17:10Daniel Fazio · Listicle
52 AI Agency Offers Working Right Now, So You Can Copy Them
Seventeen minutes walking through 700 scraped community offers, sorted into the ones that convert cold traffic and the ones that only work warm.
July 14thThe argument in one line.
A pay-per-call cold email offer solves the beginner agency's core problem, no case studies, by having the client fund the setup as a small monthly tech fee instead of a large retainer, so the agency only gets paid a fixed price per booked call after that.
Read if. Skip if.
READ IF YOU ARE…
- You want to start an agency or lead-gen business with zero case studies and no way to prove results yet.
- You've tried a money-back guarantee offer and found prospects still won't pay a $2,000-plus retainer up front.
- You want a concrete pricing structure, a monthly tech fee plus a fixed price per booked call, instead of guessing what to charge a first client.
- You're deciding between content, ads, and cold email as a lead-gen channel and want the beginner-friendly tradeoffs spelled out.
SKIP IF…
- You're set on paid ads or content as your lead-gen channel; this offer structure is built specifically around cold email.
- You already run a cold email agency and know unit economics and warm-up mechanics; this is a beginner walkthrough, not new tactics for someone already doing volume.
The full version, fast.
Beginner agencies can't sign clients without case studies, and can't get case studies without clients. The fix is a pay-per-call cold email offer: instead of asking for a big retainer with a money-back guarantee, the agency charges a monthly tech fee, around $600, that funds the actual domains, inboxes, and verified leads, then bills a fixed price per booked sales call, $200 to $500. Because the tech fee buys real assets the client can keep as collateral if they fire the agency, it removes the fear of paying up front for an unproven provider. On roughly $600 spent to generate 8 calls sold at $300 each, that is about $225 profit per call. The video closes by selling a $17 course teaching this exact structure, backed by a stack of client screenshots and a 60-day sign-a-client refund guarantee.
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00:00 – 01:27
01 · The beginner's catch-22
Names the core problem (no case studies, no clients) and dismisses generic advice and standalone money-back guarantees as incomplete fixes.
01:27 – 02:20
02 · How B2B revenue actually works
Lays out the universal B2B pattern: leads turn into calls, calls turn into closes, closes turn into revenue.
02:20 – 03:24
03 · The pay-per-call offer
Introduces the core mechanic: sell booked, attended calls at a fixed price instead of an upfront retainer.
03:24 – 04:51
04 · 3 ways to generate leads
Ranks content, ads, and outreach for a beginner; content needs an audience, ads need capital, cold email needs neither.
04:51 – 06:44
05 · The cold email math
Builds the unit economics: $600/month cost, 8 booked calls, $75 cost per call, $225 profit per call at a $300 sale price.
06:44 – 09:34
06 · The tech fee as collateral
Reframes the setup cost as a client-funded tech fee that buys real assets the client keeps if they fire the agency, removing the up-front-payment objection.
09:34 – 11:51
07 · Case studies
Rapid-fires five before/after results (Daniel, James, Bryan, Oleg, Tyler) built with this exact offer structure.
11:51 – 14:38
08 · The pitch: two choices, curriculum, price reveal
Frames releasing the course as the only ethical choice, outlines the 26-module curriculum, then anchors from $5,000 down to $17.
14:38 – 16:56
09 · The four bonuses
Stacks four included bonuses: Inbox Manager AI skill, website templates, sales assets/ROI calculator, and client fulfillment templates.
16:56 – 20:00
10 · Guarantee, proof dump, and close
States a 60-day sign-a-client guarantee with effort conditions, then stacks six more client-win screenshots before the final CTA.
Lines worth screenshotting.
- The beginner agency catch-22 is structural: you can't sign clients without case studies, and you can't get case studies without clients.
- A standard results-based guarantee doesn't solve the up-front-payment problem: the client still has to pay first, and the agency still has to refund if it fails.
- In B2B, money flows through one repeating pattern: leads become calls, calls become closes, and closes become revenue.
