Modern Creator
Why Modern Creator?
Nolan Molt · YouTube

If You Want to Make $100K Fast, Start a YouTube Channel

A two-hour live training on running a small YouTube channel as a sales funnel: one sales video, a two-hour production week, and packaging built on interest.

Posted
today
Duration
Format
Tutorial
educational
Views
228
10 likes
Big Idea

The argument in one line.

A business channel doesn't need big view counts; it needs packaging that interests the right strangers and one long sales video that every other video points to.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • A coach, consultant or service business owner who already converts leads on calls or webinars and wants a free, compounding source of new ones.
  • Someone with a small or brand-new channel whose videos stall in the hundreds of views and who suspects titles and thumbnails are the problem.
  • A busy expert who can spare about two hours a week and wants a concrete minute-by-minute production budget.
  • Anyone deciding how niche a channel should be and how to balance reach videos against videos that sell.
SKIP IF…
  • You want advanced retention, scripting or editing craft; the host defers those to his paid program.
  • You're building an entertainment or AdSense-first channel; the strategy assumes a product or service to sell.
  • You dislike webinar replays; this is a live session with chat interruptions and a pitch for a coaching program running through it.
TL;DR

The full version, fast.

The host argues that a business owner can make real money from a small YouTube channel because buyers come from the right viewers, not big view counts. The funnel is simple: one long training video with case studies and a hard call to action, and every other video linking to it. Production fits in two hours a week by accepting lightly edited talking-head or screen-share videos and spending the time on the idea, title and thumbnail instead. Views come from packaging that raises interest: plan the package first, borrow proven ideas, pick broader topics and stronger angles, write for strangers, and make one buyer-specific video in every three.

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Chapters

Where the time goes.

00:00 – 01:17

01 · Cold open: $100K in 74 days

A $100K-in-74-days award, earned with about 6,000 subscribers and no ad spend, frames the promise: a YouTube sales funnel, how views work now, and a two-hour weekly workflow.

01:17 – 08:06

02 · From wedding films to YouTube strategy

Childhood videos, a camera-education channel at $2K a month, film sets in California, years as creative director at a channel that grew from 500K to 3M subscribers, and a faceless NBA side channel that pulled 20M views in its first year. Fired in February 2024, launched a coaching business in April, crossed $100K collected by July.

08:06 – 13:25

03 · Why YouTube keeps paying you views

Other platforms spike and die in days. YouTube videos stair-step for months or years through search and browse, so the host argues for a YouTube-first strategy where every long video gets repurposed into shorts, posts and newsletters with AI or a VA.

13:25 – 16:25

04 · You don't need millions of views

One video with 40K views produced $37K; 51K views in June produced $53K. Students with 130 to 200 subscribers closed $3K sales and booked first calls. The right viewers matter more than the view count.

16:25 – 26:00

05 · The YouTube sales funnel and the YouTube VSL

Know, like, trust, then an explicit offer. Instead of selling in every video, make one 15 to 45 minute training video (a YouTube VSL) with a hard call to action, and point every other video at it. Example: a creator whose many videos all link to one 38-minute VSL with 8.4M views.

26:00 – 35:05

06 · The two-hour YouTube workweek

Good, fast, cheap: pick two. An agency costs $3K to $10K a month, in-house $1.6K to $6K. The cheap path redefines good as level one and two videos (no edit or light visual aid) and runs a fixed two-hour schedule: 45 minutes pre-production, 30 shooting, 45 post.

35:05 – 38:20

07 · Level three: first two hires

Hire an editor ($40 to $150 a video) and a thumbnail designer ($10 to $50) first, then move the saved hours into ideation, titles and thumbnail concepts before scripting.

38:20 – 43:05

08 · How small channels get recommended

Homepage screenshots of channels with 198 and 21 subscribers show YouTube recommends small creators. The host's brand-new NBA channel went from four views in week one to 176K on video one and 1.5M on video two, mostly from recommendations, not search.

43:05 – 48:05

09 · Packaging first

Packaging is topic plus title plus thumbnail, the storefront of a restaurant. Most people make the video and bolt the title and thumbnail on last. The better order, borrowed from how MrBeast plans, is ideas, then title and thumbnail, then the video only if the package earns a click.

48:05 – 54:50

10 · What actually makes people click: interest

Click, watch, satisfy drives everything. Technically bad thumbnails with 27M and 11M views beat polished ones because people click whatever is most interesting to them right now. Interest means the state of wanting to know or learn. More interest equals more views.

54:50 – 1:01:40

11 · Curiosity vs. clarity

Curiosity hides the answer and shows the benefit; a thumbnail listing all five apps kills the reason to click. Clarity wins when the topic is already wanted, like a step-by-step beginner tutorial or a famous name's advice.

1:01:40 – 1:09:00

12 · Finding topics your audience already watches

Use the Studio 'what your audience watches' panel, a vidIQ trending and outlier view on competitors (ignore videos under a month, flag outliers above 2 to 3x), popular videos from the last year, videos where views exceed subscribers, and off-platform signals like a viral tweet thread.

1:09:00 – 1:17:10

13 · Adapt proven ideas and watch the timing

Take inspiration from proven titles, thumbnails and topics and make them your own, then rinse and repeat what works. Interest shifts with seasons, trends, launches and the viewer's own journey.

1:17:10 – 1:23:20

14 · Cast a net, not a line

Topics with bigger audiences raise view potential: an obscure player loses to Luka Doncic, who loses to Steph Curry, who loses to the whole NBA season, which loses to a weird new basketball that interests all sports fans. Start with niche viral: reach your whole niche.

1:23:20 – 1:32:05

15 · Find the best angle

Three titles for the same belly-fat video (science, fear, authority) all work. Write at least two real angles, validate them, and use click triggers like desire, fear and curiosity. Two focus-mode videos with the same content: the 'so it doesn't ruin my life' angle got 194K views on a smaller channel versus 15K.

1:32:05 – 1:35:30

16 · The ham and the garlic

A story borrowed from Alex Hormozi: the dog only takes the garlic it needs when it's wrapped in ham. Packaging is what the viewer wants; the content is what they need.

1:35:30 – 1:45:50

17 · Appeal to people who don't know you yet

A million-view video reaches mostly strangers, so packaging must work for someone who has never heard of you. Add credibility (did it for 90 days, worked at REI for 12 years, the healthy aging doctor), use authority hijacking with famous people and brands, and chase novelty, the purple cow.

1:45:50 – 1:52:50

18 · Simple packaging, retention and the right order

Three elements or fewer, pass the shrink test, let title and thumbnail work as a one-two combo, keep titles short. Deliver value and cut fluff for retention (top 10% hold 82% at three minutes, median 62%). Order: ideation, title, thumbnail, script, shoot, edit, upload, boost, analyze.

1:52:50 – 2:01:44

19 · How niche is too niche

Viral videos chase a large addressable market and grow the brand; specific dog-whistle videos call out the ideal buyer and convert. Pick based on goal. To grow a business, make one specific video out of every three, aimed at the overlap between your niche and your buyer.

Atomic Insights

Lines worth screenshotting.

  • Forty thousand views on one YouTube video produced $37,000 in sales, so a business channel can win long before it looks big.
  • A creator with 130 subscribers closed a $3,000 course sale from YouTube because the right single viewer found the video.
  • Instead of selling in every video, put the whole pitch in one long training video and link every other upload to it.
  • Most social posts die within days, while a YouTube video can jump from 2,000 to hundreds of thousands of views a year after upload.
  • Unedited phone, whiteboard and screen-share videos regularly get more views than their channel has subscribers.
  • The two-hour YouTube week puts more minutes into choosing the idea than into editing the video.
  • The first two hires for a growing channel are an editor and a thumbnail designer, before any strategist or manager.
  • YouTube's homepage recommends channels with under 200 subscribers, which means subscriber count isn't what's holding a small channel back.
  • People click whatever is most interesting to them right now, which is why a messy thumbnail with an overlong title can hit 11 million views.
  • Showing every app on a 'five apps' thumbnail removes the only reason to click; show the benefit and hide the answer.
  • Clarity beats curiosity when the topic is already wanted, like a beginner tutorial or a famous person's advice.
  • A competitor video that beat its channel average by 2 to 3 times is a validated idea you can adapt.
  • Two videos with identical focus-mode content got 194,000 and 15,000 views, and the winner promised a life not ruined by the phone.
  • A million-view video reaches mostly people who have never heard of you, so packaging built on your own name caps your reach.
  • Putting a role or a feat in the title, like 'I worked at REI for 12 years', lends credibility to a stranger instantly.
  • Hyper-specific videos convert best but get few views, so one specific video in every three balances reach with sales.
Takeaway

Packaging decides views, one sales video decides revenue.

WHAT TO LEARN

A small channel makes money when its packaging interests the right strangers and every video quietly points to one long training that does the selling.

03Why YouTube keeps paying you views
  • One long video can carry most of the selling, so ordinary videos can stay helpful and low-pressure while still feeding sales.
  • Long YouTube videos keep earning views for months or years through search and browse, unlike posts that die within days.
04You don't need millions of views
  • A business channel needs the right few thousand viewers, not millions: 40,000 views on one video produced $37,000 in sales.
  • A channel with 130 subscribers can still close a $3,000 sale when the content reaches the exact person the offer is for.
05The YouTube sales funnel and the YouTube VSL
  • Build one 15 to 45 minute training video with case studies and a hard call to action, then link every other video to it.
  • Viewers buy after they know, like and trust you, and trust comes from time spent watching, which long video provides at scale.
  • With enough videos published, plain description links on regular videos start converting because binge-watchers already trust you.
06The two-hour YouTube workweek
  • Good on YouTube is subjective for experts: unedited phone, whiteboard and screen-share videos routinely outperform their subscriber counts.
  • A two-hour week works when time is front-loaded: 15 minutes on the idea, bullet-point scripts, and a light trim instead of a full edit.
  • Pick one low-effort format (talking head, podcast style, whiteboard, screen share, slides) and skip challenge or storytelling productions.
07Level three: first two hires
  • Hire an editor and a thumbnail designer before anyone else, because those two buy back the most time and views per dollar.
  • Spend the hours saved by hiring on ideation, titles and a thumbnail concept, all decided before you write a script.
08How small channels get recommended
  • YouTube's homepage recommends channels with under 200 subscribers, so a small channel's ceiling is the packaging, not the subscriber count.
  • Recommendations, not search, drove a brand-new channel from four views in week one to 1.5 million on its second video.
09Packaging first
  • Decide the title and thumbnail before making the video, and only make it if that package would earn your own click.
  • If nobody clicks, the quality of the video never gets tested, no matter how many hours went into it.
10What actually makes people click: interest
  • People click whatever is most interesting to them at that moment, which is why messy thumbnails with long titles can pull 11 million views.
  • Good titles and thumbnails work only because they raise interest, so judge packaging by how much it makes a stranger want to know.
11Curiosity vs. clarity
  • Curiosity comes from hiding the answer and showing the benefit, so never put the full list of tools or tips on the thumbnail.
  • When people already want a topic, like a beginner tutorial or a famous name's advice, plain clarity outperforms clever curiosity.
12Finding topics your audience already watches
  • The Studio 'what your audience watches' panel is a live list of topics your viewers already click on.
  • Competitor videos over a month old that beat their channel average by 2 to 3 times are validated ideas worth adapting.
  • Videos with more views than their channel has subscribers prove YouTube is pushing that topic to new viewers.
13Adapt proven ideas and watch the timing
  • Adapting a proven title, thumbnail or topic and making it your own is standard practice, from small channels up to MrBeast.
  • Interest moves with seasons, news, product launches and where viewers are in their own journey, so timing changes a topic's value.
14Cast a net, not a line
  • Broader topics raise a video's view potential: a famous player beats an obscure one, and the whole league beats any single player.
  • Aim first for niche viral, a video every person in your niche would care about, before chasing mass appeal.
15Find the best angle
  • Write at least two genuinely different angles for every idea (science, fear, authority), not two wordings of the same title.
  • The same focus-mode tutorial got 13 times more views on a channel one-ninth the size because it promised a life not ruined by the phone.
16The ham and the garlic
  • Package the video around what the viewer wants and put what they need inside it, the way garlic goes down wrapped in ham.
  • If an audience isn't interested in the technical topic itself, keep it out of the title and lead with the result it produces.
17Appeal to people who don't know you yet
  • Before publishing, look at the title and thumbnail as a stranger would, since a million views means hundreds of thousands of strangers.
  • Borrow credibility in the title with a role or a feat, like 'I worked at REI for 12 years' or 'I took fish oil for 90 days'.
  • Famous people, brands and genuinely new developments pull strangers in because the interest in them already exists.
18Simple packaging, retention and the right order
  • Keep thumbnails to three elements or fewer and check them at phone size, enlarging anything that gets hard to read.
  • Retention rises when the fluff is cut and the value arrives fast, and heavy editing is not required to get there.
19How niche is too niche
  • Broad videos grow the brand and bring strangers, while specific dog-whistle videos call out the buyer and convert at a higher rate.
  • To grow a business, make one specific video in every three and aim it at the overlap between your topic and your customer.
  • Going all-in on hyper-specific videos keeps a channel stuck near zero views; the broad videos feed viewers into the specific ones.
Glossary

Terms worth knowing.

VSL (video sales letter)
A long video that walks a viewer through a problem, proof and an offer, ending with a direct call to buy or book. A YouTube VSL is the same thing published as a normal YouTube video.
Packaging
The combination of a video's topic, title and thumbnail, everything a viewer judges before deciding to click.
Outlier score
A ratio showing how many times more views a video got than that channel's typical video. Browser tools like vidIQ display it next to each video.
VPH
Views per hour, a measure of how fast a video is gaining views right now, used to spot topics that are currently trending.
Browse traffic
Views that come from YouTube's homepage and recommendation feeds rather than from search or external links.
Click trigger
An emotional pull built into a title or thumbnail, such as desire, fear or curiosity, that gives a viewer a reason to click.
Authority hijacking
Using a famous person or well-known brand in a title or thumbnail so the existing public interest in them carries a video to new viewers.
TAM (total addressable market)
The total number of people who could plausibly be interested in a topic or product. Broader topics have a larger one and more view potential.
Dog whistle content
A video whose title calls out one specific type of person, such as life insurance agents, so only that audience responds strongly.
AVL
Audio, video and lighting, the basic recording setup that has to be ready before filming.
Resources

Things they pointed at.

