24:44orenmeetsworld · Talking Head
How to Be a 1-Person Marketing Machine in 2026
A 25-minute whiteboard argument that this summer is the last window to build a lean, compounding marketing operation before saturation closes the gap.
June 6thThe argument in one line.
The competitive advantage in modern business has shifted from controlling distribution to controlling attention, and the first movers who understand this will build massive businesses without followers, capital, or large teams.
Read if. Skip if.
READ IF YOU ARE…
- You run an online business and suspect your 2019 funnel playbook is losing effectiveness.
- You want a framework for timing market entry and picking offers rather than chasing every trend.
- You are curious how someone who has engineered $57M+ launches thinks about risk, AI, and branding vs. direct response.
- You want an honest counter-argument to the trust recession narrative circulating in the online business space.
SKIP IF…
- You are looking for step-by-step launch tactics — this conversation is strategic and philosophical, not a how-to guide.
- You are completely pre-revenue and need foundational business basics before absorbing high-level positioning strategy.
The full version, fast.
Jason Fladlien argues that followers are a relic of low-computational-power algorithms and that modern platforms distribute based on engagement signals alone, meaning a brand-new account can reach millions without an existing audience. The real problem in online business today is not a trust recession but consumer overwhelm from too many options, and the solution is value-first branding with a long payoff horizon rather than forced funnels. The biggest AI opportunity has not been built yet — the market has not experienced enough pain with current tools to spend money on better solutions — so the play is to run small tests across multiple bets and be ready to move fast when the window opens.
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Create a free account →Who's talking.
00:41guestJason Fladlien
00:00hostSean Kelly
Where the time goes.
00:00 – 00:41
01 · Cold open — junk food and vegetables
Guest opens mid-thought with his core content framework before formal intro.
00:41 – 03:13
02 · Why followers matter less now
Algorithm evolution from follower-proxy to engagement-signal; the death of affiliate email marketing.
03:13 – 05:14
03 · Launches, records, and brand capital
$57M launch, Hormozi consultations, and the shift from step-between to direct creator.
05:14 – 07:51
04 · Is trust changing in business?
Trust recession reframed as consumer overwhelm; opportunity for saints in a con-man market.
07:51 – 11:29
05 · Funnels vs. branding
Direct response to pull-marketing shift; brand capital compounding vs. cashing in early.
11:29 – 15:25
06 · What actually makes offers work
Three rules for business selection; the sharp axe principle; low vs. high ticket mechanics.
15:25 – 21:10
07 · Where AI fits into business
AI market immaturity, schizophrenic markets, the Amazon FBA timing lesson, and running parallel bets.
21:10 – 27:04
08 · What makes content spread
Low-ticket virality, Lovable case study, LLMs as pioneer bricklayers, content or code as replicating assets.
27:04 – 34:48
09 · Personal discipline and focus
Agoraphobia, introversion, lean team philosophy, and why ingenuity beats capital in the current era.
34:48 – 45:07
10 · Anxiety, grief, and phone addiction
Dubai trip after father died, phone as grief medication, Hare Krishna meditation origin story, 20 min/day screen time discipline.
Lines worth screenshotting.
- Followers are a proxy metric invented when algorithms lacked the compute to measure real engagement — platforms abandoned that proxy years ago.
- The best content sits at the intersection of what people want and what is actually useful: desirable on the surface, genuinely transformative underneath.
- The trust recession narrative is a superficial explanation for a deeper problem: consumers are not less trusting, they are overwhelmed by too many options.
- Direct response marketing forces people through a funnel; brand marketing makes people come to you when they are ready to buy — and only one of those compounds.
- Compound goodwill is the most powerful business asset: cashing in brand capital early always has a cost that most people underestimate.
- Timing matters more than product quality: Amazon FBA from 2013-2016 was a gold rush not because of better sellers but because the market was new but not too new.
- The AI market is too immature right now — consumers have not experienced enough pain with current tools to pay premium for better ones.
- Low-ticket offers can outperform high-ticket when virality is baked into the product: word-of-mouth on a $15,000 product is minimal, but a $25 product people demo to their kids spreads itself.
- Content or code: in the modern economy, the only two assets that replicate at near-zero marginal cost are content distributed by algorithms and code run on servers.
- Running parallel consulting bets across five AI clients gives you paid research into which horse will win, with no personal capital at risk.
- The pioneers in any technology category almost never survive to lead the mature market — the early LLMs are laying bricks others will walk on.
- High psychological stress with low physical threat is a hardware mismatch: human brains were built for lions, not notifications.
- Cutting phone pickups from 100 to 5 per day was, for one practitioner, the single biggest life improvement of the past two years.
- The best way to demonstrate trustworthiness is not to claim it but to give value before you ask for anything in return, repeatedly, over a long horizon.
- A $57M launch record is not a ceiling — it is a blueprint; the techniques get published and the market grows larger every year, so records are structurally designed to be broken.
Attention is the new distribution — and you can win it without followers.
WHAT TO LEARN
The rules of online business changed when algorithms stopped rewarding followership and started rewarding engagement, and the implications for how you build an offer, time a market, and compound trust are still not widely understood.
01Cold open — junk food and vegetables
- Content that is purely entertaining has nowhere to sell from; content that is purely useful has no audience — the win is at the intersection.
02Why followers matter less now
- Algorithms evolved beyond followers because followership was a low-quality proxy for engagement — watch time and click signals now decide distribution.
- A brand-new account with genuinely engaging content can outperform a large established account because platforms optimize for retention, not loyalty.
03Launches, records, and brand capital
- Records in online business are structurally designed to be broken because the techniques get published and the market grows larger every year.
- Deciding not to cash in on brand capital during a launch is not leaving money on the table — it is investing in a bigger eventual return.
04Is trust changing in business?
- What sounds like a trust recession is actually decision fatigue: too many options cause consumers to freeze rather than buy.
- Industries where bad actors thrive create the biggest opportunity for good actors, because the contrast is stark and the bar to differentiate is low.
05Funnels vs. branding
- Direct response marketing forces action; brand marketing earns the right to be chosen when the buyer is ready — only one of those compounds over time.
- Brand capital behaves like compound interest: the longer you protect it, the bigger the eventual return when you do convert it.
06What actually makes offers work
- Selecting offers by passion, income potential, and upward trend filters for the few that deserve full commitment.
- Low-ticket offers can scale faster than high-ticket when virality is baked into the product — word-of-mouth on a $15,000 product is minimal by design.
