Big Idea

The argument in one line.

A seven-figure digital-product business starts with picking one problem, one niche, one product, and one platform for a full year, then layering a content-to-sales-page funnel and paid ads on top of that single focus.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You want to sell a digital product (course, PDF, or audio) but keep switching ideas, platforms, or offers before any of them gain traction.
You have an existing skill or result you could teach and want one sequential plan instead of piecing strategies together from scattered content.
You're deciding whether to build on Instagram specifically and want to know what reels, carousels, and stories are each actually for.
You're weighing whether to start running paid ads and want realistic spend and return numbers from someone doing it at scale.

SKIP IF…

You already have a proven digital product and audience-building engine — this is a first-plan framework, not an advanced scaling playbook.
Your primary business is a physical product; the specific tactics here (course structuring, checkout-page mechanics) assume a digital product.

TL;DR

The full version, fast.

The plan runs on one constraint: solve one problem, for one niche, with one product, on one platform, for one year — spreading across multiple products or platforms is what keeps most people stuck. The product needs a hyper-specific title that tells the buyer exactly what they get, not a vague brand-y name. Traffic comes from Instagram: reels bring people in, carousels nurture and sell, stories close hardest. The system is content made weekly feeding a sales page that converts continuously, scaled first by raising organic posting cadence without burning out, then by adding paid ads once the offer and content are already converting.

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Chapters

Where the time goes.

00:00 – 02:07

01 · Cold open: student wins and the promise

Shares two student results (a $273,000 month, a $320,000-in-ten-months run) before promising a foolproof gameplan for selling a digital product.

02:07 – 07:08

02 · The Rule of the Five Ones

Introduces the core constraint — one problem, one niche, one product, one platform, one year — illustrated with a hand-drawn 'spread thin vs. focused' diagram and student anecdotes.

07:08 – 10:14

03 · The product: format and naming

Splits products into course/PDF/audio (roughly 60/30/10) and lays out the hyper-specific-title rule with bad-vs-good naming examples.

10:14 – 15:39

04 · Walkthrough of her own course

Screen-shares the curriculum of her 'How to Create a Viral Digital Product' course (niche picking, structuring, mindset, pricing) woven into the teaching as a pitch.

15:39 – 19:54

05 · Instagram content: reels, carousels, stories

Assigns one job to each content type — reels for traffic, carousels for nurture and sales, stories for closing — cites a roughly $2,434 average per reel, and warns against posting everything at once.

19:54 – 23:00

06 · The funnel and the case for daily sales

Draws the content-to-sales-page-to-money funnel, gives conversion-rate benchmarks (2% average vs. a claimed 6-25%), and reframes the first real goal as one sale per day for income stability.

23:00 – 28:24

07 · Scaling: organic cadence, then ads

Shows how her own posting schedule grew over roughly 18 months to two reels, one carousel, and one story daily, then introduces paid ads as the second scaling lever with spend and return figures.

28:24 – 30:55

08 · Income split and closing course pitch

Gives a rough breakdown of monthly income across ads, Instagram, and email, then closes with another walkthrough of the course's traffic-hacks module and a sign-off.

Atomic Insights

Lines worth screenshotting.

The rule of the five ones: solve one problem, for one niche, with one product, on one platform, for one year — anything more spreads the effort too thin to work.
A vague, brand-y product name like 'Unlock Your Marriage' or 'The Academy' sells worse than a hyper-specific one like 'How to Have a Conflict-Free Marriage.'
No amount of clever marketing fixes a product that isn't structured to sell — fix the offer before spending more effort on traffic.
On Instagram, reels generate foot traffic, carousels nurture and warm an audience while also selling, and stories close sales directly.
A tracked average of roughly $2,434 in revenue per reel over six months came from a consistent posting cadence, not a single viral hit.
Going from zero content straight to daily reels, carousels, and stories all at once is a fast route to burnout — add one new content habit at a time.
Four consistent reels a month that never get skipped is framed as outperforming five reels a week for two weeks followed by quitting.
Picking a single mentor and unsubscribing from every other voice in the niche is credited with removing the information overload that was slowing progress.
A landing page converting at 2% is treated as average; a 6% conversion rate roughly triples typical results, and some pages in this business reportedly hit 25%.
The first scaling milestone isn't a big month — it's one sale every single day, because that turns income from spiky to stable.
Scaling organically means working up posting cadence gradually over roughly a year and a half, not jumping straight to a daily multi-post schedule.
At scale, roughly $70,000-$100,000 a month in ad spend is claimed to return a 2x-3x return on ad spend in this business.
Paid ad campaigns can reportedly start as small as $3-5 a day — framed as a lower barrier than the myth that ads require a big budget.
Of three traffic sources discussed — Instagram, ads, and email — email is called the hardest channel to master but the best return once it works.

