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October 28thThe argument in one line.
When a business stalls or outgrows its founder, the bottleneck is almost always the leader's regulation, not strategy or systems, and a calm nervous system is the advantage AI can't copy.
Read if. Skip if.
READ IF YOU ARE…
- A founder or agency owner whose decisions feel heavier and slower even though revenue is growing.
- A leader who notices the team going quiet, dismissive or withdrawn around them and suspects the cause is closer to home than the team.
- Someone who built a business on hustle and proving themselves, hit the goals, and now finds the old drive no longer satisfies.
- A founder facing a setback, partner exit or revenue drop who needs a way to reframe it before making big decisions.
- A coach or consultant wondering where human coaching still earns a premium as AI gets better at the basics.
SKIP IF…
- You want tactical marketing, ad or funnel advice. This is a mindset and leadership conversation with almost no operational playbook.
- You want research-backed neuroscience. The framing is coaching language and metaphor, not citations or studies.
- You are allergic to motivational delivery. Long stretches are closer to a keynote than a how-to.
The full version, fast.
Most leadership problems are nervous system problems in disguise, and the market now rewards regulation over effort. Resilience works like a car's suspension, absorbing road data and adjusting, not white-knuckling through. Every growth inflection (funding, hiring, an exit) demands a bigger version of the leader, and the resistance that shows up as fear or impostor syndrome is the success trap: what got you here keeps you here. The fix is two questions, what do I really want and who must I become, plus daily input hygiene and swapping a scarcity-driven 'dark energy' for drive that comes from inside. Setbacks get reframed with what does this make possible. AI makes processing cheap, so composure, clarity and real expertise become the human premium.
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Create a free account →Who's talking.
00:26hostAleric Heck
01:04guestAngus Nelson
Where the time goes.
00:00 – 02:41
01 · Cold open: 3x more cracked molars
Montage of soundbites, then the dental stress statistic and Angus Nelson's introduction as the author of Neuro Resilient Leader and longtime coach to Michael Stelzner.
02:41 – 05:13
02 · What is a neuro resilient leader?
Breaks the phrase into three parts: neurological wiring, resilience as a suspension system rather than grit, and leadership that starts with leading your own life.
05:13 – 07:17
03 · How to tell if you're showing up resiliently
Self-awareness is hard, so read how people react around you, then get a trusted confidant to hold up the mirror.
07:17 – 11:17
04 · The success trap
Every inflection (funding, hiring, exit) demands more of the leader. Resistance shows up as fear or impostor syndrome, and the business grows while the leader doesn't.
11:17 – 12:48
05 · When you've grown but the business hasn't
Lead versus lag indicators, the 10 Minute Leader habit, and why you wait for the fuel to hit the tank instead of quitting.
12:48 – 14:53
06 · When the business outgrows you
Celebrate, then ask who must I become. The Spice Girl Principle: tell me what you really, really want.
14:53 – 21:02
07 · Dark energy vs light energy
Hustle driven by proving yourself eventually stops working. The lighter-in-a-dark-room image: seeking light outside versus bringing it in.
21:02 – 23:38
08 · Regulated leaders build accountable teams
A calm leader stops second-guessing, releases control, and lets the team take ownership. Relationships stop paying the price of ambition.
23:38 – 27:36
09 · Daily inputs drain or fuel you
Humans are the only species that turn imagination into reality. The goal of 10 million leaders spending 10 minutes a day, and swapping news for better inputs.
27:36 – 29:25
10 · When the business goes backwards
The host frames the third scenario: a business that hits a milestone, then reverses or gets disrupted, and the personal hit that follows.
29:25 – 32:09
11 · Case study: the solar company to $5M
Nick's partner walked out and left him the debt. Instead of burning it down he reinvented it, rewrote his story about himself, and hired A-players: $1M in a year, $5M by year five.
32:09 – 33:18
12 · Case study: the high performer who hated his company
A disciplined ex-Marine co-founder, separated from his wife and miserable, reconciles and moves to a role that fits him.
33:18 – 35:36
13 · You don't have business problems
Every time, the leader is the problem. Business is the biggest personal development tool because it shows you who you are without caring.
35:36 – 37:25
14 · What does this make possible?
A second reframing question for setbacks, paired with the host's win-or-learn coins.
37:25 – 43:24
15 · Inside the book and its 7 evolutions
Free PDF of Neuro Resilient Leader, the seven questions the chapters answer, and the claim that the world cannot afford your hesitation anymore.
43:24 – 49:39
16 · A non-coder builds with Claude Code
AI is the first technology that teaches you to use it. Four months from knowing a little HTML to replacing $220 in subscriptions, a McKinsey-style skill, and an agent workforce.
49:39 – 55:13
17 · How AI changes the coaching industry
Baseline coaches are threatened, experts with frameworks move up the food chain, and AI reads call transcripts to spot what the coach missed.
55:13 – 57:33
18 · The market rewards regulation
Closing thought: AI can process faster but can't stay calm in chaos. Write your scripts on the mirror and hold clarity, capacity and composure.
Lines worth screenshotting.
- The American Dental Association reports roughly three times as many cracked molars since 2022 because people grind and clench their teeth under stress.
- Resilience is not grit; it works like a car's suspension, reading the road and adjusting so the ride stays smooth.
- The people closest to you already know how you show up as a leader; they just may not feel safe enough to say it.
- Communication is not saying what you want the way you want; it is saying it in a way the other person can receive.
- Most entrepreneurs don't have a smarts or systems problem, they have a capacity problem that shows up as declining decision quality.
- What got you here will keep you here: every new level demands something different from the leader, and resistance is the old self protecting itself.
- When you feel growth inside but results lag, you are between a lead indicator and a lag indicator, and quitting there wastes the momentum already built.
- The two questions that start every coaching engagement: what do you really, really want, and who must I become to get it?
- Ambition looks identical whether it comes from scarcity or abundance; the difference is whether you are hunting for light or bringing it into the room.
- Teams stay passive under a control-freak leader; once the leader regulates and releases, accountability and ownership show up on their own.
- Starting the day with news and talk radio fills your head with other people's agendas, most of which are just agitation.
- You don't have business problems, you have personal, emotional and relationship problems that show up in your business.
- Business is the best personal development tool on the planet because it has no feelings about you and shows you exactly who you are.
- After a setback, asking 'what does this make possible' primes the brain for opportunity instead of shame.
- AI is the first technology in history that arrived able to teach you how to use it, so fear of it mostly blocks learning.
- A non-coder replaced $220 a month in software subscriptions in four months by building his own apps in Claude Code.
- AI is squeezing out entry-level and middle-of-the-pack coaches, pushing anyone who stays in the field toward genuine expertise and higher-value clients.
- Running weekly coaching-call transcripts through an AI prompt surfaces slow patterns a coach misses across months of sessions.
- AI can process faster than any human, but it can't stay calm in chaos, which makes a regulated human the competitive advantage.
Your regulation is the ceiling on your business.
WHAT TO LEARN
Growth, setbacks and AI disruption all test the same thing, whether the leader can stay calm and become who the next stage requires.