07Where AI fits into business
- Market timing is its own skill: the best entry is when the market is new enough to be uncrowded but old enough that buyers have experienced the problem firsthand.
- Running parallel consulting relationships in an emerging space gives you paid market research with zero personal capital at risk.
08What makes content spread
- Virality baked into product design — low friction to try, immediate visible outcome, easy to show someone else — is what separates mass-market offers from those requiring paid distribution.
- Content or code are the only two assets that replicate at near-zero marginal cost; every other business model requires proportional inputs to grow.
09Personal discipline and focus
- Operating with a lean team is both strategic (power law: few resources drive most results) and personal (protecting the creative solitude that generates the best thinking).
10Anxiety, grief, and phone addiction
- Phone addiction functions as emotional avoidance: when you are in pain, the phone provides just enough stimulation to prevent you from confronting what needs to be confronted.
- Cutting compulsive phone use is a prerequisite for creative depth, not a productivity tip — the people who figure this out will have a structural advantage in idea generation.
Terms worth knowing.
- Direct response marketing
- A style of marketing designed to generate an immediate action from the audience — a click, a purchase, a form fill — typically through ads, emails, or sales pages with a clear call to action and measurable ROI.
- Affiliate model
- A revenue arrangement where a marketer promotes another company product to their audience and receives a percentage of each sale generated, without owning the product themselves.
- Brand capital
- The accumulated goodwill, trust, and perceived credibility a person or company has built with an audience over time — an intangible asset that compounds when not spent and erodes when cashed in for a one-time sale.
- Blue Ocean
- A market environment with little or no competition, named after the strategy concept in the book Blue Ocean Strategy; contrasted with red ocean markets where competitors fight over the same customers.
- Virality baked in
- A product design principle where the product itself creates a natural reason for users to share it with others, generating organic growth without advertising spend.
- Schizophrenic market
- Jason Fladlien's term for an immature market that oscillates rapidly between hype and disappointment, making it difficult to build reliable businesses on top of its infrastructure until it stabilizes.
- Power law
- A statistical pattern where a small number of inputs produce a disproportionately large share of outputs — in business, a few key resources or clients typically account for the majority of revenue.
Things they pointed at.
Lines you could clip.
04:37
“What people want is junk food. What's useful is vegetables. We have to find a vegetable that looks and tastes like junk food but is ultimately healthy.”
09:34
“We don't have a trust recession. What we have right now is too many options for the average consumer to manage in their mind, and they're overwhelmed.”
11:34
“Instead of forcing people through a funnel, you make people come to you when you're ready to buy. That is a huge shift that most people are just not making.”
28:43
“None of the LLMs we see now will exist as the market leader within five years.”
33:39
“Content or code. We either create content that replicates itself or we create code that replicates itself.”
42:03
“The phone really showed me how much you can be alone with that phone and get by being alone.”
Where the conversation goes.
00:00 – 07:51denseContent strategy and follower death
03:13 – 11:29denseLaunch mechanics and trust economics
11:29 – 27:04denseOffer selection and market timing
15:25 – 27:04steadyAI opportunity thesis
27:04 – 45:07steadyPersonal discipline and mindset
Word for word.
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00:00It's so many factors, but at the end of the day, it's this Venn diagram between what is useful and what people want. What people want is junk food. What's useful is vegetables.
00:10Right? We have to find a vegetable that looks and tastes like junk food, but is ultimately healthy. Because we want not just to reach people, we want to impact people.
00:17I want somebody that I can take here's my I call it the idiot test. Yeah. Can we take a complete idiot and make them successful?
00:24Not a smart person, not a hardworking person. Can we take a lazy it who might shove a crayon up their nose if you give it to them?
00:32And can we make them successful in spite of themselves?
00:41Okay, guys. Jason on the show today, the webinar king. He's been behind the scenes for while, but he's making a name for himself now.
00:48Right? I mean, I I'm your guru's favorite guru, so now trying to get out there. Yeah.
00:53What caused that shift in your marketing?
00:56So I come from 2007 in business where you couldn't buy traffic. Like Facebook would be like, first of all, we don't even accept any advertisers who are not Toyota or Fortune 100 companies.
01:08And Google was like, we don't like marketing at all whatsoever. So we don't let you on the platform. YouTube wouldn't let you publish business content.
01:16They would kick you off if you tried. So we got by on either SEO or we got by with email marketing partnering with affiliates who had audiences.
01:26So I got really good at selling to other people's audiences via email, and we set a bunch of records, some of which stand today in their industries many years later. But nobody checks email anymore.
01:39And paid advertising works so effectively. And social works so well that affiliates aren't affiliates anymore. So I'm like, if I can reach millions of people out front now without having to work with businesses who already have millions of people, maybe that's the play.
01:54Interesting. Yeah. Yeah.
01:55I took the opposite approach. I went full organic at first and now I'm getting into paid. Smart.
01:59Yeah. You think that's smart? No.
02:01I think it's smart. Like, when did when did you start, Sean? The pod's about three years old now.
02:05Yeah. So there used to be a time in the business where if you went organic, you would reach a couple thousand people, maybe 10,000 people. You just couldn't reach people.
02:15Like, the average screen time usage of most demographics these days is six to eight hours. Wow. I know.
02:22That's nuts. It's crazy. When I started, it was one to two hours.
02:26And there was no algorithm that can say, hey, listen. If your content is good, let me distribute it for you.
02:32So my wife and I, we had dinner last week. We put a little DJI, osmosis three, whatever you call it there.
02:38It was five minutes of our entire dinner. And she asked me one question. I talked on it for a minute.
02:43We published it. So far across all platforms, 1,500,000 people. So I can have dinner and reach 1,500,000 people.
02:51So ten years ago, I could work all year and probably not reach 1,500,000 people.
02:57So the dynamics are completely different. And people like yourself who either come up in this new dynamic or have pivoted to this dynamic, they're going to win. People that are still holding on to the old ways of marketing, which have completely changed in the last three years, they're going to be dead
03:14if they're not careful. Yeah. Yeah.
03:16Where do you see this going? Because you got mixed opinions on it. You got guys like Gary Vee saying followers don't matter anymore.
03:21True. Then you guys say you have people saying AI is gonna be like the future of content. True.
03:26So you think both of those are true? Yeah. Followers
03:29don't matter in the sense that I can be a brand new account, and the algorithm is so well tuned now that it says, let me give the user what the user wants. So in the past, with limited computational power, limited ability for them to understand how to tweak and program things to get out there, they're like, well, a proxy for relevancy is followership.
