Modern Creator
Maria Wendt · YouTube

Where To Sell Digital Products In 2027 (6x Your Sales)

Maria Wendt argues that Stan Store, Etsy and Shopify all leak buyers, and that a one-product-at-a-time SamCart funnel is what turns a 1-in-100 click into 6-in-100.

Posted
yesterday
Duration
Format
Review
educational
Views
1.7K
57 likes
Part of the collectionThe Maria Wendt PlaybookHer entire low-ticket digital-product & Instagram system, in one page.
Read the playbook
Big Idea

The argument in one line.

Digital products sell best on a checkout that shows one product and one action at a time, because every extra option is another chance for the buyer to leave.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You sell or plan to sell a low-ticket digital product, around $27, and you're deciding which platform should host the checkout.
  • You currently run a Stan Store, Etsy or Shopify page and send social traffic to it, but very few visitors actually buy.
  • You want to understand why order bumps, upsells and repeat purchases decide profit more than the first sale does.
SKIP IF…
  • You sell physical products that need shipping and inventory, where Shopify's strengths actually apply.
  • You want a neutral platform comparison. The speaker is a SamCart power user and shares an affiliate trial link.
TL;DR

The full version, fast.

Maria Wendt says low-ticket digital products convert poorly on Stan Store, Etsy and Shopify because those platforms offer many choices, hide the customer list, block order bumps and upsells, or are built for physical goods. She recommends SamCart, where each page presents one product, takes payment on the same page, and walks the buyer through an order bump and one-at-a-time upsells. She reports a 6% average conversion on about 97,000 monthly checkout visitors, 60% repeat buyers, and $1.5 million in a month. A short demo builds a $27 checkout in minutes.

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Chapters

Where the time goes.

00:00 – 00:40

01 · Intro

Claims $1.5M last month and a 14-year SamCart relationship, then names the platforms she says to avoid.

00:40 – 01:18

02 · I'm not biased

Says she has no grudge against these platforms and wants the viewer to hear the cons so they can decide.

01:18 – 03:20

03 · Stan Store

Argues multiple options cause decision fatigue and compares a Stan Store 1 in 100 result to her 6% average.

03:20 – 05:20

04 · Why it's not good

Walks through the Stan Store page: two options, then eight, then social links, versus her single-link profile.

05:20 – 05:50

05 · More issues

No custom domain and every store looks the same, which hurts trust.

05:50 – 09:24

06 · Etsy

No ownership of customers, saturation, no brand story, and a race to the bottom on price.

09:24 – 10:04

07 · No money with Etsy

No order bumps or upsells, so a $24 order stays $24 instead of becoming about $400.

10:04 – 11:42

08 · Shopify

Built for physical goods and shipping, so it is heavy infrastructure for a digital file.

11:42 – 14:00

09 · My favorite platform

Introduces SamCart, her plaques, and the $63 to $25 million arc.

14:00 – 16:20

10 · Why SamCart

One product, payment on the same page, and a one-at-a-time order bump and upsell flow.

16:20 – 20:14

11 · SamCart walkthrough

Builds a $27 product and a two-column checkout live, with mobile preview and billing-address tips.

20:14 – 21:52

12 · Start a digital product business

Trial link and a pitch for her $27 course, How To Start A Successful Digital Product Business.

Atomic Insights

Lines worth screenshotting.