01:00productContent Academy free Skool community ↗
18:15bookGary Vaynerchuk, 'jab, jab, jab, right hook'
21:54channelDan Bolton (coaching business example)
23:40channelIman Gadzhi YouTube VSL example
27:44toolYT Jobs (ytjobs.co) ↗
28:00toolFiverr and Upwork
30:00channelSam Ovens whiteboard videos
44:50productVidSummit
1:03:30channelJames Hoffmann (coffee channel example)
1:03:48toolvidIQ browser extension ↗
1:32:16channelAlex Hormozi (ham and garlic story)
1:37:40channelThe Diary of a CEO
1:43:21bookPurple Cow by Seth Godin
1:49:54linkYouTube's Todd Beaupré on retention benchmarks
Quotables

Lines you could clip.

13:20
“If you have a business, you don't need a ton of views to make a ton of money. You really just need the right viewers to see your stuff.”
self-contained thesis→ TikTok hook↗ Tweet quote
18:04
“YouTube videos are not ads. People don't want to be sold in every single YouTube video.”
contrarian one-liner→ IG reel cold open↗ Tweet quote
47:35
“At the end of the day, if no one clicks on your video, no one's going to watch.”
blunt and universal→ newsletter pull-quote↗ Tweet quote
54:20
“More interest equals more views.”
four-word rule→ TikTok hook↗ Tweet quote
1:17:25
“How can you instead cast a net into the ocean?”
visual metaphor with a clear before and after→ IG reel cold open↗ Tweet quote
1:34:00
“So packaging your YouTube videos is what the viewer actually wants. You're giving them what they want, but then the content is what they need.”
payoff of the ham-and-garlic story→ newsletter pull-quote↗ Tweet quote
1:30:27
“It's not about subscribers anymore on YouTube.”
short, provocative claim with proof attached→ TikTok hook↗ Tweet quote
1:39:35
“Imagine you don't know who you are. Meaning you're a new viewer.”
memorable instruction→ IG reel cold open↗ Tweet quote
The Script

