I Asked a YouTube Millionaire Why My Videos Don't Grow
A webinar copywriter who can close any room sits down with a 1.4-million-subscriber business channel to learn why his own videos stall, and gets told he's being too direct.
Posted
today
Duration
Format
Interview
educational
Views
573
37 likes
57 · 43
Big Idea
The argument in one line.
Business channels stall because their packaging speaks only to existing buyers; go wide in the thumbnail and title to earn clicks, then use the first 30 seconds to qualify the right viewers.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A coach, consultant or agency owner who sells a premium offer and gets a few sales from YouTube but no real channel growth.
A direct-response marketer whose ads and webinars convert, but whose videos read like pitches and only reach people who already know them.
Someone stuck on what to make videos about, who has good ideas but can't turn them into titles strangers will click.
A business owner deciding whether to script, film to camera, or record live teaching in front of a room.
SKIP IF…
You want step-by-step YouTube SEO, analytics or editing tutorials. This is a conversation about topics, packaging and positioning.
You run an entertainment channel chasing raw view counts rather than buyers.
TL;DR
The full version, fast.
Most business owners make videos for the few people already shopping for their solution, so the algorithm never gets enough clicks to find new buyers. The fix is to go wide at the top: a thumbnail and title built on curiosity, confusion, contrast, controversy or conflict, often about a common situation like delayed flights or the price of gas. Then the first 30 seconds qualify the right viewers and disqualify the rest, and the body teaches one idea through stories instead of tactical steps. Recording real teaching in front of a live room adds social proof and a sense of access. Grow the audience faster than sales, and reinvest YouTube revenue into profitable ads.
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2 million views in 28 days, $46K a month from YouTube, a near multi-seven-figure client month. The channel started with a promise to post weekly for 10 years with no view or subscriber goal, and sends viewers to books and front-end offers instead of calls.
04:44 – 07:45
02 · Go wide, not niche
Niches sell, but audiences come from wide packaging. The hook is the thumbnail, title and first 30 seconds together. Entertainment channels get views; enterprise channels get valuable views and far higher CPMs.
07:45 – 12:38
03 · Situation-aware topics
Webinar scripts are a nerdy, solution-aware topic. Instead, start from what everyone complains about, like delayed flights, and land on 'create a webinar offer that pays for your private jet.'
12:38 – 18:30
04 · Stories that hold attention
Don't give the whole story away in the first scene. A trip to the gas station becomes a lesson on time versus money, scarcity among the rich, and why a lost $400 on a phone was a good trade.
18:30 – 21:55
05 · The five C's and the too-direct trap
Thumbnails need curiosity, confusion, contrast, controversy or conflict. 'Millionaire Mind Games' shows the curveball. The host admits topic is his real problem, and hears that direct marketers are too direct on YouTube.
21:55 – 27:26
06 · Teach a room, find lessons everywhere
Three videos a week come from teaching a live audience, not talking to a lens. Ideas come from teaching uncommon lessons from commonplace things, like the De Beers copywriter who invented the diamond engagement ring.
27:26 – 31:37
07 · Wide title, narrow first 30 seconds
An AI assistant drafts thumbnail titles around 'talk your way to wealth.' A wide title gets clicks; the first 30 seconds qualify the qualified and disqualify the unqualified so YouTube learns who to show it to.
31:37 – 37:08
08 · Script less, tell a story for every point
Word-for-word scripts killed the host's best videos. The guest obsesses over packaging and the opening, then teaches from frameworks: never make a point without a story. Example: why 'read books' is bad advice without a specific problem.
37:08 – 42:20
09 · Make it simple: where Millionaire Mind Games came from
Treat a video as easy, not as hard as a webinar. A chapter title in a bookshelf book became a 290K-view video about how the amount you think of as 'a lot of money' caps what you earn.
42:20 – 46:53
10 · The strategy of strategies
Grow your audience faster than your sales. If ads already return more than they cost, take the money YouTube pays you and spend all of it on ads.
46:53 – 51:26
11 · Borrowed titles and the conflict thumbnail
Reviewing the AI's ten titles, then a Q&A titled 'Don't Marry That Woman' with 62K views in 11 days. Conflict beats the positive version, and borrowing titles is fine if you skip watching the original.
51:26 – 57:15
12 · Long, unedited, in a room
Full Q&As stay whole because people watch more of longer videos. A live room creates voyeurism, access and social proof; a whiteboard makes anyone look more authoritative.
57:15 – 1:03:36
13 · Bedroom beginners and the wide-to-narrow funnel
Make each video better than the last and add value so buyers find you. Wide content is community service; beginners save up while price filters who buys. Closing line: the cheapest is never believed to be the best.
Atomic Insights
Lines worth screenshotting.
The riches are in the niches when you sell, but when you attract an audience the riches are in going wide with your thumbnail and title.
The hook is not the thumbnail alone; it is the thumbnail, the video title and the first 30 seconds working as one package.
Entertainment videos get more views, but enterprise videos earn far more per view, with business topics reaching CPMs as high as $80.
The biggest mistake direct marketers make on YouTube is being too direct, which only reaches people who already know them.
Stop making videos for your subscribers, who will watch anyway, and make them for people who have never heard of you.
A thumbnail needs one of five triggers: curiosity, confusion, contrast, controversy or conflict.
Good packaging makes the viewer ask a question that only your video answers, and the opening seconds promise to answer it.
If you don't get a lot of clicks, nothing else about the video matters, because the algorithm never gets a chance to optimize.
YouTube is better at finding your ideal buyer than you are, because it has watched billions of people click.
Teach uncommon lessons from commonplace things, like the copywriter-invented tradition of diamond engagement rings.
A negative thumbnail like 'Don't Marry That Woman' outpulls a positive one like 'How to Marry a Woman That Makes You Rich' on the same idea.
You can't copyright a thumbnail title, so borrowing a proven one and not watching the original video keeps your take unbiased.
Viewers watch a higher percentage of longer long-form videos, so cutting a full Q&A into small clips can cost watch time.
Filming in front of a live audience makes remote viewers feel they are getting access, not just watching a video.
A whiteboard instantly makes a beginner look more authoritative than someone talking to a camera in their bedroom.
If YouTube pays you and your ads return 1.5x, putting the YouTube income into ads makes you the richest person in your niche.
You have to grow your audience faster than you grow your sales, or a strong closer runs out of people to close.
Wide content doesn't repel premium buyers; beginners consume it while saving up, and price filters who buys the high-ticket offer.
If you are the cheapest, no one will believe you are the best.
Takeaway
Win the click wide, then qualify narrow
WHAT TO LEARN
A business channel grows when its packaging speaks to strangers through a common situation, and the first 30 seconds do the filtering a niche title used to do.
01The numbers and the 10-year commitment
Commit to a long posting horizon with a skill goal, like getting good at YouTube, instead of a view or subscriber target.
Send viewers to a book or low-priced front-end offer, letting immersion in your material warm them up before any high-ticket sale.
02Go wide, not niche
Treat the thumbnail image, thumbnail title, video title and first 30 seconds as a single hook that must work together.
Business topics draw fewer views than entertainment but earn far more per view, both in ad revenue and in buyers.
03Situation-aware topics
Start from a situation many people complain about, like delayed flights, then bridge to your offer as the fix.
A problem-aware or situation-aware topic reaches far more future buyers than a solution-aware topic named after your service.
04Stories that hold attention
Withhold the resolution: let viewers think they've figured out where a story is going, then show them they haven't.
Expand one idea through relatable stories rather than listing tactical steps; everyday moments like pumping gas can carry a big lesson.
05The five C's and the too-direct trap
Run every thumbnail past five triggers: curiosity, confusion, contrast, controversy and conflict.
Make videos for people who don't know you yet; your subscribers will watch regardless of the packaging.
06Teach a room, find lessons everywhere
If talking to a lens drains you, teach a live room and record the teaching instead of performing for a camera.
Find topics by pulling uncommon lessons out of commonplace things, from dragonflies to engagement rings.
07Wide title, narrow first 30 seconds
Choose a title for maximum clicks, then state in the opening who the video is for and who should leave.
Going wide doesn't waste reach, because the algorithm learns your real buyer from who keeps watching past the qualifier.
08Script less, tell a story for every point
Script only the hook and the points; reading word for word tends to flatten delivery and slow production.
