17:10Daniel Fazio · Listicle
52 AI Agency Offers Working Right Now, So You Can Copy Them
Seventeen minutes walking through 700 scraped community offers, sorted into the ones that convert cold traffic and the ones that only work warm.
July 14thThe argument in one line.
Offers scale when they are low-ticket or high-ticket enough for the acquisition economics to work, while the middle ground gets choked, so productize a service and test a hybrid high-ticket offer.
Read if. Skip if.
READ IF YOU ARE…
- A coach or agency owner selling a service who wants to understand why turning it into a product with a clear deliverable can scale faster.
- An operator running a $8k to $12k program who is stuck relying on organic content, email, or webinars to fill it.
- A founder deciding whether to run paid ads or keep growing on cold outreach and content, and where the revenue line sits.
SKIP IF…
- You want a step-by-step ads or funnel tutorial; this is an informal talk about what the speaker is testing next.
- You need verified results; the figures are self-reported and the speaker disclaims any income claim.
The full version, fast.
Daniel Fazio says ListKit, a $597 a month cold email platform launched four months ago, is near $350k a month with a roughly $600 acquisition cost, after the company previously sold done-for-you cold email. He concludes service businesses should become products, and that offers priced around $18k to $60k with a guarantee, or $8k to $12k coaching, get choked between cheap and high-ticket economics. His tests: a paid challenge whose cold-traffic cost per purchase jumped fivefold when price doubled, and a $32k hybrid offer that builds the funnel first and converts to $3,500 a month coaching. Below $30k a month, he says, grow on outreach and content instead of ads.
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00:00 – 02:40
01 · ListKit launch results
How ListKit went from a done-for-you agency to a $597 a month platform and what it earns.
02:40 – 05:35
02 · Product-ize and the choked middle
Why services need to become products and why mid-ticket offers get squeezed.
05:35 – 08:30
03 · Paid challenge price test
Cold traffic cost per purchase went from $100 to $500 when the price doubled.
08:30 – 11:22
04 · Hybrid offer and ads threshold
The Olympia Ultimate hybrid offer, the flailing concept, and the $30k a month rule.
Lines worth screenshotting.
- A service business can be turned into a product in two ways: by selling the platform as the deliverable, or by selling a guaranteed outcome as the product.
- Daniel Fazio says a $597 a month product with a roughly $600 acquisition cost works because the economics are one-to-one on the first month.
- Offers priced from $18k to $60k with a guarantee are the kind he sees working, because the guarantee becomes the product.
- In his view the $8k to $12k coaching range is choked: it scales only through a large organic audience or webinars.
- In one paid challenge test, doubling the price from $25 to $50 raised the cold-traffic cost per purchase from $100 to $500, five times.
- He plans to test holding a challenge at its lowest price for the whole run and using a cap on entries as the scarcity.
- He says he has never met anyone who scaled a business by outsourcing the acquisition system; the founder or an in-house unit has to own it.
- His hybrid offer builds the VSL funnel, ads, and emails up front for $32k, then converts to $3,500 a month coaching.
- Flailing, meaning rushing something just to get it over with, makes builds take far longer than the one or two weeks people expect.
- His rule of thumb: below $30k a month, scale on cold outreach and content; above it, add paid ads.
Pick economics that fit your price
OFFER ECONOMICS
Offers scale when the price and acquisition cost match, so either productize the service cheaply or go high enough to afford paid traffic.
- Selling the platform or a guaranteed outcome as the deliverable makes a service look like a product, which is easier to sell to cold traffic.
- A $597 a month offer with a roughly $600 acquisition cost can work because the first month pays back the cost of acquiring the customer.
- Mid-ticket programs between $8k and $12k struggle to scale on cold traffic, leaving organic audience and webinars as the main routes.
- Price is not linear with acquisition cost: doubling a challenge from $25 to $50 raised cost per purchase fivefold in one test.
- Outsourcing the whole acquisition system rarely scales a business; someone in the company has to learn it and own it.
