Modern Creator
Why Modern Creator?
Maria Wendt · YouTube

How I Market My Digital Products (FREE COURSE)

A solo creator opens her notebook, her ManyChat dashboard, and her email inbox to show exactly how $500K a month in digital-product sales gets split across Instagram, email, and $5-a-day ads.

Posted
1 years ago
Duration
Format
Tutorial
educational
Views
135.2K
6.2K likes
Big Idea

The argument in one line.

Digital-product revenue comes from three channels run one at a time and stacked over years — Instagram content into a keyword-triggered ManyChat funnel, a daily nurture/pitch email rhythm, and $5-a-day ads — not from doing everything at once.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You sell (or want to sell) a digital product — course, ebook, template, checklist — and have no repeatable way to market it beyond posting and hoping.
  • You have some audience or content habit already (an Instagram account, an email list) and want a structural blueprint for turning it into consistent sales.
  • You're intimidated by paid ads and want to see what a genuinely simple, low-budget ad setup looks like before writing one off as 'not for me yet'.
  • You want a real operating cadence — what to post when, what to email when — rather than another 'post consistently' platitude.
SKIP IF…
  • You're selling a physical product or a service with a sales-call close — this funnel is built around instant self-checkout digital products.
  • You want a deep technical ManyChat or ad-platform setup walkthrough — this video shows the strategy and results, not click-by-click configuration.
TL;DR

The full version, fast.

A digital-product seller who scaled to $11M+ lifetime revenue and $500K+ per month breaks her marketing into three channels: Instagram (25% of revenue), email (25%), and paid ads (50%). Instagram runs on a simple loop — content pitches a keyword, ManyChat auto-DMs a checkout link when someone comments it — spread across three daily reels, one carousel, and one story, with 80% of content repurposed from a single source. Email runs a daily nurture message plus a pitch email every other day, building trust so pitches convert; a collected email address is worth roughly $6 over time. Ads are three simple types — lead ads for email capture, retargeting ads for near-buyers, and sales ads for scaling — run at $5/day and built from whatever content already performs organically. The through-line: build one channel to competence before adding the next, and let volume compound over years rather than switching strategies.

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Chapters

Where the time goes.

00:00 – 02:01

01 · Introduction: $63 to $500K/month

Credibility stack (200-250 sales/day, $11M+ lifetime), the promise of a no-fluff full teardown, and the reveal that her first year of selling digital products earned only $63.

02:01 – 05:01

02 · The three-channel revenue split

Draws the pie chart on her iPad: Instagram 25%, email 25%, paid ads 50% of monthly revenue, and previews that each channel gets broken down in turn.

05:01 – 10:01

03 · How the channels stacked over time

Instagram used to be 100% of revenue; ads were added later (starting around 5% and scaling), then email — each channel added one at a time as capacity grew, not all at once.

10:01 – 15:01

04 · The Instagram funnel: content, keyword, ManyChat

The three-step funnel — content pitches a keyword, a viewer comments it, ManyChat auto-DMs the checkout link — walked through on the whiteboard before switching to a live ManyChat screen share.

15:01 – 18:01

05 · Live ManyChat funnel walkthrough

Screen-shares an actual ManyChat automation: 20,000+ keyword comments, roughly 6% conversion, about 389 sales and $15,560 from one funnel using a $40 average order value.

18:01 – 22:01

06 · The daily content schedule

Three reels a day (b-roll 7AM, selfie 3PM, studio 5PM), one nurture/CTA carousel at noon, one CTA story in the morning — all timed through repeated testing, with 80% of the content repurposed from a single source.

22:01 – 25:01

07 · Instagram content examples

Live scroll through her actual Instagram: b-roll reels with keyword CTAs, selfie reels for nurture, studio reels, and how comments feed into email collection via ManyChat and ActiveCampaign.

25:01 – 30:01

08 · Carousels and Stories in action

Shows a vulnerable nurture carousel ('things you may have that I don't, even though I'm a millionaire') alongside a lead-generating carousel, and explains why Stories are kept strictly CTA-only after personal content tanked views.

30:01 – 35:01

09 · Transition to email: why it matters

Pivots from Instagram to email, framing email as the channel that continues the nurturing relationship Instagram starts, with an unusually high open rate credited to personal, transparent writing.

35:01 – 38:01

10 · The exact email schedule

One nurture email every morning at 7AM PST plus one pitch email every other afternoon at 1PM PST, with the reasoning that unsubscribe rates don't change even at two emails a day because most subscribers never see most emails.

38:01 – 42:01

11 · Real nurture and pitch emails

Scrolls through a month of actual sent emails, showing the alternating nurture/pitch pattern, short high-converting pitch emails, and how repurposed email content becomes reels and carousels.

42:01 – 45:01

12 · What an email address is worth

Values each collected email address at roughly $6 in future revenue against a 50-cent acquisition cost via lead ads — about a 12x return — while noting email is the slowest of the three channels to pay off.

45:01 – 50:01

13 · Why ads are simpler than they seem

Reframes ad anxiety: if you can post a picture to Instagram, you have the skill to run a $5/day ad, and results (sales) typically show up within 24-48 hours regardless of niche.

50:01 – 55:01

14 · The three ad types

Lead ads for email capture, retargeting ads (with a coupon) to recover near-buyers who didn't check out, and sales ads to scale whatever already performs organically.

55:01 – 57:01

15 · Student ad results and her own ad origin story

Shares her own fear of running ads before crossing seven figures, then reads student results — sales within 24-36 hours, a 4x return on a $70 spend — as proof the fear is worse than the reality.

57:01 – 59:01

16 · Recap: pick one channel and master it

Recaps the three strategies and the central piece of advice: there's no wrong channel to start with, but master one before adding the next, the way she built Instagram, then ads, then email.

59:01 – 1:01:58

17 · Sign-off and next video

Points to a follow-up video on setting up the $5/day ads step by step and thanks viewers for staying through the full course.

Atomic Insights

Lines worth screenshotting.

  • A creator who made $11M+ selling digital products earned only $63 in her first year before figuring out how to market them at all.
  • Revenue splits three ways across a $500K/month digital-product business: 25% Instagram, 25% email, 50% paid ads.
  • The entire Instagram funnel is three steps: post content that pitches a keyword, a viewer comments the keyword, ManyChat auto-sends them a checkout link.
  • One ManyChat keyword funnel with 20,000+ comments converted at roughly 6%, generating about $15,560 from a single low-ticket funnel.
  • 80% (by her own estimate, sometimes 90%) of all posted content is repurposed from one original piece, reshaped into roughly 15 variations.
  • The daily content quota is three reels (b-roll at 7AM, selfie at 3PM, studio at 5PM), one nurture carousel at noon, and one story in the morning — all timed from repeated testing.
  • Adding personal, non-CTA content to Instagram Stories tanked story views from 50-60K down significantly, so Stories are kept strictly resource-and-CTA focused.
  • A collected email address is worth an estimated $6 in future revenue, while a qualified email captured via lead ads costs about 50 cents — roughly a 12x return.
  • The email rhythm is one nurture email every morning (7AM) plus one pitch email every other afternoon (1PM), with unsubscribe rates unchanged even at two emails a day.
  • Because most subscribers only see a fraction of what's sent, a creator emailing 10-11 times a week is lucky if any one subscriber sees three of those emails.
  • Ads run at $5/day using three types — lead ads (email capture), retargeting ads (recover near-buyers with a coupon), and sales ads (scale what already converts).
  • New ad campaigns are built from whichever organic content already performed well, not from ideas invented cold for paid media.
  • Students with no prior ad experience have reported first sales within 24-48 hours of publishing a $5/day ad, including a 4x return on a $70 spend.
  • The stated growth rule is to master and scale one marketing channel at a time rather than running Instagram, email, and ads simultaneously from day one.
  • 400,000 of her Instagram followers were earned entirely without ever using a rented studio for reels — the studio reels came later and are optional, not required.
Takeaway

Three channels, run one at a time, compounding over years.

WHAT TO LEARN

The path to consistent digital-product revenue isn't doing everything at once — it's building one channel to competence (content-to-keyword-to-checkout, or a daily nurture/pitch email rhythm, or a $5/day ad) before layering on the next.

