10:05Maria Wendt · Demo
How a $29/Month ManyChat Setup Runs a $13M Digital Products Business
A screen-recorded tour of the automation stack behind roughly $650K collected per month — built once, running on autopilot ever since.
August 21st 2025The argument in one line.
Three narrow, purpose-built automations — recovering abandoned checkouts, retargeting warm ad traffic, and re-selling existing customers by email — each took under an hour to build and now generate revenue every single day without further work.
Read if. Skip if.
READ IF YOU ARE…
- You sell a digital product or course and already have paying customers, but nothing set up to sell to them again.
- You want to see an actual ManyChat automation, ad dashboard, and email sequence, not just the concept explained in the abstract.
- You're comfortable with (or willing to learn) ManyChat, Meta Ads Manager, and basic email sequencing.
SKIP IF…
- You don't have a product or offer yet — these are optimization automations, not launch or offer-creation advice.
- You're looking for organic or content-growth tactics — this is entirely about paid traffic and owned-audience automation.
The full version, fast.
This tutorial walks through three automations behind a course creator's passive income: a ManyChat flow that waits 55 minutes after someone clicks a checkout link, then offers a coupon (62% redeem it); a retargeting ad campaign explained through ROAS (return on ad spend), reused across products by swapping only the product name; and a 45-email post-purchase upsell sequence that pitches existing customers a related offer using a personal origin story told in daily cliffhanger installments. She credits the email sequence specifically with roughly tripling monthly revenue. The throughline: each automation took under an hour to build once, and now compounds daily without further input — the work is upfront, the payoff is ongoing.
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00:00 – 00:58
01 · Cold open: why automations stack
She opens with her income claims ($4K overnight, ~$10K/day automated) and the core thesis: automations take upfront work to build, but compound once running.
00:58 – 02:17
02 · Who she is + the three automations
Brief bio (~$7M in 4 years from digital courses), disclosure that most viewers never buy from her, and a preview of the three automations: coupon follow-up, retargeting, email upsell.
02:17 – 05:31
03 · Automation #1: ManyChat coupon-code recovery
Live walkthrough of a ManyChat flow that tags anyone who clicks a checkout link, waits 55 minutes, then offers a coupon code. She reports 14,000 people messaged and a 62% click-to-redeem rate in about a month.
05:31 – 06:29
04 · Automations course pitch (beta)
Plug for her ManyChat automations course, discounted from $1,000 to $97 with a beta coupon code.
06:29 – 08:19
05 · Automation #2 setup: retargeting ads + ROAS
Screen-share of a Meta Ads dashboard showing retargeting campaign performance and an explanation of ROAS (return on ad spend) using real numbers ($1 in, $7-$44 back).
08:19 – 11:12
06 · Retargeting ad script + math walkthrough
She gives the exact retargeting ad script (checkout reminder + $50 coupon) and walks through compounding math: reinvesting daily ad profit back into ad spend. Plugs her $5/day ads course.
11:12 – 13:07
07 · Automation #3 intro: the upsell logic
Explains why post-purchase upsell emails work: customers who already bought and had a good experience want to buy again, but most businesses never give them the chance.
13:07 – 18:08
08 · Walkthrough: the 5-email '24 for $24' upsell sequence
Screen-share of the actual Google Doc email sequence pitching her $300 coaching group to buyers of her $24 course bundle: a personal origin story told across days 1-2 with a cliffhanger, explicit non-fit filtering, and a short closing pitch by email 5.
18:08 – 19:21
09 · Wrap-up + automations course recap
Recaps that all three automations require upfront work but compound daily, and closes with another plug for the automations course.
Lines worth screenshotting.
- One creator says she wakes up to roughly $4,000 in sales made overnight, purely from automations that ran while she slept.
- Building an automation is the upfront cost; once built, it keeps producing revenue every day without additional work.
- A checkout-abandonment coupon automation only messages people who clicked a buy link and never completed checkout, not cold traffic.
- Waiting 55 minutes after a checkout-page click before sending a coupon offer gives buyers a chance to convert on their own first.
- 62% of people sent a post-abandonment coupon offer clicked through to redeem it, according to this creator's ManyChat automation.
- A return on ad spend (ROAS) of 7x means every $1 spent on ads returns $7, a $6 profit per dollar.
- Retargeting ads consistently outperform cold ads because they only reach people who already visited a checkout page and are already warm.
- A single retargeting ad script can be reused across every product line by swapping just the product name and coupon code.
