17:10Daniel Fazio · Listicle
52 AI Agency Offers Working Right Now, So You Can Copy Them
Seventeen minutes walking through 700 scraped community offers, sorted into the ones that convert cold traffic and the ones that only work warm.
July 14thThe argument in one line.
A cold-traffic offer only converts when four levers are all turned up together, new money, done-for-you delivery, low commitment, and a real risk reversal, and offers built for warm, content-driven audiences answer to a different set of rules entirely.
Read if. Skip if.
READ IF YOU ARE…
- An agency owner or freelancer trying to figure out why a service that works on referrals won't close on cold email or ads.
- Someone building a lead-generation, cold email, or paid-ads offer who wants a concrete checklist for why prospects say no.
- A beginner picking a first offer to sell with no case studies and limited capital, trying to avoid a channel mismatch.
- A content creator or podcast host weighing sponsorships versus a direct offer built around their audience.
SKIP IF…
- You're selling a lifestyle, coaching, or info offer meant to convert warm audiences built through content, not cold traffic.
- You already have proven guarantees, case studies, and a working channel; this is foundational offer construction, not advanced tactics.
The full version, fast.
Any offer that can close on cold traffic (cold email, ads) has to maximize four things at once: new money (a genuinely new opportunity, not a reallocation of resources the buyer already has), done-for-you delivery (the less logistical work the buyer does, the easier the sale), low commitment (lower price or no contract), and a real risk reversal, which the video estimates makes an offer convert roughly ten times better. Offers that can't hit all four, most content or consulting services, either have to compensate by maxing out the remaining dials or accept they're a warm-traffic, content-driven business instead. Case studies, not clever copy, are what let price rise over time.
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00:00 – 01:24
01 · The Three Ways to Get Clients
Every client-acquisition strategy reduces to content/organic, cold outreach, or ads, each with a different time-versus-money cost and scaling curve.
01:24 – 08:34
02 · Cold vs. Warm Traffic: Match Your Offer to the Channel
Some offers (coaching, consulting, DIY info) mathematically cannot convert cold and need to be warmed up through content first; a true cold offer has to be viscerally obvious.
08:34 – 12:22
03 · What Clients Actually Want to Buy
B2B buyers only care whether it makes them money; B2C buyers care about money, relationships, or health. Vague positioning fails because it never answers that directly.
12:22 – 14:53
04 · Pillar 1: New Money
A cold offer has to represent a genuinely new opportunity, not a reallocation of money or resources the buyer already has.
14:53 – 20:18
05 · Pillar 2: Done for You
The done-for-you pillar is really about logistical intensity: the more work the provider absorbs from the client, the easier and higher-priced the sale.
20:18 – 27:57
06 · Why YouTube Works Better for My Business
Channel choice has to match how the target buyer actually consumes content; lifestyle marketing reads as scammy to a sophisticated audience.
27:57 – 36:48
07 · Pricing Your Offer and Getting First Case Studies
With zero case studies, start with a lower-commitment offer and a strong guarantee, work for proof, then raise price as case studies accumulate.
36:48 – 37:04
08 · Pillar 3: Low Commitment
Low commitment means a lower price point and/or no long-term contract, both of which independently increase how many people say yes.
37:04 – 39:22
09 · Pillar 4: Risk Reversals and Guarantees
A real guarantee is roughly an order of magnitude more effective than the same offer without one, and directly answers the objection every buyer already has.
39:22 – 44:30
10 · Guarantee Conditions
Guarantees need fair stipulations, requirements the client must meet, so the provider isn't on the hook for the client's own execution failures.
44:30 – 51:06
11 · Cold Email vs. Paid Ads
B2B ad CAC runs $1,500-$4,500 in most cases; cold email is the lower-capital starting channel for beginners because of that gap.
51:06 – 51:55
12 · Demand Capture: Selling When Buyers Need You
Demand capture offers, like recruiting or IT services, only sell to buyers already actively looking; demand for them can't be manufactured.
51:55 – 55:00
13 · How to Strengthen the Four Parts of Your Offer
When one dial can't be turned up (a content offer that requires filming), compensate by turning the other three dials up harder.
55:00 – 59:08
14 · Using AI for Landing Pages, Content and Fulfillment
The highest-value AI use cases remove a real bottleneck, like landing-page production, and feed a living document of call transcripts into content ideas.
59:08 – 1:03:00
15 · Stop Playing With AI and Fix Your Bottleneck
The test for any AI workflow is whether it fixes an actual revenue bottleneck versus being an interesting distraction from the three things that matter.
1:03:00 – 1:06:18
16 · In-Person Events and the Content Studio Model
Ticket-based events are financially risky; a physical content studio that removes the client's own production burden is the stronger in-person offer.
1:06:18 – 1:08:13
17 · What Should a Content Agency Guarantee?
Content-agency guarantees convert best on lagging indicators (calls booked, clients signed) rather than leading indicators like impressions.
1:08:13 – 1:13:30
18 · AI Offers, AEO and Sales Automation
The AI offers actually selling right now are AI video for ads and AEO, both because they're text/video generation tied to existing search demand.
1:13:30 – 1:15:24
19 · Choosing the Right Business Partners
Good partnerships pair already-demonstrated competence with complementary skills; equity-for-traffic partnerships can remove an offer's proof problem.
1:15:24 – 1:18:35
20 · Monetizing a Podcast and an Existing Audience
A podcast monetizes through sponsorships or a directly relevant offer; the available traffic and audience context set the ceiling on what will sell.
1:18:35 – 1:20:37
21 · The Agency Offer I Recommend for Beginners
For a true beginner, performance-based cold email lead generation is the recommended starting offer; audience-driven or AI-automation businesses require content instead.
Lines worth screenshotting.
- A cold-traffic offer has to be as immediately obvious as physical attraction: no explaining required, just an instant 'I want this.'
- The four pillars of a cold-traffic offer are new money, done-for-you delivery, low commitment, and risk reversal, and weakness in one has to be compensated by strengthening the others.
- Adding a real guarantee makes an offer convert roughly ten times better than the same offer without one, by the video's own rough estimate.
- Scalping money a client already has, like emailing their own CRM list for a rev share, converts far worse than generating genuinely new opportunity, even when the math is identical.
- Clients are effectively purchasing an offloading of logistical intensity: the less they have to do themselves, the more they'll pay.
- A B2B paid-ads customer acquisition cost lands around $1,500 to $4,500 in roughly 98% of cases, and a business's economics either survive that or they can't run ads at all.
- Instagram converts for lifestyle-marketing offers and repels sophisticated buyers; YouTube and long-form writing convert for logical, straightforward offers, and the two audiences barely overlap.
- With zero case studies, a lower-commitment offer plus a strong guarantee is the only way in; price rises only as proof accumulates.
- A demand capture offer, like recruiting or IT services, can only be sold to people already actively looking for it. Demand for it can't be manufactured.
- AEO and AI search optimization only sell for categories people already search for; there's no revenue in optimizing a business nobody was searching for on AI in the first place.
- Price isn't set by the service category, it's the maximum amount a seller can get someone to actually pay.
- A strong enough guarantee functions as a second offer, and high buyer FOMO from strong case studies can substitute for a risk reversal entirely.
Four dials decide whether an offer sells itself
OFFER MECHANICS
A cold-traffic offer only converts when new money, done-for-you delivery, low commitment, and a real risk reversal are all turned up together, and warm-traffic offers play by different rules entirely.
01The Three Ways to Get Clients
- Every client-acquisition strategy reduces to three channels: content/organic, cold outreach, and paid ads, each with a different cost in time versus money and a different scaling curve.
- Cold outreach scales only linearly, content scales exponentially, and ads scale linearly too, so the right channel depends on how much time versus capital is actually available right now.
02Cold vs. Warm Traffic: Match Your Offer to the Channel
- Before picking a channel, ask whether the offer itself can convert cold: high-ticket coaching, consulting, or do-it-yourself info products almost never close on cold traffic and need to be warmed up through content first.
- A true cold-traffic offer has to be as immediately obvious as physical attraction: the value proposition has to be visceral and instant, with no explaining required.
- Businesses built on warm traffic aren't lesser businesses, they're just marketed in a way that matches what they're actually selling.
03What Clients Actually Want to Buy
- Whatever the wrapper, B2B buyers are only asking whether it will make them money; B2C buyers are asking a version of the same three drivers: money, relationships, or health.
- Vague positioning like corporate training or IT management fails on cold traffic because it never answers the money question directly; strip the offer down to the literal financial outcome it produces.
04Pillar 1: New Money
- The first pillar of a cold-traffic offer is that it has to represent new money: a new opportunity the prospect isn't already capturing, not a reallocation of revenue they already have.
- Offers that scalp existing resources, like emailing a business's own CRM list for a rev share, convert far worse even when the math pencils out, because there's no new opportunity being created.
05Pillar 2: Done for You
- The second pillar is done-for-you, reframed as logistical intensity: the more of the actual work a provider absorbs from the client, the easier the offer is to sell, even at a much higher price.
- Two lead-gen agencies with an identical delivery model get radically different results if one requires the client to call and qualify leads and the other handles that itself; the second wins nearly all the business.
- Absorbing logistical intensity is also a moat: it's harder to build the systems to deliver it, so supply stays low and the operators who can do it charge more.
06Why YouTube Works Better for My Business
- Channel choice should match the audience's actual consumption habits, not follower-count vanity: straightforward, logic-driven offers perform on YouTube and long-form writing, lifestyle-marketing-coded offers perform on Instagram, and the two audiences barely overlap.
- Lifestyle marketing reads as scammy to a sophisticated buyer even when the underlying offer is legitimate, so the channel and the creative style both have to match the buyer you actually want.