Pair every point with a story and every story with a point, so lessons stick without becoming a lecture.
09Make it simple: where Millionaire Mind Games came from
Stop treating a video as harder than your best sales asset; a single bookshelf chapter title can seed a strong episode.
The amount you allow yourself to consider 'a lot of money' quietly caps what you'll earn.
10The strategy of strategies
A strong closer still needs a growing audience; grow reach faster than sales or conversion skill has nothing to work on.
When ads already return more than they cost, reinvest YouTube payouts into ads to compound reach.
11Borrowed titles and the conflict thumbnail
A conflict-framed thumbnail like 'Don't Marry That Woman' tends to outpull the positive version of the same idea.
Proven thumbnail titles can be borrowed; skip watching the original so your content stays your own.
12Long, unedited, in a room
Keep long Q&As whole; viewers often watch a higher share of longer videos, and more watch time means more chances to convert.
A visible live audience and a whiteboard add social proof, authority and a sense of access that solo bedroom videos lack.
13Bedroom beginners and the wide-to-narrow funnel
Your job is to help people who are already winning win bigger, so price your core offer for them and let wide content serve everyone else.
Wide content attracts beginners who save up to buy later, while price keeps the premium offer for qualified buyers.
Glossary
Terms worth knowing.
CPM
Cost per thousand impressions: what advertisers pay YouTube to show ads on a thousand views of a video. Business and finance topics command much higher CPMs than celebrity gossip.
RPM
Revenue per thousand views: what the creator actually earns from YouTube for every thousand views, after YouTube takes its share of ad revenue.
ROAS
Return on ad spend: revenue divided by what you paid for ads. A 1.5 ROAS means every $1 in ads brought back $1.50 in sales.
Awareness levels
A copywriting model that sorts prospects by how much they know: unaware, problem aware, solution aware, product aware and most aware. Content aimed at earlier stages reaches more people.
Thumbnail title
The short text printed on the thumbnail image itself, separate from the video's written title. The two are designed to play off each other.
Front-end offer
A low-priced first purchase, such as a book or paid challenge, that introduces a buyer to a business before any expensive coaching or service is offered.
“Women don't rule the world. Copywriters rule the world. Women just buy what the copywriters sell them.”
provocative payoff to the De Beers story→ IG reel cold open↗ Tweet quote
39:40
“Seldom will you make as much as, never will you make more than the amount you allow yourself to think of as a lot of money.”
the core idea of the 290K-view video, teased in the cold open→ TikTok hook↗ Tweet quote
42:55
“You have to grow your audience faster than you grow your sales.”
the line the host says he can't stop thinking about→ newsletter pull-quote↗ Tweet quote
45:35
“If you take the money you're making from YouTube and spend that on ads, you are instantly the richest guy in your niche.”
payoff of the 'strategy of strategies' tease→ IG reel cold open↗ Tweet quote
1:03:15
“If you are the cheapest, no one will believe you are the best. And if you are the best, no one will expect you to be the cheapest.”
the episode's closing bar→ newsletter pull-quote↗ Tweet quote
Topic Map
Where the conversation goes.
00:00 – 04:44steadyChannel results and posting commitment
04:44 – 12:38denseWide packaging and channel types
12:38 – 18:30steadyStorytelling, time and abundance
18:30 – 21:55denseThumbnail triggers and being too direct
21:55 – 31:37denseLive-room teaching and ideation
31:37 – 42:20steadyScripting and story frameworks
42:20 – 46:53denseReinvesting YouTube income into ads
46:53 – 57:15denseTitle testing, Q&A format and production
57:15 – 1:03:36steadyBeginners and wide-to-narrow funnels
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How many subs you got now? 1 .4 million on my channel that had 10 ,500 when I made that decision. Some of the best performing videos that I've ever done.
I got the thumbnail title and the video title from somebody else. I'm gonna give you the strategy of strategies. Okay.
If you can handle it. The reason I don't allow myself to think of any amount of money as a lot, because I discovered something when I was broke that helped me get rich. If you're a business owner and you're trying to grow on YouTube, meet Dr.
Myron Golden, who has got 2 million views in the last 30 days on his YouTube channel. Yep, 2 million views in the last 28 days. And how much did YouTube pay you in?
Like $46 ,000 between two channels. So that's not your sales. That's what YouTube pays you.
That's what YouTube sends deposits into my account. And then for actual new client business, what do you think you made from YouTube? Can we a channel it's hard to tell because most of our clients come from YouTube, but I mean it's been Seven -figure month almost almost multi seven -figure month in the last 30 days awesome So if you're trying to get sales from YouTube I am going to grill this man for your viewing pleasure and try to get as much as I can Before he kicks me out of his studio, which is amazing by thank you.
Thank you How much have you invested in this studio? Well, we we bought the building for six hundred and twenty five thousand Five years ago, I think okay and all this gear yeah the gear i hundreds of thousands of dollars in gear hundreds of thousands of dollars in renovations i'm sure six seven hundred thousand dollars and that's my first question before i get into like what to talk about on youtube how to frame stuff to get sales you know there's a lot of people right now who say that the minimalistic raw videos do the best and um i have noticed on my channel that when I do a raw one camera angle sitting at my desk video, it does better.
Now I don't know if that's because of that or just because I'm more, I'm not worried about the gear. Right. I think what does the best is doing your best where you are while you are also being the best at what you do.
Like if you're talking about for business. And so like when I, when I decided to get serious about YouTube back in 2022, I literally decided starting April of 2022, I am going to post a YouTube video every week for the next 10 years.
And my only objective is to see if I can get good at YouTube. Like I didn't have a views objective. I didn't have a subscriber.
Like I don't ask people to subscribe. And I know people say you should do that. I don't ask people to subscribe.
I don't ask them to like. How many subs you got now? 1 .4 million on my channel that.
had 10 500 when i made that decision so in four years we're up to 1 .4 million 1 million 439 000 or something like that and on our new channel that we started two years ago in july in july of 2024 we've got like 194 000. wow and and you just leave a link in the description to we put links in the descriptions to several of our offers we put links in the description to my books we put links in the description to my challenge which we're not currently doing but we'll probably start it back up in october or november um and links to just links to offers and and i've written i've written like seven books but like we sell actively online right now three of them awesome so so You don't go to book a call.
You go to some sort of front -end offer, indoctrinates them, immersion creates conversion. I remember you saying that. It does.
I love that. He always rhymes stuff. There's always a rhyme.
I'm a poet and I know it. So that is how you get them there. Now, when you're thinking about, and this is my biggest struggle, right?
And I'm doing okay on YouTube. I got almost 90 ,000 subscribers now. Let's go.
Thank you. Thank you. You know, it used to be a video would pop off every six months.
And now it's like I can make maybe get one to pop off once per month. Oh, that's nice. Right.
Like, for instance, the video that did really, really well, I believe it has like almost 90 ,000 views now is a billionaire gave me advice that made me a millionaire. And it was just me telling the story of this time I met a billionaire. He gave me some advice.
I took the advice and well. Now millionaire, right? Okay, and that did really well.
So when we were on the jet last week Yep, you told me that You know YouTube is is kind of like kind of like this like you start wide Then you talk about your actual stuff that you sell in the middle and then yeah, I think most people Who desire to build a YouTube channel? They don't know what they're after they like they don't know what they want And so if you don't know what you want anything will do And so people say the riches are in the niches.
When you're selling stuff, that's true. When you're attracting an audience, it's not true. When you're attracting an audience, the riches are in going really, really wide with your thumbnail title.
Your thumbnail title. So like a lot of people think that the thumbnail title is the hook, right? They think, well, the thumbnail title is the hook.
No, the thumbnail title, the video title, and the first 30 seconds are the hook. Right. The whole package.
That whole package deal is the hook. And most people's thumbnails, well first of all, most people who post videos on YouTube don't have a thumbnail. Most people who have thumbnails… What do you mean they don't have a thumbnail?
They don't have a thumbnail. They just have a channel and they've got a video and you look at it and it looks like there's a video. They don't have…like there are a lot of… people who have youtube videos they wonder well i don't know why my channel is not doing well you don't have thumbnails nobody knows what your channel is about and they don't know you so it's not they're not going to click on it because you're on it you mean like an intentional thumbnail they don't have a thumbnail at all for the video for the video there are a lot of videos you mean they're using it in they're using a still from the video correct ah yeah okay yeah yeah right what they're not using a still the YouTube is just picking a still image from, yeah.
