A Sunday live stream that argues the fastest way to stand out in a feed full of AI output is to keep AI out of your creative work entirely.
Posted
2 days ago
Duration
Format
Talking Head
sincere
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3.8K
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57 · 43
Big Idea
The argument in one line.
When most creators let LLMs write their emails, offers and ideas, the cheapest way to stand out is to make everything yourself, because audiences can sense AI output and skip it.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A coach, course creator or service business owner who keeps hearing that you must adopt AI tools or get left behind, and suspects that is a sales pitch.
Someone whose email open rates or sales page conversions have slipped since they started drafting with ChatGPT or Claude.
A YouTuber deciding whether to switch to AI-generated thumbnails to save time.
Anyone who wants a clear, numbers-backed version of the anti-AI argument for creative work, including the ethical and environmental objections.
SKIP IF…
You want a balanced comparison of AI tools or a workflow tutorial. This is a one-sided opinion stream with no demos of AI use.
You already use AI only for spreadsheets, code or website admin. The host explicitly carves those out and the argument is aimed at creative work.
You want controlled evidence. The proof offered is the host's own dashboards and audience polls, not experiments.
TL;DR
The full version, fast.
The argument is that AI-made content now floods every channel, so audiences have learned to skip it, and the real competitive edge in 2027 is a fully human creative process. The host frames it as two choices: swim in the polluted sea of AI output or move to the clean blue ocean of original work. She supports it with her own results: a hand-made thumbnail that pulled 500,000 views, email open rates averaging above 50% against a roughly 30% benchmark, and sales page conversions of 17 to 27% against a 3 to 5% standard. Her practical swaps are to design thumbnails yourself or pay a designer about $75, write short personal emails even if only every other week, and build offers by asking customers what they want.
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The host says she loves tech but hates generative AI, reports her two highest-growth years came while avoiding it, and answers a viewer: her company runs a zero AI policy.
04:22 – 09:10
02 · Two options: AI slop or the blue ocean
Frames the choice for 2027, then polls the chat on two thumbnails. The hand-made one took 10 minutes and pulled 500,000 views; the AI one took 2 minutes.
09:10 – 13:15
03 · Emails: which would you rather read?
Argues readers can sniff out AI-written email, then shows a Kit dashboard of open rates mostly above 50% from short, personal emails.
13:15 – 15:25
04 · Offers: which would you rather buy?
Nobody wants a product built by Claude. Reports 17 to 27% sales page conversions against a 3 to 5% industry norm.
15:25 – 18:00
05 · Follow the money
Warns that coaches pushing AI often sell AI products or affiliate links, says she could earn an extra $100,000 a quarter doing the same, and carves out AI for websites and spreadsheets.
18:00 – 22:20
06 · Nobody got rich from Claude
Argues the coaches selling AI built their businesses without it, and that her own 430,000 subscribers and millions in organic sales would not exist had she used LLMs.
22:20 – 24:20
07 · The skills LLMs erode
Lists writing, cognition, offer creation, pattern recognition, oration, ideation, original concepts and grit, points to Cal Newport, and gives practical swaps for thumbnails, email and offers.
24:20 – 27:20
08 · Tainted bathwater
Responds to a viewer using Claude to summarize the stream, then argues LLM output is a copy of a copy because the web it learned from is now full of AI content.
27:20 – 34:20
09 · The Ponzi scheme and getting left behind
Calls AI hype the modern Beanie Baby, says nobody gets left behind by skipping content nobody wants, and adds objections about stolen IP, Google's AI box and data centers.
34:20 – 36:50
10 · Craft takes work
Agrees with a viewer that reading, research and practice are irreplaceable, and says the discomfort of the blank page is exactly what makes the work stand out. Viewer shout-outs follow.
36:50 – 38:42
11 · Free blueprint and close
Pitches the free Big Money Online Business Blueprint mini course and closes on trusting your own voice without fear.
Atomic Insights
Lines worth screenshotting.
If audiences can sense AI-written content and skip it, then not using AI becomes a differentiator rather than a handicap.
A thumbnail that took 10 minutes to make by hand pulled 500,000 views, while the 2-minute AI version was the one the live audience said they would not click.
Email open rates above 30% are usually considered good; a list that consistently opens above 50% is the result of writing short, personal, human emails.
One strong hand-written email every other week beats a weekly stream of AI drafts nobody opens.
Sales page conversion of 3 to 5% is industry standard, 10% is great and 20% is excellent, and the host reports 17 to 27% without any AI in the offer.
When a business coach insists AI is essential, check whether they sell AI products or carry AI affiliate links before taking the advice.
Many coaches now teaching AI prompts built their own businesses over years without a single prompt.
Leaning on an LLM for ideation erodes the exact skills an online business runs on: writing, ideation, pattern recognition, offer creation and the grit to face a blank page.
Because so much of the internet is now AI-generated, asking an LLM for ideas returns a copy of a copy of a copy.
Writing your own email for 45 minutes is uncomfortable, and that discomfort is why the result stands out.
The best offer research is still asking your customers what they want, not asking a chatbot.