03:51So it's a low risk guess. If you follow me, let me put more content in front of you.
03:58That's how the algorithms work. And then they discovered it's a loose correlative metric. Because most people who follow you don't necessarily want to consume your content on a regular basis.
04:06So as computational power improved, as innovation occurred from Meta and Google, they said, we don't need followers. We can go purely on other indicators that are more likely to be things that consumers want and stay on our platform forever.
04:19So followers are a relic of the past. What you need is content that keeps people engaged. And if you have that, you don't need followers, and you can reach like a million plus people like I just did.
04:29Right. Yeah. It's watch time now, right?
04:31It's so many factors, but at the end of the day, it's this Venn diagram between what is useful and what people want, right?
04:38What people want is junk food. What's useful is vegetables, right? We have to find a vegetable that looks and tastes like junk food but is ultimately healthy because we want not just to reach people, we want to impact people.
04:51Right? You wanna actually benefit them, right? Yeah.
04:53And I wanna make money too. So if I'm giving people junk food and that satiates them and there's no place to go further than that, then I can't sustain that as a business.
05:02Right. And you've been part of some of biggest online launches in in history. Yep.
05:05You know? It's impressive. I don't know if you've publicly shared them, but Yeah.
05:09I mean, we talk about them. It's hard to understand. I was thinking about this earlier, Sean.
05:12In 2015, I made a million dollars a day for eight days straight. Holy crap.
05:17Yeah. It's I forget that sometimes. Now it feels like I'm starting over again like everybody does because AI has changed things.
05:25Social has changed things. All this stuff is different. But yeah, we did a $57,000,000 launch in 2020.
05:32That was the record. Alex Hermosy broke it with his launch recently. I did a little bit of consulting on that launch.
05:38I consulted on the previous book launch from that. You know, the testimony from him says that it changed his life. I've I've inspired a lot of the guys that now people follow.
05:47And I work with some clients like Iman Godsey and people like that that are really on the cutting edge today. And a lot of clients that I can't name for NDA purposes and such.
05:56And I like that game because I could reach through people, these audiences, that not just want to consume but want to invest in a way to improve themselves.
06:08And at this point, I'm like, I'm too tired of being a step between me and the end user.
06:14Let me try to go to the end user. And I've stacked enough money at this point in time that I can now place a bet where I don't need to see a return on that yet. However, I still want to create the content that not just gets people's attention, but also transforms them into better versions of themselves.
06:29I love that. Do you think Koremosey's record is breakable? Oh, a 100%.
06:33You think someone could do a 100,000,000 launch? I can't say who, but I had a big name reach out to me right after that launch and says, I think we can get somebody that is way bigger in stature than Hermoji to do a launch.
06:49And the way we'll approach him is saying, hey, this marketer over here set a record. You're 10 times bigger than him as a personality. You're to let him beat you?
06:56He goes, if I were to get that person, would you be the puppet master behind that launch? And I said, of course. All records are going to be broken in this space because they're breakable because of who came before them.
07:08So the way that Hermosy can break my record is because I not only laid out the clues of success that he could pick as breadcrumbs, but I also he bought products from me and consulted with me.
07:20And the way that I could break the records that I broke is because I could study the people that came before me. And more money every year shifts online from offline.
07:31Even still to this day, more money is coming online than every previous year. So the size of the pie is bigger, and the techniques are more well developed.
07:41So it's only inevitable that somebody will also break the record in the future. Yeah. Yeah.
07:46It's exciting. Maybe a part of it. Very exciting.
07:48If there's a $100,000,000 day, that'd be nuts. Yeah. It'll happen.
07:51Now, you got some people saying there's a trust recession with high ticket offers. Are you seeing any of that with your odds right now? So this is good.
07:59And this is so difficult for the market to understand. When people say trust recession, generally, that is a it's a superficial explanation for a deeper problem.
08:11It's an oversimplification of what's actually occurring. And what we try to figure out, Sean, is what really is true versus what sounds true. So trust recession, in my opinion, sounds true.
08:22And the thesis of a trust recession, what do you suppose some of the reasons people say we're in a trust recession? Our expectations aren't met for what products they're buying. Yeah, totally, right?
08:32And in the history of this industry, that's always been true, So anytime anybody's selling a get rich quick thing or here's how you grow your business or here's how you can make all this money, the expectation has never been generally met across the board. Right?
08:47This is why the FTC has laws that says you can't do these things because they're deceptive advertising. This is inherently flawed into the the way that most people run this business. Now, you don't throw the baby out with the bathwater.
09:00Just because this is generally the case doesn't mean that you should never swim in these waters because in fact, we love these industries where con men do well. Because if we can be saints, we can do even better.
09:11You're the good guy, yeah. But this has always occurred. It's just now hyper accelerated.
09:17Because now there's more offers being made than ever, and there's more people that are buying these offers than ever. So to me, there's more of an opportunity to differentiate than ever before. So I don't think it's so much that we have a trust recession, because I don't think trust has always been there.
09:31What we have right now is too many options for the average consumer to be able to manage in their mind, and they're overwhelmed.
09:41And so the way that it shows up is I'm I'm scared now to make a decision because I I'm afraid I'm gonna make the wrong decision.
09:49Mhmm. And so I wouldn't say that we have a trust recession because here's the here's the flip side of this coin. Sean, like, I can consume so much material for you for no cost whatsoever.
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10:46I can you can build more trust with me today
10:49than at any point in history. Right. Because you're easier to access, you can give more value for free than ever before, and you're more incentivized to give value for free than ever before.
10:59So if anything, I think we have a trust expansion. But we have to play the game differently than we played it in the past.
11:08So we can't play a rule set of tic tac toe when we're in a chess environment. So we have an opportunity to be bigger than ever, but we can't run an old playbook. You've to play long term, right?
11:17You've to do so many things different, right? So you have to make the switch from direct response marketing, which is how I came up and how a lot of marketers who a lot of people follow today, that's what they're rooted in.
11:27And we have to move more to a branding play. And instead of forcing people through a funnel, you make people come to you when they're ready to buy.
11:37And that is a huge shift that most people are just not making right now. Hormozi's made that shift with the workshops. Hormozi has done a wonderful job because even before the workshops, so when he did a second book launch or his first real big 1, $100,000,000 leads Yeah.