Takeaway

Five constraints and one sales page turn a digital product into stable income.

WHAT TO LEARN

The plan isn't a clever hook — it's picking one problem, product, and platform for a year, then scaling the same content-to-sales-page loop first organically and then with ads.

01Cold open: student wins and the promise

A $3,000-a-month win that lets someone quit a hated job or stay home with their kids is just as valid a goal as a $300,000 month — don't measure your plan against someone else's headline number.

02The Rule of the Five Ones

Commit to one problem, one niche, one product, one platform, and one year before touching a second offer, audience, or channel — diversifying early dilutes results instead of hedging risk.
Three separate students are described as independently crediting this single rule for hitting seven figures, which is a stronger signal than one person's anecdote alone.

03The product: format and naming

Name the product for the exact outcome the buyer gets (e.g. 'a conflict-free marriage') instead of an abstract brand word (e.g. 'unlock,' 'academy,' 'collective') — vagueness kills conversion before marketing even starts.
No amount of skilled marketing rescues a product that isn't structured to sell; fix the offer itself before spending more effort on traffic or ads.

04Walkthrough of her own course

A well-structured product walks the buyer through a specific outline (e.g. a numbered video sequence) rather than a loose bundle of content — the structure itself is part of what sells it.

05Instagram content: reels, carousels, stories

Assign each content type one job: short-form video brings in new people, multi-image posts build trust and pre-sell, and stories close the sale directly.
Ease into a new content cadence gradually — going from nothing to daily posts on every format at once is described as a fast route to burnout and lost momentum.

06The funnel and the case for daily sales

Target a landing page conversion rate meaningfully above the roughly 2% average — 6% is offered as a realistic 'good' benchmark once the product and page are dialed in.
Make the first scaling goal one sale every day, not a big single month — daily consistency is what turns income from spiky and unpredictable into something plannable.

07Scaling: organic cadence, then ads

Increase organic posting cadence in stages over months, not all at once — a schedule built up gradually is sustainable in a way a sudden jump to daily multi-platform posting isn't.
Paid ads can reportedly start at $3-5 a day; the belief that ads require a large budget or technical expertise is framed as a bigger barrier than the ads themselves.

08Income split and closing course pitch

Treat any single income source, even one that's working, as one of several — building multiple channels means no one source slowing down sinks the whole business.

Glossary

Terms worth knowing.

Return on ad spend (ROAS): The revenue generated for every dollar spent on paid advertising; a 3x ROAS means $1 spent returns $3 in sales.
Hyper-specific title: A product name that states exactly what the buyer will get or learn, avoiding vague, brand-style names that don't communicate the outcome.
Rule of the Five Ones: A focus framework used in this video: work one problem, one niche, one product, one platform, for one full year before diversifying.

Resources

Things they pointed at.

08:47productHow to Create a Viral Digital Product (course)

16:50productPassive Income with Instagram (course)

24:10channelA mentor she credits with her early growth, rendered in the transcript as "Talkymoor" (name unclear from audio)

Quotables

Lines you could clip.

03:10

“Simple scales, fancy fails.”

tight maxim, no setup needed→ IG reel cold open↗ Tweet quote

06:40

“If you think you're smart enough to break this rule, you're not.”

direct challenge, punchy section close→ TikTok hook↗ Tweet quote

10:10

“No amount of clever marketing can get around a bad product.”

contrarian, standalone truth→ newsletter pull-quote↗ Tweet quote

19:40

“Make the course once, make content weekly, make sales every day.”

rule-of-three structure, quotable framework→ IG reel cold open↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphorstory

00:00Okay. Let's get right into it. I'm gonna give you guys the ultimate passive income game plan.

00:05In case you don't know me, my name is Maria Went. I've got hundreds of thousands of followers kinda all over the Internet. I make millions of dollars selling digital products, very automated, and that's kinda what I wanna show you today is just if you wanna sell a digital product, here's a very foolproof game plan.

00:21And I know what I'm talking about, not just because I've done it for myself. I think it's one thing to teach yourself how to sell digital products, but I've actually helped get some really incredible results for my students. I printed off a couple of them just because it's fun.

