A low-ticket product team doing 13,000 orders a month sits at one table and explains what they fix in other people's products: the niche, the funnel, the mockup, the colors and the copy.
A low-ticket digital product sells on a wide niche with one specific promised result, a full funnel of order bump and upsells, and packaging and copy obsessed over at the level of centimeters.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You have expertise in some niche and keep circling a course idea you haven't outlined or filmed yet.
You already sell a $27 product but only the front-end offer, with no order bump or upsells behind it.
Your checkout page has a decent product but a generic title, a sparse mockup or long blocks of bullet copy.
You assume low-ticket products only work for people teaching business, money or social media.
You are weighing whether to hire a done-for-you team to build a low-ticket funnel and want to see how one thinks.
SKIP IF…
You sell high-ticket coaching only and have no interest in a $27 entry product.
You want a technical walkthrough of checkout software, ad targeting or email automation; this stays at the strategy and packaging level.
The last ten minutes are a pitch for the team's paid build service, so skip them if you only want the free lessons.
TL;DR
The full version, fast.
Low-ticket digital products can carry a serious business when the product, funnel and packaging are all tuned. Pick a wide niche and a narrow product that solves one painful problem, like potty training in three days for moms. Keep the core course to 12 to 15 videos of five to seven minutes, then stack an order bump that speeds up the main result plus a chain of upsells, since the bump alone converts near 50% and roughly doubles order value. Treat the mockup as product packaging: specific titles, tripled visual elements, industry colors, one or two accent colors. Write checkout copy at a fourth-grade level with no jargon or AI, and ship fast because a $27 price makes mistakes cheap.
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00:40guestProduct development team (Rose, Katie, Aaron and a marketing manager)
Chapters
Where the time goes.
00:00 – 00:40
01 · Cold open
The scale claims: over $1M a month, 13,000 orders a month, 250 new customers a day, and the promise to share the team's product development playbook.
00:40 – 03:20
02 · The numbers behind the team
A new product launched roughly every week, a 5% conversion rate against a 2% norm, and the question of what makes a digital product succeed.
03:20 – 05:32
03 · Wide niche, specific product
The core formula. Broad audiences are fine; broad products are not. Examples from AI (get Claude to edit your reels) and parenting (potty train in three days), plus solving one problem and less-is-more.
05:32 – 07:00
04 · What goes inside the product
A mini course of 12 to 15 videos at five to seven minutes each. Just sit in front of the camera and talk; no slides or heavy editing required.
07:00 – 08:10
05 · Order bumps that accompany the course
Bumps work best as accelerators of the main result: templates, worksheets, AI tools, done-for-you content. PDFs and audio products need to feel extensive.
08:10 – 11:05
06 · The funnel is a game of centimeters
Maximize revenue per customer: $27 front end, an order bump converting near 50%, then upsells one through four. The full funnel is what separates struggling sellers from successful ones.
11:05 – 15:30
07 · Just start
Outline in hours, film in hours. Customers will tell you what's missing, you don't need to be the Olympic expert, and a $27 price keeps the stakes low for beginners.
15:30 – 21:05
08 · Myths and weird niches
Low ticket can produce serious income, and products don't need to teach money. Felt birthday crowns at $100K a month, rabbit care, postpartum weight loss, peptide guides, pet grief.
21:05 – 25:45
09 · Packaging and mockups
Specific titles over clever ones, mockups as the physical packaging of pixels, triple the elements, mix real photos with graphics, show not tell, and never let AI build the mockup.
25:45 – 28:20
10 · Checkout design and industry colors
Two-column checkout, less text, one or two accent colors, bullets under three lines, and color palettes that signal the industry at a glance.
28:20 – 33:02
11 · Copy that sells
Answer what you get and why now. No puns, no jargon, no AI writing, fourth-grade reading level, and bullets built from the course outline with a dose of curiosity.
33:02 – 41:40
12 · Inside the done-for-you build
How the team's paid service works: business audit, internal product meetings, a product presentation call, the build, and an optional six-month marketing package.
41:40 – 45:29
13 · Who is a good fit
Clients who trust the process and treat confusion as growth, and who accept that a low-ticket business is slow to build and slow to break.
45:29 – 49:28
14 · Final tips and call to book
Put the product out there, follow a proven method instead of fighting software wars, move fast, and a link to book a call for the build service.
Atomic Insights
Lines worth screenshotting.
Go wide on the niche and specific on the product: moms is a fine audience, but the product should be potty training in three days, not becoming a fulfilled mom.
Solving one big problem sells better than solving ten small ones, because the buyer can picture the single outcome.
If you can deliver the same result in 12 videos or 80, the 12-video version is the better product.
A strong mini course is 12 to 15 videos of five to seven minutes each, filmed by someone simply talking to a camera.
The best order bump is not a second course but something that gets the main result faster: templates, worksheets, an AI tool or done-for-you content.
An order bump converting around 50% roughly doubles average order value before any upsell is shown.
A team selling $27 front-end offers reports an average order value near $90 once bumps and upsells are in place.
A PDF or audio-only product has to feel long and extensive, because it can't compress value the way a short video can.
Outlining a course should take a couple of hours and filming it a couple more; a year spent on the outline is a failure to start.
If your course is missing a lesson, buyers will tell you loudly, and you can film the gap in an afternoon.
Someone a few steps ahead is often a better teacher for a beginner than an Olympic-level expert who has forgotten the starting line.
A beginner who forgets a lesson in a $27 product loses nothing, while forgetting one in a $10,000 offer costs trust and refunds.
You only see business coaches posting income because sharing revenue is their credential; a felt-craft teacher making six figures a month has no reason to post it.
For low-ticket impulse buys, the packaging is arguably more important than the video quality inside the course.
Whatever number of elements is in your product mockup, triple it, and mix real photos with designed graphics.
Use the colors your industry already uses, blues and greens for health and soft pastels for moms, so the buyer knows the category without thinking.
Every checkout bullet should be three lines or fewer, with one or two accent colors carried through bullets, buttons and mockup.
A checkout page only has to answer two questions: what exactly do I get, and why do I need it right now.
Write checkout copy at a fourth-grade reading level and spell out jargon, so a buyer reading in their second language never has to translate.
Turn each course video into one bullet with a named hook, so seven videos become seven benefit-driven bullets.
A low-ticket business is slow to build and slow to break, laid down one brick at a time.
Takeaway
Scope narrow, stack the funnel, obsess over packaging
WHAT TO LEARN
A $27 product earns serious money when it promises one clear result, sits inside a bump-and-upsell funnel, and is packaged and written so a scrolling buyer decides in half a second.
