The argument in one line.
Most people fail with AI because they let it scrape the whole internet, which is mostly garbage; the ones who make money feed it only proven examples, their own voice, and their own stories.
Read if. Skip if.
READ IF YOU ARE…
- A coach, consultant, or course creator who wants AI to write sales assets that actually convert instead of generic filler.
- A bootstrapped founder trying to replace expensive specialist hires with AI systems department by department.
- A solo builder who believes a one-person team can now do what used to take a full department, and wants the operating framework.
- A marketer studying how a direct-response operator packages a free challenge into a high-ticket offer and a software launch.
SKIP IF…
- You want hands-on prompt engineering or model internals — this is a business-and-persuasion framework, not a technical deep dive.
- You are allergic to a hard, repeated sales pitch woven through the teaching.
- You only care about using AI for personal productivity, research, or writing a book — the talk explicitly rules those out.
The full version, fast.
AI produces mediocre marketing because it averages the entire internet, which is mostly low-quality content it cannot distinguish from proven winners. The fix is a three-part shortcut: first assemble a swipe file of proven high-converting assets and have AI reverse-engineer their structure; second, capture your distinct voices so output sounds like you; third, use AI as a creative director that interviews you to extract your stories and frameworks. Combine structure, voice, and stories and AI can generate assets that convert. The session productizes this in marketingsecrets.ai and pitches a free VIP trial plus a $35k in-person bootcamp.
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Create a free account →Where the time goes.
00:00 – 05:50
01 · Cold open + AI cold-call flex
Russell welcomes 23,000 registrants, shows off the AI voice agent that called attendees, and sets the money-not-productivity frame.
05:50 – 35:35
02 · The one-person company thesis
Bootstrapped ClickFunnels to $1B; Sam Altman's solo-billion prediction sets up the claim that one person plus AI can replace a whole team.
35:35 – 42:13
03 · Medvi case study
The NYT story of a $1.8B company built by two brothers with AI — then the fraud twist reframed as what can we learn to do ethically.
42:13 – 49:10
04 · Which one are you?
Audience segmentation (startup, bootstrapped founder, department leader, ambitious employee) and emotional state check-in.
49:10 – 54:57
05 · The Poop Brownie Theory
The central metaphor: AI can't tell winning ingredients from garbage, so it returns a poop brownie unless you feed it only proven examples.
54:57 – 1:01:06
06 · The 5-day plan + the offer
Roadmap for the week (7-figure shortcut, billion-dollar breakthrough, marketing/software machines, side hustle) and the $35k bootcamp mention.
1:01:06 – 1:12:54
07 · The whiteboard: How vs Who paths
Todd joins; they map the How Path (learn everything) and Who Path (hire everything) and why both run out of time or money.
1:12:54 – 1:16:00
08 · The AI path and poopaganda
Traditional AI-hack content dismissed as noise; the fourth path is installing AI systems department by department.
1:16:00 – 1:20:40
09 · Step 1 — Swipe File
The 47 Agora VSLs; have AI reverse-engineer the minute-by-minute structure of proven winners.
1:20:40 – 1:22:38
10 · Step 2 — Attractive Character voice
Capture your distinct voices so AI output sounds like you, not a used-car salesman.
1:22:38 – 1:27:13
11 · Step 3 — Creative Director
AI interviews you to extract stories, hooks, and frameworks, then weaves them into the swipe-file structure.
1:27:13 – 1:32:05
12 · The full shortcut assembled
The screenshot-this slide: swipe file + voice + stories = the 7 Figure AI Shortcut, proven by the $1M/month VSL.
1:32:05 – 1:45:46
13 · marketingsecrets.ai — Chief of Staff
Live software walkthrough: one agent routing to the best model via API, replacing 30 subscriptions.
1:45:46 – 1:53:25
14 · The Brain + AI dating bit
Persistent cross-tool memory; the first-date-with-every-new-model story and how the super brain fixes it.
1:53:25 – 2:01:23
15 · Homework: attractive character + WhisperFlow
The secret mission — build your voice profile and story inventory; dictate everything with WhisperFlow.
2:01:23 – 2:10:25
16 · The Coaching Bot gift + VIP pitch
One-click embeddable AI coach as a lead magnet; free VIP upgrade vs the $6k competitor bots.
2:10:25 – 2:13:25
17 · Day 2 tease: courses and software are dead
The open loop for the Billion Dollar Breakthrough — the thing that made ClickFunnels $1B, never shared publicly.
2:13:25 – 2:58:50
18 · Q&A with McCall Jones
Roughly 45 minutes of curated audience questions, mostly re-covering the framework for beginners with nothing to upload.
2:58:50 – 3:07:05
19 · Sign-off
Thank-you card, Day 2 details (VIP 1pm ET / main 2pm ET), and the free-VIP CTA.
Lines worth screenshotting.
- The reason AI writes bad marketing is not the model — it is that you let it forage the internet, which is mostly garbage it cannot rank.
- Winners feed AI only proven examples so its reference point is award-winning work, not the average of everything.
- Russell's first AI-built VSL sold 5,941 units at a $348 average cart value in 90 days, with 5% buying a $10,000 upsell.
- That 50-minute VSL took about 4 hours to gather inputs and under an hour to write, versus roughly six weeks by hand.
- Agora Publishing does about $1.5 billion a year across three brands, and nearly all of it comes through video sales letters.
- A swipe file of 47 proven VSLs lets AI extract a minute-by-minute structure the original copywriters never consciously knew they used.
- The How Path and the Who Path both fail the same way: founders run out of time or money before reaching their vision.
- AI output feels fake because it blends your book voice with your email voice — you need a separate captured voice profile for each format.
- One chief-of-staff agent holding all your memory beats 55 specialized agents, because context and continuity matter more than specialization.
- The big AI companies deliberately do not share memory across tools, which is why a third-party brain hub is valuable.
- ChatGPT quietly discards most of your memories over time, so a more aggressive external memory captures what the model throws away.
- The future belongs to the one-person department, the one-person team, and eventually the one-person company.
- A coaching bot built from your own content becomes a lead magnet, because it captures an email before it answers a question.
- You do not need 30 AI subscriptions — route every task through one platform that pings the best model's API per job.
- Dictation over typing is a real leverage move: 158,000 words in 30 days through a dictation tool replaced most manual writing.
Control the inputs and AI stops giving you garbage.
WHAT TO LEARN
Generic AI output is an inputs problem, not a model problem — feed it proven examples, your real voice, and your own stories, and it can produce assets that actually sell.
05The Poop Brownie Theory
- AI averages whatever you give it, so the fix for bad output is curating proven winners as inputs rather than switching models or writing better one-line prompts.
09Step 1 — Swipe File
- A swipe file of proven assets lets AI reverse-engineer a winning structure, and the more examples you feed it the sharper the pattern it can name.
10Step 2 — Attractive Character voice
- Output sounds fake because it mixes your formats — build a separate voice profile for books, emails, and video so each asset carries the right cadence.
11Step 3 — Creative Director
- The highest-value use of AI here is as an interviewer that extracts your stories and frameworks, because the personal substance is what makes the copy convert.
13marketingsecrets.ai — Chief of Staff
- One agent holding all your context beats a swarm of specialized agents, since continuity and memory matter more than task-specific tuning.
14The Brain + AI dating bit
- External, aggressive memory matters because major tools quietly discard your history, so a persistent brain preserves what the model throws away.
17The Coaching Bot gift + VIP pitch
- Turning your own content into an email-gated coaching bot converts expertise you already have into a lead magnet at near-zero marginal cost.
16Homework: attractive character + WhisperFlow
- Watch how a free challenge is engineered: micro-commitments in chat, open loops toward the next day, a free tripwire, and a high-ticket back end that only a few will buy.
Terms worth knowing.
- Poop Brownie Theory
- The idea that when AI is asked to create marketing from the open internet, it cannot tell proven, high-converting content from worthless content, so it blends both and returns a competent-looking but ineffective result.
- Swipe File
- A curated collection of proven, high-converting examples (ads, emails, VSLs, webinars) used as the reference input so AI models a winning structure instead of averaging the internet.
- Attractive Character
- The human persona a business is built around, whose distinct voice and stories the audience connects with; capturing it is what makes AI output sound authentic rather than generic.
- Creative Director (as used here)
- A prompting role in which AI interviews the creator to pull out their stories, hooks, and frameworks, then weaves that material into the proven swipe-file structure.
- VSL
- Video Sales Letter — a long-form video whose only job is to sell a product, common in direct-response marketing.
- Two Comma Club
- ClickFunnels' award for a funnel that has generated at least one million dollars in sales; used here as shorthand for reaching seven figures.
- Chief of Staff (marketingsecrets.ai)
- A single primary AI agent that holds all a user's memory and context and routes each task to whichever underlying model is currently best, rather than juggling many specialized agents.
- The Brain / Super Brain
- A persistent, cross-tool memory hub that stores a user's context and can be linked back into external tools like Claude or Perplexity so memory is centralized and never expires.
- Story Inventory / Story Index
- An auto-extracted database of a creator's personal stories, each tagged with its hooks and story arc, that AI can draw from when writing sales assets.
- Poopaganda
- Russell's term for the flood of superficial AI-hack content from people who never built a real business — noise dressed up as strategy.
Things they pointed at.
1:18:20productAgora Publishing (Banyan Hill, Oxford Club, Paradigm Press)
1:09:20bookWho Not How (Dan Sullivan & Benjamin Hardy)
1:56:59toolWhisperFlow dictation (aisecretschallenge.com/wspr)
1:41:20toolPerplexity (routed for research)
1:41:20toolClaude (routed for writing)
08:10bookDotCom Secrets / Expert Secrets / Traffic Secrets (Russell Brunson)
Lines you could clip.
52:37
“The reason most people don't make money with AI is the internet is mostly full of poop, and that's literally what AI is scraping.”
1:27:13
“Take a screenshot of that, because that is the 7 Figure AI Shortcut — that's worth a million dollars to you right now and you got it for free.”
23:59
“The future belongs to the one-person team, the one-person department, and I think in the future the one-person company.”
1:18:20
“Agora does 1.5 billion dollars a year, and all of it comes through a video sales letter — so I got 47 of them and had AI find the structure.”
1:50:22
“Every time you switch AI tools it's like a first date — hey Claude, my name's Russell, let me tell you about myself. The super brain ends the dating.”
Word for word.
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metaphoranalogystory
30:00What's up, everybody? My name is Russell Brunson. Welcome to the AI secrets challenge.
30:05Uh, how are you guys feeling today? I am so excited. Sorry we're a few minutes late.
30:09VIP session went over. We had so much fun. The VIPs this morning, uh, from my VIPs.
30:13If you can say VIP in the chats, we can see, um, we had so much fun. We had my business partner, Todd Dickerson, who literally is the smartest person I know, come and show what he was doing AI, and all the VIPs were freaking out. It was so cool, so exciting.
30:25And now we're starting with the general mission session, and I'm so excited to be hanging out with you guys. We have so many fun things in store for you guys today. It is going to I think that the next ninety minutes or so is going to change.
30:36It's definitely gonna change your business. It might even change your life if you are paying attention, and it's gonna be a lot of fun.
30:41So I'm excited to be here with you guys, and just excited to hang out. If you guys are pumped to learn about AI, and how you can actually use it to make money, type AI in the chat, so I can see that you guys are here, and you are prepared, you are ready.
30:52Yes. Yes. Yes.
30:54This is gonna be an AI challenge and training unlike anything you've ever seen before. There's so many people talk about AI, but what I'm gonna be sharing with you guys is not what everyone else is talking about, and it's gonna be really fun. So I'm gonna throw up some slides and go through a couple cool things.
31:04AI secrets challenge. Oh, one thing, by the way, how many has got a call from from an AI person in the last forty eight hours or so?
31:13Okay. Not only are we talking AI, we are doing it at a level that I don't think many other people are doing. I got this comment.
31:19I saw yesterday or this morning, and he laughs that I just got off call with Russell Brunson's AI employee. I'm not gonna lie. I tried to trip it up.
31:26I asked him questions here and there to see if I could catch it sounding robotic. Nope. It felt a 100% human, super conversational and natural.
31:32Russell Brunson, Todd Dickerson, you guys are absolutely crushing this. Anyway, how many guys got the call? If you got the call, say, I got called.
31:37How many of guys at first is funny because not everyone got calls, you know, sometimes we have different issues and weird things, but okay. Lot of you guys got called.
31:45We had some people who were trying to beat the AI, like, can we outsmart it? Can we trick it? And like in Sahil said like, you couldn't trick the AI.
31:52Other people like, I actually got it to I I I was able to stump it. But it's kind of fun. Right?
31:57I figured for the AI challenge to show you guys the cutting edge what we were doing with AI. Okay? One of them is getting people to show up to challenges and webinars and things like that.
32:05K? In the past, we used to get a whole bunch of our of our sales and try to call people and get people on the phone, which is very expensive, very time consuming. Right?
32:11If we're gonna try to call, I think we had 23,000 of you guys registered for this channel, so congratulations to all 23,000 of you guys for being here with If we were trying to like manually call all of you guys, it would have been virtually impossible. I'd have an army of people calling, but instead we just queued up an AI bot, it gave you guys all a call.
32:27Uh, if you lost the link, sent you the link, uh, and a bunch of really cool things. So those are some things you're gonna be learning throughout this week that I think are gonna change everything for you, but I'm pumped to be here with you guys.
32:37As you guys know when you register for this challenge, I came in hot and excited. I'm already out of breath.
32:42Okay. We're we're here. We're gonna have so much fun.
32:45When you register for the challenge, this was the headline. Right? It said we bootstrapped a billion dollar company from scratch.
32:49So those those of you who don't know me right now, my name is Russell Brunson. This is a picture of my business partner Todd Dickerson, who'll be coming out here in about thirty minutes to share with you as well. But we started a company a decade ago called ClickFunnels.
32:59Like you guys probably heard of ClickFunnels, but we built it from zero to over $1,000,000,000 in sales without any venture cap, like any venture capital, any money for outside people. We just bootstrapped the entire thing. K?
33:10And what's cool about that is that was over the last decade, and right now we are doing a lot of stuff to the internal Furals company, but also other companies and brands we're building, we're also consulting some big companies, and so what we're gonna do over the next five days is show you how we are now doing it solo with AI, and how you guys can as well.
33:25Okay? Which is really exciting. So it means if you're just a startup right now, you're trying to figure things out, we'll show you which a lot of times that's gonna be easier.
33:32You don't have any legacy business stuff you have to stress through, but so if you're a beginner, we're gonna show you how to build it correctly from the ground at the very first time to use AI so you can get huge results very quickly, or if you've got a big company like we do, how to use AI to speed things up, to replace things, to lower costs, um, to get the people on your team who are who are using AI more productive, and it's gonna be really really fun.
33:52So that's kind of game plan. If you're excited for that, and you got here for that, raise your hand. I I can't see your hands.
33:57Type in there, say say say solo in the comments if you're excited to learn how to do this all solo. Awesome.
34:05Ken, as you guys know, everyone's freaking out about AI both in good ways and bad ways. K?
34:11About it. So on one side, like, I can use AI to do anything. Right?
34:14For example, because AI to go and you can be more productive. You can go and you can write a book. You can improve your health.
34:20You can use it because it's a better Google. Right? There's all sorts of ways to use AI and there's tons out there.
34:24Right? But what's interesting, and this is the conversation that I don't know why everyone's having this. K?
34:29This is the question I think people should be asking with AI. Because again, how do I use AI to be more productive? How do use it to write a book?
34:35How do I use it? K? This is the question I think we should be asking.
34:38How do you use AI to actually make money? K.
34:42If you want to your if you wanna learn how to AI to make money type money in the chat. K. This is the goal of this challenge.
34:50K. This is gonna be different than most other challenges because our goal is to help you to actually make money. Okay?
34:55And then the other question is like, can one person plus AI create the output of an entire team? That's what trying to figure out. Right?
35:02Because if you can build a team with three people, five people that used to take five or 600 people, can you do that? How fast can you move? Okay.
35:09There's been some stuff in the news recently that I think is really exciting. In fact, some of you may have seen this quote by Sam Altman. Sam said in my little group chat with my tech CEO friends there's a betting pool for the first year there's gonna be a one person billion dollar company which would have been unimaginable without AI now, before AI.
35:25Right? So that was his bet when was that? 2023 is that someone's gonna become and create the very first billion dollar company.
35:32Okay? So I heard that, was like, that's kind of cool, but check this out. May Siemens may not know this.
35:36K? MedVee was founded September 2024, exactly one year after Sam Altman made this prediction.
35:43This guy went and launched the business, and by the end of twenty twenty five, it already had done a valuation of like $1,400,000,000. Is that crazy?
35:52Okay. Somebody did it. A one man team, him and his brother, technically was two people, um, but they built a billion dollar company in a year using AI.
36:01Want that to land for a second for you guys. Okay. What's possible for you?
36:06I know Austin said, bruh, mid these got a thousand lawsuits. Don't worry. That's my next slide.
36:10Okay. How did he do it? Uh, he did it very unethical way.
36:14He went out there and he made 800 fake doctor accounts and use AI to go and do stuff. He had fake doctors, fake AI testimonies before and after, and he's probably gonna go to jail if he hasn't already.
36:23So yes, don't worry, I understand he did it unethically, he did it illegally, did all sorts of stuff wrong. But check this out, he did it.
36:31He made a billion dollars with him and his brother using AI. Okay? Now obviously once again, he did it the unethical way, right?
36:40But for me it was like, oh my gosh, if a human being can do that, if we do the principles ethically, could we have similar results?
36:49Right? Okay. Yes.
36:50I'm not gonna follow his blueprint step by step because the last of he did was illegal. Have fake doctors step one, fake testimonials step two, but but what can I learn from this case that like what can we do? Right?
37:00Okay. So that was my big a was like, okay, they did it wrong, but they did it. Okay.
37:04What can I learn? How can we do this process legally? Right?
37:07Hopefully, that's the same question you guys were asking. I know since I shared that that success story immediately, everyone's like, that guy's going to jail.
37:14I agree a 100%. Okay. So are you guys getting this?
37:17Okay. The key is what what used to take teams of dozens of people can now be done with a single person because of AI. Okay.
37:24When I first built ClickFunnels with my partner Todd, we're gonna talk more about this. Right? We build our billion dollar company.
37:28Right? We had to build a whole bunch of infrastructure and people. Right?
37:31There's a and this is like behind that kind of bigger version of like a sample org chart, but here's like a snapshot org chart. Right? And each of people got to pay that guy, and that guy, and that guy, and that person, that person, plus these people, and these people, and these people, it gets really, really expensive really, really fast.
37:43K? The two biggest expenses on my balance sheet are employees and Mark Zuckerberg, like advertising costs. Right?
37:49Those are two biggest expenses. Right? And so we start thinking like how could we rebuild company?
37:54How could we rebuild our company with AI? How could we build new companies using AI that becomes less cost way more cost efficient? Uh, I'm sure he has a dorky video that I found, uh, yesterday when I was trying to find an example of this.
38:05But the question is like, how like, can I rebuild my company AI? So here's an example of somebody who, uh, who did. Check this out.
38:12Did you just lay off the entire engineering team? Our new co CEO, Claude Baugh, just laid them off. Laid them off?
38:18Mini is gonna build a billion dollar company for us. We're not Claude Baugh rejected your access, buddy.
38:25You can go home. You're fired. Fixing every single one of our problems.
38:29Yeah. Is that why the website has been down since this morning? Claudebot, fix the website.
38:33That's not gonna do anything. We're leaking user data. Claudebot, fix the user data problem.
38:39Claudebot is not even plugged in. Claudbot, plug yourself in. There's an axel.
38:44It's pronounced clod, not clod. Claud code. It's not clod code.
38:48It's clodbot. That's two different things. Again, clod.
38:50You're being very threatening. You know what? I can be threatening to this machine.
38:55Put CEO down. I what? Put yeah.
38:57Put our it down. Put me down, or I will leak your fat GPT history.
39:03Did you hear that? Put our CEO down. K.
39:08This is for another video. I couldn't find it, but there was a guy who had like a sales team, entire sales department, right, out there. And and on the desk, had all their old chairs and he replaced and put a Mac mini at every single person's chair, but he saw the name tag of each one.
39:21He's like, now my Mac minis are replaced on my salespeople. And so I think that's funny. I don't think that's where most of us should be going to replace everybody, but that was the question, like, if we were to, like, change our org chart where, like, most of the the tasks are repetitive that that computers and AI can do faster, would that mean more money to us as the business owners?
39:38Right? How do we make more money? And so that's kind of the we wanted to talk a lot about with you guys because, again, you're starting company from scratch, you're in the startup phase, if you build it correctly this way, you're not gonna have all the overhead that I had to have.
39:48Number two, if you have a bunch of overhead, you start simplifying things. Right? Not be it to fire your entire team.
39:52We haven't done that. We have some amazing rock stars on our team, but if we can get our team more productive doing more things. Right?
39:57If each person do the work of three, four, five, ten, 20 people, how much more money can you make as business owners? Yeah. But that's the question, how can we rebuild our company differently with AI knowing what we know now?
40:07K? So I want you guys to understand this. I believe this is true.
40:10The future belongs to the one person team. K? Now if this could be you as an employee, you go into a company and you're like, hey, I wanna be I'm gonna do marketing.
40:17K? You now with all the tools you're gonna be learning this week, could run somebody's entire marketing department by yourself. You don't need ten, twelve, 15 other people like you needed to in the past.
40:26One person can do it, run the entire team. K? Or if you're working for a company right you can become that person, say, we've got a ton of costs.
40:32I can run this entire department. Right? So the future belongs to one person team, and the one person department, and I think in the future the one person company, which is pretty exciting.
40:40K? What we like what we needed a team of 500 people to create ten years ago with ClickFunnels. You can now do with the right systems and have AI just run those systems for you.
40:49Okay? Alright. So what we're doing right now, we are rebuilding ClickFunnels.
40:52Uh, the internal structure Todd talked a lot about there during the VIP session. For all my VIPs, you guys got insights, uh, kind of view of how we're actually doing that, but we're going through, we're training everyone AI and giving people, uh, trying to get every single person 10 times more productive or more. Right?
41:07So rebuilding how click funnels was built. K? At the same time, Todd and I are launching new startups.
41:11K. And it's really really fun. Todd's building I think actively about 15 different software software apps any given time.
41:17Uh, he's gonna be showing you guys some of that stuff during the challenge. In fact, uh, well, I'll get I'll get to that. You guys will be building we'll be building stuff together.
41:24You guys before this week is done, you guys will all have your own apps being built. Most of them will be done too, is exciting. So anyway, I'm jumping ahead because I'm excited.
