12:55Maria Wendt · Tutorial
How I made my first digital product in 2 hours
A creator walks through the exact course that sold 904 units at $37 in two days, and the two-hour split between outline and filming that made it.
September 17th 2025The argument in one line.
A single hyper-specific problem, posted about daily for 180 days without any payoff, is what builds the audience that later converts into digital product sales — the audience has to exist before the offer does.
Read if. Skip if.
READ IF YOU ARE…
- A total beginner with zero audience who wants one linear checklist instead of scattered advice from ten different creators.
- Someone willing to trade two fixed hours a day, and 90-180 days without income, for a shot at a repeatable content-to-product funnel.
- A creator who already has some following and wants a system for turning that following into a first paid digital product.
SKIP IF…
- You want income within weeks — this system explicitly runs on a 90-to-180 day runway before any product exists to sell.
- You're looking for a hands-off passive system; the plan requires daily content creation, not automation, for at least six months.
- You already have a validated product and an audience — this is a from-zero build sequence, not a scaling playbook.
The full version, fast.
The video lays out a 30-step sequence for building a content-driven digital product business from zero. The first several steps are mindset work: commit fully, expect slow realistic results instead of overnight riches, and believe that earning money is legitimate before trying to earn any. The mechanism is to pick one hyper-specific problem, publish content solving it every day for 180 days without chasing views, then around the 90-day mark decide on a product (video course is framed as easiest to both create and sell), build a roughly 20-video course, and launch it to the audience that content has built. After launch, the plan repeats the 180-day cycle, pitches the product daily through a mix of content formats, and automates the sales conversation through an Instagram DM tool. The tutorial closes by pitching two paid courses as optional accelerators for the product-creation and ad-buying steps.
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00:00 – 01:39
01 · Cold open: proof of income
Intro to the tutorial, then a SamCart dashboard reveal showing $400K+ trailing revenue as credibility proof before any teaching starts.
01:39 – 12:25
02 · Steps 1-4: commit, accept real numbers, believe, find your one problem
Mindset steps: fully commit to the process, accept realistic (not overnight) results using real student income examples, believe money is good, then use a ChatGPT prompt to land on one hyper-specific problem to solve for people.
12:25 – 19:01
03 · Steps 5-9: niche, 2-hour work window, inner work, first post
The niche falls out of the specific problem; schedule two fixed daily work hours (early morning or evening); do the inner work to be brave enough to start; publish a first piece of content answering one specific question.
19:01 – 26:40
04 · Steps 10-13: ignore the views, keep posting, the 180-day streak
Don't track views on early content; publish a second and then daily pieces of content solving different specific problems, building toward a 180-consecutive-day streak, with student case studies as proof it works.
26:40 – 35:23
05 · Steps 14-18: pick a product format, the ease-of-selling scale, market research
Around day 90, decide what to sell; video courses are ranked easiest to both create and sell versus PDF bundles and audio; validate the idea with a quick Instagram poll before building anything.
35:23 – 44:38
06 · Steps 19-23: outline it, build it in Ecamm, launch day math
Outline the product from personal experience (not ChatGPT), record it in Ecamm, finalize it in Kajabi, then launch — framed as the day the store opens, expecting 5 sales at minimum or 20-30 done well.
44:38 – 49:16
07 · Steps 24-28: repeat the cycle, daily pitching, automate sales
Repeat the 180-day content cycle post-launch, pitch the product daily using a mix of reel formats, and automate the DM sales conversation through ManyChat; paid ads offered as an alternate/parallel path.
49:16 – 52:55
08 · Steps 29-30: the optional paid courses + subscribe CTA
Two optional paid courses pitched (product creation, and paid ads), followed by a channel-subscribe close.
Lines worth screenshotting.
- Realistic early income results — $60 in two days, $600 in a week — are presented as the normal outcome of a new content business, not a sign it's failing.
- A niche is framed as a byproduct of picking one hyper-specific problem to solve, rather than something to choose independently first.
- Most businesses are said to take 18 to 24 months to become profitable, which makes judging a content business by month-one revenue the wrong test.
- Video is ranked as the easiest digital product format to both create and sell; audio is ranked hardest to sell because free audio is already abundant.
- A simple yes/no poll to an existing audience is presented as a low-cost way to validate a digital product idea before spending time building it.
- A launch day is framed as the day a store opens, not a one-time revenue event — sales are expected to continue every day after.
- Delaying any sales pitch for 180 days of free content is presented as what makes an eventual offer land as a natural next step rather than a hard sell.
- A repeatable daily revenue target (fifty to a hundred dollars) is framed as a more useful goal than one large launch, because it compounds.
- Automating replies to a specific comment keyword is presented as a way to keep generating sales conversations from a single piece of content without manual follow-up.
- A free, exhaustive tutorial is shown functioning as a funnel: delivering the full method for free builds the trust needed to sell a paid shortcut afterward.
How a 30-step content-to-course funnel works.
THE 30-STEP PLAYBOOK
A 52-minute walkthrough turns the familiar pick-a-problem-post-daily-then-sell pattern into a literal numbered checklist, with the paid course positioned as an optional shortcut rather than a requirement.
02Steps 1-4: commit, accept real numbers, believe, find your one problem
- Realistic early income results — $60 in two days, $600 in a week — are the normal outcome of a new content business, not a sign it's failing.
- A general topic doesn't convert into content; narrowing to one hyper-specific problem is what makes it specific enough to act on and share.
03Steps 5-9: niche, 2-hour work window, inner work, first post
- The niche often falls out of the specific problem rather than being chosen first — solve a specific problem and the right audience becomes obvious.
- Two fixed, non-negotiable hours a day, scheduled like an appointment, matter more than how many total hours are technically available.
04Steps 10-13: ignore the views, keep posting, the 180-day streak
- View counts on early content aren't the success metric; publishing consistently is the milestone, since audience growth lags content by months.
- Most businesses take 18 to 24 months to reach profitability, so judging a new content business against day-one profit sets an unrealistic bar.
05Steps 14-18: pick a product format, the ease-of-selling scale, market research
- Video is both the easiest format to create and the easiest to sell; audio is the hardest to sell because free audio is everywhere already.
- A simple yes/no poll to an existing audience is a low-cost way to validate a product idea before spending time building it.
06Steps 19-23: outline it, build it in Ecamm, launch day math
- A launch day is the day the store opens, not the only day it can sell — judging a business by one day's revenue is a scarcity mindset.
- Delaying the sales pitch until after months of free value is what makes the eventual ask land as a natural next step instead of a cold sell.
07Steps 24-28: repeat the cycle, daily pitching, automate sales
- A modest, repeatable daily revenue target compounds more reliably than chasing one big launch, because it's achievable every single day.
- Automating the reply-to-a-keyword-comment sequence turns organic content into a sales channel that runs without anyone actively selling in real time.
08Steps 29-30: the optional paid courses + subscribe CTA
- A free tutorial can still function as a funnel: solving most of the problem for free builds enough trust to sell the remaining shortcut.
- Pitching a paid course as strictly optional, after already delivering the full method, creates less resistance than gatekeeping the core value behind a paywall.
Terms worth knowing.
- SamCart
- An e-commerce checkout platform used to sell digital products and process payments; its revenue dashboard is shown as proof of income at the start of the video.