03Wide niche, specific product
Keep the audience broad and narrow the product to one painful problem with a result the buyer can picture, like potty training in three days.
Resist overstuffing: the same result delivered in fewer videos is a better product, because buyers finish it.
04What goes inside the product
Build the core course as 12 to 15 videos of five to seven minutes, recorded by simply talking to the camera.
05Order bumps that accompany the course
Make the order bump an accelerator for the main result, such as templates, worksheets or an AI tool, rather than a second unrelated course.
If the product is a PDF or audio, make it feel substantial, since it can't compress value the way short video does.
06The funnel is a game of centimeters
Measure success by revenue per customer, not front-end sales, and set up the order bump and a chain of upsells behind every product.
An order bump near 50% take rate roughly doubles order value, which is why it is the highest-leverage piece of the funnel.
07Just start
Give yourself a deadline of hours, not months, for outlining and filming, and patch missing lessons when buyers point them out.
You don't need to be the top expert; teaching someone a few steps behind you is often more useful than elite-level advice.
08Myths and weird niches
Low-ticket income is not limited to business topics; crafts, pet care, parenting and health niches support large monthly revenue.
Look for demand proof on Etsy, Amazon, Reddit and YouTube before deciding a niche is too odd to sell.
09Packaging and mockups
Rename generic product titles into plain, specific promises the buyer understands instantly.
Treat mockups like physical packaging: on-topic visuals, clean crops, triple the elements, and a mix of real photos and graphics.
Hand-build mockups instead of generating them with AI, because small details decide whether an impulse buyer trusts the offer.
10Checkout design and industry colors
Limit checkout pages to one or two accent colors used consistently, and keep every bullet to three lines or fewer.
Choose colors your industry already uses so buyers recognize the category without thinking.
11Copy that sells
Make the checkout answer two questions only: what exactly the buyer gets and why they need it now.
Write at a fourth-grade level, spell out jargon, skip puns and alliteration, and don't let AI write the copy.
Turn each course video into one benefit bullet with a named, curiosity-driven hook that the course genuinely delivers.
13Who is a good fit
Expect a low-ticket business to be slow to build and slow to break, and plan for steady daily sales over quick wins.
14Final tips and call to book
Following a proven method beats debating software choices; pick a checkout tool and ship.
The cost of shipping late is lost months of sales, while the worst case of shipping a $27 product is that nobody sees it.
Glossary
Terms worth knowing.
Low-ticket offer
An inexpensive digital product, usually around $7 to $47, bought on impulse and often sold through paid ads at high volume rather than through sales calls.
Front-end offer
The main product a customer comes to buy at the top of a funnel, priced low to make the first purchase easy.
Order bump
A small add-on offered as a checkbox on the checkout page itself, so the buyer can add it to the order with one click before paying.
Upsell
An additional offer shown on the page right after purchase, often in a sequence of several, each asking the buyer to add one more product.
Average order value (AOV)
Total revenue divided by number of orders; it measures how much each customer spends across the main product, bump and upsells combined.
Mockup
A designed image showing a digital product as if it were physical, with laptops, phones, workbooks and photos, so buyers can see what they are getting.
Done-for-you (DFY)
A service where an agency or team builds the product, funnel or marketing for the client instead of teaching the client to do it.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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metaphoranalogystory
We do over a million dollars every single month selling low ticket digital products. We do about 13 ,000 orders of digital products every single month. It's insane.
We get about 250 new customers every single day. So if there's anyone that knows anything about successful viral digital products, Dare I say, it is me and my product development team.
And so I convinced my entire team to sit down and share what makes a viral digital product. How do you market digital products well? How do you package them up so they actually sell?
What should the pricing of a digital product be? I got them to spill all of our product development secrets, everything that we do to successfully sell, create, and market digital products. I'm so excited.
Let's dive into it. All right, you guys, let's talk digital products. I'm so excited to do this.
We've been talking about this for a while and really, my goal is for us to talk about as a product development team what goes into making a successful digital product because i think we do digital products at a scale i've never seen anyone else do i mean we were just looking over our numbers we do what is it 13 000 digital product orders a month yeah we have launching like once a week we're launching products once a week yeah we have a five percent conversion rate yeah when the average person has like a two percent conversion like we are really we're doing over a million dollars a month yeah with digital products i mean i think that we've i feel like as a team we've really locked that down and so i'm really excited to not just share what i feel works but for us as a whole team what we think works and so um let's just start with what do you think makes a digital product successful well i came up with this thing a while ago it's like our um I like it's like a formula, but I think a lot of people get so hung up when they're first trying to start a digital product.
They get so hung up on like, what's my niche going to be? What's my digital product? They hear you say make a specific digital products.
So they also think, oh, I need to have a super specific niche. But actually what we found, and as we've been doing these, you know, done for you builds and like looking at all different clients in all different kind of industries, the formula is why niche specific product. And I'll give some examples and you probably can too.
We've probably looked at. thousands of digital products at this point but we were doing one the example that comes to mind is we were doing one for um a client that's in ai and they're like i really want to make a course called like how to build your ai ceo suite or something like that and so um ai is would be the niche so that's the wide niche but we're like that product is also too broad so it was wide wide it's too generic you need to have like the courses that are doing really well related to ai right now are like um how to get clawed to edit your reels right very specific so broad niche ai very specific product how to get clawed to edit your reels and so the product that we came up for them it was like how to get clawed we realized they were like okay we need to be ai platform specific so it's like how to get clawed to run your business for you um and so on the flip side we see a lot of people going specific specific where they're like I'm targeting moms who are of the age 35 to 40 have seven children and a dog you know like very specific and then they're like within that very specific niche the product that I'm going to teach is how to plan your meals on a Tuesday in 27 seconds or like it's just specific specific so I think they hear you say be specific and they think that means specific in the
everything niche yeah and then even almost too specific in the product although if you're going to lean specific certainly lean specific on the product and go wide so wide niche specific product yes that makes sense so if you're going to let's say you want to target moms you would just target moms and then your product would be something like you know how to potty train your kid in three days right that's specific product wide wide would be like i'm targeting moms and i'm teaching moms how to be a fulfilled mom that's too wide right like fulfilled mom what is that What does that mean?
What are the specific results? Nothing. Versus how to potty train your kid in three days, specific product in the mom niche.
Yeah. And I think a big part of that is thinking of it in a different way of how many problems am I going to solve? Yes.
