AI Secrets Challenge - Day 3: The One-Person Marketing Machine
A four-hour slide-driven webinar where Russell Brunson turns the marketing side of an org chart into a stack of one-person AI apps.
Posted
1 months ago
Duration
Format
Presentation
hype
Views
2.3K
104 likes
57 · 43
Big Idea
The argument in one line.
AI turned courses and software into commodities, so the durable value is the frameworks wrapped around them, and those frameworks let one person run an entire marketing department.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A coach, consultant, or course creator with an offer who wants AI to replace the copywriter, email, and partnerships roles they cannot afford to staff.
A solo founder selling a recurring-revenue product who needs many front-end funnels but only has time to build one.
A local-service owner (chiropractor, dentist, agency) sitting on a dormant client list who wants a fast, low-risk way to reactivate it.
A marketer studying how a billion-dollar operator structures front ends, VSLs, and email sequences into one repeatable machine.
Anyone reverse-engineering high-ticket challenge funnels and the story-selling that drives them.
SKIP IF…
You want a hands-on AI tutorial with prompts and settings; this is strategy plus a product demo, not a build-along.
You are allergic to hard selling; roughly a third of the runtime is the offer stack and money-focused Q&A.
You need vendor-neutral advice; the frameworks are real but every step routes into the presenter's own paid platform.
TL;DR
The full version, fast.
Because AI made publishing courses and software trivial, the moat is now the proven frameworks around them. The One-Person Marketing Machine has three steps: build multiple front-end funnels that all sell the same core offer (the model behind two billion-dollar companies, Agora and ClickFunnels); produce many one-to-many video sales letters by funnel-hacking top performers, letting AI extract the winning structure, then scripting in your own voice; and run one-to-many email, both soap-opera sequences that open and close nested story loops and daily Seinfeld emails that tie a random story back to one offer. Each role on the marketing org chart becomes a mini-app, letting one person do what took a large team. The session closes on a $2,997 challenge offer and a money Q&A.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
The billion-dollar breakthrough thesis, courses and software are commodities, the magic is the frameworks that create the need for the software.
05:00 – 15:00
02 · Moral obligation and the AI threat
Welcome to Day 3; AI will make most jobs disposable within the year, learning to wield it is framed as a survival duty to your family.
15:00 – 31:40
03 · Pricing, feedback loop, recap
How the $97 / $297 / $2,997 tiers work, the in-app feedback button, and a recap of Days 1-2 (make AI convert; blend info + software into offers).
31:40 – 48:20
04 · Step 1: multiple front ends
One offer, many front-end funnels. Agora's 43 front ends and unchanged 28-year offer; ClickFunnels, Secrets of Success, Marketing Secrets AI mapped the same way.
48:20 – 1:11:40
05 · Step 2: one-to-many VSLs + funnel hacking
The funnel-hack-to-swipe-file-to-script method; show-and-tell of the Propaganda, Dan Kennedy No BS, Driven 67, Influencer Secret, and Backstage Pass VSLs.
1:11:40 – 1:25:00
06 · AI animation + VSL bonus
How his animator Ray turns scripts into storyboards then animated VSLs; the VSL Animation Deep Dive added to the offer.
1:25:00 – 1:41:40
07 · Step 3: one-to-many emails
Soap opera sequences (open and close story loops) and daily Seinfeld emails (11 types), whiteboarded in detail.
1:41:40 – 1:55:00
08 · Live Seinfeld email demo
A controversy-style email for the .com Secrets book written live; it fails twice, the team hot-fixes the app in real time, and it nails his voice.
1:55:00 – 2:25:00
09 · The org-chart replacement + offer stack
Each marketing role becomes a mini-app; the full $2,997 bonus stack (value $39,979) and the 5-day arc, plus the day-4/5 preview.
2:25:00 – 2:50:00
10 · Break testimonial reel
The classic ClickFunnels '1% crazy / one funnel away' film, rock-bottom origin stories resolving into Two Comma Club wins.
2:50:00 – 3:30:00
11 · Q&A: email is the machine
Dollar-per-name math, frequency (minimum one a day), reactivating dead lists, finding your voice via daily storytelling.
3:30:00 – 4:10:00
12 · Q&A: objections and use cases
Handling 'won't AI make this obsolete' (principles vs AI layer), who each tool fits, and the dead-files side-hustle magic trick.
4:10:00 – 4:40:31
13 · Q&A close: business is not different + peer group
Software options (Cloud Code, Lovable, Overskill), the insurance-company story, and the peer-group progression ladder to Inner Circle.
Atomic Insights
Lines worth screenshotting.
Courses and software are now commodities because AI made them trivial to produce; the frameworks wrapped around them are the moat.
Agora has run roughly 43 live front-end funnels and has not changed its core offer in 28 years, every promotion sells the same newsletter.
Sending a prospect straight to your product page is the most expensive path; a front-end VSL that leads into the same product converts far cheaper.
Turn each feature of your software into its own standalone mini-app so you can build a dedicated sales video for every single feature.
The reliable way to make AI write good copy is to funnel-hack dozens of proven performers, transcribe them, and let AI extract the common structure first.
A fully synthetic sales video (AI voice plus AI avatar) can pitch a product for 45 minutes without the real spokesperson ever recording a frame.
Email remains the number-one revenue driver after two decades because it is free to send and outperforms paid ads every time.
Soap-opera email sequences work by opening a story loop in one email and closing it in the next, dragging the reader forward like a reality show.
There are eleven distinct types of daily Seinfeld email, not the three commonly taught: episode, epiphany, educational, controversy, and seven more.
Doubling email frequency more than doubled revenue at every step, from monthly to weekly to daily; unsubscribers were people who would never buy.
A dormant list of just 312 former clients, reactivated with a five-email sequence, filled a gym past capacity, everyone already has a list.
Marketing tactics transfer across every industry because marketing is human psychology; insurance, chiropractic, and luxury real estate use the same moves.
Price point dictates the sales mechanism: a phone call needs a 3-5 minute video, a free trial needs a 20-minute VSL, a $25K program needs a multi-day event.
Higher-ticket offers often exist to cover ad costs and force commitment, not to profit, the buyer who pays is the buyer who pays attention.
You rise to the level of your peer group, so programs sell a glimpse of the next tier (shadow seats) as much as they sell information.
Takeaway
One person can now run a whole marketing department.
WHAT TO LEARN
When AI can execute proven frameworks in your own voice, the roles that used to need a team collapse into a stack of apps a single operator can run.
01Cold open: info + software
Courses and software are commodities now that AI makes them trivial to produce; the frameworks that create the need for the software are the real asset.
The billion-dollar move was blending information and software into one sticky, recurring-revenue offer rather than selling either alone.
04Step 1: multiple front ends
Run many front-end funnels that all sell one core offer; you change the entry story, never the product, the way two billion-dollar companies scaled.
Sending traffic straight to your product page is the costliest path; a front-end sales video that leads into the same offer converts far cheaper.
05Step 2: one-to-many VSLs
Make AI write good copy by funnel-hacking proven performers first, extracting their common structure, then scripting in your captured voice.
Match the sales mechanism to the price: minutes of video to book a call, a 20-minute VSL for a free trial, a multi-day event for high-ticket.
07Step 3: one-to-many emails
Email is still the highest-return channel because it is free to send; a dormant list of a few hundred former clients can be reactivated in a week.
Use soap-opera sequences to onboard with open-and-close story loops, then daily Seinfeld emails that tie any story back to one offer.
Doubling email frequency more than doubled revenue at every step; the people who unsubscribe were never going to buy anyway.
13Q&A close: business is not different
Marketing transfers across every industry because it is human psychology; the same email and story frameworks work for insurance as for coaching.
Watch the selling as much as the content: moral-obligation urgency, a value-stacked $2,997 offer, and a peer-group ladder that sells the next tier.
Glossary
Terms worth knowing.
Front end
A separate entry-point funnel (a book, challenge, or video) that attracts new buyers and routes them into the same core product; a business can run many front ends for one offer.
VSL (video sales letter)
A scripted sales video, from a few minutes to several hours, that a single person records once and drives unlimited traffic to. The video version of a long-form direct-response sales letter.
Funnel hacking
Buying and studying competitors' successful funnels (pages, order forms, upsells, scripts) to model what already works before building your own, rather than guessing.
Soap opera sequence
A short series of onboarding emails that build relationship through story, opening a narrative loop in one email and closing it in the next to pull the reader from email to email before an offer.
Seinfeld email
A daily standalone email that opens with a hook, tells a small everyday story, then transitions to the same offer. Named for the show's self-contained episodes.
Attractive character
The captured voice, style, and stories of the person selling, uploaded so AI can write copy that sounds authentically like them rather than generic.
Creative director
The interview-style AI process that asks the user structured questions and combines the answers with swipe files and voice to generate finished copy.
Two Comma Club
An award for generating over one million dollars through a single sales funnel; the higher 2CCX tier marks ten million.
One-to-many selling
Delivering one sales presentation (webinar, VSL, or challenge) that any number of prospects can watch, decoupling sales volume from the seller's time.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
If you're selling courses or info products or coaching, I'm sorry. I got bad news for you, they're dead. Because information is a commodity.
You would ask me two years ago, what's the best business model the world? Software. Easy.
You ask me today, I'm like, well, software's dead.
Courses are dead, and software are dead, Russell. What do we do? We just give up?
Like, should we just go home? No. There's an answer.
Magic is not in the software. The magic's in the information, the frameworks, the secrets that teaches people the thing that gives them the need for the software. That's the magic.
What's crazy about this, this is an answer that we came up with that I didn't even know. We stumbled upon it at over a decade ago. All this stuff that was teaching in the books and the seminars, all the things we're doing trying to teach people this stuff.
Right? Todd was there looking and say, hey, we could take all the stuff you're doing and we could turn it into software. Like, what do you mean?
And that was the billion dollar breakthrough. Because the biggest problem I had is like we're teaching people these concepts, they understood them conceptually, but they didn't know how to technically build a funnel.
They didn't know how to do an upsell. They didn't know how to do one click order form, like, all those things weren't possible. And so he took all my crazy ideas, all these frameworks, and he built software to make it actually happen.
And he turned .com secrets into ClickFunnels. That was the big secret. The software wasn't just software.
The info wasn't just info. It was the blending these two things. If you think about this, it's the key that gives you all freedom.
How many guys that's the reason why you're here? Recurring revenue gives you the ability to do this. So you get five people to sign up for your $100 a month continuity program, software product, recurring revenue.
That's $500 a month, that covers your student loan debts. Right? Now you're free.
And then eventually, you get back to the spot where you start dreaming and like, I would really like a new car. I want a new house. You say, well, man, if I wanted to upgrade this house, how much is it gonna cost?
Instead of thinking, man, my new house will cost 2,300,000, you say, man, my new house is gonna cost 233 members.
You guys getting this? Like that is the magic here. K?
That was our billion dollar breakthrough I wanna give to you guys as well because before AI wasn't possible. Now it's like, all of you guys can do this. What's up everybody?
Welcome to day number three of the AI secrets challenge. Let's go. How are you guys all feeling today?
I I hope I hope you guys are feeling half as good as I am. I slept great last night. I don't know about you guys, but when I put it here something like this, the first couple days is a lot of stress on me, and I wanna actually wanna talk about it.
Was thinking about this this morning. When you spend a lot of time with me, you're gonna learn some of my Russellisms, some of things I talk about a lot, but one of things that, uh, I tell all of our, uh, everyone that works close with me, know, people in my inner circle and my Atlas groups and things like that where I have a chance to spend a lot of time with them.
Um, I tell them something all the time. I said, if you have something that you believe can change the world, then you have a moral obligation to do everything in your power to explain that and get that out to your people.
And I'm a huge believer in that. And so for me, it's like, I've been watching what's been happening with AI, and the the it's a double edged sword.
It's very exciting. If you are a business owner who's you're learning how to wield these powers is magic. If you're someone who who who has a traditional job that AI could replace eventually, it's the scariest thing in the world.
Right? I've got kids that are in high school, got kids that in college right now, I'm trying to explain to them like the things you're learning now aren't going to help you in the future. Like the only thing that's gonna matter is are you able to be somebody who knows how to use AI?
That is the only skill that matters in the future. And you're seeing it now, people who have been developers and programmers their entire life, you know, 80,000 were laid out by Oracle, like all these companies are laying people off, other things like that, and a lot of people think, well AI is coming for my job, and that's not the reality.
The reality is people who know how to use AI are coming for your job. And so if you're not someone who knows how to use AI, and I thought initially I was like, this is like five years from now.
No, it's like this year. If you're not someone who knows how to use AI this year, you are in trouble. And I feel like I have a moral obligation to arm you with this for a couple reasons.
Number one is if you learn these things, learn how to apply all the principles from these books through AI, you will be secure in whatever job, whatever role you have because you'll be a person who's wielding AI for your employer to be able to make them insane amounts of money. Or, and or actually, it should always be an and, you should be doing these on your own businesses.
Right? Because if you know how to do these, you have power that nobody else has. K?
And so for me it's like I have been sick to my stomach leading up to this because I feel like I have a moral obligation to help you to understand this. Like if I could walk up to you on the side of the road, I would grab your shirt and yell at you like, you have to understand this. And so for me I put a lot of stress and anxiety on myself, especially yesterday was pitch day, right?
Like, we made you a special offer. Okay? And so for me, like, didn't sleep Sunday night or Monday.
I think I think between the two days, like maybe five hours of sleep, I was so exhausted because I had so much anxiety like, I need like, what can I do to make sure I make an offer that gets people to actually take action? Like they need this in their life if they're going to survive the future. Not twenty years from now, year.
Like I I this is maybe like the the fear side of Russell coming out a little bit, but I wanna make sure you guys understand Like this is your time. If you do not figure this out, like you will be left behind.
K? Which means most of your roles, if you're working for someone else, may not be here in three months now, six months from now. K?
We talked about the fact that you can build a one person team, one person department, and and we're doing that like we're half like out of necessity, like our teams, our companies are shrinking out in people wise. Um, it was interesting like, as we were talking about this, we put out a lot of different videos and promos for a lot of stuff, and like, it was crazy how controversial this message was.
Like the one person team, I think I was gonna be controversial, but people who've been laid off or didn't want their job, they're very upset about this. It's like, don't be upset. Like it is the future, it is reality, we are not going to change it.
And if you don't understand this and master it, like you will be left behind. And what does that mean for you? What does it mean for your family?
What does it mean for everything? So I feel a very, very, very strong moral obligation to help you to understand this and teach you how to use this. That's where I'm coming from.
So hopefully you guys feel my heart like this is not something Russell's trying to make some money pitching me something. Right? Like I have a moral obligation to equip you with the ability to do this, or else nothing else is gonna matter.
Like that's the reality. Okay? I think that every single person needs to have a side hustle where they're using these skills, because who knows if there's gonna be jobs for anybody in the future.
Like if you can't use this to create value in the world, you're in trouble. So pay attention. Make sure your kids are paying attention.
Make sure your spouse, make sure your business partner, make sure your teams are paying attention. Like bring everybody on these channels, get the replays, have everybody watch it. Like that's where I'm coming from.
That's why I didn't sleep the last two days. Last night, so many guys took that leap forward where you said, I'm gonna commit to this, I'm going all in, I'm not just gonna dabble. I realized this is the future, and if I am left behind this time, I cannot catch up.
Okay? I felt really good about yesterday, and so I was able to sleep last night. And now I'm here today, and for me, the next three days is fun, because now we're just demoing and workshopping and teaching and having fun.
The offer's out there, just know what it is. Hopefully, you can take action on it. And now I just gonna share the coolest I was say cool crap.
That's like, shouldn't say it, but I'm gonna say cool crap. That's the closest to a swear word you'll ever hear me swear, ever hear me say, I promise you that. But you're learn some cool crap the next three days, and it's gonna be really fun.
Okay? Today is all about going deep into the marketing side. Okay?
If you come back over here to our to our chart, the team of this panel here, this chart. The goal is how to basically do this entire side of the org chart by yourself or with a small team of people. Then tomorrow, we're going to the other side of the org chart development and how to do that entire thing by yourself or with a small team of people.
Okay? We're gonna equip you on the two sides of the business to make all the money. The creation of the product and the marketing of the product.
Those are the two parts that are most important. And yes, I love operations and HR and all those other things are very important to you. They're they're all good.
But these are the two fun parts of the business. Making cool products and selling the cool products. Okay?
And so that's what the next two days are gonna be. So I'm geek out with you guys today all on the marketing of it. I'm excited, it's my favorite topic on the planet, and then tomorrow Todd's gonna come and geek out on the development side, and I'm excited about that just because now I can develop.
I feel like I actually have the ability to play this game with him, and you, and everybody. So it's gonna be a lot of fun, but anyway, there you go.
There's my intro you guys, and hopefully the thing that you are some of the cool crap is better than poop brownies. Thank you for that. Um, we're getting a little more poop brownies today, but, um, I hope you guys fill, uh, my heart, and also I hope that you start looking at the thing that you're doing the same urgency that I do.
Like you have a moral obligation to change the lives of the people you've been called to serve with whatever it is you're selling. Your product, your service, your business, your thing like like if you believe in it, like the thing that you are doing that you're pursuing should be changing people's lives. If you honestly believe that, you will market harder, you will try harder, you'll put more effort into it, and it's important.
And so for me, it's like if I can't equip you on how to use AI for the most valuable skills on this planet, then I miss my mark. I I failed at this job. Okay?
And so that's why I'm pushing hard, that's why I care, that's why you know, I haven't slept for the last almost last month of putting everything together for you guys, it's because I care that much and I need you guys to understand that this is not like a nice to have thing. This is if you if you miss out on the skill set yeah.
There you go. Alright. Let's jump into some slides.
You guys ready for this? As you guys know, we bootstrapped a billion dollar company from scratch, and now we're here to show you guys how to do it solo with AI. Uh, some really cool comps coming in, and hopefully I can read oh, yeah.
These are the ones that came in from you guys playing with the software, which is really fun. So it says, it's from Andrew, does anyone play around with the marketing software?
I got to do I got to do some Facebook ad scripts and a landing page video last night. It was better than anything I ever made, so impressed, and WhisperFlow is crazy.
I'm gonna be using it right now. So thank you, Andrew. Next one here is Walter.
So first off, I wanna say wow, OMG, holy smokes. Uh, I did my day one homework last night. I started with just telling a couple of stories based on questions I got I get often, and then started uploading files into my voice.
I wish I my glasses on. I don't even have glasses, but if I had it would be easier to read this. It's all me and my business, but I also tried to separate into different voice types, although there's a lot of overlap.
Then I'm let's see, then then sorry, here we go.
Then relatively no time, poof. Say poof or poop, it says poof. The system that has it, uh, a 111 content, 38 stories, 189 hooks, freaking amazing.
So, uh, Walter added all stuff there and it pulled out stories, pulled up the hooks. Uh, if you guys haven't done it yet, it's so cool to see like all the stories it pulls out of your content you put out And this last one right here, uh, I'm gonna lean in this. It says, so far, I have my voice created, my voice for social media, my coach email voice, coach voice, and, uh, we're close enough that I'm using I'm using this one right now, and we can change it up later.
I'm impressed with the number of stories and hooks it pulled out of the data I just uploaded. Can't wait to really use it. Replace my tired brain l o l.
So it's fun seeing you guys actually using it. I hope you guys are enjoying it. Now you guys are asking questions about my glasses.
I got Lasix twenty years ago. Now I'm getting the spot where it's like, man, I might need some. But the monitor we have right now is smaller than normal, so and it's just a little hard to read from here.
But we're all good. We got the tiny print out of way. Um, also, I wanna make sure you guys knew this.
We added this yesterday just for y'all. So as you guys know, um, I don't look at this as my software. I look at this as our software.
K? I'm building this for us. K?
For all of us nerds who love marketing and love AI to be able to do more stuff, make more money, have more success. So I look at this as our software, and all you guys are sending us feedback like where do I tell people something broke and there you know, whatever it is. And so it's like, we got a secret for you.
Check this out. If you go to the bottom of your software, wherever your name is, you click on that, it's gonna pop this little menu, then the button says feedback, you click on that, and it pops up, and check this out, you're able to submit feature requests, bug problems, things like that, and just let us know. So if you find something like, oh, I tried this and didn't work, pop it in there.
And the coolest thing is if it's the app I'm working, I will literally fix it for you because I'm in their coding with it. If it's the one that Ben's using Ben will code it. If someone else, Winner will see, he'll like, all of our team will get these and then if there's a bug, let us know and we'll fix it.
And if you're like, I want something cool. Russell, what if we did this? And like, that's a great idea.
I'm gonna do that. And so this is the cool thing is like, um, as part of this again, this is this is something we're developing for us. Okay?
Uh, and so let us know along the way, but yeah, definitely go there. So you click on thing again, click on your name, on feedback, drop your feedback in here, ideas, bugs, issues, problems, cool ideas, whatever you want, wish list like make this Russell, please. I'll be like, that's the greatest idea ever and we'll do it too.
Okay? And that way we keep making this thing better and better and better over time. Got We about a dozen apps who are in process being built or be releasing soon that are going to blow your guys' minds.
I'm gonna talk about them on this challenge because they're too cool and I want to be able to surprise you all who are in there and so cool stuff's coming, but if you have ideas let us know and we will do it. Okay. Also one of the biggest questions we had yesterday was to be like, I don't understand the pricing, how does it all work?
So I'm gonna do my best to explain it. Okay. When you signed up you got a free trial, which after fourteen days rolls into $97 a month.
Okay. Inside of there you get the chief of staff, you get the monthly sprint mini courses, you get the marketing apps, you get social media management, uh, and agency apps.
So all that stuff's in there. And then you get x amount of credits, think it's like a thousand credits, whatever that is, uh, in that level account. K?
Or the insanely cool off I gave you guys yesterday, which I think everybody should do, is you get a whole bunch of stuff. Okay? You get all the core stuff at the 97 level and the $297 level, but then you get all the bonuses.
You get my decade day software, you get the the the master classes, you get the the five live coaching sessions, you get all the lost secrets books that are behind me over here now, somewhere, anyway. Uh, you also get, uh, the two cc x shadow seat, you get, uh, five seat licenses and you get five x as many credits. Okay?
And so that's kind of the basic, um, yeah. So worst case, save $97 a month, best case get the two nine nine seven and, uh, you get access to all that. Uh, you get the $297 a month level for six months and you access all the bonuses and that's kind of how it works.
So, um, hopefully that makes sense. Okay.
It's six somebody asked how long the subscription is. Six months uh, $2.09 $9.07, get six months of the $297 plus all the bonuses, extra credits, extra seat licenses, etcetera, etcetera, and it locks in all those things at that level.
So it is the upgrade. It's the coolest part. Uh, some of you guys like, people always ask me, why do you have these big higher ticket things?
I actually don't make money on the $2.09 $9.09 7. Do guys know that? That literally just cover ad costs.
So just so you guys know, if you're wondering like, Russell's trying to make money on us. I'm No. Trying to cover the ad cost for me to get you guys to register and show up here to come to an event like this.
It is not inexpensive. Obviously, we promoted it, affiliates promoted it, we bought a lot of ads. Um, and so the higher ticket things is just literally for us to cover our ad costs.
Like I don't actually make money on the $2.09 $9.07. Uh, so be like, Russell's trying to make money off us, like, I'm trying to cover the ad costs. It averages about $26 to get one of you guys to register for an event, and then from that only a third show up.
It costs about $75 in my cost to get one of you guys to show up here. So anyway, just just so you guys know, like like, I just want you guys using the software.