- Ecamm
- Mac-based live-streaming and recording software that overlays a webcam bubble on a screen-share and automates basic editing while recording.
- ManyChat
- An Instagram/Messenger automation tool that auto-replies to a specific comment keyword with a direct message containing a link, enabling sales without live involvement.
- Kajabi
- A platform for hosting and selling online courses, used to package a finished video course into organized sections and lessons.
- 180-day content cycle
- A recurring six-month stretch of daily content publishing, used before and after a product launch as the core pacing unit of the plan described.
Things they pointed at.
00:59toolSamCart
Lines you could clip.
02:50
“I'm gonna make this work or I'm gonna die, and I'm okay if I die.”
03:10
“Committing to the process means it's almost like you burn your boats.”
10:00
“I was genuinely shocked that I wasn't making millions of dollars in my first month, like stunned and stupefied.”
29:40
“Most businesses don't make any profit in their first year business. The way I do it, my customers always make profit in their first year.”
40:00
“I take home over $200,000 every single month.”
41:40
“Think of it like a store, an actual store opening. The day the store opens, it doesn't close and never open again the next day.”
Word for word.
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metaphoranalogy
00:00Okay. I'm finally getting a second to sit down and film this tutorial for you guys. You've been asking about it for a while, and I'm basically just gonna literally give you a step by step tutorial on how to start a passive income business.
00:12So if you're starting from zero, this is what you're gonna do. So I'll turn on my little circle person and share my screen here. First thing I wanna show you is, um, how much I make.
00:24I wanna show you, like, proof of income. So this is my SamCart dashboard, and then you can see here over the last thirty days, we've done $400,000.
00:34If we go back to last month, which was August, 04/20. If we go to the month before that, which was July, I think it's really important that you guys listen to people who actually know what they're doing and we know what we're doing when it comes to passive income.
00:49So I'm gonna give you all the steps. I have the outline, and it looks like it's basically 30 steps.
00:56It's 30 steps to starting a passive income business, and we are just gonna take it one step at a time. So we're gonna take a deep breath, and just know that you can pause this video at any point. It's built to be a big resource.
01:07It's built to be something that you can come back to. It's built to be something that you can follow along. I'm gonna be sharing my screen, um, through the majority of this, and so, um, I recommend you watch this whole thing first so you kind of have a sense of what this process is gonna look like.
01:22So watch the whole video, and then, um, you can put it on two x speed if you want to, or 1.5, um, and then actually, like, go through it.
01:31That would be my recommendation because this thing is built to be, um, pretty beefy. So the first step that you're gonna do is just commit to the process.
01:40And what I mean by that is understand that this will test you, understand that this will challenge you, understand that this will, um, make you want to quit. There'll be totally parts of this where you think it it won't work.
01:52It's not for me. This is a this is a fake. This isn't for real.
01:57If you do not commit to the process, the other 29 steps I'm about to give you aren't gonna work, and committing to the process means it's almost like you and this is it. Like, you're going to make it work or you're going to die.
02:09That's the attitude I've always had with online business stuff is like, I'm gonna make this work or I'm going to die, and I'm okay if I die because I'll then I it's gonna work or I'm gonna die. And I see a lot of people on the fringes who are like, oh, it would be cool if this would work, or it would be cool if I could have more money, or it would be just so awesome, but that is not there's a very big difference between it would be so awesome, I would be so grateful if it worked, versus I'm going to work at this until I figure it out and until it works.
02:37And so committing to the process is the first step fully and totally. You'll feel it like a full body. You'll feel it in your belly, like you commit with your belly, you commit with your stomach, you commit with your chest.
02:46Like, I'm in. I'm in and I'm gonna do this, and I will figure out everything that comes up, and I will not quit, and I'm gonna keep doing this, and I will make money.
02:54So if you do that, you can move on to step two. Step two is accept the realistic results that you'll have. No get rich quick here.
03:01So you guys know me. I'm super transparent, and there's a lot of people out there who talk about making 6 figures in six days or stuff like that.
03:09That's just not real. Okay? It's just not it's not real.
03:12It's not true. And so you need to accept realistic results you're going to get.
03:17And so what I did here, I just want to show you is like a couple of my students and kind of what their realistic results are.
03:26Things like $1,100 with a $10 travel guide. That's realistic.
03:3114 $4,000 in the first two weeks, that's like a mid level one. Right? Something like Jody hitting $32,000 with her gardening guide, that's on the, like, really good end of the spectrum.
03:42But $600 in seven days, that's a realistic result. $60 in the first two days, that's a realistic result.
03:50Beth making a $140 in the first two days, these are realistic results. It's gonna be slower at first, but that's how you know it's a real business. Okay?
03:58This isn't, um, like like, this isn't I don't know.
04:04Like, . Like, you it's a real business. Businesses take time to build, and so you got to accept that this is you're gonna get realistic results, not six figures in six days.
04:16Because if you try and get six figures in six days, you feel like you're doing something wrong if you make, you know, a thousand dollars in two weeks or if you make let's just say you launch your offer and you make a $126 at first. You're like, oh my gosh. I'm not a millionaire yet.
04:28Well, it's not realistic. And and I'm only saying this because this exact thing happened to me when I started my business. I was genuinely shocked that I wasn't making millions of dollars in my first month, like stunned and stupefied.
04:40And the reason I was so stunned and so stupefied is because I was reading all the bro marketers out there who were like, here's how I made a million dollars with one hour of work. And I was like, okay, this sounds awesome. And then I was genuinely so shocked when I didn't make money.
04:53So if you can accept two is just to accept the realistic results. This is an awesome case study. I'll put a link to this in the description.
05:01Let me just make a note of, like, everything I'm saying I'm gonna put a link to because I just have a feeling this is gonna be a beefy description. So we're gonna link to this document in case you wanna read it. I do recommend you do.
05:09Like, these are great stories of how they do it in all different kinds of industries. Just, you know, it's just really cool. So I recommend you read that if you need, like, extra something to get you over the hurdle so you actually do accept.
05:21Third thing, um, is gonna turn off oh, this is interesting.
05:26Okay. Hang on. Let me I just wanna talk to you for a minute for this one.
05:30So we're gonna turn it on me, and then we're gonna turn the little circle off. Okay.
05:35So there's two. Step three is to channel a deep rooted belief that you can actually make money.
05:45And if you don't believe you can actually make money and that making money is a good thing, you won't make money. And so all the other 27 steps like, I'm giving you these steps before we get into the practical, like, build this automation, like, say this thing, use this chat GPT prompt.
06:01We're about ready to get into all of this, but there's three steps that you have to do first, and the third one is, like, actually believe you can make money and making money is good. Because if you don't believe that making money is good, you won't actually make money. And so there's two books that I recommend that you read.
06:15You may have heard of some of them before. You may have read some of them before, but I recommend that you read them anyways or listen to them. Like this one I listened to in audiobook, and it's a really, really it's cool to to listen to it.
06:25Um, so you're a badass at making money, dollars flow to me easily by Richard Dotsey. These are books that I highly recommend. They demystify the energy of making money.
06:36They demystify the mindset of making money. So they're really good at just, like, helping you get into the right headspace so you can actually make the money you need to make. So I also have videos on my YouTube channel about this, that particular topic, like if you don't believe you can make money, watch this video.