07Pricing Your Offer and Getting First Case Studies
- With zero case studies, a higher-ticket version of an offer won't sell; the fix is a lower-commitment version plus a strong risk reversal until proof exists, then raising price as case studies accumulate.
- Early case studies are worth working for free or near-free to obtain, since verifiable proof is what unlocks paid cold traffic later.
- Price is not a fixed number tied to a service category, it's the maximum amount you can possibly get someone to give you, and that ceiling rises as credibility rises.
08Pillar 3: Low Commitment
- The third pillar, low commitment, is simply a lower price point and/or no long-term contract; both independently increase the number of people willing to say yes.
09Pillar 4: Risk Reversals and Guarantees
- A guarantee is, by the video's own estimate, roughly an order of magnitude more effective than the same offer without one, and it addresses the objection every prospect already has instead of ignoring it.
- Refusing to offer a guarantee out of fear of nonperformance usually just means the seller hasn't separated what they're responsible for from what the client is responsible for.
10Guarantee Conditions
- Guarantees need contractual stipulations that make them fair in both directions: the provider guarantees a result, but only if the client meets specific requirements like filming ads or spending a minimum budget.
- A reasonable minimum, such as a floor close rate on qualified, showed-up calls, protects the provider from a client's own execution failures without gutting the guarantee's selling power.
- A strong guarantee doubles as a second offer in its own right and can substitute for social proof a new operator doesn't have yet.
11Cold Email vs. Paid Ads
- Paid ads for a B2B offer carry a customer acquisition cost around $1,500 to $4,500 in the vast majority of cases; if the business's economics can't absorb that, ads aren't viable regardless of offer quality.
- Cold email is the default starting channel for beginners because the entry cost is a few hundred dollars a month in tooling, not thousands in ad spend, which is why performance-based cold email lead gen has the highest beginner success rate discussed.
12Demand Capture: Selling When Buyers Need You
- A demand capture offer only sells to people already actively looking for the solution; you cannot manufacture demand for it the way you can for a make-more-money style offer.
13How to Strengthen the Four Parts of Your Offer
- When one of the four dials can't be turned up, the fix is to turn the other dials up harder to compensate, usually via a stronger guarantee and better case studies.
- A strong enough guarantee and strong enough case studies can substitute for a weak spot elsewhere, the same way high buyer FOMO can substitute for a risk reversal.
14Using AI for Landing Pages, Content and Fulfillment
- The highest-leverage AI use cases remove a bottleneck that used to cost real money and real time, like a five-figure-a-month landing-page designer replaced by minutes of AI-assisted page generation.
- Feeding call transcripts into a living reference document that AI updates weekly can seed newsletter and video ideas directly from what was actually said on real calls.
15Stop Playing With AI and Fix Your Bottleneck
- The test for any AI tool or workflow is whether it's solving an actual revenue bottleneck, more leads, closing more leads, or getting clients results, versus being an interesting distraction that produces nothing.
- Chasing tangential problems, like obsessing over cold email deliverability on a single blacklist, is time spent on a non-issue instead of on the three things that actually move revenue.
16In-Person Events and the Content Studio Model
- In-person events are financially risky as a standalone offer: ticket sales are difficult, often back-load into the final week, and venue costs can run tens of thousands of dollars before any revenue is guaranteed.
- A better version of in-real-life as a business model is a physical studio that removes a client's own logistical burden, rather than the event itself.
17What Should a Content Agency Guarantee?
- For content offers, low commitment and risk reversal are best expressed as lagging indicators like calls booked or clients signed, rather than leading indicators like impressions, because lagging indicators convert better even though they're a scarier promise to make.
- When a client is already getting real value, they rarely ask for a refund even with a generous guarantee in place, since asking implies they no longer want the service at all.
18AI Offers, AEO and Sales Automation
- The AI offers that actually sell right now are AI video for ads and AEO, plus the infrastructure layer underneath both; most other AI agent pitches are early and unproven.
- AI voice and setter tools are close but not fully there yet, worth building custom rather than relying on an off-the-shelf product.
19Choosing the Right Business Partners
- The right business partner is someone whose competence is already demonstrated, not someone brought on out of fear of doing the hard parts alone; competence-first partnerships let each person specialize.
- Trading equity for a strategic partner's existing audience or traffic can remove the proof and skepticism problem an offer would otherwise have to solve on its own.
20Monetizing a Podcast and an Existing Audience
- A podcast or audience monetizes through sponsorships or a direct offer, and the offer has to be contextually relevant to the audience and guest list, not whatever the host happens to be building elsewhere.
- The available traffic determines the ceiling: a done-for-you offer around the podcast itself only works at scale if the audience is valuable enough to support it.
21The Agency Offer I Recommend for Beginners
- For someone starting from zero, the recommended offer is performance-based lead generation via cold email, because it requires the least capital and has the highest historical success rate of any offer discussed.
- Anyone wanting to build an audience-driven or AI-automation business instead has to make content; that path cannot be cold-outreached into existence.
Terms worth knowing.
- New Money
- A cold-traffic offer pillar meaning the offer represents a genuinely new opportunity for the buyer, not a reallocation of money or resources they already have.
- Logistical Intensity
- The amount of work a buyer has to personally do to get a result. Offers that absorb more of this from the client sell easier and can charge more.
- Demand Capture Offer
- An offer that can only be sold to buyers already actively looking for the solution at that moment, such as recruiting or IT services. Demand for it can't be created, only captured.
- Risk Reversal
- A guarantee or refund structure that removes the buyer's financial risk if the promised result isn't delivered, subject to stipulations the buyer must meet.
- Stipulation
- A contract condition tied to a guarantee that specifies what the client must do, such as filming ads, spending a minimum budget, or showing up to calls, for the guarantee to remain valid.
- Cold Traffic Offer
- An offer that can convert a stranger with no prior relationship to the seller, typically via cold email or paid ads, without requiring a warm-up period of content or trust-building.
- AEO
- Answer Engine Optimization, the practice of optimizing content so AI assistants and AI search tools surface and recommend it, the AI-era analogue of SEO.
Things they pointed at.
03:24toolListKit
57:38toolFathom (call-recording API)
1:12:50toolManus
1:12:50toolCodex + Vercel
1:13:18toolFramer + Claude Code
1:11:09toolGrok ("Grokbot")
Lines you could clip.
00:00
“There's only three ways to get clients in existence.”
14:14
“It needs to be new money. It's a new opportunity that they're not already doing.”
16:36
“Clients are effectively just purchasing an offloading of logistical intensity.”
18:24
“It's literally what the definition of what a moat is, is your ability to fulfill logistical intensity that others cannot.”
41:45
“The answer of how much you should charge is the most amount you can possibly get someone to give you.”
43:01
“A great guarantee is almost like a second offer.”
1:00:20
“There's only three things that you could be concerned with at any given time: generating more leads, closing those leads, and getting them results.”
Word for word.
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metaphoranalogy
Well, I'll put it like this. Any offer that works on cold email will 100 % of the time work on ads, but not every offer that will work on ads or work on cold email. Any offer that works on content may not work on ads, may not work on cold email.
It's about understanding like the medium that you're using. So there's only three ways to get clients in existence. You have content or organic.
So like referrals would fall under that because it's organic.
Cold outreach, which would include cold email, just cold DMs, anything like that, and then ads. There's nothing else that exists. It's only those three.
Any kind of strategy that anyone would ever conceive of, it's going to fall within those three. And then each of them, they have a different cost to them. You always got to spend time or money in some capacity.
So cold outreach is low in money and kind of like moderate or high in time. And then content is high in time, low in money. And then ads is low in time, high in money.
And then they each scale differently. So like cold outreach will only scale linearly. And then content will scale exponentially and ads will only scale linearly.
So it's like, you just put that all on a table and you decide, well, what resources do I have access to? Do I have a ton of time or do I have a ton of money? Or what combination of those two do I have at this moment?
And that's how you pick. And now when people kind of screw up is they think you go to the second, phase of it, which is, well, will this offer even work on that channel at all?
So it's like, for instance, you could take something like client Ascension, for instance, which is our, our like AI assisted agency. It's like a coaching consulting thing. And like, that will never work on cold outreach ever.
It would literally never do that at all. And even with the ads, because it's a consulting or info offer, it doesn't, you can't, you guys just sell that to cold traffic. You would need to, what you would need to do is what a lot of people do.
Where it's just like wildly improbable income claims about like the results, passive income. And you're going to make up a jillion dollars of doing fuck all. And it's like, that's, that's, then it would work.
I'm purely ads, but it's like for that product, for me, for instance, it's I'll, I'll run like educational funnels, like a free training funnel, lead magnets, case study funnels. And then what happens is they get into my funnel and then I push content to them. So I'm not actually converting cold.
traffic on that offer. I'm just taking cold traffic and turning them into warm traffic because client Ascension slash AI system is not a cold traffic offer. It just isn't.
Yeah. But you can take something like, I know you have the thing of the 52 offers right there, but it's like, but then you could take something where it's like, if there's a performance -based lead generation offer where you like do cold email for companies and you're like, and the offers effectively just, Hey, pay for the tech of the domains and the inbox and all that.
And then pay me. $300 per call a book that is a cold traffic offer that will convert directly on ads it will convert directly on cold outreach and there's all sorts of offers where it's like there's there's just so many things where people they have something to sell and they think it'll just like sell doing anything i just pick any marketing channel it doesn't work like that it's it it a lot of the things will have a literal zero percent probability of working but then you go back to that table of like what resources do you have so you might somebody might have picked an offer and then only has access to time and not money, or like not a lot of time and not a lot of, or they need it to work very quickly, they'll be like, oh, well, I'll use cold outreach.
That's not a cold traffic offer, so it won't work on cold outreach. And then they'll do something like they'll go send DMs or hyper -personalized outreach, or they could theoretically use something on a list kit and it doesn't work. And they'll go, oh, cold email is a scam.
