The argument in one line.
In an AI economy that clones software in a week and lets anyone ask a chatbot instead of buying a course, the only durable offer fuses the two: software with your frameworks baked in, so the tool executes your method for the customer.
Read if. Skip if.
READ IF YOU ARE…
- A coach, consultant, or course creator who already sells information products and wants recurring revenue by turning that methodology into a subscription tool.
- A software founder who can build a product but keeps losing money on acquisition and churn, and needs the offer and marketing wrapped around it.
- A solo builder curious whether prompt-based app builders like Lovable or v0 can ship a real, sellable app in one sitting.
- A marketer weighing whether an all-in-one, marketing-specific AI workspace is worth it over paying for ChatGPT and Claude separately.
SKIP IF…
- You have no offer, audience, or framework yet — the video repeatedly says the paid path and the $12,000 event are not for beginners.
- You want a neutral tool comparison; roughly half the runtime is a live pitch for the presenters' own bundle and event.
- You are looking for hands-on coding instruction — the demos deliberately stay at the one-prompt level and defer the technical depth to paid trainings.
The full version, fast.
The thesis is that AI has commoditized both pure software and pure information, so the winning offer combines them: a tool with your frameworks inside that executes your method for the buyer, which lifts stickiness and recurring revenue. The mechanism is a 'one-person software machine' — build many small apps fast with prompt-based builders (Overskill, Lovable, Claude Code), give each core framework its own micro-app as a separate front end, and promote them with two email systems, a Soap Opera onboarding sequence and a daily Seinfeld broadcast. Todd Dickerson proves it by generating working apps live from single prompts in ten to twenty minutes, including databases and login. The practical takeaways: sell the thing that sells the thing (sell coaching, include the tool), keep apps deliberately simple, and get one quick win to trigger the identity shift into 'I can build software.' The back half is an offer for a $2,997 bundle and a $12,000 two-day build event.
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Create a free account →Where the time goes.
00:00 – 01:58
01 · Cold open: the one-person machine
A pre-recorded montage lays out multiple front ends, the Soap Opera and Seinfeld email systems, and the claim that this is how you scale solo with AI.
01:58 – 15:00
02 · Recap and the starting-point paths
Welcome to Day 4, promise of an identity shift into 'coder,' student wins read aloud, and the 'your starting point determines your path' framework that always begins with the attractive character.
15:00 – 30:00
03 · ROI, sticky software, and the chief of staff
Cost-of-a-marketer versus software math, how adding sticky subscription software compounds recurring revenue, and repeated 'ask the chief of staff' positioning.
30:00 – 50:50
04 · The billion-dollar breakthrough
The core argument: pure software and pure info both dying, the fusion is the billion-dollar offer, retold through ClickFunnels' own history of selling the course with the software included.
50:50 – 1:06:40
05 · Josh Latimer's alchemy story
Guest Josh Latimer tells how a million-dollar software black hole turned into $250k in 90 days by selling coaching and including the tool — plus his kids' journal-and-app business and the 'smaller opportunities' idea from Evan Pagan.
1:06:40 – 1:16:40
06 · Enter Todd Dickerson: three build paths
Todd joins; the three coding pathways are framed — Lovable (simple), Claude Code (powerful/complex), and Overskill (opinionated hybrid built on the same engine).
1:16:40 – 1:35:00
07 · Building apps live in Overskill
From the prompt 'build an app around Russell Brunson's Expert Secrets framework,' Overskill runs deep research and ships working apps with database and auth; error-fix buttons and a visual editor are demoed.
1:35:00 – 1:50:00
08 · Personalized software and games
Todd shows a kids' game he built by voice ('Ivy's Block Blast'), a Brunson arcade game, and argues micro-apps can be a lead magnet and should be kept simple.
1:50:00 – 2:00:00
09 · Same build in Lovable + beta access
The identical prompt is run in Lovable to prove any tool works; Overskill's founder beta access is explained as a bundle bonus rolling out over a few days.
2:00:00 – 2:04:10
10 · Tonight's homework: build in Lovable
Everyone's assignment is to build one thing tonight in Lovable and bring the link tomorrow; the point is the identity shift, not the app.
2:04:10 – 2:13:20
11 · The offer stack and the exploding Telegram bonus
Recap of the $2,997 bundle contents and a disappearing bonus: a Telegram group with Russell and Todd for anyone who signs up before midnight.
2:13:20 – 2:22:00
12 · The $12,000 two-day event VSL
A pre-recorded video sales letter for the two-day 'YourSecrets.ai' implementation event in Boise: build your software and marketing machine in the room, priced $15k less $3k credit, plus an inner-circle shadow seat.
2:22:00 – 2:51:40
13 · Q&A: chief of staff, memory, models
Todd and co-host McCall field technical questions — the chief of staff as a central owned brain, model selection by cost tier, no training on user data, free uploads to the attractive character.
2:51:40 – 3:20:00
14 · Q&A: integrations, Overskill deep dive, ownership
400-plus integrations, why Overskill is opinionated (auth, payments, hosting decided for you), a built-in marketplace and iOS distribution workaround, and code ownership/export details.
3:20:00 – 3:43:22
15 · Q&A wrap and stack recap
Facilitated deep dives and 'never behind' sessions explained, pricing/onboarding structure clarified, final stack walkthrough, and a tease of tomorrow's AI side-hustle day.
Lines worth screenshotting.
- Pure software is dying because AI clones any feature in a week, and pure info products are dying because buyers just ask a chatbot instead — the survivor is the fusion of the two.
- The only offer Russell Brunson has ever sold that crossed a billion dollars was information and software woven into one product, not either alone.
- Sell the thing that sells the thing: people do not want the tool, they want the outcome, so sell the coaching and include the software rather than selling the software directly.
- Josh Latimer spent roughly a million dollars over six years failing to sell his software, then flipped to selling coaching with the tool included and did $250,000 in 90 days.
- Give every core framework its own micro-app as a separate front end, so each little tool becomes its own reason to buy while funneling to the same core offer.
- Evan Pagan's prediction: the future holds more opportunities but each is smaller, so millions of $100,000 opportunities replace the rare billion-dollar one.
- A micro-SaaS with a couple hundred members at $100 a month can change your life, and unlike a course, recurring software revenue makes the whole business sellable for a multiple.
- Prompt-based builders now ship a real app with database and login from a single sentence in ten to twenty minutes, for roughly five dollars in tokens.
- The real value of a $50,000 mastermind is the room, not the teacher — the person at dinner who solves your eight-month problem in five minutes.
- Treat your first app as a training-wheels business: it is not about the money you make, it is about who you become while making it.
- A central AI 'brain' you own beats any single chatbot, because memory lives in one hub and connects out to ChatGPT, Claude, and others via MCP instead of being re-explained each time.
- Match the model to the task: use a near-free model to brainstorm and extract, then switch to a premium model only for the heavy lifting like writing copy.
Fuse info and software so the tool runs your method.
WHAT TO LEARN
In an AI market that clones features weekly and answers questions for free, the durable offer is a subscription tool with your frameworks baked in — and it is now cheap enough for one person to build.
03ROI, sticky software, and the chief of staff
- Recurring software revenue makes a business stickier and sellable for a multiple, which a standalone course almost never is.
- Own a central AI brain that holds your memory and frameworks and connects out to whatever model is best, instead of re-explaining context to each chatbot.
04The billion-dollar breakthrough
- Pure software gets cloned in a week and pure info loses to free chatbot answers, so the survivable offer fuses the two into one product.
- Give each of your frameworks its own small app as a separate front end, each with a dedicated sales video funneling back to one core offer.
05Josh Latimer's alchemy story
- Sell the outcome and include the tool rather than selling the tool directly; reordering the same components can multiply conversions.
- Keep early apps deliberately simple; a single useful button for a few dozen paying users is a legitimate, life-changing micro-business.
- Treat the smaller-opportunities shift as real: many $100,000 niches now beat waiting for one billion-dollar idea.
07Building apps live in Overskill
- Prompt-based builders now ship a real app with a database and login from one sentence in under twenty minutes for a few dollars in tokens.
- Your leverage in AI work is the first and last ten percent — define the goal precisely and QA the result — not doing the middle build yourself.
08Personalized software and games
- Pursue a quick win first; the point of your first app is the identity shift into 'I can build software,' not the revenue.
13Q&A: chief of staff, memory, models
- Match the model to the task: near-free models for brainstorming and extraction, a premium model only for heavy copywriting.
11The offer stack and the exploding Telegram bonus
- Expect the back half of a challenge like this to be a layered pitch — the real teaching is concentrated early, so mine the first ninety minutes.
Terms worth knowing.
- One-person software machine
- Running the entire product-and-development function solo by using AI app builders to turn each of your frameworks into small apps, then promoting them with automated email systems.
- Attractive character
- A creator's documented voice, story, and persona, uploaded so an AI can write copy that sounds like them and speaks to their specific audience.
- Chief of staff
- A central, owned AI assistant with persistent memory that connects out to multiple models, so your context lives in one hub instead of being re-explained to each chatbot.
- Soap Opera sequence
- An onboarding email series that builds a relationship over several messages while pulling the reader toward an offer.
- Seinfeld email
- A daily broadcast email, often entertaining and story-driven, sent to keep a list warm between offers.
- Opinionated software
- A platform that makes core technical decisions for you — authentication, payments, hosting, database — rather than letting you choose, trading flexibility for safety and speed. Overskill is the example; WordPress is framed as the opposite.
- Micro-SaaS
- A very small software product that solves one narrow problem for a small audience, often profitable at a few dozen to a few hundred paying users.
- Vibe coding
- Building software by describing what you want in natural language to an AI rather than writing the code yourself.
- MCP (Model Context Protocol)
- A standard that lets different AI tools read from and write to a shared memory or data source in real time, described here as 'APIs for AI agents.'
- Alchemy (offer alchemy)
- Russell Brunson's term for changing results by recombining the same offer components — for example selling coaching with the software included instead of selling the software.
Things they pointed at.
01:58productAI Secrets Challenge / AISecretsChallenge.com/join
1:16:40toolOverskill (Todd Dickerson's opinionated app builder, beta)
1:43:20toolLovable (lovable.dev)
1:15:00toolClaude Code
1:45:00toolv0 (Vercel)
1:45:00toolBolt
3:10:00toolRork (iOS app builder)
11:40productMarketing Secrets AI / marketingsecrets.ai (chief of staff)
30:30bookDotCom Secrets (Russell Brunson)
1:10:00bookExpert Secrets (Russell Brunson)
45:00bookOpportunity by Eben Pagan
02:10toolDream 100 software
1:53:20toolWhisperFlow (voice dictation)
2:23:20productClickFunnels 2.0
3:36:40productTwo-day YourSecrets.ai implementation event (Boise)
Lines you could clip.
53:20
“People don't want the drill, they want the hole in the wall, and they don't even want the hole — they want their spouse to stop asking them to hang the picture.”
30:20
“Software by itself is kind of dead because people can clone it. Information by itself is harder and harder to sell. Put the two together and it changes everything.”
56:40
“Within ninety days of that Zoom call, we did $250,000 in new sales — after six years of dumping money into a software black hole.”
58:40
“It's not even about the money you make, it's about who you become while you're making it.”
1:30:00
“Build a game for a three-year-old who never gets stuck and always gets cool effects — she's entertained for days, and it cost ten bucks in credits.”
2:33:20
“The reason people pay fifty grand for the mastermind isn't to learn from me — it's the person at dinner who solves your eight-month problem in five minutes.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphoranalogystory
30:00If you do not figure this out, like you will be left behind. You have a moral obligation to change the lives of the people you've been called to serve with whatever it you're selling. Today is all about going deep into the marketing side.
30:12Now I don't about you, but if you sell the same thing to your list every single day for a decade, eventually, like stop selling me, like I get it, you own click funnel. So for me, it's like I always have come with new ways to sell ClickFunnel.
30:23I had all these different front ends, but all of them sold the exact same thing. Step number one, understand this concept called multiple front ends. For every single core thing that I am selling, I have multiple different front ends all leading to it.
30:36So this is the secret, guys. You taking your core framework we talked about yesterday, you turn them into software, and then each framework inside your software, you take it out, you make its own little mini app that does the thing. Because each of these in and of themselves is really, really cool, and is really really sticky and people should buy.
30:49And if I convince them like of the reason why they need this one little app, and by the way, bet you get all this other stuff for free. It's really really powerful. But number two is actually more strategic.
30:58Each one of these apps, I wanna be able to have a front end video sales that are just selling the one feature of the one app. And because of what I've given you inside of Marketing Secret Software, you are getting the greatest copy frameworks, swipe files of all time weaved into the software.
31:14But then next is like, how do we promote these things? Right? Email to this day is still the number one driver of revenue for me.
31:20So I'm gonna teach you guys two frameworks that are key to understand in email marketing. The first thing I do is I'm sending out a soap offer sequence. I'm trying to get people to know who I am, build a relationship, show them how I can help them, how I can serve them with product, my service, whatever it I'm doing, and you're pulling them from email 1 to email 2, email 2 to email 3.
31:36Then I drop them with my daily Seinfeld broadcast, and every day I send out a message until I got a new idea for a new project, a new offer, a new something, and if I do, then I'm gonna introduce a new Sein filled email sequence to warm these people up to this idea. That is the one person marketing machine. You guys understand this?
31:48This is how you scale a company in today's world. This is how you out beat everybody else. And weird.
31:54Agora did it, built a billion dollar company. I did it, built a billion dollar company. I wonder if we should learn something from this.
31:59Right? What's up everybody? Welcome to day number four of the AI secrets challenge.
32:05Um, I'm so excited to be hanging out with you guys. We just got done with the killer VIP session and excited now to hang out with everybody, um, and today's gonna be a special day.
32:13By the time today is done, there's gonna be your life before today, your life after today. Before today, you were not someone who knew how to develop software and after today you will be actually able to go and develop your own software which is so exciting and so cool. How many guys are fired up about that?
32:26But the fact that now you're gonna be a coder. Don't tell your coding friends that they'll be offended probably, but you're gonna be a coder. It's gonna be insane.
32:33You can actually make stuff by yourself. It's gonna be the coolest thing in the world. It's gonna be James, thank you, James.
32:39I won't be offended. James is in on it, but everybody else. Anyway, it's gonna be so much fun.
32:43I'm excited. We're get your hands dirty today. Gonna be fun.
32:45Todd Dickerson's back in the house. He flew back from San Francisco last night, and this morning, we've been plotting and scheming and planning some cool things for you guys, and it's gonna be it's gonna be a lot of fun. So I'm excited for today.
32:55I hope you guys are as well. It's gonna be nice. I don't have to talk near as much.
32:58Todd's gonna be here building stuff with us, you guys are gonna see some of the cool stuff that that you're able to do, which is gonna be so cool. So today's gonna be fire.
33:06But before we do, we jump into some slides. I got some pre work and some pre stuff I wanna make sure we jump into. As you guys know, the promise of this event was the fact that Todd and I had bootstrapped a billion dollar company from scratch, and now we're showing you how to do it solo with AI.
33:18And so yesterday, I showed you guys how to kind of take the marketing department, how we're systematically replacing everything through AI and systems and software, and today you're gonna learn how to do the same thing. We take the whole development side and replace it with AI systems and software, which is gonna be really fun.
33:32I was going through all the the chats and stuff and I can't read off my screen, so I have it on my phone so I'm zooming in. But these are really cool, uh, just some of you guys feedback and everything. So it's first from Derek Williams.
33:41Can see that? Derek said, I just upgraded platinum for 02/09/1997. Uh, even though my account hasn't updated yet, I've already, uh, I already know Russell and his team are on it.
33:49I've been a Funnel Hacker since 2020, not not once have they ever failed to come through including now. Everyone's stressing over the bugs and the delays. Be patient.
33:56What that's happens you're building, uh, the plane while flying it. That's entrepreneurship, that's innovation, that's launch, uh, launch week energy. Honestly, kind of exciting because it means things are moving.
34:06We're watching the future be built in real time and yeah, sometimes the wires spark a little. Let's go day number four. So thank you Derek, I appreciate that.
34:12Uh, great attitude is we're building crazy stuff with you guys and it's so much fun. Next one here is from, uh, Brent said, marketing secrets just found my dream 100 and gave me a strategy and angle and a month one infiltration plan for each one, all with one simple prompt. Pretty pretty cool.
34:27How many has it played with the dream 100 software so far? One nice thing about dream 100 software is not credit based, so you can like go go crazy in there, do as much as you want and there's no cost ever, so you can just go, I mean there's cost to me, gotta pay for all the data and all the things like that, but yeah, if you haven't got your dream a 100, like go in there and just like find out who could potentially sell your stuff for you, like just do some research, have some fun in there, It's one of the coolest tools.
34:48Like that alone, um, literally we we could sell that software by itself for easily $97, probably 197, maybe $2.97 a month, and it'd still be worth it.
34:57Just that one tool happened in one of many apps you guys have. So if you haven't done that yet, it's time to go play. Brent did it yesterday and I already found out his next partner.
35:05Alright. This one's a lot longer and this is really cool. I think Skye is like on the cutting edge of all this stuff because I didn't know how this stuff was possible, but here we go.
35:12Uh, it says, uh, so far what I've managed to do with Russ' setup, I've created eight internal agents with the chief of staff, a moderating competitors, deep market research on Blue Ocean, uh, set up agents for copywriting and posting on my behalf to Reddit and other places where my many card Marcus audience pet peeve pee dwell, Act as my scheduler to identify high signal noise activities for efficiency.
35:34Uh, the rest are for content creation for social media, ad copyright, handling my own Trello board for me, managed to start my first app which is published and has been, uh, has a subscription and trial set up with Stripe and I've allowed Lovable and my chief of staff to communicate via, uh, us manually doing so and finishing a project today with four to five hours.
35:51I still have so much more to do. Uh, Skye, do you need a job? You wanna come hang out with me?
35:57This is amazing. Next step is outreach to the dream 100 via my Trello board and using all the copywriter Soap, Seinfeld, as well as automating my emails upon subscription, thirty day trial, setting up a drip feed system. How many of hear that and you're like, I I I didn't do any of that yet.
36:12That's how I felt. But I want to shout because what we're giving you guys is not just like here's a software that does a couple little things like this is your future. This is what's possible.
36:21Okay? And we're gonna baby step into it, but imagine in a month from now, imagine three months from now, imagine six months from now, when this is what is running for you. That's the vision, that's the plan, and we'll walk you guys through it, don't worry, but maybe we'll hire Skye to teach you guys how to do it because that was amazing.
36:38Anyway, okay. One of the big questions we got a lot last night, and it's always tough with a challenge like this because we're trying to give you everything so you got the tools to build, start running, but also it can be overwhelming sometimes, and I understand that and I always feel bad, I'm like, you like can underwhelm you and you're bored and then you do nothing with this, or I overwhelm you and you're a little like stimulated, but also it's like, okay, I I like you're excited enough to actually do something.
36:58So a lot of questions like, where do I start Russell? There's so many things. And so we tried to kind of break this down.
37:03Uh, I promised you guys I think on day two that we're gonna turn this into like actual like, uh, like success pass inside the software so you guys will have a chance to go do it.
37:12I just obviously not had a chance to do it yet because, um, we've been here till like midnight every night and up at five or six every morning trying to get everything done for this week. So, uh, but when challenge week's over, I'll go and put those in the members area. But I want to kind of address them right now and hopefully be helpful.
37:24So question is where do you start? Okay. And it's tough because a lot of you guys are different levels and different you know backgrounds all sorts of stuff but we kind of broke it down.
37:31Uh, your starting point determines your path. Okay. So depending on where you're starting at to per determines your path.
37:36So I'll walk you Okay? Uh, the first one is I have products. I just need more high converting marketing.
37:41If that's you, then this is your path. Number one, do the attractive character. Number two, start going into the marketing ass assets and the apps and start building out assets one one at a time.
37:49Start adding those into your marketing. So that's if you already got a product, you see more, uh, marketing, boom.
37:53That's that's the path for you right there. Okay? Uh, next question is I have secrets, my info products, but I need recurring revenue.
38:00I need more high converting marketing content. What do I do next? K?
38:03Same thing, you're an attractive character, and then from there you can start creating your secrets based software with AI, which we're doing today. Oh, yeah. Let's go.
38:10Um, and then third step is then dive into the marketing assets, going one by one, deploying those things, getting VSLs, getting emails, and kind of growing from there. Okay? So if you already have info products, like you've got some info products, but you want software now, then that's the path for you.
38:24If you don't have secrets yet, uh, or info products to convert, and you want recurring revenue, then you gotta go through this process. Right? Number one, attractive character.
38:31Notice they're all the same. Start with your attractive character. Then from there, then you're gonna start focusing on creating your information products, then from there we'll create a software to be able to train our info products, and then from there you plug in the marketing, start driving marketing.
38:43Okay? So that's kind of path if you're like, don't have anything yet. Cool.
38:45Build that attractive character, then start focusing on info products. Okay? We have all info product trading and everything in there for you as well.
38:52Um, okay. Russell, I wanna make money with AI. I have a product, I need more high converting marketing.
38:57Okay? So if you wanna make money with AI, you've got products, need more marketing. Oh, there's the path to get oh, sorry.
39:02My team added this in twice. So there's the process again. Right?
39:05So I have attractive character, and then with your voice, you're proving my swiped files and strategies, you start building out marketing assets one by one. K?
39:12And then the bonus step, if you don't know which marketing material you need or what to start with, and it is what should do, and the idea is, what you should do is ask the chief of staff.
39:23The chief of staff is smarter than me and you combined. It's funny. Uh, think I'm gonna to side and talk about this, but, uh, last night when everything got done, uh, I was talking to our support team who's been handling, I don't know, five, six, 700 support tickets at all times.
39:36So they've been killing it. I'm grateful for them to keep up with all the questions you guys have, but it's funny about 80%, maybe 90% of the questions coming back in, our staff's been telling you guys, so he's got this message like, go ask the chief of staff.
39:48And the chief of staff answers it 100% of the time. So before you ask our like our support team how to do something, ask chief of staff because literally it knows more about all the stuff than our team does. It knows more about this than I probably do.
39:58It's been trained on everything like one of the best defaults is step number one, I know what to do, ask the chief of staff. Step number two, I'm confused what step what to do next, ask the chief of staff. Step number one, I'm trying to figure out my billing system, ask the chief of staff.
40:09Like whatever you're stuck at, just ask the chief of staff. It's a genius. It's literally artificial intelligence built to know the answer to everything.
40:16Okay. ROI and higher volume, high converting marketing. Um, I want to talk about this is put this in perspective of like the cost.
40:22Right? Um, if you look at like replacing someone in the marketing department, like the average employee cost of someone depending on where you're living in the world obviously, let's say a $150,000 a year is what it take to hire like a really good marketer to be running some of these systems for you. Right?
40:36And so it's like we're replacing with you know, a one time 200 $2,097 thing and then rolling into you know, depending on how many credits you use, know, couple $100 a month versus a $150,000 a year for an employee to be able to do this marketing for you. Or it's like hiring agency.
40:49Like the agencies on the low end are a thousand dollars to $5,000 a month retainer plus cost on top of that. Right?
40:55And so it's like, we start looking at this, I have people like, oh, this seems expensive. And I'm like, it's expensive until you put it in perspective of like what the alternate is.
41:02Right? The alternative of like using all this stuff to do your marketing is you got to hire probably more than one marketing person.
41:09You have to get a good copywriter, and usually there there's a difference in people who good writing email copy versus writing like webinar copy or video sales letters copy. You should probably need three or four people to be able to do the copywriting you need in business that all happens inside of marketing Secrets.
41:22Right? So you're looking at minimum a $150 a year, probably more to be able to build out a team of humans, or for it again, for the software you can you have that.
41:30Or you're hiring an agency to do the thing for you, but the agency's taken you know, you and 25 other clients, so you get 125% of the time, and you're still paying that much money. And so that's what the, um, the ROI is on using these tools we've created for you guys versus going the traditional route and either hiring an agency or trying to hire people to run these things for you.
41:46Okay? Russell, I wanna make money with AI. I got secrets, info products, my new recurring revenue, plus more high converting marketing content.
41:52We even talked about this. Step number one, track characters. Step number two, create your secrets based software with AI.
41:56We're doing that today. Step number three, build marketing assets one by one with marketing secrets to AI. Bonus step.
42:02Oh, the text is getting small now. I don't know what software to create to increase sales revenue, I don't know what to do, what should I do if I don't know the answer? You should just ask the chief of staff, chief of staff, I don't know what software I should create, and it'll tell you exactly what to create.
42:13And then go through and complete the software creation facilitated deep dive, which I think is deep dive number three in the trainings after you, uh, you sign up, which is awesome. K.
42:23Uh, what about adding sticky seek sticky sticky secret software? I say sticky secrets. Uh, but adding sticky secret software, uh, could do for your business.
42:32K? Um, think about this, if you add, again, especially if you're selling information products right now, and maybe you're selling it for you know, a $100 course, or $500 course, or something, versus you start weaving your info and your software together. Again, if you can go and you can sell that software for a $100 a month, and imagine you go and you get a 100 customers, that's 10,000 a month that $10,000 a month of recurring revenue based on the thing you just created.
42:53Right? I think a lot of times again people come back and they're like, oh, this seems expensive to do the thing. Right?
42:57I'm like, seems expensive until you realize what it's doing for you. Right? By following the system, following this process, and you turn your information products into software that's sticky, so people don't cancel, they don't leave, and they start signing up and they're spending a $100 a month for your software.
43:11Right? Again, you get 10 people, you're making thousand bucks a month. And what's marketing secrets cost you?
43:15$100 month? So you're 10 extra investment right now? Then you get from 10 customers to 20, and then to 50, and then to a 100, and all of sudden it seems really really inexpensive.
43:23Right? Okay. And so adding the sticky software into your info product business, it just it when you look at the the ROI on it, it's insane.
43:33Okay? Alright. Russell, I'll make my AI.
43:35I don't have secrets offers info products convert. I want a recurring revenue. What's the what's the success path?
43:39Again, attractive character, go create your info products, then you create secret software, then build your marketing assets at one by one. Bonus, if you don't know what secrets to offer, or why your info products aren't creating, what should you do? Who should you ask?
43:52Ask the chief of staff, it knows everything. Okay? And then go and complete software creation facilitate deep dive.
43:58And then last one here, this one's gonna be really fun. Russell on, I wanna make money with AI, but I'm not an attractive character, I wanna start a marketing agency doing this for other people. Or I have a marketing agency, I wanna do this for other people.
44:08Or I don't have anything yet, but I wanna make some money with AI and what's the fastest way? Okay? And that's what tomorrow is all about.