06:54Okay. So now I'm gonna share my screen again. It's kind of annoying that I feel like I switch back and forth.
06:58Can we just make a pact that when I stop sharing my screen, there'll be two heads like this? That way I can just talk to you, and I know it might be a little distracting, but it's such a pain for me to I'll just turn it off.
07:09It's not that pain. I'm being dramatic. It's not that much of a pain.
07:11Okay. So the fourth step, step four, this is where you wanna start, like, kind of paying attention to what I'm doing here. And we're gonna go to chat GBT.
07:20Hey. Where's my circle? Let me turn turn it off.
07:22Hold on. Get my circle on. Oh my gosh.
07:26Sorry, guys.
07:30Alright. Stay on here, mister circle. We're gonna go to ChatGPT, and we are going to put this prompt in because step four is to decide the hyper specific problem that you're going to solve for people.
07:44So your job is to solve one hyper specific problem. As you make passive income, you're going to start by solving a hyper specific problem that you're going to solve for people. So this is the prompt we put in, and obviously, like, I'll show you where you're gonna change it out.
08:00So this is this is the first part of ChatTubeTea. How can I find one specific problem to help people with? My sorry.
08:08My friends come to me and ask me questions about my marriage and my fitness. They also comment on how organized my home is. If I were to make content online that help them solve one specific problem in any of those areas, what are some ideas?
08:19Give me 10 in all niches. So you would change and think about like, okay, what are my friends coming to me for?
08:26What do your friends come to you for? Um, do they come to you like, are you really good at, like, career stuff? Are you really good at relationships?
08:34Are you really good at, like, having hard conversations? What are you really good at? Do they comment on your style?
08:40Like, oh my gosh, you're so stylish. Like, what do your friends come to you and ask you for questions about? What does your husband come to you and ask you for questions about?
08:47That's what you're gonna put right here.
08:52You kind of customize that with, like, what people come to you and ask you questions for. Then ChatGPT is going to give you some ideas.
09:01Marriage, so they gave five four ideas for marriage, five, I think it was, or four for, um, busy mom, like fitness, and then nine and ten was, like, decluttering.
09:12Now, I felt like these were not specific enough. I wanted to give you really hyper specific examples because when I say a hyper specific problem you're solving, I literally mean hyper specific.
09:23So, like, how to rekindle connection is not hyper specific. So fitness motivation hacks, not hyper specific. Easy plan, easy meal planning for fitness goals, not hyper specific.
09:36So I say, can you be even more specific and give me a total of 30 ideas? Hyperspecific problems across marriage, fitness, and home organization. So for you to complete step four, you would literally pick one of these, and that becomes like, that's it.
09:52That's all you're going to make, um, content on. So for marriage, for example, let's just say you pick this one, how to keep intimacy alive after having kids.
10:02That's the problem that you solve for people now. And you'll hear my ManyChat thing off. We'll talk about that later.
10:08That's one of the softwares I'm gonna teach you. That's what that beep is. So from here on out, if that's the hyper specific problem that you're gonna solve, the only thing that you're gonna do and rack your brains around and, like, help people with is keeping intimacy alive after having kids.
10:23Now, I have lots of friends who have kids. I know, and I'm not with a partner, I don't have to worry about keeping intimacy alive, like, in a romantic way, But I see in my friends' marriages, like, it is difficult to do that.
10:34And so I can think of, a billion things right now that would I could, like, talk even further about. But that so step four, to get us back on track, step four is, like, you would pick one of these.
10:46Right? One of these things. And I'm just using this as an example.
10:50Right? And we'll talk more about, like, coming up with ideas. Now all you need to do is pick something that is super hyper specific like this, something like how to keep intimacy alive after having kids, and you can use ChatGPT to pull up and get, like, some examples for that.
11:05Okay. Step five is to choose the group of people that you're going to help or your niche.
11:11Right? Um, so sometimes the hyper specific problem, most times, the hyper specific problem just does the work of helping you figure out who you're going your niche, basically.
11:26Because my niche all of a sudden becomes really clear. Right? Like, okay.
11:30If I'm my hyper specific problem that I'm solving is keeping intimacy alive after kids, who's my niche? Probably moms. Parents, yes, but probably moms.
11:39So now I was like, okay. Like, that's clear. If we something similar, like how to lose postpartum weight without dieting, hyperspecific.
11:47Um, so that would be, like, obviously, like, lot of movement and mindset stuff to clear stress and whatnot. Who's going to need postpartum weight advice, weight loss advice? Moms.
11:59Um, how to stay fit while traveling for work? Um, who's going to need that? Busy professionals.
12:05How to work out at home with no equipment. Who could that be? Right?
12:09Like, that could be a couple different people. That could be people who are shy and don't wanna work out in a gym environment. That could be people who are on a budget and can't afford a gym membership.
12:18So when it's not exactly clear, when the hyper specific problem you're solving is not clear who the niche should be, I have a video that I want you to watch that's gonna give you clarity, which is how do you narrow down a niche? And I'm gonna mark on my paper that we're gonna link that in the description as well because that is gonna be a big one for you.
12:37It's like, okay, this video, once you watch it, you'll have clarity on, okay, if it's not obvious who my niche is, it's not obvious who my target audience is, watching this video and narrowing down a niche, that'll give you a lot of clarity. Okay.
12:51Next step is to schedule in two hours, so this is step six now, schedule in two hours a day per two hours per day of work time.
13:01So we need to talk about this, and I'm just gonna let my head talking head be there twice so we don't mess that up. Um, you can work. You have two windows of time where you can work.
13:11Five to nine or nine to five five to nine or nine to no. Nine five to nine or five to nine again, actually, is what it is.
13:20I wrote that down wrong. So you can either fit those two hours in I'm sorry.
13:25I just have to turn that circle off. I can't even hear myself think. Let's do that.
13:30There we go. So you guys, you can we get two hours of work done. You can pick.
13:34Pick your poison. You're gonna find two hours in the window between 5AM to 9AM or 5PM to 9PM.
13:41For me, I'm a mom of a toddler, I'm exhausted. And so I work from 4AM until 07:30AM when she wakes up.
13:50That's when I work. And what that does is it allows me to be present to my kid. If I had a nine to five job, that would allow me to go to my nine to five job.
13:57But what does that mean? That means I'm in bed by 08:00 almost every single day. Like, it's a rare thing for me to see 10:00 on the clock at night.
14:04And so, again, this brings us all the way back to step one, which is scheduling or is committing to the process. Part of committing to the process means making I don't like to call them sacrifices, but I like to call them trades.
14:15Like, you're gonna make trades, and the trade is, like, I don't get to watch some of my TV shows that I like to watch anymore because I go to bed, because I gotta wake up before I am from work. So we all have either and now you might be a night owl, and so you might be like, you know, you know what?
14:30I'm gonna put the kids to bed. Kids go to bed at 7PM or 8PM, so I work eight to eleven or eight to ten.
14:37Right? Because you only need two hours a day. You don't need a lot.
14:40Two hours a day, though, you need to find, whether it's early in the morning or late in the evening. It's up to you. But they need to be scheduled in.
14:47Like, I literally like, let's go I I don't wanna show my calendar for privacy reasons, but, like, go to your calendar and put them in right now, and that's it. Like, if you need to talk to a significant other, be like, honey, I love you, but I can't talk like, I can't spend time with you from eight to 10PM anymore because that's just my work time, and it has to be that's the way it has to be.