  • Every option on a page is another chance for the visitor to say no, so a link-in-bio with eight choices converts far worse than one link to one product.
  • Maria claims a Stan Store sends roughly 1 sale per 100 visitors, while her SamCart checkouts average 6 per 100 and the best pages hit 25.
  • On Instagram the average visitor is at peak apathy, so asking them to choose between links after the profile click loses most of them.
  • On Etsy you don't own the customer list, so you can't remarket, and she says 60% of her customers buy again.
  • She says $40 earned on Etsy would be about $100 on her own checkout stack, because repeat buying and bumps are where low-ticket profit lives.
  • A $24 first order can become a $400 order through an order bump and upsell funnel, which Etsy doesn't allow.
  • Etsy shows buyers only a store name and an icon, so the cheapest option wins and sellers race to the bottom.
  • Shopify is built for shipping and inventory, so using it for a digital file means heavy infrastructure you don't need.
  • An upsell page should have exactly one possible action: add the offer to the cart.
  • Taking card details on the same page as the offer removes the add-to-cart step where buyers drop off.
  • Two-column checkouts consistently earned her team a little more than one-column ones.
  • Always collect the billing address, because many banks decline a transaction that arrives without one.
  • Skip countdown timers unless the deadline is real. Fake urgency hurts trust.
  • Maria says she grew from $63 in year one to $350 in year two before moving to SamCart, then reached $25 million, mostly in the last 18 months.
Takeaway

One choice per page decides conversion

WHAT TO LEARN

For cheap digital products, the platform matters less than whether it shows one offer, takes payment immediately, and sequences bumps and upsells one at a time.

03Stan Store
  • Every extra link or product on a page gives a bored visitor another reason to leave, so send traffic to one offer with one action.
  • A link-in-bio that opens a menu adds a second decision before the sale. A single link straight to the product removes it.
06Etsy
  • Owning your customer list matters because repeat buyers, which she puts at 60%, are a large share of low-ticket revenue.
  • Marketplaces like Etsy hide the buyer and anonymize the seller, which pushes products toward the lowest price instead of trust.
  • Order bumps and upsells can multiply a small first order, for example $24 into roughly $400, but only if the platform supports them.
08Shopify
  • Use a platform designed for the product type. Shopify's shipping and inventory machinery adds weight to a file download.
10Why SamCart
  • Take payment on the offer page itself, without a separate cart step, to cut friction at the moment of purchase.
  • Show one upsell per page with a single action, so the buyer is never choosing between options mid-funnel.
11SamCart walkthrough
  • Small checkout settings add up: a two-column layout, a billing address field, and a mobile preview check before launch.
  • Use countdowns only for real deadlines, because invented urgency erodes the trust a checkout depends on.
  • Treat the speaker's numbers as claims from a heavy SamCart user with an affiliate link, and test your own conversion before copying the stack.
Glossary

Terms worth knowing.

Decision fatigue
The drop in willingness to act when a person is handed too many choices, which leads many visitors to leave without choosing anything.
Order bump
A single optional add-on offered on the checkout page itself, usually one checkbox, that raises the order value before payment.
Upsell page
A page shown after the main purchase that offers one more product with a single add-to-cart action.
Low-ticket
A cheap product, here around $27, sold in volume where profit comes from bumps, upsells and repeat purchases rather than the first sale.
Remarketing
Contacting or advertising to people who already bought from you, which requires owning their contact data.
Link in bio
The single clickable URL on a social profile, which tools like Stan Store turn into a menu of offers.
Resources

Things they pointed at.

11:42productSamCart ↗
01:18productStan Store
05:50productEtsy
10:04productShopify
Quotables

Lines you could clip.

04:55
“Every option that you create for them is an opportunity for them to say no.”
One-line conversion principle, no setup needed→ TikTok hook↗ Tweet quote
02:40
“If you send 100 people to your Stan Store, if you're lucky, you get one sale.”
Contrarian claim with a number→ IG reel cold open↗ Tweet quote
09:50
“I would take that $24 order and turn it into a $400 order by doing order bumps and upsells.”
Concrete before and after→ newsletter pull-quote↗ Tweet quote
The Script

Word for word.