And you use a consistent thumbnail type. It's like your face, and I noticed that you do a title, and then you do another title in the thumb that somehow interacts with the title. Right, the video title, exactly.
So the thumbnail title, and this is how I think about it, and even before we get to thumbnail title, let's back up a little bit. What kind of YouTube channel are you going to have? Are you going to have an entertainment channel?
You're going to have an education channel or you're going to have an enterprise channel. Right. But I'm saying for the people who are watching, you want business.
I want a business channel. Well, most of the people that watch me probably. A business channel.
They probably want people to watch their videos and then buy their stuff. Okay. So if the first thing you need to be aware of is entertainment videos get more views, but the views are less valuable.
Enterprise videos, which are business related videos. They don't get as many views because not as many people are interested in being business owners. But the views are so much more valuable.
And not only are the views more valuable, but your CPM and your RPM, your CPM being cost per thousand, what YouTube charges advertisers, and your RPM, revenue per thousand, is way higher on enterprise stuff, enterprise videos. Way higher. I've had $80 CPM.
Which is mind -blowing. Yes, that's like when so I've noticed that when you talk about money finance stocks, right? No, you get higher you get higher that means YouTube's gonna pay you more, right?
But if you talk about like and the reason you're gonna pay you more is Because their advertisers pay more to be on your chair, right because there's more competition, right? Yeah, but if you talk about like Britney Spears getting drunk very low low views Okay, very low cost per cost per right thousand. Yeah So, so I would say, and this is, this is my biggest question, right?
Okay. Is like, I know what I sell. Like we sell done for you webinar scripts and copy.
That's a very specific thing. Right. Okay.
So. Now, how can you figure out 36 ways to say something that will attract people who want to do webinars? Right.
Because I always, because I'm a marketer, right? Hardcore marketer. I think like, okay, am I going after?
Aware, unaware, solution aware, problem aware, most aware. What am I going after? And if I do a YouTube video and I talk about webinars, well, that's solution aware, right?
And that's nerdy stuff. I imagine that would not do great. Well, it would do great for the people who it's for.
Right. But you'll find more people who desire to do webinars if you'll talk about something else. So problem aware.
Problem aware. situation aware. And what I mean by situation aware, maybe something happened where interest rates go up or interest rates go down.
Like if you can, if you can find the thing that people are talking about or that people are concerned about at a high level, you could literally do a video on never have another flight cancellation, never have another delayed flight again. Oh, that's super wide. That's super wide.
That's like crazy wide. On this video, I'm going to show you how to never have another delayed flight again. And it's going to blow your mind how simple this is.
But this is not for everybody. This is for people who are sick and tired of TSA agents who wanted to be CIA agents, but they couldn't pass the test. They're going to treat you like a terrorist.
This is for people who are tired of take off your shoes this time, but don't take off your shoes next time. This is for people who are tired of the airlines losing their luggage, canceling their flights, missing connections. Now, if that's not you, then you're probably okay.
You can just keep doing what you're doing. But if you're sick of that stuff and you're sick of missing important business meetings because of delayed flights, the fix is create a webinar offer that pays for your private jet. Private jet.
Interesting. Okay. So you see what I did there.
So now I got a whole bunch of people listening. Wow. And I'm going to get more webinar people with that kind of structure than I am if I just start talking about webinars.
Hmm. So if I was going to make a video on how I pay for, like, for instance, when I went to Vegas, um, I got a nice suite. I, you know, paid for the jet trip over with you.
Um, I got a suburban, like I over, I spent probably $45 ,000 total on the trip, which if I was just going to go to Vegas, I would never spend that. Right. Okay.
Um, I don't know, call me cheap or whatever, but I just don't want to spend that money. But if I say, while I'm in Vegas, I'm going to do a little seminar and I sell 10 seats at $10 ,000 a piece.
Well, now I make a hundred grand. Now you're in profit, right? Now you might say, okay, well, how do you do that?
Well, it's simple. Like, this is what I would say. I would say something like, well, you just have to get into a position where your time is worth more than money.
Because if you make your time worth enough that people will actually, When you come to their city, they will pay to listen to you speak for a day. You can fly anywhere, private jet, whatever you want for free.
So how do you do that, right? So then I might say, well, here's how I did it. And I would explain that what needs to happen for that to happen.
You need to have a brand. Building a brand on social media is hard. I built my brand with webinars.
Why? Because what is a webinar? It's like a traveling talk or like bands used to open up for bigger bands before the internet and the crowd would see them, an opening act, and then they'd become fans.
Like a traveling Broadway show. Right. Same thing.
Yeah. Because a good webinar is branding, messaging, and selling all in one. So I tell people, we can't write your webinar without...
really tweaking your brand, your message, and your positioning. That all has to happen first or I can't write you a webinar. So you're actually getting a bonus.
You're getting your whole brand strategy, your whole message, your whole positioning all in one. So when I say this, then I can make the connection like, look, you need an online talk that spreads your message, gets you clients, and builds your brand. Because if I run traffic, if I ran 162 grand in August in traffic to my webinar, and before that i was maybe 100 grand within three months everybody's like well dan's the goat of webinars now i've been i've had that said in the past inside the industry right but now like normal people are saying it right why because everybody's seeing my ads they're watching this one great talk and they're going well ah boom so do you think that would be a way to make that bridge sure i think it could be like here's what you want to do just like a movie you can't give the whole story away in the first scene Ah, so I'm giving too much away.
Right. You don't want to give the whole story away in the first scene. What you want to do is you want to create some intrigue.
Well, how do I create intrigue? Well, you do something and then you make people feel like they figured out what's happening and then you do something that lets them know they didn't figure out what's happening. And this is how you get retention?
Exactly. Okay. That's why I'll start saying something and I'll say, and this is how you keep from, and this is how you get to, and like, like I, if someone were to say to me yesterday, I will give you $442 billion if you can tell me the price of gas.
They would have to keep the money. I'd have no idea. I don't, I wouldn't know if it was $3 and something, $5 and something, $8.
I have like no idea for two reasons. One, usually I pay, like I pay people to go fill up my car with gas. So I don't, I don't do that.
So I don't have any idea. I don't look at the price of gas. Yeah, me too.
I don't know either. Right. I don't look at the price of gas.
Right. Exactly. Exactly.
We sound so unrelatable right now. Right. We sound so bougie.
But it's not about being bougie. I'll show you what it's about here in a second. But today, my car was on empty.
It was like, it couldn't breathe, right? So I was like, okay, I got to go to the stupid gas station and fill up my car with gas. And I'm there and I'm pumping gas and it's like taking forever.
I'm like, what is happening here? And I look down and gas was $5 .09 a gallon. Now, I don't know if that sounds like a lot.
or a little bit, but I will say this, I can remember when gas was 25 cents a gallon, right? And so I thought, wow, I wonder if that's hard or easy for people, like $5 and nines, because I was there for a long time and this girl pulled up after I left. So there was somebody there, they left, another car pulled up, put gas in their car and they left.
I'm thinking, is my tank that much bigger or are they just not filling up their cars with gas?
Right. And so the reason I don't go to the gas station, it's just not a good use of my time. Like I literally, and you know this to be true, I literally charge $40 ,000 an hour for coaching.
And if I'm speaking on stage, I might make $400 ,000 an hour. I know. I just watched you do it.
You did $500 ,000. I just watched you do it. Right.
Literally last week. Right. Right.
So it doesn't make sense for me to take my time and go put gas in the car or for me to clean something or cook something. Or for me to clean my pool or cut my grass. It's just, I don't get it.
If that's what I'm doing with my time, I don't get it. Because here's what I really discovered that's fascinating to me. It blows my mind.
Rich people have more money than poor people. Clearly, that's rich, poor people, right? But poor people care more about money than rich people do.
Rich people care more about time than poor people do. Poor people waste a lot of time to save a little bit of money. Rich people will waste a lot of money to save a little time.
We flew to Vegas and back. That was probably $115 ,000 trip or something like that. Yeah, I remember we were calculating it on the jet.