15:11So if you want to spend time with me, like, here's where I'm more available, which is a hard conversation, but you need to also let your significant other into, like, the why you're doing that.
15:20Here's why I'm doing this. Here's why we're temporarily making this trade. And then you just need to stick to it.
15:29Like, that's where the commitment to the process is going to come in. It's like you if you choose the early morning one in particular, like, you will be confronted every day with the choice to sleep in, and it's a tempting, tempting temptation.
15:40Especially like me, I got a toddler. I got a two year old. I run around all day, and and and I work out, and so my body's tired.
15:46And even though I go to bed at, like, eight, so I'm getting, like, what is that? Like, four and five. I'm getting, like, no.
15:53Four and four. I'm getting eight hours of sleep every day. So it's like a decent amount of sleep.
15:57I'm diehard about it. But like, some days I like put her to bed at exactly eight, so I can't get myself in bed to 08:30, and then it's like, ugh. We're seven and a half hours of sleep.
16:04Like, what you know, like, I'd love to get nine hours. It would be, like, optimal for me. So, like, I there's always that temptation to sleep in for that extra hour and a half, and you just can't.
16:13So step six, schedule in the two hours per day of work time, and it's gotta be nonnegotiable because you just won't have the time to do what's about to come up if you aren't scheduling in the work time. Alright.
16:24Which brings me to step seven. Oh, I'm actually gonna keep the circle off of this one because this is another, um, non screen one.
16:32Step seven of 30. You need to do any inner work you need to do to be brave enough to start.
16:42Entrepreneurship will challenge you and will test you to an extreme level.
16:49And that's a beautiful thing because it's gonna push you to grow and get out of your comfort zone. But you might need to go to therapy to be comfortable enough to be seen, to be comfortable enough to take a risk.
17:04You might need to talk to someone trusted. You might need to read books on taking a leap. Right?
17:10Like, the big leap is a good book to take to read, actually. It's the big leap by Gay Hendrix is a good one.
17:16You need to do any inner work that you need to do in order to be brave enough to start. Now some of you watching this are like, Maria, I've been dying to start. I just don't know what to do.
17:25So this tutorial is perfect. Like, now I'm knowing what to do. I don't need to spend any time on step seven.
17:30I've been dying to start. But some of you have been watching my content and have been observing people making money, and you're afraid to start because what if you fail?
17:41And what if you succeed? What if you become more wealthy than you ever imagined? Like, what if this actually works?
17:47What does it say about you now that you become a wealthy woman? That's gonna trigger a lot for you. And so there's a lot of inner work that might be the thing holding you back, and we have to talk about it because now we're about ready to get into, like, tutorials on how to do this stuff.
18:02Like, we're about ready to get into, like, the, like, step like, literally do this stuff. Now I'm gonna share my screen, like, show you some practical stuff.
18:09But the first seven steps, especially, like, steps two, three, and seven, if you don't do those, you're not gonna make the money.
18:23None of this will work. And so I did therapy.
18:28I read books. I just did exposure therapy, which is like you just start and then, like, deal with it as it comes, which is like a very practical way of dealing with it.
18:39But, yeah, if you if you if you can't be brave enough to start, you won't start, obviously. So you gotta do step seven.
18:47However, let's say you've done step seven, you are brave enough to start, what comes next? Well, you're gonna make your very first piece of content, and you're gonna answer a very specific question.
19:00So let me show you what this looks like. I made a blog post, actually. This is my actually, my this website is one of the last times you'll see it looking like this.
19:08This is the old website from, like, I don't know, five years ago. I was about to get a facelift.
19:14I'm very excited. I just had a talk earlier with my website designer. And on this website is a very helpful blog post called 21 tips for creating your very first Instagram Reel, and each one of these tips is really important.
19:29But tip one, you just need to get your first one out there. Don't pay attention to the views. We're gonna talk about that later.
19:33That's number that's step number 10. Consuming reels to do research. You won't know everything right away.
19:38First ones will be dumb, and that's fine. You gotta be humble and patient, like all of this. Super helpful.
19:43I will link to this, so I'm gonna circle this one as well because this one's gonna get linked too. Here's something I want to tell you about creating your very first piece of content. It needs to answer a very specific question.
19:55So that would be if we go back to our chat GBT thing, if that's if we decided that the hyper specific problem we were solving was keeping intimacy alive, what's a hyper specific question people have about keeping intimacy alive after having kids?
20:11So it could be something like, my husband and I are so tired, by the end of the day, all we want to do is get sleep.
20:23How do we get the energy to be romantic together, to be intimate together when we are exhausted. So how would you solve that problem?
20:33What's one specific tip you could give them? That's your reel. So you're gonna make your first piece of content.
20:40This is a milestone. When you do this, celebrate. Step nine is to publish that content to Instagram.
20:50So just showing you my Instagram account here. I have a ton of content. We're gonna get to that later.
20:56But I have a ton of content, but my very first Reel, I don't think I can go far back enough, but my very first Reel was scary to publish.
21:07It was so scary, and I just did it. And I'm so glad I did because now, I mean, like, fourteen, fifteen months later, I have two over 200,000 followers in, like, sixteen months, whatever it was, fourteen months, sixteen months, like and it all started because I published that first piece of content even though I was scary, and I thought it was gonna be pretty dumb.
21:26Like, my first piece of content wasn't that bad as far as new content goes, so yours probably won't be either. So step nine is to publish that content to Instagram.
21:36Step 10, don't look at the views it gets. Just don't care what the views are because the goal, the objective for the first piece of content is not even to get views.
21:47The goal of the first piece of content is just to create the first piece of content. And once you've published that first piece of content, it's mission accomplished. And so don't care about the views.
21:58You just can't care about the views. It's it's normal to, like that's a normal human thing is to care about the views, but just don't care about the views, don't look at the views, and understand that the goal for right now is not to get views, it's to publish content.
22:13You cannot control the views that you get. You have no control over that, but you can control how consistently you follow the steps of my passive income business tutorial. Um, you can control that.
22:24The views will come and the sales will come later. We're talk we're gonna talk about both of those in these in this tutorial. But for right now, step 10 is just don't look at the views and don't care.
22:34Alright. Now I wanna take us back to ChatGPT because step 11 is to make a second piece of content solving a different specific problem.
22:42So I had ChatGPT generate some ideas. You can do this too.
22:48Can you give me 20 more topic ideas around this one? How to keep intimacy alive after having kids. So I picked this guy here, and I had ChatGPT give me 20 more topic ideas, um, for this specific problem.
23:00So here's 20 more topic ideas. How to make time for intimacy when co sleeping with kids. So you could make a reel on, like, are you co sleeping with your kids?
23:09Here's how to create intimacy, and there's all kinds of jokes about that that you could do. Like, people always say, like, be wary of the couch for the co of the co sleeping family, which, again, I I should have picked I could have picked fitness as my topic example. Somehow, I just decided to do keeping intimacy alive.
23:23So here we are. Um, how to communicate sexual needs, uh, how to create intimacy through nonphysical affection. Like, all of these are so good.
23:30These are all really good content ideas. And so you're gonna make a second piece of content answering one of these questions. Step 11 is to publish it or step 12 is to publish it the next day.
