After $35M in Revenue, Here's How I'm Making More Progress Than Ever Before
The first episode of a $35M/year agency founder's daily channel: his testosterone and cold-plunge protocol, the Claude Code apps running his finances and his ads, and the systems behind three record months in a row.
Posted
1 weeks ago
Duration
Format
Talking Head
sincere
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4.7K
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57 · 43
Big Idea
The argument in one line.
Long-run consistency in both health and business comes from deliberately lowering the effort required to do the right thing to near zero, and this founder now uses Claude Code to build one-off internal tools that do exactly that for hiring, ads, and finances.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A solo agency or coaching business owner curious how a $35M/year operator uses Claude Code to build internal tools (finance tracker, hiring page, ad pipeline) instead of buying more SaaS.
A creator weighing whether filming real one-on-one client calls could replace a burnout-prone scripted solo-video format.
A founder trying to make a recovery or health protocol (TRT, cold plunge, sauna) durable enough to survive a busy or stressful stretch instead of quietly falling off.
SKIP IF…
You want a structured, edited tutorial — this is an unscripted stream-of-consciousness personal update with tangents on watches, boats, and testosterone dosing.
You want step-by-step build instructions for the Claude Code apps he mentions — he describes what they do, not how he built them.
TL;DR
The full version, fast.
A $35M-revenue agency founder opens a new daily channel by walking through the personal and business systems keeping him 'dialed in.' On the personal side: a minimum-viable-dose TRT and NAD+ protocol, a paid in-person assistant who handles meals and errands, and a sauna wired to auto-start on a timer, all in service of what he calls 'activation energy' (make good habits require zero effort, bad habits require extra steps). On the business side: running five parallel Claude Code sessions each morning ('god mode'), an attribution dashboard that routes leads to whichever rep converts best per channel, a recorded client-call series that replaced burnout-prone solo videos and now nets an estimated $32K/month, and a new $36K/6-month backend offer. Three record profit months followed directly after a deliberate 30-day reset.
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Introduces the new daily-update channel format (personal and business, alongside his scripted solo channel) and says he feels more locked in than at any point since 2021-2022, when the business was just getting off the ground.
01:30 – 04:05
02 · TRT, NAD+ & recovery
Covers his TRT protocol, cut down over a year to 25 units twice a week (about a quarter of his starting dose) after learning to chase the minimum viable dosage, plus a recently added NAD+ protocol (50mg, 3-4x/week) for cellular energy and recovery.
04:05 – 06:12
03 · Delegating daily life
Describes hiring an in-person assistant after becoming single, who walks his dog, manages contractors, and cooks three meals a day, citing the 'never do anything that can be delegated' principle from the book From Barista to Billionaire.
06:12 – 10:00
04 · Supplements, sauna & cold plunge
Runs through Nutrafol and Minoxidil for hair, magnesium glycinate and vitamin D3/K2 for sleep, a daily ~200°F sauna, and a new Nordic Viking XL cold plunge purchased after Andrew Huberman's research led him to stop cold-plunging right after workouts (which was blunting muscle growth).
10:00 – 17:36
05 · The Slight Edge & activation energy
Walks through the book The Slight Edge (small daily decisions compound over years) and his own repeating cycle of cataclysmic-event resets, then defines 'activation energy' and shows a Claude Code app he built to auto-start and auto-stop his home sauna on a timer.
17:36 – 22:00
06 · Assistants, momentum & Portugal
Explains why he's hiring a second, virtual assistant (around $2K/month) for scheduling and admin tasks, and how close he came to canceling a month-long Portugal trip out of fear of breaking his current momentum, before deciding to go and turn part of it into a team working retreat.
22:00 – 29:20
07 · Finance OS & new toys
Shows a 'Finance OS' web app that combines his daily journal with net worth data to flag good or bad purchase decisions, then works through selling an underused boat and two watches to fund a Harley Davidson and an Audemars Piguet Royal Oak, plus a planned Land Rover Defender.
29:20 – 33:13
08 · God mode, attribution & record months
Describes running five parallel Claude Code sessions each morning ('god mode'), the attribution metrics (booked calls, show rate, close rate, revenue per close) he tracks to decide where to double down, and how June, July, and August became three record cash and profit months after a personal-crisis reset earlier in the year.
33:13 – 38:01
09 · Constraint Calls & daily content
Explains switching from burnout-prone scripted solo videos to filming real one-on-one client calls (Constraint Calls), now shot four times a week, which restored his YouTube-sourced bookings and, once he started charging $2,000 a seat, added an estimated $32K/month in profit.
38:01 – 46:18
10 · Hiring, offers & sales routing
Covers hiring an account manager roughly every 21 days via a Claude-built application page, restarting ManyChat, building an Ad Creative Lab that auto-generates and launches new ad creative, launching a $36K/6-month backend offer, rebuilding the homepage, and routing leads to whichever rep converts best per traffic source.
Atomic Insights
Lines worth screenshotting.
Cutting a TRT dose to the minimum viable amount delivered the same recovery and energy benefits as a dose roughly four times higher, with far less water weight and bloating.
Cold plunging immediately after a workout can blunt muscle growth by reducing the inflammation that triggers hypertrophy; stopping cold plunges for a month added five to six pounds of visible muscle.
Most of the benefit of cold exposure lands in three minutes at 50-60°F, but the dopamine and norepinephrine spike people chase requires colder water that makes the body want to escape.
Paying someone to cook and run errands removes the resentment loop that builds when a partner does the same tasks as an unpaid favor.
Small daily choices, not big quantum leaps, compound into the difference between a life five years out that you recognize and one you don't.
Success breeds the amnesia that undoes it: once the habits that got you somewhere start paying off, it gets easy to believe you can stop doing them.
Lowering the activation energy of a good habit to zero, like auto-starting a home sauna on a timer, does more for consistency than motivation ever does.
An account manager can only carry about 25 to 30 clients, so hiring lag becomes the real bottleneck in a scaling services business, not lead flow.
Filming real one-on-one client calls instead of scripted solo videos removed the creative burnout of coming up with new video ideas every week.
Charging for what used to be a free coaching call turned into a content asset added an estimated $32,000 a month in profit from a single pricing change.
Routing leads to whichever sales rep statistically converts best on that specific traffic source can more than double a rep's close rate on a given channel.
A toy stored more than a few minutes from home quietly becomes a source of regret instead of enjoyment, no matter how much it's loved when used.
A tool that reads years of personal journal entries can flag whether a purchase fits someone's own stated values, without needing outside financial advice.
Three record profit months in a row followed directly after a deliberate 30-day pause to reset health and mindset, not despite it.
A same-day hire became possible only after building a lightweight internal application page, cutting weeks of staffing search down to about eight hours.
Takeaway
Make good habits easy and bad habits hard, then let AI tools clear the friction everywhere else.
ACTIVATION ENERGY
The thread tying his health protocol, his hiring, and his internal AI tools together is activation energy: relentlessly lowering the effort required to do the right thing until it happens automatically.