02What is a neuro resilient leader?
- Treat resilience as adjustment rather than endurance: absorb what the road throws at you and smooth the ride instead of gritting through it.
- Leadership includes leading your own life, so reclaiming agency over your reactions comes before leading anyone else well.
03How to tell if you're showing up resiliently
- Watch how people react to you; withdrawal, dismissiveness or silence are a mirror showing how you are showing up.
- Give one trusted person explicit permission to tell you the truth, since those closest to you rarely feel safe offering it unprompted.
04The success trap
- Expect resistance at every inflection; fear and impostor syndrome are the old self protecting what it knows, not proof you are unqualified.
- When decisions slow down and patience shortens as the business grows, read it as a capacity gap in you rather than a systems gap.
05When you've grown but the business hasn't
- When you feel growth inside but results lag, keep working the lead indicators; quitting in the gap throws away momentum already started.
- Spend ten minutes a day reminding yourself who you are, how far you have come, and what you are building.
06When the business outgrows you
- When the business jumps ahead of you, celebrate first, then ask who you must become before rushing to hire or expand.
- Get clear on what you really want as a direction, then let that direction define the disciplines and self-talk it requires.
07Dark energy vs light energy
- Check where your drive comes from; ambition fueled by proving yourself keeps you chasing, while drive from inside lets results be data.
- Stop treating one good or bad campaign as a verdict on your worth; check the data, correct the mistake, and move on.
08Regulated leaders build accountable teams
- Teams take ownership only when the leader stops controlling everything; regulating yourself is what frees them to act.
- A calm leader stops second-guessing, which speeds up the business and stops spouses and partners from paying for the ambition.
09Daily inputs drain or fuel you
- Guard your first inputs of the day; news and talk radio load other people's agitation before you have set your own agenda.
- Physical symptoms like grinding teeth, poor digestion and indecision are signals your inputs and stress load need to change.
11Case study: the solar company to $5M
- After a partner exit or crisis, reinvent the business you know instead of burning it down and starting from zero.
- Rewrite the old stories that say you can't succeed, and invest in strong players even when it feels unaffordable.
12Case study: the high performer who hated his company
- High discipline does not equal fulfillment; a performer who hates the work may need a different role, not more willpower.
13You don't have business problems
- Look for the personal or relationship problem behind any recurring business problem before changing strategy.
- A setback says nothing about your value; it is an invitation to the change you were too focused elsewhere to make.
14What does this make possible?
- After a setback, ask what this makes possible; the question you ask decides the answers your brain looks for.
- Treat every outcome as a win or a lesson so setbacks become data instead of shame.
15Inside the book and its 7 evolutions
- Pick the specific question that matches where you are stuck, such as self-sabotage or caring what others think, and work that one first.
- Quiet, capable people staying small leaves leadership to the loudest; the pace of change makes hesitation costly.
16A non-coder builds with Claude Code
- AI teaches you to use it as you go, so you can build real tools by asking questions and pasting screenshots without knowing the jargon.
- Fear of new technology fades the same way it did for ride-sharing and home-sharing; waiting it out only delays learning.
17How AI changes the coaching industry
- Generalist coaches face pressure from AI, so move toward a clear framework, a specialty and higher-stakes clients.
- Run your own client or project notes through an AI prompt to catch slow patterns you miss week to week.
- Use AI output as a starting point drawn from what already worked, then add the human layer that makes it new.
18The market rewards regulation
- AI handles processing speed, so staying calm and clear under pressure becomes the human edge worth paying for.
- Write the scripts you want running in your head somewhere you see them first thing and last thing each day.
Terms worth knowing.
- Neuro resilient leader
- A leader who stays emotionally regulated under pressure, adjusting to stress instead of reacting to it, and who leads their own life as well as a team.
- Success trap
- The pattern where a growing business demands more from its founder than the founder has grown into, so old habits that built the business start holding it back.
- Lead and lag indicators
- Lead indicators are the inputs you control today, like habits and practice; lag indicators are the results that show up later, like revenue.
- C3 protocol
- A coaching framework that tracks a leader on three dimensions: clarity of direction, capacity to carry load, and composure under pressure.
- ICF
- The International Coaching Federation, a credentialing body for professional coaches.
- Inflection point
- A moment of change in a business, such as new funding, a big hire or an exit, that requires the leader to operate at a different level.
Things they pointed at.
01:34productSocial Media Marketing World
14:53channelAlex Hormozi and Tony Robbins video
29:33productClubhouse
45:42toolClaude Code
45:00toolSupabase
45:00toolVercel
51:12linkInternational Coaching Federation (ICF)
Lines you could clip.
55:46
“The market doesn't reward effort anymore. It rewards regulation.”
55:55
“AI can process faster, but it can't stay calm in chaos.”
33:46
“You don't have business problems. You have personal problems. You have emotional problems. You have relationship problems that all show up in your business.”
09:21
“What got you here will keep you here if you don't adjust.”
41:44
“The world cannot afford your hesitation anymore.”
33:55
“Business is the biggest personal development tool on the face of the planet because business don't care.”
45:42
“I replaced a couple of different apps, $220 worth of subscriptions, with apps that I built inside of Claude Code.”
03:19
“True resilience is actually more like the shock absorber system, the suspension system of your vehicle.”
06:29
“The power of communication is not saying what you want to say in the way you want to say it. It's saying it in the way that other people can receive it.”
00:36
“Since 2022 there are three times the amount of cracked molars because people are grinding and clenching their teeth.”
Where the conversation goes.
00:00 – 07:17steadyDefining resilience and spotting it in yourself
07:17 – 14:53denseGrowth inflections and the success trap
14:53 – 27:36steadyDark vs light energy, teams and daily inputs
27:36 – 37:25denseSetbacks, case studies and reframing questions
37:25 – 43:24sparseThe book and its seven evolutions
43:24 – 55:13denseAI for non-coders and the coaching industry
55:13 – 57:33steadyClose: regulation over effort
Word for word.
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The market doesn't reward effort anymore. It rewards regulation. Three times the amount of cracked molars because people are grinding and clenching their teeth.
So the business grows, but the leader doesn't grow with it. You don't have business problems. You have personal problems.
You have emotional problems. AI can process faster, but it can't stay calm. The world cannot afford your hesitation anymore.
So Angus, what was that? crazy statistic you were sharing about stress. Since 2022, the American Dental Association has claimed that there is a 3x, that's three times the amount of cracked molars because people are grinding and clenching their teeth while they work or sleep.
Wow. Three times the stress just in these past four years is pretty incredible. And that's honestly why I think this is a really, really important episode of the Marketing Minds podcast.
I am very excited to have Angus Nelson as our guest because one of the things a lot of people don't realize is most leadership problems. are nervous system problems in disguise. And that is what Angus Nelson is going to dive into.
He's the author of Neuro Resilient Leader. He helps executives at companies like Cisco, FedEx, and Workday lead with clarity under pressure. And I actually met Angus at Social Media Marketing World.