23:41So you're getting the gist here. You're making a piece of content that solves a hyper specific problem every single day.
23:49Get ready for step 13. Turn my talking head on here and get rid of my circle.
23:56Step 13, I hope you're sitting down watching this. You may already know where this is going.
24:02Step 13 is to publish a piece of content that's very helpful and solves a hyperspecific problem every single day for a hundred and eighty days in a row. I get a lot of pushback on this. A lot of people, and I'm going to sound like a dick here for a second, but a lot of people who are making not as much money as I'm making for sure, who have not run a business successfully, who have not built a following, say, oh, but that's too hard.
24:29It's too hard to expect people to make content for that long. What do you think starting a business is?
24:37Do you think we're joking around here? Do you think that we're just playing? We're here to make money.
24:42We're here to start a real this is a real business. And so I pulled something up for you that I wanted to show you just to remind everybody, and, again, I'm not mad at you. I'm just like this is the this is the result of me getting a thousand comments and people being like, oh, it's too hard.
24:56Do you know how many businesses make a profit in the first year? Most businesses don't make any profit in their first year business. The way I do it, my customers always make profit in their first year business.
25:05They always do. And so we're better than the average business. K?
25:10Most businesses, it says, needs eighteen to twenty four months to reach profitability. I'm saying do something for a hundred and eighty days. Now, is it longer than what the lying gurus say, where they say make 6 figures in six days?
25:23Yes. Is it a lot of work? Yes.
25:25A piece of content every single day for a hundred and eighty days in a row is a significant amount of work. I get that. But you have two hours a day to do it.
25:34That's why you need two hours, by the way. So it it and it probably won't take you two hours. Like, it takes me it takes me less than an hour now to make a piece of content because I'm so practiced.
25:45So for you to have two hours, you'll be fine. Is it gonna take consistency? Yes.
25:50Is it gonna take discipline? Yes. Is it worth it so you can have a business that changes your family's life, that actually brings in revenue, that actually allows you to quit a job that you might hate, that actually allows you to change your life and your family's life?
26:05Yes. It's absolutely worth it.
26:07So you're gonna make content that's helpful and solves problems for a hundred and eighty days in a row.
26:15It's up to you, though. Like, I don't care. And I'm not saying this to you watching the video.
26:19I'm saying this to the people who say it's too hard. It's like, dude, it's up to you. But don't come at me in my YouTube comments telling me I'm wrong.
26:25This is what I did to make money. This is what I still do to make money. 99% of people watch my free content and never buy from me, and I'm okay with that because the goal is to help people solve a hyper specific problem.
26:36Okay. I'll get off my soapbox. About ninety days in, this is step 14, so halfway through, ninety days in, after three months of making content, start thinking about what product you'll sell.
26:48Now what's gonna happen is over these a hundred and eighty days, you're gonna start getting followers. You should see some of my students who do this.
26:58They go from, and I'm not exaggerating, like, a 100 followers to 10,000 followers or more doing this. I have tons and tons and tons of case studies in my Facebook group from this.
27:07I have tons and tons of testimonials from this. My students who follow what I teach start to amass a really big following.
27:14They start to get followers, and what's gonna happen is you're gonna start to get hints and ideas. If you do this for ninety days, you're gonna start to get hints and ideas of what you should I'm just gonna pause it so I can just, like, fix the focus really quick.
27:28So what's gonna happen is you're going to have people comment about wanting information about something more. So you're gonna start to get hints about what your product could be.
27:37So about ninety days in, start thinking about what kind of product you're going to sell, And you're gonna kind of have an idea by the ninety day period, so this won't take that long. Step 16 is a very cool step.
27:52This is where it starts to get exciting. Hold on. Let me add my circle guy.
27:58Okay. Here's step 16. This is actually kind of where it gets exciting.
28:02You're gonna choose what product you're going to sell, meaning are you gonna sell a video course, are you gonna sell a PDF bundle, or audio files?
28:11And I have something specific. This is from one of my courses that I just want to show you. This is the ease of selling scale, meaning how easy it is it to sell a video course, a PDF bundle, or an audio file.
28:24A video course is the easiest product to sell. Doesn't get easier than that. It's very easy.
28:29Ease of selling it, creating it, all of it, very easy. PDF bundles are harder to sell.
28:35Audio files are the hardest to sell because we can just get audio for free so easily. So it this this scale comes down to people's value perception, what they perceive to be valuable. They perceive video courses to be very valuable.
28:48They perceive video PDF funnels to be valuable, especially if you package it right, but they're harder to sell, and audio files have a low perceived value for the most part. Obviously, there's exceptions to that rule, but for the most part, they're the hardest to sell because, again, you can just go to YouTube and get it for free.
29:03So ease of creation scale is different. Right?
29:07That means, like, how easy is it to create it? Video courses, very easy to create. I have a course that teaches you how to do this.
29:13Super easy. I also have a lot of, like, tips on YouTube about how to do this. It's very easy.
29:18PDF bundles, somewhat easy, but you have to make them very valuable if you're going to sell them. Audio files are very hard to do because the only thing that people are receiving is your voice. You need to have a really good microphone setup.
29:29You need to have perfect control over your voice, perfect command over how you're saying it. It's just it's just difficult, so I would steer you away from audio files. You you I have a lot of students who make a lot of money with PDF bundles, so I'm definitely not gonna steer you away from PDF bundles.
29:42There's some pros and some cons of that. I'm a big proponent of video courses. I think they're the easiest all the way around, but it's up to you.
29:50Like, really, you can you can choose a PDF bundle and that's the thing you sell, that's fine. You really can. Um, okay.
29:56Pick a topic for your digital product is step 16. So I'm just gonna refresh this so you can see what the video looks like.
30:07This is a video that I think you I recommend that you watch if you need help with picking a topic for your digital product. It's just one of my YouTube videos. We're going to link it.
30:16I just recommend watching this. It's a ten minute video. It really breaks down how to do it.
30:21It's just gonna help you really, like, look for, like, what you should and shouldn't do. Hard to mess it up after you watch the video. So that is step 16.
30:29Let me make sure I'm still recording here. Okay. I am.
30:32Okay. I got worried I was, like, not recording. Okay.
30:35Step 17. Don't skip a single day of posting as you do this.
30:41So, like I said, you set aside two hours to do this. The most important thing and the thing that you control, you control this, ma'am, is your schedule and your priorities.
30:53You choose that. I understand that everyone, and this is very true, some people have it so much harder than others. I always think about one of my students who had four kids, and she worked a very demanding nine to five job.
31:04She had four boys, I think, too, and she came to me and was like, I just don't know what I'm going do. She woke up at four in the morning, and she got it done. That's how I got the idea to wake up at four in the morning later on when I had my own kids, and she quit her job, and now she's home with her boys.
31:19But she was the primary caregiver, the primary breadwinner, and was trying to create her own business so she could create some space in her life.
31:29And so there's always gonna be something that comes up. You're gonna be sick at some point during these one hundred and eighty days.
31:36You're gonna have a family emergency probably over these knock on wood, I hope you don't, but, like, you know, at some point you might. Um, work will get crazy for you at some point. Like, all of these things think through.
31:47Say, okay. Here's all my hundred and eighty days. There's six holidays, so I gotta make content for those six holidays.