So use however you want to do it, but that's kind of where I would give this cool upgrade just to help it, so we can get more people in eventually. So anyway, that's for the nerds who who wanna know how the business model works behind the scenes, but don't worry about it.
Regardless, ever should get $2.09 $9.07 because it's the best offer we have. Alright.
Okay. We got some cool stuff today. We got some stuff I'm gonna be unlocking today, which is gonna be really really cool as well, and it's gonna be fun.
So let's go back to about what we've done so far. Uh, what we did on Monday, none of them on Monday we talked about the 7 figure AI shortcut, and this was the framework I taught you guys.
Right? This is how you make AI not be not be crappy. Not be poopy.
Right? No poop brownies. Okay?
And the framework we taught you guys was using swipe files to get the perfect output, adding the attracted character voice, and then using your creative director to pull out and extract the stories. I'm gonna show you guys how this actually happens inside the software today after I frame up and teach you guys some other cool things, but that's what day number one was all about.
Okay? And again, the goal is how to make AI actually be awesome and actually work the way it should be working. K?
Yesterday, I walked you through the billion dollar breakthrough. The goal of yesterday was to help you understand how you can use AI to actually make your offers better. K?
So basically instead of just selling info or just selling software, it's taking these two things and blending them together. That's how you make irresistible offers.
Offers that are a 100 times better than just selling software or just selling information alone. And it makes it more sticky when you learn how to use your own frameworks or your own secrets and when weaving them into software.
So that's my goal. So day number one is about learning how to use AI. Day number two is how to use AI to create insanely good offers to get people to stick longer and pay you more often.
K? And so everything so far is about how do you use AI to do the right things. K?
Which a k means how to use AI to actually make you money, not just to make you more productive or make it so you can design goofy images or whatever the other funny, uh, you know, use cases are. You know, you're not just using AI as a better version of Google, like how to actually make money with AI.
How many of us feel more equipped after two days with me? It's like, can actually make money with this. Or how many of have actually made money in the last two days?
Like, I applied this thing and made x amount of dollars. If that is you type in type in money, uh, more money, mo money, I made money.
James said he already made money with it. Yes. Let's go.
Money, money, money, more money. Okay. Good.
I'm glad. I had a lot of people who were like, there was a big challenge last week I think and everyone's a lot of you guys feedback coming back here is like, this is great. I learned more in the first thirty minutes of the entire challenge these other guys did.
And which makes me happy because we're focusing in on stuff that's actually practical. Okay? It's the most important thing.
So, uh, really fun. Okay. So here's the core frameworks, uh, secrets frames taught so far.
Again, number one was making AI actually convert. Number two was using AI to make the best possible offers. And then number three, I teased about a little bit yesterday.
Okay? We talked about the one person marketing machine and I showed you guys one tool. Do you guys remember what was?
We showed you guys the influencer secret software. Right? So that was one tool we showed you, but today I'm gonna go deep in this.
K? Actually, if we if we come to the board again, I'll show you guys. So basically what we did is, uh, over here on the left hand side, this is the entire marketing team.
The Dream 100 software replaces one critical role in here. So I'll show you.
That one there says partnerships. So that right now, my team at our peak now, we had six or seven people full time who just did partnerships.
That's joint ventures, finding people could promote our products, and going out there and finding them, setting up deals, doing things like that. Right? The Dream one hundredth offer we gave yesterday replaces that thing.
So that you can have somebody run that for you inside the software, or you can do it yourself. Right? And so that's one piece.
And so today we're gonna go through and start replacing more and more of these pieces with different tools, different software, different things like that. And so first, I'm gonna teach you the strategies so understand it, and I'll show the tool, and then you can just like say, oh, I don't need to hire a $500,000 a year, you know, copywriting team because now I can just do it with the the the things Russell showed me.
So that's kind of the game plan for today and it's gonna be a lot of fun. That's like fun for you guys too? Alright.
Very very cool. Okay. So we dive into that today and that's kind of the goal to go go a lot deeper.
So day number three is called the one person marketing machine. We're call it one man marketing machine because it's better alliteration, I thought I might offend someone. Would any of you guys been offended if I called the one man marketing machine?
Just let me know. Say yes, I'd be offended or no. That's curious.
Oh man, never say no. Maybe we should Oh, someone said yes. Okay.
Alright. Well, okay, yeses and noes. Alright.
One person marketing machine, uh, will will kill the alliteration and make sure everyone's happy. So anyway, there you go. Alright.
Here we go. One person marketing machine. Okay.
Alright. This is the framework. I'm gonna go three steps again just like we had last couple days.
Okay? You guys ready for this? Okay.
Step number one in the one person marketing machine is understand this concept called multiple front ends. Okay? Multiple front ends.
All selling the exact same offer. Okay. This is something that I think people see what I do, they're like Russell you put out so many different offers and they think that it's just willy nilly, I'm just shotgunning out things and doing things.
Okay? But there's a strategy behind this. Okay?
For every single core thing that I am selling, I have multiple different front ends all leading to it. Okay? And it's interesting, it's like I was the only person I really knew who was doing the strategy at a high level.
Until last year I had a chance, I took my Atlas group, they're my $250,000 a year group, I took them out to Agora. And Agora, if you know them, I talked about them on day one a little Uh, they're a financial newsletter company.
They've got four or five brands, uh, underneath their parent company. And, um, collectively their business sells, think, at 1 and a half to $2,000,000,000 a year depending on the year. You know, it goes up and down, but you know, over $1,000,000,000 a year.
And essentially because the the $2,000,000,000 brands I'm aware of in our marketplace, Agora and ClickFunnels, um, both do this. And I didn't realize Agora, this is what they actually did until I was out there with them. So we're out there with them and we're talking about their business model, what they're doing, how they're doing it.
I'm like, how do you guys do this much money? And, uh, they start showing us all of their VSLs. K?
This is the word that everyone kept asking me yesterday, what's what's VSL stand for? So VSL stands for video sales letter.
You say, everyone type that in the in the chat. Video sales letter. Okay.
I'm gonna call it VSL moving forward, but I say VSL it means video sales letter. Okay.
So it means this means basically, in fact, if you look back in the day, people did like, uh, if you look at pre internet, the way people sold things through direct response, they send a letter in the mail and you open the letter and they've got 10 pages, you read a letter headline, you read the story, you flip through it, in the bottom of it there's an order form, right?
Like that was like a sales letter. When the internet first started before YouTube and video hosting, that's how we sold everything. We have these long long long sales letters on the internet.
Okay? And so we'd go, we'd drive somebody to the page, they'd read this long letter at the bottom of the page, they'd have an order button. Okay?
And then when video started working, um, people started creating what's called video sales letter. So instead of having this long thing on a page, they had a video that would just basically read the sales letter, explain it to somebody.
Okay? That's what a video sales letter is. And so it's just one of a lot of tools like, uh, you know, there's a lot of ways to sell stuff like there's a you can do a webinar or you can do a challenge like I'm doing right now or you could do, um, you know, a lot of different things.
And a video sales letter is just one way to sell. And for Agora, it's their preferred method, so they do all of their selling. And their video sales letters are anywhere from an hour to two or three hours long.
Like they're they're long. If you're in the financials if you're in the financial industry, you've probably seen these all the time.
They do a lot of them. K? And so I'm out there and we're looking at at, um, at their business and they're showing us their video sales letters.
So this is like nine of them I found really quick to show you guys examples. So here's nine of the video sales letters and we're looking at them and showing how they come up with a big idea and they figure out their hooks and their angles and what they do and like, you know, we're just geeking out learning this marketing stuff from them.
And then one of the people in the group, one of my Atlas members raised their hand and said, if a video sales letter is not working, what do you test? Do you test like the headline?
Do you test the video? Do you change the offer? And they kind of looked at us like they were were confused a little bit like, wait, what do you mean?
They changed the offer. And we're like, yeah, like you just do like you just do a different offer or like like what do you tweak? Like what do you change if it's not working?
And they said, we've never changed our offer. They said, we've sold the same thing for twenty, I don't twenty eight years. And, uh, like we sell, uh, financial newsletter, that's all we sell.
And so this is like this is an example. I said, this is all we sell. And then what we do is they call them promotions.
Each video sales letter is a promotion, and if you watch it, what they do is they find something that's happening in the in the world right now. Right?
So you can see this was this Trump's MAGA economy, so like that'll be on Fox News and like oh this is a hot topic right now. So they're going to create a video sales letter about that, talking about something important happening in the news, and you listen to the whole video sales letter, and about two thirds of way through it starts transitioning to like, hey, by the way, you need to get our newsletter, and it pitches the newsletter.
And then they would create another promotion, or I would call it a video sales letter, talking about enough something else in the market. I don't know what this one says. Anyway, something else, and they find it, they make video sales, someone comes and watches it, they learn about some topic and it transitions to by the way you should buy our newsletter, and they make another one, another one, another one, and every single one of their promotions, or I would call video sales letter, all sells people the exact same thing.
You just getting this? They never change their offer. Multiple different sales videos all selling to the same thing.
Okay? Now I want to put this in reality because at first some you guys are like this is impossible, you want me to I can't even make one one video sales letter, let alone 10, and I was the same way, I went to a Gore's thing and I saw that and I was like so inspired, like that's all I gotta do is go create a billion different video sales letters, I'll be rich.
Um, but then I was like they have like 50 different copywriters full time writing for them, pumping these things out, have production teams and everything and I was just like kind of sad when I left, honestly I was like, oh, this is I can't do that, like that's not something that's gonna be possible. And I'll tell you the rest of the story in in a minute, but that's the reason why I decided to go all in our AI.
I was like, I wonder if I could do an Agora style video by myself. Because if I could prove it, if I do it myself, and if if I can do it and doesn't take me six or eight weeks to do, if I could do it in a couple hours, I may have just unlocked the next level of my game.
Okay. You guys getting it so far? So if you get it so far type in multiple VSLs.
Type that into the chat right now. Well, I wasn't understanding it. Okay.
That way they never change the they find out what's a unique interesting idea, and make a video sales there about that, and then drive them back. And another one and drive them back. Okay?
Alright. You guys are getting this multiple VSLs. Okay.
What's cool with again, I'm teaching strategy, but is now unlocked inside of marketing secrets. Could actually do this by yourself. It is the same.
Okay. Alright. So that's all that's how Agora did it.
Okay. Now what's interesting is I'd done the exact same things out of ClickFunnels. Okay?
Um, I've been selling ClickFunnels for over a decade now. Now I don't know about you, but if you sell the same thing to your list every single day for a decade, eventually like stop selling me, like I get it, you own ClickFunnels, we should be like, I understand it. Right?
And so for me it's like I always have to come with new ways to sell ClickFunnels. Okay? So like, yes, I send people directly to clickfunnels.com, say go get a free trial.
Ah, that's one way to sell it. Right? But it's by the far the least efficient way, by the way.
It costs me the most amount of money if I send somebody directly to clickfunnels.com to sign up. K?
I might have to pay Mark Mark Zuckerberg 2 or $300 in ad costing one person to sign. It's crazy how expensive it is.
K? So that's the worst way. So what I do was very similar to Gordon, I didn't realize we're doing the same thing, but for me I started creating different things that were interesting that I could get people to sign up for and then drive them into ClickFunnels.
Okay? So for example, this is one I did a while ago, it's called the yourfirstfunnel. Yourfirstfunnel.com was a box.
I was like, hey, you get a book and a shirt and a cool thing you ever do, when you sign up for a ClickFunnels account, and I made a video sales letter me explaining it, and we drove traffic to it, and this probably got us, I don't know, eight, nine, 10,000 people to join ClickFunnels at a lot cheaper than going directly to ClickFunnels.
So I did that one. Right? And then a little while later I was like, uh, is this OFA?
The one funnel away challenge. I was like, okay, here's the one funnel away challenge. Go sign up for this and you get a free trial of the ClickFunnels.
We did that. OFA was our number one, um, producing funnel for like four and a half years. Like it it brought a lot of people into ClickFunnels.
K? Then we did another one. This one is the your first funnel challenge.
K? We did this one with Damon John, we did this this ran for two years and pushed people to that one. And then we did this one over here, the iloveclickfunnels.com, and then we did this one right here.
So like I had all these different front ends, but all of them sold the exact same thing. Okay? And weird, Agora did it, built a billion dollar company, I did it, built a billion dollar company.
I wonder if we should learn something from this. Right? Okay.
It's interesting. Right? It's all focused back on one core thing.
You guys getting this? Okay. This is my other company.
A lot you guys don't have a personal development company. Okay? And it's funny you guys like, I remember all these front end offers.
I've seen them all Russell. I joined every one of your challenges. Okay?
So this is called secrets of success. When we first launched it, same thing, I was like it's a it's a membership site and as you guys know, we told you yesterday I had a continuity but initially we didn't.
Right? So I did this way, we had a free book funnel that led people to go join oh, join Secrets of Success. Okay?
Then we had the MIFKY funnel which is like, hey you get a free copy of Think and Grow Rich and something else for free when you join Secrets of Success. And then we did the employee heal the Think and Grow Rich Challenge. It was a free challenge I registered for and thank you patrons that got them signed up for Secrets of Success.
And then we did over here, this is self persuasion master class where I taught people how to persuade themselves. It's time for that and they get a trial to Secrets of Success. And then the Driven 67 app, which is one of the bonuses I made of VSL, video sales are just about the app and I would drive people there and that's one's converting the heist right now.
Okay. So I have all these different front ends all sell the exact same thing. Is that cool?
Okay. Some of you guys know about Dan Kennedy's company a little while ago. Dan Kennedy's core business is what?
He has a $97 a month newsletter, and guess what? We have a lot of different ways that we sell people with this $97 a month newsletter.
Multiple video sales letters for the same thing. You guys getting this? Someone said light bulb, amazing.
Okay. Yeah. James James now is here, this is kind of like the linchpin.
Yes it is. This is the simple version of it. Okay.
You guys getting this though? Like this is the big secret. Okay.
The two companies I know that are a billion dollars in sales, both are doing this. Okay. You may know I just recently launched a new company called Marketing Secrets AI and right now I've got two active front ends and a bunch of them coming out.
So there's one right here I'll show you guys in a minute. This is the influencer secret software. Okay?
Influencer secret, yes, I hear say is this one app inside of our software and I have a whole video sales that are just selling that one app they get for free when they join marketing secrets. This is one that we're rolling out in a little bit. Oh, yeah, the vaccines past we've rolling out a little bit.
This is the secrets propaganda video I'm showing you. When people sign up, they get a free trial of marketing secrets.
This one right here, which one is it? The Funnel Hacker book.
Yes. You get funnel hacker book, gives you a trial to mark your secrets, and then obviously this challenge right here, sign up and you got trial marketing secrets. Okay?
And so again, I'm doing the exact same thing with this business now. K? What we're doing is we're taking things out and we're and and we're we're taking pieces and making multiple VSLs.
Now what's cool about marketing secrets, k? This one is unique, and this is what I want you guys to learn from the most. Because what we talked about yesterday was like, how do you take your core frameworks, right?
And then you turn your frameworks into software. And instead of like having I mean, one of the one of the hard things with ClickFunnels, we took all Russell's frameworks and became this one huge piece of software that did did everything. Right?
But it didn't give me a chance to have like a big launch around every new thing we did. So with marketing secrets, guys noticed this if you logged in, you click on software section, um, instead of having this one huge software that does everything, we structure them all as little mini apps. And there's a couple reasons why.
K? One is it's easier because like we can just connect it where I like Russell does these too many apps, Ben does this mini app, so and so like we can all code on our own little things which is kind of fun, but number two is actually more strategic. Each one of these apps, I want to be able to have a front end video sales that are just selling the one feature of the one app.
Okay? Because each of these in and of themselves is really really cool, and it's really really sticky, and people should buy. If I convince them like of the reason why they need this one little app and by the way you get that you get all this other stuff for free, it's really really powerful.
Okay? This bottom right here is the Dream 100 influencer secret software. Okay?
If you click on if you go there, we have an entire video. So this one's live right now. So actually, uh, if you want to go see it, if if you go to influencersecrets.com, you can go see it.
Don't do it right now, but, um, there's a video sales letter. You watch this, it's twenty six minutes long video sales letter explaining that one tool, that one software, and the end of it.
And by the way, when you sign up right now, you get it for free, and you get this for free, and you get all All the other stuff for free. Okay?
So this is the secret you guys. What I would visualize for you guys is you taking your core frameworks talked about yesterday, you turn them into software and then each feature, each framework inside your software, take it out, you make its own little mini app that does the thing, kind of like I'm doing, and then you make a video sales letter to promote each of the bonuses, each of the different software inside of it.
You guys getting this? I see the comments are you guys are kind of freaking out. Yeah.
Someone said you got tingles, oh, that's cool. Okay. But you see it now simple.
Now I can I can for the next decade of my life just keep promoting this marketing secrets because it's not like, some of you guys may get bored, like Russell's talking about marketing secrets again, Mark was talking about ClickFunnels again, but if I'm like, hey, there's this new app, let me tell you about it, I explain it, and you excited, you're fired up, guess what could happen?
Even if at one point you were a member and you cancelled and you left, you may be like, dang, I really want that one. Alright. I'll come back in.
I'm back in. Okay? I've had people who have joined ClickFunnels and left like 10 different times because they keep seeing the new thing like, I have to have that and they rejoined back in.
Right? Where typically if you have a membership site and somebody leaves, they're not gonna come But in my world they come back and after they get one thing that connects them and they stick like, okay, that one tool is worth it. Everything else is just a bonus.
Okay. You guys getting this? Okay.
Someone said, where do we house our mini apps? That's what we're talk tomorrow, software day you guys. Tomorrow we'll show you that.
Don't worry. And if you're flying out to, uh, to the Boise event, we'll actually be building that with you guys. I know lot of you guys saw the upsell we had was come out for two days implementation.
We'll be building your structure like this and setting up so you can build all your own mini apps inside of it. If you are coming out, that'd be amazing. Uh, but we're showing us tomorrow, uh, on softwares, kinda how to do that too, which would be really cool.
Okay. Um, Alright. So step number one in today's framework is understanding multiple front ends for the same offer.
Okay? Everyone type in multiple, or twins, or Siamese twins, or triplets, or some version of multiple, type that in the chat so we know you guys are here.
Okay. We got it. Alright.
Are you guys getting this? Now again, in the past, I'd be like, that's so like that's like overwhelming Russell, how much is make I can't even make one video sales, I can't even do one webinar, let alone multiple. K?
And I was the same way. It used to be so hard. Every time I thought about I have to make a new video, it's so much stress for me because this is what I'd have to do.
Let me show you guys the org chart version, so if you point over here. So what I would do is I'd like, hey, Russell's got an idea. So there's there's me.
I'm like, I have an idea for new video sales letter, then I have to give a call over here to talk to the funnel Morag, runs my funnel with something. She's amazing.
I'm like Morag, here's my idea for the thing. She I'm like, we need a video sales letter, we need graphic, we need a She's like, okay. And then she'd go and get this entire team to yeah.
This one right here. Oh, copywriters, designers, funnel builder, Eli, to go and do the whole thing, then we'd have all these meetings, and we'd talk about it, and I tried to brain dump my vision to the copywriter, and he would go take it right copy, and he'd back, and he like, oh, you kinda did it, but not really have to go back and forth, and back and forth, and like six months, eight months, what it's not not six months, six weeks, eight weeks later, we'd have the the script done, and I have to go film the script, and then we have to go like, all that, and it was just like this long process.
So every time I wanted to go make a new front end, I'm just like, oh, we're at like ninety days of hard work at least with an amazing team.
If you guys don't have a team, you're looking at six months maybe, eight months, nine months, I don't know. So it's overwhelming. That's why when I left Agora and I came home, I was like, can I do this on my own?
Like, what if I what if I with AI, I could actually do the whole thing, I just instead of having 25 meetings and 30 people I gotta explain things to, everyone going back, what if I just just typed it? And then as you guys know, I don't even type anymore. What if I just talked it?
I just clicked the whisper button, it's a fun button, I start talking like, hey, this is what I need, blah blah blah blah blah blah blah, and it just writes it for me. And so that was the that was the thought experiment. Okay?
Could I do this? I'm gonna show you the step number two, the framework that I did, and since then, in the last three or four months, I think I have put out I'll have to find the numbers from Ben, probably seven or eight, maybe nine or 10, uh, full length video sales, and I'm gonna show you guys clips from my five or six to get you excited and fired up.
But now you can do it. Now it's simple, and because of what I've given you inside of marketing secret software, it's like I made a video sales that nobody bought. Like you are getting the greatest copy, frameworks, swipe files of all time weaved into this software.
Okay? The same stuff I'm writing my videos on now, you guys have access to. It's gonna blow your mind.
Okay. Alright. So number one, throw slides back up.
Step number one here is multiple front end off front ends for the same offer. Okay? This is how you scale a company in today's world.
This is how you out beat everybody else. Whatever market you're in, everyone's like, I got one webinar I'm doing, good. I've got nine VSLs.
I'm putting all of them, gonna keep driving traffic. This is a secret. K?
Especially if you're selling to your same audience. You have an email list, I can't keep promoting my same thing to my email list, it's like, cool. Do a different challenge.
Do a different webinar. Do like, you can keep pushing people through different things. Okay.
Step number two in the framework. Call us one to many VSLs, video cell.
What what's VSL stand for again you guys? I can't remember. Uh, what's VSL?
What's VSL? Let me know. Video sales letter.
Okay. Separate between the framework is one to many video sales letters. Now if you got a chance to go through, uh, my selling online training, I talk about one to many selling.
Right? And in that in that training, I'm specifically talking about about webinars.
Right? One person me talking to many people, and I love one to many selling because I can talk once and there could be 10 people listening, 50 people, a thousand people, 10,000 people. Okay?
Know a lot of you guys who are here who are part of my the prime mover coaching program, we're teaching how to build out full length one to many webinars. One of my favorite programs we have, it's awesome. Okay?
Video sales letters are a form of that, it's a version of that. Okay? It's a video sales letter, it's still one to many though, k?
The difference is it's it's not it's long typically unless you're Agora, Agora has long ones. Most of mine are like twenty to thirty minutes long usually, so they're a lot shorter and they're very, very scripted, k?
When I do my video sales letters, I'm not just turning on a camera and just riffing. K? I am writing a script based on the best white files of all time.
K? Very structured, very very script. In fact, have a teleprompter, I like to just read the script off the teleprompter.
Like that's literally what it is. K? But I'm still saying I want to make, so I create the video sales letter, I put it on there, I start driving people to it, right?
So it's one sales presentation, many people seeing it. K? It's very very powerful.
So step number two in the framework is understanding one to many VSLs, video sales letters. Now again, video sales letters can be one of many, can be anything, and multiple friends could mean a webinar, and a challenge, and a video sell, and a lot of things, that's totally cool. But for today, I wanna focus on video sales letters.
I think for most of you guys, it'll be easier to develop, especially with AI, and they're simpler. Especially the goal is to get people to join your economy, like your membership site, your software, like to get someone to start paying low ticket things. Right?
Most of my twenty minute video sales letters are just selling a free trial to either ClickFunnels or to Marketing Secrets. Okay? So that's kind of the one many video video sales letters.
Okay? Alright. So I'm gonna spend tonight helping you guys to create amazing video sales letters the first time, so we can crank these puppies out at will.
That sound good? Okay. Step number one.
Don't forget no poop brownies. Okay? To get no poop brownies, what you do instead is we have to go funnel hacking.
K? K? Funnel hacking is all about going out there and finding these swipe files.
I'm gonna walk you through my process. So, um, when I talk about funnel hacking, this is a, uh, I know it's an industry term, those of guys who follow me for a long time, you know funnel hacking is if this is the first time we've hung out, you're like funnel hacking, what are you talking about? K?