44:15Tomorrow we're talking about AI side hustles, how to start using these skills that you are learning to go and actually make money and hustle it up, and it's gonna be so much fun. So don't miss it. Tomorrow is the day we've worked on side hustles, um, and my goal for a lot of guys over the weekend if you guys follow what we teach you guys tomorrow, a lot you guys can be making money.
44:30Um, we did this with the one Comic Club challenge, we did a weekend challenge and people were making money during the weekend and they went back and they were able to afford the program and they couldn't afford it ahead of time. Maybe that's my evil motivation to show how to make a quick three k over the weekend by selling AI marketing services, um, and then it covers the program and then now you've got a skill set and a tool you can use for the rest of your life.
44:48So that'd be kind of fun. Right? If that sounds fun to you, do not miss tomorrow.
44:51AI side hustle day. Um, and then everything else helps you do these things faster and easier, uh, as you know.
44:57Right? Uh, these are all the other bonuses that are included in the thing and these are all about just helping you be successful. Um, and so you got the AI powered product launch, guys know after you signed up, we've got these five live events that are happening to help you to systematically get all the AI set up and then to extract all your stories and then to turn it into software and then to, uh, I can't remember the other ones, uh, top of head but they're all right there.
45:19Those are five things. Okay? So it's helping you implement all the stuff we're talking about.
45:22Okay. Number two thing, you access to the decade day software plus all lost secrets books. Okay.
45:27This is how, uh, as you're coming into this journey with us, this is how you get the advanced exclusive business strategy. So you can understand this better, you can execute on it better, and so that's what decade day plus lost secrets books are all about.
45:38That's why that part of the bonus is in there because after you follow this path, here's how you get better and better doing it. Uh, next is the over skill software, uh, that's what we're talking about today, showing us how to build your own apps and turn your ideas into software. That's part of the offers you guys know.
45:50Uh, never you left behind, this is where Todd and I will be doing each month different calls help you guys keep up on the cutting edge what's happening AI and AI for your business. Uh, also two c x shatters shadow seat this part of the bonus we created was to give you guys community networking inside peer groups and, uh, give you guys access what's working now.
46:06Did you guys know if you get signed up you get a shadow seed to come to one of our two CCX events, and then the VSL animation dive, this is to help you guys to build create really cool VSLs like I showed you guys yesterday, uh, the higher converting VSLs by adding all the animation stuff into it. So, that's kind of game plan.
46:20So if you're still sure what to do at this point, and you're like, love this trading but I still don't know what to do. What I want you to is take your number one question, whatever it is. Actually, right now, what's your biggest question for me?
46:31Like what is the biggest thing you're still stuck on? If I just knew this, I'd go sign up. If I just knew this, I'd do it.
46:35If I just knew, like what's the number one question? Type it real quick. What is your number one question you cannot seem to figure out?
46:41Okay. Deborah's asked when can my assistant join implementation coaching sessions? Uh, someone said, uh, I just don't have any ideas yet.
46:47Uh, is our content safe and confidential in the app? Can I oh, now I can move in fast? How do I drive this properly?
46:54What apps should I create? How best ways to determine a product? What's the fastest way to make money with this?
46:59Can my company be the entire attractive character? What are the best tools for interior design?
47:04Okay. These are all great questions. Okay?
47:06So those questions, I would love to answer them all for you, but guess what? I'm not that smart. Guess who's really really smart?
47:11The chief of staff. It knows the questions to all those answers. I double triple dogged at you to copy and paste those questions in your chief of staff and see what it tells you because it's probably gonna give you better answers I could because it knows everything that I know.
47:23We've literally put plugged everything I've ever done into it, so it's got it all. Plus it has the mass of the Internet and it knows things and it it's really smart. So, uh, and it built the software.
47:32So yeah, it built itself which is kind of freaky if you think about it but it does that now. So, um, yeah, you should totally go ask it. They they can just build a website for me?
47:40I don't know. Go ask it. Can you build a funnel for me?
47:42I don't know. Go ask it. Uh, can it, uh, what else?
47:46Says I love the availability of a female chief of staff too. I don't know. In my mind, staffs do, but some of my yeah.
47:52We have chief staff and whatever you want your chief staff to be, it's there for you. Okay. So yeah, just go and just go and ask the questions there, it's there.
48:00And you probably noticed every time you log back into it, every day you log into Marketing Secrets AI, you get free credits, have you noticed that? So like we get free credits for doing cool things, we thought these bonuses like the more you're interacting, the more we keep we keep throwing cool stuff in there to make sure you actually start using it.
48:14So where are you gonna chief of staff? You log into marketingsecrets.ai, and then the top blue button, top left hand corner, you click on that, and then you're like, what's up chief of staff?
48:21Quick question for you, and you ask it the questions about everyone, and it'll it'll tell you. So um, okay.
48:28There you go. There you go. Alright.
48:31If you guys want AI to to grow your, uh, business, these are the paths. Okay? So this is the first path we showed earlier.
48:37Somebody has wanted a screenshot. So there's the first path. If you already have a product, here's the path.
48:41If, uh, you got info products being with software, there's the path. If you don't have any of things yet, this is the path. So pick one of those paths, this is what we walk you through step by step inside the software, inside the coaching program, inside the training.
48:52It'll take you down those paths, whichever path that makes the most sense for and you just follow the system. Okay? It's not something you have to guess or wander around lost, uh, you literally just follow the step by step path and we'll introduce you to the trainings and the software that you need in the order as you do them and, uh, and that's kind of game plan.
49:06And they said all the other stuff just cool bonuses help amplify what you're So for those of you guys Russell, speak slower. I can't do that.
49:14But chief of staff will speak any speed you want it to. Just kidding. Alright.
49:18So make sure you guys those of guys who all have already gone all in, and there's tons of guys. So thank you so much. You already have access to all this stuff as you know.
49:25But if haven't yet, I'm just gonna recap this and then we can jump into today. Uh, make sure you all get started. Um, all the things you need to help you execute on stuff are in here.
49:32We put them in there for a specific reason. The success pass, all the tools, all the training they've been thought through to help you guys have an amazing experience to get from where you are today to where you're trying to get during during the program and then inside the software. And you've seen, right, who was it earlier?
49:45Hold on, let pull her up again. You see what Sky did. Right?
49:48Like this is not something that's like a it's a beginner tool that we'll walk you through, but it's gonna grow with you to be able to do basically anything you wanna do here with AI as you're growing your business. So if you haven't yet, make sure you go to a isecretschallenge.com/join. Okay.
50:00You guys ready to get started for today? Alright. So real quick recap.
50:04Monday, what did we do? Monday we talked about the 7 figure shortcut. It's how you actually get AI to convert.
50:10Right? Not to give you AI slop and nasty stuff that's not gonna do anything, but how to get to convert, how to make it sound like you. Here's the framework we trained you guys all on.
50:17You're all masters of this now. You know this. This alone puts you ahead of 99.9% of all AI experts on the planet.
50:22You know more than them. It was cool. James Curran did a post yesterday about this.
50:26It was really funny. He like wrote about it. He's like, what Russell just taught is what every software engineer already knows.
50:30This is how we build software. He explained the whole thing. I was like, woah.
50:33That's awesome. I hopefully simplified it so that all the rest of us can understand it, but it's very simple, it's very easy. There's the process.
50:40Right? If you forgot about how to do that, go if you're a VIP, go back and watch the trainings. Understand this this piece alone makes you so valuable.
50:46You can with just this one skill we taught you on Monday, you can walk in any business off the street, you get a job, you could, uh, they hire you for consulting, you could implement like this alone is like the secret sauce to making AI insanely good. To make everything you do and everything you touch turn to gold.
51:01This will give you the Midas touch. So that's number one. Okay?
51:04Tuesday what we do? We talked about the billion dollar breakthrough. Okay?
51:08The billion dollar breakthrough is all about helping you guys to understand how to create not good offers, but the greatest offers of all time. Okay? I've I've created probably more offers than any human being on this planet.
51:19I'm pretty sure I have. That'd be kind of fun to actually see if we have like a but I put out a lot of offers. Right?
51:24I've sold everything from software to coaching to supplements to info products, physical products. I I I've done a lot of offers. Right?
51:30There's only one offer I've ever sold that sold over a billion dollars. Only one. One ever.
51:35And it was the combination of both information products and software weaved into one super product. Uh, and I hopefully you guys understood that. That's why we spent so much time because I told you guys, uh, a lot.
51:44Right? Like software is is kinda dead because people can clone softwares.
51:49You guys don't know how to do it today. Like it's kinda dead. Information is hard because now people go ask Chad TBT like, hey, based on Russell's principles, what should I do here?
51:55And it'll go find those things and pull it out. Right? So software, like information by itself is harder and harder to sell.
51:59When you put these two things together, it puts this magic mode around you where you control the customers like they they they it just it changes everything. And hopefully you're seeing it with the marketing secrets app like, yes, you can use AI to do stuff, but inside all my frameworks are built in, my swipe files, my context, all my everything is built into as really powerful thing.
52:16We're now hopefully all you guys will use this for the rest of your lives. Right? And that's something we're trying to with you guys is help me understand that the the blending of your info and your software is what makes like it is the offer of the future.
52:28If you understand that, it's the way to protect yourself so you are in business in a year from now and five years from now and beyond. Okay? As you guys know my journey, I started by selling these secrets and we got a spot where we were doing a couple million bucks a year but we capped out because I could not get past that by just selling information alone.
52:42And then I met this guy, mister Todd Dickerson, you guys gonna hang out with me today? And he went and took all my crazy secrets, turned them into software, and boom, that was the thing. Okay?
52:50Now again, I've been telling my info product people for the last decade to do this, and almost all of them didn't listen to me. Right? And they're like this sounds awesome Russell, but I don't have a Todd, therefore I can't make software.
52:59I'm like, duh, go find a Todd. Like I can't, I looked everywhere. Right?
53:03And then all software companies we're working with, uh, I was like, just do this as the model. Like we can't because we don't have somebody who actually can do the software side of things or the info side of things. K?
53:12And for you guys, it's understand the blend of these two things is the secret sauce. K? And so understanding like like the way you make money in business is you create a really good offer.
53:20Like that's the secret. And the blending these two things is the perfect offer. And I told you guys last decade, told almost everybody that I could they'll listen to me this and almost everybody ignored me.
53:29Um, but there were few that paid attention. And one of them hacks actually flew out here today because I asked him if he'd willing to come and share his share his story. He's like, yeah man, I will do it.
53:37He flew on a plane out here. He's coming to kind of share his story and I'm super grateful for him to do that because he's one of the few people who I gave this suggestion to and instead of just being like, god, I can't do this. He actually did it.
53:48His name is Josh Vladimir again. He's one of the few people who actually combined his frameworks and his software. He's built a really cool company, actually a lot of cool companies now at this point, and he's in the office today.
53:55So everyone, if you can do me a favor, wherever you're standing out in world, if you put your hands together for Josh Vladimir. How's it going, man? What's it up?
54:05Come
54:06right here. You're on the hot seat.
54:08Okay. What's up people? Hi.
54:11Ever say, what's up Josh in the chat? First off, thanks for coming, man, and I know you're coming for a little time, but I'm just grateful if you're willing to do that, and I'd love for you to tell a little bit of the story because you came into my world and you started the ops a lot of people. You actually had software, you spent a ton of money doing it and it wasn't working.
54:29So I love to hear kind of the backstory of where how you got to that point.
54:32Yeah. I met you when I was earning my bachelor's degree in pain and my master's degree in suffering. Basically, like, I I had spent a million dollars gradually over several years building a software product, uh, that really started I started building around 2012, and it was like a nightmare.
54:49And I had a really hard time selling it and monetizing it, and I couldn't figure it The problem was it was costing me, like, you know, $500, uh, in ads to acquire a $100 customer.
54:59Then that math does the math very good. Um, and then so I I gave $25,000 to a weird guy in the Internet named Russell Brunson.
55:08True story. My wife's watching right now. So what's up, Ashley?
55:11And I'm like, should I give this guy on the Internet money? She's like, I have no idea, but I trust you. That's what she said.
55:17And, uh, that meant a lot to me because that company over six years, I never took a paycheck out of it. I was working full time on it, um, and it was literally destroying my mental health, really.
55:32The software is so much harder to build back then. Right? Um, and I couldn't figure it out, but we had a great product and the customers we did have loved it, but that unit economics, like, could I could not try crack the code.
55:42I also did coaching at that time and that would, like, help us survive sort of while I was dumping money into the black hole.
55:49. I mean, it's a dump money into a software black hole prior to this. Yeah.
55:53If you know, you know, and it's it's painful.
55:56And then I met you and actually I still have a recording of the original zoom call because I paid you $25,000. I'm like, oh, I get to like spend like a whole week with Russell. It's like, no, you get to go on zoom for five seconds with Russell.
56:07Luckily, that's all you needed. Right? And you you did the math and gave me a couple analogies and you and you kinda listened.
56:13And the advice you gave me is really simple. You're like, hey. You have this info.
56:17People like your info. Right? I'm like, oh, it's transformational.
56:19People love our info. And you have this tool and people like the tool. Right?
56:24Yeah. They they love the tool, but why am I going bankrupt on the tool side, the software side? You said you gotta flip it.
56:30We need to do alchemy. It was the word that you use. And the idea is really simple.
56:34It's like instead of selling the tool, sell the coaching and include the tool. And it sounds like a small thing because it is, but it's like one plus one equals 10.
56:43And when I switched that offer, you know, and this is the truth hand to God. Within ninety days of that Zoom call with you, we did 250,000 in new sales.
56:52That's not an income claim. I'm not trying to say that, but that's what happened. And that was just the beginning because the next eighteen months after that, we did almost five times, uh, the revenue we had done in the six year company history just in eighteen months because of that alchemy.
57:06And this is what AI didn't exist. Right? So it's like a million dollars in software, and then it would take me six months to build a world class coaching program.
57:14Everything was just so much harder. Now you can like vibe code it in a weekend.
57:19And another thing that I was thinking about, uh, off camera when you're talking was, if you have a coaching program, there's like a honeymoon period and then there's a little valley despair, you know, somewhere after people are doing the code.
57:31And if you have software, there's like a honeymoon period and a valley despair. And there's something really interesting that happens when you combine these two things together where it really pulls users through.
57:40Like, it affects your stick rate a lot. Right? And we want stable reoccurring revenue.
57:44And if you have a tool, they can lean on that when they're kind of overloaded with the coaching or the information. And they have the coaching community and information when they're a little overloaded or fatigued with the tool, and they kind of work in in in tandem, which is really cool. Yeah.
57:57We tell people, um,
57:59the like, what the software actually was because you're Yeah. And it may I maybe tell your background because you have your background how you where your business was prior and then you built this, I think, to with that. Right?
58:07Yeah. Yeah. Well, um,
58:09I I did not grow up with a trust fund. Okay? But anybody else did not have a trust fund?
58:14Not that that's bad. I'm leaving my kids a trust fund. Um, but but got married to my high school sweetheart.
58:20We lived in a trailer park. I was a pizza delivery driver. My first venture in entrepreneurship was me buying a squeegee, knocking on doors, and cleaning windows.
58:29And, uh, that's what I did. And I had a junky car. I had a ladder on the roof of my car.
58:33I totally should have brought that picture. Uh, and that's where we started. We're we're really poor.
58:38We ended up having a lot of success with that. You know, that little window cleaning business, you know, fifteen years ago ended up doing $50,000 a week cleaning windows believe believe it or not.
58:47And I started training other cleaning companies originally. And then with my software, what it was, it was a clever direct mail tool for local service companies that you could take a picture of a house and push a button on your phone.
58:59It would mail a physical postcard to the house with the picture of the house on the card. So the conversion rates were crazy, and people get mad and call you, but the phone rang either way. They get mad like Oh, they're like Why are taking pictures of my house?
59:09They thought we were sending their picture to, the whole neighborhood. Oh, yeah. But every house in the neighborhood had its own picture on the That makes sense.
59:15Yes. So you log in the software. At your your window cleaner.
59:18Right? Yeah. You log in the software, you find the person's house, you take a picture of it, and it makes it with a postcard Yeah.
59:23And it mails in the postcards. It's like, want me to clean your window? Yeah.
59:25It has an offer on it. It had like a specific price for that specific house with personalized picture on it. Then we developed a software to, like, automatically mail those to, like, the neighbors of the customer you did.
59:35Like, hey, we just did this person's house, and there's a really cool tool. And, uh, you know, that company would have died if I didn't meet you. So I always am honoring you for that, you know.
59:44And, you know, we have similar values because we both have tons of kit. We have herds of children. So many kids.
59:49And, uh, and yeah. And, you know, that company's went on to do a live fact with with the funnel hacking, uh, live event that you're doing this year, we're gonna put in our application for the two Comma Club c award for that company because I've just
1:00:00Never got around to it. Um, we have a CEO for that business now. I don't work in it day to day, and, uh, I haven't worked an hour in that business in over five years Wow.
1:00:09Because of you and it's still growing. So cool. Yeah.
1:00:12So cool. And then, um, with that business though, the we're talking about the coach side of business. So you're coaching other window cleaners Yeah.
1:00:18At the same time, and you're selling that, and then you like, what would the offer look like when you combine those two things together? Well, the way I started right after the Zoom call with you is I created a product called the sales and marketing super course. And like in marketing, there's really cool concept called don't sell the thing.
1:00:32Instead, sell the thing that sells the thing. And so instead of being like, buy my software tool, buy my hammer, you know, a software tool is like a hammer. People don't really want a hammer.
1:00:41They want a they want a home. You know, people don't want the the drill. They want the hole in the wall, and they don't even want the hole in the wall.
1:00:46They want their wife to stop yelling at them, hanging the picture on the wall that she's told them 16 times already. Right?
1:00:52And so the sales and marketing super course is just this really awesome info product where I I interviewed and and sat down and get got all the best tactics from, like, all these home service leaders. People doing 50,000,000 a year in home service and 10,000,000 a year in eight, and and it was a simple product.
1:01:07And I sold that because that was a sexier impulse buy thing and included the software in it. And we ran that offer for a long time before we had to pivot it. So I just wish I didn't have to spend a million dollars to build it in six months to, you know Yeah.
1:01:22But, really, you guys all get a shortcut. What's interesting too is, um,
1:01:26it's the same thing with ClickFunnels. When we first started selling ClickFunnels, were just selling the software, and it was really it was difficult. Like, there was, like, so much learning curve.
1:01:33People signed up. Didn't understand it, they would leave, and it was just like, we we stuck there. And then when we created the course that taught how to use funnels, and and then we sold the course, and they got click funnels for free when they bought the course, that was what unlocked for us.
1:01:44That was the billion dollar breakthrough, all of sudden it just like blew up. And then what's cool is that they go through the course, they learn like the strategy of it, and then the tool became more useful. Yes.
1:01:53Right? That's what problem a lot of you guys who are trying to sell software, you sell a software, people log in like, I don't understand the strategy, therefore the tool is not useful. That was my biggest problem with ClickFunnels.
1:02:00I was like, I created the thing that's the greatest thing I could possibly give somebody. Like, this, you know, what what you could do for $97 a month used to cost me, you know, 30 or $40,000 to create, now you guys knew it for almost for free.
1:02:12And like, but don't understand it, and then they left. And we combine those two things together, and the info gave them the strategy, the foundation, and the desire now for the thing, and then they got the thing and like that blending was the magic you guys.
1:02:23And so that's how it worked for me, and so when Josh come in, and joined my program, he's like I've got this cool software that sends postcards to everybody, and I got this coaching program. I was like I'm like, this is the secrets to putting the two things together, and he was like one of the few people who actually ever listened to me.
1:02:37When you're about to lose everything, you don't have much of a choice. So do what Russell says. And you're like Just do it.
1:02:43You just spent $25,000. You have to do this thing. Every Every time I've given you money, it comes back with friends.
1:02:49So It's all good, Russell. We're very grateful. That's awesome.
1:02:52The one last thing I wanted to ask you about, because I know you have multiple businesses now, but wanna talk about your kids business because in that, you've done info, you've course course and software just, um, because a lot of people may be like, you know, you already have this big software company, but the other side of it you you built this kid's training course and then you built software that actually helps to implement it.
1:03:09I think it might be helpful people like to see at a smaller scale how their info can turn into a course as well. Yeah. Well, this actually turned out to be a crazy story, but we have five kids.
1:03:18Okay? I'm an expert kid maker, send me an email, give you tips. Just kidding.
1:03:21That's inappropriate. Uh, what I'm saying is, um,
1:03:24we wanted to teach our kids entrepreneurial principles because it's so cool for a young person to learn about framing and persuasion, not manipulation, but persuasion and, like, how humans think and how it works. So I wanted them to invent a product that we could sell, like, as a family. And so we came up with, uh, this product called the kid war plan.
1:03:42It's a journal. Right? And we thought we'd sell a few of them and it'd be like high five, you learn stuff.
1:03:46We ended up selling in all 50 states. We sold out multiple times, 19 countries, sold tons of these.
1:03:51And what I learned is the same principle. So we had a physical book. I'm not like a ecommerce person.
1:03:56This wasn't even supposed to be a real business. But we had this course and we had a software tool and we had this physical book. And what I noticed is when we started, like, running ads, my kids made all the ads.
1:04:05They fulfilled and shipped all the orders. It was fun at first, and then a few weeks in, they're like, can we stop doing this now? Because my six year old, like, no.
1:04:13This is the business. You must keep working. Yeah.
1:04:15My youngest daughter was the assistant to the regional sticker manager. So she would put a do hard thing sticker, like, in every book, and she just do it over and over.
1:04:24Know, like, thirty minutes of that is like a twelve hour day for a grown man, you know. Anyway, what I noticed was the way that I would like choice architecture to offer totally would change your results.
1:04:34So it's one thing to say like, buy this this this video course for kids that teaches them entrepreneur principles. Give us a $100.
1:04:42We'll give you this awesome course. And as a bonus, we'll give you this physical leather handmade book. That's different than just selling the book with the course as a bonus, and it's different when you mix a software in there.
1:04:53So that's what's really fun about this is it's always easy to make money if you're having fun. Right? And sometimes it's not fun, but you can, you know, put your smile on, but it's the mixture alchemy and the testing of these things.
1:05:04So, like, should you sell the tool and include the info? Maybe. I guess it depends.
1:05:07Should you sell the tool and and then bonus the info? It it depends. But but I do know that, uh, no matter which way you go with it, you're gonna have a exponentially better result when you alchemy Yeah.
1:05:19The situation. So cool. What was the this is my last question, I promise.
1:05:22The software with the kids project, like, did the software actually do? It so so we've actually just in case people start trying to Google this, don't buy it.
1:05:33We don't have that for sale right now because it's a distraction from our real businesses and our kids got older. Kids retired. But we built an app called the Future Truth app, and we sunsetted it.
1:05:41Okay. It doesn't exist, but we sold tons of these things. And it was a simple app that gave kids points for doing useful things, and the parents would configure it.
1:05:49It's like a gamification app for kids. So they'd read their kid warplane journal, and then they could say like, I read it today, and they get 10 points.
1:05:56And then they can redeem the points for loot, and loot would be like video like our kids, we let them play video games when they're little, but they had to buy blocks of time with points. Right? It's how you train your kids to be a producer, not just a consumer, but it's like fun.
1:06:08You know, we do like a cabin camp out out back with dad, or we do like a family movie night. Our favorite thing in the app was called the Kings Day. It's like where the one kid was, like, not the boss of all the kids, but sort of.
1:06:19They got, like, a Uber Eats budget and they got but they'd save up these points by, like, cleaning the house, reading business books, doing the kid war plan, adding value. Right? Watching inspirational videos and then just get points get they got addicted to getting points.
1:06:31That's what that was. So cool. How many guys could take your frameworks and your thing and build an app like that for your customers or for their kids or something?
1:06:39Like, you learn how to it in few minutes here, but like that's how simple software can be and now also now it's sticky. Like they they just have the info, the war plans like I have the thing. Then also you gamify it by making an app and tie it together.
1:06:48Now it's like they're logging every day. Similar to, uh, my driven 67. Now people log in every single day to the app to be able to read the books versus before.
1:06:55Like, I couldn't get in the log in the membership site at all. Now it's like, all of sudden, there's gamified. It's like, I must do this every day.
1:06:59I can't miss a day, and it's changed everything. So And apps can be simple. They probably should be simple.
1:07:05Like, we're living in a world of, like, extreme complexity and overwhelm and fatigue. Is it just me? I'm I'm just saying the software idea that some of the new people on here watching this, it could be one button that does something useful for someone.
1:07:18You know, software can be so simple because it could be a micro thing. It's like you don't have to make $8,000,000 a day, but would it help you if you made $500 a month or $3,000 a month and you had a couple dozen customers that pushed your useful button on your tool.
1:07:31Right? So, like, I think if you over engineer it, you back yourself into a corner, especially if you're new,
1:07:37and, uh, keep it simple. So it's easier to sell when it's simple too. I lied.
1:07:40I have one more question. We share the story about Evan Bay Evan Pagan's book opportunity. Like, is a cool concept that Josh shared with me today again, but I I think it's powerful because I think a lot of times we look at software, not gonna build the next eBay or the next ClickFunnels, the next whatever.
1:07:56And Evan Pagan wrote a book called opportunity, and this thing this nugget you pulled out of it, think is so important for people to hear. We're share that? Yeah.
1:08:02It's it blew my mind. You know,
1:08:05not all books are created equal. By the way, books are the most undervalued thing in the world because you'll have someone that takes, like, fifty years of, like, experience and, like, condenses it into this thing, and it's $20, and people are, $20? I don't know.
1:08:18For fifty years of avoiding pain and suffering. So reading this book, and he he made this prediction that in the future, there's gonna be more opportunity than ever before, but the average size of each opportunity will be smaller than ever before.
1:08:31Not small like bad, just smaller. So there'll be less billion dollar opportunities. There'll be more, uh, million dollar opportunities.
1:08:37There'll be less million dollar opportunities, but there'll be lots and lots and lots and millions of $100,000 opportunities.
1:08:45And I'm seeing that in our community. I mean, even because we work with a lot of local business owners. Every week now, people are sending me, hey, I just vibe coded this thing or and it's kinda clunky.
1:08:54They're like, what do I do? How do I sell it? Like, they need to be on this training right now.
1:08:57Right? But but they're like, how do I do it? Because people are starting to understand they can create these micro SaaSes.
1:09:03They can they can solve simple problems for small amounts of people and makes really serious money doing it. And the other thing about, uh, software, when you bundle it with your info, is it makes the enterprise you're starting sellable. You know, it's it's hard to, like, create a course within, like, sell the rights to the course.