11:52He called me up and he and he wanted to do a package similar to what he did for $100,000,000 money models. Like, you know, good, better, best, big ticket, buy a whole bunch of at once. And the first question I asked him is why?
12:03Not that I was opposed to it. I was just wanting to hear the justification because my counterpoint to that is why not continue to expand the brand capital? Because the moment that you cash in on the brand capital, there's going to be a cost involved in that.
12:18But compound interest is the greatest thing that we can ever use in business. And the more we can compound goodwill, the more value we can create, and therefore, the bigger the payoff can be.
12:28So he says, Okay, I'm ready to do the launch anyway. So we did like, six hours of consulting just on what those packages could look like for a $100,000,000 leads. And then he texted me right before the launch.
12:37He says, oh, by the way, we're not doing that anymore. We're just gonna do the book. Right?
12:40And I said to him, I go, remember what I first asked you? And he goes, it still haunts me to this day. Like, was joking, but nonetheless, the point is when he exited gym launch Yep.
12:51He had, you know, sitting on $46,000,000, there's no urgency to make money immediately. Right.
12:56So he started just giving out value, and he made his book a dollar just to get it in the hands of as many people as possible, a $100,000,000 offers. And I'm the most quoted person in that book, by the way.
13:08By the way, one of the best books I've ever read. Oh, god. It's Changed my life.
13:11Unbelievably amazing. Immediately two x my revenue.
13:15It is
13:16it is such a contribution to the whole zeitgeist of marketing that we should all be very grateful for everything that he's ever done. He's he's created future generations, and this is the kind of marketing that I like. It's value first marketing with a long horizon before it needs to be returnable.
13:32Now, it's hard to do that when you've got to pay rent at the end of the month. But the goal here is if I put out enough value to differentiate myself, then I gain trust.
13:43Because how what's the best way to to show trust? Be trustworthy. Mhmm.
13:48Don't say you're trustworthy. Show you're trustworthy. So I gain trust.
13:52And then when the right combination of things occur, timing is one of those things. Me building resources is another one.
14:00Me testing things on a small scale to see how valuable they are is another one. Once I can put all those pieces together and the time is right, then we can have an exponential return. And that's really the game that we're playing today that a lot of people just don't understand in this business.
14:14Yeah. People want an instant ROI. And that used to work really well.
14:17I mean, we used to do launches that we could immediately, with some emails in one webinar Yeah. Pull out $10,000,000. Yeah.
14:23I've seen your launches with them on. Yeah. And and and even with me, mom, we're doing that now.
14:27It's funny because the economics are so different. Mhmm. Like, it's frustrating because in some ways when we do because I do a lot of consulting and I do pitching for those guys.
14:37Some things are true from the past and some things aren't true. Yeah. And so we're we're always fumbling around.
14:42You know, we're doing 8 figure launches and at the same time, half of the stuff that we're doing works and half of the stuff we're doing doesn't work at all. You never shoot a 100%, right? Not even close.
14:51But for the most part, if you're getting involved with an offer, you're pretty confident these days? Yeah, because my metric of who I partner with starts with, you better have something that's 10 times better than anybody else in the marketing, right? So I don't chop down trees with dull axes.
15:04I make sure I have a sharp axe first. Yeah. So this is a big part of my strategy when it comes to success in this business.
15:10It's kinda like this. This is kind of a crude example. Don't find an ugly chick and try to make her hot.
15:15Right? Find a hot chick. Right?
15:17And just take care of her, and then you're gonna be okay. Right? Good example.
15:21Good example.
15:22Have you seen any good podcast offers? I'm curious.
15:25Uh, in what what sense do you mean podcast? Uh, growing the podcast, scaling, um, going viral on social media, offers like that. I've seen guys make a lot of money doing that.
15:34Yeah. I generally don't work on those offers personally because they don't have massive scale.
15:39Too niche. It's nichey, but I have clients that I work with or I have worked with in the past on a consultative basis in order to do that Because you want to be in businesses that are trending. I have three rules in which I decide on how I want to do business.
15:52One is am I passionate about it? Because that is the ultimate leverage. The passion will be the intangible things that make the difference.
15:59Two is the income there. Like some things net out more than other things. And three, is it trending upwards over a period of time?
16:07And so podcasts are very passionate. It is trending upward. And there's a lot of money to be made in the podcasting game if you So do it yeah, there's a lot lot of value there.
16:18But most of my clients that I work with, I just consult with them. I'm $5,000 an hour, which for what I provide is free, basically.
16:25That's a big ROI. Yeah. And I like it that way.
16:28I'm in the business of a 100 x ROI. I'll I'll be a client of yours in the future. I would love for that to happen.
16:32I do want to launch a podcast offer in the future. Something like that. Yeah.
16:36And and and for you, based on your positioning and your credibility, your experience, and your results, we definitely launched that.
16:44I would know exactly how to launch that by the way. Can talk about that offline.
16:48Cool. But yeah, I work with clients on that basis from consulting occasionally. There will be a synergistic relationship where one and one equals three.
16:56Yeah. And we partner, although that's very rare. And other than that, then I wait until some opportunity hits for me personally to be the next crypto like I was in with the $57,000,000 launch or the next Amazon thing which we had 25,000,000 on, that kind of stuff.
17:10Wow. And the next one's gonna be AI. Right?
17:13It is gonna be AI. That's what I'm thinking too. Yeah.
17:15I don't know in which make or form it's gonna be, but it's gonna be AI. And it and it isn't there yet. The AI that it will be doesn't exist right now.
17:24Really? Yep.
17:25Why why do you why are you so confident about that, I guess?
17:29I mean, at this point, it's intuition because I've done this for nineteen years and have been involved in so many big changes in the internet. But if we were trying to break it down and bring consciousness to it, it's generally because of the reason that AI is too new of a technology to fully form. It hasn't hit puberty yet.
17:45Let's put it that way. And you see this.
17:48So recently, ChatGPT lost a whole bunch of subscribers, a million plus. It sucks now.
17:53Yeah. It might not suck next week. Right?
17:56Yeah. And it's went from great to sucky to great to sucky already in a year and a half. Right.
18:02Right. Yeah. And markets that are immature are going to do that.
18:06Schizophrenic markets is what I call them. And so if you try to get into those markets too soon, you have to bank on luck to be successful. And I don't like using luck.
18:15I'll take it when I can get it, but luck isn't a good strategy. Um, so right now, you're seeing a lot of back and forth. You're seeing a lot of uncertainty.