A lot of people think if you solve a ton of different problems, it's going to help. But with teaching people how to potty train their kid in three days, you're solving one problem. One specific problem.
But it's such a big problem to the customer, to the viewer, that they're like, I need that. And it's much easier for them to visualize the outcome as well. Yes.
I think that's so key. I've seen this since day one with students. It's like, I want to be everything to everyone.
everybody and I want to include everything for everybody and then they will buy they equate more with more but what we found and certainly like what you see with our customers is like when we get them on a process you realize it's actually less is more like um and I learned this in graphic design school good design is not when nothing more can be added it's when nothing more can be taken away and so that's when you actually achieve a good result for your customer is when I'm you know think about it from like a If I could give someone a result in 80 videos or I could give someone a result in 12 videos, it's the same result, but I can get it in 12 videos for one customer in 80 videos.
Which one would you rather have? The one with 12 videos. And so that's something that we see come up is like, what should we include in a good product?
Like, I think we get asked that a lot. It's like, I want to create a digital product. I want it to do really well.
What should it include? And certainly in our Done For You offer, which in case you don't know if you're watching, we have a part of our company, which we are all on, where we design entire low -ticket funnels for people. So we'll build out their initial digital product.
We'll build out their order bumps. We'll do all of it for them. And so you guys certainly have an opinion on what should be included because we tell our clients every day.
this is what should be in your products let's talk about that what should be in a good digital product typically what we do is we start with like a mini course and then how many videos would you say we typically tell students to include it's like i would say like 12 to 15 videos so and they're short they don't have to be super long i think people get very overwhelmed thinking i need to film for hours and hours and hours but again like maria said it's 12 to 15 videos five to seven minutes right um what do your customers say typically do they feel overwhelmed by the amount or how are they surprised what is your experience with that i think the biggest like question they have is like where do i start with the videos like they watch your videos and you know you're so like put together and everything you do it so good because you've been doing it for so long and you have it down but they ask you know like do i need a slideshow do i need like do i have to share my screen do i need this and i always just tell them like if you can just sit in front of the camera and talk about it for five minutes you're golden and our team i tell them too
They get worried about the editing. It's something that's a big hang up. And so I'm like, our team will do it.
We'll cut the video if it makes sense. So I think, yeah, just where to start. Yes.
I think that is because it's like, okay, you have the product idea. Now what? I think what's included it.
So we usually do what? It's a couple videos. And then, like you said, you don't want to overstuff it because then they're not going to finish it.
We want to get them the result that was promised as quickly as possible. And then. Typically for like our order bumps and upsells, the things that we've seen do really well for our order bumps are, you know, people think, oh, I have this course, let me do another course.
But typically it's like a course and then something to accompany the main product. So if your main product is a course, then you would do templates as an order bump or worksheets that help you get the result faster. Or, you know, we've been really making a lot of like really sick AI tools.
So like something that helps automate the process for them a little bit.
done for you like we do a lot of like done for you content stuff or like just anything that can help them get the result of the main course faster typically does very well as like the order bump um not typically what we include i mean if you're going to do you talk about this in your head of creative digital product course if you're not going to do a course if you're going to do like a pdf then you need to make it quite extensive right i think you talk about or if you're going to do audio files then you need to make it quite extensive because when you have videos you can condense a lot into five to seven minutes but if it's in a pdf format you really want it to feel valuable and long so that's kind of the difference between the type of digital products you're making you know i'm sitting here listening to all of you guys's expertise and it really does remind me like there is a lot that goes into making a good digital product i say sometimes on the shows that i'm on i say a good low ticket business is not a game of inches it's a game of centimeters
what are some of the things like if we're talking because i want to bring this down to the person who's like they're just getting started they want to sell a digital product and make you know maybe three four or five sales a day and like maybe replace a five thousand dollar per month income right so we're over here and we help our done for you clients like we're helping them get like thirty thousand dollars a month a thousand dollars a day and so we're helping them with like bigger bigger goals um but let's bring it down to like our beginners who just want like an extra five thousand dollars a month with a good digital product What are those few centimeters that make up the difference?
What do you think that we do so well that we can turn around and share with them?
It's tough because this is something that takes a lot of time to figure out and dial in, but figure out how much money you can get per customer. And a lot of that comes down to figuring out what different offers in that funnel of the main product, order bump, upsells are going to convert the best so that you can get the most per customer, which ultimately also leads into ads.
But if you can dial in that. and figure out how you can convert on that main offer the best, then it's going to also convert on your upsells and your order amounts as well. So I think that's a good starting point as well is figuring out that entire offer structure.
I think that's so true because you start with the $27 front -end offer, right? And then people think, especially if they're new, they think that's it. But there is the whole funnel, right?
So just in case people don't know, I'll go over all of them. You have your front -end offer. typically we recommend for price point what do we typically recommend like twenty seven dollars yeah twenty seven dollars we started twenty seven so we'll talk about pricing i don't know if we talk about that okay so we will go into the price yeah that's a great idea we'll go into the pricing so i'll just go over the over the funnel just make sure every beginner here knows this is what a good low ticket digital product funnel looks like you have your front end offer then you have your order bump that order bump is the first little thing that you will click to add to your cart.
We'll have Kieran, our editor, put that on there so they can literally see it. Every single one of our products has it. Every single one.
Highest leverage point. Converts at 50%. So you're automatically oftentimes doubling your average order value right there.
And then you have. what are called upsells. So you have upsell number one, upsell number two, upsell number three, upsell number four.
And that's if you've ever seen, it's like, you just purchased this amazing thing. Would you like to add this amazing thing to your cart? And now that you have this, would you like to add that?
And so I think you're right. I think that that is the difference between someone who doesn't see success with a low ticket product and someone who does as someone that has mastered or just has set up, not even maybe mastered, but just set up The front end offer and the order bump and the upsells because I see people who are doing okay with it, just the $27 product.
But we all know there's so much more money that they could be making from that funnel if they had those things properly set up. That's really good. I think too, even taking a step back slightly is like, I just see so many students just scared to even get it done.