- Reinvesting each day's ad profit into the next day's ad spend compounds returns instead of just repeating them.
- The best post-purchase upsell isn't a related product, it's whatever helps the customer actually use what they already bought.
- This creator's post-purchase email sequence runs 45 days deep, pitching the same offer a different way in every email.
- Publicly naming who an offer is NOT for filters out bad-fit buyers before they ever reach out.
- A single teaser line at the end of one email, promising to reveal something 'tomorrow,' is used to lift next-day open rates.
- This creator credits one specific automation, an email upsell sequence, with roughly tripling monthly revenue from about $100K to $300K a month.
Build once, automations compound daily
REVENUE AUTOMATION
Recovering abandoned checkouts, retargeting warm ad traffic, and re-selling existing customers by email are three narrow automations that each took under an hour to build and now run indefinitely.
01Cold open: why automations stack
- Automations don't just add revenue, they stack — each new one compounds on top of the ones already running instead of replacing them.
- The work happens upfront: building an automation takes real effort once, but after that it keeps producing without additional daily input.
03Automation #1: ManyChat coupon-code recovery
- A coupon-recovery automation only needs to fire on people who clicked a checkout link and never bought, going after intent, not cold traffic.
- Building in a delay (55 minutes) before following up gives the buyer a chance to complete checkout on their own before you interrupt with an offer.
- In this creator's numbers, 62% of people who received the recovery message clicked to redeem the coupon, a high number precisely because the audience was already warm.
05Automation #2 setup: retargeting ads + ROAS
- Return on ad spend (ROAS) is the number that tells you whether an ad is worth running: a $1-in/$7-out ratio means every dollar spent nets $6 in profit.
- Retargeting ads only reach people who already visited a checkout page, which is why their ROAS is consistently higher than cold-audience campaigns.
06Retargeting ad script + math walkthrough
- A retargeting ad script can be reused across products by swapping only the product name and coupon amount, keeping the structure identical.
- Small daily ad budgets compound the same way automations do: reinvesting a day's ad profit into the next day's spend grows the return, it doesn't just repeat it.
07Automation #3 intro: the upsell logic
- The best upsell isn't a related product, it's the thing that helps someone use what they already bought; course buyers don't need another course, they need implementation help.
- Post-purchase emails only go to people who already paid, which makes the list smaller but dramatically more likely to buy again.
08Walkthrough: the 5-email '24 for $24' upsell sequence
- A personal origin story, told in daily installments with a cliffhanger at the end of each email, keeps open rates high across a multi-day sequence.
- Naming who the offer is NOT for filters out bad-fit buyers before they ever ask a question.
- A recommended sequence length of 45 emails pitching the same offer signals that repetition, not one-and-done pitching, is what drives conversion over time.
Terms worth knowing.
- ManyChat
- A chat-automation platform used to build multi-step message sequences triggered by actions like link clicks, commonly used for Instagram DM and SMS-style automations.
- ROAS (Return on Ad Spend)
- A ratio showing how much revenue an ad generates per dollar spent. A 7x ROAS means $7 in revenue for every $1 spent on the ad.
- Retargeting ads
- Paid ads shown only to people who already visited a website or checkout page, rather than to a cold audience that hasn't seen the brand before.
- Upsell funnel
- A sequence of offers shown to someone after they buy, designed to sell them a second, related product now that they're already a customer.
- Coupon code automation
- An automated message sequence that detects when someone clicks a checkout link without buying, then follows up with a discount code to try to recover the sale.
Things they pointed at.
12:16product$300 lifetime coaching group
Lines you could clip.
00:06
“I wake up to about $4,000 every single day that I make while I'm sleeping, and I'm averaging around $10,000 a day in fully automated income.”
00:42
“The more automations I build, the more money I make.”
03:41
“62% of people click to redeem the coupon.”
16:44
“Attract the wrong mentor, lose thousands, attract the right mentor, make millions.”
Word for word.
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metaphorstory
I will tell you what. There is nothing, nothing that I love better than a good automation that makes sales around the clock.
I wake up to about $4,000 every single day that I make while I'm sleeping, and I'm averaging around $10,000 a day in fully automated income.
So whether I'm watching Netflix or hanging out with my baby or filming a YouTube video, we're making sales all the time.
And what I have learned is that automations, those are they're work to build. Right? Like, that you have to put the work in upfront to build them.
And so these three automations that I'm going to share with you, you are gonna have to do some work to build them, but this is what I'm learning. The more automations I build, the more money I make.