And so, you know, you understand the offer cannot work on cold traffic. It literally can't do that. but then you go to the other spectrum and it's like you go to this conversation people would otherwise think well it's not a real business if i don't if i if it's if it's not cold traffic if you can't convert cold traffic which is there's something to say about that but what are you optimizing for yeah like why why why why is content not a legitimate business then you know what i'm saying it's so it's very interesting i also feel like like broadly if you have like any kind of consulting or info or do -it -yourself offer Broadly, normally, it has to be done through content, organic, most of the time.
And then you look at something like Alex Ramosi, for instance. Alex Ramosi sells zero cold traffic offers. Zero.
I can explain the different pillars of what makes a cold traffic offer, but Alex Ramosi's entire thing is make a tremendous amount of content. And all the ads he does run, the top of funnels, all educational stuff in exactly the same fashion that I just said that I do it. Email list, routes him to email list, routes him to the YouTube and he gets them watching content.
And then they buy a workshop. Do you think cold traffic is going to buy a workshop from Alex Ramosi? No, of course not.
The only people who are buying workshops from him are people who know, like, and trust him. And how did he get them to that point? It's through making content.
He just simply, so like the argument then is, Well, you don't necessarily need to sell a cold traffic offer. However, you do need to market the business in the fashion that makes contextual sense for it.
So it's like you can run a consulting business or you could sell a warm traffic offer and not try to like do a performance thing where it's like your stuff is based on performance. And a lot of people are scared to give like guarantees and whatnot like that. And we can talk about that.
But then they'll also say at the same time, well, I don't want to make content. Which, okay, well, then you're fucked. What are we doing?
Yeah, you're fucked then. Well, it's like, well, they make fucking zero dollars. You know what I mean?
You can't, you literally can't. It's, imagine all the possible things you could sell. Yeah.
And all the possible different strategies that you could market or do regeneration with. People think you could just like pick these out of a fucking hat and just like, oh, it's a very finite quantity of things that work at any given time. In like any industry.
So, I mean, you could theoretically sell whatever, but like you're really not gonna make much. So you can always see like what is working right now in specific markets. So if you were to look at like the info market right now, it's like, what are one of the top performing info offers right now?
One is buy a business. You ever see those? Oh yeah, Cody Sanchez.
Yeah, yeah, exactly. And there's a million of those people and like a lot of them make multiple millions of dollars a month, which is... Very interesting.
Yeah. And then you look at other stuff like, okay, well, what else? A lot of the real estate stuff, the real estate info offers.
Not as much anymore. Really? Yeah.
I don't see that as much anymore. But then like for any kind of biz op, it's AI. Yeah.
AI implementation, all that stuff. Any kind of thing like that. It's always an agency.
It's always some kind of digitally rendered service that is the biz op. Because, I mean, it's just a reliable business model to even. do it all you know what i mean but people come up people come up with like fuck all shit that literally doesn't make any sense like like like like trading like trading is the biggest fucking scam i mean like yeah there are traders but like there are also people who are seven feet tall and it's like it's just random it's it's random chance and it's like yeah i'm sure you have someone like i'm sure you have a sense of like how a market moves a little bit but it's like it's it's not a reliable predictable way to i mean just like s &p 500 max yeah you get what i'm saying it's just it's it's retarded it's literally one thousand percent dude i think that's such an important distinction between understanding like am i running a cold uh cold friendly offer or a warm friendly offer yeah and just that pure understanding of like there are certain things that are only going to work for warm yeah and knowing what that kind of is and knowing you know what that is and isn't um
Just such an important distinction to understand where to fall on the spectrum of things. I think so many people have this issue of shiny object syndrome or trying a million different things and not sticking with one thing long enough to actually have success with it. But I think so often they fail because they don't connect the right dots.
They're trying to do cold with a warm offer and they don't have the correct... kind of foundational pieces within their offer or within their funnel in general to actually make things work. Yeah.
It's very, it's very primitive in nature when you, when you really think about it. And I like to, I like to equate this a lot with dating markets. It's very easy to understand for people.
So like, what's the, what's the number, what's the number one determiner of, of how many people you can hook up with or or date or like your sexual market value what would that be is it height or money it's it's it's just how attractive you are generally it's just it's just how attractive are you you know that could be that could be assessed in all subjective or objective ways but it's like that's that's just that's just that's what it is so it's it's ultimately just attraction and like you are attractive enough for me to want to reproduce with you that ultimately is what it is at the end of the day so then you look at like different kinds of offers and it's like you're ultimately selling some kind of end goal.
So what I mean by that is you could, what is the purpose of a business? It's to make money. It's to make money and anything in connection or downstream or upstream of making money is what people want to purchase for their business.
So it's like, if you're running some kind of agency or any form of digitally rendered service in any capacity, Literally ever at all. The only thing that people are concerned with is if I invest this, will I make money?
We're talking about B2B stuff. B2C stuff. You sell B2C stuff and ultimately it's going to be, can I have more sex?
Can I be healthier? Or can I make more money? You know what I mean?
So then like that overlap of the money one is just like what B2B is. You get what I'm saying? So you get down to this and it's like, well, ultimately the offer you're selling, what is the promise of the offer?
Like what are you like really selling? So like, For instance, you could take some kind of like, you ever see stupid shit?
Anyone watching this who's run any kind of like marketing business or lead generation business of any kind has probably worked with some client who sells some like broad, incoherent nonsense, like corporate training. Like what the fuck does that mean? What is your corporate?
It's just something dumb or like IT management. It's like, yeah, I mean, I understand that that's a market there, but it's not a cold traffic offer. What is a cold traffic offer?
A cold traffic offer is where it's like you look at somebody, you look at the offer, it's like you are attractive, I want to reproduce with you. It needs to be that viscerally straightforward, which is pretty much just, I will make you more money. And it's if you just...
Stop trying to scoot around that and you just like embrace into that. And like the purpose of this offer is to make people more money. And if I stop fucking around and saying anything that isn't that, it just magically starts working better.
So like, for instance, one of the offers that I spoke about earlier, which is like the literal best offer of all time and has been for years at this point, it'll never stop working, is performance -based lead generation. And it's like, it doesn't matter how you generate the leads. It can be through cold email.
It could be through cold DMs. You could be running ads for people. It could be your own referrals of your own network.
It could be a newsletter. It literally doesn't matter the capacity of how the leads are generated. It's just you're generating a lead for somebody's offer so that they get calls booked with qualified prospects so that they can sell them their shit so that...
They can make more money so that the owner of the business can make more money so that the owner of the business can either get anything on the Maslow's hierarchy of needs. Ultimately, that's what it is. Maybe just like stop fucking around and thinking about anything that isn't that.
Like your life just tends to be significantly easier. So it's like, and then you can go into like the pillars of cold traffic, which is new money. So it's like, is this a new opportunity that makes new money?
compared to is this an optimization of a system they already have or is this trying to scalp money from something they already have so like if i go to you and i'm like i'll generate you a hundred calls booked this month you're like okay it's it's and i guarantee and i guarantee that like and if you don't get like you're gonna pay you're either gonna pay as the calls are booked or I'm going to give you a refund if you don't get the calls booked.
And it's like, oh, okay. Well, like, yeah, that's very clear to understand, right? And then you look at other stuff.
There's another offer. This is so funny. There's some dude who is selling this.
I don't know who it was, but I encountered like four or five people who had bought this. It was like an AI CRM reactivation offer. And it's like, I heard that immediately.
It's not a cold traffic offer. There's a fucking 0 % probability. anyone's ever gonna sell this to cold traffic why because it's your leads it's scalping money off of something they already have and this was interesting i was on um we do some live challenges sometimes i had like 500 people in this live challenge i was like and i was i was trying to kind of go into this was explaining cold traffic versus warm traffic offers and i was using this as an example and i was like who in here like runs a business right now and maybe you have a crm with like 10 ,000 plus people in it.
Like you've been in business for a long time. And maybe like 20 people were like, Oh yeah, me, me, me. I was like, if I told you I would go into your CRM and send some emails to people, and then you're going to pay me a rev share for the amount that these people convert on.
Would you take that deal? Every single one of them was like, no. And I'm like, yeah, but mathematically the offer should make sense.
Cause it's like, well, I'm guaranteeing you, I'm going to make this amount of money. What's It doesn't matter.
They already have it. It needs to be new money. It's a new opportunity that they're not already doing.
So then it's another mistake of, you ever see an ad agency and they're like, how do I scrape people who already run ads? And it's like, that's not what you want. You don't want to do that.
You want to get people who don't run ads. Yep. Because now it's a new opportunity.
Why would you go to someone who already runs ads? It doesn't make any sense. Now, not...
Because you just lost all the new money. It's not new anymore. Now it's a scalped offer.
And it's just going to convert way less. It's very counterintuitive to think of. Like you would think, oh, there's a signal that they would.
No, it doesn't work like that. Next one is done for you. So on a sliding scale of any digitally rendered service and have a sliding scale of done for you, down to coaching, down to software slash info.
The more you say something is done for you where they do legitimately nothing, the more. appealing it would be another way of thinking about this it is actually a better way of explaining it is a concept called logistical intensity yeah i love this so see there's uh two lead generation agencies that sell to roofers right you got one guy who generates leads for so they use meta ads whatever they generate them weeds weed forms whatever but when the lead is generated the guy who owns the roofing company He either himself or his team has to call the leads to set the quotes and set the appointments and do that.
Make sure they're not a bunch of retarded leads, which is very common in lead generation. You have to sift through them. So that's offloading the logistical intensity of that piece of the lead gen system to the client.
What does that mean? It means that the done -for -you component is being degraded. You're offloading logistical intensity to them.