And so it's like, wow, that's a lot of money. Well, yeah, but guess what? I didn't have to get to the airport two hours early.
That would have been $80 ,000 down the toilet on the way there and $80 ,000 down the toilet on the way back. Not that I would have been coaching in that time, but I could have been. So you're...
See, I think maybe I get, and a lot of people who watch my channel, because I've talked to them, maybe get too in the weeds. you know we like look do this do this do that and then do this versus you're taking one concept and really expanding it like an accordion you know you're talking you're talking about the car and and and this and that right and so and i'm talking about things that people in john q public are focused on that one even rich people even though rich people have problems too even rich people I noticed this when we were at a conference because there were a lot of rich people there and the thing that was most mind -blowing to me was how much these rich people are operating from scarcity seeking more abundance.
It didn't make sense to me. It was so oxymoronic and so paradoxical. I'm like, but you're rich.
Why are you talking about, oh, this is expensive and this is how much this costs. What are you doing? Like, do you not understand that in the words of Ogmandino, the path is smooth.
Why do you throw stones before you? The only thing that's abundant in scarcity land is scarcity. Yeah.
And so like you have to operate. Well, you don't have to. I operate from a place in my mind.
Where there is no lack of anything. So I'm never worried about running out of anything. I'm never worried about being short of anything.
Not money, not food, not time, not anything. How much does it cost? Less than I have the ability to create.
How long will it take? Less time than I have. How hard is it going to be to do?
No harder than I am strong. Like, so I don't ever operate from scarcity because operating from scarcity never leads to abundance. Okay.
So let's say I was making that point. okay give me an example when i got to the us about a month a little over a month ago okay uh my dubai phone would not work in the us okay i had to go get a new iPhone, because my other iPhone was broken, to activate my US line so I could make calls here and get stuff done.
Well, I wanted to get the iPhone 18, but it wasn't out yet. So I bought an iPhone 16E, spent 600 bucks on it, had it for a month, and then traded it in and got this new 18, and I only got $270 for it. somebody might view that and go, well, that was dumb.
You just wasted 400 and whatever dollars. But to me - How much money did that iPhone 16 make you the way it had? If I wouldn't have been able to call and do what I needed to do, I'd have lost way more than $400 or it would have just made it genuinely hard.
So that's the way I think about it is it was a situation and that was the best I could do. And that's what I wanted to do. And the math made sense.
But a lot of people will see that as a waste of money. So these little - relatable things is what you'd include in your YouTube video so that, as you said, John Q.
Public, meaning the average person, would lean in, watch it, click on it. Right. And in order for that to happen, you need a thumbnail that has either curiosity, confusion, contrast, controversy.
or conflict. You added confusion. I did.
I remember. You used to be four. Yeah, four.
Because sometimes it's like, wait, what? Right? Yeah.
So one of my recent videos, it's like, I think it's like two or three weeks old. It's got 290 something thousand views. Wow.
And the thumbnail title was Millionaire Mind Games. That's the thumbnail title. That's confusing.
Yeah, it's... It's almost as if, like, why did that, well, when you tell me that, I think, why did that video do so good? It's such a simple title.
Here's the video title, though. Oh, that was the thumbnail text. That was the thumbnail title.
The thumbnail title. The video title was how to get really, really rich, really, really fast, playing mind games on yourself. Okay.
And wait a minute. Now, I promise to resolve, because at first when you read millionaire mind games, you're thinking, I knew these millionaires were out here playing mind games on people, right? So that's...
That's an intentional curveball. So how do you, and I asked you this on the jet, right? Because, you know, what I've always learned about YouTube is, and what's worked for me is when you have packaging and somebody sees it and they go, wait, what?
Explain yourself. You want to get them to say, explain yourself. That's a really good way to put it.
I think of it like, I want to create a thumbnail. And a thumbnail, a thumbnail title, thumbnail image, and a video title that causes them to ask themselves a question that they can only find the answer to in my video. And then you promise to answer that question in the first few seconds so that they know they're in the right place.
Exactly. Right. And I've done that.
But I believe my biggest struggle on YouTube is topic. Because when I hit the right topic, my flow of how I do it, it works. But I believe it's topic.
Yeah. So would you agree? that the biggest problem most business owners have when it comes to advertising is that they don't do direct response advertising.
Yeah, they do. Most businesses, they do image, whatever. Right.
Advertising. Right. Yeah.
Okay. They don't go, hey, click here, do this thing, give me your contact information. Exactly.
Boom. Do you know what the biggest mistake direct marketers make when they're doing direct marketing? Not doing broad advertising?
They're too direct. Yeah. Okay.
So that's the thing is when I do video and I'm like, How I script million -dollar webinars is so direct, right? And then I will get some sales and stuff from that, but it doesn't grow my channel.
It doesn't grow my brand. It doesn't grow my subscribers. It's almost like I'm just...
You're talking to the people who are already there. Yeah, and I'm scraping up a few sales, and then I'm moving on, and I'm not... Yeah, but what if you made your videos...
Stop making your videos for your subscribers. They're going to watch anyway. Make your videos for John Q Public.
For the people that don't know you. For people who don't know who you are. And so how can I talk about the thing I'm going to talk about and pull people in, like attract the interest of people who don't know who I am?
So your process for, cause you do a lot of videos. I do. Yeah.
We post three videos a week right now. So we post two on my main channel and one on my Bible study channel. And I imagine that part of this strategy, I'm guessing here, part of the strategy for this incredibly complex, and I thought my studio was elaborate, is like.
Maybe half of it is I've spent hundreds of thousands of dollars on this. I better get in here and film a video. No, I don't think that.
Well, that's why I did it. I just don't want to force myself to do it. But also, you've set this up in a way where you don't have to worry about anything.
You can get up on stage. You can do your thing. You can interact with the crowd because you have all these seats here.
Yeah. And generally, people come in. Yeah.
I mean, last time we were here, it was full. The room was full. Right.
And that gives you energy. That gives you maybe additional ideas. interaction 100 how big of a deal is that versus sitting there and just staring at a camera and thinking of what to say if i had to stare at a camera even if i knew what to say i probably wouldn't do youtube really yeah because that's my thing i probably wouldn't do it at all like if i had to talk to a camera i don't i don't do i don't i don't record videos i teach people and record the teaching oh that sounds like what joe rogan said he says i don't do a podcast i have a conversation and i record it right exactly that's what i'm doing i'm having a conversation with a group of people and i'm recording i'm teaching them something i'm recording i don't like i Yes, I have an outline.
Yes. I have some a through line up somewhere I'm going with this president But if I don't have anybody to talk to my tongue gets thick and I can't remember what I was gonna say Because I don't see any feedback energy in people's eyes people's eyes aren't lighten up all of that stuff matters to me See, I don't need me personally.
I don't need that Like for some reason I can look at the lens and I can just be like I'm gonna entertain this lens, right? Yeah, I don't have that well I don't have the ideation that you have.
Because it seems like you can just have a random thing happen to you. And it's so weird. I do this with ads.
I do this with emails. But for some reason with YouTube videos. Ideas are everywhere.
But do you take the idea and then make a video for it? Or do you decide what video you're going to do and then go grab things that happened and stories that happened and use it for that? I do it probably in both directions.
Okay. Probably in both directions. Like if you're going to teach business or if you're going to teach anything, if you're going to teach golf, if you're going to teach ping pong, what you really want to do, if you want to attract a wide audience, you want to teach uncommon lessons from commonplace things.
How many commonplace things are there in the world? Well, there are butterflies, there are mosquitoes, there's dragonflies. Did you know dragonflies, like once they have wings, they only live about five weeks?
Did you know that? No, I didn't know that. Right.
Okay. And I could go into a whole thing about just dragonflies and like how we all need to be more like dragonflies. Can I give you an example?
Yes, please do. Okay. I want to know if I got this right.
So you gave your wife an engagement ring, right? Do you know why you did that? That's what you're supposed to do.
But why? I don't know, because that's a copywriter. Oh, that's right.
That's right. I remember that story. De Beers Diamond Company had a surplus of diamonds.
Nobody was buying diamonds. So they hired a copywriter, Francis something. And the copywriter came up with this idea of, oh, let's associate diamond rings with getting married and commitment.
So they hired a bunch of celebrities. They did all these photos and said, oh, look, signs of his commitment. Which, by the way, ladies, three paychecks, please.