It was one of the kind of pre -parties for the event. And one of the things that really struck me is this topic, but also the fact that he has been coaching the founder. of social media marketing world, Michael Stelzner, for the last seven years, which is pretty amazing because, of course, Michael himself is fantastic.
And so if you've been coaching him during that time, I know you could just see that through him as well. So I'm so excited to learn more about everything that you're doing. So thank you so much for coming on the podcast, Angus.
I'm super excited. We're at a stage where if you're a founder, you're owner of an agency or marketing, you're leading a growing company. And you've noticed that perhaps decisions are taking longer.
They're feeling heavier. If your patience is getting shorter, you're getting... more reactive and your mind is feeling noisier than it used to, then today's conversation is going to explain why.
So I'm super excited to have this conversation. And I, you know, personally, and this is one of the things I love about having the podcast, because we get to share it out with everybody watching on YouTube or downloading the podcast, but also I get to learn at the same time. And I think, you know, that's the thing I always love listening to or watching podcasts or listening to podcasts when, you know, the host is also learning.
So I am a student today. I am excited to learn, you know, a master. class here.
And I think that the best place to start, right, is what is a neuro resilient leader? Sure. So let's break it down.
Neuro neurological is what we often refer to. So it's that mental, it's emotional. It's also identity.
That's how we have this neurological side to us. That's the piece that's kind of the under girth of everything. It's the wiring.
It's our electric system. It's our supercomputer. Beyond that is resilience.
So most people treat resilience like it's white knuckling through some difficult situation to get to the other side. It's that push through, it's grind, it's grit. However, true resilience is actually more like the , the suspension system, if you will, of your vehicle.
Where you have four independent shocks going up and down, reading the data, reading the information from the road and adjusting accordingly to smooth the ride. That's the best description of resilience. You're never going to change it where you don't have opportunity to react.
But what you can do is you can be able to equip yourself in how you react. And the third piece is this word leader. So most people say, oh, leader is just somebody who's in charge and has a title.
But the Neuroresilient Leader, the kind of Trojan horse about this book is it's more than just the leadership, because leadership requires somebody following you. And hopefully, if you've done it right, they're doing it willingly, Alaric. They're not just coming in for a paycheck, but they want to be there to contribute, bring meaning and contribution.
They can only do that when there's a leader who is well -regulated, who... walks around with quiet confidence, who has this air about them, that they know who they are and they know where they're going. That's the neuro resilient leader.
And lastly, I would say the, the part of this, it's the Trojan horse is that it's not just leadership from someone's in charge. It's just truly in the leadership of your own life, taking back your personal power, your own agency and your own sovereignty. I love that.
And I think that that's it's such a true thing, because I think if you're really honest with yourself, you know, as a leader and the people, you know, watching or listening to this podcast and the times that I've been, you know, I have felt resilient. I have felt aligned in all areas of life, right? Like when I'm focusing on, you know, fitness and in my personal life and on the business side, you know, things seem to seem to click there.
And so I guess the question is, how do you identify whether you're showing up as that? neuro resilient leader or not? Because sometimes it can feel like a , right?
It's not like one day like you're resilient and the next day you're not. How do you know? Like, is there a test, a barometer to kind of tell how you're showing up?
So this becomes, you know, some of the tricky parts of it is because self -awareness is a critical component for someone to know it in themselves. However, the people around you, generally those closest to you, pretty much have a great idea about how you're showing up. They may or may not have the permission or the safety to be able to let you know.
And so if you're in a bad leadership role, if you're with somebody who is toxic, who is angry and reactive, you know what that looks like. But more importantly, you know what it feels like. So what if you pay attention to how people feel around you?
You start watching how they react. Are they closed? Are they withdrawing?
Are they saying, hey, no problem, forget it. It's no big deal. They dismissive.
When you start watching how other people are reacting to you, you start understanding a little bit of a reflection of a mirror to yourself. The power of communication is not saying what you want to say in the way you want to say it. it's saying it in the way that other people can receive it.
And if you're noticing that people are not receiving what you're saying, it is less about them and it's actually more about you. And so in those moments, that's where you need somebody that's a trusted confidant, you know, somebody who, you know, is given permission to speak the truth, if that's a close friend, if that's a therapist, if that's a counselor or a coach, or maybe it's, you know, a spouse.
Like, just give it to me straight. What's going on? Once you see the reactions of other people, then that's the moment where you need to get somebody to give you a little bit of a 360 or the mirror that goes up on the wall so that you can actually see the .
And so what would be... some of the things that that person would look for, right? Whether they're a coach and, you know, I know this is the type of thing that you, you know, support people, many people with, including, you know, Michael Stelzner, you know, mutual friend running social media marketing world and many others.
And then also, like you said, it could be a spouse or it could be, you know, a therapist or, you know, a different coach, whatever happens to be like, what is that person looking for? Are there markers, things to identify or even? Let's say, you know, you are this person to, you know, to somebody else, right?
Like, what are some of those things that you're looking for to identify? Well, the key piece, and this is kind of the kind of blanket statement is inflection. All inflections require and demand something bigger of yourself.
It's a new round of funding. It's an exit. It's hiring new staff.
It's moving to another industry. Anytime you get to that point. that leader requires another level of showing up.
Oftentimes it comes with resistance. It feels wonky. It feels awkward.
It can be described as fear, hesitation. It can be described as imposter syndrome. Any kind of element of that nature is part of that inflection.
And that's the hidden cost of growth because most entrepreneurs have a capacity problem. It's not about their smarts. It's not about systems.
It's not about any of the data. They pretty much got that on lock. They know what their row is.
They know how things are reacting according to data. It's really measurable. It's on the spreadsheet, no problem.
However, they themselves, when they start to see that decision quality is declining or communication seems to get harder, their patience gets shorter, their relationships start to like... absorb the stress around you. Maybe your teams are feeling some kind of attention.
The growth becomes heavier instead of it being more rewarding. And in my book, I call this the success trap because what got you here will keep you here if you don't adjust. And once you get to certain levels, those certain levels require something of you.
And it's not saying you're not good enough. It's not saying you don't deserve or you're not worthy or you don't have what it takes. Those are oftentimes some of the things that we translate as.
What it actually is, it's kind of like a who is trying to keep you safe. And at this old level, you knew everything. You knew what to expect.
You knew the timing. You knew the surroundings. But then this other level, you're kind of questioning like, what is that going to require of me?
What kind of responsibility might I have to carry? Who do I have to become? What kind of things will I have to tolerate?
And if you have not prepared yourself ahead of time, that's when the opportunities for you to sabotage, the opportunities for you to shrink back or the opportunities for you to become more volatile in those moments and you do it subconsciously, you don't even realize it. So the business grows. but the leader doesn't grow with it.
And that's when we have a problem. I think that's something, you know, reflecting back, right? It's looking at like that mismatch, right?
Between how the business is growing and how you're personally growing. And I think every single entrepreneur to varying degrees has had the experience of the business growing and maybe they're being a little bit stagnant. I know that's happened to me, right?
