How to Sell GoHighLevel Voice AI Services Using Loom
A GoHighLevel coach reviews a community member's real outreach Loom line by line, rewriting the opener, the demo, and the close.
Posted
2 days ago
Duration
Format
Review
educational
Views
595
33 likes
Big Idea
The argument in one line.
A Loom outreach video for AI voice services only converts when the opener names a problem the prospect already recognizes, the demo mirrors the exact experience a real customer would have, and the close ties everything to one clear next step.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You run or build a GoHighLevel-based agency selling voice AI, chatbots, or automation services and use Loom or video for outreach.
You already get replies from cold email or DM outreach and need a follow-up video that converts interest into a booked call.
You demo an AI voice agent to prospects and aren't sure whether your script sounds like a real caller or like you interviewing your own bot.
SKIP IF…
You don't sell any kind of AI or software service and have no reason to send outreach videos.
You're looking for GoHighLevel setup or build tutorials — this is entirely about the sales script and framing, not the tech build.
TL;DR
The full version, fast.
A GoHighLevel agency owner reviews a community member's Loom outreach video that pitches a voice AI receptionist to real estate agents, walking through what breaks the pitch and how to fix it. The core mechanism: open with a large, centered face in the preview GIF so it reads as human before anyone presses play; cut filler words like "right" that can make viewers feel talked down to; keep the niche specific even though the software serves several; and make the AI demo mirror exactly what a real caller or texting lead would experience instead of asking the agent what it can do. The rewritten script opens by naming a problem the prospect already has, expands into the full solution, and closes with one transformation tied to a single call-to-action.
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Sets up the format: reviewing a community member's real Loom outreach video that pitches a GoHighLevel voice AI agent to real estate agents.
00:23 – 01:06
02 · Preview GIF and Hero Copy
The preview GIF should show a large, centered camera circle so viewers instantly recognize a human sent it; landing-page hero copy should match the specific offer and niche, and any extra competing text should be cut.
01:06 – 01:38
03 · Send Loom After Interest
This kind of video only goes to prospects who already replied positively to a cold email or DM, never to cold strangers, because the framing depends on what they've already read or heard.
01:38 – 02:50
04 · Clean Intro and Filler Words
Cuts extra takes and flags the filler word "right" as a negative psychological trigger that can make an uninformed viewer feel talked down to.
02:50 – 03:44
05 · Niche Positioning Tighten
Recommends dropping mentions of other industries served and speaking only to the one niche in front of the prospect, even though the software legitimately serves multiple niches.
03:44 – 04:11
06 · Voice Demo Audio Quality
Flags choppy AI voice audio in the demo as a problem worth re-recording, since the whole point of that segment is to prove the voice sounds clean.
04:11 – 05:19
07 · Demo Like Real Customers
The demo should show the exact conversation a real caller or lead would have with the agent — booking an appointment, asking about a listing — not the presenter asking the AI what it can do.
05:19 – 06:59
08 · Chat Feature Clarity
Introduces the text/chat fallback for after-hours leads, but flags that any feature shown mid-demo needs to be set up earlier so viewers aren't confused about why it appeared.
06:59 – 07:55
09 · Fix the Close and CTA
The close should highlight one transformational benefit tied to a single call-to-action instead of stacking multiple asks at the end.
07:55 – 08:40
10 · Better Opener Script
Walks through a rewritten opener: introduce yourself as a real person, then baseline the prospect's known problem, like expensive leads or missed calls, before pitching anything.
08:40 – 09:40
11 · Pitch Then Demo Flow
The pitch expands from the initial problem into the full system across calls, social, and website, reframing a single-feature demo as a bigger opportunity, then hands off to the live demo.
09:40 – 10:16
12 · Landing Page Variant
For a landing-page send instead of a raw Loom, swap the live demo for a tap-to-call button or QR code so the prospect experiences the demo themselves rather than watching it happen.
10:16 – 10:27
13 · Wrap Up and Next Videos
Closes by pointing to two related videos, one on the free community and one on lead generation.
Atomic Insights
Lines worth screenshotting.
A Loom outreach video's preview GIF should show your face as one large circle centered in frame, because a viewer glancing at a thumbnail on their phone won't register a small camera bubble in the corner.
Saying "right" with an upward inflection assumes the viewer already knows what you're talking about, which can make them feel dumb if they don't — cut it from sales videos entirely.
You can legitimately claim a niche specialty in an outreach video even if your software serves multiple industries, as long as you're not pushing one universal, unconfigured agent to everyone.