02TRT, NAD+ & recovery
Titrate any hormone or peptide protocol down to the smallest dose that still delivers the benefit, rather than assuming more is better.
Treat recovery supplementation as a stack of small, cheap levers rather than one silver bullet; results compound across several unglamorous habits, not one dramatic change.
03Delegating daily life
Paying a third party for recurring personal tasks avoids the resentment that builds when a partner or friend does the same work as an unpaid favor.
Read 'never do anything that can be delegated' as a daily filter, not a one-time hiring decision, and reapply it whenever a new recurring task appears.
04Supplements, sauna & cold plunge
Sequence recovery tools deliberately: cold exposure right after strength training can blunt the muscle growth that same workout was supposed to produce, so separate them in time.
Look past marketed temperature or time claims and check the underlying research; the sweet spot for most cold-exposure benefit is milder and shorter than the extreme numbers gyms advertise.
05The Slight Edge & activation energy
Expect the results of good and bad habits to show up on a delay, which is exactly why they're easy to abandon once things are going well.
Engineer the environment so good habits require zero decision-making and bad habits require extra steps, instead of relying on willpower in the moment.
Watch for the specific moment success starts to undo itself: once things are going well, it's tempting to credit the good moment instead of the habit that built it.
06Assistants, momentum & Portugal
Weigh a planned trip or break against its opportunity cost, not just its dollar cost, when momentum in a habit or business stretch is what's actually at stake.
Build slack into travel or time-off plans so momentum lost to one bad stretch stays recoverable instead of becoming a full relapse.
07Finance OS & new toys
Combine a running personal journal with financial data so a purchase decision gets checked against your own stated values, not a generic budgeting rule.
Match a big purchase's location to your actual routine before buying; something that isn't within a few minutes of daily life quietly turns into regret instead of use.
08God mode, attribution & record months
Running several AI sessions on different projects in parallel each morning replaces what used to be true multitasking, which the brain can't actually do well.
Track the full attribution chain, from how a lead arrived through revenue per close, before deciding where to double down, not just top-line lead volume.
A deliberate reset after a personal setback, stepping back and taking real time off, can directly cause the record results that follow rather than delaying them.
09Constraint Calls & daily content
If a repeatable content format starts causing burnout, look for a lower-effort version that reuses work you already do for free instead of quitting the format outright.
Test whether an audience will pay for something you were giving away free once demand outpaces your capacity to deliver it.
Hire a single specialist against one measurable KPI rather than a general role when a proven format just needs to run consistently.
10Hiring, offers & sales routing
Build a lightweight internal hiring page instead of a generic job post when a role needs to be filled fast.
Route each lead to the specific rep who statistically converts best on that lead's traffic source, since the same rep's close rate can vary by more than double between channels.
Replace a one-off high-ticket call with a longer retainer-style offer once demand for one-on-one time consistently exceeds what a single calendar can hold.
Glossary
Terms worth knowing.
Activation energy
The effort required to start a habit. The stated strategy is to raise it for bad habits (keep junk food out of the house) and lower it to near zero for good ones (meals delivered, equipment on a timer).
The Slight Edge
A book (and the concept it popularized) arguing that small daily decisions, not dramatic quantum leaps, compound over years into radically different life outcomes.
TRT
Testosterone Replacement Therapy — a prescribed injection protocol used to restore testosterone to a target level.
NAD+
Nicotinamide adenine dinucleotide, a compound taken as a supplement or IV and associated with cellular energy production and slowing age-related cell decline.
God mode
This founder's term for running several separate Claude Code AI coding sessions on different projects in parallel each morning, like overseeing multiple workers on a job site.
Constraint Calls
A recorded one-on-one call series with business owners, filmed for YouTube and later sold as a paid consulting product once demand outgrew what he could give away free.
Finance OS
A personal web app that combines a daily voice journal with net worth and investment data to flag whether a purchase decision fits the person's own financial state and stated values.
Ad Creative Lab
An internal tool that flags when ad-testing spend drops below a set share of total spend, then auto-generates new ad scripts and images from the current winning ads.
Backend offer
A higher-priced, longer-term coaching package meant to replace one-off high-ticket one-on-one calls.
“it's the small daily decisions that you're choosing to do or not to do that really determines your life”
crystallizes the whole Slight Edge argument in one line→ IG reel cold open↗ Tweet quote
15:30
“I make the things that are bad for me hard to do, the things that are good for me easy to do”
tight, quotable framework line with an obvious visual pairing→ TikTok hook↗ Tweet quote
20:50
“I have so much momentum... that is like sacred juice nectar from the gods”
vivid, funny phrase about protecting momentum→ newsletter pull-quote↗ Tweet quote
30:30
“I'm like almost this foreman on this construction site and all these workers are doing all this work for me”
sticky metaphor for running parallel AI coding sessions→ TikTok hook↗ Tweet quote
36:10
“each video, each call is worth roughly $2,500 to $3,500 for us”
concrete proof-in-numbers moment on the content ROI→ IG reel cold open↗ Tweet quote
The Script
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Welcome to my daily channel. I've been over $35 million online and I have a couple of other YouTube channels where I have more package videos.
This is a little bit more of a conversation I'm showing you of what my day -to -day looks like, both personal and business. So let's talk about personal real quick. So I would say that I am more dialed in right now than I've been in a very long time.
Like this is like roughy 2021, 2022, when my business was just getting off the ground. I was single. I was living in an entrepreneur house in San Diego, and I just was like untouchable.
I was working out all the time. I was working all the time. I was making so much money and I was having so much fun.
And I feel like I'm entering into that era again. I actually made an Instagram post about this. That did pretty well where I was walking through all the different things that I was doing to make myself dialed.
I recommend checking that out because a lot of people said that this was super helpful. I'm going to go through some of it right here. And also that video made me because everybody was asking a little bit more about like what my daily protocol was.
I actually created a little app where a web page where I actually walk through what my entire my TRT prescription and AD plus how I eat my meals, my nutrition supplements. et cetera, et cetera. So if you want to, you can go to my Instagram and you can ask for that link.
You just comment down below. It's totally for free. But I have to say that I feel better now than I have in years.
I'm in better shape. And there's a few big things that I'll give that to. So I'll cover it really quickly in case you find it helpful.
So number one, this was a big changer for me, but my TRT testosterone, I am on a very small amount, 25 units, two times per week for contacts. When I first started it, actually, if you look at photos of me, like literally six months ago, 12 months ago, because I've been on it for a little over a year now, I was so much heavier.
I was 245 pounds. I had so much water weight. My estradiol was so high, which is like estrogen levels, because the first dose they put me on was literally almost four times this amount.
And I finally talked to one of my good friends who's like very much into the. health wellness space. And he's like, look, when it comes to testosterone, you just want to do the minimum viable dosage.