And that sounds obvious, but what I didn't think about or take into account is the fact that it starts stacking really, really, really fast, and they start working together really, really, really well.
And so I'm gonna share with you three automations that I am loving that are making me passive income. I'm going to give you actual behind the scenes walkthroughs of these automations, and then I'm gonna teach you guys how you can make these automations too.
You're gonna get scripts, if scripts are applicable, which they are. I'm gonna show you actual emails that I send. This is gonna be a very in-depth tutorial style video, but you should have a very, very clear understanding of what you need to do and what this looks like by the end of it.
So in case you don't know me, my name is Maria Went. I have made almost $7,000,000 in the last four years.
I think I'm, like, $200,000 short. $7,000,000 in the last four years with passive income selling digital courses, low ticket products, and make YouTube videos because I just wanna show you how to do it and because it also helps me get customers as well.
Full disclosure. But, um, I always tell people, look. 99% of people never buy from me.
They just make money from my free stuff. So if that's you and you're in the 99%, amazing. Welcome.
Good to have you. I'm gonna show you how to make more passive income with these three automations. So there's three automations.
I'm gonna tell you what they are, and then we're gonna break down each one. So there's a coupon follow-up automation. There's a retargeting automation, and there's an email upsell campaign.
And I'm gonna go over all three of these with you, um, and I'm just gonna share my screen. So let me add my beautiful, sexy face down here in the bottom. There we go.
Okay. So the first one that I wanna show you is the coupon automation, and this is in ManyChat.
So I really recommend ManyChat. This is one of the many well, not many, but this is one of the main softwares that I use to make a lot of passive income, so I highly recommend ManyChat.
I think I have a link to a free trial. I'll put it down below if I do. I highly recommend ManyChat.
It's how you just I make a lot of income from ManyChat, but this is what it looks like. Basically, this is a what's called a coupon code automation.
Okay? So I'm gonna zoom in here and show you what this looks like so you can see it. Basically what happens is, um, someone gets tagged.
Okay? So what that means is like someone clicks a link. Okay?
Someone clicks a link and them clicking that link automatically triggers this automation. So when they click a specific link, it triggers this automation.
That's what contact event occurs means. It's like the link was clicked, apply the tag.
Then I wait fifty five minutes to give them a chance to check out. Right? Because the link that they just clicked was a checkout link.
So I wait fifty five minutes to give them time to check out, and then if after the fifty five minutes, I send them a message, and let me zoom in here so you can read the message, The message says, hey.
Want a coupon code for my passive income with Instagram course? If they say yes, they get this coupon sent to them, and you can see here that 62% of people click to redeem the coupon.
And then if there's a chance that they already got the course, they say, hey. I already got the course. And then I say, okay.
Here's a way that you can like, here's what you can do if you've already got the course. Because, obviously, if you've already got the course, you don't need a coupon code.
And so that's what we do there. But really what this is about is those 62% of people who click it and redeem the coupon, that's the goal of this.
And so a coupon code automation is something that we hadn't done for a really, really long time because we weren't exactly sure how to do it properly, but the orders that we're recovering because remember, these are only going out to people who haven't purchased like, they're only getting they're only gonna use the coupon code if they haven't already checked out.
And so it's a way for us to capture customers that we would not have gotten if we didn't have this whole, if I zoom out, this whole automation, um, set up. And so it's one of those things where I built it once, and now every day, you can see here, right now we have, um, you know, I think I built this last month, so it's been about a month since we started implementing this, and 14,000 people have been sent this, and over almost 3,000 people have clicked to redeem the coupon.
And so, obviously, not every single one of those people actually use the coupon, but a great percentage of them do, and any one of them is customers that we would not have gotten if we didn't have this automation.
And that is why I love automations like this where I took, I don't know, thirty minutes to build this, and it continues to make me extra money every single day.
And that's what you should be looking for when you're trying to grow your passive income businesses. What are small tweaks I can make for a really big impact? So that's the first one.
The second one that we do, um, is and by the way, if you wanna know more about this whole, like, ManyChat stuff, I do have a course on this. Um, it's called automation sales unlocked using ManyChat to make money. We are in beta round right now, and so what we're in the second beta round, and so normally, we charge about a thousand dollars for courses like these, but if you use the coupon code beta, b e t a, right there, you can see here if you put it in, um, it'll take it from a 100 $1,000 to $97, and the reason why we're doing that is because we wanna run one last beta round to get feedback.