00:35Um, so the first one is from Crystal, and Crystal says, huge win. We hit $273,000 in November.

00:44She says, thank you to Maria, and then also that's my sister for always answering my questions. So she almost had a $300,000 month in November. And then Joy I blurred out her baby's face, but Joy says, um, I just hit 320,000 with digital products in ten months.

01:00So she did not quite. Crystal did a 300 k month, which is amazing. Joy did it's still incredible.

01:06$300,000 in ten months. And she says, thank you so much for being the number one person that's inspired me and that I've learned from.

01:12I'm so excited. I wanna start scaling even more and getting more automations, which, again, is exactly what she can do. These are some of the big wins.

01:20There's tons and tons and tons and tons of ones where I help people make their first digital product sale, or I help people make enough product sales so that they can quit a job they hate. I like sharing the really big ones because they're exciting, and it really stretches people's mind to what is possible, to the potential that we all have.

01:36Um, but just realize that even if it's not a $300,000 month, for some people a $3,000 month that allows them to then be home with their babies or allows them to quit a job they hate or allows them to travel the world, That's just as amazing and that's really what I'm about is just showing you guys what I did and what I show my students so that you can do it too.

01:54It's not that hard. I'm not smart or clever. I just am really good at figuring things out and taking really complicated cost you know, concepts or really complicated text stuff and making it really simple and easy to understand and follow, and that's what I'm gonna do with this game plan.

02:09My goal is that by the end of the time you watch this video, you're gonna know exactly what to do, and you're gonna feel like, okay. I know what I need to do. I'm super clear.

02:18I just have to do the work. A lot of times, in my experience, you're not afraid of the work.

02:24You just want someone to tell you what to do. You're like, look, I'll work hard to build this. I know it's not magic.

02:29I know it's not a get rich quick thing. I know I'm gonna have to work, but someone just tell me what to do because I'm watching all this stuff on Instagram, and I'm watching all these videos, and it's just, like, not coming together. So I'm gonna give you what you need here.

02:42Okay? First thing that's really important, I didn't learn this for years and years and years and years, but I wish I had, so I'm gonna give this to you right away. This is the first and we're gonna kinda write on my iPad here.

02:53This is the first and most important thing you need to learn. There's one rule that you have to follow, and it's called the rule of the five ones.

03:03So rule of the five ones, what are they? Essentially, you're going to solve one problem to one niche or, like, target market, ideal cloud and avatar, selling one product we'll talk more about that on one social media platform, one platform for one year.

03:27So right away, this might be different than what you've heard. You might have heard, you're gonna sell tons of digital products. You're going to, um, you know, be posting on multiple platforms.

03:37Um, you're going to solve multiple problems. No. I got to a million dollar business, multimillion dollar business.

03:44Um, I've made over a million dollars every year now since 2020. I have income proof all over the place.

03:50You can I share literally everything? Um, if you're skeptical, because some people are, and I get that, it works when you focus.

03:57You probably maybe have heard the saying, um, simple scales, fancy fails. It's true. If you are trying to solve more than one problem, you're spreading yourself thin here.

04:08If you're trying to talk to more than one, uh, target market, you're spreading yourself thin here. If you're trying to sell a lot of people are trying to sell, like, four or five products.

04:16It's nuts. You're spreading yourself super thin here. If you're trying to repurpose your Reels on Instagram and YouTube and TikTok, you're spreading yourself really thin, and the other thing you're doing is you're starting, then stopping, and starting, and stopping.

04:29You're not being consistent at anything for a year. Look at all this spread energy here. Look at this.

04:35All of this energy is spread so thin, and it's getting diluted. Contrast that to this.

04:44It's just one, two, three, four, five. And they're all kind of working together, frankly.

04:51It actually probably should look like this. One, two, three, four, five. Because there really is what it really is doing is all five of these things are going in and building one business really, really well.

05:03And I just did a coaching call on this. So you might not know this, but I have a tiny little coaching group. Um, I don't do a ton of coaching, but I have a group where I answer questions.

05:11So it's like a Facebook group, and I answer questions, but I do do one coaching call a month to that group just for fun. And, one of the things that I talked about last week on this call was the rule of the five ones, and the amount of people in there I wasn't expecting it.

05:27I didn't ask for it, but the amount of people in there who said, I followed the rule of the five ones, and that's how I hit seven figures surprised me. Now it was like three people, so it wasn't like it was a 100 people in my group saying that, but three different people confirming, plus my own anecdotal experience, plus what I know from other business mentors and friends, but it was a re it was a recent confirmation that I wasn't expecting to get last week with a couple of students being like, followed the rule of five ones, and that's how I hit, um, 7 figures or over 1,000,000 in my business.