So I've just slowly been cutting it back further and further to see what is the absolute minimum that I can do to still feel the benefits, right, which is recovery, energy, libido, etc, etc. And for me, 25 units twice per week has been money for me. So I feel fantastic.
I have drive, I have energy, like I have confidence, I want to compete, I want to fucking hunt, I want to kill. So this has been amazing for me. And then the other one that I recently started was NAD+.
This is something that I have been hearing a lot about for the last year or two. Never done it. I went to my buddy's house in Blue Ridge, Georgia, who just started a peptide company.
We went really in depth on it and I did a bunch of research and there's virtually no downsides to it. NAD is like essentially like it supports cellular energy production. It's like I can't remember exactly, but it has something to do with like.
essentially you when you people say you age it's because your cells are dying it's atrophy and this like slow slows that process so it kind of makes you feel a little bit like it's like a limitless pill honestly so i've been doing that that has been amazing as well i'm doing that about three to four times a week that's 50 milligrams three to four times a week the other thing that i've been doing that has really changed a lot for me lately is i got an assistant again And I have her doing a bunch of stuff, but pretty much, you know, there's a really great book called From Barista to Billionaire talking about how Andrew Wilson literally started as a barista and ended up becoming a billionaire, obviously with the name of the book.
But one of the earliest like huge revelations that he had was like, I should never do anything that can be delegated to somebody else. And so that's one of actually my daily mottos that I read to myself as far as a principle I live my life by. And so I'm just constantly trying to find ways for me to optimize my life further.
And one of the ones was just, you know, now that I'm a single guy, I don't have somebody to do some of these other like odd jobs for me. So I hired an in -person assistant. And she does a bunch of stuff for me, like walking my dog and dealing with interior designers and dealing with like handyman and stuff like that.
But another big thing that she's done for me is meals. So she cooks for me three meals a day. So I have essentially breakfast, I fast till 11, breakfast, lunch and dinner.
And I literally am just sitting down here working all day. And she just brings the meals down to me and I'm able to just like eat. And it's nice, honestly, you know, for those of you with like girlfriends, fiance's wives, or husbands, boyfriends, whatever you want to call it.
It is always so funny because one thing I've learned about this is it is really nice when you have your significant other that's doing that part of the job. The problem with that, in my opinion, is that... because they're almost doing it as a favor like you can't really like be like hey why wasn't this ready today you know what i mean like obviously you'll get you're probably not gonna be your significant other for much longer so i found that if you can pay somebody to do it then there's like it's it's always gonna happen and even when she was out last friday because she actually hurt her foot it threw off my day because i had to like go make my meals myself and i've now become dependent on it which whatever some people would say oh you're weak now but it's like all right i've made fucking 10 1000 meals of my life, I know how to make a meal, I just don't want to do it now.
Because now I don't have to, you know, go upstairs, think about what I want to eat, cook it, clean it up, blah, blah, I don't and then you know, you're you pull up your phone when you're at lunch, all of a sudden, it's an hour and a half in you've been sitting there messing around. This just allows me to stay locked in the entire time.
So that was a huge, huge win for me. And I have a bunch of supplements in here. I'm not going to go too deep into any of the supplements because it's so hard to tell what supplements do.
A few that I will say that are unbelievable is I use Nutrafol, which is for, by the way, I'm not like sponsored by any of these people, but it's for hair health. And so that I have noticed my hair getting way thicker with Nutrafol. And I use Minoxidil, which is like Rogaine.
I use that as well just because I don't want to go lose my hair, which is awesome. And then I cannot sleep without magnesium glycerin. and vitamin D3 and K2.
So that's been awesome. Other things I'll say, you know, outside of the obvious, like lifting and playing pickleball, the other two big things that I've been doing lately is sauna. So I've been doing a sauna pretty much every single day.
I says 180, but it's actually doing at 200 degrees for 15 minutes, almost every single day. And then I recently got a cold plunge. I got this Nordic Viking XL.
Once again, I'm not sponsored by these people, but I got this and I have been ripping this in the morning at 45 degrees. Man, oh man, you know, it has been amazing. So a few cool things about that.
I used to do the cold plunge for years, like literally four years. I did the cold plunge every single day. Then Andrew Huberman came out with that like hot therapy, cold therapy, like two hour long podcast where he was pretty much saying like, here are all the benefits and the studies and the thing about cold plunge.
And one of the things they were saying about cold plunge was that. you, it actually can hurt a hypertrophy. I can hurt your muscle growth because what happens when you work out, you tear your muscles.
And then if you cold plunge immediately after that, it actually reduces that inflammation, which can affect your muscle growth. So I, after four years of working out every single day, and cold plunging every single day, I decided to stop doing it.
And within a month I had put on like five or six pounds of muscle. It was like obvious the difference in that. So then I was like, well, then I'm never going to do cold plunges again.
But then once again, you know, shout out to my buddy, Brandon, who I went to the guy that has the pet type company in North Georgia. I went to his house in North Georgia and they had a cold plunge there. And I was just, it was just outside of his, on his back patio.
And I was just waking up in the morning and I was going and doing it. And I felt amazing in the morning. sauna and I would go there in the afternoon and I was like well this is the protocol if you do the cold plunge separate enough from your lifting which I lift in the afternoon in the sauna then it can be actually a huge benefit because like outside of doing heroin and drugs it's one of the best ways to get this huge dopamine endorphin like norepinephrine release in your brain and you feel like fantastic Um, and it's like a shot of espresso.
So I, when I came back home, I did a bunch of research. I ordered this bad boy and you know, obviously it's fricking, I can't believe this stuff's like eight, nine grand. It's insane.
But anyway, you know, I always invest in my health. So I got this and I've been doing in the morning and I did a bunch of research on it. And another thing that I learned is, um, you know, a lot of people are like the one that I was doing in Miami was at this gym and it was 36 degrees, which is freaking so cold.
And I was trying to do it for five minutes, which I was able to do. And then enough studies and data have shown that pretty much between 50 and 60 degrees is the sweet spot and three minutes is the time that you get the maximum benefits. So the first day I did it, I did it at 55 degrees.
Now I will say that I actually felt like, wow, this is really not cold at all. And I didn't have as much as a high as I did in his house. And his was set at 42 degrees, my buddy.
So then I did a little bit more research on it. And I saw that, okay, you can get almost all the benefits for three minutes at 55 degrees. But as far as like the true like endorphin release, like those hormones release in your brain, what you essentially need is you need your body to be like.
I need to get out of here right now. I'm going to die. And you need to be breathing like deep breaths and keeping your body in there.
That is what triggers that release of those hormones. So I wasn't feeling that at 55. So the last couple of days I moved it to 45 and I feel it at 45.
Like I don't want to do it. I get in there. I'm like literally shaking.