Second one, same exact business model, literal same exact delivery, except the agency, you as a service provider are calling the leads for them and just managing the quotes and doing the booking and doing all of that. That person will get 99 % of the business compared to the other guy, even if they are charging double or triple the amount of money.
It's because what people are ultimately buying, like it's, it's like clients are. effectively just purchasing an offloading of logistical intensity. So it's like, why is everyone fat?
Because you can't purchase being skinny. You kind of can with GLPs now, but it's like, but this proves my point. It's like, what are you seeing?
There are more people skinny being skinny now because you can purchase being skinny. You know what I'm saying? So, well, you could do it before.
It just took logistical intensity of going to the gym and dieting and you had to do that. So therefore, there were a lower quantity of people who were fit.
Now that you can purchase it, what you're seeing is exactly what I'm demonstrating here. Exactly. And even if you look at it from the business standpoint as well, those businesses are crushing it for that same reason.
Yeah, they are. But no, what is the other factor here? It's a pain in the ass to build the systems yourself to deliver the logistical intensity.
So what does that mean? It means that the supply is lower. And with the supply is lower, you can charge more.
Less competition. Yeah, exactly. So it's like the more you can figure out how to take the logistical intensity and offload it from people and unload it to yourself, then you will make more money.
So ultimately, if we go back to what we were speaking about earlier, and I was explaining how with cold email, for instance, you get a bunch of domains, a bunch of inboxes, you got to do all this. That's logistical intensity. You have to take a giant pain in the ass and like...
The way that these people, like, these platforms try to sell you is, like, literally deception. It's like, it's literally, like, they are, in fact, deceiving you because it doesn't work in the way that it's advertised because the literal, like, literally is false advertising.
ListKit just takes the logistical intensity of that and just offloads it from the customer. Totally. Absolutely.
It's actually very interesting when you look at any kind of product like Uber. It's so simple of just, I don't have to walk into the street and find a taxi. It's that simple of offloading of logistical intensity.
That's just, you make so much money just doing that. It's a giant pain in the ass, but that's what a moat is. It's literally what the , is your ability to fulfill.
logistical intensity that others cannot that's that's literally what the definition is i love that framing because you think about like so many people who are interested in like your concept for example are younger people like what do younger people have they have fucking time yeah they have time and energy and that is a great great way to like use logistical intensity like just take on that burden for yourself from these other people who don't want to deal with that shit yeah it's a great it's a great framing um So most of the stuff that, like, if we're looking here in these 52 offers you have, the majority of them, if not all of them, are B2B stuff.
What's your take on B2C higher ticket stuff? Do you have... Well, anything B2C higher ticket is ultimately going to have to be around ensuring they can have more sex, their relationships, which that's the visceral need, or them making more money, or them being healthier.
You're not going to sell anything that isn't ultimately... Do you still like one of those offers? Let's take something like health coaching, for example.
Do you like a health coaching offer? Yeah. No, it's a great business.
Yeah. You think so? Yeah.
I would actually like to be in that market. Okay. I wish I could sell GLPs.
It's clearly there. The demand is clearly there. Even fitness coaching as a concept.
We were kind of talking about this earlier. Instagram.
does not like okay so my stuff for instance sells very well on youtube in my email list and perhaps sometimes twitter there's a zero percent of the time it works well on instagram it just it just it just doesn't cracks me up because so many people put all their time and effort into instagram it's literally it's not going to work for you and then i was actually i was literally on a call with a guy earlier today who runs a content agency but it's a written content it's like x linkedin he was like dude i've been trying to make instagram work for me but it won't work it doesn't work for me either i'm like because he's kind of like i'm instagram and he was showing me a dude who's a competitor of his who also who does very well on instagram and i'm like bro look at his profile it's lifestyle marketing like this is literally lifestyle what i bet if you took a distribution of his clients his clients would also be lifestyle marketing type people.
But his clients, I was talking to, are more like sophisticated people. I'm talking like Eddie Maloof. You know what I mean?
Just more sophisticated people. It's not like Instagram retard trading bro shit. I'm like, that's who he's selling to and that's who he's attracting on there.
And then I'm like, well, dude, look at me. I don't do lifestyle marketing. I do exactly zero lifestyle marketing.
Therefore, I don't do well on Instagram. I do do well being like very straightforward and logical because that's just how I am.
And I put that on YouTube and then I attract other people that are also like that. And then all of the clients I have also end up being like that. you know absolutely understand so it's always interesting too because i've got people like pitching the instagram stuff all the time it's like dude you understand like this it doesn't work for me it works for other people but but i'll guarantee you these results and i'm like i i understand that that's exactly what you should be doing but i just know with foresight that it won't work and you will waste your time like it just it straight up won't youtube works for me any kind of written content works for me and any Any kind of medium where somebody like me is consuming information.
I never consume anything business related on Instagram. Yeah. Ever at all.
It's on YouTube. That's the only place I'm going to go. 100%.
And I think there's maybe almost a one -to -one correlation in the sense of perceived scam and lifestyle marketing. Yeah. In the sense of if you lifestyle market, people assume that whatever you're doing is a scam business.
And I think like for you. dan co like people like that who are long form no lifestyle marketing at all there's very little i mean i'm sure you get a million people who who will say scam but like on a broad consensus basis i i don't think it just gets perceived that way at all yeah i think that's a huge benefit of Kind of doing it the opposite way, leaning into the YouTube, the in -depth stuff.
Yeah. I mean, I feel embarrassed if I were to post a picture of something. Look at my watch.
You're a fucking loser. What are you doing? Or just stupid shit.
I don't know. It's like an uncomfortable way of marketing to me. I totally agree.
It's cringy to me. I was talking to Riley Lamont. You know Riley?
Yeah. And he made a great perspective. He was like, I think most people are just still stuck in someone else's funnel.
in terms of like their desires. Yeah. And I think that's just a great way to think about things.
It is. It's such a good, just such a good perspective. Think about what that's appealing to, like the lifestyle marketing.
I mean, like ultimately that's, like the connection there is, okay, well, if this guy's posting a Lamborghini, like I'm imagining that he gets. like it's like the money angle but then it's like well i imagine he gets a lot of hoes too yep so therefore i need to buy this guy's thing so i can get a bunch of money so i can also pull it's literally what the connection is ultimately and it's like it's it's almost like if that's how you're sold to and if that's how like it's almost like reveals like a depravity within your mind or like to pray like sexual depravity in your mind because you're just like you literally have like no control over like The visceral urge.
100%. It's very interesting. It's almost like a low IQ.
It's a good take. It's a good take. Fucking retarded.
If you follow, you're literally just dumb. It's so dumb that you can't even observe that that is occurring to you. And ultimately, what are you trying to get here?
But as opposed to somebody who consumes logical -based content, unless this is clipped, there are exactly zero people. who would ever hear me say that. If this podcast were never clipped, only people who agree with me would have heard that statement.
But if it gets clipped, the comments inside of the short form would also be those depraved retards. You get what I'm saying? Because only the depraved retards would consume the information via that medium, which is very interesting.
So if you were to look at the distribution of comments or on something like YouTube in the long form video, it's like... oh, that guy's right. Overwhelmingly positive.
Yeah, if it's on Reels, it's going to be a fucking bunch of retards. It's exactly what's going to happen. It's very interesting.
Nothing exposes you to the, like, you kind of interact with the real world and you don't really perceive people as being that dumb. And then you get on social media, dude, and you post a few Reels and you see the extent of which. Yeah, dude, well, I mean, I'll just give you, for instance, this is actually so interesting.
um so i have a low ticket product i'm testing right now it's like a 17 low ticket product and like the strategy is like spend a bunch of money on ads self -liquidated you have a bunch of leads and a bunch of buyer leads that you can eventually upsell to your other stuff and put them in the funnel and have them consume your and turn them into warm traffic right okay yeah yeah so in theory incredible funnel yes um all of the time i get people and who are like how do i access the product that they just bought like how do i access this is this a scam and it's like when you purchased, you were sent to a thank you page that has a button to access the product.
And then not only that, you were sent your login information via email and via text. And now someone might make the argument, well, like, is it not sending correctly? Oh, no, it is.
Because I'll go in to HubSpot and see that they opened the access email. And they're so fucking stupid. It's crazy.
They literally can't, and then I, like, is this a scam? Like, I can't access the product. And then you look at the, like, where do they come from?
They came from Facebook or Instagram. But if I run YouTube ads, that does not happen. Yep.
That's so weird. It's just, like, so interesting of a concept to me. It's, like, what?
It's just odd. It's, like, the medium matters. It's strange.
Yeah, I do. I mean, I know some people like I have some friends from high school and just even like in the business world and like the people whose perception is like a growth mindset and a like just a growth mindset, even if it's business related or not. They all are YouTube people like in terms of consuming content over social media.
Yeah. um it's just it's a very interesting correlation um so i got 52 of your offers here or 52 real offers from members within in your community yeah um i wanted to run through a few of your favorites here uh so i brought brought you all 52 so you didn't have to uh you didn't have to remember all of them offhand yeah well you know this is interesting because it i mean yeah it's 52 but they all fall within uh only five business models so it's really just like spins on like this person sells it to this person at this price instead and it's like well then what determines what price you can sell something for instance so this is so i have this as a lead magnet and um what happens is if you say something like download this swipe file where i'm gonna give you the exact offers the exact niches to sell them to the exact pricing and the exact way that they're getting clients everyone thinks until they are otherwise educated Because they would literally need to watch a podcast like this from me to understand how this all actually works.
But you can't make the marketing complicated in the front end though. So they literally wouldn't fucking download it if I had to explain all this first. But everyone thinks that it's like, oh, if I sell this exact offer to this exact niche at this exact price in this exact way.