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metaphoranalogystory
I got this award for making $100 ,000 in 74 days. And I did this with $0. I had no money to spend on ads.
All I had was a YouTube channel. Now, I didn't have a million subscribers. I didn't have 100 ,000 subscribers.
At the time, I just had like 6 ,000 subscribers and I had something to sell. Fast forward two years later, I've now been able to help hundreds of business owners make as much as $100 ,000 a month straight from YouTube, all the way down to helping people make their first $10 ,000 a month straight from YouTube. So whether you're a business owner just getting started or you're already crushing it with ads or maybe LinkedIn or Instagram, and you wanna use YouTube to actually get more leads, get more sales, but also build your brand, this video and this training is gonna be perfect for you.
Throughout the video, I'm gonna show you how to actually build a YouTube sales funnel that could make you 50 to $100 ,000 a month, but I'm also gonna show you how to actually get views and what's working right now in 2027. And I'm even gonna break down how you as a busy business owner can make videos in just two hours a week.
This is a long video, so I've put some timestamps down in the description. And while you're down there, you should click the link to join our free school community. It's a bunch of business owners who are looking to get sales on YouTube and also build their brand on YouTube.
So I'd love to see you inside the Content Academy school community. But for now, enjoy this video and I hope you like it. If you don't know who I am, my name's Nolan Maltz.
I have... the cutest family in the world. This is my son, Luca.
He's our firstborn. And this is my wife, Madeline. This is our second born, Hudson.
And this is my dog back here, Willow. And we live in Washington. And this is my whole world right here.
So that's my family. Now, a little throwback. I've been on YouTube for a long time.
Me and my brother, who I think is here, would make videos. Austin's holding this camera. uh youtube videos and actually we were putting them on facebook first but we just filmed funny videos this was called how to dance like a molt please don't try and search and find this video i don't want to get embarrassed um but i had a student in the content academy asking like how do you know so much about youtube and cameras and lighting and all this stuff and i was like i've been doing this since i was a little kid i've been making videos for a long time as the years went on i got a little more serious with my videos and i started talking about um hold on let me see here also give me a thumbs up if you guys can also see my screen in the chat i just want to make sure you guys are seeing my screen as well but um awesome so this is me with a little bit of long hair um and i think i was just out of high school And I started a video business and my backgrounds in video.
I was doing wedding films. And then on YouTube, I was sharing how to make cinematic video, how to do lighting, how to do audio, what kind of gear to buy. And I was doing that on my YouTube channel and started making a little bit of income.
At one point, I was making like $2 ,000 a month, just passive income on YouTube. And I was doing this just out of high school. And even in high school, I was making some of these videos a little more educational.
And then I got married at 20 years old, super young to the love of my life, Madeline. And we moved to California and actually went to go pursue filmmaking because I wanted to be a filmmaker. And I started working on sets on TV shows and movies at Sony, the lots at Sony and different like Netflix movies and stuff.
It was like a dream come true coming from a small town to go on set on a movie set. At the same time though, I'm in California. I start working with some different YouTubers.
This is now my really good friend, Marcus Johns. He was one of the large, I think it was the first Vine. person on vine to hit a million followers on vine.
So I started helping him. And even I think we did one or two videos, maybe with his wife's channel and we were making YouTube videos and I was filming these shooting, you know, shooting, editing, doing thumbnails, helping with titles and just all sorts of. fun youtube stuff with marcus after i was doing it for so long i was doing with him i was helping with with some instagram content and um shortly after that started working at think media and um This was my first video, which was almost five years ago now and started a lot of you maybe know me from Think Media.
And so I was posting content here. I was hired on actually before this even to just film and edit for the YouTube channel. So I would show up, record events and edit videos and edit YouTube videos.
And then I started making content, teaching about cameras because I was doing it for so long. So I do that for a long time. I kind of, you know, through the company, end up becoming creative director and leading the content team on the creative side.
you know, with thumbnails, ideation titles, like YouTube strategy that ended up being kind of my place in that business was just helping with the creative and YouTube strategy for think media. I think I came on at 500 ,000 subscribers. They now just crossed 3 million and, um, learned a ton working at that company about making content.
And I made two videos a week for years myself. I would script them. I'd shoot them.
I'd edit them. all myself. And then eventually hired on an editor.
We hired on more of a team and I started to just, you know, be the creative director, but also shoot content, which was a lot of fun. At the same time, I start a faceless YouTube channel in the NBA niche. And I take kind of everything I'm learning about YouTube.
And I'm like, you know what? Could I do this with a small channel? If I had zero subscribers, I started over.
People didn't know who I was. Could I do this? First year, get 20 million views and only about 22 videos.
This is what I'm doing on the side after working my job at Think Media. I'm just having fun making YouTube videos. I'm making an extra $60 ,000 a year just in AdSense.
And one of my videos goes viral. Mr. Beast actually saw this video, which is kind of cool.
And it was also featured in Patty Galloway. I don't know if anyone knows Patty Galloway. He's an awesome YouTube strategist.
He features that video in his newsletter. And people are kind of talking about this like viral video on the small channel. And this is not YouTube shorts.
By the way, what I showed you, these are YouTube long form videos. That's why I'm making money with these videos, which is awesome. So this video makes me like 14 grand in two weeks.
I'm working with other clients. I'm helping them get results. And in February, 2024, I get fired from my job.
I then launched my business in April, 2024, which is the content Academy. We then cross a hundred thousand dollars cash collected July 1st, 2024, which was super cool. And, you know, me coming from a small town, my parents are pastors.
My brother's a pastor. My sister went to Bible college. She married a pastor.
You know, I, no one was like entrepreneurs in my family. So it was a little bit scary for me to be honest with you. And so.
Crossing $100 ,000 for me was just like really, really a cool accomplishment to have happen just because I didn't know what was possible. And now I really feel like I get to live the dream life. I'm not just saying that.
I love what I get to do. Every single day I wake up and I obsess about YouTube and content creation. And it is truly my passion.
you know, and kind of moving over from filmmaking to YouTube has just been like the perfect blend of both worlds. And so now, yeah, I can help people go on YouTube and grow their businesses with YouTube. And one of the reasons I love YouTube so much is the other social media platforms.
If you look at this timeline from like left to right, basically you get an initial boost in those first couple of days and then it like tapers off. Right. And this is the same for LinkedIn.
Instagram reels X and even email, right? It kind of, they kind of die off over time. But what I love about YouTube is when you post, you get that initial boost, just like you do on all these other platforms.
But over time, as the timeline goes further and further on, you can continue to get more views. And this is what's really, really powerful about YouTube. And so sometimes you might post a video and it tanks.
But then like 50, 60 days later, it just skyrockets. And YouTube actually, if you're making good, valuable content and you got a decent title, a decent thumbnail, YouTube will actually promote this. I had a friend who started a channel.
Literally, it was a year later. The video went from like 2000 views to hundreds of thousands of views. And it's just kind of funny the way YouTube works.
But I love this, right? YouTube will keep giving you views and it stair steps over time. And by the way, this happens with search, but this also happens with browse and recommended.
And so this video is from, is that from this video? Yeah. So this video was posted almost a year ago and it's still getting 344 views every 48 hours, which is super cool.
You can see browse and search. Now, my brother, who I was talking about earlier, I when I was learning this YouTube game, I was I was like, OK, Austin, let's make a YouTube video.
Let's find a search term that you can make a video on. And he was a youth pastor at this time. And five years ago, we made a video.
He made the video. I just kind of helped him come up with an idea. I was like, here's what I learned.
Try this. And you got a million views. And this video was five years old.
And here's the cool thing. I took this screenshot maybe, let's see, in April. So a couple of months ago, but.
4 .6 thousand views just a couple months ago he's still getting 4 .6 thousand views on a video that is five years old like this blows my mind and this is why i absolutely love youtube so my content strategy for my business and something i want to show you guys and encourage you guys to think about is putting maybe youtube first and what that looks like is actually creating youtube content And then repurposing it into all sorts of other content.
So you can turn this into Instagram reels, into YouTube shorts. You can turn this into threads, whether you have a VA do this or you use AI to do this. There's different ways to repurpose all this content.
Same with Facebook posts, same with email. We actually. that's what we're doing now.
Uh, Vivek here, uh, he's the COO of content Academy. And so if you see Vivek in the chat, maybe you can just say, Hey, in the chat, that's our COO. He is just, um, he's awesome.
I could talk about him for a long time, but I won't, I'll get back to it, but he's the best he's in the chat. If you have questions, he's going to be helping answer those. And, um, he's repurposing my YouTube videos now.
into, and we're working on LinkedIn and working on some other things, but like our email newsletters, it took me like 10 minutes to make it or five minutes to make it. Cause we just use AI to turn our YouTube transcripts into newsletters, which is super, super powerful. Um, and you can do this for all the social media platforms.
The truth is though, most entrepreneurs and most people, when they're starting on YouTube, they, they overcomplicate it. And so I want to share with you guys how to really simplify YouTube and make it easier, right?
Like YouTube on easy mode, especially if you're an entrepreneur, an educational channel, I want to show you how to get views and just to, we'll talk about how to, how to simplify this when we get to the two hour work week. But first I'm going to fly through this. There's a disclaimer, which is these YouTube strategies will get you views, even if you have a small or a new YouTube channel.
So this student below literally had four videos on his channel. When we first met, he was getting 400 views max. Just one time.
And he had under a thousand subscribers. His next video got 36 ,000 views. And he said, Hey, I got 36 right out the gate from your feedback.
I literally was just like, dude, change this with your title, change this with your thumbnail. Your videos are great. They're fine.
But, but you're missing the mark on this whole title thumbnail game. And we'll get into titles and thumbnails. And he ends up getting 36 ,000 views on his next video on a small channel.
And then same thing with Johan. I helped him get his first million views on a video simply by following my strategy. And he had less than 4 ,000 subscribers.
He said he followed my strategy advice. One of his videos went viral with a million views. Over the past couple months, I've been helping my students.
These are screenshots of their results. And it's been amazing to see just a ton of results that we've been able to get. I think most of these are from just this last month.
And I even have more and people will, you know, not all of them are screenshots, but people are getting one out of 10 videos, which means they're best performing videos. And the beautiful part about all this is if you have a business, you don't need a ton of views to make a ton of money. You really just need the right viewers to see your stuff.
Right. It's like an ad. You just need the right traffic.
You need the right viewers to see your stuff. So in April, 2024, when I started my business, I posted one YouTube video. I got 40 ,000 views on my video and we made $37 ,000 funneling that traffic to my business, which was insane.
In June, I had a couple of videos before this, but you can see, I wasn't even posting very consistently. I had one video at the beginning of June. 50, I think I did have one video right here that I ended up deleting where I just kind of talked about my offer that got 6 ,000 views, but that's included here in the views and 51 ,000 views in June.
And that led to $53 ,000 collected in June. So you really don't need a ton of views to send traffic if you know how to get the right viewers. And so we're going to break that down.
And the students inside the Content Academy are getting views. They're getting one out of tens. These are screenshots from their stuff.
And Johnny said the last three videos have been one out of ten for him. They've been his best performing videos three times in a row, the best performing videos. And they keep getting better.
400 views, 795 views just within the first few days. Now, remember. I would love to look at what these views are at in like three months, six months, a year from now.
And you can imagine how that just compiles for their channels. But the fact is they're not getting a ton of views, but YouTube's recommending their content because they don't have a ton of subscribers, but YouTube is pushing out their videos and finding the right viewers, which is really, really cool row inside the community.
His, he started. And a lot of people, they come on, they don't have any videos posted when they join the Content Academy. He posted his first video.
And what's really cool is he got his very first booked appointment from posting his first YouTube video. And Anuta got her first, I just, I think she said this like this week, she got her first $3 ,000 plus course sale from YouTube. That is amazing.
Like literally just the right viewer watched her stuff. And $3 ,000 she was able to sell into her program. And guess what, guys?
She doesn't have a ton of subscribers. 130 subscribers. And she made $3 ,000 from her YouTube channel because she has a business.
And that's why I'm so excited to talk to you guys today. And I call it the YouTube sales funnel. And it's how to actually turn viewers into buyers.
And I'm going to show you exactly how to do this. I'm going to give you practical stuff. I want to give you real practical tips that you can use to get more views.
And so if you're enjoying it so far, if you feel ready, my goal is to convince you this is possible. You guys like this is working for people. Let me know in the chat if you're ready for this.
But we're going to jump into the YouTube sales funnel. Ed, Derek, people are ready. Amazing.
Awesome. So research shows. And also, Rick, let me get to this real quick.
Said, do you have a roadmap for a person who's not started channel yet and is ready to get started inside my program? I do. I can share that a little bit later, Rick, but we have a YouTube roadmap where we help people go from clarity and then the foundations and then getting into monetization and and then into basically the viral YouTube framework, which I go over a little bit today.
But I do. So for people just getting started. we have that roadmap for them as well.
So research shows that people are more likely to do business with somebody that they know, that they like and trust. So there's these three things that I want you guys to think about when you're making content is how can you get new viewers? How can you get people to know about you?
How can you get people to like you? And how can you get people to trust you? Well, to get people to know you, you really just need to get views.
But if you want people to like you and trust you, It's not as simple as just getting views. You actually need to spend time together.
So in order to do this, to know you like you and trust you, and then in order to actually buy from you, the other part of this is once they do that, they also need to be aware of what you're offering. You actually have to say, hey, you can buy this. You have to make an offer.
At some point, you're going to have to sell to your audience. You're going to have to make an ask. You give, give, give, make an ask.
But the thing is, YouTube videos are not ads. People don't want to be sold in every single YouTube video. So you shouldn't try and sell someone in every video.
You know, Gary Vee says, jab, jab, jab, right hook. That's kind of the idea here. And I think there's a better way to do this, which is you create one video on your channel.
And this is what Ro did. Okay.
I technically did this. Mine was a little bit different because I was in a different situation, but I am creating this as well. In August, I'm creating my version of this, which I can share with you guys and I'll share all my scripts and frameworks that I use for that.
But create one video on your channel. It's going to be 15 to 30 minutes plus. You're going to share what you do.
You're going to share who you are. You're going to share some case studies. And then there's going to be a call to action at the end.
And at this point you can sell on this one YouTube video. That's more of a long form training. Think of it as like a free class, a free, almost like a free mini course on your YouTube channel, super valuable, but then you sell super hard and you just did this on one video.
So we're going to call this one video for this example, a YouTube video sales letter. People here are familiar with a video sales letter. This is putting a video sales letter, but on your YouTube channel for one video.
So the YouTube sales funnel, this is one way, right? There's other ways to do this, but this is one way for you to make more sales without having to be super salesy in every single video. So here's what this actually looks like.
You're going to create this YouTube VSL. This is the logo we're going to use. You're going to create this and it's going to be that long form training with a hard call to action.
And again, this is what Ro did. That first video he made, he just decided to do that YouTube VSL. So he made this YouTube VSL where he did the long form training and he made an offer to the next step.
Whatever you might do, book of sales calls, maybe you just sell low ticket membership. You could send people to your school community, whatever it looks like for you guys, you can do that. But let's go to this next slide, which is this.
As you start making more content, You are then going to send that traffic to your YouTube VSL. So these are just regular YouTube videos.
This is more of your long form training and you're going to send traffic here. So that way in these videos, you don't have to be super salesy. So your YouTube videos are going to send to your YouTube VSL where you make that offer.
And from there, you are going to book a sales call. They're going to buy your course, whatever it is that you're selling. your agency, a lot of people who are joining to, you know, once they're ready to monetize, we have photographers, we have people in music, we have real estate agents, whatever you want, like to sign up, join your newsletter, whatever it is, this is just a great strategy to do it.
But over time, when you produce enough content, your regular YouTube videos too are going to sell. You literally could just put links in your description on your regular YouTube videos and people are going to buy as you do that. And the reason for it is because they know you like you and trust you just from binge watching and spending so much.
much time watching all of your videos. They end up trusting you. And here's what I would recommend if you don't have a ton of videos on your channel yet, and maybe you only have a couple of videos or maybe you have none.
What you could do is. just start with a YouTube VSL and a few regular videos, and then send that traffic in those first videos on your channel. This is what road did to your YouTube VSL.
And the goal for this is these videos is where they get to know you. These are going to be a little more viral, a little more general. This is going to be very specific where people are then going to watch the long form training.
Maybe this is an eight minute video, a 10 minute video, a five minute video. This is like a 45 minute video. Once they get here, they like you, they trust you.
So how do you actually pull this off? And actually, one of my business coaches, Dan Bolton, does this for his business. He has a coaching program.
He's making $100 ,000 a month profit. And this is one of the strategies he uses. And I was listening to this podcast from him.
And he said, even though I haven't uploaded to YouTube in 90 days, I still get inbound leads every single day. It's the most passive lead generation source I've ever had. So we're seeing a guy making 100K a month with a small YouTube channel.
I think now he's under 4 ,000 subscribers and he's making a ton of money and he's utilizing YouTube and content. So here's the goal is to do this, right? You're going to get more time with you if you have a YouTube VSL, long -form training.
They're going to get to know you more. It's going to build your credibility. You get to share case studies.
You get to share testimonials. You can explain how you can help them. And then the beautiful part is you can ask them to take that next step in this video.
And so most of you guys have this converting part down. You know how to convert people. You have your sales call set up, whatever it is.
If your business is set up, you have something you're doing here. It could be a webinar. It could be whatever it is, but you're converting people.
Most people though need to figure out how to attract new audiences. Maybe you're running ads, but here's the beautiful part. YouTube can actually get views and then you can actually build trust and nurture them all on YouTube.