If nobody wants to consume AI content, nobody gets left behind by refusing to make it.
Takeaway
Human-made work stands out when everything else is generated
WHAT TO LEARN
If your audience can tell AI output apart and skips it, the edge comes from doing the creative work yourself and measuring the results in clicks, opens and sales.
02Two options: AI slop or the blue ocean
Treat audience trust as the asset: people decide in a second whether a thumbnail or email feels human, and skip what does not.
Run the consumer test on yourself first: if you would not click, read or buy something AI-made, assume your customers won't either.
A thumbnail that takes 10 minutes by hand can outperform a 2-minute AI version by a wide margin, so the time saved is rarely worth it.
03Emails: which would you rather read?
Judge your email by open rate: about 30% is good, and short, funny, personal emails can push a list past 50%.
Send fewer emails if you have to, but write each one yourself, since one strong email every other week beats a weekly AI stream nobody opens.
04Offers: which would you rather buy?
Benchmark your sales pages: 3 to 5% conversion is normal, 10% is great, 20% is excellent, and original offers are what push you toward the top.
05Follow the money
Before following advice that AI is essential, check whether the adviser sells AI products, courses or affiliate links.
Separate creative work from admin: AI for spreadsheets or website upkeep is a different decision than AI for ideas, scripts and copy.
07The skills LLMs erode
Every creative task you hand to an LLM is practice you skip in writing, ideation, pattern recognition and offer creation.
08Tainted bathwater
Asking an LLM for ideas returns a remix of what is already everywhere, so originality has to come from your own experience and customers.
Find offer ideas by asking customers directly what they want rather than asking a chatbot to guess.
09The Ponzi scheme and getting left behind
Hype cycles reward the sellers first, so weigh whether your customers actually want AI-made work before fearing you'll be left behind.
10Craft takes work
The blank page is supposed to be uncomfortable, and that effort is what makes the finished work hard to copy.
Glossary
Terms worth knowing.
Blue ocean
A business idea for an uncontested market space where competition is thin. Here it means the clean space of original, human-made work as opposed to the crowded sea of AI-generated content.
AI slop
Slang for low-effort, mass-produced content generated by AI tools, such as generic thumbnails, emails, videos and articles that feel interchangeable.
LLM
Large language model. The kind of AI system behind chatbots like ChatGPT and Claude that generates text by predicting likely next words from huge training datasets.
Open rate
The percentage of people on an email list who open a given email. Around 30% is usually treated as a good benchmark for creator newsletters.
Conversion rate
The percentage of visitors to a sales or landing page who go on to buy. A few percent is typical for most offers.
Ponzi scheme
A fraud where early participants are paid with money from later ones rather than real returns. Used here loosely to describe hype that pays the sellers while the buyers get little value.
“The one on the right got me 500,000 views. And that was something that took me 10 minutes to make and AI didn't touch it.”
a hard number with a clear visual comparison→ TikTok hook↗ Tweet quote
13:42
“If you want to stand out in the sea of AI slop, all you need to do is just not use AI.”
the whole thesis in one line→ IG reel cold open↗ Tweet quote
15:26
“When you hear a business coach talking on and on and on about how important AI is for the future, I want you to make sure that you're listening to somebody who is not biased.”
follow-the-money warning that needs no setup→ newsletter pull-quote↗ Tweet quote
18:54
“Not a single one of these people got rich from using Claude. None of them.”
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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metaphoranalogy
And we're live. Hey everybody, welcome to today's Sunday live. I had a lot on my mind and I needed to get this training to you today.
So today we're talking all things anti -AI. You can consider this a little bit of an energy update as well. Sometimes you see energy updates, it's like energy update, energy update.
And, you know, the spiritual teachers have those energy updates. And this is a bit of an energy update from somebody who's been doing online business for 16 years. And I've had my fingers on the pulse of YouTube and content creation and online offers and online business for the majority of that time.
And I'm also somebody who loves tech. So I want to make it very clear that I love tech. I love technological advancements.
I've been a huge lover of all things. that have come to the internet and even i was i was alive you know during the time where the personal computer was brought into the homes of millions of us i'm a millennial so i've lived through lots of iterations through technological advancements but this energy update i'm giving you is a reflection of what i'm seeing in online business and content and marketing and youtube and the internet in general and i i'm so passionately fervently a hater of ai and I am not a hater of AI because I hate technology.
I don't actually fear technological advancements. I also don't fear AI taking my job. At this point, and pretty much I felt like this from the beginning, but at this point now more than ever, I really wanted to express, I'm not just ranting today.
I'm going to express my honest, heartfelt. opinions about why if you really want to grow your business in 2027, what I'm seeing and what I have a very strong feeling about is that the less that you use these technologies, the better off your business is going to be. And I'm speaking from personal experience here because if I could share a little bit about my own business this past year, this past year and the year before it have been two of the most highest growth years in my entire business in 16 years.
And I believe in part because of all the AI junk on the internet. So I kind of made a hard left turn while everybody else was kind of embracing these LLMs. I followed my intuition and my instincts and saying that these LLMs only ever yield lukewarm curdled milk.
nonsense. And they are so unpleasant in the creative process. And if we're being really good and honest with ourselves, most of us don't really enjoy using these things.