It's gonna work and all 52 of these will work for me independently so well it's not actually the case because what eventually actually happens in practice is that someone comes in and they had some offer that they were selling with the very we didn't get to this other point when I was explaining the the cold traffic offers the other ones are a low commitment and risk reversals and we could talk about that in a minute but it's like if you have if you're just starting and you have zero case studies it's like if I if I pick a random one right here where this guy sells $10 ,000 for a 90 -day build, then retainer plus 10 % rev share.
And like the only way he's able to sell that is because he has case studies. Yeah. You know what I'm saying?
But then it's like, well, then you have to go find the ones. It loses the nuance. Yeah.
You find the ones. You have to start. Like you could sell a similar offer, but you're not going to do it for $10 ,000 upfront when you have zero case studies.
So what do you need to do instead? You're going to need to make a lower commitment and you're going to need to have a risk reversal. And that's the only way that you're going to be able to get somebody to purchase that.
It's just, it's straight up. That just is how it is. Yeah.
And then once you have case studies, you can gradually increase the price over time as you can command that price. So I remember the first agency I ever ran was an Instagram growth agency. And this is when follow unfollow worked.
So this was like 2018 or something like that. Yeah. And dude actually cooked.
It was like hilariously well. Yeah. But.
You use this platform called, it's called Jarvee. Okay. And you could like automate the following and the unfollowing and shit.
And it had all the, it had all the statistics in it. And you needed their Instagram password. And I was like, how are you going to get someone, a stranger from the internet to give you their Instagram password?
Like let alone pay me, it's like $150. So this is like a BDC product. Cause it's just like, people want to grow their Instagram.
So I'm like, There's just no way this is going to work. There's no way I'm going to get someone to just pay me $150 a month and give me their Instagram password.
I am a stranger. You'd have to be retarded to do that, like legitimately stupid. So I was like, well, the only way this is going to work is if I have other people, like verifiable, active people on Instagram, where if someone were to message them, they would say, yes, this is legit.
It's the only way. I had to go find, I found five people to do free. The first person was someone I knew.
So then I had her and I leveraged her to get the next four people for free. And I just cold emailed people. I go on their Instagram profile, click the email button and email them and be like, hey, I'm working with this person right here and I'm looking for more clients to do it for free because I need case studies to show that I'm not a random internet scammer.
You can message her, you can do whatever. I had to get on calls with these people to do it for free. So then I did that.
Did it for free for five people for three months. And then only when I got the before and after pictures of they went from this many followers to this many followers, was I able to then start cold emailing people asking for actual money. And then I got that to like, I think it was like 80 people.
Yep. So it was making like pretty damn good amount of money. It was like 12K a month or something like that.
I was like 20. You know what I mean? I was fresh out of college.
That's what it took. That's what you do. And then what happened was that kind of got destroyed.
Algorithm changed, screwed that up. And then, well, I got all the clients with cold email though. So that business literally went to zero overnight.
I said, fuck. But I got all the clients with cold email. So I was like, let me just go sell cold email as a service to other marketing agencies.
And that's what I did. And then the case study. was me.
It was my own business. And so I was like, well, here's literally all of the stats. Here's just like all the emails I sent, all the stats behind it.
Here's the actual Stripe screenshots. And like, I just put this all on a landing page where I was like very just upfront, straightforward about the reality of the situation. And then you get other people where they're like, they'll lie about case studies.
They'll like not mention the fact that they don't have case studies. And it's like, why would you do that? Like, it's like, That's like assuming the prospect is a retard.
You know what I'm saying? It's like they're not going to ask if you have any social proof. Of course they are.
It's like if you don't have any, address that up front. Say, I don't have any case studies. Therefore, to compensate for that, I have a guarantee where I guarantee you book 25 calls a month.
And if you don't, you get a refund. In fact, you actually only pay me as the calls occur. So you don't even have the possibility of losing money because you only pay me.
If they happen, you get what I'm saying? I absolutely get what you're saying. Yeah, and then you do that as time progresses.
And it's always so funny because you see like, I remember seeing a YouTube video one time and it was an interesting title. It's like, what to say when a prospect asks for case studies. I was like, I would love to see this person's take because I know my take and mine is objectively correct.
And it was like, yeah, what you got to tell them is, is anything in life guaranteed? I was like, you're fucking right. It's as if you're going to objection handle your way.
out of that it's just the dumbest possible thing it's like well it's it's just dumb yep you know what i mean it's like oh i have to come up with something like sales jujitsu fucking retargeting as a or you could just design reality in such a fashion to where all these variables are addressed and the deal is actually fair for the person and like it ends up working out because it's a proven way to go about it yeah you know what i mean 100 dude it's uh it reminds me of and i'm curious your take on this um so i have a really good friend of mine who when he graduated college this was like two years ago or something um could not get a job first year was like just zero luck whatsoever and during that time period i was running my business labify health and i had found this some guy from india who was running health theme pages And each one had like 500 ,000 plus followers, all completely like real followers, not fake.
And I was like, dude, can you run my business as Instagram and do something similar, but like mainly for lab work? And he's like, yeah, dude, 400 bucks a month. I was like, let's do it, whatever.
So I was having this guy run my Instagram producing. I think we were at like 125 ,000 followers or something at the time. And I was like, Jake, like my friend, I was like, dude, just partner with this guy.
He has all the case studies. Fulfillment is cheap. The only reason this guy isn't succeeding in the marketplace is because he has the thickest Indian accent known to mankind.
You partner, be the face, have him do the fulfillment. You have these incredible case studies and then just cold email. And that was...
shit want to call it like 12 months ago is that like 40k a month now doing that nice um just same principles um of like i i really like that strategy of if you don't have the case studies you know you could partner with other people there are certain people who have these other things outside of fulfillment that are limited and limiting them from you know having success in the marketplace yeah yeah so i'll talk about the other components and then i can kind of like go through some of these, but just for everyone watching this reminder, there's the four pillars of a cold traffic offer.
So we talked about the first one, which is new money. Yep. And then next one was logistical intensity.
The next one is low commitment. So what that means is it's effectively just either the price is low or there's no long -term contracts. If something is lower in price.
you're gonna get more people to buy it's very simple if there's there's no long -term contracts you get more people to buy it's very simple um the next is risk reversals which is arguably the most important aspect of any offer at all and it's actually people people are so against using these for some odd reason and it's it's very interesting the argument they might otherwise make um imagine there's some agency owner and they're selling some service i don't say it's a instagram thing yep Again, ultimately, why would anyone buy any kind of agency service at all?
They want to make more money. To make more money. Okay.
So the argument somebody makes if they don't have a risk reversal is, well, if this client gives me money and I don't get them results, I want to keep the money. Oh, okay. So like the definition of a scam, right?
Okay. Now, it gets a little more nuanced than that, which is, There are some things that are required from the client in order to get results in the first place.
Yes. So most of the time, it obviously depends on the combination of a service provider and client, but a lot of the time, the reason a client doesn't get a result is their own fault. They don't have a cold traffic offer that's possible to sell in the first place.
They don't know how to close. calls at all. They literally, they have zero sales process.
They are functionally incapable of closing cold traffic calls. Something else is screwed up. They don't, their funnel is like, it's normally like a lot of the time it's their own fault.
Which is funny because you got to imagine the difference between like a done for you buyer versus like a, someone who buys like a coaching program or a consulting program. So who buys a coaching or consulting program? The answer is somebody who.
Wants to do it themselves. Yeah, want to do it themselves, self -education, take responsibility for stuff. Ultimately, ultimately, a lot of the times, a done -for -you buyer, and it's like if they make less than like a million dollars a year, it's normally because they're normally regarded.
That's generally what it is. Their business is struggling. It's their own fault.
They refuse to come to that realization. Generally, it's... their own fault, why they don't get results.
However, that's why you use what are called stipulations in a contract. So like if I say, for instance, I'll book you 30 calls, something like that.
And so it's through ads. Well, I'm going to guarantee I'll book you 30 calls and you refuse to film any of the ads. Whose fault is it?
the client. Yeah. So, so it's like, okay, well, what would that mean?
It would mean that you put in a contract that they need to film 30 ads a month. And if they don't film 30 ads a month, then the guarantee is, yeah, it's a guarantee is boy. Cause it's not functionally possible for, to get the result at all.
If that does not occur, then you have, then you might have another one where it's like, well, you need to spend X amount of money on ads, which is how am I going to, you can't generate them 30 calls from ads if they don't spend money on ads. So it's like, Well, that's pretty clear.
You know what I mean? So, but then if you were guaranteeing like signed clients, for instance, you could theoretically guarantee that you need to close at least 10 % of the showed up sales calls, which is like terrible. You know what I mean?
So it's like, it's a very reasonable close rate to have a minimum on. But it's like, yeah, dude, I mean, if I book you 35 calls and close, all of them are qualified, like objectively, and you close zero of them. Like get fucked.
You know what I mean? That's your own problem. You know what I mean?
I'm not giving you your money back like that, but it's called a stipulation, right? That's how you protect yourself. You have to be reasonable.
You know what I mean? It can't be like egregiously like impossible to hit result stipulations. um because they're obviously going to see the stipulations of the con you know these are hidden from them it's very clear up front what is occurring here like i'll do this if you do this it's an exchange right like a lot of what a deal is it's not just about how much money something costs is that the terms of the deal that arguably matter more um that's what that is every deal like it's also another just just a nuance um everyone thinks like starting an agency or something and I think it's so I We sell this exact service for this exact price and it's a it doesn't it doesn't work like that It's like every deal is gonna be custom is good.
It's so great, but it's sales. It's just you're you're making concessions You're making ass and it's like you make the fucking the dip or you get shit where it's like How much should I charge for this? It was like the maximum amount you can That's the answer.