Like I'm going to pass out from hypothermia and I rip it and I come out and I feel amazing. That's also why I'm wearing a... jacket in august in florida right now because i'm like still i literally did it at 6 15 this morning and i'm still it's 9 15 i'm still kind of shivering right now so anyway um yeah that's been fantastic uh for me as well as getting that and uh i also wanted to talk about activation energy Because it's kind of part of this but you know, there's a really great book out there.
Let me show you this It's really great book called the slight edge. I always recommend I actually bought like 400 copies for my First 400 clients. I would buy them a copy and give it to them.
But essentially the idea behind this is that You know over time You're either you know, you heard this saying you're either like growing or you're dying and so let's see if i can make this a little bit bigger i don't actually know let me just slide edge graph we'll see if this gets bigger so not really at all okay um so over time you're either uh growing or you're dying and um And so what a lot of people don't realize is people are looking for quantum leaps.
They're looking for, oh, okay, to this month I'm doing 10 grand and next month I'm doing 100 grand. Or I'm kind of fat now, now I do GLP -1 and then in two months I'm in the best shape of my life. And I'm not saying that stuff never happens.
But I'm saying that what happens more often than not is it's the small daily decisions that you're that you're choosing to do or not to do that really determines your life. So having a cheeseburger instead of having, you know, something healthy, not doing a workout instead of doing a workout. It's like in the day to day, you don't realize it.
But over time, that stuff compounds and either on the slight edge curve up, where in five to 10 years, you're in a life you don't recognize or you're in a slight edge curve down. And I've definitely been like what happens typically. in my experience, and I'll try to show this whiteboard if it's helpful.
But what happens in my experience, because this has happened to me like three or four times now, is that I like, something happens in my life, some kind of cataclysmic events for me recently, it was like me recently becoming single, my dad dying, etc, etc. And it's like, so I'm like, something cataclysmic happens.
I'm like, you know what? I need to get my shit together. I'm going to become the best man that I can.
And I start doing the actions that get me up on this curve right here, right? So I'm like, now I'm doing the cold plunge, the sauna, all this stuff, like my assistant, blah, blah, blah. But then what happens is over time, you start to reach this level where life is amazing, right?
You have women approaching you. You have all this money you haven't spent yet. You're like, people are complimenting you.
This is doing so well. And so what happens is you kind of hit this state where you disassociate the things that you did that got you here. And you start thinking, well, I've kind of made it.
I can like relax. I can not do these things anymore. And then you stop doing those things.
And then, of course, what inevitably happens is you start going down on this curve again. And it's very subtle. It's very slow.
Like I wouldn't consider myself like. I didn't like crash and burn and lose all my money and go homeless. But I kind of put on a little bit of weight.
I got a little bit softer. I like stopped showing up so much inside the business. And then what happens is another cataclysmic event happens.
You know, it could be anything. Your business hits the worst month ever. Something happens.
And then you go, oh, I got to get back up again. So the slight edge is really instead of like. having these like cataclysmic events uh that like force you to kind of um to kind of reset again it's just like that you're just slowly going up all the time you know what i mean and i'm not saying that i'm always going up all the time i'm just trying to give you an example of this is what the slight edge is this is the difference in like a life that you achieve that your wildest dreams in five years versus achieving it in 20 years okay and i think one of the biggest impacts of this is something known as activation energy and activation energy is essentially How much energy does it take to get something done?
So a great example of this is like, OK, let's say you want to learn how to play guitar, but you don't own a guitar or your guitar is in your basement or in your attic or in your guest room closet. It's like if you never see it, you're probably never going to use it. And so I've really learned that if I can work on making the activation energy as low as physically.
then I get the things done. The way that I describe it in my journal and my principles is I make the things that are bad for me hard to do, the things that are good for me easy to do. So I'll give you some examples.
So things that are bad for me, ice cream, chips, cookies, bad food that drains my energy and gives me in flames. So what I do, none of that stuff is in my house. I don't have any of that stuff whatsoever.
Because when I have it, you know, like when I have guests come over and friends come over, I will wreck, absolutely wreck a Haagen -Dazs. No doubt about it.
No, no doubt about it. And so if it's in my house, I'll destroy the entire thing. No shame.
in my game. But if it's not in my house, when I got to go get it, I got to go drive somewhere, blah, blah, blah. So I raise that activation energy.
Now let's talk about ways to lower the activation energy for things that you like to do. Number one, well, if I just have somebody bring me super healthy meals every single day, then I'm going to always eat super healthy meals. Number two, if I have a cold plunge in my house, I can just go do my cold plunge every single day.
And I don't have to ever, you know, I don't have to go like drive somewhere and make sure I like get there and I get a membership and I deal with traffic. blah blah it's like no no i just wake up and step inside and cold plunge another example of activation energy that i've done recently is um is actually an app that i created so one of the problems that i was having was that this sauna i custom built a sauna for my house And the sauna that I built, for some reason, even though I got like the most expensive heater that Harvia has to offer, they don't offer a auto turn on and auto turn off every single day.
I have to turn it on. Then when you turn it on, it takes like an hour to an hour and a half to get to your temperature. So it's the end of the day.
I'm like, oh, I want to use the sauna. And I go to turn it on. And it's like, oh, great.
Now I have to wait an hour and a half. Then I go to the gym. I forget about it.
Blah, blah, blah. So I was like, OK, well, how can I lower the activation energy of this? And I figured out that.
That's, uh, Harvey has an API connection. So I Claude coded a web app where literally every single day at three 30, it turns on sets to 200 degrees. It's ready at five 30.
And then it turns off at eight 30, because like, for me, it's like a five -star hotel, right? When I go to say at the Faina in Miami or one and only, or, you know, wherever else it is, the Amman, I love it because like, if I want to go to the sauna, I can just walk downstairs and the sauna is ready to go. It's heated up.
And I just stay. and then i leave so i decided let me do the same thing with my own sauna so literally every single day the sauna turns on and turns off on its own i don't have to worry about anything right so this is so nice because this activation energy is so much lower that any time between 5 30 and 8 30 in the day i can just go there the other day on saturday we went out with my friends on the boat on my big boat.
And I was like, hey, let's go out and see this band about this restaurant on my lake where my lake house is. And everyone's like, all right, cool. We'll shower and we'll go to your house because then I have another little boat that can take us over there.
And so everybody went to home and showered. And while they were all getting ready. it was pretty funny.
They kind of laughed at me. I got home. Um, I, my sauna was already on.
So I went in the sauna for 15 minutes. Then I did the cold plunge immediately after, cause I wasn't lifting that day that got me like a shot of espresso. And then I went upstairs and I already had a meal ready for me.
Cause my assistant had a meal there and I ate a meal. So when they came over, you know, they had just gone home and showered, but I had a sauna cold plunge and ate a meal. Like, and then we went to dinner cause I needed to hit my macros for that day.
That was the other thing. They were like, why'd you just eat dinner before dinner? But because I hadn't eaten anything on the boat.