05:58So I'm gonna give it to you real. That's why I'm here. If you think you're smart enough to break this rule, you're not.

06:05One prop solve one problem for one niche, offering one product on one platform for one year.

06:13That's your first thing. Second thing that we're gonna wanna talk about is the actual product. Okay?

06:18The actual digital product that you're selling. It can be an like a real product. That's fine.

06:24Um, one of my favorite stories about physical products is the aquarium lamp. I've talked about this before on my social media, but this guy has an Instagram account, and the only thing he does is sell an aquarium lamp, and I came across one of his reels, and I bought an aquarium lamp. So you absolutely can do this for digital or physical.

06:40Most people watching this, my guess would be you're wanting to sell physical products. So let's talk about that. Okay?

06:47Product is really, really, really important, and you kind of know that. Like, I'm guessing you already know that. And there's a couple of things that I want to give you that are going to help you with your product.

06:57Okay? So the first thing that your product is going to be most likely is it's either going to be a course, um, like a PDF or other kind of, like, digital file, or it's going to be audio.

07:10I would say most people are going to do a course, and then another, let's just say, like, 60% are going to do a course, 30% are going to do a PDF, 10% will be audio.

07:21Audio is tough. I talk about that. Two things I want to give you with this are, first let me just really quickly pause this so I can focus.

07:31There's two things. One, you're gonna need a hyper this isn't what most people get wrong.

07:37Hyperspecific title of your product. So the product title needs to be hyper specific, and it needs to, um, tell you exactly what you're going to get when you buy.

07:48So when someone buys your course, exactly what are they going to get? I'll give you an example.

07:53Instead of doing something like, um, let's say you're a life coach, and you are or let's say you're a relationship coach, and you help people have better marriages. The name of your course shouldn't be intimacy, or it shouldn't be passion, or it shouldn't be marriage, or it shouldn't be, um, something fancy.

08:17Right? Like, we all have heard of those fancy course titles where it's like, unlock your marriage.

08:26It should be something very specific, like how to like, a conflict free marriage. That would be much better. Or reigniting the spark in your marriage, or, like, um, something like that, where it's very clear what you're going you should be able to read the title.

08:46I'm not a marriage expert by any means, so think that's why I'm struggling with I'll use my business. I would never make a product called unleash your potential.

08:54I would never make a product called the academy. I would never make a product called abundance.

09:02I would never make a product called Next Level. I would never make a product called, um, like, The Collective.

09:12I would make a product called Passive Income with Instagram or a course I'm gonna recommend that you get right now, which is how to create a viral digital product. Guess what I teach you and show you how to do in my course called how to create a viral digital product?

09:27I bet you have absolutely 100% clarity on what I teach you. I teach you how to create a viral digital product. And if you feel this is the thing I wanted to, like I'm gonna share my screen with you in a second and just kinda, like, show you what you get with the course.

09:40I really recommend it. If you feel a little less than confident in your ability to create let me just turn this guy off as well for Um, if you do not feel confident in your ability to create a product that's gonna sell really well, get this course. I'll link to it in the, um, description down below.

09:57Obviously, it's optional, but what I teach you how to do is create a product that when people see it, they immediately wanna buy it, which makes sales really easy.

10:08So I share things like the mindset you need to have to go viral, but also your viral digital product has to have this or it will flop, how to pick the right niche, How to like, five reasons digital products don't go viral.

10:20The price to value ratio. How to choose what kind of digital product you create. Some people automatically think they should do a course or they automatically think they should do a PDF bundle, and they're wrong.

10:30They should be doing the opposite. What to do if you don't want to show your face, you know, what if you want to create a course on your phone, like, it really goes over, and then if you do decide, oh, I'm going to do a course, or I'm going do a bundle, or I'm going to do audio, I teach you how to make it.

10:44So we're going to make the viral PDF bundle together. We're gonna make the course together. Um, I give options on lighting.

10:50Like, this is really the complete, um, I'll just kinda, like, give you an example of one of the videos. Let's see.

10:56So, like, how to structure and outline the course is a video that literally goes over, okay, here's a sample course, how to elevate your entire wardrobe for a $100 or less. That's the name of the course, by the way. Guess what you get when you buy this course.