1:09:20It can happen, but it's rare. When we have a software tool and reoccurring revenue, even if it's small. Let's say you have a tool doing $10,000 a month.
1:09:27That's worth a lot of money. People will buy it. You can be like, I'm out.
1:09:31I'm gonna go sit on a beach, and you can sell it for multiples of that reoccurring revenue. So, yeah.
1:09:36I I we see this happening in real time, and I read that in that book, like, almost five years ago,
1:09:41uh, and it's just becoming more and more true. So cool. How many guys like if you had an app that was making the how you have a 150 customers paying you whatever, and it's making four or five grand a month, it's like, that would be huge.
1:09:51That would that would change your life radically. Right? It would it would cover all your your debts or pay for the next thing.
1:09:57Right? And you have just one. But then you could like, what if I built two?
1:10:00What if I built three? Or I'm I like multiple things, and you can start stacking these things, but even if you had just one, had a couple 100 members, like, it could change your life forever.
1:10:09And those are those little mini opportunities we're talking about. So Can I say one more thing? Yeah.
1:10:12Okay. Because now I'm all like into it.
1:10:16Get a quick win. You know, because what's gonna happen, it's not about making a million dollars today. Make $1 doing this because what happens is in your brain, everything will shift.
1:10:27You know, for me, with my window cleaning business, I refer to that business as my training wheels business. And for you, with your first app or your first info hybrid alchemy creation that you're gonna create, treat it as a training wheels business if you're just getting into this because it's not even about the money that you make, it's about who you become while you're making it.
1:10:44And then you'll turn around right behind it and 10 x that on the next project because you're gonna be a new version of yourself. You're gonna understand things. Right?
1:10:51So I encourage people to get a quick win, go all in. Russell's a trustworthy person. None of us are perfect, but everything that Russell's told me has been true.
1:10:59This is our values aligned, and, uh, we're very grateful for ClickFunnels and the whole ClickFunnels team. What's up team back there? So many people working.
1:11:06Thanks, man. Thanks for flying all the here to share that everyone. Everyone, thanks Josh.
1:11:09He like he came on his own, flew out here just to share that with you guys. I hope that was super valuable, and my biggest goal is like getting some belief in these things I'm talking about. Because yeah, Russell built ClickFunnels, but like Josh built multiple things now over and over and over again and all you guys can as well with everything you're gonna be learning today.
1:11:23So Thank you, Josh. Appreciate Thank it, you, brother. Alright.
1:11:28You're excited? You guys fired up from that? Let's go.
1:11:31Let's go. Okay. My whole goal is is just to give you guys belief.
1:11:34Like, this stuff is not difficult. It's just you like, number one is like getting you to believe that it it'll work, but number two is just in more importance getting you to believe it'll work for you specifically.
1:11:43So that's why wanted Josh to come and super grateful for him. Okay. Couple quick things before we bring in the man of the hour, mister Todd Dickerson.
1:11:50Me throw my slides back up real quick. A lot of you guys were asking questions about this. Some of you saw I mentioned on day number one that we're gonna be doing a very expensive two day implementation event here in Boise, Idaho in the ClickFunnels HQ office here.
1:12:01And some of you guys who did set up, you noticed that may have been the upsell, and I may have given you guys a big discount, uh, as an upsell. So I a lot of questions came on over the weekend about that, so I'm just gonna talk about for twenty seconds and then we'll move on. Is that cool?
1:12:13So again, in the future, we'll be selling any seats that are not sold through the upsell for $35,000 seat. If you want $35,000 seat, call our team and we'll sell you that.
1:12:21But if you want a huge discount, uh, two things. Number one is when you go to a iseekerschallenge.com/join and you you sign up, the upsell is there and we cut the cost down to $15,000 for those who are signing up through the funnel and the $3,000 you bought gets applied towards that.
1:12:36K? So what that means is is you're not gonna pay $35,000, uh, for the seat, you'll pay 15 but if you pay for the two then it's basically 12,000.
1:12:43Okay? If you already signed up and you saw that but you didn't take the upsell but you want to get it, all you do is in the in the members area, you click on, uh, platinum, I think it says there, and then these are all your platinum bonuses and then one of them says the Your Secrets AI implementation event, click there, you take the order form, and again, you're not gonna be 35,000 for the seat, you're gonna pay $15, but because you already paid the $3,000, we apply it towards that, so it's only $12,000, uh, to be able to come there.
1:13:07Uh, again, there's 40 seats, when they're gone, they're gone. Uh, they're mostly gone already, so if you're interested, there's a window of opportunity for you and all you gotta do right away is you basically put a $1,200 deposit down and then the next page you can figure out how to finance it or pay for it or whatever.
1:13:19So, um, two ways to get it. Number one, you already signed up yesterday or last two days you didn't sign up for it for whatever reason, go back in the software, click on premium, click on this on the event and you'll get a page that takes you for the 12 thou for the $1,200 deposit. Uh, if you haven't bought it yet and, uh, the only way to get it at the huge discount is to get the the core offers.
1:13:37Go to aiseekerschallenge.com slash join, sign up for the $2.09 $9.07 and that'll happen as an upsell and it'll be applied the 3,000 be applied towards the 15,000 RC. So there you go.
1:13:47When is the event? It's coming soon. We'll we'll give you the final dates.
1:13:51It depends on a couple things. So it'll be happening in the next sixty days for sure though and it's gonna be really really cool. So, someone said I paid $74,000 for an app developer to build my software in 2015.
1:14:01He took the money, did the project and never saw the light of day. I definitely don't take this for granted. Yeah.
1:14:05Oh, I'm so sorry for someone who spends Rachel spent $4,074,000 dollars for software and didn't actually happen.
1:14:11Yeah. We're gonna learn today how to do it yourself, it's gonna be amazing. So here's the core secrets so far.
1:14:15Obviously, day one, make your AI convert. Day two, day two, using the best AI.
1:14:20Yesterday was one person marketing machine right here. Boom, boom, and now today we're gonna be going into the one person software machine. And it's gonna be so much fun.
1:14:29We're talking about how to build your own software, it's gonna be the coolest part of the day. How many guys are fired up for this? If you're fired up type in fired up in the chat because we've got the one, the only, my business partner, my co founder in ClickFunnels, mister Todd Dickerson.
1:14:42Put our hands together for Todd Dickerson. How's it going?
1:14:46Hey. Awesome. Welcome back.
1:14:48How
1:14:49was San Francisco? It was a blast. It was awesome getting to hang out with some of the fastest growing AI companies and tech companies in the world right now.
1:14:56So tell us all the secrets. What did they get? What did Mythos is real.
1:15:00I can say that.
1:15:01What is Mythos? I don't even know.
1:15:03Everyone's freaking out, Todd. They love you. Yeah.
1:15:05Myth Mythos is definitely real. That was one of the takeaways, uh, talking to somebody from I can't say the company, but one of the companies that have has access to it. It was like, yeah, this is a real thing.
1:15:14It's insanely powerful and can cause all kinds of security issues, but that's why they're holding it back to get ready to, like, get all these companies prepared for what's coming. So absolutely.
1:15:24Yeah. Alright. There you go.
1:15:26It's exciting. Well, Todd, I'm excited. Everyone's fired up because, uh, everyone himself.
1:15:31Uh-oh.
1:15:32What did you release? On the positive side, though, definitely the feedback was that human in the loop is still required. Right?
1:15:38We're not at AGI yet. We're not at this like AI can do everything on its own without humans. Like, we're required still.
1:15:43We're required for that taste, that human in the loop process. Well, good. It's like we're taking.
1:15:47We're not useless yet.
1:15:49That's amazing. Uh, we're very cool. Well, I'm excited because today we're gonna be, uh, jumping into software and there's a lot of things.
1:15:55I know a lot of people have been asking questions about over skill, talking about lovable and Claude, all kind of preset, so you weren't here yesterday obviously, but one these we talked about to everybody, you guys who were here know this, there's lot of ways to do coding. Some of you call it vibe coding, which is cool, but it also is becoming less cool.
1:16:10Cool. My kids are like, that's not cool anymore dads. I don't know.
1:16:12We're gonna call it you're now a coder. Um, but there's different ways to do it. It was tough with this challenges where I like, we could just build a tool that everyone has to buy has to code on, but some you guys are getting different tastes and preferences, and so it's like we wanted to make this, uh, a couple things.
1:16:25So there's kind of three core pathways we talked about yesterday. One was like, uh, using as an app that's really simple and easy like lovable.
1:16:32And so we're gonna walk you guys through how to do that. Number two is more complex where it's like you wanna build pretty much anything you wanna do in the world uses them like quad code. And then number three, Todd's been working on a project that we're gonna show you guys today called Overskill, which is kind of a hybrid of these things.
1:16:45And so I'm sure exactly we wanna jump in but that's kind of the game plan for today to go over some options. Yeah. No.
1:16:51That's awesome. I think that's important to be able to give you guys variety. Right?
1:16:54Like the market is changing so fast, tools are changing so fast and obviously, like you said, with Overskill,
1:17:00uh, we have opinions. Right? Like, just like we're teaching you guys today, you're applying your frameworks, your best practices, these kind of things.
1:17:05And that's basically what I'm doing with Overskill from a platform perspective. But we don't wanna limit you guys to that. Right?
1:17:10Like, we also wanna show you guys what it looks like to use something like a Lovable, uh, and where that that's, uh, that application is and, uh, give, like, direction on the Cloud Code side of things too. Cloud Code is very powerful.
1:17:22It's what we use to build software directly. Like, that's usually what we're building things with when we're building more complex products. Like, we were talking about marketing secrets, AI building itself.
1:17:30Right? Like, clogs behind the scenes. It's in on both sides of things there.
1:17:34And then with something like Overskill, it's also powered by the same engine behind the scenes, but it layers on a level of opinion and preferences and frameworks on top. And Lovable has its own version of that too. Right?
1:17:45So every tool out there, whether it's Lovable, v zero, Bolt, like, there's a lot of different ones that are powerful right now. Um, they all have pros and cons, different different use cases.
1:17:54And as part of our programs and trainings and stuff in the sprints, we're gonna try and cover those things in detail for everyone. Um, I think today, going through and actually setting up Claude code and doing all these things would be a little extreme to try and do. Um, but what we can do is jump into one of these tools.
1:18:10And I think I wanna remove everyone's potential fear of building with these apps. Definitely have, oh, I can't do that. Like, I've had multiple discussions in the past week where people are like, I can't build my own app with these things.
1:18:19I'm like, have you tried? And they're like, well, you know, I kinda looked at it and I'm like, just try it. Like, it it's if you haven't tried it in the past couple months, try it.
1:18:27Yeah. The reason why I I wanna stress this is it's interesting, like, had a story, one of my friends, this is back when I got started in my business, I I hired, um, I told you this story in the VIP session, I hired programmers to build software for me. First one's called ZipRander, then one called Forum Fortunes
1:18:40different software, so I'd hire programmers to do it. And I remember, at first I was scared and I just did it one time. I remember going, I posted a project, a programmer did it, he built it, gave it back to me, had a tool, and I was like, as soon as that happened, felt like I was unleashed.
1:18:52And I had a friend who was also learning marketing, he ended up sharing an office with me for about two years and and it was in the basement of my house, and so was kinda down in his basement and he was like learning and studying, he didn't have anything to sell yet. And I remember I kept telling him, why don't spill some software?
1:19:06He's like, why is you know, I'm just wait he was just he knew conceptually he could do it, but he was just like waiting to do it and waiting to do it. And finally one night I remember I was like I was like, dude, until you do something, you're never gonna make any software. He's like, well, and so I went I remember I logged down with him.
1:19:19I create an account at the place that I was hiring people to build software. I helped him post a project. I clicked submit.
1:19:23I said, now you're gonna get like 20 people bidding on this the next five minutes, and I'm going to bed. So I like I I left him there, went upstairs to again, was a basement apartment. Went upstairs, went to bed, woke up this morning, I came down the next morning, and he had had a complete identity shift.
1:19:36Number one, he hadn't left yet. He was still there, and I was like, hey, Mel, what's going on? He's like, kind of this crazy eyes.
1:19:41He's like he's like, had someone post that project. I hired him for like $50.
1:19:45He built the app, and I hired his friend, we did another one, I posted four other project, he like, for five or six different things, and suddenly like, he was unleashed, he could build software. But the coolest thing is, I can't remember what, I think it was Myspace back then, whatever it was, he changed his profile,
1:19:58and it used to be like whatever his name was, or his name with like whatever his title he changed it to software developer, and in his head, that night he became a software developer, even though he hadn't done it yet. So my goal for all of you guys is to have that same experience today. Todd's gonna show you how to do it, and all of you is I want you to do it tonight, and just do it once, because as soon as you do it, you're like, oh my gosh, I can actually do this.
1:20:16And it's gonna shift your identity, where all of sudden now inside your head you're like, I can develop software. I am a software developer. If we can give you that identity shift, you are gonna be free forever, and you can do it.
1:20:24Him, he ended up creating tons of software products, made ton of money with it, but he needed that like push. And so this is gonna be the push to get you to actually do it and unlock it for you guys, uh, and then you'll be software developers. Yeah.
1:20:35Absolutely. That's exciting. Um, Yeah.
1:20:37With that, I mean like, you wanna jump in and like just start playing with some ideas? Yes. It's like going back to in that same thread of like, let's just play with it.
1:20:44Let's just try some stuff. Um, so one of the things I'm gonna share my screen here. Right?
1:20:47Yep. Perfect. So, um, I'm gonna show you guys this is over skill right now.
1:20:51I'm actually like I said, I'm gonna do this in a couple different tools so you kinda see how it goes, pros and cons of these things. In this example, uh, as you said, Russell, like, the Internet knows your frameworks. Like, it's just like AI knows your framework.
1:21:02So for yours, I really don't even have to put in that much context because I'm like, uh, look at Expert Secrets Framework and let's try building an app around it and, like, brainstorm some ideas. In Overskill though, one of the things that that comes into that opinionated side is this, like, prompt builder that I've built in.
1:21:16So you can go in here and this and you can use this even if you're not using Overskill to actually, build your app. If you decide you wanna use Cloud Code or something else, this can still be ran to, like, generate a prop for you for free. So it'll come in here and it does deep research and it kinda looks at different apps like the marketing secrets AI app it found immediately.
1:21:32Right? Uh, some other apps in the industry. It gives, like, ideas for features that are based on other apps, obviously, that have been built on this platform and others.
1:21:40Kinda gives you brainstorms around the target customer. It gives you the business model breakdowns, design inspirations.
1:21:46Um, click funnels obviously came up. Duolingo notion, like, what what kind of direction are we going with the theme and vibe of this app? So, Greg, I don't know what to build.
1:21:54It is you say, I wanna build something based on Russell's thing or whatever and then it pulls in all the research. Exactly. Right?
1:22:00So this is a really cool tool for that. And, um, again, whether you're using overskill or not, you can run this prompt and it'll start building the app just based on the prompt. So it's doing deep research right now.
1:22:09It's literally using Perplexity Deep Deep Research and other AIs using our own database and then pulling back details and then starting the actual build itself. So you can see here, if you wanted to take this prompt to put it in Cloud Code, you can literally take this prompt and put it in Cloud Code.
1:22:23It has all these best practices and details built into it. So super cool. And this is gonna sit here and build.
1:22:28And this is one of the fun things about AI. Right? Well, if the server doesn't restart.
1:22:32But, um, it's gonna probably take like ten to twenty minutes to build an app like this. Right? Like, is going to be an intense build.
1:22:39It's not gonna be something that's just gonna come back immediately. So what I did do is I ran a similar prompt just a little while ago before I came up on stage so you could kinda go right through it and see what happens. This is one that I didn't do a deep research thing on.
1:22:50I just immediately sent the prompt in and you'll see here what comes back is kind of a direction. And again, I I didn't tell it what the app is yet. Like, we can dial this in and and really like dialing around the framework goals and stuff as we were talking about.
1:23:02But I think one of the fun things to do here to unlock you guys is just play with it. Just build anything. Like, throw in the ideas.
1:23:07Be like, here's my thing. I'll show you some fun ideas here in a second too. I started thinking ahead of a little bit.
1:23:13But, uh, so you can see, like, it comes up with a design brief, comes up with a theme for your app, comes up with all these things. And you can see that it started building this app for Russell right here. Um, and, yeah, it came back and it just spit out this app over here in the preview mode.
1:23:25You can kinda see it in mobile mode, in regular mode. Oh, if the page will refresh. Let me see.
1:23:30Looks like the page is stalled out. So, uh, but you can see that one. And then I'm gonna go through a couple more while we're sitting here.
1:23:36Literally, like, I ran the exact same prompt another time. And let's make new versions. Right?
1:23:42Like, completely different angle, completely product idea, completely different app idea. This goes back to that brainstorming phase. Like, the ability for us right now to build 20 apps and then stumble on that one that is actually that's the thing that's super valuable to the customer.
1:23:56That's the idea that's gonna work. It's not just that you can brainstorm, which at GPT these days, you actually can brainstorm by building real apps that are mostly built out. Overskill actually has things like user authentication already built in, email sending already built in, databases already built in.
1:24:12So you don't have to worry about, like, what tech stack do I use to connect my databases? Like, should I use Supabase or something else? Like, these are phrases you'll see in the industry.
1:24:20You actually have all these best practices that we use built in. So all that's right there inside of it. So you can see this app it built out for your expert secrets framework automatically.
1:24:30Comes in here and it's like, alright. Cool. What's your market?
1:24:32Like, here's my market. That's like chapter three of expert secrets. Right?
1:24:35And it pulled that obviously just from your knowledge on the Internet. But if you don't have that, you can upload a document. Like, you can upload that context into Overskill or any other tool for that matter while you're in.
1:24:45Yep. Yep. So you can identify yourself.
1:24:47One second because, uh, yesterday, I did a demo where I showed I did a Napoleon Hill. Like, go find Napoleon Hill's thinking garage, pull 13 things in and whatever.
1:24:55And I showed it and people are like, always they look make it look like that, but it's always way harder than that. It's always gonna be way harder. But, like, this is the prompt talk You wanna see.
1:25:01Yeah. Build an app around Russell Brunson's expert secrets framework. That's That was it.
1:25:05That was
1:25:06Wait. He's a coder. Wait.
1:25:07This one had an error. Hold on. There was one thing I had to do here.
1:25:10Oh, look. There's an AI error. So AI makes mistakes sometimes.
1:25:14Right? Well, overskill catch caught that error. And it go and it gave me a button over here on the right and said, you want me to fix this?
1:25:20And I said, fix it. And it sent that command back, and then it fixed it.
1:25:24That was it. That that two buttons. Now if I wanted if I wanted to change, it'll say I like, this is awesome, but, like, um, expert seekers book is blue.
1:25:31Can we make it look blue instead of this color? Yeah. Absolutely.
1:25:34And down here, you'll also see suggestions that our AI is making because it knows your prompts. It knows the research. It knows everything that's come in.
1:25:41It's like, hey. Here's some other cool things I could build into this product. Right?
1:25:44Expert profile and positioning, uh, sales funnel builder. It might assume that you can do some things that it probably is not gonna do a very good job at.
1:25:51Right? Like so consider the scope of things probably a little bit here and take it more incrementally than trying to do that. So, like, it's trying to do some some drastic things here, but like a content library and templates.
1:26:01That's that's probably a thing that we could add in. So you can do that or you can literally so there's a there's an edit mode. So you mentioned this.
1:26:07So colors, there's something like this. So I can actually go in here and change things like the colors, the details all around this right here or you mentioned blue.
1:26:17So I could actually come up here and just change the color scheme of the entire app. I don't know. Just use like an editor.
1:26:22That's crazy. Yeah. So there's actually an editor type experience built into this as well.
1:26:25So it's gonna build it, um, and hopefully restart it here in just a minute with the update. Um, and then, yeah, you could also literally just tell the AI to do that. So there's two two different versions.
1:26:34There's some hybrid visual editing, and then there's also just the ability to reboot. Um, I will I I I don't wanna get too much into technical stuff on this, but, like, you've got databases. Like, these are databases behind the scenes that you don't really have to worry about the complexity of because our AI built all these things for you.
1:26:49It has things in the info. It has the information about the users of the platform that have access, your app users, your team members. You can do all that stuff right here inside of this too.
1:26:57These are all the things that would take a development team like the six months prior to build out. Yeah. Like you guys, when when we built ClickFunnels, right, you spent what nine months, whatever building out the database structure, then user authentication, and that and all that kind of stuff before you start building like the features on top, whereas all this stuff happens in the background in fifteen minutes of setting it all up, and it designs, and it puts it together, and then again, you can start changing by like change the color, move this, add this feature, change this thing, just keep telling it and it keeps updating updating updating until it's perfect.
1:27:23Absolutely. There it is. It restarted, it rebooted the thing and now you've got this new theme with different fonts and different colors and like different vibes.
1:27:31So you can obviously do that. And you'll see here like in this app, you've got a drop down here. You can see the two pages it built.
1:27:36It built a homepage sales page and it built the actual dashboard of your app. Oh, here's an error. So this is actually cool.
1:27:41So this is the type of thing you might see. Right? Like, if AI made a mistake, you can actually send this button right here to the AI and it'll go fix it.
1:27:49So, like, when we say, like, there's yeah. It actually is kind of that easy these days. The AI is getting better and better.
1:27:54New versions are coming out every day. We're always updating to whatever the best model is on the product like this too. So that's that.
1:28:01Well, that's rebuilding. Let's jump to one of the other examples that I did. So this this is another fun one.
1:28:05I ran this one through exact same starter prompt, ran it through our prompt builder to, like, get more details and ideas from the Internet. I checked a couple boxes and said, like, oh, this idea, that idea. It goes through as you can see here and builds it for a long time.
1:28:19Like, this thing this thing ran for twenty one minutes before it came back with the app. But twenty one minutes later twenty one minutes. Yeah.
1:28:26It literally built the app. So, like, um, I'll actually show try showing this here a little bit too. So if I can change the size of my screen better.
1:28:33There we go. Now I can see more. So you can deploy to production.
1:28:35You have, like, temporary apps or custom domains and kind of stuff. Right? So we can go here, kinda see it as a full page app.
1:28:41Right? So you got this. Log in to start building your movement.
1:28:44I'm already logged in to Overskill. So one of the things we do is, uh, there's Overskill is a platform as well as a marketplace. So users can, like, benefit from Overskill's login system and just click one button to log in if they're logged into the platform already for your app as well.
1:28:58Um, so you can see in here, like This is my new software guys. Check out this my new expert secret software. Boom.
1:29:03I could go back and say, when you buy the expert secrets book, you can get this expert secret software for free. And people would freak out. My conversions with three x on my book sales because now they're getting software to implement the book.
1:29:12Yeah. Legitimately, like, this is, like, really good. This would I mean, you saw it.
1:29:16This was Twenty one minutes later. Like, twenty one minutes and one prompt. And, of course, I can update it.
1:29:21Right? I can go through, change the color scheme, do these updates, uh, make changes all I want. Like, it built an AI story script generator all based on, like, do we wanna build the epiphany bridge story?
1:29:29Do we wanna build the hook story offer? Like, all these things were that easy. So the funnel builder, some of these things like, I let's see if it's actually any good.
1:29:37Like, right, it's gonna outline your pages. There's there's often some things that AI might like half build. So like you might end up like this one I'm thinking this example is probably gonna be half built.
1:29:46Right? Like, it's not finished. So it's like, okay.
1:29:48Well, you know what? Remove the funnel builder. That's not really that valuable here because we have ClickFunnels, obviously.
1:29:53Let's just go ahead and focus on these other two apps. You would just literally say that to the AI, come back ten minutes later, and that's basically the result you have. And, again, we have part of Overskill, at least, is that you have this user authentication stuff built in.
1:30:04So, like, things like dark mode are built in. All these things are just out of the box, like email notification preferences for your users. Like, all these things that, again, took forever to build for ClickFunnels and our other software in the past now are just built in automatically with this tool.
1:30:19So that's super cool. And, uh, I think
1:30:23yeah. So here's another one. Like, I just have a bunch of tabs open here because I was playing with this while you were on stage just a minute ago doing the VIP session.
1:30:29I'm like, let's build some more apps. So real quick, someone said, can you give a step by step walkthrough? That was the step by step walkthrough.
1:30:35He typed in, build an app like Russell Brunson's Expert Secrets. That was it. That was the step.
1:30:40There's only one, and they click the button and it built that. Yep. Like, I think you guys are in your head still over complicating this.
1:30:46These new app builders, that's what they do. Yeah. We're we're gonna do and I'm gonna actually do it on Lovable in just a second.
1:30:51Like, I'm not even like, we're playing with Overskill. I don't want you guys to be like, oh, I have to buy this offer to, like, build apps. Like, you don't.
1:30:57Like, I'm gonna give you other ways to build apps too. I just think that the and the reason why we're building this thing is that I think this is gonna be the best way to do it for a lot of people, because it has so many things built in and these best practices. There are couple of questions we'll ask about Overskill.
1:31:09So a couple of things. Overskill is is a company Todd's building that will be launched at overskill.com, I think, whatever in the future. It's in beta right now.
1:31:16So part of the offer when you guys upgrade the two nine nine seven is you're getting access to overskill
1:31:21and you get as long as you have an active, uh, account, you'll get access. You're not gonna spend this couple $100 a month for it. You have access to it and then obviously there it's like all I have is credit based things, so you gotta pay credits, but you guys will have, access for free for the software as long as you're an active marketing secrets person.
1:31:34Uh, it's in beta right now, and so we'll talk about it here in a minute how you get access to it and stuff like that, but it'll be there. So that's that's what this is. He's showing you the thing he's building that we're building for as a separate company we're gonna be launching in the future.
1:31:44Some of you guys may sign up for in the future and pay a lot of money for, as a marketing secrets AI person you're getting access to you have the app for free as long as you're an active member if you upgrade to the two nine nine seven. Uh, and then you'll be able to build a whole bunch of stuff in here and you're gonna be part of the beta team who's gonna be, uh, banging on this thing to making sure that, uh, that there's no issues and stuff but it's it's insane.
1:32:02Yeah. I'm I'm looking at some of the questions too. Like, should I should I invest a bunch of time and energy into the prompt?
1:32:06And I think like long term, you might find that that's something you wanna do. Right? Like more context.
1:32:10As we said, 500 words of context, like the more you can put into that. But I think right now, for most people, it's like, if you haven't built an app, go put one sentence in. Don't just see the magic.
1:32:20Don't
1:32:21don't get stalled. Right? Like, just go see the magic.