It's really happened to every entrepreneur at some point. And then you have to catch up. And then also other times where you feel like you're growing a lot, but.
the business isn't growing as much as you think it should be. And so, you know, with those two scenarios, what are the most common things that you're seeing that maybe people, you know, are not thinking about or ways that they can improve out of that situation? You started talking about, right, where the business is growing, the leader isn't growing.
So maybe we focus there, but then also on the other side, right, where the leader feels like they're growing, but the business hasn't caught up yet. Yeah, actually, I'll start that one. That's a little bit simpler to answer because we all know in terms of data analytics, there's lag indicators and there's lead indicators.
Lead indicators, I'm putting in the work. I'm doing the self, you know, reflection. I'm doing personal development with all of my clients.
I have them do what I call a 10 minute leader, which is. basically spending 10 minutes to remind yourself who the hell you are, speaking to your power, your possibility, reminding yourself of how far you've come and what you're building, right? And that breaks into some other areas.
But if you're doing these things and inside, you start to feel that growth. Inside, you see the vision. Inside, it's like you can see it, feel it, touch it, and taste it.
But on the outside, and I'll argue I'm honest. I'm right there, right there, bro. This is where I am right now.
I have written the book. I've got this stuff out and I can see it. It's all unfolding.
The different connections, the different dots are starting to get, I'm like, ooh, but it's not here yet. And the tendency is you get in those moments and then you start to throw in the towel. You're like, it's never going to happen.
And you start to get impatient. But the reality is. You've already start the mechanism.
The flywheel has begun. . Because when that happens, that's when you have acceleration.
And it will happen faster and further. You just have to stay clear on the premise of the lead indicator until the lag kicks in, right? So that's one side of it.
Now, this other one that we're just talking about is, man, the business just took off. you could question yourself. It's like, man, did I just get lucky?
Like, I didn't even know what we just did. What does this mean? Do I have to hire a bunch of people?
Do I have to expand? Do I have to? And you can go down these rabbit holes where you are getting ahead of the growth opportunity instead of pausing for a moment and number one, celebrate.
Celebrate and say, you know what? I pulled this off. I don't know where I am right now.
I feel like I'm behind. I got here. So I'm going to use this energy to now fuel to say.
who must I become? In this moment, I know there is something being birthed in me. And again, I'm feeling wonky.
I'm feeling fearful. I'm feeling unsure of myself. But in those moments is when you reflect to say, look how far I've come.
Look what I've already figured out. Look at the things that I have in my track record of where maybe I failed, but I got back up. Maybe I went through challenge, but I course corrected.
Like maybe I've gone through some of these things before and what I've already done, I'm capable. of repeating. And so now all of a sudden you use that as fuel to the fire and says, I'm going to get somebody to speak into my life.
I'm going to get a mentor. I'm going to get a coach. I'm going to get some kind of resources that are going to speak into who must I become?
Because that's the ultimate question. I have one question I start every comment or every conversation with, which is I call the Spice Girl Theorem or the Spice Girl Principle. Tell me what you want, what you really, really want.
Getting clear on the very desires, not necessarily the the destination, but rather the direction. And that's defined by the second and more important question is who must I become?
The direction will tell me, it will map out for me, what are the requirements of me? Do I have to be disciplined? You said before about, you know, having those moments where you're getting physically fit.
I'm starting to eat better. I'm starting to sleep better. Cool, cool, cool.
What about my self -talk? Am I someone who, you know, the big video that went up and then it got pulled down was Hermosi and, you know, Tony Robbins. And here's this vulnerability that was shared where somebody basically thinks they're a piece of shit and that's their driver.
And the truth is most entrepreneurs start with a negative energy. They start trying to prove, they start trying to compensate or validate, and they're chasing after something until they get to a point where they realize that that no longer fulfills. That dark energy has to change.
And this is that inflection I was talking about. What got you here will keep you here. So if you're still maintaining the dark energy, you will stay in darkness and it will not end up going in the way you think it will.
However, in that moment, you have to start learning what are the new stories I tell myself? What are the new perspectives I embrace? Who is the new person that I become so that now all of a sudden things get easier and lighter?
And I'm not putting in the hours thinking that if I work harder, I'm actually making progress. Instead, I work less using the systems and teams and watch far more fruit on my tree. That is a whole masterclass right there in these last few minutes.
It's going to be well, I'm excited to even watch this back. You know, we released this episode because this I mean, what you just shared, I think is so powerful. And I definitely want to dive a little bit deeper into some of these different areas because, you know, you talked about a lot here, right?
You talked about the mismatch right between where somebody is at. not just in the disciplines that they have. I like, I love that you, because a lot of people talk about the business side, kind of the discipline that people have, but you're talking about the mindset somebody has, the self -talk.
You also talk about something that not a lot of people talk about, which is the dark and light energy and how that shows up. And, you know, it might be different for different people, but I have seen that, you know, kind of time and time again, right, where there needs to be that shift. And also another way to put it, by the way, for people.
And maybe you could also put this too, but it's kind of like the motivation of achievement versus the, and actually I'm curious about this. I don't want to put words in your mouth, but one way I've thought about it before, and I'm curious how this aligns with your dark and light energy. Because I think sometimes you say that and people are like, well, I don't have dark, you know, but they may not understand what that means.
So my follow -up question is going to be what that means and how does it relate to the experience I had, which is being driven by achievement and almost kind of like. It's just a singular focus, a blind optimism plus, you know, massive like grit and the, you know, the hustle culture, right? Of like, I'm going to work, I'm going to put in the work, you know, I'm going to do all these things to achieve this goal.
And then you achieve a big goal, right? And for me, it was achieving several big goals. And then you get the, well, wait about, wait a second.
What about, you know, fulfillment, both for yourself, but also. in, you know, giving back to others as well and really making it more about the impact. And that's been my experience.
So I'm curious, how does that relate to the dark and light energy? Maybe define that a little bit more. And, you know, is it am I thinking correctly or am I missing something there?
I'm genuinely. No, I'll make it really the simplest way that I can say it is imagine this when you walk into a dark room. and you , you know, a gas lighter, a Bic or whatever it is, you light a match.
Okay, you put some light on, right? That light fills the room, right? Versus I'm wandering through the darkness looking for the light.
And what I mean by that is most people, when they're going through this dark energy, They're seeking light. They're going to everything outside themselves, trying to find the thing that will be their spark.
This will fulfill. Now I finally feel like I'm doing arrived. Maybe now I can finally wrap.
Maybe now I can. And it's never ending. It's exhausting because everything you're counting on is outside of you.
Versus light energy. which is now I understand my meaning, my contribution, my source, my supply, my abundance, my overflow already exist inside me. And now the work that I do, by the way, ambition.
looks the same for both. But the one in the light is coming from the inside as an expression and an expansion. And this I talk about in the book, I think it's in Evolution 6.
And I talk about that becoming that 10 .0 version of self. When understanding that your power, that your sovereignty, that your agency is the number one key to your life fulfillment and satisfaction. Is when you're no longer the victim, being controlled by the environment around you because of the politics, because of the news, because of the business situations and the economic situations and different industries and market changes and shifts and blah, blah, blah, blah, blah, blah.
