11:00Kaylee LaMoine · Tutorial
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June 18thThe argument in one line.
A YouTube channel that isn't growing usually has an idea, packaging and storytelling problem, not a gear or consistency problem, so fix the idea before you film.
Read if. Skip if.
READ IF YOU ARE…
- A YouTuber with 25 to 100+ uploads who shows up on schedule, but views are stuck in the double or low triple digits.
- A creator who thinks a better camera, more posting or a new editing trick will fix flat growth.
- A small channel owner who writes the title and thumbnail after the video is already edited.
SKIP IF…
- You haven't started a channel yet. The advice assumes existing uploads and analytics to learn from.
- You want a specific algorithm or settings trick. She says plainly that no such secret exists.
The full version, fast.
Kaylee LaMoine says stalled YouTube channels rarely need better gear or more uploads. They need stronger ideas. She reframes a video from telling people what you know to bringing them along on an experience, as her Target video did, jumping from a few hundred views to over 50,000. She adds three habits: ask why a total stranger would click before filming, design the title and thumbnail before shooting and then deliver that promise fast, and read your analytics for patterns. She then pitches her Unstuck course and a six-course creator bundle at founding prices ending October 31.
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00:00 – 01:20
01 · Hook and the 47-view problem
Opens with the one question to ask before filming, then describes publishing hard work and getting 47 views.
01:20 – 02:58
02 · Her story: from pretty videos to the Target video
A decade of professional videography, a few hundred views per video, then one experiential Target video passing 50,000 views.
03:22 – 04:15
03 · Consistency is not enough
Why intentional videos beat frequent ones, and the stranger-click question.
04:24 – 06:00
04 · Your video idea matters most
Five photography tips versus 30 days of daily photos, the same lesson as an experience.
06:00 – 07:24
05 · Title, thumbnail and keeping viewers
Design the promise before filming, then deliver on it fast instead of a long intro.
07:24 – 08:18
06 · Read your channel's signals
Use impressions, clicks and topic patterns without obsessing daily.
08:18 – 09:40
07 · Introducing Unstuck
A growth course for creators with existing uploads: audit content, ideas, packaging, storytelling and analytics, then plan the next 10 videos.
09:40 – 12:45
08 · The six-course Complete Creator Bundle
Unstuck, editing, camera basics, camera confidence, storytelling and monetization, with pricing teased.
12:45 – 14:47
09 · Release schedule and sign-off
Courses release on a schedule, details below the video, and a reassurance that you don't need to start over.
Lines worth screenshotting.
- Consistently posting videos that don't connect with strangers won't grow a channel; two intentional videos a month beat eight thrown-together ones.
- Ask why someone who has never heard of you would click this video, and rethink the idea if the answer isn't obvious.
- Reframing a lesson as an experience ('I took photos every day for 30 days') beats the same lesson as a list ('5 photography tips').
- A professional-looking video and a video people want to watch are two different skills.
- Her Target video went from a few hundred views typical to over 50,000 without any new gear, skill or hidden setting.
- Title and thumbnail are the first thing a viewer sees, so decide the video's promise before you film, not after you edit.
- Clicking is only half the job: a first minute of background and subscribe asks gives viewers reasons to leave.
- Even a 25-subscriber channel already shows which videos earn impressions and clicks, which is enough to spot patterns.
- Your idea earns the click and your storytelling earns the watch time.
- You don't need to be a full-time YouTuber, upload daily or become someone you're not to build a working channel.
Fix the idea before the camera, edit or schedule
WHAT TO LEARN
Stalled channels usually have an idea and packaging problem, so test the idea against a total stranger's curiosity before filming anything.
- Frame a topic as an experience with stakes and an unknown outcome, so viewers have a reason to find out what happens, not just to be taught.
- Before filming, name the reason a complete stranger would click. If you can't, change the idea instead of polishing the production.
- Decide the title, thumbnail and promise before you shoot, then open the video by showing the experience instead of a long intro and subscribe ask.
- Posting less but more intentionally beats hitting a quota with videos you threw together.
- Use even a small channel's data: look at which videos get impressions and clicks, then make more of what connects, without checking daily.
- Treat the video as a course funnel: free advice builds trust, then a deadline-priced offer converts the stuck viewers who watched to the end.
Terms worth knowing.
- Impressions
- The number of times YouTube shows your video's thumbnail to viewers. Comparing impressions to clicks shows which ideas and packaging draw people in.
- Packaging
- The title and thumbnail together, which are what convince a stranger to give a video a chance before they see any footage.
Things they pointed at.
Lines you could clip.
03:55
“Why would someone who has absolutely no idea who I am want to click on this video? Not your mom, not your friends.”
05:40
“Not your camera, not your editing software, your ideas.”
07:20
“Your idea gets their attention. Your storytelling keeps it.”
Word for word.
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analogystory
Before you film your next video, I want you to ask yourself this one question because if you can't answer that question, you might need to rethink the idea before you spend six hours filming it.