1:32:24And then maybe round two, you put some more time and effort into that prop. But at least play with something and build something. Um, again, I think, like, there there are number number of apps I've built over the past, let's say, that were on it on my phone, in the car, on the way to school, or on the way back from dropping my kids off at school, doing full self driving in my car.
1:32:41Self driving car. I have a self driving car. So it's like, know, whatever.
1:32:44Like, FSD. Right? So I'm full self driving.
1:32:46I'm, like, talking to Telegram. I just send a couple sentences back. It triggers this, builds an app, sends me the link back.
1:32:51And it literally, like, my AI agent often builds on overskill depending on the scope of the project. Right? Like, so if it's a smaller simple app like these micro SaaS apps, boom, we're here.
1:33:00Can I tell you a funny Um,
1:33:02so, uh, we were doing a Voxer, me and Catherine Jones were like, hey, is there any way that Todd could build an app for this thing? And she explained it for like, I don't know, ten, fifteen minutes explaining it.
1:33:12If he did this and did this and did this, all sorts of stuff. So I forwarded the Voxer the message, which is like a walkie talkie app. I forwarded it to Todd.
1:33:19Todd did not listen to the message. He forwarded the walkie talkie and said transcribe this and plug it in, and then, um, and the first question that Catherine asked is like, do you think that could be done by, you know, in a couple months from now? And by the time Todd got to the office, he sent us a link to the app.
1:33:34He's like, I don't if I can get done by by whatever month it was, but, uh, it's done now. What do you think? And, uh, I was like, how did you He's like, I don't even know is this what you guys wanted?
1:33:42I didn't have a chance to listen to the message. I just forwarded it to AI and it just built this this close. We're like, that's exactly what I wanted.
1:33:47It's like, that's the world we all live in right now. If you can sit there and just do an audio like what you want like one app does this and it does this and it does this and when you have someone does this and that blah blah blah blah blah. And like that's all That that's exactly what you should do here.
1:33:59Press the fun button as you call it. Right? The function button with WhisperFlow.
1:34:03We do have a little microphone built in right here too, but WhisperFlow is probably by far Show the mic fast right now. Oh, yeah. Sorry.
1:34:08My screen's like there you go. Little icon right there in the bottom. So you can click that.
1:34:12You can obviously talk to it too, but if you do have WhisperFlow, you can use that. So this was another one. I just thought this was really cool looking.
1:34:17Like, the style, the design was, like, really editorial style. Like, very cool. Again, like, color schemes and stuff are all built in here if I wanted to play with them and and adjust them.
1:34:26I'll make my screen bigger so you can see that. So I could always play with, like, changing that and stuff too right here in this, uh, to give you ideas. But again, you can tell the AI whatever you want.
1:34:35And here's some other ideas for this app, like expert positioning, maybe sales funnel templates. Um, what was that one? Hook library.
1:34:41Right? Like, that would be really cool. Right?
1:34:43Like, a lot of these suggestions, but you may be like, nah. Nah. Nah.
1:34:45Um, and you can also regenerate ideas too. So you can get it to give you like, uh, I don't like those. Generate some new ones.
1:34:50So super cool.
1:34:52Alright. Let's see. Where where do we wanna go from here, Russell?
1:34:54Do we wanna jump in and look at some more examples? Do we wanna build something on like another like Lovable? Or do you Let's do this right now.
1:35:00So a lot of people are asking like, who signed up already? Like like, when do I get overskilled? How's that gonna work?
1:35:04And so two things. Number one, um, I'll have Todd explain that, but we're also gonna show you guys on Lovable because again, if you whatever reason we want you build an app tonight and Overskill
1:35:12I guess that's the first question is when will they get access to Overskill in the the beta version? So Overskill, as you said, it's like it's brand new. We've got 10 people on our team at a time building apps maybe on it And there are 10, uh, 20,000 or something on this.
1:35:25So I don't think realistically, I can actually give everyone access to this at the same time.
1:35:30So I think what we're gonna do is roll out to the people who obviously have committed either their marketing secrets AI users or they're probably the first come first serve on the packages. So if you've gone all in and you've done everything, those will absolutely be the first people to get access to this. Um, and I think we got a bonus for them in a minute.
1:35:45Don't matter. We'll you. Alright.
1:35:46Yeah. Um, so so we're gonna give access. We're gonna slow roll it out, basically, is the short answer.
1:35:50I literally couldn't give you guys access right now because you would probably crash it while I'm trying to do the demo live. So, um, again, we're gonna be working on it and rolling it out. So I think you're probably looking at, uh, a few days after after the this demo, we'll give access to well, we're be rolling it out access.
1:36:05I can't guarantee everyone will get access in that time, but the first people absolutely. Yeah. So every basically, everyone who the two nine nine seven level will get access to it in the next couple days.
1:36:13Uh, but we get we want you guys actually building an app tonight. So what we're gonna do, this is for everybody, we're gonna show you guys how to use Lovable. Lovable is the biggest one out there right now.
1:36:20It's simple, it's easy, uh, it it makes really beautiful things, and so that's what we're gonna have everyone do tonight is the homework assignments. I have Todd, I asked him if you do demo on that so you can actually see it, um, and that way you can do it. That way it doesn't matter if you're signed up, if you're not, if you're free member, whatever it is, you can go do Level.
1:36:35Level is if I'm right, it's free sign up, you get a certain amount of credits, but you may have put an extra $20 or something to to be able to Yeah. You're gonna get a couple prompts for free.
1:36:43So you'll be able to do, like, what we saw here, like, a one shot, like, get it gives a feedback. But to start make changes, you're gonna like, literally, like, who does this? Who, like, demos their competitive products, like, while you're, like, teaching things, you know?
1:36:53Uh, but it's pretty funny. Uh, so, yeah, like, I'll I'll show you guys how it works. Like, basically lovable right here?
1:36:58This is lovable. Like, now I'm sharing lovable screen. You'll see lovable.com or .aiwas.dev, actually.
1:37:03Lovable.dev. Yeah. So all the AI companies have weird dot something.
1:37:07Right? Like, um, so on this one, I'm just gonna run the exact same prompt. I'm gonna show you guys how this works.
1:37:12Again, like, you wanted to see a to z. Like, I'm going to do that here. Lovable's a little bit faster because it doesn't quite go into depth like ours does out of the box.
1:37:20Ours literally is like, I'm building all of it. Databases, logins, all these kind of things. This one likely will, depending on the prompt, will ask you maybe some follow-up questions, which kinda like what we do with the AI prompt builder on the other on Overskill.
1:37:33Um, so I'll least show you guys how this works a little bit. We don't have to answer all these questions, but it's asking me details about it. Right?
1:37:39Because I just gave such a generic prompt. It's trying to build context. It's like, alright.
1:37:42I need some actual context here on what you want. Do want me to do this? Do you want me to do this?
1:37:46Um, so I you you can fill these out. You cannot fill these out. I'm just gonna skip all for right now, so it'll just build whatever it would out of the box.
1:37:52You can see they also make suggestions on on what you might wanna add or or, uh, address here. So, um, it says, alright. Since you didn't tell me, I'm gonna go with a guided workbook because that is most useful and immediately interactive.
1:38:07Very cool. And you'll see that it made a preference, like, for no authentication needed. My that goes back to Overskill has all the authentication and stuff built in, and you'll have to to add some stuff in Lovable.
1:38:16So you'll see that here in a second. Um, so you can see it's trying to design some images, which, you know, may maybe that's good. Maybe it's not.
1:38:22We'll see. Um, I think, like I said, this is gonna take in Overskill, it's up to twenty minutes to build. In this one, I think it's probably close to five to ten.
1:38:30I did do that exact same prompt on Lovable. What was that last night? Um, so here's that exact same prompt on Lovable.
1:38:38Instead of waiting for it, right, I skipped the questions. It came back. It gave me details on what it did here.
1:38:45Um, and then it gave me the preview. Right? So this is exactly what I mean, it may be slightly different because, of course, each time you build the prompt, it's gonna build something different.
1:38:53But this is what LevelBL built after waiting about ten minutes. Right? So we can just jump straight to kinda seeing this as an example here, I think.
1:39:00Um, so it a pretty cool homepage, picked a style, picked this editorial style too, kinda close to what Overskill designed as well. Um, it's got it decided to put your different frameworks in here. Did a webinar builder.
1:39:15Like, that's kind of a cool idea. Right? Let's go slide by slide.
1:39:18Looks like it. Set up the big domino, the origin, epiphany bridge.
1:39:24That's pretty good. Right? That is pretty cool.
1:39:25Yeah. What are my three secrets? What's the stack?
1:39:29Oh, look. Yeah. Stack builder.
1:39:31So, Made a stack builder.
1:39:33Uh-huh. Look at that. We didn't even tell it to do that.
1:39:36He just read my book really quick and Just figured it. That's what we could do. And imagine if you if Todd would have told it something outside of just make something based on expert secrets.
1:39:44If you would have been like, make a stack builder, like, and build that without even giving it any direction, she's like, alright. If you guys are in VIP session today, I talked about like, if you actually tell like, you give if you delegate correctly and give good context and make great stuff, but even crappy context, Yep.
1:39:59This is better than most people's software right now. It's it's kind of neat. So you'll see this one the way, um, so, again, Lovable sometimes adds authentication,
1:40:07sometimes doesn't, sometimes tries to know do a database, sometimes doesn't. What you what you're seeing here is this one did not. It says this is saved locally.
1:40:16So in other words, if I close this and go somewhere else, I've lost all my data. I don't have a login. I don't have a system.
1:40:20That's another reason why I built over skill because there's these best practices for SaaS, which for whatever reason, most of these AI companies that are be building these tools don't, like, enforce those best practices. So that's basically why I'm doing that. But if we wanted to add authentication here and continue through, basically, we need to tell it.
1:40:37We need to say, like, users need to be able to log in and save data.
1:40:44Right? So we're gonna tell it something like that, and then it's gonna go through here and start, uh, figuring out what that process looks like. And it restarted this because this is probably cached from being open already.
1:40:55Um, and while it's doing that, I'm just gonna look back and see if this other one built anything while we were doing that. So this is another I mean, kinda literally, this is how I work. Like, feel like I'm multithreaded way more than I used to.
1:41:04I'm just like, alright. Go back to this tab while we're waiting on that AI. Go back to this tab while we're waiting on that AI.
1:41:08Right? So so I'm going back and forth personally all the time and you can do that as well. You can build be building multiple apps at the same time while you're waiting.
1:41:15How fun is that? Yeah. So here it's telling you that you have to enable something called lovable cloud.
1:41:20So this is their version of a database system. So they basically have some built in databases. You can use other third parties if you tell it to and tell it how to connect and whatnot, which I don't think we're gonna go into the scope of that.
1:41:30But but basically, you can use their built in database system out of the gate too. And it'll try and set it all up.
1:41:36And honestly, you don't have to know what this stuff means. Like, that's the point of these these things these days. Their AI is so good.
1:41:41If you go back in time six months, nine months ago, like, yeah, I was gonna make mistakes. Yeah. You probably needed to review everything it's doing.
1:41:47Yeah. You probably need to do x y and z. But if you've got database backups now, you've got code backups now, the AI makes very little mistakes.
1:41:54So you pretty much can just let it run, uh, especially on an app that's a that's a app that you haven't even launched to users yet. Yeah. So it's configuring the authentication.
1:42:05So cool. So cool. Yeah.
1:42:07While it does that, you wanna look at something else I built? Check this thing out. Yeah.
1:42:11So this is built on overskill.
1:42:13Todd doesn't just build, uh, software. He builds video games.
1:42:17This is a fun one. Click the funnels. Can play it?
1:42:19Yeah. Absolutely. Yeah.
1:42:20Try this. How do I play? I don't know.
1:42:22Try it. I alright. We'll see what happens.
1:42:24Alright. Quick play. Start We have sound.
1:42:26I don't know.
1:42:30Oh, you should Yeah. Okay. Yeah.
1:42:32We're clicking the funnels. Okay.
1:42:35We while you do this, you tell them a story about your daughter's video game you made. Yes. Abs actually, I even opened that one because you were talking about that one.
1:42:41So He told me a story. Didn't know it even possible. Was like, Yeah.
1:42:43So I have, uh, one of my daughters is three years old, and we were at one of her older sister's basketball games, and she she always sees mom playing block blast. And she's like, mom, I wanna play block blast. And she lets her play for two seconds, and block blast is like Tetris kind of, and it fills up.
1:42:57And she errors and loses after, like, ten seconds. Right? And there there are side effects though.
1:43:02Um, and and basically, so she was she was, like, getting frustrated with it. I was like, you know what? Let me try Overskill.
1:43:08So I pull up Overskill on my phone and tell it, hey. Build a game called Ivy's Blockblast that works for a three year old who never gets stuck and always gets to click buttons and have really cool effects happening that are exciting that trigger dopamine.
1:43:22Right? Like, basically. And she literally, like, it it builds the thing.
1:43:25I'll show it to you actually here. Think it's been open. So this is what it comes back with after a bit of a reboot.
1:43:30So it come literally, this is what Overskill built for this. This is, like, talk about different use cases. Like, it I I know this is, a fun, like, thing to joke about, but, like, this is where we're going.
1:43:41Like, the era of, like, personalized software. Like, you can do this.
1:43:45And sure, it costs, I don't know, $10.20 bucks in credits or tokens to actually build a thing, but now she's got this little app where it literally does nothing but you did amazing.
1:43:55You had a magic mushroom. You clicked buttons. Congratulations.
1:43:59And now she's entertained for days. And my older daughter plays it. She's like, what's the point of this?
1:44:03And she's like I'm like, there's not a point. You gotta you gotta break,
1:44:07though.
1:44:08So now she plays this for ten minutes until she's bored with it. Right? Like so, anyway, this is just an example of, like, how crazy it is right now.
1:44:16Oh, I I built you another place. Wrestle. Alright.
1:44:19So you guys can all go to this and play with it too. It's wrestle dash brunson at overskill.app.
1:44:25So yeah. So yeah. Go go ahead.
1:44:27Yeah. Just insert coin. You had a it's it's arcade machine.
1:44:30This was a this was a maybe one or two prompt build as well. Confirm difficulty. I'm a brunson level.
1:44:35Brunson level rookie. I'm a contender. We're going contender.
1:44:39Alright. Oh. So it's, uh, z x and then the arrows.
1:44:43Yeah. This
1:44:45is insane. So I'm the green guy. You could do up to jump.
1:44:51Alright. You're having too much Brunson. So
1:44:54we could build video ah, you can make a video game. So imagine this, you you could, like, make a video game based on expert secrets. They could be they could be using the app, playing the expert secrets video game while they're going through your course and your like, this kinda could be a cool lead magnet too.
1:45:07Right? Like, to be able to be like, oh, you gotta put your email in, obviously, to play with this. Opt in to come play Russell Brunson, then I'll give you my secrets.
1:45:13If you can out wrestle me, get to level two and you'll get you unlock a free trading course. Gamification,
1:45:18as Laura just mentioned. That's actual gamification here. Right?
1:45:21Like Mario Brunson. Oh. Alright.
1:45:24Well, that might have to be the next one we try. Oh, Mario Brunson. I like that idea.
1:45:28Oh my gosh. So, yeah, I I obviously, we're having fun here, but these are all things that, like, Overskill can build. You can probably do similar stuff on a tool like Lovable or v zero.
1:45:36Um, but let's see. Here we go. So here, it's asking you, do I want to I get it got semi stunk stuck on this.
1:45:43It's saying, uh, do I want to enable cloud storage? And I'm saying, yes. Okay.
1:45:47That's fine. Alright. Preview What does cloud storage mean?
1:45:50Go to chief of staff. Like, hey. I'm on level.
1:45:52What does cloud storage mean? He'll tell you. It'll absolutely tell you what that means.
1:45:55And, I mean, level will too, but it's gonna obviously take credits to do that too. So what it added effectively is this sign in button that they would have on account for. Right?
1:46:02So now we can actually go in and create an account. I got too many things that you guys are So yeah.
1:46:10Now now I've got it in here where it's actually gonna say progress, hopefully. And again, a lot of a lot of app dev right now comes back to like QA, quality assurance. Right?
1:46:18Like AI did a thing. Like, you don't have to be the cog in the wheel to do the coding, but you do have to be on the ends. As you've talked about this morning, like the ten eighty ten.
1:46:26It's like, you gotta come back and actually be like, did AI accomplish the goal? If not, go back to the beginning 10%.
1:46:33Make sure you actually clarified clearly what you actually are trying to accomplish, your goals, how you want it to work. Are you trying to collect leads? Are you trying to make money on the product?
1:46:41Are you trying to just enhance the value as of a bonus of something else you sold? Of course you sold. And and, like, if you give that kind of context to the AI early on, it's very, very much more likely to produce a result that you're gonna be able to be happy actually using when that 80% in the middle for sure.
1:46:57Yeah. It's the exact same concept here. So on this one now, I've got the ability to actually go through and write this, save the results, hit next, and, yeah, go through the whole thing.
1:47:07So, like, that that's, like, literally how easy it is to build an app right now. I like, we can overcomplicate it with showing you guys how to use Claude code, which is more complex if you're doing crazy back end systems, if you're running back end workflows. Like, there's different tools we use, like, uh, TriggerDev and Vercel for hosting often and Supabase.
1:47:24Like, these are all tools that we're gonna teach you, I think, in the advanced training. Um, but it's not necessary for a lot of these micro SaaS apps.
1:47:32They're it's just overkill. And a lot of people spend a lot of time focused on those things. And and even, like, there there's some, like, cost discussions too.
1:47:39Right? Like, the tokens versus, like, oh, well, Claude code, I can do so much with, this $200 a month subscription. Well, yes.
1:47:46And Claude is subsidizing that. They're giving about 10 times more tokens for that price point. So they are subsidizing that.
1:47:51But do you even need that? Right? Like, if you're building a micro SaaS app, you saw that effectively we built something in one prompt.
1:47:58Like, that was maybe $5 in tokens or something to build one of these apps that you're looking at right now. So once you've actually built that app and made a couple changes, you may not need to have that $200 month subscription or maybe you do. Right?
1:48:09Like, if it's a more complex product, if you've got dev team members that you're handing it off to, if you're in a larger organization, like, can still build on a tool like this, um, and and still hand off. Right?
1:48:20So you've still got the ability to send over to GitHub as it's called. Like, uh, for you guys that aren't familiar with that, that's usually where people where developers store their code. So, like, the actual source code keeps up with version updates, all these kind of things.
1:48:31You can hand this thing off that you built in Lovable to a developer and have them continue running with it as well. So it as as you know, like, when we've done stuff in the past, it really does help to have you almost like write the sales page first.
1:48:44You're like you're like, I'm gonna write the sales page. This is what I want to offer people and then hand that off to me and the developers and the team and then we go off and we're like, alright, how do we accomplish actually building something that Russell wants to promise? Right?
1:48:57Like, and then, yeah, we reverse engineer it from that perspective. Yeah. So cool.
1:49:01So think about that guys like, again, the the homework we guys in today is actually going into level and creating something. It could be a video game, could be an app, could be whatever.
1:49:08Uh, you saw like the most simple prompt will give you a basic result, but the more you think through it and create something really good, and then you can iterate on it, keep changing, tweaking. And a lot of people are people are like, can I just do it over skill tonight?
1:49:19Like tonight you can't, but in a couple days you'll be able to, but tonight just just do it here. He's gonna it's gonna be testing spend $10.15 bucks and create something, and then worst case scenario, you you can, like he said, put push the GitHub, should I do it?
1:49:31And then you can start building it. You can edit in Cloud Code or in OverSkill or in different places, but just for right now, like, go and just just try it once. We just want you to see what because like what's possible and what can actually happen.
1:49:43Um, and when you do that, it's gonna unlock everything for you. You have this like it'll be an identity shift you're like, can actually I'm a I'm a developer, I can actually do this. This is actually something that's humanly possible.
1:49:52And there's no way you can break it. There's nothing wrong like that's what's so fun about this is go sign up, do the thing, go through it once, um, tonight. And like I said, for everyone who's upgraded to, um, uh, to the $2.09 $9.07, if when you go on a s6challenge.com/join, we're gonna be giving you guys access to OverSkill next couple days here.
1:50:08Again, just a couple more things to make it so you guys can log in and do it. The biggest advantage of OverSkill, like Todd says, it does all the back end dev stuff that is kind of hard, it's like user management and billing and all those kind of things, right, that are the harder part. They're built at Overskill.
1:50:20That's why that's one of the big reasons we want make it so simple for all of you guys as members, and there's a lot of other cool things Tops building into. He's building in a marketplace so that there's discoverability, people can find it.
1:50:29There's a lot of other cool things happening inside Overskill, and everyone who's part of this beta group will be working with you implementing those things, helping you along the way, but for tonight, we just want you guys to go create something. Just go do it.
1:50:40Like go literally create one thing and you see it, and then tomorrow, I want you guys bringing it back and showing it off. Like dropping in the comments, here's a link to my thing, here's link to my here's my video game MMA, here's this, here's this, here's and like just showing like what's actually possible today.
1:50:53Um, because again, for me, like, fought AI for like a year and a half before I finally did something amazing in it and now like, I never wanna do anything else besides this now. And like, same thing for you guys. After your hands dirty and lovable, you're like, okay, this is cool.
1:51:03I can actually do stuff now. Yeah. Absolutely.
1:51:05I see. I'm trying to keep up with some of the questions that are coming through as they're coming through. Like, yes, Overskill has Claude code behind it.
1:51:11Right? Like, we're using the cutting edge, uh, Claude model. So it's the same type thing.
1:51:15It's, again, we built frameworks on top of that. Like, Google has an AI that can build a landing page, for free if you have a membership to that too. But it's again, it's like the prototype of the app.
1:51:24Where's your database hosted? Where are you hosting this thing long term? Do you have user authentication?
1:51:28How are you managing user authentication? How are you managing the app roles and permissions? All those things that you actually do have to build out, those are the things that Overskill takes care of for you, like, out of the box.
1:51:39And it's using the same AI models. It's just a matter of, like, do you wanna pay Google and figure it out yourself? Do you wanna use your free version of Claude and then figure out all the back end stuff yourself?
1:51:48Like, there are ways to do that. But personally, I think a lot of the times your time is gonna be worth more than that $20. Right?
1:51:54Like, that you're gonna spend just to have someone else it for you. And I'm even like I mean, we're promoting Lovable here as well. Lovable has the exact same capabilities when it comes to, like, having the database.
1:52:02You saw the user authentication. Like, we were able to roll that out pretty quickly. Yes.
1:52:07There are other things out there that exist. But, again, you've gotta weigh your time risk reward.
1:52:13Like like, do you wanna spend all day learning and trying to keep up with whatever the free thing is and then how to make that free thing work and then maintaining it long term and doing all these kind of things? Or do you wanna like go in with one of these products that already exist and just be like, hey, you guys maintain it.
1:52:24You guys figure out how to keep this thing scaling and and whatnot. There's other questions about billing and like how do you build customers like Stripe integrations, payment integrations, like all those things are possible in both Overskill and Lovable. So you have those kind of things built in as well.
1:52:37You can always also just embed Stripe payments or Click ClickFunnels as a payment like that's what we do with marketing secrets AI. ClickFunnels does the payment handling, sends a notification to the app, tells it to upgrade and pays people and then back and forth with cancellations and billing and all that. All that stuff can be wired in.
1:52:51But again, that's why overskill exists to try and make all of that irrelevant. I just want you guys to be able to come in, talk to the AI, and all the little magic things that we're talking about as as these edge case concerns are just handled.
1:53:04Uh, but if you are building something in in Claude code and you're building these things from the ground up yourself and you're trying to figure that out if using, you know, Claude AI design and then trying to turn that into something with Claude code, which is a really cool tool too. I could there's so many tools that we we could spend all day demoing AI tools to build things with.
1:53:18It was hard to to settle on one. Right? But Lovable is definitely easy.
1:53:22So I think that's one of the ones to start with. But you can take your designs from Claude AI design and then you can push that over to Claude code and then Claude code can build the thing. And then it's gonna say, hey, where do you wanna host this?
1:53:31And where do you wanna do the database? And where do you wanna do this? And how do I integrate it with this other thing?
1:53:35And you've got to figure out all those things. We're gonna help you guys through that in the program. Yeah.
1:53:38That'd a big part. Uh, those those, uh, five AI deep dive sprints.
1:53:42Uh, again, those aren't just like an hour long session, like those like a full day of us getting on facilitated, walking you through step by step, you know, getting everything done. Uh, so that way when you're done with that day, the entire thing is is finished and you'll be able to keep running and iterating on it on top of it.
1:53:56So, yes. It is over skill,
1:54:00not over kill. Um, yes. So s k I l l.
1:54:05Um, yes. That that's correct. That's awesome.
1:54:07Okay.
1:54:07Can we give everyone a really cool bonus that I think will be awesome? Kat, you guys are cool with that?
1:54:12Alright. Let's throw back up the slides here and I'll show you guys. So this is yeah.
1:54:16Todd this morning was like, because I was like, everyone's gonna be freaking out, they want access over skill. What does that look like? How does it work?
1:54:22And again, any of you guys who have ever been like in the beta version of software. Right? If we just opened it, everyone logged in and started using it, it's good.
1:54:30It works really good for for 10 people when you put a thousand people on it, it's different. Like you have to shift the data, a lot of stuff with it. Right?
1:54:37So like we can't give access to everyone, but who can we give access to? People we give access to are those who are in the in the challenge who who upgraded. Right?
1:54:43Once again, you upgrade to a iseekerschallenge.com slash join, uh, you'll get access and that will give you guys access to it here in a couple days. Uh, we've just got a couple more things getting set up, but on top of that is we want you guys help actually developing this tool.
1:54:56Okay? And if you heard of beta testing before, it means you're coming to your testing with us and your job and your goal is to find the mistakes, the things that aren't working, stuff like that. In the past beta groups were cool, where you get feedback and then over the next you know, four or five months, they've tried to add the things and tweak things.
1:55:11But what's really cool is that Todd's building all stuff through AI, and so like he literally is talking on Telegram to his AI bot to like, I've fixed the thing. Here's a bug, here's a mistake. I got him in a bunch of different chats with Todd, it's one the most fascinating cool thing in world where Todd's talking to his his chief of staff, his EA, uh, and he's like, hey, here's a mistake, fix this.
1:55:28Or someone else support a customer submit a customer support ticket, his AI will go, uh, test the reads the support ticket, goes and finds the error inside of this the code, rewrites the code, updates the fix, and then message the person back, hey, we just fixed it. It's the coolest thing in the world. And so, uh, I was talking about that, I was like, wouldn't it be cool if everyone in beta group could kind of get a little bit of a glimpse of that?