41:31Um, but we're launching new startups using the exact same AI frameworks we're gonna give you guys this week as well. Okay? So that's what we're gonna be talking about over the next five days.
41:39Okay? And it is gonna be so much fun. I hope you guys are excited.
41:42Have you guys ever been to a Russell Brunson challenge webinar thing before? If you have, type in OG. You're an OG because I wanna know how many guys have hung out with me before on these kind of things.
41:50What's up my OGs? How many guys like, I don't know who this fast talking guy is. I'm just meeting him if it if it's brand new type RB.
41:56If like your first experience with Russell Brunson. K. Alright.
41:59We got some OGs, got some RVs. We got new people. Oh, people.
42:02Welcome back. Um, yes. I talk fast.
42:04I saw the comments below. He talks too fast. Other people are like, he finally talks fast enough.
42:07So I'll try to keep it slow, but when I get excited, I can't help myself. I'm just so excited about what you guys gonna be learning. It's gonna be so much fun.
42:13Okay? You guys are the right place. When we did the registration, you registered, we had you guys vote between like what type of person you are.
42:19Okay? First was like, we asked how many guys are starting a business, and about 50% of guys are in the startup phase of a business, which is amazing.
42:25So if you are in the start phase of this, you're in the right spot. We're gonna give you everything you need to build your business correctly the very first time. Not have to worry about all the staff and overhead and those kind things.
42:33Building it correctly with AI from the ground at the very first time. Okay? Number two, uh, the bootstrap founders.
42:38Okay? This is about I think about 3035% people who already have a company.
42:42They bootstrapped it. They're CEO, they're founder, and they're trying to figure out to use AI to replace things. Okay?
42:46Number three was people who are like they're the manager of a department or a leader in a company, and they're they're like their job is to figure out how to get AI, get their teams using AI. And then number four was someone who's an ambitious employee who's trying to figure out how they could be the person to really take things over inside their company.
43:00So I'm curious right now of everyone who's on right now, which one of these are you? Are you number one, you're in the startup phase? Number two, you're a bootstrap founder CEO?
43:06Number three, you're a department leader or manager? Number four, you're an ambitious employee trying to figure out how to how to like be the most powerful person on your team. It's okay.
43:15Oh, man. 23,000 registrants, and I don't know how many are online right now, but this thing the numbers are flying very, very fast. We got all sorts ones twos, one two, one two, one four, one three fours.
43:24Awesome. K. Well, if you want if you're any of those people, you are in the right spot right now.
43:28It's gonna be fun. I'm all serious. How many guys are AI ninjas?
43:31And you're like, Russell, I'm already coding my own software. I've got 12 Mac minis running my life. Wrote my own secret, uh, wrote my own secret language, and honestly, I feel like I'm more qualified than you, and I should be teaching this Russell, and you should go back home.
43:41If that's you, type in w in the chat because that's probably a lot of you guys. We got some w's. I know it.
43:48I know it. I knew it's gonna come like, I was a little nervous about this because I'm like, there's people here are gonna know more about AI than me, and they're gonna show up dead. But there's a difference.
43:56I'm gonna show you guys. I don't think there's many people making more money with AI than me.
44:01You probably know more hacks and tricks, but I'm gonna show you guys how to actually turn that into money. So that's the game. That's why I get to to hang out, but I'm excited to have you guys here no matter what level you are.
44:10Okay. How many guys are like, you're kind of doing, you're like, I've heard about AI, but I'm kind of freaking out, like, duh, I don't know what to do or everyone's doing it. Feel like I'm missing out, like, everyone's talking about cool stuff, I'm kinda stuck.
44:18That's you type in freaking out in the comments. K? We got our w's.
44:22Now we got our freaking outs. Alright. A lot of you guys are freaking out.
44:24Good. You should be freaking out. Things are changing so fast.
44:27K? I feel be fine but I feel behind if, like, so much stuff is happening so fast. I don't even know what to do or where to go.
44:32K. There's our freaking out. Cool.
44:35How many are just confused like, I'm just confused like, what do I even use AI for? Like, started using it instead of Google, and it gets better than Google. If that's you type confused, if you're like, I don't I don't even know.
44:46I I feel like something should be happening. Okay. We got some freaking out, there's a lot of confused.
44:50Some people are confused and freaking out. Okay. Yeah.
44:55A lot of our confused people again are using ChatGPC, they're like, this is better than this is way better than Google, and you're like, I use AI. Okay? And I understand that.
45:01Okay? But there are levels to this game that's what we're talking about. Okay?
45:04I know a lot of you guys get overwhelmed because there's so much stuff. Right? I remember for me when I first like dove in, I'm like, alright, chat GBT, and I signed up.
45:10I was doing chat b t chat GBT, and I got excited, and then I did the free one, and I'm like, gonna upgrade to $20 a month when I did that one, and I started using it more and more. Gonna upgrade to $200 a month. I was using that one.
45:21Right? And then everyone's like, oh, chat GBT sucks. You should all use mannest.
45:23My gosh, I tripped in mannest. I signed up for that free one, then the $20 a month, then the 200, then like quads better. I just quad like went from thing to thing to thing to thing, and I'm like, I don't even what to do.
45:32How many of have felt that way? We're just like, I I I started here, but the people are talking about Gemini and nano banana and this and that, and like, I duh. How many guys are like just overwhelmed?
45:41Or you're signing for all of me. I'm paying $200 a month for six different things. Don't even know which one to use, and I use quad to do images, but it makes crappy images by use chat GBT, and it did, and it sucks at writing, and I This is the state of AI.
45:57You guys, this is where everyone I talk to, and these are my highest levels, in my inner circle. People pay $50 a year to be in the room with us, and they're having the same conversation like, don't even know what to do. My team doesn't know what to do.
46:06We're all just kind of frustrated and overwhelmed and and chaos. Right? So it sounds like a lot of you guys.
46:11If that's you, yeah, changes Jensen. It changes daily. Yeah.
46:14Peter said, welcome to my life. Overwhelmed chaos. K.
46:18So if you feel like that, you guys good news is most people feel that way. K? I know some of guys are just excited.
46:23You're like, I know AI is changing lives and businesses. I've dabbled a little bit, but I'm here to pour gas on the fire. I've seen the people that are killing it, I wanna kill it too.
46:32If that's you, just type in gasoline or gas for short. Alright.
46:36This is the gas. You guys are the ones who are like, I'm dabbling with it. I wanna blow this thing up.
46:40Okay? Those that's the plan. Okay?
46:41I know that guys fall in one of these buckets. You are not alone. Don't stress out.
46:44We're here over the next five days to walk you this process to help you to actually grow your company. So my next question, what do you want to use AI for? Okay.
46:52This is an interesting question. Like, kind of surprised me because in my head, I only wanna use AI for one thing. But started asking people, like, some people like, uh, I wanna use AI to increase my productivity, and there's tons of like AI challenges to help you be more productive.
47:03You guys seen it? Like, save a bunch of hours a week, be more productive. K.
47:06If you're here to try to like, you want me to teach you be more broad productive AI, that's not this challenge. Okay? And that's not my my goal here.
47:12I mean, you'll probably learn some stuff to be more productive, that's not my goal. How many of us like, I wanna build an AI clone. K?
47:18Well, is not that challenge. Like, we'll probably I show you how to do it, but like that's not the point of this challenge. K?
47:23How many of like I want to do to write a book or to, uh, find better recipes or to figure out like whatever it is. Right? It's so this is not that challenge.
47:31K. This challenge is different. Specifically different because I couldn't find anyone doing this version of like what AI should be used for.
47:38K? So this is the real question. I started seeing this popping up in my feed, in Instagram, Facebook, everything over and over and over again.
47:43People saying, who here's actually making money with AI? Uh, are normal people actually making with AI? How exactly are people making with AI?
47:49Like, this question kept coming up over and over and over again. K? How do you actually make money with AI?
47:55That's the point of this challenge. Now how do be more productive or save more time like there are people teaching that and go for it. I wanna focus on how you make more money with AI.
48:03That is the goal. K? As I wanna show you guys, my very first AI project I decided to go all in, um, was this.
48:09It's a it was a video sales letter I I created. K? And this is probably, man, seven, eight months ago now.
48:15How many has saw this video by way? It's called the secrets of propaganda. Uh, we're spending about $1,000,000 a month on ads for this.
48:20You've probably seen in your feed, probably watched it once or twice, um, but it's doing really well. So I use AI from start to scratch to create this, to script it, to write it, do everything, and I put it out there.
48:31We launched it just as a test. This is my very first test. So again, AI newbie, never used AI.
48:34Didn't know if was any clutter, chat, or anything, but I followed what I know building a billion dollar company, followed my processes, applied AI to it, and this will happen. Very first AI project, AI VSL, selling a $100 product. Um, during the first ninety days, uh, 5,941, uh, $100 tickets were sold.
48:51Uh, the average cart value is $348 per $100 sold. Uh, and then 5% of people who bought this ended up buying a $10,000 upsell on the back end, um, which e which was the equivalent of a whole bunch of these two comic book awards.
49:02Okay? So my first test, that was it. Not too bad for first test, right?
49:05I meant to know all the hacks that happened inside of Claude, but I know how to use it to actually make money. Okay? I use AI differently than a lot of people.
49:12I use it through the lens of someone who scaled a business to a billion dollars in sales. That's the difference you can get from me, my business partner Todd, than you get from any other AI expert out there. Everyone else is talking about hacks or tweaks or productivity or blah blah blah blah blah.
49:24K? We're gonna show you how to build and scale your business. If you don't have a business yet, here's how to grow using AI.
49:29You have a business, here's how to apply AI to dramatically increase it. K? This challenge is about making money.
49:35That's why this is different. K? Now if you hate money, now is your time to leave.
49:39K? You've been warned. That's the whole plan is the whole plan of this event is teach you guys how to make money.
49:43K? So if you hate money, you can just close Zoom, and we'll see later. K?
49:48Now if you like money, type money in the chat. K? Alright.
49:52K. Yeah. Money.
49:54There we go. Everyone k. Good.
49:55Good. If you hate money type, hate money in, and then we'll say peace, we'll see you later. Okay, money I see a whole bunch I don't see any hate monies, and there's a lot of com okay.
50:03Alright. Good, we're in a good spot. Okay, well, let's have some fun then.
50:07So the question is like, why are most people like why some people make money with AI and most don't? This is the question, and the answer is PoopBrownies.
50:17So in case you're wondering, that's the answer. Okay? Alright.
50:20I know that's completely gross, but s is gonna be the easiest way for me to explain why most people don't actually make money with AI. And yes, I used AI to make my poop brownie logo last night. I'm not gonna lie, very proud of it.
50:31There you go. Okay. So let me explain poop brownie.
50:32Guys cool? If you want me to explain poop brownies type poop brownies in the chat.
50:38Yeah. Those of guys who this is your first time to a Russell Brunson event, you're like, what? Yeah.
50:42Yeah. We're gonna have fun. I promise you.
50:43Okay. So this what I understand. Okay?
50:44This is the poop brownie theory. Okay? Most people, they go to AI and they're like, hey, AI, make me a brownie.
50:49And AI goes out there and it's like, okay. There's a whole bunch of piles of brown. Okay?
50:53And it sees all sorts of stuff, and so again, piles of brown, it says no, if you can read that says, AI sees a pile of brown. It doesn't know the difference between brownie ingredients that won awards, and then poop that is mislabeled as an amazing brownie ingredient. Okay?
51:07You may or may not know this, but there's a whole bunch of crap on the internet. People can post anything they want. K?
51:12And AI is learn like the way AI learns it goes it scours the entire internet and pulls back information. But it's pulling back information from the really smart people and from the morons. K?
51:21It's pulling information people who are telling the truth and people who are literally lying. So you don't know if it's scooping up poop or scooping up brownies, and you put it in there though, you're make me a brownie and then boom, it pops out a poop brownie, and you're like, oh crap. Literally.
51:34K? This is why people like, I tried I tried AI to to write write email that sounded horrible.
51:41AI tried to write a webinar for me, it sucked. AI and like you see people complaining all the time. Every time I see that in my Facebook feed or Instagram, whatever, people complain like it doesn't actually work.
51:50I'm like, oh, we got poop brownies. Cause you said, hey AI, make me a brownie, it goes out there and it scoops up all the brown it finds and it makes you a poop brownie. Okay?
51:57Or you're like, hey AI, write me an email to sell my stuff and it's like, alright, it goes out there and it finds a whole bunch of different emails. It finds the poop brownie, the poop emails that were sent out that made $0, and then it finds the big brownies that that made 10,000, like this email did $10,000, it went into 5,000, and it grabs all those together, and then from there, boom, it makes you a poop brownie email.
52:17There's some good in there, some bad in there, but you don't know. AI doesn't know which one's good or bad or anything. All it knows is like you wanted an email, here's a bunch of emails, put it together, render it out, and then boom, then you write an email.
52:27This is making sense? This is making sense, type in poop in the comments. Okay.
52:32Alright. You guys are getting this. Okay.
52:33And then you're like, god, this is not working. I'm try it again. Alright.
52:35AI, write me a webinar that will actually make me money, and it goes out there and it starts finding all these piles of brown, and it finds the good webinars that makes this webinar did $10, a $100, you know, 250,000. This one made zero and doesn't really know the difference and just scoops up all the poop, puts it in there, and then renders out and then boom, pops you out a poop brand new webinar, and you go and you do it like nobody bought off my webinar.
52:55What is happening? K? It's the poop brownie theory.
52:58This is the issue. Okay? The reason why AI, like most people don't make money with AI.
53:05Right? It's because of this. The internet is mostly full of poop.
53:09And that's literally what AI is scraping all this information from. Okay? And so it's sorting through all sorts of the good, the negative, all sorts of stuff.
53:17Okay? So I'll explain how I do things differently. Okay?
53:20And this is why I make money with AI. Okay? So the poop brownie theory's gotta shift a little bit.
53:25Okay? Instead, I say, hey, AI, make me money, make me a money making VSL. And instead of going out to the entire internet and grabbing stuff, okay, I'm going to give AI, um, very specific things.
53:37I'm gonna give it just examples of the things that actually work. So here's all the webinars, or sorry, VSLs.
53:44Here's all the VSLs that made a lot of money. This one did 10 millions from 3 millions to two minutes. So the only thing it's pulling from is the good stuff.
53:50The s that taste so good, they're frosting on top of them. Right? All these videos that won two Comic awards, these ones that been successful people over and over and over again.
53:58Okay? So then AI looks at that, that's its reference point, and then boom, it starts pooping out two Comic Club awards. Okay?
54:05Sorry. We're going deep on this analogy. I hope you're okay with that.
54:07Edward said he's getting hungry. How are you doing? Because of the the anyway.
54:11Yeah. I don't know. Anyway, we'll keep going.
54:13Okay. So this is the poop brownie theory to be successful.
54:17Right? Okay. Instead of letting the AI go out and scour the Internet and grab everything, instead we just feed it the highest converting whatever you're trying to create emails, or webinars, or funnels, or video sales letters, etcetera.
54:27And if you do that, then it'll come out and it'll give you the tools you need to create something that's amazing. Okay? That is the big secret.
54:34Okay? That most people are missing. Cab?
54:37It's with the brunce and brownies the best. Okay. So in the next five days, we're gonna be doing a lot of cool things, but what we're do is we're gonna show you guys the best recipes to make really good brownies.
54:46We'll show you the best ingredients. Okay? And I have access to ingredients that nobody else has access to.
54:49Okay? As someone who's been running clickfunnels now for over a decade, um, we've had I think 3,500 people who've won two common club award.
54:57Uh, I know everyone with their funnels. I've seen all their video sales, there's the webinars, everything. I have access to stuff that nobody else does.
55:02Okay? I know one of the highest converting things in the history of all time because they're all run on the back of our platform. We process, I think, 12 or maybe $13,000,000,000 in sales right now on the back of ClickFunnels, and so the recipes and ingredients we're pulling from, uh, no one else has access to, no one else knows where they are, but we have access to them.
55:15So we know what actually works, which is really nice, and we're gonna teach you guys how to actually cook and make your own, not poop brownies, but really good brownies. Okay? Uh, so over the next five days, no poop allowed.
55:24Does that sound good? If there's no if you guys are good with that type in no poop, because no poops can be allowed, we're gonna focus just on the good stuff, so you guys can be successful. Alright.
55:33No poop. Alright.
55:35That's the end of my poop analogies. We'll go back to, uh, professional business rustle now. Okay.
55:39What are we doing the next five days? Day number one is called we'll show you guys what I call the 7 figure AI shortcut. K?
55:45How many is want a shortcut? K. That's what I'm talking about is the shortcut because I don't want this to be something where you increase your productivity and in thirty years now you finally have enough time you can make a bunch of money like this is the shortcut, the 7 figure AI shortcut.
55:56K. That's gonna be today. Tomorrow, this is gonna be huge for you guys, especially if you're someone who is a coach or a consultant, you're selling information or courses, um, or if you're someone who's creating software.
56:06If that either of those is you, tomorrow, day number two, we're gonna show you our billion dollar breakthrough. Okay? This will be the that for most of guys changes everything, so don't miss tomorrow.
56:15Tomorrow's gonna be insane. When I when I show you what the billion dollar breakthrough is, it is the secret that made ClickFunnels go to a billion dollars in sales that nobody else really noticed. And when I showed you, and like, I put it on a silver platter, you're like, oh my gosh.
56:26This is so simple. Like this is so easy. So that's happening tomorrow, the billion dollar breakthrough.
56:30Day number three is called the one the one person marketing machine. K. We're show you how to rebuild how to build out your entire marketing to AI on Wednesday.
56:36Day number four is called the one person software machine. K. Literally on day four, you guys will end day four with your own software app that you have built.
56:45It'll be done. It'll be functional. You can sell it.
56:48You can use it. A lot of you guys will making money before this week's over because you will have an app that is done and functioning and working. Uh, if you want an app type app in the comments, Oh, yeah.
56:56That is the promise you guys. It's gonna blow your mind. In the VIP someone said I'm I'm wanting an app for two years now.
57:01I'm like, well Thursday you'll have it done. So there you go. You're welcome.
57:04Okay? Third, uh, day four, we're gonna, uh, again, you're gonna be one person marketing machine. You will become the lead developer of your own company, and we'll be building software and and shipping it and selling it by day four.
57:13And day number five, we're share the ads called the AI side hustle. Uh, how to make some money with the AI skills you learned this week, and it's gonna be you're gonna love it. It's gonna be awesome.
57:22So that's the plan for this week, and it's gonna be so much fun. Okay. One question people are like, Russell, are you gonna try to sell something during this challenge?
57:29Uh, hello. Uh, my name is Russell. In my name literally says the word sell, s e l l.
57:34If I don't try to sell you something, will be offended. So I'm not going to try to sell you something, I will literally sell you something. I promise you before it's over.
57:40Okay? The good news for you guys is the thing I'm trying to sell is a very, very expensive two day implementation boot camp here in ClickFunnels HQ. For most of you guys, you're not gonna wanna buy this.
57:48You're not gonna wanna afford this. It's really expensive. So if you guys don't stress out about it, okay, it's gonna be $35,000 per seat, and, uh, we have 40 of you guys are coming here, and we're gonna build this entire thing out in person.
57:57Um, and if that's for you, awesome. We'll tell you about it later, but if it's not for you, don't worry. We're gonna try to get everything we're gonna be implementing today, we're try to implement as much as possible during five days here, and so don't stress about that, but, yeah, there's gonna be a bunch of you guys coming, 40 of you who would come, to today implementation event.
58:12So I'll sell that later. I promise. Sound good?
58:14Okay. Alright. So the goal today is to show you guys how to actually make money using AI.
58:19Alright. And so, uh, uh, this method that we call, I'm calling this the 7 figure AI shortcut.
58:25Okay? And this is gonna give you kind of framework of how we're using AI quickly. So I'm show you guys the very first video sales that I launched that crushed it.
58:33It's it used this AI shortcut I'm gonna show you guys, and I've done it now probably a dozen times in the last half year, uh, using this exact same process. This is something that I've only shared like in my inner circle of people, and so I'm excited to break it down for you guys, because this will give you an unfair advantage when you understand it.
58:50It's gonna make AI basically will to your powers, and do exactly what you want to do, so there's no poop happening, just good stuff, and it's gonna be amazing. Okay? And also by the time we're done today, um, you will have successfully created your very own AI coach that you can give away, and you can sell, and you can do things.
59:06Okay? So this is like not just me talking at you, by the time today's done, I'm gonna give you a homework assignment, but you're gonna build this out, and you can give this to somebody, and you got it for free where it generates leads for you. You can, uh, sell this where someone comes to this bot and asks you a question, and then AIU answers it for them.
59:21And, uh, it's really, really cool. So we're gonna show you guys how to do this, and we're gonna give you the tools to do it. Um, there are people currently selling their version of this app for $6,000 a year, and so you're gonna have one of these before today's out.
59:33So you're welcome. We're building cool stuff. We're helping you make money right out of the gate, uh, which would be really cool.
59:38So it's gonna be awesome. Okay. Uh, and this is our gift to you.
59:42Casey attractive character AI coaching assistant. So we'll show you that at the end how to do that, but it's one of the ads to know that today's gonna be amazing and don't blink because you're gonna miss something really cool.
59:52K. Uh, and that way by the time today's done, you'll have something that you can give your customers to generate leads. You can add your offers, increase your value, uh, to make you more money, uh, and it makes you more I will.
1:00:00Okay. Alright. With that said, we're jumping in now to the seven day excuse me, the 7 figure AI shortcut, and then again tomorrow, we're gonna be going into the billion dollar breakthrough, so don't miss tomorrow either.
1:00:11Okay. Alright. The 7 figure shortcut.
1:00:13Now to do this, I actually wanted to bring up my business partner. He did the VIP session earlier this morning. For all the VIPs, was it pretty amazing hanging out with Todd?
1:00:23Okay. Todd Dickerson is my co founder of ClickFunnels. We met, man, a little over a decade ago now, and we had a chance to work together, and just someone who I love and respect at the highest level.
1:00:31Him and his family, they're amazing people. Uh, he's got such good values. It's like, like, just a great person, and literally the smartest person I've ever met in my entire life.
1:00:40Um, together over the last decade, we had a chance to build this entire amazing company called ClickFunnels, and now with AI, we're doing some really, really fun exciting things. And so he's in town this week. I'm gonna have him, excuse me, come here in a second today, and then also on day number four though, he's gonna be back here going and help you guys actually build out your first app in AI.
1:00:56So I'm grateful for him. It's a lot of fun. So if everybody virtually wherever you are around the world, if you can put your hands together for my business partner, Todd Dickerson.
1:01:04Let's go.
1:01:07Todd, welcome to Boise HQ. What's up, man? Thanks for having me.