Change is change and it will always change. But stability, that can be stable according to the resilience we talked about before. Now that suddenly becomes...
That supportive structure where now you are the one who walks into the room being the light and you're not so controlled by all the external circumstances. So if you run an ad campaign and it goes great, you're not like, I'm amazing. And if it sucks, you're like, I'm the worst thing on the earth.
I suck. Like, no, let's just go check the data. You made a mistake.
Let's go correct it. Like there's these little things that will cause us to be reactive if we're not hovering from this place of that inner light. And this is the unique difference.
The neuro resilient leader is the person who to this point now has a magnetism to them because they're a place of peace. Their decisions are clear. They trust themselves again.
They stop second guessing every stinking decision. And their team becomes more accountable because you're no longer carrying everything yourself. And the thing is, they want that.
They want the ownership. They want the freedom. They want the creativity.
But you won't let them because you're such a control freak. But the moment you make this shift, you release. And suddenly the team can actually be a team.
And then your marriage, your relationships suddenly feel more fluid, more comfortable. They're no longer paying the price of your ambition. And your business will move faster because you're no longer trapped in that overthinking, that overanalyzing.
And you lead from clarity instead of like all this pressure you're putting on yourself. And you stand in this place where you're confident, not necessarily of what's to come. You're not confident of how things are going to play out, but you're confident in who you are and that whatever happens, you're going to figure it out.
No more fear. No more anxiety. No more stress.
This is what leadership stability is all about. And this is what's possible when you take on this neuroresiliently. It's definitely, definitely very, very powerful.
And it's definitely a lot of things that I can relate with, both, you know, on the personal development side and looking within yourself. I also know, you know, for myself too, when I face some of these challenges too, like, you know, personally, I also, you know, turn to growing in, you know, faith as well and look at like a bigger, you know, bigger picture, right?
And whatever that. you know, is for different people. But, you know, kind of turning to look at, say, like, all right, well, what is, you know, kind of what is like God's greater, you know, vision for what's happening here in our world and what's possible?
And I think that combining, at least for me, that with like personal work and then looking at like almost a bigger picture that's not just focused around achievement, but actually, you know, around, you know, something bigger than yourself. And, you know, and again, like, you know, I don't know your individual beliefs or people watching or listening to this.
And that's not what we're looking to talk about here. But I think like exactly like tapping into something that's more light, something that is inward in yourself, but also bigger than yourself. That's not just achieving the next goal or the next, you know, hustle thing that you need to do.
Well, let's let's go there for a second. So we're the only species on the face of the planet. that can conjure some creative expression in our mind, speak it out of our mouth, and then be able to manifest it in some fashion.
There's something incredibly unique about that. You're not going to see come from an alligator. It's not going to happen from a monkey.
Monkey, you know, apparently we're relatives on some level, but we've transcended. You know, it's not going to come from a dolphin, which is wicked smart, but doesn't create and manufacture. Like we are the only species that does that.
So we have something in us that is this place of overflow source and supply, something that has this abundance quality to it. If we will allow ourselves to tap into it, the problem, the quandary we have is we forget, Alrick, we forget, we forget, we forget. And these are the reasons why we have to be reminded.
You know, when I was telling you like, My clients, I make them do this 10 -minute leader thing that I was saying before. My vision is to get 10 million leaders to spend 10 minutes a day to become a 10 .0 version of themselves.
If every day you just woke up and reminded yourself of your power and potential, your purpose on this earth, how different could your day be? Because instead, what we're doing is we flip on the news. We put on some Wi -Fi station of music or talk radio or jabber jabber.
allow ourselves to be inundated by other people's agenda. And most of those agendas are nothing more than agitation. And when we make this shift to then put in fresh, powerful, encouraging type of messaging into our world, whether that be into the kinds of music or the kinds of meditation or visualization or breath work or just getting to the gym and moving your body, there's all these other modalities.
that actually make our life full of energy. My son, he's now 16. He used to be adorable and sweet.
He's a little persnickety right now in his transformation into adulthood. And he used to say this thing when he was like three. He heard, I think it was the second law.
I can't even remember. The second law of thermodynamics. That energy can neither be created nor destroyed.
It can only be moved. In that same fashion, our bodies are carrying stuff all the time. And if we're listening to all this outside minutiae, and I like how you said before about us being the frogs in the boiling water, the United States in particular, there are some elements of that for whatever side of the equation you are.
that is showing up, whether it's, you know, cracked molars, whether that is digestive issues, whether it's attention deficiencies, if it's your inability to make decisions, like all of these are symptoms, right? And if we can get back to simplicity of like, let me feed this incredible mind of mine with something powerful, now I become free.
And that's when you're back in your agency. in your personal power, in your sovereignty to be able to bring meaning and contribution into the world. And that's really what gives us the fulfillment we're looking for in the first place.
That's that's powerful. That's powerful. And I yeah, I think you put it very well there.
And and so. You know, I think one thing I want to take a step back to, we were talking a little bit. So I think that's a good kind of cap on that side of things, right?
The fulfillment, finding that within yourself and then also whatever that, you know, source outside of yourself happens to be as well. But from a much more positive view than just, you know, the what the media and society and the achievement hustle culture tells you to do and transcending that. So I think that's a really great way of putting it.
And so. I think coming back to, we talked about two, I think there's a third area. So there's the, the business is growing and you're not growing fast enough and you did a great job talking about, okay, here's, here's how you need to grow.
That's actually what we just talked about, right? You're growing individually. We also talked about a little bit more simple, like you said, right?
Where, you know, you've done the growth, right? That we just talked about and the business hasn't grown yet. Well, one thing that I know, and especially I've noticed that I noticed this in 2020 and I noticed this.
now over the past year, more so, right? Especially with AI, a lot of disruption, especially I know like with the coaching, like the coaching industry and space, right? Like there's a lot of, you know, what ifs with AI.
We're going to actually talk about AI in a second because I think there's so many amazing opportunities, but it is disrupting a lot. We'll talk about specifically AI, but more big picture, what have you seen with people that have reached a certain milestone in their business? And then they go backwards or the business revenue goes down or the profitability flips or they get disrupted somehow.
And again, at some stage of every entrepreneur's career, they're going to face this at some point. And this, I think, can be one of the hardest things because in other areas, it's like, oh, well, the business, there's more growth to be had. On the personal side, it's like, okay, well, I know you figure out you need to grow personally.
Either the business or the personal. And what I've seen is the business maybe goes backwards and then the personal gets a little bit of a hit. Like you're like, oh, wait a second.
You get that imposter syndrome or whatever pops up. What happens in that place? And then the follow up to that would be how can someone stage a comeback from that?
Yeah, these are my favorite. These are the journeys I like to be on, Alaric. Yeah.
So I told you, you know, most of my clients come to me at some sort of inflection. So I'll tell you one story. His name is Nick.
Nick had a solar company and he and his partner had gotten a, I can't remember quite the number, one point something, 1 .3, 1 .4, somewhere around there. And then his partner decided to check out and left the business and left Nick holding all the debt. And it was a totally bad situation.