- Selling a pay-per-call offer instead of a retainer removes the client's biggest objection, because they only pay for a call that actually shows up.
- Of the three lead-gen channels, content requires an audience the client doesn't have, and ads need $300-$500 per lead just to break even before margin.
- Cold email is the only one of the three channels cheap enough for a beginner to run without needing a sales team or an ad budget.
- On a rough model of 1,000 cold emails a day costing $600 a month and producing 8 booked calls, the cost per call works out to $75.
- Charging the client a tech fee instead of spending your own money on setup means you're never the one who has to eat the loss if the campaign underperforms.
- The tech fee buys real, transferable assets, domains, inboxes, verified leads, so it functions like loan collateral: if the client fires the agency, they keep the system instead of losing the money.
- A price this low, $17 for a course pitched as worth $5,000, works as a friction-removal tactic: it turns a purchase decision into an impulse click.
- A refund guarantee tied to minimum required effort, finish the course, publish the site, send 100 messages, filters out refund-seekers who never intended to try.
A client-funded tech fee is what makes a no-case-studies offer sellable.
WHAT TO LEARN
Reframing an up-front setup cost as the purchase of assets the client keeps, rather than money that vanishes if the campaign fails, removes the single biggest objection a beginner service business faces.
01The beginner's catch-22
- The beginner catch-22, no clients without case studies, no case studies without clients, is solved by changing what the client is paying for, not by getting better at selling the old offer.
- A results-based money-back guarantee alone doesn't remove the up-front-payment objection, because the client still has to trust an unproven provider first and the provider still has to eat a refund if it fails.
02How B2B revenue actually works
- B2B revenue always runs through the same pipe: leads to calls to closes, so any new offer should be built to plug into that pipe rather than invent a new buying pattern.
03The pay-per-call offer
- Pricing per booked, attended result (a call, a lead, a sale) instead of a flat retainer shifts risk away from the client and directly addresses their biggest hesitation.
043 ways to generate leads
- Ranking lead-gen channels by beginner cost and complexity, not by which is theoretically best, is what makes a channel choice actionable instead of aspirational.
05The cold email math
- Building a simple, explicit unit-economics model (cost per result, sale price, profit per result) before running a single campaign is what makes a price defensible on a sales call.
06The tech fee as collateral
- Turning a setup fee into collateral, tangible assets the client keeps if they fire you, is a reusable pattern for any service that requires client-funded infrastructure.
07Case studies
- Stacking real screenshots of specific, named results back-to-back late in a pitch functions as cumulative proof that outweighs any single case study on its own.
08The pitch: two choices, curriculum, price reveal
- Extreme price anchoring, stating a high 'should cost' figure immediately before revealing a much lower real price, is a persuasion technique worth recognizing whether you're buying or selling.
09The four bonuses
- Stacking multiple named bonuses after the core offer is priced increases perceived value without touching the headline price.
10Guarantee, proof dump, and close
- Tying a refund guarantee to minimum required effort (finish the material, do the reps) filters out people who never intended to try, protecting the guarantee's economics.
Terms worth knowing.
- Tech fee
- A recurring charge (here about $600/month) billed to the client that pays for the actual cold email infrastructure, domains, inboxes, and leads, rather than functioning as agency profit.
- Pay-per-call offer
- A pricing model where the agency is paid a fixed amount only for each sales call that is booked and shows up, instead of a flat monthly retainer.
- Cost per call
- The total campaign spend divided by the number of booked calls it produced, used to calculate profit margin on a pay-per-call offer.
- Warm-up (email)
- The process of gradually increasing sending volume on a new email domain and inbox so spam filters treat it as a trusted sender.
- Collateral (in this offer)
- The domains, inboxes, and lead lists purchased with the client's tech fee, which the client keeps even if they fire the agency, mirroring how a bank keeps a car or house if a loan isn't repaid.
Things they pointed at.