An AI demo that answers "what can you do?" isn't a real demo — a real caller or lead asks about the specific thing they want, so the demo should walk through that exact scenario instead.
Any feature you introduce later in a demo, like a text or chat fallback, needs to be set up earlier or viewers get confused about why it suddenly became part of the pitch.
A strong close names one transformational benefit and ties it to one call-to-action; stacking multiple CTAs at the end dilutes the ask.
Opening a pitch by baselining a problem the prospect already knows they have creates a mental head-nod before you ever introduce the solution.
A cold-outreach video should loop back to the exact problem it opened with once it reaches the pitch, so the offer reads as solving what was already established rather than something new.
Sending prospects to a landing page instead of a raw Loom video gives two touchpoints, the video and the page copy, instead of one — useful for colder, top-of-funnel outreach.
On a landing page variant, don't run the live demo yourself in the video — a tap-to-call button or QR code lets the prospect experience the demo firsthand, which is more convincing than watching you do it.
You never send a cold, unsolicited outreach Loom to a total stranger — it goes only to prospects who already replied with interest after an email or DM.
Takeaway
Small script choices decide whether an outreach video converts.
SCRIPT FIXES
A prospecting video succeeds or fails on specific, correctable choices: the framing of the preview image, the exact wording of the opener, whether the demo mirrors a real customer's experience, and whether the close asks for one thing or five.
02Preview GIF and Hero Copy
Put your face in a large, centered circle in the first frame of a Loom or video demo, since that's what plays in the preview GIF before someone presses play.
Match your landing page's hero image and copy to the specific niche and offer in the pitch, and delete any text that doesn't reinforce it.
03Send Loom After Interest
Only send this kind of detailed outreach video to people who already replied with interest to a cold email or DM, never as a cold-open.
Know exactly what the prospect has already read or heard before they hit play, because that framing determines what the video needs to say.
04Clean Intro and Filler Words
Cut every extra take and false start before sending — polish signals competence.
Remove the word "right" and similar filler check-ins from sales videos; it assumes the viewer already knows the answer and can make them feel talked down to.
05Niche Positioning Tighten
Speak to one niche at a time in an outreach video, even if your product legitimately serves several — mentioning other industries adds noise the prospect doesn't need.
It's fine to say "we specialize in real estate" in one video and "we specialize in dentists" in another, as long as you're not selling one universal, unconfigured agent to everyone.
06Voice Demo Audio Quality
Re-record any segment meant to prove audio or voice quality if it sounds choppy or glitchy, since the whole point of that segment is to demonstrate cleanliness.
07Demo Like Real Customers
Structure your demo as the exact conversation a real caller or lead would have, like booking an appointment or asking about a specific listing, not you asking the AI what it can do.
A prospect evaluating your service will never ask your demo agent what services it offers, so don't record it that way.
08Chat Feature Clarity
If you introduce a secondary feature like a text or chat fallback partway through, set it up earlier in the video so viewers don't wonder why it suddenly appeared.
Explain the specific use case for each channel, call versus chat, before demoing it, so the viewer knows why it exists.
09Fix the Close and CTA
End on one transformational benefit that echoes what you opened with, not a list of features.
Give viewers exactly one call-to-action, texting back or booking a call, instead of stacking multiple asks that dilute the response.
10Better Opener Script
Open by naming yourself as the real person who sent the earlier email or DM, so the prospect connects the dots.
State the problem the prospect already knows they have, like expensive leads or missed calls, before introducing your solution — this creates agreement before you pitch anything.
11Pitch Then Demo Flow
After baselining the known problem, expand the pitch into the full system rather than just the one feature you opened with, reframing a narrow ask into a bigger opportunity.
Loop the pitch back to the exact problem stated in the opener so the offer reads as solving what was already agreed on.
12Landing Page Variant
When sending a landing page instead of a raw video link, replace the live demo you'd do yourself with a tap-to-call button or QR code so the prospect experiences it firsthand.
Use a landing page over a bare video for colder, top-of-funnel outreach — it gives two touchpoints, the video and the page copy, instead of one.
Glossary
Terms worth knowing.
Loom
A screen-recording tool that produces a short, shareable video link, commonly used for async sales pitches and demos.
GoHighLevel (GHL)
An all-in-one CRM and marketing platform that agencies white-label to sell automation, funnels, and AI services to local businesses.
Voice AI agent
An automated phone assistant that answers business calls, books appointments, and qualifies leads without a human on the line.
Preview GIF
The short looping animation a video-hosting platform like Loom auto-plays before a viewer presses play, meant to hook attention.
Top of funnel
The earliest stage of an outreach sequence, where prospects are cold and haven't engaged deeply with an offer yet.