18:25So I can't build my house on sand. So I've got to wait for something that makes sense. The other issue, too, is the market doesn't have enough experience with AI at this point in time.
18:37So when we did Amazon and man, god, Amazon printed so much. I remember those days. Oh my god.
18:42FBA, right? Yeah, FBA. Private label FBA from 2013 to 2016.
18:48Yeah. I used to get those ads all the time in high school. And we were the only ones at the time when Blue Ocean, there wasn't a 172 different people doing FBA.
18:56Yeah. I got guys right now that have done a $100,000,000 on webinars that have just took in my webinar and subbed out FBA and put them like Audible instead or some other version because man, that that pitch was so soft. Oh, wow.
19:08Oh my god. You were like the OG of Amazon. I was the OG of Amazon and it wasn't even my product.
19:13I was an affiliate. Wow. Because my model back then was find a good product that wasn't marketed correctly and be the one to market it.
19:19And then I get 50% of all the sales that generated. So they did a launch in 2015 that did $25,000,000 We referred $10,000,000 of that $25,000,000 ourselves using some market dynamics and some really cool business techniques that we can break down.
19:34But the idea was Amazon was so hot back then. It was new, but not too new. It was new enough that enough people had bought stuff on Amazon, kinda knew how Amazon worked to an extent that we could start the conversation of, hey, you're buying on Amazon.
19:49Why aren't you selling on Amazon? Right now, people haven't fully baked out how they're using AI in a way that makes them upset enough to spend money to solve the problem better than the free and cheap AI that's available to them right now.
20:02So we gotta let the market be in pain longer and we gotta let the technology emerge that can solve that pain better
20:11and then we wanna be first when that happens. Interesting. Yeah.
20:14But it's tough. Starting something new isn't just hard. It's terrifying.
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21:10Go to shopify.com/dsh. That's shopify.com/dsh. Yeah.
21:16It gets tough to time it. Right? Perfectly.
21:17We could totally miss it. Because you can miss it. You could be too early.
21:20Yeah. So we want to run small tests with markets
21:24that we can see, does it markedly improve their business or not? If you have to squint to see an improvement, it's not good enough.
21:31I somebody that I can take here's my I call it the idiot test. Can we take a complete idiot and make them successful?
21:39Right? Not a smart person, not a hardworking person. Can we take a lazy idiot who might shove a crayon up their nose if you give it to them, and can we make them successful in spite of themselves?
21:51And so I I like to do small tests to find that once in a decade style of offer, and once I do that, then we cook. Then we then we bring out every gun that we possibly can to the fight, and we roll it out as fast as we can and as viciously as we can. I just haven't found it yet.
22:07Yeah. Do you have a team that you just plug and play for stuff like that? We're doing it internally.
22:12And I'm also, again, as a consultant, this is my hedge. I can work with a bunch. I have, like, five different consulting clients in the AI space that are doing five separate things.
22:21So I get a play inside of an arena where I could watch things unfold with little risk and I get paid in order to do it. You're not spending your own money to risk I'm not spending my own money and ideally I partner with them when they hit.
22:33Yeah. But I I have seven different horses in the race and I don't need any one to win.
22:38I just know one of them could win, and I'm willing to ride with that winner to the next level. So you're not slowing down, man. I'm speeding up.
22:46I love it. Yeah. I love it, man.
22:48Because you already made tons of money, but you're still going hard. I mean, god. The more you know, the less you know in this business.
22:54So every year that I get deeper into it, I uncover some new insight that I never knew before, and that makes me excited. I think in business, if you wanna play in the game for a long time, you gotta approach it like an artist, not like a businessman. So I have a canvas.
23:08I have paints. What kind of masterpiece can I create? That's cool.
23:11So you see yourself as a visionary, then? I see myself as an artist and as an experimenter. Visionary would probably be better.
23:19I like that term. But to me, what drives me every day is what can I create and bring into the world that previously didn't exist? And who can I impact in a way that nobody else of the 8,000,000,000 souls on planet can impact like I can?
23:32And that gets me going. And that gets me super excited. I am more excited in my nineteenth year of business than I ever have been in my life.
23:39Wow. Yeah. That's impressive.
23:40Not a lot of people can say that, man. Yeah. I feel sorry for him.
23:43Yeah. Well, I think people lose passion over time.
23:47It's easy to lose passion because, god, it's so hard to stumble on something that works. And then once it works, it becomes really easy to work it.
23:56And then as it decays, this is called law of entropy. It's a physical reality of the universe. Everything is working to break down and you have to counteract it.
24:04Once it starts decaying, they're like, shit, now I have to work harder to get worse results, and I don't want to learn again. Exactly.
24:11And then that kills them.
24:13So you've been doing this for nineteen years. Was it pretty immediate success in the first couple of years? It was, and I'll tell you why.
24:19And
24:20I think it's because I used to be a rapper, believe it or not. Really? Yeah.
24:24Oh, I didn't have that in my notes. Yeah. I kind of try to hide the body.
24:30I was in the rap business, and it was the dumbest business you could pick. First of all, I'm from Iowa originally.
24:36Right? And I don't think I mean, they were putting some stuff out in Detroit. Like, Eminem came out of Detroit.
24:41Right? But it's like the Midwest and especially Iowa has not pushed a rapper out in the entirety of the hip hop industry.
24:48Can't think of a single person from Iowa. Yeah. Nobody's spitting bars from Iowa.
24:51So so that was my first strike against me. The second strike is I was doing this right as Apple and Spotify or whoever it was at the time basically says don't buy CDs anymore anymore.
25:03So I'm selling a product nobody wants Mhmm. In a geography that nobody supports. And frankly, I'm not very good at it either.
25:11Right? I have to work all day just to be average in this business. So I was passionate, but that was it.
25:17Um, I got really disciplined really quickly on if I want to make this work, I've to figure out why people buy stuff. And so I was able to fell spectacularly in that business.
25:27And then when I got into the digital product business, I could start with the battle scars already from a different industry. So then I didn't make those mistakes again So in this I saw success very quickly in this business.
25:39Yeah. And you only do high ticket offers, right? No, not necessarily.
25:43Oh, really? I pick the offers that are going to have the biggest impact in the market.
25:49Okay. So sometimes it's high ticket, but sometimes it isn't high ticket. Yeah.
25:53And are you still because I know ad costs have gone up, so is low ticket still working from what you're seeing? 100%. Really?