- Below roughly $30k a month, cold outreach and content come before ads; above that, paid ads become the scaling lever.
Terms worth knowing.
- MRR
- Monthly recurring revenue: the subscription revenue a business earns each month.
- CAC
- Customer acquisition cost, the ad and sales spend needed to win one paying customer.
- VSL funnel
- A funnel built around a video sales letter, where cold traffic watches a pitch video and then books a call or buys.
- Hybrid offer
- An offer that delivers the assets done for the client first, then converts into ongoing coaching on the back end.
- Liquidation event
- A promotion, such as a paid challenge, used to sell to leads already sitting on your email list.
Things they pointed at.
Lines you could clip.
03:20
“It's almost like you can turn your business into a product in two different ways.”
08:50
“I've never met somebody on the planet who scaled their business with an agency.”
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So I want to talk about what's working really well for us right now. About four months ago, we launched a new product at ListKit. So just to explain like the evolution of like how ListKit has gone is we scaled that up and made like $13 million selling a done for you cold email service.
It was some absurd amount of money, like selling a straight done for you offer. The probability you make any money doing any of the things I talk about in this video are close to zero. This is not an income claim.
But we want to exit ListKit. So at that point, it's just an agency. So it's like, well, this needs to be an actual platform where people can send cold emails.
And we made the new product, ListKit, which is send 1 ,000 cold emails per day for $5 .97 a month. And what that offers is it includes 20 domains, 40 inboxes under those domains, all of the leads descending. There's an MCP.
You can control the whole thing with your Claudia or Codex or Grokbots or whatever. And it's $597 a month. This offer is absolutely annihilating.
You may have seen that Eman Godzi also invested. into it that's like a strategy we're doing to a whole ton of people right now and we're getting a lot of partners for people who run coaching programs and they're interested in giving list kit access to their students so their students have an actual way to like get clients right it's legitimately the first thing on the planet that lets somebody send high volume cold emails with a single platform with none of the like crazy tech nonsense so it's just annihilating it's like like 350k a month at the time i'm filming this and that's not including the part partnership contracts, which are also like an additional million and a half a year from all, just all the partnership contracts.
So there's a seven figure, almost probably eight figure revenue companies growing like 30 to 50 % a month or something right now, which is just like completely absurd. We launched ads for it. The CAC is like $600 to get somebody to pay $600 a month.
And like, even some people will, they'll check out of like $2 ,500 because they just buy more than people send. They end up spending more than 600 a month. And it's like, this is such an absurdly good product.
It's working so well. It's insane. Like we're booking a hundred dollar calls on cold traffic ads to a VSL funnel.
It's really just like insane. how well and how fast that thing has worked. And what it's kind of made me realize is you know when you've got something that's ripping.
And it's kind of like, you've got to sell a product. Like even if, like I understand a lot of you guys are service businesses. You sell like some coaching offer or some agency service.
But it's like you need to make it a product. It's almost like you can turn your business into a product in two different ways. You're gonna have to sell the product as like the actual deliverable of the thing.
So like how is this kit sold? sold as okay it includes the domains it includes the inboxes includes the leads and includes the sending it just includes all of that and it's sold as that because nobody else has that like the whole platform like that's why it works is because no one else does that and it's super unique and it like actually is unique but not everything that you guys are selling is unique like you literally aren't unique you're doing something that is that other people sell so what do you do from there the answer of what i'm seeing from other people and this is this is a test i'm gonna explain i'm gonna explain the test i'm going to do in a second but it's primarily it's anyone selling stuff from that's like from like 18 000 to like 60 000 and it has a guarantee on it like one example is daniel aisles a million views guaranteed and then you got stuff like kogor for a while ran um it was a center placement service or closed replacement service and the main value property was selling it as was um 40 book sales clause guaranteed i don't know if he's doing that right now like the recruitment of a center is a product in and of itself it's like it's an in -demand product it's almost like the guaranteed
is the product or the thing that they get is the product. You got to look at that, like the dichotomy of these two things I just described, like the list kit thing is $597 a month. That's like super low ticket.