01Introduction: $63 to $500K/month
  • A single year of earning $63 doesn't mean the underlying product or niche is wrong — it can mean the marketing system around it hasn't been built yet.
02The three-channel revenue split
  • Knowing the percentage split of revenue by channel changes where you invest time — a channel that feels most visible (like Instagram) isn't necessarily the biggest revenue driver.
03How the channels stacked over time
  • Revenue channels were added sequentially over years, not simultaneously — Instagram first, then ads, then email — which kept the workload sustainable at each stage.
04The Instagram funnel: content, keyword, ManyChat
  • A single automated keyword funnel (comment a word, get a checkout link) replaces manual outreach entirely once the content is published.
05Live ManyChat funnel walkthrough
  • A single funnel with 20,000+ keyword comments and a 6% conversion rate can produce five figures in revenue from one piece of content.
06The daily content schedule
  • Repurposing one piece of content into many (reels, carousels, stories, emails) is what makes a heavy daily posting schedule achievable without constant new creation.
  • Posting times were set through repeated testing, not guessing — what works for one audience's timezone habits may not generalize without testing your own.
07Instagram content examples
  • Comment-to-email capture (via keyword automation) turns ordinary engagement into a growing list, not just vanity metrics.
08Carousels and Stories in action
  • Separating 'nurture' content (no ask, builds trust) from 'pitch' content (a direct ask) on both Instagram and email keeps audiences from feeling pitched every time they show up.
  • Adding personal, off-topic content to a channel built for a specific job (Stories = CTA) can quietly tank the metric that channel exists to serve.
09Transition to email: why it matters
  • An email list works best as a continuation of the trust built on other platforms, not a cold, separate audience.
10The exact email schedule
  • Increasing email frequency doesn't reliably increase unsubscribes, because most subscribers never see most of what's sent — low visibility per email is the norm, not a failure.
11Real nurture and pitch emails
  • Short, direct pitch emails can outperform long persuasive ones once trust is already established by prior nurture content.
12What an email address is worth
  • A collected email address has a calculable future value (here, roughly $6) which can be weighed directly against what it costs to acquire one through ads.
  • Email is the slowest channel to convert new contacts into revenue, so its payoff should be measured over months, not days.
13Why ads are simpler than they seem
  • Paid ads don't require production skill — a simple, low-budget ad built from proven organic content can generate sales within 24-48 hours regardless of niche.
14The three ad types
  • Deciding what to advertise starts with what already performs organically, not with inventing new ad concepts from scratch.
  • Retargeting people who almost bought (with a small incentive like a coupon) captures revenue that's otherwise lost to abandoned checkouts.
15Student ad results and her own ad origin story
  • The emotional fear around running ads is usually larger than the actual difficulty or risk once a simple, tested process exists to follow.
16Recap: pick one channel and master it
  • There's no universally 'right' channel to start with — the better question is which one you can realistically commit to mastering first.
17Sign-off and next video
  • A step-by-step follow-up resource (not just the strategy overview) is what turns 'I understand the concept' into 'I actually did it'.
Glossary

Terms worth knowing.

ManyChat
A chatbot/automation tool that watches Instagram comments or DMs for a specific keyword and automatically sends the commenter a pre-set message, such as a link to a checkout page.
Keyword funnel
A content-to-sale sequence where a post asks viewers to comment a specific word, which triggers an automated DM containing a link, replacing manual outreach at scale.
Nurture email/content
A message meant to build trust and familiarity with an audience — personal stories, education, vulnerability — without asking for a sale.
Pitch email
A short, direct email whose sole purpose is asking the reader to buy a specific product, sent on a separate cadence from nurture content.
Lead ad
A paid ad whose goal is collecting an email address (a 'lead') rather than an immediate sale.
Retargeting ad
A paid ad shown specifically to people who visited a checkout page or added a product to cart but did not complete the purchase, often paired with a discount.
Sales ad
A paid ad built directly around driving a purchase, typically based on content or offers already proven to convert organically.
Order bump
An additional low-cost item offered at checkout that a buyer can add with one click, raising the average order value above the base product price.
Return on ad spend (ROAS)
The ratio of revenue generated to money spent on an ad — a 4x return means $1 spent produced $4 in sales.
Resources

Things they pointed at.

20:58toolManyChat ↗
20:58toolEcamm Live ↗
21:01productRepurposing Content Guide ↗
00:00product$1 Business Courses ↗
00:00toolSamcart ↗
1:01:58linkHow to Set Up $5/Day Ads That Get Immediate Sales (follow-up video) ↗
Quotables

Lines you could clip.