For all of our ClickFunnels members who taught us back in the day, like if you want to build a really successful sales funnel, you've got to find other people who have successful ones and model it. K? And so this is an example, a couple years ago we launched a green drink and I didn't just go like, hey, let stop by green drink and throw it up there.
Instead I wanted to find out what's working, like how are other people selling this? I don't want to just guess and hopefully do my best, I want a funnel hack, I want to model other people who are having success. So I set up this like this Trello board, just a Kanban board, each one's got a different card and I went and I said I'm gonna go buy every single green drink I can find on the internet.
So I went and bought this one right here. Okay? So I bought here's their sales page, here's their order form, here's their upsell page.
Then I went and bought this one, and I bought this one, so I bought all of these different greens drinks. So I wanted to see like how are they selling?
What's the right price point? How are they positioning it? You know, one of them is called skinny greens was focused just to selling to women.
One of them is called I think Patriot Greens, it's like focused on like the hardcore dudes, you know, one was like more for biohackers, they all have their different positioning, so I funnel hacked all of them to see like what are they actually doing? And also, I was able to figure out the structure like this is the step by step process of how they actually did this.
Here's what the video sales letter said, here's what the copy said, you know, here's the pricing. I got like that's the way I do anything. So before I build any project, my first step is always funnel hacking.
Go find a ton of examples. So I left Agora, my very first thing I did was what? I went and I funnel hacked Agora.
I'm like these guys are in $1,500,000,000 a year, they know something I don't know, I'm gonna go funnel hack it. And so I spent a lot of time with a bunch of AI agents, and went out there and we found I think it was 40, if I remember right, 43 front ends in Agora's network that were that were active right now, where you could still watch the video and you could buy from.
43, isn't that crazy? Like, they're they're doing a lot of these things. So I found every single one of them, and then I went and I got every one of these transcribed.
I transcribed every single video, took all 47 of them, had chief of staff go and analyze them all, look at them all, figure and out what's the commonality, what they look like, and they said there was like, I think in the '47 or '43, whatever it was, there were like 11 or 12 outliers that didn't follow any kind of process, like these were just kind of weird, they didn't really fit, maybe they're testing different ideas, but they're like 30 whatever, 37 of them all followed this structure to a tee.
I was like, ah, I now know Agora's secret sauce. These copywriters are paying hundreds of thousands of dollars a year or they have a structure, they have a framework that they're using. Now I know exactly what it is.
Okay? And so I took that framework, okay, the perfect VSL, and it gave me this like, here's the output of what a perfect Agora style VSL looks like.
Right? And so now I know that, that's step number one. Right?
Then step number two, then I got to go and actually write the video sales letter. Now I did this back that time because this is before we had built marketing secrets. Uh, I had to go and use Claude.
So I put in Claude, and here's the perfect output, and I went section by section wrote the entire thing out. Right? And I had to kind of be my own chief of staff.
What's or sorry, not chief of staff. Had be my own, um, creative director. What's cool for you now is we built this stuff in the software.
Software. Okay? In fact if you go, uh, to click on software section, there's a little tab here says VSL scripts.
You see that? Click on VSL scripts and you open up and there's a bunch of VSLs in here. Okay?
So far I've added four different types of video sales letter scripts. Okay? One of them is the funny VSL explainer, and this is basically, I'll show you guys in a little bit, but, um, if you watch the Harman Brother videos, like the funny viral videos that get like 25,000,000 views, like Squatty Potty and all those ones, um, I did the same thing for them.
I figured out what is the what's the pattern of every single Harman Brothers video, and I built software to do that. So the funny VSL generator, if you want a three to five minute funny script like a like a Harman brother, use that one. Okay?
Uh, there's the analogy one, that's how I do all of my, um, uh, product videos, uh, and then the one says the Agora sire VSL. So I took all 37 or whatever of the of the those transcripts and the output and everything and I built it in here.
So what's nice is I did the funnel hacking for you guys. If you want do an Agora style VSL, you don't have to do it. I did step number one for you.
You're welcome. K? Uh, I just saved you probably, I don't know, twelve hours of my time, uh, and the fact that I knew where to look at them.
I knew what was good and what was bad, like, uh, which took me twenty years to understand that. Right? Uh, and, again, every one of these things, every one of these apps is what I did.
In fact, the continuity VSL, that's the one that I'm using for all of my little, uh, VSLs to get people to join into marketing secrets and to get people to sign up ClickFunnels. So if you're like, I want a video sales, a twenty minute video sales letter, they get somebody to sign up for a membership site, it's right there.
That's the one I'm using. It's got all my stuff in there. And I found those the the video sales letters I used to write the influencer secrets, what I'll show you in a minute, literally were from a Swifai found from like eighteen years ago that all these, um, membership style, uh, video sales letters, they crushed.
They all done like multiple millions of dollars, and I built that entire swipe file off of that, and I've been building videos on that on the back on the backbone of that structure, and they're crushing. K? So all this stuff's in here.
So I don't know how many hours I saved you guys and how much money, but it's a lot. When you're like $97 a month is a lot Russell, I'm like, do you guys knew I charge per hour?
Uh, this is the cheapest thing you this is the closest thing to free money you'll ever find on the Internet. Because I did all the funnel hacking for you, I found the right stuff, I structured it into a thing, and I built in the software, and that was cool. I'll show you guys this a little later.
When you click on continuity VSL, it pops up your creative director. It's like, alright.
You wanna build this? Let me ask you some questions. And you click the fun button, you just answer these questions for like thirty minutes, forty five minutes, whatever it is, and it takes your voice file we set up on Monday, takes your creative director that we did, swipe files I built in, and then boom, it pops you out.
Gold. You're welcome. You can say thank you in the chat if you want because I worked hard for you guys.
Dan said thank you. You're welcome. I appreciate that.
Um, Yeah. Is it okay if I were to deliver? I'm trying to make this so simple for you guys.
I don't want you to fail with this. I wanna take out everything that could possibly keep you guys from having success and just put it to you on a silver platter. And if you know what these are like, the video came out good, let us know, go to feedback and say Russell, video sales there didn't turn out that good, like sweet, I'll go back and fix the prompts and change the tweet like, again, I'm here just to make this thing amazing for you.
So, um, where am I at? Okay, step number one, funnel hacked it all, found the perfect thing.
Step number two, you go and actually write the video sales letter. Okay? Um, and again, I found all these.
So what I'm gonna do right now is, um, I wanna show you guys some of the video sales letters that I've created in the last few months based on this. You guys wanna see like show and tell like the cool stuff Russell's actually doing?
If you do type in show and tell in the chat, and we'll do some show and tell. Yeah.
Okay. I wish I could show all the videos are, like, between twenty minutes and an hour long, so we should watch all of them, but we it'd like a full, like, movie marathon. I'm gonna show you clips from all of them, and then I'm gonna show you how we actually did these.
K? Um, because I think it'd be a lot of fun. Alright.
So here we go. So after going through, Galakram and Gora looked all their video sales letters, uh, got the scripts, got the things, built it in software, wrote the scripts, and the very first one I did, this is my very first AI test I heard you guys, was called the secrets of propaganda video. How many of guys saw the secrets of propaganda video?
I bet you have because we spent a lot of money. Like, spent like a million dollars a month on ads for you. I've watched you guys have probably seen it.
It's 50. It's long with five zeros. It's almost an hour long.
I sent to my the guys in the gore, I'm like, check it out. I'm doing what you guys are doing. And they laughed at me.
They're like, it's only fifty minutes because there's like their shortest one's like two hours. Uh, and I was like, fifty minutes is long for me. Alright?
I did my best. Anyway, this video has been crushing it. That's why we're buying so many ads to it.
We're not gonna watch the thing, we're watch the first two minutes so you can see. Listen to the script. I didn't write this.
K? It's a script. I read that.
I did the voice over, um, and then we have someone animate. I'm gonna show you how the animation works too, which is me cool. Uh, someone said I watched it three times already.
Okay. Here's the first, uh, two minutes or so. Here we go.
Right now, as you watch this, your brain is being hijacked. You think you're in control. But there's a backdoor to your mind that 99% of people don't know exists.
In 1914, a discovery was made that should have stayed buried. The hidden switches that control human behavior were exposed. For over a century, a select few have used this knowledge to manipulate millions.
They've made women smoke, nations fight, and complete strangers stampede to buy things that they never even wanted. The man who started it all wrote, we are governed, our minds molded, our ideas suggested by men we have never heard of.
He called it the engineering of consent, and it's being used on you right now every day.
The ad that read your mind, that video that made you vibe, that post that made you furious, it's the same playbook, same psychological trigger, same invisible stream. In the next few minutes, you're gonna discover the exact system that's been hidden for over a hundred years.
The same dark psychology that built empires, toppled governments, and created billionaires. The question is, do you wanna remain the puppet or learn to become the puppet master?
Is that insane? That was my first AI test. It is crazy.
I I couldn't like, when we got it done, was like, this is insane. This is like Hollywood production. This would have cost a $100,000,000 to make two years ago.
Right? And we were able to do it by ourselves. It is so crazy.
So that was the initial hook. Right? AI wrote the hook for me and told the story.
I just did everything. I didn't have to write the entire thing. Like, I just went prompt by prompt, going through the whole thing, filling in the things to follow the script, and then that's what came out of it.
Insane. Insane. Okay.
Then after that I was like this is amazing. I want a video sales rep for everything I do. So, letting you guys know I bought Dan Kennedy's company.
This is my mentor, uh, greatest marketing minds of all time. Most everything I'm teaching you guys I learned from Dan originally. He's amazing.
You should buy everything he sells not just because I it's my company now but or maybe that's why. You should buy everything he sells. Go for it.
But I was like I wanna do a long form BSL with Dan Kennedy. I'm like, hey Dan, and if you know Dan you can't email him.
He does not have the internet. You have to fax him. I was like, what would you charge me to film you reading a video sales letter script?
And he's gone blind in one eye. He's like he's like, there's no amount of money that I will ever do that for you. I was like, okay.
Dang. And I was like, wait a minute. What if I just wrote the script?
We have Dan Kennedy's voice. It's already inside Mark Seeker software. Just like you did Russell Brunn's voice, I did Dan Kennedy voice.
So we add all Dan Kennedy stuff in there, and so I was like, what if we did? So we wrote a script, thinking it'd be in like forty five minutes long, the video is a long one, uh, and then we used AI to take Dan Kennedy's voice and make it his voice, and then we used AI to turn Dan Kennedy into a human being, and then Dan Kennedy did the entire So this entire video sales letter, Dan doesn't even know it exists because he doesn't have the Internet.
But it's Dan Kennedy for forty five minutes pitching his greatest product in his voice, in his with his language, his manners, all sorts of stuff, and it's crazy. You guys wanna see this? This is crazy that we can do this is the world we live in, you guys.
Like, you think building software is insane. This is even more insane. This is magic.
K. Check this out. Here's like a two minute from the Dan Kennedy No BS VSL.
Check this out.
Dear friend, let me tell you something that's gonna sting a little. Right now, at this very moment, there's a prospect in your market who needs exactly what you sell. They're actively looking credit card in hand, ready to buy, and they're not going to choose you.
Not because you're not good enough, not because your competitor is better, not because of your price, your website, your marketing, or your online presence. They're not gonna choose you because they can't tell the difference between you and everyone else. You're suffering from entrepreneurial invisibility, and you're not alone.
Here's the brutal reality nobody wants to talk about. You're working harder than you've ever worked. You're good at what you do, maybe even the best in your market.
And yet somehow, you still get compared to every other option in the marketplace. I call this entrepreneurial invisibility.
And if you're experiencing it, you're not alone. In fact, ninety eight percent of business owners suffer from this exact problem and never escape it. They stay invisible their entire careers, working harder and harder, getting less and less for it, wondering why despite all their expertise, all their effort, all their quality, they still get treated like a commodity.
To your prospects, you look exactly like every other option. You sound the same. You make the same promises.
You show up in the same places saying the same things. And so they do what any rational person does when faced with a bunch of identical options. They shop on price.
They compare. They haggle. They ask for discounts.
They treat your years of expertise, your quality, your reputation like a commodity to be bargained over. And you
Alright. Is that crazy? The ladies are freaking out.
Dan doesn't know about it? I have permission from Dan again. Uh, I just it was cool because for me to if I were to produce that, I had to fly out to his office, I had to buy a day of his time.
He's not gonna read the script the same cadence and the pacing we needed, he probably wouldn't like some of it, he would do his own like but instead we're to do everything because of AI. Right? Uh, it's it's crazy.
The ethics is I own the company and he's my friend and I said, we're making this. He said, cool. Go for it.
So there's the ethics. Don't do this for someone you don't know to have approval for. Okay?
Dan's a business partner of mine, so it's it's it's a different story. I was just kind of messing with you guys earlier, but that's kind of how how it works. Okay?
Isn't that crazy though? And now we can go and create these things for the I I just couldn't get him to be able to do.
Now we're able to create those things. Okay. Next one.
Uh, we had the, uh, I told you guys we took Secrets of Success and we wanted to add software, so this really cool software called Driven 67 and I'm like, how do I let people know? I'm like, oh, let's just do a video sales letter only for the Driven 67. So what did I do?
This is the very first time I went and I've, uh, I went and searched for all of the best highest converting, uh, video sales letters that sold into a membership site. I found all those couple dozen of them, uh, get analyzed, scripted out, built out the perfect swipe file, plugged that into the software, wrote it, pulled out the script, and then this one I was like I want I want a pattern interrupt and so I was like I'm gonna do this one on the treadmill.
So this is actually me on a treadmill for twenty five minutes recording this, but then I'm just reading the teleprompter from the script that was written. I'm reading the teleprompter, I'm walking on the treadmill and then we threw an animation to make it interesting and engaging because there's times where I'm completely out of breath.
We had to cover up some of those things, but it's awesome. Do you guys wanna see minute or two of the driven 67 video?
Alright. Check this out. You wake up and your inbox pees.
Your browser opens, you start scrolling through social media. The top diets, the best business plans, productivity hacks, the universe of information is endless. With one good prompt, you can ask AI to create a hyper personalized tactical plan for you to succeed, and yet you're not at your dreams yet.
You're not living with the body, the bank account, or the freedom that you want. The one that you know is possible, but feels just out of reach. So what's missing?
It's not the strategy. It's not the blueprint. It's not the gym membership or the course or the magic tool.
It's you. But here's the thing that nobody will talk about. You already know what to do.
The problem is you can't get yourself to actually do it, and this is true in all areas of your life. By the way, for those of you guys who are struggling with weight loss, did you know that researchers at Tufts Medical Center studied four of the most popular diets? And they found out it didn't actually matter which diet you were on.
If you stuck to it for a year, you actually lost weight. They all worked. The problem is that less than one in four people could stick to any of them for just one year.
So it's not the plan. It's your ability to actually stick to the plan. Years ago, I was at an event with Tony Robbins, and I had a chance to ask him a question that had been haunting me for a long time.
I said, Tony, I taught millions of people the exact same tactics, strategies, the same frameworks. Why do only 10% of them actually have success? He looked at me and he kinda laughed.
He said, Russell, you still think that success is in the tactics. See, tactics are only 10% of the equation. The other 90% is psychology.
Alright. Video sales letter. Multiple video sales letter selling the same thing.
So now I have a brand new front entrance point to get all of my people to go and sign up for the secrets of success membership site. Whew.
That's alliteration. Uh, and we do it through the yougodriven67.com and you can go watch it.
Right? There's a video sales letter that leads directly into that. K?
Alright. Next thing is we're building out, uh, marketing secrets and I was like one of the tools that's really really powerful and really important is the influencer secret software. Right?
You guys saw a demo of it yesterday. K? I was like that alone is a great video set like just telling the story about that one bonus is amazing.
So what I do? Took the the, uh, the script that we already built out inside of marketing secrets, the, uh, continuity VSL, went in there said here's the here's the the premium, here's the thing that I sell which is the the influencer secret software, wrote out a script, sat on a teleprompter, read it, animated it, boom, now it's live.
Okay. So check this out. We'll watch you the first minute or two of this one now.
I've shared a lot of secrets over the years and if you followed me for any length of time, you already know this. I wrote a book called .comsecrets where I shared all my secrets about building funnels.
Then I wrote a book called expert secrets, teaching everything I know about sales and persuasion and storytelling and conversions. And then I wrote traffic secrets showing all the different ways to get eyeballs on your funnels, paid ads, organic content, YouTube, podcasts, Instagram, the entire playbook. Three books, thousands of pages, millions of copies sold.
And yet, there's one secret I've never fully unlocked for people. One marketing secret that trumps all the rest. It's more important than your funnel, more important than your offer, more important than your hook, your story, or your ad creative.
This is one secret that makes everything else work. In fact, I've actually already shared secret. It's insider traffic secrets in chapter three right there in black and white, and almost everybody missed it.
They read the chapters about Facebook ads. They studied the Instagram strategy. They took notes on YouTube and podcasting SEO.
But this one chapter, this one strategy, they skimmed it, not, and said, yeah. I know about that. And then they didn't do it, which is a tragedy because this single marketing secret is responsible for more of my success than everything else combined.
It's a strategy I used before there was Facebook, before there was Instagram or TikTok or even Google Ads. It's what saved me every single time I got slapped, banned, or deindexed. It's the reason that ClickFunnels hit $10,000,000 in annual recurring revenue before we ever purchased our very first ad.
So what is it? I'm gonna show you, but first I need to tell you what's actually happening out there right now.
And this is why this matters today more than ever before. Boom. Multiple VSLs for the same thing.
Someone asked, uh, where do get these freaking amazing animations that I'm gonna show you here in a second, so don't worry. I'm gonna show you. And then some said is this my your AI double?
That's actually me. I actually enjoyed doing the the voice over, so it is definitely me. Dan Kennedy though was an AI because I can't get that handy to it.
Okay. You guys are freaking out. Right?
This is so cool. I'm having so much fun in business again. This is like the most fun exciting thing.
Like, we're creating crazy stuff and so fast. It's like, have an idea, next thing you know, it's like done. You're like, that would have taken months and it's done and I can start using it to make money right away.
Imagine if you learned a skill how valuable it would be for your business. And then imagine if you learned a skill how valuable it would be for anybody else's business. If you went into any business and applied this to them, like how much money would they give you to just do this thing?
You guys getting this? Okay. If you guys wanna see this video, uh, this is the link influencerseekers.com.
Uh, you guys are all especially all the VIPs you already you already have access to this, you don't need go buy it. If you wanna watch the video sales letter, and then we took the video sales letter and I just took that script and made the long form sales letter, which is just word for word what the video sales letter is.
So you can go check out, that's what the funnel looks like if you wanna like just geek out and see how I'm doing it. Uh, but wait, there's more. So we have a new pro, uh, new thing we're working on.
It's new software working on. I wanted to I wanted to explain her video to to explain it. Right?
And so, letting you guys know the Harman brothers, they are the most talented team I've ever seen in my life. I've had a chance to I think four or five videos with them now.
But they're the ones who like Squatty Potty and Shutterbooks and like all these like amazing viral funny videos. And for the software, was like, should hire the Harman Brothers, but they're really expensive. I think, I don't know what they charge now, but when they're hired back it's like half of the $500,000 plus percentage of ad spend is how much you have to to pay to have them create a video for you.
So it's kinda like bummed out and then, uh, one day I was actually on a plane, I was flying somewhere and all a sudden the light bulb came, was like, wait a minute, I could be the Harman brothers. So went out there and I found, I had AI go search, scoured the Internet, found 30 something, maybe 32, I can't remember, uh, Harman brothers that I could find it.
Took all that, uh, chief of staff, analyzed it all and found out that every single Harman brother video follows the exact same beats. This is what the structure looks like. I was like that is insane and amazing and then what did I do?
I built into the software so I could make these over and over again for myself or you guys could do and then now if I plug this in I was like the chief of staff knew about this project project I was working on. The project is called Backstage Pass. All the VIPs are in there right now.
You guys have access to Backstage Pass where like this is the community we're running and so I was like make me a Harman Brothers style explainer with my voice. So here's the swipe file, here's my voice and then and it already had asked me all this. It knew everything about the the software breaks.
I've been having tons of chats with it and yet everything about the backstage pass software and take those three things and make me an explainer video and it popped out this. And so I'm just gonna you guys the and this crazy again, we'll get the animation stuff. It looks like Pixar made it.
Like I feel like I hired the Pixar animation team to make this for me. Okay? And guess what?
I did it. And I'm gonna show you exactly how to do it afterwards, but the script is insane, the animation's insane. You guys wanna see a little bit of it?
Check this out. Here we go.
Alright. Here we go. Going live to my 1,000,000 followers.
Any second now.
Hey, everyone. So excited to be here with 12 of you.
11 of you. That's my honey. I have a million followers.
A million. That's a lot of followers. That's the population of San Jose.
That's four Rhode Island. That's one actual million human people who clicked a button that said, yes.
I wanna see your stuff. And when I go live, 12 show up.
13, honey. Grandma just joined.
So what happened? Where did everyone go? Turns out there's a bouncer.
Name.
I'm here to see my favorite creator. I subscribed in everything. You subscribed, but did you engage in the last seventy two hours?
I I was at my daughter's recital and Denied. I
used to love this. I used to make stuff because I loved making it. Now I make stuff because a robot told me to.
But what if there was another door? Wait. You can just come in?
Yeah. You invited us. We came.
That's that's how it's supposed to work. Introducing Backstage Pass.
It's a platform where when someone follows you, they actually see your stuff. I know. Groundbreaking.
Right? It's actually just how the Internet used to work before the robots took over. So if you're a creator who creates things for people who want to see them and you'd like those people to actually see them, you might want one of these.
Go to backstagepass.com and create your free profile today.
Honey, I shared your backstage pass with my book club. Oh, mom. That's actually Gladys wants to know if you can help her set up her OnlyFans.
Mom. No. What?
She sells fans.
Come on now. That's the best joke at the end. What?
She sells only fans. It literally is like a Harmon Brothers joke. I was reading the script.
I got to the bottom. Was like, oh my gosh, this is this is insane. Okay?
Do you guys understand how fun this business can be when this is what you're doing all day? Like, it I I feel so unlocked, I feel so much freedom, I feel like I can do whatever I want, like the entire world's in my hands now that I know how to wield the power of AI through the things I've been teaching you guys over the last couple days.
Okay. How many of are into storytelling, like you wanna tell better stories? Okay.
There's a lot of negative things about my favorite author on the world, his name is Napoleon Hill, a lot you guys know him. And so and again, I do a lot videos, every time I do a video on Napoleon Hill, all these negative people come out and like, they don't know Napoleon Hill, like, I I have spent a lot of money investing in Napoleon Hill's books and works and everything, like, I know more about his life.
We flew out his grandson, did a huge like six hour interview with him like step by step like we we like I'm obsessed with this guy's life. And every time I see people try to talk about it, they tell these fake half truths or different things like that. I was like, I wanna tell the story about Napoleon Hill's And so I sat down, following this exact same process, and I started writing writing out a six video, basically, series of his life.
And it's insane, it's about halfway done now, we got three more we're gonna film, and then we're gonna drop them all at once. And they all end up promoting back people into Secrets of Success, which is great. So these all every one of the six these six videos become front ends, getting people into the core site.
But it's so fun that I can tell this story the way that I want to tell it. In the past, have to go hire a Hollywood producer, and the script writers, and blah blah blah. Blah.
Like, do guys wanna see what I created? I'll show you guys a couple minute clip of the Napoleon Hill story, but it's so cool. We're not I can tell stories in the way that I want to, to tell the stories about someone's life, my own life, other people's lives, and it's so cool.