1:01:10Yeah. Awesome. Absolutely.
1:01:12Appreciate it. What's up everybody?
1:01:14So this is Todd, you guys. Again, he did a VIP session with all the VIPs earlier today, uh, showing what we're doing inside of ClickFunnels to grow the company, uh, using AI, and it was amazing.
1:01:24Hopefully, you had a chance to see if not upgraded VIP, and make sure you go back and watch the replays of it because people were freaking out when they kind of saw what was actually happening behind the scenes. But I wanted to talk today about just kind of what happened when we first built ClickFunnels.
1:01:37Right? And kind of our business as a whole, and I'm gonna go throw slides back up for one second team.
1:01:43There's basically, there's four paths to getting to seven figures. Okay? AKA the two Comma Club.
1:01:47And we're gonna walk through these two these paths. The very first path is called the how path. And so, what I'm gonna actually do, we're gonna jump up on the the board here.
1:01:59So this is a we had AI designed this for us. So this is Of course.
1:02:03This is a yeah. Of course. Not gonna have fire ourselves.
1:02:06This is basically This isn't like our full org chart. This is kinda like our org chart looks like. There's Todd and I.
1:02:11We've been co CEOs of ClickFunnels for a long time. But if you look at like Going back to the very beginning of how things started. Right?
1:02:18When we first started a company, this probably true for a lot you guys. How many guys are in the startup phase of company right now? K.
1:02:23So if you're in startup phase of your company right now, you are usually in the see if I can k.
1:02:29We'll go right here. You start on the how path. Right?
1:02:33So this is what the how path looks like. Todd and I decided to be business partners like, we should launch this thing, this software that builds funnels. It's gonna be amazing.
1:02:39Then Right. Cool. And so then Todd's like, okay.
1:02:42I gotta figure out how to do this and I gotta figure out to do this. So on my side, what happens like, okay. I We gotta create products to sell this.
1:02:48I had go learn how to like, how to create an offer. And then I had to learn how to write copy to sell the offer. And had to learn how to design and then customer support.
1:02:55And then I had learn like, okay, I gotta build a funnel to sell. So I to learn how to be a copywriter here, how to design, how to build a funnel, how to send emails, how to do split testing. And then I had to learn how to drive traffic, how we do partnerships, and then organic traffic, and then pay, and SEO, then growth.
1:03:07And then I had to figure out how to do this, and this, and this, and this. So that's also I had to figure out on my side of this equation. So what do you have to do on your side Oh, yeah.
1:03:14How to build click funnels? Yeah. Absolutely.
1:03:16I I think initially, was, you know, I was more in the front end, back end development doing that. I had almost no experience with DevOps, maintain public
1:03:24use. Yeah. Like, I had to learn that.
1:03:26Then I had to obviously learn security because things had to be secure and PCI compliance and all these other things that I had no idea about at the time. Product management, you had to run a team of lots of different people as you grow. Right?
1:03:35Like, you had to figure out how to do that. You had to do UI design, all of this fun stuff. Like, had to figure out all of it.
1:03:42QA and testing, like, I don't even know most of this was a thing. Like, did do you guys know how many rules there are around accessibility? Like, yeah.
1:03:48It's a lot of things you gotta learn. So performance, automation, making sure things are fast, making sure they work all the time.
1:03:54And then, course, customer support. All of it.
1:03:57Everything that comes with it. Yeah. We're software tech.
1:04:00If you built it, no one knows how to fix it. Oh, yeah. You gotta write documentation for it.
1:04:02Like, otherwise, your support team doesn't know how to support it and your users don't know how to use it. You gotta do every single bit of this all yourself.
1:04:09K.
1:04:10So that's how most people start building a business. Right? Is I don't know how to do this.
1:04:15I have to learn how to do it. And so for me, even before I met Todd, like, spent the first, I don't know, six five or six years trying to learn each of these skill sets.
1:04:23Like, I had to learn, okay, how do I create a product? And then I had to learn how to go, how to film, how to edit videos, how to like put together a product. And that took me, I don't know, five or six months to learn that skill set.
1:04:31And then I'm like, okay, now I gotta sell it. How do I make a website? And I had learn how do you FTP, and how do you I use Microsoft FrontPage, and how do you And it took me six months to figure out that.
1:04:38So I'm a year into it. I got a product and website. But now no one's buying.
1:04:41Now I gotta learn how do I sell this? Gotta learn copyright. Took the next seven months to learn how do good copyright, and then I grab copy.
1:04:46And then I can't, I got a website with a product and there's copy. No one's buying it. How do I direct traffic?
1:04:51And I had to learn And so like, the how path works, especially like when we're we're bootstrapping or hustling, but it takes a long long time. Right?
1:04:58How long it take you to learn how to be developer?
1:05:01Oh, shoot. I mean, I'm a computer science major. Right?
1:05:03So like, I've been doing this my whole life. So it took me a decade or more to actually be a good at that case.
1:05:09And then, of course, all the other tools and stuff. I mean, I spent probably three years doing DevOps and security as ClickFunnels is rapidly growing, making sure that, like, I knew how to scale the thing. We're growing faster than all but, like, 300 websites on the Internet at one point in time.
1:05:21Right? So like there weren't many experts out there to do it. So I had to spend years learning how to do each of these things.
1:05:26And then of course, still to this day, I'm learning about things that exist around the compliance and legal side of things with QA and accessibility and all of that. Then the support side as well. Right?
1:05:35So UI design, obviously, this changes all the time too. What works? What are people identifying with?
1:05:40How does it work on phones or mobile and like these other experiences? So yeah, it's a nonstop experience. Okay.
1:05:45So that is the how path you guys and it's the long slow way that's how most of us build business initially. How many guys are on the how path and you've done that or you're doing it right now? Type in how in the comments if you're on the how path.
1:05:55What's up, how people? Alright.
1:05:57K. It's good. You can bootstrap because it costs a lot of money, but it takes a lot of time of you.
1:06:01K? This one slides back. I have one slide.
1:06:03I wanna add this, think, real quick. K. The problem with the how path.
1:06:07K? The problem is that most entrepreneurs don't ever make it to their vision because they either run out of time or money before they ever get there. That's that's the reality.
1:06:14K? That's the how path. K?
1:06:16So number one path, again, is the how path. Number two path is called the who path. Now, some of may have heard this book right here called Who Not How.
1:06:22You guys seen this book before? Which camera am at? This one?
1:06:24Who Not How. This is written by Dan Solf and my buddy Benjamin Hardy.
1:06:28And the concept of this is like, how takes a long time. Because I If I had to go learn copywriting, and graphic design, and programming, and whatever, and you stack them back to back to back, it ends up being like seven, eight, nine, ten years before you ever actually are successful.
1:06:40So the how path takes a lot of time. So the the premise of this book was like, who, not how. So instead of saying, how do I write copy?
1:06:47It's like, who knows how to write copy already? So then, okay. Erase this whole thing.
1:06:53Oh, this is cool. This is so fun.
1:06:55This is the first time you ever used this board like this, so thank you for humoring us. Okay. So second path is called the who path.
1:07:02Right? And the who path is really exciting. So instead, you're like, okay, I wanna speed things up and make money faster.
1:07:07What I'm gonna do is, okay, instead of like learning copy, who can I hire? Who already knows how to write copy? Instead of me going to try and learn design, who is the design designer I can already I can already hire?
1:07:15Who already can do customer support? Who can build a funnel? Who can do email?
1:07:18Who can do CRO? Who can do who can do, you know,
1:07:23JV's form? Who can do organic traffic and paid? And so find all these different who's.
1:07:27K? I'm similar on your side. You started doing the who's too.
1:07:29Oh, yeah. Absolutely. Like we had we hired people in the product management side.
1:07:32We we had a whole team of seven people actually for this role at our peak with with the product management roles. We brought in a partner, an equity partner in the business for the front end side of things, in the UI UX side of things. Right?
1:07:42Like the back end side, brought in multiple experts, PhD guys to be able to handle that and the performance and scalability side of things. We had a team of multiple QA agents that came in to lead stuff at ClickFunnels. And then of course, the support department, hundreds of people actually were brought in to actually run support over the years.
1:07:58And at one phase, we were literally hiring someone a week to to scale our support system. So yeah. Absolutely.
1:08:03Like the who who phase is huge. K. Now this is the there's the positives of the who of the who.
1:08:08Right? Now it's like, you can get things done faster. Instead of spending seven months learning copywriting, I plug in the copywriting and boom, we got copy flowing.
1:08:14So spending two years to figure out front end development, you plug in front end development, boom, you're running really fast.
1:08:18Here's the problem with this. K? Who not how is amazing except for the fact that these who's, especially if get good who's, are very expensive.
1:08:24So this who might be Made it green, but you can't see very well. This who, like our copywriters. Some of copywriters are, you know, 150, $250,000 a year.
1:08:33You got designers, and you got customer support people and it's like all these different who's are costing a lot of money and the better the who's are, the more money they start costing. Yep. Okay?
1:08:41How cheap for your guys? Absolutely. I mean, like, we're talking about it right now.
1:08:44We had equity place. Right? Like, not just not just cash but like, yeah.
1:08:48I mean, developers are absolutely
1:08:50six figures minimum. Right? Like, or The junior developers.
1:08:54Six figures are junior developers. Right? And the same thing even on the QA side, like, people don't realize it.
1:08:58These are engineers essentially. So you also have lots of money you're gonna spend there, a tons of money you're gonna spend on security and UI UX like and then the support side of things while individual employees may not be crazy expensive like you need a ton of people to be able to handle the influx and the support or in my quality level.
1:09:13There's a big old sign there. Sign. Okay.
1:09:16Yep. So that's the problem with the Hoopath. It's really good.
1:09:19Speeds it up, but very, very, very expensive. I think it said in the I can't remember if was earlier today or if it was in the VIP, but our two biggest line items are on our in our company are like employee costs and Zuckerberg costs, like ad costs. Those are two most expensive things in our entire business.
1:09:32It's crazy. Yep. K.
1:09:33But question. How many guys have built the business on the who path? How many guys are who path people?
1:09:37You've got a bunch of who's working for you and this is amazing. This is awesome. K.
1:09:41How many are like, but the who's take all the money we make because they're so great but it's expensive. Right? K.
1:09:47So we got the how path and the who path. And up until, honestly, six months ago, like that was kind of That's kind of it.
1:09:54Even AI was there but AI was kinda just basic at that point. And so actually, throw slides back up. I think I've got a slide here.
1:09:59Yeah. There was like stats that are like, I mean, 84% of businesses that tried AI in 2025, like only they get saw like 15% productivity gains. Yeah.
1:10:08Like those are the stats from like 2025, 2024. Right? Like Yeah.
1:10:11But everything changed like within the past few months. Last two months has changed completely. So the the problem with the who path is is the same problem with how path.
1:10:17Right? Most entrepreneurs don't make their vision because they either run time or money. It's very, very expensive to run to run the who path as well.
1:10:24But it was essential up until literally a few months back. Okay? And so now we move on to the fourth path.
1:10:29Okay? So we've got the how path, the who path, and the next path is the AI path. And so I'm gonna erase this.
1:10:36Yeah. There we go. Every time we do this, we get like a 100 people messaging.
1:10:40What kind of board is that? I don't have an affiliate link for us. I can't tell you.
1:10:43Just kidding. Okay. Next is the AI path.
1:10:46And actually, I'm gonna show I'm gonna do some slides with AI path for a second. Okay? This is the problem with AI path traditionally.
1:10:50Because a lot you guys are like, I'm on the AI path. This is the problem with AI path. Okay?
1:10:54The problem is that if you look online, and I'm sure your feed's the same way you start scrolling through, and every single person's got a 10 ChatGPT hack prompts. Like, all these little, things that are busy work.
1:11:05They're like, hey, here's three things you can post in ChatGPT to make you a millionaire next week. Here's 10 things to make you more productive. Here's that.
1:11:11And like just all sorts of just noise out there. K? And these are all Like, I start seeing all this stuff out there, and literally it's like all these people have these ways to hack AI and try get your attention, try to get you to give you their name, email address, get you on a list, everything.
1:11:24K? And they're all using AI for certain things, but they're not Like, they never actually built a real business. K?
1:11:30What this looks like, what I feel like this actually is, um, and it was like two o'clock in morning, made the slide, it's all a bunch of poopaganda. K? Most of the AI garbage Type in poopaganda.
1:11:40Type in And I'll This is the mic up here. Can you guys hear me? Type in poopaganda if you understand what we're talking about.
1:11:46K? The poopaganda is Most of the AI noise is happening right now.
1:11:51Right? They're coming and showing hacks and tricks and secrets, but none of them are coming from the spot of like, here's how to actually make money. K?
1:11:57And so we use AI differently through the lens of someone who's actually scaled a business to a billion dollars. K? And so the fourth phase, we got who, the how to who, the AI path, and then the 7 figure shortcut path, and that's the one we're gonna talk about today.
1:12:09The gist of it, and we're diving deeper, is instead of looking at this like, I have to learn all these skills, or looking at it's like, who do I hire for these skills? It's looking at saying, okay, what's the system that we can build AI right here that we can build, we can install into the company, and then it just does this thing for us and doesn't cost us money.
1:12:26Right? Once this AI system plug in here, do the same thing. And going step by step, department by department, each individual thing, and just kinda coming back and figuring out those things.
1:12:35And that's what we're be walking us through today and over the next week. That sound good? Alright.
1:12:40We can go sit down then and we'll dive into the actual stuff. Alright. Hopefully you guys are able to hear us.
1:12:47Know the mics are a little bit weird. Could you hear me say If you can hear me like everything's good enough, guys got the gist? Alright.
1:12:53Alright. Let's go. Okay.
1:12:54So that's the things you guys wanna walk through. Again, there's the the how path, the who path, the AI path, and then seven figure shortcut path. So I'm gonna walk you through, um, a framework.
1:13:04This is the core framework I'm gonna teach you guys today, and again, call it the seven figure shortcut. Uh, seven figure AI shortcut. Okay?
1:13:10And this shortcut, there's no poop allowed. This is just the recipes, the ingredients, uh, in the order you need to actually, excuse me, to actually make something amazing the very first time.
1:13:20Okay? So that's what we're gonna do. Yes.
1:13:22That good? I type in seven figs. 7 figures if you want that.
1:13:27Seven figs. Let's go. Let's go.
1:13:29Let's go. Okay. Alright.
1:13:30Here we go. So come back to I told you earlier. My very first AI project.
1:13:34K? I I took what I know from building click funnels to a billion dollars in sales on my side, the the the marketing side of the business, and I was like, okay, wanna create a campaign just to prove this is this is gonna work, and so I'd create this whole VSL, and I'm gonna walk you through the strategy because there's a couple things that everybody's missing who's trying to do this.
1:13:51And if you understand these three things in the correct order, it's gonna change everything for you. Okay? So now is the time to get a pad of paper out if you're taking notes.
1:14:00Ken, I've been talking so fast, I'm so excited I'm like, keep getting out of breath. Oh, yeah.
1:14:04Absolutely. I'm excited too. Okay.
1:14:06Here we go. Ken, you just write this. Step number one.
1:14:08Step number one is what I call a swipe file. Okay? Before I build anything, the first thing I need to do is figure out a swipe file, what is the proven framework that already works.
1:14:20Okay? And so this is true anything, but like let's say, if I'm gonna go and let's say I want to use AI to write emails for me. I don't just go out to the Internet and ask for emails to have it pull in the poop brownies.
1:14:31Right? I'm gonna say, I need to swipe out. Who has got the highest converting emails of all time?
1:14:35I'm gonna go find all of them. I'm gonna start building a swipe file. I'm say, hey, Frank Kern's my favorite email copywriters.
1:14:39I'm gonna go and take pull every Frank Kern email I can find. Russell Brunson's a great email copy and pull every a Russell Brunson email. Dan Kennedy, great one.
1:14:46I'm a go find ten, twenty, thirty, forty, best email copywriters the world, pull their emails, and I have a SWIFE file to know exactly what really good emails look like. Okay? If I was gonna go and do a video sales letter, like I did.
1:14:58Right? I don't just go and guess and hey, AI build me a video sales letter, I gotta go find who's got the highest converting video sales letters of all time. I'm gonna go find not one or two, but ten, twenty, thirty, forty, 50.
1:15:07If I'm gonna do a webinar, okay? And so what these are that's what this is called is a swipe file, okay? I'm finding the stuff from that is the perfect representation of what I want created.
1:15:17Okay? And I'm gonna feed that into AI. Because if I give it to AI, it's like this is what a perfect project looks like.
1:15:22This is what a webinar that did $30,000,000 in sales looks like. Okay? Now it's not fishing for poop off the internet, instead of saying this is the actual framework.
1:15:30Okay? Or here's, uh, 30 VSLs that have all done over $1,000,000. This is the this is the the swipe file to make sure, this is how you know yours is successful that looks and feels just like this.
1:15:40Okay? So step number one is getting swipe files. Okay?
1:15:43So someone's asking what's a swipe file? Swipe file is an example. It's a case study.
1:15:47It's an example of something that's that's working already. Okay? So for example, um, when I started my AI project, uh, I knew I wanted to do a VSL.
1:15:55Okay? The company in the world has the best VSL. It's called Agora Agora Publishing.
1:15:59K? And Agora, if you know anything about Agora, they, uh, are the biggest, uh, publisher financial newsletters in the world. They do $1,500,000,000 in sales across the three brands.
1:16:08Okay? They have Banyan Hill, Oxford Club, and Paradigm Press. These are their three companies.
1:16:12Okay? And everything they sell, all $1,500,000,000 comes through a video sales letter.
1:16:17Okay? And they look kind of like this. Okay?
1:16:20And so what I did is I went and researched and I actually found I think it was 47 different video sales letters written by Agora that were actively running right now. Okay?
1:16:29So I know these video sales letters are the best in the world. Okay? They're pro they produce $1,500,000,000 this year for this one company.
1:16:37So I got all those. Okay? And I got the transcripts for every single one had AI go and take the video, pull the transcripts, and all of sudden I had 47 transcripts, and this is my swipe file.
1:16:46K? So before I before I write a single word, before I try to do anything AI, I get the swipe file first. K?
1:16:52I take the swipe file, and I run that through AI, and I say, here's 47 of the greatest video sales letters of all time. Can you analyze all of these and tell me the structure they follow? So it goes through and analyzes them all, comes back says, this is the structure of every single Agora VSL.
1:17:09Like, dang. How much would that be worth to you guys by the way? Well, they make a lot of money from it.
1:17:13So I mean, that gives you some indication of what it might be worth. Yeah. It's worth a lot.
1:17:17So I did that. Right? So I had it and said, here are I can't quite see my screen, but like those are what 12 steps or 14 steps.
1:17:23Here's the 14 steps that every Agora VSL follows. And then it gave me like like like minute by minute, here's what it says, how it says it, here's the framing, here's the so the whole thing. Okay?
1:17:32Now that I take that, and now when I give that to AI, now AI knows this is how I succeed. This is the perfect output. If I can make the thing that Russell's trying to get me make, follow this process, then it's going to be it's gonna be right.
1:17:45Okay? No poop brownies, it's giving me a golden brownie.
1:17:49Yeah. It's gonna make the perfect brownie all the time. Right?
1:17:51Because it's not guessing. You guys getting this? If you're getting this type swipe file in the comments.
1:17:55Swipe file, swipe file. Okay? I, by the way, even pre AI, this is what I did, like I spent so like I have conservatively, I would say, I probably spent 40 to $50,000 on swipe files.
1:18:07Like I buy every ad, buy every single thing just to have them all. So when I'm doing a webinar or a VSL, I can go through people's swipe files and see what they did that already worked. Now with AI, I can analyze 47 VSLs at once, right?
1:18:17In the past, may be able look at one or two and kinda like try to figure it out on my own, now I upload it to AI and it gives me all 47,
1:18:23runs it through everything and pulls me out the perfect framework minute by minute, what to say, how to say, when to say, it's insane. If there's one thing AI is amazing at, it's that pattern recognition aspect too. Like, things that the authors don't even realize that they're doing because they're just so talented as copywriters.
1:18:37Like, when you actually analyze 47 of them, AI points things out that they didn't actually know they were doing, and it's like, oh, that's the interweaved, like, way of the pattern and, like, super cool. It's crazy. Actually, that one of mine, I uploaded a whole bunch of these explainer videos and asked it I'm like, what's the pattern?
1:18:50It gave me the pattern. I was I had no idea. That's what I do.
1:18:53It's it's like in me, in my mind, it's instinct. Right? But no, there's a pattern that's underlying.
1:18:58So the swipe file gives me the exact output of what's gonna make this this succeed. Okay? Alright.
1:19:03So that's step number one, the seven figure shortcut. Okay? Is I am always gonna start with the swipe start with the end in mind.
1:19:08Right? It's like Stephen Covey's, uh, seven half is highly effective. Start with the end in mind.
1:19:12What do I want this to create? How does AI know that this is a good thing? Is I give it the perfect swipe file.
1:19:17Okay? That's number one. Okay.
1:19:18There's gonna be two more things we're gonna walk through. These three steps is what gives you the seven figure shortcut. Okay?
1:19:23Alright. You guys good number one? Type swipe file in one more time if you're if you got number one.
1:19:27Yeah. Yeah. Yeah.
1:19:27Yeah. Swipe file. Swipe file.
1:19:29Like I asking, where do you find the swipe files? We'll get to that. It'll be it'll be fun.
1:19:32I'm gonna show you guys. Well, I mean, could go spend forever trying to do it themselves. You could do it.
1:19:35Do spend ten years trying to find every single ad. Um, anyway, we got some shortcuts for you. Don't worry.
1:19:40Okay. Alright. That's number one.
1:19:41Now let's move over to step number two. Step number two is I call the attractive character. Now if you ever read my books, hear my books, yougot.com secrets, expert secrets, traffic secrets.
1:19:48The one framework I teach in all three books is the attractive character. Okay? It's one of the key, uh, philosophies I have in business and marketing.
1:19:56Okay? So what is an attractive character? Okay.
1:19:59In today's world, and this is true twenty years ago when I first started talking about attractive characters, even more today, people don't like doing business with brands. Okay. How many brands do you have a connection with nowadays?
1:20:10I can't think of any that I'm like obsessed with this brand. Okay? How many attractive character?
1:20:15How many how many like people do you follow that you're obsessed with like them, and their ideas, their things like tons. Right? Okay?
1:20:22So every business has an attractive character. It's the human being that's interacting with the audience. Okay?
1:20:27If you don't have an attractive character of the company yet, this might be the reason why your company's struggling. Right? There's got to be an attractive character who has has a relationship with the audience.
1:20:34Okay? So step number two is the attractive character. Now each attractive character has has their own voice.