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metaphoranalogy
Last month, I made a record -breaking $1 .5 million selling digital products. So I think it's fair to say I know just a thing or two about selling digital products. And one of the questions I get asked all the time is where should I sell my digital product?
Obviously, there's a lot of different places you can store your digital products and host them. I get asked a lot how to do that. And so here's what I want to tell you with my hot take.
Don't sell your digital products on Etsy. Don't sell your digital products on Stan's store. Don't sell your digital products on Shopify.
There's a software that I use that has made me millions of dollars, over $25 million, in fact. And I want to talk a little bit about why we're not going to use these softwares over here. And we are going to use the one software that I love and rave about and have been with for like literally 14 years.
Love it. Let's dive in. Now, let me get this out of the way just up front.
I don't have any dog in this fight. It's not like I hate Etsy or I hate, you know, Shopify or I hate Stan Store. In fact, I really respect and admire the founder of Stan Store.
He's a great guy. But at the same time, I'm in business to make the most amount of money possible.
And I know because I am so good at selling low ticket digital products, I know that those kinds of platforms are not the platform that's going to make you the most amount of money. And I really want you to understand the cons of each platform, why I don't like them, so that you could have the education and the information to then understand why I recommend the platform that I do recommend you sell your digital products on, which we're going to get into in a bit.
Now, first, let me get into my most controversial opinion, which is Stan Store. It is a very, very popular platform that many people who try to sell digital products use, but they don't do it successfully.
And fundamentally, the issue that I have with StanStore, as lovely as it is, as some people have seen success with it, it's rare, I would argue, relative to the actual numbers, but it's a platform that a lot of people attempt. So it's certainly a well -known platform. Here is the fundamental issue with it.
Anyone who is good at marketing and who is good at converting knows that when you give potential customers multiple options to do something, they will get what's called decision overwhelm or decision fatigue, and they will click away. So when you have a stand store, they always have the option for multiple things to buy, multiple orders.
You click the link, a bunch of different options pop up. We'll put it on the screen so you can see an example of what I am talking about. These give your potential customers four or five different choices and they often don't click anything at all.
They just click away. And so if you send 100 people to your stand store, if you're lucky, you get one sale. If you're lucky.
On the software that I use, on the platform that I use, I get an average of a six percent conversion rate meaning six in 100 people will buy from me and some of my pages on the software that i use convert at 25 meaning that for every 100 people that go to my store 25 of them will buy That is why I'm making millions of dollars selling digital products.
Yes, my products are great. Yes, I have a massive, you know, I do a lot of things that are right. But fundamentally, if the way we set up our stores to sell digital products are not set up the right way, in Stan's store's case, having too many options and the fundamental structure of how it's set up actually causes people to click away and not buy.
You're going to be swimming upstream. You have a very, very, very leaky boat. And if you're lucky, one little person can stay into your leaky boat.
The other 99 people are falling out of your boat. We don't want that. That's why I don't like Stan's tour.
Okay, so let me show you. what is wrong with stan store and we're going to go to the actual stan page and kind of talk about first big mistake they make is that you click on it and there's two different options right there so these people are like again i say this with love and respect because we're actually all connected it's a very tiny community i'm not here talking but i do want people to make the most amount of money possible this is why i'm talking about it so first mistake that i would argue that they make is that they have two different um options right away so you click it i already have to pick which one i want to do i don't want to click any of them so i'm going to click away That's the first most typical thing that will happen.
But let's say I'm unusual and I persevere and I click to the next link. Guess what happens? Oh, now I have one, two, three, four, five, six, seven, eight different choices.
Oh, and by the way, I can also link to everybody else's. to all the other social media platforms. And so what you do here is you create overwhelm for the viewer.
You have to remember the mindset that the average person on Instagram, as an example, is they're scrolling, they're scrolling, they're kind of bored, they're scrolling, they're barely moving their finger. They're at like peak apathy, okay? They're just scrolling.
If you can get them to go to your profile, which is a tremendous effort, and then if you're super lucky to then click the link here, which is already very rare now they have to decide which link am I going to click all over again and if you think about it this way every option that you create for them is an opportunity for them to say no and you're creating all of these different no's and they're most likely going to click away now you can compare that to what I do if we go to my profile I have one link just one link that goes directly to the one product I want them to buy.
This is a very, very highly converting page. I'll talk a little bit more about what it's created on and the software that I use in a little bit here. But this goes to the one thing that I want them to buy, which is my bundle of eight Instagram courses.