31:53Don't try to make all the hundred and eighty days of content all at once, but just, like, look at when could my potential hiccups be, and how can I plan around that? So if I know I have a vacation that's a five day vacation in two weeks, I should make one extra piece of content every other day and schedule them so that I don't miss my upload schedule during the period of time.
32:15I don't miss my upload schedules. It's extremely difficult. There's no, like, minimizing it.
32:21It's not easy. I have to, like, really especially when I go to take a vacation, like, I have to work twice as hard the week before so that when I go, I don't miss my upload schedule. But the algorithm is, and we'll talk about this in case you don't want to do this, or it's a different way you can do this, so we'll talk about that towards the end.
32:39Um, but this is the name of the game. Like, I'm just being real with you guys. This is the name of the game.
32:43If you do this, I promise you we'll make money. If this seems harder than what most gurus talk about, it's because they're not being truthful, and what I'm telling you actually works, and you have to work it.
32:54Like, that's just I think we're all on the same page. Don't skip a single day of posting as you do this. The algorithms will punish you if you do.
33:01Okay. Step 18. And by the way, you guys, like, really quick.
33:05I'm saying this because I love you and I want you to win. Not that I'm insensitive, not that I think I'm better than you, not that I don't understand that you all have stuff going on. Like, I really don't wanna come across as insensitive.
33:16I just feel that you have been disempowered by so many people who are trying to make an easy sale. They want you to think it's easy. They want you to think it's super doable.
33:25I'm here to say no. Like, most businesses fail, and if you don't want to be part of the businesses that fail, if you want to actually have a passive income business that works for you, where you make sales around the clock, you're gonna have to put work in to do that.
33:37But let me tell you, like, I did that, and now I make over $400,000 a month. I take home 60% of that, so I take home over $200,000 every single month.
33:46I make sales around the clock. Like, if we go to my, uh, actually, I can't show you my inbox because I got legal stuff, um, that I'm I know will pop up, so I can't I can't show you. But if I were to show you my inbox, um, I'm I'm I've shown you my Sam card.
33:58Like, we we can look at it this way. Like, all these sales come in, $71 sixteen minutes ago.
34:03Twenty two minutes ago, $17. $384. Like, this is all within an hour in just this hour.
34:10If we go further, even more per hour. Like, this is just what happens when you build it. It's exciting.
34:15This is exciting, and it's worth it. Um, and I say this because I love you, and I want you to get this. I want you to have this.
34:22Okay. Step 18 is to do some market research to confirm your product idea. So you've watched my video on how to pick a viral topic for your digital product.
34:30Um, now you just wanna, like, confirm that it'll actually work. Really easy way to do this is now that you've got some Instagram followers, make a poll in your Instagram story. Hey, guys.
34:39Here's the product I'm thinking of launching. Um, a lot of you have asked me for similar things. Um, is this something you would buy?
34:46Yes or no? Or like yes or not? Probably not right now.
34:50Just do market research like that. It's really easy. I do that all the time for you guys, and I'm and I get really good feedback.
34:55I get really helpful feedback. So step 18, do some market research. Step 19 is to outline your digital product.
35:02Here is an example of a sample outline. Let me just reload this bad boy. So here's a sample outline of what a course outline could look like.
35:10Um, this is from my course, um, how to create a viral digital product, so we kinda a lot of what we're going over is, um, just taught much more detail in in the actual course itself with templates and whatnot. So it is a good course.
35:22I'm gonna talk about that in a bit, um, but this is pulled from that course, which is sample wardrobe course outline, and so we literally break down, like, here's your first section, here's the videos that should be in it. Here's the second section, here's the videos that should be in it. So I don't really script the videos for the digital course.
35:37I just outline it, know what I wanna say, and then I just make it. So that's that's what your sample outline would look like. It don't use ChatGPT for this, by the way.
35:48It will well, that's a whole topic for a whole another conversation, but ChatGPT will not make it very viral, ironically.
35:57You need to come at it from your own experience and what you teach in your own story through your own lens, um, because if it sounds like a course that everybody else is making, they're not gonna buy it. Right?
36:06Like and this is a good course. Right? How to elevate your entire wardrobe for a $100 or less.
36:10Like, that's an awesome course. It's because we didn't use ChatGPT to do it. So that's the topic for another conversation.
36:15Don't use ChatGPT for this. It'll just sound very generic. Step 20 is to start creating the product.
36:22So I use this thing called Ecamm, and I wanna show you what it looks like. So let's just, like, move this down.
36:29Um, so Ecamm is I'm just gonna pull it up here. Let's do it this way.
36:34Ecamm is a software I use. It's how I have this little circle. It's how I have this, like, little circle next to me.
36:41It's it's how I have this editing. Like, I don't have to do any editing at all for my YouTube videos.
36:46It does it all. It says here, it's like a video production studio.
36:50It's so true. Stream, record, present, this is exactly how it does it. It does all the editing for me as I record it.
36:57So any editing that you see, any like, um, anything that it fixes, anything that like edits the sound, like all of this is done as it's recording, um, so that all I do is click record, and then I click finish, and it's a fully edited video, which is super nice of video course production.
37:12I highly recommend Ecamm. I am an affiliate with them, I get paid like, it's like a couple dollars, so I don't recommend it for the money I recommend it because it's actually what I use and I really do like it, so I'll actually put a link there as well. Highly recommend that you use that to create if you do decide to do a video course, highly recommend that you use Ecamm.
37:29Okay. So you're gonna finalize your digital product. Step 21 is to finalize your digital product.
37:36This is what a finalized digital product will look like, and for whatever reason, I'm gonna minimize this here so you can see it a little better. Um, I just wanna scoot it over.
37:48There we go. Okay. So this is what it would look like.
37:51This is what a finalized digital course would look like. Um, this is our ads one. So we run very basic ads that are super profitable, and we basically teach our strategy in this course.
38:04And so in this course, you can see here different sections. Um, it helps you get your ads going. It's very easy.
38:10It's very simple. Um, we're not super techy, and so basically this is like the terrible tech person's guide to running very basic ads, but our ads make us a ton of money. About 50% of our revenue comes from ads, which is super, um, we're just super grateful for.
38:24So people ask us how we did it, and we kinda create a little course on that. This is what it'll look like. You'll have, um, some videos on here.
38:30This is my sister, Rose, in case you don't know. There'll be some videos on the left. We use Kajabi in case you're curious to know what software we use, but your course should look something like this, um, when you're done with it, just like your sections and your videos.
38:41This one's a little robust, so, like, this is a pretty big course, so you can probably get away with a smaller one. You don't need to put all this in here. For you, if you're just getting started, um, if we refer back to our sample, um, outline, that's gonna be a really good model for you to follow, so it would be something like 20 videos total, I think would be what I would look for.
39:01If it's your first course, just put 20 videos in there. Again, do teach all of this in my, like, do break down how to create a digital product that will go viral in my course that I'll talk about a little bit later, but, um, essentially, it would look something like this, and then if you actually click, like, the video, it would look something like this.
39:19Right? So it's just kinda, like, loaded in there in a nice format. Okay.
39:25Step 22 is celebrate yourself for publishing a hundred and eighty days of helpful content.
39:32So if you I guess this one's coming up too. This one's coming up.