In this economy, come on. Three paychecks, what? Oh, you don't know that?
You're supposed to take three, is it three months? Three months salary and spend it on the ring. Oh, okay.
That's insane. That would be like $3 million. I love my wife, but no.
We're not spending $3 million on a ring? We're not spending $3 million on a ring. I don't think that formula was for guys like you.
Okay, but even still, it's even worse if you're not making a lot of money. But anyway, where did all this come from? Diamonds are a girl's favorite.
A copywriter sat down in a room. Diamonds are forever, right. She just came up with the idea, and now it's a thing.
So that's why I say women don't rule the world. Copywriters rule the world. Women just buy what the copywriters sell them.
That's why they're the... And you know what's funny? The copywriter that came up with that...
I believe was a woman. Okay. Well done sister.
She got one in for her people. So that story has always been, I mean, I got a lot of stories like this. A lot of my stuff is I learned something interesting about history and that's a common thing, right?
A wedding ring, right? So the lesson there is that, you know, I don't know, the lesson could be. For instance, oftentimes we think that nuclear energy or explosives or this or that is the most powerful force on Earth, but really the most powerful force is words.
Oh, there's no doubt about it. Because how did you even build that nuclear weapon? Two people talked to each other and said, do this, put this here, build this, right?
You need words. And when you can master words, you can master the entire world. Quality of your life is in direct proportion to the quality of your communication, internal and external.
Okay, so that. I could do a great story on that. I could blah, blah, blah.
But now if I'm sitting there and I'm like, well, okay, what's the YouTube video? How do I associate that with webinars? How do I come up with a title for that?
What would be your process for something like that? So if it were just that thing, I would start ideating from, and I might even use my AI, but I might start ideating from Talk yourself into getting rich.
Oh see this. I don't think why do you think why that's like really wide, right? Like I'm thinking like the communication skill to double your business, but that's Know how to talk yourself in day.
Yeah Wow, that's yes In fact watch this. Let's test my a I see how smart it is Hey Solomon, give me five and back make it ten YouTube thumbnail titles based on my formula that are around the idea that if you improve your communication, you can get rich.
Like talk your way to wealth or something along those lines. Give me 10 good ones and then put it in a Google doc. So.
This is your open -claw setup, right? Yeah, yeah. Yeah, wow.
It's crazy the world these days. Yeah, it's crazy. And so you might make a video on the most profitable skill, the world's most profitable skill.
That would be, right? The world's most profitable skill. That particular title I could see working if it had a great thumbnail.
Right. Because it's like the marriage between those two things. Right.
And then the video title is, get this one right and you could be worth millions. Now, wait, the world's most profitable skill, if I guess it right? See, when I say if you get this one right, I'm not saying if you guess what the most profitable skill is.
I'm just saying if you get good at the book. But they don't know that. I'm intentionally being confusing so that they have to investigate further to find out the answer.
Okay. Now, if I'm looking for serious business owners who want to grow their sales with online speeches, basically, and I'm just a little pushback here, but maybe you're thinking about it in a different way than I am. Would that not attract random people that don't even have a business?
You fix that in the first 30 seconds. That's what the first 30 seconds is for. I use the first 30 seconds to qualify the qualified and disqualify the unqualified.
So now does somehow YouTube's algorithm catch on to who's actually watching the rest of the video and show it to them more? Yes. But then the wide topic and thumbnail gets a lot of clicks.
The most important thing you got to do is you got to get a lot of clicks. If you don't get a lot of clicks, the rest of it doesn't matter. So you're giving YouTube a chance to optimize.
Exactly. By not choking it out. Before I didn't get started.
Exactly. Yeah, because most people would say, oh, well, that has nothing to do with what I sell. Therefore, I'm going to get unqualified people.
But what you're saying is go wide so that you can push it out into the YouTube sphere. And then YouTube has enough clicks and enough. And then when I see the first 30 seconds, then I'm telling people who this is for.
Do you have a business that does this and doesn't do this? So that's worth the whole price of admission, which for you guys is zero. Man, wow.
Okay, so like a lawyer or something can, wow, that just, wow. That makes so much sense. That makes so much sense.
You know what's so crazy? You saw Brian Mark. speak um yeah he's one of my clients and i was talking to him because we were writing his webinar and i was talking to him about how he views instagram and he he kind of said the same thing he said start wide start one and and then what he said was that when you start wide and then you zero it in somehow the Instagram algorithm or something figures out who to show it to, but if you don't give it the opportunity to get out there, so it's literally the same thing.
It's exactly the same thing. It's really interesting. YouTube is way better at figuring out who your ideal avatar is than you are.
Yeah, because they have probably algorithms, AIs, all that stuff. And they have billions of people who've already clicked their videos. So make your video wide at the top.
Dang. That's amazing. That right there is just everything.
Another question around scripting. My best videos are not scripted. I tried for like six months, I tried to script word for word, teleprompter, all that.
Okay. If I had to do that, just shoot me now. I wouldn't have a YouTube channel.
Oh, it took so long. I wouldn't have a YouTube channel. It took so long.
And you know, I tried to use AI to pull out all my coaching sessions and then that. And then when I just sort of said, okay, let me kind of script out the hook. That's it.
And then what are the points I'm going to make? And I didn't I just kind of glanced at the bullet points and I went off. It was just so much better, so much more natural.
And the videos did better. Right. So I've noticed that some of the channels that grow big, like take a Dan Martell.
His stuff seems incredibly scripted. Like maybe he's just good at talking and it sounds scripted. But I spoke to Sam Godot.
I had a couple of calls with him and he basically said that he scripts it, but he more prompts Dan. But like I do believe there's a lot of structure there in scripting. And, you know, other videos might be.
from big channels might have really tight scripts. But then again, you have guys like Alex Hormozy, you have you, who I know you don't script. I know you just...
Hurry up and know I don't script. Right. So you probably have a framework that you repeat.
I have a whole bunch of frameworks. Right, but for YouTube, you know how you're going to begin it, you know how you're going to do the middle, and you know how you're going to do the end. The thing I obsess over the most in my YouTube videos, the thing that I obsess over the most is the thumbnail, the thumbnail title.
the video title and the first 30 seconds after that it's just me doing what i do and so i have i have frameworks for teaching that i use like i'm not just going to give you a bunch of bullet points i'm going to tell you a story in fact my good friend andy enriquez he says never make a point without telling a story and never tell a story without making a point and so too many people tell stories don't make a point too many people make points and don't tell stories like People probably get tired of me thinking of a story to go with every point I'm making and you know, it was crazy You know, I remember years ago.
I took your stage selling seminar and I Do all of this when I do stage presentations, right? It works great. Yeah, and my best YouTube videos I I do that as well, right?
And I have a framework that works for me. It's but it's similar. It's you know Basically a hook for each policy.
There's three points make a contrarian or bold hook one sentence back it up Explain myself with a story. Yeah, and then give Like here's what you can do now Okay for this do this do this do this but but not but not like not tactical technical just like like for instance I'll give you an example.
Worst advice you can give to an entrepreneur is to read books, right? And now that sounds contrarian. That sounds like whatever, right?
Because here's what happens. Most of the time, somebody like, let's say I wanted to learn, or let's say you wanted to learn more about entrepreneurship and you wanted to know what books I read. And you asked me, hey, what are some good books for entrepreneurs?
I hate that question. I think it's a dumb question because to me, well, It depends on what problems you need to solve.
Right. So if you have a business and let's say you take your top three problems that are holding you back or just the top one, go buy the top three bestselling books on that problem. Read those.
Right. And you probably won't have that problem anymore. Right.
And then move on to the next problem. To think that you can just read a book that somebody else read and that's going to solve your problem. What if you don't have that problem?
Exactly. Right. So like that's my view on that.
And so that could be a whole video. It could, but what would the point be? Okay, so the point would be is problem solved with intention.
One of the things that have grown my business the most is I never do anything without intention. And maybe that's because I was just born that way. I don't know.
But when I meet other entrepreneurs, I see them at conferences, I coach them. They're kind of just doing stuff. All over the place.
They're all over the place. They're doing stuff just to do it. Or this is my favorite one.
They'll do something. It will work. They will stop doing it.