So I needed to hit my macro so I can stay in shape, right? So that's another example of like activation energy that I think is super critical. Speaking of things that I want to...
you know, activation energy and never having to do things I should delegate. I already have an assistant right now and it's been so game changing for me that I'm literally going to hire another assistant. So I have an in -person one.
She's fantastic. But the problem is I have so much stuff going on in person because now I don't want to do anything in person. You know, I don't want to do gas.
I don't want to take my trash out. I don't want to deal with handymen. I don't want to deal with interior designers.
I don't want to have to deal with cooking or cleaning or laundry or anything at all. I literally just want to wake up and do whatever the hell I want to do every single day. And so she's getting like a full -time job because she's pretty much living my life for me, essentially, as far as like the day -to -day tasks.
So I have a bunch of other stuff that I want to do. Like I'm going to Portugal and I need to deal with some scheduling there. I'm about to build a new dock and I got to go through my HOA to get it approved.
I'm going to buy some toys in the near future. And I realized I need a second assistant that can be like a virtual assistant, maybe in Colombia, to be able to do some of the other stuff in my life, right? That I need, that someone can do virtually.
But I could have my main assistant do it. But the problem with that is that that's going to take too long and time is my most valuable asset. So for two grand a month, if I can get someone in Colombia and they do all the virtual stuff, now I'm like condensing down time, right?
You know, that guy that makes fun of the people that say that I live, I have three days in one. I think it was Ed Milet, who is a goat in my opinion, but I thought that was a funny video. And then also Portugal.
So it's funny. I was like, okay, I haven't done an international trip in a while, like a big one. And I haven't gone to Europe in a while.
And so I'm newly single. And I'm like, okay, maybe I should go do somewhere. And I've always wanted to go to Portugal.
So I was like, I'm gonna go to Portugal for the month of October. So that's the other reason I hired my main assistant was to have her take care of my dog while I was gone. Now, the funny thing is, is that I made this decision like two months ago, right?
And I started telling everybody that I was going to go to Portugal. Well, as I have come closer to the date to go to Portugal, which I actually leave on Wednesday for Miami and then Saturday for Portugal, I now don't even really want to go to Portugal because I am so dialed right now. I have so many things going for me, which I'll talk about the business here in a moment.
But I have so many things going for me that I'm afraid that even like one or two days off is going to mess up my whole routine, right? Because there's a big part of this whole thing. that I don't think people talk enough about, which is momentum.
right? Or as the kids might call it today, I motion, right? I have motion right now.
I have so much momentum and I've been in this personal development business game long enough to know that when you have momentum, that is like sacred juice nectar from the gods. Okay. You gotta like take care of that and do whatever you can to keep that momentum going.
So I was this close to canceling my Portugal trip, even though I'd already bought a bunch of stuff for it because I'm like, okay, even if I had spent whatever, like let's say flights and the first week of Airbnb, whatever, let's say 10 grand, the opportunity cost of me getting out of pocket is way greater than 10 grand. And so I almost canceled it.
Now, I ended up not for a few reasons. One is because I'm not drinking and not doing drugs. And like, you know, I feel so locked.
I feel like when I'm there, as long as I can get a chef and a few other things, I might be able to stay really locked in there. Number two. I actually ended up flying out or not flying out.
They're paying for their own flights. I'm paying for everything else. But a bunch of my team members that are coming in, they're like, I have five team members that are in my fulfillment team, my account management team.
And we're coming out there and we're working on a client portal right now for our clients. And so they're going to come out there and we're just going to literally almost like, if you've ever seen the social network with Mark Zuckerberg, it's like. Well, Mark Zuckerberg wasn't in it, but it was about Mark Zuckerberg.
It's about like, you know, getting in a room, putting headphones on and just like coding this entire thing. My plan is to do that over the next couple of days with almost my entire fulfillment team, at least all my account managers. And so they're flying in, I got us a sick Airbnb, it has like a co working space in the Airbnb, a pool, like a billiard stable ping pong.
So I ended up booking that I'm like, Okay, this will be fun. It's almost like a little company retreat. And I also got us tickets to see the weekend.
So they're playing there. So I guess all there. So the day we come in on Sunday, the weekend is gonna be there.
I'm excited for that. And so I'm like, Alright, well, let me go see them. But after that, I have not booked.
anything after that. So if I feel like those couple of days, I'm out of pocket, I'm just going to come home instead of staying for the entire month. All right, let's move forward finance OS.
This is another thing that I recently did. I already talked about the protocol one. But for the finance OS, let me see if I can pull it up.
I might have to go into my mini chat.
Sorry, I should have had this pulled up already.
So this is another thing that I did that I got a really big, uh, great feedback on when I talked about it on my Instagram story here. Um, this is also, if you want it, it's in my Instagram on a real, um, but it's essentially like what I, what I do every single day is I journal, I voice journal in the morning every single day.
And then I create, what I did was I essentially created a cloud code app that whenever I want to buy something, do something, et cetera, et cetera. I say like, Hey, I'm thinking of doing this thing. And almost always, whenever you think of doing these things, the two things that would be a limitation would be one, financial, or two, like...
am I going to regret this decision in the future? And so by journaling every single day and talking about my day and what I like and don't like, and then by connecting all of my finances, my net worth, my investments, all of that stuff into this one web app, anytime I say I want to do this thing, it tells me this is a good idea or this is a bad idea based on your financial state and as if it was like a financial wealth planner.
And then also as far as like, this is not what... Claude is saying, oh, you should do this or you're not doing this. This is solely based on five years of journals, what you say you like and don't like.
And this is what I think you should do or not do. So I've been doing that lately, which has been amazing. And I also have like, I think money trauma growing up.
So even though I have an eight figure net worth, it is actually funny. I'll still hesitate to buy new pillows for my bed that are like $200. So I'm like, oh, my pillows are like, okay, I don't actually need them.
You know, so. eight figure net worth and afraid to spend $200 sometimes. But also I'm a big guy around value.
So I don't mind spending money as long as I'm getting value from it. But things that I hate is spending a lot of money for things that I don't value. What you think is obvious, but a lot of people live their life spending money on things that other people value to impress them instead of things that they value themselves.
And then finally, we'll finish this with new toys versus old toys. So I think that... People like shame people that get toys and have once and like, oh, I want to buy this.
I've been in this game long enough that like I like to have rewards and things. And like for me, it makes life fun. So I just wanted to show you some stuff.
So old toys. So I have a really beautiful boat. It's a Pardo 38.
I had it in Miami. I was using it literally every single day in Miami.
I was using it literally every single day. I was also making sure, yeah, I was making sure that this was still recording. I was using it literally every single day in Miami.
And when I moved up to the panhandle of Florida, somewhere called Seaside, Florida, great in Florida, I wasn't able to keep it outside of my house. In Miami, I lived on an island and my house had a dock and my boat was parked right in front of it. Well, here I have to drive 30 minutes and then it's only 30 minutes on the boat to then take it somewhere that's fun.