02:33
“In my first year before I figured out how to market my digital products, I made $63.”
Stark before/after number, instantly relatable to anyone starting from zero.→ TikTok hook↗ Tweet quote
17:20
“389 orders times $40 per order equals $15,560. That's how that works.”
Concrete funnel math that makes the abstract 'ManyChat funnel' feel provably real.→ IG reel cold open↗ Tweet quote
48:54
“We're basically taking a 50-cent investment and turning it into $6. So we're 12x-ing our investment.”
Clean ROI framing for the value of an email address.→ newsletter pull-quote↗ Tweet quote
49:24
“Emails are the slowest.”
Blunt, counter-marketing honesty about the channel most creators oversell.→ TikTok hook↗ Tweet quote
40:45
“When you email three times a week, half your email list doesn't even see any of your emails that week at all.”
Reframes the fear of 'emailing too much' with a surprising stat.→ IG reel cold open↗ Tweet quote
10:11
“We spent 200,000 on ads last month. That was nuts.”
Scale flex that grounds the ad-spend numbers discussed later.→ TikTok hook↗ Tweet quote
58:10
“I started my campaign at 6AM, and I have already made over a 100 sales. I'm in shock.”
Real student testimonial with a specific, fast timeframe — strong social proof clip.→ IG reel cold open↗ Tweet quote
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogystory
00:00I've gotten pretty good at learning how to market my digital products. I've made over $11,000,000 selling digital products, and this video is going to be a masterclass in learning how to market your digital products from someone who's actually done it at quite a tremendous scale.
00:17So I'm selling about 200 to 250 digital products a day.
00:22I've taught tons of students how to market their digital products, and this is not gonna be one of those YouTube videos that you watch the entire thing and it's filled with fluff and you learn absolutely nothing about marketing digital products when you're done. I'm gonna teach you literally everything that you need to know.
00:38So I'm gonna go over, um, the different platforms that I market my digital products on. I'm gonna break down how everything comes together.
00:45I'm gonna show you my thought process. I'm gonna share my content schedule with you, the times I the best time of day, literally, to market your digital products. Um, at the end of this video, you're gonna know literally everything that you need in order to market your digital products no matter what you're selling, what industry you're in.
01:02My students are in all kinds of random industries, which by the way, you can make money selling digital products in any category, any industry, no matter how weird or random you think it is or how unsure, you're like, oh, will this work?
01:14If you actually know how to market digital products, you can market it and and sell digital products in any industry, and my students are, like I said, they're literally in all the industries.
01:24So if you see me look down, it's because I have two massive pages of notes. I think this is gonna be quite a comprehensive video.
01:33I want you to know that for me, digital products has obviously changed my life. To be able to create a product once and sell over and over and over again creates it's pretty much the definition of passive income where you're making money pretty relatively hands off.
01:49There's some work that you need to do, obviously, but for the most part, it's it's changed my life. I'm a single mom, so I have one little toddler, and it allows like, literally yesterday, we went to the beach.
02:04We, um, went and I drove to see my sister, and then we went to our pool. So we did nothing but play and see friends and have a lazy, relaxing day, and I made, like, 11 or $12,000 yesterday.
02:16When I checked before I went to bed, it was probably higher when I woke up this morning. So selling digital products has obviously changed my life, but it took me a hot second to figure out how to market my digital products.
02:28So if you're kinda feeling like I have no idea what I'm doing, that's really normal. In my first year before I figured out how to market my digital products, I made $63. So going from $63 to $11,000,000, obviously, big gap in what I was doing because what I was doing at the year, literally $63 in a year, clearly, I had no idea what I was doing.
02:52So I'm making this video because I'm sharing with you that literally everything that I do to market my digital products, stuff that it's taken me years to figure out. I want you to have that information right now. And so first, though, I wanna normalize that if you are feeling overwhelmed and you are feeling confused on how to market your digital products and you're like, I just don't know what to do, that's really normal.
03:16So I just want to normalize that for you because, look, I'm not smart. I wasn't born knowing this.
03:23Like I said, I made $63 in my first year. Like, it's super normal. But I then really experimented with the marketing.
03:31I really tried a lot of different things. I know not just what works, but I know all the tons and tons and tons of things that don't work because I tried them and they didn't work. So these videos, this video in particular, took me a long time to prepare for it, but I'm doing it really on purpose because I want you to be able to market your digital products a lot faster than I did.
03:52So I want you to learn from all the mistakes I made, basically. So let's do this.
03:58I have my iPad here. What I wanna do first is kind of walk through. So I make at least $500,000 every single month for my digital products.
04:06Last month was my first $600,000 month, and I do I know those are big income claims, so I do share in several different places, not just the profit and loss statements, but I also share, like, my personal tax returns.
04:18So last year, for example, I paid a million dollars in taxes. My tax liability was a million dollars, which is a separate conversation. I'm hoping it's less this year because that was a ton of money just to give to the government, but I share tax returns on my website.
04:32I also share income proof on my website because I get it. Like, $600,000 in one month selling digital products, that's a big income claim, so I do understand the skepticism, and that's why I'm perfectly happy to just share everything transparently because dude, everyone else in this space is like happy they made $10,000 a month from digital products, which is fine, but if I were you, I think you should be listening to someone who's done this for a long time and has done it before the whole digital product thing was trendy.
04:57I've done it for a very long time, and I do it at quite a significant scale, and that's why I sit here and make these videos because I truly believe I actually know what works and what doesn't work. So having said that, let's see here.
05:11I wanna show you the breakdown of those the $500,000, basically. Let's just start there.
05:18So I make about 500 well, just for easy math, we'll we'll say $500,000, and I make it from three different platforms.
05:25There's three different marketing platforms that I that I market on, and the split is kind of like this. Okay?
05:32So this will be the first one. Just gonna quickly color this in so you can kinda see, like, where I'm marketing, how I'm marketing, and then what the percentage is too, like, what percentage each one of these three platforms that I market my products on, what percentage of revenue they bring in, just so you can understand, because we're about ready to break down all of these three platforms, and so I really want you to be able to see and understand, okay, this is where it's coming from.
05:57So Instagram is 25%, And then email, also 25%.
06:12Ads, 50%. Now bear with me on the ads because I'm gonna talk about it.
06:20I always tell, just hang with me. I tell people, if you can make a post to Instagram, you can run ads. So our ads that we run are really, really simple, and you get sales within twenty four hours of publishing them.
06:31So bear with me on ads. We do it because it works. This is one of the things that's really different that I do from other digital market digital product sellers.
06:39Um, I actually know how to run ads that are super profitable, super easy to set up, and because no one's doing it, I get to dominate the space, and I want you to have a piece of that too. So what I'm going do in this marketing video is I'm going to break down each of these three platforms that I use, so ads, Instagram, and email, and we're going to break down exactly what I do on each platform.
07:02So I'm gonna tell you this is what I do on Instagram to get sales. I'm gonna show you my funnels. I'm gonna show you everything.
07:07Then I'm gonna pull up my emails and explain to you what I do with my emails, and I'll literally show you the emails that I send that gets me sales. And then same thing with the ads. I'm gonna break down the ads, excuse me, I'm gonna break down the ads and show you what I do in the different kinds of ads that we send and what your thought process should be as a beginner when it comes to selling, or like running ads.
07:27So we're gonna break this all down. Okay. Let's go into Instagram.
07:35I wanna show you that one first. I get the most questions about Instagram. You probably are surprised to see that Instagram is such a small percentage, but I kinda wanna show you, like, how this works.
07:47Right? So typically, I just wanna show you, like, what this looks like and how I've stacked my revenue.
07:53Because I used to be making $100,000 a month, then I jumped up to $200,000 a month, then I went to, like, 300,000 a month, 400, 500, 600.
08:01I wanna show you how this works. Okay? So I started off with pretty much a 100%.
08:07Again, this is just rough numbers. Right? But pretty much, once upon a time, most of my sales, so just say a 100% for easy math, it's not exactly a 100%, but just for easy math, essentially, a 100% of my sales were coming from Instagram.
08:23K? Then what I did was, like, let's let's start running ads.
08:29So then actually, I'll do it this way. It's like, let's start running ads. So then ads became, like, 5%.
08:38And then I slowly over time looked up, and I was like, Ads are Instagram is no longer 100% of my revenue, and that's basically what I'm trying to tell you here is that this if we go back here, this one, Instagram, used to be a 100% of all the sales I was making.
09:03Then I figured out ads, really, with my sister, then email.
09:07Now this used to be, by the way, this is, like, meta, so was, like, Instagram and Facebook, but I don't want it to get overly confusing. The thing I want you to think about is that you shouldn't be doing all of and I'll talk about this a little bit later too. You shouldn't be doing all of these platforms at once.
09:20You should be doing them one at a time. That's worked so well for me in order to just scale and do it sustainably to where even though it's the same revenue so for example, I probably make around, like like, quite almost $200,000 on on Instagram's platform.
09:43Right? So I'll just put dollar amounts on here. Again, this is rough estimates.
09:47I I it's could be slightly more. It could be slightly less, but just rough estimates off the top of my head. We'll just say this is 200 k.
09:54It'd be $1.50. It's probably closer to one fifty, but just for easy math. Yeah.
10:00It's probably, like, one fifty. I like to be super accurate. One fifty k, one fifty k, give or take, and then this is, like, 300,000.
10:11We spent 200,000 on ads last month. That was nuts. So I'm sharing that because I want you to remember that at one point, I was only making a $100,000 a month.
10:22So this a 150 k really hasn't changed. We've always made around a $100,000 per month from Instagram. We just added email on at some point, and then boom, we were at $300,000 a month, and then obviously ads just continued to scale up, and that's pulling in a ton of money as well.
10:36And the reason I'm sharing that is because I have already to break down everything that I'm doing on all three of these platforms, and all the content that I do and all the emails that I send and all the ads that we run, and I want you to remember before I go into all of this is that I did it one platform at a time, and I did it slowly, and I did it sustainably.
10:56So what I do to market my digital products, it's going to feel like a lot, but I want you to remember that I'm pulling in over half $1,000,000 every single month. So it makes sense that it's a lot.