11:09Very clear instructions on how to elevate your wardrobe for a $100 or less. So it's super clear, and I literally go over, I'm just going to kind of scrub it, but I literally go over, okay, what should each outline have, what should each section have, um, and I literally do an example where I say, okay, the first video is going to be this, the second video is going be this, the third video is going be this.

11:27This is the kind of stuff that is going to make such a difference, because here's what I've learned. I've learned and there's, like, a little flop deviral scale, which is very cool.

11:36Um, here's what I've learned, you guys. I've learned that if you create the right product, it makes marketing so much easier.

11:45And no amount of clever marketing can get around a bad product. So you can learn all the Instagram hacks in the world.

11:52You can learn all the traffic hacks in the world. But if your product isn't sellable, it's not gonna move, and it's gonna be the most frustrating thing in the world because you're trying to market a product that's never gonna sell. So I highly recommend my course, how to create a viral digital product.

12:06A lot of you guys already have it, so if you are watching and you do have it, amazing. Go implement it. Make sure there's a little section on if you already have a digital product and you need to just make sure the digital product will, like, meet the criteria or meet the standard, go do that.

12:21So step two is the product. Um, step three is to leverage Instagram content.

12:28So we're gonna talk a lot about this. Okay? There's, um, there's a lot of different ways.

12:34I'm gonna kinda, like, walk you through what this looks like next. There's a lot of different ways you're going to get traffic to your digital product. There's ads.

12:42There's, um, emails. Like, there's so many different ways you're gonna get traffic to your digital product over time. But if you remember, we had to pick one platform.

12:50The platform that I have seen, not just myself, but my students see the most immediate results from. So if you're looking for, I want results right away.

13:00I want results, like, within a week, within a month, That's gonna be Instagram more than any other platform.

13:07And there's basically three. I'm gonna walk you through the three different content, um, and then kind of talk about where each one fits into this picture, and then how it all works together.

13:18So there's obviously reels, carousels, and stories. They're all important. Um, reels bring in the foot traffic.

13:25So reels basically equal traffic. Um, carousels, essentially, they nurture and warm, but they do also sell.

13:34I make a lot of money for my a lot of money for my carousels. And then finally, stories. Believe it or not, stories reach a ton of people, um, but then they also sell like hotcakes.

13:44So all of these work together. You can't do one or the other, in my opinion, my experience.

13:49If you want the most money for your effort, it's best to do all three. If I had to give you I'll just give you my advice on if you're like, okay, I I gotta figure out where do where do I get started.

14:00Right? I'm a little overwhelmed. What do I pick first?

14:03Start with reels. Because you really can't it doesn't make any sense to do carousels, and it doesn't make really any sense to do stories if you're not bringing in the foot traffic.

14:13Surely that makes sense. Right? If you don't have people coming in, you really shouldn't be on your stories pitching, and you really shouldn't there's no one to nurture.

14:20So reels out of foot traffic. I have a ton of stuff here on YouTube about, um, reels, but I also will tell you this, it's so much easier than you think.

14:36I just did the math on and it's so profitable. I just did the math literally this morning on how much like, what was the average amount of money I got paid per reel on Instagram over the last six months?

14:51And I checked the math three times, and I had Rose check it again because I didn't think it was right. I get paid literally almost $2,500 per reel.

15:02It's $2,433.91. I have it memorized because I checked it so much. So every reel I make, I get paid, on average, $2,500.

15:14And my reels take they're so quick. The way I teach you to do reels, um, it's with a course called Passive Income with Instagram. You probably have heard of it.

15:21I'll link it down in the description below. Passive Income, by the way, basically walks you through how to do all of this. So all of this, like, selling your digital product with Instagram traffic, that's what Passive Income with Instagram teaches you how to do.

15:33It's basically building all the automations, building all the tech stuff, so that all you have to do once this is built is just make those reels, make those carousels, um, and there's lots of things that I teach you in that course to make it really easy to do that, like generating 365 reels very quickly, um, what to do if you don't want to show your face, that kind of stuff's in my passive income with Instagram course.

15:55I'm not going to show you what that looks like, because I feel like a lot of you guys are really familiar with it, and I don't want to spend too much time, um, talking about all my courses. I really want to just teach you. And so my advice, if you're just getting started, um, and you need something tangible to hang on to, is a couple of different things.

16:17One, you're going to want to give yourself permission to ease into this. So and we're going to kind of go over the rest of the game plan here, but I want to pause really quick with the Instagram content creation process.

16:30Give yourself permission to ease into this. Do not immediately go zero to a 100, meaning don't go zero to publishing a reel and a carousel and stories every single day.