So I've just been using it way less. And so I decided to sell it, which I actually have somebody who's coming in for a sea trial on Wednesday and hopefully I can sell it, which I'll sell it for a loss. No one really makes money when it comes to a boat, but I have unbelievable adventures on this thing.
I mean, oh my God, that was the whole reason I got it. So much fun, both in Miami and then recently every weekend for the past month, I've been going out with a bunch of friends on it and had an accident. absolute blast oh my god this is also another photo of it here and there's a it's called out of office there's no boats like this in this area either so like it's funny we I was there on Saturday I swear to god there was like five or six people taking photos and videos of us like as we're dancing and like I was playing music it was it was it kind of makes you feel like celebrity everybody comes up to you compliments you on the boat so I'm kind of sad because I don't want to get rid of it but At the same time, what I'm paying between insurance, gas, maintenance, storage, because I keep it in a dry rack, and anything else that goes along with a boat, it's literally like I could just, I already found another 65 -foot yacht that I could charter.
every month for six hours and still be less than what I pay for this right now. So, and then I don't have to worry about anything. So I pretty much decided to sell it so that I don't have to worry about it anymore.
And I like, I've like kind of going back to my journal, I've learned that if my toy that I have, whether it's a house, whether it's a car, a bike, you know, a boat, I need to have it at my house or like at wherever I am, because if it's too far away, activation energy if it's too far away i'm barely going to use it and then it becomes a regret more than me enjoying it so i'm selling the boat soon as the boat sells i'm going to be and i come back to portugal i'm going to be doing a few things so one is i want to buy a new bike um i have really wanted another bike for a while now the problem is that where the house that i bought doesn't have a garage and so when i spend like 25 35 grand on a bike and it's all custom modded the one that i have currently I have a Triumph Speed 200 1200.
I can already see it kind of getting beat up from being, even though I have a cover, from being outside. But I recently found a storage unit that's a mile away from my house that I can, it's AC climate control that I can put bikes into. I already spoke to them about it.
So I'm going to get that unit and then I'm going to buy a couple of toys so that I can keep it literally within one mile of my house. I can, on the weekends, I can test out different bikes. This is called a Harley Davidson Fatboy.
I think it looks freaking. absolutely sick. This is the other side of it.
I mean, look at that. Oh, that's a chef's kiss right there. You know what I mean?
So I'm going to buy this when I get back, which I'm very excited about to be cruising up and down in my local area. The other thing that I've been buying, I've been always thinking I wanted a Range Rover. And I know this is a really shitty photo, but I was driving home the other day from the gym and I saw this Defender.
I wish I found the license plate so I could ask this guy, but it was sick. It was wide stance, all murdered out, black everything, tinted windows, custom rims. And I was like, dude, this actually looks, I think, even sicker than a Range Rover.
And so I think I'm actually going to lean more in the direction of a Defender and just custom mod it out. It's probably $110 ,000, $130 ,000 versus getting a Range Rover because this thing was like a kind of stealth luxury. I think it would match my vibe in this area a little bit more than a Range Rover, but I'm open to thoughts if you guys have any of it.
And then another thing is when I was in Miami recently, you know, I have a bunch of watches and I have a couple that I never wear. So I have a Sky -Dweller, a Rolex Sky -Dweller and a Rolex Submarine.
I'm sorry. Yeah, a submarine. And I literally never wear it because I don't think it's like my style anymore.
When I was in Miami, my buddy had this Royal Oak that had the skeleton on it on this like little band. And he was wearing that when we went to see this play. And I put it on as I do this thing is sick.
So I'm going to sell those two watches. And then I'll probably have to put another 10 or 15 grand into it. And then buy this watch, which I'm actually super excited about whenever I get that.
Okay, let's get into the business, which is the part you guys probably came here for.
All right, let's talk first about God mode. You guys, I am still shocked every day when I talk to people and they're not using like AI, like cloud code, stuff like that. I'm not going to do that because I know everybody that watches this video is already doing it.
But I mean, I'm legit. When I sit down in the morning, like get to my desk at like 730. Where I sit down until my first meeting of the day, which is typically around 11 o 'clock for me 730 to 11 I have like five different terminals open and I'm working on five different projects simultaneously, which you used to not be able to do Because you would lose, you know multitasking We all know that you're not really anything done But I'm like almost this like foreman on this construction site and all these workers are doing all this work for me So I'm working on like five different things.
And so I'm literally getting so many things done on a day -to -day basis it's actually insane so I call it god mode you know don't be upset about like if you're religious or whatever but it's just hard to describe anything other than that because you're just like what literally would take weeks to do like man I still remember a year and a half two years ago I was building a new sales funnel it took me like six to eight hours a day for like four to five days to build this super perfect sales funnel that I can now get done in like a couple hours here.
So I can't stress this enough. If you're not doing that, you're really missing out. Doubling downs.
I should just say doubling down. Doubling down is another big thing that we all know, but I've been doing it more and more. Now, especially with Cloud Code, I've been creating better dashboards and tracking for our company and for our clients, which makes it like...
super obvious what we should be doing and what we shouldn't be doing. And specifically, if like your biggest constraint is getting more clients, you should definitely be figuring out like you need attribution. So you figure out how people are coming to you and then you do the stats once they get to you.
So you need number of book calls, qualified booking, show rate, close rate, cash per close, revenue per close, individual rep performance per traffic source. So if you can get those two things, like the the metrics of once they come to you.
So once they hit your funnel and how they got to you, then you can really start doubling down. So this is actually kind of cool. The beginning of this year was really tough for me.
I lost my dad. I also, my relationship kind of blew up. Pretty insane if yeah, you don't know anything about that.
But anyway, um, and so I hit a big slump I took a step back from my business I let go some of the salespeople even some of my fulfillment people I had to take a break because I I like my life was really in shambles to be honest with you and then after that I hit that if you remember that little that little thing here, I hit my essentially my inflection point.
I was like, all right, let's lock in. Let's like, I had like essentially 30 days of me just being like, let me just focus on health and myself and resetting my mind. And then after that, I was like, all right, let's like, I can keep on sitting here or I can start making some progress.
And so I was like, let's start doing it. So that was pretty much all of May. I kind of like took off.
And then I was so distracted from a bunch of stuff. But then June, July, and now August have all been three record months for the company back to back. Record in cash and in profit, right?
And so not record months I've ever had inside my business because I kind of had to start from a lower number than where I was at previously. If the free record months back to back, our trajectory is insane right now. And a lot of it has to do with just doubling down.
I'm just literally doubling down further and further. Also finding things like activation energy. How do I lower activation energy?
So I'll give you a great example. One of the things that I always generated so many closed deals for us, but I did kind of get tired of doing was.
was my YouTube videos. I just got tired of coming up with ideas and doing it all the time. And I was saying the same thing over and over again.
So I essentially came up with this idea was what if I started doing, like I'm writing this book called The Constraint Method, walking through essentially how we work with our clients and how we scale companies. And I'm like, well, what if I could just do what I do every single day, which is work one -on -one with a business owner and help them grow their business?