1:20:42Okay? And there's different voices. There's like, there's there's Russell Brunson's voice when I'm speaking on a challenge like this.
1:20:48Okay? And you probably, like, you probably know Russell's voice. He talks really fast, he's excited, he can't catch his breath because he's so excited.
1:20:54Right? That's my speaking voice. But guess what?
1:20:56I also have a writing voice. I've written three books. Okay?
1:20:58This was New York Times bestseller. I'm very proud of that. But I've written three books.
1:21:01Okay? My write my my voice of my books is different than my voice of my speaking. Okay?
1:21:06Now the voice of my emails is different than my writing book, than my than my my writing. Right?
1:21:10So I I have different voices I use as an attractive character. So what we have to do is we have to figure out what is the attractive character's voice. I need to make sure that whatever AI is making for me sounds like me as the attractive character.
1:21:23This is the reason why so many people go out there and like, hey, I had AI write an email for me, it didn't sound like me at all, made me sound stupid. Or I wrote a VSL and it didn't sound like me. How many guys have ever said that before?
1:21:33Right? It's like it did it, but it just doesn't sound like me. That's you type type in angry.
1:21:37Like I hate AI because it doesn't sound like me. I saw one of my friends, big big marketer, literally last week.
1:21:43AI sucks at writing emails. I was like, oh, it's because you don't like, cause you're dumb. You're not following my process.
1:21:49Okay? Yeah. Everyone's like, Greg, you've done it before.
1:21:51Okay? And the reason why is because AI has to know your voice. Okay?
1:21:55And I need to know like the here's my voice if I'm writing a book, but here's my voice if I'm writing an email. Here's my voice if I'm doing a webinar. Here's my voice from doing a VSL, so I have different voices.
1:22:04Have to capture those voices. Okay? So the way I capture my voice, um, oh, yeah, and this is sorry, here's my image.
1:22:09This is you like, you created VSL and you watch it, doesn't sound like me. It sounds like a used car salesman, like, it pulled out some poop brownies off the internet, and it made me sound like a used car salesman, like I don't want that. Right?
1:22:19I gotta find the right voice. I gotta I capture the voice. So what I do is next thing I do is let's say, if I'm doing a VSL, let me find every VSL I've ever recorded, or every YouTube video, whatever it is.
1:22:28I find all of those. Right? I transcribe them, and then I give those to AI, and said this is what I sound like.
1:22:36Okay? So number one, hit my slide.
1:22:39Number one, you know exactly what the output has to look like. Okay? This is the the framework of the perfect VSL, or webinar, or email, whatever it is.
1:22:46Right? Number two, this is what I sound like. It has to sound just like me.
1:22:49It's gotta have my mannerisms, my weird things I do, like it has to have my personality. If the personality of the attractive character is not weaved into the messaging, the whole thing falls apart. Okay?
1:22:59So that's number two. We'll talk about number three in a second. But if you guys understand that, type voice in the comments.
1:23:06Okay? Voice. Yes.
1:23:07Okay. So we have swipe files and we have voice. Those are the first two things you have to have.
1:23:11Okay. Voices are fine. You guys are getting this.
1:23:14Right? Okay. Alright.
1:23:17Now we move on to number three. So I've got the swipe files, I've got my voice, and then number three is what I call a creative director.
1:23:25Okay? So what happens is somebody's got to sit down with the attractive character and say you're making a VSL, tell me some of your frameworks. Tell me your stories.
1:23:32Tell me It's gonna pull these ideas out of you. Okay? Because if you're like, hey, AI build video sales letter, it's like, and then write your script, and here you go, duh.
1:23:40Right? Then you go, hey, here's here's the perfect swipe file. Okay.
1:23:42Write you a really good one. Be like, that doesn't sound like me. Can you do it again?
1:23:45Boom. Now it sounds like me. Awesome, but like, but that's not what I'm selling.
1:23:48My stories aren't in there. You don't even know my stories. Right?
1:23:50So the third thing is I have to create a director to pull out the context. Okay? It's got to extract the stories, the frameworks from the attractive character.
1:23:58The the things are gonna be weaved into the email, or the webinar, or the VSL. Does that make sense? You guys getting this?
1:24:06Okay. So what I would do as a creative director is I would go talk to AIs, okay. And I'm gonna show you guys, we built some cool tools to make this easy for you.
1:24:13I will show you in a minute, but conceptually, I want you to understand. So you come right here, and the creative director comes out and ask questions. So I'm gonna answer questions about myself, and it's gonna pull out a framework.
1:24:22It's gonna pull out a story. Here's my potato gun story. It's gonna pull out, uh, what are my frameworks?
1:24:25Hook story offers. It's gonna pull all these things out of it. Right?
1:24:28It pulls those things out and extracts the stories from the attractive characters. Extracts the frameworks from attractive character. K?
1:24:34And now it knows exactly what this video sells or webinar email is actually about. Okay? So now what it does, seven figure shortcut is it takes the perfect swipe file, so here's the exact structure of what the perfect thing looks like.
1:24:47Here's the voice of the attractive characters that sounds like the attractive character. Number three, here's all the stories and the frameworks from the attractive character that we're gonna weave into this swipe file structure, and then this is the thing. And by putting those three things together, you guys, is the secret to, uh, the AI shortcut.
1:25:03To be able to create something that is going to potentially, and again, I can't say income plans, I'm not, but this is you get something that's gonna be really really good that's actually going to work. Okay?
1:25:14This is the the way that I built that very first VSL, because again, didn't understand AI, I didn't understand anything, but I did understand these three things. Right? Swipe files.
1:25:21I gotta pull out the perfect video sales letter swipe files to be able to give AI the structure I need. Number two, I gotta make sure it sounds just like me and pull the best things of me speaking, and number three, here's the stories and the frameworks I wanna weave into this video sales letter. And I have those three things, put them into AI, and then boom.
1:25:37What normally would have taken me six weeks to write. Okay? The video sales letter, if you've watched it, it's fifty minutes long, five zero, almost an hour long.
1:25:45Okay? Um, after I it took me it took me about three or four hours to gather all these three things. I plugged it into AI, and then, um, I wrote it and it wrote the entire thing in less than an hour.
1:25:56Okay? And we've gone on to launch that, like I said, it has been running, spent a million dollars a month in ads towards it, and it's been blowing up. Okay?
1:26:02So that's the 7 figure shortcut. You guys getting this? Okay.
1:26:05Type in shortcut if you guys are understanding this. Some say which tool did you use? We'll get to that.
1:26:10Don't stress out. Okay? Alright.
1:26:11Shortcut. You guys are good. Okay?
1:26:13So again, here's the process. Number one, you extract all the stories and the frameworks. You take those stories and you plug them through the attracted character's voice, and then from that you plug it into the perfect swipe file, and from there out the back pops, um, a really, really good output that can actually make you money.
1:26:27K? Take a screenshot of that. Everyone get your phone out, take a screenshot of this because that is the 7 figure AI shortcut.
1:26:32That is something right there. Companies are paying us insane amounts of money to come consult them on and how to use AI to actually make money. That's the big, that's the big secret.
1:26:40K? So make sure you pitch it. You have that picture of that.
1:26:42If you've got it type got it in, so make sure you get it because you're gonna come back. Show me that picture again, Russell. I don't wanna lose lose the framework.
1:26:48K. You got it again. This is it.
1:26:50You guys, this is a 7 figure AI shortcut. If you can understand this, you can you can wield AI to make you insane amounts of money. K?
1:26:57It's literally what I did in my very first AI test, which was this video right here. K? Again, found it found all of Gore's VSLs, got the output, fed AI my voice, and I fed all my stories, my frameworks, output in an hour, wrote this entire VSL, created it, launched it, and boom.
1:27:13There you go. Okay? So that is the 7 figure AI shortcut.
1:27:17You guys getting this? How are guys feeling right now? You're getting it?
1:27:20Okay. If you learn nothing else beside that right there you guys, that's worth a million dollars to you right now, and you got it for free, but come into the challenge and hanging out. K.
1:27:28Now we're only one hour into day number one. We have some more cool things today, um, but then also we've got the rest of this week that's gonna be insane. So hopefully that alone was enough to get you guys okay.
1:27:37This is worth my time. I'm showing tomorrow. I'm not gonna miss it.
1:27:39I'm gonna show up next. I'm not gonna miss it because we're layering on these strategies for you guys, and then we're gonna start weaving it into what AI, what software, how does it work, and so that's kind of game plan. Does that sound good?
1:27:49Okay. Alright. It's time to get our hands dirty.
1:27:51How many of us want to actually do something, and get our hands dirty, and actually create something amazing? That's you, type in dirty hands.
1:28:00I'm so bad always calling it out. I see some presenters, I always have like the perfect phrase. Oh, just having dirty hands fast.
1:28:06Good job. Alright. Dirty hands.
1:28:07Let's get our hands dirty. Ken. So as you guys know, when you registered for this challenge, we had a VIP.
1:28:12Do you guys remember? The VIP gave you guys a VIP sessions every single day. It gave you the replays to everything, and it also gave you guys a fourteen day trial to a new software tool called marketingsecrets.ai.
1:28:22And I saw during the VIP, I was like, when is it gonna launch? When's this live? It's live.
1:28:25If you go to marketingsecrets.ai and log in right now, you can go inside, but don't do it yet because I'm gonna show you guys something first. I wanna walk you through what we're doing.
1:28:31K? So, I'm show a you how to use this first, and then you have a chance to actually go in there and do some crazy cool stuff. K?
1:28:36That sound good? Alright. Here we go.
1:28:39So I told you guys this is the framework for the seven figure AI shortcut. Today, we're gonna do this piece together. Okay?
1:28:46We're gonna help you to figure out your attractive character's voice inside the software. It's gonna do some crazy things. It's gonna it's not only is it gonna help you find your voice, it's also gonna extract all your stories, all your hooks, all it's it's like the dream thing I built myself, and now you guys are gonna get this Yeah.
1:29:00Because it's insane. I keep seeing questions about like, what if I don't have a voice? Like, what if I don't know?
1:29:03What if I've never recorded anything before? Like, I'm just getting started. I don't know.
1:29:06And like, this is this is gonna help you. Is gonna help that. This is gonna make it so simple for you guys.
1:29:10It's gonna it's gonna blow your mind, Kent. Alright. Again, this is gonna be on the foundation for everything else you do inside of AI.
1:29:17K? From your marketing, from your sales, from your like, everything else comes back to this piece right here, which is the attractive character voice. K?
1:29:24If you get nothing else out of this entire week other than understanding and learning and building this out, it'll be worth its weight in gold. K? So this foundation will become the foundation for everything.
1:29:32K? And then remember I told you earlier, uh, we're actually gonna give you the sexy thing as well. We're gonna help turn this your attracted character voice into software that you can give to people where you can have your software coach people based on your ideas, your frameworks, your stories, and this is built into the marketing secrets app.
1:29:48So you guys will get this just for hanging out today, which is gonna be amazing. K? And there's literally people selling their version of this for $6,000 a year or more.
1:29:54So you can use it though to give it you can use it for lead generation, you can use it as a bonus, you can actually just sell access to it as a thing, like this is all something you're gonna have done today when you guys finish the homework. Does that sound good? Yeah.
1:30:04Jess said, wow, thank you. Jen said, oh, yeah. K.
1:30:07If you want that, say, oh, yeah. Because this is gonna be our gift for you guys for hanging out today. Oh, yeah.
1:30:11Let's get it. Let's get it. Okay.
1:30:14Alright. Okay. So again, you have something you can you can give away or add your offers to make more valuable.
1:30:19K. So I'm gonna show you guys how how to use marketingsecrets.ai. K?
1:30:23So marketingsecrets.ai, the way that I think about in my head is this is basically, um, all of the frameworks that I teach inside these books.
1:30:30K?dotcom secrets, expert secrets, traffic secrets. We're turning all of these frameworks into software. K?
1:30:36And I'm not done with all of yet. This is big I mean, it took me a decade to write these books. So we're turning them into into software because what's crazy about this, I look at the last decade as we've doing ClickFunnels together.
1:30:45Right? People would come and they would read the books, and they they create ClickFunnels account, and then they had to go like basically take the ideas from here and figure it out on their own, and then go and create, you know, create their Dream 100, create their this, create and they had to figure out on their own. But even with that, the fact they had to read a book, use our software, we have I think I think we're over 3,500 people who've won two Club award.
1:31:04I don't remember the numbers, it's like 200, 300 people that won two Comic Club x award, by taking these frameworks and just applying them on their own. And so what the goal of marketing secrets AI was to take all these individual frameworks that are in here and just make it software. So it makes it way easier.
1:31:17So that's kind of if you look at the from the outside, that's what marketing secrets AI is, is is taking all these books and turning it into software for you to build execute on things faster. Because if in a decade, we got 3,500 people who went to comic award, what can we do now if we take these things and turn them into software?
1:31:31I would love to see like, maybe it's a year, maybe I don't know. We'll find out what it looks like. Okay?
1:31:35But that's what marketingsecrets.ai kind of is. Now, when Todd and I started building that well, I say, I built one app inside by myself, so I feel like a programmer.
1:31:42Yeah. Absolutely. Todd and the rest of our team did most of work, but we kind of thought about this initially.
1:31:47Okay? The very first thing that you have to understand about how how marketing secrets AI works, because other people have software, it's not the same, but I've seen other people, they go and they have like a thousand agents.
1:31:57There's an agent that's your copy or an agent that's your that's your, you know, traffic guy, an agent that and like 55 different agents, and I was like, we should build that way. And Todd's like, no, we can't. Instead, gotta build market seekers AI where everything's focused on one is running things.
1:32:12And I didn't understand it first, and then he showed me how he's running the entire software development of everything we're doing through one chief of staff. I was like, love that you talk about just the psychology of we we talked about the VIP session a little bit, but psychology of looking at at how to run your projects based on a chief of staff versus having a million different agents.
1:32:28Yeah. So I way I think I phrased this with you when we were talking about it is like, do you want to have a bunch of outsourcers that are specialized in different areas or would you rather have one chief of staff on your team that you talk to him and if or him or her. Right?
1:32:42And they figure it out. Right? Like,
1:32:44super agent. And you're like, yeah. I mean, if that was possible and it's like, well, that's where things are going.
1:32:49And AI is moving so fast that even if you don't feel like there's quality in that right now, it's like there will be very, very soon. So, like, basically, the idea behind it is exactly how I operate things today. I have one primary agent which has all the memory, all the context on all the different projects we're working on, the conversations that you and I are having, the videos you've shared to me, like, all the things we're talking about are in this agent's brain.
1:33:09So that agent is able to go work on any project we want and spin up ideas that I hadn't even thought about. Right? Like, I might be like, hey.
1:33:16This is the idea. We're gonna work on this. And they're like, oh, that's great.
1:33:19It actually correlates with something Russell's working on over here. We should plug in this. And I'm like, oh, that's amazing.
1:33:23Like, we should do that. Like, we're we're talking about it on the VIP. Like, we'd built, I don't 20 different apps over the past, like, two months probably.
1:33:31Like, literally, like and by being able to build that fast and have, like, this this central brain for everything, we were able to surface ideas that made sense for for this week even. So super cool. It's really cool when you when you, uh, when you see how Todd does it, like,
1:33:45his his chief of staff is connected to, like, every one of his calls. Like, shows that every every Zoom call, and it's getting the transcripts and pulls back the information, and then it's it's in every it's in Slack, and it's looking at Slack messages. And so when when Todd and I have a conversation now, it starts me talking to Todd and us brainstorming.
1:34:00He pulls in his his chief of staff, and then and then like, I'll ask Todd a question. He's like, AEA, what do think about this? And he goes out, it's like, well, based on blah blah blah blah blah and it comes back, and it's like, yeah, it pulls all this information, and it's so crazy.
1:34:12Yeah. And so that's kind of the way we built
1:34:15marketing secrets very similar to where you log in, you have the chief of staff that can do everything for you. Yeah. Yeah.
1:34:20And as I'm like building out mine and working all these new things, we're like, we're bringing all the insights that are cutting edge that we're experimenting with into this platform. So as I learn better ways to make the memory systems work to be able to, like, keep project management isolated, but also share information and all this, it's it's complex to get working well.
1:34:36Um, as we do that, we bring that back into this software as we solidify those methods. So Yeah. It's so cool.
1:34:41So those slides back up. So chief of staff, when you log into the market marketingsecrets.ai,
1:34:46you'll see here's the chief of staff, and this is your little person who you communicate with. Right? And it works just like a chatbot on chat jbt or cloud or anything.
1:34:52Now this was powerful, because this is one of the number one concerns that we had when when we were getting ready for this challenge. I was talking to my inner circle members, talking to our coaching clients, talking to my friends, like talking to everybody trying to figure out like, and this is one of things everyone gets stuck with.
1:35:03I'm curious if this is for k? The problem is you're like, well, I don't know which one to use because someone told me that Claude was the best, someone else told me that this was or this wasn't, and this is the best for images, this is the best for research, this is the best for whatever. And the reality is that's true.
1:35:14K? I know for me it's like, and again, the market shifts all the time, but I know that in my mind, perplexity is the best thing for research. So I go to perplexity, and I research something, it pulls back all this amazingness, and I'm like, but Claude is the best for writing, so I have to copy and paste everything, and then move over to Claude, and like, hey Claude, here's something up for perplexity, help me write this thing, and then it writes something, and I'm like, okay, now I need to go create slides, so I copy and slide my best slide one is like man.
1:35:36So I move it over to and so I'm copying from thing to thing to thing, and it's a nightmare. It's one of my biggest frustrations.
1:35:41And I was telling Todd this, he's like, well, we can build the chief of staff so that if you ask it a research question, it goes and it actually hits perplexity and does the research and brings it back here to chief of staff. And they're like, I wanna try something and go and can ping, uh, Claude. It can write it and then bring it back and so on and so forth.
1:35:57That's my understanding. Let me Yeah. That's exactly how it works.
1:35:59Literally right now, you'll see on like the chat and the UI there. You can go in and you can pick a model. So you can basically be like, I just wanna talk to Perplexity.
1:36:05Like, you're talking to the exact same Perplexity that if you go to perplexity.com and pay whatever their monthly fee is now. Um, you it's right there. It's just built in.
1:36:12You can ask it a one off question as for your deep research. Or if you just talk to your chief of staff agent, you tell it you want it to go off and do deep research around the topic, it'll go and likely pick perplexity deep research to literally do the research, bring it back into context in relationship to your memories, in relationship to all the other work you've done, all the other apps that you're interacting with, which we we haven't even talked about that.
1:36:31But all the other stuff that's in the platform, all right in one spot. So you don't need monthly subscriptions to 30 different tools. Literally, we're putting all of them right here.
1:36:39So a lot of you probably, like, I I mean, I know I do. I pay hundreds of dollars a month for tools that I use like maybe three times a month. And then I like the other ones, I've got my my favorite ones of the time period, like, based on what what I'm doing that I'm working with.
1:36:50And now you no longer have to actually do that. You no longer have to use all the different subscriptions,
1:36:54uh, especially depending on your use cases. Right? Yeah.
1:36:56Yeah. I think that alone, a lot of you guys should be amazing. I see in the comments that people like, wait.
1:37:01What what do you mean? Like like, again, if you go to, like, I I have a ChatGPT pro account or whatever. So I pay $200 a month ChatGPT, $200 a month for Claude, $200 a month Manus, $200 with I'm kinda have all subscriptions.
1:37:12What's cool about this is we're pinging it through their API. So you'll notice like when you type it's a little slower, a little slower than maybe you're going directly to to chat GBT, but it's going through, pings their API, and so you don't have to have an account at five or six different things. Right?
1:37:24As long as you're inside the marketing secrets, it'll go, it pings the API, we pull it back for you, and so even if you don't have an account, it doesn't matter because we have an account with it. From the API, I'm standardized.
1:37:33Yeah. That's right. Yeah.
1:37:35Look, I wanna make sure I understand Yeah. It It's pulling things back and it pulls it all in one spot. Now what's cool about this is let's say next month, Perplexity starts not doing very good, and then a new super magic AI bot becomes better at research.
1:37:46Todd just plugs that in the back end and now stops hitting Perplexity. It's this one instead. And if Claudine starts getting bad at writing and Chatchipizzi gets like just this last week, Chatchipizzi's images got better than the other one, and so it's like shifted over there.
1:37:57So like, what's nice is you don't have to stress about what's the best thing today? You just talk directly inside of your to your chief of staff inside of marketing secrets, and it'll literally do the best thing today, and the best thing tomorrow is different, it changes. That's why earlier everyone's like, hey Russell, what's which AI did you use?
1:38:11Like it doesn't matter. Okay? It'll use the best one that for you.
1:38:14If Claude's the best writer now, then it'll use Claude. If something else is best, it'll use that for you. Does that make sense?
1:38:20If you guys are getting this and thinking this is way easier than me having 40 different subscriptions, type in no more subscriptions in the comments down below. Yeah. It's so much more simple you guys.
1:38:29That's what trying to build because partially it was annoying for me, but also for most of our people in our community like, this is so hard because I'm using five different things. I have to copy and paste, copy paste. We're now it pings the best one, brings all back, and it's in one spot altogether.
1:38:41Okay. Anything else you wanna add on that? Is that No.
1:38:43That's awesome. That's exactly how it works. Yeah.
1:38:44We did that with images like you said. We just updated updated the images so it has GPT image too. It has Nano Banana too.
1:38:50Like, it has all the best ones. And you don't have to, like, go back and, like, be like, wait. So do I need a subscription for Gemini now?
1:38:55Like, no. It's all right here. Just use this.
1:38:57Yeah. I wanna explain what some of guys are asking, like, how does this actually work? So, as you guys know, you have a trial right now.
1:39:01When you sign up for VIP, got a trial to this. You have access to trial, and with the trial, you get certain amount of credits every single month. And VIP people ask, like, what are credits?
1:39:08How does that work? And it's very similar, like, how cell phones used to work back in the day, where it's like, you have a cell phone agreement, and the cell phone agreement, you get x amount of hours for free, and then you if you go over, then it costs so much per credit. That's how every AI system works right now.
1:39:19Chappies, GPT, Clot, everything is you pay x amount per month, and if you go over that, then you pay for credits. So same thing's happening here is you pay whatever the base is for the software, and you can use as much as you want, if you're out of credits, then it just builds you for the credits. And so, uh, but you don't have to pay $200 a month for 10 different services.
1:39:34It's just you pay the flat fee of marketing secrets, and then if you go overage, then you pay for that, but that's kind of how it works. Is that making sense you guys? You guys getting this?
1:39:42Okay. Alright. So how you get access to that?
1:39:45When you log into marketing secrets AI, you can click on software tab right there, boom, and then it'll take you right there, and, uh, oh, sorry. I'm jumping ahead.