39:38I'm I got ahead of myself. So I got real ideas to make money coming up, but I got ahead of myself. So, basically, we got a couple steps here that are just my talking head.
39:45So I'll turn my circle off. If you have actually managed to publish a hundred and eighty days of helpful content, you need to celebrate yourself because that is a massive accomplishment. I mean, like, go you and your friends go out to dinner and celebrate because that's a massive accomplishment.
40:01Um, and so after the hundred and eighty days, you're going to launch your related digital product. Now, the good news is when you do things the way I do and you delay gratification and you aren't greedy and you don't try to get the sale right away and you're able to just delay your gratification, really all you have to do to launch is just tell your audience that it's ready to buy because you've doing market research, you've been dropping hints about it, you've been making so much helpful content, you you have thousands of followers now on Instagram, so you actually have an audience to launch it to.
40:28You've been talking to people in your DMs and in your comments. You know what their needs are around your hyper specific problem, and so you just tell your audience, hey, I created this course. It's amazing.
40:38You guys are going to be the first people to get in on it, so you're going get an early bird price. Click here to buy it. Like, it's that easy when you do all the hard work upfront, which is to create helpful content and solve problems for people.
40:50So step 23 is to launch your related digital product. And, again, celebrate yourself massively when you do that because most people do not make it to step 23. So when you make it to step 23, you're going to be making money, which is exciting, and also accomplishing something huge, which is, again, exciting.
41:08So there is no way this is something that I have to teach you for step 24 and step 25. It's a very important nuance.
41:17I just taught this to my friend Stephanie who's, like, been doing all of this. It's a super important nuance for, um, like, launch day because when you think of launch day, think of it like a store, an actual store opening.
41:31The day the store opens, it doesn't close and never open again the next day. Every day your store is open, and every day you have foot traffic coming into the store and people buying from you every day.
41:43So what people who don't know any better do is they put all of this they get kind of stuck in scarcity mode, and they say, okay, my launch day has to be the day that I make all the money because I'm never gonna have the opportunity to make money again. My launch day has to be huge. Typically, it doesn't work like that.
41:59Typically, the launch day is letting everyone know the store is open. And so if you don't know what you're doing, let's just say you do not know what you're doing and you don't know how to run a launch, you will make no less than five sales. So you will make at least five sales.
42:12If you've done everything that I teach, you can't mess it up and make less than five sales. You will make at least five sales. However, and this is step 25, if you do know what you're doing, you will make at least 20 to 30 sales, at least, if not more.
42:26Let me show you. Let me just give you an example. Someone who's, like, actually a student of mine and has followed what I taught.
42:32So this is a student, and she what I really love about this is English is not her first language. So she says, Maria, your course is already making a huge difference in my business. I purchased the first one less than a month ago.
42:41We just launched our new digital product. It's $27, and she made $5,000 in the first five hours after her launch.
42:47She has an audience that's a moderate sized audience, so I think it was like around, I think less than 10,000, I think it was close to 5,000 people. And so because she implemented what we taught and because she knows what she's doing, thanks to what I taught her, she had a really good launch day.
43:04But I want to point out, and this is where gurus are honest with you, like if if you this is not typical because most people don't know what they're doing when they launch, so that's why I'm saying if you know what you're doing, can make at least 20 to 30 sales, but if you don't know what you're doing, make five sales. And either way, the launch day is not the be all end all of your business.
43:22The launch day is just the day the store opens. So whether you have an incredible launch, which is exciting and is motivating and is, like, amazing, or you have a launch that just does okay, it doesn't matter in a way because the most important thing is that your store is now open.
43:38So step 26.
43:44This is where it gets really exciting. This is where you start to scale. You are going to repeat the hundred and eighty day cycle, and your goal is to be making 50 to $100 per day.
43:54If you have an Instagram account, you should be making 50 to $100 a day. That is your first baseline, bare minimum, absolutely bare minimum goal to making.
44:06I mean, we're talking $50 a day is $1,500 a month. You don't think you can make $1,500 a month? You can.
44:11I'm just telling you that you can. That is the bare bones goal that you need to hit.
44:16It is very achievable. I wish you could see how easy it is because it's freaking easy. So your first goal is 50 to $100 per day.
44:24Every day, in many different ways, you're gonna pitch your new product. So now you're making money every single day.
44:29After the 180 days, you're making money every single day because you're making sales every day because you're pitching every single day. Now, I created a doc, I'm sure you guys are gonna want this, so I'm just gonna circle that too.
44:40This is 12 Reels. This is the 12 different ways, the 12 different reels that I use to make money. So in each one, I listed them all off and I provided examples of each different way you're going to pitch your new product.
44:53So, this is the hundred and eighty day content cycle that is repeated, but now instead of not pitching where you were just, like, getting followers and growing your audience and actually, like, building up something, now you actually are pitching your products.
45:08You're making sales every day. Now, there's two other things I want to show you. Let's see.
45:14Step 28 is you're going to build sale, um, build automations to make sales automatically. So I use a software called ManyChat, and I build automations that look like this, where when someone comments wanting more information about my course, they might comment the word info in this case, so we'll zoom in here.
45:31They might comment info and then it'll automatically trigger, this is just a tagging thing, it'll automatically trigger them to get a link to learn more.
45:41So this starts to change the name of the game dramatically because now I'm making sales completely automatically, and the only thing that I have to do is make my reel every single day, and then people comment on it, and then they get a link to the checkout page, and then they buy.
45:57Now, I go into this, how I build these automations in even more detail in this video, so I highly recommend that you watch this video because what you just saw here, this, like, tutorial, it walks you through this even more in even more detail.
46:10But, like, that's the bird's eye gist of this is that people comment the keyword. This is ManyChat. They comment the keyword, and then they get it automatically is pre built, so you're gonna build this automation.
46:21It will send them a DM, and then they can click and check out. That is how I make a ton of sales every single day, and this video goes into it even further.
46:32Um, okay. There's one other thing, and I just want to, like, talk to you about this because the sticking point for you very validly might be a hundred and eighty days of content.
46:43So there's another way you can do it, and you get to pick your poison. You get to choose. Both have pros and cons.
46:49If you don't wanna make content, you can just run ads to your checkout page.
46:56So you can completely bypass the hundred and eighty days, and you can just start running ads. The and we actually do run ads really well to where, like, we'll take $5 and get a three x return on our ad spend, meaning we'll take $5 and turn it into $15, then we'll take that $15 and turn it into $45, then we'll take that $45 and triple it again.
47:16Like, where our ads are really good at, like, taking little tiny budgets and making a lot of money with it, And we have really good testimonials from our ad courses. So that's your other option.
47:27The pros of running ads are you don't have to do all that content creation, which can be very draining.
47:34You build it, and it's kinda like the automations. It'll let you make sales around the clock because the ads are running around the clock.
47:40Um, the cons are in its own way, it takes work too. It takes work to set the ads up. It takes works to test which ads are working.
47:48Like, it does take work, but you get sales faster.
47:53So the ads way is a little faster, but it does require, like, you to put money in. Not a lot.
47:58I mean, like, we teach our $5 a day strategy. So it really just depends on how you want to get eyeballs to your checkout page.
48:05You can get them with your, um, content creation, or you can get them with ads or both.
