what you're doing.
1:18:33Even even if you were selling it to marketers. So, like, the the problem with selling marketing services to people like coaches, agencies is they're all marketing inclined people in the first place.
1:18:42If you try to sell them a content offer, it's pretty difficult to do that because they're probably better at content than you. So they're like, why am I gonna pay you to do that? The trick here is which is kind of a theme with all of mine that I've mentioned is that it's high logistical intensity.
1:18:56It's I am physically going to you, and I am physically putting cameras in front of you. And, like, then I'm taking it home, and then I'm editing it, editing it, and posting it for you.
1:19:07Right. You literally don't do anything at all. Yeah.
1:19:10And I feel like that concept of the transferring of logistical intensity from the client to you is what makes it A good beginner. For a beginner to be able to do it. It's a it's you just do a lot of stuff for them, and that's the only reason why they would pay you at all.
1:19:28And it trying to sell to marketing people, it's like, I pay someone to do that.
1:19:34He'll come and he'll film me. I do this for ads, not for content. But he'll come and he'll film me, and it's like, I'm totally down to pay this guy $7,500 a month to come and bring all the cameras and do all the editing for like a 100 something creatives a month.
1:19:50Like, that's totally fine with me Mhmm. Because it's so much less stuff I need to do. Now, constraint of that business is that they physically need to be near you, and you need to use your actual time to go do it.
1:20:01Yeah. But I still have clients who run this, and then they just hire an actual crew over time. And then now you're now becoming like a real business with like real employees that go out, but the margins are really high.
1:20:13You can charge a like pretty substantial amount of money with it. Which is another thing I'll touch on real quick. You could take for instance, a standard content agency of like, I'm going script your YouTube videos and edit them.
1:20:25And you might a beginner, like maybe someone who someone who doesn't really have much authority. They'll maybe be able to sell that for like $3 a month, and that's like that's like a pretty good sales. You could be zero authority whatsoever.
1:20:38Really have like no case studies at all. And if you say you're physically going to go there to do it, it is easier to get that deal for Yeah.
1:20:48$5.06, $7,000 than it is to get the $3,000 deal when you don't physically go there.
1:20:52No. 100%. Yeah.
1:20:54So so for beginners, really good one to just physically
1:20:59go and do it, they'll they'll definitely not work. This transitions into my last one, offer offer number eight, because it's in the it's like almost the ascension of what you just said, which I know you know who he is, Daniel Isles. Yep.
1:21:10And so, yeah, I connected with him. He's a great guy. And so I think he's doing somewhere between 3 and 5,000,000 a month, call funnel base you know, the standard operating procedure.
1:21:19But again, his big shift and he does basically, I should have said this, but he essentially does done for you content for companies.
1:21:28But his big shift is is that he started similar to what was saying earlier, in, like, going after coaches and course creators and whatever. That's why he named his company Viral Coach. Mhmm.
1:21:37And then what he realized is, like, okay, if I can work with, like, let's say, a nationwide company who has a bunch of financial advisors or something like that, a more traditional business who has, like, no idea what's going on, but they have money Mhmm. And they know they need to get on content, but they have no idea how.
1:21:52He's like, could charge way more and they stay way longer. Yeah. And because it's such a broader audience on ads, it works way better.
1:22:01And so from what he's told me, that was the biggest shift that allowed him to go from I don't know the exact numbers, but let's call it, like, maybe 1,000,000 a month below to obviously, like, you know, he just started once he made that shift is when he started to, like, bam, just, like, adding massive revenue each month.
1:22:17And a big reason why is, and this is kind of the second thing, is the price point and the economics. So with that audience, he went from, like, a coach can barely afford, like, fucking 10 k Yep.
1:22:26To I think his thing is, like, 36 k or more. He might probably has different levels of packages. And the LTV is way higher.
1:22:32So, again, like, if you think about it, would you rather have like, training a team of six reps to sell well is gonna be hard, rather the price point is at 36 k or 10 k. So would you rather do it at 36 k or 10 k? Well, you'd rather do it at 36.
1:22:45Mhmm. And you're gonna make, what, three and a three and a half, 3.6 times more revenue on the front end. And because they're richer, probably more LTV on the back end.
1:22:53So you have better unit economics and basically, like, economies of scale. Like, you have a better cost curve, so to speak, relative to your complexity and what you're spending on ads. And so, yeah, I mean It's kind of exactly what I was saying with the with the cold email to the cold calling.
1:23:09Yeah. It's it's it's it's it's really just profusely easier when you're able to charge significantly more. And it's it's it's kind of like what I was just saying with the with with the content as well.
1:23:21It's difficult to sell a marketing esque offer to coaches who are marketing inclined to people by the Yeah. Because that's what they want to do. Whereas, like, if you're a financial advisor or like an insurance team or something, you're like, okay, I wanna I know I need to do this.
1:23:34I need to do it with the least effort possible. Yeah. And so you're just willing to throw money at it opposed to, like I mean, some coaches are like I mean, I know I've taken thousands of sales calls with coaches because that's even when I was a full time sales rep for selling for other companies, we sold to coaches.
1:23:47And, like, one of their dreams is, oh, I really wanna, like, make this higher, get my business to this point, because all I wanna do is speaking and content and write books. Yeah. And a traditional business owner ain't like that.
1:23:58They're like, yeah, all I wanna do is, like, sell my business and make much money Yeah. And just not do that. So, again, it's because it's shifting to, like, that different market who frankly knows they need to do it, but doesn't want anything to do with it, it's stickier and they pay more.
1:24:12Yeah. I think what's what's interesting about everything we've spoken about, it's it's a lot a lot of them were like advice around selling to cold traffic. Yeah.