1:55:49Uh, and how many you guys would like that? To like be in the beta group, have a chance to be together in on Telegram and actually like see Todd fixing things, give you your feedback and like get like yeah, everyone you guys are all freaking out. So this is our secret bonus that we put together today.
1:56:01Uh, Todd's a little nervous about this but luckily he said yes, and then we got slide design, so that always has to happen. So everyone who's part of this beta group with us, k? Everyone who signed up at a isecretchallenge.com slash join, you guys will be in beta group, we'll give you access in a couple days to the to the tool.
1:56:15Along with that, we're gonna give you access to this telegram group. K? In this telegram group is me and Todd, like we're in there, so it's a small beta group of us, and you guys who are users, and then we'll release access to it, you start using it, and then when you find issues, they come up and they're they definitely will.
1:56:28It's a beta test. Right? You're like, I tried this and broke, or I tried this and the thing didn't work.
1:56:32Right? You know, we got 22 steps into it, this part didn't work. You let us know, and then in real time you'll see us fixing it.
1:56:37And you have a chance to see it's the coolest thing in the world to watch how Todd actually works, uh, to see the whole process. And so you'll be in there with me, Todd, the developers, tweaking things, adding features, tell us your wish list, give us your dreams, and we'll be able to code those things in real time, which is insane.
1:56:51That alone is worth more than the $2,997, uh, to be able to a chance to really, uh, dictate the direction of this tool as we're building it, um, and it's gonna be amazing. So how many guys are freaking out a little bit right now?
1:57:02If you are freaking out say, I'm freaking out. Cool. So this is the this is the bonus routing.
1:57:08This is not a forever bonus. This is I call these
1:57:11exploding bonuses where they disappear. So if you've already signed up this point, you are in the telegram group and the beta access with everybody and you'll be getting this next couple days. If you haven't yet, got you a window time.
1:57:21I think the window's till tonight midnight. Right? That's what I heard.
1:57:23Yeah. People are like, I'm a I'm a little confused. I wait.
1:57:26Is this a real thing? Like, yes. We like, this is like the only people that have a communication channel with you are like inner circle people that are paying 50 plus per year.
1:57:34Right? Like and now all of a sudden, we're giving access to I mean, like, we're gonna see how it goes. Right?
1:57:38Like, that's why this I think it's gotta be, like, a limited group Yeah. Fast mover bonus. It's we'll see how it goes, and we're gonna have, uh, what the first ones of you guys that are in there interacting with us and and helping us figure out what, uh, the future of Overskill looks like and how we can how we can make it more more valuable and better for you guys.
1:57:53Uh, Yeah. It's gonna be exciting. You're gonna love it.
1:57:55I'm excited because like this is the for me, it's the future of Robby building all this kind of stuff. Like most of my apps we built in here and it's gonna be really really cool. So, uh, again, that is a bonus.
1:58:03This is the disappearing bonus, which means everyone will sign up at this point. You'll be plugged into the to the live beta with, uh, Telegram.
1:58:08Uh, after midnight tonight, you'll still be in the beta, but you won't get access to the Telegram group, and so this is something like to get you to move. If you're like, okay, I I saw the software today, maybe it's still a little confusing. I understand all the pieces, but I I see the vision.
1:58:20I wanna be a part of this. I wanna be doing these things. Uh, again, if you already signed up, you're good to go.
1:58:24If you haven't yet, you gotta sign up before midnight tonight, a ickashchallenge.com/ join to be part of telegram group, which would be awesome. Okay?
1:58:30But regardless, you guys' homework tonight is to go to Level and build something. Okay. Real quick, I'm gonna recap the the offer stack because I wanna make sure you know everything, uh, that you're getting just kind of we keep adding the the value keeps getting bigger and bigger.
1:58:40Um, number one is the is the AI powered product launch. These are the five virtual events we're gonna be doing, uh, over the next two months or so. They're gonna be building these things.
1:58:48I think event number three is the software development one, I believe. Maybe it's four. Anyway, whatever it was, but there's the full day where we're going through and like we'll get everything structured for you guys and it's going through and building everything out.
1:58:58So if you're like, I I love this, but I need more hand holding, cool. We're gonna be giving you hand holding, do not stress, do not worry. You still gotta test it out tonight.
1:59:04Just want you guys building something lovable tonight. K? So the AI powered, uh, product launch, those are the five live events.
1:59:10The Overskill App Creator. K? Again, 're you just getting beta access to this as part of this, and then it was signed before midnight to have access to the telegram group with me and Todd, which is priceless.
1:59:19You used to go all the the AI, uh, person marketing apps we talked about yesterday, and never left behind with Todd and I. You had a decade consulting app, you get the lost secrets books, you get the course library, the two CCX shadow seek, the VSL animation divide, everything else there. But the coolest ones we've added is obviously, with the beta is getting the telegram group with Todd, which is gonna be insane.
1:59:36If you haven't signed up yet, now is the time. To aisecretchallenge.com/join, which I think most of guys have had a chance to do that.
1:59:42Okay. Biggest thing I wanted to make sure you guys know right right now is how to go to level. So what is it again?
1:59:47I wanna make sure. Yep. Absolutely.
1:59:49Like we're just gonna go Oh,
1:59:52yeah. That's a good point. The sales page so they know they're in the right spot.
1:59:55I guarantee there's some people who are who are being sneaky and k. We pulled Alright. There we go.
1:59:59That's a
2:00:00Incognito window brand new, this is what you're gonna see. Yes. So go lovable dot dev, l o v a b l e dot dev.
2:00:07Everyone go spam the comments with that lovable dot so it's not there's no e in lovable, l o v a b l e.dev. That's where you're gonna go. You're basically, you're gonna create an account, you just go tell the software to do and then they'll make you create an account during the process and just build something cool.
2:00:21It could be a video game, could be it could be a a take a chapter of your book and do it. Take it take to DePonte Hills Think and Grow, it's it's in the public domain. Go create a Think and Grow Rich app.
2:00:30Go and create something where like, whatever it is like, just pick something and create something just so you can say, and you can show your spouse tonight or your kids tonight or something like, look what dad did, look what mom did, look what so and so, like, I just did this, guys. I built a video game for you. I'm the coolest dad in the world, whatever it is, just to do it.
2:00:47Bring a link tomorrow so we can show it off and show everybody, we're gonna have everyone span the chats tomorrow, and like what all the things are. Yes, you can build calculators, you can build calculators, you can do like anything you can think of, you can just do something, just have some fun, just dream for a little bit, and just be what we if you could build anything, what would you build and then try it and just see what it comes out with.
2:01:03And have some fun with it, you guys. I think you'll you'll enjoy the process. Yeah.
2:01:07Absolutely.
2:01:08No. That's it. Like, go play with it.
2:01:09That's the step for now. Like, we we can talk more about details and all the other tools and all that and we will go into tons of depth of that in the actual training and details but this is what you need right now for sure. Very cool.
2:01:19Okay. Alright.
2:01:21Throw my slides back if we can real quick. I'm gonna walk through a couple of things. You guys are now basically developers.
2:01:27Throw apps back up. Yeah. There we go.
2:01:29Okay. So this week's been fun. You guys enjoyed this week so far?
2:01:32It's been fun for me. Um, okay. Number one, day number one we talked about 7 figure shortcut.
2:01:36We showed you guys how to get AI to create stuff that actually converts with your voice. Day two, talked about the billion dollar breakthrough, is the weaving of information and software into your own super apps. K?
2:01:45And luckily, Josh Latam here today to kinda show you guys actual practical application of doing it in real time, so you saw that this actually works. This is the billion dollar breakthrough. Okay?
2:01:53Yesterday, we spent time walking through how to replace your marketing team with all the marketing apps, and today we showed you guys the basics of how to create your own software machine. Okay? And, um, again, it's almost too simple.
2:02:03Gave some earlier, show us the step by step, like step one, go to lovable.dev. Step two, ask it a question. There's a step by step.
2:02:10So that was it, like it's really that simple. Like I want you guys doing it, so go and do that. Again, we're gonna go deeper when we go in the deep dives with everybody in the live trainings, but we want you guys just to get like just do it and see it.
2:02:22The game plan tomorrow is you guys know, now that you have these skills, like you've got the skill to like actually get AI to create cool stuff. Okay? You've got the skill of like doing all these marketing things inside of AI.
2:02:32You've got the skill of you could go build an app for a company. You could literally walk down the street, walk to your local restaurant, and be like, hey, you want an app where every time someone comes in, there's a digital punch card.
2:02:41They go they create an account and digital punch card, and then after they they create an account, put the email address in, and then we're gonna send them a daily Seinfeld email every single day until they come back. We're building a soap opera. You could build an app like that for the local Subway franchise.
2:02:54Literally come in, it's gonna be the sub of the month app, and someone creates an account. Every time they get 10 subs, get a free sub, and then but that create an account puts email address in, then you put a soap opera sequence in there that that helps to build a relationship with the subway owner, and then you do daily sign filtering, charge them a $500 a month, send out daily emails form, and you can build that with those skill sets you have today, even if you didn't upgrade.
2:03:15Do you have all the skill sets? Literally right now you could do that with your trial to marketingsecrets.ai and with using Level, like that you could do it tonight.
2:03:23Okay? And so those kind of side hustle we're gonna show you guys tomorrow start making some money with this because you guys have so many skills, you're already ahead of 99.99% of the entire human population, what you learn for free during this challenge, and so we're gonna show you guys some side hustles tomorrow, start making some money with it, and it's gonna be amazing.
2:03:38Again, those of you guys who've enjoyed this week, you're like this is amazing, I wanna go deep on this. That's what the the next thing is. Right?
2:03:44A iseekerschallenge.com/join. This is where you get the five day five virtual one day events over the next couple months. We'll be going through deep by deep, step by step into all these things, installing them, integrating all the stuff we can't do on a ninety minute day a day challenge.
2:03:57Right? But we can do during full day virtual events to help you integrate all the things for yourself.
2:04:03But then again, you still have access to all the tools and it's it's really, really cool. So that's kind of what's what's happening here. I'm gonna show you guys the screenshot one more time.
2:04:11These are all the bonuses we give you guys so far, which again, the all in one marketing apps that is continually growing and developing, the five AI product launch live virtual facilitated events, you get overskilled beta access, and those guys you can sign up tonight, you also get to be in the telegram group with me and Todd working with AI to build this thing out to the greatest product in the world.
2:04:29You already saw how cool it is, People saw yours and they actually liked it more than Lovable. I could see that in the comments, like, we just wanna use Overseal, like, cool. Make sure you upgrade it and you'll get that in the next couple days, which would be amazing.
2:04:39You get the never left behind stuff, so all the stuff that Todd's learning in real time, learn in real time, we'll be sharing those things with you guys. You deck in a day, so you do have strategy questions about this stuff, can go ask the Russell AI stuff, and I'll give you guys the the the live coaching.
2:04:52You access the entire Russell Brunson course library, everything pretty much I've ever created in the in my career's in there, and you can ask your chief of staff, it'll go find you the perfect training, pull it out, give it to you in real time. You have lost secrets books, and you get the two CCX shadow seats come and meet your new peer group and plug into them as well.
2:05:07Plus you get the VSL animation deep dive, learn how to animate these things. This is how we go deep on this. We've had a chance to go pretty deep in the last five days.
2:05:13I heard a lot of you guys talking about how day number one you learn more than a lot of people's paid AI courses, so we've already gone deep, but for those guys who like you understand this is the future, this is where we're gonna go, and you really wanna master stuff at a deep level, again, in with us, go through the live training a iseekerschallenge.com/join.
2:05:30It's gonna be amazing. And then for you guys who did want to upgrade to the two day event, we're basically fly to Boise for two days, sit in this room with me, with our developer, everyone will help you plug these things in, get your software built out, get it launched, get your VSLs on. Like the goal of that two day event in fact, if you watch the upsell video, kind of walk through this.
2:05:46Day number one is all about taking basically the the structure of the software similar to the marketing secrets app and building it out, getting a spot where you can literally go in and just start talking to start building your own micro apps. Okay?
2:05:58Just like this. So it'll look like this where you've got, here's your, you know, you got my one to many email, my one to many VSLs, my like all the stuff that you'll be able to do the same thing with your framework. So we're gonna get the structure, plug it in, and show you guys, get it all connected so you can go and just start building mini apps and keep making your software better and better.
2:06:12That's what's happening in day number one of that of that live event, and the day number two of the live event is we're gonna be building out at least one of your VSLs and then a whole bunch of the marketing assets and everything, these things are just done. For those of guys who that option is a good fit for you, again, we're selling those tickets for $35,000 when this event is over, but for anybody who did go to a isecretchallenge.com slash join, um, and you upgraded for 3,000, we're giving you tickets at a $20,000 discount, so it's $15,000 per seat, and then we're gonna apply the $3,000 you paid into that.
2:06:38So basically, it's just $12,000 if you already signed up to get a ticket to there. And so if you're already a member, you didn't take that upgrade because you didn't understand it, you can go take that upgrade.
2:06:47We're not sold out yet. We probably will buy it in there today because there's only a few seats left, but if you go into your members area, click on the was it platinum tab? Click on the AI secrets live event, and then it'll take you the page to up to, um, to go and and get your ticket at the discount.
2:07:00Um, and then again, if you haven't done it yet, uh, when you do sign up for aisecretschallenge.com, it's the upsell, there's a video there that'll kinda explain what it is, and that's kinda game plan. So this is my thought right now.
2:07:10What we're gonna do is we're gonna take a break for anyone to get signed up for me and Todd to go eat some lunch really quick, and we're gonna come back, and then we got q and a with Todd and McCall. Maybe I'll make McCall and Todd, and I'll take a nap and relax. But this is like, well, I guess a lot of technical questions you wanted to ask, so Todd's gonna be here for some q and a as well, and it's gonna be awesome.
2:07:26So we're taking about a twenty minute break, so we can go eat really quick. That sounds good. During the twenty minute break, I'm just gonna show you guys the video about the two day event.
2:07:33So if you have any questions, maybe we'll explain it better than I just did. So we'll show you the video, explain the two day event, and then again, regardless, go get signed up, come join us on this journey together, and we'll be back in twenty minutes to do some q and a with Todd.
2:07:44So bring your questions, it's gonna be fun, and I will see you guys here in twenty minutes. Thanks everybody. Awesome.
2:07:48Hey, this is Russell, and first off, I wanna say congratulations. You just locked in your access to the marketingsecrets.ai, and that is a huge deal.
2:07:55I am so excited to have you guys inside. You got the software, you got all the bonuses, you got the team accounts, everything I promised you during the challenge is all yours, and it's coming to you, and you are going to love it. But before you finish checking out, and I take you to the members area, I wanna tell you about one more thing, and I don't usually do this.
2:08:09In fact, I almost didn't even wanna put this out here because the next thing I'm about to tell you about is literally the most insane offer that I've done in my entire career. I mean that. I'm not just saying that this time.
2:08:18Okay? So you cool if I were delivered for a second? If so, okay.
2:08:21Let's jump right into this. So here's the thing I want to confess to you. I'm gonna be totally real with you about why this offer even exists.
2:08:27Right now, like literally right now, this week, we have billion dollar software companies who are paying us $250,000 a day to fly out and consult with them. DC backed companies with tons of funding, tons of engineering, horsepower, and they can't figure out how to sell their software.
2:08:40They can't get people to stick. They've got these beautiful products, they spend tens of millions of dollars coding, and nobody's buying them. Or if they do buy them, they churn out in thirty days.
2:08:48They're And coming to me writing us checks for $250,000 for a single day consulting asking the exact same question. How did you build ClickFunnels to a billion dollars without any funding, and how do we do it?
2:08:59And what I tell them is the same thing I told you during the challenge. I told you all week about the billion dollar breakthrough. Okay?
2:09:04It's combining your software with your frameworks, and that's it. That's the whole secret. Pure software companies are struggling right now because AI is commoditizing everything.
2:09:13You build a feature, it gets cloned in a week. And then pure info product companies are struggling right now because nobody wants to buy another course when they can literally just ask AI and get their questions answered for free. And if you're honest, your customers don't even finish the courses you've already sold to them.
2:09:26The people making real money right now, the ones actually winning in this AI shift are the ones fusing two things together. Software with their frameworks baked inside. Info products delivered through a tool that actually executes the framework for the customers.
2:09:39That's the billion dollar breakthrough. That's what built ClickFunnels. That's what marketingsecrets.ai is for me, and that's what I revealed during the challenge.
2:09:46Now here's the problem though. I've been talking about this privately for a long time, and almost nobody actually does it. I've got friends, people who you would know, who've heard me say this a 100 times.
2:09:55They go home, they get excited, they start to build their own software with their own frameworks inside, and like six months later, they come back to me and it's not working. The software came out clunky, maybe the offer was wrong, the marketing isn't connecting the software to the frameworks, and they spent a bunch of time and money, and they're further behind now than when they started.
2:10:10And I've been watching this happen for years. I watch people try, I watch people get stuck, and then I watch people give up. And I keep thinking to myself, man, if I could just sit down with them for two days, I could get them unstuck.
2:10:19I could actually install this thing for them. Not teach them theory, but install it. Because strategy isn't the problem.
2:10:25You already know the strategy. I taught you this week. The problem is the execution, and the execution is where everybody dies.
2:10:31So here's what I decided to do. I've never done this before, and I'm probably not gonna do it again, and I wanna be real with you. This takes me completely out of my company for two days, and so that's why we don't wanna do this very often.
2:10:40But for this one launch, we're hosting a two day implementation event at our headquarters in Boise, Idaho. It's called the your secrets dot a I. It happens here inside of this exact room.
2:10:49K? It is capped out at 40 seats, and it's going to sell out. But here's what's gonna happen during those two days.
2:10:54On day number one, the entire day, nothing else, we're gonna be setting up what I call yoursecrets.ai. K? And here's what that means.
2:11:01Marketing secrets.ai is a software that I sell with my frameworks inside. Right?
2:11:05Perfect Webinar, soap opera emails, dream 100. Yoursecrets.ai is the same software, same platform that's making us money right now, except that your frameworks are inside.
2:11:15Your methodology, your proprietary stuff. When your customers use it, it's your frameworks getting executed for them. And here's what that means for you.
2:11:21The products you're already selling right now, your courses, your coaching, your methodology, this is what makes them sell more without having to add anything. You plug the frameworks you're already selling into software that actually delivers them for your customers, and that makes your product stickier.
2:11:35It adds recurring revenue to your business without you having to create a new membership from scratch just like we are. And what's cool about this is you're not starting from zero. Most people try to build the software for their business or starting with a blank page, iterating for years to figure out what their customers actually want.
2:11:48We already did all that. We spent years and a lot of money figuring out exactly how this kind of software needs to work to actually sell. So you're not building something from scratch.
2:11:56You're starting from a proven working version, and then plugging your expertise into it. When I say proven, I mean proven. The secrets dot AI software, the one you're getting is five times more effective at converting trials into recurring revenue than any other software we've tested in our own business.
2:12:10That's the template you're plugging your frameworks into. Now by the end of day number one, you're not gonna go home with the blueprint, you're gonna go home with your software built, and your frameworks loaded, and your first apps working. Now if you show up with your material ready, it'll be sellable by the time you leave the room on day number one.
2:12:26The whole magic of this is it's not theory. You're walking out with a finished, installed, implemented piece of software that's yours with your frameworks all weaved in. Day number two, the entire day is installing the marketing machine to sell it.
2:12:38Because here's the thing, I told you the software loan is enough. The frameworks loan are enough. The magic is the fusion plus the marketing that connects them.
2:12:45This is the part that the billion dollar software companies are paying me $250,000 a day for right now. This is not beginner stuff.
2:12:51This is how we structure the entire funnel. How we think about ad spend and retention. How the software uses ties into the upsell flow.
2:12:57How we built marketingsecrets.ai. The whole marketing machine to put over 7 figures of annual recurring revenue on the books in the last seven days alone from this one challenge. Okay.
2:13:07We're gonna walk you through all of The funnels, the VSLs, the emails, the ad creative. We're gonna rebuild the same exact machine that we used to sell you this week, but rebuild it around your business, your voice, your offer, and your new software. And because AI can write stuff in seconds now, by the end of day number two, your VSL will be written, your email sequences will be done, your funnel will be live, and your first customer is possible the very next morning.
2:13:30That's the event. That's what we're doing. Now let me tell you everything you're getting when you lock in your seat.
2:13:34Number one, obviously, you get the two days here in Boise, Idaho at ClickFunnels headquarters. Me, my team, and 40 business owners in the room together building live. Again, this is not a watch wrestle on stage a thon.
2:13:44Okay? We are not lecturing you. We are building this thing alongside you.
2:13:47My lead AI vibe coders will be in the room with you, actually helping you implement. K? They're gonna be in the room with their hands on with you.
2:13:53Okay? Number two, you're gonna get the foundational infrastructure to my marketing secrets dot a I. K?
2:13:58This normally would take a team of engineers six to twelve months to build, because you got the member management, the billing, the team accounts, of it. But it's yours, and you're gonna build your software on top of it. That alone, if you were to build it from scratch, is hundreds of thousands of dollars in a half of your engineering time.
2:14:12K? We're just gonna hand it to Number three, because this event is gonna be way more powerful if you show up prepared, I'm adding a virtual prep day. Now, I originally wasn't gonna do this because I wanted to be just two days at headquarters, but my team told me, I think they're probably right, is that people who win the most of these kind of events are the ones who showed up prepared with their frameworks already flushed out, and ready to install inside the software.
2:14:32So what we're gonna do is a virtual prep day before the in person event, where we walk you through exactly how to organize your frameworks, your methodology, and your course material. So when you show up at headquarters, you're not wasting day one figuring out what you're gonna build. You already know that, and you're just gonna install it.
2:14:44K? And for that virtual prep day, your whole team can come and watch virtually with unlimited seating. K?
2:14:50So bring everybody, your coaches, your assistants, your co founders, it doesn't matter because the more of your team is prepared, the faster you'll be able to implement when you get home. Number four, and I almost can't believe I'm doing this, um, but you're gonna get what I call a shadow seat to my inner circle. Okay?
2:15:03Now this is crazy. Let me explain. My inner circle is my $50,000 a year mastermind.
2:15:06Okay? We meet four times a year in person, and right now there's a waiting list to get in. People can't even buy their way in right now.
2:15:11It's that exclusive. K? It's the highest level entrepreneurs I coach.
2:15:15People doing a million to $10,000,000 or more in their business every single year. We get together and we mastermind together four times a year. Now here's the thing about inner circle that nobody understands until they're actually in the room.
2:15:24The reason why people pay $50,000 a year to be there is not to learn from me. Okay? They didn't get that from me from my books, from my podcast, from my coaching programs.
2:15:31The reason why I pay 50 k is for the room itself. It's the person sitting next to a dinner who solves the problem you've been stuck with for eight months in a five minute conversation. Okay?
2:15:40It's the joint venture that comes together because you happen to get seated next to the right person. It's the network. That's what the $50,000 is for.
2:15:47And I'm gonna give you a shadow see. You can come to one inner circle event as part of this. K?
2:15:51You come and you sit in the room. You go to the dinners. You meet with everyone.
2:15:54You network with the most elite entrepreneurs that I know. And here's the evil motivation I'm gonna give you. K?
2:15:58I'm gonna be completely real with this. If you love it, I'm pretty sure you will, you're gonna wanna raise your hand and say, Russell, how can I get inside the inner circle for real? And at that point, if you're a good fit, you have a chance to skip the waiting list.
2:16:08Okay? This is the secret backdoor to the inner circle. It doesn't exist in any other way.
2:16:13There's no other way to buy your way in right now. This is it. So let me tell you what this cost.
2:16:16Okay? And right now, honestly, the only other way to work with me is through my masterminds, and those run anywhere from $50,000 a year for inner circle, up to $250,000 a year for Atlas.
2:16:25And that's just kind of the going rate for access to me at this point. Okay? It just kinda is what it is.
2:16:28But yoursecrets.ai is something different. Like this isn't a mastermind.
2:16:32This isn't an ongoing coaching program. This is the one of a kind format that I don't run anywhere else in my entire business. It's an on-site implementation event.
2:16:40We actually build the thing in the room with me, and you walk out with it finished. K? I don't do that anywhere else with anybody in any of my programs.
2:16:4740 people, that's it. Two days locked in the headquarters, building your software, and your marketing machine side by side with me and my team. And you're gonna leave with the whole thing finished.
2:16:56Done, installed, yours. And honestly, I think every single person in my masterminds should be at this event, and I mean that. Because there's nothing else like it, not from me, not from anybody.
2:17:05And whatever you're building in your business right now, I promise you, you will build it faster and better in these two days than you will in the next twelve months on your own. So when we sat down to price this thing up, we knew we could easily anchor it against masterminds that charge $50,000 or more, and it would still be a huge deal.
2:17:19But we wanted this event to actually be accessible to the people who need it the most. The people who are ready right now to go and actually build. So we landed on a price of $15,000, and here's what I'm gonna do for you right now.
2:17:29Okay? You already paid $2,997 when you locked in your annual just a few minutes ago.
2:17:33I'm gonna credit every single dollar that against this event. So it's not $15,000 for you, it's only $12,000.
2:17:40So to lock in your seat right now on this page, all I need for you to do is to put in a $1,200 deposit right now. That's it. That'll save your seat to the event.
2:17:48Then on the next page, can either pay the rest of it in full, or we have a three payment plan as well. Okay? And if you get there for some reason like you can't figure out how to do it, or you need to do it on multiple cards or whatever, you can contact my team on that page as well and figure out the financing from there.
2:18:00K? But you gotta lock it in right now. But here's the catch, and I wanna be straight with you because I don't want this to feel like a bait and switch or anything.
2:18:06At the end of this challenge, if there are seats left, I'm gonna be pitching the same event from the main stage for the full $15,000 price. But with that, there's no credit, there's no $2,997 discount, there's no lock in deal.
2:18:18Today on this page is the only place, and the only time that the $3,000 you just spent will actually count towards this event. Okay? So if you don't lock it in right now, that's fine, you can still come, but you'll pay full price like everybody else.
2:18:29Oh, and one more thing, because I want to reward people who are decisive and they lock in today. When you grab your seat right now on this page, we're gonna live stream the entire two day event back to your business partners and your team back home, So they can watch it live while you're in the room, and you can all be learning together.
2:18:43I'm not promising that at the main stage pitch later. That's a lock in bonus for people who actually commit today. Now before I wrap this up, I wanna tell you a story because I know some of you are sitting there thinking, okay, Russell, but does this actually work?