I show people how to make YouTube videos that can go viral, that can get a ton of views, build up your brand, and then it can build trust by sending them to something like YouTube ESL. Or as you start posting a ton of content, just all your YouTube videos, truly, they get views, they build trust, and it does both. And so we've seen people do this before.
Iman Ghazi, he has 1 .7 million views on this video. What you're going to notice is every single one of these videos here are sending to the same exact link down here video. And I'm going to show you what this video is, which is you see all these videos.
pointing exactly to the same link. And that video goes to this. This is his YouTube VSL, 8 .4 million views on his YouTube VSL, where he makes an offer.
And in that video, it's just a simple link in description to take that next step to join his course program. So the beautiful part about this is it's 38 minutes long. It builds trust.
It targets his ideal customer with the title and the content. So he's helping beginners, right? His course is helping beginners create an online business and he's targeting them.
And then he's getting more views by linking all this traffic to this video. And then this video is getting more and more views as it goes on. And then he has that call to action at the top link in the description.
And then here you can see at the end, he has the screenshot and he's like, Hey, you can join right here. Links in the description. This is what it looks like for him.
And this is what it looks like for Roe and the people in our program is we're attracting people with content that gets views. We're sending them to a good training video. So you don't have to be super salesy in all these videos.
you then can be salesy in this video and you're providing a ton of value. It's kind of like this webinar. Like I'm not going to lie to you.
I'm going to sell you on the content Academy because I want you guys to join. But what I'm trying to do is just give you a ton of value for free. And whether you want to join later or not, that's totally cool.
You at least can leave this webinar, hopefully going, this was worth my time. And I want to. keep hanging out with Nolan, watching his content.
And over time, we just get to spend a ton of time together. And then you can make an offer and convert. And that's essentially what I've done as well.
Okay. What we're going to do now is I'm going to talk about the two -hour YouTube work week. And then we're going to do a giveaway.
And then we're going to talk about the viral YouTube framework. That was like super businessy right there. I know there might be some people who don't even have their businesses ready yet.
This could still be super beneficial for you. This second half of the training, if you're trying to think about what business model to do, what course to make, what coaching program. But hopefully you guys are enjoying this so far.
I'm in the chat and. Um, yeah, let me know if this is cool so far. And if you're excited for the two hour YouTube work week and I'll just get right into it.
Teresa congrats a hundred thousand subscribers on YouTube. Nice work. Awesome.
Okay. Here's a two hour YouTube work week for all us busy people out there. You've probably seen this before where there's three kind of different circles and they say you get to choose two.
You can't have all three. So you can choose good, fast or cheap. Now, the issue is if you want it to be good and you want it to be fast, meaning the two hour YouTube work week, if you want to get it done quick, it's going to be expensive if you want it to be good.
Now, this means you're probably going to have to hire a team or an agency and you are just going to do what only you can do. So you're going to be on camera. You're going to shoot content.
And you're going to hire someone to come up with video ideas, thumbnails, titles, scripting, editing, uploading, publishing. And then literally two hours a week, you're just going to show up. You're going to shoot videos and the rest of it is going to be done by someone else.
And you're going to get really good videos and it's going to be quick for you, but it's going to be expensive. And so there's another way to do this that I'm going to show you guys. But first of all, if you do this, it's going to cost three to $10 ,000 a month for your agency.
And if you hire this in -house, it's going to cost $1 ,600 to $6 ,000 a month. If you're hiring people, I recommend ytjobs .co. That costs a little bit of money, but it's worth it.
And then there's Twitter and there's Fiverr and Upwork. We also have a database in our program that people use if they're trying to hire in -house. But this is, no matter what, it's going to cost you.
So that's going to be expensive. So I want to show you guys if you're, that's one option and you totally can do that, right? If you have the money to do that, just do it.
And there's a lot of good agencies out there. But for those of us who maybe are just getting started, we're a little bit more of a beginner. We don't want to just commit to spending $10 ,000 a month on our YouTube channel right now.
What you can do is make it fast. You can make it cheap, but then it's not going to be good. But here's what I want to shift for you guys today, which is most people think of good on YouTube as Mr.
Beast edits, Iman Ghazi edits, super fancy stuff. And I want to show you that good is actually subjective. And so I've talked about this in a previous video, which is level one and level two videos.
Basically, level one is like no editing. Level two is slight editing or even just having some sort of having some sort of, hold on, let me correct that.
Level two is having some sort of visual aid. Level three is like more heavily edited. And then four and five gets up to like top tier YouTube editing.
And I want to show you how these level one and two videos can still get you in front of the right viewers to make you a ton of money. Let's go over here. Here's some screenshots of some views.
300. And 18 ,000 views two months ago, he's got 8 ,000, less than 8 ,000 subscribers. And it just shot on a phone.
And this is a level two video. He's just showing you maybe even level one. It's no editing shot on your phone, but he's getting a ton of views.
Same with this video, 346 ,000 views three months ago, less than a hundred thousand subscribers. So he's getting more views than subscribers, no editing shot on a phone with a nice microphone. And he's just sharing about his business.
Same here. sharing about his business, sharing some stuff. And it's a screen recording.
140 ,000 views one month ago, 40 ,000 subscribers. So YouTube is giving you views. Even if you don't have crazy editing, maybe you've seen some of Sam Oven's videos.
These are some old school videos four years ago, but he was just, he was kind of the OG whiteboard video guy and he was giving you a ton of value. This is an hour and 24 minute long YouTube video and there's no editing and he's just writing on a whiteboard and he's getting. the right viewers to his stuff.
This is very simple editing kind of video podcast style, just talking to the camera. It is 25 minutes long, 294 ,000 views, and it's posted a year ago. Now I've done this too.
This video has zero editing, has 50 ,000 views. This video has zero editing, has almost 67 ,000 views, and it's continuing to get views every 48 hours. This video...
basically no editing but very slight editing and it has 15 000 views and i have how many subscribers do i have i think i have like 16 000 subscribers now but at the time i had like 9 000 subscribers and i was just youtube is just giving me more views than i have subscribers because i'm making the right kind of content with the right framing and packaging and I'll talk about that.
And then this video I just posted the other day already has 20, almost 22 ,000 views every 48 hours. It's getting 6 ,000 views every 48 hours and no editing. I mean, slight editing.
I think I took out some of the ums and ahs, but literally no crop ins, no crop outs, like nothing. It was pretty, pretty basic. So I want to show you how you can do this.
in two hours a week on your own by making simple YouTube videos that don't have to be super complicated. Hey, real quick, if you're a business owner and you're looking to actually get sales from YouTube and build your brand on YouTube, I have a free school community literally just for that. So check it out.
There's a link in the description. There are video ideas in there. There's also a free mini course on how to grow on YouTube.
All of it can be found inside that school community and we'd love to see you inside there. All right. Back to the video.
And I also want to say over time, you can get better and you can like, I'm going to hire a good editor and spice some stuff up, but you don't have to get to get started. You don't have to do that and you can still get good results. And so here's what this looks like.
Two hours a week. Here's the timeline. 45 minutes you're going to spend on pre -production.
This is the order of how I would do this. And you can see I'm going to allot more time to what I think matters more. And so we'll cover this video ideation.
I want you to spend 15 minutes finding a good video idea. Most people will spend two minutes doing this. I want you to spend 15 minutes doing this.
And then I want you to spend five minutes coming up with like three different titles and then just choose the best one that you think is the best. Then you're going to spend 20 minutes scripting it out. Simply bullet points.
That's what I did. Just make some bullet points. You can script a hook.
And as a bonus, I'll be emailing you guys after this, my hook and script templates that you guys can use. So I'll share my hook framework with you and my script template that you guys can use. I'm not going to get into that now.
You can check that out afterwards. Just check your email. And then you're going to set up your...
audio, video, and lighting. If you don't have that set up yet, go put your phone in front of a window, do whatever you got to do. You can just film on your phone five minutes.
Then we're going to move into production. Here's how you do it in 30 minutes. You could either live stream and then, or you could do a video podcast.
You can do talking head. You can get a whiteboard. You can do an iPad drawing.
You can do a screen share, or you can do slides. These Are the types of videos I want you to make.
If you only have two hours a week, don't try and make crazy 30 day challenge videos. Don't try and make crazy Mr. Beast videos or crazy storytelling videos.
Keep it super simple. You guys are business owners, entrepreneurs. You're in the education realm.
Focus on just providing some value and pick one of these, whatever fits your, I kind of like video podcast style more, which you could just consider that maybe talking head, but cause I don't have a podcast and that's what I like to do. Okay. Then once you spend those 30 minutes filming.
you are going to do a light edit on it. 25 minutes. You're literally just going to trim the ends and chop out any spots where you really messed up and had to restart.
And you can do that in 25 minutes. You're then going to spend 15 minutes on your thumbnail and you already have your title done. And then you're going to spend five minutes uploading.
Now, eventually, I want to show you guys how to level up and to make better content. That's going to work for some of you, especially if you can figure out how to do your titles and your thumbnails really good. And we'll break that down later.
You can get views doing that two hours a week, making those simple videos, making them valuable and making them for the right audience. But eventually I want you to level up to level three. And this is where you're going to hire a small content team.
So eventually what I recommend is hiring an editor and a thumbnail artist first. And you can actually get an editor for like a hundred dollars a video, even cheaper, to be honest. A lot of people on our database inside the Academy, you can hire them for like.
honestly, anywhere from like $40 a video to 150, obviously more as well too. But there's some good editors in there for pretty cheap. And then for thumbnails, you can actually find people.
We have people for like five bucks and they're like, I've used some people for five bucks and they're actually pretty good, which is kind of mind blowing to me. But realistically, I'd say 10 to $25 is going to be a good thumbnail. If you want a really good thumbnail, $50 plus, you're going to get a really good thumbnail again, depending on where they're from and all that stuff.
But Those are my first two hires because it's going to help you get way more views. And then once you do that, now you're just spending a little bit of extra money.
You can get better content. And this is what it looks like. You can spend more time on video ideation.
So I want you now to spend an extra five minutes on video ideation. And your takeaway here should be it's because video ideation matters so much. researching what's working, researching what's getting searched.
I break this down later in the training, so just stay tuned for it. But you're going to spend 20 minutes doing that now because it matters more. You're then going to spend 10 minutes coming up with the title.
And honestly, I would just pair these together. Title, video ideation, kind of the same thing. When I'm doing it, it's basically the same thing.
But you're going to spend 30 minutes doing that. Before scripting your video, keep that in mind. Then...
You're going to spend now an extra 10 minutes, which we didn't do before coming up with some sort of thumbnail idea. You don't have to make your thumbnail, but you should know kind of what the thumbnail is going to look like and what kind of text is going to be on the thumbnail. And you're going to do that before scripting.
Once you do that, you've now spent 40 minutes out of your two hours doing this and literally just spending 40 minutes. out of the two hours is going to help you get more views. If you do this properly, and I'll break down how to do this, you'll get way more views.
You're then going to script your video, same thing, right? 20 minutes, set up your AVL, five minutes. Then same thing here, production stays the same.
30 minutes, record your video. And then when it goes to post -production, you are going to... spend less time on post -production because you've hired some stuff out.
So all you got to do is upload your footage, five minutes. You're going to give a revision. You got to watch it, right?
15 minutes. It might be a 15 minute video, 10 minute video, give some notes. Then you're going to upload it.
You're spending less time. And that's now how you level up your videos to a level three. And if you want to hire somebody and you're not in the program, I recommend youtubejobs .co or honestly, you can find people on X by just searching in like video editors and looking for that.
I'm excited for this training. I have not shared this publicly yet, except for the people on the inside. At the very end, I share with this really cool strategy that I'm using that I'm going to give to you guys.
And I think it's going to be super, super helpful. Let's get right into this and we'll do some Q &A. Amazing.
So first, I want to start with this. What's the opportunity for small channels in 2024? And by the way.
This basically means if you have less than 100 ,000 subscribers, I would consider you a small channel. So this will work. Now, of course, you're going to see this and go, this will work for someone with over 100 ,000 subscribers.
Of course it will. There's probably little different tweaks and different things we look at on a bigger channel. I'm guessing most of you have less than 100 ,000 subscribers.
And I want to talk about the opportunity for you. even if you're starting from scratch.
Let's take a look at this. This is YouTube homepage. I took this last night.
What's amazing is you see this little video right here. I've never seen this channel before. So I think I've watched some of these videos and this popped up because I was searching for a fishing net thing.
But I was like, you know, I've never seen this before. I click on the channel and check this out. 198 subscribers and 106 videos.
Why is this important? It's important because YouTube is showing small creators that don't have a lot of subscribers. And this is the YouTube homepage.
So a lot of people are familiar with the subscriptions tab, right? You'll subscribe and maybe they'll check those subscriptions. Well, what happens when you have no subscribers?
And also what happens when people just subscribe to a ton of people and they don't really see when you post your next video? YouTube recommends content. And this is why, yes, YouTube is a search algorithm.
However, if you notice on search, I should have shared a screenshot and maybe next time I will. When you go on search and if you were to type in something, usually it's a little bit of larger creators at the top. And now when you scroll down, it will say other people have also watched blank.
And it's basically giving you recommendations. There's like less search and more recommendations. And then here on the YouTube homepage, these are just recommendations.
I want to teach you guys how to pop up right here. I want to teach you guys how to show up on YouTube homepage because if you're not here. you're not going to end up getting any views if you're not getting recommended by YouTube.
So I refresh the page again. It gives me new videos. And again, there's a few channels here I've never heard of.
I click on this channel. 21 subscribers with only 10 videos. So whether you guys have 21 subscribers, you have zero subscribers, you have 10 videos posted, or like the other guy, you have, what was it, 100 and...
six videos posted, but you're not getting a lot of traction. This is going to work for you. And what you need to do is you need to focus on YouTube recommending your content.
Now, again, like I mentioned, a lot of YouTube experts will say they'll end, they'll actually end the video right here. That's what you do guys. All right.
See you guys later subscribe. But it's like, well, how do you, how, how, how do you do that? Let's actually, let me actually show you how to do this.
This is exactly what I did with my brand new basketball channel. I scroll down to my oldest videos and what you'll notice is my first video gets 176 ,000 views. Now, within the first two weeks, I probably had like four views.
But then at like week, actually in the first week, it probably had four views. Week two, it had like 14 views. And then like by week four, it had a thousand.
And then week five, it had like a hundred thousand. And YouTube was promoting it and trying to find the right audience. based on some of the keywords and the description and the thumbnail and the title, my next video gets 1 .5 million views.
This is not through search. This is through YouTube recommendations traffic. And so my brand new YouTube channel is...
It blew up because YouTube was recommending content. And this is what I want to show you guys exactly how to do this too, like my students are doing. Let me know if this is making sense as far as YouTube recommendations.
What we want to have happen here is we want to make content where YouTube is going to recommend videos that you make to people that are going to be interested in watching those videos. And so it makes sense, right? It sounds simple, but when you actually think about how to pull this off, there's some more moving parts to it, which is what we're going to cover.
Now, here's the first thing I really want to touch on, which is focus on packaging first. Now, if you haven't heard anyone or me talk about packaging, what we're talking about is like the title and the thumbnail. And I usually tie in the topic as well.
So I go, your packaging is actually, think of your video as a gift. Inside of this package is maybe your, inside of it is the video content. The outside of the package, actually, let's rewind.
The gift analogy is terrible. Let's think of a storefront. Your storefront is your packaging, okay?
So if you were to open up a restaurant, And you have no sign and it looks dirty. It's old.
Your open sign is off. It just looks terrible. And you're not on a busy street.
You're out in the middle of nowhere. No one's going to come to your store because they're like, I don't even know what that is. It doesn't look good.
It looks like the food in there might have bugs crawling all over it. So I'm not even going to go inside. What you want to do is focus on.
The storefront, which is your title and your thumbnail, right? People are judging a book by its cover. And so on YouTube, you need to focus on this first.
Most people, they think of an idea for a video. They make that video because they go, oh, this would be an easy video to make, or I just want to make this video. And then later they make title and thumbnail last.
I'd love to know how many people in here do that because. Sometimes I still do that and I have to like slap myself and say, okay, we need to go, you know, let's not do that again. Um, but yes, guilty sometimes, whether you're doing it sometimes or all the time.
Um, I want to, I want to show you a different way here, which is thinking about your packaging first. And so I actually learned this from Mr. Beast.
Um, not that he like coached me. I just went to vid summit and he spoke. I've also just watched a ton of his stuff and studied his stuff.
Love or hate Mr. Beast. He is probably like, he's the Michael Jordan of YouTube.
Like he has, he has the most championship rings. Like he has the largest, the most subscribers, he gets the most views and, you know, he's doing something right when it comes to viral videos. And so, and.
also to say this too before i move on viral for you based on your niche could literally mean a thousand views i have some people in my program that are getting 200 views 300 views per video and she's selling her three thousand dollar course like with two to three hundred views because it's the right viewers and and so if she gets a thousand views that's like a viral video for her because it's so niche um so Keep that in mind.
I'm not teaching you how to get a hundred million viewed videos. What I'm teaching you is to maximize the views of your niche. Okay.
Just wanted to, that's like a disclaimer, I guess. Okay. So Mr.
Beast does this, right? He actually sketches out. He hired a sketch artist and they come up with the ideas.
They come up with a thumbnail concept and they come up with a title before they ever shoot the video. Well, He's spending millions of dollars on a video now.
And whether you don't have a lot of time and you're going to spend some time on your making your YouTube video, you want to make sure it's going to work. And in order to make sure it works, you need to make sure people are going to click on it in the first place. And so he actually spends the time before making the video just to come up with a concept.
And I'm not saying you have to make your thumbnails first, but what you need to do is have an idea for sure your title, for sure the topic or the angle, and we're going to cover all of this, and maybe even thumbnail inspiration. But having an idea of this first is going to help you actually go, yes, I should make this video.