We've been getting a lot of really good feedback on the first round. We made a ton of changes to it, um, and the results have been freaking incredible. Um, our students are really making a lot of automation income from this.
Um, and so if you kinda or like you I kind of am interested in all of this. I'm not really sure what the next step is. I will put a link in the description down below, um, to get more information on that.
Um, okay. So let's see.
The second thing that we do is that we run a retargeting ad campaign. So you can see here, this is stuff that we teach in our ads course. Um, you may or may not we believe that everybody should be running ads, but not everybody does.
So if you aren't running ads, no worries. You can just skip to the third automation. But retargeting ads are really, really simple, and you can see here, I wanna teach you a term that's called ROAS or return on ad spend.
And what that basically means is if I put a dollar in, I'm gonna make $7 back. Or in this case, if I put a dollar in, I'm gonna make $22 back.
If I put 5, uh, a dollar in, I'm gonna make $5 back. So the return on ad spend is what you can see this one here, $44 back.
So retargeting ads are very underutilized, but it's one of the most important ads that you should be running because you don't have to spend a ton of money to make a ton of money back.
Like this one here, right, we are making again, this is like over a period of I don't know what this is over a period of maybe like a week or so, maybe less.
I'm not sure. I have to ask Rose because she's the one that got me the screenshot. Oh, last fourteen days.
So this is over the last fourteen days. Here we go. That that's what it is.
So you can see here all of this revenue is from our retargeting ads over the last fourteen days, and almost a $100,000 from from these retargeting ads over the last fourteen days. I don't know if that's right.
That seems high. Maybe these numbers are from the last fourteen days. Don't know.
Rose gave me the screenshot. But either way, here's what you should see is that the return on ad spend is freaking insane. This number I know for sure is accurate, um, and and I know that it's that accurate because retargeting ads are one of the easiest ad campaigns to run with the biggest return on investment because you're targeting people who are very warm.
They have already been to your checkout page. They are already on the fence about buying from you. They just need a little nudge.
So what I wanna do is give you a script that you can use for your retargeting campaigns. If you have our ads course, just use this script and run a retargeting campaign. We teach you how to do that in our ads course.
If you don't have the ads course, I'll link to that in the description down below as well. We believe every single business should be running ads, even if you're just getting started, and we teach you how to run ads for $5 a day. So you don't need to have a ton of money to run ads.
We teach you how to run ads for $5 a day. And if you do the math, let's just say you let's say that you let's just do the twenty two dollar one, the 22 return on ad spend. So let's say you spent $5 using our retargeting campaign using our retargeting campaign techniques, our strategies.
Really, the ROSA strategies, my sisters. So you took $5 in times the 22 return on ad spend, you would have made a $110. Let's do a smaller one.
Let's just do the seven the seven return on ad spends. You put $5 in, you would have made $35 in a day, in that day period, um, because it's $5 every day.
And then imagine you took that $35 that you made on day one, and you put it all back in your ads, and you had another day of seven return on ad spend, then you would have made $245. So I can sometimes get lost in the math, but what I want you to know is that ads are for everyone, not just the bro marketers, not just the people that are making $100,000 a month.
Ads are for every single business owner, and we teach you how to do that in our ads course. And then here's the script that I wanted to give you. Okay?
This is the tried and true. We've probably run hundreds of thousands of dollars in advertising revenue or, like, in money to this.
Here's the script that you should use. I saw that you were checking out my, and this is where you would insert your product name. So for me, I say passive income course, but you didn't snag it.
Here's what I want you to know. I'm gonna give you a coupon to save $50. The coupon code is save 50.
This passive income course includes all my best stuff, and I'll show you step by step what I did to make over gotta update this because now it's almost 7,000,000 in four years, so this is from last year, but our business has really grown in the last year. It's a really great course. I'd love for you to snag it, so I'm gifting you a coupon code on me, say 50.
Click the link below to grab it. Now, right here where I talk about what you get, you would obviously, like, say what's included in your product, and then like I said earlier, this is where you would switch out your product name.
Use this script on me. It works really, really well. You're welcome.
I want you to have it. I want you to run ads because it's gonna change your business. It's gonna change your life.
Highly recommend it. Um, okay. So then the third the third, um, automation that I want you to run.
So you've got your ManyChat coupon code automation, which I will link to ManyChat in the description down below.
You've got your retargeting campaign, which I will link to the ads course down below. I'm linking to a lot today. I'm gonna probably link to a third thing as well.
The third one is really important, and we just started doing this maybe four months ago, and it's partially why our business is exploding because it's just so obvious, but we didn't do it.