I personally have never enjoyed being in an LLM. It sucks all the joy out of the process for me. And so anyway, people, when they come across my videos, And I'm not trying to brag or anything, but people seem to remark on how I seem to really care.
And it's like, Brenda, you feel like you're talking to me because I am talking to you. Brenda, you seem like you care because I do care. And Brenda, it seems like your ideas are original because they are original.
And so anyway, I'm going to give you, everybody, everybody, kind of the secret sauce going forward. You can consider this kind of an insider scoop. I'm on the front lines of online business.
I have plenty of colleagues in online business, and a lot of them are struggling. I think a lot of them are struggling because they're eating up all the tech bros' propaganda with a spoon. They're taking everything that the tech giants and all of their minions and all of the business coaches who are also on this gravy train of making lots of money from the AI bullshit.
they're kind of eating this stuff up with a spoon. And then they're wondering, why are my emails not getting open? Why is nobody buying my offers?
Why is nobody watching the videos? Well, because it's all a bunch of AI slop. Okay.
So welcome in everybody. Welcome in everybody. And Hey, welcome to the, welcome to the show.
Swap, swap Neil and welcome coach Debbie. You're killing it too. And What did you use AI to prep this video?
I do not use AI. So thank you, James, for the question. I don't use AI, and that's exactly what today's episode is all about.
I have a zero AI policy in my company, zero AI in my ideation process, zero AI in any of my stuff. I do not use AI, and I'm going to share with you in today's training, I put together a training for you this morning, of my approach to the whole thing. And I don't want you to take a word I say for any of this.
I want you to take a look for yourself. So going forward, here are the two options I see going forward in 2027. There's option A, which is the blue water, the blue ocean.
For those of you who are not familiar with the idiom of the blue ocean. It's the ocean that is clear, clean, not polluted, not diluted. Or there's option B, which is to swim in the polluted sea of AI slop and to continue to participate in the AI slop and all that stuff.
And I think as we're seeing, which I'll get further into in a second here, you don't want to watch AI slop and nobody does. You don't want to listen to AI music. Nobody does.
You don't want to read AI emails. Nobody does. And so I want us all as business owners to be very good and honest with ourselves because we're in vulnerable positions, especially those business owners who aren't really tech savvy and who haven't been doing it for 16 years like I have.
And you come across another business coach who has a lot of skin in the game saying, buy my AI thing. And they're making lots and lots of money off of it. And they're telling you that you need this to build your business.
And it's all other utter nonsense. So going forward, the two options, as I see it, I'm going to make this very big on the screen. If I can make it full screen, let's see if I can do that.
Two options. You're either going to continue to, you know, advocate response. Maybe we're not all doing this, you know, but I just want to make it clear.
The two options are we're going to either put a bunch of AI slop in our stuff or we're going to really show up in the blue ocean, which is a lot of people. It's rare nowadays to say I don't use AI, but it makes you stand out. Don't believe a word I say by the end of today's session.
Hopefully you will. You will see what I mean. So which one would you click, everybody?
Just as a demonstration, please let me know in the chat, which one would you click? I put these both on the screens. Which one would you click?
Let me know the honest answer. The resounding answer for most people, most people are not going to click the one on the left. Let me know in the chat, everybody, which one would you click?
I'd love to hear it. Debbie says, I'm a blue ocean kind of gal. Thank you, Debbie.
Me too. You and I can swim in the blue ocean together, but I'd love to hear in the chat, which one would you be more likely to click? Yeah, the one on the right.
Exactly. James seems like we've got an AI bro in the chat, and that's all good. James, you're allowed to be here.
James Money Reviews, I'm betting. I'm betting that James might have just a touch of AI on his channel and I'll love to. Those business owners, if you want to continue to consume AI slap and make AI slap, you can do that.
But 99 % of people are going to click the one on the right. And just to give you a little insight, James and everybody else who might click the one on the left, the one on the right got me 500 ,000 views. And that was something that took me 10 minutes to make and AI didn't touch it.
So you can go ahead and try to make an AI thumbnail. in vidIQ and have it save you a bunch of time doing the one on the left, which nobody would click. Most people don't click those AI thumbnails.
Yeah, James, I get it. I get it. Most people don't click those AI thumbnails because behind those AI thumbnails, it's just a sea of AI slop out on YouTube.
So I'm saying this with so much love because I understand that we want to get into the vidIQ situation and make our thumbnails that way. But in truth, the time that it takes to make a human -made thumbnail, like the one on the right, that people just tend to want to click the human -made thumbnails rather than the AI ones.
It took me 10 minutes to make the one on the right. It took me two minutes to make the one on the left, but nobody's going to click the one on the left. So James is right.
The one on the left does stand out more, and that's true. the performance of those AI thumbnails on YouTube, you can see that they just don't get clicked all that often. So we want to really make sure that we're not trying to cut corners here and you're not giving a bunch of stuff to AI that doesn't really work.