We met on Clubhouse. He heard me talking on Clubhouse. This would kind of put it in a timeframe for us.
And he peaked at me and said, hey, let's talk. We get on a call and he's beside himself. He's like, I just want to burn this mother down.
I'm so done with this, but I'm just calling you kind of like a Hail Mary, whatever. And I said, well, what do you really want? He said, well, I just want peace.
I was like, cool. So what other industry do you want to go into? What other business do you want to go into?
He's like, this is the only business I know. I said, well, then you have a different decision. But you can't burn this thing down.
You've got to reinvent it. So what if we do it different? And that was the start.
From that time, within 12 months, he was already on track for. That one million ARR. Three years in, he was at three mil.
And just this last year, we're at five years and he's just crossed five mil in 2025. This was not about having his partnership. In fact, this was part of him having to release himself from needing somebody else and to believe in his own capacity and abilities.
Number two, what he discovered in all of this journey was that. Also, he had a story in his head about his past. And he's been very open about this, about how he didn't graduate from high school and he had a child out of wedlock and he's like telling himself, if I, you know, couldn't finish school and I couldn't do it right, what makes me think I can run a business?
I'm just going to, you know. Screw that up too. And we worked through those stories.
He got into meditation and he got into understanding the power of his team. And he stopped trying to do all the things. And suddenly he made major investments into A -level players.
He's like, I don't know if I can afford this, but I'm getting this guy because he's on the market and he's amazing. I know his track record. I know his blah, blah, blah, blah, blah.
And some of those guys worked out amazingly. And there were a couple that it looked good on the package, you know, but it didn't fulfill. But nonetheless, he just kept adding, he course corrected, right?
So that's number one. Another client of mine was at a stage where he and his wife were separated. He hates this company.
He co -founded this health tech company. So he's miserable. He's constantly angry, but he's a high performer.
military, you know, Marine. So he's high disciplined. And what's my problem?
Why, why can't I be happy? Why do I have to just keep jacking stuff up? And as we started working together, it was almost part therapy in the context of the connections we said.
And I was like, Hey, that's, that's beyond my reach. You're gonna have to get somebody else for that piece of it, but I'll bridge the gap. And we worked together and oh my God.
He's back with his wife. In fact, he and his wife just moved down to the Gulf of Mexico to help support her mom. And they're doing amazing.
He has since sold off his share of that particular company to go become the CEO of a different company where he could feel more aligned and he could have more stability, didn't have all the pressure that he had before, blah, blah, blah, blah. He just got responsible for his gifts, his talents, and how he wanted to create his life.
And suddenly he had the freedom and he had the joy back. Like what happens on the other side of that, we think it's about the numbers and the data and oh, let me put it. But I will tell you every single time the leader is the problem.
There's a leader that is experiencing some kind of a stop gap that is experiencing some kind of a threshold and an inflection point where either they're gripping and trying to hang on too tight or they've let go in some other area of their life that is now showing up in your business. I like to say you don't have business problems.
You have personal problems. You have emotional problems. You have relationship problems that all show up in your business.
To me. business is the biggest personal development tool on the face of the planet because business don't care. There's no relationship involved.
It's just going to show you stark naked and say, are you going to be who you need to be in this moment? And that's where we come to this conclusion. Like just because the business took a sideways tilt does not change your value as a human being.
It does not say anything wrong with you. Anything it's. an indicator of a opportunity and an invitation for disruption.
Because the likelihood is you had your eyes focused on something too much that you didn't see the disruption that you were supposed to make on yourself or on your own or in the company. So the universe disrupted it for you to get your attention. All these things are working for us.
They're not happening to us, as the old Tony Robbins would say. And it's true. These things are the indicators and they're revealing to us who we are.
They're revealing to us things we have to change. And none of it says that you're an idiot or you're stupid or you should carry shame because of it. If anything, there's so much grace.
There's so much mercy in those moments where it's like, huh, who must I become? must I become in this moment? That's a powerful question.
And I think that that question, when people just take a step back, like what you're saying to ask that, they're going to get, you know, I think a powerful, powerful answer. So I love, I love that. You definitely distill that down into, you know, into that question.
Who must I become? Well, let me give you another, can I give you another question real quick too? Yeah, absolutely.
Here's the other one that these are all ways to shift your brain, because if you ask the wrong questions, you will always get the wrong answers. And so it's very important just from a neuro linguistic standpoint, you know, an NLP, you want to give yourself the right primers, right? So this other one is what does this make possible when these things happen, whatever it is, relationally, financially in your business, what does this make possible?
Because sometimes when things go sideways, it's actually freeing you up for something else. Sometimes it's opening you up to a whole new opportunity or another industry or another vein you otherwise would have never explored.
What does this make possible? I love that question as well. It absolutely flips it, you know, on its head, especially in the wake of something challenging, like you're saying, like if there's something challenging, it's like, what does this make possible?
What's the, you know, what are you getting from this? And I love that way of looking at that. A huge, you know.
believer in like a win or learn mindset. I even had these like coins made for my team. I think you'd love this.
Like win on one side, learn on the other side. It's like learning is winning, right? And so it's kind of similar to that point.
You know, you're either winning or learning. And, you know, what does this make possible is similar. It's a little bit different, right?
Because it talks about more opportunity, but it's a good way of like things that you think are setbacks or challenges could be massive opportunities, like you're saying, both to learn, but also to unlock disrupting yourself. So I love that. So I have a couple more things I want to dive into, which is I do want to get your opinion overall on AI and where you think it's beneficial to entrepreneurs and business owners these days and what are some things to be cautious of.
And, you know, we're going to dive into that and then any final golden nuggets that you have. But before we get into that, you've got a book, Neuro Resilient Leader. So we've got a couple more things.
So if you're listening or watching, do not go anywhere. You're going to want to, you know, watch to the very end here. You've got your book.
We'll put all the links down below. Could you share a little bit more about what people are going to learn inside of the book? And based on everything we talked about here, already fantastic.
But what else can they expect? Well, so much of what we've talked about is in the book. Two things.
One, yes, I would love for you to buy my book, my audio book. Great, great, great. And I also just wanted to get in your hands because the movement behind this is even more important to me.
And so I'm going to give you the book for free. You can go to freebook .vip. You can download the book.
for yourself. You get a PDF of the book. Just go to freebook .vip.
What's in there is a transformation. And it spent six years of my life getting my own heart roto -rooted in the process. If you're not from the United States, you're not familiar with roto -rooter.
It's what they do to plumbing to clean it out when it's full of, you know what. And I had the book write me as much as I wrote it. And I could not have released this book two years ago, three years ago or whatever.
Because I wasn't the guy that was ready to release this book. And it is a journey of answering some specific questions that a lot of people go through. And as we've stated in this, you know, neuro resilient definition, it's dealing with some of the emotional, the psychological, the stories we tell ourselves, right?
And then what are the practices? Like, how do you do differently? And it takes you through this journey.