25:58Yeah. Oh, yeah. Totally.
26:00Wow. God, it's so it's a different game completely. It's like one is football and one is baseball.
26:07Right? They're both sports. Mhmm.
26:08People like both sports. But if you want to play football, you have a different set of rules than if you want to play baseball. Yeah.
26:14Yeah. Yeah. I've noticed with low ticket, you just need really good systems.
26:17Yeah. I mean, low ticket works incredibly well if if you can go mass market and if you can reach people in a way that replicates. So the downside of high ticket is the word-of-mouth on a $15,000 product is minimal.
26:30True. And it doesn't multiply over time. It decays.
26:33But if you can do something where you bake in virality into the product and it's easy for people to tell other people about it, then mass market is a dream. Because you could replicate a business that could be worth $100,000,000 in less than twelve months.
26:48Mean, look at Lovable. Lovable is actually the most lucrative in terms of growth and the biggest upside of AI right now.
26:57It's not an LLM. I built my side off Lovable. It's Lovable.
27:00And the reason Lovable grew to the level that it did was people couldn't stop telling other people about it, and the barrier of entry to experience the value was negligent. $25.
27:11Yeah. And it was so simple. Like, not only was the cost of money, but the cost of time.
27:17To onboard somebody in a high ticket process, there's a lot of upfront cost in terms of effort, cognition, process, etcetera. Lovable, I could put it in front of a nine year old kid, and they could be doing amazing things that they would tell their classmates about the next day.
27:32That's a great point. Yeah. That's one of the best offers I've seen recently, Lovable.
27:36I love Lovable. I want to model a whole business off of that.
27:39Using AI to build a site.
27:41That's the Genius, right? Yeah. I mean, you could LLM your way all you know, like the typical person that uses ChatGPT uses it as a therapist.
27:48Right? Do you think they wanna tell their friends that they're using it as a therapist? No.
27:53Like, and if there's no direct immediate tangible value, there's no concrete outcome to an LLM that you could you could show somebody. Not very easily. There's an extra step or two.
28:02Lovable is like, look at this website that's better than your website. You paid $20,000 for and I did it in a half in an afternoon.
28:08Yeah. And LLMs aren't profitable yet. No.
28:10They're losing I think they're gonna like $3,000,000,000,000 by the time they hit a turning point potentially. Yeah.
28:16They're chasing AGI. Right? Yeah.
28:18We'll see. And who knows if that happens? It's crazy.
28:20Who knows? That's so much money. Yeah.
28:22My prediction there is none of the LLMs we see now will exist as the market leader within five years. Woah. Yeah.
28:28That's a hot take. It's a hot hot take. Yeah.
28:30Wow. Yeah. What makes you go that way?
28:32I've just seen it in history. The first computers that were out there, none of them exist anymore. Wow.
28:38And you can go back through it over and over again. You just see the same electric vehicles right now that are out there, Tesla wasn't the first wave, right?
28:47The pioneers have to die laying the bricks for the next generation to walk through to get it to the last finish line.
28:54And I think we're going to see that with LLMs.
28:56Yeah. I think earlier this year or last year, was a one it was announced it was a one person billion dollar company. Do you think we'll see a one person trillion dollar company in the future?
29:04I think so.
29:05Like, because I play somewhat in that field, not a lot, but 5% of my clients come from that industry. It's a lot of smoke and mirrors. Oh, really?
29:13There's a lot of creative ways that you can construct a $1,000,000,000 company that doesn't meet with reality. But the media simultaneously wants to report on it, and the person has whatever reasons they have to present themselves as the first billion dollar company.
29:30Yeah. There's been seventeen first one person billion dollar companies in existence. So how does that math math out, right?
29:37Yeah. Yeah. Not everyone can be one.
29:39Right? And then you read the fine print and it was, well, the first with the asterisk buried in, you know, some sort of qualifier. Um, so I think you'll see it.
29:50Now whether it's legit or not is a whole another conversation. Right? At one point in time, Tesla was worth more than every other car, uh, combined, even though it had the least amount of cars on the road compared to the other big five, that it was worth more than the totality of their market cap.
30:04Right? So a company is worth what people believe it might be worth in the future discounted to the day in the public sector.
30:12Right? And in the public sector, it's a whole different deal. It's inflated.
30:15What I do know is this. There has never been an easier time in history to take a good idea and scale it to billions of people. That doesn't mean it's easy.
30:26But the fact that it's possible now allows you to solve for it. The problem is so many people aren't even trying to solve for it because up until three years ago, for the last millions of years of humanity, such an opportunity never existed.
30:39Yeah, never existed. I go to dinner with my wife right now. We shoot one reel.
30:44It reaches 2,500,000 people across all platforms. We can have dinner with 2,500,000 people, where in the past, it'd be hard to have dinner with 10 people.
30:53Insane. It's nuts. And then you could automate the comments to DM them whatever you want.
30:57Could do anything at this point in time, and you don't need millions of dollars of capital. You don't need a team full of a players. Right?
31:03You need ingenuity. You need to use the brain, which is the thing that we are using the least these days. Yeah.
31:10Do you do you like to operate pretty lean when you take on a client? Do you have a pretty big team? No, I'm lean.
31:16Some of that is strategic because there's this power law that always exists in nature and in business where a few resources account for a majority of the outcome.
31:27And so I try to optimize for that. But the other reason is just personal. I love people, but I don't love spending a lot of time with people on a day to day basis.
31:36You're an introvert. I'm a hardcore introvert because I spend a lot of my time inside of my head thinking.
31:42Right. And so that's my best value add to humanity. But if I'm with people on a large time, it decreases my ability to be creative.
31:51And so personally, I like to run with a very lean team. So I try to find ways we can get results without having to have a huge operation in place. Yeah.
32:00You look at the best inventors of all time, scientists, they all got answers from within. Yep. And that's where I'm trying to find them.
32:06But fortunately, I don't need people like you would have to need in the past in order to scale to the level that we can scale these days. It's super exciting.
32:15Is that because of AI or? AI and algorithms and social media. The fact that we can take code and replicate it for nothing.
32:24So think about it this way. If I wanted to reach a million people in the in the past, I would have to and I had a message.
32:32I'd have to go down to, like, Kinko's, Xerox it a million times, and hand that out. Let's say I had a million people that were dying for my message.
32:40It would still cost me 50,000, a $100,000 in hard cost and paper and ink just to print that message.