So check out this storytelling from Napoleon Hill's life. Napoleon Hill wrote the book that launched a billion dollar industry and changed how the world thinks about success. And then he lost everything.
Not once, not twice, but over and over again. On the one hand, this is a story about a man whose life was filled with scandal and failure and ruin. A man who went bankrupt multiple times while teaching others how to get rich.
A man who was linked to a bizarre cult that believed they could make a child immortal. A man who fled for his life after his business partner was murdered by gangsters and spent months in hiding with armed body guards, his hands on a pistol every time he stepped outside. A man who suffered such a complete mental breakdown that he couldn't work for years.
And the truth is, by his own admission, Napoleon Hill had more failures than successes. But on the other hand, this is also the story of one of the most influential thinkers of the twentieth century, a young journalist who walked into the office of the richest man in the world that walked out with a mission that would take him twenty years complete.
A man who interviewed over 500 of the most successful people in history and distilled their secrets into a single philosophy. A man who despite losing everything again and again refused to quit and eventually created a book that sold over a 100,000,000 copies and launched the entire personal development industry. Today, nearly a century after it was written, Thinking, Grow Rich remains one of the best selling books of all time.
Its principles have been credited with building empires, creating forges, and transforming the lives of everyone from struggling entrepreneurs to billionaire titans. Every self help book, every success seminar, every motivational speaker owes a debt to the philosophy that Napoleon Hill created. Yes.
The man whose critics have been trying to tear him down for decades still sells more copies of his book every single year than almost any other author alive today. Hill's journey is a masterclass in the power of persistence and in the price that true obsession demands. Because the man who taught the world how to think and grow rich spent most of his life broke, broken, and starting over.
This is Napoleon Hill, and it all began with a single interview and a stopwatch.
Is it cool you get chills watching your own video? I cannot wait to drop this series on you guys.
It's going to blow your minds. It's so fun. How many guys like I'm reading the comments so to watch you guys are all freaking out, like is this getting you guys excited?
What you can do? I felt like this 10 ago when first told people about ClickFunnels, like you can build your own funnels, your own websites, like it's actually possible by yourself. AI is doing the same thing.
All the stuff that I dreamt about doing, telling stories, creating stuff, like all these things are actually possible now and they can happen so fast. A couple more examples and I'll move on to the third step in the process, but same thing with YouTube.
Right? Using YouTube using marketing secrets to script my YouTube videos out, pulls all the things in, and then we're using the same animation to make the videos do really really good.
I'm just gonna show a clip of this one. Don't know if any of guys how many you guys are subscribed to my YouTube channel and watch any of these? I started a new series a couple months back called the Playbook Propaganda.
A propaganda playbook where I'm finding like things are happening, uh, in the current news today and then excuse me, then liking it back to how we do sales and marketing things like that kind of tying these things together. And so I did one, somebody else probably saw a little while ago, the OnlyFans, uh, founder passed away at age 43 and everyone was like talking about anyway, this probably I'm sure I'm gonna offend someone on this one, I apologize in advance, but, um, I wanted to make a video I taught telling that story, talking about it because I think it's important and it's really cool because AI is able to help me to tell this story in a really unique way.
So I'll show like just a minute of this video, but same thing conceptually, it's like it gives you the ability to kind of tell your stories and connect with your audiences in a way that I didn't know how to do prior to this. So check it out. Last week, the owner of OnlyFans died.
He was just 43 years old, and I'm about to say something that's probably gonna get me in a lot of trouble with a lot of different people. This man was one of the biggest pornographers in the history of the world. He made $4,700,000,000 by convincing millions of young women that selling explicit content of their bodies online was empowerment.
And right now, today, across every headline, they're calling him a pioneer, a visionary, a hero of the creator economy. No. I'm sorry.
No. When Hugh Hefner died, I remember being confused. People were actually mourning the guy and celebrating him.
And I'm sitting here thinking, this is the man that built an empire and exploiting women, and they're treating him like some kind of hero. And now I'm watching the exact same thing happen again, except this guy made Hefner look like an amateur. Hefner had, what, a mansion and some magazines.
This guy had over 4,600,000 creators, 300,000,000 users, a propaganda machine that convinced an entire generation that pornography is freedom.
And the technique he used to pull it off is over a 100 years old. It was invented by the man I've been teaching about in this series, Edward Bernays. Same trick, same target, same lie, different century.
And by the end of this video, you're gonna see exactly how it works, who it hurts, and how to make sure that you never use this power the wrong way. This is the propaganda playbook where I take the biggest stories in the news and decode the propaganda techniques that are hidden inside of them. And then I show you how to use the ethical versions of those same techniques to grow your business.
So that said, let's get right into it. Alright. So is that funny you guys?
Like you can tell your stories, you can stand up, you do sort all sorts of things. Uh, someone asked like how long it takes. So it takes them about thirty minutes to get the scripting done.
We load the teleprompter and then takes me how long the video is to record it. I'm just reading teleprompter, putting it in, and then, uh, it goes to our team to go and do the animation stuff afterwards. So Alright.
Those are the videos I want to show you guys. How many of want to know how we actually animate it now? How do you use AI to make these actually animation?
If that's if you want to know how to do type in animation or animate or a if there's too much to type. Now you guys will have voice prompting me by, please tell me how to animate this, Russell, and get full sentences if you want. Alright.
K. So I don't know exactly how to do this, but I'm walking you through the process. K?
There's a guy on our team. His name is Ray. He's amazing.
So I hired him back, man, probably fifteen, sixteen years ago, maybe twenty years ago, man, to do some animations for me, and he did a bunch of animations in the early ClickFunnels project, other projects, and it was always it always was expensive, took a long time. So like for a typically like a three minute video, it might take three or four months back in the day to animate one of those.
And it was a lot of work, and it's very expensive, and he always did such an amazing job. And fast forward to like when we did the the propaganda video, the very first one, and I had a script like this strips really good, I'm like, man, if we could get some animation, it'd be amazing. And I messaged him, I was like I was like, could you animate these?
And first he's like, that's like a fifteen minute long video. It'll take forever. I'm like, I know, but like with AI stuff, bet you can figure out faster.
So he started going through this process. We started working together back and forth to figure out this process and how to actually do it. And so the first one took us like two months, and the next one took us a month, and then less than let him keep shrinking the time, and now he's got a process that's really really powerful.
So I'm not gonna go too deep in the process, but I'm gonna kinda show you what it looks like. Like this is kind of the, um, the process right there. If you guys wanna take a screenshot of that, can see it.
But number first, number one is like we get a script, and then after after I give him the script then he goes these storyboards out the script and then from there he goes through and goes through all different pieces until the end of it we have this, uh, produced video at the end. Okay? And so like for example right here this is, uh, I'm involved in the scripting part and he goes through and takes my script to storyboards, takes they makes with AI, makes image of every single piece, uh, of the script, and puts it out there, sends it to me to approve, like the storyboard looks amazing, and he goes and takes that, and it starts animating scene by scene, migrating from one picture to the next picture, and so on and so forth.
And afterwards, the music and audio and all that kind of stuff, which is really really cool. And so I actually had, I had Ray today, was like, hey, can you make a video that's kind of showing people the process really quickly?
So we put together a really quick, like, don't know, it's like a minute long video to kind of show you guys a little bit behind the scenes what it looks like, how we use the AI to actually create the storyboards and then animate the storyboards. You guys wanna see that? If you do type in I love Ray in the chat down below, I'm sure he's watching right now.
Say I love Ray and then Alright. Okay. Let's queue up Ray's video and show him exactly how we do this.
So here's what actually happens. You read about influencer marketing, think, oh, that makes sense. I should totally do that.
And then you sit down and you actually try to do it and you realize Well, first off, where do I even find these people? You start googling and scrolling Instagram and searching YouTube. Three hours later, got a messy spreadsheet with 12 different names.
So where do I even find these people? We start googling and Alright.
So there's a there's a glimpse you guys. Do you see how this works? Takes the script, uh, make me an image for this one and for this one, we build out the entire frame.
What's cool is that he'll send me a lot of times like, here's five versions, you like this style, and so pick a style and then go scripting the whole thing and and then animate the scripts, and it's it's really really cool. Yeah, you guys are all freaking out now.
This looks amazing. I have a question for you guys, and let's throw the slide in. How many of guys wanna learn how to animate videos like we do with AI?
K? We don't have an AI animation day, and I don't know how to do it myself personally, but I messaged Ray today, was like, hey man, would you be able to the master class with everybody who signs up? Anybody who comes in and upgrades, if we do a special, will you come in and show people what the tools are, what the software is, how it all works?
Because I saw that in the comments like, do they use? Is it Hagen? Is it this?
Is it that? I'm like, I don't actually know. But he knows and he does it.
He's cranked out like a dozen of them in the last couple months for us. Okay. Guys are all freaking out.
Alright. This is what we're gonna do. So, uh, we're gonna add this to the offer.
So here's the entire offer from yesterday. Obviously, all the amazing cool stuff, but this right here we're gonna unlock. What we're gonna do is we're gonna do a VSL animation deep dive where we have Ray come in and show you guys exactly what to do, how he does.
He's gonna walk you through the step by step process so that when you get a script that's killer, if you wanna animate it or partially animate, that's like my favorite if notice like having me at camera, then animate back and forth to keep keep the the the motion, the energy, but also you can do full out videos like the, you know, the Napoleon Hill and other ones.
I mean, you can after you learn how to do it, guys can do it however you want. K? So for everyone who already signed up yesterday, congratulations, you guys are gonna come, we're gonna hang out, you'll learn exactly how to animate stuff, and you'll be animators, so can add that to your skill set because it's all about stacking skills.
You'll able to stack that skill as well. K? So we're doing special training for everybody led by my AI animator when you signed up.
If you're already starting up, don't do anything. It's gonna come to you. We'll we'll just give you guys the dates and times here in the near future.
If you haven't yet, this is your call to action. K? You guys are seeing this all happening in real time.
We wanna make sure you sign up and be part of this so you're equipped with all the tools and training you need. You gotta do is go to aiseekerschallenge.com slash join if you haven't yet.
Go get in there, um, and we'll add in the VSL animation deep dive with you guys as well, which would be really cool. So again, we told you before, it's one payment $2.09 $9.07, you get six months of the entire platform all for free, and it rolls into $297 a month afterwards, and that's kind of what the that's what the whole thing is.
So there's my mini pitch in the middle of this. You guys ready to jump back into the rest of the of the frameworks?
What kind of sorcery is this? Alright. Cool.
Okay. We'll jump back in. So that is the one person marketing machine.
You guys understand this? So step number one, multiple front ends. K?
Which used to be almost impossible without a huge team. Now with one to many VSLs, you guys can build these things very quickly. K?
My scripting now, because I've got my voice, you know, all these things put in, I can get a script written in in twenty minutes to a couple hours depending how long the video is, and then we film it, and then produce it, and and all those kind of things. And so that's separate from one to many VSLs.
Okay. Now we're gonna move on to the third part of the framework. Okay.
Videos are amazing, but then next is like how do we promote these things, right? How do we start driving traffic?
Now obviously, yesterday we talked about using the influencer finder software to build an affiliate program and get people to promote you, I still is the biggest thing. But today I wanna talk about is I'm calling one to many emails. Okay?
Email to this day is still the number one driver of revenue for me. Okay? Even though my kids are like email's dead dad, I don't even have an email address.
Maybe in the future won't be, but I've been hearing people say email's dead for almost twenty years and twenty years later still the number one revenue generator in my business. K? It's crazy.
Even like we do a challenge like this, like we spend a lot of money on ads and we send emails and emails always trump. And money we make from people that come from email trumps what we make from all the ads every single time. An email is free.
I just send an email and it's free. Ads I gotta pay Mark Zuckerberg a bunch of money. So email is the most important thing that you can learn, and so I wanna focus today on this right here, is one to many emails.
Okay? It's coming out and actually sending out emails to your list.
If you have a list yet, it's okay, or if you're working with a client helping them build list is key. So I'm gonna teach you guys two frameworks that are key to understand in email marketing.
If you read .com secrets or traffic secrets, I talk about both these here, but I wanna do a little bit more of a deep dive with you guys on the whiteboard here because the email stuff is very simple when you understand it, but people always complicated, most of those emails suck, they're boring, they they don't understand the the psychology behind it.
I'm explaining that really quickly and then I'm actually gonna jump in the software, I'm gonna build one with you guys, you guys see all the pieces happening in real time. Does that sound like fun? Yeah?
Okay. Went through the the whiteboard. Alright.
Look at it. We have new setup for today just to be able to do this one session right here. Okay.
So if you look at when somebody can when somebody typically comes, join your list. Right? They're coming through and they're getting oops, wrong button.
Let me remember how to do this. Okay. Coming through some kind of page, and they're driving here, and you usually get asked them for, uh, you know, something's a headline, it says put in your email address here, and I'm gonna give you a free report or free whatever.
Right? Somebody comes and you get their email address. So the first question is like, someone just gave me their email address, what do I actually do with this human being?
Like, do I say to him? What should I be saying? Like, what's the the thing?
I've seen all sorts of weird feedback and people say stuff, I don't think Most people get it wrong. And the first time that it clicked for me, there's a guy, and I've not seen him online for long time. Don't if he's still publishing or not, but he's amazing.
His name's Andre Chaperone, and he wrote a he had a course called autoresponder madness. And in this course, he taught this concept he he taught this concept called the soap opera sequence.
K? And he talked about how like, you think about this, again, haven't watched a soap opera probably ever, but I I assume there's still lot.
You could also call this nowadays like the reality the reality show sequence, the same thing. Right?
But the goal of like soap opera sequences or reality show sequences is you're building like this this world around people. Right? And you're pulling them from email one to email 2, email 2 email 3.
Okay? And so what typically happens, someone comes here and they join your list, I'm gonna have a set of emails. Okay?
They're gonna come to him. So I'll have an email email one, and then email 2, and email 3, and email 4.
Those are supposed be little pictures of letters if you can't figure out my my drawing. Right? So might be five to 10 emails that happen and the goal these emails initially is for me to actually build a relationship with this human who just gave me the email address.
If someone joins my list, the first email is like buy this thing buy this thing buy this thing. They're not gonna open a lot of your emails. But if they come in and you start building a relationship with them, they get to know you like who you are, why you're in, like all these things, it builds connection with them and then they'll continue to open your emails over and over and over time.
K? So when someone first comes into my world, the first thing I do is I'm sending a soap opera sequence. Okay?
Now soap opera sequence is very basic storytelling. I'm trying to get people to know who I am, build a relationship, show them how I can help them, how I can serve them with my product, my service, whatever it I'm doing, and then and they come and they and they get to know me. Right?
So back in the day, the way we would do soap opera sequences is we would go and we would, um, basically I would open up my computer screen and open up a whole bunch of text documents. K? If I was doing a five day soap opera sequence, I've had five emails.
K? If it's seven days, I'd have seven, but I have opened on my desktop there. And I would go and know, this is this is day one email, this is day two, this is day three, this is day four, this is day five.
Now one of the most powerful things in a soap opera or reality show is what they do, I'm sure you have seen this a million times, is they're really good at open at opening hooks. Okay?
Opening loops and then closing loops. Okay? And so what happens is our brain, if we see something, somebody opens loop in our mind, subconsciously that loop is open and it drives us crazy till someone closes it.
Right? Like if I tell you like, I'm gonna show you guys the number one secret about how to But before we do, I wanna talk about this. Right?
I just opened a loop in your head and like there's this weird thing where like you have this like little layer of, I don't know, anxiety or something that's gonna happen until I close that loop. And you're sitting there waiting and waiting and finally I'm like, okay, so here's the answer to the secret. I respond to it and then that loop gets closed and you're like, oh, and you feel good, you feel this like closure and like, oh, I feel so much better.
Right? But the goal of the soap opera sequence is what's gonna happen is the very first email is I'm going to open a loop. Right?
So this is a loop. Can't see that. I'm open a loop and then and then I say tomorrow I'm gonna tell you guys the answer to this.
So tomorrow I'm going to close that loop. Okay? And so they're like, so they read email one opens a loop that this is amazing and it's like, but tomorrow I'm gonna close that loop.
You're like, ah, and so like, are are the I'll read the email tomorrow. So tomorrow you read the email looking for this loop closure to happen, you start reading it and what happens in the in the beginning email, I open a new loop. Okay?
And so your brain's like, oh, now I got two open loops and then heads down here comes down here and this one I close out this loop right here, that loops now closed and you're like, oh, I feel good about myself, but guess what? There's a new loop that's open. What do I do?
Like tomorrow I'll tell you guys the answer to that. Right? And so then I have a new loop over here on day three, then they then they they come here to email this email, they're reading it, read it, and then there's an open loop gets open, and then this one gets closed, this is closed, they feel good about this, but now it's another open.
I keep pulling them from email one to two to three. Okay? Again, don't watch soap operas, but on reality show, which I don't watch any of them, but if I was to watch them, you know this all the time, we're like, you get to some big thing or something crazy about to happen, it's like cuts the commercials, like when we come back from this break, we're gonna learn about how so and so did so and so and da da da da da.
And you're like, ah, and like you have to watch it and then and then you come back to the commercial and then they close the loop, but they've already opened another one because so and so did this and you gotta find out. And it keeps pulling you from commercial break to commercial break. From episode one to episode two, to episode two to three and so on and so k.
My kids and I are right now watching this a really cool reality show called million dollar something. Don't what it is. And the finale is actually gonna be happening tonight and we've been dragged on this thing for the last four or five weeks and my kids this morning, dad come home early because we're starting at the second like, you know, everyone's at home and like all these things because they gotta close this loop.
Right? And so it's like that's what a soap opera sequence is, is writing emails in a way that take people through this and during this time as you're moving them from email one to two to three and they're moving across this this like these channels. Right?
They're getting to know you, you're telling stories and somewhere in here you can introduce an offer. We sell them something.
But this point, they're buying from someone they know they like, they trust because they've gone through the sequence with you. Okay? So that's what soap opera sequence is.
Does that make sense you guys? So that's one of the first times. So anytime somebody's joining and coming into your world the very first time, you've got to have some type of soap opera sequence.
Where's the delete button? I should be able to figure this out.
Maybe I'll just shrink it. Okay. That's even better.
We're shrink it. There's a soap opera sequence. Okay.
So that's that's strategy number one. Number one gets into strategy number two. So after someone comes into their world, take them through soap opera sequence, build relationship, I usually offer my very front first front end product, and then afterwards, then I move them off of my off of this first list.
K? So this is like a list that they're on. When they finish the soap opera sequence, then I move them into what I call it's not what I wanted to do, I wanted to make this a different color.
Try to remember how to use this board, there we go. Then I transition them over to what I call Seinfeld emails, our daily Seinfeld emails.
K? So the reason I call them daily Seinfeld emails, I actually got this concept near originally from a guy named Ben Settle. Uh, Ben has got a really cool email newsletter.
I subscribed, man, probably it was pretty ClickFunnels, man. Subscribed maybe fifteen years ago and he has relentlessly sent an email every single day to me for fifteen years. I don't think he's missed a single day ever.
Okay? And so I first started learning from him and this way he sends an email every single day and he only has one thing he sells, which is kind of interesting. He's got one product he sells, but every day he sends an email.
An email always pushes back. Okay? Every day there's an email, but he hits it from different angles.
And if you've read the .com seekers book, I talk about about daily Seinfeld emails and I share three different ways but I went through all of Ben's stuff and my stuff, other people's stuff, I actually found out there are 11 different ways to 11 different types of Seinfeld emails. Okay?
So everyday you send email. Now what's different about a Seinfeld email is it's not based on like a long term a long term, you know, story sequence like the soap opera sequence.
Each one of these in and of itself is an independent thing. Kinda like the TV show Seinfeld, hence the name.
Right? Seinfeld obviously has an overarching structure, but each episode is just about a random thing. K?
It's kinda funny. My wife and I actually watched Seinfeld last night, so it perfect timing. It was the one where George went back George and Jerry went back to their high school pizza place, was going out of business, and they get in there and they see the frogger machine, and they find out that George had got the high score in the frogger and like he's like, Jerry, I'm never gonna have kids.
This is my legacy. Need to get this. So he's trying to get the frogger machine.
He gets the frogger machine and he goes out, and then they run out of power, he's gotta get the Frogger machine from one side street to the other and all of sudden he realizes, this is just like Frogger and so he's moving it around and eventually gets smashed by a car. So that's what I literally watched last night. So that was episode.
What that episode have to with anything? Nothing. It was just a random thing that happened that day and it would be an episode.
Right? So Seinfeld emails, they're just random things that are happening. But the way the emails are structured always the same.
Okay? So I'll walk you through the email structure because this is the key. Okay?
The very first thing is there's always a really good hook. Right? So hook could be like, how I played real life Frogger in the street with my buddies.
Right? Whatever it is. So some hook they're like, what?
And then you tell the story and the story can be about whatever, it doesn't really matter. Okay? But after you tell the story, somehow you never have to let's see, somehow you have to then take the story and you weave it back to what your product actually does.
So after you tell the Frogger story, like, you know, it's kind of like it's kind of like a funnel. Like if you don't know what in there, and I would or maybe marketing, it's kind of like AI, and if you use AI to be able to write your copy, then you could play Frogger every single day.
Like whatever it is, there's something to transition that is, and there's always link going back to the core thing he's trying to sell. Okay? But what's fun about is every day there's an email and they're entertaining, they're interesting different parts of his life, uh, different things, and again there's eleven eleven different styles of, uh, of Seinfeld emails you send out.
And so then you just rotate through these different emails over time. K? Does that make sense you guys?
So those are the two core email I can't get a pen to stick. That's good.
Those are the the core two different types of where let's get this camera. Alright.
Can we help move the cord over to? Okay. Those are two core different types of of email structures that we do inside of our business.
K? Either Seinfeld emails or soap opera. If you can throw the slides back up, I'll show one thing.
This is a for those who are a little more advanced, you can geek out on this. But if look at like, when someone comes to my world, they come in, they opt in, and they have this I have a soap opera sequence that takes them through the first my first funnel. If I've got multiple things I'm selling, when I finish one I transition them to a new soap opera sequence that talks them through that level, and then after I so I might have multiple soap opera sequences or maybe just one, and then I get to the end of it, then I drop them onto my daily Seinfeld broadcast.
And every day I send out a message until I got a new idea for a new project, a new offer, a new something, and if I do, then I'm gonna introduce a new Seinfeld email sequence to warm these people up to this idea. Okay? So that's how we structure our emails.
Do you guys wanna see me do this, uh, actually write an email live inside the software? If you guys do type in show us live Russell, please. My team might feel bad they're trying to get this set up for me right now.
So what I'm gonna do is I'm gonna log in the software. I'm just gonna do one so you see how this all actually works. Okay?
Um, because some of you guys are like, you're in the software, but haven't done anything yet with it. My only fear is that almost a 100% of the time we do a live demo for whatever reason, it just something crashes. So I'm banking on the fact that something's gonna happen, but if it doesn't, that'll be amazing.
And if it does, we'll just figure it out and deal with it. Okay. So I'm gonna come over to this microphone hot too, if I'm over here.
I'm gonna move over to my laptop. Hopefully, somewhere is following me.
Maybe I can move it this way. Alright. I I move my laptop.
That's easier. That's easier than moving everybody else. Okay.
Are you able to see my my screen there? Oh, sweet. Okay.
I'm inside the marketing secrets app you guys. You can see everything. So obviously a lot of things in here.
I'm just gonna demo exactly how to do a daily sign filled email. So it'll be really simple. Okay?
So I come over here, and if I wanna learn, so I click on sprints and we haven't done it yet, but there's gonna be a sprint here really soon.