I'm just going to read the questions. These seven evolutions are going to, you can read the whole book or you can just jump to one of these questions. You don't have to read the whole book.
Just read the first, you know, five chapters, which is the intro to give you a context. And then you'll learn about the C3 protocol, which I'll talk about in just a second. But here are the questions.
It says, why am I not where I thought I'd be by now? Evolution two says, why do I sabotage myself right when things are working? Evolution three, why do I still care what other people think?
Four is, what does my success, why does my success feel like a prison? Five, why am I playing small when I know I'm built for more? Six, why do I keep getting my own way?
And seven, why do I feel so alone? These are real questions and I go through real principles that every entrepreneur goes through.
That in your journey, these are the things nobody talks about. Nobody like really wants to like wave a flag and say, oh man, being an entrepreneur, this is amazing. Like there are the winning parts and parts of it that feel like freedom, parts of it that feel like, you know, promise.
And then there's other parts where you're just like, what am I doing? Do I even know? And there's moments where you have those moment of self -doubt, but what if you could see it from this different perspective?
And so throughout this book, It looks like a chunky book, but the way that I wrote it, it's a really easy read. It's got lots of space where you take notes and underline, but I'll sum it up by this one statement.
And I start off this show with that whole premise is the fact that what would it be like if you had your own sovereignty, your own personal power, your own free agency, where you felt your power again? What would that make possible? If you were stable, that would be the thing that you want, right?
And that's what this book provides. It's a guide and every chapter has some exercises that you can apply to take you through this journey of not just self -discovery, but... empowerment.
And I don't mean it from a woo standpoint and you read the title and like, oh my God, it's going to be academic. No, I say the word amygdala one time in the entire book, I think. Like I tried to make it so relatable to anyone that could read it because my heart behind all this is the fact that the leadership of this world is in a deficit state.
And the only people who are rising to the top are the boastful, the proud, the arrogant, and the sociopathic. Because on some level, we define that those people are the true leaders when the people who actually have the power for transformation are staying quiet and staying small. They don't want to disrupt.
They don't want to rock. And this book is to put a fire under your ass. to say, we don't have time for that anymore.
The world cannot afford your hesitation anymore. Your gifts, your talents and skills are here for a season like this to be released into a world that is changing at a clip nobody has experienced before. The velocity we're at is actually an invitation for you to lean in and be able to disrupt yourself, be able to innovate yourself, be able to show up while everyone else is still wondering what's going on.
Because when you know who you are, the rest of it doesn't matter. You just show up like you. And what happens is in that powerful state, people want to follow you.
People want to help you. Doors start to open. Invitations start to come.
Trying to find talent is easy because people want to work for you. This is what happens when you step into neuro resilient leadership is you start operating at a different frequency than everyone else. a different caliber of species.
Let's go. Quite the, I mean, you can hear the passion that you have, you know, for this and empowering people and the motivational, like, you know, kind of really dives into, you know, quite a motivational, you know, speech as well. wrapped with the different ways for the entrepreneur to really think about this.
And so I definitely encourage everybody to, of course, you have very generous offer, you know, with the free book, dot VIP, which we'll put down below, which is great. And then, you know, I definitely am excited for people to go in and dive deeper into this because like you said, things are moving so fast and so rapidly.
Now is the time to really step up. With that being said, in the few minutes we have here before we wrap up, we mentioned AI, you mentioned AI. Like, that's, of course, the big, it's not an elephant in the room because we've been bringing up the rapid change here throughout this episode.
But to address it more head on, you know, how do you think, and I think the big two elements, right, is like, what are people missing or where should they be concerned? Not concerned, but like, you know. some people like handing all their things over to AI, right?
Or whatever it happens to be versus, right? Leveraging it as a powerful tool and the disruption and actually disrupting yourself. So what are the things that entrepreneurs should be looking at to maximize and optimize?
And then where are, you know, things that they should be, you know, mistakes that they should avoid? So that's a lot, Alaric, but I will suffice to say - We probably could do a whole podcast on this too. It's so great because - My answer to this is a little counterintuitive in the context that there has never been a technological shift on the face of the planet from the invention of the wheel to fire, to cars, to rockets, to like the computer.
Never in this moment in history as the technological shift arrived, instructing you how to use it, where you just ask it. what should I do? And it will respond and tell you, how do I do this?
How do I move this? How do I install this? How do I make this safe?
How do I lock down all the open doors? How do I keep you from getting into my crypto wallet? It will tell you all of it.
Like four months ago, if you would have asked me about, okay, so I know HTML, I know just slight bits of HTML. from my graphic design days. But if you ask me anything else, JSON, Python, you want to tell me about what I called SQLs.
My brother said, you mean SQL? I mean, database, SQL database. Yes.
You want to talk about Supabase. You want to talk about Vercel. You want to talk about these different platforms and how things move and connect.
You want to talk about terminal and coding and run sequences. Like I didn't know any of this four months ago. Since then, I've built my own website.
I've done a book launch. I replaced a couple of different apps, $220 worth of subscriptions I've replaced with apps that I built inside of Cloud Code. Like I am not a techno guru, wizard, whatever.
I just kept asking and I do a screenshot and throw it in. What does this look? What does this mean?
Now, of course, I get to all of my limits and then it says, you're banned for five hours. I got one of those end of the year things and it said like I was in the top like 4 % or 3 % or something like that. Actually, I think it was less than that.
My wife said, you shouldn't be proud of that. My wife said, that just means you have a problem. But now I'm building out an agent workforce because in this moment, and these are the two sides.
One is, what do you want to learn? What do you want to do? The world's your oyster.
You can ask it. And then number two is, How do I build a business around it?
It will tell you. Who are the influencers I should listen to that can tell me more about it? It will tell you.
What are the patterns? What are the things? I just built a skill file to ask all these different systems that McKinsey researchers do or the McKinsey teams and their professional consulting do.
And I know of the authors of these different pieces. And I asked Claude. If it was familiar with all of these and it was like, yeah, well, this is in here and this found here and this found here.
Cool, cool, cool, cool, cool. How about we build a skill around that? When I enter a business, you ask me a couple of questions and then we give a whole rundown.
Just like McKinsey would. I have a skill now that does that. I built something that is now a project in my Claude work, co -work.
And I just. Drop it in. I even know half that shit is.
Like I'm just reading it going, oh, wow, that looks fascinating. I don't know what all of it is, but man, it's like so rich. And now I'm going to hone it in.
How do I make sense of this? How can I understand this? You do not have to know this stuff to use it.
So if you are hesitant in any form in your business, if you're a stalwart and you're saying. Yeah, well, I don't believe that this is the future. It's going to take up all the water.
They're going to figure that out. They're going to figure it out. It's in their best interest to figure this stuff out.
Now, we can get on all sorts of soapboxes about some of the fact that there's only a handful of people doing all this stuff. That's another conversation for another day. But in terms of our day -to -day experience, my background was corporate innovation.
I started out with 25 corporations, all Fortune 500 brands. We eventually, through my tenure, I had 74 companies, everything from Samsung, Ford Motor Companies, Disney, Adobe, BMW. Like the list was extensive.