And the last time I did a video like this, the last live stream I did where I was talking about how much I hate AI, and I really don't recommend the business owners that watch my channel use AI, there's always a couple of business owners in there that are like, I love AI for my thumbnails and all of that stuff. There's a couple of them.
And I'm not saying if it works for you, it works for you. I'm here to help you to succeed. And if it works for you, it works for you.
But invariably, a lot of business owners who are really champions of using AI for thumbnails, when you check out the thumbnails, they're not really performing all that well. And I'm like, damn it. I hate to see it because...
If you have really good videos with really good concepts and you're exceptional at what you do, which 99 % of the people who tune into my channel, you're an expert in your thing. I want you to get clicked and you don't want to hide your stuff behind AI thumbnails. Okay.
So just keep that in mind. The next thing I wanted to cover is which would you rather read? And I want us all to be honest about this.
Okay. Which one would you rather read? Let's say you go into your inbox in your email and you got an email from me.
Okay. You got an email from me or you have an email from me that I use Claude to write. And you can sense it.
Like 99 % of us, we kind of have a feeling we can sniff it out. Which one would you rather read?
AR says, I generally wouldn't click the one on the left, but I have ADHD. It just feels like it would over simulate. Right.
Exactly. Yeah. So most people want to read.
the email written by me. Most people don't want to read emails written by Claude. If you knew that an email is written by Claude, like let's say the subject line of your, of let's say in your email inbox, the emails written by Claude, let's say we required by law that they were all like in parentheses written by Claude, honestly, or even just a little AI symbol.
If you had email inbox with let's say 10 emails that were like clearly AI and it just had a little AI symbol because you had to call it out versus human -made ones, I'm guessing 90 % of us would just go ahead and both delete the AI ones, right? Like as soon as I see your face, I'm clicking.
Thanks, Debbie. Same. That's nice.
So yeah, your emails shouldn't be written by Claude either. And there's a lot of people out here telling you to use Claude to write your emails. And I'm saying, because I'm a business educator who actually has integrity and I really, really want you to succeed, I want you to never use AI for your emails.
I know that sounds like a contrarian thing to say nowadays, but I'm telling you that people can really tell. And to write good emails, you want to really use your own voice. So this is my open right.
uh i'm just i this morning i popped into claw or not claude i popped into kit to show you why i don't use claude for my emails so these are my open rates So we've got an average of sometimes 50%. Some of those really high numbers, the 82%, some of those are like sequences that people opted into where I'm like a little mini email course and people of course are going to open the emails.
But some of these are just my general emails. So it's just emails I'm sending to my list. So I have a big list and normally industry standard is anything above 30 % is considered pretty good.
My emails get opened because I really pride myself on. sending awesome emails. And I want to just give you a heads up for 2027.
Everybody's using AI for their goddamn emails and then wondering why no one's opening them. But if you start writing emails, even just once every other week, it's better to write one banging email like every other week than it is to use Claude to send out a bunch of AI slop and have your emails never get opened. So the risks that we're taking as business owners.
when you're writing your emails with Claude is that you're never going to get to experience open rates like this. You know, you'll never get to experience an above 50%. On average, most of my emails get above 50 % open rates.
Sometimes I get to like, if I'm on a streak, 56 % open rate, which is like almost unheard of, but it's because I really take good care of my, of my email list. And I really send funny, fun, short, awesome little emails. And I recommend you do the same.
Let me check in. That's why my conversions are slow. Yeah, it may be.
Yeah, it may be. And so let me go back to just another example. Which would you rather buy?
So a lot of business coaches and not to disparage anybody's work. I just feel like I'm in a bit of a fever dream right now because a lot of people are talking about. how to stand out in 2027 in the AI market.
And then they're giving you a bunch of AI stuff. And I'm like, it doesn't make any sense. If you want to stand out in the sea of AI slop, all you need to do is just not use AI.
So you probably would rather buy something created by me, but there's lots of business coaches out here. all love to the business coaches. I love all my colleagues.
There's a place for everybody, but I really don't like the business coaches who are telling you that they're going to teach you Claude skills of how to build offers with Claude. It doesn't make any sense because you don't want to buy something created by Claude. I don't want to buy something created by Claude.
So let's not, let's not do that.
I'm going to put this on the screen. I always have a pretty high conversion rate. So over the past 17 years, industry standard conversion rate, meaning how many people buy the thing once they land on your landing page, anything between 3 % to 5 % is considered pretty much industry standard.
Above 10 % is considered great. 20 % is considered excellent. So on average, I get between 17 % to 27 % conversions depending on the offer.
This is because I don't use AI in my stuff, okay? Everybody's using AI right now and is plummeting conversion rates. So sales are dipping down.
A lot of people are struggling with sales going down. But not the people, and I'm speaking from insider scoop, business owners who aren't using AI in their stuff, it's really helping you to stand out. So this is just a little tip.