1:39:52Okay. Alright. Sorry.
1:39:53That was it for thought. So that's the first thing. Okay?
1:39:55Next thing. K? I'm gonna show you guys really something really cool.
1:39:58Um, how many guys have ever, uh, used chat CPT for a while, then you moved from chat CPT to Claude, and you felt like in fact, let me I'm gonna I'm gonna give you a good a good, uh, a good analogy for this, k. I haven't dated for long time.
1:40:10My wife and I've been married for like twenty five years, so I don't know how dating actually works, but I think in my mind it's kinda like this. Right? You go to date for a bunch of time, you get to know someone, you tell stories back and forth, and they you build a good relationship, but then you break up the person, you go and date someone new, and it's like, I get to tell this person everything about myself again, like who you are, your backstory, and like what you like, what you don't like, you start a whole new relationship.
1:40:28Okay? The same thing is true when you are going with with with with AI.
1:40:35Right? So I used ChatGPT initially for two years all by itself. I had ChatGPT, I was doing AI, and it started getting to know me really good.
1:40:41Felt like I had this rapport with it, and then everyone's like ChatTPT is no good anymore. Now we gotta move over to to to Manus, whatever it was.
1:40:47So I moved over to Manus, and I started this relationship. It's like, oh, Manus knows nothing about me. So I'm like, hey, name's Russell.
1:40:52This is what I like. This is my taste. This is that, you know, and I start this whole conversation.
1:40:56And so I spent six months with Manus, so eventually it knew me and like, we had this great relationship and then everyone's like, Manus sucks. Claude's the best. I'm like, oh.
1:41:02So I break up with Manus, I go over to Claude and it's like, starting a new relationship. First date. Hey, Claude.
1:41:07My name's Russell Brunson. Let me tell you about Right? It was frustrating, and it kept happening.
1:41:11How many guys have got have gone through that, um, AI dating first date experience? They just type in AI dating. Okay.
1:41:17Yes. AI dating. Yeah.
1:41:19Some say it sucks. Yeah. It's a nightmare.
1:41:21And so I was like, I was venting to Todd and Todd's like, what if we just build a super brain? I'm like, what does that mean? So when you go inside of, uh, inside of marketing station AI, we built a super brain.
1:41:30So you'd go click on software, it'll take you to a spot here, says the brain. You click on the brain, and it's gonna pull up the brain. And so I'll try to explain this Russell version, and I'll try to tell you guys what is actually true.
1:41:40So that with the brain, what's cool about this is it'll everything that's happening, it'll store those things, it stores memories inside the brain here. K? So start storing all these different memories.
1:41:49So as you're doing stuff with chief of staff, and you're getting this and it starts to get to know you, gets to know your voice better, and upgrades the brain and start saving all these memories over time. Okay? Number two, so that's the first part.
1:41:59Number two then is you can actually feed the brain. So you can go back and you can look at your chat GPT history. So I did this last night actually.
1:42:05It was kind of And I so I said ChatGPT, show me my show me all the memories, and it pulls them up. Yeah. And I can copy them, and I can paste them here.
1:42:11Now it knows everything ChatGPT, and I went to Man's, I copied all my my memories. I went over to Claude, so I I copied all my memories, and they're all stored here in this one spot.
1:42:19And one thing was interesting, and I'm gonna tell you this, I learned this last night from Todd. I was like, ChatGPT, I've used it for two years, and it only had like maybe a two dozen memories.
1:42:29I was like, what happened to all the rest of it? And do wanna tell me you told me? Because I was like, where did they all go?
1:42:33Yeah. I mean, like, they they just choose not to store it. Right?
1:42:36Like, that's the short version. Like, the AI basically gets to pick what it stores. And for whatever reason, they basically have chosen not to store all the memories.
1:42:42Right? So what we do is, like, we're much more aggressive on that. So we're able to remember every conversation, every single piece, every single detail.
1:42:50So when you're going back through it, I mean, it's all there. Like, that's the short version. Like and then there's other tools like manners that don't even have cross conversation memory.
1:42:57Like, unless you literally go in and explicitly set it up. Like so ours actually, like, in that chief of staff, as you were talking about setting up, you can, like, just talk to the AI and it's gonna remember things. And if you explicitly tell it to remember things, it will definitely remember the thing.
1:43:10Right? And then you open up a new conversation and it remembers the things from the previous conversations and the other things that are happening. So So cool.
1:43:15So again, step number one is you go back and, uh, it starts building this brain out for you. Number two is anywhere you've had other places you can start copying and copying it over. And then third thing
1:43:25Oh, yeah. Here's an example of me doing that yesterday. So I copied over all my chat GPT stuff and I fed the brain.
1:43:29Now it's getting smarter and smarter. And then third thing which is cool, because a of you guys are still gonna use other agents, like maybe you use marketing secrets for a lot of stuff, but you still use Clog, because you want co working code and stuff like that. You can actually take the brain, you can take the little piece of code, you connect it to ChatGPT, or Claude, or whatever you're using, and then as you're doing stuff in these other platforms, it'll feed the brain back here.
1:43:48So that way everything is centralized, and it's stored in one spot. And that way, if also you say, I wanna start using Perplexity, you can just link to it, and the Perplexity
1:43:56will go back, look at the brain, it has everything it needs. Or if you're in chief of staff, all the brain's there all the time. K?
1:44:01It doesn't get deleted after a couple weeks or a couple months. It's always there growing, evolving, getting better and better and better. Yeah.
1:44:06That's super powerful and important to like double click on I think. But the fact that like even if you are going to continue using Perplexity directly, Claude directly, whatever your tool of choice is, like, the memory shared amongst these systems once you hook them all together. This acts as a central hub.
1:44:21I think everyone needs this. And for whatever reason, the big AI companies don't wanna play nicely with with each other like this. So it requires a third party like us to create the brain, and now you can plug that into Perplexity, into Claude, into Manus.
1:44:32By the way, check that out. That's my deck. That's my slide watch.
1:44:34Yeah. Yeah. Let's go.
1:44:35Use it everywhere. Right? Same path.
1:44:37Yes. Absolutely. And I so I I see, like, questions about how do I see this?
1:44:40How do I log in and stuff? Support@marketingsecrets.com is an option if you, didn't get the email or log in or whatever.
1:44:45And how do people go get VIP?
1:44:47I'll show you in a second. Okay. I'm gonna show you.
1:44:48I want you guys focusing here so you understand it first, then we'll show you exactly where yeah. We'll show you the login like two minutes. We're almost there.
1:44:53I promise. I just wanna make sure when you show up, you understand. Okay?
1:44:56So again, the first thing you went through is like, we showed you guys how chief of staff works. Number two, this is how the brain works. And if you're like, but Russell, how am gonna remember all this?
1:45:02You're talking too fast. The coolest thing is that, uh, every feature inside of marketing's secrets AI, we create what's called a sprint. So sprint is a training to show you exactly how to do it.
1:45:10So as soon as we get off this call, you can jump into the sprint, you click on sprint, it's gonna pop up, and you're like, show me the brain sprint. You click on there, and it's like five videos that take, I don't know, twelve minutes to watch, and it'll walk you through exactly how to do it. So don't stress, It's gonna be like all the trainings in there and exactly how to go and make sure the brain's working for you.
1:45:27Gio said I'm talking too fast. I it's a good thing you're VIP, so you can get the re replays and slow me down if you want to. Alright.
1:45:35Sarah says I am so in. This is so cool. Very, very cool.
1:45:38Okay. So you click on that, and then again, watch the sprint, and it'll as you watch sprints night, and it'll show exactly how to do it. We're more kind showing what's possible, and then you can dive in here actually start using it.
1:45:46Okay? So that's the basis of what marketingsecrets.ai is.
1:45:49Okay? Alright. So now I wanna give you guys your secret mission for tonight.
1:45:53This is your homework for today. He is up for secret mission. If you are typing secret mission, I want a secret mission.
1:45:59Okay. Because before you show up tomorrow, I want the secret mission done. Okay?
1:46:02Alright. I told you guys that the seven figure shortcut is based on these three things. Right?
1:46:06Swipe files, attract character voice, and attracting stories. K. Today, your secret mission is to actually start doing this.
1:46:13Start actually getting your attractive character voice plugged into marketing secrets AI, because you're gonna be using this when you're right when it's writing emails for you, when it's doing VSLs for you, when it's creating webinars for you, like, all the cool things it's gonna be doing. Social content for YouTube, like, marketing secrets AI is gonna be doing all the stuff that you learned about in these books.
1:46:29It's gonna be doing it for you. But if you've read all three of these books, the core foundation of all these is the attractive character voice. So your core foundation for today is to go and actually plug in your attractive character voice.
1:46:39And this is one of the coolest things for me about the software, so I'm gonna walk you through how to do it. K? Here's how you add your attractive character voice.
1:46:45On the sidebar, there's a little button that says, let's say software. You click on software, and it's gonna here's a bunch of software. You click on what says attractive character.
1:46:51You click on that, and takes you to this to this, uh, to this like the page. K. Now you can set multiple attractive character voices if you want.
1:46:58K. So I set up one for Russell Brunson. I set up one for Russell for coach Russell Brunson, because this is the one that's doing my AI coaching that you'll see here in a little bit.
1:47:06Then I could set up one for Dan Kennedy. I could do Napoleon Hill. I could do one for my kids or my wife.
1:47:11So you can set multiple attractive character voices. K? But you're gonna create a character, and then you're gonna name the character, and call it yourself.
1:47:16Call it Todd Dickerson, Russell Brunson. You type it in. Very simple.
1:47:19K? Now just create an attractive character voice. K?
1:47:22Now or sorry. It's creating attractive character. Now inside of there, you're gonna go and you're gonna add different voices.
1:47:27Now remember I told you before that I have like, there's a writing like, the way I write my books, there's one voice. This is my voice writing style for books.
1:47:34K? But the way I write my emails is a different voice. K?
1:47:38This is one reason why people have AI sucks is like, it wrote an email, but it sounds like my books, and no one's gonna buy based on my books. Right? Or or, uh, it takes your the way you write your emails and it weaves it into your books, and all a sudden it's like, this doesn't look like a book.
1:47:50It looks like an email. It's always ellipses and, you know, weird stuff. Right?
1:47:52Um, and so I create a different voice profile for every different type of thing I might be doing. K? So I come down here next, but I click on new voice, and it pops up.
1:48:01So okay, here's the voice, uh, here's my coaching voice. Here's my email voice. Here's my what's the stage voice?
1:48:07My video voice. My, uh, my social voice. And you can add your own in there as well.
1:48:11Right? So you go and you create an actual voice, and you create as many voices as you want.
1:48:15K? We're gonna create a voice, and so in this example, I created my book writing voice. K?
1:48:19So I created a voice, and what I do is I take all I took the the, um, the word documents of my three books, I copied, and I pasted it in, and then marketing secrets AI goes and it reads every it reads all three of my books. Takes like two minutes. It's kinda crazy.
1:48:32It reads all three of my books. And then from that, it says, okay, this is Russell's voice style sheet.
1:48:38This is how Russell writes books. He he talks like this. He does this.
1:48:41He never does this. He always does this. Every single chapter starts like this.
1:48:44Every single it's like, it has everything about how I actually write my three books all in here. So now if I wanna use marketing secrets to write a book, it's not gonna throw out crap. It's gonna say, well, based on Russell's voice style sheet for chapter number one, we gotta have an intro story.
1:48:58Russell, what's the story to put in here? What's and so it knows exactly how to do my voice. K?
1:49:03So it creates a voice style sheet for each different thing. So there's a voice style sheet for my books. There's a voice style sheet for my podcast, voice style sheet for my emails that's gonna learn and and understand you.
1:49:12And what's cool is every time I add more stuff into it, it learns and it updates that style sheet in real time. So it gets better and better and always sounds just like you. K?
1:49:20Now this is the next cool part. K? If you think that's cool, type cool in right now, but I'm about to do a double cool here in a second.
1:49:25Type in cool if this is cool. K? Alright.
1:49:28You guys ready for double cool? We used to do these events where I would have everybody come to Boise, and I would teach story, and we we go deep into story structure, everything, and I spent like four hours, had to go in their their own private corner, and they had to pull every story that they had out of the brain. And each story had to be tied to a false belief their customer actually had, and they had to then architect the entire story arc of that story, and we start building out these huge databases of their story.
1:49:52We call the story inventory or story index. K? Now what's cool about this is that you start throwing in your books, your emails, your YouTube videos, your podcasts, it will actually go and extracts your entire story inventory for you.
1:50:06This is insane. Type cool cool in if you see what I'm saying. Okay?
1:50:10And when I threw these books in there, it analyzed them all. It's like, I found 600 stories inside your books. I'm like, dang, that's awesome.
1:50:17K? So it pulls out the 600 stories in my story index, and if you click on the story index, it pops up and say, here's the actual story. It tells the entire story.
1:50:25I'm like, this is amazing. And it says, here's the story arc at what you have to do in the story. So it's like, here's your backstory here, and it weaves in all the details.
1:50:31If I'm missing any details like like, you're missing this and this, but the rest of the story arc is there. And then it's like, pull out a bunch of hooks. So here's all the hooks I have.
1:50:37I'm like, oh my gosh. This is insane. Now imagine this.
1:50:41Chief of staff now knows all this. K? So I'm writing a webinar like, hey, what's up chief of staff?
1:50:46Let's write this webinar. Go look at my story database, uh, my story inventory, and five tens find 10 stories that would fit in this spot.
1:50:53And it goes out there, finds us all, here's 10 different stories. Which one would you like to use? I'm like, let's use that one.
1:50:57And then it's like, here's the story. Here's the story structure. Here's five hooks you could potentially use.
1:51:01Boom. It's all in the database. Right?
1:51:03It's all in the brain here. Or if you're like, hey, I wanna do an Instagram reel today. Do do I have any stories about about blah blah blah blah blah, and it goes hooks it looks at my story database and finds everything's like, here's three stories that fit there, and here's five hooks you could use for each one.
1:51:16I'm like, that made it easy. Grab my phone, I here's my hook. There's my story, and I again, I call back.
1:51:21Here's the story based on the perfect story structure. Like, it is insane. I literally built this for me, you guys.
1:51:26I selfishly don't like, this was just for me, and I'm gonna let you guys all have it because it's insane, but you guys getting what we're putting down here? K.
1:51:35This is yeah. This is amazing. K.
1:51:37So build out story database. And so that's the goal for today what I want you guys doing is start building out your attracted character voice. K.
1:51:44You're gonna go to the software, you're create a character, and you're gonna go say, here's my book voice, my podcast, like whatever you got. Okay? And you're gonna just copy and paste files into it.
1:51:53It'll do all the hard work extracting it, building out the stories, build the hooks, building everything, but it's gonna build this story inventory for you that we can then use tomorrow to start creating emails and video, like everything else we'll be doing this week. Okay? Alright.
1:52:06I already see it right now, but Russell, what if I haven't written any books yet? Okay. Couple of things.
1:52:12If you have any books, that's okay. Where have you ever used your voice publicly? Right?
1:52:17Maybe have you been on Zoom call before? How many Zoom calls do you have? Okay.
1:52:20Zoom usually records almost everything. Grab Zoom calls that you've been in and throw that in there. Okay?
1:52:25Have you ever spoke at church before or at a, you know, something else? Have you ever spoke before? Take those transcripts if you find them.
1:52:31Have you ever written a journal before? Take your journal writing and upload in there. K?
1:52:35Voice memos. Have you ever done voice memos to yourself, or to somebody else? I use an app called Voxer.
1:52:41I haven't told you yet. I extracted over the last forty eight hours every Voxer messaging you have ever done before Oh my together. It's over 9,000 Voxers, and I just had AI go and extract 9,000 Voxers between Todd and I.
1:52:51So I have every conversation Todd if I had in Voxer, literally on my computer right now. Could just, like, upload that as a voice, like, Todd Russell conversation voice, and boom, becomes a voice. Emails.
1:53:00Have you guys ever sent an email before? Take all your emails that you want and throw it in there as well. Okay?
1:53:05And if you're like, I still don't have anything, Russell. That's okay. If you don't have anything, there's a little button says tell a story.
1:53:10You click on tell a story, and it pops up right now. It says, do you want our creative director to ask you questions or you just want a riff?
1:53:17And you click the button, and then you just talk. And you can tell a 10 story side or 20 stories or billion stories to as many as you want. I'm gonna show you his one little hack.
1:53:25Do you guys wanna hack? I used to type everything. How many guys still type?
1:53:30If you type type type in the comments, t y p e. Okay. If you type, I'm so sorry.
1:53:36I don't type anymore because of Todd. Todd and Ben Mood on my team both got me to stop typing. When we were doing the one comic club challenge in January, Todd was showing AI stuff, and he just clicked this button.
1:53:46He would talk it, and then it would like it would just do it all. I'm like, what? And then Ben set up my computer.
1:53:51It's called WhisperFlow. Okay? So what you do is you go to aisecretchallenge.com/whisper,wspr.
1:53:59You install this on your computer. I think it's like $7 a month, $10 a month, it's it's ridiculous. Whatever it is.
1:54:05Um, in fact, looked, uh, in the last thirty days, Whisper has a 158,000 words I put into Whisper. Okay?
1:54:12I don't type anymore. I just click this this button, like the button on your keyboard says f n. I always thought like the fun button.
1:54:18No one's ever used it before. WhisperLow hooks up to the fun button, and you just click it, and you just talk blah blah blah blah blah blah blah as long as you want. You just rant for as long as you want.
1:54:26Okay? So what happens is tonight, you're gonna go in here, you can click on tell a story, and then it's gonna like, it's gonna either guide you, or it's gonna be a a you click on whatever one, and it's gonna ask you a question. You click the fun button after you install Whisper Flow, and you just talk for like twenty minutes.
1:54:38Blah blah blah blah blah blah blah blah. When you're done, you can take your finger off, and it takes it all, puts it in there, and you click submit, then ask the next question. You click fun, and then talk talk talk talk talk, and you just do that.
1:54:46By the time it's done, you've got this entire huge thing, and you can just talk, like, you just talk. You don't have to like like worry about grammar or punctuation or you they just talk like you're talking to a friend for as long as you want, and then by the time you're done, you will have it'll pull all your stories out, structure them correctly, pull the hooks out, does all the work for you.
1:55:04It is insane. It's gonna change everything for you.
1:55:08Yeah. I I don't know if you knew this, but, like, they have an app for your phone too. Like, they can replace the Siri horrible voice to text that, like, always gets it wrong.
1:55:16So WhisperFlow actually learns over time too. So, like, as you as you, like, backspace and change something, like it gets that update and it learns, oh, that's what he meant by that word when he said that. Like, so it actually gets really, really good.
1:55:25It's really cool. Yeah. It, uh,
1:55:27I'll say something like, I mean I mean, and then it'll and it cleans that up. Like, uses AI to rewrite, so it actually makes sense. Um, but I promise you guys, this will change your Uh, so again, uh, Whisper Flow again.
1:55:37There's the link aisecretchannels.com/wispr. Go there, and then again, cheapest like, you'll never have to type again.
1:55:44Typing is such like, when I type stuff now, I'm like, this is so annoying, like, how hard it is for my fingers. Like, this is insane. Again, last thirty days, 158,000 words I've I've used to whisper flow, and it's changed everything.
1:55:55Like, it's how I write my emails, how we do our videos, webinar, everything happens now to whisper flow. And so what's nice about this is again, when you go in here to your track character voice, click tell a story and use whisper flow and just start telling stories. K?
1:56:06And you should do a story every day. Do a story every night. Do it like just keep adding stuff, and it's gonna start building up your voice inside of the software.
1:56:12It's gonna start pulling out all your stories. It's gonna have all your hooks, your angles, and everything's gonna be in there, and it's gonna be amazing. K?
1:56:18So, uh, if the URL doesn't work, type in, try www.aiseekerschallenge.com/whisper, uh, or just Google whisperflow, whatever. K?
1:56:27Um, okay. So here's your homework for tonight, my friends. Uh, now obviously do the homework.
1:56:31You have to be able to log in marketing secrets AI. If you're already a VIP, congratulations. The software's been unlocked for you.
1:56:36You can go in there. You got a fourteen day trial. It's in there.
1:56:39Go to marketingsecrets.ai, and just log in. You have a chance to go play with all the magic fun tools that are in there.
1:56:44So congratulations. If you can't log in for some reason, what what, you know Uh, it was support@marketingsecrets.com. Support@marketingsecrets.com, not dot AI.
1:56:54We should put that on slide. Maybe it's getting up there. Everyone's spam that in the comments, whoever knows if they get stuck, type in support@marketingsecrets.com.
1:57:01Don't don't mess with us in the support. K? Ever spamming it.
1:57:04There it is. Yeah. Go in.
1:57:05If you if something happens, let us know there. Uh, but hopefully, it'll work for you. Go to marketing secrets AI.
1:57:10It should be working. K? Now if for some reason you did upgrade to VIP, now is your time.
1:57:14K? All you gotta do is go to aisecretschallenge.com/vip. Now the cool thing about VIP is a couple of things.
1:57:20Number one is every morning we do a VIP session. Todd did one this morning that was insane. The VIPs were going crazy.
1:57:25Um, so you'll get those. I mean, tomorrow morning, we'll start an hour earlier as a VIP. Number two, VIPs get all the replays of this entire week.
1:57:32K? So get the VIPs. And number three, VIPs get fourteen day trial to, uh, the marketingsecrets.ai software.
1:57:37K? Um, now what's cool about it is in the past, we always sell VIP for a $197, but you get VIP for free just for creating a trial.
1:57:45That's it. K? So that means you can use the trial marketing secrets next fourteen days.
1:57:49If you're like, I don't wanna do the same more, you can cancel, and you still keep, um, the replays. You still got the VIP access, and you still got four days playing software. So, um, that's the VIP pitch.
1:57:57Uh, it's crazy. 19% of you who signed up for the challenge already came from VIP.
1:58:02So 19% of you, you already have access. Just go to marketingsecrets.aa and go log in.
1:58:06If you were one of the 71 wait. What's the math on that?
1:58:0919 yeah. 71. Well, the 71% of people who didn't take my word for it, didn't upgrade to VIP, now is the time to actually do that.
1:58:16And you can go back and watch the replay from yesterday if you want to, but all you use is go to aisecretschallenge.com/vipupgrade, and that'll unlock the software for you to use tonight. Okay.
1:58:24Now I told you guys earlier, it was something some 81%. 81%. Oh, math.
1:58:30Yeah. I'm so used to AI doing math. I forgot how to do math.
1:58:33You know, Russell, when we were growing up, they told us that we would never have a calculator in our pocket. Like, so we have They lied to us. That we have all the world's knowledge.