This is why I have such a high conversion rate, because there's only one thing that I want them to do, which is buy one product. That's the only thing that they can do is buy that one product. Very, very, very focused.
That's why I make so much money for my Instagram account. look there's a couple other things i don't like about stan i don't like that you can't customize your own domain so you can't make an own domain i don't like that you can't customize the way it looks so if you kind of notice everyone that uses stan store it looks exactly the same which is not good from a trust and credibility standpoint but i would say the biggest thing that i really really don't like about it is that it's creating a ton of different options we don't like that so if you're asking me which you're here stan store no go for me not if you want to make money now If Stan's store is a nightmare, Etsy is 10 times worse for a couple of different reasons.
The first is that on that platform, you don't own your customer base, which is insane to me because from a low ticket standpoint, so much of the money I make for my low ticket customers selling digital products is in getting my customers to buy for me again and again and again. But with Etsy. you don't have access to that entire customer base.
So you can't remarket. And backend marketing is the thing that makes you the money with a low ticket product. And by the way, in case you're wondering, 60 % of my customers buy from me again.
So if I was just hosting my digital products on Etsy, I would be missing out on 60 % of my revenue. So if I make $40 on Etsy, I could be making $100 on the platform that I use, which is why I use it. And so as much of a nightmare, Stan's story is Etsy, in my opinion, is even worse for that reason.
The other reason I don't like Etsy is because it's so insanely saturated. Think about how many people are all on one platform in one place. all competing for the same small pool of customers there's no trust there's no credibility there's no ability for you to like share your brand and share your story and get to know people which is how i get my customers to buy from me you probably have heard this before people buy from those they know like and trust and on etsy the only thing you know about the seller is one tiny little store name and one tiny little store icon you might as well pick the cheapest option and you're competing in a race to the bottom and i think customers are missing out on what is such a beautiful part of the journey i get to have with my customers my students get to have with their customers which is that relationship and that community that we get to build together so The biggest liability from Etsy standpoint is just the sheer lack of ownership of your customers.
You don't own your customers, which is like the whole game of Lotega. But then you also miss out on one of the most pleasurable parts of selling and owning a business from my perspective, in my opinion, which is getting to know who you're serving, getting to have that relationship with your customers, them getting to know you and you getting to know them.
It's beautiful. It's my favorite part about being in business. And you miss out on that on Etsy.
The other thing that I forgot that I hate about Etsy, but I think is I can't believe I forgot it, is that you can't even do order bombs and upsells with Etsy. not only do you not get your customers and you get to don't get to remarket to 60 like the way i do where i get to get 60 of my customers to buy again so not only do i lose the ability to remarket to my customers on etsy i don't even have the option to do what is the second most profitable thing which is get them to do order bumps and upsells so let me give you an actual example put a screenshot on here but a very typical customer path for me would be they a customer buys the initial let's just say 24 product okay so they buy the 24 product That's $24.
That's amazing. Most people stop there. Most students who don't do what I teach, most people who don't do what I teach, they would just stop there and get one $24 order.
I have an entire order bump and upsell funnel where I'll take that $24 order and turn it into a $400 order by doing order bumps and upsells. You can't do that on Etsy. And that is where so much of the profit, the money that you take to your personal bank account, that comes from order bumps and upsells, just like it comes from getting your customers to buy again and again.
And so if you sell your digital product on Etsy, you are literally missing out on two of the most important factors for doing well, making a lot of profit, making a lot of actual cash in your bank with digital products, which is remarketing to your customers and order bumps and upsells. Etsy. Nope.
Now look, this is napkin math, but my content, my people behind the camera are wanting me to give you a little bit harder numbers here. So here's napkin math numbers. Let's say that we use last month's numbers.
I made $1 .5 million on selling digital products on the platform that I use. If I was using Etsy and working just as hard as I did, instead of making $1 .5 million, I would probably make maybe 20 ,000. It's that different.
So that is why I push so hard. to not be using things like stan store to not be using things like etsy or not be using things like shopify because you are missing out on all that fat juicy stacks of cash going into your bank account at the end of the month now the final one shopify i get asked about a lot less i think people understand that shopify is not really good for digital products so they tend to stay away from it but it's worth touching on primary reason is that Shopify, it's a very well -known platform.
A lot of people know it, but where its strengths are is in selling physical products. So a lot of dropshippers use it. A lot of e -commerce guys use it.
And it's great for that. That's great for what it does. But when you're selling a digital product, you're not selling something that is shippable and you don't need the infrastructure of Shopify.