The answer of how much you should charge is the most amount you can possibly get someone to give you. That's what it is. That's the answer.
There's no like, for this service, you need to charge this much. It's retarded. So ultimately, if you have a guarantee on your offer, roughly, and I'm going to use rough numbers here, but it's at least going to work 10 times better.
Like at least an order of magnitude of 10. It's that extreme. It is that extreme of a difference.
And there's so many people trying to sell something who they don't use a guarantee. And it's like, if you just used one, your life would be so much better. You would just do so much better.
Like actually, like client extension has a guarantee. Any low ticket product I make has a guarantee. It's like, it's the number one.
thing people ask what if it doesn't work and you're just ignoring that you know what i mean it doesn't doesn't make any sense yeah it's a it's a great point i think um like uh daniel islands i don't even know aisles aisles his guarantee like that is a great case study of like i think his whole business is probably predicated like the whole success yeah entire businesses are built around a guarantee 100 like a great guarantee is is almost like a second offer yeah you know it's a very interesting you know i mean you go to any like grocery store for i mean like what's the refund policy at target do you have the receipt has it been within 30 days refund yeah like publix it's where there's a grocery store in the south you could literally bring in a cake that is like 90 eaten and like they'll yeah yeah they'll take i mean that's like that's fraud yeah you know what i mean but what they do is it's totally it's but there's a lot of like i i think men are probably not as as much of like consumers of like clothing but i know like certain women will buy from certain stores at a incredibly higher frequency because they know that they have a liberal return policy yes because like they know like oh i want to try it on at home like before going out and there's a
It works in all industries is what I'm trying to say here. There's a very high likelihood there. Yeah.
I mean like Amazon, you can return anything to Amazon. But there's also just a, there's a very, it's a very micro, there's a micro percentage of people who like throw a conniption, complete shit fit if they don't get a refund for something. So it's almost like it's like you kind of just have to.
Give them a refund, you know, they're literally gonna be they're totally in the wrong Yeah, and they're a complete fucking psychopath, but it's like they're just gonna cause problems. It's like it's just purchasing a problem Yeah, crazy reviews all that fun. Yeah Yeah, no doubt.
So 52 offers there. Yeah Like you broke down there's really five and then yeah. Yeah.
So ultimately yeah So if I'm going through this like a lot of them are just like performance -based Legion, but then it comes back to like well like What what is the medium by which that the lead gen is occurring and the answer is it's it's it's it's ads It's so their ads are cold email, but generally normally when it's a beginner, it's cold email Why because it's cheaper compared to ads where it's like ultimately like with ads the ads are very funny because um If you sell a b2b offer on ads The CAC, the cost to acquire a customer, is going to be $3 ,000 plus or minus $1 ,500 in like 98 % of the cases.
That's what it's going to be.
So therefore, the economics of your business must fit into those parameters. Yeah. If it doesn't, then you just can't run ads.
It just straight up doesn't. It literally can't work. Like you can't just sell anything.
People think you just sell anything. So it's like, you take something, look at ListKit, for instance. It's $5 .97 a month.
The CAC will be $3 ,000 plus or minus 1 ,500. It's gonna raise between 1 ,500 and $4 ,500. It just will.
That's just what it is. It will always be like that. That's how the market is.
So what does that mean? It's like, well, if you were to try to acquire clients for Liscate with cold traffic, well, then you would need a profuse amount of capital to hold that negative cashflow for three or four or five months, perhaps. And if you don't have that, then you simply can't use ads.
It's really that simple. You just can't. And it's just like the laws of physics where it's like, well, why can't I fly?
I want to fly. Well, it's too fucking bad. You just can't do it.
You simply just can't do it. It simply doesn't work. Now, obviously, there's ways.
There's some arbitrage opportunities sometimes exist. That sometimes is the case. But arbitrage opportunities are fleeting.
This business needs to work. Yes, regardless of a fleeting opportunity So it's like when normally what people do like they start a lead gen agency They'll do it by a cold email because cold emails cheap comparison to add says very much point So like for instance, you have something like list kit. I just said Normally you charge like a $600 a month tech fee and then you send cold emails on behalf of a client that tech feed covers the domains and inboxes.
That's very easy to sell actually because it's very simple to explain to the person, I'm not profiting on this. It's to buy you domains. It's to buy you inboxes.
They're your domains. They're your inboxes. You would have them regardless if you were working with me or not.
So it's very easy to sell that. And then it's, well, I'm just operating this cold email system for you and you're going to pay me $200 for every call I book. Literally the most reliable business model ever.
Like highest success rate for beginners ever. Just because it's so easy to sell. And it's so low risk for the client.
And there's very little of anything that is not that case. Because it's like, ultimately, the client does nothing. So highest undone for you.
It's new money, zero logistical intensity for the client. It's low commitment. And it has a risk reversal because it's performance -based.
It is maxed out on all four of those. Now compare that. to a content agency, for instance.
And you could have, so, oh, I do done for you YouTube content for you or something like that. Once again, it could be new money because it's new opportunity. It could be low commitment because there's no contracts and you charge like an objectively lower amount of money.
You could have a guarantee that they sign X amount of clients, but they need to film. And the fact that they just have to film severely degrades. how easy it is to sign clients.
Very much so. You take any of those dials, you turn it down and it's like, it's so much harder if you got them all maxed out. So that is the reason why so many people are so successful with a cold email lead gen agency because all of the dials are all turned to the max and it's so fucking easy to sell it.
Anything else is just progressively more difficult. However, you could have something like, generally what would happen is if you signed a client on like a done for you YouTube agency offer, done for you content offer or something like that, generally the LTV is going to be higher. Normally, because it's just the client committed to something more.
Therefore, that is a signal to them being more like committed to their business in and of itself. And it's like, I mean, a lot of churn. happens because they literally just go out of business.
The client just decides to stop running their business. That's literally what happens. Most people running a business make no money.
It's really eye -opening. Yeah. For somebody who has never really sold agency services or something like that, most clients or people you try to sell your stuff to, they're poor.
They don't have money. They just don't. they're completely broke and they have no lead gen systems.
They understand nothing. They're really just like profusely helpless people. So it's very important you get case studies as quickly as possible because only in the presence of case studies can you get progressively higher and higher quality people.
To work with in which case your LTV will be tremendously higher in your life would be significantly less stressful one of the things in there that interested me because of that exact point was the It was essentially I think like similar to this cold email offer but for I think it was like multifamily real estate investors and you're doing cold email outreach for or outreach in general for a like multifamily like off -market deals And I like that combination of the niching, the cold email to something where the average, the ICP has money in general.
Yes. Like those, that's a, that's a winning combination. Like even any kind of like capital raise of any, of, of any kind generally.
I mean, you generally want to do that with ads. Cause it's kind of B2C. It isn't, but it's, it's kind of, I mean, you could do it with cold email.
It's just.
It's just what's called a demand capture offer. A demand capture offer means that you can only sell it to people who are actively looking for it. I give you for instance, are you hungry right now?
Not really. You're not? You just ate?
Okay. So if I say, say, say like you just had a giant like breakfast. Yeah.
I'm like, would you like more breakfast? Absolutely not. Yeah.
It's a demand capture offer. You only sell food when somebody. happens to actively need food.
You know what I mean? And that only occurs at specific windows. So like one, for instance, that is like IT services.
You can't just generate demand for IT services. You either need it or you don't. You know what I mean?
Like recruiting. It's a demand capture offer. You can only sell it when somebody happens to need it at that exact moment.
See what I mean? Absolutely. I understand that.
So going back to the content agency thing, because there was a note there that I wanted to touch on. So let's take... um either like a youtube or a like a linkedin twitter type of thing uh both done for you you know new money the going back to the logistical intensity there um for linkedin and twitter it seems kind of nice in the sense that yeah zero low low low logistical intensity yeah but with the youtube stuff How would you then mitigate the logistical intensity there?
A stronger guarantee and stronger case studies. And that's pretty much. That's the method.
Yeah. So you combat the logistical intensity. Like if you can't overcome that, you're just going to need to strengthen three and four.
Well, yeah, you got to imagine the dials. If one goes down, you must increase the other. That's the only way.
very cool so there's there's no other component really besides those four so you're just like we're just gonna break down we're looking new money logistical intensity low commitment risk reversal and you're just looking at those four things and you're trying to turn the dials up as much as possible whatever it is you want to do we're just we're flipping those things up as much as possible and it's literally that's that's the name of the game yeah so i mean you look at the youtube thing it's like i'll say it's like a four thousand dollar a month service or something like that and it's like where you have the logistical intensity they need to film.
But then, say you're guaranteeing, I'll guarantee you sign five paid clients a month or something like that. And it's like, oh, I'm having a tough time. What would happen if you made it like $500?
You know what I mean? But for instance, if you had case studies that were like, say it was like, just big name, big name case studies, you wouldn't have this issue of signing people. So it's like, you need to dial dial these things around to where it's like it's probably not the best deal for you yeah in the beginning and then you get the case studies and over time you know what i mean it's like it's like you start at the bottom like you just you just everyone wants to start at top it's like it doesn't it doesn't work like that so it's it's it's just the indoctrination period you go through you just have to deal with getting the shitty end of the stick for a while until you have case studies and then now it's easier you know what i mean yeah absolutely it's like you just you just you just build credibility in a market over time so it's like i mean like i can go to my email list and launch a new offer and make half a million dollars in a week you know what i mean that's what i did with ai assisted agency and it's like well that's all that was at the back of like four years of building an audience you know what i mean so you just
It just takes a long time. Yeah. It's like, you ever hear that?
I think it was Picasso who, they were at like, someone was at dinner and they gave Picasso, who knows if it's a true story, piece of paper. Like, yo, can you draw me something real quick? Yeah.