09:59channelClient Ascension (coaching business)
Lines you could clip.
00:58
“You can't sign clients because you don't have case studies. And you can't get case studies because you don't have clients.”
08:35
“Even if I didn't get you results, you still have 20 domains, 40 inboxes, 10,000 verified contacts, and a fully built cold email system you can take back as collateral if you fire me.”
14:11
“I'm going to charge you the grand total price of $17.”
18:44
“This business model works. Businesses pay for this, even when you have no case studies.”
Word for word.
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analogystory
The problem with any business model is getting clients to pay you when you have no case studies. How are you supposed to get a business owner to pay you thousands of dollars when you have no proof? Here's some of the dumb advice you've probably heard people tell you.
Just tell the prospect, is anything guaranteed in life? As if that would work. Just get better at sales or some variation of this nonsense.
The next thing you'll hear is offer a guarantee. This is where you get money up front from a client, and if you don't get the result, you give the money back. And this actually does work.
It just has two drawbacks. First, is you still have to get a bunch of money up front from a client, which is still hard to do, even if you have a guarantee. After all, you don't have case studies, so it's hard to justify paying you $2 ,000 or $3 ,000 or $5 ,000 if you don't get them results.
If you don't get them results, you have to give the money back. And that stings. And you're probably nervous about getting results for clients in the first place.
So we're stuck in a conundrum here. You can't sign clients because you don't have case studies. And you can't get case studies because you don't have clients.
And both you and the prospect are hesitant to get money up front with the guarantee because you don't want to have to give the money back. So what do you do here? I want to give you the answer.
But before I do... What you need to understand are the raw basics of how offers work. Any service somebody buys from you is fundamentally to get a result.
If a prospect pays you for lead generation, the intention of doing that is for them to get leads, close them, and make more money. In fact, this is how all B2B companies work. They get leads.
Those leads turn into sales calls. And then the sales team closes those calls into paying clients. That's how money gets made.
This is how trillions of dollars of capital is exchanged every year. Tens of billions of dollars per day flow through this exact marketing system. Leads, which turn into calls or consultations of some kind, which lead to closes and new customers.
So how can you make money from this?
of this flow. Here's how. By generating leads for those businesses and selling them, not an upfront retainer, not by needing to make a big promise of a result you don't know you can deliver yet, but by selling a cost per call offer.
Here's what that means. You're not asking for $2 ,000 upfront or $3 ,000 upfront and saying, I'll get you 10 calls. And if I don't, I'll give your money back.
You're saying, I will book you calls and you will pay me $300 for every one that shows up. So you might book three, you might book 10, you might book 30.
And for every one of those you book, you are getting the agreed upon price. Billed every week, whether that's $200 or $300 or $500 each. So the next obvious question is this, how do you book the meetings?
How do you get calls booked for another person's business? and hand those off and build them? Well, first we need to understand that there's only three ways to generate leads in the world.
Content, ads, and outreach. 99 % of the world does not make content for their business. And you're not easily getting a random business owner to start filming themselves and going on Instagram or YouTube.
It's too much work, so we can cross that off the list. Ads are really great for scale. And they're what you'd want to use to book 200 or 300 meetings per month.
But B2B calls on ads cost $300 to $500 theirself up front. And that would mean you'd need to charge a margin on top of that. So perhaps $700 a call or $1 ,000 a call.
And you have to use video creatives and make fully fledged funnels with marketing automations and video sales letters and webinars and use a sales team to call leads with setters to set the appointments. It works, but it's complicated. And it's not the correct move for somebody starting out.
It's great for a professional marketer, but maybe not you just yet. The third method, outreach, works like this. You use high volume automated cold email to send 1 ,000 cold emails per day or more.
Typically, these are the stats you might see in B2B for high volume cold email. 30 ,000 email sends per month. to 10 ,000 contacts, 2 % reply rate for 200 responses, 20 % of those 200 responses are positive, giving you 40 positive responses, 20 % of those positive responses book a call for eight calls booked, and 20 % of those calls close to becoming a client, which is two clients closed.