It's built to sell physical products. And so in my opinion, Everything that I said about Stan Store and Etsy holds true for Shopify with the addition that if you use something like Shopify, you're not taking advantage of one of the best parts of selling digital products, which is it gets to be simple.
You don't have to have a massive, complicated product inventory. shipping. You don't need any of that structure.
And so why would you set up something that is not optimized for digital product conversions, that is not optimized for digital product infrastructure? Why would you build something on a very heavy, bogged down system that works for what you need it for, which is physical products? It's great for that.
But why would you not take advantage of something that is the best part of digital products, which is the ease and simplicity of scaling? So in addition to it being bad for conversions. for digital products, in addition to it not being unique, all of those things, in addition to all of that, it has the additional negative of being heavy infrastructure.
So I don't like Shopify. I get asked about that every so often. I get asked about that, at least for digital products.
Shopify, no. It's fine for other things. Now, let's talk about what I do like, what I do love, a platform that has made me over $25 million, which is so crazy to even say.
Most of those millions being made in the last year and a half, by the way. So it was like $63 in my first year. And then $350 in my next year.
Didn't know about this software, by the way, when I was struggling. But once I got on, I'll say the name of the software. Once I got on SamCart, which is the name of the software I use, I started making really good money.
I really, really, really like SamCart. So much so, yes, I have, okay, let me go get them. Let me show you my SamCart plaques.
Oh, okay. These are my SamCart plaques. I got my first SamCart plaque.
This is the software I use. I got my first SamCart plaque for passing a million dollars. And then about a year ago, I got my SamCart plaque for passing $10 million.
Ironically, I'm now at $25 million. So I need another plaque for $25 million SamCart. You guys need to send me one.
I want a little like, I want like a red one or something. I need a different plaque. But here's why I like SamCart.
Here's why I think everyone should be selling their digital products on SamCart. they are optimized for conversion. I have tried pretty much every checkout page software out there.
Go High Level, ClickFunnels, Thrivecart, anyone you can think of, I've tried and have not liked. I like SamCart because even though I'm sending hundreds of thousands, literally, of traffic to my pages every month, which is an insane volume. It's like, I think it was like 97 ,000 checkout page visitors a month which is insane i still have a six percent conversion which if you've been in marketing for more than two hot seconds you know that that is an incredibly high a very very insane high conversion rate especially at that scale and it's because sam cart sets things up so that i get the max amount of people to buy from me when they hit that page which is different than stan store which is different than etsy which is different than shopify which is different than all the other platforms i've used and so if i'm going to do the work to get those people to go to my page i want to be sure i am sending them to a page that is going to make me the most amount of money per
visitor the most amount of money possible now there's three reasons why sam cart does this really well the first reason is that it's one product which is one choice so i'm not if you think about the difference between that versus stance or etsy there's multiple products there's so many different things you can buy so many different options you can click away you can maybe do this maybe you do that it's too many things with sam cart it's one choice it's one product.
And that leads me to the second thing that I really like about it, which is I can take the payment information right there on the same page. This removes friction. I don't have to add to cart and then it's kind of janky and an unsmooth checkout page on the next.
No. Oh, and by the way, there's no menu at the top. There's no multiple choices.
There's no additional products that I can click away from. Kind of like on Stancer where there's a bunch of different things. It's a stream list from top to bottom.
There's Only one thing that it leads you to, which is you putting your credit card info in. That's the only thing that they can do.
That's why I get so many people to give me their credit card information. It's on purpose. The last thing that it does is it seamlessly integrates very strategically, very intentionally, the concept of a order bump funnel, a low ticket digital funnel.
Now, don't get confused. People might see this and be like, but I thought I wasn't supposed to offer more than one product. You are not.
It's one product. But if you think about the way SamCart does it, and we'll put it on the screen so you can see, it's literally one product at a time. So first you add the product.
Then you have the option to push and add one extra product to your cart. It's an option to do one extra thing. That'll double your order value right there.
Then you check out. There's no related products. There's no menu item at the top.
It's literally just that. And then you go to what's called the first upsell page. Do you want to buy it?
You add it to your cart. That's it. There's nothing else to do on the upsell page except add that product to your cart.
That's it. Then after you add that product to your cart, you could take it to another one. Nothing else you can do on that page.
Just add it. One of the most important concepts of a highly converting page is there's only one thing I can do on that page. And so it breaks down the funnel and offers you those things, but it offers it to you one at a time.
That is why I make so much money from SamCart. Okay, now what I'm gonna do is show you how easy it is to make a beautiful page in SamCart. I'm literally gonna show you.
So we're here in SamCart. You can see here our last 30 -day window in the last month, $1 .5 million. It's...