And I'm gonna switch my screen. I wanna explain this so you can, like, see my face. I like I like showing my face.
So let me do this and turn off the little circle. Okay. So we just started doing this, and I don't think it's a coincidence that our business has literally tripled.
We went from 100 months every single month to 300 months every single month very consistently. You can go to mariewent.com/proof if you want to get proof of income claims that I make, because I do make a lot of income claims, but I back them up with full transparency disclosures.
And so, anyways, I don't think it's a coincidence that this third automation, this email upsell campaign automation is one of the big reasons we've been making so much extra money. And so what you're gonna do is you're gonna get them to buy a product, and then you're gonna immediately sell them another one as part of what's called an upsell funnel.
So that's why we call it the email upsell campaign because you're gonna wanna just again, it's part of the same one funnel. Right?
So it's a related product, but what people don't realize is that when your customers buy from you, if you do a good job, they wanna buy from you again and again and again and again and again. And what we had been really bad about was providing them an opportunity to buy from us again.
And so I wanna show you an actual example of a real email automation, um, upsell campaign that we're running that's making us a ton of money, and I'm just gonna show you what it looks like so that you can run one really similarly. And I wanna be super clear.
This is emails that you send to people who have already purchased from you. So this is not emails you send to people who are just, like, randomly on your email list. This is a very this works well because it's a very targeted email campaign specifically to people who have already purchased from you, and you want them to buy from you again.
So let me show you my screen, and I'm just gonna I shouldn't have taken that circle off because I needed to put it right back on. Okay.
So let me show you this. This is for a product that we sell that you might be familiar with, 24 courses for $24, and this is five emails.
These are the first five emails. Now we recommend you do 45 emails, so you're gonna pitch to them for forty five days in a row, and I will show you how to do this in my automations course.
But for now, I'm just gonna show you the first five. I think it's really important to just kinda get the gist of it. So you can see here there's email one, and I'll I'll go over them more slowly, but just wanna use the email two, email three, four, and five is usually a short pitch.
Yeah. So five is a short pitch. Okay.
So let me let's just look at these together here. The goal of this whole automation campaign is to get someone who has bought 24 courses to buy from us again. But when somebody's purchased 24 courses from you, they don't need another freaking course.
What do they need? They need help implementing the 24 courses they've already purchased. So the product that we're pitching is my coaching group where I answer your questions.
You may not know this, but I have a coaching group and I charge $300 lifetime access. You don't have to pay monthly.
It's a one time fee of $300 and I'm in there answering your questions. Awesome Facebook group. I highly recommend.
Guess what? I'm gonna link to that too in the description because I highly recommend that as well if you want me to answer your questions. I do that in the group every single day.
And so when we were making this automation, that's the perfect, like, next step. That's the obvious upsell for 24 courses is a way to get help implementing everything you're learning in these amazing business courses.
And so that's the lens, that's the angle, that's the strategy, that's the why between behind these five emails. And it's important for you to know that so you know what's going on here.
So this first email is me sharing where I started, which was very broke, and how long it took me to make money. Right?
So, like, FYI, in case you guys are wondering, it took me forever, and we need to up that projection because I'm actually projected to make closer to over $3,000,000 this year.
We just keep making more and more money. It's been really great. And so what I do though is I I create a little bit of a teaser, and I say, okay, this is where I had my , and then I hit 7 figures every single year since I had my light bulb moment.
But tomorrow, I'm gonna share with you what that light bulb was. So I'm creating a little bit of a tease from day one until day two.
Then they're much more likely to open day two's email. So I had a light bulb moment.
I was at this little desk. This is my actual little desk. I'll zoom in here because I think it's very interesting.
Woah. It's very look at that little desk. This is in my one bedroom apartment in Delaware.
And so I I'm at this business conference, as the story goes, and the light bulb moment was one offer, one prop, blah blah blah.
It's just me coaching. Right? But here's where it gets good.
Okay? I say this wasn't my light bulb idea because it wasn't. It was my mentors.
And then I talk about how mentorship is important. And so then I say, I PS, I do offer mentorship, but I'm probably not the right fit for you.
In case you wanna check it out anyways, here's the link to do so. So I linked to my coaching group, but I I truly, like, not everybody's gonna be a good fit for it. Not everybody's gonna want or appreciate or understand how incredible it is to have access to me for that price, and so that's fine.
Like, the people that are a good fit for, people who do know how important it is to have mentors are gonna be like, my gosh, $300 for access to Maria? Done. Those are my right people.