These numbers obviously fluctuate depending on the exact offer being promoted in the emails. But since I literally own a cold email software company and have the data behind, without exaggeration, hundreds of millions of sent cold emails and over 9 ,000 customers and clients doing it, this is about what you can expect for a pretty good offer.
So if that's eight sales calls booked at 1 ,000 cold emails per day, how much does sending 1 ,000 cold emails per day cost? Because if we know that number, we can back out the math to calculate a profit margin.
So let's do that. First thing, we know a B2B company will pay $300 per call, sometimes $500 or more, but let's go with 300. So that's the value of a booked call.
Second thing, I know sending 1 ,000 cold emails per day, including the domains and inboxes and leads and verification and sending tool and AI script writing is $600 per month. If that $600 per month generates eight sales calls, that means the cost per booked sales call is 600 divided by eight, which is $75. If we're selling those calls at $300 each, that means we have a profit of $300 minus $75, which is $225.
At eight calls, that's $225 times eight. which is $1 ,800. That's great.
But what if we made it even better? What if we did a little offer presentation and sales finagling to make it so that you don't even have to risk your own $600? What if instead of spending our own $600, we charge the client a tech fee and the tech fee is exactly $600.
Now, I know what you're saying. Daniel. We just talked about how it's difficult to get a client to pay me money up front, and I don't want to get money up front because I'm scared I won't get results and have to give them the refund when they ask.
Well, here's what's very unique about cold email. Say, for instance, you spent $600 on ads and you didn't book any calls. That money is vaporized.
Poof. It's gone forever. With cold email, it doesn't actually work like that.
Because you see, cold email... requires you use multiple domains and multiple inboxes under those domains. And then you distribute the sending volume simultaneously among all of those inboxes.
And it requires lead lists. You have to scrape leads to send cold emails to. So what happens, say, if you collected a $600 tech fee from a client and you got them zero results?
Well, with ads, you'd be shit out of luck. You'd have to dip into your own pocket and go negative to give the client their money back because the money's gone.
With cold email, on the other hand, that's $600 purchased assets, the actual domains, the actual inboxes, and the actual leads. So say, for instance, you're on a call with the prospective client and you, with absolutely zero case studies, pitch $600 per month tech fee. plus $300 for every showed up sales call you book for them.
And they say, why would I pay you $600 upfront? Here's what you say. Because even if I didn't get you results, you still have 20 domains, 40 inboxes, 10 ,000 verified contacts, and a fully built cold email system you can take back as collateral if you fire me.
If you've ever got a car loan or a mortgage for a house, that's exactly what's happening here. When a bank lends you money to buy a car, the car becomes collateral. If you stop making payments, they take the car back so they don't lose money.
If you stop making mortgage payments, they take back the house so they don't lose their money. That's exactly what's happening here. You are leveraging the client's business and the client's money for a specific client and they fire you, that's fine.
They just take back the cold email system you built for them and you get to move on to testing the next client. This is single -handedly the best agency offer ever concocted in existence. It might actually be the best business model for any beginner at all ever.
In fact, let me show you some screenshots. If you know me already, you know I run a coaching business called Client Ascension. We help agency owners start and scale their business and use AI to help them.
And we started helping people with this exact business model about 10 months ago. This exact business model with this exact pricing structure I've explained to you today. And here are some of those results.
This guy, Daniel, started from $0 and got to $30 ,000 in monthly revenue. in three months this guy james started from zero dollars and got to fifteen thousand dollars in monthly revenue in two months this guy brian started from zero dollars and got to twenty thousand dollars in monthly revenue in five months this guy oleg also started from zero and reached thirty thousand dollars in monthly revenue in less than 90 days this guy tyler started this exact business model got it to $70 ,000 per month, and then sold that agency for $700 ,000 in cash.