32:48And then it would cost me time, people, and resources to distribute that message. I'd have to pay for gas. I'd to do a whole bunch of stuff.
32:55Right? Nowadays, if I have the right content, Instagram will for free.
33:01Not only that, they will pay me if I'm monetizing. Facebook will pay me for distribution. So pay Facebook will pay me to distribute my message to a million people, where in the past, even if I had the greatest message in the world, I still had hard costs that were unavoidable.
33:18And nowadays, that's not the barrier. The barrier is I'm competing with a billion people on an algorithmic feed, and only one of us is going to be first, another's going to be second, another's going to be third. So we're competing with the brain.
33:30Before, were competing with who controlled resources. This is a whole new world. It's a different game.
33:34It's a completely different game, and people haven't woken up to it yet. Yeah. So you're advising people to invest in content?
33:39Content or code. Yep. We either create content that replicates itself or we create code that replicates itself.
33:45Ideally, we do both. Yeah. Yeah.
33:48You and I have something in common. Yeah. What's that?
33:50We both went through agoraphobia. Oh, God. Rough times, right?
33:53I still have some issues with it. Really? Yep.
33:56Wow. I didn't tell my wife, but we were just in Tahoe on vacation and I went to meet him at the top of the mountain one day for for lunch and I had to get in a gondola and then I had to get in another gondola and for a second there I got a little scared.
34:08Oh. Yeah. Yeah.
34:09Mine was bad. Yeah. How bad?
34:11Pretty bad. So like for a month, couldn't even leave the house. Like I would have a full on panic attack and Every time.
34:16Right? And then I kinda got through that, but I still had it on airplanes. Yeah.
34:20I get it on airplanes. Yeah. I would have to take like a Xanax or like a CBD or whatever.
34:24No. I tell my wife that. I'm like, I'm not afraid of the flying.
34:27It's I don't like the open space around me. She gets mad because I shut the window. She's like, I wanna see the window.
34:33Yeah. I sit in the aisle. I can't do window seats.
34:36I like the wind the window so I could close it. But but she wins because she loves to look out, so I now sit at the aisle. Yeah.
34:42How'd you get over it? Yeah. Was just gonna ask you that.
34:44I'll go first. Getting a dog helped. That's not like a conventional approach.
34:49What kind of dog? Just any dog. I think being around dogs and walking them kinda helps you get out the house.
34:54And then I had to lean off Xanax. That was hard. And then, dude, it's it's all mental.
35:00Yeah. That's what I realized with it. True.
35:02It's all mental. So you've gotta get your mind right. You gotta meditate, breath work.
35:05Do whatever you have to do to get your mental right. And that was my approach too.
35:09I became a monk, I went a little extreme with it. Yeah. I know.
35:12Crazy story. I was about 20 years old and I had a we were doing the rap music.
35:18I had a guy that I was working with, he was kind of out there, very nonconventional. So the Hare Krishna monks come into Iowa City one day. So he goes, I'll go on a traveling bus with you across the country.
35:27So he did that. He came back. He told me about it.
35:30I was always very intellectually curious about everything. So I started researching vegetarianism because that's part of the faith.
35:39And so he was a vegetarian. So while I'm researching it, I'm like, oh, this is that thing he talks about, this Hare Krishna stuff. So then I started reading it, and then there was something that I read that says, a sane man will try something, and if he sees benefit, he'll continue to do it.
35:52That's all I ask you. So I said, okay. So next thing I know, I start meditating.
35:56Pretty soon, I'm meditating more, then I'm up to an hour and a half, two hours a day of meditation, and completely changed my lifestyle, ate clean, meditated, really had purpose now.
36:06I had a vision because I was playing in the music before but I was like, now I wanna have it have impact. So I need to get my mind right so I can do that and that's how I save myself. Nice.
36:16Changed my whole entire life from that. Yeah. The diet is very important too, think.
36:20Yeah. I think the meditation was the key that made everything
36:25better. Yeah. Yeah.
36:26Once you can quiet the mind, then It's powerful. I'll I'll do a Wim Hof breath work meditation, whatever you wanna call it and my head will be like I don't know. You know what I mean though.
36:35Yeah. Have my kids do it. Yeah.
36:36Yeah. It's powerful, man. Yeah.
36:37Very powerful. With your meditations, were you kinda just leaving your body or what was it exactly? So like as a Hare Krishna, you would chant a mantra
36:45and you would chant, it's on beats. So you got the fingers engaged and then you have the sound so you don't have to like clear your mind. You just focus on the sound And there's a vibration that occurs in your body once you do it for a couple hours.
36:59And then you pick up on it. So I think it literally changes the frequency in your body.
37:03Wow. So it was easy for me to do that meditation because it gave me something to meditate on as opposed to trying to clear the mind or sit quietly. And so you would chant around, it would take about six minutes.
37:14And you know, the ideal standard is 16 rounds. So eventually you do that, that take about two hours. Uh, and so you're like doing two hours, three hours a day of meditation,
37:23um, completely rewired the whole system. Yeah. It's important to have something like that because our lifestyle is pretty stressful.
37:30We have psychological stresses today that are greater than what the physical stresses used to be on the human.
37:38So we have hardware that is designed to deal with physical environmental stresses, which we no longer have. We do not have hardware or software to deal with the psychological components that we face these days, which are greater than ever.
37:52And so therefore, we're more comfortable than we've ever been, and we're more in distress than we've ever been. Wow. Yeah.
37:58It's tough. That is tough because digital technology, right? Yeah.
38:01So you counteract have that proactively now. And that's not something you'll do by default. The human existence is not designed to interact with the modern world.
38:10So you have to make an active effort to fight against these challenges that we've never faced before. Yeah.
38:15Yeah. I've heard even scrolling social media puts people in a fight or flight state of mind. I don't use the phone at all anymore almost.
38:22Wow. I have I limit myself to twenty minutes of screen time a day. What?
38:25Yeah. It's crazy. That's impressive.
38:27Yeah. Yeah. Yeah.
38:28Now, it helps to have a wife because she does everything else that I don't have to do Yeah. On the phone, and she supports me on minimizing phone usage.
38:36But like this the other day, I picked my phone up five times throughout the whole day. My that's my key marker. Five?
38:42Yeah. It's I want 15 or less picks up pickups a day. Wow.
38:45Which when you say that out loud sounds insane. Right? And then you actually look at how many times you pick up your phone a day, and then you realize 15 is a I'm probably picking it up a 100 times a day.