And it has a $600 CAC. It's like a one -to -one CAC. You know what I'm saying?
But then you look at the other guys and it's like super high ticket stuff. Their CAC might be like four grand or five grand or six grand or like, it's almost like you have these two dichotomies. It's a low ticket enough or it's high ticket enough for the economics to work out.
And it just seems like that. that middle ground over there is like being choked. And what I mean by that is like, imagine like, imagine like a coaching product of like a, it's an $8 ,000 coaching program or a $10 ,000 coaching program or a $12 ,000 coaching program.
And it feels like everyone who's selling that kind of stuff, they're being choked into, you can only scale it two ways. It's either you make a ton of content and you have a giant organic audience that is just, they're all inbound basically, or you're selling it through webinars, right? And then that's kind of a pain in the ass because a cracking webinar is just like so much of a.
pain in the ass compared to just a VSL funnel with the direct offer. Like it's just such a giant pain in the ass. So like I have a coaching program that is in that middle ground right there, client Ascension.
And like that specific program is really just off my YouTube and on my organic and my email list. And that's like, that's how that business scales. I wouldn't even imagine like in the funnel, there's just like hell of people in the middle of my funnel sitting around who haven't bought yet.
What's cooking for that is challenges. Like we do a paid challenge. You get like a thousand people in the paid challenge and pitch at the end of it make like anywhere from 250k to 750k in a week just something like that like that's kind of working really well and like that's around there but it's like in order to scale that offer on the front end what the market is telling me is that the only way that you could really do that is doing a webinar to cold traffic and hopefully that liquidates but then what would happen is you have all those leads who are on your email list and start watching your content then you run another challenge and that serves as a liquidation event now you might be saying something like well daniel why don't you just like push the paid challenge to cold traffic?
I've done, I think like eight paid challenges so far, and I've tried cold traffic ads to all of them. It's never been able to scale. And I have every single new one we do, because you can't do them all the time, right?
So every single new one we've done, I've tested different price points. So I'll give it for instance of like, when we first started, there were $297. And then we tried it at $97.
And there's always like a early bird discount that the price raises. And then, so we did one testing different prices in this most recent one that we're testing. I started the early bird at $25, which is the cheapest it's ever been.
And the cold traffic ads were getting purchases at $100 each. And I was like, oh, I could actually scale into that. I'm comfortable scaling that at a 25 % liquidation.
I think the numbers will back out to make sense. However, when the early bird ended and it went from $25 to $50, the cost per purchase in cold traffic went from $100 to $500. So the price went up 2X and the CAC went up 5X.
And I was like, that's so interesting. The price. elasticity of that.
And I'm just thinking of the numbers backing out for $500 per purchase to get somebody to pay $50 again in the challenge. I'm like, those numbers aren't going to back out. I can't scale this.
So now I'm thinking maybe next time I keep it at 25 the whole time and put a cap on how many people can get in and that will serve as the scarcity. I don't know. I'll figure it out.
But if I could figure that out, then yes, that middle kind of ground offer could scale like that. But then also I'm thinking maybe I should just run webinars too and then keep the normal way it is. So there's a million different ways to go about this.
So we have the let's get side in that like low end type thing over here. That's just like turbo ripping, but it's like, well, what about that high end things?
I want to sell a 25 K or 30 K or 35 K offer. I want to sell that like super high ticket shit. I think I could do well with that on a VSO call funnel.
Cause I'm pretty sure that I could manage to have a 3000 or $4 ,000 CAC on that with like an average cash collected of say, I don't know, like $10 ,000. Like I'm pretty confident I could get that. So like, I'm, I'm thinking of the ways to do that.
And it's, it's doing what I call a high. offer for all of you guys who do know me i have a mastermind called olympia and olympia has two different tiers of it one is it's just done with you which i'll just show you and olympia is all about scaling with paid ads like that's it it's just scaling with paid ads just a little bit of content stuff in there but it's building a sales team building a funnel scaling it with paid ads like making creatives big media buying like teaching all that that's where we have like those really big case studies from like people hitting 500k a month 300k and what those are olympia people what i'm thinking it has two tiers first tier three months is 14k and then there's Olympia Ultimate, which is building a VSL funnel, but all of the stuff is done for the client in the beginning.