Wells Fargo, General Electric, et cetera, et cetera, et cetera. And the whole premise was peer -to -peer space was coming online. Crowdfunding, crowdlending, crowdsourcing, Airbnb, Uber, Lyft, et cetera.
And the things that we heard in these meetings when this was all first happening and venture capital was starting to cut checks. I don't want a stranger sleeping in my bed. I don't want to get into a stranger's car.
I don't want some stranger to come over to my house and put together my Ikea furniture. Like these were all the conversations. Guess what?
We got over it. People figured it out. We built these two -sided marketplaces and now here we are with AI.
Some of the things that people are so fearful about is only keeping you from actually learning and applying. So that's number one about my thoughts on AI. That was a big one.
I do have some thoughts around the coaching industry too. That's some interesting stuff. I'm curious in maybe three minutes or less what your thoughts are on the coaching industry.
And I feel like... You know, we might need to have a part two at some point. So if you're watching this right now, you know, let us know down below.
This could be a really good opportunity. But you want to share in just, you know, a few minutes. Sure.
And then we'll wrap up this episode here. This has been so fantastic and lots of value. I would say, you know, the coaching industry as a whole is definitely threatened because the stuff is getting better and better.
Now, is it? having a face -to -face conversation, does it pick up on some of the nuances? No.
Does it have some of the critical thought around pattern recognition of the experience of being with other humans and how that, no, it does not have that. So there will continually be a space for the human element and it will be at a premium because the people who are good at it, are going to be hired by people who are willing to pay for it.
So I believe going up the flagpole or flagpole, that's not what I want to say, up the food chain is an important piece for anyone who has the goods in coaching. There's a lot of people who say they're coaches, but I don't know that they necessarily are at these different levels that are going to be required because you need some sort of a technique or framework in which how you operate.
versus just asking questions. So the ICF coaches of the world, I think are in deep doo -doo. But those who are more on the intuitive and have frameworks, I think there's some longevity there, especially like they said, like I said, they go up the food chain and start working with private equity, family offices, venture capital.
One interesting thought in a way that I've been, something I've been thinking about, which is exactly why with what you're saying is really in every industry, AI is coming for. the entry level you know people who have been in the past in the middle of not even entry but like entry and middle of the the pack and it's pushing everybody to become an expert and so it's an opportunity for us to step up you're the best you know one of the best coaches in whatever niche or field you're getting into or other things software development right like there's always the super demand for senior developers but junior developers that's where there's some challenges.
And so that just means those people need to potentially to redevelop those, those bigger skills, same thing in the coaching world. So I think it's, it's going to push everything up. I think it's kind of what you're saying is, is, you know, to become a true expert.
Yeah. And that, that also disrupts kind of the education system. Cause you know, we're seeing people fresh out of school who don't have the experience of some things.
So I use the example of someone who's in ICF, that's like the international coaching federation. And if you're just baseline in there, you're, you're. You're a goner.
So then what do you do to flex muscles to go up that chain, right? What are the trainings you've got to do? What are the practice and the hours you have to get into to learn some more nuances that make you a master in what you do, set you apart?
And then also, how do you differentiate? Are there different angles or different specialties, different industries that you hone in on? Those are all going to get more and more important along the way.
And then the last thing I'll say is as a coach, leveraging AI to see what I can't see. So I've been playing with prompts where I take transcripts of my calls with my clients. And it's all, you know, full disclosure, they all know it's happening.
And I just use some nickname for each person that I coach. And all of those pieces now go through this prompt I have at the beginning of each week to build out the agenda. And it finds these different core elements about clarity, capacity, and composure, which is part of the C3 protocol in my book, Neuroresilient Leader.
Where are they at in their capacity? Where are they at in their clarity? Where are they at in their composure?
And suddenly I have a broader view or more acute, I should say, a view into how I'm coaching them. Because sometimes the data, it'll get past me. I won't necessarily see some of the nuance.
But once those patterns happen over the course of time, the AI picks up on it. And the prompts I've built says, hey, might want to watch out for this. Because sometimes it's so subtle.
You know, we've been talking about something for three or four months and I have missed the nuance of it. And now I'm like, there's something here. Let's dial into that.
And now we're using AI into the space from a completely different leverage. With the expert. And I think that's exactly.
you know, where things are going. And we see the same thing in our, you know, marketing and advertising, right? Whether it's consulting for clients or, you know, running ads for clients, you know, we found that leveraging AI, you know, AI can write a script based on our top 400 YouTube ad scripts that have performed all the time.
It doesn't mean we're just going to use just that script, but that's going to be a great base point for, as one of multiple base points for, you know, our copywriters and our team to look at it and say, okay. This is a combination of what's worked before. What's our new element of a script that we can create?
What's gonna be the human plus AI combination? So now we're starting miles down the road and we're gonna take it the next mile to make it even better versus risking even getting to that point in the beginning. And so I think it's exactly what you're saying.
So I think, are there any kind of closing as we wrap up this episode here, closing kind of final thoughts you have? And I think what empowers all of this is being. a neuro resilient leader.
So I don't know if you have kind of a nice way to tie it up in a in a bow. I mean, you've been so eloquent throughout all of this. So I'll let you kind of have the final, you know, few words here on this episode.
But thank you again, Angus, for coming on. What's your kind of final thought that you'd like to share with everybody as we close out this episode? I think where we started with this, I think is probably the truth is that the market doesn't reward effort anymore.
Hustle culture and all that other stuff doesn't matter. It rewards regulation. AI can process faster, but it can't stay calm in chaos.
And it's actually our humanity, when it's properly regulated, that becomes the most competitive advantage in our businesses. And if you want the full framework, you want the C3 protocol, we also have a whole bunch of stuff we didn't even get to, like the guardian and the success trap. Everything we've talked about, it's all in the book.
And I'd rather you read it than wonder about it and go, those guys sound so smart. No, just do yourself a favor. Just download freebook .vip and then suit it for yourself.
Like just go and soothe through there. See what you can find. Because confidence is not something you need for the future.
As much as you need conviction of who you are and what you're building. And so lastly, I would say, take a moment every day to take a breath and remind yourself who you are. If you need to write on a wall, you need to write it, get a dry erase marker and put it on your mirror so it's the first thing you see when you wake up and the last thing you see when you go to bed.
And write the things that become the scripts to the data in your supercomputer in your mind. And start leveraging this powerful gift that we've been given of creativity to now bring meaning and contribution and significance into the world because we choose to. And we will maintain our own agency despite what everyone else is doing while everyone else is in chaos and losing their mind.
We stay in this place of clarity, capacity, and composure. That's the Neuro Resilient Leader. Thanks so much, Alec.
Thank you, Angus.
The Hook
The bait, then the rug-pull.
The title withholds the answer and the cold open gives it away in the first four seconds: regulation. Then it stacks a strange statistic on top, three times the cracked molars since 2022, to argue that founder stress is now physical, and spends the next hour on what a calm leader does differently.
How they asked for the click.
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