If you want to increase your conversion, stop using AI in your stuff. And lastly, would you rather experience me training you live or Claude or some AI bot? you know nobody really wants to work with an ai bot so i heard a business coach recently talking about how the wave of the future is ai and all of that stuff and he was like if you want to succeed in 2027 you're gonna have to use a bunch of ai stuff and i was like i want here's here's my tip everybody i want you to follow the money so when you hear a business coach talking on and on and on about how important AI is for the future and all that stuff.
I want you to make sure that you're listening to somebody who is not biased. And it's really hard to not have a bias when you have a bunch of products and services in your suite that are offering AI stuff. So just something to keep in mind.
If your business coach is recommending a bunch of AI stuff for you and they're selling AI stuff in the back or they have an AI affiliate link, be careful, okay? And I realize I've talked about this before, but these are just some other angles that I haven't yet covered. So none of us want to consume AI content, yet we're being told and sold that the idea of AI is somehow essential.
It's not essential. In fact, it's the antithesis of essential. In fact, I'm saying the only way forward in 2027.
if you want to really stand out, is to not use AI in your thumbnails, to not use it in your video editing, to not use it in your ideation process, to not use it in your scripting, because it really, really, really degradates the work. It really degrades the quality of the work. It adds a team of shellac on top of the thing.
Okay. And as an aside, just as an aside, I just wanted to share this. I could be making an extra $100 ,000 this quarter, probably.
by selling some AI solution or method or affiliate link. Okay. I could be doing that, but I hate AI so much.
I hate it so much. Of course, there's nuance here. I understand, by the way, there are some business owners who tune in.
You have to use AI. I understand it. I even understand that you might need to use it for your website stuff.
This is like a little caveat I'm giving, like how you use AI for your business. I want you to feel free to be in full acceptance of If you want to use AI for your website, go ahead and use it.
You can use it in any way you'd like to use it. If you need to use it for your spreadsheet stuff, go ahead and use it. But I'm just saying mostly what I'm talking about here is generative AI for the creative process.
That's mostly what I'm pointing to here. And it does bear repeating. I could be making a lot more money every quarter by talking about AI because it's hot right now.
So this is like the ultimate Ponzi scheme of online business that I can't believe. It is the ultimate Ponzi scheme just in general. Another reason I hate AI so much is because it's just built off of stolen intellectual property and being spit back out at us in this mediocre, lukewarm fashion of like, you're never going to get really all that much out of an LLM besides a C - level of output.
But it's all built off of stolen intellectual property that nobody consented to. Stolen art, stolen music, stolen IP, stolen books, stolen literature, stolen poetry, stolen all of it stolen, and then spit back out at us in a mediocre fashion. So I just can't stand it.
So this is the thumbnail you will never see from me. I'm never going to tell you the shortcut. of how to use Claude to grow your YouTube channel and make millions of dollars.
You're never seeing that from me because I did not get rich from using Claude. And listen to me now, everybody. Not a single business owner or a business coach who's out here talking about all the AI bullshit.
None of them have gotten rich from doing that stuff either. So this is a frank and honest conversation. This is kind of like the tear in the fabric of online business reality that I'm creating here.
And that you've got lots of business coaches out here promoting all this AI garbage because they're getting the money from it. But not a single one of these people got rich from using Claude. None of them.
That's just plain to see. You don't need me to prove that to you because timeline -wise, these are people who have spent years and years building their online business through every other method besides using Cloud. Not a single one of them also would ever get into Cloud and say, give me an idea.
But they're telling you to do all this stuff. So please be careful.
Furthermore, and I know I'm so sorry that it sounds like I'm preaching, but I have to just say this step. Furthermore, I would not have accomplished any of my greatest accomplishments if I had used Claude. I'm saying that with my full chest.
I would not have accomplished any of my business achievements. I would not have generated millions of dollars in organic sales. I would not have gotten 430 ,000 subscribers on YouTube.
I wouldn't have been able to have financial freedom. I wouldn't be able to run an online business if I had used these lukewarm curdled milk LLMs. And I mean that from the bottom of my heart.
Am I saying it's impossible? Am I saying you can never use these things? Am I saying if you like using them, you can't use them?
No. But I'm just saying from my personal experience, being an honest business coach with a lot of integrity, I'm here telling you honestly, if I had used an LLM to ideate my content, it would not have worked. If I had used an LLM to brainstorm without using my own brain, I would not have been able to just recently grow a podcast.
Um, my podcast is performing very well. All the things that I've ever accomplished, they were accomplished without AI, without an LLM. And I'm, and I have zero doubt, zero doubt, zero doubt that if I had inserted an LLM into any one of the creative processes of my business, I would not have been able to accomplish anything that I have accomplished today.
So that's just my own personal experience to each their own, you know, but that's just my own personal honest opinion. And honest truth. I just have to tell you the truth.
There's not a lot of people talking honestly about it because everybody's trying to get the bag, you know? And I think some people are even brainwashing themselves and they're saying like, here's exactly how you can use Claude to grow your podcast. Like I saw a relatively famous podcast person.
who teaches about content. And I actually really love her. But part of her offering is like she spent like 15 years growing this podcast with completely original, fresh ideas.
And then lately she's been hopping on the AI train. She's saying, here's the exact prompts you can use to grow your podcast. Meanwhile, she never used a single prompt to create her podcast.