Check it out. Sign filled email. So in next week, you'll have a sprint that was going for like deeper training so you can learn exactly how it works.
But then you come over here to software. You see there's all these different softwares down here. I'm gonna click on one to many emails and open that.
And the two email structures we already have in here for you, we've got soap opera sequences. This one's amazing. And you can write three message, seven message, 10 message, 50 message soap opera sequences, and the creative director will ask you questions, and it'll actually it'll write those emails for you in open and closed loops all throughout the entire thing.
It's really cool. It used to be a nightmare to write soap opera sequences. I spent like a week straight locked down, like trying to tell a story in open loop, and then close it here, and like, and do all the stuff to structure to pull people along for a long long time.
It was a nightmare. And now I built this for me because now it's so simple. Creative director asked me questions, I just answer the questions, and then it weaves my stories and does open and closing loops and extends it for as long as I need it to be, which is amazing.
I'm not gonna demo that one though because it takes a lot longer. I'm gonna demo daily Seinfeld emails because we're just gonna write one, which is really easy. So click open.
It's gonna open right here. I was like, hey, new project. So I'm gonna type in, uh, let's do, um, let's do daily Seinfeld email for, uh, dot com secrets book.
Click create. And it pops down right here. Okay.
So now it's gonna let me do the data sign failure. Now a couple of things I want I want you to understand. Do you remember we talked about actually, can we can we throw up the slides real quick?
Sorry. Is that still possible? Okay.
K. We talked on Monday. I talked about three different things.
Right? To make your AI be amazing, there's three things. Number one is the swipe files.
Right? So just know I built these swipe files. In fact, if I go to let me grab this real quick.
Yeah. Here we go. Okay.
This is the bonus book you guys have, but if you if you read this book, you'll see a couple things. Number one, I found everything that any human being has ever written on this style of email marketing in the past, grabbed it all, and then I actually used Claude CoWork, another tool we'll teach you guys more and more inside.
But CoWork, I had to go log into all my email accounts, and I knew who the best people are writing these Seinfeld emails, it went through and analyzed two decades, no, right, decade, ten years of emails, it went in there, found all the emails, anyone who wrote a really good Seinfeld email, pulled them all out to this huge swipe file, I took the huge entire swipe file of my best, my favorite email writers in like 10 different niches who all do this kind of writing, plus all the training, and from that, again this took me probably eight or nine hours to get all of the research from that.
From that then, uh, I put together this book for you guys so you can read like learn about it so you understand it better and see, and you see tons of examples of my favorite ones in here, but then more importantly is I turn it into a skill that I built into the software. Okay? So phase number one swipe files, I did all the work for you.
It's built in here. It's already built in the data sign failed email. Okay?
Number two is they track the character voice, so hopefully you did on Monday or Tuesday. Okay? So obviously I have my voice in here.
Uh, and then number three then is the extraction where your creative director is going to extract these things from you. So step one and two are already done, and now I'm gonna do this last step is just having the creative director ask me questions, that then I can go plug in and then it'll write the email for me. Okay?
So let's pull back to my screen really quick. So see step number one here says, okay, which attractive character do you wanna use? I'm like, I'm gonna use the Russell Brunson attractive character.
It's like finding the voices. Which voice do wanna use? Like, oh, let's use my email writing voice it knows how I write my emails.
So I use email writing voice, boom, and it goes through there. Now it's gonna start thinking, creative director like, alright, got it.
We're doing Russell Brunson's voice, email number one, what's the first thing about the offer your audience should know? I click down here, and then I just click the f n button if you guys have downloaded Whisper Flow, hopefully you have, if not, this is what we do.
So okay. Alright. Um, the offer I'm gonna do is gonna be, uh, based on it's my.com secrets book.
So it's a book that teaches people how to build funnels, how to do value ladders, how to figure out who their dream customer is, a whole bunch of things about how to start a business, and really grow and scale online using funnels. So that's the offer, it's gonna be them getting a free copy of my book, and yeah, this gotta cover shipping handling.
So there's the offer. Boom. See how simple that is?
I literally just talked to it like I talked to myself. Click on that. So crave director asking that.
Now it knows. Gosh, sorry, something went wrong. I told you every time you do a live demo, something goes wrong.
Okay. I'm gonna copy and paste that. We'll see if it works again.
Come on. Don't fail me. Seriously, live demos are the worst.
Okay. Well, that's kinda what happens. Now I'm gonna come over here, I'm gonna click on this button right here, I'm gonna give feedback.
I'm gonna say bug report doing and I'll click fun again. I'm doing the live demo on how to do daily Seinfeld email, and for some reason it failed twice in front of everybody.
I look like an idiot. If you guys can fix that and make sure it doesn't work, it doesn't fail in the in the the past, that'd be amazing. Thank you so much team.
I love you all. Uh, good thing we're using AI so we can fix this thing very very quickly. And then I will send that to everybody and my team will get it and they're gonna fix it.
So, um, how about this? Since that didn't work right now Um, my job is to get this fixed during the break, and then, uh, when we come back from q and I'll see if I can do the demo live with you guys.
Um, but hopefully that makes sense. So, uh, don't you love that? How do you guys feel right now when you're like, man, if I do demos and something breaks, that could be pie in the face.
Um, there you go. Everyone keeps asking, are you guys live? Yes, we're literally live.
Now you all know that officially. Okay. We'll get that fixed, we'll come back with demo, but that's kind of the process you guys.
That's how this whole game is played. That makes sense? You log in there, the the swipe files are built in there.
K? Your voice is in there and then you're gonna come back through and then you're just gonna Creative Directors ask you questions, so you fill out the thing and then we'll submit it. K?
Let's jump back to slides over here. So that is the one person marketing machine you guys. Again, number one, multiple friend offers.
Number two, one to many VSLs. And number three is one to many emails. And so you get people to go watch this VSL, and then this VSL, and then this VSL, keep pushing them around to the different things.
Okay? Alright. So what we've so far you guys, we've covered three core frameworks in the last three days.
K. Number one, we showed you guys how to make AI convert on Monday. How many of guys feel very comfortable like, I can actually make AI convert now, where it's gonna sound like me, it's gonna be amazing, the stuff it produces is gonna be the best in the world, that's you type in, yes, I know how to convert or type in convert.
Conversion, here we go. Conversion, let's go. Let's go.
Okay. Alright. Number one.
Number two then, I showed you guys the way to amplify all your offers using AI to transition from just information into information plus software. Weave those two things together so you've got the greatest offers of all time that are sticky that people can use to help give people transformations. K?
And then number three, show you guys the one man marketing machine. If we can go throw back up here on the the thing. K?
What we just showed you guys right now is that all the different roles you can actually replace by by using this tool. K?
So let me show you real quick. The microphone doesn't doesn't carry all this way, so I'll kinda pull it here so you guys can hear me. So obviously yesterday we showed you guys how to use marketing to replace your partnership.
Right? Now we're talking about all these things over here.
So we've replaced like using AI, we replaced another one, two, three, four, four, five spots. Okay? Now again, my goal with this software over time as we continue to build this with you guys is to keep doing more and more places.
Uh, I told you guys before that there is a whole bunch of different of other tools that I'm building. There are about 10 or 12 that are in production right now.
Okay? And so I'm walking through some of those already because I know you guys are excited like what else is happening? What are the next things happening?
But the goal for me is literally step by step, department of my apartment, person by person inside the marketing team is to replace each of these functions with software. Okay?
You think about this again, when we built ClickFunnels to a billion dollars in sales, our team at the peak was like 500 people. And so if you run a big company, a lot of these are about standard operating procedures, soaps.
Right? The soap is basically sitting down like, here's what this task does. Here's step one, step two, step three.
Here's how we know if it's quality. Here's how we do it. Like, all those kind things.
And so we're taking everything we build in our billion dollar company, all these standard operating procedures, all the swipe files, all the things, reverse engineering, turn them in software so you guys can actually have them and you can run with them. And so that's the game plan over time.
So some of the things we're working on right now that will be coming out very, very soon. Some will be happening in the next probably day or two, some will happening next week or two. Um, one of the ones is now we're starting to transition more into social media.
Okay? The next set of apps we're coming out are gonna be social media based, where it's basically like, I wanna be good on Instagram. Cool.
It'll help you to write your Instagram posts, it'll help you write the scripts, help you write the videos, it'll research things in your industry, pull things back, and every single day, achieve a stop like, here's 10 different videos you can make, here's 25 different reels, and it'll bring you stuff every single day in real time, you can go and you can do it, it'll pre write scripts for you and you can do it.
Okay? We're adding a new, uh, section to the app called promoter. So every single day when when chief of staff brings you back, here's 10 reels you can make today, you're like, I like that one, that one, that one, that one.
It pops them over to this promoter tab, which puts them into like a Trello board, like a Kanban board, which says here's here's videos to produce. And then you can go, you can look at the video, open it up, grab your phone, do the video, follow the script, right? And you move from produce to editing, and then whoever's doing your editing, if it's you or someone else can go and they can edit it, and it moves you through the process.
And when the when the thing is done, if it's a video or it's a reel or it's a what like what is this called you swipe through? I pray.
Carousel. Thank you, Miles. It's a carousel like it'll create all these things for you after you get going through the process the process of project managing, then you click a button, it puts it onto a calendar and it says like, we're gonna post this one on Facebook on June 22, it does it for you.
And we'll post this one over here this day, and like it'll like schedule all the posts for you, which is so cool. Because right now we got multiple people on our teams who are like manually uploading here, and doing this, and doing this, where the software will actually do the posting for you, and then also do comment moderation.
Where you have a chance to see here's all the people commenting on stuff, you can see them, and then chief of staff will pre write responses to the comments for you. And you said it comes like, yes, yes, yes, yes. He'll comment all the people like so the next set of tools we have are all gonna be social media, helping you to figure out how to replace Instagram, TikTok, Snapchat, YouTube, like all those other things.
So that's the next wave of stuff we have coming out, uh, which is amazing. We have so many cool things in the in the in the works for you guys. Again, this is my mission is literally to build this for our own team to to to build take everyone standard operating procedure, it simple inside of software.
That way our team who's doing it, instead of just doing it at, you know, if we're producing, let's say we're producing, you know, 50 pieces of content a week, I want to be able to get the same person out to manage this process in the software, and do 500, and then 5,000. Right? Like that's my goal.
I'm not firing everyone on my team. You guys know who's here. Like I love you all.
The goal is to get everyone ten, twenty, 50 times more productive. Remember Todd talked about that?
It might have been during VIP day, but he Todd came back to all of our entire company. So look, I'm expecting each of you to three x your output in the next ninety days or else there's not a spot for you here.
He said the reason why I'm willing and able to do that is because I'm going because I'm willing to do, uh, I'm guaranteeing I'm gonna 100 x my output. He's like, I already So you guys all have to three x. Okay?
For my team, the same thing. Like we're building this, knocks them and go fire everybody, but man, if we're doing if if if I can build this system for myself, right, and we go from getting, you know, 10 pieces of content to a 100 to a thousand, we just 10 x and a 100 x their productivity, Imagine what I can do. How many more people I can get this mess my message out to.
Right? It can change the world literally. And then we can give you guys the same tools, the same thing for you where if you are a startup, it's just you, you can just run it yourself, or if you got a team, it's like plug this person to make him 10 times or a 100 times more effective and more efficient.
You can give you over and over again. Does that make sense you guys? Okay.
You just get excited? Yeah. Then every yeah.
I said, and then everyone becomes billionaires. Yes. We all become billionaires.
We buy islands everywhere, and it's amazing. That's not an income claim. I promise.
Like, no one's gonna become a billionaire. That sounds horrible. Horrible.
Okay. Alright. Is it good?
Yeah. Just refresh. Oh, they fixed it.
Alright. Should we finish the demo? That's the best way AI.
So back in the day, if something broke live on a demo, our team would have to go back and we'd, uh, it was literally like we'd have to go and do a six month, uh, development sprint to get things fixed. They just fix it while we're sitting here. Hope, we're gonna find out together.
Either I'm gonna look like an idiot twice, um, or it's gonna be magic. So here we go.
Daily Seinfeld emails, we're coming back in. Should I do the same more? Should I start over from scratch?
Okay. I'm doing the same one, we're coming in here. Okay.
Come on, make me look good you guys, make me look good. Here we go, here we go. It's thinking, it didn't give up that fast.
Thank heavens.
So what's doing right now is it's going through my voice file. It's fine by it's going through all the swipe files, looking through everything, it's analyzing. K.
Boom. It comes back. Alright.
First thing it's saying is like, Now what kind of email do we want? Remember I told you guys when I did all the research for this? How many styles how many types did I tell you?
Not the three that I talk about in.com secrets, they're 11. So it's like, hey, which one these 11 do you want? Oh, k.
Is it an episode style? Is it epiphany style? Is it educational style?
Is it controversy? Is what it's not? Is it checklist?
Is it current events? Is it reader story? Is it charitable goodwill?
Survey wisdom, countdown urgency. Oh, should we do controversy to have some fun with this? Let's do that.
Okay. Let's do number four controversy.
Okay. What I'm doing is I'm just talking to my creative director, so he can write this thing for me. Okay.
Alright. This is gonna be controversial. So knows it's selling my book, knows it's gonna be controversial.
Alright. What was the scene? Give me the moment, the conversation, thing you observed.
Names, numbers, places, dialogue. Don't polish it, just the raw ingredients. What was the hot take or bold opinion that you went against?
What was the conventional wisdom you wanna challenge? Okay. I should be more prepared with this.
What should we talk about? Controversialwith.comsecrets. Alright.
Let's do this. Alright. I was hanging out last night with some my friends who own businesses, and they've been hearing me talk about funnels for the last decade.
I talk about it every single day, every podcast, every Facebook live, every email, every Instagram, like these are my closest friends, and their businesses are struggling right now. And literally, we're sitting here talking about their business, and someone's like, oh, this isn't working, I'm not making any money, duh duh, all these things.
And they look at me like, what would you do, Russell? And I sat there, I was like, you seriously want me to tell you what to do? Like, you know what I would say, like if you were what do you think?
The answer is always a funnel. You're one funnel away, one funnel away from this, from that, from like like you're the answer is a funnel, but you are not gonna listen to me. I was so frustrated because I knew the answer.
I've coached thousands of people through the answer. They know what the answer is, but they're too stubborn, um, or too prideful to actually humble themselves and just do the thing they're supposed to do, which is just build a funnel. K?
And I don't know what it is, it doesn't make any sense to me, maybe they can outsell their way, they can do whatever, but I know in my heart of hearts the only way they're actually gonna be successful is with a funnel for crying out loud. K. So you just go and rant at your you just rant at your computer with the whisper button and then put it in there.
Okay. And I click it, and now it's writing email. So it's taking my story, my offer.
Okay. It knows my voice, it's grabbed my voice, it's going through all swipe files I added there. The direct crave directors took all the notes and everything it's going through and boom.
Okay, so that's great raw material, the frustration is real and relatable. Now in one sense, what does this remind you of in the market? You produce a reader's situation.
What's the parallel for the person reading this email? How does this connect to what they might be doing or not doing right now? Great question.
So the biggest thing is like, I I I've published this book almost a decade ago, I've been talking about funnels for a decade, yet there's still people who are on my email list who for some reason are not building a funnel.
And they keep reading my emails, they're watching my Facebook lives, they're watching my YouTube videos, I don't understand, the answer is so simple, it's so clear, okay? We have proven it so many times, and if they would just stop for a second and actually get a copy of my book and read it from cover to cover, by the time it's done, they will know the answer that I know, that thousands of other business owners know, and the answer is that they just need a funnel.
They may not know what funnel is, but they read the book, they'll know exactly which funnel is gonna be the thing that's gonna change their life forever. So that'd be my biggest thing is just helping them understand that like the same problem they have is they're stuck. Um, and they've listening to me for a long time, like just go get the book because it's the thing that'll unlock it.
And if you're not willing to read the book, you probably are not gonna be successful in life. People who can't read are never gonna be successful in anything. So if you can't read this book, have someone read it to you or listen to the audiobook, you are not gonna be successful.
I promise you that they should go get a copy of the book because it's free. They just cover shipping handling or they can go to Amazon and pay $20 for it. If you want it for free, just go to .comsecrets.com.
Boom. Click it in. Alright.
It's thinking. This is fun. All your co workers are like, why are you yelling at your computer?
Like, because I'm making you all money. Your spouse is like, why are you yelling at the computer? Once again, I'm making you money, baby.
This is it. Okay. Love the fire that frustration is gonna make this email hit.
Last thing, any specific angle, open line, or subject line direction you wanna lead with or should I generate from the story? I'll make it generate it. You can generate it.
Okay. Let's see what's happening. It's gonna be fire you guys.
I'm excited.
You just wanna zoom in a little bit. Ah, looks weird. You zoom in screen too much.
Okay. Ah, where did it go? It's generating see, bottom says, attractive character framework swipe file.
This is stuff that we talked about. It's all built in here for you guys. All three of the things.
Okay. It's right in the email and depending on how long the email is, again, this is the same process if you're doing a video sales letter.
If you're doing a long 10 email sequence, it's gonna ask the same questions. It's gonna generate it all for you. Okay.
Check it out. Email number one. So it's got the email right here in the tab, and over here is the subject line.
So here's the first subject line my friends are gonna broke and it's making me crazy. That's actually a really good subject line. If I click on here, gives me five other subject lines I could split test.
So I almost flipped a table last night, the answer you already know, but won't admit. Um, Russell, uh, what would you do?
Seriously, uh, why stubborn entrepreneurs stay broke? Those are all great subject lines based on, uh, I did a huge subject writing, um, skill that I built into this as well. So all the subject lines are always gonna be amazing, just so know.
Again, hide the subject lines. Here's the email. Russell, what would you do?
I almost spit out my drink. I'm sitting at dinner last night with some of my closest friends, people I love, people who own businesses, and one of them looks me dead in the eye and asks me a question. His business is struggling, revenue's down, nothing is working.
And he wants to know what I would do. Are you kidding me right now? This man has listened to me talk about funnels for ten years.
He's heard every podcast, he's seen the Facebook lives, he's watched the YouTube videos, he sat across to me at the same table while I explained it over and over and over again, and he's asking me what I would do. I looked at him and said, dude, you know what I'm gonna say. If you were me, what would you tell yourself right now?
He laughed nervously because he already knew the answer. The answer is a funnel. It's always been a funnel.
But here's what drives me absolutely insane. He won't do it. None of them will.
They nod their heads, they agree with me, they say, yeah, I know, I know, I need to build a funnel. And they go right back to the same broken things that got them into trouble in the very first place. Too stubborn, too prideful, too busy to humble themselves, and just do the thing.
And look, I'm not guessing here. I've coached thousands of entrepreneurs through this exact process. I've watched people go from dead broke to two Comic Con winners, and the pattern is always the same.
They stopped overthinking it and just built the funnel. Now here's what really gets me fired up. If you're still reading this email right now, and you've been on my list for a while, and you still haven't built a funnel for your own business, you might be exactly like my friend at the dinner table.
You know the answer, you've heard me say a thousand times, you're one funnel away. But knowing it and doing it are two completely different things. That's why I wrote .comsecrets almost a decade ago.
Not so people could put it on a shelf and feel smart, I wrote it that was awesome. Uh, I wrote it so you could read it cover to cover and walk away knowing exactly which funnel is going to change your business forever. No guessing, no confusion, just the blueprint.
And right now, you get a free copy, just cover shippinghandling@.com sakers.com. Uh, I'm gonna be brutally honest with you here for a second.
If you can't invest a few hours to read this book or listen to the audiobook, I don't think you're gonna make it. Not in business, not anything. That's not being mean, that's just me caring enough to tell you the truth that your friends won't.
The people who who win, read, they implement. They stop asking, what would you do? And they go and do it.
Stop sitting at the table asking yourselves questions you already know the answer to. Go get the book, read it, build the funnel. Get your copyof.com secrets here.
Thanks, Russell. Stop asking me what I would do, Brunson. PS, don't forget you're just one funnel away.
PPS. Seriously though, it's just a free book. It or it's free book.
It just covers shipping. The only thing standing between you and your answer is a few bucks and a few hours of reading. Stop overthinking it.
Go here. Boom. What do guys think?
Was that a good Seidfeld email? Let's go. How many of guys just bought the book?
If you have yet, go Just kidding. K? A couple of things I want you I wanna show you about this.
I uploaded my email writing voice, and a couple of things I I looked at my emails, like, you upload your voice, it builds a style sheet for you. So I have my Russell Brunson style sheet. A couple of things I noticed.
K? In my style sheet, it says, Russell always says very short sentences, and he uses a lot of ellipses. K?
So if you notice, here's something that gets me really fired up. Short sentence dot dot dot. I always do those in all my emails.
Right? So it's written just the same way I write things. K?
Very very small. Um, uh, I said, uh, I always have the CTA be, uh, CTA be text that tells them what to do.
So it's not like click here. It says getyourfreecopy.com. See what's here.
So it knows the CTA how I structure it. K? It says not all the time, but often enough, I use my middle name as like to play off of the thing.
So so it said Russell Brunson. Russell, stop asking what to do, Brunson. That's in my style sheet to do it, not on every email, but every once in while.
Um, and then, uh, it says every PS Russell always does. Don't forget you're just one funnel away. And if you wanna do a second PS, it always, uh, leads back to the call to action.
So then you do a second c PS, which is the call to action. So it used my voice style sheet, it sounds like me, it's structured like me, it used my swipe file from how to do a Seinfeld email. Right?
There's 11 different styles that choose the controversial one, took that, and then the creative director asked me the questions to know how to then write the email, and then boom, just wrote the email. Copy and paste that, I'm gonna sell, I don't know, sell probably $500 a night if I just copy and paste and send that out.
Are you guys getting this? Yeah. Is this crazy?
I can do this over and over and over and over and over again. K? And so I did email number one.
Now if I want, I can do another email, I click right here on tab number two, and be like awesome. I want to write another one. I could write all my this week's emails out in different tabs.
Here's here's Monday's email, this is Tuesday's, this is Wednesday's, this is Thursday's, Friday. I can pre write all these emails, talk through it, submit it all here, copy and paste, and send them out, and that is the new game. You guys getting this?
You guys freaking out? Yeah. I'm so excited.
So excited. Okay. There's the demo I wanna show you guys.
Thank you team for fixing it behind the scenes in five Once again, it's gonna break the software. This is all like again, back in the day when you build software, just so guys know like with ClickFunnels, like we have we build the software, we have like a production server.
You build on a production server, then you got it goes to another server, maybe it's not production. This is my ignorance of not knowing how coding. There's a server they build something on, and they have all these guys come and test on that server.
Then they take it from that server into the real server, and then people test it, and then it's like it slowly leaked out over time. K? Right now, we're building this vibe coding AI style.
So we're adding stuff all the time. I guarantee something's gonna break. And I'm when I'm adding the new promoter tab, is almost done and unlocks everyone, it's probably gonna break something.
So when something breaks, you guys don't be like, oh, it's broken. Like, this is Russell Building the coolest thing for me in real time. Like, I'm in here with him and his team building this thing.
Just come over to the tab, GROP feedback. Hey, this isn't working. Let us know.
And like, it will fix it very, very quickly. Right? Just know that that's what's gonna be happening inside the software, uh, and expect it, and don't freak out about it.
Just like, this is so awesome. Like, Russell added 13 new products this month. I'm probably exaggerating, I might not be.
Um, but because of that, they're moving fast. Things are gonna break along the way. Think that's isn't that a Steve Jobs thing like move fast break things?
Like that's definitely gonna happen. And so don't stress out about it. Just know like that's what's gonna happen.