Like we say you should be able to like outline in a couple hours and film in a couple hours. Like it should be like eight hours, I think is like. and I get it like if you've never done it like we do we do film in in a couple hours and we outline in a couple hours um when you're doing it the first time I get that that can be like overwhelming and you're like what if I don't include the right stuff blah blah blah but I think it's a classic saying what is like you're never going to get anywhere if you don't start it and I just see so many people like especially in like some of our coaching groups and like those types of things where they're like I have had this idea for a year and I still i'm working on my outline you know and it's like it's like failure to start um and so i do think it would like down the line it's the game of the centimeters with the with the funnel but truly it's like taking a step back is like the funnel only goes anywhere if you have a product to start in general and so i think just giving yourself that permission or whatever like whatever's holding you back like trying to identify that and just keep going anyways and keep like even when we're launching new products like sometimes we're like we don't know
What's going to happen with this product? We don't know if it's a winner or not, but we're not going to sit here debating it for a year. Like, we're just going to get out and see what the marketplace tells us.
And I think those are the students that I see that go, the students that can do it fast and just get it done and get it out there and get the data and start marketing it are the ones that I think, you know, take that. next step which I think Katie goes back to what you were saying about like so many of our own clients are like where do we start like it is that starting point that can feel really overwhelming um do you feel like when you like you tell them like just sit down and start like don't overthink it that really seems to be like what it is is like they're not overthinking it yeah I think not overthinking it and to just thinking about like you have experience in what you do you have experience in your niche so like whatever you think is most valuable is gonna be valuable for people out there it's not you don't have to be like it doesn't have to be like some new revolutionary thing at all it can just be you know like I'm I'm a nurse and these are the things that I think are most helpful to have at home or whatever.
And like things that you do in your daily life. Yes. I think that's so true.
Okay. I was just going to say, if you forget to add something, best believe your customers will tell you. Have no fear.
If there's a big gap in your course, they will happily, loudly tell you. And so that's something we've learned too, is like, I've added so many things to the ads course and like, that's okay. Your customers will tell you and cool.
They get the bonus of having that in their course. And so I think. you know your expertise best you know what should be included and if you happen to leave out a video sit down and film it quick like it's it's okay yeah I think that's so it and I'll tell you another thing to your point Katie like they're they're looking at the people who are like top of the field they're like I'm here the olympic like i can walk right i can i can go on maybe 5k runs let's use running as analogy i can run a 5k but i'm not an expert because i'm comparing myself to an olympic someone who can run for like marathon after marathon after marathon but if you can't even get off your couch to go for a walk that olympic runner is not going to have any good advice to the beginner that can't even get off the couch and so in some ways you not being an olympic like the best of the best actually you're a better teacher to someone who's a few steps behind you and so i love what you said about like you are your expertise and you don't need to be top of the field although some people truly are but like you don't have to be that olympic like gold medalist that you that you're putting the pressure on yourself to be because oftentimes those aren't the best teachers to the people that actually need the most help they're just too far along and so
I love what you said about that. I think it's so good. I think the thing to keep in mind too with this and like the whole perfectionism and everything is like, this is why we love low ticket products because they are so perfect if you've never done it because the price point is so low.
Imagine all the, there's a lot of people out here saying, oh, you know, you should start by charging $10 ,000 and sell three of those a month. But now you're a beginner having to deliver on a $10 ,000 offer versus we're over here. We forget a video.
It's okay because it was $27 and we can fill one in real quick versus. oh my gosh, I only have three clients over here paying me $10 ,000 and I'm a beginner and I'm forgetting things. And so this is why we say we love this low ticket price point, especially if you've never done anything because the stakes are extremely low.
So give yourself that. It doesn't need to be 1 ,000 % perfect, although we would all love that. I have the same problem.
I want to dispel a myth that I think we can all dispel here, which is that you can't make a lot of money selling low ticket digital products. People will say you can make money if you're selling $10 ,000 products, but you can't make a lot of money selling low -ticket digital products. You can't make a serious income.
So I want to cue Kieran just like on the screen all our testimonials. I just had another $100 ,000 month with a $27 offer. I mean, for us, we're doing over a million dollars a month with $27 offers.
Our average order value, like we said, is like 90 bucks. Yeah. So I mean, myth.
I think this is definitely a myth. I think the biggest thing that people forget or don't apply into their business is how much in the importance of traffic. I think you've done that so well.
And so many people that are successful with this, all they need is like a little bit of traffic to start and then they'll see the sales come through and then they can dive right in. But so many people that think that of that. uh problem that low traffic or low ticket can't give you a high income is because they can't see the traffic yes be a part of it yeah i think that's so true i mean i know that for me every day we have people in our inner circle program or just in our regular like online like we'll just see screenshots where like people are buying their parents homes from their low ticket digital product yeah i feel like we see that quitting their jobs buying cars like at our event like i And I think another myth that people think is like, oh, make money, selling courses that teach you how to make money.
But another myth, we see it all the time. And especially if you're in that low ticket thing, there's so many amazing products that you can make that people are more than happy to pay $27 for. One story that's coming to mind is this couple, well, no, it's like a couple of sisters, two sisters that teach people how to like sew felt birthday crowns.
And they're in the, well, they were in the green. table so they make a hundred they're adorable i met them at marie's event yes really wild they're so cool and they literally teach you how to make like felt ornaments felt wands how much are they crowns well they were in the green so they must be doing a hundred thousand dollars a month oh okay a hundred thousand dollars a month teaching wait a minute wait a minute a hundred thousand dollars a month teaching parents how to make like felt birthday crowns was their first product and then they did um ornaments or something and i just told them they should do a bundle of 52 crafts for 52 because then it's like a craft a week and you can do it with your kids whatever that's so fun but all that to say Not in the money making fields.
So she's not teaching people how to make money. She's teaching people how to do crafts. And again, this is one of many.
We are like on the hunt. There's, you know, Katie, because you collected testimonials for us. There's people like, what are some of the weird niches that like, like it's like rabbit care, like rabbit care, like how to lose weight as a recent, like, like postpartum without reducing your.
breast supply. Yeah. Like your breast milk supply.
Yeah. So specific. Indian dating profiles.
Yeah. Indian dating profiles. I just, there's so many.
So many different things. So we collect them all. And anyways, with that, I like that story that way because she's making a hundred thousand dollars a month and her sister was able to, she stopped what she was doing to come work with her other sister.
So a lot of cool things in that story. Let me dispel that myth. I'm going to explain that myth that people have where it's like, I can't make money.
unless i'm teaching people about making money or social media right it's one of the most common myths But the only reason you think that is because all you see online is other business coaches talking about their income and what they made. How weird would it be for that felt lady to make an Instagram post to her Instagram account, which is about felt hats, to be like, oh, and by the way, I have another $100 ,000 a month.
It would be so weird. You're only seeing it because business coaches talk about their income because they are a business coach. That's their job is to share their credentials.