And so I learned this from Mr. Beast. I tried it myself.
And what I did, this is what everyone should be doing. Get lots of ideas. Find the best ones.
Make your title and thumbnail first. Now, if that title and thumbnail is a binger, go ahead and now make your video. This is like something that is a huge shift that a lot of people need to make when they join the content academy because they're so used to doing it the other way around.
And when we focus on doing this, that's where we see these results. And at the end of the day, if no one clicks on your video, no one's going to watch. You could have the best videos of all time.
You could have spent out and trust me, I've spent hours and hours and hours making what I thought was a really good video. But guess what? No one was interested in that video.
So no one clicked on it and I got no views. So we want to focus first on getting people to click.
That's where it comes down to the YouTube viral framework. When it comes to going viral on YouTube, it all starts with getting people to click your videos. Once they watch your video, if they're satisfied, meaning you didn't click bait them, you didn't just try and hack the algorithm, but they actually enjoy it.
They found value from your video. They're going to be satisfied. These are the three things that matter on YouTube.
And the click is what starts it all. So when people open up on YouTube, they're gonna get recommendations. Everyone is gonna have different recommendations based on their watch history, mainly based on their watch history and just their viewing habits.
What videos do they like watching? What videos do they skip over? What videos are they searching for?
What videos do they come back to? What channels do they love? This is how YouTube is gonna recommend content.
And so when it comes to how... So let's say this is your video here. You want someone to click on your video.
Well, how do you get someone to click on your video? And it all comes down to topic, title, thumbnail, packaging. Okay.
This is packaging. To get someone to click, you have to have good packaging, topic, title, and thumbnail. But it's actually, it's a little bit deeper than this because when we think about getting people to click on videos, it's not always the best title and the best thumbnail that wins.
So I think about this video that has 27 million views. It's 10 years old. It's still getting views to this day.
It's called an old man's advice. Technically, YouTube gurus would say this is a bad thumbnail. he's centered there's dead space up here like the background's messy this is a bad thumbnail and the title it's kind of short an old man's advice like why is this video getting views another one where it's like technically a bad thumbnail and technically a really bad title it's so long it actually just gets cut off and it's kind of even like hard to read like if he were to come to me and say should i title my video this i'd probably say no do not title your video like this but it's still got 11 million views and it's a 48 minute long video of this guy literally just talking to the camera maybe you've seen this video pop up recently right it's a month old it's got 11 million views And I wanted to wonder, like, why are these videos outperforming?
And then, Sean, I know you're here and I'm so happy. And please don't be offended with this because I'm going to help you here. And I'm going to bring it back in a minute.
I look at Sean's channel. He's an awesome creator. And if you're not subscribed to him, you should check him out if you're into productivity, self -development, that kind of stuff.
This is technically a really good thumbnail. Like you can see he spent time on this. There's graphics.
There's a glowing screen here. There's kind of a glow behind him. He looks super sharp and clear.
The background is dark and a little bit blurry. Like he really pops. This is a good thumbnail.
And he probably spent a good amount of time on the thumbnail. And the title is actually really good. So I'm like, why is this video underperforming for him versus those other videos are overperforming?
And this is where people. follow the YouTube advice on these YouTube videos you watch. And it's not the whole story because it's like, well, I made a good thumbnail.
I made a good title. The question we want to ask is what actually makes people click? What really makes people click?
And I thought long and hard about this and I sketched stuff out for. many hours. And I tried to boil it down to the most simple word that would best describe this.
And as simple as this sounds, this is what I've come to realize is it all comes down to interest. People click on the video that is most interesting to them. Now, I want to share what this means.
Because when you look at the definition of interest, it's the state of wanting to know or to learn about something or someone. So if you can get people, when your video pops up on the YouTube homepage, they want to know the answer or they want to learn about what you're talking about more than those other videos.
They have more interest in that, in knowing or learning that thing. That person's going to win the click. That person's going to get more views.
And so when we go back to looking at these videos, For whatever reason, which we can break down late, we're going to break down later. People are interested in this old man's advice for whatever reason.
And people are interested in this neurosurgeon who's now unemployed and alone in the mountains. People want to know why are you there? People want to know what is your advice because you just look like.
a jolly old man. He kind of looks like Santa. I want to know what's his, what's, what's this old man's advice?
Why is this guy unemployed out in the mountains? How did I get here? And so it comes down to interest.
And when you look at, go back to looking at these videos, this is my homepage. I'm actually looking into buying this camera, right? The Sony ZV -E10 Mark II.
I'm interested right now more in this camera because I'm actually interested in buying it. So I actually might click on this video more than maybe like, I love Ali Abdaal. Maybe I click on this video, but I have more interest in this because I want to buy this like before my trip to Arizona.
So it all comes down to interest. What are people interested in right now? And how can you get them interested in your title and your thumbnail?
And I'm going to show you how to do this. So going back to this. Wanting to know or learn something about something or someone.
So today I'm going to show you how to increase the interest in your video ideas, increase the interest in your thumbnail and your titles to get more views. And I want, if you're taking notes, write this down. More interest equals more views.
In a way, yes. Good, like quote unquote, good title, good thumbnail, good topic, good packaging. can equal more views.
But the reason good packaging works is because good packaging will increase the interest and the likelihood of someone going, ah, I want to know what this video is about. And so let's break this down. Curiosity.
is a huge factor in going viral on YouTube because curiosity can add more interest. The definition of interest is wanting to know or learn. And so curiosity is making people want to know more by hiding some of the details.
And so I'm going to bring Sean's video back here right now to kind of share what I think Sean could do better to get more views on his video. So here I had a video that I made for Think Media that performed 11 times better than the channel average. The title's called Five AI Tools That Saved Me 100 Plus Hours of Editing.
Now there's some curiosity here because within the thumbnail, within the title, there's kind of a promise. The promise is that if you watch this video, you're gonna get some tools that are gonna save you time, which that's pretty appealing for people. Okay, I'm interested in saving time because I edit my videos.
And then you see, oh, wow, what takes three hours could take five minutes. Like that's really intriguing. You've piqued my interest.
And there's some curiosity because I don't even know what the AI tools are, but I want to get that result of going from three hours to five minutes. And we look at Sean's video and Sean, this is what I would do is in this thumbnail, it's actually a very similar. Kind of a similar video.
You're talking about five apps that are worth downloading immediately. Five insane iPhone apps worth downloading immediately. One of the issues with this thumbnail is he actually showcases all of the apps within his thumbnail.
So there's not any more curiosity when it comes to what the apps are. So if I've heard of Notion, if I've heard of ChadGBT, I haven't heard of, actually, I don't know if this one is Claude. Maybe it's not.
But if I haven't heard of these three apps, maybe I'll click on this video, but I'm like, I already know what these are. So I don't really want to know about these versus if you hide the thing that is the content and you give more of, and we're going to talk about the, um, how to do this, but like what you want to do is showcase the benefit, showcase the transformation.
And so when I look at Sean's video, I go, I would ask Sean, if we were meeting, I'd go. Okay, what if we hid these and we replaced it with something else on your thumbnail? What's the benefit of downloading these apps?
Because I don't really know what that is. They're worth downloading. Why are they going to save me time?
Are they going to make me more money? Are they going to help me focus? Are they going to improve my mood?
Like we don't know. the benefit or the transformation or the promise necessarily of this video. I just have to trust that Sean thinks these are insane and worth downloading.
And if I know Sean and I trust his app recommendations, then I'll click on this video. If maybe I haven't even heard of these before. So adding more curiosity can actually help increase your views simply because people are clicking for the answer rather than giving your answer away in the thumbnail.
So if your answer is given away in the thumbnail, You should think about replacing that with what's the benefit or if it's on the fear spectrum, like what's the worst case scenario that's going to happen or what's the transformation that's going to happen and focus on that in your thumbnail. And so this brings up when to use curiosity and when to use clarity because not every time do you have to just use curiosity.
Now, if people are already interested in your topic, you might not need curiosity. But instead, clarity could work better. And so here's a good example of clarity.
These are some videos I made that got millions of views. And it's not super like clickbaity, curious type of packaging. It's how to create a YouTube channel for beginners.
Step -by -step tutorial. That's exactly what this video is. Why does it work?
Because people are searching for this and they just want to know that answer. Here, this is more of a YouTube recommendation video.
People just want to know Mr. Beast's advice for YouTube. Is there curiosity to this still?
Yes. The curiosity is that they don't know his advice. That's what the video is about.
But could you imagine if the title of this video was like, what if I removed Mr. Beast and it said top YouTuber shares his best YouTube advice? You might not need to do that because Mr.
Beast is such a big figure. People are interested in his advice. then you don't need to add curiosity around that element you could literally just be clear and say this is his best youtube advice now where curiosity works is a video like this which is called small channels not getting views do this can you guess what this video is about i can't um except because i can kind of see the chapters here i i kind of know what it's about but it's it's actually about like five tips to get more views and What we did here is I packaged it in a way where the content was hidden.
You don't even know really what you're clicking for. You're clicking for a result, which is to get more views. And it's kind of like it's kind of like this webinar, too, in a sense, like you came here because you want to get more views.
And now I'm teaching you how to get more views. That's how your packaging should be. And and I'll share some more examples to drive this home.
But every, everyone here should ask themselves this question, which is what's interesting to your audience. And you should ask like, what's most interesting to your audience. So what does your audience want to know?
What do they want to learn about? There's certain subjects that are going to be more popular within your audience. And there's gonna be certain fears, problems, things that they're curious about.
There's desires, there's needs, wants, there's certain people in your niche that, you know, like the mr beast example people are more curious or not more curious they're more interested in hearing like mr beast advice than like even if it was my if it was like nolan moult shares his best youtube advice it would have gotten way less views Because less people know me, more people know Mr.
Beast. And so who are the people that are most popular in your niche? Whether it's if you're in the productivity niche, who are some of the top authors?
Who are some of the top YouTubers? How can you use some of the top brands and leverage them into your title and into your thumbnail? If people aren't interested in you yet because you're a small YouTuber and not a lot of people know you, make videos around things that people are actually interested in.
And again, how do you know this? There's actually some really good insights to learn what your audience is interested in. And so to know this, you really have to understand your audience and you have to study your audience.
And so let's look at the YouTube studio. And here's one of the. best places you can go to learn if you've already started.
If you're starting at zero, I'm going to show what to do next. But if you have some videos posted on your channel, go to analytics, go to audience. And if you scroll down a little bit, what your audience watches, this is going to share videos and there are three tabs.
So 15 videos of what your audience is watching in the last seven days. The reason this is so important is because YouTube is literally telling me, Hey, these are topics or videos that your audience is currently watching.
And so I, as a creator need to go, okay, if they're interested in, let's say this video, YouTube is now an easy mode. Anyone can blow up. How can I take a different approach to maybe that, that same.
topic. Not that I'm going to copy these videos, but I'm going to go, okay, YouTube is now in easy mode. What if I could talk about how to do YouTube the easy way, which this is something I did on my channel, right?
So if you can actually, and again, not everyone's going to have this, but once you start posting videos, this is so valuable. You want to study what your audience is watching because if they're watching those videos and you make something similar, chances are they're probably going to watch that video too. Now, if you don't have that yet, or maybe you do have that.
Here's another great way to do it. And Jeff, where does that show up in studio? Right here.
So go to analytics, click on audience, scroll down a little bit. It's on that bottom right -hand side. What everyone should also do is write down some of the top competitors.
So let's say you have a coffee channel. Here's a coffee creator, James Hoffman. You can just download the, I'm pretty sure this is for free, the vidIQ plugin.
And if you click on this three dots up here, you can hit view trending videos. And this is going to show, it's going to pop up this little tab. This is going to show you the top videos with the highest.
It says VPH that's views per hour. So right now, how many views are getting? I want you to ignore all the videos that are less than a month old.
So this video is eight days old. You could ignore this and you'd more focus on the outlier number, which I'll share that next. But if it's over a month old and it's on this trending videos and it's getting a good amount of views per hour, these are good video ideas for you to make on your coffee channel.
So if you wanted to say Coffee Insider explains how celebrity coffee brands really work, you could make a video about celebrity coffee brands. And maybe you taste test. I tried all the celebrity coffee brands.
That's probably a viral video you can make. And you're trying, you know, Emma Chamberlain coffee and I don't know, whoever, what other celebrities are out there. So that's, this is how you come up with viral video ideas is you see what's working.
You see what your audience is interested in by looking at your competitors. Also go to their videos, scroll down with the plugin on vidIQ. You can see the outlier scores right here.
This is that 3 .3. And when you see. a number that is above two or three you want to take note of that because these are videos that are outperforming by 3 .3 times the average um of the channel's views and so these are video ideas you could look and go can i make something similar to this these are the video ideas basically what you're doing is you're learning from your competitors mistakes You're going, okay, this video, let's see, like this video underperformed.
So let me not make this video. This video performed well. Let me do something around that topic as well.
And so you're learning from their outliers, what videos are performing well. You're learning from what videos are getting views right now. And lastly, I'd love to just look at like most popular.
What are the most popular videos that are on their channel? This can give you a good idea to do a little bit more research. But I also like to see, you know, this is seven years old.
I like to look at some of the ones that maybe are a little more relevant around one year old. So this video here is a great example. Deep fried coffee or horrifying discovery.
What if you made a video called I tried deep fried coffee? You probably could get a good amount of views because people are interested in what deep fried coffee is, how it tastes, all of that. You're literally learning what people are interested in based on these view counts.
Now, as you start to collect a ton of different ideas. Oh, and you know what, Sean had a comment here. And this actually reminds me a good point that I don't know if I talk about later.
So in a perfect, actually, maybe I talk about it here, but I'll touch on it. So if you can find videos as you start to go through search and maybe you type in deep fried coffee into search. If you find videos, multiple videos where the view counts are more than the subscriber count and using that vidIQ plugin, it will just show you the subscriber count in search bar, which makes it just easy so you don't have to click on the channel.
that is a great way to validate that this idea could do well for you as a smaller creator, because it's this topic's getting pushed and you know that it's not just getting pushed too. So you want to look at smaller creators. You want to look at some of the big creators and take from both.
And if there's more views than subscribers, that's always a really good sign that YouTube is recommending that content to new viewers. So you want to look at data to validate the interest around a given topic or idea. And there's other ways to do this than just YouTube.
For one of my videos on basketball club, I don't think this was the exact one. I think the one I saw was like 70 million. I just couldn't find it.
But I remember seeing this tweet thread where it was like, this was the funniest NBA season ever. I'm sorry. And I have like 70 million views because there was all these like tweet threads of people just posting funny clips.
I saw that and went, there's interest in this. Like people are interested in these funny moments from the NBA season. For whatever reason, this is resonating with people.
I literally took that idea. I went through the thread. I found the best ones.
And I just made my own YouTube video titled, this was the funniest season ever. I'm sorry. 1 .3 million views.
And of course, this was trendy and timely, and there's a lot of good things going for it. But I validated this idea, not on YouTube. I actually validated it on Twitter, which was a different way you can do it.
So you can do this through a Reddit, a Pinterest, an Instagram reel, a viral TikTok. There's different ways to see what your audience is interested in by looking at other social media platforms. Another thing is you really just want to find what's already worked for someone else.
So we kind of touched on this, but here's some more examples. So you can use that IQ to find out liars. So I found this video here from Marcus called Mr.
Beast being a YouTube genius for 10 minutes straight. I then made genius YouTube advice for 15 minutes straight. This video got 1 million views for us, 39 times more views than the channel average.
And it's because I went, ah, this is what people are interested in. They want to hear professionals.
They want to hear people who've done it before give their best advice. And I took even clear inspiration from his title. I did a different thumbnail, different content, and I made it my own and turned it into a video, made it a little bit longer.
And, and it got a lot of views. People on YouTube have been doing this forever. So four years ago, we have Mark who made this video on how to invest for beginners and check out the thumbnail.
Very similar to Ollie's video, which is three years old. And then this video from three months old, it's all zero to 1 million, zero to 1 million, zero to 1 million. Yeah.
The titles here are actually almost the same. This is a different title, but like people can take inspiration. And what I'm saying is you can take inspiration from thumbnails.
So You could take inspiration from this thumbnail. You could take inspiration from a title or you can take inspiration from a topic.
So when you think about packaging, you can pull from all sorts of different sources, thumbnails, titles, topics, and you can pull inspiration and validate different things based on what's working for other people. And what's awesome is once you find something that works for you, you just rinse and repeat. Like literally, this is actually, The same thumbnail just cropped in more.
And this is how to invest for beginners 2024. He just updated it a few years later. And then he does the same thumbnail over here, which is a different topic, but same thumbnail.
And so when you find something that works, it could be a thumbnail that works, a video idea that works. You just keep using it. And going back to the Mr.
Beast example. Mr. Beast sees this video on YouTube that gets 165 million views, two years old.
And he makes this video train versus giant pit. This video literally is just like, it's like a video game, like simulator of train going into a pit for three minutes. Well, he made a video that was better.
It was longer, it held attention longer and people really loved it. It ended up getting more views even than this video. But what he did is he.