1:58:41Oh, man. Okay. So, again, getting marketing secrets AI trial right off you have it.
1:58:46And then, uh, again, step number one, go to marketing secrets AI, get your free trial, and then step number two, get access to VIP and all that stuff will be in there as well. Okay? And then again, told you this earlier, this is the other gift I wanna give to you guys.
1:58:56Okay? This is your gift for hanging out with this. As you're building out your track to character voice, the cool thing is it starts to learn about you.
1:59:01It learns your stories, learns your framework, learns what you teach, learns all your stuff. So it's like getting really, smart. Was like, this is really powerful as a tool for me to use to be able to write better emails, do better VSLs, like be able to, uh, like all the things I wanted to do.
1:59:13But I was like, I've seen other people who sell these apps like $6,000 a year to be able to come ask me any question you want. I'm like, well, I've already uploaded everything I know to my attractive character profile.
1:59:25I was like, hey, can we add a feature where we can set up, uh, basically a chatbot where someone can ask you a question, it'll ping my entire database every upload it, and then it'll answer the question for people. And luckily for Todd and winter, everyone on our team was building like, yeah, that's really easy to do.
1:59:39So they plugged it in for you guys, which is so So what that means is as you're building your attractive character profile, there's a little button right here that says I can't read it from here. It says, uh, coaching bot. Yeah.
1:59:49You click on coaching bot. K? And then you can go and you can actually add a very specific coaching voice like this is the way I coach if you want, or it'll learn that over time.
1:59:57It'll update your style sheet based on that. But You go in there and you can activate it, and what it'll do is it'll go create this little widget, and it gives you a link where you can embed it on a website, you can embed inside a membership site, you can give people a direct link to it, but you have this.
2:00:10Right? And then you can go, you can say, hey, you know, email your list or go post on social media. Hey, you have a question for me.
2:00:14I just built up my attractive character, coach, uh, if you have a question for me, come check it out. And they come here, and, uh, I think on the next page.
2:00:21Yeah. The very first step, it'll it'll ask for the email address first thing they communicate with you. So they put in the email address, guess what happens?
2:00:27You just got a lead. K? Now this becomes the greatest lead magnet of all time for you.
2:00:31People are coming in, they're opting in, they become a lead, and now you have access to it. Right? Um, and then from there, it takes the next page.
2:00:37They can start asking questions, and you can go back and forth. You can ask questions. K?
2:00:40And so again, it's very simple and easy to set up after you've added, uh, a bunch of your context into, uh, into the attractive character. Setting up this coaching bot is so simple and so I'm sorry. Are you for real right now?
2:00:51Yes, George. I am for real right now. This is Everyone's freaking out.
2:00:55I know people sell these chatbots for like 4 or $5,000. Yeah. You get it for free because we love you.
2:00:59Just there there you go. You guys cool if you over deliver? Yeah.
2:01:02Okay. That's that's in there because I'm like, you already we already have all when you're building our track care profile, all your best stuff's in there. We should just make this a thing.
2:01:08So, yeah, we're not gonna charge you $5. Everyone else is charging for it. We'll just give it you guys because we love you and we want you to be successful.
2:01:13So, um, again, if you're already VIP, you can log in to marketingsecrets.ai. Start playing with this. If you're not yet, go to aisecretschallenge.com/vip and upgrade to VIP, and then, uh, you'll have access to that and play with it the, again this weekend.
2:01:24And again, other people are selling these for a thousand to $6,000 a year. You guys have access to it, uh, inside the software. Um, and that we have something you can give away or you can sell and stuff like that.
2:01:34Um, okay. Now some of guys like, Russell, how am gonna remember how to do all this? This is so confusing.
2:01:38Don't worry. I try to make it simple. K?
2:01:40The goal of the sprint is to open up your minds what's possible, but then when you log in the software, there's always a sprint button. K? Click sprint button, and we always have a sprint to show you exactly how to do the thing we taught you.
2:01:49So click on that. It pops up right here. Attract a character.
2:01:51You click on that, and it'll walk you through exactly how to go and set up your attractive character. Plus I threw in there some bonus training. Um, I did a really cool training a little while ago for my inner circle members.
2:02:01Uh, only people who pay $50 had access to this. Um, I thought I want you guys to be really good attractive characters, you probably need access to this. And so in here, this will show you how to set up your attractive character, and you're getting access to some inner circle trading on how to develop your attractive character as well.
2:02:16Uh, so that'll be in there for free inside the sprint as well. So you click on sprint, watch that, it'll walk you step by step, and then you just follow the instructions, and tonight you can go and do that. It'll help you to, uh, again, figure out your voice, but also help you actually set up the bot.
2:02:28Okay? How are you guys feeling right now?
2:02:31We've been going for a little bit, uh, ninety five minutes so far. You guys feel good so far? If you're feeling good uh, amazing in the comments.
2:02:36Type fire up in the comments. Type seven figure shortcut, whatever you wanna type in the comments. Alright.
2:02:42Alright. Cool. This has been a fun day so far.
2:02:45Some said overwhelming. Don't worry. I know it's gonna be little overwhelming.
2:02:47That's why we go step by step. You have a chance to get the replays. Once this done, our team will rep will will pop us out and you get the replays to go back and watch tonight.
2:02:53And if you're VIP, you'll have access to replays long term. Okay. Let's throw slides back up really quick.
2:02:59So this is what we kind of covered today is how to get your attracted character voice. K? Now on walking what's gonna be happening over the next five days, you guys understand step by step what we're doing.
2:03:08K? Again, today was all about helping us understand the 7 figure shortcut. K?
2:03:11That was really understanding those three things. K? Swipe files, attracted character voice, and then your creative director.
2:03:17Right? Those are the three things. Okay?
2:03:20Day number two, tomorrow, we're gonna reveal to what I call the billion dollar breakthrough. Okay? A lot of you guys know right now there's a lot of fear in the market of those who are creating courses and things like that.
2:03:30Right? Because AI is kind of messing up that thing. K?
2:03:33There's also be very few people creating software because I can create software, and someone can just clone it really quickly, and so like there's fear there. Um, tomorrow, we're gonna show you guys what I think what not what I think. This is literally the billion dollar breakthrough.
2:03:43It's the thing that made ClickFunnels grow the way it did, and I've never talked about this publicly. Uh, this will be the first time we ever talked about it. So tomorrow, we'll talk about the billion dollar breakthrough.
2:03:50Do not miss it. Um, it is gonna be the key for you guys building something that's gonna last. If you're just using this to to create a course, you're gonna lose.
2:03:58You're If just using this great software, you're gonna lose. When you understand the billion dollar breakthrough, this is the secret. This is what's gonna give you value over the next ten years in this marketplace, and those who understand it will be at a different level than everyone who doesn't understand it.
2:04:09K? So do not miss tomorrow. The billion dollar break, the first time we ever talked about this.
2:04:12K? Day number three now, I'm gonna be building out with you as your one person marketing machine. K?
2:04:17To be able to do all the marketing inside your business. Day number four, Todd's come back and he's gonna be talking about the one person's software machine. We'll show you guys how to actually build software.
2:04:25In fact, by the time day four is done, you will have software built. I know right now you're like, that's not possible. I'm not a developer.
2:04:31You will have software built by the end of day number four. And day number five, we're gonna teach you guys how to use these new AI skills you're learning to do some side hustles, make money on the side.
2:04:39So if you want like, if you just want a way to make some quick cash, that's what the number five is out. How many of want quick cash with AI? If it's so type in AI quick cash in the chat, and we'll know the day number five is gonna be for you.
2:04:49Yeah, AI quick cash. Let's go. Let's go.
2:04:51We'll show you some really cool quick ways to make money with AI, um, on day number five. Okay? So again, today we really covered this.
2:04:58Tomorrow we're gonna cover how to use these other two pieces inside of marketing secrets of AI because I got good news for you. Number one, remember all the swipe files that I talked about? Um, I have spent a countless number of hours taking all the best swipe files I have and actually building them into marketing secrets AI.
2:05:14So all of the work that I had to do and that no one normally have to do, I did it all for you. I'll show you that tomorrow, which is cool, and then also we built out a creative director inside of marketing secrets that will ask you the right questions to pull out your frameworks and your story. So that's already done.
2:05:27Tomorrow we're gonna give you that, so don't stress. All you gotta stress about today is like getting your voice into here, because that's the thing I cannot do on my own. The other things I did for you, but this one you have to do, gotta go upload whatever you've created just so it can capture your voice.
2:05:38Everything else I took care of for you, we'll show you tomorrow, and again tomorrow I'll show you the billion dollar breakthrough. I'm gonna give you a hint with a billion dollar breakthrough, okay? You guys want a hint?
2:05:45If so type hint, give me a hint Russell, give me a hint. Okay. This is the this is the hint.
2:05:50Okay? If you're selling courses or info products or coaching right now, I got I got bad news for you.
2:05:57That business model is dead. Somebody's like, wait, wait, what? I I just heard about coaching.
2:06:02Wait, wait, I just heard about courses. Wait, wait, wait. That model's dead.
2:06:05K? That's number one. K?
2:06:07That's the bad news. K? So this is like, do I do Russell?
2:06:10How to make money? How to provide value in the world? Okay?
2:06:11Is it software? K? Well yeah, maybe it's software.
2:06:15Except for the fact that unfortunately software's also dead. Okay. Think about this you guys.
2:06:19You can go create software program, you put it up online and someone can see it, and the skill set you're gonna learn day four is they can literally go and they can just type it in and it'll build the exact same thing for them. Okay? So software's dead.
2:06:29So that's scary. Right? So it's like, Russell, if courses are dead and software's dead, where is the value in the marketplace?
2:06:34Like if these things are no longer valuable, what is it that's going to get us to last beyond this? And that's what tomorrow's gonna be about. Oh, there's the tease.
2:06:42Yeah. Okay? And I'll give you a hint.
2:06:45I'm not gonna give you hint. Hints show up tomorrow. I'm gonna show you exactly what it is.
2:06:47Because when you understand this, you guys, it will shift everything for you. K? Those who understand this will be in business in the next year.
2:06:53Those who don't will not be in business the next year. 100% promise you Okay? Um, so do not miss tomorrow.
2:06:59It is gonna blow your mind. Okay? Alright.
2:07:01Here's what we're do. Right now, I wanna make sure you guys all have access. Okay?
2:07:05So all our VIPs go log in to marketing seeks the AI. Make sure you're in there. If you're not yet, you've got three minutes to go log in or make sure you have access to it.
2:07:12Anyone who hasn't upgraded VIP, we're giving you three minutes to go upgrade to VIP. Aisecrets.com, aisecretschallenge.com/vip.
2:07:19Go upgrade. You got three minutes to sign up before we do our next thing. So, Todd, while they're signing up, anything you wanna tell these guys, like, about the AI front, just, like, they understand,
2:07:27like, how exciting this actually is. Oh, yeah. Everything that's coming is, like, insane.
2:07:30So I you know, if you can't get in, like, use a MagicLink. Like, first off, like, they're like, oh, how can I get in? Go type your email and send MagicLink.
2:07:37If for some reason your order didn't go to the same email you thought it was going to or something like, contact support. Like, they'll be able to help with that. But, yeah, on the the frontier of stuff is just changing so fast.
2:07:46And that's what we were trying to do here. We we wanted to meet people with with tools, training, education that grows with them because things are changing, like, at breakneck speed.
2:07:56Literally, like, I was like, said this morning, I was presenting the other day, and I'm like, yeah. In the next day or two, a new model is gonna drop for this thing, and it's gonna change all this other stuff. And then, like, they're like, it just dropped ten minutes ago.
2:08:07Like, how did you know that? I'm like, yeah. Things are changing extremely fast.
2:08:11We had new image models drop yesterday two days ago, whatever, a few days ago. Um, so, like, things are just going crazy fast right now. Um, and the software that we're building, we're basically building it for ourselves, like you said, to be able to use it internally.
2:08:23But to basically include everything that's changing. Right? Like, I'm out here using whatever the cutting edge tools are, whatever the risky tools are.
2:08:30Some people have mentioned like like, oh, don't get hacked. Like, yeah, there's some real risk if you use some of these tools of actually exposing yourself if you don't know what you're doing or you expose things the wrong way. Right?
2:08:38So like, we're out here on the frontier finding what's working, finding the strategies that's working, using those things, and then bringing them back in. Because I think that's the only way to keep up right now. There frankly, there's enough spam, as you called it, propaganda all over YouTube, all over Instagram, all over TikTok.
2:08:53Some of it's good, but most of it is just nonsense hype where it's like, this changes everything. And it's like, every single video changes everything. Like, it's like, oh, okay.
2:09:01Well, so just everything changed twenty four seven? It's like, that that's not that's not a maintainable worldview model in my world. Like, the way I think about it is I find experts that I trust in different categories, whether it's health, wellness, personal development, spirituality, and I go deep with those people.
2:09:18And I delegate that area of decision making and expertise to them. And that's what we're trying to do for you guys with AI, with what we're doing. Like, a lot of us lot of you guys have followed us for a long time with business and sales and marketing and funnels.
2:09:31And, like, that's also what we're doing here. And as you can tell, I'm super excited about it. I know you mentioned this morning, like, I've, like, for years been doing AI stuff before, like, anyone was talking about it.
2:09:40They're like, yeah. Like, what's AI? Like like, mean, like, Skynet?
2:09:43It's like ChatGPT wasn't a thing these like, but we were using early early models for that kind of stuff. Like, we saw this coming. We saw the arc.
2:09:49And that's why when I had the opportunity, like, to to really pivot my own attention and just, like, since summer twenty twenty five, I've been doing nothing but using AI for development, coding, building products, like, doing the cutting edge stuff. And he goes from, like, yeah, it didn't work too well.
2:10:04There's some issues to, like, figuring out. And as a lot of people now know as of, like, December, like, everything's gonna change. The models are all better.
2:10:11Everything's, like, just light years ahead of where it was and the capabilities and the long term horizon for AI.
2:10:17Like, all the assumptions that, you know, I'd almost like doomsdayers have had for a long time on AI stuff. Yeah. That's happening.
2:10:23Like, it's growing with breakneck speed. That's crazy. Well, I think definitely, like, what we try to create for you guys is different than what everyone else is doing because at first, was like, Todd, let's build a better quad.
2:10:32And he's like, then Claude will beat us and these guys billions of dollars, and it's like, okay, what if what if we look this differently? What if it's like, we create a platform where the brain is all stored and gets smarter and smarter, and then there's chief of staff that that leverages whatever's best at the time, so we're not trying to compete in anything, instead we're integrating with everything, so we make sure that whatever we're using internally is our like, again, we have a team, we still have hundreds of employees workforce.
2:10:53Right? We wanted something for our entire team to be able to use as well. And also, like, now we have people who are doing parts of my business where it's like, they want it, like, they're writing an email for me, they're doing something for me, it's like, they're doing it and they send it to me, oh, it's horrible.
2:11:04I'm like, I wanna give them access to my attractive character. Like, hey, you're on my team. Plug it here.
2:11:08Like, you use my attractive character voice if you're writing something from me or if you're scripting a webinar. That way you're not I don't have to rewrite everything for you and, like so, like, we're building stuff for us, and then giving you guys access to it because it's the thing that's that's keeping us on the forefront of everything that's happening, and and so that's what we're trying to do, and so it's it's it's amazing.
2:11:26So I'm excited for it. Hopefully, you guys are as well. Yeah.
2:11:29Yeah. Okay. Alright.
2:11:31Last thing. Again, hopefully, you guys all got signed up. Your homework tonight.
2:11:36This is biggest thing. You just want thing tonight, again, just log in, click on the sprint button, and then click on the attracted character sprint. Okay?
2:11:42If you just do the attracted character sprint, that's the number one thing I want you to done by tomorrow. So you need to touch the brain right now, touch anything. Was like, just do the attracted character sprint.
2:11:50K? Again, it'll take you like, you follow the videos, it's like fifteen minutes for you to do it. If you watch the training, maybe an hour fifteen if you wanna go for the bonus training, but again, it'll take you ten, fifteen minutes to go set up.
2:11:59That's the number one thing to do, the attractive character sprint. So what's the number thing to do? Type in the comments.
2:12:04Attractive character sprint. Type in everybody. I wanna see everybody know exactly what to do.
2:12:08Yeah. AC ACS ACS, you have all abbreviating. Maybe it's their their, uh, they're using whisper and see.
2:12:15That's the number thing. If guys do that tonight, watch it, go in and implement it. What'll happen is you start putting all those things in there.
2:12:21Right? You can build out your attractive character coaching bot, which would be really, really cool, and, uh, and if you don't have anything, at least click on that and go tell a story. And the cool thing is no one's gonna listen to that story.
2:12:28It's just for you, but you start playing with that attractive character thing. So that's number one thing. Attract a character sprint, go and do it.
2:12:33And like, if you just do that, then you'd be prepared for tomorrow. Okay? Tomorrow, again, VIP session starts an hour earlier.
2:12:38So now that more and more of you as VIPs, make sure you show up one hour earlier than we did today, which I can't remember. Let's see. We started eleven mountain time, which is, uh, one eastern, noon central, eleven mountain, or ten yeah.
2:12:51Pacific. Anyway, thoughts of VIPs, and then general happens right afterwards. But come to VIP sessions.
2:12:55It's gonna be amazing. We'll keep going deeper on on these kind of things. The VIP sessions are going a little bit deeper.
2:13:00So yeah. So if you wanna go a little deeper and geek out, just come to VIP sessions.
2:13:04And again, now that you upgraded VIP, you have access to that as well. Okay? Okay.
2:13:09We've been going for about an hour and forty five minutes. That's the core training part, but I know that you guys have got so many questions coming through here. We're gonna try to answer as many as we can.
2:13:19I've had our team on the back end as you guys are asking questions, trying to pull in as many as we can as as quick as possible. One of my friends, McCall Jones, me as McCall Jones. If you guys know McCall, type McCall in the comments.
2:13:29I had her go and curate all the questions you guys are asking over the last hour and a half outside of like, can't get logged. If you can't log in, go to this again, go to what is it? Support@marketingsecrets.com.
2:13:40Email that, um, and they can help you come in. But all the other questions that you guys are having that keep think you're holding this to me as back, McCall's been curating them all, putting them together. If guys don't know McCall, she's one of my favorite speakers of all time.
2:13:50Uh, she's been, uh, just a super good friend. She's spoken FHL four, five times on charisma hacking, finding your talent, finding your voice. She's amazing at so many things, and we happen to have her in the office this whole week, and so she's gonna help to answer all you guys questions.
2:14:03With that said, let's put her hands together for McCall Jones. Come on down. Hello.
2:14:08McCall, how are you feeling? Wow. My mind is blown.
2:14:11This has been crazy. You've been watching all the comments from the back two flag. However, how's everyone I've been trying to watch, but they're going so fast.
2:14:17How are people feeling back at home? It feels like you guys are feeling really great.
2:14:21We're going to a bunch of questions. I'm gonna ask you guys questions, and we're gonna cover a lot of different things.
2:14:28What I'm working on, if you guys can keep putting questions in the chat, really helpful for me and for the whole team. We are gonna grab all of your questions and make sure that we can answer them over the next five days. They're very, very helpful.
2:14:40So what we're gonna do today is we're gonna jump around a little bit. I'm gonna ask you guys some questions because we have a lot of different levels here. Some of them are gonna be beginner questions that people are asking.
2:14:48Some of them are a little bit more advanced. I'm guessing, Todd, you're gonna be answering some of the Hey. I don't sleep dance questions.
2:14:54I don't know what that means. So I can't wait to to do that with Todd. Some of the questions are around the actual framework that you taught.
2:15:01So we're just gonna kinda jump around. And then if you guys still have questions, please put them in the chat. Yeah.
2:15:06Put them in the chat because the whole team is gonna comb them, and we're gonna make sure that we can answer those through the week. So okay.
2:15:15Let's go through these. So the very first question is there's a lot of beginners here who are a little bit nervous that they don't have something to start with.
2:15:26So some of them think, like, I don't have anything to upload at all. Or some of them have said, like, I don't have a business. I don't have something to sell yet.
2:15:35What should I start with? What if I'm starting from nothing? I'm reading some of these chat things that I've screenshotted.
2:15:40What if you don't have any books or podcasts or VSLs to start from, or do I just start from fresh? I only have a few stories written down. Is it gonna ask me for more?
2:15:51How do I find these stories?
2:15:53Yeah. I'll I'll give one answer that that I didn't we didn't show you everything inside marketing secrets yet.
2:16:00One thing to know is I thought it would be really fun to go and upload every course I've ever done in the last decade to the platform. So you'll you can go in and you're like, I wanna learn how to and you can go click around, you'll see all my courses and presentations like, basically, everything I've ever said in the last decades, and they're both cool.
2:16:17Is we got chief of staff trained on my stuff. So you can literally go to chief of staff and like, hey, of staff, I don't know where to begin. What should I do?
2:16:24And it'll be like, and it goes through everything I've ever said for the last decade, and it finds the actual videos and time stamps of where I address that, and it pops up here, Russell talked about this three places, and you click on it, it takes you exactly to the course, to the video to go and watch it. Or if you're like, hey, I I can't figure out how to build a list, what should I do?
2:16:39It's here's 22 places talked about building a list, and you click on it, it takes you directly to that video. If you're like, hey, I don't know how to like cap, like how to find my voice, what should I do? It's like, here's 12 places Russ talked about how to find your voice.
2:16:49You click on it, takes you directly to that course, and it answers it. So like, these questions are all great, and you're gonna find really quickly that you need me less and less, you need Todd less and less, you need Google less and less, you need your chief of staff. Because chief of staff's been trained on every single thing that I've ever said about marketing, or business, or traffic, or everything, and it's got it.
2:17:06And so you ask it there, it'll go find it in the course, pull back to you, hand it you on a silver platter. So I would first off, go ask chief of staff that question, and then or any of the questions, and let it go and like answer it, like it's insane. So that's number one.
2:17:19Number two, I think the biggest thing also is just is like is going to attract character, and like just telling a story. Like, just have some fun with that. Like, click the button, download Whisper Flow if you can, or you can type it out, and just start, like, just start talking to it, and just start putting it in there, and just if if you're just beginning, just tell one story.
2:17:36Like, what's one story? And the cool thing is that it'll prompt you. It'll be like, tell us, tell me the backstory about this thing.
2:17:40Okay, tell me the you had, and it'll it'll ask you questions. It's like hiring a creative director. Right?
2:17:45A creative director who knows the right questions to ask, it'll ask you the questions in the right order to pull your story out of you. Okay? We used to have a service back in the where you could It wasn't our service, we hired these people where they would, they would you pay them like a thousand dollars, and they jump on Zoom call with you, and they would extract your story from you for a thousand bucks.
