The Psychology of Why People Buy
Dan Henry lays out ten emotions a prospect has to feel before they buy anything, built around one line a mentor gave him at a half-empty hotel event in Tampa: people buy when they feel like buying.
August 21stCreator
Dan Henry lays out ten emotions a prospect has to feel before they buy anything, built around one line a mentor gave him at a half-empty hotel event in Tampa: people buy when they feel like buying.
August 21stA three-part 'one belief' framework — idea, mechanism, product — explained through P90X, ClickFunnels, OxiClean, and the Squatty Potty.
August 11thA creator who's generated $40 million over thirteen years explains why his revenue collapsed for years, and the three principles that brought it back — none of which involved a new funnel.
July 24thA $497 upsell got weaker on paper and stronger in the cart, because the pitch around it got better.
July 20thA solo operator breaks down one $124,794 month of low-ticket digital products into three repeatable rules.
July 14thThe three-rule beta launch method that turned a stripped-down Zoom training into a multi-million-dollar course product.
June 17thDan Henry's three-ingredient pitch framework — felt pain, irreversible big idea, and a specific promise — applied to coaching sales in 13 minutes.
June 12thHow a 26-year-old filmmaker turned a $750K budget into a $140M box-office hit -- and the three business principles anyone can steal from it.
June 8thA 24-minute Q&A where a coach who processed $40M in sales answers the questions every beginner coach gets stuck on.
June 5thAn 8-minute whiteboard tutorial that introduces the Crossover Offer: the tactic of selling an ordinary skill to a market where it reads as magic.
May 25thA 7-minute Dubai Marina walkabout that proves the economics of cheap courses are broken and shows exactly how to fix it with a live workshop model.
May 18th