He said, oh, people are really interested in a train going into a giant pit. Clearly, you could see the inspiration in the thumbnail. Clearly, you can see the inspiration from the title.
Now, he made it his own and he didn't just copy this video. He made it his own, but he's taking inspiration. I did this too for my basketball channel.
I found this video, which was 20 NBA facts you didn't know. There was just something about this thumbnail. It felt a little too clickbaity for me, but I was like, this is really an interesting thumbnail.
I really liked the side -by -side split. I decided to make it my own and do the evolution of basketball. And this was the evolution of baseball or something was a different video that I took inspiration from.
And then I took inspiration from this thumbnail. And what you're doing is you're taking inspiration from these proven videos and you're making it your own. And that's how you get a ton of views with a small channel.
Now, views are indicators of what people are interested in watching. So more interest equals more views. And I'm going to skip over this because I want to keep going.
There's a lot of good stuff I want to share next. I'm going to skip over this part. But this is a big takeaway that I think everyone here needs to do.
And real quick, before we talk about raising your view potential, let me know in the chat. I hope I'm not going to, I mean, I'm probably going too fast, but you guys are going to have the replay. And I just want to know, is this clicking for you guys?
Because I really, what I want to do is I'm going to give you as much as I can in this time that we have together. And so that you can start to think about stuff, start to brainstorm ideas. Amazing.
It's clicking. I love this. Awesome.
Awesome. Keep it rolling. Okay, great.
This is good. Sweet, sweet, sweet. Wish I didn't skip.
All right, let's go back. You know what? Okay, I'll go back.
I was going to say this because you asked for it. I want you guys to remember when we talk about interest. By the way, I have ADHD.
So if I get... kind of going all over the place that's why i'm gonna take a sip of my coffee real quick see i now lost my train of thought what was i gonna say um i was gonna say it's gonna come back to me geez okay whatever um remember this as well interest change oh i i remember i was gonna say let me go back okay this is what i was gonna say is that this is kind of like psychology like i didn't study so i i took like one class in of psychology at my like uh community college but when we're talking about youtube i know this can be like really like deep stuff we're like what do people want to know what do they want to learn like we get really deep and we're gonna get deep on this but at the end of the day it's like youtube and packaging it's marketing it's it's figuring out what do people want from you?
What do they want to learn about? What do they want to know? And so we have to think about how people think about things, how they behave on YouTube, what kind of things people skip over and what kind of people things are, people are attracted to.
And so it's really interesting because I, I just find it fascinating that, you know, at a deep level, we're really talking about marketing and psychology here. All that being said, here's what I was going to share. Interests can change over time.
So People are going to be more interested in politics during election season. So politic videos, election videos, those are going to get more views right now than they will two years from now.
People are going to be more interested in the NBA during the finals. I love playing basketball. I actually don't really watch any sports.
I don't watch any basketball all year long. until the finals come around i'm like i gotta watch the finals because i just enjoy watching the finals more people are going to be interested and so during that time i might actually watch if i miss a game i'll watch the highlights on youtube so view counts will actually increase as there's interest so if there's uh like that camera that came out the new sony camera that has high interest because it's brand new right now so there's gonna be like now is the time to post on that because there's high interest and so i just want to keep this in mind is you guys start thinking about what your audience is interested.
Just be aware that interests do change over time. Sometimes it's seasonal. Sometimes there's new trends that are emerging.
Sometimes it's just a journey that they're on. And so if someone's subscribed to my YouTube channel, they want to know how to go on YouTube, something happens in their life, or maybe they do grow on YouTube. They don't want to watch my videos anymore.
They just might not watch my videos anymore because they've surpassed. maybe what I'm talking about on my channel or what you're talking about in your channel, or they could just be over that interest. People change interests.
And so that's what I was going to talk about is just keep that in mind that you can kind of go back and forth. Okay. This for me was like huge light bulb moment.
And so if you're taking notes, this is definitely something to take notes on. A lot of you guys who are not getting views right now, you are casting a fishing line into a pond. You're casting a fishing line into a pond and the fish is like a view.
You're trying to fish for some views. You're trying to catch some views. And I really want you guys to think about instead of casting a line into a pond like you're doing, how can you instead cast a net into the ocean?
How can you cast a net into the ocean? And I watched a video on how these boats actually work. They just like, I don't even know how far they go, but they just released this net and it like unravels as they drive their boats or ride their boats, whatever you call it.
And they cast these huge nets into the ocean. And then somehow they collect these huge schools of fish. And what I want you guys to think about is how can you be more like this boat and not like this dude, just trying to, well, I stock photo, trying to catch some views.
I want you guys to think bigger. And when you think bigger, this is going to raise your view potential. I'm not saying you're absolutely going to get more views.
You still have to make a good thumbnail, a good title, good video. But the potential for this video idea to get more views, I want you guys to start thinking more about casting a huge net into the ocean. Here's an example of someone fishing in a pond.
I don't even know how you say his name. Danilo Gallinari was a special scoring prospect. I'm never going to click on this video because I don't know who this guy is and I don't care enough to learn about him.
And so I'm just not gonna click on this video. Now, there are some people who clicked on this video and they're probably the Danilo Gallinari fans. And so this is a small crowd of people gonna click on his videos.
Now, when I made a video, if you could actually pick someone, it could be a topic, a person, it's not gonna be a person, it could be a topic that has a larger... market of people interested in that thing, in that brand, in that person, whatever it is, you'll get more views. So here I talked a video about Luka Doncic and about his insane body transformation.
And there's more Luka Doncic fans because he's a famous basketball player. If you don't know who he is, then there are of this guy that no one knows who he is. There's more Luka fans out there.
Now, then I did a video about Steph Curry fans, and there's even more view potential for Steph Curry fans. So I'm not making videos about this guy because that limits my view potential. Even though I might really want to make a video about this guy, I'd rather make a video.
If my goal is to get views, I'd rather make a video about the more popular players, the more popular brands, because this is going to appeal to a wider audience.
Here's how you take this a step further. This was the funniest season ever. I'm sorry, this video.
This actually could be applicable to all NBA fans, not just Steph Curry fans, but also to LeBron James fans, to just anyone interested in the NBA. And you can see the view counts are increasing because we're casting larger nets. There's more people interested in this topic as we start to broaden out our topics.
Now, as we do it even more, this was my most viral video that got almost 8 million views. This is the NBA's new basketball. Are weird.
And it's Steph Curry shooting this ball. But people are looking at this ball going, that looks really strange. Is that seriously the NBA's new basketball?
Well, this appeals to all NBA fans, but also to sports fans. This is what I call like... You have niche viral, which most of us probably should be doing in the very beginning.
And then you have like mass appeal, which is videos that you could make that literally almost anyone could watch. I'm not saying you have to go that far, but as you start and you definitely want to make sure your videos are good enough when you start doing that. So that's why I recommend just like focus more on like how could you reach all of your niche?
Literally write down your niche. Let's say it's productivity. How can you make a video that would be relevant to all of the people on YouTube interested in productivity?
That's going to change what kind of video ideas you come up with and which ones you make next. And that's how you cast a larger net is by thinking, how can I attract all of my niche? And then eventually you're like, how can I attract all of my niche?
But this is also appealing to people even outside of my niche. That's how you... go even mega viral with like a lot of the mr beast videos is almost anyone could be interested in like seeing a dollar hotel versus a million dollar hotel or whatever video he does so this is a huge light bulb moment for me in the past was broader topics get more views broader topics get more views but the thing is you need to appeal to a large a larger market by choosing topics that more people are interested in.
So if more people are interested in it, you can appeal to the likelihood of more views because you have that opportunity now of more people being interested in watching your video.
We're going to cover title and thumbnail real quick because this really is a big piece of packaging. And then here in a minute, we're going to get to some Q &A and we're going to get to channel audits. But hopefully this is valuable so far and I got some more good stuff for you.
So we'll just keep it going. Title and thumbnail gives your topic an angle. So now that you're starting to brainstorm different video ideas, you're like, okay, I think my audience would be interested in this.
I think this could have a wide appeal for my niche. you need to really dial in your title and thumbnail. And so here we have three different titles.
How to actually lose belly fat based on science. This body fat causes scary health problems. Here's the fix.
Health experts explain the best way to lose fat. Here's the thing. This was actually a real video.
The top one was, I think it was the top one, was an actual YouTube video. I created two more titles that literally... Could have been the same video because I just watched the intro.
And my point is three titles, one YouTube video, they all would work. So what's the difference? Well, one is going to be more science backed.
One is going to focus more on fear, right? Causes scary health problems. And one is authority.
Health experts explain the best way to lose fat. So what I want everyone to do is. When you create a video idea, how can you come up with at least two different angles?
I don't mean two different titles because two different titles could be how to actually lose belly fat based on science. And then your other title is how to actually lose belly fat. And it's like almost the same exact thing.
But what if you were to do one that was like, okay, based on science, that's interesting. And then what if we did one that was based on fear or based on an authority or a different, you know, type of angle? So if you can come up with different angles, if something doesn't perform well, you always have the opportunity to replace it with a different title.
And this also just helps you come up with the best one because then you go, oh, this one's really good. I got to click on this one. So when you're choosing an angle, you really want to validate it.
Which one of these three, if you start to search for these, which of these have maybe worked for others in your niche, outside of your niche? Which one do you think would have the most interest? How can you include what we call click triggers?
And inside the Content Academy, we cover all 10, but the three most popular are fear, desire, and curiosity. So which of these have at least one of those elements? Maybe they all have.
curiosity, but this one also has fear. So maybe let's go with that one. So you want to include these click triggers, desire, desire, fear, curiosity, one of those three, there's 10 of them.
And I'll, and I'll share some other ones here soon. And we already covered this, which is really ask yourself, what would be most interesting based on, on these things that maybe you now know about your audience. So in order to make your packaging interesting, You either are going to choose an interesting topic slash idea.
And that would look something like this climbing Mount Everest summit day. Literally. It's like an unedited vlog of this guy climbing Mount Everest.
He doesn't need the craziest title, the craziest thumbnail, because this is just a super interesting topic and idea. People who are. going to climb Mount Everest, they want to see what it's like on summit day.
They want a behind the scenes look. He doesn't need to do huge curiosity element of like, you won't believe what happened. And like, it's like, no, just be clear.
I climbed Mount Everest. This is summit day. Like that's the title of the video.
So that's coming up with an interesting topic and idea here is again, that people are interested in learning about school, which is that's where we host our, um, our content Academy, but like, People want to know about it. How do you use school as a funnel?
He has less than 2000 subscribers. He's getting 18 ,000 views because he's just talking about a brand that is popular right now that people are interested in right now. Here's another great example, which is 25 minute full body hit for beginners, high intensity training or interval training, no equipment, no repeat home workout.
So she literally like the title just can be clear. This is a 25 full body workout for beginners. And here's what's cool about it.
It's a, it's a home workout and no equipment. That is interesting for the people who want to work out from home that don't have equipment. You don't need to add a ton of curiosity elements to this.
You can be super clear because this is an interesting idea for these people who clearly there's 10 million of them want to work out from home without equipment. Now, these are some students inside the Content Academy. And I think this is a good example of like here on the left hand side, this video performed really well, which was how to build an eye -catching modern mailbox.
And there's a lot of people who saw this and they were interested in doing this. Now, this video got less views. And I think it's because less people are interested in building a bookcase.
And you could argue that. Some people maybe are in apartments, so they can't build a bookcase in their apartment. Or maybe they just don't want to build the bookcase.
But almost everyone has a mailbox, or at least more people have mailboxes, and they want a cute mailbox. And so you could say this has more interest than this topic. So when you're choosing topics, do I do this video or do I do this video?
Choose the one. that you think more people just would be interested in, in general. More interest, more views.
Now, the second part of this to make your packaging more interesting, this is a very light bulb moment as well for me in the past was come up with an interesting angle. So we talked about title and thumbnail. Here's a great, great, great example.
Check out this video, understanding focus modes on your iPhone. Your guide to focus modes. Okay.
Pretty specific, pretty clear. But then we see this video that has how I set up my iPhone. So it doesn't ruin my life.
There's some curiosity elements to this, right? How I set up my iPhone and then it's like, so it doesn't ruin my life. So if you resonate with like, yeah, my, I spend way too much time on my phone.
So I don't want it to ruin my life. I think I should watch this video. This has more curiosity element to it.
It has 194 ,000 views. This one has 15 ,000 views. You want to know the crazy thing about these videos?
Look at the subscriber counts. This video channel had 454 ,000 subscribers. This channel has 53 ,000 subscribers.
So what's the difference? Why is this guy getting more views? It's not about subscribers anymore on YouTube.
It's all about coming up with a good angle, good packaging with a title and a thumbnail that makes your video more interesting. I don't think I said this. These videos are the same exact topics.
Guess what this video is about? Focus modes. Literally, this video is about.
Focus modes and how to use focus modes. This video clearly is also about focus modes, but people don't want to learn about focus modes. They want to know how to use their iPhone for productivity so it doesn't ruin their life, so it doesn't waste their time.
And just simply packaging it in that angle got him, I don't know how many more views, like a ton more views. And so a good angle makes your video more interesting. Now, the cool thing is a good angle also can make it more interesting to more people.
So here we have the guy fishing in the pond and he's making this video. Hey guys, learn how to use focus modes on your iPhone. Well, there's not a ton of people who want to learn that.
It's pretty niche and maybe a little bit boring. I want you guys to start doing this, which is using nets in the ocean and making videos about how I set up my iPhone so it doesn't ruin my life. This is going to attract way more people.
And there's way more people interested in this, even though the content is the exact same inside of the video. That's the wild thing. The videos are the same exact thing.
And it reminds me of this story. I used to call it the chocolate covered carrot, which I think is still a good analogy. But the ham and the garlic is a great story.
I heard from Alex Hermosi, which is there was this kid who had a dog and his dad was like, hey, you got to take care of this dog if you're going to keep it. He's like, okay, well, I will. But then the dog ends up getting fleas.
And so he gets all scared. He goes, oh, no, my dad's going to be all upset. So he asks his grandma and he goes, grandma, how do I get rid of the fleas?
She goes, well, you got to give the dog some garlic. And if you give the dog garlic, the smell and all that stuff will get all the fleas off of the dog. You just got to give your dog some garlic.
He goes, okay. He tries to give the dog some garlic because that's what the dog needs in order to get rid of these fleas. And the dog doesn't want the garlic.
It just smells gross. And it's not eating the garlic. So then he goes back to his grandma.
Grandma, you know, the dog's not eating the garlic. I don't know what to do. You know, dad's going to take the dog away.
And she goes, well, did you did you wrap the garlic in ham? And. Courtney, garlic might be toxic to dogs, but for this story, at least it works.
I'm not saying to do this exactly. This is a good analogy, though. She goes, did you wrap the garlic in ham and then give it to the dog?
And he goes, no. She goes, why don't you try that? He wraps the garlic in ham.
The dog just pounds it, eats it. The fleas go gone. And the moral of the story is you want to give.
The person you want to wrap it in the thing they want, but on the inside is actually the thing that they really need to fix their problems. So packaging your YouTube videos is what the viewer actually wants. You're giving them what they want, but then the content is what they need.
So that's why we see these two videos here where it's the same content. This is garlic and this is garlic, but this one's wrapped up in ham. Does this make sense?
Please let me know in the chat if this is making sense because this is so key. This is how you get views on YouTube is you have to wrap up your videos in a way that people go, I want that result. I want to live like that.
I want to learn that. I want to know more about this thing. And then they get in there and you go, okay, well, if you want this result, if you want to actually be more productive with your iPhone, let me show you how to use focus modes to do this.
And then you give them the garlic on the inside. Rather than if it is garlic and people aren't interested in the garlic, don't title and thumbnail your video with the garlic. Okay, cool.
It looks like this is amazing. So the ham and the garlic is your takeaway. Which is me.
Do I have more examples for this? I might. I don't know.
We'll see. I got some good stuff right here. So I'm going to fly through these because I want to get to Q &A.
And we'll go quick now. Here we go. Packaging is what the viewer wants.
Content is what they need. If you want to get more views on YouTube, you have to appeal to new viewers. And so if you want...
To get views on YouTube, build new viewers. If your video, it must be interesting to people who've never heard of you before. So if someone does not know who you are, and if they saw your title and your thumbnail, would they be interested enough to click on it?
Here's a great example. We have Layla Hermosi, where she says how this one skill can scale your business. It's an underperforming video for her because a new viewer will not click on this video because I go.
What do you know about scaling a business? Why should I watch this 24 minute long video from this lady? I don't know on how to spot talent.
She posts another video that's an underperformer. And it's also, if I don't know who she is, I go, why do I need to hear this? Why do I need to hear your unfiltered truth about business?
I don't know who you are. Now, if you know who she is, you might be more interested to click on this video. Clearly 29 ,000 people know who she is and are interested in it.
But we want to reach new viewers because if you're going to go and get a million views on your YouTube, you're probably going to reach 990 ,000 people who've never heard of you before. And so you have to appeal to a new viewer or else your videos are going to just flatline right here. Another example, and a lot of people do this, not just Lela Hermosi, a lot of people make content like this where it's all about them and they don't think about someone who's never heard of them before.
Answer your questions about leadership. Again, I don't know who you are. Why would I care to listen to your thoughts about leadership?
So here's what she did differently on a video that performed 11 times better for her right here. How I brainwashed myself to be rich. Well, guess what?