2:18:54I'm gonna tell you three quick things. Okay? Number one, ClickFunnels is the proof.
2:18:59We built a billion dollar company to be exactly what I'm about to share with you. Okay? It wasn't accidental, it was software plus frameworks, we spent a decade refining Okay?
2:19:07Number two, marketingsecrets.ai is the proof happening right now in real time. In the last seven days from just one challenge, we put over 7 figures of annual recurring revenue on the books, and that number is still climbing.
2:19:19Okay? You're literally on this page because it worked on you. You bought because it works.
2:19:23So you already know it works because you are the evidence. Number three, this is the one I really want to hear. My buddy Josh Vladimir.
2:19:29Some of you heard me talk about Josh during the challenge. Josh came to me a few years back completely stuck. He had software.
2:19:34He spent literally millions of dollars developing it. I mean millions. K?
2:19:37And he could not sell it. Could not get traction. It was a beautiful piece of software, and nobody actually wanted it.
2:19:42So he flew out to our office and paid me $25,000 for a single day. And all we did that day was what I'm gonna do with you over the two days of this event.
2:19:49We took his software, we showed him how to wrap his frameworks and information products into together. Okay? We rebuilt his marketing around this fusion, we showed him how to position the whole thing, so the info and the software were one product instead of two, and it changed everything for him.
2:20:02He went on to win multiple two Comic Club awards, the company scaled, and eventually he sold it from one day. Imagine what two days with the actual source code in your hands, and me and my team in the room is gonna look like. Okay.
2:20:14And now real quick, I want to tell you this is for, because it's not gonna be for everybody. This event is for you if you're already running a real business. Somebody already doing 6 or 7 figures a year, and you already have proven frameworks.
2:20:25You coach people, you have a course, have you a methodology that already works, and you've already got customers getting results. You just want a way to package it as software, and fuse it with your expertise, and then sell it the way that I just sold this challenge to the world. Now, that's you, this is the most insane offer that I've ever done.
2:20:39You come to Boise, we install your software, we install your marketing machine, and you walk out with a finished product, and a finished funnel, and then you can go home and run. Now, if you're earlier in your journey, if you're still figuring out what to teach, you're still building out your first offer, honestly, don't do this yet.
2:20:52Go and grab your account to marketingsecrets.ai, use the software build your business, and then come back to this when you are at the 6 figure level. This one is not for beginners, and I wanna be straight with you about that.
2:21:01Okay? So with that said, here's what to do. Now if you want one of the coveted 40 seats, if you want your $3,000 to count towards it, it, if you want the lock in bonus of streaming it back to your team, if you want the inner circle shadow seat, if you want the entire software built with you and handed to you, if you want the two days with me and my team actually installing this thing with you, then click the button right below right now.
2:21:22Okay? It's a $1,200 deposit. That's all you do right now.
2:21:25Then on the next page, you choose how to pay the rest. You can get paid in full, you do a three payment plan, whatever works for you. But the $1,200 today is what locks your seat in and the bonuses.
2:21:34Okay? Now if you've been on the fence through this whole thing, honestly, just do it. If you're already running a real business, and you've been watching what we built this week, you already know what this mechanism is worth.
2:21:43K? This is the only time I'm doing it with credit applied. The seats are gonna sell out.
2:21:47If you want one of them, click on the button down below, lock in your seat, and come and build with us here in Boise. Alright. So that's it.
2:21:53Thank you so much for being here. Thank you for trusting me. Click on link down below, and I'll see you in Boise, and we're gonna build something really, really cool together.
2:21:59Thank you so much. Click on link down below right now.
2:22:04Welcome back, friends. We are here with the star of our show today, mister Todd Dickerson, our AI genius and all things technical brain of Marketing Secrets AI.
2:22:15What I want you guys to do really fast is I want you to start to drop your technical questions into the chat so that we can address them specifically. I love how Russell said this earlier today in the challenge.
2:22:26He said, any questions that you feel like are holding you back, The things that you're looking at and you're thinking, I would upgrade to this amazing $2.09 $9.07 offer, but this thing is holding me back, uh, especially those technical questions. I know AI can be a little bit scary. It can be a little bit freaky, which is why a lot of you are here at this challenge.
2:22:46You're thinking where do I start? Where's AI going? Is everything that I learned today gonna be completely obsolete and not even relevant six days from now?
2:22:57So if you have those questions, please drop them in the chat. We are going to be picking Todd's brain for as long as he can handle it. I know Russell,
2:23:07I You kept him for hours. Was Yeah.
2:23:10Like, just one more question. 16 more questions. So I will try my hardest to bully Todd into answering all of our questions.
2:23:17Uh, I'm so excited. As you guys are dropping those questions in the chat, uh, I would love Todd to start with. Let's talk about just chief of staff in general.
2:23:25As I'm trying to understand chief of staff, when I look at it, the way that I would probably use it as like, okay. Right now, I'm typing questions into ChatGPT, or I'm typing questions into, um, Claude.
2:23:37Right? Those are kind of my go to pre chief of staff. Uh, can you talk to me about benefits of using chief of staff instead of Chattypete and Claude?
2:23:45Would you suggest me typing questions into all
2:23:48of those things? Like, tell me kind of what the what's the purpose of chief of staff, and how does it work? Yeah.
2:23:53Absolutely. I think, um, the the core thing to think about it of, to me at least, is that's my central hub. That's my central brain.
2:23:58I do this with my own chief of staff setup. That's where I go to as, like, my default experience. And the reason why I keep going to that is because it learns over time.
2:24:06Right? Like, and if I go over to ChatGPT, yes, I can kind of extract memories, but I gotta do it manually. Right?
2:24:12And same thing with Claude and same thing with Manus and same thing with Perplexity. And then each time I'm like, wanna transfer these memories to this other system I'm working in. It's a big process.
2:24:19Right? So instead, I think of chief of staff as my central hub. That's where I'm communicating.
2:24:24That's where all the memory is logging. And I hook it up. Right?
2:24:26Like, as we talked about before, you can use it everywhere. If you go on the chief of staff thing, there's a brain tab, and then there's a use it everywhere. And if you do the use it everywhere, you can actually plug it in to Chat2PT, to Perplexity, to Manus, to Claude, to all of them, and they all can access the brain of the chief of staff.
2:24:43They can read and write to it as well. So it's another benefit of just being able to even if you like the tool of choice for whatever reason, maybe like the user interface of Manus. Right?
2:24:52You could be communicating with that, but it can actually query back to the memory base that's inside the chief of staff, which has access to your attractive character, has access to all Russell's frameworks, all the education, all the training, and all the other stuff is all still inside that central brain. And you just all of a sudden gave access to Claude.
2:25:07You gave access to Manus. You gave access to ChatGPT. You just tell it to go over there and look.
2:25:11So the benefits of that, if I'm understanding right,
2:25:15so right now because I do do this. The right now, when I am using AI in general, right, remember pre chief of staff. I type something into ChatGPT, and I'm like, remember that one thing that I liked that you did or that one thing that I told you?
2:25:28And it's like, for sure. For sure. And I'm like, cool.
2:25:31But then I go over to Claude because I feel like Claude is better at something. And I'm like, remember that one thing that you said that one time, and I asked the same question. It's like, no.
2:25:37You've never told me that before. Yeah. And I'm like, ugh.
2:25:40Okay. So now I have to reexplain everything to Claude in order for it to create the same kind of images and do all of that. Uh, with chief of staff, everything is in the same location, so you
2:25:52don't have to do that anymore. Exactly. It's all in that one place.
2:25:55And if you use it again, I I'd like to be ready to migrate to whatever the system is of the day. Right? And that's why chief of staff still is that central hub for this.
2:26:05Even if a new Claude competitor comes out that's better than I don't I mean, go Grock. Right? Like, that's someone that we're not all talking about right now, but I wouldn't count Elon out on this.
2:26:13Like, he is, you know, let's just let's say, I'm a fan. Right? So I think you're gonna see something like Grock and everybody who knows?
2:26:19In six months from now, we might all be like, oh, Claude's old news. Like, everything's Grock and you're like, oh, my stuff. Like, I gotta try and get it over to this new system.
2:26:26Well, if it's all in the chief of staff brain, you literally are copying and pasting a connection string over to whatever your new tool is, and it has access to the brain. Okay. So are you updating chief of staff to use all of the AIs?
2:26:37We are. And you have that same benefit now. So if you go into the chief of staff user interface so we this came up with, uh, I mean, we I'm sure we got token usage type questions.
2:26:45But for example, if you're gonna keep using Claude for your primary thing and you're gonna take your, say, $200 a month plan over here at Claude and you're gonna use it for the majority of your tokens, that's not a reason not to have your chief of staff because Claude, for $200 a month, can access the brain of your chief of staff for very minimal tokens and bring back the information to Claude.
2:27:07So no matter where you're interacting and whatever you're using as your primary thing, like, we're not trying to get rich on tokens here. We're basically trying to make a little bit of margin to make sure we're not losing money on it and then pass on token costs for what we're paying for the API models. So we're we're making it available anywhere effectively.
2:27:24Like, we're making your chief of staff able to communicate, like, OpenClaw. Right?
2:27:29Like, that's another very popular tool. There's Hermes agent. There's NemoClaw.
2:27:32There's all these, like, agentic AI tools that are popping up. Right? Like, you can connect those to your chief of staff and they can communicate back and forth.
2:27:40So your chief of staff can either delegate to them or they can say, hey, of staff. Tell me about the attractive character character copy. Give me all these details.
2:27:47And then they can pull it over to the other side. So it's a two way communication pipeline.
2:27:51Dang. Yeah. Okay.
2:27:53Incredible. Uh, I know you addressed just tokens and credits and all of those things. I think the main thing, um, when I think of tokens and credits and I want you guys to tell me in the chat as well.
2:28:04But when I think of tokens and credits, the first thing that comes to mind is I want my attractive character in marketing secrets AI to be as robust as possible.
2:28:14Right? When I saw Russell write that email and it was exactly how he would word things, I was like, oh my gosh. If I want mine to be that good, I think my attractive character, uh, needs a lot of information in it.
2:28:26Yep. Um, but I know that there's a concern around, well, if I add more stuff, like, is it just is it gonna take more tokens?
2:28:34And to be honest, like, credits and tokens and all of that, I know all the different platforms, they can't even call them different things. Right? So it's a little bit hard to understand.
2:28:42From what I understand, and correct me if I'm wrong here because you're obviously the genius with this, but it it's basically it's almost like troop bucks. Right?
2:28:51It's like whatever number it is, whether it's one thing or a million things, all it means is that uh, it's using
2:28:58kind of computing power to give you an answer. Yes. Correct?
2:29:01Yeah. We're not like, Stanley Nichols, a billion Yeah. Exactly.
2:29:04The other one. Yeah. So yeah.
2:29:06Basically, like, yeah, it's just a measure of, like, bandwidth and tokens. Like, the tokens do have a kind of a a standard way to to build them and measure them across, like, the major AI platforms. Uh, but, it's just a way to kind of gauge how much usage you're doing.
2:29:18Right? And, like, you'll see in ours, I think, um, if it doesn't say it everywhere, it does say it in a number of places like this, like, image generation is three credits or, you know, like so we've got, like, breakdowns like that where you can see this video is 36 credits, you know, like, that that kind of thing. So you'll have a rough idea as you start using it, like, what things cost and that kind of thing.
2:29:36Um, we also have different models. Right? So inside the model selector, um, we have models that are drastically cheaper.
2:29:42So there are open source models. So if you're familiar with using Claude right now, there's a model like, uh, DeepSeek v four. Right?
2:29:49Like, some people don't like to use it because it's China, but there's also, like, open source models of it that can be hosted on US hardware with different policies and stuff. So you basically can use whatever model makes the most sense for similar to Claude quality at one tenth the price. So can I choose what it's using?
2:30:05You can. Absolutely. So you basically go to the chat panel inside of your account Yeah.
2:30:09And you can click a little drop down where it says I think the default right now we have is Sonnet 4.6, I believe, the moment. That could definitely change today or tomorrow even depending on what new models come out.
2:30:18Right? Um, but you basically pick from that drop down which one you wanna use. Do you wanna use Chachi PT's new model?
2:30:23Do you wanna use their, uh, like, Nano? Like, Nano, there that is, like, almost free to use. Right?
2:30:28So it depends on the question. It depends on the complexity. As Russell's talked about, like, I think a lot of people go to Claude for writing their scripts.
2:30:35Interesting. But it doesn't you don't need Claude to extract information from something. Right?
2:30:39Like, there's very different use cases that you get to pick from, and that's one of the powerful things about having this all in one spot. I also will tell you this
2:30:47if anybody here is like, what do you mean? They're different ones use different things. Uh, I know as part of the offer, one of the reasons why, um, you both added the AI powered product launch path with those facilitated trainings is if you're thinking like, wow.
2:31:02This AI strategy is so much more complex than I realized, and we're only talking about which thing to use for the specific chat feature. Uh, I do know that in AI basics training, that very first thing, you are gonna go over these strategies.
2:31:17Yeah. Right? Of like, okay.
2:31:18If this one is better for this, you can choose it in the drop down menu. If this one is better for this, you can choose it in the drop down menu, and you can decide. I'm looking at the chief of staff, um, right now, just the just the chat feature.
2:31:29When I click on new task, if you guys are in the back end with me. And right now, mine says Claude Sonnet 4.6. But as you look at the drop down, there's like it says fast, balanced, premium, and frontier.
2:31:41And there's little little are these lightning bolts? Yeah. Sort of the the smaller lightning bolts cost fewer credits.
2:31:48Yeah. Okay. Absolutely.
2:31:49Yeah. If you don't wanna use as many credits, choose a lower lightning bolt.
2:31:54Absolutely. And a lot of them are super smart still. Like, it's not that you won't get, like, um, I think, like, what do we have on there right now?
2:32:00Is, uh, DeepSeek v four Flash is actually pretty dang smart. Like, that's comparative a little bit to, like, Sonnet, uh, a few months ago, and it's practically free. Like, the credit usage is almost nothing for for a model like that.
2:32:11So those are the ones you wanna use if you're just like brainstorming, extracting data, like doing whatever and you're like, alright. Cool. I kinda got like my context created that I want.
2:32:19Now, let's switch over to Sonnet four six. Write my webinar. Write my script.
2:32:23Write my email. Like, just use that for the actual things that are the heavy lifting. Like, that's generally how I would use it.
2:32:28I love that. Okay. So just my friends in the chat, I wanna just get a, um,
2:32:34a little temperature check for all of us who are like, AI sounds so fun. I can't wait to master it. And maybe it feels a little bit overwhelming, right, when we start to talk about DeepSeek v four Flash.
2:32:46I'm like, oh, wow. What is that?
2:32:49Right? If you guys have questions on this, first, I know in the deep dive, these are questions that are gonna be addressed.
2:32:56Right? And second, this is this is a handholding facilitated type path and training, which is great, uh, because even the beginning stuff can feel a little bit overwhelming.
2:33:07So I know that that has been added to the offer for that purpose, which is fantastic. Um, so just temperature check really fast.
2:33:15Are we understanding credits a little bit more clearly for all of us that had credits questions? Does that make sense?
2:33:21Do we have any follow-up questions with credits there? Uh, so specific projects or specific questions that you ask a chief of staff is gonna take a different amount of credits.
2:33:32Right? But you can choose if you wanted to use a lower number of credits or a higher amount of credits. Uh, the lower amount of credits systems are just in the lower lightning bolts that you can choose, uh, and it's just based on usage.
2:33:45Okay. Next question. Um, I know we had some people asking, uh, if you guys were and the phrase was training on their data.
2:33:53Right? They're like, is everybody who's in Marketing Secrets AI gonna have access to the things that I upload? Right?
2:33:59The things that I
2:34:00uh, say in the chat and all of that. Can you address that a little bit more? Yeah.
2:34:04Absolutely. Like, we do no training on any data that comes through. So and we like, honestly, we've tried training on our own data in the past.
2:34:10And, I mean, years ago, like a year or two ago. Mhmm. And what we found is that even though you can train on data and make models better, the frontier models are growing and progressing so fast, it's irrelevant.
2:34:22Because you have a model that you trained and it's on the previous generation that was frontier. And then by the time you're done training it and getting it, like, better than the other one was, a new model comes out that makes it completely irrelevant. So we learned years ago, like, it wasn't even relevant for us to train on our our own data, much less other user data.
2:34:39So number one, there's not an incentive for it. Number two, we're not doing it. Now, that said, you are passing your prompts to whatever AI tool you choose.
2:34:47Right? Like, if you choose Google, then you are sending your aid AI data through our proxy to Google's APIs. So you still have effectively whatever their policies are on data.
2:34:56So that's basically we are passing it on. So whatever their policies are, that's what you're subjected to. I love that.
2:35:02That helps a lot. Um, okay.
2:35:04With somebody asked how much in credit is it gonna cost to give all of my info?
2:35:13So this was a big one we thought about. So, um, with this, I think we decided we are actually not gonna charge anything for giving info. So the attractive character stuff, when you're uploading all your documents, that does cost us a significant amount to process through.
2:35:26Like, when you're uploading books of information, like, costs a lot to have AI do that. We decided we're just gonna eat the cost on that. Oh, wow.
2:35:33Everyone can upload all their data, all their attractive character stuff for free, and it'll just be when you're querying against that information
2:35:40that you're actually getting billed credits. That's awesome. Okay.
2:35:43So I don't know if you guys just heard that, but, uh, with creating your attractive character, like Todd said, and kinda how we've, uh, been speaking about this so far is credits is a big thing in AI right now. Right?
2:35:55It's you are paying for usage, but especially with creating your attractive character, uh, in the back end, you can upload as many things as you want to your attractive character right now at the time of this training right now.
2:36:07Right? Uh, you can upload as many things as you want to train your chief of staff and your brain on your attractive character, and they're gonna eat the cost for that, which is crazy. That's amazing.
2:36:16Um, how cool. Okay. Uh, integrations questions.
2:36:20I'm seeing a lot of those come through right now as well. Uh, can you walk us through integrations of how chief of staff integrates with other platforms? Does it integrate with other or not just chief of staff, but marketing secrets AI in general?
2:36:30Yeah. Yeah. Absolutely.
2:36:31So we built in hundreds of integrations already through different partners. So we already I believe there's 400 ish at the moment that are live inside of it. So you can go to the integrations tab.
2:36:41You can search for whatever your integration is. We have all of them. All the most common things that you would think of, like Notion, Slack, uh, Google, Gmail, calendars, all those kind of things.
2:36:51Um, there's a direct integration with ClickFunnels two point o as well. Um, I'm sure if you guys have other things that you're not seeing, put it in the feedback tab. Like, we can add integrations pretty fast for this platform.
2:37:01We have a nice framework that's built for it. So it's a matter of, like, what are people asking for? So Yeah.
2:37:05We'll add them as as they come through for sure. That's awesome. Yes.
2:37:07If you guys are wanting integrations that are not available so walk me through one more time. Where would they find which integrations are available currently?
2:37:15So if you go to I believe it's under chief of staff. Okay. So you go to your chief of staff and then there is am I in the right spot?
2:37:22Sorry. The maybe it's under settings. Okay.
2:37:24No. There it is. Right there.
2:37:25Sorry. If integration smaller. I can see it.
2:37:27Yeah. Okay. So top right corner.
2:37:28You guys can't see my my, um,
2:37:30screen. So if you click on your chief of staff and then you go up to the right hand corner, there's literally a button that says integrations
2:37:37and holy crap. And you click on it, and they're there. Yeah.
2:37:40They're there. It says 100 plus, but I think it's closer to 400. So there's a lot.
2:37:44And if if, uh, if you don't see yours, yeah, request it, and we'll try and get it added as fast as possible for sure. Awesome. Somebody just said, is there a ClickFunnels integration?
2:37:52And there is. Yeah. ClickFunnels two point o.
2:37:54It's the top one. And it does everything that the API currently supports on ClickFunnels two point o, and our team has been given the mandate to make everything possible. So they're working through that right now, going back and forth.
2:38:04So I expect, hopefully, soon, basically, everything you can do in the UI of the dashboard of ClickFunnels two point o will be also doable by chief of staff with your contacts. So we're talking email series. We're talking all the things.
2:38:15Yeah. That's awesome. Yeah.
2:38:16I'm seeing here too with the Workspace integrations. Uh, it says start here. So the platform's really user friendly.
2:38:21It it does tell you where to go. So where it says start here highest impact impact.
2:38:25Connect these first. Chief of staff learns from every meeting and key message automatically. So there's an integration where you can go and you can connect your Google Meet so that all of your meetings literally are integrated into your chief of staff and your brain, which is crazy, and your Slack monitor.
2:38:42So every conversation that you have in your business, if you're like, man, I just wish that I had somebody taking notes on this meeting.
2:38:49There you staff does. Absolutely. So, yeah, you can just connect that integration and literally, it pulls from all the transcripts if you have if if you have transcripts on on that meeting.
2:38:56If you don't have transcripts on, obviously, we won't get access to it. So Can you walk me through, um, I know Russell talks a lot about how you are using your chief of staff. I feel like
2:39:05I feel like for the people who are a little bit less familiar with AI, using chief of staff is kind of like Google of just being like, I have a question. I'm gonna ask chief of staff.
2:39:16That's probably how the most beginning people will be using it. Can you walk me through the capabilities of the Marketing Secrets AI chief of staff for somebody who's a little bit more advanced?
2:39:25Yeah. So, uh, for sure. So you can use it for all kinds of stuff.
2:39:28Like, I'll use mine for even, like, personal planning. So, like, I was literally working through, uh, workout routines, like supplement regimens, like, kind of things for when I get back in town and I'm not traveling.
2:39:38I think I traveled every week this month. So when I'm done with that, like, I'll be able to get back on a good routine. I'm like, I need to dial my routine back in.
2:39:44Like, here, let's work through it. Like, what are what are the things that I've done in the past? Like, I uploaded these videos from this guy about this supplement thing.
2:39:51Like, go go up go give me the details on that. So I use it from, a personal perspective. I have, like, a personal isolated space that I'm using it out for.
2:39:58And then the the ClickFunnel stuff, which is, the ClickFunnel side. So I'll have mine in there, I'll I'll talk to about personal stuff. I also have the the business stuff where I have, um, every single day.
2:40:06Actually, I have it send me an update. It pulls from Google Sheets, and it says, okay.
2:40:11It knows. I told it that there's a a a specific sheet that has all this data on an ad campaign that we're pushing hard. And it was it was basically told to go pull the data, look for red flags.
2:40:21I was like, if the CPA drops or goes above this number, red flag it for me and ping me. And that's exactly what it does. Right?
2:40:29So, like, it goes through. It looks at the numbers. And, obviously, my team's on it, but I wanted as another level of oversight to get messaged directly when that happens.
2:40:36And you can tell it to message directly. Chief of staff can create routines. So routines are effectively, do they run daily?
2:40:42Do they run hourly? Do they run every week? You can set up a routine and you can you can literally tell the chief of staff to do this.
2:40:48There is a button for it in the UI as well. Uh, right. Yeah.
2:40:50Right there. Set up a morning brief. Right?
2:40:52So monitor my Instagram daily. Like, depending on what integrations you have as to what kind kind of power it's gonna have. But effectively, that's kind of a morning brief aspect for me.
2:40:59I'm like, this morning brief is go check this file, get these details for for me, and put it on my dashboard every time I log in. Can I actually I'm gonna put the team on the spot? I'm so sorry about this.
2:41:09Can is there a way for me to plug in my computer to show what I'm looking at right now? Like I said, bear with us for just a second. I know that this may be a little bit harder to do, uh, so we'll keep talking.
2:41:20Um, if there's a way to do that, friends, thank you so much. I'm looking at all this cool stuff, and I know you guys can follow along with me, but
2:41:27I think it would be beneficial for you to see my computer of all the things that I'm talking about with Todd. How cool. Amazing.
2:41:36Look at that team. You guys are the best. Okay.
2:41:40So let's talk about this one, hopefully.
2:41:51Get the mirror screen. Cool? Yeah.
2:41:54And
2:41:55maybe Okay.
2:41:57Truth. So, yeah, moment of truth. Okay, friends.
2:42:02So let's just look at this really fast together. So I came into my chief of staff, right, just to explore all the things that are here. So as you're talking, Todd, you say, I like to set up routines.
2:42:13I didn't even know this was here. Yeah. This is crazy.
2:42:15New features. Incredible. So if I'm trying to set up a routine,
2:42:20first, tell me why did you add this? Is this was this something that you were like, I want this for myself? Is this, like, using it as an assistant?
2:42:27Yeah. Absolutely. So this allows the agent to be more, uh, the term gets used like a gentic, like, more doing independent tasks on its own.
2:42:34So you can basically say, like, on this schedule, go check out, do this thing, like, reminder remind me in an hour to do this thing. Like, it can it can do all those kind of reminder settings and routines. So this allows you to, as I said, like, do a do a morning brief.
2:42:47Like, one common use case might be check my email for new contacts that I've never had contact with before that have reached out to me about x y and z, and it can pull those people in and put them they'll put them on your dashboard as like a as a dashboard feed card. So if you go actually to the top left corner, that one right there with feed, you can see that it can create cards on your dashboard.
2:43:08So you've got different things that you've played with, obviously. And, yeah, there's different cards that the chief of staff will put there. So it can it can be set up to send you emails or notifications or add something into Notion or post in Slack or do any of those things.
2:43:20But it also has that that built in feature where you can see it right there on your feed. Okay. Amazing.
2:43:24So now if I click around here, uh, Brain, tell me, what does this do? That's the core memory hub that we were talking about.
2:43:31So that's where you have personal memories and you have team memories. Team memories are obviously available to everyone on your team. Yep.
2:43:37Uh, and this is where it remembers everything about you. Everything that's been said, everything you've talked about. And you can go in and actually remove things, edit things, be like, I didn't mean it.
2:43:44Like, remove that. Actually, I don't want other people knowing that. Right?
2:43:47You can you can actually audit your memories. Um, so you have all that available right there. And then you also have Feed it.
2:43:53Yeah. Feed it. So that this is just like telling you how to actually get memories out of other systems you're using and to bring more context into here.
2:44:00So, again, like, I think there's an example for ChatGPT. So if you copy and paste this prompt, the ChatGPT, it'll give you an output.
2:44:06Bring that output back over into our tool. And now we know everything ChatGPT does or a a lot of it at least. Okay.
2:44:12Amazing. Okay. Attractive characters.
2:44:14It talks about yep. And we add our attractive characters. Incredible.
2:44:17Customer avatars. Yeah. So you can actually again, I think Russell may have talked about it, but you can write copy directly to specific avatars.