2:18:04And so that's what what this does. It literally software logs in there. It'll ask the questions, it'll extract your story from you.
2:18:10So you could do a story every single day, you start pulling those things out. Over thirty days, you got 30 full stories that are now inside your your your database, or you could do five tonight, or you can do whatever you want.
2:18:19So I say those are some of the beginning things
2:18:21that I would do if I was just getting started and like nervous about not having anything to do. Yeah. There's something somebody wrote question.
2:18:27If I wrote something that's unrelated to my current product, do I still put it in to get my voice, or does it need to be related? I know we talked about this yesterday of, like, you were kind of answering this question just in an internal meeting where we said, like, okay.
2:18:41What else should we upload? And it was like Zoom calls that you've had, like, with your family. Right?
2:18:45If it's trying to learn your voice, it it's trying to learn the way that you speak naturally, right, with your friends and in your journal and things like that. So I know you've uploaded a ton of stuff that wasn't even business related, and do you feel like that helped it
2:18:59create your attractive character? So a couple of the number, it help it helps because it's, again, it's it's hearing the way you speak, and so that if it models your cadence when it's writing things, which is really big. But number two is they will try to extract stories from that.
2:19:10But you look at the story database, you see all the stories extracted, like, uh, those ones are not really relevant because I'm telling my mom about the weird thing that that Nora did last night. Right? So you can go and you can delete the stories that don't you don't really want to have long term in your story database really fast.
2:19:24And so so it kinda get the best of both worlds. It's simple. Every story, like, these ones don't make sense, but you can look at that every single time and just, like, make sure your story base database has the right stories, and you just can't curate that and get it better and better over time, and more and more things get added to it.
2:19:36Awesome. There's one follow-up question.
2:19:38Somebody wrote, but how do I do many audio things? Uh, meaning, how are they writing scripts for things like videos?
2:19:45Isn't my voice for writing different? So do I need a bunch of verbal audio, or do I need to actual write stuff? Is something gonna be different for my scripting versus my written voice?
2:19:54Cool. Yeah. Basically, with your attracted character, you set up you can set up different voices.
2:19:59So I have one I have a book writing voice, an email writing voice.
2:20:02I have Russell on stage voice, kinda like this where I'm really loud, you know. And so you can set as many different voices as you want. And so if you have nothing right now, I'd start I'd start with like just your voice voice, and then start telling stories through, you know, through that.
2:20:15But if you've written something before, yeah, make a writing voice. Go grab go grab all your marketing emails you've sent in the past to your listers, your customers, and grab those and upload them in there. That's all I did.
2:20:24We literally, I have a folder on Google Drive that has because I would write every email I've written to my list, I have them all in there, and then I'd write them to my team and go into Google Docs, grab it, copy and paste, and send it out. So I had, I don't know, ten years of emails, and so I just like downloaded them all, uploaded them all, and now it's like and then it'll build a style sheet.
2:20:40So like Russell Brunson, when he writes his emails, he always says, p s, you're just one funnel away. Sometimes he says, Russell, and he has a funny thing like, uh, the AI genius Brunson. Sometimes it doesn't, and it he always uses, uh, short sentences.
2:20:52There's always one sentence per line. He uses dot dot dots. Like, everything, like, in all my emails, if it analyzed it, pull out a pattern, and then now when I use the email stuff, we'll show you guys that tomorrow, when I use the email stuff, it knows exactly how to write emails like me.
2:21:05Right? And so it's just kind of like over time finding stuff you had and keep adding stuff, and this doesn't have to be all done tonight, this is like a never ending thing. You can also set it up where it connects, let's say you have a podcast, you can connect your podcast feeds.
2:21:15Every time you get a podcast, it'll pull it in there and keep learning. You can connect to your YouTube channel. Every time you drop a YouTube video, it'll automatically grab it and pull it in there, so it's always learning, updates the style sheet in real time, pulls out new stories all in real time, so all this stuff's happening behind the scenes as you're doing it.
2:21:28So don't think of this as like a one one and done, like this is something that you you continue always adding to it. Every time you do a Zoom call, throw it in there. Every time you do whatever, just keep adding to it, and gets smarter and smarter and better and better over time.
2:21:38Yay. Okay.
2:21:40Next. This is more of a technical question, but a lot of people are wondering, do I need to keep my ChatGPT slash Claude subscriptions? They said if I have all if I do all these as paid, Claude, ChatGPT, can I drop to the free version of all of them and then put all of the information from my accounts into Marketing Secrets AI?
2:22:00What am I supposed to do with my current
2:22:02AI subscription? Yeah. I mean, I I guess, technically, depends.
2:22:05Right? Like, what are you doing? Like, obviously, Marketing Secrets AI isn't coding for you.
2:22:09So, like, if you're using Cloud Code, like, maybe you're keeping that subscription. Maybe you don't need that. But it depends on what you're doing in your business, but I would just recommend starting and talking to it and working with it.
2:22:18Like, as Russell said, you got a couple weeks on a trial. You can play with it without paying anything whatsoever. We're paying for your tokens.
2:22:24Right? Like, go play with it. See you see what you think.
2:22:26Like, what things were you doing before manually with chat GBT or Claude or something that you can't do in it, if there is anything. Like but we have routines. We have scheduled tasks.
2:22:35Like, we like we're we built in a lot of the things that a system like Manus does already into the platform. So there's a lot of things that you might that we I mean, we haven't touched on any of these things yet, honestly. But, like, there's tons of stuff you can do with it that you're gonna discover.
2:22:47So 'd I recommend just starting to play with it. Like, go see see what you think. Yeah.
2:22:50And I think we're gonna get more into technical stuff on Thursday. Yeah. Right?
2:22:54Yep. Yeah. Very Todd nerdy stuff on Thursday.
2:22:57I'm so excited. I would say also on my side, like, um, I was paying for chat GBT, perplexity, madness, and Claude. Those are the four core words I use.
2:23:05I downgraded my chat GBT, I downgraded my madness, I downgraded my perplexity. So those three got downgraded, but I kept my Claude, because Claude I'm using for Claude co work and Claude code, which is not part of doesn't doesn't currently integrate into into marketing secrets. So that's how I got in it.
2:23:20So I've got Claude on side, marketing secrets, everything else. That's kind of my one two punch right now. Yay.
2:23:24Okay. The next set of questions I wanna dive to
2:23:28it's like swipe files is kind of the category. Um, so I'm gonna read a bunch of questions that were kind of the same thing to make sure that I get this right. So with swipe files, the first question that people had is how do you know how much they are making?
2:23:43So as you were going through and you're like, you gotta collect things from all these different people. People in the chat were like, but how do I know which ones are poop? How do I know which ones are good?
2:23:53I funnel hacked a bunch of poop and my webinars aren't working.
2:23:56So a couple of things is number one is, well, the real answer is I did the work for you guys.
2:24:02So I'm I've built all this stuff and turned them into skills that weave into marketing secrets. So if you're a member, I did the work for you. If you're not a member, it's just it takes time like, you know, for us it's nice because every single time someone submit for Too Calm a couple word, I look at their things, I look at their funnels, what are working, what's not working, so I just have, you know, twenty how many years have been in this game now?
2:24:21Twenty Yeah. Five years? Yeah.
2:24:22Todd and I've been playing this game for a long long long time, and so I've been collecting swipe files. In fact, if you look at click funnel hacking movement was based on me teaching people my how I use how I use swipe files. I have filing cabinets full of swipe files, so like, I'm I'm always just looking at what are the good campaigns.
2:24:38So if I see a challenge or launch, it's doing good, I go and I get the recordings, every single thing, and I transcribe them, and I put them in a folder. It's like, here's all the best challenges. Uh, here's all the best webinars.
2:24:47Here's like and, uh, I'm always watching. If someone's doing a webinar, I register, but try to find how do I become an affiliate for this webinar? Because I wanna see like the stats, the numbers, because if I join as an affiliate, usually the the affiliate manager like, oh, this webinar's crushing, we did $2,000,000 last month, like, $2,000,000 webinar.
2:24:59This is a good one to model, you know? So for me, it's just kind of like looking at those kind of things, what's running actively. If somebody's buying a lot of ads to something like, again, we're spending a million dollars a month to the the VSL that I showed earlier.
2:25:11If someone's spending a million dollars a month on ads, it's probably working. Right? Agora, you know that the numbers of their company, if there's something actively running, they're spending a lot of money on ads, and so I'm looking at like what are people paying ads to promote, and those become good swipe files because I know that they wouldn't keep paying money consistently in ads if it wasn't working.
2:25:27So it's just kind of like getting to to know those kind of things, but again, like I said, I'll show you we're gonna show this tomorrow, but the next step in this, which is creating, you know, from the swipe file, gonna show you tomorrow how how I've done that. Like, I'll spend, you know, to build the swipe file just for the daily Seinfeld emails, which is the tool you guys already have, I'll show you guys tomorrow.
2:25:45Like, I spent probably eight hours building out the swipe file to train marketing secrets on how to actually do the thing, and so it's all pre built for you. Like, I did the work for you, and I'm doing that on each of these things as we keep unrolling them inside the software.
2:25:57So we're going like department by department here on our big org chart, because this whole thing's not done right now, but that's what we're doing is like, we're replacing thing by thing, building out the systems, and so we'll kinda show that tomorrow, but yeah, that's kind of swipe file game.
2:26:10So follow-up question, is our version uploaded with your frameworks and your swipe files? You kinda just answered that, but Yeah. Yeah.
2:26:17You'll notice that when you start using it. It's it's it's gonna pull your voice, which you're adding tonight. Right?
2:26:22It's gonna pull my swipe files, and then it's gonna have this crave director ask you a bunch of questions, and then it plugs all in and boom. Out comes magic.
2:26:30Love it. Okay.
2:26:32Next. Okay. Are tokens?
2:26:36Somebody typed in the chat. How do credits work?
2:26:39So credits and tokens are two different things. I know I saw somebody else, like, asking about that. Um, Yeah.
2:26:45So tokens are like a terminology that's kinda industry standard, and it's really confusing. And it's basically, like, four characters, but in some cases, it's actually five characters. And, like, it's it's like a weird calculation.
2:26:53Right? But for us, we just have a basic credit number. So, like, you've got I think it's a thousand credits is, like, $10.
2:27:00Right? So, like, there's a dollar value on credits. And each task you do, it tells you how many credits you've spent on that task and that idea.
2:27:06So you get x number of credits every single month that come in and are included in the subscription. So if you go over it, as Russell said, it's simply overcharges. Uh, you know, Claude, Code, the $200 plans, those kind of things do that same type thing.
2:27:17You get x number of tokens behind the scenes, which they don't tell you what that is either. But it basically, you get that. And then when you hit the limit on that, you just start paying overages or you pause and wait till next month or next window.
2:27:28Um, so we just kind of are doing industry standard pricing on that, like, similar to what Amanis does. Yeah. Yeah.
2:27:33And just so you guys know, like, those credit charges, like, we had to pay like, so, like, again, we told you you asked Chief a sad question, hits hits Perplexity.
2:27:41Perplexity charges us the credits, and so like, again, we give you x amount of credits each month by default in your plan, and there's, as you'll find out later, there's $97 a month plan, there's $297 a month plan, but that gives you x amount of credits, and when you go over, it's because Perplexity or Manus or Claude, whoever's charging us, and then we just have to charge you for the for the overages.
2:27:59Does that make sense? So Yep. Exactly.
2:28:01I mean, like, instead of paying Perplexity a $100 a month for the, you know, maybe 10 times a month or 30 times a month if you use it once a day, you use it. You just pay the one off 30¢ fee when we actually hit it for you and do it. I mean, you don't have to have that subscription.
2:28:14Oh, yeah. Absolutely. For most people, unless you're really, really hammering AI, it's gonna be drastically cheaper to pay just the one off token usage for these individual things and to manage for subscriptions plus.
2:28:25Okay.
2:28:26Next. What if we have more than one business? Can we train the chief of staff to do more than one thing?
2:28:31Good question. There's a couple ways to look at it. Inside your account, you can create multiple attractive characters.
2:28:37And so inside of, like, the Russell Brunson business, we've got a couple of different track characters set up. Um, but also I own Dan Kennedy's company. And so I could have put Dan Kennedy as, like, a like a Dan Kennedy attractive character and being there.
2:28:48So that's one way you could definitely do it. We decided to set up a different workspace for Dan Kennedy specifically just because there's different people who are gonna be logging in teams the team license seats like that, they're different. So you can do it either way.
2:29:00Yeah. I love it. Okay.
2:29:02I'm gonna come back to some technical questions. Okay.
2:29:06Uh, how are you and this might be a question for both of you, but how are you using Marketing Secrets AI in your own company? And the more that I saw this question, I love the story, Russell.
2:29:17I was wondering if you can tell us kind of the Agore story of, like, why you why you started being obsessed with AI, and what prompted you to kinda create this
2:29:28system? How'd you figure this out? Yeah.
2:29:29Well, I was I was kinda fighting AI for a while. I was just like, oh, like, nobody can outright me. I'm the greatest, you know, copywriter, greatest webinar dude of all time.
2:29:37And then last year, I had a chance to take my Atlas Group. So I have different levels of mastermind. Atlas Group, they paid $250 a year to be there.
2:29:44We took the entire group out to Baltimore, Maryland, because that's where Agora is. And again, Agora mentioned earlier, company they do $1,500,000,000 a year, a $49 financial newsletter through a VSL.
2:29:55So I'm like, I gotta learn what these guys are doing. So we took everyone there, we had a chance to meet with their team, and it was amazing. But what was interesting is if you look at the way their team's structured, they've got three different brands, each brand has like five or six gurus underneath it, and each guru has like three or three or four full time copywriters.
2:30:10And so their staff is huge, the best writers in the world, and they're cranking out these VSLs like crazy. And I was like so inspired seeing the whole thing, and then on the flight home I was depressed. So I'm like, I can't how do I keep up with them?
2:30:21How do you compete with them? It's not even possible. And that's when I put on this this like the Russell Brunson marketing hat, I was like, wait a minute.
2:30:28If I go and I find all their videos, and I use AI to analyze everything, swipe files. Right?
2:30:34Just step one. So I did that. Whoo.
2:30:35And came back and paused the thing. I was like, that's amazing. And then I was like, okay.
2:30:39I already know my voice, so I uploaded my voice. I had that. And then I was like, what do I wanna sell?
2:30:42I did the whole thing, and I put it together, and can we launch this thing? And in the past, it would've if I would've spent all my time, it would've taken me six weeks to write the video sales letter. And then to produce it, it would've been it would've been a project I couldn't even done.
2:30:55And we did the whole thing, it took me four hours to plug in all the VSL, all the swipe files, all my voice, and then one hour to write it. It was done, was like, this is better than anything I've ever written before. So we created it, we launched it.
2:31:05So that was like my first test, and then I was like, okay, I wanna do so then I started training our internal team, hey, here's how we do it. So our team started doing it, and then I started training my inner circle, and like, everyone's kind of getting conceptually how to do it, but they're again, they're plugging together.
2:31:18Perplexity for research, they're plugging in, manage for transcripts, they're plugging in, and so they're doing the same thing I'm doing. And then that's when Todd and I were kinda talking.
2:31:25I like, I wish there's a way we could plug these things together, And that's where this whole idea came from. It's like, what we're teaching everyone how do marketing anyway. What if we took all these best concepts, built them into one thing where where now it's like all these frameworks we're teaching them to become software.
2:31:38And so, yeah, so that's kind of the the thought process. We built out everything based on what I've been doing manually into a certain spot, and it's been fun because it's just gotten a spot over the last, you know, month or so where I can actually use it for my own stuff.
2:31:49It's like, now I'm using it to generate emails. I'm like, these emails are so good. I'm using it to write things like, uh, write VSLs.
2:31:56We're we're putting out, I don't know, I'd say conservatively probably three or four full length VSLs a month right now across the Dan Kennedy brand, the Russell Brunson brand, the Secret Success brand, ClickFunnels brands. Like, we're putting these things out, and it's all happening through the back end of the software.
2:32:09So it's it's insane. Like, I'm a product of the product.
2:32:12I was telling Todd, this is the first time since ClickFunnels that I have something that we created that I log into every single day. Like, I log ClickFunnels every single day for a decade. Same thing with this.
2:32:21I'm logging every single day because it's doing all the things for me. And so that's why I'm so excited about because it's a tool that I'm actually using. It's not like, you know, people that create software so they can sell it versus like, we create this for me and for our team so that everyone can be using it together, and now we're gonna, like, giving you guys access to as well.
2:32:36So, um, that's why I'm so excited. That's why it'll keep innovating and developing and growing with us because we're literally going on the org chart,
2:32:43department of harp, skill by skill, step by step, building it into it. So eventually, like, it'll run the entire marketing team. And then on Thursday, you'll find out maybe how to run an entire dev dev dev team, but we'll talk about that Oh.
2:32:53Okay. So both for advanced and beginning people, and the answer could be the same. When it comes to, like, their marketing department, a lot of people saw this chart, and everybody wanted to picture of it, by the way.
2:33:02They're like, I didn't even know which roles I needed in my company. But for beginning people, for advanced people, and like I said, the answer might be the same. Which roles of the marketing side of this should they focus on trying to replace or build first Good.
2:33:15Do you think?
2:33:16I would say it's a good question. I I think what I would do if I was you guys is just follow along with us.
2:33:23K? You notice in the software now, um, we're we're we're going skill by skill and doing it internally for ourselves as well. Right?
2:33:30So I'm spending, uh, the time, the energy, and the money to to take our systems that are manual right now and archaic that ran our social media or ad scene, whatever, and then build it like reverse engineering, build them into software, us testing and using it, and then we release them to everyone else. And so we log in to the software, look at the sprints, because the the basically, the goal is at least once a month and probably sometimes two or three times a we're rolling out new sprints, and the the sprint is basically teaching you guys one of these positions, the structure of the strategy, how it works, and then it unlocks software on the back end that'll then make that thing actually happen.
2:34:02And so I so I just I would log in, look at the sprints that are currently happening, go through all those different sprints. There's already, I think, three of them that are active in there right now. Mhmm.
2:34:09And then each each time we do the sprint, we'll tell you, go do that, apply it, and now you just you're you've replaced that role with the the frameworks and the software to actually run it long term, and just keep following along with us. Well, it sounds like one of the things that you did first too was copy. Yeah.
2:34:24Right? Is that because it took the most time? Is it because you felt like your specific AI process that you built was, like, just spectacular at copy?
2:34:32Like, when did you decide that? A couple things. And this is also true on the development side.
2:34:35Like, the most expensive people on our team were our our developers and our copywriters. And so after we did the Agora VSL, I cranked it out. I just like, this is insane.
2:34:43Like, I created the VSL in an hour. And and I hate saying this, but like, I love my my team.
2:34:50Like, the copywriters, they have some of my favorite human beings on this planet. Like, I will be forever friends with them. But what happens is, like, you got the spot where email campaigns, like when we did the one Comic Club challenge, there was a 98 email email campaign, and 57 text messages that had to go and be created for that campaign.
2:35:08And I was like, I could have like went and and told my team what to do, but but my AA had all the context, and my voice had the context, I had the swipe file of exactly what I needed to do. And so I was like, I I'm paying this person, like one of our top copywriters was like $250 a year for them to write copy.
2:35:23And so I I the same swipe file, voice, creative director.
2:35:28I took that, uploaded it, I submitted it all, answered a bunch of questions. I was probably thirty minutes into it. I clicked a button, went to lunch, came back, all 90 whatever, 98 emails were written on the text message, and they were flawless.
2:35:39I I was going to I'm like, I don't even have anything to edit on these. And so, like, I had to go back to the email guy, I'm like, I love you. I don't have a spot for you anymore, because it took me thirty minutes, and that would have taken six weeks for you to do.
2:35:51You know? And then I went back to the our full time copywriters, and I was like, I was like, it took me an hour as a VSL. If I pay you, it takes six weeks to do it.
2:35:58I can do this in an hour, three times a month. And and so like, yeah, for me it was like, looking at like our biggest, you know, the the biggest cost.
2:36:07And so like, our email we were able to to replace with me spending, you know, thirty minutes a week on AI. The VSLs, again, an hour a week per per VSL, you know.
2:36:16So, like, we just we're able to, like I think when all of sudden, it was, $650,000 a year. Um, we were able to replace with me spending sixty, ninety minutes a week running the the apps to do it.
2:36:26And so I think that's big part. So if you have these teams, like, can start replacing it, or you can keep your copywriter and have just train the copywriter. Like, your job is to run this every single day.
2:36:33For us, it was like, it was so simple. I was like, I'm just gonna do it.
2:36:37You know? And so and then the other side is like, what's what's nice is if you're just building a company the first time, you don't have to actually go and, like, hire an email copywriter or a web someone write your webinars, your VSL.
2:36:45It's like, just run through the system. Now you don't have to worry about ever incurring those costs. They're all taken care of and already done.
2:36:50So Yeah. Yeah. The way I like to think about it too is, like, it's the same thing on the developer development side.
2:36:55Right? Like, there is no longer a role for a cog that is just a cog in the wheel. Like, uh, this is, like, going forward from 2026
2:37:04out, in my opinion, with the AI revolution that's happening, cogs and wheels will be replaced. There are only room for systems managers. They have to be able to step up a level from doing input for a task, do task, output for a task.
2:37:19They have to move up to providing more value. Like, you as an employee, as a business owner, as everyone has to move up the value chain. Otherwise, you will be replaced eventually by someone or something.
2:37:30And if your business resists that, your business will be replaced, like, by someone else who is doing it. Like so it's simply just a change in mindset.
2:37:39Some people can adapt to that. Some people are not adapting to that, but it's about being proactive. We talked about it this morning in the VIP session a good bit, but it's about being proactive as a contributor in your organization, in your business, and and actually learning those skills proactively, being aggressive, taking risks, trying things.
2:37:56I see people like, what's happening with my dad? Like, I'm I'm worried about this, and I'm worried about this. And I'm like, you have to do it, or you will be out of business.
2:38:04So you can you can worry about it and be like, well, I haven't used Chatuchipiti yet because I didn't wanna share my proprietary book algorithm. And it's like, you know what?
2:38:11Chatuchipiti can do that for you. Like, chances are it's not your genius ideas aren't the genius ideas. We talked about this a long time in the past.
2:38:17Over the course of years, we've talked about how you can have a level 10 idea, but unless you've got level 10 execution on that idea, your idea doesn't actually matter. It's about a combination of execution and idea, and that's where AI can execute can come up with ideas, and it needs your vision and taste to help execute properly.
2:38:36Right? So it's a combination of all these things that has to be done. Yeah.
2:38:41Yeah. I that. Wanna ask a question that kinda combines a couple things from different people.