11:05If you want a portion of that, do a portion of what I'm doing, but I promised you at the beginning of this video that I was gonna literally show you what I do to market my digital products, and that is, I'm keeping that promise, that's what I'm gonna do. So just keeping that in mind, I want you at the end of this video to walk away with a marketing game plan that you feel good about, that you feel like you can do.
11:24So you're gonna get to see everything that I do, and then you can make a decision. This is the part of it that I want to do.
11:33This is the part of what Maria does that I'm going to do to market my digital products. So let's do Instagram.
11:42First thing that I want you to know with Instagram is this essentially, funnel. This is like the oh, shoot. What happened here?
11:49This is the most important thing. Content is the first step.
11:55Keyword, I'll explain what this means, is the second step. And then ManyChat, you may have heard of it. It's a software, is the third step.
12:03So it's basically a ManyChat funnel like that. So, basically, you're gonna start with a piece of content, and I'm gonna break down all the the content that we do.
12:15So reels, I'm gonna break down reels and what I do for reels. Carousels, I'll break down carousels, and then stories.
12:23I'll break down stories as well.
12:28I you have all of this content. That's the first step, and I'll, again, I'll break down the content that I do.
12:34The content is going to pitch a keyword, so it might be you may have seen it on Instagram before. You're like, comment guide or start or link or freebie, whatever.
12:49Comment the keyword to get x y z resource. That takes them to the sales page or the checkout page, right, where they put their credit card information in, and they buy.
13:04That is the Instagram funnel. That is how I market my digital products on Instagram. I, over and over and over again, make new content, whether it's reels or carousels or stories that have them comment a keyword.
13:19The keyword automatically triggers the link to my checkout page being sent to them.
13:26So you have all these people commenting all these keywords, and then a percentage of them, about 6% of them, see the product that I'm offering and they buy. That's the process.
13:38Now I'm gonna show you let me see. When does it make sense to show you the Instagram funnel? I'm gonna show you the Instagram or the ManyChat funnel right now.
13:46ManyChat is the software, just so you know what ManyChat does. ManyChat is the software that notices and observes that the keyword has been commented and automatically sends in the link to the funnel, and what's great about that is that all the work that I this is why I say it's not completely passive, because you still have to make the content.
14:02Right? But once I publish the content, all of this happens automatically. And Instagram, I'm gonna talk about this a little bit later, Instagram, I might publish a reel or make a reel, and we'll talk about content a little bit later, but I'll publish it, and then throughout the entire day, I'm making sales.
14:22And if some sometimes some of my content goes viral. Right? Like, a lot of my content will go viral just because I've done it for enough time to know I know what to do to make content go viral, then I might that piece of content might last a week, and I'm making sales from content I made a week ago.
14:37We'll go into the actual content. I also do a lot of repurposing, so I wanna talk about that because that helps a lot. What I'm gonna do now is I'm gonna pull up my ManyChat funnel so that you can kinda see this in action and just get a sense of like, oh, this is what it looks like for a keyword to be commented, and then a link to the checkout page being sent.
14:56So I'm gonna pull that up for you right now so you can see that. Hang on. I think I missed that up.
15:02Alright. Cool. Oh, that's what I did.
15:04Okay. Okay. Perfect.
15:08I'm gonna go pull up the ManyChat funnel. Okay. So let me pull up ManyChat here.
15:12There we go. So as you can see, this is really simple. So this is the ManyChat software.
15:16I am gonna link to it down below so you can get a free trial so you can test it out. I've used ManyChat for a really, really long time. I just recently set up an affiliate link for it, but let me show you, like I think I've had ManyChat for like like ten years almost.
15:29Back before it was it was like a totally different thing that people used it for, but basically, this is what happens. People will comment the word batch.
15:38Right? That's a keyword. So if you remember the iPad thing, they see a piece of content, the comment the content says pitch x y z keyword, and then they, ManyChat's like, oh, the user commented batch.
15:50That's the keyword. Then it'll automate and you'll see here, like, I I do this at an insane volume. Like, 20,000 people have commented or 21,000 people have commented that keyword, and then I'll say, hi.
16:03Here's how I achieve x y z thing that the product does, and then I'll just take you to the the checkout page. That's how that works. And then about 6% of people, so we can do the math on this, 6% of 20,000, or I guess 7,300 people, or 6,400 people clicked.
16:24So let's do the math on that. 6% of 6,000, what did it say, 300 and by the way, this is how I do math in case you're wondering.
16:32Four nine two is oh, 6%.
16:38Hang on. Oh my gosh. There we go.
16:43Okay. So I got 389 sales from that, and our average order value so this is $27, but the average order total is actually a little bit closer to $40 per order because a lot of people will add that order bump.
16:59So we'll do $3.89 times 40. So that that one funnel made me $15,000 560.
17:09And the math basically is I know that the average order total for this particular product is $40 because of that order bump. So 389 orders times $40 per order equals 5 $15,560.
17:23That's how that works. And I want you to see this funnel because when I said, oh, many chat funnel, you're probably thinking, okay. So the way Maria markets on Instagram, markets her digital products on Instagram has to be really complicated, but it's not.
17:35It's literally keyword, link. There's a lot of extra things you can do if you want to, but you can see here that this funnel is literally, that's all we do.
17:44So I'm gonna link to ManyChat down below so you can get a free trial of it and test it out for yourself. I really recommend it. I could not manually reply to 20,000 people.
17:55So the only reason I made $15,000 from this one funnel with a very cheap product is because of ManyChat, and because they do that all automatically.
18:04And ManyChat's super affordable. Like I said, I've used them for years. I highly recommend it.
18:09Use my affiliate, I'll get a couple pennies when you sign up. But either way, even if you don't, I just really highly recommend it because I could not do what I do and make what I make without MoneyChat. I would be I'd be dead in the water.
18:20So what I'm gonna do now, I'm gonna pull up the now that I've shown you that, I'm gonna pull up the iPad. Let me go back to Ecamm here and turn off this extra circle. In case you're wondering how I film this stuff, by way, because I always get questions about it, I film using Ecamm.
18:33I'll link to that below as well. Let me put this on my phone that you guys need a couple of links here. Okay.
18:38Hang on. Ecamm, and you guys also need the ManyChat link in description.
18:45Okay. So I wanna talk about the content now.
18:49So let's dive a little bit deeper into these three these three pieces of content that I put out. So I put out a lot of content on Instagram.
18:55Keep that in mind. I put out a ton of content on Instagram, but I make half $1,000,000 every month.
19:02So just allow yourself to scale up to that.
19:07Okay. So I post three Reels a day.
19:12So let's just start with Reels. I post three Reels every single day, and I've done that for a while now.
19:19I post a b roll Reel. I'll show you what that is as an example. Then I post a selfie Reel every day.
19:29Then I post what I call a studio reel. So I post that every single day. Now if you're wondering time, so, like, what time of day do I post all of this?
19:38We'll fill that in too. So I post the b roll reel at 7AM PST.
19:45When I lived on the East Coast, I would post it at 10AM EST. I've done a ton of tests. I've tested a lot of different times.
19:53For all the time zones in the world, that seems to hit the best for the b roll. Selfie, I post at 3PM, and I'm gonna show you examples of all of this.
20:01So 3PM PST. And then for the studio, I post that at 5PM PST.
20:09I understand that this might seem like a staggering amount because I have also talked about the carousels that I post every day and the stories that I post every day. So just three reels a day, I understand that this is a staggering amount of content. I get that.
20:23There's two things I want you to know about that. One, I make, like I said, I make a half $1,000,000 every single month, so it's worth it.
20:29I choose to do that because the payoff is great. Two, I repurpose like a mofo, but I'm sneaky about it.
20:37So 80% of my content, 80% of all this content here is completely repurposed, maybe even 90%, honestly, at this point, but let's just say 80%. It's completely repurposed, but I'm really, really sneaky about how I repurpose my content, so you never notice that I'm repurposing.
20:52And I have a repurposing guide if you're curious to know how I repurpose. I will put that in the description as well. Hang on, let me add that.
20:59Repurposing content guide.
21:01I'm gonna put that in the description for you guys as well. Because I'll take one piece of content and turn it into 15 different pieces of content, and it's so unique. It takes me ten seconds, literally ten seconds, and it turns it into 15 different pieces of content, and you would never know that I repurposed it.
21:16So I'm very, very good at repurposing it, which is how I'm able to publish three reels every single day on top of the other content that I do. I'm gonna go over all the different kinds of content, and then I'm gonna pull up my Instagram, and I'm gonna give you actual examples of, okay, the content marketing, the digital products in action so you can literally see how it works to get the keyword and stuff.
21:36Um, but just know that's my real schedule for the day. Then we have I do one carousel a day.
21:45So one of these a day. Um, and I publish that at 12PM PST.
21:53Now my carousels do two things. They nurture and warm my audience, my existing followers, and they collect email addresses.
22:06We collect up to a thousand email addresses per day from this per day for free. So it's a really effective strategy.
22:15It's a really effective strategy. Basically, we do that in exchange for freebies. So that's how we do that.
22:23So we do one carousel a day with the nurturing carousels. I'm very vulnerable with them. You guys may if you by the way, like, it's a good idea if you want to market the way I market.
22:34Go follow me on Instagram. I'll pull it up in a second, but if you don't follow me on Instagram, I do recommend that you do because I think it's one thing to and I will give examples, but it's one thing to sit here and see this meet, like, breaking it down. It's another thing to see it in action, specifically things like my nurture carousels that are very, very effective because I'm very vulnerable, because I'm very authentic.
22:57I talk about taboo topics, so that's important. I really just treat my nurturing carousels like like a diary.
23:08Like, I will share my innermost thoughts and not hold myself back and not center my not censor myself.
23:16So I do the nurturing ones. I do these three x a week.
23:28And then the CTA ones, that's what we call them. We call them CTA ones. I do those four x a week.
23:35So it's slightly it's it's a good balance. The emails are so valuable to us and to my business model that that's why we chose to do that is why we chose to do three nurtures and more of the CTA ones.
23:55Alright. Let's talk about stories, and then I'm gonna pull up my Instagram, and I'm gonna show I'm gonna show it to you. And then I'm gonna go get a granola bar and eat it with you as I do all the email stuff and the ad stuff because we're in this together.
24:08We're in this together. We're gonna market your digital products together, you and me, baby. Alright.