People who have uploaded 50 videos, 100 videos, sometimes even more, they're showing up, they're doing the work, but they are not growing. And they don't know why. If this is you, let's have a little chitty chat.
Here's the thing. You can spend hours planning, filming, editing your video, finally hitting publish, and then it gets 47 views. And you are thinking, what the hell am I doing wrong?
Should I be posting more? Do I need better equipment? Is the algorithm just shitting on me and not showing people my videos?
Well, here's what I've learned. You might not need to work harder, but you might just need to approach your videos differently. And today, I want to share some of the biggest things that I have learned about growing on YouTube, what changed for my own channel, and what I would do differently if I were feeling stuck.
Okay. a little bit of context i have been a professional videographer for over 10 years i've had the opportunity to work with some pretty big brands like prada and lululemon and i have spent the better part of a decade learning how to tell stories through video so when i decided to take youtube seriously in february of 2025 i thought i had a pretty good head start i knew how to film i knew how to edit and i knew how to make something look good but here is what i learned pretty quickly how to make a good looking video and knowing how to make a video people want to actually watch are two completely different things my early videos were mostly educational i was sharing what i knew about cameras filming and content creation and most of them were getting like a few hundred views maybe a few of them were getting into like a couple thousand views and that's where i stayed for a while then I made a video where I filmed myself in public at Target.
And that video ended up getting over 50 ,000 views.
Now, I didn't suddenly become a better filmmaker overnight. I didn't discover some secret YouTube setting, which I know is what everybody wants to hear, but I hate to say it, it doesn't exist. What changed was the idea behind the video.
Instead of sitting down and telling people what I knew, I was bringing them along to experience something with me. There was a challenge. There was a discomfort.
There was an uncertainty about how things were going to go. And people wanted to see what happened. That video completely changed how I started thinking about YouTube.
And since then... i have crossed the 10 000 subscriber mark become monetized and started generating revenue through brand partnerships and other opportunities now i'm not telling you that because i have figured everything out trust me i am still learning but i have learned some things that i wish i understood a whole lot sooner and that's actually what inspired me to create something called unstuck which i'm going to talk more about in a minute But first, let's talk about a few things that I would change if my channel wasn't growing.
Here is something I think a lot of smaller creators get caught up in. We're constantly told that consistency is everything. Post every week, post twice a week, just keep showing up.
And listen, like consistency definitely matters. I'm not saying that it doesn't. But consistently making videos that aren't.
connecting with your audience isn't necessarily going to make your channel grow. I would rather see you create two really intentional videos in a month than eight videos that you threw together because you felt like you needed to post something. Before you film your next video, I want you to ask yourself this one question.
Why would someone who has absolutely no idea who I am want to click on this video? Not your mom. not your friends, not the people who are already subscribed to you, a complete stranger.
What about your video would make them stop scrolling and think, okay, I want to watch this? Because if you can't answer that question, you might need to rethink the idea before you spend six hours filming it. Which brings me to probably one of the biggest lessons that I have learned.
Your video idea matters more than you think. You can have beautiful footage, incredible editing, amazing sound design, and the perfect camera settings, but none of that matters if nobody is interested in the idea. So for example, let's say I wanted to make a video about photography.
I could make a video called, you know, five photography tips for beginners. And there's nothing inherently wrong with that. But now imagine if I created a video called, I took photos every day for 30 days.
Here's what actually improved. I mean, how much more intriguing and interesting is that second one compared to the first? I'm still teaching photography, but now there is an experience.
There's curiosity. There's a reason to see what happens. And that's something I have become so much more intentional with.
And I'm not saying that every video needs to be some massive challenge or a crazy, you know, cinematic production. I'm saying the way you present an idea can completely change how interesting it feels to someone watching. And if you are stuck right now, that's one of the first things I would look at.
Not your camera, not your editing software, your ideas. No. Let's talk about two things that work together.
Getting someone to click on your video and getting them to stay. Because you need both. And here's a mistake that I have absolutely made myself.
You spend hours creating a video, finally finish editing, and then go, oh shit, I need a thumbnail. So you grab a screenshot, you throw some text on it, write a title, and hit publish. But your title and your thumbnail are the very first thing that someone sees.
They are what convinces someone to give your video a chance. That's why I want you to start thinking about them before you film. What's the promise of the video?
What are people going to get from watching it? And then once someone clicks, you need to deliver on that promise because getting someone to click is only half the battle. If you spend the first minute Introducing yourself, explaining your entire background, and asking people to subscribe before you've given them any value, you're giving them a whole lot of opportunities to leave.
You got to get to the point. Show them what they are about to experience. Give them a reason to keep watching.
And then actually deliver what your title and thumbnail promised. Your idea gets their attention. Your storytelling keeps it.
And here's the last thing I want you to think about. Your channel is already giving you information. Even if you only have 25 subscribers, look at your videos.
Which ones are getting impressions? Which ones are getting people to click? What topics seem to be connecting?
And which videos aren't going anywhere? Now, let me be clear. I am not encouraging you to obsess over your analytics every single day.