And go find something else to do. And they'll tell me, oh, I stopped doing this. And I'll say, well, why did you stop doing it?
Did it not work? No, but I heard so -and -so guru say do this instead. I'm like, so you had something that worked.
Right. And then you just heard something on a podcast. That's not a bad business decision.
You have a mental illness. Like, you need therapy. I wasn't expecting you to say that, bro.
But it is. You got to warn me when you're going to do that. I got you on the last one, too.
Mental illness. Okay, wow. No, I mean, it's not good.
It's just like, why would you do that? So these things, I remember one time I had a young guy ask me, like, what? What's the best book to read if I want to grow a business?
And I said, well, it depends on what business you're in and what problems are stopping you from getting to the next level. Go find the best -selling book on that, right? And so maybe that could be something around how to think, how to problem -solve in your business with intention, but that's probably not a great YouTube title.
So I guess what I'm trying to say is, and I'm sure a lot of the people watching can relate with me on this. I have a lot of good ideas, right? And when I sit down and I craft, say, a webinar, I take my time.
Like, I will take a couple weeks to craft that. And then it'll make me millions of dollars because it's one talk that gets me customers at will. But to be able to do that every time for a YouTube video, do you get what I'm saying?
Yeah, that seems difficult. Yeah. Even half as good as my webinars.
Right. So here's my question. What if you just started thinking of it as not difficult?
What if you just started thinking of it as simple? And I know that sounds like an oversimplification. I know it does.
I know it sounds like woo woo. No, no. I'm right with you.
Okay. Okay. But what if instead of you thinking it's, oh man, this is really way harder than a webinar.
What if it was just as easy? What if it was child's play? What if it was like literally, you know what I'm going to do?
I'm going to go get a Dr. Seuss book. I'm going to read it.
And I know this sounds crazy. I'm going to read it. And I'm going to figure out what the gist is.
And I'm going to do a whole YouTube video on what I learned from the cat in the hat or whatever. Like business lessons from the cat in the hat. Now, I don't know if there are any business lessons in the cat in the hat.
Okay. But I follow you. They're everywhere.
Millionaire mind games. I was thinking, okay, I need a good idea for you. This was the morning of too, by the way.
Okay. I need a good idea for a YouTube video. You just think of it in the morning.
Well, no, I'm thinking about what I desire to teach for like a week, a week and a half. But it's still not a YouTube video until it has a thumbnail title and a video title. And so I'm looking through this book that I've got on my bookshelf called The Origins of Wealth.
And one of the chapters was Mind Games. I'm like, Mind Games, what a title. Millionaire Mind Games.
Yeah, that'll be a great video. Hmm because people trick themselves into being broke like well if you asked if you walked up to John Q public somebody Walking down sidewalk say hey, what's a lot of money? What do you think of us?
What's a lot of money to make per year? What do you think people would say they might say well around here? They might say a hundred hundred right?
Okay, if somebody were if you were to ask one of your clients who's already making way more than what might they say they might say One to five million a year one to five million a year. Okay, ask me how much i think is a lot of money how much do you think is a lot of money myron i don't think there's any such thing there's a lot of money it doesn't there's like every amount of money is just what it is there is no a lot of money and the reason i don't allow myself to think of any amount of money as a lot because i discovered something when i was broke that helped me get rich would you like me to share it with you absolutely seldom will you make as much as never will you make more than the amount you allow yourself to think of as a lot of money which is why people think that I say stuff like this so I can sell stuff.
No, I say stuff. I say this so I can buy stuff. Oh, that's a good reframe.
Wow. That's such a good reframe, right? Like when I say, when I say like, there's no such thing as expensive.
There's no such thing as cheap. It all costs the same amount. I'm not doing that.
So you buy something from me. I'm doing that. So I don't have to worry about how much anything costs ever, ever, like ever, ever.
That's why I only fly private. Unless I'm flying overseas and it's somewhere Emirates goes, I'll fly on Emirates first class. Other than that, I'd just rather stay home.
I'm going to Mexico like next week. I'm flying private to Mexico. What are you taking?
Hawker 800. So it's me and my wife. Hawker 800?
It's a mid -sized jet. Is it bigger than the G4? No, it's smaller.
You know, it's funny. I was just in Mexico. One of my clients, he had an event.
And I told you this story. He had about 80 people in the room, probably 60, 57 to 60 were sellable. They weren't in his main program yet.
And he thought that he'd only sell one or two. And so I wrote, I said, listen. say this, I wrote him a pitch, and then I got up and I did a re -pitch, right?
Oh, I remember. You remember? Oh, yeah, yeah, yeah.
I called you. You called me. I called you, and I was like, what do I do for this identity portion?
And you gave me a great idea, the 99 point versus 1%, which is so funny. I've used that before, and then for some reason, I'm like, let me not use what works, you know? It's a typical Dan thing to do.
And closed half the room. Did over $250 ,000 in sales, and he thought only one or two people would buy. Right.
So anyway, that just reminded me of that. So he was thinking from lack, from scarcity, and you were thinking from abundance. But I also knew it would work.
Right. But the reason you knew it would work is because you were thinking from abundance. There's a reason you knew it would work.
You knew the people were in the room. You knew they had paid to be there. Customers are going to sell them prospects.
Like there are a whole lot of things that subconsciously go on in your mind that make you aware of the fact, oh, I know, oh, yeah, a lot of people are going to buy this. Yeah. And you've just been doing it for so long that you don't notice what those things are all the time.
I've been doing it for so long that I know when I say these things, people buy. Finished. End of story, right?
What I don't know yet is what to say to grow. Because you said something that I'll never forget it. You've said some cool stuff, right?
Your thing on the jet you said, the creation connection and contribution was amazing. That wasn't a business thing. That was a life thing.
Yeah, it was a life thing. It's true for business, too. You've got to create something.
You've got to connect with a bunch of people. It's the same thing. And you've got to contribute, right?
And that's how you become fulfilled. So that's great. And I've heard a lot of your stuff that I've loved.
But the one thing that... Tell me what it is so I can say it again. To this day, the one thing that I just can't stop thinking about is you have to grow your audience faster than you grow your sales.
Yes. And that, when you said that, I was like, duh, right? Because I can convert.
I've never had a problem selling. I've never had a problem. You put fish in a bucket, I will nail every one of those fish, okay?
I need to get more fish in a bucket. Yeah, what we're going to do now is we're going to build you a Pacific Ocean of fish. over the next 12 months.
That's what we're going to do. That's the, that's growing that. And so I know YouTube has done well for you because I remember, I remember years ago, you needed help with ads.
Oh yeah. And I got on a call with you. All right.
Oh yeah. And I, I, I. 100%.
Yeah. And, and, and your ads started working. I think you had your son watch the recording and that's what you did for your.
I don't remember the details, but I remember you helping me with my ads. Right. And so, so, but then you turned your ads off.
And I was like, I was like, why did you do that? Why would you do that? And you're like, well, YouTube.
And I was like, okay, this YouTube thing. Yeah. I'm going to give you the strategy of strategies.
Okay. If you can handle it. I can handle it all.
Okay. So before I give it to you, before I give it to you, I want to ask you a question. What if you were talking to one of your clients and they were getting a one point, what's a good ROAS?
What's a good ROAS? One point. For ROAS or on the front end?
On the front end. What's a good front -end ROAS? I think one -to -one is great.
One -to -one is great. Because if I make more than one -to -one, I spend more until it goes back to one -to -one. So I think break -even, especially right now, is amazing.
Okay. So what if somebody's got a 1 .5, 1 .6 ROAS and they don't want to spend any more money on ads? What would you say to that person?
Therapist. Mental illness. So when somebody invests money into something and it makes them more than they spend, they should spend more money in that thing.
Yes. 60 % of the time. 60 uh 80 percent of the time no probably 100 probably 100 but here's why you say probably 100 because you think i'm talking about selling you something i'm not i'm not i'm just i'm i'm getting a perspective because i'm about to show you something really cool what percentage of the time should you spend more money on what's making you money what percentage of time 100 100 of the time okay watch this what if you get really really good at youtube And YouTube is paying you $50 ,000 a month.
$20 ,000 a month. And you take that $20 ,000, $30 ,000 a month and spend all of that on ads. And you get a one and a half times your ass.
Now you've got even more money. So you spent $20 ,000 on ads that you got paid from YouTube. You made $30 ,000.