Blows my own mind. Super easy to do this. Let's go to SamCart.
We're going to create a product. We're going to call it test Maria product. Let's charge $27 for it because I always recommend that you charge $27 for it.
Sure, we'll collect taxes. You can add a digital download. I'm just going to upload literally anything.
I just want you to see how easy this is. We'll just upload that picture. Then we're going to Create the product.
New product. Created. Now, let's start designing.
Okay. I want you to see how easy this is. This is my checkout page.
Now, all I have to do, drag an image. Drag some bullet points. Oh, and you know, look what it's doing.
Oh, what's the last thing I can do? Oh, it's just to place an order. It's to enter my credit card info in.
Oh, this is so easy. It's lovely. Oh.
I just love Sam Kurtz so much. I think when you make $25 million with any software, you're going to have a soft spot in your heart for that software. So it's probably partially it.
Okay. One thing that I want to show you is the template that I think everyone should use. By the way, you should always use two column checkout.
We did a ton of, it's very easy to switch it. I'm doing it right now as we speak. You should always use the two column checkout.
We always make a little bit more money when we do two column versus like one column. So that's a pro pro tip for you guys. Bam.
Obviously we don't have stuff in there. I can show you how easy it is to add stuff. If you want to actually put a real image in there.
Look at this. Just choose from my image library. Oh, we'll just put that smexy little thing in there.
And let's put in a headline.
We'll make that. Oh, wow. That's pretty big.
Let's make that smaller. Oh, how easy is that? Oh, so easy.
This could not be easier, you guys. If you want to do things like a countdown, you can do a little countdown. You like to make them a little smaller.
So you can do. Like that countdown. I mean, again, like you see how easy this is.
This is not hard at all. By the way, don't do countdowns unless you're actually like properly doing real urgency. Don't make up fake countdowns.
It's not a good look. You can do a little progress bar. Be like, oh, we like this one.
Spots are 50 % of the way full. Like how easy is this? This is so easy.
Oh, and then what I want to save? Bam. Oh, and I want to make sure it looks good on iPhones, which you should because most people are going to traffic on iPhones, especially if you're like selling digital products the way I do, which is with social media.
you can very quickly if we edit this you can just switch here oh that's too big for a mobile phone let's make that smaller oh that was so easy let's make it a little smaller like guys i'm literally doing this in six seconds this could not be faster or easier easy peasy lemon squeezy i'll give you one more pro tip before i end this on the checkout form always do the billing address um because it will help with you'll get more transactions to go through because a lot of banks won't process um a transaction unless there's a billing address associated with it.
And so SamCart, in my opinion, that should be a default. They don't have that in there as a default, but they should, in my opinion. So that's like one of my only complaints is that.
You can do Klarna and Afterpay if you want to. You can connect to PayPal. Obviously, credit cards.
It just could not be easier. Easy peasy lemon squeezy. I love it.
now if you want to make real money selling digital products i cannot recommend sam cart enough highly highly recommend it obviously i'm biased i've made 25 million dollars with it but i have students who have made hundreds of thousands of dollars one of my students just hit three million dollars guess what platform she uses it's sam cart and so we all recommend it i talked to them they decided to give me a free trial um for you guys so you can just use a free trial check it out see how easy it is can't recommend it enough i think one of the most important things they want you to know about starting a digital product business is that it's so much more accessible and it's so much easier than you think it is you just need to know what to do you literally just need to follow the steps people like me we've done all the hard stuff we figured out all the softwares we figured out what makes a product sell versus what makes a product not sell we figured out what price you should charge versus what prices you should never charge and i get asked so many different questions about this so what i decided to do was put together a little
compilation of tutorials to help you start a successful digital product business i have all these step -by -step tutorials i have all these templates all these worksheets things that are going to make it so easy for you to see success with your new digital product business i cannot recommend it enough i put it together in a little course it's 27 so it's really really inexpensive it's highly highly worth it go check it out we'll put it on screen here so you can kind of see what it looks like look i'll just say this 25 million dollars selling digital products we have learned a lot of what to do and what not to do but what i would love to do with this little course that i put together will show you what to do is how to do it the right way the first time i have made pretty much every mistake you can possibly make i've lost hundreds of thousands of dollars trying to start a digital product business the wrong way and i really just want you to know here's what to do
follow this step one do this step two do this step three do this and don't do all these things over here so that you can see success a lot faster than i did because frankly it took me a really long time to do it because i was doing it the wrong way and so that's why i created that course so you can see results a lot faster the name of the course is literally how to start a successful digital product business guess what you're going to learn you'll learn how to start a successful digital product business i can't recommend that course enough i will see you on the inside go grab it
The Hook