With click funnels, have to be careful because people's entire business function. If it goes down for thirty seconds, we get 10,000 death threats. So I understand that.
This software is different because you're using to build stuff and create things. So, you can we're doing things at the at the highest level.
Just know that something happens like it just broke. It's probably because they pushed two other things this week, uh, last night, and then one thing fell apart, and like, as soon as know, we fixed it very, very quickly. So just let us don't stress, keep moving forward, and, uh, it's gonna be awesome.
Okay. Whoo. How you guys feeling right now?
It was Elon Musk's motto. Okay. Thank you, Elon.
Yeah. Move fast and break things. Um, okay.
We'll throw slides back up. Uh, again, these are three core things we've done so far in this challenge. Number one, making AI convert.
Number two, using AI to create the best offers ever. Software plus whatever, uh, with your frameworks put them together. And number three is understand the one mind marketing machine, how to start replacing these areas in your life, in your business using AI, uh, and using the marketing secrets app, which is really, cool.
K? I'm just having so much fun. I hope you guys have fun too.
Okay. I'm gonna show you guys this yeah.
I'm gonna show you guys one more time. Just close you guys to asking the difference in levels. Again, $97 month level, $2.97.
Only thing we focus right now is upgrading to the $2,997 level because you get all the bonuses. These bonuses will be disappearing.
Again, here's a recap. You get the AI powered product launch. This is five live facilitated trainings we're doing, helping you to get all this stuff implemented, learning the basics of AI, capturing your voice, extracting your voice from you, building your software, etcetera.
I can't remember the name on top of head, but five five live coaching sessions. Overskill Todd will be showing us tomorrow how to actually build apps and video games if you want. Uh, you'll be learning how to do that tomorrow.
Moshe has to leave tomorrow with an app actually created, which is gonna be insane and so cool. Number three, get the hey. All the one person marketing apps, these are all the apps we're releasing every single day for you guys.
You also see the premium apps. Our premium apps are only available $297 level.
When you guys upgrade this, you always get access to premium apps, which are amazing. Uh, the never left behind, you gets updates video, uh, update live trains from me and Todd every single month, walking you through what's happy AI, so you can be on the front end of it. The decade a consulting app, which is basically you get me consulting as anything you want inside the app through the through the same app you guys are using for your own stuff.
It's all trained on all of my, um, $50,000 consulting sessions. You get access to all the lost secrets, books, so you can go deep dive and all this cool stuff as you're going through it.
You also get access to the Russell Brunson course libraries, it's almost every course I've ever created in one spot, and you can ask your chief of staff, and he'll go find you the exact training, the exact lessons, the video you need to be able to get you unstuck from anything you're stuck on. Plus you get the two Comic Collect Satter Sheet.
Total value $42,000. Again, you go a s secretchallenge.com slash join right now, and you get access to all of it. And as you know, we threw in, uh, the bonus from Ray as well, which is the the I'll show you guys how to animate your videos as well, which will be giving you guys a date and time for that soon as well.
Okay? A couple other things, uh, real quick, the next five days, again, day number one, seven figure shortcut, day or two is billion dollar breakthrough. Today was the one man marketing team.
Was that fun? Woo hoo. Let's go.
Uh, day number four tomorrow is the one person software machine. This version, but we're gonna do the other side of board, is how to start doing all your own development. K?
How to replace all that so you can the development yourself or small team, uh, and then Friday we're gonna be going through, uh, your AI side hustle, which would be very, very cool. And so here's the here's the everything. Uh, this is my plan.
We have so many questions have come through. There's so many so many questions coming through. This is my game plan.
What I'm gonna do is I'm gonna take a break because I've been going for like how many hours? Three hours?
VIPs out. Yeah. Three hours.
I'm gonna take a break. I'm gonna go eat some lunch really quick, like fifteen, twenty minutes. I think about a twenty minute video to watch.
Fifteen minutes, I'm gonna go eat lunch. Want me to lunch? If you haven't signed up, now is the time.
Go to aisecretschallenge.com slash join us right there. Go get signed up, get locked in, get all your stuff that way can get access to all these bonuses.
Um, I'm gonna go eat really quick. I'll be back in twenty minutes. If you have questions, drop them in the chat.
Me and McCall come back here. We're gonna we're gonna tag team the questions, and we're gonna have a lot of fun. Um, no.
The 2,000 is not lifetime. 2,000 gives you six month. So sorry.
$2,009.97 dollars gives you lifetime access to all the bonuses, but it unlocks you the $297 a month level. You've accessed that for six months. After six months, then you can either drop back down to $97 a month level or say it $2.97, whatever you wanna do.
That gives you 6 month access to all the stuff plus all the bonuses plus all the other things. Can you make a lifetime offer?
I can't because, uh, with credit based. I got to pay credits for all these things. If I could do a lifetime offer, would love to do it.
The problem is every single month you guys use the software, gotta pay Perplexity, Quad, Manus, all the apps for you guys to be able to have access because chief of staff pings all of those, and so it's physically not available until AI becomes free for everybody, which maybe will happen someday, but as of today it's not.
So if I could, I would. I'm not physically able to do that, so I I wish I could. Someday, it'll be awesome.
Uh, okay. Is that a fun session? You guys had good time today?
I had fun showing you the videos, and if you guys had good time, type in fun, good time, whatever it is. Woo hoo.
Let's go. Let's go. Let's go.
Okay. Awesome. I'm gonna go eat.
I'll back in twenty minutes. Get signed up, we'll get back with twenty minutes q and a. We'll have some fun.
Thanks you guys. See back here in twenty. Let's go.
Everybody's afraid the first time. Like, they just are.
Let me tell you what, it's gonna be scary. So you better have a reason why you're running. Running from the game you're in and running to the game that you see here.
I had a reason to run. There was this thing inside of me that was calling me. Being an entrepreneur is not for everyone.
99% of planet is not an entrepreneur. They are not. They never will be.
They do not have the emotional capacity to do it. They do not have the mental skill sets, commitment to do it. They they are much better off to align with an entrepreneur who is called to be an insane person and build something big, and that's okay.
That is no shame in that at all. But for those who feel that they are part of that 1% crazy, they're just fucking crazy enough to say, I'm gonna take on the responsibility of payroll of a million dollars a month.
I wanna take on responsibility of paying the checks to people who have children. I'm gonna be the one responsible at night who never gets to turn it off.
I'm the one on Saturday afternoon dealing with the stress of payrolls on Monday while my employees are out playing at the beach with their children just knowing the check's gonna show up. If you're gonna go down that path, you better be committed to something. And the commitment cannot be, I wanna make money.
Because here's the reality. Most entrepreneurs fail. Most business owners fail.
They fail to make more money than they would have made working for someone else. It's the only game ever built where somebody would trade in working forty hours a week for somebody else to make less money working a hundred hours a week for themselves.
Most entrepreneurs
fail, but you don't have to be the one that fails. Fails. If you choose something different, which is you've got to have a why.
You
Not some paint on the sky bullshit, little painting on the wall why. I'm talking about something inside of you, you cannot shut off. You try to, but you can't you can't shut it off because it's right here, and it's pulsing, and it's beating, and it's moving.
And if you don't move on it, the only choice you have is die or keep drinking, ignoring this thing inside of you.
If you're drawn here to click funnels, it's highly likely that you are one of the 1% crazies, and welcome home.
Crazy.
Wow. So my life is My life has changed in so many ways.
It's just, uh,
it's amazing to think. I was, um, global head of marketing for the largest foreign currency exchange company in the world, and I was in charge of 28 countries. I was flying internationally twice a month.
I was a corporate tax
expert.
Um, suit in the whole gamut. We were the top homebuyers in South Florida. We built a massive real estate business in the early two thousands.
I was meeting, like, 30,000 people a month to my website through these recipes, and I thought, well, might as well monetize this. And so I got certified as a personal trainer and started writing ebooks. I was picking up trash in Columbus, Ohio for $6.25
an hour. So I drove a trash truck during the day,
and then I sold insurance and investments at night. How weird is that? I was a a guy who did really well in school, studied hard.
I graduated three years, and I got the consulting job. That was, like, the fancy job that we're supposed to get. In 2006,
my mom said, Alex, you know, you guys are doing a lot in real estate.
Have you ever thought about diversifying, like, all your investments, all your works there? After I had my
son, I was a stay at home mom, and he gained 70 pounds during my pregnancy, so my stomach was, like, way out here. I was sixty five pounds overweight. I was, like, told had total food addiction,
all this stuff. And, you know, one Christmas, I was with my my family, and I was, like, going for, like, my sixth snickerdoodle cookie because that's, my grandma is famous, uh, for her snickerdoodle cookies.
And I remember Nick telling her, mom, if if something
was gonna happen to us in real estate that would hurt us,
it would be front page news. I had been selling ebooks on my website and doing okay, and then, um, I went through a divorce. But but then
I just started really drinking. I was going for, like, my sixth one, and she, like, reached out. She, like, smacked my hand.
She was like, Kalen, do you really think you need that cookie? And I was like, ugh. Mom of four as a school teacher and qualified for food stamps, and that's kind of a low blow.
After your whole life, you're told you need to go to college
so that you can have financial security. It's all the way. We were on food stamps.
We were
on Medicaid. I had made 25,000
as a father of four the year before, And then I got audited by the IRS in 2010. And I got the businesses. He got all the cash, and it had alimony or child support.
I just was very empty. I definitely felt the golden handcuffs. It was like a rock top moment.
Like, we have a house. I have children. I got everything I was supposed to.
I can't just be like, I wanna, like, make balloon animals. I feel like this is really it. I'm already a senior manager in this tax practice, but I'll quit.
That was terrifying.
In 2007, in South Florida, the market in the areas we had properties went down over 65%. In some cases, it went down 90%.
We ended up declaring bankruptcy. We were absolute losers.
I just couldn't make it work. I was really tired. And I was like,
k. My back is up against the wall.
And the very next day, I found Russell Brunson.
Yeah. Of course. If
you look at our evolutionary human tribe, when we go back ten thousand years and we say, there's the people who took care of other people. There's the people who communicated. There's the people who coordinated.
What's missing? The hunters. And when you look at the entrepreneur, the entrepreneur is an evolutionary hunter.
You look at all of our sensitivities and all the things that make us weak in today's society and strong, and it's all hunter characteristics. We're highly sensitive, driven to move forward, driven for momentum, totally open to vulnerability and exposure.
Like, we do things that the normal human being would never do. The the average person's biggest fear is public speaking. They fear public speaking more than death.
Like, entrepreneurs will do anything to get to their destination. We are driven
to change the world, to create new, to make things happen. Every great person in history knew they were different. They knew they were different from the people around them.
They knew that they weren't the same as everybody else. How many of you knew and know now you're different, not from the people in this room, but from the crowd out there?
How many? Alright. We're doing good so far.
The second awakening of the entrepreneurial type is called innate motivation. It's that thing that happens where the flip switch is on and you can't turn it off.
How many people in this room can turn it off? Can you? There's only usually one.
So how many of you can't turn it off and don't know why anyone would want to? Alright.
Now the third one is big. The third one is the call of contribution. It's that thing in our head, that crazy voice that says, you're meant to do more.
You're meant to be more. You're meant to leave more behind. Give more here.
How many of you are hearing the call of contribution? Yeah.
Because see, entrepreneurial personality types were put on this planet for one reason, to change the world.
I've known Russell since 2013. I was having having a hard time getting traction on anything. And in June 2017, I called Russell and asked for help.
He gave me some suggestions. And from the month I talked to Russell to a year later, we were doing over $1,000,000 in recurring, and now we're at over 2. That's where the business we currently have came from.
It is a software product, but it is a community. It is an entire organization and it's a structure where if you as an entrepreneur have something you want to sell and an effect you can create in the world, there's nothing out there like the entire community and everything else that comes with it.
Hey. My name is Russell Brunson. I wanna welcome you to the ClickFunnels two comma club.
Now what is the two comma club? How can you become a member? And how can you win these amazing trophies on your wall?
Well, before I explain exactly what the two comma club is and how you can become a member, I wanna tell you a really quick story that happened to me a little over because I was growing up, I used to to to love to watch the award shows. Right? Um, we watched the Olympics.
You see the athletes run or swim or wrestle, whatever their their sport is. In the end, they get they get medals. They get gold medals, silver medals, things like that.
All the industries, there's there's an award show, um, except for entrepreneurship. There's no award for being an entrepreneur.
That's good, man.
I remember Russell reaching out saying, Dave, how many people do we have who've made over $1,000,000 with a sales funnel? Thinking at the time it would be, you know, three or four. And I the actual number, I forget the actual number, was over 25 or 30 people.
And Russell's like, oh my gosh. We have had over 25 or 30 people made over $1,000,000 using our software.
It's just, you know, we need to actually create an award or something for that. And so what we created that time is what we refer to as the two Comma Club. So there's two commas and a million dollars, and that was the significance behind it.
What if we turn this into the Oscars or the Emmys of entrepreneurship?
And that's really where the two com club began. We wanted to create something where we can reward entrepreneurs for all of the the work, the effort, the the the blood, sweat, tears that go that goes in every single day to create amazing businesses.
A lot of times, they don't get credit for us. Kind of, you know, you see the business, you see the the output, but a lot times, the entrepreneur doesn't get recognized. And so we wanna create something that recognizes the entrepreneur.
Where once a year, they could gather together among their peers and get on stage and be able to get something that shows, yes. I accomplished my goal. And if you look at most of our Two Comma Club success stories, well, probably all of the Two Comma Club success stories, they're drastically creating value in their industry.
They're changing people's lives. They are helping people get in shape. They're helping people with their personal lives.
They're helping people with their businesses. They're helping people with real estate. They're doing all kinds of things that are really high, high value offerings,
and that's, I think, the big difference I see. We
earned it on the day of our fifteen year wedding anniversary. So it's huge crossing the stage and, like, it wasn't I remember, like, getting off the stage and, like, burying my face in Nathan's neck and just, like, bawling because it was, like, all these years and here we are. Like, I can't believe we did it.
Like, a million dollars. It's
it was soap and lotion. Like, woah.
Try not to get choked up about it, but it was pretty real for me to see sorry. Shoot.
To see people's lives. And then I was like, oh my gosh. And that was my big moment.
I was like, I get it. Okay.
So you've been doing all of these things for our family, and we've been sacrificing at home. But then I also see too the lives that are being touched and changed.
Alright. Let's see. I
never thought I'd get this. I didn't expect to get this so soon.
Two Comma Club. Two Comma Club, baby. She did it.
She did it.
This is what it looks like. Oh my gosh. Holy cow.
Woah.
Wow.
Yay.
There we go. Probably there, I think. We've got our two copper Club award.
Yay.
I made it into the two Comma Club. I just got the email.
Here we go. Number two.
We got another one. This is for all of us. For
those of you who have not yet gotten one of these, I promise you, you're going to get one of these soon. It's coming. After
we give away so many two Comic Club awards, I'm like, what's the next what's the next four minute mile? So we said, okay. Let's make an award called the Two Comma Club x award, which means they made at least $10,000,000 in the funnel.
In year one, we had 17 people that won that. The next year, we had, like, 40 people that won that. And right now, we're building the Two Comma Club c award because we got a whole handful of people that are almost to a 100,000,000 inside of the funnel.
It remind me of the story of Roger Bannister who And here we go. He was the first person to break the the four minute mile. Like, nobody believed it was possible.
Then one day, he went and broke the four minute mile. As soon as he he did it, it was possible, and everybody else is like, oh, it's possible. Tons of people now have broken a four minute mile since then.
So I told people that story. I said, this Too Called a Cup award is to show you guys what's possible. Right now, there's 73 of your peers.
People sitting right next to you in the audience who made a million dollars and decided to fund the last twelve months. They're gonna come up on stage, they're gonna get this award. And I want you guys to look at this and see this award and realize, like, that's my goal.
That's my four minute mile. These guys all did it. I can do it now too.
You
know, we move into a house where we have space. I have a garage that I can park my car in. I'd never had that in my life.
I have money in the bank account. I have clients that I serve, and that have become my best friends because we spent so much time going through and getting to know one another on an intimate level so that we can create the stories to connect with their audiences. And there's no way to to communicate how grateful I am for what I've got.
ClickFunnels is entrepreneurial school. It teaches you the necessities of going out and killing it in business. I've discovered knowledge and teachings that have brought me from being a failing artist to having made a $125,000
in the last eight months purely selling my own art. I'm right at almost a million dollars just on the website by itself. Once you get in there, I mean, you can't be, like, cranking things out.
It's just amazing that you can go in and start a business from scratch. And in a couple of hours, have, like, a a a workable
system and site that could sell something. I thought that breakthrough was gonna be getting a big check from the label or getting some big placement working with a record label. And what it ended up being was learning about this whole world of entrepreneurship.
That's when I started getting into ClickFunnels, and, you know, we've been able to build this studio. We've got a business that not only am I making a great living from, but we've got a whole team of people actually all over the world that are making a living doing this. The world needs more art.
The world needs to hear unique
voices that everybody has to offer.
Because you did that, my life's changed. Because my life's changed, look at how many thousands and millions of other people's lives have been changed because of that.
Last night, I got a Voxer from Brandon and Kaelin, and it makes me smile because, uh, three years ago, I got a video for them on on the phone. Hey, guys.
My name is Brandon. And I'm Kaelin. I have to be pro fitness athlete.
And, uh, we just It was a video right after they had left, uh, the network marketing company they were. They're completely broke, and they said, Russell, wanna be part of your coaching program, but we're broke. They said, we're gonna be your number one success story.
We don't have, you know, the $15,000 or whatever to invest, but we did spend 1,000, and you just overdeliver for us. So we're we're grateful for that.
Brandon's killing me now because he's not gonna play this, it brought tears to my eyes listening to this. And I just wanna share with you guys. It's about a minute long.
And this is this is the end side of that result. Right now, somebody's going through the fear of it, and I understand that sometimes it's hard to see what's happening on the other side, but I wanna share a glimpse of what it looks like on the other side. Russell Benson.
I'm having a moment, dude. So We are having a serious moment. I just got our our dream phone under contract.
And Just now. Like, today.
And we're just, like, having a moment. Like, what the heck is going on?
And then I was like, holy crap. We sent Russell a video, like, what, two years ago?
Three no. Three years ago. Telling him we were like, Russell, we're gonna be, like, to face the click photos because we have no idea.
Like, big success story. Like, we had no idea what we were saying, but, like, we meant it. And, like, I was, like, telling Caitlin, I'm like, that feel like I'm in a dream.
So, like But I know. Like, awesome. We just wanted to thank you.
Love you, man. Hashtag doing Russell says Oh, dad. Do you know?
Like, just do it, guys. Yeah. She's watching you.
I understand where you're at. You've chosen to go out from the world. Most people sit at home and they watch TV and they do as little as possible.
You've chosen to step out into the world and try to change it. And that's different. It's not you.
It's not normal. People don't do that, but you've done it. I see you.
I see you.
Our goal is to try to free all entrepreneurs so they can get back to changing the world because it's not gonna be governments. It's not gonna be school systems. It's gonna be entrepreneurs like us.
We're passionate about our ideas, our beliefs, our our plans. We'll go out there and be able to actually get those in the hands of the people who we need to serve.
Brian Page, B and B Formulas. Brian Reese.
Jack Gibson with Capital Logic.
Jari Barbosa and Flaviosaurus.
Candy Crates, the stake in mine. Joaquin and Richard, ecommerce.io. Hailey back to the stage.
Rich and Natasha Hazlett. Let's stop going for it. Edward Kang, this is number two in your What's up my friends?
Welcome back.
How are you all feeling? Thank you for letting me eat. I really appreciate it.
Anyway, you guys are awesome. I hope you enjoyed the little video as well while we're hanging out and stuff, and thank you so much for you guys who jumped in.
Something of that session must have been really good because a of you guys are like, alright, fine Russell, I'm in, which is good. Again, like I told you guys to begin the session like my moral obligation I feel like is to make sure you guys are equipped this stuff, so you've got it. Because the future is changing and if you're not ready, yeah.
Scary. Scary times. It's the best of times and the worst times.
It's the best of times if you're prepared, so let's get prepared and master this stuff. Okay. I'm back here with McCall.
McCall, how are feeling today? I'm great. How are you doing?
Doing awesome. Just so fun. We got a whole bunch of questions, whole bunch of things, and we're gonna dive into.
Anything we need to say before? I can't remember.
No. But we have such a fun q and a today.
We're gonna go very creative questions today. Today. I'm so excited.
Today, we're gonna do things a little bit differently. I wanna go through questions about the program.
A lot of time or a lot of people had questions specifically about the program, about their businesses.
We might whiteboard some stuff, questions about things that you taught. I think it's gonna be great. As always, my friends, please drop your questions, uh, if you have them in the chat.
Our team on the back end when I say our team, I mean, me, I'm looking through the questions.
Every single one of them. Me and AI. Me and AI.
YouTube staff. Me and Claude.
So, yeah, keep dropping your questions in the chat. Because if we don't answer them today, then hopefully we'll get to them tomorrow.
And just so you know, the plan is that Todd is gonna answer all of the geeky technical questions.
Long as his flight makes it. He's been killed in San Francisco, he's flying back tonight. So Incredible.
And all of the how do you make money questions,
we're gonna ask the man, the myth, the legend, the expert of this. So the first three people ask a really good question. Probably the best question you could ask.
One said, I wanna pay PayPal. I wanna pay Bankwire. I wanna send you Bitcoin.
These are all great questions. I love these are the best of all the questions. How do I give you money?
I think two things. If you go aiseekerschallenge.com/join, I think there's a chat widget.
If you need special payment or, like, whatever stuff, like our team can I don't know? I don't know how to do it, but they can figure it out.
So just message them back, hey, I wanna send you a wire, we're doing whatever or whatever, just let them know, and if not, there should be an email address, but yeah, head of our team, they can figure out custom stuff, and we need that kind of stuff. So, yeah, I don't know how to do that, but they can do that all for you.
So just hit them up. They're amazing. And, uh, yeah.
I love it. Okay. So the very first question that I want to ask pay with a cow?
Yes. Send me a cow. I'm in.
How many cows, though, really, is this worth? Start
to a cow Bitcoin ratio.
Yeah. The exchange rate there is pretty crazy. Uh, okay.
So the first thing that I actually wanna start with is I know that you're really excited about everything that is going to be released. There's a lot of different apps that you guys are releasing. Can you walk us through the first question is, what's your favorite part of Marketing Secrets AI right now?
Do you have a specific tool that you're most excited for them to use? And then I'll ask the second part of the question, which is about future apps. Yeah.
I would start with the
first thing that outside the the VSLs I started doing, right? The first thing I started doing was email, partially because we had a couple people that worked for me full time, write emails, and our budget like per year, it's like $250,000 was we're paying salaries for people write emails, and I was just like, oh, the right email, like this is not that hard of a job, they're really they're really good.
And so it's like, how do I and so for me it's like, and I I said earlier like, the majority of our money still comes from emails. You know, two decades in this game, majority of our money still comes from emails. So it's like, it seems like it's the most simple app because it is, it's not that complicated, but you guys saw how good that email was?
Like, is gold. Right? It's like, like for me, it's like that's like just the start.
Like all you guys have some kind of if you have a list, like go send them an email. If you've got if you've got like been sitting around, and you and you haven't emailed your customers or in in a long time, go write a soap opera sequence, and send them some emails this week, and it'll change every day. It's the fastest way to make money.
Whenever I get hired by a consultant in the business, my first question is like, how big is your list? And they're like, oh, it's this big, I'm like, how many when was the last time you emailed? And most people are like, haven't emailed in three months.
It's like, that's where all the money comes from in the business, is that. So it's like, so I'm really excited about that, because that's the first thing I replaced for myself.