And if she had, I'm guessing, I have a strong feeling it would not have grown. I just have to speak honestly about all this. Additionally, LLMs cripple the users and prevent the development of skills required to grow a profitable online business, such as writing, cognition, offer creation, pattern recognition, oration, ideation, original concepts, and grit to face the blank page.
All those skills that are required, the LLMs directly... cause a degradation of all those skills. And this isn't something I'm just pulling out of my ass.
This is stuff that's been proven in scientific literature and data. For more information on all this stuff, you can check out Cal Newport's work, a beautiful educator about the degradation of cognition and oration and language centers as a result of using these LLMs. AI does not save you time and it stunts our growth.
So I basically this this whole thing, it sounds like an anti AI situation because it is. But just to be just to bring it down to more practical, like usable tips. As a for instance, on this page that I'm showing here, it's like instead of using an LLM to create a thumbnail that nobody will click or to write emails that nobody's going to open or to create offers that nobody wants to buy.
The antithesis to that is just create your own thumbnails or hire somebody for $75 to do it for you. It's to write your own emails using the methods that I'm going to be teaching in a week or two on my YouTube channel. I have a stream of consciousness email newsletter method that I'll be teaching you here soon.
And it will take you like five minutes to write up a good email that 58 % of your audience will open and then buy your stuff. And you can also create offers that people want to buy. by directly interfacing with your customers and asking them what they want you know instead of asking claude so that's kind of how i feel about it and um okay and then i have let me check in on the chat Yeah.
James, James is, see, James is definitely one of those AI bros. So he says, I'm going to use, this is exactly, this is exactly what I'm talking about. He says, I'm going to use Claude to break down this live stream because I didn't have time to watch the full thing, LOL.
So I want everyone not to shame James, but maybe go to his channel and check out how he's doing on his channel. And that, that attitude will be directly reflected in how his channel is performing.
So thanks, James. And if you don't have time to watch it, maybe you shouldn't be on my channel.
Okay. And so we've got Vida. Vida is very on the same page as I am.
I want to work with you more because you're not pushing AI. Exactly. Right.
1000%. I'd rather learn from somebody who has an actual real life experience and knowledge. Tell me.
Yeah, exactly. Right.
Non -AI will help you stand out even better. Exactly, because it's imperfect. That's exactly right, Vida.
Yeah. Yeah, that's exactly right. So let me make this a little bit bigger as well, because this is actually so important.
So AI does not save you time. It actually pollutes your content with tainted bathwater. So let's all think about it.
For those of you watching the replay, I want you to just really think about it. Because the internet, especially the past few years, has been just sprayed all over the place with AI slop, And basically a huge part of the internet is now AI slap.
When we go into an LLM and we ask it to brainstorm for us, or we ask it to give us help with our writing, or we ask it advice, or we ask it for research stuff, what we're getting is a carbon copy of a carbon copy of a carbon copy of some AI slap. So all of the bathwater is tainted and we're no longer in a blue ocean. When we go to Claude or an LLM for advice on our content, It's giving us a bunch of AI slop.
It's regurgitating a regurgitation of a regurgitation of a regurgitation. So you're never going to get anything more than lukewarm curdled milk nonsense, like I always say. It's uninspired.
It's tainted. It's mediocre. It's not good.
And it really does degrade the quality of the work. And it's also giving you, like I just said, a carbon copy of a carbon copy of a carbon copy. So let's not do that.
You can, of course, like James was just on, he's probably one of those people who's going to be more than happy to put a bunch of prompts in a cloud and continue to hit his head against that wall and wonder, why isn't it working? Why am I not getting views? Or you could just go into the blue ocean and trust that you will stand out so much more because the bar has now been lowered even below hell.
A lot of people are using AI slot for their life's work and you'll stand out so much more when you don't do that.
And I think I'm almost done here, but just in closing, this is not some new frontier. It's the most ridiculous Ponzi scheme in human history. AI is our modern day beanie baby or pogs or whatever.
It's just been so overhyped and nobody really wants it. So all these people, I guarantee James, who was just in the chat, hate to shame James, but all of these AI sympathizers. And those who will watch this replay and argue with me in the comment section, none of them want to watch AI movies or AI videos.
None of them want to read the AI emails. None of them want to watch the AI TikToks. None of them want to consume AI because none of us want to consume AI.
But there are still going to be people who want to argue about the... the validity of using AI for creative stuff, yet they don't want to consume it because none of us want to consume it. It's just the most ridiculous thing.
So that's why I'm saying it's the most crazy and ridiculous Ponzi scheme in all of human history, in my opinion, because we're being sold that we need to use this stuff or get left behind, yet none of us want to use it. None of us want to consume it. None of us want to have anything to do with it, really.
But yeah, we're being sold that we should somehow be folding it in or else we're going to get left behind. So I'm saying if you want to get left behind, keep using AI for all of your stuff. Keep using AI for all of your stuff.