You spent that $30 ,000 on ads and you got back $45 ,000. I'd be happy just spending the $20 ,000 or the $30 ,000 on ads, getting it back, because then I'm going to make another $100 ,000 on the back end. Exactly.
If not more. So if you're already making money on ads, and you go make money from YouTube, and you take the money you're making from YouTube, and you spend that on ads, you are instantly the richest guy in your niche. What else could you possibly be?
Yeah, that's true. That's true. And look, I've made a lot of money from YouTube, but not like, I mean, dude.
My YouTube pays me like maybe 800 bucks a month. That, okay. That's so easily fixable.
But I've done one YouTube video and that one YouTube video I've made, I've tracked it, I've made 124 ,000 in sales for people watching it and then buying. But that's because when they watch my webinar, it just converts so good that, you know, that's how I do it. So I make up in traffic.
With conversion because I'm so good at conversion. I'm so good at like once I have the eyeballs, right? It's right into custom It's a wrap, but I need more eyeballs.
I mean, I I made a million dollars last night I don't know why I'm saying I need more eyeballs. I probably sound but you know what I'm saying? Like I know it well, but you want to grow If you're not trying to grow right if you're making a million dollars a year Why not make are you making a million dollars a month?
Why not make ten million dollars a month? What's wrong with that? Um, that's great.
Okay, cool. So my, my, my Illuminati will kill me at that point. My AI, my AI, that's why I don't have a way to process that.
I don't have a way to process that. Okay. So my AI gave me 10 titles.
Okay. Talk your way to wealth. Okay.
That's the one I gave it, but it gave it back to me. Okay. Your mouth is a money machine.
Tell me that's not a title. Does it give you the... No, the video title too?
No, it would if I would have asked it to. Okay, so this is the thumb talk. These are just thumbnail talks.
Broke talk versus rich talk. It could be rich talk, broke talk. Just like rich dad, poor dad.
Rich dad, poor talk. Rich talk, poor talk. See, that would be a good title for a video.
Change your words, change your bank account. You could say, yeah, that's okay. The richest skill nobody teaches.
Your vocabulary is costing you millions. Stop sounding broke. I talk my way to millions.
Say this, not that. Get rich. Your mouth is worth more.
So out of 10, it gave me three that were decent, really good. Like I would use them. I would use them.
In fact, I probably will use them. You'll probably see one of these videos come out. Now, when I opened my YouTube studio.
And I come down here. Okay, so this is that Q &A video that I was telling you about. Yeah, that's another thing, Q &A.
Do you think everybody should be doing Q &A videos for their YouTube? No, I don't think everybody should do anything. Anybody who tells you that there's one right way to do anything, run as far as you can from that person as fast as you can.
Like, if somebody's doing something. and they're making a lot of money, and they're having a lot of success with it, and it's not something you like doing, why would you do that? That doesn't make any sense.
Do you think I should do Q &A videos? I think you doing Q &A videos could be very, very beneficial and profitable. This is a Q &A, right?
This is a Q &A video. It's from 11 days and 7 hours ago. It has 62 ,000 views.
This is me doing Q &A. What's the title? Okay, so before I tell you the title, let me tell you.
A guy stood up and said, hey, this is the first question asked on the video. Hey Myron, how do you find your life's purpose? And how do you know like how to pick the right woman to marry?
So this is the question the guy asked me, right? So the thumbnail title that I made is The thumbnail title is don't marry that woman and then the video title is questions about life's purpose and life's partners But look at the thumbnail, you look like Gandhi or something.
Right, like don't marry that woman. Right, all of it creates, it's creating curiosity. It's even visual.
Exactly. It's all telling the same story. That's 62 ,000 people watching me.
The video is not about not marrying that woman. But it doesn't matter. You know what's crazy is I just did a video called How to Marry a Woman That Makes You Rich.
And it's doing okay. Right. Right, but it's not like exploding.
Right. But. I notice, I say positive, how to marry a woman that makes you rich.
And the whole point of the video was just marry a woman that doesn't distract you from getting rich. That was the whole point. But what you did was you made it more conflict.
You made it more, don't marry that woman. You're like poking the bear. I'm poking the bear.
And people are like, which woman shouldn't I marry? and go change my hair.
Try it, like literally. You can split test it now. Yeah, but don't even split test it.
Just go change your thumbnail to Don't Marry That Woman and see what happens. I don't care. You can't copyright thumbnail titles.
Yeah, but I mean, you know me, I hate copying. Okay, well. I've always hated that.
Maybe you need to go read Steel Like an Artist. I have read it. Okay, maybe you need to go read it again.
What word for word though? Like what what if I said have you seen my video never married your video of the same as my video? No, it's not so what different it's a it's a cover It's a thumbnail.
It's a cover if any of you comment on any of my stuff and you say Myron said that well look there you go. So Some of the best performing videos that I've ever done. I Got the thumbnail title and the video title from somebody else, but I just didn't watch the video.
Oh Yeah, because then you'll be biased right? Yeah.
Okay. I don't want to teach what they taught. I'm not gonna watch that video yet Yeah, I already filmed the video.
But what about never marry that woman if you want to be rich is that too long? Or does you split testing? I don't know don't marry that woman for a Q &A video That's not even about not marrying that woman.
I don't know if I had a video about that I'd probably call it don't marry that woman. I don't know just maybe call me. That's just me Okay, one more question about the Q &A Is that the whole Q &A?
That's the entire Q &A. We recorded the entire Q &A. There are other questions in there too.
So you didn't cut one question into a video? No. Well, because what happens if somebody asks a question and you go on for 15 minutes?
That's a whole video. There you go. I don't usually go on for 15 minutes, but I go on for 5 or 10 sometimes.
But why not cut that into one video? Because long form... Here's what I discovered.
Immersion creates conversion. But if your long form videos are longer, people watch a higher percentage of them than they do if they're shorter don't ask me why i don't know i don't i don't have the answers to all the world's problems i but i know people watch a higher percentage of long long form than they do a short short form i mean short long form on my at least on my channel so if they want more i ain't gonna give them less right right because then the more the more they watch the more opportunity yep and and And this was the, I meant to ask this question before, but your videos are, they're not very edited.
You're up here. They're almost not. They're only edited with the, with the switcher.
They're not. Right. The camera angles.
Right. The camera angles. But you're here.
You got your board here. You got your, your, your water bottles and your nuts over there. And you got, you know, and, and you got your people here and you just kind of go until it's over.
And then you just end it. Get out. But.
Given that that's not a tightly edited, scripted, blah, blah, blah video, do you feel that the people that do watch it to the end or maybe they view it more like, oh, here's not a cool video Myron released. It's, oh, no, I get to experience Myron again. And so you create an experience.
Yes, people are voyeuristic. Voyeuristic, yes. And so they feel like they're watching something.
Oh, that's what. No, no, that makes so much sense. You're in a room.
There's people there the people on YouTube are not there They're not there and they wish they were there voyeurism. Wow, that's true. That is a thing Wow, I Never thought of that.
I never thought of that like that's what cuz you know, you know that that Asian guy He's got like a filmmaking channel, but it's also marketing. Oh, yeah Zach King No, not exactly.
No, no, no, no. He looks like a monk. And he's always wearing like.
Oh, Chris Do. Yeah. Chris Do.
Yeah. He's like retro 70s hats and monk. Sorry.
Wow. What a description. I did figure out who you were talking about, though.
Asian guy looks like a monk? Yeah. He's always very calm and he's always just like, you know.
Musa. Yeah, he's Musa. You know.
But like. That's what he does. He puts all these people in a room on beanbags.
Bro. He's just like... There's something about talking to people.
And the other thing is... No, no, no, but this is so... We need to sit in this for a second.
Yeah. Because, dude, same thing, his videos are not tightly edited. They're not like...
There's not like camera angles and Alex Harmosi's lasers flying everywhere. Like, he's just yakking to these people. The people who are there.
And you're watching him do it. And I never thought about the voyeuristic aspect of that. Wow.
If you're talking to people in your room, the people who are not in the room feel like you're also talking to them. They're experiencing it vicariously. But they also feel like they're getting access to something.
Right. Because when you watch it. Right.
When you watch a video on YouTube and it's just you talking, you don't feel like you're getting access to something. You feel like you're watching something. But when you see this.