24:12So let's do Stories. So stories. I publish one a day, and they're very this is very specific.
24:20One x a day, and I publish the stories at in the morning.
24:28So you I'll just say 8AM PST, like seven to 8AM, kind of in that range.
24:33They we've tested so, okay, with the stories, we have tested doing more than one a day. So we've run tests to my store.
24:40Again, Notice a theme here with all my marketing stuff is I test, and I test, and I test, and I test. A good marketer tests over and over and over and over again.
24:49A good marketer is experimenting constantly. So just keep that in mind too is that the the reason I get such good results in my business, not just for marketing my products, but also just in general as a business owner, is because I run countless experiments.
25:04So we tested a lot, posting two or three stories a day, but we overall collected less email addresses. And I forgot to tell you that the the goal of this is to collect email addresses.
25:19That is the point and the goal for me of collecting store or of of posting stories is to collect email addresses. That's and so when we started posting, like, more personal stories or just, fun behind the scenes stuff, it tanked our story views.
25:33So we'll get on average, like, 50 to 60,000 views per story, and when we started sharing personal stuff and not just the, like, free resource, the CTA story, it tinked it. And so we were like, well, this is not worth it.
25:49Okay. So what I'm gonna do now is I want to show you I wanna show you my Instagram and just like show you all this content in action and show you kinda like, okay, here's an example of a b roll reel and what that means.
26:01Here's an example of a selfie reel and what that means. So I'm gonna pull up my Instagram and we're gonna do that together. Okay.
26:08So I'm worried I'm gonna be eating in your ear, so you're just gonna have to excuse me, but I wanna show you my Instagram here. Got my Clif Bar, my seltzer water, we're gonna do this together.
26:20So obviously, is my Instagram account. I really recommend that you follow me if you don't.
26:27I wanna show you some of the content and just kinda show you the different kinds of content and then how it all works. So let's start with a b roll reel.
26:35Now, some of the content might have a, um, a call to action, a keyword action, and some of them might not.
26:42If it doesn't have a call to action, if it doesn't have a keyword, it's because I'm nurturing the audience. I want it to just know something about me.
26:52I wanna build trust or whatever it might be. Right? So here's an example of one that doesn't have a keyword.
27:04And then let's find one that does have a keyword. Okay. Here we go.
27:09So this is a b roll. It's b roll is like the background footage.
27:15It's just it's just it doesn't even matter really what the footage is. And then you have the hook, obviously, but then here's the keyword. Comment viral below for my free tutorial on how to go viral on Instagram.
27:26And then like you saw with ManyChat, then they'll comment. So if we just put the word viral in here, let's pull that one up, so you can see what that looks like.
27:33Keyword viral, it looks like 7,000 people went through it. You can see it was modified two days ago.
27:39I actually don't know off the top of my head this one goes to. This is a little bit of a this is actually good for you to see. So this is how we collect the email addresses, by the way.
27:51So we say drop your email, we collect the email, and then they get added to ActiveCampaign. If they already have the email, then we just send them the thing because we don't need to collect their email twice.
28:03That's kinda how that works. That's how we get email addresses on Instagram, by the way. So that's an example of the b roll.
28:08You can see here I do them a lot. Here's there's another b roll. Here's another b roll.
28:12Comment keyword. And then you can see here people are all commenting.
28:16This is how this works. That's the first one. That's b roll.
28:18We do one of those every single day, seven AM. The next one that we do is what I call selfie reels.
28:25The goal of selfie reels, this is the most recent piece of content that we added, and the goal of selfie reels is just to nurture. It's me in my natural environment doing whatever.
28:36Here's an example of one. I'm literally taking my makeup off, chitchatting.
28:47People ask a lot of questions. Sorry. I'm meeting you here, by the way.
28:50But people ask a lot of questions, and over time, I, like, as I can get to it, I reply to it. I often I'm not able to.
28:58Here's another example. It's just me talking.
29:04People ask questions.
29:08Here's another example, me in my office.
29:13I'm just talking. Right? Super easy.
29:15I do one of those every single day. It's a lot. It is a lot.
29:20And then the third one is what I call studio reels. Studio reels are filmed in, obviously, a studio.
29:29I rent those. I rent a studio, and they film, and it's not that expensive for the amount of content that I get.
29:37You can do different sets. And a lot of people think, I've shared the studio tip before, by the way, and people are like, oh, I can't get a studio?
29:48And like, you act I go and look in their area, and you can get studio for like $400 a month. Like really inexpensive for the amount I mean, again, they create like at least 30 pieces of content. Right?
29:57Like a month. It's a ton.
29:59It's super worth it. So that's the one that I do at 5PM every single day. Just so you know, I got to 400,000 Instagram followers without studio session, without studio reels.
30:12So I'm at four I'm almost at 500,000 now, but I got to 400,000 Instagram followers all by myself without the studio reels.
30:21So just know that. Just know the studio reels are optional, but they're fun to have, and I think they help a lot, like, my credibility.
30:30So that's Instagram.
30:33Instagram's reels. Now what I wanna do is show you the carousels.
30:37So here's an example of a nurture carousel. Things you may have that I don't, even though I'm a millionaire. A healthy marriage, more than one child, a home you own, pets, tons of family nearby, a backyard.
30:56So this is me sharing very vulnerably.
31:04And basically, the point of this is to to share that to humanize me. Right?
31:09Because I am a millionaire. I do make a ton of money. I do have a very successful business, but just understand that just because I have a successful business doesn't mean my life is perfect, or doesn't mean that I have it all figured out.
31:21There's so many things in life that I want that are coming to me that I don't have right now that you might have, honestly.
31:30So that's an example of a nurture one, and then the comments here are comments here are just really cool, like are very helpful.
31:42And they're always it's always received so well. This is so vulnerable and real. I share something similar, wanna take it down, but I love the transparency and more people need to see It always does so well.
31:52I wanna show you a collecting email addresses one, though. Okay?
31:56Let's find one here that's collecting email addresses.
32:03Here's one that collects email addresses. You can see here that it got 2,000 comments.
32:09It's very simple. I created a checklist of six things to do daily to make your first $500 ever. Comment 500 to get a copy.
32:18These collect email addresses, which then lead into the thing that I'm gonna show you, which is all the emails that we send. Because that's how we make money from these email addresses, obviously, using the emails that we send.
32:29And I'm gonna show that to you in a second. Just wanna show you stories really quick. Let me pause this.
32:34We put a story up here like this every single day. Oh my god. What happened?
32:40Okay. I'm almost done with my bar, guys. Bear with me.
32:44It's here's something cool. Here's something amazing that we've achieved.
32:49Reply keyword to get the free resource. Right?
32:53So that's how that works. Okay. What I'm gonna do now is I'm gonna go over all the email stuff that we send.
32:59Hopefully that all makes sense with the Instagram stuff. If you have questions about Instagram, you can just put them in the comments. I just wanted to literally I know it was I do know it was a lot, but I wanted to break down what we do for emails.
33:15I'm gonna finish this bar, and then we're gonna oh, I'm sorry. What would do for Instagram? Gonna finish this bar, and then we're gonna go into emails.
33:20I wanna show you the exact emails that I sent. Sorry, guys. I haven't eaten today, and I'm starving, and I'm like halfway through this video.
33:27I told you, it's a free course. Right? Your girls gotta eat while I'm doing this.
33:31So I'm gonna show you the emails, and then I'm gonna show you the ads, and then what I'm gonna do is kind of show you like, with all of this, what do I pick first?
33:42Right? It's probably something you wanna know, okay, I do emails? Do I do ads?
33:44Do I do Instagram? My suggestion is that you do the one that feels the best.
33:50I I would suggest I honestly feel like doing ads, I know it's gonna sound crazy, but the thing that I really like about ads, and what I will talk about later, is how you get sales in twenty four hours.
34:01You don't always get sales in twenty four hours with emails, and you don't always get sales within twenty four hours with Instagram. And so with ads, you get sales within twenty four hours, which when you're just getting started and you're new is really encouraging, and is a great morale booster, and trust me, I know what it's like to not get sales, because I basically only got one or two sales in my first year when I made $63.
34:21I think it was literally two sales, and so I know what it's like to not get sales right away and to be really discouraged and just demoralized. And so the thing that I suggest is like ads people think, oh, I have to be really talented to run ads, because they're thinking of ads like commercials that you see on TV.
34:42But I always tell people, thinking you can't run ads because you can't make a commercial is like thinking you can't film a video on your iPhone because you can't make a Hollywood movie.
34:54You can film videos on your iPhone. You can't make a Hollywood movie. That's fine.
35:00But not running ads because you can't make a production level commercial is like saying I will never take a video on my iPhone because I can't make a Hollywood movie.
35:11It's it's ridiculous. You just don't understand how simple it is, basically. So I'm gonna show you, at the end of this video, I'm gonna show you how to run these simple ads that you can get sales within twenty four hours, and it's a good option.
35:22Like, if you're asking me which one should I what should I pick, I would suggest looking at ads. They're all good. Like, everything I do with Instagram.
35:27I have students who make $50,000 a month doing what I just showed you on Instagram. They just do that over and over and over again. All they do is Instagram, and they make $50,000 month with it.
35:37Like I'm thinking of one girl in particular right now who made 50 I think it was $54,000. $20,000 a month, easy. Right?
35:44So tons of money, like there's so much, and she was in like a English wasn't even her first language, she was she was, her Instagram account was in Spanish, I think it was. And so they're all good.
35:56Email's good. I know people who send emails and make $20,000 with one email they send. So none of these are wrong at all.
36:03You can pick any one of them. My suggestion is just do them one at a time. Okay.
36:11We're good with the with the bar. I'm done with it now. If you didn't click away, I'm honestly so proud of you.
36:18Okay. Let's do emails now. Here's what I wanna talk about with emails.
36:21Let me pull up my iPad. So here's the email schedule.
36:29Yeah. And the other thing that I wrote here on my on my notes that I wanna just remind you is that remember that I've been doing this for years, and I've slowly added marketing channels as my capacity grew.
36:39So I really my my my fear in showing you everything I do to market my digital products is that you're gonna get, like, overwhelmed and be like, holy shit. I can't do this. Good.
36:49That's the right way to be thinking. Because you should see this and say, one am I going to do? And I'm remembering that Maria has been doing this for a long time, and she slowly added marketing channels.
37:01So just keep that in mind. Okay. Let's talk about email.