Resources
Things they pointed at.
00:20productFree School Community (Jarid Orgeron)
06:05productSelf-selling AI agent demo (school community)
08:10productVoice AI landing page template (school community)
Quotables
Lines you could clip.
00:30
“You wanna always start your videos with your camera circle here very large and in the middle... to see a big circle with somebody's face there, human psychology, you're gonna get a higher open rate.”
“That is one of those filler keywords that has a negative psychological trigger for the viewer... that's gonna be a negative reinforcement in their mind and make them feel dumb.”
“We're just gonna baseline ourselves with the common problem that we all know we have.”
the opener formula in one line→ TikTok hook↗ Tweet quote
07:10
“For the close, we definitely wanna highlight just one transformational item... and just tie that to one call to action, not multiple calls to action.”
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
metaphor
Hi, guys. So today, we're talking about how to use Loom when prospecting to sell voice AI services using GoHighLevel. This is gonna be a little different today because this Loom video is actually sent to me to review by a member in our free school community.
I said to him, hey. Let's make a YouTube video out of this because there's a lot of feedback here that I think everyone else could benefit from. So this video is only four minutes.
We're gonna go through it, but there's a lot of tactical stuff we're gonna cover. It's very important if you're gonna be using Loom as an outreach strategy. So starting off here, the very first thing, when you send a Loom, typically, there's a preview GIF that will play some frames before the person opens it.
You wanna always start your videos with your camera circle here very large and in the middle. If someone pulls this image up on their phone, they may not really know what it is because they may not notice you down here in the corner right away. But to see a big circle with somebody's face there, human psychology, you're gonna get a higher open rate.
He's using a template here just to demo this Voice AI agent with the widget, but people that are gonna watch this video don't know that. So we still wanna make sure that our hero section and our copy matches the offer and the niche. This offer is for real estate, so obviously, this photo in the back is fine.
I would probably just delete this your realty text up here in the left. That's just extra noise. But this find your place in the world probably could be a little stronger.
I would explore some other options with that. Now the main idea behind this is that you don't send this out to cold prospects you've never talked to. This is a video that you send people that have replied back positively looking for more information.
So if you send a cold email campaign or you sent DMs on Facebook or whatever offering voice AI services and somebody replied back, hey. Yeah. Send me more info.
And that's important to understand what the framing is for the people before they get to this page. What have they read? What have they heard?
What are their expectations? Because that's going to determine what the content of this Loom looks like because it has to make sense so they know why they're watching or they're just gonna click off. So let's start this here and see what we got.
Hey there. You reached Hi. You reached So we definitely don't want the extra takes, um, which is fine.
That's all video is. There's about 400 takes. I just wanna make sure we get those all cut out.
I don't think this is a final revision, so part of the reason why I'm doing this review for Let's continue. Today, I want to show you how you can never miss a call again.
Right? In today's client Okay. So we don't wanna say right in any videos for the most part.
Maybe on a rare occasion. That is one of those filler keywords that has a negative psychological trigger for the viewer. They're watching content to learn something new.
And when you say the word right in an upward inflection, that is putting forward the assumption that they already know or should already know what you're talking about. And if they don't, which ideally they don't, that's why you're sending them a video, that's gonna be a negative reinforcement in their mind and make them feel dumb.
You don't wanna do that. You always wanna empower your viewers. You don't wanna ever say or do things that are gonna make them feel like you are somehow superior to them.
I still sometimes say that in my videos, and I just try to cut them out in the edits. I will keep going. Man, if you miss a call for your business, they just move on to the next person or the next business or your competitor,
and we want to avoid that. That's what we specialize in.
It's mostly for realtors
and other service industries. So let's get into it. Okay.
So when we're sending out these types of videos, we really wanna make sure that the person viewing it feels like our service is dialed in directly for them. To say, we specialize in Voice AI agents for realtors and then other additional industries. That doesn't matter to them.
Just cut that out. You can specialize in multiple industries at the same time with a SaaS offer like this. So long as you don't have a universal agent that can be sold to anyone, you can legitimately say in the Outreach video, hey.
We specialize in real estate agents. Even if in reality, you have customers in other niches, that's fine. That doesn't matter to them.
Let's keep going. Right. So what goes on Right.
Don't say right. We come on over here to chat with voice, and let's hit the talk again. And you know what?
Listen to how good she sounds. This is amazing. Hey.
You have reached the realtor demo. How can I help you today? Hey.
Good morning. Uh, my name is Tim. I'm a realtor in the Saint Petersburg, Florida area, and I was wondering what kind of services you can do for me.