And part of credentials is the money that they're making. trust us because we're seeing the dashboards of all these businesses there are so many people making tons and tons of money in tons of different industries and i mean we are seeing this even in like our done for you offer where we're building people let's talk about some of the industries we're doing there i mean it's just it's random as can be yeah i'm thinking of like manifesting money with audios peptide guides what are some of the ones you're seeing katie we have one that's doing you know like kits things baby first yeah the baby first aid kit yes um and even like mom's first aid kit yes yes yes um what we did and one was like how to find your how to get chat gpt to send your business send your customers that one was interesting yep we have one helping uh dog parents or animal parents with grief when their dog when they're okay that's awesome that's crazy that's a great that's a great product and so i think it goes back to like
I get when you're when you've never done it and you see all these people posting these big wins like you're kind of looking for you're skeptical and you're kind of almost looking for a reason to not do it but you say this all the time where you're like let's look for proof that it is working yeah let's go look on Etsy and see if there's you know product selling in random niches right let's go look on Amazon let's go look on Reddit let's go see what's trending on YouTube like let's get out there and look for proof that it is working and you can pretty much there's my husband says the same but he's like if for any weird thing in the world there's always someone that's like super into it so if there's someone that's super into it there's probably a lot of people that are super into it and so if you think you're super into something but you're like i don't know if i can make money you 100 can it's all about like how you package it and then that goes back to like everything that we're talking about here well i'm really glad you brought a packaging that's a perfect segue because i literally wanted to talk about packaging next because we know that so much of what goes into a viral digital product is how it's packaged and
we have our product presentation calls with our you know done for you clients and so much of what we're doing is fixing their packaging packaging it's the mock -up that they chose versus the mock -up that we know that will sell it's the headline they chose versus a headline that we know will sell sub headline the bullet points on a checkout page yeah what goes into the actual offer so much of it is packaging so the specific question that i want to ask you guys is what do people do wrong with their packaging what are we seeing what are the big mistakes they're making that we're having to fix now that we're building their funnels i think the biggest easiest one that comes to mind is changing the title from being very generic you know i can't think of an example but something very generic into something very specific you know how to instead of um you know the instagram growth atmosphere or something and it would be just how to grow on instagram something very simple where people can understand what they're going to be buying yes yep yeah what you get that goes back to like the specific product i think i think a lot of times mock -ups man the mock -ups are one of those things that are so important and just maybe we can put some things on the screen about mock -ups like what we're talking about but this is we spend a lot of time
in our own business on our mock -ups because you say this all the time is we're selling pixels on a screen when we're selling a course there's nothing tangible that's going to be mailed to them there's nothing physical that they're going to get and so when we create these mock -up images these visual representations of what they're buying that is what really helps them understand along with the title um what they're getting and so what some common mistakes that i see in mock -up images are um nothing related to the course like you like let's say you're doing an instagram course and in your colors are like black and white like if you're doing an instagram course it should be related to instagram looking things for example um other times she was like the tiny details was like things cropped weird in the elements it'll be like my head my forehead's cropped weird to here or the image is blurry like this is something that i think you should go that extra mile to do it should not be an afterthought this is like like think about when you're making a physical product and like let's say you're
I'm making a soda can. How many meetings do you think people have about the packaging of the soda can? Yep.
Hours and hours with multiple heads. And so when we're talking about the packaging, things like the mock -up, things like the title, like this is not something that we want to just throw to the side. Arguably, it's more important than like the quality of the video in your course.
Correct. Wouldn't you guys agree? Yes, I would agree.
you're trying outside packaging yeah is is more important because you're because it's impulse purchases yeah because low ticket products are impulse purchases yeah and i would say like if you people want like a really specific pro tip however many elements you have in a mock -up triple it yeah so if you have a laptop three workshops and one like three workbooks and one iphone yeah but 12 workbooks yeah a mock -up of a laptop and an imac yeah an ipad And an iPhone.
Yeah, yeah. Oh, and also some sexy little thing to the left or the right. Like, it should be, like, I feel like so much of what we do with Done For You is, like, we're literally beefing out the visuals.
Yes, yes. And it's not like we're making things up. These are all stuff that's already included.
They're just not being, it's not being represented. It's not being shown. I was also thinking, too, like, I think we have, like, I don't know, it's just kind of natural to us, but it's, like, it should be a good combination of, like, photos of you or, like, physical, like, real -looking photos and then...
graphic elements so it should be like like we always typically do a photo of Maria and a computer a photo of Maria and a laptop and then maybe like an iPhone photo so it's like three photos and then like papers fan in the back or something so it shouldn't just be all papers fan in the back or all like it should have some realistic looking things elements to it and then some designed elements well we did the one for the the the funnel for the girl who was doing the peptide stack actually she's a physician's assistant and she helps people like choose the right peptide stack for them um it's a great offer and we showed like some of the peptides yeah on top of all the other things we showed to your point about the realism like we showed a little peptide and like a couple other little like actual physical elements yeah or if it was like the um like the ChatGPT one, like we make sure to show like the actual ChatGPT, anything you can show.
Yeah. Because again, to your point, like we're selling pixels on a screen. Yeah.
So how do we demonstrate the value of pixels on a screen? The best way we can do that is show and not tell. Show, not tell.
Show, not tell. Yeah. So one last thing, we are such big fans of AI here, but this is one thing we're not outsourcing to AI because it's so important to get the details right.
Yes. Like if you put, you know, make me a mock -up for my course on... whatever it is and put it into AI, it's going to come out jumbled.
It sucks. And we went over that example of the peptide scroll and her mock -up and we were literally changing individual things so many times because we wanted it perfect. Yes, we are anal.
I will say that is something people should really take away from this. As a product development team, you should see the fact that we're all sitting here anally attentive to our mock -ups because when I'm scrolling, right, I just saw, we know the marketing of this. We know I'm scrolling.
I scrolled on a reel or I scrolled on an ad. I have... 0 .5 seconds to make a decision on if I'm going to buy this product or not.
It's $27. The price point isn't the friction. The copy hopefully supports it.
But that mock -up, man. And most people are losing sales because of their mock -up. That's what I find.
I also think one last thing on the packaging because I think it's so important. If you guys ever want to like a foolproof, go copy our checkout pages. Two column.
Anyways. But really big mistake people make is like just too much text. Way too much text.
And also too many colors going on. Like you should have one to two main colors that go throughout. We always pick like our color scheme and have like.
Two bright colors typically is what we do. And then that follows the bullets throughout. We don't want like the bullets to be one color and the buttons to be another color.