1:24:21And I think a lot of people, they discount
1:24:24content and building an audience because they think if you don't have an offer that could be sold to cold traffic, it's not a valid business. And and and I
1:24:31observing Hermoji kind of flipped me to this where it's like, Hermoji doesn't really have an offer that he sells to cold traffic. Well, he does, but it's really just selling the cold traffic through his audience. Right?
1:24:42Like Yes. Again, it's what I explained earlier about one of my clients. Most I mean, he gets crazy costs and responses and CAC and whatever through his advertising.
1:24:50But realistically, pretty much all everybody who's probably responding to his ad has watched his content.
1:24:58Yes. So it's not really a cold trap it's not really a first impression. Mhmm.
1:25:02But I will say this, I agree with you, like, yeah, I mean, you can you can destroy it through content, etcetera. But an offer that works well on cold traffic generally would work better on warm traffic.
1:25:17Yes. Right? So if you can make it work I mean, you can almost do it like this.
1:25:20If it works on cold email, it'll probably work really well with ads. If it works well with cold email and ads, it'll probably work really well with brand. The the the thing that I think you pointed out to be that I would say is an exception is, like, there is certain things that I think people on YouTube or social want.
1:25:34Like, were saying, like, okay, maybe don't want as much done for you service. They're a little bit more open to course material because, like, they're already, like, kinda going through material Yeah. So to speak.
1:25:45It's on YouTube. And because there's more of a personal relationship there, you know, if I run an ad, I'm like, do you want a one on one coach with me? Yeah.
1:25:51And people are like, screw this guy. Yeah. But if I'm like I guarantee right now, if I ran a mid roll and it was like, do you want to do one on one coaching with me, which I don't offer, I'd probably get a bunch of applications.
1:26:01Mhmm. You know? Or like a live in person event.
1:26:03So I do think there is probably some differences because it's a different fundamental dynamic. Yeah. Yeah.
1:26:08Yeah. Just going going back to what Hermozis offers, so he does workshops.
1:26:13I started doing virtual workshops, so challenges. Yeah.
1:26:17Dude, these things crush. Just absolutely annihilate for us.
1:26:22I so we started it we started doing it maybe like a year ago. I think we've done six of them so far.
1:26:29It is by far the most profitable
1:26:32channel we've ever And do you fill it initially with ads?
1:26:36About half. And then some of this from your list?
1:26:39Yeah. Because we'll do them every Oh, three okay. Yeah.
1:26:42Yeah. So And but dude, we'll sell like 500 tickets to it. So it's paid.
1:26:45It's not it's not a free sign up. You have to pay money upfront to come to it. We we're doing four day ones.
1:26:51We'll get about 10% of people who buy a ticket to upsell. So, like, 500 people buy a ticket. We're getting 50 upsells to, like, a, like, a $12,000 offer.
1:27:01Like, $10.10 to 12,000 kind of of hanging around there. Those are the numbers we've seen pretty much across the board over the last, like Yeah. What's the promise of the challenge?
1:27:11So the one we do right now is called the AI business challenge, and it's kinda it's it's kinda using the same tagline as like the the AI assisted agency program that we sell. It's we're gonna show you what offers to sell, who to sell them to, how to get clients, and then how to fulfill for those clients.
1:27:25So it's it's it's more of like a beginner who wants get started type of thing. Yes. Okay.
1:27:29Great. Yeah. I'm wondering if there's like a challenge or live webinar system that would work for b to b.
1:27:33I did one. I tried it. It was I called it the scaling with ads workshop.
1:27:39And the only angle I was running on the ads, I I was it was kinda just like a test to see, like, does does this work at all? Uh-huh.
1:27:45The angle was just saying it's just saying, oh, we spent $3,000,000 in added on ads made back $13,600,000. And if you wanna learn how to do the same thing for your agency, buy this workshop.
1:27:57For sure. Probably about 40% of the people who bought that were from cold. And then looking back at the high row stats, there was a pretty good conversion rate of people who bought as a first source from cold on that who bought the upsell.
1:28:10And I think the relas on it was like ended up being, four x or something like that. So I was like, that kinda that kinda worked pretty well. But what's interesting about that was I found the challenge tickets were $67, and the cost per purchase on cold, when I first started, like, it there was probably some, like, warm traffic mixed in there.
1:28:30It it was it's like 300, but as I started to spend more, it was like $800 a purchase. I'm like, that's pretty damn high, but I had an intake form on the back.
1:28:40And on the intake form, I was finding that so I was asking their business model how much they currently spend on ads and what their current revenue is. All of them.
1:28:50Like, 90% of the people coming through, all were making, like, above 30 k a month and not like, barely spending anything on ads.
1:29:00So I'm like, oh, this is this is, like, so perfect. Like, that's exactly who because I'm helping them launch ads. Yeah.
1:29:07Yeah. So I'm like, these are really, really qualified people.
1:29:10So I'm kind of completely okay with spending $800 Sure. To get them to buy.
1:29:16But then you go over the AI business challenge for beginners, and the cost per purchase over there is like 200 to $2.50. Right.
1:29:22On cold.
1:29:24So it's that's you should try challenges. And Eddie Malouf was actually one of the one of the guys who told us to do that originally. Yeah.
1:29:30Should talk with him. Okay. Cool.
1:29:32Dude, they're they're so good. Cool. I think that's the podcast.
1:29:35If you enjoyed this podcast, you're also probably gonna like this podcast I also did recently that you can check out by clicking the screen.
The Hook
The bait, then the rug-pull.
Two operators who have collectively seen over 5,000 offers sit down in a poolside studio and do something most high-earners avoid — they name names, cite revenues, and explain exactly why certain offers structurally produce $10M a month while identical-looking ones stall at $200k.
How they asked for the click.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