I just fucking scribbled and handed it back to him. It's like $20 ,000. And the guy was like, it took you two minutes.
And he's like. No, it took me 40 years. It took me 40 years.
But so going to the AI assisted agency stuff, I want to make a note on that because the more I pour myself into the AI world, the more I see that we're in this weird window where there's a bit of an arbitrage between certain things, not everything, being able to fulfill a little bit closer to like a software company. but being able to charge service level prices.
Certain things there that different businesses that kind of allow that, like the one that comes to mind for me, you have to be really dialed in in order to achieve this well, would be like LinkedIn or Twitter. Like right now using Obsidian for like a second brand source and getting a really dialed in skill for writing. That combination of things, I feel like I could.
fulfill really easily on yeah at a really high quality to me there's you know that there's an arbitrage there and i think that it's a such a cool window in time we have right now with this ai assisted kind of world yeah well ultimately even from the dawn of time like an agency well not dawn of time but like decades like it is is an agency has always been just somebody You selling you operating a software on behalf of somebody ultimately.
Yeah, like that actually is what it so it's like an ads manager Okay, well, you're just operating an ads manager for somebody like yeah, there's other components to it or like what's like Oh, I do cold email for them. It's like yeah, you're just like operating a cold email software for somebody That's literally what it's always been like that.
It's just it just so happens that AI has made some of this like tremendously easier so like One bottleneck I had people like two years ago was making landing pages giant pain in the ass you know what i mean then it's like okay well then you hire somebody to build landing pages for you that's five grand a month or whatever there's a good designer and whatnot and it's like okay well now i can just either use something like manis or just a combination of versell and codex or cloud code and just just spins up a landing page like literally in like two minutes it spins up like a beautiful landing page that works functions perfectly well and like that's it it's oh cool and that's 100 bucks a month for your cloud code subscription or code.
Cool. And then you can make like 90 of them a day. You know what I mean?
It's like really that simple. And then you can even build stuff where it's like, okay, we'll make a split test for me and come up with the split test should be and make a schedule for making new split tests. And then like programmatically figure out which winner of the split test is which.
And then based off the data of that split test, come up with a new split test. And you just like have it like cascade and do that. by itself for multiple weeks.
It could just do that. It could just operate that for you. You just set it on a schedule.
So these are just examples of things like that. I'll give you, for instance, I have a routine set up with the Fathom API. I record all my stuff, all my calls with Fathom.
It takes the transcript, sends it to a file on my computer. It could be hosted in the cloud if you wanted to. I just put it on my computer.
And then I have a document that analyzes every single call I do. And it updates it weekly based off of new information or updated information called the master lessons of Daniel Fazio. It's 133 pages.
And it's literally just like everything that does any, any piece of advice or like just idea or thought sequence is in there. Like it grabs my YouTube videos too. So if this is posted on my YouTube, like it'll be there or I'll like manually feed it in there.
And it will be updated with what I've spoken about here today. And then what I'll do from that is I'll come up with ideas for emails for my newsletter based off what I already said in my meeting. So I don't have to like, you know what I mean?
And it can fully write it sometimes too. And then it's like, okay, well, I need a YouTube video where it's like, well, you went on this tangent for 30 minutes with this guy on this call. So you can make a YouTube video on that.
I'm like. done sounds good easy and that's that's just what i do yeah it's dude it's a it's a super cool window in time right now um i highly recommend people check out the ai stuff there's there's also a problem that people have though it's like a lot of these ai tools and they'll sit there like building shit all day and it's like you're not doing you're literally not doing anything so it's like been there there was so like inside my computer the other day there was like these The is just there's just so many questions about cold email deliverability and just stupid cold email bullshit And I sent a message and I was like you guys need to stop worrying about the stupid bullshit of cold email deliverability It doesn't matter if this inbox has is on one blacklist out of like fucking 90 something blacklist It doesn't matter like it's like you're gonna get one like microcosm of one subsection of type of it inbox on this one domain that they're not going to get delivered that email who gives a like why are you worried about it doesn't matter and then i was like what is the bottleneck like someone someone you know i i always ask this to people who are like just asking for advice it's somebody always is trying to ask about something that is totally not relevant at all it always just comes down to always ask them why are you asking me this what is the bottleneck what is the purpose of you asking me this question what are you trying to solve and it's like
Trying to solve some non -issue that has nothing to do with them making more money literally doesn't matter at all. There's only three things that you could be concerned with at any given time. Generating more leads, closing those leads, and getting them results.
That's it. There's literally nothing else that you could possibly be doing in a business. If it does not fall within those categories and be directly moving the ball forward, why are you doing it?
I'll give you a for instance. If the guy worried about the cold email deliverability shit, it's like, You could be, I'll assume this guy has no money.
He's like, I'll assume he's a beginner and like has no capital and needs to just use his time instead. You could be sitting on LinkedIn manually prospecting for new leads. And you're fucking with like searching up what obscure non -relevant blacklist this one particular domain is on.
Who gives a fuck? Why does that matter?
People, they go into these tirades of like learning these different things where it's like, oh yeah, I set up my Hermes agent to do this and this and this and this and this and this. I'm like, have you made more money? I'm like, well, why are you doing it then?
So I'll give you a for instance. What makes me more money? Top number one priority makes me the most money is filming YouTube videos, writing email newsletters, maybe going on podcasts like this, trying to make, like the one with Emon, for instance, or like trying to do stuff like that.
That's what makes me money. I'm not going to sit here and screw around trying to set up some like fucking AI agent that goes through all this and does... It's like non -re...
It doesn't matter. It's like you need... It's not a revenue -driven action.
Yeah, you use AI to help you solve a bottleneck. So it's like what... A clear example before was I use AI to make me landing pages.
Why? Because I can make more lead magnets and I can like, if I were to sit here and try to make my own landing page on ClickFunnels or GoHighLevel or Framer myself, it would take like hours to do this and I have to like manually, it's a pain in the ass. Now I can just spin them up like that and I can spin up email sequences like that and it's just.
I solved the bottleneck. There's a bottleneck that lets me produce more content quicker. Anything that isn't that is, it's just completely useless.
It doesn't matter. I mean, dude, it's a great point. I wanted to ask you about like the in real life stuff.
Cause like all these, when we're talking about offers and just this whole conversation thus far, it lives in the lens of the internet. And I think that like one of the things for looking at just the direction of the direction things are going and people want connection like it's not completely going away um and there seems to be some kind of opportunities that lie in that doing in real life world um any offers or things you kind of see there that you are that are of interest to you like obviously you guys did that big event a few times um like i remember on the boat that one year for client ascension like any anything kind of like that that you feel like is a winning offer right now or well no i mean that that's all warm traffic offers yeah it's like yeah you could like sell stuff to things to people in real life and i i don't think it's as as big as people otherwise believe it to be i mean like it's cool to go meet people in person but it's like as somebody who's sold tickets to in -person events it's like it's difficult to sell tickets to in -person events it just is and then like you make like half of the sales like the week up and it's like so it's like
Very financially strenuous because you have no idea if you're going to lose or make money. Normally, it's so stupidly expensive to get a place anywhere at all.
I mean, you could have a very simple event for like 50 people and it's like $40 ,000. So it's in like Tampa, you know, it's like, well, how the fuck is it? How do we spend 40 grand?
You know, it's just completely ridiculous. It's just absurd. But in terms of like offers, like it always comes down to what is the best way that you can turn those cold traffic dials up?
So I'll give you one, for instance, one of my clients. uh his name's a rebate 400 000 a month and he's a content agency but he's not just a content agency he has a studio so the logistical intensity of getting somebody to film is not just that they need to physically sit down and film is that they don't know how to work cameras yeah they don't want to deal with it they don't know how to work lighting in in this and the files and this over here and all these cords and plugs.
It's confusing. No one knows how to do this. Yeah, it's kind of difficult.
Yeah. So he has a studio and he runs ads locally to bring them to the studio. So it's like he has a business where he rents out studio time or it's just, yes, we run a content agency and you come to my studio.
You get what I'm saying? Absolutely. Makes $400 ,000 a month from that.
It's like that's... But what is that ultimately? Again, it's just turning the logistical intensity dial up so that they can...
It's easier. Yes. So that it's easier.
That is a great point. That is a great offer. I think about a studio in Miami.
I think it's called The Move. The Move in Miami. And they do a great job of that.
They're crushing it using that exact same method. But I wanted to ask you, so like that LinkedIn X... kind of content offer right now we mentioned very cool in the sense of new money logistical intensity is low how would you kind of um quantify low commitment and risk reversal for that one um i'm assuming it would be something like x number of impressions 90 days a month so you guarantee calls book or client signed that's how you like to think about you don't like to think about the metrics you like to think about calls book well you could a more leading indicator like that, but it's just going to convert less than a lagging indicator such as calls booked or clients signed.
It'll work, but it's not going to work as well as those ones. It's just how far do you need to take the dial to make it to work? Yeah.
It's a scary thing promising calls booked or clients signed because especially when you're talking like organic. Well, most of the time if they like you, they just won't ask for a refund. Yeah, that's it.
That's the objective truth is that. Especially if you work hard. Yeah.
And if they like the service subjectively, like to ask for a refund is to say, I don't like the service. Yeah. It's to say, I don't like the service.
And it's to say, I don't want to use the service anymore. It's like, not going to give you a refund and then continue having you be my client. You know what I mean?
So it's, if they want to keep doing it, they're not going to ask for a refund. I mean, that would crush like, it's just those three dials alone. Not even, I mean, it does go into the low commitment.
The risk reversal and the low commitment are almost tied. Yeah, well, also sometimes you can have just really good case studies to the point where it kind of like diminishes. It is the risk reversal in a way.