37:06Having said all of that, there's two things that I do with emails and and two different ways I market my digital products with emails.
37:15One, I send one nurturing email daily, and the time that I do that is 7AM PST.
37:33And the primary goal of my emails is to warm my audience up so when I pitch, they'll buy.
37:42And the reason for it is think about the flow. Right? People come into my Instagram, they follow me, they consume all my content there, there's a lot of nurturing that comes there, and then they get on my email list.
37:51I wanna continue that nurturing journey on the email list to train them to open up my emails. My email open rate is insane. It's insanely above industry average.
38:01It's because I write interesting emails that share, like, my personal stuff.
38:07I'm very vulnerable in my emails as well. I share actual numbers. I share actual stories.
38:11I share actual, like, data. I share the real me and my struggles. And so I want to continue that nurturing journey so that when I pitch, they buy.
38:25Um, and I'll talk about the the second thing that I do, and then we'll go over some actual emails I've sent this month. I want you to see this in action. So I send every other day, currently, every other day, I send a pitch email.
38:42One pitch email, And I'm gonna show you examples of all this so you can really visualize it. I send the pitch email at 1PM PST.
38:58One of the before I show you the emails, I wanna quickly answer a question that I bet you have right now, is like, oh my gosh, some days you're emailing them twice a day? Yeah. And guess what?
39:07Our unsubscribe rate hasn't changed, but we're making more money. We send at least an email every day, sometimes two emails every single day, every other day.
39:15I'm considering sending two emails every single day, period. And if I were to take a guess, I probably will end up doing that. But as of the time of filming this course for you guys here on YouTube, I'm only sending one every other day, one pitch email every other day, because I gotta warm up, right, just like you guys have to warm up.
39:34I have to warm up to sending it's like a lot. Writing two emails every single day is a lot, so I'm I allow myself to warm up with new stuff too. They do not unsubscribe any more than they do with you emailing three times a week.
39:46You think, this is what happens, you think, if someone emailed me every single day, and God forbid, if they emailed me two times a day, I would unsubscribe in a heartbeat. That's what you think. But that's assuming you're opening and seeing every single email that I send.
40:03But that is not the case. You don't see not every single email even gets delivered into your inbox. And even if it gets delivered to your inbox, you don't notice the subject line that day.
40:13Or you don't even check your email that day because you were busy and had a ton of stuff going on. So just because you as the content creator are sending that many emails or posting that much on Instagram does not at all mean that your one individual follower is seeing every piece of content.
40:31You are because you create it, but they are not. And so the way I think about it, if I email 10 to 11 times a week, I'm lucky if you'll see three of my emails a week.
40:42When you email three times a week, half your email list doesn't even see any of your emails that week at all.
40:51Half if you're lucky. And so you realize, and this is just in general, this is the case as I go from like, last year I did $4,000,000 in sales, this year I'm really pushing to hit $10,000,000 in revenue collected for the year.
41:05You just realize that it's volume. Like you just you just need to do more of what you're doing. Just more and more and more and more and more.
41:12There's no strategy that needs to change. It's just doing more. And you ramp up to that.
41:17Right? Like I wasn't oh, my cat's outside.
41:20I'll feed you in a little bit, baby. My cat's like I don't even have cats. These are stray cats that I feed.
41:26These are, like, neighborhood cats that I feed, and they come and sit by my office door. Let me show you. They're like I don't think you can even see it, but that door right there behind the little iPad thing right there, they'll come and, like, ask me for their food.
41:37Anyways, long story short, you probably aren't sending enough emails, and they wanna subscribe.
41:45So I wanna take that fear away from you. Let's go over some emails, and I wanna show you the exact emails that I send. I wanna kinda talk about why they work.
41:53I wanna show some vulnerable ones, which I think is important for you to see. Let me turn this over here, and we'll go over here, and we'll go here, and I'm just gonna pull up May 2025 emails.
42:05So the way that I do my emails is like this. I kinda like, again, we're today is the sixteenth, so I kinda need to update this a little bit, but basically, I think about what it is I'm gonna say, and then I share it.
42:18So you can kinda see here, May 1, nurture, manifesting secret. May 2, morning.
42:24May 2, afternoons. That's the other day that got, like, two emails. May 3, nurture.
42:29May 4, that was over a weekend, so I didn't do it every other day. And then on Monday, morning and an evening. Nurture, morning and an evening or afternoon.
42:38So these emails this is how I write my emails.
42:43I write the subject line, and then I write the email, and it's in here forever. And so if you pull up, like, April's emails, there'll be 30 emails in here, and I can repurpose them.
42:53Again, I'm very good at repurposing, so oftentimes I'll just resend an email. But I tried I tried to write new emails because this content is the basis for how all my other content gets repurposed.
43:05So the thing that I write in the emails and the stories that I share via emails will then later become reels as I repurpose them, will become carousels, will become stories, will become YouTube videos sometimes, although I'm kinda doing something different over here on YouTube.
43:22But in general, with most of my content, it starts as an email. So I try to write new emails because that's just that's like the 20% that's new, basically.
43:31So so let's go to a morning, and then I wanna show you an afternoon one so you can see how this works. So morning, I educate, teaching them about a book that I really like, about what they should be focusing on depending on what revenue levels they're at in their business, and then I usually end in the nurture ones with, like, a little bit of a PS, like reply back and and let me know what you thought, or, like, I ask them a question and they reply back.
43:56Like, I love my email inbox. It's always filled with amazing things. Then here's the pitch.
44:02Need more clients? First name. Do you need a couple more clients?
44:05For $1, get my course. I have a lot of $1 courses. Do you want me to link to my $1 courses?
44:10I'll I'll link to them too. I'll link to those. $1 courses.
44:15Adding that to my list. I'm be linking to a lot for you guys here. So then I'll just I don't know if I can I'll pull up the the course just so you can see what I was pitching.
44:26But it's basically, for $1, you can access the blank. I show the image of the course. I tell them what they're gonna get, and then there's the checkout page.
44:34This is what it looks like. And then I'll show you another pitch email just so you can kinda see. So these are like the nurture ones.
44:41I'm basically just sharing my stories. I'm just being honest with people. And then let me show you a pitch email.
44:51I wanna I wanna show you one of my favorite kind of pitches. They're very short. My favorite kind of afternoon pitch emails are very short.
44:57They're just linked to a landing page to work with me.
45:04And then let me show you another short pitch one here. These are like my favorite.
45:09My $1 business course, and then it just takes them to a checkout page. I just love these so They work so well.
45:16Every I always know when an email like this has gone off because my inbox explodes with sales notifications. So that's kinda I'm like, yeah, my 1PM email went out because my look.
45:26Check my sales inbox. I'm like, oh, where are all these sales coming from? And then I remember they're coming from the email that I sent.
45:32So these are really, really effective. I I hope you're kinda seeing the pattern here. It's educate educate.
45:45Sometimes I'll flip it. By the way, you can see here, I actually pitched in the morning on this day. Sometimes I'll flip it.
45:51I generally don't, but sometimes I will flip it.
45:56That's like a nurture, and you can see here I ask questions a lot in my nurture. This is a nurture, and then here's a pitch.
46:06So I like these are my favorite. You can kinda see I like to keep my pitch emails really, really short. I just I find that that's better.
46:14Sometimes I will pitch, by the way. In my nurture, in case you're wondering, like, do you ever pitch in your nurture? I will sometimes, but I don't often.
46:23I like to kinda keep them separate. So, like, this is another nurture. It's just me sharing a little bit about myself.
46:30Oh, I guess I did pitch, actually. I did pitch in the PS. So sometimes I do.
46:35Here's a pitch email. Here's a nurture email.
46:40I did pitch in that one as well. Was in a pitch mood, I guess. Here's another one.
46:46Yeah. I pitched into a lot of PSs. Here's another pitch one.
46:51I don't think I pitched in this one. Yeah. I didn't pitch in this one.
46:53I would say, like, generally speaking, I don't pitch. That was actually unusual that there's three pitches in a nurture, because the whole point of a nurture is not to pitch.
47:03It's to tee them up so that you can pitch properly in your pitch emails. So I tend to not. I tend to have my nurture emails just be them getting to know me, building trust, sharing stories, educating them on what they need to know, and then I like my pitch emails to be pitch emails.
47:16So that's just something I notice. Here's another email that's nurture that I don't, where I don't pitch. That's a pitch.
47:25That's a pitch. Sometimes I do back to back pitches. But in general so there you can see here, like, the overall I I will switch things up here and there, but the overall and it's important for you to, like, see this in action.
47:36The overall thing that I do for my emails is every single day I nurture.
47:42Generally, I do not pitch when I nurture. That is certainly the aim. And then every other day in the afternoon, I will pitch.
47:50That's what I do for my emails. I've marketed digital products for a while now via email. It's super effective.
47:57We'll basically can take an email address so average across we have, 500,000 people on my email list right now. It might even be higher, but last time I checked, it was 500,000.
48:08And in general, we'll take a free email address and we'll turn it into like, every email address is worth think Rose did the math on it, and it's worth around $6. So every email address it's very just in case you don't know, like, marketing data, that's really valuable, especially at scale because that basically means we're we're we can take an email address and turn it into $6 at scale.
48:33Right? So every day that we collect sick a thousand email addresses, it's like we made $6,000 in future revenue from that.
48:41If we because we and I'm about to talk about this with ads. We're collecting email addresses via ads for 50¢, qualified email addresses for 50¢, which is phenomenal.
48:50So So we're basically taking a 50¢ investment and turning it into $6. So we're 12 x ing our investment. So I'll I'll talk about ads next.
48:57Actually, it's a great transition into ads. Um, I want you to know that the thing about emails, just so you're kind of aware, is that emails are one of the slow they're very valuable, extremely valuable. Your email list is very, very, very, very objectively valuable.
49:11The con of email addresses, and this email marketing in general, is that it's of all the three methods, I'm about to show you ads, ads are the way to get the fastest way to get sales. In my experience, and what I see with my students as well, emails are the slowest.
49:25So you will take forever, typically, to make money from email addresses, especially if you don't know what you're doing. You don't know how to properly nurture, you don't know how to properly pitch, you don't know how to, like, do it the right way, that's gonna be your slowest method.