These are all publicly recorded case studies sitting on my YouTube channel right now. Now, am I promising you get these results? Absolutely not.
I'm not making an earnings claim guaranteeing that you're going to hit these numbers because this is a business and it still requires hard work. But exactly how hard of work? In what work exactly?
What exactly must be done in order to run this business? That's exactly what the tens of thousands of people who have watched those case studies on my channel have asked. So my business partners and I were left with two choices after seeing this.
The first choice was to gatekeep this business model to ourselves and our clients. Or the second choice was to package it up into a full step -by -step. Nothing held back, absolutely A to Z, full tutorial, hand -hold walkthrough of how to get a cold email agency up and running from complete zero.
Well, we decided on option two, and that's what I want to talk to you about today. So here's what we put together. It's called AI Cold Email Agency, the definitive guide to starting a pay -per -call cold email agency.
So here's what's inside. This is a 26 -module course. spanning three different chapters.
The first chapter is cold email training and how to book calls with it. The second chapter is client management, getting paid in operations. And the third chapter is client acquisition, sales training, and closing deals.
And here's the kind of stuff you're going to learn. The exact niches you should target and which ones to stay away from. How to set up actual cold email systems across domains and inboxes and DNS and warmup.
How to scrape anybody's email address and build prospect lists that are tens of thousands of leads large. How to write cold email scripts in our actual templates we use. Real actual cold email campaign walkthroughs.
Onboarding and setting up clients. How to track client booked calls and how to bill them. Three different methods for you to sign your first clients.
Exact word -for -word sales scripts to use to close this exact offer. Now, you would think that revealing all of this information would be worth a lot of money because after all, I've shown you five different people who have, at this point, made hundreds of thousands, if not millions of dollars doing what I've shown them.
So you would think that would be worth at least $5 ,000, right? Because how could any person in their right mind who has helped somebody hit $30 ,000 per month, $20 ,000 per month, or sell their business for $700 ,000, charge anything less than at least $5 ,000, you would have to be an absolute psychopath to not charge at least that much.
Well, luckily for you, I've been feeling quite psychopathic lately. So I'm not going to charge you $5 ,000. I'm not going to charge you $2 ,000.
I'm not even going to charge you $1 ,000 or $500. or $297, or $197, not even $97. I'm going to charge you the grand total price of $17.
And you can get started right now with this entire course in all 26 modules and all the bonuses right now at coldemailagency .ai. or you can click the link or button that's sitting below this video. But all right, I haven't even talked about the bonuses because not only am I giving you all of that, I'm also giving you these four bonuses completely for free.
So what are they? The first bonus is an inbox manager AI skill. So this will let you know exactly what to say to exactly every single response you will get to a cold email.
So you don't have to wonder about what to respond to get the call book. The AI skill will tell you exactly what. Bonus number two is website templates.
So you don't have to sit there for six hours on an entire weekend coming up with a website. I have an AI prompt that will automatically generate you one with all of the copy in all of the sections already formatted. You literally just copy it into an AI builder.
I'll show you how to use. Again, that is free. when you join this today for just $17, right?
That's included. So bonus number three is sales assets. So remember we talked about using an ROI calculator to close a deal.
So we're going to give you that ROI calculator. So we'll literally hand you an AI artifact and all the sales assets and decks that you need to use on your sales calls and show you exactly what to say and how to use it to close the deals. So you get that.
with your $17 purchase completely for free. And bonus number four that is included when you join this is the client fulfillment templates. So this is a big giant Google Drive that will give you onboarding email templates, onboarding loom video script, onboarding form templates, onboarding call script, the client journey and roadmap, a weekly KPI report template, a booked call tracker, and a booked call notification automation.
All of those bonuses are yours for zero additional dollars at coldemailagency .ai. Now, if you're still watching this video and you haven't bought yet, it's probably because you still have some doubts whether this will work for you. Totally plausible.
So there are two things I want to introduce to you at this point. You'll have to wait until I'm done with the first to figure out what the second is. But the first is a 100 % sign a client money back guarantee.