I don't know who this lady is, but she's saying in the title that she's rich and she brainwashed herself to be rich. That's kind of interesting. Well, she's actually rich.
Maybe I should click on this video and learn more about it. So one way you can appeal to new viewers is by adding in credibility. And Diary of a CEO does such a good job of this.
Instead of using the names oftentimes in their titles, they'll use the healthy aging doctor. And they will actually use a name to describe the person first. They'll say the fat expert, the productivity guru.
And the reason for this is that lady is named Dr. Vonda Wright. If you don't know who she is, maybe this is how many people know who she is.
They're going to click on that video because they know her. But that's not enough views to be a viable YouTube strategy. But healthy aging is way more popular.
And this is the view demand. This is fishing now in the ocean with a net. And they have understood how to do this.
And when they look at the search terms on Google Trends, Which one would you rather do? The red up here or the blue down here?
I'm going for the red because chances are, even if I hit half of this, I'm going to get way more views than if I just did interviewing Dr. Vonda Wright. So you have to appeal to new viewers by adding credibility.
And that's, you can simply add credibility in your title by identifying who that person is. So let's say you were, let's say I were to make a video talking about like Alex Ramosi's content strategy. I Alex Ramosi is probably not the best example because he, a lot of people know him.
He has millions and millions of followers, but like I could use his credibility instead of my own. I could say, here's Alex Ramosi's content strategy. I'm actually, well, I'm going to get to that in a second, but here's some different ways to appeal to new viewers.
I took omega -3 fish oil for 90 days. Here's what happened. What if you literally just did something for a certain amount of time?
This adds credibility because I'm going to listen to this guy now. because he did the thing. Hold on, I got something in my, there we go.
Because he actually did the thing. So I'm interested. I want everyone, when you look at your title and your thumbnail and you're choosing which one to make next, imagine you don't know who you are.
Meaning you're a new viewer. I invested $5 a day for two and a half years. Here's what happened.
Okay, well, he did that for two and a half years. That's interesting. I don't know who he is, but he did that.
So I guess I'll click on that. What I learned approaching a thousand women in a thousand days. Don't know who this guy is, but he did this and you might want to watch that.
Why I don't own a house as a multimillionaire. He's calling himself a multimillionaire. It's adding credibility.
How I see the US after living in Europe for two years. Hopefully these are giving you some video ideas too. Like think of the things that you've accomplished or the things that you've done.
And how can you add credibility just by... the title or the thumbnail. I worked at REI for 12 years.
Here's the REI gear you should buy.
Like literally where you've told me everything I need to know. And I trust you now in the sense of like, I don't know who you are, but I know you worked for REI. How I went from this transformation to this transformation in the marathon.
I did cardio every day for 30 days. This is what happened. And I think someone was asking for another example of like maybe chocolate or not the garlic and the ham.
A lot of these are, are covered in ham. For example, this video is covered in ham on the inside. It's literally just like, here's the best REI gear.
That's interesting to some people, but she's wrapped it in something that people want, which is I want to learn from an expert. So a lot of these, as you start to think about it, like, Most of these are going to be wrapped up in hand.
Accountant explains. We had Farrah, which we'll all share in a minute. She is an ex -Google recruiter and she does ex -Google recruiter explains blank.
And so you're adding credibility simply in your title. Easiest way to start drop shipping from scratch. Exactly what I did.
Literally just saying exactly what I did can add credibility. Another great way to appeal to new viewers is with authority hijacking. And that's simply by taking famous figures, brands, and using them in your thumbnail, using them in your title or thumbnail.
So here is this guy who was, I forgot his name, but the fake genius, the $30 billion fraud. He's using his credibility, his authority, and hijacking his authority to get views on this guy's video. This guy is not the channel owner.
He's just using his face to get views. I've done this before many times, right? Mr.
Beast. Mr. Beast shares his best YouTube advice.
I'm in this video kind of narrating it, but showcasing Mr. Beast's advice. And this is called authority hijacking.
And the more you see this now, you're going to see it all the time over YouTube. This is a great way to appeal to new viewers. You can also do this with brands, not just with people.
What you didn't know about Google. Literally, people are interested in Google because they've heard of it. So you can hijack the branding from a large company.
Same with Apple. People are aware of Apple. Apple launched new AI features, Apple intelligence.
People want to know about this new AI feature. And so you can use that. And also like Notion, people, this is a new software, Notion Calendar.
Another thing to consider to appeal to new viewers is novelty. And so imagine you're driving down and you see all these cows. At some point, you're like, oh, so cool.
Look at the cows. Look out the window. There's some cows.
At some point when you start seeing so many cows over and over and over again, it's not as exciting anymore. You don't care. Now, what happens when you're driving out?
And I got this from a book called The Purple Cow. And you see a purple cow. you're going to be like, whoa, guys, look at that.
There's a purple cow in that field. I've never seen anything like that. This is something brand new, something unique.
And in the book, he describes it as something remarkable. You have to tell someone because you've never seen something like this. How do you do this on YouTube?
Literally talk about new stuff, stuff that has not been talked about before. New changes coming to the NBA, 500 ,000 views. New NBA stadiums coming in 2024, 400 ,000 views.
The new four -point line could ruin the NBA. Now, again, this is like, I don't cover this in this training and I'll be teaching about this inside the Content Academy soon, but it's how to do ethical clickbait. This is ethical clickbait in the sense that I found clips of people talking about adding in a four -point line and that's what the video is about.
But the title and thumbnail makes it sound like there actually might be a new four point line coming to the NBA, even though there's not. This is what I call ethical clickbait. And but this is a new novel purple cow type of thing.
They go, whoa, what is that? New teams come to the NBA. New basketball hoop is genius.
Three million views. My viral video. The NBA's new basketballs are weird.
This is. Totally purple cow. The most purple cow video you've ever seen in the basketball niche, I guess.
And of course, I had to make this video next because when something works, you just got to double down. Is this making sense so far? I hope this has given you a lot to think about.
But the key here is thinking about appealing to new viewers. And there's different ways to do it. There's so many different ways to do this.
Use authority. I'm trying to give you as many tools as possible in this short amount of time. There's authority hijacking.
There's novel ideas coming up with new ideas.
Amazing. Yeah. And you can definitely rewatch this.
I know I'm covering a ton. And so definitely one worth rewatching. What I'm going to do here is I'm going to just end with a couple simple tips and then we're going to jump into some Q &A.
And so start thinking about what questions you want to ask. Have it be relevant, hopefully to, I can make it relevant to everybody, but like, I'm not going to like, like, oh, what do you think of my thumbnail? What do you think of this or that?
Try it. If you need clarity on some of these principles and some of these topics, I'd love for you to ask those questions and we can either put them in the chat. Might be, let's do it in the chat because that way I can just speed through as many as possible.
And so I'll let you know, just get those questions ready and we'll go through there.
I'm going to fly through some of this because I cover this in another training on my last free YouTube class that you could also go watch this part at least. But here's the basics, which is your title and thumbnail should be easy and quick to understand. So simplify your thumbnails.
Too many logos, too many arrows, too many texts. Think of three elements. You have text, you have a phone, we have Farrah.
Three elements. She simplified it. It worked really well for her.
Shrink it down because on mobile, it's going to be much smaller. And when you shrink it down and you're like, oh, this text is a little small. The face is a little bit small.
Let me blow that up a little bit more. Let me make that a little bit bigger. That's the shrink test.
So you want it to be. Easy to see when you shrink it down and simple with three elements or less, ideally. So when you shrink it down, find something that is much easier to see.
So easy to see and to understand at a glance. Another thing is thinking about here's a before and here's an after. Like this one is so much easier to see, especially when you look at those side by side and they're smaller.
And this also really utilized the one -two combo. So with the title, the easiest way to sell life insurance in 2024, this is a student in the program. Johnny says the easy way.
Well, that's already in his title. So why don't we talk about the dream outcome in the thumbnail? So it adds to it and it's kind of a one -two punch here.
When we think about titles, I really just like to keep it short and simple most of the time. And so in the community, someone was asking about a title called free essential business tips for new therapists. Start your private practice with confidence.
We just shortened it way more by saying how to start a successful private practice for beginners. This is easier to understand. It's short and it's simple.
And then lastly, these are those three main click triggers that if you can include one of those in there and your title or thumbnail, that's really going to help a lot is like, how can I add a core desire? This is the ham. This is the chocolate.
This is the stuff that people want is those core desires, those core wants, or the things they really don't want those fears. And then how can you add some curiosity to that? So you're not giving away.
all of the answers. So that's how to get people to click some really just practical advice on how to get more people to click on your videos. And then how do you actually make videos that people actually enjoy?
Because that's the second part of it. When someone clicks on a video, they then need to watch the video. And if they watch the video, they are going to end up, YouTube will push it out to more people and experiment and find the right viewers for you.
So a good video delivers value to the viewer. That's seriously it, guys. It doesn't need to be crazy edited like I talked about.
You just need to deliver value. And I know most of you in here have a ton of experience. You've helped people get results.
Maybe you are some sort of expert or you're in real estate. You know, you have a lot of knowledge about a certain topic. Literally just deliver value to the person you're speaking to.
And doing that will increase. your retention. And so a lot of people ask like, well, what's a good retention rate?
I took this from Todd, who's the head of the YouTube algorithm. And he shared this, which is super interesting that the top 10 % of the videos at the three minute mark are 82%. The median is 62%.
Every niche is going to be different. I have some 30 minute videos that have like 20 % average iteration and they're still getting pushed in the algorithm. So it just depends on your niche.
But if you can land above these numbers here, above median, you're going to be in a good spot. And you can look at your retention graph and see where, you know, oh, this video is not performing as well. The hook format I'm going to send to you guys is going to help you increase the beginning and just your retention in general.
What you want to do to increase retention is just cut out all the fluff, deliver value. The editing doesn't have to be crazy. If you just give good value to people and you don't waste their time, people are going to stick around longer and want to keep watching.
And again, in this timeframe, I can't go. into all in depth on retention, but we're getting to that here soon in the Content Academy on how to increase retention. And so I'll be doing a training on that here soon.
Most people though, and I just got a few slides here and we're going to do Q &A. A couple of slides left. Yep.
This and then... Oh, hold on. Let me mute you here.
There we go. Okay. So most people, they start with content.
This is a huge takeaway that I hope everyone takes here. they start with, oh, I want to make a video on this. So then they script it, they shoot it, they edit and upload.
And then they're like, I'm going to come up with a title now. And then they go to, you know, they're uploading like, I don't have a thumbnail. I probably should edit one in Canva and add some text.
And it's like a last thought. And then they publish it. The greatest and biggest creators on YouTube, the way that I've been able to get views, even with a small channel, is by doing it this way.
Start with ideation. then come up with your title, come up with some sort of thumbnail idea. From that, you're then going to know, okay, and this is what the biggest YouTubers are doing.
They know, okay, this video is going to get views based on my research, based on the title, based on the thumbnail. This video is going to get views. They then reverse engineer it and start scripting, shooting, editing, and then they upload.
And then boosting is like sending it out to newsletters, community tabs, social media. all that. And then they analyze.
They figure out the analytics and how they can improve. This is the right way to do this. Screenshot this and start doing this, please, because this will help you get way more views.
Now, like I mentioned, if you want to make money using YouTube, you need to get in front of the right viewers. Literally, Anuta, she landed a $3 ,000 deal. She has under 200 subscribers that literally paid.
for the entire program and more simply by making content that just gets in front of the right people. So the question you have and you're asking is, okay, what videos do I make and how niche is too niche? I want to share with you, this is something I haven't talked about publicly and this is exactly what I'm doing with my content.
I'll use myself as an example, but please think about how you can do this because this will make you a ton more money. So here it is. These are different niches, right?
And they get more specific the more you go down. So social media would be maybe a niche I could talk about. But then my YouTube channel niche maybe is just YouTube.
Well, what if I just did YouTube for entrepreneurs? Or I could do YouTube for online entrepreneurs or online coaches would be even more specific. Or I could talk, my whole YouTube channel could be YouTube for online coaches who are men.
You can get really, really specific with your niche. And so people get confused with this because the total adjustable market is, if you aren't familiar with that, it's like a business term. And the larger the market, the more people who are interested in, the more money's in the...
market. And the smaller it is, usually the less money we'll make because it's a smaller market, not as many people are in that market, right? So as we get lower and lower, there's not as many people here versus people who are just interested in social media or YouTube.
So how do you decide how to go to niche? I'm going to break this down for you with two types of different videos you can make. We have viral videos here, which have a larger total addressable market.
It's a big viral video has the largest potential to reach the most amount of viewers. So this would be me making a video on like social media content marketing or how to grow on YouTube.
This is going to have much wider reach than if I were to talk about like YouTube for entrepreneurs, for example. And the beautiful part about this and doing videos like this is they're going to get you more views. And then a small portion of these viewers could actually be potential customers.
I might talk about how to grow on YouTube. Some of them might be gamers, but actually some of them could be entrepreneurs. And this is going to grow your brand and your authority.
And then you're going to have in total, just more total raving fans. On the flip side, you could go in the other direction and just make specific content, specific YouTube content. And there's benefits to this as well.
This is what we call the dog whistle, which is attracting the ideal customer. You call them out, you know, how to sell life insurance in 2020, the easiest way to sell life insurance in 2024. That is a dog whistle.
When he does that, all the life insurance agents, it calls them out and their ears perk up and they click on that video. So that's a good thing, right? It's attracting the right people.
And it's going to nurture that specific audience with tailored content that is just for them. then the call to actions are going to convert higher and it's going to build more impact and trust with that community. The question people always wonder is, can I make both?
Can I make these viral broad topic videos to build my brand and get a ton of views and get my silver play button? But can I also make specific videos that are specific and niche for a specific audience to make more money? And you can do both.
And there's actually value in both. So I want you to think about what's your goal. Is it to grow your business or grow your brand?
If your goal is just to grow your brand right now, don't make specific content. Just make viral content. Every video make viral content.
Now, if you're, and this is going to get you more views because the total addressable market is going to be larger when you're talking about a wider subject. So for example, if you're talking, if you're in the fitness industry and you're talking about how to lose weight, That is a viral video topic because the total adjustable market is way bigger for that topic versus going specific.
And you say how to do keto for women over 50. That might sell you a ton of people in your coaching program, but it's going to be so stinking specific. It's not going to get a ton of views.
So if you want more views, focus on these viral wider topic videos. And the good part is it still can grow your business because as you're talking about how to lose weight, some people are going to be interested in doing keto that are over 50 and are women. And you can still find those people in your viral content.
And so wider topics though, the negative thing is that means more competition. So if you make videos that are more specific, you're going to have less competition. And the other thing is knowing how to go viral is hard.
I teach you how to do it in the program. But if you don't know what you're doing, it can be hard because you're just not good yet. You're not good at packaging your titles and thumbnails.
And so the other thing is if you just go here and you're just trying to make specific videos, trying to grow your business, it's going to be slower growth on YouTube. So there's actually a better way to do this. Instead of going all in on viral, going all in on just specific content, going super, super niche.
If you want to grow your business out of every three videos, I recommend doing one specific, one viral, larger total adjustable market, how to do keto for women over 50, how to get a six pack. That would be this video, total adjustable market. And in here, you can talk about doing keto, losing weight.
And then this next video is home workouts for women. Okay. That's going to be more specific.
Now, the beautiful part about this for growing your business is these viral videos bring in a ton of new people and they will go bin the people you want. The people that actually are interested in your product are going to go binge watch your channel and they're going to go watch that specific video. And those specific videos are what turn viewers into customers.
So this specific video also could be your YouTube VSL, or it could just be. It doesn't have to be your YouTube DSL. It literally could just be a video that's super specific.
And what I'm going to be doing is a little bit different because I want to grow my business and my brand and get a ton of views, but also make sales. And what I'm going to be doing, here's the other option, is I just flip -flopped it. I'm out of every three videos.
So one week it's going to be viral. The next week it's going to be specific. The next week it's viral.
The next week it's viral. The next week it's specific. That's how I'm going to be doing it.
And so you kind of have the option there on what makes sense for you. So for me, my niche is YouTube. This is large, total adjustable market.
Who are you reaching in your offer? This is what I want you guys to think about. What's your niche?
Who's your offer for? Who's your product for? Who are you trying to reach?
Mine's entrepreneurs. There's an overlap here. And this overlap is your specific content.
These are the videos that are going to convert really well. When I teach entrepreneurs how to grow on YouTube, those videos are going to do really well. Now, the cool thing is when I make videos just on how to grow on YouTube, some entrepreneurs might go watch that content too, and that can also convert.
And so my content strategy on YouTube for this next year is out of every three videos, one's going to be viral, which is how to grow on YouTube. One's going to be specific, which is how to grow on YouTube for entrepreneurs or how to make money online for entrepreneurs with organic content. Very specific, less views.
That's okay because it's going to build the business. And then I'm going to build the brand again over here and go viral. I hope this was helpful because a lot of people are either focusing way too much on these specific videos that they're getting zero views at all.
And what you need. is you also need some larger topic videos and you need to learn how to do the research and find the videos that are getting more views because then that's gonna really snowball effect your channel and those people will trickle into your specific content. So you can still make specific content, but actually incorporating how to make videos that get views will grow your brand and then they'll come here.
It will grow your business.
The Hook