2:44:24So you can be like, this is the Russell Brunson, uh, attractive character,
2:44:28but write this script for this specific customer avatar Oh, dang. So you can actually, like, dial in that copy on that level too. Okay.
2:44:35So here's what I'm seeing that I think is so cool. Dang. Okay.
2:44:39I didn't even know that it did all these things. This is so cool. Okay.
2:44:41So as far as marketing now I'm gonna tell you about my marketing brain. But as far as marketing goes, right, the more specific you can be with it, the better.
2:44:50Yeah. So if you're writing in your own voice, obviously, Russell talked about how important that is, which how exciting that this is able to write actually in your voice, uh, better than anything you've seen, right, because of that attractive character feature, which is so cool. Uh, but now you can build basically, like, a customer avatar.
2:45:07I wouldn't call it a brain because I know that's somewhere else, but, like, a customer avatar mega doc. Right?
2:45:13For each one of those individual customer avatars. Uh, so if you're speaking to more than one type of person or you're segmenting your list at all, um, or let's say you're just starting your business and you're like, man, I don't know if I am serving this type of person or this type of person.
2:45:28Try both angles. Yeah. Try both angles.
2:45:30Copy. Right? Like, split test two different like, alright.
2:45:32I'm gonna write it to this person. I'm gonna write it to this person. Put it on your homepage and split test it.
2:45:36See which one converts. Right? Like, you can easily do that here.
2:45:39Yeah. I think the coolest thing about this too is, like, I think thinking
2:45:42about AI in general, I know there's a lot of AI platforms and things obviously being released, but it's so cool how you guys have created this specifically for marketing. Yeah.
2:45:51Right? You've, like, made the marketing I mean, duh. It's called marketing since AI, but, like, you've actually made the marketing parts of it, the things that make marketing spectacular
2:45:59into the model. Yeah. Absolutely.
2:46:00I mean, if you look at if you think about it, ChatGPT, they're primarily targeting mom and pop just people at Mhmm. Normal people.
2:46:08I I don't know else to call it other than, like, regular people. Not business owners, not you know, like, they barely have any enterprise tools. Most of it is, like, directed as at your average consumer.
2:46:17Guess that's the way I should put it. Uh, and it's honestly the same thing with Claude. They're a little bit more building for businesses, but they are absolutely not building specifically to marketers.
2:46:26Right? Like so we're basically trying to fill that gap where we're building a product that is directly for marketing with AI. Yeah.
2:46:32And we're utilizing because we're agnostic to being a partner with ChatGPT or Claude or Perplexity or any these. We're able to use whatever is best at this point in time. Like, the models are changing so fast.
2:46:42Like, literally a year ago, like, Claude would not have been the best thing probably to use or Claude code might not have been. Like, cursor might have been better for that. Right?
2:46:49So, um, things are moving so fast that, like, you need to be able to have a tool, I think, that, like, can adapt. And that's one of the reasons we built it. Yeah.
2:46:57I love that. Okay. So I just saw a question in the chat as well about Claude skills.
2:47:01So if they have current Claude skills Yes. Can they import their own Claude skills? Is that where this is?
2:47:05Actually. If you go to skills, you can actually add your own skills. There are some in here, and Russell's actually adding a ton of them.
2:47:10Um, there's only a few of them that are visible right now. But he's adding a bunch more, but you can also add your own. Okay.
2:47:16So if you have already created Cloud Skills, um, maybe even Cloud Skills that, like, people are using Mhmm. Um, meaning their customers are using, they can import them here.
2:47:24Yeah. Absolutely. And you can trigger them just like you would, yeah, in Cloud.
2:47:28Awesome. And the benefit of doing that would be to have it interact with all the other marketing things that they're uploading to to the staff. Skills get over complicated sometimes when people are, you know, hyping them up on YouTube videos or something.
2:47:38But it's effectively their text file that tells the AI what to do, how to do it, how to make sure it works, and, like, just a proper it's kind of like an SOP for one of your employees. It's an SOP for Claude
2:47:49on how to execute the task. Cool. Yeah.
2:47:52I love this. Okay.
2:47:55I somebody just asked about ActiveCampaign and Shopify integrations.
2:48:01Do we feel like those exist yet? Do we know? We might have an ActiveCampaign one.
2:48:04I'd have to look at that. Oh, let me show you where it is. Yeah.
2:48:06We can take a look Integration. This for I click new task.
2:48:10Nope. That's not where I go. Tell me where are.
2:48:12Two of us to ask. Okay. Integrations is right here.
2:48:14So when we click on integrations And we can search right there in this field. Perfect. Hopefully, we'll see.
2:48:20Shopify.
2:48:21So Shopify is definitely not integrated right now. Okay. Do we have what was the other one we asked about?
2:48:26Campaign.
2:48:28I see. Like, Kajabi was asked. Kajabi doesn't have an API last I checked.
2:48:31So they they don't let people integrate with them. So Okay. Gonna love that Canva to give us an API.
2:48:35Yep. We love that Canva integration. Love Canva.
2:48:38Canva's super cool. So if you wanted Canva to create images and stuff, you actually can connect Canva, and chief of staff can create art and images in Canva. That's what was gonna ask next or ask next.
2:48:47So it can create images. So this could take the place of, like, your designer as well? Directly into your tools that you integrate like that.
2:48:54And it has its own built in image models too. So Cool. There's not a selector for it at the moment, but, like, we're adding the ability to be able to, like, be like, alright.
2:49:01Use this image model to do this thing. Right now, you create an image, I think we have an algorithm that basically decides which one to use. Woah.
2:49:07We're always updating it to keep the newest models. So, again, if new image models come out tomorrow, then it'll be switched to using that one. That's so cool.
2:49:14That's one of my favorite, uh, features. I also wanna talk about kind of that never alone or not not never alone, never behind a feature of the offer where I know I'm not allowed to say details, but you just got back from a meeting of doing something cool with AI and learning things that nobody else knows, but I'm not allowed to say anything.
2:49:36But I think the coolest thing, um, you know, the original taught us from the future session, I guess. Uh, it's really cool how you guys are continuing to update this because
2:49:47technically, everybody's behind when it comes to AI, and nobody is as long as you have somebody who is on the forefront of what's happening. Yeah. I'm as you said, I'm there there was literally there was one session which I was asked not to speak about.
2:50:00But, um, there are other things I can share. And one of the big takeaways that I got just in the past forty eight hours was that what we're teaching right here literally is the cutting edge. I was Teach me why.
2:50:09I was literally, like, in a presentation with a few people in the room and the CEO of Cursor, like, was giving his talk. And he was telling what he sees the best enterprises in the world doing right now for cutting edge AI in their organizations.
2:50:22It's literally what I talked about on the first VIP session. That's what the best organizations in the world that's that's that's the bar right now. Like, what we're doing creating tiger teams and implementing and evangelist and pushing these three things forward in the company the way we're doing it, like, in the way we're telling you guys to do it, that's cutting edge.
2:50:37There's nothing else that people are figuring out to do better. There's no secret. And I'm talking like, in a room with multiple billionaires, like, this is what they're doing.
2:50:45This is how they're running their organizations. This is how they're setting things up and pushing things forward. Yeah.
2:50:49So it it's a wide range of opinions. There's a wide range of, like, we're gonna see a 100 to 200% GDP growth by from one really smart guy, and then the next guy that's like, I think it's only gonna consistently stay two percent because of x y and z.
2:51:03You know? Like so, like, these are, like, nobody knows for sure. And it doesn't like, both these guys equally successful, equally genius, like but they have drastically different opinions.
2:51:11Um, but what I the way I took, uh, one of the big takeaways for me was, like, no matter who's right on that, like, our actions as entrepreneurs, as business owners, as consumers in the market, like, they should be the same. Like, we should still be doing what we're doing whether we see a 100 to 200 GDP growth over the next five years or we see 2% per year for the next five years.
2:51:31Like, we need to still be doing what we're doing, investing heavily in what we're doing, trying to create value, trying to stay up to date, uh, pushing things forward. So yeah. I wanna set up a question.
2:51:40I had watched a presentation that you did,
2:51:43think, I a couple months ago, but you had talked about context is everything. And I wanna set up this question a little bit of just kinda saying what is what is context from what I understand of how you guys have built this. I believe and I want you to talk more about this, but you guys built this is this is basically the correct context if you want to do marketing.
2:52:10Right? It's like you're creating incredibly opinionated AI to complete tasks that are specific to marketers.
2:52:18I believe that's what this is. Right? Can you talk a little bit more about context as everything and kinda where the future's going with AI with this and how you guys are building Marketing Secrets AI specifically
2:52:28to keep up with that concept? Yeah. So I I think as Russell talked about it some with some of his frameworks on day one, but the way I I think about it is similar.
2:52:37But, um, you basically have, like, framework context, and then you have business context, and then you have almost like an operational goal context. So there's, like, the combination of, like, here's these frameworks we know work.
2:52:48Here's the business details around my business, and then here are my current goals, objectives, things I'm trying to accomplish. Like, the that combination also is extremely powerful here. So there's different categories to think of when you're thinking of what you should pull in for context.
2:53:02Like and I we've talked about it some, I think, but, like, really that, like, dialing in my goal of this thing I'm doing is this. Well tell me why that's important. So, like, if if I didn't have the attractive character, if I didn't upload things to my brain, if I was just trying to use like, the thing that I'm trying to kinda get to is Marketing Secrets AI and especially this $2.09 $9.07 offer, which what we're talking about here, obviously, it's like, why is it necessary for for their success?
2:53:30Yeah. Right? It's like, what what happens if they don't have, like, this specific type of context?
2:53:35What happens if they do just go say, like, I'm use Chachibi Tea. I'm use Claw. Like, can you speak to that?
2:53:39Yeah. I mean, like, the framework context is completely lacking. That's the first piece that I would say.
2:53:43Right? Like, the we have the frameworks on the marketing side, all the best practices, all these different ideas, case studies, all these details from all kinds of different organizations, they're already in the framework context.
2:53:53Uh, then your business context, that that's your memory system, but it's also the attractive character details. All of that's in the context. So all you really need to do is jump over here to this operational context for the task at hand, which might be Just, like, know what you wanted to do.
2:54:07I'm trying to get more people to upgrade my free trial to my paid trial. I need an email series. Here's the customer avatar.
2:54:15Here's my attractive character. It already knows all the best email frameworks from Russell. Write that series.
2:54:20Right? Like, that's the kind of thing that you're able to now do because you have all this context that's beyond I mean, if you were to try and do that in Chatuchiki, you could give the operational context and it won't know any of the other details.
2:54:30Or you could try and force all these details in, but you'll never get all that framework context into the context window. You might could package your business context some other way and try and force it in every single time you go do something. Uh, but, know, that's kind of a pain and then you you don't get all the other benefits.
2:54:46Right? So, no. Dang.
2:54:48Okay, guys. I'm checking in with all of our people. I know sometimes when we talk about these more technical things, it can feel like, okay.
2:54:56And what if what if I just want somebody to hold my hand and say, everything is gonna be okay, which the good news is with the $2.09 $9.07 offer, there is that facilitated coaching aspect where the very first module in that is very beginning AI tactics. Like, how do I know which buttons to click?
2:55:13How do I know which things to ask? Things like that. But the thing that I'm really excited about as somebody who is new to AI, but I'm gonna be an expert so soon, is those never behind or never, yeah, never behind sessions where this is the kind of stuff that you're talking about where you're like, here is what is updating in the world of AI.
2:55:28Here's just what's happening, and here's how we're integrating that into Marketing Secrets AI. Yeah. Right?
2:55:32It's the cool thing is it it feels like it gives such an advantage to the user, uh, who either doesn't know anything about AI or knows everything about AI. Right?
2:55:40It it provides this specific unique advantage Yeah. Of having
2:55:45your brain and Russell's brain of all things marketing and all things tech kinda integrated in there. Yeah. No.
2:55:50It it really is almost a full time job. I mean, almost a full time job to keep up with. Was gonna say it is, but it's almost a full time job to keep up with right now.
2:55:57And as I said, it's one reason why I invest literally, like, 80% of my time on AI stuff right now. I was talking to the executive of a big company in in Silicon Valley that is in charge of AI relationships at that company. And, like, she was even saying she's having trouble keeping up with everything.
2:56:12She has to spend her weekends and nights and evenings to actually keep up with it along with her job. And this is like her job kind of. Right?
2:56:19So it it really is just moving so fast that everyone feels this pressure. Everyone feels, uh, the need to do it. I've just been blessed and in a good spot to be able to actually do it.
2:56:28Right? To actually try and stay ahead of of everything that's changing. And that's what we wanna be able to bring to everyone that's part of the community, part of the platform, like, basically having those conversations, showing people what's working, what's not.
2:56:40There is so much AI. It's not even slot because a lot of it's good, but there's just AI stuff everywhere. And being able to cut through that noise, like, I've got filters I use.
2:56:49I've got tools I use. I have automated systems I use to be able to bring in everything that's happening and then try and slice through what's important, what's not important. Like, we the GitHub libraries.
2:56:58Like, I have a a weekly update that sends me all the the fastest growing ones, and I do all these things and analysis across them to see what new tools are coming out and if they're actually important. But ultimately, it comes down to, like, looking at a tool and saying, like, is this gonna fundamentally change anything about the way I work?
2:57:12If not, like, move on. Right? Like, you you don't necessarily have to adopt every new AI widget that comes out.
2:57:19I love to,
2:57:23You talking about operational context. From what I understand that is just knowing what you wanna do. Right?
2:57:27Uh, it seems like the key to succeeding with AI as a beginner or a more advanced person is knowing what you wanted to do. Right? Something that's been so cool to see Russell go through and you go through today and just in this conversation is like, when the goal is to make money or we can we can even change that a little bit and just say marketing.
2:57:46You know what I mean? It's like marketing in general, which why do you do marketing? You do it to grow your business, obviously, to grow money or to make money.
2:57:51But when it comes to marketing, you guys have so much context and so much knowledge of what your people do need. Right?
2:57:58And what your people are saying at every single level. And it's cool to be able to filter through saying, like, okay. You know, I could use AI to do a lot of different things.
2:58:07And I would even encourage people like, yes. Use AI to do a lot of different things. Right?
2:58:12This may not be the one stop shop for every single thing that you want to do with AI, but it should be the one stop shop for everything you want to do with AI with marketing. Yeah. Right?
2:58:21It's like very, very specifically, like, okay. If I am investing in marketing strategy and doing marketing more quickly, more efficiently, and better.
2:58:32Right? It's not just about output. It it is about that quality that you get from all this context.
2:58:37It's like, where am I choosing to put my marketing efforts? Right.
2:58:41Where am I choosing to put my marketing investment? And it's like, well,
2:58:45my guess is here. I I mean, I know I'm the I'm the software guy, but as you're talking about this, I'm sitting here thinking, like, even if you you have a hard time justifying software costs, like, ignore the software. Like, the sprints, like, single training education program, everything that Russell's ever done, all being able to be searched and pull back details around your like, like, even without using the AI itself.
2:59:07Right? Like, just that one thing is worth the the price of the actual product, I think. So, um, but yeah.
2:59:13I mean, ultimately, it's the combination, and it's the that's our that's our market with this. Right? Like, that's our goal, to be the one stop shop for your marketing efforts, for your context, for all the information you need to run your business.
2:59:24Yeah. I love that. One of the cool things too, um, you guys kinda were both explaining this to me of, like, chief of staff.
2:59:29It's an interesting thing with the bonuses. Uh, one of the bonuses is that course library, right, from Russell. And sometimes you can look at a course library, you can be like, I I
2:59:39can't wait to watch a thousand videos, and I can wait to watch a thousand videos. The really cool thing is you guys were explaining this to me of, like, your chief of staff is trained on all of those videos.
2:59:49So when you ask it a question, like, the actual goal is not I'm so sorry, Russell. The actual goal is not to watch all of the courses, but it's to ask questions that they can then go recall from
3:00:00Those courses. And say, like, Russell said this in this specific place. You're kind of creating your own custom marketing course based on the questions that you have, based on the love of the track.
3:00:08Is that correct? Yes. Absolutely.
3:00:09So you can go in. You can ask the question. It can pull back a bunch of videos.
3:00:12You can be like, oh, that's the one. You can go jump and watch the video. It'll tell you exactly where to click and you'll go straight to the video and start watching it.
3:00:17Or you can be like, okay. That's cool and all. But based on my attractive character and my customer avatar, can you just write an email using this system or this framework?
3:00:24And they'll be like, cool. Here's your email. Yeah.
3:00:25Right? Like, sorry, Russell. Like, I know Russell wants everyone to watch the videos and to learn, which I agree.
3:00:30But but you do have that ability to just work through the AI with the actual content, with that framework context, and all those details. When if you were trying to do that on your own, you would need to buy every course that Russell has ever created to then upload into
3:00:46one or many of the AIs that you're using because they're probably not in one central location. And then you would need to train the AI to then go search all of those courses.
3:00:56It's almost impossible. Like, the only way Russell could do this before, I think, was, um, he he pulled every text file into a a text repo, like, on his computer, and he had to run it run clogged code against his computer to run through the files and try and figure it out. And, like, there's no way you're gonna do that in ChatGPT right now with the current technology.
3:01:12Right? You're gonna have to run something on your computer manually to be able to get through the files. Um, and if that's assuming you did have all those framework files and details.
3:01:19Right? Like, so yeah. Yeah.
3:01:21Dang. This is crazy. Okay.
3:01:22It's Russell Flicks. Who knew this is Russell Flicks? I knew this is Russell Flicks.
3:01:26Totally. It's Russell Flicks, but with your own custom
3:01:30I mean, it's it's it's like Russell in a box. It's like pocket Russell that can tell you anything you want to know, which is crazy.
3:01:38That's so awesome. Okay. I'm gonna try to get some of these questions in the chat as well.
3:01:42Somebody said, yes. Incredible. Okay.
3:01:45If we don't know which model AI model to use from the drop down for a particular task, can we just ask chief of staff to select the appropriate one for us? I'm not sure if it'll auto select, but it can definitely advise which one to use, um, which actually that's a great idea. Well, I'm sure we'll have it auto selecting here shortly.
3:02:00Now that now that you brought that up, that's pretty cool. Um, but, yeah, absolutely. I think, um, my suggestion would be, like, if you're just doing kind of, like, general search and stuff, I think today, like, DeepSeek's a really good one.
3:02:09Kimmy, um, like, there's there's a couple like that that are almost free to use. Um, whereas Sonnet's gonna be more much more expensive.
3:02:16But when you're writing copy, jump over to Sonnet. That's kinda your go to right now. I love that.
3:02:20Somebody just asked, can chief of staff write code? Can you use chief of staff to write code? It does not directly write code.
3:02:26Uh, we we consider doing it. But with Overskill, like, it just works so much better being able to have Overskill own that whole relationship. So what we're working on is having them communicate back and forth.
3:02:34So asking chief of staff to create an app actually does it in Overskill and sends you the link, and then you have all the context passed over from the chief of staff.
3:02:42So we're working on that whole connection between the two platforms right now. Cool. Cool.
3:02:45And the thing that I was thinking just barely is I was like, I don't know if I use coding to
3:02:49do marketing, which maybe is why that is the case, but then it talks to OverSkill. Hey. Hey.
3:02:55Amazing. Jen said sweet. Incredible.
3:02:58Okay. I have different businesses with different customer services and business partners. Should these each be in separate workspaces?
3:03:05So sorry. Say that part again. Okay.
3:03:06So
3:03:07somebody has different businesses, and each one of those businesses has different customers and services business partners, should each one of these be a attractive character in the same workspace,
3:03:17or should they start a new workspace for each one of these businesses? I would do each one in a separate workspace. Okay.
3:03:22The kind of the filters around that would be like, do you want memory from one business or one entity to to, like, overlap with another? Oh, interesting. So, like, if you go and put them all in one workspace, there's gonna be team memories between these two different businesses that are gonna get confused.
3:03:36Mhmm. Because you said you said that the goal was to get more dental clients for my chiropractic office. Like, that doesn't really you know, the the goals, the objectives are all gonna mess up.
3:03:45Uh, what what we do, though, is, like, me and Russell are attractive characters in the same workspace for ClickFunnels. So it'll give context for what's happening with Russell, what's happening with you. You've it.
3:03:53It's fine to have goals for, like, your team and the memories for your team inside of that business. Um, and then we can be like, alright. Write copy.
3:03:59Write an email from Todd about the marketing secrets AI challenge. Here's the goals for that. Go.
3:04:04Right? And then another one that's like, alright. Write a follow-up email from Russell for the marketing secrets AI challenge.
3:04:10Oh, dang. Go. Okay.
3:04:11Cool. So, like, you're able to do that in the same workspace, but if you were doing, like, client work, those should be independent workspaces. Okay.
3:04:16Awesome. And I know we're gonna talk about kind of more agency stuff
3:04:19that I believe it was Tim asked. Right? We're gonna talk about more agency stuff tomorrow, which we're so excited.
3:04:25But, yes, if you have clients that either you are not the attractive character of that business or, um, maybe you're running like portfolio companies or something, right, where you have several different businesses. So separate workspaces is the thing to set up for those.
3:04:38Awesome. That's a great question. Um, okay.
3:04:40Yay. Appreciate the question. Woo hoo.
3:04:42That was my question too. That was my question too. Incredible.
3:04:45Okay. Uh, the two way pipeline.
3:04:49Yeah. So the answer the answer to that so the question, I guess, is two way pipeline. How how does it work with the shared memory systems and all of that?
3:04:57And there's a there's a protocol, like, it's kind of thought it's kind of like APIs for AI agents that's called an MCP. And all the major platforms support this now.
3:05:05So it's essentially an MCP server that lets the AIs communicate with the brain in real time. So they're able to get information back and forth. So you can have ChatGPT writing to the memory and Claude reading from the memory at the exact same time.
3:05:17And our system's kind of like right there in the middle. Um, so technically, it's MCP. But if if the if the technology adoption of the time changes, because MCP is like a six month old technology now, it's like brand new, which is a like seems forever in AI world.
3:05:30But, you know, so if there's a new thing, we'll we'll adapt and make it work with whatever the new protocols that come out are. Uh, but effectively, that's what it's doing. Yeah.
3:05:36Cool. Listen. Two way
3:05:39communication possibilities. I didn't even know I needed to ask that question.
3:05:43I'm so grateful for Todd to know all these things about AI, um, so that we can learn these things, which is so fun. Okay.
3:05:50With the software deep dive and then I wanna answer some more of these questions. These are great questions. Keep them coming, friends.
3:05:55Um, with the software deep dive, I know today you talked about Overskill, uh, which how cool is that? So fun.
3:06:01I know we've been playing with it in the background too. But with Overskill, can you tell me why you created that specific platform?
3:06:11Like, what was the need for that platform based on the other AI? Because I know a lot of people are creating AI tools right now. Right?
3:06:17And they're like, oh, well, can I do this in in I'm trying to think of the new one that I learned about today? Zero z v V v zero?
3:06:24Yeah. V zero. Right?
3:06:25It's like, can I do this in v zero? Can I do this in Lovable? Can I do this in Cloud Code?
3:06:28Can I do this in all these things? Like, walk me through what the what was the need for the OverSkill platform, and why did why did you build it that way? Yeah.
3:06:34So, actually, they they all have, like, pros and cons. Like, um, you know, we talked about Lovable, obviously, a lot. V zero is one that,
3:06:41um, is a good one if you're gonna hand off to Claude code would be my opinion. Like, if you're like, I'm gonna start and play over here, then I'm gonna hand it off to Claude code just the way it works and the way it it integrates and the technology it uses, um, integrations it has. Like, Claude code also does a good job with those, like, out of the box.
3:06:54So, like, that's a good one for that kind of use case. Um, and then Overskill, really, I saw even with all that.
3:07:01Right? Like, everyone that I talked to, um, I mean, when I started building this, like, six months ago, like, the the feedback was, alright. Cool.
3:07:08Built an app on Lovable. And then it was like, what do I how do I go how do I get it live? Like, how do I get customers?
3:07:12How do I collect money? How do I have a database? And they fixed some of those things.
3:07:15They've they've added the database, for example. So you have login authentications as we demoed today. But there's still this aspect of, like, what's the best way to do payments?
3:07:23Like, is it Stripe? Is it manual? Do I do an integration?
3:07:25Like, how do I do these things? So with Overskill, what I'm doing is I'm actually, uh, similar to, honestly, what we do with ClickFunnels is, like, opinionated software. Tell me what that means.
3:07:33Like, to me, opinionated software, um, WordPress would almost be the opposite of this. Even though they're like a blogging platform, they're not. You can build anything you want on it.
3:07:41It's like it kinda does anything. And while our AI app builder can build any kinds of apps, what I'm doing is opinion opinionated in the sense of, like, the way user authentication works, the way integrations work, the way payments work, the way hosting works, the way databases work, the way back end tasks work, background jobs.
3:07:57All of that is set in stone. You can't just pick and choose at you as you will. Yeah.
3:08:02Me why that's important. Well, it's important because, like, if you if you go into something like vZero right now and, like, you're like, what should the database be? And it's like, I can connect this database or this database or this system or this system.
3:08:12And you're like, okay. I I hope I picked the right one. Like, if you're not if you're not technical engineer, at least, you're like, hope I picked the right one.
3:08:17We'll go with that. Like so so there's a lot of that, but there's it's just the complexity. Like, for nondevelopers and for people to to actually get live with a production application, there are a lot of mistakes you can make along the way there that can end you up in a spot where your app is not secure.
3:08:31It's not safe. It's not actually connected the right way. It's exposing very, uh, uh, I mean, there's been multiple app builders that were hacked over the past year that were just kinda like they leaked customer details or something because they the the user primarily, it was because the user set something up wrong.
3:08:45Right? Like, that's usually the same thing with OpenClaw. Right?
3:08:47Like, users didn't secure a thing. They thought they could just do this one thing. So by making those decisions on behalf of the users, we have that benefit.
3:08:54So that's a big piece. But that also unlocks a couple other things. So one of the things that unlocks for us is a marketplace.
3:09:00Right? So now we have the ability to actually, like, put your thing for sale in a marketplace and bring you traffic, whereas every other app builder in the world just puts you as a URL that no one knows about unless you have a distribution channel.
3:09:12So it brings the marketplace aspect of things. It gives us the ability to let you sell your templates. So if you're like, built this app.
3:09:18It's a really cool habit tracker. Like, you can use my habit tracker for $5 a month or $10 a month or whatever, or you can maybe $50 or a $100. You can just have the source code.
3:09:27Click this button. Clones it over. Right?