But if you don't want to get left behind, you want to really grow, the way forward, the wave of the future is going to be anti -AI. And that's not some like, that's not like, I mean, it's crazy because as I say that, I can hear. The collective gasp in the back of the gallery saying, oh, she's like she's she is going to get left behind.
And I'm like, leave me behind, baby. Leave me behind. I don't care.
Leave me behind. But also it's plain to see everyone hates. the AI slop.
So if your customers hate the AI slop, if you hate the AI slop, there's absolutely no reason that anybody's going to get left behind for not participating in the AI slop train. So I want you all to trust that you're not going to get left behind if you don't participate in this ridiculous Ponzi scheme. Not to mention all of it is built off 100 % stolen IP art music.
All of it is stolen. All of it is stolen. All of it is stolen.
They're stealing from you and I every day. These tech lizards are scraping the entire internet with all of our data and using it for search results. So when you go to Google and you get that magic box on the top that nobody gave them permission to do, they're scraping.
websites like yours and like mine and putting it on the top of Google. So I refuse to participate in the use of these God awful LLMs because they are implicitly unethical. But I don't ever judge, like, I mean this when I say this, I'm never judging any of the clients of mine that might happen to use AI for any of their work.
I'm really not. What I am doing though, is I'm just kind of giving a fresh perspective on all this stuff because we've got people like Like James, I guess we'll point to James because there's people like James who will just completely ignore all the points that I or anybody else who's very clearly anti -AI will make, including this one.
It's built off of stolen intellectual property. Not to mention we're covering our precious land in data centers that is absolutely eviscerating environmental protections. increasing electricity bills and it's using an awful lot of water despite the propaganda of peter teal and all the ai tech lords it is using a lot of water and creating noise and all this terrible stuff so um am i an expert in a lot of the you know computer i'm not a computer scientist so i don't purport to be an expert in computer science, nor do I purport to be an expert in the data centers, but it doesn't take a genius to see that most people don't want an AI data center in their backyard.
And most people don't want, you know, all the other stuff that's coming with the, these God awful LLMs. So the ultimate move to stand out in the AI era is to just simply not use AI. That's kind of my take on it.
So James opened this chat. by asking a really good question, which is how did you use AI today? And my answer is I don't use AI basically ever.
And that's just kind of my strategy. That's how I've been growing. That's how I grew my channel.
I got an extra 20 ,000 subscribers this year. The year before that, I think I got an extra 20 ,000 subscribers. That's how my revenue has grown year after year because I refuse to participate in letting my work be touched by the lukewarm curdled milk LLMs that...
just yield nothing except for mediocre nonsense. And, you know, I tend to lead with the warmth. You guys know that I have a warm, gentle spirit and I am very peaceful and I'm very loving.
And I am a bit of a softie just in general. But when you get me talking about these softwares, I'm just overall, I just get kind of spicy with it because It's unethical on so many levels, but not only is it unethical, it's terrible for our brains.
It's terrible for our communities. It's terrible for your work. It's terrible for profits.
It's just all around. Like I said, it's like one of the largest Ponzi schemes in human history. And I think if I can just add a little tiny crack to the facade of this TMU garbage that's been sold to us as artificial intelligence.
It's my pleasure. It's my pleasure to show up and just tell you, all of you beautiful business owners, please don't be afraid to be left behind. Please trust your own voice.
Please create your videos from. from your own voice. Please don't let the LLMs touch your beautiful work.
Please don't insert the LLM into your ideation process because you are a genius and you don't need some lukewarm curdled milk. LLM getting in there and spraying the tainted bathwater all over your stuff. You deserve to stand out in 2027.
And the simple way to do that is to just be you and excise all of the LLM nonsense out of there. There's going to be plenty of people who disagree with me in the comment section. A lot of those people have a direct interest in AI.
A lot of those people have businesses related to AI. So keep that in mind as well. All respect and all love to everybody in their life's work.
But I just find these companies and AI in general just implicitly unethical. And that's where I stand on it. So this is my hard line in the sand.
And this is me saying it again. I can't stand AI. I can't stand LLMs.
And your ultimate move for 2027 is to not use LLMs for your life's work. Let's see here. The Garden.
Great advice lately, Brendan. Nothing replaces reading, research, and practicing your craft, even online content creation or business. Absolutely.
Yeah, absolutely. It is a craft, by the way, everybody. This is our craft, you know?
And the craft, all these skills. that do take work. They take effort and it's an ongoing process.
Those skills actually do help you to stand out so much more in the market because there's a lot of people who want to do all this online business stuff, but not a lot of people are willing to come and do the work that I have on the screen here. The writing, cognition, offer creation, pattern recognition, oration, ideation, original concepts, grit to face the blank page.
It is uncomfortable. It's very uncomfortable to face a blank page. It's very uncomfortable to sit down and write something for 45 minutes as your brain sweats.
I understand. But that's kind of the whole point. And that's why you stand out when you're not using the LLMs with the tainted bathwater.
I hope that metaphor can get through to you. But every time you use an LLM, an angel's wings turn kind of droopy and the AI bathwater, the tainted like... Dish water is sprayed all over your beautiful work.