Morning, Tim. Got it. You're a realtor in Saint Petersburg, Florida.
So I'm not sure if it's his Loom recording or whatnot, but there's definitely some choppiness in the AI's voice that is not typical. I've done a lot of demos on my channel, and they're clean. So I'm not sure what's going on there with that.
I would retake this. We're trying to demo the voice AI. The audio needs to sound clean.
As a smart voice concierge, I can answer questions about buying and selling, qualify leads, recommend next steps, schedule appointments, capture contact information, and help visitors get connected with an agent all directly from your website. K. So this isn't exactly a demo of what their customers would experience.
Right now, we're kind of asking the agent what it can do. That information should be heard directly from you in a structured opening so they can understand why they need the agent, why they wanna watch it. I've written two alternate openers that I'm gonna read, so we're gonna cover that in just a minute.
Sees a listing, listing, how would they go about getting an appointment booked with you? Great question. If a potential buyer sees a listing on your website, they could just ask to book an appointment right then and there.
I'd guide them through the process, check your real time calendar for available slots, offer options, and collect their contact info. Once they pick a time, I'd confirm the appointment instantly and send them a confirmation email. You'd get notified right away so you can follow-up or prepare for the meeting.
It's all seamless. No waiting, no forms, Just a quick conversation. If you wanna see how that works, I can walk you through a sample booking flow.
No. That's okay. Would that sort of be the That is what you want.
Like, this whole the demo for the agent should be what the customer experience is gonna be. For a seller, they someone called me, and they're like, hey. I wanna sell my home with you, Tim.
How would that go? If someone wants on a live website and confirm the appointment, you'd get all their you and your client. Or have more questions, just ask.
Have a great morning. Okay. Pretty cool.
Right? So next, we have the live chat. And this, you would use more for if you don't wanna disturb someone in the family or wherever you're at, same kind of thing.
So you would just say Alright. I think I know what he's getting at here, but this is a little bit confusing. What he's saying is, say, was after hours or late at night and they didn't wanna make a phone call or they couldn't, the AI agent can also text them and go through the same type of conversation flow.
So that's gotta really be disclosed in the beginning. You don't wanna have features that you're diving into later in the video that aren't talked about in the beginning because then it's like, wait a minute. Why am I still watching this?
You don't want people to be confused not understanding what they're looking at or why this is in the video. I would. Here we go.
Sorry. I would like to know more about your services. Okay.
Again, that asking what he can do. This isn't really a demo of kind of either thing in the sense of a caller or end user is not going to be interfacing with the agent saying, hey. Can you tell me about what you can do?
A client's gonna be calling asking about the thing that they want, and a potential agency prospect isn't gonna ask the AI that either. The AI is gonna have to take them through a structured demo where it asks certain business questions and then builds that demo in order to act as though they were then talking to a real prospect.
We have a self selling AI agent in our school community that covers all that. I got videos on it. He's not using that in this particular case.
Thing. And, uh, I'm not gonna go super deep into this because it's just gonna repeat what the voice did. But it's nice for at nighttime if you just wanna be in a see, kind of the same thing there.
So at any rate, this is a really great solution if you're missing calls or you just need another assistant so you don't lose another opportunity. If you wanna know more, I'll leave a description, a link, a phone number where you can get ahold of us, and we can go through it in more detail. I appreciate you taking the time to watch it.
Have a great day and get out there and make some money. Alright. So for the close, we definitely wanna highlight just one transformational item that typically would be called out in the beginning of the video.
So in this case, stop missing calls, and just tie that to one call to action, not multiple calls to action. Alright. So here's how I would adjust this opener and close both for if you were to send this Loom directly or if you sent someone to a landing page like this.
This is a template one everybody in the school community gets for voice AI. Basically, you can plop in a Loom in here, or you could just use a white label video that comes with it. And it goes through a lot of those features, including a missed call calculator in order for prospects to consume that information via text or video, whichever they prefer.
I generally like to send people to a landing page because not everyone's gonna wanna watch a video or some people might listen to a video at the same time they might scroll. So when you're really top of funnel and you got kinda colder outreach, you wanna make sure you're giving people as many touch points as possible. And a video sales page that has the video sales letter at the top gives you essentially two touch points versus just a video, which would be only one.
We're gonna cover both right now. So for the intro, I would open with something like, hey, Jared here. Thanks for taking a minute.
That way they know you're a real person, the same one who just sent them the cold email or sent them the DM or whatever it is, so they can again make that connection. This is in the big circle, middle of the page. We're not demoing anything yet.