3:09:29So you can, like, sell the actual code you built. So I'm I'm going way more into depth than we talked about on the thing because Yeah. You know, this is what we're building right now.
3:09:36Um, also, uh, iOS, Android. I saw a question come across a second ago that was around that on I think it was on overskill. But it was like, how do I get my app in the iOS store?
3:09:45And the short answer is for that, it's difficult right now Yeah. Because iOS app store is being flooded right now with app requests because people are AI generating apps and trying to stuff them into the iOS app store.
3:09:58Uh, last I heard, there was, like, a three to six month wait. Like, if you're an unknown developer, you're probably getting rejected. You probably aren't even getting in.
3:10:04If you're existing developer, you might be able to get it in sooner. So there's some, like, things like that. So what we're doing with Overskill, though, is because it's a marketplace platform app, we can actually put your app inside of our app without having to do an app update approval cycle.
3:10:18And you have the benefit of doing push notifications to your user and a lot of the other best practices of the apps, but you are within our parent app. So that's a that's a whole another channel of, like, distribution for you that you're able to get that you aren't able to get if you just do an iOS app directly. There there is I I feel obligated to also, like, r o r k is like a really good app builder for iOS apps.
3:10:39So, like, we talked about Level today. Like, if you do wanna do a direct iOS app, Roark, I think is how you pronounce it, is a pretty good iOS app builder. So you can do that, but you're probably waiting months to get it in the App Store right now.
3:10:50Like, because that tool exists and people are cranking out these apps. So there's, um, there yeah.
3:10:56There's there's a number of reasons that, like, just you start to get this compounding effect of by making these decisions and opinions, we can build this and do this and do this. Now all that said, I think as as I did see other questions about, like, do I have access to my code? Who owns it?
3:11:09Like, you still own your code. You can still export all of your code. If you have you see the files.
3:11:13You see the stuff that's available. In Overskill forever.
3:11:17It does live in Overskill forever, but you can export it. So and then you could delete your app if you want to in Overskill. So you could be like, I don't wanna be on Overskill anymore.
3:11:24Give me my source code. Go away. Now because we're opinionated, though, your login system depended on us.
3:11:29So you're just gonna need to tell Cloud Code, build a new login system, build new integrate you know, like, whatever the things are that we were doing for you, you're obviously gonna need to do now because you exported out of our system. But you have access to the code. And it's the same thing with Lovable.
3:11:40Lovable does something similar to that too that, like, can you export it, but of course, now your database doesn't work because we were doing your database. Like, um, uh, yeah. So that that's kinda that's how it works.
3:11:49That's amazing. Uh, I wanna point out. I know you touched on this a little bit before, but I wanna point out things that are out.
3:11:54This may feel crazy, but things that are outside of the software. Right? I wanna talk about those facilitated coaching,
3:12:01uh, AI product power AI power product. That.
3:12:06Right? Where those those five sessions of those deep dives, one of them is specifically about software creation. Mhmm.
3:12:13Right? And
3:12:14the creating of the software, uh, exactly what you said with all of the things that you need to know in order to launch your software, you're gonna be covering in those deep dives. Is that correct? Yeah.
3:12:25Yeah. We're gonna go into much more detail. So, um, as we said today, we just wanted to make sure everyone's like, oh, this isn't scary.
3:12:31This is doable. I can actually handle this. I can actually accomplish this thing, which you saw.
3:12:34Like, we built an app that has a login system that you're able to track things. Did you get progress? Like, we did it.
3:12:39It was live. Like, press publish. Put it on your custom domain.
3:12:42You're done. Right? So now the question is like, well, what if I wanna do something more complex?
3:12:46What if, uh, I'm worried about scaling? What if I'm worried about whatever the the security, like, IP, like, these other things that come in that we're gonna talk about addressing that? Um, and what if you wanna use Cloud Code and you actually wanna, like, get into the terminal and, like, do these things yourselves?
3:12:59Um, we're gonna talk about how you can do that and and show that off. So in probably, I could still do that in, like, a thirty minute demo. I could show you how to build something in Cloud Code.
3:13:06Right? So, like, it's a it's a matter of, like, getting more into all the different various tools and their pros and cons. So Yeah.
3:13:11I love that. I mean, if we talk about if we talk about the difference between
3:13:16just the softwares versus kind of that entire package that you guys are offering for that $2.09 $9.07, they're kinda just different levels of access to both of your brains. Yep.
3:13:26Right? Where if you want just the software, just those basic software apps that are inside of the marketing secrets AI, uh, platform right now, you just don't cancel.
3:13:38You stay there. You're able to use kind of the one of many emails and all of those things. And you do get access to a certain level to Russell's brain, to your brain, right, how the whole thing is set up, which is so exciting.
3:13:47But then the 2997 is just for people who wanna go faster. Right? Who wanna go faster and who want to immediately be able to access your guys' brains in a more advanced way.
3:13:58I know that feels like so creepy and weird of, like, access your brains. But with each one of those things, you know, when I when I look at just the AI basics, right, just the AI basics, I've played around with and Claude and Claude code even.
3:14:12But to just be able to know when it comes to marketing, like, are the basic AI strategies that I should know? What are the basic AI strategies I should be using on the platform and outside of the platform? Right?
3:14:22With the next one of knowing stories to extract. It's like, okay.
3:14:26The person who's the best in the world at knowing what an attractive character needs to know is Russell. And, gratefully, you have built this platform to be as opinionated as you needed to be, right, in order to create those emails based on those attractive characters, which is so fun.
3:14:40You know? Then with the secrets, you know, knowing how to build not only software but info products that sell.
3:14:47Right? Russell is the very best in the world of that. Not only is a platform built for that, but his brain, right, going through those deep dives is really exciting.
3:14:54And then finally getting to that software, you know how to launch maybe better than anybody marketing software or software that is specific to Frameworks.
3:15:05Yeah. To frameworks. Right?
3:15:07And that's really cool. That's really cool. I was listening to you guys talk when you and Russell were like, this is literally how we build ClickFunnels.
3:15:13It's crazy. You had a framework, and I thought you should turn this into software. It's so exciting.
3:15:18Yeah. That's so fun. Exactly right.
3:15:19Yep. Okay. I wanna look at some of these questions in the chat.
3:15:23Amazing.
3:15:28Okay. This is a good question. Is there additional charge for the marketing secrets AI, or do I have to subscribe to ClickFunnels to have access?
3:15:35So these are separate platforms. Correct? Platforms, separate companies.
3:15:38Like, we're, yeah, separate things. Yep. Awesome.
3:15:41So you don't need to be a ClickFunnels user to do this. Um, amazing. Okay.
3:15:46There was a question about the difference, uh, between that two nine seven option.
3:15:52And I wanna make sure that this is really clear as well. So right now, the $97 a month option is available to purchase.
3:15:59That's what you guys are on the trial for. Right here. That's where you guys are on the trial for.
3:16:03That $2.09 7 option is actually only available for the people who take the upgrade. Correct?
3:16:09So what happens is you pay the $2.09 $9.07 for six months access to, yes, to this $2.09 7 option. Thank you so much for pulling this up.
3:16:17And then when you are done with the $2.09 7 after six months, then you have the two nine seven option.
3:16:24After that, uh, it will automatically downgrade you after the six months to that two ninety seven option. Right? Is that correct?
3:16:31Yeah. It's almost like onboarding. Yeah.
3:16:33It's the onboarding, essentially. You keep all the you keep all the benefits and bonuses that come with the two nine nine seven. But, yes, that's the monthly rate if you wanna keep all the same level of access, same level of training and education and stuff.
3:16:43Or, obviously, you can download downgrade at that point to the '97. Oh, okay. Cool.
3:16:47So the purpose of this graphic is just to show them that what happens at the end of the six months for 2997
3:16:52is what will happen over there, which is why they're in this order. Yes. Okay.
3:16:55Cool. I'm so glad we clarified that. Perfect.
3:16:58Okay. Again, yes. Anna just said again.
3:16:59Okay. So right now, if you are on a trial, you have access to the $97 a month option that's over here on I don't know which side it's on because the camera is mirrored for you guys, but it's the one that says $97 at the top.
3:17:12Right? You have access to all of those things inside of the marketing secrets AI platform, uh, at the $97 a month. Yes.
3:17:19Now there is a second option. This is the option that we are suggesting that you take, that Russell and Todd are suggesting that you take, and it's the two nine nine seven upgrade. If you upgrade for two nine nine seven, you also have access to not only that Marketing Secrets platform, but you also have access to decade in a day AI.
3:17:37You have access to those facilitated trainings. You have access to overskill, right, the beta access of that.
3:17:42Uh, you have access to the two CCX shadow seat that I believe those seats are virtual at this point. Um, you have access to all of those other bonuses. Uh, and then at the end of the six month period, because the two nine nine seven has that onboarding.
3:17:55Right? They want you to do those facilitated trainings. They want you to go through all that deep work, I guess, uh, for that onboarding.
3:18:02At the end of the six months, it then will move you to a premium version of
3:18:07the Marketing Secrets AI platform at two ninety seven. So you'll be able to have access to that. Or if at the end of six months, you're thinking, you know what?
3:18:15I only want $97 a month. This is what I wanna move to. You're able to do that as well.
3:18:19Yeah. I saw a question about, like, Overskill customer apps. What do those cost to host?
3:18:24That kind of thing. So, uh, Overskill builds on credits. So you will have credits inside of that system.
3:18:29Um, as part of this, you have no monthly fee. You just have access to the the platform, uh, and you'll have a starter pack of credits in there as well. But when you when you wanna do more things inside of there, you will have to put credits in that system as well.
3:18:41Right? So that's just like any other AI builder tool. You're gonna have to pay for the actual token usage, we're passing on to Cloud Code.
3:18:47Right? Like so, um, effectively, you're gonna pay for that. And it's the same thing for usage.
3:18:51We just bill based on usage. For example, I think it's like a penny when you send an email. Right?
3:18:55Like, there's, like, fraction of a cent charges which come out as credits, and those happen just based on how active your app is. So your app can actually sit there basically forever and do nothing with nothing on it, and you pay virtually nothing for it. So, like, you do have that benefit.
3:19:09So you can set up as many customer apps as you want. If they're not actually doing lots of things, then you should have very little billing for this. Uh, okay.
3:19:15I have a question for you, Todd. As far as somebody who is sitting there thinking, okay. I can either do this now or I can upgrade, you know, six months from now.
3:19:24What's your opinion on
3:19:26on that? What would you tell somebody, you know,
3:19:29why why should somebody do this right now? Well, number one, I don't know if this offer is gonna exist in six months from now. That's for sure.
3:19:35Uh, and at the end of the day, we're definitely taking away, the Telegram access, the Overskill founder beta access. So You mean, like, at this price? Yeah.
3:19:42Yeah. Yeah. Absolutely.
3:19:43Well, the Telegram access, I don't know if we'll ever do again. So, like, that's that's just today for sure. Uh, and then it we're same thing with Overskill.
3:19:50We don't know what level like, basically, we're gonna bring you as an Overskill founder is what I'm calling it. Like, you're gonna be in the group with the Overskill founders, um, because you guys are the ones helping us, like, get this thing ready to go to market with fully.
3:20:01Um, and that definitely won't exist after this. So you So what you mean is six months from now, like, the platform platform, alive and well, amazing.
3:20:09Oh, yeah. Absolutely. So all of the access Yeah.
3:20:10All the access a is lot of access. Yeah. The the bonuses that we're talking about right now, they definitely may be disappearing.
3:20:16Like, that's I'm assuming. I'm not Russell's in charge of the offer here, but I can tell you you're not gonna have access to me on Telegram forever for, like, with this For sure. Yeah.
3:20:23So Yeah. I love that. So as far as acting as well, just as far as what's happening with AI, I mean, how many updates are you anticipating between now and six months from now that you guys will be making to this platform?
3:20:34We're doing multiple sprints, app changes, integrations,
3:20:37like, every single week on this thing. Like, um, it's very likely that you're seeing at least a sprint per month to come in with, like, a whole training section over base part of your business. Um, there's an there's apps in here that are almost finished now that are gonna be rolling out soon.
3:20:50There's at least three that we are almost completely finished with at this point that are really, really cool. Um, so we're gonna be rolling out apps on a regular under the software section, the apps on a regular basis, as well as just general improvements to the overall platform.
3:21:03So lots of cool stuff. That's awesome. Okay.
3:21:05Let me see if we have any final
3:21:07questions. Um, okay. Is the seats per workspace or per account?
3:21:15Great question. I I believe we're gonna be addressing all of the different workspace questions tomorrow, uh, for kind of the agency use of that.
3:21:27Um, I think that was David that just asked. I'll make a note of that, David, to make sure that we address that tomorrow. But they're coming so fast.
3:21:34Okay. Are the updates gonna be added to the $97 a month offer?
3:21:40Are the updates which updates? Sorry. I believe yeah.
3:21:43I believe the question is, uh, will there be more apps and more softwares added to the $97 a month as well? I'm sure there will be to the 97 as well. Some of them will be premium.
3:21:51Absolutely. But there will definitely be more apps added to the 97 tier as well. So you'll have you'll have that at both levels.
3:21:56I see lots of, like, integration questions, like, goes back to that feedback thing. Like, send if you don't see an integration you want, it it's realistic that we can probably get it integrated assuming they have an API Yeah. That we can probably get it integrated extremely fast.
3:22:08So if you're asking for it, I'm sure 10 other people want it as well. So I love let
3:22:12us know. Okay. How are the apps in the marketing secrets AI created in Overskill or Claude Code?
3:22:20Creating them in Overskill, right, it's beta access. If you wanted to do them in Claude code, you can learn how to do that on the deep dive. Okay.
3:22:29This is awesome. Can you talk about the never behind masterclass and implementation coaching? What is it exactly?
3:22:34Absolutely. So the never behind, So these were two things that were added with with users in mind.
3:22:41Right? With this community in mind. I do know when Russ was thinking about this, the software itself that Todd built is incredible.
3:22:52Right? It's very specific to marketing in general.
3:22:56And then as you saw him and Todd being geeky, if I may, being very geeky today, talked about their billion dollar business model and talked about how they actually created ClickFunnels, right, with the software that is built on secrets.
3:23:14Right? And, Todd, how much did it cost you guys to create
3:23:17ClickFunnels, the platform? Well, if you look at it from equity, I mean, it costs Russell a lot of money considering Yeah.
3:23:24Yeah. For sure. Um, like, if you had have gone out and tried to do it on his own.
3:23:28Um, so, you know, there's that, but we've spent, oh my gosh, hundreds of billions in developer costs over the years. Like, yeah.
3:23:36Absolutely. Like, it's it's definitely 9 figures,
3:23:39uh, on software development over the years. So When it comes to this, uh, billion dollar business model, right, one of the reasons why, um, the implementation coaching was added, which I'll just speak to that first, is those deep dives on each one of those steps of the billion dollar business model. Right?
3:23:55So think of Marketing Secrets AI as like all things marketing tasks. Right? If you're thinking to yourself, well, I have my products.
3:24:02I already have software built. The only thing I need is more high converting, high volume of marketing. Right?
3:24:08You would think, oh, Marketing Secrets has individual apps that are created around Russell's frameworks. Incredible. Now, when it comes to building your business and having that opinionated software that makes it sticky so that your customers stay, and when it comes to creating, um, even just frameworks that aren't just general knowledge of you're like, I help people and it's amazing.
3:24:27But things that specific marketing and specific software can be created on, Tottenham Russ are the best in the world at that. Right?
3:24:35And those implementation coaching sessions were created to dive deep on every step that you guys took to build this billion dollar business model as well as how to do it now with AI. Because now you can build software like top 10.
3:24:48Faster. Yeah. Faster.
3:24:49So there are deep dives in each one of those things, and they are facilitated. They aren't just prerecorded. What that means is these deep dives will be, um, the training itself is recorded.
3:25:00And then you have a live coach that walks through that recording with a group of people, right, on a Zoom call. Uh, and they play part of it.
3:25:11They pause it. And they say, okay, what questions do you have? Go do this part.
3:25:15Right? And then they play it. And then they pause it.
3:25:17And they say, okay. Okay. What questions do you have?
3:25:20Go complete this section. And then they pause it. And then they say, what questions do you have?
3:25:23Go complete this section. So those facilitated trainings are built for implementation. Right?
3:25:29They're built for if you are completing this task and you have a question, you have a human in front of you that's able to help you through those answers. And you have you have breakout rooms that help you know, discuss all the different things that different people are doing.
3:25:43Right? So the implementation coaching is built on that. There is an option to go through those prerecorded.
3:25:48So you can do it self paced 100%. The purpose of the never behind sessions is I know as Todd and Russell were talking, um, just about updates of AI in general.
3:25:59I know you feel really strongly about this, Todd, of just like AI is changing by the minute. Yeah. Absolutely.
3:26:04Changing by the minute. Yeah. And like you said, it's it could be your full time job just keeping up with AI updates.
3:26:11And I think that's why everybody feels so behind. Yeah. Absolutely.
3:26:14They sit there and they're like, if I learn one thing and I feel like a smart cookie, ten seconds later, that thing won't be real. Right?
3:26:21It's like, it's so hard to think, like, is AI passing me by? And one of the reasons why they asked, uh, or why they decided to put in those never behind sessions is, guys, now it's Todd's job.
3:26:32Todd's job is to stay on top of all things AI for the benefit of the community and to come back to the community and to say, okay. When it comes to remember, when it comes to marketing, when it comes to using AI to grow your business for that very, very specific task, here's what you need to know.
3:26:49Right? So that you don't have to keep up on all of the AI updates. That's that's now Todd's job.
3:26:55Right? And when it comes to making money with AI of saying, like, okay. How is Russell being creative?
3:27:01How is Russell deciding what to do to make money with AI? Um, like you guys saw, like, when he started creating his VSLs, had you guys known about that when he started creating the VSLs, it would be a huge advantage.
3:27:13Right? Because then you could say, oh my gosh. This is the cutting edge thing that Russell's doing to make money.
3:27:18I should also do that thing to make money. And he's using this AI, and I have access to that AI, and he's using these files and this, you know, swipe file kind of combination to do that. Oh my gosh.
3:27:28And I can do that. Right? You're able to take real time advantage of to the smartest people on the planet, especially when it comes to doing the thing that you're trying to do, which is marketing.
3:27:37Right? So those never behind sessions are built for that. So you don't have to make it your full time job to know, like, how am I supposed to make money with AI?
3:27:44You can say, well, how's Russell making money with AI currently? Right? Because it's changing so much.
3:27:48You don't have to think, well, what's happening with AI? What do I need to know? You just think, well, what is Todd telling us is happening with AI?
3:27:54Uh, and that's all I need to know. Right? And once again, this is just when it comes to marketing.
3:27:58When it comes to marketing and growing your business, uh, there's a there's a big wide world
3:28:03of AI. Uh, there's a lot of things to learn, but I know you guys showed up to this challenge for that specific purpose. Right?
3:28:09To make money, build your business using AI. Yeah. Absolutely.
3:28:12I think on the the Russell stuff too, like, he's not only got his knowledge base, but he talks to so many entrepreneurs. He knows what everyone is doing, what all the most successful people are doing. So if there is a new AI strategy that's actually working for entrepreneurs, like, you're gonna know about that.
3:28:26Right? Like, that comes in. And then on the other side, I'm talking to the engineers.
3:28:29I'm talking to the executives at the top companies in in the Valley. Right? Like, we're staying up to date on every everything everyone is doing.
3:28:35Everyone is trying to do this, but it's hard to do if you don't actually have those relationships with the other people at the top that are making those progress and big leaps in what they're doing. Yeah. I love that.
3:28:45Okay. Can we pull up just the, uh, stack slide really fast one more time of the big unlock
3:28:51woohooies? I would love to see that.
3:28:55You guys are amazing. Yay. Okay.
3:28:57So I wanna just go through these things really quickly. Thank you guys for dropping your questions in the chat. We do have one more day.
3:29:04Okay. If we don't continue the description, do we still have lifetime access to replays of the challenge? I believe VIPs will continue to have access to replays of the challenge.
3:29:12Great question. We'll be talking about voice AI business strategies and how to use the fun button, the function button.
3:29:21I'm gonna tell you right now, everything that I see Todd and Russell do, they don't type anything into AI. They only use their voices. So my guess would be yes to that question.
3:29:31Um, okay. So let me walk through these things really fast. Um, so from from what we learned today with Todd, the AI one person marketing apps, uh, the reason why you need this and why it's necessary for your success is they were literally created with you in mind, with marketing in mind and Russell's marketing brain, uh, in mind.
3:29:51It created the ultimate context. Right? Where anything that you need to know about marketing through the lens of Russell, you're able to get in these marketing apps, which would be impossible to do without this platform.
3:30:03Right? Could you upload one of his books? You could.
3:30:06Could you upload every single course he's ever created ever? I don't even know if they're available anywhere anymore, so good luck. Yeah.
3:30:13Try to find those, uh, especially coming I'm gonna go right below that with decade in a day. Uh, the decade in a day AI was built specifically on those specific trainings that he has done and consulting that he's done, uh, that is available nowhere else unless you are in Inner Circle paying $50,000 a year.
3:30:29So you're able to ask questions to that AI specifically to get advanced business strategies, which is so fun. Uh, the AI powered product launch, we talked about these implementation coaching sessions a lot, uh, but you go through each section of that billion dollar business model, and you're able to have a facilitator sit there with you and have groups of people with breakout rooms to discuss how are you doing this?
3:30:51How do you think I should be doing this? There's also like that fun breakout room community aspect to that, which is so fun. The never behind sessions we touched on a lot.
3:30:59We're able to take advantage of Todd's amazing brain and his full time job of staying updated on all of these AI tactics and specifically what is relevant to this community, as well as Russell keeping you updated on what happens and how he's making money with AI, which is so awesome. You guys saw Overskill today.
3:31:17You'll continue to get that beta access. Uh, and if you buy by the end of today, you get Telegram access to Todd. They basically gave you his personal phone number, which is crazy.
3:31:27I can't believe you agreed to that, but so fun. So that you guys, if you want it built differently based on what you're doing, you actually have access to Todd and you're able to talk to him about that. The course library is not for the purpose of watching all those courses, even though you could.
3:31:41Right? Your chief of staff is trained on each one of those courses. So you can ask a question, and it will directly pull from that chief of staff or from that course library to give you the answer that you need.
3:31:50So you're basically creating a custom course, which is so cool. The lost secrets books as well. Those are books that Russell hasn't published other places, which is so exciting.
3:32:00Uh, the two CCX shadow seat. Um, I love how you talked about, Todd, where you will see or Russell sees all the time what's happening in other businesses as well.
3:32:09Right? Two c t x, uh, this is the place to see that. Right?
3:32:11You're able to see what other businesses, uh, are doing. It also gives you that sense of community, which is so fun. And then the VSL animation deep dive is Russell's animator who is incredible and is doing all the animations on his VSLs.
3:32:23He is also doing a deep dive that you guys will have access to to see exactly how he's animating those in real time. So so fun. Okay.
3:32:32I believe that is all the questions that we have time for. You guys are amazing. You can continue to drop questions in the chat.
3:32:39The team will absolutely go through and read through those questions. And then we will be here tomorrow. Tomorrow is AI side hustle day, where I know Russell is gonna be talking about how to use AI as an agency owner or as a person who maybe not necessarily is a attractive character to make money using the Marketing Secrets AI platform.
3:33:05How exciting. I will also go into things like Workspaces and how to use that with multiple businesses as well. Okay, friends.
3:33:12Thank you so much for being here. Uh, same time tomorrow, VIP.
3:33:17Be there. We can't wait to see you, um, and have a great night. Thanks, friends.
3:33:22Oh, and thank you, Todd.
The Hook
The bait, then the rug-pull.
The cold open is a warning dressed as a mission: figure this out or be left behind. Over three and a half hours, Russell Brunson and his co-founder Todd Dickerson set out to prove that the software you could never afford to build is now a one-sentence prompt away, and that fusing it with your frameworks is the last offer AI can't commoditize.
Named ideas worth stealing.
30:00concept
The Billion-Dollar Breakthrough (Info + Software fusion)
Combine an information product with software that has the frameworks baked in, so the tool executes the method for the customer. Info gives strategy and desire; software gives stickiness and recurring revenue. Neither alone survives AI commoditization.
Steal forany coaching or SaaS offer that currently sells only one half
08:00model
Your Starting Point Determines Your Path
A branching success path keyed to what the buyer already has (products, info products, or nothing). Every branch starts with the attractive character, then adds software creation, then marketing assets deployed one at a time.
Steal foronboarding flows that must serve mixed-experience audiences
00:30concept
Multiple Front Ends
One core offer, many entry points. Turn each framework inside your software into its own standalone micro-app, then run a dedicated front-end VSL selling that single feature, each funneling back to the core product.
Steal fordiversifying acquisition without building new core products
53:20concept
Sell The Thing That Sells The Thing
People don't want the hammer, or even the hole in the wall — they want the outcome. Don't sell the tool; sell the coaching or transformation and include the tool. Reordering the same components changes conversion dramatically ('alchemy').
Steal forrepositioning a hard-to-sell software offer
00:40model
Soap Opera + Seinfeld email systems
Two email engines that drive most revenue: a Soap Opera onboarding sequence (emails 1-to-N that build the relationship and introduce the offer) and an ongoing daily Seinfeld broadcast, with a new Soap Opera sequence introduced whenever a new offer launches.
Steal forany list-driven business wanting daily send plus launch cadence
3:16:40model
The Three Context Layers
- Framework context (proven methods and best practices)
- Business context (your memory, attractive character, avatars)
- Operational context (the current goal or task at hand)
Todd's mental model for prompting: durable framework and business context live in the owned brain, so you only supply the operational goal per task to get high-quality output.
Steal forstructuring any AI workspace or system prompt
1:50:00model
The 10-80-10 delegation model
- First 10%: clarify the goal and context up front
- Middle 80%: let the AI do the building
- Last 10%: QA whether the AI actually hit the goal
Applied to AI app-building: your leverage is at the two ends — defining the goal clearly and checking the result — not doing the middle work yourself.
Steal forany AI-delegated workflow
How they asked for the click.
VERBAL ASK
2:04:09product
“Go to AISecretsChallenge.com/join, upgrade to the $2,997 bundle, sign up before midnight to get into the Telegram group with Russell and Todd; separately, put a $1,200 deposit to lock one of 40 seats at the two-day Boise event.”
Layered and repeated — a soft product bundle CTA, an exploding time-limited Telegram bonus, and a high-ticket $12k event pitched via a pre-recorded VSL. Effective at stacking value and urgency, but roughly half the runtime is selling, so the educational payload is front-loaded into the first ninety minutes.
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