Okay? Because I did that, replaced it, and I was like, can now do emails that sound like me, that feel like me, that did that email read that sound like it was AI? No.
Were the subject lines good? They were insane. Did it feel like so that was what I first replaced, and it took as huge like it like saved me a ton of money, and I can do it very fast and very quick.
Because like that one alone is like, what obviously I'm most I'm really excited for, and then the other ones like video sales letter, webinar, those will take a lot longer to to build, because there's so many more elements and things like that, but that's what was the question again? What was the have a follow-up question actually because of with email.
Walk me through how many emails
how many emails are you sending?
How many emails are you sending at your level? And, like, even when you started out, how many emails do you suggest that people how how many should we be sending? An email a day keeps the bank collectors away, I've heard, or something like that.
So it's funny because I first got started, was like, don't wanna annoy people with my emails, so I'm gonna be really careful. And so I remember my first job, I like, I'm sending one email a month. And so I had this little list about a couple thousand people, and I would spend all my thinking about it, figuring out that right, like the perfect email, I send it out.
And I met this guy, and he sends out he was sending out his name Matt Fury, and he's saying, I sent out two emails a day, two emails a day, and I was like, what? I was like, people are not gonna wanna hear from you twice.
Two emails a day seems insane. Was like, I'm doing once a month. So I was like, okay.
I'm gonna go I'm gonna go from once a month to twice a month. That's like my big jump, and I'm gonna just stretch myself here twice a month.
I doubled my emails. I doubled my emails, and I more than doubled my income. I was like, well, that's interesting.
And then I went back to Matt Fury again, him and John, these three or four guys, they're doing this two email a day strategy. And I was like, I do I'm I'm gonna try I'm up to twice a month out, and they're like, you're an amateur. And then Those are rookie numbers, Preston.
Yeah. So I was like, okay, I'm gonna I'm gonna gonna go to once a week. So I went to once a week, so I doubled it again, and then I more than doubled my income again.
I was like, And so I kept pushing and pushing it, and now I'm in the spot, if you're on my list, you know this, you get at least an email a day. Like, there's not a day I don't miss an email.
I get it's just stupid. It's like, why would you do that? Like, you have 50,000 social feeds coming through, like, people see a lot of emails.
They see a lot like like, it's in fact, John Owens, my one friend who was doing two a day, he last time I talked to him, he was doing nine emails a day, which is crazy. Wow. But I was like, nine emails a day, but he's in like the how to pick up chicks market.
And he told me, he's like most of time the men on my list are there for entertainment. He's a sign building, he's one of best ever. He's like, they're there because they want the entertainment, I'm telling funny stories, but he's like, there's gonna be a moment where that girl's gonna break their heart, or something's gonna happen, and they are gonna want to get my coaching advice, I and gotta make sure that I'm the email that's top of their inbox.
Because email inbox is like Instagram feeds, like they just they're scrolling, like you send email at noon, like if I open my email right now, and I've got all sorts of insane filters on this thing, right? Even with that, like I had an email 116116115115104.
It's like, if you send me an email an hour ago, I got probably six swipes before I can even see that. So think about like your emails like it's like a newsfeed, like people are like they're just dropping down and disappearing, like and so and if your emails are fun, like the daily Seinfeld emails, they were structuring, people look for those.
It's like entertainment, like they'll watch TV every single day. Right? They'll scroll Instagram every single day, watch YouTube's every day, they'll read your emails every day.
So I would say minimum once a day. Minimum. Is that in any business you're in?
So like that would be the the cadence, but a lot of people didn't before because it's it was expensive to hire people, or was a pain to write them. Well, now it's like, you sit down, you saw I'd wrote that one email in what, three minutes, five minutes?
Yeah. You have a creative director, you could write the whole weeks out, boom boom boom boom boom, you're fifteen, twenty minutes in, you got emails for the week, and then you can go Dang. Take a day off.
So that'd be my recommendation for literally everybody. And then, this might I know one of the questions you had, so this might help, but Great. It might, you know, maybe I'm jumping ahead of time, but a lot of you guys are like, well, I don't have an email list.
Mhmm. K. This is this is like, I wanna teach you.
I I have a friend, he's one my trainers, and this is back pre ClickFunnels, so he's in my training stuff, and he knew I was doing this marketing things before I wrote any books, he's like, how would you use your marketing for my business? You know, he's got a little studio at the time, and I was like, well, you honestly, he's like, would you build me a funnel?
I'm like, I don't think you even need that right now. Like, I'm like, to fill up I mean, what percent capacity? He's like, I'm at 60 capacity.
I'm making you 40% I was like, do you have any like I said, do have a list? He's like, no.
I'm like, do you have a list of people who are clients at one time that are no longer clients now? He's like, yeah, I'm many? He's like, don't know.
I'm like, can this weekend go and find like, go through your old filing cabinets, find all the people who are one timer client, or they came in for consultation, and they're not currently a client. So he did that, came back on Monday for my next training session. He's like 312, whatever.
You have these people. I'm like, alright. I'm gonna show you a magic trick.
Like, I'm gonna blow your mind. By the way, if you're a consultant, you can do this to people, and you'll blow their minds. So I took these 312 I opened up, you know, it's pre ClickFunnels, but whatever the odd responder was, put them in there, and now it is, I put in ClickFunnels, and I wrote a couple of little simple emails.
The first one was like, hey, I think it's I I tried to get him to send this, he wouldn't send this one, but I the subject line I had for my Seinfeld emails, are you fat again question mark? And they'd be like, hey, I know one time you we used to train together, or you came in for consultation, and you were trying to get in shape.
I'm just curious, are you fat again? If so, it's like a free consult. Anyway, he didn't run that one.
Ended Oh my gosh. But like, anyway, he ended up sending two or three emails out to this list of like 312 people, and it completely filled his gym to capacity and beyond, and he's like, I'm done. I don't need to market it ever ever again.
It's like, everyone has a list. If you've been doing this game, log in to your email, who have you sent emails to personally in the last five years? Pull those out, that's your list.
If you got social media, you got a thousand followers, that's a thousand people, get their emails, like like, we all have a list. It's just understanding like that would that's what it actually is. It's the assets.
It's this it's this magical thing, any business you can walk into. I can walk in any business on the street, pull that magic trick and double their business, like Dang. Even though they don't know what email is.
So, yeah, it's the most simple of the apps, but honestly, it's the one that'll make you the most money, and AI is all about our way. We the way we do AI, it's about how you actually make money with it. So there's a magic trick for y'all.
Okay. You had and maybe you just said this. Holy crap.
But I know you have a number. It's like
dollars per email sent something like, at one point, I mean, you shared that. Yeah. I had one of my first mentors who was teaching email stuff back in the day, he said he said, you should average $1 per month for every email on your email list.
So Like every person on your email list? Yeah. So if you got a 100 people on your email list, you should be able average at least a $100 a month.
If a thousand people on your email list, at least a thousand dollars a month. 10,000 is $10,000 a month, and that was always back in days like, as soon as you get 10,000 people on your email list, that's $10 a month, which is a 100, you know, 6 figures a year, and that was like the number everyone was like striving towards.
What I found was a couple things. Number one, that number is actually really low.
The better relationship you have with the list, the more money you're gonna make from it. And if you have like a again, my friend with the GM, 300 person list, you can build a really strong relationship with 300 you're gonna make a lot more than a dollar per name per list. Right?
So that number's fluid. It's just kind of a goal of like, okay, if I know that the money is in is in building my email list, how big can I build that email list? And then how often I communicate?
How can I build a relationship? And these soap opera sequences, the Seinfeld emails, build this relationship where they keep opening, keep reading, they're they're engaged in you and your story, all those things.
So it doesn't matter what business you're in, it's the most simple and most profitable thing you could plug in literally overnight. So are you selling something in every single one of those emails? Are they mainly story based?
Like, are they following just the Seinfeld? Good question. So the Seinfeld emails always sell.
Like, if you look at Ben Settles who taught me this initially, it's like gospel for him. He's like, every email, tell a story, and then transition to how that ties back to whatever you're selling. Mhmm.
And it could be like, go watch my webinar. Go read my book, go like, whatever you're selling, or call my call my office for consults, or, you know, whatever it is, it's they always do it. With this with a soap opera sequence, usually I have five or six emails, or whatever that might be, maybe 10 emails.
That sequence, I'm trying to sell something, but I'm not selling every email. Mhmm. I'm usually building up to something, so I'm telling a story, gets some anticipations, growing the excitement, and usually, you know, two thirds of way through is I'll release the offer, and then we'll talk about it, and Mhmm.
But those usually there's a longer sequence, and so I I'll extend that before I sell something. So how important when it's when it comes to making money per email, how important is the quality and like format of the email that you're sending? Have you found that like when you weren't using these frameworks that you're doing, that it like wasn't working, but when you added like the actual proprietary information that it was working better?
Yeah. I was doing emails the way that I saw the people do it, which is like you look at most businesses, you know, corporate business, especially it's like they're they're like these blocky things and it's just like it feels very not real. And I remember my first email autoresponder I had, they had like HTML email or text, and so I started using HTML, they got fancy and graphics and you know, borders and flower, like all this And stuff.
Then the people I started following who haven't made a lot of money, they looked like they looked like they were sending email to a friend. There was no images, there's no maybe basic images with no text, it looked very much like I was just sending an email to my friend.
So that's why I started modeling that, and that's the magic. Like, if you notice all my emails, they don't like again, this is all built into the swipe file, like the subject the way I trained it to subject lines, like when I write my friend an email, I don't capitalize the first letter of the email ever.
Mhmm. And so if you notice most emails I send out, the first letter is not capitalized. And you notice this, you'll probably notice with the emails, you're like, how come the first letter is not capitalized normally?
It's like because I found that more people open it if it feels like it's coming from a friend, and when you capitalize the first letter, the subject I email, like, don't do that when you're messaging me, you just type it, like, you know, so like those little things like that that I've learned over time that we've weaved into the software to make it so it gets the highest open rates, you know, the way we structure the emails, all those kind of things are all built into it.
Dang. Okay. So these are tiny tweaks.
Like, something that I just wanna point out,
it's fascinating how many things are in your brain that, like I've been playing this game a long time.
I've known you a long time, and I haven't even thought before to, like, ask you about these things. You know what I mean? So, like, if I was if I was to come to you and say, you know, my emails are struggling, what would you do?
It's fascinating how many little tiny things are optimized inside of this because you've been able to capture your brain inside of Yeah. The Marketing Secrets AI. Like, it's so cool.
I think it's because, like, if I sat down and did a three day event on email, I could do that. But in my books, I can write, you know, maybe a dozen pages on emails, and I can give you like, here's the highlights of the most important things, but there's there's all this depth that we know from two decades of testing that I can't put in a book, I can't most of you guys aren't considered there for three event to be talking about the fact that if the the text of your subject line is the same as the text of the CTA inside the email, it'll increase conversion rates typically by three or four x, like like, that's amazing, but I can't where am gonna put that?
Chap chapter 27, you know, but but we're weaving that all in that. All these little nuances are in there, and so, yeah, I can I can give so much more context is built in the software, and you guys don't even know what's happening, but it's just happening in like, just happens to show up the right way?
And as I'm learning new things like, again, once again, built software for me, so as I'm learning new things, I'm weaving these elements into the software for me, and you happen to be the byproduct like, wow, Russell figured out this thing, and now mine magically does it too. So will it be able to retain all of, like, the Russell
amazing tweaks and magic while adding in, like, their attractive character and their voice? So it'll sound like them, but use your Yeah. Amazingness?
Yep. Use my swipe files, here's the structure, like, again, I think about this with
like, I was to build a house. Right? Like, the structure is like the frame of the house, like, here's the structure of the perfect house.
And then with the attractive character voices is coming in, like, I'm painting the walls, I'm putting up my, you know, my my posters and my pictures, then I'm gonna think, it's all the aesthetics to make it yours, make it your own. Mhmm. But the structure is it's principle based, it's proven, it's stuff that we've tested for two decades, and so those things you don't want to change, but you wanna put your art on top of the proven structure.
So that's how this kind of works is is my swipe files build out the flawless proven structure, your track hair voice comes on top of it, and then again, the the creative director is asking the questions like weave in, This one's gonna be blue. This one's gonna be green. This one's gonna have a couch to to make it all just flawless.
K. So I wanna move off of email. I mean, eventually, but this is so cool.
My next question is, would you suggest that anybody use this one too many email app if they don't have like a product yet, or they're between products?
Like, is this something that they can use if they're just starting out? Would you suggest that they, you know, build a list and send emails at that point? Yeah.
A 100%. Like,
one of the problems we'll have is they'll spend a year building something and then they're like, alright, just tell the world about it. It's like Like building a product? Yeah.
And like no one knows, there's no one to talk about. Right? And so what we do is we build a like a pre launch list, like, right now we're working on this cool thing, and you'll notice like for me, when something's coming up, like as we got closer and closer to this event, I started talking more about AI, we started doing AI videos and things like that, we started building excitement around what we're talking about, and getting people go join this list, right?
When we launched this challenge technically two weeks ago, for and two weeks I've been talking about like, there's a challenge coming, we're talking about AI, should go sign up for this challenge, and like people start coming, and so if you know you're gonna be launching something in a month now, two months, six months, whenever it's gonna be happening, like number one is like go go put up a landing page, get someone's email address, and start sending emails to your existing audience to get them to go register for the city.
Start doing social media, again, all the social media apps are coming next. Like, do like, do reels talking about getting people to go back to the thing, and just keep plugging things in and start building that following, because it's so much better to like, when you're releasing the thing you're selling, if you've got us if you've got an audience ahead of time, a starving audience.
Right? And so if you create the starving audience ahead of time, you do excitement, then when things comes, it's just really easy to sell versus like, okay, got a thing to sell now, but
We go find people to sell it to. That's a harder way always. Okay.
So here's some of the things that I'm hearing from you. Correct me if I'm wrong, but here's some of the things that I'm hearing from you. So first, with the one of many emails software, I think the first thing that is my favorite thing is that you're getting higher quality within the marketing secrets AI platform than you will ever even realize.
Right? The thing that comes to mind is if somebody thinks for themselves, like, I'm actually a pretty good copywriter. Like, people really like my emails.
Like, I don't know if I should use something that, you know, is AI based or whatever. Uh, the cool thing is it's so optimized the way that you've built it, that they're able to retain their copywriter Their magic.
Magic while being able to optimize your stuff. So that's a really cool thing. But a couple other things that I'm hearing is, uh, if somebody doesn't have a business yet, would you suggest that they start with the OneTimmini email app inside there and, like, start to put stories in there to grow a list?
Is there somewhere else that you would have them start?
I mean, the answer I mean, depends on situations. There's different situations.
Right? I say as of right now, it's probably a good place to start, probably going in and just like making a VSL, starting to like learn how to tell your story, pull the stories out. I think I think step one, still be like, start putting in your attractive character voice.
Because that's the biggest thing to start refining now, the and more you do that, the better your voice gets, like that'd kind of the first thing as you're building some stuff out. I'd say, you know, after your attracted character voice is in there, when the social apps are coming out, I think it'd be really good to also like, okay, let's start doing reels every single day, and like getting your message out there, you're putting things out to start building an email list, and start bringing more and more people back, you know what I mean?
So it just kinda depends on where in the journey you're at exactly. If you've already got email list, yes, start emailing them tonight. Like don't wait anymore, like like an email a day, minimum one a day, and people are but if I send one a day, people are gonna unsubscribe, like good.
Those are people you don't want listening to your they'll get off your list very, very quickly, they'll be annoyed, they'll leave, and then the rest of the people who like, who wanna hear from you, and those are the people that are gonna buy yourself anyway, so yeah. Like we're gonna go back, yesterday I you guys asked me if I would do this, is go and create some guides that are very much like like, depending on where you are today, here's the here's the apps in the order I'd be focusing on them.
So obviously, I haven't had a chance to do that since yesterday, but those will be coming out really soon. Hopefully next week, we'll put those out as well, so you can be like, I'm the very brand new beginner. Here's the order of apps.
Oh, I've got this happening. Cool. Start here, and they just kind of put it place you in the right direction.
The last cool thing about the emails, and then I want you to tell us where would we go to sign up for this amazing platform. It's not on the screen or anything, but But if it was wait. How do I get it's oh, yeah.
So so to ask me a thing, then I'll tell people to go to a ssecretchallenge.com/join.
Yes. But only after I ask this question. So a couple days ago, um, we were talking about stories to add to attractive character, and people were like, oh, man.
Like, I don't know which stories are relevant. Like, which one should I upload? What it sounds like from the Seinfeld email sequence is, like, the more even random stories you add to attractive character, the better your Seinfeld sequence will be because you take random stories and, like, tie them back to your offers anyway.
So if something random happened to you during your day, go and add it to your attractive character immediately. Right? I think such a cool, uh, habit even to get into this week, uh, for everybody that's here is, like, if something happened today at the end of your day, it should become part of a daily practice.
It seems like to go and just download your daily, like, stream of consciousness into your attractive character, because it'll only give you more and more content for stuff that you can add into your Can I tell you the practical application and how I found my voice? It's it's 100%.
So when podcasting first happened, thought I a fad, so I didn't do it. Moron.
About ten years later, was like, alright, I'm gonna start a podcast. And I actually started at the worst possible time. I just lost my business, it just fired a 100 people.
It went from a huge office, a small on paper it was the it was the lowest of my business career, like the worst possible time and I was like, I remember one day I had like this impression, it was like, you should start like talking, like you should start your podcast. And I was like, what? I don't wanna talk about don't like, when I'm successful then I will start a podcast and brag about it.
But the impression for me was very much like, it's time. And I'm someone who tries to follow the impressions when they hit me, and so I was like, oh, man. And so it was crazy that I had a four minute drive from my home to my new mini office who we downsized after we fired everyone to his little tiny office.
It was a four minute drive, and so I started this podcast. Some of you guys some OGs of and reminisce, it's called the marketing in your car podcast, because I was marketing in my car, I did it on my phone, and I click record, and I would drive four minutes, all back roads, it wasn't gonna kill anybody, don't worry, like, yeah.
Everyone's like, don't do it. Anyway, there wasn't one episode where I almost hit a squirrel, and I kept the I'm like, god, there's a squirrel a bit. For the most part, it's just me.
And so I would just I would drive four minutes in my office, and I would just practice telling stories, like, hey, yesterday's happened blah blah blah. Hey, tomorrow. Hey, this is we're working on today, da da da, and I would just talk, I was just documenting, as Gary Vaynerchuk saying, he said, document your journey.
That's literally, didn't know what time that's what I was doing. I think I ended up doing about 450 episodes of the Marketing Your Car podcast, and and again, it's four minutes every day, but it was getting me to like, tell these stories, and I didn't realize this at the time till later, some of guys know Steven Larson, Steve came into my world and he he was my lead funnel builder for two years, he sat right next to me every day, he's like, wanna get inside your brain, wanna learn everything you know.
So he started this my podcast, Marketing Your Car from day number one. He listened to all 450 episodes in like two nights or something, and he came back next day.
He like, dude, I learned something really cool. I'm like, what's that? He's like, the first 40 or 50 episodes, you were not very good.
I was like, thanks man. He's like, but then this weird thing happened about 45, 50, he's like, you started getting this groove and your storytelling got better, it was more interesting, and like, he's like, you found your voice and it was amazing. And also had this epiphany, was just like, oh my gosh.
Like if I didn't do the first 50 episodes, I never would have found my voice. And I still I would say now, you know, that was a decade ago, ten years later like, I still feel like I'm finding my voice, but a lot of you guys are waiting to start capturing your stories until you've found your voice.
And you find your voice through the telling of the stories. So if you said like, I'm pretending I got the mark in your car, I'm gonna go talk to chief of staff and go grow a story, every time I grow a four minute story about something, this can help you to get these messages out and you get better telling your story, refine your storytelling, and like it's just that process.
It'll be therapeutic, number one, but it'll also help you to find your voice. And so, yeah, I think, I understand, make that part of daily thing. I'm gonna tell a story today, best I can, and what happens is in thirty days, a year from now, like, will be so good, and all the stories will be captured in here, You have it to be able to use them again.
A question that somebody just had in a chat is, does it take up tokens and credit this might be a question for Todd, but does it take up tokens and credits to add stuff into your attractive character?
I don't know. Cool. Let's ask Todd tomorrow.
I'm gonna put up a list. Get away. I don't even know.
Yay. Okay. Amazing.
So human, I I think it's called past. Favorite human who asked that.
We're gonna get to it tomorrow with John with Todd. I can't wait. Okay.
The next question that I have is for the specific platform. I want you to talk to me about who did you build this specifically for? Like, who did you have in mind?
I know that you're using it, obviously, for your own business, but who did you build it for? Like, why why did you build this? Once again, selfish, I built for myself.
Number one.
Number two, again, just because the way things are moving in this world, I was just like, man, I think I got to build these things out for myself.
So worst case scenario, if it's just me, I could run my entire business. Again, that's not my goal. I've got amazing people.
I don't want to leave them, but I also think about each of the individual people. I was like, if each person on my team can become 10 or a 100 times more effective, like that gives them so much more value. Number one to me, but also number two to the marketplace.
There's something Todd said when, uh, in January this year when put the whole development team out, he's like he's like, we're all gonna we're forcing them to use AI. He's like, one or two things will happen. Number one, you'll become so valuable that it will never leave you.
Number two, if we do have to part ways, you're gonna go into the marketplace with so many more skills that you could plug into any other business because you're one the few that know how to do this. And to me, was the same way, I have this team that I love, and I was like, want to make them a 100 times more effective, but if ever point in time where like, whenever I I can't employ them, or maybe I wanna retire, maybe I'm tired, or whatever, now they they have the skill set where they can go into any marketplace, any company, any business of their own, and they they're a 100 times more efficient.
Like I want my team to be the most efficient effective team on the planet. So secondary was building for them, and then third off was for you guys. Okay?
I kind of started today talking about that, and it's just like the people who have learned these things and implemented them, like they all are are safe. Like when the economy goes crazy, everything like they're fine. They they got the skill sets, they know how to do things, and they're they're gonna be fine.
Right? And I do think the economy is is headed towards some chaos. We don't know what's gonna happen, like with all these things, I don't know what's gonna happen, But with the job markets of chaos is gonna happen, the people will be protected are the people who know how to do this on their own.
Like that's it. And so I was like, if I can build for me selfishly, and for my team selfishly, and then give it to you guys selfishly, you'll be fine. Okay?
Like, you'll be fine when chaos happens and everyone like, every job in the country's gone, everything disappear, like, you'll know how to generate revenue because you have the skill sets and the tools to be able to actually do it. And so for me, it's just like, man, if I can equip all of you guys, then like whenever the chaos hits and the crap hits the fan, or whatever whatever we're going towards, you guys will be okay.
And again, I feel a lot of stewardship over this community. I told you guys on day two, like I feel like business is a is a calling from God, I feel like I've been called to to serve you guys, and so I feel stewardship of like, if I can prepare you guys for the storm that's coming,
that's that's part of my calling. And so those are the that's who I built it for. I love that.
Okay. I would love to go through I know you guys covered this a little bit with VIP today, but I would love to go through with specific businesses and specific people that you've seen, uh, tools that are inside the platform.
This is kind of a weird question, but I would love for you to say, like, okay. This type of business, I think this tool would be really specifically valuable for them.
For example, it's like, if if somebody is a life coach, right, you're like, listen. I know that they're all valuable for everybody. I totally know that.
Use them all. Yes. Use them all.
But All the frameworks are flawless. Yeah. But it's like if there's if there's like a coach, you're like, this I think would be the most valuable for you, knowing that all of them are valuable, of course.