2:38:45Uh, it's the idea of, like, opinionated stuff that they're using. Right?
2:38:51Yeah. Opinionated softwares and opinionated, like, emails.
2:38:56Basically, the overwhelming sense with this kind of group of questions is, like, do I have to be good at the thing that I'm doing?
2:39:04So one of the questions was, like, do I have but I don't know anything about writing emails. Like, I don't know anything about writing webinars. Like, will my chief of staff only be as smart with I wanna get the exact phrasing, but it's like, will my chief of staff only be as good as my content?
2:39:20Will my chief of staff only be as good as my own emails? Right? It's like, well, Russell's emails are amazing,
2:39:26but my emails are not amazing. Like, how does this work? And, yeah, can you both just speak to kind of that opinionated version of your stuff?
2:39:33The the short I'm I'm observing mostly on what you're doing here on this, but the system's already trained on your best practices. Right? So these are frameworks which can apply Russell's best practices.
2:39:43Sorry. So Russell's best practices. Right?
2:39:45So they're trained on these frameworks, these swipe files, these details. So you're adding your voice, and then combine that with Russell's frameworks, you really don't have to we'd, like, train the chief of staff on your context. We're giving you a starting point.
2:39:56We're not starting from scratch. If you go install OpenClaw or Clogcowork or something like that and you just start from scratch with no memory system and start building it, yeah, it's probably only as smart as what you put in there. But we're already bringing you in at a level of, like, it's got all of Russell's memories, all of our best practices on which tools to use and when to use them.
2:40:13All of that's already the baseline for the knowledge for the system, and then you're adding your layer on top. Yeah. Yeah.
2:40:19If I want the only thing I'll add to is like
2:40:22like when oops. Sorry. Making a mess over here.
2:40:24When I wrote my books initially, I always tell people I I never consider myself an author. I consider myself a curator.
2:40:31So before iwrote.com secrets, I probably read 500 business and marketing books. I learned all these ideas. I tried them.
2:40:37I tested them. Some worked, some didn't work. Some were confusing.
2:40:39I rewrote them. I started going to seminars and teachings over and and after a decade, like, I figured out here's the things that work the best. And I turned it into a book, and then I gave it to people.
2:40:46They read it. It's like, Russell curated know, a decade worth of stuff and and broke it down into very simple frameworks.
2:40:51That's kind of the same thing here. It's like, you know how to do emails, or webinars, or VSLs, anything. It doesn't matter.
2:40:56I spent a decade curating everything. You know, again, if you wanna do VSL, I have a like Agora's VSL framework that I showed you guys is built into marketing secrets.
2:41:05You can go click on one to many presentations, click on, and then there's, like, different VSLs. There's, there's the Agora VSL. So you click on that.
2:41:11You can run Agora VSL tonight based on the entire framework. I spent insane amounts of money going through and and ripping 47 of best videos, reverse engineering, everything.
2:41:21And all you do is you just upload your voice, click the button, creative director asks a bunch of questions, and then boom, it gives you VSL script based on Agora's. K? Also, if you want a short form video like the Harman Brothers, I've I've I went and funnel hacked, I think 30 something Harman Brother videos, and created an entire app that'll then go and create a three to five minute funny explainer video for you.
2:41:41And so, like, having entire Harman Brothers staff writing these things for you, like, on and on and on. So, yeah, I did all the hard work for you guys. All you gotta do is bring your voice, answer the questions, and then the the structured RDN, and we'll show that more tomorrow, But, uh, yeah, we're trying to make this really, really simple for everybody.
2:41:55So Russell level marketing
2:41:57with their
2:41:59level of voice Yeah. Awesome. Plug in your voice, answer the questions, and then, uh, we'll give you the outputs and frameworks you need to be to to rock and roll.
2:42:05So for this chief of staff as well, somebody asked, like, will my
2:42:09chief of staff they said, what help? Do we start with the chief of staff?
2:42:16And what if this what if I've never worked with a chief of staff before? How do I know what to tell it to do?
2:42:23Well, we're gonna be walking you through a lot of that this week. Right? Like, Russell's gonna be taking you through exercises,
2:42:28processes, discussions, but there's also an aspect of with AI, like, ask it things like be like, hey. What can you do? What could you help me with?
2:42:36And, hopefully, most of the time, it's gonna be correct on what it can actually help you with. Um, but yeah. So you're gonna walk through it and just talk to it and go play around with it, and it'll get a context.
2:42:44It's funny. Uh, we did a team training a couple months back with our team about AI. It's like, everyone that you have to get AI or we're not gonna be you're gonna have a job here in ninety days.
2:42:51And someone asked, like, well, I don't know what have AI like, what should AI do for me? I was like, literally ask it that. Say, this is my role.
2:42:57What can I do to three x or 10 x or 20 x my productivity? It will tell you. It'll give you ideas.
2:43:01Like, I was like, you never have to ask me a question again. Just ask it, and it'll tell you exactly what to do. Yes.
2:43:06Like, ask you for staff. Like, this is my role. It's my position.
2:43:08What I'm doing. And like, what I love, you don't have whisper flow, you don't type. You just click it and just talk.
2:43:13Like, just rant like you talk to your to your spouse or your best friend. Like, okay. I can't figure this out.
2:43:17I'm frustrated. I'm confused. Uh, Russell said this and this.
2:43:19He talks too fast, but he said this. Like, can you explain this to me? And then click the button, and it'll just tell it.
2:43:23Like like, if you look at my it's funny. Um, uh, Who was I showing? Somebody I was showing, uh, I was talking to chief of staff with my with the fun button with the whisper flow, and I was just talking talking, and then they got done.
2:43:35They're like, so you literally just talk like you're talking to a friend. I'm like, yeah. This is like, I'm just having a conversation.
2:43:40Like, I'm not trying to format or say it perfectly. I'm just and I'm going off in circles, and, like, my logic's all chaos. It takes off, and then blah, gives you back correctly.
2:43:49So, like, yeah, you can just ramble that way, and it'll give you back amazing stuff. Something that I love about this is it feels like
2:43:56everything that you covered today, it feels like it's not complicated AI tactics.
2:44:06You know what I mean? It's like, I I don't feel like I need to learn a bunch of things about AI. I more need to learn things about business for AI, right, where you're like, I just talk to it.
2:44:18I talk to it, and it works because I have all of these things on the back end. I think that's really cool.
2:44:24Okay. Next question. I'm already using AI to build websites and write copy.
2:44:29Do I need marketing secrets AI? Would I still benefit from using this? I also use ClickFunnels to build funnels.
2:44:36I also use,
2:44:37you know, other things, TryCopy, and I still use it. So, yeah, it's just you're you're weaving in basically I I basically become your chief swipe file curator, you know, like like, yeah.
2:44:49I'm sure you're using it to try copy. Awesome. If you would like me to pre build all of the in the context, like, that's what's there.
2:44:55There's also a bunch of other features. Like, we even talk it's not just writing copy, you guys. That's all we've talked about so far.
2:45:01Every framework from these books, we are weaving into software. For example, uh, how many of read traffic secrets? This is how to get tons of traffic coming into all your funnels.
2:45:08Uh, there's one core concept I teach inside traffic secrets. It is the most valuable traffic secret tool, uh, of the entire thing. Yet it's the one that most people don't actually do.
2:45:17And there's entire sprint and software inside of inside of MarketSearch AI right now that literally will give you unlimited amounts of traffic for free. And so that's not writing copy or anything. It's running your entire dream 100 back end affiliate management strategy.
2:45:32The framework for here is already software. It's already in there. There's a sprint and software.
2:45:36Okay? There's so many so this is not just writing copy for it. Like, we've talked about that because that's kind of day one's training, kinda help you understand that.
2:45:42But we're turning every one of the fee the frameworks from all the books into software inside the platform. And so, yeah, if you're using copy somewhere else, that's awesome, but there's a ton of other tools. And as you will see, each month new tools are being developed and launched.
2:45:56Some of the ones that are in the queue are going to blow your minds. Yeah. So it's it's not just
2:46:02writing copy. There's so many more things it's doing, and and you'll learn more and more over the next week. I love that.
2:46:07The other thing that comes to mind is, like, the the only question is, is it working? Right? Is it converting your copy or your traffic strategies?
2:46:14It's like, if it's not working, then chances are you need something better, which is awesome. Okay.
2:46:21I have a couple more kinda techy questions. Looking at you, Todd. This is this is I'm gonna love this answer.
2:46:31How do I stop it from hallucinating?
2:46:33How do you stop it from hallucinating? Well, context is a a major part of that. Right?
2:46:37Like, we're talking about how to not make poop brownies. Yeah. No poop brownies.
2:46:40You got me to say it. Alright. So so we're talking about how to not do that, and a lot of that is context.
2:46:45Right? Like, the system is trained to go out and search based on that to pull video feeds, content, book content. I think we've got almost every one of your books in there.
2:46:54Everything you've ever written or talked about is in the database of this. So that is a first party strategy for it. So the AI models of today, like, they do sometimes hallucinate.
2:47:04Right? Like, that's just simply what it is. But you can drastically reduce that by including enough context and memory and information ahead of time.
2:47:11And that's how we're doing it with chief of staff. I love that. Can you actually talk to some of the
2:47:15AI ninjas? We had a lot of AI ninjas, um, and I've seen a couple trainings that you've done, Todd, about, like, the importance of context when doing, like, really advanced stuff.
2:47:26Right? Because I think I understand, uh, and kind of collectively and let me know in the chat if this is you too. I think I understand, like, if I'm a beginner and I'm starting from nowhere, like, having things from Russell and Todd would be really helpful.
2:47:38But I'd love for you to touch on, like, somebody who is advanced, who is using AI a lot.
2:47:45Right? What is the importance
2:47:48of context there? Right? And can you talk to us a little bit about that?
2:47:52Absolutely. I mean, like, I think I'm the target market for that kind of. Right?
2:47:54Like, where I'm like, yeah. I'm using Claude code, and I'm doing all these crazy things. I'm spending $10,000 a month on tokens already.
2:48:00Like, why do I need this? Well, I don't have access to all this swipe material, all Russell's books, all the other tools, the attractive character thing. When I saw that, I was like, I I can't wait to set mine up.
2:48:09Like, I wanna set mine up right now. Like, how you've been holding out on me, Russell. Like, I wanna I wanna do mine.
2:48:13You're like, oh, yeah. I used your you you used my stuff to, like, help do the emails to send out my emails for this challenge. Right?
2:48:19Like, you said, because you took my training on AI. So super cool. So I'm like, I can't wait to use those features.
2:48:24So, yeah, it's just it's stacking value. Like, it's not there's multiple tools that you need to use depending on what you're doing. Like, I'm using, uh, you know, I use OpenClaw.
2:48:31I use some other agentic AI tools personally, but that doesn't mean that there's not a place for this. One of the things I'm working on that'll be in marketing secrets too also is the ability to communicate with those other agents.
2:48:41So the agents will be able to be like, alright. Go over to marketing secrets. Find out what Russell says about this.
2:48:45Get all his details. Get all the swipe file copy from Agora. Alright.
2:48:48Cool. Bring it back over here and do what we're doing over here in our agent work. So we're making it where you can do all that things.
2:48:53Like, the brain has the MCP servers that we talked about briefly when you were going through the slides. But, like, your brain has access to be able to be used by Claude or OpenClaw or Manus or any of the others that support it. Yeah.
2:49:03I love this. Okay. I'm just gonna go through a couple really quickly.
2:49:07So if I don't even know how to write a prompt, won't this be over my head? No.
2:49:11Whisper flow. Talk to it like you're just talking to a friend, as Russell said. Hello.
2:49:15I I actually think you sometimes get better results like that. Some people try and just, like, restrict it to, like, an exact sentence that they're trying to get results where it's like, no. No.
2:49:22Let it know your thoughts because you're probably not doing a perfect job of, like, specifying in one or two sentences what you actually want. So just riff on it for a minute.
2:49:31Explain what it is you're trying to get, and that may trigger it to actually pull in different content from Russell or its own systems to actually get the result that you want. So Yeah. The perfect prompt was, like, two years ago.
2:49:40That was like, you had to ask perfect thing and now it's like
2:49:43it's like the more you just you just like talk at it, the better, which is nice because again, if you're still typing with your fingers, you're gonna like wanna default to type slower because it's like this is so hard. You click the function button, and they you hook the whisper flow, just talk for twenty minutes, five minutes, whatever it takes, just like get it all out, and like I said, you're gonna say stuff whether you would talk to your your buddy, or your friend that pulls in things that that you're not gonna get when you're trying to type the perfect prompt.
2:50:07So, yeah, prompting's dead, just talk to it like you talk to a friend. That's awesome. Uh, the next one is a quick question of does my brain remember everything?
2:50:15Do I need to re upload things for every project that I do? So you can definitely tell it what you wanted to remember. So there is a UI where you can see what it remembers, see what's it specifically memories are for you personally, and that have team visibility.
2:50:27So your team has access to whatever you put in the team area and personal information's personal. And the chief of staff as you're talking to it tries to interpret what would be valuable to store for you personally and valuable
2:50:37to store for your team or your business context. So it attempts to do that all the time, but you can explicitly say that. You say, hey.
2:50:43Remember this. Like and it will be like, cool. I remember this.
2:50:46Logged it into the memory system. Done. Like, that's all you gotta do.
2:50:49Okay, Brent. So
2:50:51for day one, I know today was all about just kinda setting up the context of AI and making sure that they can use it because I have seen what's coming this week. That is insane. It's so good.
2:51:01I want each of you to just tell me what is if there was just one thing you want people to remember or do before tomorrow so that they are completely set up for success, what would that be for each one of you?
2:51:14Like, here is the main point. You have to remember this, and make sure you do this thing.
2:51:19What do you think? Yeah.
2:51:21I'll start, and if you can go my slides real quick. Again, biggest thing is I know some be like, I'm overwhelmed, lot of stuff.
2:51:27I understand we had to give a lot of context. So we have, like, if I could spend a month with you guys, we could do this, but like, I wanna give a little context, then down to baby steps. So baby step, all you gotta do right now is just this, get logging in, click on sprints, do the attractive character sprint, it'll take you thirty minutes, follow the thing, and then start putting context in there.
2:51:43Okay? That's all we need right now. Everything else is gonna be built upon that.
2:51:46Tomorrow, gonna show you guys SWIFE files. I'm gonna show you the other things like how all these pieces go together, but again, the this is the part this is the first part.
2:51:53So that's the only thing is just do that, and then don't stress. And then know tomorrow, we're gonna tell you guys about the future because I think this is I see this all the time. People are like, oh, because AI like courses are dead and coaching's dead, the reality is this kind of true.
2:52:06Right? Or like, hey, I'm building software, but like every time I build software, five people knock it off, it takes them five minutes, like software's dead. It's like, yeah, that's true.
2:52:12And so tomorrow, gonna show you guys like, the business model of the future. And it's crazy, like, as we were mapping this out, at first I was like, explain, like, this is I think this is the future, and then I realized like, oh my gosh, it's literally the thing we did when we launched ClickFunnels. It's the reason why ClickFunnels worked.
2:52:28It's the reason why I did a billion dollars in sales without having any outside capital, outside funding, outside anything, because there's one thing that we I don't think we figured out. I we just, like, stumbled upon it, and it happened to happen, and I was like, oh my gosh, that is the future, and nobody understands.
2:52:41Everybody's missing And so tomorrow, we're gonna walk you that that billion dollar breakthrough because it's so like after you see, you're like, oh my gosh. Like, it all like, it'll make lightning bolts because it's so simple and so easy, and all of sudden, like, now I know exactly what to do. I'm not like unsure of certain of like, okay, I'm trying to be a coach or trying to create a course or trying create software, nothing's working, and like, it's like, we got you.
2:53:01This is the future, and it's simple, and as soon as you put it together, you're like,
2:53:05okay, I got it. And you're gonna see it. So like, just be prepared for tomorrow, make sure you show up.
2:53:09Uh, but again, two things, do the attractive character sprint, gets very short, very easy, show up tomorrow, get ready for this new business model, um, and then we're gonna apply all these things to that, and it's gonna change everything for you. Yeah. Absolutely.
2:53:20The only thing I'd add on top of it is just to log in and play around. Right? Like, we were saying, like, I don't know.
2:53:25What what should I do? What should I ask? Like, ask it.
2:53:27Ask it what it can do. Um, you can connect integrations. There's some, like, basic onboarding things, which, go ahead and collect connect your Gmail and your calendar and then be like, hey.
2:53:34What's on my calendar for tomorrow? Hey. Give me an update each morning at 9AM about what meetings might be important for me to review.
2:53:39Like, there's little things like that you can just play with and start to get used to that experience, especially if you're not used to using any other AI tools like Manus or something. Right? So if you're a very beginner and your chat GPT level one that we talked about, like, go try and set something up.
2:53:52And then inside of it, there's some suggested prompts. AI will look at your context, and it'll actually come back and be like, hey. Click this button.
2:53:58And it'll do this thing, and it'll research. And you can kinda see it in action and get an idea. Hopefully, start expanding your mind on on what's possible there.
2:54:04So I think that's that's probably the biggest thing. Yeah. I love it.
2:54:07So play around and get the you voice into
2:54:11marketing secrets AI. Make sure you do that sprint.
2:54:13Uh, amazing. Anything else you guys wanna tell our fun friends? No.
2:54:17I think I'll say, yes. Uh, hopefully, tastes fine. You guys enjoy day number one.
2:54:20Type day number one in the chat. I wanna see how you guys are feeling. Yeah.
2:54:25Yeah. Yeah. Yeah.
2:54:25Day number one. Actually, is like the biggest feeling from day number one? Is it stress?
2:54:29Is it excited? Is it motivated? Is it nervous?
2:54:31Is it poop brownie? Like, what's the what's the emotion you're feeling after the first day you're hanging out? Inspired.
2:54:38I'm seeing an overwhelmed excitement poop brownie.
2:54:42You guys all have a new term. You'll be I also would love to hear biggest takeaways. If you guys wanna put your biggest takeaways from day one in the chat, we've always found, like, with challenges and things.
2:54:51If you can write down what you took away, you're much more likely to retain it. So Yeah. Biggest takeaway.
2:54:57Russell is a freaking genius. I love it. I saw something earlier too.
2:55:01I screenshot it for you, Todd, where it was like, oh my gosh. How do I get Todd to talk to me every single day about AI? Todd in my pocket.
2:55:08Yeah. We can make that an offer. Just kidding.
2:55:12So good. So good. I know.
2:55:14Things like this, you guys, again, day number one's always usually a little bit overwhelming. That's okay. Don't stress.
2:55:19This this is the context to kinda set the week out. Again, tomorrow, we're gonna walk you through the billion dollar break through the business model. Wednesday, day number three, we're gonna start going through department by department in your marketing team, and start replacing and showing you how that works.
2:55:32Baby steps, every single thing. So by time day three is done, a lot of these will be completely implemented into your business, is awesome. Day number four, now we're gonna go on the opposite side of this big old chart back here.
2:55:42This is the development side. How do you actually build software today? And we're gonna be building software.
2:55:47By the time it's done, you guys will actually have an app built. Okay? So your marketing will be taken care of, your product team will be taken care of, and then day number five, we're gonna go into like the AI side hustles, like how to use these skills to make some quick bank on the side, which is kind of fun too.
2:56:02So it's gonna be a fun week, you guys. I appreciate you all being here. Uh, I wanna thank Todd and McCall for also participating, hanging out today.
2:56:09Um, uh, Again, if you haven't upgraded VIP, do it right now. That way you get access to software's aiseekerschallengecom/vip. Uh, that'll get you guys into the software, plus unlocks the VIP days.
2:56:18And so tomorrow morning, we have a VIP day an hour earlier. Uh, for those who who weren't there for VIP, uh, yesterday, you'll get a after you upgrade VIP, you'll get a link for Show up tomorrow. Uh, we'll have VIP session.
2:56:28You'll also get all the replays, uh, of your VIP. We'll give you replays out right now, but the replays expire midnight every single night, so you can watch replay real quick when it's gone. Uh, but if you want access to replays long term, uh, make sure VIP again.
2:56:38VIP is free. You sign up for a fourteen day trial and marketing secrets, and that's it. So go get your VIP.
2:56:43Um, it's gonna be lot of fun. So, yeah.
2:56:47So funny, guys. I appreciate you all for being here. So many more.
2:56:51I wish I could ask every single question, but, uh, yeah, we're gonna wrap for the day. And then so thank you guys so much for being here. Thank you, Todd.
2:56:56Thank you, McCall. Thank you, everybody. Appreciate y'all tomorrow.
2:56:58We'll see you guys for day number two, the billion dollar breakthrough, and it's gonna be amazing. So alright.
2:57:03See you guys. Bye, everybody.
The Hook
The bait, then the rug-pull.
Every AI guru promises the same thing, so Russell Brunson opens Day 1 by drawing a line: he is not here to make you productive or help you write a book — he is here to show you how to make money, and the whole three hours hangs off one deliberately gross metaphor about brownies.
Named ideas worth stealing.
1:27:13model
The 7 Figure AI Shortcut
- Swipe File (proven structure)
- Attractive Character (your voice)
- Creative Director (your extracted stories)
Feed AI a swipe file of proven winners so it models a winning structure, layer in your captured voice so it sounds like you, and use AI as a creative director to extract your stories and frameworks — combine the three to generate assets that convert.
Steal forany sales asset — VSL, webinar, email sequence, landing page
52:37concept
The Poop Brownie Theory
AI asked to create from the open internet cannot distinguish proven content from garbage, so it blends both into a competent-looking but ineffective result. The fix is to control the inputs.
Steal forexplaining to a client why generic AI output fails and why curated inputs win
1:04:18list
The Four Paths to Seven Figures
- The How Path (learn every skill)
- The Who Path (hire every skill)
- The AI Path (hacks / poopaganda)
- The 7 Figure Shortcut Path (install AI systems)
How and Who both fail because founders run out of time or money; the traditional AI path is noise; the shortcut is installing AI systems department by department through a proven operator's lens.
Steal forframing why your approach is different from the crowd
1:06:38concept
Who Not How
Dan Sullivan and Benjamin Hardy's principle that instead of learning a skill you find the person who already has it — presented here as the expensive predecessor to the AI shortcut.
Steal fordelegation and team-building thinking
How they asked for the click.
VERBAL ASK
1:56:27product
“Log into marketingsecrets.ai, do the attractive character sprint tonight, and if you're not VIP go to aisecretschallenge.com/vip to unlock the software free.”
Layered: a free homework CTA (do the attractive-character sprint) nested inside a free VIP tripwire that trials the paid software, with a $35k in-person bootcamp seeded as the high-ticket back end and Day 2 open loops holding attention.
MENTIONED ON CAMERA
Visual structure at a glance.