And then there's five colors in your mock -up. It's too much going on from a design standpoint. And also your bullet point should be like no more than three lines.
Like you need to work to cut your copy down to say it just as effectively with less words because no one wants to be sitting there reading bricks of text. No one's going to, you're going to lose it. i want to hit what you said really quick about the colors because i think there's one more mistake and again not to like be a graphic designer but well but like from a packaging standpoint i'm gonna beat this dead horse of a packaging down um the colors matter so much because again we're trying to do the thinking for people so if i'm in the health industry blues and greens yeah right don't go do red because typically red is not something that the fitness industry would do mothers are typically soft pastel colors so if you're marketing to moms stick with the common industry colors chat gbt right now seems to be a lot of greens and oranges so do greens and oranges don't come flying out of the gate with like i've seen the ones where it's like i'm in a high like vibe high momentum fast -paced energetic thing and i'm gonna do a soft brown and a muted pink
People are going to think it's in the wrong industry. We actually use industry colors to help us understand what industry this is about. And it takes some of the brain work off of the customer.
We don't want the customer doing any thinking. We want them to be buying. Basically, we want them to be buying.
It's the only thing. Give us your credit card. Yeah, that's all we want.
Seriously, we're in business to make money. OK, I think what I want to do is talk quickly about copy. And I wrote here, rigorous commitment to the copy quality.
right i feel like we i feel like just as we're very attentive to the packaging and that is the primary thing we do spend a lot of time on copy and i think that we see a lot of people not having their products go viral which again that's the whole goal of this video is like how do we help people make their products go viral i feel like if we're losing a lot of sales to the packaging and the way it looks we're also losing a lot of sales to the copy and so i would love to talk about that my i'll share my thoughts first I feel like the number one thing that people do not explain in their copy and really the only thing you need on a good checkout page is what are you going to get and why do you need to get right now?
If you can clearly communicate the value of what you're going to get and what's included, not there's seven modules and 12 videos in each module, but like literally what am I going to get? What is the problem that will be solved? And then why do I need to get it right now?
That's your urgency. I feel like you're golden. and i think too with that like the what's included we i again like don't underestimate how long we spend on those bullet points um don't try to be overly clever don't try to be making puns don't try to be doing alliteration don't try like i like so many people like try to be clever but then what happens is you lose them you they're they're like i don't understand what's happening and so they click away uh industry jargon like Don't say PA, say physician's assistant, because what if this person doesn't know?
You might think everybody knows what a PA is, but you don't want to have them think about, even if they know what PA is, you don't want them to have me translating that in their heads. So type it out. Industry jargon, absolute no.
Let's remember that most people can read at a fourth or fifth grade level. Like we do have a literary crisis, not just in America, but I would say like worldwide. English is not everyone's first language.
For some people, it's their second or third language. And so we always say like right at the fourth grade level or lower. So visually, you should be using words that are short, like short words that are simple to understand.
Could a fourth grader or younger understand that? And so a lot of times I think people feel we're taught all the way through college to write academically. We're taught.
that it's better if we sound more polished and more professional so we're graded and we're assessed on our ability to write with academic skills but then that is such an anchor in the business world you actually need to dial it back and you have to unprogram your mind to undo all the learning we did to get to that point it's right as simply as possible and again to the point about like Good design is when nothing more can be taken away.
Same thing with good copy. Good copy is where you can achieve the point in as few letters, not just words, but as few letters as possible. That's actually a really good copy, in my opinion.
Two pro tips, or yeah, well, one, just obviously don't use AI to write your points. Don't use AI to write at all. Everyone can tell at this point, like we all know.
Yeah, don't use AI. So don't use AI to write. This is so important.
Like you don't want to be, you're going to be spending a lot of your time driving traffic and we don't want to take the time to write the bullet points. And then something that we do and I've gotten a really good system in when we write our bullet points is we have our course outline to the side and then we look at like different videos that are included and think about how we can summarize that into what's included.
So instead of saying like 12 modules teaching you how to potty train your kid will be like the secret. the three steps or the three like whatever like the three steps that every parent should do before potty training or like the pre -potty training formula or something so you're instead of saying like how to get your kids ready like you're making it sexier so to speak you're taking different videos and breaking it down so let's say you have seven videos that should be seven bullet points if that makes sense so take the outline and formulate the bullet points around that and make it a little sexier than just like how to blah blah blah the there's a lot of similarities between how we write bullet points for checkout pages and how we write titles for youtube videos so it needs to have a little bit of i don't like the word clickbait because there has been so much negative connotation at clickbait but just for the purposes of conveying the point there should be a little clickbait in your bullet points now deliver on a clickbait right so like
Get them to click. Get them to buy. Don't just make up things for the sake of making up things.
But there should be an element of clickbait in your bullet points where it's like, we'll call things like the domino effect. How we get all of our traffic to converge at one page so everyone that clicks wants to buy. That sounds a lot sexier than saying, oh, by the way, all your content should go to one page.
saying the same thing right but when you when you package it up a little better and you clickbait it a little bit better again you're not cheating the customer they're getting the same thing but we're helping the customer understand the value of what it is we're talking about cool um this is what i want to do next because i think a lot of people are dying to hear about our done for you process and what that's like we're going on the two months now i think it's crazy i know it's so crazy so let's talk a little bit about what the done for you offer is and what we do And how we help people.
For those who are curious, we do a lot. We create digital products for you guys. So not just the main product, though.
We do the order bumps and the three upsells as well. The whole low ticket funnel. You get the whole funnel.
Yeah. So basically what we do is you guys tell us everything that you got going on on your side in your business. And then we take that and turn that into a really sexy product.
And sometimes you say this, too. And I know you say this on the calls. It's like sometimes it's not even the product you thought it was going to be.
And so we're over here like little dogs sniffing for the money. sniffing for what's going to make you sales and so it might be like oh i thought it was going to be about xyz thing but actually it's like way over here and i'm super excited about it then what happens is you get a text from me or um anna our other marketing manager and um basically we're like your point of contact and what happens after that is you Like Rose said, give us all the information about your business.
Even if you don't, a lot of people also ask me like, I don't really have a business yet. Or I'm transitioning. Or I just started transitioning.
Like have something new going on. That's totally fine. So the audit touches things like your experience, not just the current business that you have or the current products you're selling.