16:39That's going to be a really big recipe for burnout. I just talked about this with the agency I'm working with. They do studio stuff for me.

16:48Great agency. Um, they got really excited about me and about us working together, and they had this plan to like immediately do a bunch of different stuff, like a bunch of extra reels and YouTube videos and all this stuff, and I explained to them, was like, you guys, that's not how I work.

17:07Um, I tend to add something new in, right? So me doing studio reels with this company, that's a new thing.

17:14So let's keep doing that for three months and then reassess one extra thing we're going to add in.

17:21So if I was giving that advice to you, I would say, do a reel, like three reels a week for three months, and then add in an extra thing. If you go zero to a 100, you burn out, and then you lose all the progress.

17:36If I would rather you post four reels a month, like, let's just say you do it on a Tuesday. I think you'd make more money doing four reels a month, but you never miss that Tuesday than you would doing five reels a week for two weeks and then burning out.

17:50It's much better that you ease your way into it and build the muscle. The second thing that I'll tell you is that trust yourself to figure out. In my experience, you actually know what you need to do, and you know where you need to go to get, like, the information, but then you go and also take in additional ideas.

18:13It's like you overwhelm yourself, shiny object syndrome, or information overload. You might be doing that with this video right now, where you have information overload.

18:20I would recommend that you pick one mentor, I don't mind if it's me or if it's someone else, Pick one mentor, consume everything they create, and unfollow everyone else.

18:30And I'm not asking you to do something I haven't done myself. When I picked my mentor, I literally sat in my inbox and unsubscribed from everybody else. I went to my Instagram and unfollowed everyone else.

18:40Back when, um, we were on Facebook a lot more, like, I went and unfollowed everyone on Facebook.

18:46I left Facebook groups, and I said, okay, this is the mentor that I'm going to, um, choose. I'm going to go all in, and I'm going to there might be other ways to run a successful business.

18:55There might be other ways to do it, but I'm going all in on this one mentor. And it was amazing.

19:00That's how I got my 7 figure business. In case you're wondering who it, um, it was, it's Talkymoor. Um, I unfollowed everybody by Talkymoor, and I followed him, and he helped me run a 7 figure business.

19:09So it's it's you gotta control your mental, um, input, your mental load, because you're gonna get really overwhelmed. So the fourth thing that I want to show you with this basically, by the way, once you do this, you're very well on your way.

19:27Um, the thing that I I want you to have, though, that I think is really important, is helping you understand what this is going to look like very big picture.

19:37Because this is a little bit in the weeds with the product and, um, you know, the reels and the carousels and whatnot, but I want to kind of, like, just give you a big bird's eye view of what this is going look like for you over the next few years. So what this is all going to look like. Okay.

19:51So let's just do it like this. So essentially, it's going to look like this.

19:55Let's just pretend this is you. You're going to start making, let's just say reels to keep it really simple. You're going to start making content, and that content is going to go to a sales page.

20:07I show you how to set that up, by the way, in that course.

20:12And then the sales page is obviously gonna give you money. You're gonna get sales.

20:16A good sales page will convert well, an average sales page converts at 2%. Our average is 6%, so three times the average. Some of our pages convert at 25%.

20:27Meaning, if four people come to our checkout page, we get one sale. Or if a 100 people go to our checkout page, we get 25 sales versus the average person, we get two sales.

20:38So in my passive income with Instagram course, I give you a lot of very practical advice, and that matters. Right? If I can send a 100 people to a checkout page and get 25 sales versus two sales, I'm gonna wanna do what I'm doing for the better checkout page.

20:51That's what I teach you in the passive income, um, thing as well. So however the metrics work for you, everyone's a little different.

20:59You're gonna send traffic from your Instagram content. Just highlight this.

21:04It's gonna go to the sales page, and the sales page is gonna give you money. This part over here, you're going to build once.

21:15So this is a one time thing.

21:19And, basically, the way I say it is make the course once, make content weekly, make sales every day.

21:28So content is gonna be made weekly. Again, I have tons of stuff here on YouTube for free. I also go over that in my, um, Instagram course.

21:36But you're gonna make content daily. Eventually, if you wanna make more money so I'm making, like, $400,000 a month.

21:45About 30% of that comes from Instagram, so whatever 30% of 400 is, um, is what I make from Instagram. Or, like, another way to say it is, I make $2,500 per Reel.

21:55So if I publish two Reels a day, which I do, I make around $5,000 a day just with my Instagram Reels. That's a good trade for me because my Reels take about thirty to forty minutes.