Thanks for your tips with the scripts. Just launched my new channel. Awesome, Andre.
Really glad to hear that. Congratulations, Andre, for your brand new channel. Everybody go check out Andre's channel.
His handle is on the screen and give him a little bit of love and give him some likes on his most recent video. I haven't gotten to check out your channel, Andre, but I will after this live. You answered my question.
Thank you. Awesome, Coach Tab. coaching by tab.
And let's see, Vita says, I just want to check out the YouTube immersion and maybe joining you are sold out again. Thanks. Yeah, we did have a YouTube immersion and it is sold out.
It actually starts tomorrow. And yeah, you missed it this time, but next time, Vita, next time hop in there because the immersions typically do sell out. So I have a four week immersion coming up and that is sold out.
But before I leave you, everybody, I wanted to offer you just in case you haven't picked it up yet. My free. little mini course called the Big Money Online Business Blueprint.
So the Big Money Blueprint is at brendaturner .com slash big. And this is a four -part series on how to actually position yourself on the internet so that you actually grow your profits. So that is something I was going to actually charge money for it.
And then I told my mentor, you know, I feel like I wanted to offer that for free because it's kind of a rudimentary training. I feel like if you're a business owner on the internet, You're promoting your business online.
I wanted everybody to have access to the Big Money Blueprint. So that includes video training, a workbook, or multiple workbooks. Or no, it's just one workbook.
And you can finish that within about 90 minutes. So it's a 90 -minute training. And so far, everybody's loved it.
and you can get that one more time at brendaturner .com big i'll put the link to that in the description of this live stream if there's any other questions anybody have any questions let me see here um it doesn't look like anyone has any questions so far so good Cool. They're like, no questions.
Brenda's a spicy anti -AI person. I think my message is loud and clear. In closing, do your life's work, everybody.
Do your life's work. Shine brightly. There's nothing to fear.
Actually, let me close it with that. There's absolutely nothing to fear. So if you're dealing with any fear or anxiety today about your business, about your life's work, about your future.
The future is looking very bright, actually, especially if you're doing the things that I shared with you today. If you just step with your sincere heart, there's absolutely nothing to fear. The divine beloved's got your back and the wind is at your back.
And it's all aces from here, everybody. So I hope you have a great rest of your week, weekend.
The Hook
The bait, then the rug-pull.
Every other business coach is teaching AI shortcuts for 2027. This live stream argues the opposite: the people winning right now are the ones who kept LLMs out of their thumbnails, emails and offers, and the dashboards on screen are offered as proof.
Frameworks
Named ideas worth stealing.
04:27model
Two options for 2027
Option A: the blue ocean of original, human-made work
Option B: the polluted sea of AI slop
A binary choice the stream is built around. Stand out by staying out of AI-generated creative work, or blend into everyone else's output.
Steal forpositioning a contrarian offer against a crowded trend
05:45list
Which would you rather click, read, buy, experience?
Click: human thumbnail vs AI thumbnail
Read: email by me vs email by Claude
Buy: product by me vs product by Claude
Experience: live training by me vs an AI bot
A repeated side-by-side audience test that asks the viewer to choose as a consumer, then applies the answer to their own business.
Steal forany persuasive talk where the audience can vote with their own preferences
22:27list
The skills LLMs erode
Writing
Cognition
Offer creation
Pattern recognition
Oration
Ideation
Original concepts
Grit to face the blank page
The skills the host says an online business depends on and that outsourcing to an LLM stops you from building.
Steal fora skills checklist for creators building without shortcuts
23:46list
Human swaps for AI tasks
Thumbnails: make your own or hire a designer for about $75
Email: a stream-of-consciousness email in about five minutes
Offers: ask your customers what they want instead of asking Claude
The practical replacements for the three most common creative AI uses.
Steal fora no-AI content workflow
CTA Breakdown
How they asked for the click.
VERBAL ASK
36:50product
“My free little mini course called the Big Money Online Business Blueprint. So the Big Money Blueprint is at brendaturner.com slash big.”
Soft pitch at the very end after a mention that her paid YouTube immersion sold out, which works as social proof for the free offer. Link repeated verbally and placed in the description.
Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.
Add to Preferred SourcesOpens your Google source preferences with us pre-loaded. Tick the box and you're done.
An impromptu YouTube livestream argument for cutting AI out of your scripts, thumbnails, and emails, built around a study on LLM dependence and a running Q&A with the live chat.
A 50-minute live session: five mindset shifts that separate pro YouTubers from hopeful amateurs, then a plain model for turning a channel into sales without ads, DMs or sales calls.
A 16-year online business owner argues that one deep video a month beats a thousand pieces of daily content, and that the volume playbook comes with a lifestyle most people don't want.
A 16-year YouTube veteran gives a quick tour of her gear and lighting, then argues the setup is the least important part: daily handwritten thinking is the real work.
A single-take essay arguing that a daily practice of accessing an inner state she calls 'the power' does more for creative and business work than any strategy, framework, or AI shortcut.
A ten-step walkthrough of running an entire one-person service business through one free AI agent, from picking the niche to chasing the leads that went cold.
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