So I link to it in there, and then I repeat that, attract the wrong mentor, lose thousands, attract the right mentor, make millions.
That is my story. I attracted the right mentor, and I have made millions of dollars thanks to him. What to look for in a mentor?
I do run a coaching group with business mentorship, but here's why you might not want to work with me. You don't trust me yet? This might help.
That takes them to the income proof thing because I think transparency is really important. You don't like how I'm living my life. You instinctively feel like we're not a good fit.
Trust that feeling. I believe that. And you aren't looking for hands off business.
Yeah. Because if somebody wants to, like, create a business where you're on coaching calls all the time, where you're doing a lot of work for the customers, that's not the kind of business I'm gonna coach on because I think it's better to have a hands off business. So if somebody's looking to build a hands on business, we're not gonna be a good fit.
But if you like me, trust me, you're on a budget, are curious about running a very easy hands off business, I just might be the business coach for you. Check out the details here, and maybe I'll see you on the inside.
And then there's some reviews, and then so another pitch, basically just telling the story of how the coaching group got started, and then this is a strong pitch where it's like, come join my coaching group. So those are the first five emails.
Again, I have 40 more emails like this that continue to pitch the coaching group, that continue to pitch. We have this running for all of our let me just turn off that other little circle. We have automations running like this for every product.
We don't have them all built yet. We're literally in the process of building them for our products. Um, but the ones that we do have them running for are working insanely well.
And like I said, this is what I teach you how to do in my automations course. I teach you not just these automations, but core automations, core things that you should be doing if you want to build and run an automation sales business where your sales are completely automated. Yes.
It's not magic. Yes. You have to do the work to build the automations.
Like, those three things I showed you, that is gonna be work to build. I'm not BS, magic, press a button, and then send. No.
Like, you're gonna work to build it. But the flip side is, like I'm doing here, once you build them, they run for you.
Like, I make money every single day for my coupon follow-up automation. I make money every single day for my retargeting ads. I make money every single day for my email upsell, so much money for my email upsell ones.
And so it's worth it. Right? You spend the time once, and my income just keeps stacking and stacking and stacking and stacking, and it's because my automations keep stacking and stacking and stacking.
So I can't recommend my automations course enough, especially when it's in big enough mode, and you can get it for a $100 versus a thousand. To me, it's a total no brainer. I'm linking it down in the description below along with a massive laundry list of other things that I want you to take a look at.
Thank you for joining me. I'll see you in the next video. I talk about automations and passive income a lot on this YouTube channel, so go binge my stuff, and I'll see you in the next one.
The Hook
The bait, then the rug-pull.
She says she wakes up to roughly $4,000 in overnight sales and averages around $10,000 a day in fully automated income. This walkthrough breaks down the three automations behind it: a coupon-recovery flow, a retargeting ad script, and a 45-email upsell sequence she credits with tripling her monthly revenue.
Named ideas worth stealing.
02:17model
Coupon-code recovery automation
- Someone clicks a checkout link
- Tag applied, automation triggers
- Wait 55 minutes
- Send coupon offer message
- If yes, send coupon code
- If already purchased, route to a different message
A ManyChat sequence that only targets people who showed checkout intent and didn't convert, then offers a discount after a delay window.
Steal forany digital product checkout funnel with drop-off between click and purchase
07:09concept
ROAS math for retargeting
Return on ad spend expressed as a multiplier (e.g. 7x = $7 back per $1 spent) used to judge whether an ad campaign is profitable, and to model compounding by reinvesting daily profit into the next day's spend.
Steal forevaluating any paid ad campaign's profitability at a glance
13:07list
24-for-$24 upsell email sequence
- Email 1: origin story + cliffhanger tease
- Email 2: continue story, reveal the 'light bulb moment'
- Email 3: mentorship framing + explicit non-fit filter
- Email 4: reviews/proof + soft pitch
- Email 5: short, direct pitch
A 5-email arc (recommended to extend to 45 emails) sent only to buyers of a low-ticket product, pitching a related higher-ticket offer through story before asking for the sale.
Steal forany post-purchase email sequence trying to upsell existing customers
How they asked for the click.
VERBAL ASK
05:31product
“So these three automations that I'm going to share with you... I'm gonna teach you guys how you can make these automations too.”
Repeated, specific product pitches (automations course, ads course, coaching group) tied directly to the automation just demonstrated, each with a discount/urgency hook (beta price, coupon code) rather than one generic end-of-video CTA.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