Yeah, it is. Sometimes people just have such high FOMO that all of that, you don't need any of that anymore. It's a great point, dude.
It is a really great point. I wanted to ask you about... ai in general right now so you mentioned like the manis thing um we mentioned kind of a lot of the mental masturbation going on around that space um in terms of like specific things that you're like holy right now directions of the way things are moving things that you're kind of seeing right now anything with it with that whole ai world that kind of speaks to you right now like the ai video stuff is cool but if you look at anything ai video like it's it's making ads or it's teaching people how to make a video and that's what i mean like ultimately like most of the market for an ai right now is like the infrastructure itself or education around it yep and that's like what the economy of it is like i mean or like i'll give you one like ai seo or like AEO, they call it now.
It's like, those are the offers selling right now in AI is AI video for ads and AEO. That's pretty much it. Or just the infrastructure providers of it.
And like everything else is retarded. It's all just like circle jerking nonsense that doesn't make any money. And it's like, dude, I get a lot of cold emails and like 70 % of them are about AI engine optimization right now, like SEO stuff.
all of it why because it's text generation it's it's it's you know what i mean it's just easy it's easy to do yeah easy to fulfill yeah it's but i i just like if you if you want to an offer to sell right now it's like you could you could you could sell that you could have an offer where it's like oh yeah let's do some ai engine optimization it's like well no one searches for your kind of product on ai in the first place like no one's searching for your corporate training program on ai you know what i mean you're not going to just make a bajillion fucking dollars a month now because like you did you paid some guy 10 grand a month to do ai no one was searching for it at all you know what i mean so it doesn't matter um it has to be something that's a searched search thing yeah exactly supplements or like almost same things that would work well for google ads it's like yeah exactly yeah it's exactly so demand capture offers yeah yeah so that's that that's that's what that works for interesting uh and then other like tools anything else like in your world yeah i like like the idea of uh ai sales and ai voice is pretty cool i don't think it's there yet but i i think it should be uh it should be soon and now it that'd be cool when it is there
And that's just because... Like, I know Grockbot was kind of cool, and I haven't played with it too much yet, but... It's all right.
But the reason why I don't play with it too much is because I can just kind of clearly see, like, what bottleneck is this solving? Yeah. Is it, like...
I can't even think of something for Grockbot to do, because it's like, well, I've designed... Like... You ever hear people say shit where it's like...
Yeah, you make grok bought your executive assistant or something like that and I'm like to do fucking what? to do what it's like to book you flights and like I Did you take two seconds to book a flight? Why do I need a grok bought it?
What are you talking about? It's just dumb. It's always it's always just it's circle jerking.
Yeah. Oh It's it's it's all disingenuous circle jerking around like this is gonna change everything it's like no it's not and i i understand why you're seeing all this and it's it's because it's from influencers whose business is teaching it and they're going to marketing and that's completely fine and i get that and i would also like to be in the business that that that they're in because i understand that that's humans have the tendency to consume yeah it's going back to useless stupid bullshit like that and it's like and they will pay money for it they straight up will but I'm just not going to fall for it myself.
It's like, it's not to say this stuff isn't cool. It could be useful in a contextual way that I may, it may be an unknown, unknown to me right now. It's just that I do, I only do the things as a bottleneck.
The landing pages, one is just the best example. It's like, they literally changed my life. It's like, I can make so much more.
now just from that one thing and like make and make and like we're doing we're trying to build like an ai setter right now and that would really help a lot bb9 have you tried bb9 no we're just like custom building it herself nice yeah that's okay okay it's not the same it's like it's tough dude the ai setters it would be cool and when it hits kind of that point yeah are you concerned about it getting banned the ai setter stuff um No, not really.
Yeah. Just be like, whatever. Yeah.
Just keep using humans, but I would prefer to not need to use humans. Yeah. You know what I mean?
They're going to be cool if you don't have to, but it's just not there yet. Or you got to custom build it yourself, which is what we're doing. And so you, for the landing page stuff, you're a Manus guy.
Yeah. Well, it depends. Manus went down and then I moved a bunch of them over and I was like, oh, well, yeah, it's kind of easier to just use Codex and Vercel.
Yeah. kind of is just like faster and easier. I gotta try that.
I've been Framer API to Cloud Code. Yeah, yeah, that works too. That works great.
That works great. I've been a big fan of that one. And then I really want to ask you about just like working with partners.
Like everything I've ever done from a business standpoint has just been essentially kind of on my own in a way. And I very much admire like what you guys have done. Like you guys have a very cool almost like C -suite team.
of co -founders for essentially the whole suite of things you guys offer with client ascension what has it been like kind of working with partners is that something like you recommend like someone starting one of those 52 agencies do you think that that should be an endeavor you kind of go into like solo? If you have someone who's also interested in this world, like should you guys partner up, do this stuff together?
How do you think about working with partners from your team? I found mine by happenstance. I was selling a course called Cold Email Mastery.
Like 8 ,000 people bought it in like 2020. And they bought it. Cold Email Wizard days.
Yeah. It was a fun time. Yeah.
I had a community and they were super active in the community and they successfully built their own cold email agency as well. And I was like, I want to sell. a high ticket coaching program because people were asking for it but i don't want to sit here and have to do all the coaching myself so i paired up with them and made client ascension and then just just been things since then hell yeah dude and then so like they were just they were just competent people like i was i was sure it was exemplified they were competent already i feel like a lot of people will get a business partner out of fear because they don't want to do something themselves but then like they figure out that this person is not competent at all and they just have some expert of the company and they do all it's You know what I mean?
Like I would do something myself. It's just nice to not have to run a sales team myself. It's nice to not have to run the ops myself and I just get to market and that's it.
I enjoy that. Yeah. Yeah.
Me as well. I kind of find myself in the fulfillment side of things and just some things kind of just suck to do. We all have our strengths and weaknesses and all that fun stuff.
I'm going to ask this a very selfish question. So advice for let's ask, I'm trying to see if we want to go exact into my situation or just with my skill sets and build an offer around that.
Let's go kind of more broadly speaking. Let's say somebody has done a podcast. They've done 200 plus episodes.
And then they have some sort of, let's call it in the realm of like, 5 ,000 followers on whatever platform it is, not long form, say Instagram or LinkedIn or X. And they're just like, what do I do?
You need bigger names on podcasts. That's it. That's it.
This is bigger names. But in terms of making money.
Sponsorships, that's one. Or selling your own offer. But the offer needs to be contextual with the topics, the kinds of people that you're having.
you know what i'm saying and so you think about things through monetizing in that lens of sponsorships like you wouldn't think about it in terms of and like this is something i'm not even really interested in because i have you know stuff with labify but like like my editor is like dude can we do like a done for you podcast agency um yeah stuff like that do you like offers like that type of stuff like or would you like lean more into the sponsorship stuff well it depends what access to traffic you have to you have access to it's like who's watching the podcast what is the topic of of the podcast it was just if you could sell a done for you i'll set up and do all the production of your podcast and like yeah that would that would absolutely work um i think that was actually advice that i think it was jeremy haynes gave to what does it do myron something in miami or something oh yeah yeah the uh what the fuck is that podcast called um i i don't know but it was like they could they could easily guys they could easily sell like a 250 000 oh yeah like i'll set up your podcast and show you all the content systems and like how to set up all the tech behind it and like you have a studio over here and like yeah that would
If you have that kind of person watching it, you know, or you have that much traffic, you know what I'm saying? But if you have like a health podcast or something like that, well, then it makes contextual sense to have something like a, like a blood work offer. You know what I mean?
That's, that's, and then on the back of that, a health coaching offer. But a lot of, a lot of times you need association with people. For instance, if you're trying to do health stuff, it probably makes sense to partner with somebody and give equity to somebody like Noah Ryan.
You know what I mean? Yeah, it just makes contextual sense to do that because they have traffic and they're a strategic partner, then they can be an owner of it and they can push it as well. I love that play.
I love giving equity away in that sense. I think it takes a lot of the burden and the need of proof and skepticism away from an offer. Yeah.
It's a great way to do it. And so offer for somebody right now on the sidelines. They don't really know what they want to do.
Let's say they just graduated college. They just watch a little YouTube. They watch a little Daniel Fazio, but they don't really have many skills for the game.
What's the offer? I have a guess of what you would say. It's any kind of lead gen where you sell leads to somebody.
It doesn't matter how the leads are generated. I mean, ultimately, it will probably be them cold emailing. Yep.
Because it's, as I said earlier, it's just super cheap to do. You charge a $600 tech fee and then $200 to $300 to $400 a call. And that's it.
Highest success rate offer of all time, like legit. But if you have like an audience and you want to make content and you like AI stuff, like you're not going to get AI automation clients from cold outreach. You're not.
You have to make content to do that. So if that's the business you want to run, you need to make content. You have no option.
you must do that it's not going to work with cold outreach um you have something like uh e -commerce email marketing it's like that is extremely difficult to get clients for why because it's not new money and there's hella high competition so you have no mo so um normally it's going to be you're selling leads you know ultimately what seems to happen over time with people is they sell cold email legion as a service so they're legion agency and then ultimately they start piloting ads with their clients and then they learn how to run ads.
And then now it's like, oh, now I can, a cold email, you maybe get someone like 10, 20 calls a month, 20 calls if it's like a really good offer. Take them over to ads, you can book like 500 a month. You make hundreds of thousands of dollars from single clients.
And it's just, it's how that works. I mean, lead generation is hundreds of billions of dollars. industry people just buy leads and every business operates off leads almost all of them badass daniel appreciate you brother thank you for taking time
The Hook
The bait, then the rug-pull.
The episode drops straight into the middle of a business conversation, no intro, no preamble, just a direct claim about which of the three channels for getting clients (content, cold outreach, ads) any given offer can actually survive contact with.
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