And they're social proof. There's the social proof aspect. If people are sitting here watching me.
You must be important. Right. clearly he must be saying something that people want to hear because people are there yeah and you're six inches higher than they are that must mean something too and you got a whiteboard exactly what's about a blackboard blackboard you know you know when i used to do ads early in my career i found that if i had a whiteboard and i said the same thing but i drew on a whiteboard People immediately assumed I was more authoritative.
1 ,000%. So when I got started, I tell everybody, when you get started and you're just getting started and you're putting out content and you're trying to grow your business, get a whiteboard. Illustrate.
Get a whiteboard, flip chart, something. Something. Because you automatically seem like you know what you're doing more than everybody else.
More than just you. What I've always hated is those videos where, I swear, the only person that ever pulled it off. really good was Hormozy.
But when he starts the video and he's like, I just sold my company for $50 million, and he's jacked to the gills, that kind of makes up for it. But these videos where they're just... I'm jacked to the gills.
I just did not. He is. I'm just messing with you.
I'm just being stupid. I just didn't sell my company for $50 million. Yeah, yeah.
I mean, I'm stupid enough around you. You can be stupid. It's fine.
So the videos where somebody's just in the bedroom... And, you know, they're just talking. The only time I've seen that work is if they were already popular on another social platform and now they're on YouTube and now it's like, oh, let's watch them on YouTube because they care.
Like, I mean, if, you know, if Ronaldo did a YouTube video sitting in his bedroom, everybody would watch it because it's Ronaldo. Right. But when you're just starting out, if you're not popular on another platform, you haven't done something incredibly amazing in life that, you know, if I say I just bought the Jets.
I feel like everybody would watch my videos no matter what I did, as long as I could prove that I bought the Jets, right? I don't even know that you have to prove it. If you say you just bought the Jets, there are people who believe that.
That's insane. It's insane. It's insane out there in these streets.
I know. I know. So grabbing a whiteboard immediately sets you above all the other people who are just yapping in their bedroom.
Great tip. Any other tips you have for somebody? Because let's just assume that somebody is a business owner and they're not a great speaker.
They don't have a $50 million jet like Grant Cardone. They haven't sold a $50 million company like Alex Ramosi. They know something.
They're good. at what they do they can like help their people yeah and they also don't have a massive youtube studio which i know it took you a while to build yeah but you know i started my i was in a bedroom in my house a spare bedroom in my house when i started yeah you had the green it was like a green wall exactly yeah you did you did a speech for me one time and i think i was in there yeah okay great so from there to this which i'm very jealous like You know what we call this in the video industry?
We call it gear porn. That's like the actual... Wow.
Of course you would... Only you could come up with that. No, no, no.
That's a real industry term. I swear to you I didn't come up with that. I'm sure it is.
I promise you. I'm sure. It's one you locked in on.
You... This is... That's not what I call it, y 'all.
Your camera guys know this. Back me up here in the comments. You know what I'm talking about, okay?
Anyway, but no, this is like a plethora of gear. Yeah, this is... I mean, you got a slider.
I call it... Wait, there's two sliders. There's one back there, too.
I call it the most state -of -the -art studio in Tampa. That's what I call it. It's fantastic.
It's next level. Yeah, it's next level. To go from bedroom to this...
It was gradual. But wait, what would be your advice to the guy in the bedroom? Make the best videos you possibly can.
And every time you make a new video, make it better than the last one. And here's what I would say to the business owner who's thinking about doing a YouTube channel. He's not a good communicator, blah, blah, blah, and all the rest of that stuff.
If you will figure out a way to add value to the people who are looking for you, you will make yourself more findable. And if you make yourself more findable, you can finally stop looking for people to sell stuff to. I don't have to look for people to sell stuff to.
I haven't looked, but I can almost guarantee I've sold $2 ,000 worth of books today. Just books. Oh, that's right.
You told me. Yeah. I'm selling $2 ,000 to $3 ,000 worth of books every day.
Yeah, that's crazy. Books. Those are the best buyers.
Those are the best buyers because only smart people buy books. Idiots don't buy books. I'll ask you one more question and we'll end.
Okay. And I want you to maybe reframe my belief. Okay.
I always thought that the reason you do well on YouTube, and I hope I'm wrong. because i'm really cool and suave and white hair on this yeah but besides all that besides okay is your i was being funny you are pretty suave i mean come on like like dude really like you're pretty suave like like you could do a suave i probably don't even like if i was If I was tested on the definition of suave, I probably couldn't give you a good answer.
You rolled out at FHL on a segue while it's like, I was down, now I'm up. I mean, that's suave. That was an incredible entrance.
Fair enough. Anyway, so I always thought that your YouTube channel did well for the following reason. Okay, tell me.
You sell products for the beginner. Not all your products, but some of your products are for the beginner, right? Trash Man to Cash Man, that's a very, I'm getting started in business frame.
Yeah, that's more of a financial literacy book. Right, right. So that's like a wide topic.
Your Make More Offers Challenge, somebody can buy that who's a total beginner. They can. Right.
But it's not for them. We're making it wide. That's making it wide again.
So I charge $40 ,000 an hour is because I'm not for the beginner. I am for them. But that's why I have my, I call YouTube my community service content.
Right? So when I sell the challenge, I make it wide. We get business owners in there.
I've had people, I had one business buy a $375 ,000 offer from me on my challenge. From my challenge. That's not a beginner.
That's somebody who was stuck at $1 .2 million a year for three years. Because I think the belief I and maybe some other people have is if I don't I mean, I have sold beginner stuff, how to start a business.
I'm just not focused on it right now. I recommend it. Your job is not to take losers and turn them into winners.
No offense to anybody. Your job is to find people who are winning and help them win even bigger. Right.
So for me, the people I do business with are business owners who sell something expensive and we write a speech for them. And all they have to do is read it. Is it okay if I coach you?
Sure. Let's change the word expensive to premium. premium okay so they sell a premium offer yes right and and i like that and um They need a speech that they can run online that'll just get them clients.
One talk, right? Because a lot of these business owners, they don't want to do content all the time. Right.
And I'm like, you don't need to. You only need one piece. Right.
And then you run ads. And then you run ads and done. I mean, that's how I became a millionaire.
I mean, I've made money from social media. Sure. But afterwards.
But afterwards, yeah. Just because I was like, well, maybe I'll try this social media thing. Right.
I just ran ads to one talk, webinar, boom. But you were saying you think that my channel is successful because I make my content for beginners. My impression is a lot of people who don't have an offer bought from you, whereas, They might buy the challenge.
Okay. They might buy the challenge, but they don't buy the offer on the challenge. Oh, that's true.
Because I make it price prohibited. No, that's true. People buy my million -dollar webinar workshop, and only the people that buy are the qualified.
Exactly. Okay. So it's a funnel.
It's wide to narrow. And you don't think that that wide content, well, obviously not. The wide content turns off the people who are.
They love it. They're doing everything in their power. And I remember when I was them, they're doing everything in their power to figure out how they can be one of those people for whom this is not too expensive.
I'm working towards the day when I can invest in one of your coaching programs, Mr. Golden. Great.
That's the point. Be the business coach that people aspire to put their quarters together and their $100 bills and $1 ,000 bills together so they can buy your stuff. So yeah, if you are the cheapest, no one will believe you are the best.
And if you are the best, no one will expect you to be the cheapest. Well, we'll end on that bar. Boom.
All right. Don't forget to subscribe. I'm going to say to subscribe, even though he doesn't, I just have this belief that it'll work.
I'll say subscribe to his channel. Yep. Prove me right.
The Hook
The bait, then the rug-pull.
The cold open stacks three teasers before the guest is even introduced: 10,500 subscribers grown to 1.4 million, best-performing titles borrowed from other channels, and a promised 'strategy of strategies.' Then the receipts land fast: 2 million views in 28 days, $46,000 in YouTube payouts, and a near multi-seven-figure month in client revenue.
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Dan Henry lays out ten emotions a prospect has to feel before they buy anything, built around one line a mentor gave him at a half-empty hotel event in Tampa: people buy when they feel like buying.
A creator who's generated $40 million over thirteen years explains why his revenue collapsed for years, and the three principles that brought it back — none of which involved a new funnel.
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