So we get a good sense of like kind of who you are and what your business is. And then we take that and have a bunch of marketing. product development meetings marketing meetings behind the scenes um and come up with your product presentation so we present to you what your product well not even just your product your whole funnel what your whole funnel is going to be map it all out and then we go and build it for you and obviously like there's some homework that you have to do because we can't film videos as much as we would like to get in your brain we can't literally in their living room making them film right there but that's simple like that's not too much we really do most of it for them yeah so they then they give it to us then they give it to us we take it away they kind of just get a sit and watch what happens which is really exciting and you can see aaron checking off the boxes um so yeah and then um after that if you they purchase the six month marketing package um then we give them six months of marketing support so whether that's you know it can look like a lot of different things it really depends on what each individual's business is but the things that we're looking for is just like a daily sales volume that everyone's happy with because you know
one, selling one product at $27 isn't going to cut it for all of our customers we know. So we want to make sure that they're, you know, getting the daily sales volume that they want and scaling, being able to scale that product and also educating them on what, why we're making the decisions we're making, why we're doing what we're doing so that at the end of the six months, they're not just like hung out to dry.
And they can do it with other funnels. Yeah. Yeah.
Yeah. It's a process. I think for me, like what has been so cool with our done for you stuff is just seeing our, and again, it feels weird saying this because we are bragging on ourselves a little bit, but I feel like with this offer, we really are contributing value to the marketplace because yes, low ticket, it's a game of centimeters, but we're good at those centimeters.
Like we are good. And we can all see like, oh, a customer submitted their audit and we get to see the inside of their business. And I totally understand why they were only making this much money.
I totally get why their product only sold 62 times or whatever it is. And we can see the gap. Oh, and to go from 62 sales total to, oh, yeah, let's get to $1 ,000 every single day.
We understand that gap. And so I'll be honest. I wasn't sure how we were going to do because we've only done it for ourselves.
But it has been so cool to see, oh, wait, no, we actually really do know this. And what we know is applying to so many different random industries. What's something you've learned from this process?
Because you're also obviously very heavily involved in the Done For You stuff as well. Yeah. What I love about it is I feel like our skills can transfer to any industry.
Like we know immediately like this is what it should be. Like we can tell in like 10 minutes, like 15 minutes the idea. And then obviously we're like fleshing it out.
But it's like we read their audit and we're like that's what it should be. And I think that's what people pay us for is like that. exciting moment where that like or i mean even i think it's such a value add that like the thing that i was referring to earlier is like the getting started they're paying to help us get this started for them to get over this like i've been wanting to do this because some of them you know they it's all different walks of life but some of them have like never launched a digital product before maybe they're like really into high ticket and they want like a low ticket leg of their business bam that's exactly what we do we're good at and so um whether they don't have the time to do it whether they are nervous to do it and they want our stamp of approval on it there's so many different reasons why i think i agree with you it's such a value add i feel i'm sitting here and i'm like wow this is like not to toot our own horns but i'm like i'm like we're really like we're really out here doing good stuff like this is these are good products like i want to sell these products like these like these are so cool and for our scale people like we are heavily involved in their like the promoting of it and so um i think it
is just yeah it's it's really cool to see and like just get to all everybody's so lovely like everybody's so lovely to talk to and like get to work with them on a deeper level and um i think when you're doing what are we doing like nine what are we doing 13 000 customers a month yeah or orders a month with the with the low ticket we don't get to have that personal touch yeah yeah that's a good point i like that with our done for you people yeah so What about you, Aaron?
What have you... What have I learned? Yeah.
This is going to sound weird, but I feel like I haven't learned a lot. And I'll explain myself. I feel like us as a team, we've been preparing this whole year because we've been...
Maybe a lot of people don't know this, but we've been launching about a product, a new product every week for the last year. Yeah. So then hopping into this, it's like...
oh, wow, I'm very familiar with creating products. I'll just take what we normally do and apply it to this. And it's taken some time to learn to get it real streamlined.
I think that's one thing that I've learned is putting it into practice with our team so that it all gets bounced around to the right people, gets their expertise on it, and then forms it into one thing. That's been really cool to see, just our team work together with that. But yeah, like I said, I feel like we've got this dialed and we're so good at what we do.
the products turn out really good. Yeah, I think that's so true. I think that discipline for us in following those tight deadlines and just...
I even think the tech side of things that we do for people, just integrations, as simple as that and easy as that is, we've gotten so fast at that. That can be really debilitating for some people to have to go figure that out if you've never done it before. I think it's the perfect skill set because we have done this so many times.
Yeah, I really think... like so because again like we this is expensive like this isn't cheap what we do and i think that that for us is a sweet spot is low ticket at sheer volume and creating fabulous products like really really good digital products and courses that are really good for a very wide base and then drilling into a few people yeah because we really can't do this at like we are so heavily involved we do have like we're booking three months out yeah like we're already booking into i think it's more than i think we even thought i think it's crazy yeah and so um I really love that we've been able to find that sweet spot of like serving at scale for a lot of people at a very wide base.
Yeah. And then I'm very much enjoying how deep we're getting. I mean, like with the scale people.
So just to clarify what we're talking about here, there's the build, which is like we will build your funnel. The front end offer, the order realms, the whole thing will build your funnel. And then there's build and scaled, which is like we're going to do the building of the funnel and the marketing of the funnel.
So when we say a build. We mean someone who we're just building their funnel for them. That's amazing.
They have a great funnel that will do really well. But then most people want us to also do the marketing for them. And so they're build and scaled.
And we're working together like to scale their low ticket funnel. So it's very, it's a lot. It's intimate.
It's intimate. And I'm happy. Like I wasn't sure how it was going to be.
We've done low ticket for so long. But very high ticket, which is what the build and scaled is. And then very low ticket.
I feel like it's a good sweet spot for us. Yeah, I agree. Okay, I think.
I think that's it. One thing I did want to add on my notes and we'll do a round robin like final tips for you guys. But one thing I do want to add just while I have you guys here is if you are thinking about doing like a builder or build and scaled, I want to talk about like what makes you a good customer for us?
Like what makes you a good fit for us? That's something that we get asked about a lot and I just want to like put it out there. Yeah.
We are very, we have the privilege of being very choosy with who we work with. We all know this. And so one of the things that we talk about a lot is we want clients who stick to our process.
We have a process that we build out based on our expertise. You, obviously, as a marketing manager, you come up with that. Talk to us a little bit about what that process looks like and what we mean by putting the customer back on the process.
Yeah. So a lot of people have a lot of questions, naturally, because they've entrusted us with a lot of money and a lot of their business. And so a lot of people have questions.
And, you know, will come to me. And obviously, I'm happy to answer those questions. But like, trust the process.