So it's like, okay, we will build the VSL funnel. We will script the VSL. We will script the ads.
We will edit the VSL. We will edit the ads. We will make the funnel.
We will write all of the email flows and all of that. We'll build all of the tech and do all of that shit for you. That's priced at 32K for the first three months.
So regular Olympia is 14K for the first three months. Olympia Ultimate is 32K for the first three months. The only difference is that Olympia Ultimate is all this stuff is built.
them however the problem is i've never met somebody on the planet who scaled their business with an agency so it's like i want my clients to get results in order for you to scale any acquisition system like the founder or like an in -house unit needs to take personal responsibility of the thing being scaled that's just what i've seen across everyone i've never met a single person who has successfully outsourced that and been able to scale their business you just have to learn it yourself so Olympia Ultimate is what I call a hybrid offer.
So you get the stuff built for you upfront and then it converts to coaching on the backend for $3 ,500 a month. And it's just an inner circle mastermind offer where there's one -on -ones, there's the group, and then there's the event. And then the community with all the other people in Olympia as well.
And we've got a bunch of people in that, but that's how I'm thinking as the high ticket thing is I'm gonna run cold traffic to Olympia Ultimate. And I'm trying to think of like what funnel it should be. And like, if you guys got ideas, like obviously.
like you are the target market. Any of you watching this video right now, you literally are the target market of that. So I'm thinking like it's either a VSL funnel build out, a challenge funnel build out.
I don't know. I'm trying to figure it out, but that's kind of like what I'm going to do next is test that on cold traffic and see if I can skill that. So then like what you'll see is that like I have all three of those avenues running at the same time.
I have like the low, like the low ticket type thing, which is let's get that the mid ticket type thing where it's like that has its system behind it. And then I have the high ticket type thing. And that's, I mean like the really.
high ticket type thing which is olympia ultimate the hybrid offer and you might be asking well like daniel just why haven't you done that before the answer is i i've just been busy with shit things take a lot of time there's this concept i call flailing what i mean by flailing is like sometimes people do something and they start flailing and it's like you're trying to make something work but like not really you're trying to just like get it over with like really quickly you're like lobbing punches you know what i mean like imagine you're a fight with someone you're just like lobbing random punches there's no strategy behind it and nothing ever works if you're flailing so every I do, I know, like I can't let it flail.
You know what I mean? So if that's your intention behind things, it takes way longer than you think it's going to take. Like whatever you think, oh yeah, like I'll build this funnel out and it'll take me like a week or two.
It won't. It won't take you a week or two. You want to get this person's opinion over here and then you got to get this thing set up over here and this thing.
And then like you change your mind because you came across some new piece of information. There's just an infinite amount of things where it's like, it just takes time to build stuff. And like, that's just how I'm operating stuff right now.
Okay. So if you're below, like the 30k a month range you really shouldn't be doing ads you should be scaling up with cold outreach and content and just make sure you have a cold traffic offer that that can work and actually get product market fit and then reach 30k a month doing that and if you're interested in that that is what client ascensions offer helps you do so that'll be the first thing the description and we guarantee you get clients building out what we teach you in there and if you're above the 30k a month mark and you want to scale up with ads you should join olympia which is kind of the thing we
The Hook
The bait, then the rug-pull.
Daniel Fazio films from the driver's seat and walks through what is working across three price tiers, starting with a $597 a month product that he says is near $350k a month.
Named ideas worth stealing.
05:30model
Three-tier offer plan
- Low ticket product
- Mid ticket with its own system
- High ticket hybrid offer
He runs a $597 a month product, a mid-ticket coaching program with a challenge system, and a $32k hybrid offer at the same time.
Steal forany business choosing where to test cold traffic
How they asked for the click.
Visual structure at a glance.