38:54Yeah. It's at least, maybe even more. Right?
38:57Yeah. And so I'm like, it's a good day. Yesterday, I picked up my phone at 1PM was the first time I picked up my phone, and it didn't even dawn on me.
39:04Wow. I used to smoke cigarettes.
39:07Yeah. And I remember I quit six times. Like, it was that hard.
39:11I'd quit and then fall back, quit and fall back. And the litmus of when you really knew that you had broke it is when you could go a whole whole day without thinking of a cigarette.
39:19When I can now go until 1PM and not even know I haven't touched my phone, that's when I've broken the addiction to the phone. That's impressive.
39:26But last year, was so addicted to the phone. It was ruining my life. So this year, that's why I changed it.
39:31Yeah. Was it a pretty overnight change or how did you do that? It was somewhat gradual.
39:36But so I went to Dubai in January. So I was helping Imam Gadzik launch.
39:42And it was a tough time for me, man. My my father passed away in December.
39:46And it was really tough for me. And then I had to go from that directly to Dubai all by myself, you know, in this foreign land, eleven hour time zone difference from The US.
40:00Yeah. And we're working sixteen hour days and I was sick on that flight. I got a cold because I went to my father's funeral and there was I stood in line for like six hours.
40:11What? One person after another came up to me and shook my hand. My dad was this teacher who was really amazing.
40:17Wow. He impacted a lot of people. A lot of people.
40:19So he was a high school teacher. And man, it really changed my whole perspective after that.
40:27Because I knew it, but when you see it like that, I stood in line and one person after the other next came up to me and hugged me, shook my hand, told me how much he had helped them, which makes sense why I'm a teacher. I teach in a different way, but I'm a teacher at heart.
40:42And also that meant I touched 400 people and I one of them maybe said probably. That'll do it.
40:47So I get on the sixteen hour flight Oh, god. To Dubai and I I am such in pain, Sean, that I can't even wear noise cancelling headphones because my head hurts so much. Oh, crap.
40:58I can't watch TV. One hour, I'm sweating. The next hour, I'm shivering, cold.
41:03I can barely get up. Jeez. And and that was fifteen hours of my flight.
41:08Oh, my god. Yeah. So it it was it was the hardest flight I ever did in my life.
41:12I land and, you know, Iman's so cool. He's so hospital hospitable.
41:16I'm like, dude, I need an IV. He finds somebody. They come.
41:19They give me IVs. They pump me up. I go out there.
41:22We start selling. And then I would go back, and I never adjusted to the time zone.
41:26So we we would start our livestreams at like 11PM at night. Mhmm. And I would go on and I would sell for Rayman until like three in the morning.
41:33Wow. So I get back to the hotel at like 03:30. Uh, and then it would be like 07:00 in the morning before I would go to bed or eight in the morning, some instances.
41:41And I would just lay there at night looking at this phone because I had nothing else to do and I was still feeling sick. And I was just heartbroken because I lost my dad.
41:50Would sit there feeling this emptiness inside of me just dealing with it, grieving.
41:56And then I just felt so alone and that phone really showed me how much you can be alone with that phone and get by being alone.
42:08Yes, like a distraction. Because I didn't have to confront any of my grief. I didn't have to do anything other than lay there and medicate with it and turn my mind off.
42:16And so I've been wanting to cut back on the phone but that was the catalyst that made that happen. And my wife had been totally telling me, she's like, she's like, you'll be a billionaire if you could put your phone down.
42:26And and she's right. And so like I get back and I'm like, okay, I'm ready to do it. So I I started cutting it out.
42:34So within about three weeks of just minimally putting more boundaries around it, I was able to completely get rid of it in three Yeah. And it's been categorically the biggest improvement in my life in the last couple of years.
42:47Woah. Yeah. That's quite a statement.
42:49Yeah. I might have to start dwindling down my screen time then. Yeah.
42:53And I mean, for certain people so my wife, she has a business that she runs and she's super successful, right? Completely different industry, completely different approach.
43:01Has nothing to do with online, no digital, none of that kind of And she runs her business on WhatsApp, and she has 200 plus employees, right? Wow.
43:08She's killing it, and she can pick up that phone and put it down whenever she wants to. So certain minds, they don't get addicted to that technology.
43:19I think they're in the minority.
43:21I think a lot of us, it hijacks our brain. Good discipline. So she can manage it, but I can't.
43:26Yeah. I will say even though I'm on eight hours, I'm probably working five, six of that. So at least I'm productive, in my opinion.
43:33And I mean, like, I'm on the
43:35computer five, six hours a day. It's a different screen. But man, even just going through Instagram on the computer is not that pleasurable.
43:43No. You're like, okay, this now makes sense. And reading?
43:46Like, I went back completely to paperback books and hardback books. I only do audio. Yeah.
43:50I can't read. I don't even do audio anymore. Really?
43:53No, because it's still digital. Wow. So you count that as digital time?
43:58I don't count that in terms of screen time. But what I've discovered is and this is a process that you decouple over time. First, you get rid of the screen.
44:06When I worked out, I used to have to listen to music or listen to a podcast when I worked out. When I went hiking, I used to have to have stimulation. When I drove, I used to have stimulation.
44:14And then you realize, even though the simulation isn't as bad as an algorithmic news feed from Facebook with a bunch of fake nonsense on there and some sort of drama that's happening, it's still superficiality to a lesser degree.
44:30It doesn't allow you to get in deep thinking. It doesn't allow you to learn how to sit with yourself and work through your problems.
44:36And so now once I got rid of the phone, I was able to take the rest of the stuff down too. That makes sense. It's tough though.
44:41Yeah. Well, Jason, this was fun, man. Where can people find you and support you and keep up with you?
44:46Instagram is where I love for people to go and follow me. And if you wanna really see my knowledge in the webinar space, go to Amazon and buy my book, One to Many. Cool.
44:53We'll link that below. Thanks for coming on, man. Oh, thank you for having me.
44:56Check them out, guys. Peace. If you learned anything from this episode or got any value at all, please share this episode with a friend.
45:02It helps us grow the channel. It helps us grow the podcast, and it means a lot to us. Thank you so much.
The Hook
The bait, then the rug-pull.
Jason Fladlien opens mid-thought — no intro, no pleasantries — with the single framework that drives everything he does: find the vegetable that tastes like junk food. It is the cleanest possible summary of nineteen years spent engineering eight-figure launches, and it lands in the first thirty seconds.
How they asked for the click.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