Yeah. We've thought through this so much. And so much of it, I think, is also a reflection of what we do when we're launching products as well.
So we're not like, you know, going out and trying to do something completely new. Yeah. Like, oh, let's try this way.
Yeah, I know. For this person. Why not?
We're literally just doing what we do every single week. That's such a good point. It's like, yeah.
And we know what we're doing. We do it very well. Yeah.
So trust the process. It might seem crazy. You might be nervous.
But it's really cool to see how everything really comes together. And those questions do eventually get answered.
I feel bad sometimes because I'm telling people, just wait till the call, just wait till the call, wait till your product presentation call or until your next marketing call or whatever. But truly, for one, I want them to get the answer from the team because that's the value is they're getting to work with the team. But also, just hold on and your question will get answered.
You might think we're like... like lollygagging over here like twiddling our thumbs like la la la whatever no but that like we're working well and that process is what to your point like what you're paying us for like like to my like what i would say is like good customers the ones the customers we want are the ones that are willing to like to to get on that um i don't know if i like train to get on the train with us like this train is going down the track and it's a good track and it's a track that's going to make us like it's going to make you money it's going to make you a lot of money um and the gap the fear that you feel the uncertainty that you feel the confusion that you feel that's because you don't know what you're doing in this not not rudely but just like genuinely you don't know that's why you're we're working together and so get excited when there's confusion get excited when there's that feeling because that discomfort is you expanding to our level we're literally bringing you up to what is normal and calibrated in our business and so i would say like the number one thing that we look for is exactly what katie said students customers who will trust the process like i trust marianne rose i'm i'm willing to i'm not the exception to the rule
I'm not the snowflake that's different. I'm going to submit to the process because this process is a proven one. And so I wanted to put that out there because those are the kind of customers that we're looking for.
And the other thing that we're looking for is something that we always say, which is like a low ticket business is slow to build, slow to break. So don't come and think, oh, I'm going to make a bunch of money right away. That's just not the case.
What we're interested in building is a low ticket funnel that it's built one brick at a time and you build a lot of bricks. And then you get a brick wall, which is very steady and very stable. And so that's the other thing that I would add is we want people who are going to be willing to work with us over the long period, over the long haul, because you know at the end of it, you're going to have a very solid low ticket machine.
Sales every day. Sales every day. Yeah.
Yeah. That's the goal. Yeah.
Final round, final tips. Any last piece of advice you would give to someone who wants to create a successful product? I would say that just put yourself out there.
Put the product out there. Because we really do see so many people who have a really great product that has the ability to change a lot of people's lives. And so, you know, just do it and put yourself out there for the good of everyone who you can benefit.
That's so good. We do. We need that.
There's so many problems that need to be solved. I love that. Yeah.
I would say. Again, not to like sound like to Arian or anything, but like follow what we teach. I think the students that say that, you know, we have so many students that are like Maria's way or no way.
And they literally follow it down to if Maria says make the button pink, I'm making the button pink. If Maria says use SamCart, use SamCart. Like we have this student, Brandy, she's crushing it.
She's like, y 'all are like in way too many software wars. Like let's not fight over SamCart versus ThriveCart versus whatever the hell. Like let's just.
Sign up for something. Stop getting bogged down in the details. And follow Maria's way.
Because truly, you guys, we've tested all the softwares. ClickFunnels, like all the softwares, we've tested them ourselves. We love SamCart.
Not to get too into the software wars. But we know, like to Katie's point earlier, it's like we've done all this. We know this.
We do this. We wouldn't be doing this if it wasn't working. You know, we wouldn't be doing it the way.
We're also in this to make money. We want to be making money. And we're constantly experimenting and testing new things.
And so. We got a lot of resources out there. We can build it for you if you want us to build it for you.
But yeah, I would just say it's proven. I would add to the Brandy that you mentioned. Yeah.
She's like, she's the one that always says Ms. Maria's way or no way. And she's making hundreds of thousands of dollars a month with like a $27 product.
Yeah. Same with Brooks. Like all of our, like hundreds of students, like.
do you i can tell the ones that are following if i see your checker page i know if you're i if i see your ad i know you're a maria one student if i see your ad you got a bundle out there i see you i get all your ads and you're doing amazing so like i can tell and it works like it's working so yeah we don't and that's great for you guys you don't need to reinvent the wheel that makes you that should make you feel good oh i follow these steps this is what happens so or we will before you my last tip is just to move and implement quickly i feel like I was also a student of Maria's before I joined the team.
And so I have my own business as well. Doing quite well, I might add. Yeah, it's doing all right.
But for the longest time, we talked about creating this outline and filming the videos. That took me. I mean, took me.
I was doing, I don't know what I was doing in the moment. But it took me months and months to just get the product out there. And then it did really well.
But I should have. I missed out on so much time of it being out there. And a lot of that's just getting, you're getting too much in your head.
You're overthinking things and you just need to put it out there. And then it's like we said as well, it's the lowest stakes it's ever been. You're putting out a $27 product.
The worst case is no one sees it. Like it's okay. We're okay.
Like, yeah. And likely if you keep going, like a lot of people will see it. So yeah.
Yeah. I would just say, just start, just go do it. Yeah.
Very low stakes. What a great place to end. Here's what I will say.
If you do, I'm going to turn the camera. Talk to you guys. If you are interested in us building your low ticket funnel, we would love to.
We clearly have a fabulous. product development team here so i'm going to put a link in the description to book a call it's not cheap it is an investment i'm going to put that right out there i mean these are these are some talented folks here and so and i'm also looking at it and so it i'm a talented person also and so keep that in mind um but you can check it out there's a little video that we'll go over more click the link in the description maybe we'll see you there it's kind of fun we get to go on zoom together and talk about your business it's actually really awesome so maybe i'll see you there if not thank you so much for joining and uh yeah we'll see you out there
The Hook
The bait, then the rug-pull.
The cold open is three numbers in fifteen seconds: over a million dollars a month, 13,000 orders a month, 250 new customers a day, all from low-ticket digital products. Then the host hands the mic to the product team that builds them and asks them to spill what actually makes one sell.
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Maria Wendt breaks down the checkout-flow levers that turned one $24 digital product sale into a $403 order — and the conversion math behind her $12M business.
Maria Wendt walks through what it actually costs, in hours and false starts, to turn a hobby into a paid digital product, then closes with the pitch for her own bundle.
A creator who did $7M in digital-product sales last year hands over the exact 14-step launch checklist, then screen-shares the real Google Doc from a launch that shipped the day before this video went live.
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