The bait, then the rug-pull.

Maria Wendt opens with a $1.5 million month and a hot take: stop selling digital products on Etsy, Stan Store or Shopify. The next twenty minutes are a case for one-choice checkout pages.

Frameworks

Named ideas worth stealing.

14:15list

One Product, One Choice

  1. One product, one choice
  2. All on one page
  3. Order bump funnel

A checkout shows a single product, takes payment on the same page, then offers one bump and one upsell at a time, each with only one possible action.

Steal forany low-ticket checkout or funnel
CTA Breakdown

How they asked for the click.

VERBAL ASK
20:14product
“The name of the course is literally how to start a successful digital product business.”

After the SamCart trial link, she pivots to her $27 course with a story of her own mistakes and a step-by-step promise.

FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Storyboard

Visual structure at a glance.

hook
hookhook00:00
Stan Store
valueStan Store02:18
Etsy
valueEtsy05:50
SamCart
valueSamCart14:00
walkthrough
valuewalkthrough16:20
course pitch
ctacourse pitch20:14
Frame Gallery

Visual moments.

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Watch next

More from this channel + related breakdowns.

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Maria Wendt · Interview

How to Create a Viral Digital Product

A low-ticket product team doing 13,000 orders a month sits at one table and explains what they fix in other people's products: the niche, the funnel, the mockup, the colors and the copy.

November 5th