But I do think you need to understand what your numbers are telling you. Because once you start recognizing patterns, you can make more intentional decisions about what to create next. And when you start to understand YouTube, that it's not just throwing shit at the wall anymore.
You're starting to be intentional about it. And that is exactly why I created unstuck.
Because I have been reading through hundreds of comments on my YouTube videos and I keep seeing the same frustrations. People who have uploaded 50 videos, 100 videos, maybe even more, they are showing up, they are doing the work, but they're not growing and they don't know why. And I wanted to create something specifically for those people.
Unstuck is my YouTube growth course. for creators who have already started their channels but need help figuring out what is holding them back we are going to look at your existing content your ideas your titles your thumbnails your storytelling and your analytics we are going to figure out what's working what isn't and what you can do differently and then we're going to take everything you've learned and apply it to your next 10 videos because I don't want you finishing this course with a notebook full of information and nothing actually changing.
I want you to start making more intentional videos with a strategy you understand and can continue using. And I also want you to understand something. You do not need to become a full -time YouTuber.
to build a successful YouTube channel. You do not need to upload every day. You do not need to turn your entire life into content.
And you most definitely do not need to become somebody that you are not. You need a strategy that works for your channel and for your life. Now, here is something else that I am really excited about.
Because while Unstuck focuses specifically on growing your YouTube channel, I also wanted to create something for people who want to take their entire content creation process to the next level. And that is where my complete creator bundle comes in.
It's so good. It's six courses covering the skills that I have spent years using, learning, and refining. as a professional videographer.
So first, you get Unstuck, which is all about understanding your YouTube channel and learning how to grow it intentionally. Then, drumroll please, there is my editing course. And this is one that I am particularly excited about because editing questions are the questions I see the most frequently in the comment section of my videos.
We are going to get into the actual editing process from organizing your footage and building a timeline to pacing, music, sound design, and the little details that can make a massive difference in how your videos feel. We are also diving into camera basics, where I'm going to help you understand your camera settings, things like exposure, frame rates, lighting, and how to actually use your equipment to get the results that you want.
Then there is camera confidence because knowing what to say is one thing, but feeling comfortable saying it on camera is something completely different. And let me tell you, understanding those fundamentals can make such a difference in your content. Then, I mean, it just keeps getting better.
There's storytelling, which is something that I am incredibly passionate about because a beautiful video is one thing but a video that makes someone feel something that's what i want to teach you and finally last but not least monetization we are talking about the different opportunities that can come from creating content including affiliate marketing brand partnerships inbound opportunities and how you start thinking about your channel as something that can actually generate revenue generate the big bucks Now, if you were to purchase all six of these courses individually, the total would be significantly more.
And genuinely, it's hard for me to even put a price on this because how do you put a dollar amount on over 10 years of experience, knowledge, lessons I've learned, mistakes I've made in video production? The regular price for this bundle will be... But...
for this launch i am offering all six courses for yeah yeah and i am genuinely so excited to offer it at that price because i know how much value is packed into these courses that the editing and camera education alone could completely change the way you create content but truly here is what matters most to me I wanted to take everything I've learned over the last decade and make it accessible.
Something you could actually invest in, learn from, and come back to as you grow. I want to help you create things you're proud of, build confidence in your abilities, and see what's possible when you finally have the tools to bring your ideas to life. Okay, again, drum roll please.
The courses will be released on a schedule. So everything won't be available on day one. I'll have the full release timeline for you so you know exactly what you're purchasing and when you'll receive access.
I'll have all the details, pricing and purchase links and everything below this video. And whether you decide to join me or not, I really hope you take something away from this video. Because if your channel isn't growing right now, that doesn't mean that you are not cut out for YouTube.
It might just mean there's something in your approach that needs to change. So I am here to tell you, you do not need to start over. You do not need to become a completely different creator.
You have already done the hardest part, which is starting. Now let's just get you growing. As always, thank you so much for being here and I truly hope to see you inside the course.
Okay, I love you, bye.
The Hook
The bait, then the rug-pull.
The title promises the video disappears in 48 hours, which is really a deadline on founding pricing for her course. The spoken hook is better: one question to ask before you spend six hours filming.
Named ideas worth stealing.
03:55concept
The stranger-click test
Before filming, answer why someone who has never heard of you would click this video. If there's no answer, rethink the idea.
Steal forany video idea
07:20model
Idea gets attention, storytelling keeps it
Click comes from the idea, title and thumbnail. Watch time comes from delivering the promise quickly with story.
Steal forany YouTube video
08:47list
Unstuck audit
- Existing content
- Ideas
- Titles
- Thumbnails
- Storytelling
- Analytics
The six areas the course reviews before applying lessons to the next 10 videos.
Steal forauditing a stalled channel
How they asked for the click.
VERBAL ASK
08:18product
“Unstuck is my YouTube growth course for creators who have already started their channels but need help figuring out what is holding them back.”
Delivered after about 8 minutes of free advice, then escalated to a six-course bundle with the price withheld on camera and moved to the description; the 48-hour deletion framing in the title is a deadline mechanic.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