The rest of this, I'll just read from what I have written here. I know we're all crazy busy, so I'll make this short and sweet. As a real estate agent, you already know new leads are crazy expensive, especially if you're paying for calls from online listings.
And as you know, if you try to call those people back, half the time nobody answers. So here, we're not trying to say anything new that we think they don't know, like market statistics or anything like that. We're just gonna baseline ourselves with the common problem that we all know we have.
That should be the framing of it so you get that mental head nod even if they're not actually nodding their head. They're agreeing. Yes.
We know every time we try to call people back, if they miss a call half the time, nobody answers. So just say it exactly like that. Then you go into your pitch.
So here at Now you can go in because you baseline what you're talking about. We build a custom solution that not only stops you from losing leads that call when you're busy.
We're gonna loop back to the problem we opened with, but our system works on all your social profiles as well as your website visitors. So no matter where people try to contact you, you've got a much higher chance of connecting with that lead so you can close more deals. Notice we cover multiple things.
It starts with the voice AI, but then we expand into all the other stuff. So now that's our hook. So it's like, oh, wow.
Okay. I thought this was just voice AI, but this is a whole system. You get the idea.
And then you simply go check this out. Now you can go into your live demo. That's if you're just gonna send the Loom by itself.
Then at the end of the demo, we wanna be very clear with what their next steps need to be if they want it. Bring your circle back up. Right?
So now they're focused on you, big circle. You can simply say, hey. If having a system like this is something you think would help you get more sales, feel free to shoot me a text back or grab a spot on my calendar at the link below.
Hope we can talk soon. That's it. They saw the video.
They know what it is. They know if they have that problem or not, and they know exactly what to do if they wanna solve it. Now for the landing page variant, if you're gonna send them link to a landing page, not a link to a Loom video, once you give them their transformation promise, which in this case is you've got a much higher chance of connecting with that lead so you can close more deals, instead of saying check this out and going and doing the live demo yourself, you could roll into, and hey, right below is a tap to call button and a QR code that will connect you with our live demo agent.
Just tap that button. It's gonna create a custom demo specifically for your business so you can experience exactly what your customers will if they try to reach out to you and you're tied up with another client. Give the demo agent a call, and hopefully, I'll talk to you soon.
And that's it. You don't have to do the demo there because you want them to experience the demo for themselves. So this is two variants that you can kinda use the Loom video strategy.
If you wanna learn more about what we offer in our free school community, watch this video right here. And if you wanna learn how to get a thousand leads for free, watch this video right here. And I'll see you on the
The Hook
The bait, then the rug-pull.
A community member sent in their real outreach Loom for review, and the breakdown that follows is a masterclass in how small script choices — a filler word, a wrong demo flow, two competing calls-to-action — can quietly kill a video meant to convert a warm reply into a booked call.
Frameworks
Named ideas worth stealing.
07:55model
Baseline-Pitch-CTA opener structure
Introduce yourself as a real person
Baseline the known problem
Pitch the full solution
Single clear call-to-action
A four-step script structure for outreach videos: open with a personal intro, state a problem the prospect already knows they have, expand into the full pitch, then close with one transformation tied to one CTA.
Steal forany cold-outreach or warm-follow-up sales video
CTA Breakdown
How they asked for the click.
VERBAL ASK
10:15next-video
“If you wanna learn more about what we offer in our free school community, watch this video right here. And if you wanna learn how to get a thousand leads for free, watch this video right here.”
Soft sign-off pointing to two related videos rather than a hard sell, typical of an educational YouTube close.
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
A four-step automated LinkedIn DM system — blank connection request, voice note, then a personalized video — built to turn cold prospects into people who thank you for reaching out.
A step-by-step walkthrough of chaining Claude Desktop to a video-generation MCP to build cinematic real estate listing videos from a handful of iPhone photos, then selling them to agents on a recurring retainer.
Three unglamorous AI workflows — a daily parallel.ai lead search, a trade-show sponsor scrape, and an AI-scaled Dream 100 — that turn cold outreach into a repeatable system.
Five ways to turn Claude's Fable model into a paid service — website builds, cold outreach, claymation ads, video editing, and a Jarvis-style command center — before flat-rate access to it disappears.
A GoHighLevel affiliate breaks down the one recurring AI package — website rebuild, review replies, missed-call text-back — he sells as a $300/month retainer to high-ticket local businesses like roofers and dentists.
A daily-updates vlog where an AI automation consultant answers subscriber questions live, argues boring blue-collar service businesses beat a white-collar hourly job, and closes by pulling up the actual spreadsheet behind his growth numbers.
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