49:40Instagram and ads are pretty fast. Email's a very slow burn, but it's very, very valuable. And so, you know, you could, like, can take like I said, you can take that $0 or 50¢ investment and turn it into $6, but it might be $6 that might that might take, you know, like, that 1,000 email address to turn into $6 and dollars of revenue, that might take ninety days to to get that, to see that.
50:01So over time, it doesn't matter, right, because I'm, you know, I'm like stacking it, so I make, like we said, at least a $150,000 per month from my email list.
50:12I have to check with Rose, by the way, on those numbers, but I do think that's what it is. But I that's the split that, like, we were talking about. So I feel like we make slightly more from our email list, but it I it's that I don't think so.
50:24Because I know that we do on average $500,000 a month. I know that 50% of it at least comes from the the revenue.
50:31Like, know we did $300,000 in sales from ads, which is half of it, which means that then Instagram and email have to be split essentially, and I know they're split fifty fifty. So if anything, email is slightly more than Instagram, but we more recently have just started doing emails.
50:47So all of that to say, let's pull up the iPad and let's talk about ads.
50:52Okay? There's a couple things that I want you to know about ads. First things first, I want you to be honest and tell me, did you get overwhelmed or worried or fearful when I mentioned you need to run ads?
51:08Did that feel overwhelming? Did you feel like, oh, it's it's too much for me. I'm not advanced enough.
51:13If so, that's really normal. That's how everyone feels, excuse me, when it comes to running ads.
51:24But I truly believe that if you can and and not even just believe, I know, I have seen that if you have enough skills to post a picture on Instagram, you have enough skills to run ads.
51:36So the question then becomes, have I ever posted a picture on Instagram? If yes, you have what it takes to run ads. And the reason for that is we run really simple ads, because you're probably also wondering budget, which we haven't talked about at all.
51:51We run really, really simple ads that cost $5 to run, and you reliably get sales within twenty four hours. We've had students who are dog trainers that get sales within twenty four hours. We have students that are holistic health coaches that get sales within twenty four hours.
52:04We have students that teach intimacy and romance stuff, and they get sales within twenty four hours. We have people who teach marketing stuff, and they get sales within twenty four hours. So we have seen well, self defense is another one.
52:15Like, literally anything you can possibly think of, we've seen people run ads and do really well with it. Any gardening, like any industry you can think of, we've seen it. And they reliably get sales within twenty four, worst case scenario, forty eight hours.
52:25Really fast. You're spending five dollars to run them. And so I'm not smart, I know it sounds I know it, like, I'm not kidding.
52:32I'm just like, I've just figured out a way to do it simple. Like, for me, to get something to work for me, it has to be simple, so I found a simple way to run ads.
52:40I found a simple way to to do this and turn sales, because I if it's complicated, I just can't do it. So let me show you the three types of ads that you should be running.
52:48I really do believe everyone should be running ads. Even if you're a beginner, you should be running ads. These are the three ads that we run, and I'm gonna kinda show you how to run this in a second here, but I wanna share with you the three types of ads that you should be running.
53:01Okay? So we run lead ads.
53:05Now lead ads, these are how we get email addresses. So lead ads get us email addresses. Retargeting ads are very valuable.
53:16This is how we, um, basically, we retarget and re get the attention of people who almost bought my digital products but didn't quite pull the trigger.
53:25So we get sales from these, and they're very valuable because if you think about it, we're talking to people who are very, very close to buying from us, but for whatever reason they didn't. So we'll give them a coupon usually, and then they can use the coupon and, like, that gets them off the fence.
53:40So you may have actually even, like, gotten an ad maybe from us, but also maybe from a different company. We're like, hey. We saw you added x y z to the cart, but you didn't quite finish checking out.
53:51If that's ever happening happened to you, that's called a retargeting campaign, and they basically saw that you checked out and they wanted to, like, get the sales, so they reach out to you, and that's called retargeting.
54:03Those are very valuable. You make a lot of money from those because the sales are so close. So, like, so close to getting off the fence, and you just give them a little bit of something and they get off the fence.
54:11The third one that we do is sale ads. Obviously, these help us get more sales. All of these work really, really well together, and basically how we decide what kind of ads to create, in case you're wondering, like, how do you decide?
54:27We look at what does well organically, and then we make ads based on that. So if a real does well organically, we'll say, okay, why did that do well, and then can we put money behind that?
54:41So I'm gonna show you in a minute how to, like, actually set up these simple ads, but I just wanna speak just a little bit on kind of like understanding how you should be thinking as a beginner when it comes to running ads, because you probably have a lot of fears around it.
54:55You probably have just some, like like, thoughts.
54:59So I just wanna tell you, like, what it was like for me as someone who who started running ads. I I started running ads a while ago.
55:08I think bef it was slightly after I had my first million dollar year because I remember being really proud that I hit a million dollars without running ads.
55:17Because you see it all the time, like people are like, oh, it's such a like, I'll show you how to do blah blah blah without ads. But I think that's a really silly way to think.
55:27Why wouldn't you take advantage of a marketing channel that you can pay a few dollars for and get in front of very specific people?
55:38Like, the way it works with ads, just in case you don't know, is that you can tell the ads, show my content, show my ads to this specific group of people. So then the things that are gonna like, the exact people who are the perfect fit for your digital products, whether you're, you know, whatever industry you're in, they're the people that are gonna be seeing your ads.
56:03And so I someone gave me so I'll I'll never forget. I was living in my one bedroom apartment in Delaware at the time.
56:12I had just crossed over 7 figures, and I felt because I had all the limiting beliefs around ads that you might have, I felt, okay, I'm ready now.
56:26I've got my big girl pants on. I've got my like, I'm ready I'm ready to do this.
56:32I've crossed over seven figures. I'm officially in the big girl game, and I can run ads now. See, my limiting belief was you have to be a big baller shot caller before you can run ads, which is stupid because that's why it took me so long to hit 7 figures.
56:45So I was telling my friend, she'd been she'd run ads before, and she I was like, I'm gonna start running ads.
56:51Like, and then mind you, like, these ads did these I had no idea what I was doing. I did not have them where I went to sit and watch YouTube videos where I'm because I'm gonna literally in this next section, I'm gonna just kinda show you how to, like, literally set these ads up.
57:06And so I didn't have that, so they didn't even do well, but my friend told me, she was like, just so you know, be prepared emotionally for it being really stressful to run ads.
57:20And so I was, like, fully prepared to lose money. I was fully prepared for, like, this whole thing to be a disaster. So then when I eventually figured out how to do ads, like, a better way, I was like, I'm almost should I tell my students?
57:37But then they're like, should I should I also warn them? Because I thought because again, like, it had taken me so long to figure out what worked. I kind of assumed with my students that it would also take them a while to figure out what worked, I was almost like I need to emotionally prepare them.
57:50But then they put pushed publish on this campaign that I'm about ready to show you what it does.
57:58I'm about ready to show you this, and they and it, like, literally, it worked. They got sales within twenty four hours.
58:04I think I actually have here. I can show you.
58:09Yeah. So here's an example. She says I started my campaign at 6AM, and I have already made over a 100 sales.
58:15I'm in shock. So less than twenty four hours. Here's another one.
58:19I launched my course, made a lot of edits, launched ads, just made my first sale within one day.
58:28I published my order, my sale, my I published my ad, got a eight a 118 order, and it's only been live one day.
58:38When I say twenty four hours, I'm not kidding. It's twenty four hours. That's why I think it's, like, very encouraging from a morale perspective.
58:45Two sales in just under thirty six hours, four return on ad spend. So meaning if she spent $5 on ads, she made $20.
58:57Yeah. But she spent $60, $70, and made I'm trying to read this, this is so hard to read.
59:07She spent 60 doll $70, and made I can't even read this without my glasses on, but she said she got a four x return on ad spend. So if she spent $70, she made $280 in her first thirty six hours.
59:23Got a sale on SamCart within first twenty four hours of running ads. I mean, these are just the ones I have, like, super easy and avail like, easy to pull up right there. And so all of that to say, all of that to say, if you stuck with me on that rant, all of that to say, um, I wanna speak to the fears that are natural when it comes to running ads, but I also want to teach you that there is no virtue and there is no merit in just doing it all organically.
59:48It's great to do it organically. It's still a very important part of my strategy, but I really wish I had run ads sooner. It immediately lets you get sales.
59:57Again, and these people, God bless them. I love my students so much, but we are not tech geniuses. We are not marketing geniuses.
1:00:03We are not whiz kids. We are just, like, regular people.
1:00:08Most of us are regular moms who are running very simple ads. And so basically what I did is I created I sat down and I created a very simple tutorial that shows you the steps that you need to take in order to start your first ad.
1:00:24So it's basically six steps. I share my screen, I go over all the steps, kinda share with you, like, how do you know who to show the ads to? So we talk a little bit about audience.
1:00:33I talk a little bit about which of the, um, campaigns you should run. So should you do a lead ad first or retargeting ad first or sales ad first? So I go over that.
1:00:42I go through the steps. I show you the little graphic that you need to make. It's the most simple Canva graphic ever.
1:00:48It's very simple. Um, I highly recommend that you take the time to do that before you decide.
1:00:55You know, you just watch a massive free course on am I, you know, how to market my digital products, go look at that video.
1:01:03It's next. I'm gonna put up on the screen here. Go watch that next, and then decide, like, what is first for me.
1:01:08There's no wrong answer. You can decide to market your digital products with Instagram. A ton of my students do, they see great results.
1:01:13I bet I can find one here if I look. I have a ton of tutorials, or a ton of, yeah.
1:01:19Made, here we go, right there. Made 3,000 with less than a 130 followers and a new Instagram account in the first ten days. Perfect.
1:01:25It's exactly what we're looking for. Over a $100,000 oh, that's a Facebook group. But still, $100,000 with a Facebook group, less than 264 people, that's great too.
1:01:37With 936 followers, I'm averaging 5 to $7,000 in automated sales every single day, to my ManyChat automations that are converting like crazy. So my point in saying all of this is that you can't go wrong with any one of these that you choose, but go watch that ads video next, and then make a decision on which one you want to do.
1:01:55Thanks so much for joining me. This was amazing.
The Hook