22:07If it's a good good reel. It takes thirty to forty minutes. So let's just say for an hour to an hour and a half a day, we'll just say we'll just say one per hour a day, I'm getting 5 k.

22:18There's no acquisition costs. There's very little delivery costs. It's essentially profit on what I make on Instagram.

22:26It's a good trade. Now there's two ways you're gonna scale this.

22:31So let's just talk scaling really quick. How are you gonna scale this business up to, um, first, you're gonna scale it up to daily sales.

22:38Right? That's gonna be your first main goal is one sale every day because that stabilizes your income.

22:45One sale every day starts to stabilize your income. Your months we want your months to stop looking like this where there's, like, a lot of days where there's, like, a sale and it spikes.

22:59I'd much rather you, and you probably would be the same way, I want your sales to look like this Versus very gradually trending upwards. To me, this represents stability, and that's really important if I'm making decisions like quitting a job or doing whatever.

23:14So there's two ways you're going to stabilize your income and get it to that, like, daily sales so it gets really, really steady. First way you're going to sale first way you're going to scale is organically.

23:26This one's really easy. Over time, you're going go from posting, let's just say, four Reels a week.

23:33That let's just say that's your starting one, to posting this is my current organic schedule. Okay?

23:40I worked up to this over a period of, like, a year and a half. So please don't go and do this right away. But right now I do two Reels, one carousel.

23:53Did I spell that right?

23:57I would say one story on average. Sometimes two if I if it's good. That is my scaled Instagram content schedule every day.

24:09So as you can imagine, this starts to really stack. I don't know what that just did.

24:16Um, but this starts to really stack Because every like, if it's a week right? You can imagine what I'm doing here.

24:24If it's a week just duplicate this one more time. This is what it looks like over a period of a week.

24:31That's a lot of content, but I worked my way up to that. So eventually, just so you know, you're not going to do this right away, but that's your step one, is going to be scaling to something that looks like this.

24:40Okay? Just scaling organically. This is pure profit.

24:44This is every reel I put out, profit. Now this is not Instagram related, but this is something else that I do that scales my products unrelated to everything organically, unrelated to this number right here.

24:57This is just FYI, basically.

25:00This is the second way you're gonna scale. It's gonna be through ads. And so that's another thing that we do.

25:05We spend, like, a $100,000 a month on ads. Um, our we get a three x return on invest well, no. We spend, like, we spend yeah.

25:13Like, I would say, like, yeah. Like, 70 to 80 to 90 again, it depends on the month. Like, in the 70 to a $100,000 range, and our return on ad spend is anywhere from two x to three x.

25:24Meaning, if we spend $70,000 on ads, we'll make around a $150,000 from that.

25:30Um, if we essentially, we can turn $1 into 2 and a half dollars or up to $3, um, and so ads is going to be the big way you're going to scale, um, and organic.

25:42You can do ads.

25:46People think you have to have there's a lot of myths around ads. There's a lot of myths that, um, like, you have to have a ton of money to run ads.

25:56It's very complicated. Um, only, like, Internet marketer bros can. Like, girls can't do ads.

26:01That's another one. But can I tell you? I wish I had done ads so much sooner.

26:06I always say now, if you've got $3 because we run ads for $3 a day. Right? That's where you can start.

26:11And I wish I had pulled up little, um, testimonials of students who specifically were talking about their ads because we have so many of them where they get daily sales, daily profit from the simple $5 a day, $3 a day campaigns that they run.

26:27It's not hard to run ads. I just want you to know that we're getting a little ahead of ourselves, but, again, it's an ultimate game plan. I want you to kind of know what's the ultimate version of this, and that includes ads, and it's way easier than you think, and please don't wait as long as I did.

26:40So eventually, if you're running right now, I'm doing about $400,000 a month, all said and done, and my income flow probably again, is rough because I haven't looked at the recent numbers but if I were to take a rough estimate, not a perfect estimate, but a rough estimate, it would probably look pretty evenly split.

27:04This is, again, my best guess. But it would be all my money, all my 400,000 comes from these three sources.

27:11Okay? Again, average.

27:14You can't hold me to this. This is just average rough estimates so you know. Ads, let's just say that gives me, let's just say, like, $1.40 k a month.

27:27Instagram, let's just say I think that feels a little high, but that's fine.

27:31$1.40 k a month. And then, um, emails. We make it we actually I think it's probably a little closer to, like, maybe Instagram pays me around a 100 k a month.