48:11I mean, like, some some of our students do both and do really well with both. Um, you just have to decide, like, which one sounds easier to you. I'd rather learn and set the ads up and have them running around the clock, or ads feels really intimidating.
48:22I'd rather do it organically and make the content. Either way, don't choose it based on what you think is gonna be easier because either way, like, it's gonna have its own challenges.
48:32It's a matter of your personal preference. So there's two steps that are optional that I wanna show you.
48:39There's a couple courses that I'm gonna recommend that you get. You do not have to. They're totally optional.
48:45Hold on. Let me show you. The first one is this one, which is how to create a viral digital product.
48:52So much of what I taught only works if you have a product that people actually buy. So if you don't know what to sell, or you don't know how to create a product, or you don't know if it will sell, this is a really good resource that I recommend you consider getting.
49:06Again, it's optional. You can do everything up until then and just figure it out on your own. That's totally okay.
49:11Um, I and you can also just subscribe to my YouTube channel. I have a lot of free content on there as well. But what I will say for this course is that it does make it very, very easy to do the part where you create the digital product.
49:23It teaches you how to create something that people actually want. And if you're like, okay, I kind of know what my talents are, I kinda know what people come to me, but I don't know how to turn it into something, and I don't know how to for sure turn it into something that I know will make money and I don't wanna waste my time, this is a really good resource for you to consider getting.
49:38So every product we make goes viral. We're very good at helping our students create viral products. It's not as hard as you think.
49:46It's just a matter of like us knowing what works and what doesn't. It's just our experience.
49:51We've launched so many products that we automatically know right away if it's gonna work or not, and that's such an advantage to you because you don't have to go through all of the work that we did to figure it out. We've had many flop products that we can help you avoid because the thing that really can be discouraging is when you do all of this and then you try to launch your product and then it doesn't work and then you feel like you completely wasted your time.
50:14And so that is what we help you avoid, um, in this course. Again, it is totally optional. It's up to you if you got to see my, um, some of the FOP to Vowel stuff in in the, um, little camera thing that I showed you.
50:24Um, but we would break down, like, so if we go here, we would help you say, okay, like, here's a how do you know if your course is gonna actually go viral or not?
50:34How do you actually use this flop to viral scale? And, um, so again, it's a resource. It's totally optional.
50:39I really do think it's worth it. If you are committed and all in on this, gonna be the best $300 you ever spent. Our testimonials are out of this world.
50:47Um, and then the other one that I wanted to show you was the ads course one if you did want us to teach you. Ads course testimonials are also out of this world. This is one of our students.
50:56She started making sales on her very first day, so I don't I don't like to talk about fast results because I think that it can be very, um, gimmicky, but what I will say is the one thing that most consistently delivers extremely fast results is the $5 a day ad strategy.
51:12So, again, these are totally optional. The other thing that you can do is go to my YouTube channel. So we just click my YouTube channel.
51:20I make so many videos, I don't know why it's not loading, but I make so many videos completely for free on how to do so much of what we talked about. You saw I was constantly be like, go watch this video. Go watch this video.
51:31And so if you aren't ready yet, maybe you don't have the income yet or you aren't ready yet to invest in a course, that's totally okay. When you're ready, it's there. You could also just start watching all of these videos.
51:43I have so many good videos, um, and some of them do, like, really well. Like, this guy popped off. It's doing super well, so is this one.
51:50This is the one where I recommended, like, if you are struggling to believe you can make money, watch this one. I recommend you watch this one. Yeah.
51:58How to pick a viral topic for your product, how to scale your $10 product to 7 figures. Like, these are really good things your checkout page has to have. My courses make it faster, and my courses make it easier, and my courses give you clarity, but if you aren't ready yet for that, my YouTube channel is a really, really good place to start.
52:14So this has been such a pleasure showing you the full step by step duties. If you do this, you will have a successful passive income business.
52:22Like, if you follow these steps, if you do this tutorial, you will have a successful passive income business. I'm so excited for you.
52:30I can't wait to see how many of you guys comment like, okay, it's a hundred and eighty days later and I did it, or Maria, I followed your advice and I made my first passive income sale. Like, that stuff makes me so happy. Um, I fully intend for this, uh, tutorial to be a big resource that we share, so I'm excited for everyone who's watching this.
52:46Be sure to subscribe if you haven't already, and I will see you I will see you out there. I can't wait, you guys.
52:52I'm so excited. Take care, everyone.
The Hook
The bait, then the rug-pull.
Before explaining a single step, the video opens on a live revenue dashboard — $400,000 in the trailing 30 days — establishing credibility before any teaching begins.
Named ideas worth stealing.
00:00list
The 30-Step Passive Income Blueprint
- 1. Commit to the process
- 2. Accept realistic results (no get-rich-quick)
- 3. Channel a belief that you can make money
- 4. Decide the hyper-specific problem you'll solve
- 5. Choose your niche/who you help
- 6. Schedule 2 hours/day of work time
- 7. Do the inner work to be brave enough to start
- 8. Make your first piece of content answering one specific question
- 9. Publish it to Instagram
- 10. Don't look at the views
- 11. Make a second piece of content
- 12. Publish it the next day
- 13. Publish helpful content daily for 180 days straight
- 14. ~Day 90: start thinking about what product to sell
- 15. Choose video course, PDF bundle, or audio
- 16. Pick a topic for the digital product
- 17. Don't skip a single day of posting
- 18. Do market research to confirm the product idea
- 19. Outline the digital product
- 20. Start creating the product
- 21. Finalize the digital product
- 22. Celebrate finishing 180 days of content
- 23. Launch the product
- 24. Expect at least 5 sales if you don't fully know what you're doing
- 25. Expect 20-30+ sales if you do
- 26. Repeat the 180-day content cycle
- 27. Pitch the new product every day
- 28. Build automations to sell automatically
- 29. (Optional) invest in a paid course for product creation or ads
- 30. Subscribe
The video's entire spine, delivered as a literal numbered checklist across 52 minutes — three mindset steps, then a content-first build sequence, then a launch-and-repeat sales phase.
Steal forAny zero-to-one content-based offer sequence — the specific-problem-first ordering is the reusable part.
28:46model
Ease of Selling vs. Ease of Creation Scale
- Video course
- PDF bundle
- Audio files
Ranks the three common digital product formats on two separate axes — how easy each is to sell (perceived value) and how easy each is to create — with video course winning both and audio losing both because free audio is everywhere.
Steal forDeciding a first product format when perceived value and production effort are both unknowns.
44:38list
12 Reel Types for Pitching a Product
- Talking head, hard pitch
- Talking head, no pitch
- Talking head, soft pitch
- B-Roll, subtle pitch
- B-Roll, hard pitch
- Tutorial, subtle pitch
- Tutorial, hard pitch
A reference document of reel formats crossed with pitch intensity (hard/soft/none), used to vary the daily pitch content after launch so it doesn't read as repetitive selling.
Steal forRotating pitch intensity across a content calendar instead of pitching the same way every day.
How they asked for the click.
VERBAL ASK
49:16product
“the first one, which is how to create a viral digital product... again, it's optional”
Soft-pitches two paid courses (viral product creation, paid ads) back-to-back immediately after finishing the free 30-step method, framed explicitly as optional accelerators rather than gated requirements, then closes with a plain subscribe ask.
MENTIONED ON CAMERA
Visual structure at a glance.