What if I just filmed that? So I, cause I can do one -on -one calls with people all day, every day. Like that's, I have no problem with that whatsoever, but I'm like, what if we filmed it?
So I started filming these things and putting them on here. And the nice thing about this is that I I'm ripping four of these a week right now. Okay, four of these a week.
And they're getting similar views to what my solo videos would do. And I have no problem doing them because I like doing it. I like helping business owners.
Another bunch of benefits that I've gotten from it is... So number one is helping us. Our YouTube booked calls are almost back up to where they were in 2024 when I was ripping solo videos.
And I was really, I think, the biggest person in my industry at that time. Now there's a bunch of people in there. But in 2024, I was ripping it.
So when I look at the data with Cloud Code, I'm like about to be this month. We're 20 % below our all -time high for bookings for YouTube. So it's been getting us qualified book calls, number one.
Number two, the people that are on here, like 50 % of them end up working with me in some future capacity. So it's like essentially a sales call in a lot of ways. Number three, we have so much demand for this right now that we recently started charging people to get on these calls.
We originally did it for free, but because we have so much demand and it's so valuable and now people can watch this series and I have 18 videos out on it now. People are like, well, this is essentially a one -on -one call with me, which I charge $5 ,000 and I have people pay that all the time to get on a one -on -one call with me.
Well, now I can charge a little bit less than that and get these people to $2 ,000 and get these people to do essentially a one -on -one call with me for half off. I just have to record it. So we're signing like four of those a week right now.
So I essentially just added four times two is eight times four is 32. I just added 32 grand in profit to the company literally with that one decision, which has been awesome because that just pays for my content team. And then on top of that, whenever I come out with a book, I think it's just going to be a huge asset inside the book.
It's just like, hey, here, if you want to see this constraint call in action, or this constraint method in action, then check out this YouTube series here. But I talked about that because of activation energy because, well, now I don't really have to worry about YouTube videos anymore. I can just literally, I can just sit down every Tuesday.
And going back to hiring people, I hired a guy named Ivan. He's a stud. And he's the one that actually runs this whole thing.
So actually, if you look at these, I did a couple of these by myself and then activation energy, I would get busy, you know, shit would happen. So I'd stop.
I would start filming these. And then I was like, okay, I need to just, just like my assistant, I need to, I need to activation energy needs to be zero and I should never do anything that I can delegate out. So I put a job posting out, found this guy named Ivan.
He used to do this for another business owner and I hired him literally the same day. And it was a Monday. And I said, okay, I want four people on Tuesday.
Your KPI is four interviews a week. That's what your KPI is. I don't really care about views, you know, as a, as a side note here.
one of my really good friends, I had a call with him on Sunday. And so we were just shooting the shit. And you know, his his videos are getting like 30 40 ,000 views right now in the B2B space.
But he's like, dude, zero qualified book calls for them zero, where these are getting two to 3000 views. And I'm getting like literally six to eight qualified book calls a video in the first 30 days of it coming out, which is really good. Each video, each call is worth roughly $2 ,500 to $3 ,500 for us, a dollar per call.
So it's been really fantastic, honestly. And this is like literally two months of doing it. So anyway, I hired him and the next day he had four people lined up for it.
And now we're booked out for a couple of weeks, which is like I said, why we started charging for it. So that's me doubling down, right? It's like, okay, these work.
Let's keep on doubling down and doing more of them. Another way I'm doubling down is YouTube is the number two source that we have for closed deals. Number one is...
meta paid ads and so this is this channel right here is another way of doubling down because i know that i've been i'm pretty much just going to keep on doing these on my main channel like until the end of time which if you don't watch these i highly suggest you watch these these are just gas but what i realized is i i think there's some people based on what i'm getting feedback from miss like me actually teaching and talking about stuff but i didn't want to do this whole like package video thing so i'm just going to do these daily videos uh every single day this one's going to be really long because this is the first one but slowly over time I'm just going to do less and less of them.
Or I'm sorry, they're going to be shorter and shorter, not less and less. Also hiring account managers. So this is another cool thing.
Our company, you know, actually Hermosi had this really good video where he talked about, okay, if you're in the professional services industry, which I kind of am, like we're a done for you agency, that kind of stuff. You think that you're in the marketing business, but you're really in the recruitment business, which is really true because the quality of our clients' results are in direct proportion to the quality of the account managers that I put on those clients.
And so one of the biggest benefits of having a personal brand is getting really great talent. Our account management team, I don't think has ever been this stacked. They are absolute studs.
All used to run their own six or seven figure business. Like I'm learning from them. They're helping me with a client portal, like big shout out to all of them.
And so we've been hiring because each account manager can manage about 25, 30 clients. But because we're ripping so many deals right now, I'm hiring an account manager like once every one, every 21 days, which is insane. And I just hired one like 14 days ago.
He just started taking clients. I'm literally about to start hiring another one. But it's talking about branding and also about speed, the kind of God mode.
We needed an account manager or we'd have to turn off ads and slow things down last two Fridays ago. And so. I used to have a client's desk director and like the client's desk director I had before that, no shade to any of them.
But they were like, you know, it would take weeks to find somebody and then weeks to ramp them up. And so I just literally used cloud code, made an application and a page saying, hey, we need an account manager. Here's the comp.
Here's what the responsibilities are. put it on my Instagram, got like eight applications immediately, interviewed all eight of them. This is like two Fridays ago and then hired one person same day.
So literally from the time I was like, we need an account manager to when we had hired one was like eight hours. And then I said, okay, you're going to start taking clients in 10 days. Here's our handbook.
And if you fuck up, then we're just going to fire you. And he's starting to take clients 10 days in, you know, and I have already done that. But because I set that expectation up front, and because these are like previous business owners, they have no issues with it whatsoever.
So that's been awesome. Also recently started many chat again, as you can see this, I stopped that for a very long time, because I kind of hate Instagram, if I'm being honest with you. But let me zoom out of here.
But I recently started it again because I just wanted to give you guys those two things, the finance OS and the protocol thing. And I didn't have any way to doing it on Instagram.
And so I just turned it back on. And like within 24 hours, we had like 150 leads and a couple of book calls from that. So I'll probably start utilizing that again.
I just have to figure out how I'm going to do it. Another few things I did, and then I have to go because I have a meeting here in a moment. But I created something called the Ad Creative Lab.
So as of right now, I built a software that now manages my ads and our clients' ads, which has been amazing based on KPIs. It's like a quant. And the next big constraint we have is launching new creatives.
So I built this tool, which we're about to roll out for our clients too, that now whenever your ad spend, your testing spend is less than 20 % of your total spend, it will... it will let you know. And then it will tell you, take you to this ad creative lab.
And then it will say, Hey, here are all your winning ads. You need to create new ads based on these. You click create this and it will create the entire script for you, create the image for you, blah, blah, blah.