This is a guarantee. that says if you don't sign a client within 60 days of starting and you want a refund, I'll give you one. The only deal you need to make with me to claim a refund is the following.
You have to finish the whole course. You got to watch the whole thing. You have to publish your website using the AI prompt I give you.
And you have to send at least 100 outreach messages. This is the bare minimum. And honestly, If you don't see yourself doing even just the bare minimum, this wasn't going to work out for you in the first place.
So if you can make a commitment to me that you will actually try when you get started with this at coldemailagency .ai, then I will honor my 100 % money back guarantee if it comes to that. If that's the deal you're ready to make, click the link or the button that's sitting below this video. Now onto the second thing.
I've got some more stuff to show you. This is a conch. He had absolutely zero business before starting.
And you can see that he signed a $600 per month tech fee plus $300 per call. Exactly the deal structure I told you about earlier. This is Asia.
He also signed his very first client on the exact same deal structure, a $500 monthly tech fee plus $250 per call. This is Matt. He's been running the model for just over two months and has signed three separate clients, getting paid between $200 to $300 per call he books.
This is Robert. Look how ecstatic he is from signing his first client. He probably didn't think he could do it either.
Yet here he is, now getting paid $250 for every call he books. This business model works. Businesses pay for this, even when you have no case studies.
If you just follow exactly what we show you. And that's what I'm giving you the opportunity to do here today for just $17. So if you're ready to get started right now, go to coldemailagency .ai or the link below this video.
Now I have absolutely dozens of these screenshots and you'll see them on the coldemailagency .ai page. And if you're still waiting for more proof, let me rapid fire some. Here's Parker getting a $1 ,000 monthly tech fee plus $200 per call.
Here's Jonathan getting a $3 ,000 monthly tech fee plus $250 per call. Here's Ephraim getting $1 ,400 monthly tech fee plus $300 per call. Here's Robert getting $500 monthly tech fee plus $300 per call.
Here's Jose getting a $900 monthly tech fee plus $250 per call. If you are ready to start your own AI cold email agency, let's go. You can get access right now at coldemailagency .ai or by clicking the link below this video.
And again, this comes with a 100 % sign -a -client money -back guarantee. So if you're ready to start, go there now, and I'll see you inside.
The Hook
The bait, then the rug-pull.
Daniel Fazio opens by naming the exact wall every beginner agency owner hits: no case studies means no proof, and no proof means no one pays up front, guarantee or not. He spends the next 19 minutes dismantling that wall with one pricing structure.
Named ideas worth stealing.
03:24list
3 Ways to Generate Leads
- Content
- Ads
- Outreach
A beginner-filtering ranking: content needs an audience most beginners lack, ads need $300-500 per lead in capital before any margin, outreach (cold email) needs neither.
Steal forFraming any channel-choice section of an offer breakdown or lead-gen pitch
06:16model
The Cold Email Unit Economics
- $600/mo cost
- 8 calls booked
- $75 cost per call
- $300 sale price
- $225 profit per call
A simple cost-per-call model used to justify the offer's pricing and to prove margin exists before ever running a campaign.
Steal forAny pay-per-result offer that needs a defensible price
09:05concept
The Tech Fee as Collateral
Recasts an up-front setup fee as the purchase of transferable assets (domains, inboxes, leads) rather than a sunk cost, using the car-loan/mortgage collateral analogy to make the client comfortable paying first.
Steal forRemoving the up-front-payment objection on any service offer that requires client-funded infrastructure
How they asked for the click.
VERBAL ASK
14:14product
“I'm going to charge you the grand total price of $17... at coldemailagency.ai”
Executed as a repeated soft-then-hard close: the price is anchored down from $5,000 in the same breath as the ask, then the CTA is repeated four more times over the closing six minutes with a fresh client-win screenshot inserted between each repetition, so the pitch never goes more than about a minute without either proof or a link.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