The bait, then the rug-pull.

She opens by stacking the credibility before the content: $11M+ in lifetime digital-product revenue, 200-250 units sold a day, and a promise that this won't be one of the fluff videos that teaches nothing. Then she pulls out two pages of handwritten notes and starts drawing the pie chart that the entire video hangs on.

Frameworks

Named ideas worth stealing.

05:50model

The Three-Channel Revenue Split

  1. Instagram — 25%
  2. Email — 25%
  3. Paid ads — 50%

How her ~$500K/month in digital-product revenue divides across three marketing channels, used as the video's organizing structure.

Steal forDeciding where to invest marketing time by revenue contribution rather than gut feel.
11:40model

The Instagram Keyword Funnel

  1. Content (reel/carousel/story)
  2. Keyword comment
  3. ManyChat auto-DM with checkout link

The three-step mechanism that turns a single piece of content into an automated, hands-off sales funnel.

Steal forAny Instagram-driven digital product launch that wants to avoid manual DM replies.
57:31list

The Three Ad Types

  1. Lead ads (collect emails)
  2. Retargeting ads (recover near-buyers with a coupon)
  3. Sales ads (scale what's already working)

A simple three-category system for structuring a $5/day ad account without needing production-level creative.

Steal forBeginners deciding which single ad type to launch first.
09:13concept

One-Channel-At-A-Time Growth

Revenue channels were added sequentially (Instagram, then ads, then email) rather than simultaneously, letting each one reach competence before adding the next.

Steal forAvoiding marketing overwhelm when starting from zero channels.
CTA Breakdown

How they asked for the click.

VERBAL ASK
59:01next-video
“Go watch that next [the $5/day ads video], and then make a decision on which one you want to do.”

Soft, non-pushy CTA pointing to a dedicated follow-up tutorial rather than a hard sales pitch, consistent with the video's 'free masterclass' framing — the actual product pitches happen inside the description links, not on-camera.

MENTIONED ON CAMERA
20:58toolManyChat ↗
20:58toolEcamm Live ↗
21:01productRepurposing Content Guide ↗
00:00product$1 Business Courses ↗
00:00toolSamcart ↗
1:01:58linkHow to Set Up $5/Day Ads That Get Immediate Sales (follow-up video) ↗
Storyboard

Visual structure at a glance.

cold open
hookcold open00:00
revenue split
promiserevenue split06:31
ManyChat funnel
valueManyChat funnel17:38
IG carousel example
valueIG carousel example31:16
email schedule
valueemail schedule40:49
three ad types
valuethree ad types57:31
sign-off
ctasign-off1:00:52
Frame Gallery

Visual moments.

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cold open00:00Frame at 01:00 from How I Market My Digital Products (FREE COURSE)01:00Frame at 01:40 from How I Market My Digital Products (FREE COURSE)01:40Frame at 02:23 from How I Market My Digital Products (FREE COURSE)02:23Frame at 03:08 from How I Market My Digital Products (FREE COURSE)03:08Frame at 03:53 from How I Market My Digital Products (FREE COURSE)03:53Frame at 04:38 from How I Market My Digital Products (FREE COURSE)04:38Frame at 05:31 from How I Market My Digital Products (FREE COURSE)05:31revenue split06:31Frame at 07:31 from How I Market My Digital Products (FREE COURSE)07:31Frame at 08:31 from How I Market My Digital Products (FREE COURSE)08:31Frame at 09:31 from How I Market My Digital Products (FREE COURSE)09:31Frame at 10:31 from How I Market My Digital Products (FREE COURSE)10:31Frame at 11:31 from How I Market My Digital Products (FREE COURSE)11:31Frame at 12:31 from How I Market My Digital Products (FREE COURSE)12:31Frame at 13:31 from How I Market My Digital 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COURSE)48:46Frame at 49:36 from How I Market My Digital Products (FREE COURSE)49:36Frame at 50:26 from How I Market My Digital Products (FREE COURSE)50:26Frame at 51:16 from How I Market My Digital Products (FREE COURSE)51:16Frame at 52:06 from How I Market My Digital Products (FREE COURSE)52:06Frame at 52:56 from How I Market My Digital Products (FREE COURSE)52:56Frame at 53:46 from How I Market My Digital Products (FREE COURSE)53:46Frame at 54:36 from How I Market My Digital Products (FREE COURSE)54:36Frame at 55:21 from How I Market My Digital Products (FREE COURSE)55:21Frame at 56:01 from How I Market My Digital Products (FREE COURSE)56:01Frame at 56:41 from How I Market My Digital Products (FREE COURSE)56:41Frame at 57:11 from How I Market My Digital Products (FREE COURSE)57:11three ad types57:31Frame at 57:51 from How I Market My Digital Products (FREE COURSE)57:51Frame at 58:11 from How I Market My Digital Products (FREE COURSE)58:11Frame at 58:31 from How I Market My Digital 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