27:42That that feels even a little high, so I have to remember. But, like and then, basically, I think it was something like, uh, it was, like, almost 200 k.

27:51My numbers aren't adding up here, but it's basically it's napkin math, but you kinda get it's is slightly less.

27:58So maybe it would look like this with all of this being email and Instagram being a smaller chunk of the pie.

28:07Um, however, let's just say it's a $100,000 on average from Instagram a month.

28:13Nothing to sneeze at. But I'm sharing this because that's all of this, and it's the smallest piece of my income.

28:20It's the smallest piece of the pie. And so when you have the ultimate game plan, yes, it's leveraging everything that Instagram has to offer because it's the fastest of all three of those to see results.

28:33The amount of time it takes you although ads are I will say ads, you can get results from pretty quickly as well, um, but not as quickly as Instagram, and you have the, um, associated cost of running ads. Instagram is the fastest and the least expensive because it's free. Followed by ads, you can get results very quickly, you just need to invest some money in ads and have a higher risk management, because some days you lose money and some days you, you know, have massive profits.

28:56It's wobbly, especially when you're newer and you don't know what you're doing, but it's still very doable. Email is the hardest. It is a son of a bitch.

29:02It just is. Um, but lovely return on investment once you master it.

29:07So all of them are really good. That is the ultimate game plan. I really quickly just wanna show you, um, I know I said I wasn't, but I I wanna show you really quick the inside of the passive income course.

29:18Just in case you're interested, kind of what I would show you let me pull this up here. So this is basically what it looks like.

29:24It's broken into an eight hour section, so you can sit through it in a day, and it walks you through my funnel.

29:34It teaches you how to sell the digital product. So, like, the practical tech stuff. Right?

29:39It's not not very hard. It's we do I make it easy for you, but connecting two platforms together, for example, like, when someone checks out, how do they know to get your digital product? That's what this video shows you how to do.

29:52Um, if someone wants to do a payment plan, for example, how do they know what to do? That's what that shows you. Um, and then we get into, like, hacking Instagram traffic.

30:00So there's a lot of very practical stuff. Um, I share some low effort reels that you can just copy. I share what to do if you don't wanna show your face.

30:09Um, I share lots of hacks on getting more people to your checkout pages. Just all kinds of stuff, like how to go from a 100 views.

30:17A lot of people get stuck at a 100 views, um, on their Reels, but there's there's very little, like, practical things you can do, um, to get, like, thousands of views on your Reels, and my Reels go viral all the time, and so I kinda show you what I do. Um, so that that's basically what the course looks like.

30:33Um, again, it's totally optional. There's lots of stuff I have literally for free here on this YouTube channel, so if it's not in the budget, please just start there. Um, but if you do want me to hold your hand and show you what to do, my students from this course, you can read the reviews online.

30:46I mean, they get really, really good results. So, um, there you have it, your ultimate game plan. Thank you guys so much, and I will see you in the next one.

The Hook

The bait, then the rug-pull.

Maria Wendt opens with two student screenshots — a $273,000 month and a $320,000-in-ten-months run — then draws her whole framework live on an iPad: one problem, one niche, one product, one platform, for one year.

Frameworks

Named ideas worth stealing.

02:07list

The Rule of the Five Ones

Solve one problem
For one niche
With one product
On one platform
For one year

A constraint meant to stop effort from spreading across multiple offers, audiences, and channels at once.

Steal forAny early offer that keeps stalling because it's chasing more than one audience or product at a time.

15:39model

Reels / Carousels / Stories roles

Reels bring in traffic
Carousels nurture and warm (and sell)
Stories sell directly

Each Instagram content type is assigned one job in the funnel rather than treated interchangeably.

Steal forDeciding what to post first when starting a single-platform content plan — start with reels since there's no one to nurture without traffic first.

20:40model

Content -> Sales Page -> Money funnel

Make the course once
Make content weekly
Make sales every day

Separates the one-time build (product plus sales page) from the recurring work (content) that continuously feeds it.

Steal forFraming which parts of a business are 'build once' versus 'do forever' when planning workload.

CTA Breakdown

How they asked for the click.

VERBAL ASK

08:47product

“I highly recommend my course, how to create a viral digital product... I'll link to it in the description down below.”

Soft-pitches her own course mid-lesson by teaching a real principle (hyper-specific titles) and then pointing to the course as where to go deeper; repeats a similar pitch near the end during the traffic-hacks walkthrough.

Storyboard