The bait, then the rug-pull.

The video opens on a physical award for $100,000 in 74 days, earned with about 6,000 subscribers and no ad budget. What follows is a recorded two-hour live training that explains how a small channel turns into a sales funnel, and why the deciding factor in views is interest, not editing.

Frameworks

Named ideas worth stealing.

19:20model

The YouTube sales funnel

  1. Regular videos attract and build trust
  2. All of them point to one YouTube VSL
  3. The VSL makes the offer
  4. Sales call, course or community

Keep everyday videos helpful and low-pressure, and concentrate the sales pitch in one long training video every other video links to.

Steal forany expert business using YouTube for leads
18:50list

The YouTube VSL recipe

  1. 15 to 30+ minutes
  2. Share what you do
  3. Who you are
  4. Case studies
  5. CTA at the end
  6. Sell as hard as you want

The structure of the one video allowed to sell.

Steal fora pinned sales video or webinar replay
17:05model

Know, like, trust, offer

  1. Know (views)
  2. Like (time together)
  3. Trust (time together)
  4. Aware of the offer

Views only create awareness. Liking and trust require watch time, and buying requires an explicit offer.

Steal forcontent-to-sales planning
32:20list

The two-hour YouTube workweek

  1. Pre-production 45 min: ideation 15, titles 5, bullet script 20, AVL setup 5
  2. Production 30 min
  3. Post 45 min: light trim 25, thumbnail 15, upload 5

A fixed time budget that front-loads thinking and keeps editing to a trim.

Steal fora weekly solo recording routine
28:40list

Video quality levels

  1. Level 1: no editing
  2. Level 2: a visual aid
  3. Level 3: more heavily edited
  4. Levels 4 and 5: top-tier editing

Level one and two videos are enough to reach buyers in education niches.

Steal forsetting production expectations
48:06model

Click, watch, satisfy

  1. Click
  2. Watch
  3. Satisfied

The three things that decide whether YouTube spreads a video. The click starts it all.

Steal fordiagnosing an underperforming video
54:08concept

More interest equals more views

Packaging works only to the degree it makes someone want to know or learn something more than the other videos on their screen.

Steal forjudging titles and thumbnails
58:06concept

Curiosity vs. clarity

Hide the answer and show the benefit when the topic needs a push. Be plainly clear when the topic is already wanted.

Steal forchoosing a title style
1:17:19concept

Cast a net, not a line

  1. Niche viral: reach your whole niche
  2. Mass appeal: reach beyond it

Pick topics with larger interested audiences to raise view potential.

Steal foridea selection
1:32:16concept

The ham and the garlic

Packaging is what the viewer wants. The content is what they need.

Steal forany educational content
1:37:36list

Ways to appeal to new viewers

  1. Credibility in the title
  2. Authority hijacking (people and brands)
  3. Novelty (the purple cow)

Tactics for making packaging work on people who don't know you.

Steal fortitle writing
1:46:54list

Thumbnail basics

  1. Three elements or fewer
  2. Shrink test
  3. One-two combo with the title
  4. Short, simple titles

Simplicity rules for packaging seen at phone size.

Steal forthumbnail review checklist
1:51:57list

Packaging-first order of operations

  1. Ideation
  2. Title
  3. Thumbnail
  4. Script
  5. Shoot
  6. Edit
  7. Upload
  8. Boost
  9. Analyze

The reverse of the usual order, where title and thumbnail come last.

Steal fora production checklist
1:58:14model

Viral vs. specific (one in three)

  1. Viral: big TAM, more views, brand and authority
  2. Specific: dog whistle, ideal customer, higher conversion
  3. One specific video in every three

Balance reach and conversion by mixing broad videos with buyer-specific ones at the overlap of niche and customer.

Steal fora channel content calendar
CTA Breakdown

How they asked for the click.

VERBAL ASK
31:42link
“Hey, real quick, if you're a business owner and you're looking to actually get sales from YouTube and build your brand on YouTube, I have a free school community literally just for that.”

A studio-shot insert dropped into the webinar replay plus an opening plug. The free Skool community sits next to a strategy-call booking link in the description, and the webinar itself sells the paid Content Academy throughout.

MENTIONED ON CAMERA
01:00productContent Academy free Skool community ↗
27:44toolYT Jobs (ytjobs.co) ↗
1:03:48toolvidIQ browser extension ↗
Storyboard

Visual structure at a glance.

award cold open
hookaward cold open00:00
21M views proof
promise21M views proof05:49
YouTube VSL recipe
valueYouTube VSL recipe19:01
attract, nurture, convert
valueattract, nurture, convert22:52
good, fast, cheap
valuegood, fast, cheap26:34
level-three schedule
valuelevel-three schedule37:16
packaging first
valuepackaging first44:53
interest defined
valueinterest defined52:17
line vs. net
valueline vs. net1:17:37
focus modes angle test
valuefocus modes angle test1:30:09
ham and garlic
valueham and garlic1:33:34
viral vs. specific
valueviral vs. specific1:54:53
studio close
ctastudio close2:01:20
Frame Gallery

Visual moments.

award cold open00:00Frame at 01:44 from If You Want to Make $100K Fast, Start a YouTube Channel01:44Frame at 03:15 from If You Want to Make $100K Fast, Start a YouTube Channel03:1521M views proof05:49Frame at 06:20 from If You Want to Make $100K Fast, Start a YouTube Channel06:20Frame at 08:43 from If You Want to Make $100K Fast, Start a YouTube Channel08:43
award cold open00:00Frame at 01:44 from If You Want to Make $100K Fast, Start a YouTube Channel01:44Frame at 03:15 from If You Want to Make $100K Fast, Start a YouTube Channel03:1521M views proof05:49Frame at 06:20 from If You Want to Make $100K Fast, Start a YouTube Channel06:20Frame at 08:43 from If You Want to Make $100K Fast, Start a YouTube Channel08:43Frame at 09:13 from If You Want to Make $100K Fast, Start a YouTube Channel09:13Frame at 12:09 from If You Want to Make $100K Fast, Start a YouTube Channel12:09Frame at 12:18 from If You Want to Make $100K Fast, Start a YouTube Channel12:18Frame at 13:46 from If You Want to Make $100K Fast, Start a YouTube Channel13:46Frame at 15:13 from If You Want to Make $100K Fast, Start a YouTube Channel15:13Frame at 17:29 from If You Want to Make $100K Fast, Start a YouTube Channel17:29YouTube VSL recipe19:01Frame at 20:32 from If You Want to Make $100K Fast, Start a YouTube Channel20:32Frame at 21:59 from If You Want to Make $100K Fast, Start a YouTube Channel21:59attract, nurture, convert22:52Frame at 24:49 from If You Want to Make $100K Fast, Start a YouTube Channel24:49good, fast, cheap26:34Frame at 28:05 from If You Want to Make $100K Fast, Start a YouTube Channel28:05Frame at 29:25 from If You Want to Make $100K Fast, Start a YouTube Channel29:25Frame at 30:28 from If You Want to Make $100K Fast, Start a YouTube Channel30:28Frame at 32:11 from If You Want to Make $100K Fast, Start a YouTube Channel32:11Frame at 34:14 from If You Want to Make $100K Fast, Start a YouTube Channel34:14Frame at 35:45 from If You Want to Make $100K Fast, Start a YouTube Channel35:45level-three schedule37:16Frame at 39:11 from If You Want to Make $100K Fast, Start a YouTube Channel39:11Frame at 39:40 from If You Want to Make $100K Fast, Start a YouTube Channel39:40Frame at 41:06 from If You Want to Make $100K Fast, Start a YouTube Channel41:06Frame at 43:22 from If You Want to Make $100K Fast, Start a YouTube Channel43:22packaging first44:53Frame at 46:09 from If You Want to Make $100K Fast, Start a YouTube Channel46:09Frame at 48:31 from If You Want to Make $100K Fast, Start a YouTube Channel48:31Frame at 49:09 from If You Want to Make $100K Fast, Start a YouTube Channel49:09Frame at 50:41 from If You Want to Make $100K Fast, Start a YouTube Channel50:41interest defined52:17Frame at 53:21 from If You Want to Make $100K Fast, Start a YouTube Channel53:21Frame at 55:06 from If You Want to Make $100K Fast, Start a YouTube Channel55:06Frame at 56:57 from If You Want to Make $100K Fast, Start a YouTube Channel56:57Frame at 57:55 from If You Want to Make $100K Fast, Start a YouTube Channel57:55Frame at 59:39 from If You Want to Make $100K Fast, Start a YouTube Channel59:39Frame at 61:37 from If You Want to Make $100K Fast, Start a YouTube Channel61:37Frame at 63:28 from If You Want to Make $100K Fast, Start a YouTube Channel63:28Frame at 64:40 from If You Want to Make $100K Fast, Start a YouTube Channel64:40Frame at 65:53 from If You Want to Make $100K Fast, Start a YouTube Channel65:53Frame at 68:23 from If You Want to Make $100K Fast, Start a YouTube Channel68:23Frame at 68:59 from If You Want to Make $100K Fast, Start a YouTube Channel68:59Frame at 70:50 from If You Want to Make $100K Fast, Start a YouTube Channel70:50Frame at 72:11 from If You Want to Make $100K Fast, Start a YouTube Channel72:11Frame at 73:48 from If You Want to Make $100K Fast, Start a YouTube Channel73:48Frame at 75:19 from If You Want to Make $100K Fast, Start a YouTube Channel75:19Frame at 76:50 from If You Want to Make $100K Fast, Start a YouTube Channel76:50line vs. net77:37Frame at 79:53 from If You Want to Make $100K Fast, Start a YouTube Channel79:53Frame at 81:24 from If You Want to Make $100K Fast, Start a YouTube Channel81:24Frame at 82:55 from If You Want to Make $100K Fast, Start a YouTube Channel82:55Frame at 84:27 from If You Want to Make $100K Fast, Start a YouTube Channel84:27Frame at 85:25 from If You Want to Make $100K Fast, Start a YouTube Channel85:25Frame at 87:35 from If You Want to Make $100K Fast, Start a YouTube Channel87:35Frame at 89:10 from If You Want to Make $100K Fast, Start a YouTube Channel89:10focus modes angle test90:09Frame at 91:25 from If You Want to Make $100K Fast, Start a YouTube Channel91:25ham and garlic93:34Frame at 95:29 from If You Want to Make $100K Fast, Start a YouTube Channel95:29Frame at 96:37 from If You Want to Make $100K Fast, Start a YouTube Channel96:37Frame at 98:31 from If You Want to Make $100K Fast, Start a YouTube Channel98:31Frame at 99:51 from If You Want to Make $100K Fast, Start a YouTube Channel99:51Frame at 101:09 from If You Want to Make $100K Fast, Start a YouTube Channel101:09Frame at 103:12 from If You Want to Make $100K Fast, Start a YouTube Channel103:12Frame at 103:42 from If You Want to Make $100K Fast, Start a YouTube Channel103:42Frame at 105:45 from If You Want to Make $100K Fast, Start a YouTube Channel105:45Frame at 106:52 from If You Want to Make $100K Fast, Start a YouTube Channel106:52Frame at 108:47 from If You Want to Make $100K Fast, Start a YouTube Channel108:47Frame at 109:54 from If You Want to Make $100K Fast, Start a YouTube Channel109:54Frame at 111:10 from If You Want to Make $100K Fast, Start a YouTube Channel111:10Frame at 113:21 from If You Want to Make $100K Fast, Start a YouTube Channel113:21viral vs. specific114:53Frame at 116:24 from If You Want to Make $100K Fast, Start a YouTube Channel116:24Frame at 117:55 from If You Want to Make $100K Fast, Start a YouTube Channel117:55Frame at 119:27 from If You Want to Make $100K Fast, Start a YouTube Channel119:27studio close121:20
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