And then I don't have it here, but then as soon as you're done, you get, it opens a task for my editors to edit it. Then they come back to the same page and it's connected to a, uh, to meta and they literally just drag and drop 15 videos and it will. upload everything to Meta, launch them the next day, Monday through Wednesday, as long as we have at least eight slots available on the salesperson's calendar that day, on the sales team's calendar, and launch them to go live at 12 .01 the next day.
So that's what I'm about to film. Right after we're done with this, I'm going to film probably eight, 10 videos, and then I'm going to have those ads up and running tomorrow. And what usually would have taken a couple of hours, I'm going to literally have it in a couple of minutes.
So this is epic. Cannot wait that. And if you're a client of ours, you're going to get access to that in a minute.
Already talked about the constraint calls, but those have been ripping. I've really loved that. If you want to apply to be on one, I definitely recommend that you do that on the main channel.
Backhand offer. This is another big thing I've been working on lately. And also what I was talking to my buddy on Sunday with, you know, we have our front end really dialed in right now.
And like I said, we're doing a bunch of units. But the problem is, is that I needed something where number one, people that like watch these long form videos and want to work with me one -on -one, they don't necessarily want to like work with my account managers and also a way to increase our lifetime value. So I'm going to launch a backend offer tomorrow where I think we'll start it at 36 grand for six months.
You get one -on -one calls with me every single month. You get a private Slack channel with me where I can answer questions Monday through Friday within 24 hours. There'll be an in -person element where you come in person with me and we do like a VIP day.
We hang out. We can go out on my boat together, blah, blah, blah. And then you also get an account manager to additionally answer questions for you, done for you build, stuff like that.
So I'm going to launch that tomorrow. I'm pretty much going to pull out. me doing one -on -one calls anymore.
So I'm no longer going to do one -on -one calls for five grand. It's just going to be like, if you want to work with me one -on -one, you got to do this essentially, which this is cheaper than what some of my clients are paying right now for one -on -one calls with me. But I think this will be a little bit more scalable.
So by the time you're watching this video, it could be in the description down below, but I'm going to be launching that very soon. And we're going to cap that because it'll be one -on -one calls with me. Another thing I recently did was a homepage of websites.
So our website homepage was literally so ugly for so long, but I never did that because it was not really the constraint. But recently I've noticed actually through Google that a lot of people, I think just because our brand is growing right now in ads.
or visiting our homepage more and more. So I pretty much came in and just rebuilt our entire homepage to, I think, look way crispier than what it was previously and to essentially be a conversion mechanism in and of itself. So, you know, this used to look way uglier and I don't think it converted at all.
And now it's in 100 % alignment with, you know, if I go to our VSL page.
you know, this is the VSL page and this is the homepage, right? So it's just like, this is converting like crazy for us. So it's like, well, why don't we just make this look the exact same thing, right?
So I have to finish a few things on that, but I'm happy I did that. And then final thing that we're doing right now is salesperson routing. So it's actually kind of funny.
We have a couple of sales reps and like, I have noticed, this is going to sound weird to you, but I have noticed going back to attribution, some sales reps, they... people crush cold traffic and they suck at organic. And then other people are the exact opposite.
They crush organic and they suck at cold traffic. And it's always so funny because each has pros and cons. The cold traffic, you get more consistent calls because I'm just paying for calls.
The organic, you obviously get warmer people because they know, like, and trust me already. And so the paid traffic people are always like, oh, put me on the organic calendar because I want warmer people. And the organic people are always like, oh, put me on the paid ads calendar because I want more calls.
But the truth is I just look at the dashboard and I see, Okay, let's say, for example, one of our reps has a 14 % book to close rate on paid traffic. So that means that if he has 100 book calls, he'll close 14 of them from paid ads.
That's another rep when I put him on pay traffic. He has a 6 % book to close rate. So 100 book calls, he has six of them that are closed through paid ads.
So literally he has more than half. So I am making half the money I would be making by giving it to him versus another one of my sales reps. And then the funny thing is those two reps is almost the opposite for the guy that's bad at paid is great at organic.
So I created multiple calendars and I have it now routing based on. the parameters of whenever a call gets booked, I have it routing to to which calendar it needs to go to, which has been already super fruitful for us so well that I am actually going to have to hire another account manager here again, unless we're going to have to pause ad spend.
So anyway, that's the daily updates. Hope this is valuable. If you want to work with me one -on -one, you can go down below and book a call either to work with our team or to work with me.
And if you guys are enjoying these things, please comment down below, let me know. I might even do an element of this where I answer people's questions as well. that are commenting in the comments i'm not sure yet but if you do like this new style let me know
The Hook
The bait, then the rug-pull.
This is the launch episode of a new daily channel from a founder who says he's over $35 million in revenue and, right now, more dialed in than he's been since his business first took off. He spends the first half on the health and delegation protocol keeping him locked in, then pivots to the AI-built internal tools and record months on the business side.
Frameworks
Named ideas worth stealing.
15:30concept
Activation energy
Raise activation energy for bad habits (keep temptations out of the house)
Lower activation energy for good habits to near zero (auto-start equipment, delivered meals)
Consistency comes less from willpower and more from engineering how much effort a habit takes to start.
Steal forany recurring personal or business workflow that keeps falling off during busy stretches
10:10concept
The Slight Edge
Small daily decisions, not dramatic leaps, compound over years into a life you either do or don't recognize.
Steal forreframing a slow habit-building period as progress rather than a lack of results
30:50list
The attribution stack for doubling down
Number of booked calls
Qualified booking rate
Show rate
Close rate
Cash per close
Revenue per close
Individual rep performance per traffic source
Two layers of metrics (how leads arrive, and what happens once they arrive) needed before deciding where to invest more.
Steal forany sales team trying to decide which channel or rep to double down on
CTA Breakdown
How they asked for the click.
VERBAL ASK
46:00link
“if you want to work with me one-on-one, you can go down below and book a call either to work with our team or to work with me”
Soft, low-pressure close after a long value-dense update rather than a hard pitch; also asks viewers to comment if they want more of this daily format.
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A creator feeds a public archive of 2,000+ Alex Hormozi coaching transcripts into a Claude Code skill that interviews any business and spits out an AI-written constraint diagnosis — then uses the free download as the top of a paid-consulting funnel.
Jamie Sea walks Lewis Howes through the five nervous-system layers — the "Wealth Container" — that decide how much money a person can actually let themselves receive.
Myron Golden argues that wealth is produced by subconscious programming, not effort, and walks a live studio audience through a four-step process to recognize, remove, and replace the beliefs that keep people financially stuck.
A $200/month Claude Max power user runs the real numbers on his own token usage, then rebuilds his workflow around open-weight models and tiered model routing instead of switching to a different single vendor.
A live breakdown of the three-phase framework for turning one agency into a portfolio of owned businesses, from a marketing CEO who's lost as much as he's built.
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