If there's an agency, like, here's how I see this use case. If there's, you know, somebody who has a physical product, can you walk through a couple of things with me? First off, the way we've got to do our call to action.
Oh my gosh. Virus.
Oh if you haven't signed up yet, now is the time. Go to aisecretchallenge.com/join. You have my permission to open up another browser window and go sign up.
Therefore, can get access to all the insanity and the bonuses and all the cool things, because it's gonna be amazing. There we go. We did our job.
Amazing. Alright. Um, okay.
Again, this is a suite of tools that's continuing to grow, and so the question is, those who are part of VIP, we had Bill Allen, who runs owns his own farm, real estate coach, real estate investor, a bunch of other things, and talking about like how could these principles work if you're not in the traditional, like, like, to be a coach business.
Right? I think a lot of you guys are seeing like, if you're coaching somebody, here's a really good way to like, make software out of your frameworks, and do other things, but if you're a traditional business, like, does this stuff work for me? And again, VIP was all about that, but to come back to this, of hopefully frame this for all you guys, it's going in the software and looking at like these different tools.
Each tool is created for very specific reasons. So if I was a chiropractor, dentist, or like a local business, right, mentioned we earlier, but first thing I would do is I would say, oh my gosh, Russell has told me today I have the most valuable asset in the world, I have an email list.
I would go back to all my old clients, or people I had lunch with, or people who were who I had a consult but I didn't work with, or people I used to work with who are no longer working, whatever is. I would go and gather those things together. Like that asset is the most valuable thing in the world.
Okay? That'd be the very first thing. Go grab those people, you know, add them in autoresponder.
I think you should put them in ClickFunnels autoresponder, can put them wherever you want though, put them in there, and then go and first, especially if you haven't ever messaged these guys, go and write a Seinfeld or a soap opera sequence. Go write five emails, and have these emails tell your story.
Like, hey, I'm a chiropractor, you probably know this about me, I would tell my story, and then this is the thing, and this is what I do for people, and this is how it works. If you're interested, come in here and and get a free console, whatever that whatever your call to action is, and I would write five or six emails through like, go use the app, go have the our creative director pull it out, and write your Soap opera sequence.
Using Seinfeld. Soap opera sequence, the one that's longer, and then have that, and then go send those five emails over the next five days to your people. Even if you like don't get otters part, put it in put them all in a in goo Gmail if you want, just b c c them all, so they don't all see each other email addresses, and just send out those five emails next five days, and you'll see some amazing things happening.
All of a sudden, somebody like, haven't heard from you a long time. I didn't even like, they didn't even think about you. They forgot their neck's been hurting for a month, and they're like, oh, yeah.
I have a chiropractor buddy. He just sent me an email. I'm gonna call you like, it'll just generate business from you like contacting people, number one.
Right? And then you tell your story about why you do what you do. I was like, wow.
Of all the chiropractors in my town, this person I like the best because I have a real I understand them, they're really cool. You tell these stories, then then you make them the offer, like, hey, in for a free consult, or give us a call, or whatever your offers you plug in there, and send those five emails out, and for most of you guys, like that'll change your business overnight, and after that, there's like, hey, plug it in, and I'm gonna send out a daily sign telling me once a day, or maybe once a week if you're nervous at first.
You can do that. Do once a week, and then go to twice a week, and then three times a week and keep adding to it, but just that one two punch for almost any business will change everything. That's the simple one.
Walk me through really fast. If I'm a dentist or a chiropractor,
when it comes to doing that, what would they pay in, like, agency
fees? Like, how would Oh, how much would they be paying somebody else? If you're agency, I mean, usually, you're there's always a flat agency fee, most for, you know, two grand a month to like to be engaged in the account Mhmm.
And then depending on what they're doing, they add service on top of that. So maybe $2 to, you know, to get our services, and then we do emails for you, maybe that's part of it, but if you want us to do a video for you, we're gonna charge you an extra $500, a thousand bucks to do a video, or we're gonna and just start stacking from there.
Oh, it's shit. Yeah. So this is you know, it replaces a $254,500 dollar a month agency Mhmm.
Who would be doing your email marketing. I I have a friend who just sold his email marketing agency, and that was like retainers like $2,500, and you get x amount of emails, and he built a huge company and he's selling it.
Hey. Yeah. You can just do that for yourself now.
Oh. Oh, I love it. Okay.
And also go to aisecretschallenge.com/join.
Yes.
Another thing I would say, I got with some camera. Yeah. Another tool is I showed you guys the video sales letter.
Some you guys are probably like, I'm not ready for like an hour long Agora video sales letter yet, and maybe like, don't have a membership site, so I can't do the continuity one enough, but I showed you guys the explainer videos. Right? The the bootstrapped or the not bootstrapped, the Backstage Pass one.
Right? The little the little short one. There's two there's two scripts in there.
Again, call them explainer videos, and they're usually three to five minutes long, and they're explaining a concept. Like, can you explain what you do to somebody? I would go and just like make one of those for your business, like go do it tonight.
Just go go in there and pick one of them, either the funny one or the analogy one, and go and just write it and write a three minute video script of what you do. In a really like weaving in all the best practices of copy and humor and all those kind things into a really good video script that you can set up and you can record.
Like very simple, very easy. We have a whole bunch of really cool storytelling apps coming in really soon as well, because one of the best things you can do for your audience is like, tell your story, and most people like, they tell their story and they say the wrong things like, hey, and they they'll tell some story and it's like, how does this help the audience?
And so we're taking all of our story frameworks and building software as well. So it's like, you need to make a video, make a three minute video that you can post on your website telling story. You need make a ninety second video of your story that you can go post as a reel, and then there's a twenty minute version that you can go it's like, you'll take your story and build it into different formats, so you can pull those things out there.
Because the more you tell your story out there, the more likely people come to you. And what's interesting is that most, not almost everybody, you'll get tired of telling your story before your audience gets tired.
Okay? I've been telling my initial potato gun story now for two decades. I made my first potato gun two twenty years ago.
I told that story so many times that I hate telling it, I don't ever wanna tell it again, like I hate it, but, um, how many guys by the have heard my potato gun story? If so type in potato in the chat, and I bet two 90% you guys probably never heard, like, if you've never heard of it, say mashed potatoes, like question mark.
I don't know what you're talking about. See? So a lot of guys heard about it.
Lot of you guys have never heard me talk about this. Um, the colder audience to go less than that's no bad. Like, that was my origin story.
I've told it so many times, but when I do that, it connects people to my my audience to me. So I always read my emails, and comes back to my webinars, and I just brought it up again. Right?
So for you, it's like having those origin story videos and putting them out there in emails, in in message on YouTube, I'd be like, just keep putting your stories out because that's what brings people to you and gathers them like tells the story. So again, all the storytelling apps will be coming out really soon as well, and then capturing your story, putting it out there.
You got emails, you got storytelling, as you're building up to, you know, the social apps within like doing your reels, your YouTube videos, and building up to eventually video sales letters, webinars, challenges, and so on and so forth. I want you to walk me through because I know you talked a lot about VSLs today, is fantastic.
Even for people who this is the first time they've heard about VSLs. Can you walk me through usually, when I'm watching something like this, I constantly think like, okay.
How does this apply to me? How does this apply to me? Who's this perfect for?
Walk me through, like, if somebody should do a VSL, if it feels early to do a VSL, if somebody should have been doing a VSL for six years, like, who who should be starting to do a v a VSL, like, tonight?
Depend like, so, uh, you'll see in in the software, it's called one to many presentations, and you go inside there, it's got different different types. Right?
And so a lot of it comes down to, like, what's the price point of the thing that you're selling? Okay? And so I look at even just this challenge, for example, like when we built out the selling mechanism to sell this, we figured out the price was gonna be $2,997, which you can get started now at a iseekerschallenge.com/join.
Uh, that was the price point. So I'm like, hey, what is the best tool to sell something at 2,997? And of the tools in my repertoire, the best thing for that price point is a challenge.
That's why this became a challenge. Right? I have $10,000 offers that are different.
Right? For my $10,000 offer, if you guys have been to my selling online, it's a three day event. Right?
I have software like the influencer secret software leads into this. Right? It's a free trial.
And so it's like the mechanisms best to sell a free trial is a video sell, like a twenty minute video sales letter. Like that's why I did that tool. Right?
And so, um, if I was trying to sell somebody to get on a phone and do a call and so like either high ticket thing or maybe I'm a chiropractor and want someone to come in for a consult, I'd probably do a three to five minute explainer video telling my story, explaining the services, and having a link down below for them to come and call me to contact me.
And so it kinda depends on the thing that I'm selling. Um, it usually is price point based. Right?
So the the rule of thumb is typically the more expensive something is, the more time someone needs to spend with you. Right?
And so again, if you're selling something that's like, I'm selling a phone call to get someone okay. Three to five minutes is all you need to sell a phone call.
Right? If I'm selling, you know, a $25,000 coaching program, I'm probably gonna need a few days to get to that spot where I can build up the value to make that thing actually happen.
So
So does Marketing Secrets AI do all of those different types of Yeah. Things?
That's the cool thing. So, again, I
you guys are lucky because you have someone like me who's obsessed with this game, and I keep playing it and keep doing it, keep perfecting it. It's like, uh, people are like, why are doing the challenges? Like, last week, you did webinars, and the week before you did it three day, man, week before.
It's like, I do a lot of these, you can tell, because I have lots of stuff I like, a lot of things I like, skills I wanna stack on you guys. Right? People are like, you did you did a challenge, and you you know, we started to be certified, now you're doing another challenge.
Yeah, because now you're certified and you know how to go sell funnels to people, like you should be stacking this skill set of AI, you'll be you become more valuable to the market. And then it's like, hey, we have a program that teaches you how to build a webinar for 10,000, you should stack that skill. Like I'm a big believer in skill stacking, right?
That's why have a lot of offers. But because like I'm testing a lot of things, I'm always doing stuff, right? And so right now it's like anything I do that's not built into the software, have to manually do it again.
Mhmm. K? Like this challenge that we've been working on for this week is not in the software yet.
And so I've done three live challenges this year so far, I have one next month through the Dan Kennedy business, and every time I have to restart from scratch because it's not in the software right now. So it's a lot of pain for me. And so what's nice is that I'm doing a new thing to get myself out of pain.
I have to build it and reverse engineer it and plug it into the software so that I can do it faster in the future, and then you guys have access to it as well. So that's the nice thing is just like, yes, all the things are in there, and it's not in there. Unless if I don't put it in there, then I have keep redoing it in manual way, and that's not my goal long term is to do manuals, to keep getting it to a point where everything's being done by AI.
Same thing right now, like, of our social stuff has been manual at this point. So right now, we're reverse engineering to get it not manual, building the software, and as soon as those apps are done, we'll be using them ourselves. As soon as it starts working, we'll launch it to you guys.
And so that's kinda that's kinda the game. I love that. Uh, I'm seeing in the chat, there's a lot of agency questions.
I know
I mean, correct me if I'm wrong, but I think we're talking about maybe I'm ruining the surprise. I think we're talking about agency stuff on Friday.
Correct? Friday, we definitely are. So Friday, we're calling the AI Side hustle.
Side hustle. Yeah. But basically, it's like, if you have an agency, how to how to apply these skill sets, these tools to be able to charge more, to make more money, stuff like that.
If you have an agency be like, I need to make some money really quick. It's like cool. Let me show you how to apply these skills.
Like imagine this. I'll give you guys a taste of this. Right?
Um, I taught you something during the session that if you're paying attention, you have a skill set. You could walk into any business on the street and get anywhere from if you're scared of selling 500, if you're brave $10,000 or more.
All you usually walk in, you say, hey, um, I know a magic trick. I can make you money, and I'm not gonna charge you anything for it, but can I do this magic trick?
And if they say yes, you say, sweet. Do you have any dead files? Like, what's a dead file?
Like, the name and email of anybody who's ever come in this business before. And they're like, yes. And say, okay.
If you give me those dead files, I will turn them into free money for you. Now most people will say, I like free money, and they will go give you the dead files. You take those dead files, you plug them in email autoresponder, preferably ClickFunnels if you're a genius, and then you're gonna go into Mark's AI.
You're gonna write a soap opera sequence. You're gonna chief of you're gonna creative director it, but you're on the phone and you're gonna say, hey, real quick, can you tell me your backstory to the person? And you click the fun button, and then you have WhisperFully talks, and WhisperFully transcribed.
Sweet. Or bring your laptop and have them answer the creative director questions. He writes out the entire sequence for you, and you go and you say, k, this is the deal.
Any money we make, we'll split $50.50. It's free money for you. Like sweet.
You send an email, and you split fifty fifty. Like there's a side hustle. How many guys could do that right now with the with the trial you're on, and the skill set you now have acquired?
You could do that for anybody. Right? It's literally free money to any business.
Like go just get their get their email list, write some emails, send it out, split the money fifty fifty. I've got a friend. This is his entire business.
He's a licensor. He's a light that's what we call it. He licenses stuff.
So he licensed he wrote, uh, a 12 email sequence for chiropractors that he's written, he tested, he perfected it. And he knows when you send these 12 emails out, and fortunately I don't have them, I was building this software, won't give them to me, but he's like, it brings back, I think, like 36% of clients and an average dollar of like 3,000.
Anyway, he has a whole thing. And so he goes to chiropractors, and he licenses it.
So what they did, like the the chiropractor will license these 12 emails from him, he already wrote like three years ago, they license, they pay him an upfront fee, and they send the emails out, and he he has all the numbers, and he gets like, it's like 20% of the client value of the first six months these clients come in.
And so he takes these 12 emails, sends them out, he's paid upfront, he gets paid a percentage, and that's all it is. Like, he goes from chiropractor to chiropractor, city to city, country to country, and he's killing it doing that.
So just yeah. There's so many ways.
So side well, I'll show you side hustle ways to do this, you guys, where you you apply the skill set, you apply the magic, and to other businesses, and they'll pay you upfront, they'll pay you percentage, they'll pay you like, you're bringing free money to the table for companies. Right? I'm seeing some of these questions too, and you can direct me and say, McCall, Friday.
Wait. Uh, but some people are asking, like, can they create these explainer videos for other businesses or just their own using marketing secrets AI? And you can say, like I said, McCall, wait for Friday.
I'm not monitoring what you're doing. You ever want inside software. Yeah.
If you wanna build an ad or write video for somebody else, 100%. I love it. I know we're working on some kind of agency versions.
I don't know if that's done or when that'll be done, but where you have different workspaces for different clients and stuff, but maybe by Friday, we'll figure that out. But as of today, I don't know. Well, stop asking me questions that are supposed to go on Friday.
I love it so much. Okay.
I'm gonna go through a couple of these other questions. So in the chat, last night, there were several people asking, like, okay.
I am in. I'm so excited. And now they're trying to choose between the 97, the $2.09 7, and the $2.09 $9.07 tier.
So for someone who is genuinely on the fence between those three, what do you feel is the deciding factor? Like, what would be the thing that you'd say like, well Yeah.
If you want this, if you hate money. Right? But what would be the main things that you're like, oh, you know, if you're on the fence, here's here's what I would do.
Yeah.
If you if you're struggling, like, don't have money, I don't have the finances, I don't know how to do this, it's like, you're on a trial right now. Go use the trial to go make money, and the same $97 a month level.
That's awesome. Go do that, and go around with that, and go make money. Everything I sell, like nothing I sell should ever be a cost, should be investment.
Right? The goal is not for you to make 90 if I can make $97 a month, that'd be amazing. The goal is like, okay, take the $97 a month thing, and go make $50.50 grand this month with it.
Go do stuff with it. Right? Like, go and do that.
So if you're like, I don't have money right now, but I can't do it, cool, do that. The other option is like, if you do have some money, can get access to money, do the upgrade, because the upgrade is gonna be like, you have access to me, my team, my tools, there's just so much more that we're able to do, right? You got the five onboarding like calls, you've got the other bonuses, got yeah, there's this survey, All the other things.
Right? And so you get five times as many credits, you can do more stuff inside the inside the app. All those kind things like and so it's like, yeah, if you're like, I can't afford, you know, I can't afford anything.
I just need to like get something working. Cool. Plug in there, and go use the system.
Go make they turn this into money. Right? And if you are able to afford it, or you can get financing, you put on a credit card, like, do the 2997 because they get all unlocks everything.
But at two if you're the two nine and seven, you have access to $297 for six months, and it rolls into that, so you keep access to, like, all your team accounts, and the upgrade credits, and all the bonuses, all those kind of things. It keeps that. So I look at that more as like long term in six months from now.
Um, I mean, they're gonna stay $2.97, I'm gonna drop down to 97 pay based on usage what you're using, but I really focus on the first two either. I really can't afford this, therefore, I'm just gonna do the the the $97 a month and use this tool as quick as I can, or if it's like, I've got a little extra money, folk put on $2.97, go all in, and if you don't like, in the next six months, you have access to everything.
If you're not able to, like, ten, twenty, 50 x that, like, you're probably not logging in and doing the steps. You know? Like, it's it's it's the reality.
So I love that. Can we actually keep that side up for just a second? I know on here, you had said yesterday,
guys, hey. You're welcome. I'm the one who twists his arm, and I'm like, what if we give them this all the time?
Uh, on the slide, I know it says two CCX shadow seats. I believe, correct me if I'm wrong, the in person ones are gone, but the virtual ones Yeah.
Are you still offering that? I know it was supposed to disappear yesterday. Are we keeping, like
Spur of the bullet. What's up? There's a guy on my team that runs two CCX.
I'll have to check with him. But, uh, yeah. I as I said, the in person shadow seats got, um, got blocked out yesterday.
Um, we are, uh, having a waiting list, so when you guys slide, you can put in a waiting list. So each time we do a two cc x event, we go to the people who have seat, and then if there's openings, we open up to the people who want to see so you have the seat waiting. And, uh, we don't normally stream those, but we're trying to figure out a way to to stream virtual.
So, uh, worst case scenario for any of you guys who do get signed up, we'll make sure we we stream one of them to you so you can experience it virtually if you're able to. So You're welcome. I blame McCall.
My team everyone yell McCall trying to figure out to do this because we never done it before the past. I love it. Okay.
Next, this question, and I know we addressed this a little bit yesterday, but a lot of people are worried about AI moving so fast. And they say, if I learn this now, or if I come in this come into kind of this platform now, the way that they've raised it is won't it be obsolete in six months?
Like, what would you say what would you say to them? What parts of the offer have you included because of that? Cool.
Two things. Number one, is understand that AI is changing rapidly, as we all know. Right?
But the principles, they get people to buy. Marketing sales principles are principles, which means they're based on truth, that are that are here today, tomorrow, forever.
They're they're evergreen, they don't change. Right? If you've read my books, you know that I am I teach principles.
So everything we're doing is principally, so all the software in the inside of marketing secrets is based on the principles from these books, Right? They're all in there, and they will work today, tomorrow, forever. Okay?
As long as human beings are human beings, they will work. If human beings start becoming robots, and human psychology doesn't work, then maybe it won't work.
As long as you're you're selling something to another human, uh, these principles will not change. Okay? The AI is up that's changing all the time.
Right? And what's cool about the way that the Mark's Hughes app is built, it's built on top of that.
So as the next version of Claude comes out, next version of Perplex, whatever, we'll just change those things in the background, but they're still going through the same principles. The principle based frameworks that are evergreen, that will never change.
Right? And so that's one thing to note. So like, you don't have to stress like, oh, all a sudden, soap opera emails will become irrelevant.
It's like, no, as long as people like stories, they will always be relevant. And people stop doing emails, but instead this it's DMs or something different, like, we will like, now you use soap opera DM.
They're like, we'll we'll tweak with like it is, but the principles are still the same. They will never change. K?
And then AI, obviously, changing all time. So we try to mitigate the risk inside the software where, like, we're pinging all these other a APIs of other companies so that no matter what the newest thing is, that's what we're using for you guys. Okay?
That's the one. And the next part is like, yes, AI is always changing. Not everything in AI can be done inside of our platform.
That's just not gonna be not gonna be possible. Like, Code, I can't do inside of inside of this. Like, you're gonna have to if you wanna code stuff in Cloud Code, you're gonna have to have a Cloud account with Cloud Code.
I just I we can't build, like, there's no way we can build that. Right? Or if you wanna use Loveable to build apps, I'll show you his Loveable model too.
Like, cool. Use that. We're still doing the training, but it'll be different.
Right? And then on top of that, again, because things are changing so fast, you're gonna have access, uh, every month either Todd or I coming in and showing you guys the future, where things are going, staying on the cutting edge. That way you're always, um, you're not reading stuff that was like relevant, uh, a month ago, and you're missing out.
Like, you'll be, uh, you know, three or four months ahead of what's going on the the headlines and stuff like that. Typically what happens is there's a small group of people, like my business partner Todd, who get invited to crazy things like he's at San Francisco right now. We fly out, and they give them access to things three to six months before it's open to public.
They use it all, and then we get to play with it and test it all, and then it goes mainstream, and people use it for a couple months, and then all of sudden everyone starts writing courses and making videos about it. So by the time you see everyone talking about it, we've playing with it for six months. Like that's kind of the reality, and so we'll be tell tell you guys what's happening before it's like published out so everyone's talking about YouTube.
You'll know before all the YouTubers know about it, is really cool. So those will be happening as every single month will be rotating through us to sharing you guys what's the the newest stuff right now that we're getting access to before everybody else, which is really cool. I think one of the funnest things, so this is the never behind section of the offer.
Right? So
two cool things that I love that you just said. The DM strategy, you're like, if the strategy changes, we will change it because you're building it for yourself. Right?
It's like, if it's better to send DMs, you as somebody who does not hate money will be adjusting your own strategies, right, so that everybody will know inside the app, the things that you're building are for the things that are currently making you money. Right?
And in never behind tell me if I'm wrong about this. But in the never behind sessions, uh, rotating through, anytime something updates on business money making strategies, you guys are gonna tell them.
Correct? Yep. And then anytime something updates with AI with Todd from the future, you're also gonna be updating them there so they can kinda stay on the cutting edge of that as well.
Right? Yeah.
It's really cool. You guys will love it. This is like how it is never feel like you're left behind.
That was one of the big comments people had when we first which camera are we looking at? I wanna talk directly to you. There we go.
Okay. One the big comments people had when you're coming in, we're asking like why you signed up and stuff like that. One of the biggest things over and over is like, I feel like I'm being left behind.
How many of guys feel that way? Have you felt that way? Now you're like, feel like I'm the cutting edge.
How of guys felt like I feel like I'm being left behind? People are talking about it, everyone's using it, I just don't understand how to do it. Right?
Yeah. Like every day, that's what some people think, have been feeling, and so I'm hoping just the last three days you're already like, wow. I feel like I'm ahead of the curve now.
Like, understand something nobody else has even do. Yeah. I'm on the cutting edge now, baby.
It's Malcolm said. Yeah. So, that's kind of things like our job is to keep you on the cutting edge, but also cut through all the fluff.
I mean, there's so much that you could consume and try to figure out and things like that, and so we're very quickly trying to, uh, weed things out and just see what are the things that actually matter to make money. Like, the lettuce apply the same playbook that's been working for the last ten years, twenty years, hundred years, like, what are the things that that actually drive the needle?
Because also that doesn't really matter, like, yeah, it's kinda cool, but it's not like, how do you actually make money? What are the things and the order and sequence we need to do those? That's what we're focusing on for you.
I love that. I actually would love to hear from people on the chat. Uh, right now, with your current marketing, like, how are you how are you currently making the amount of money that you're making?
Like, is there a specific marketing channel or thing that you're currently using? Like, are all your people coming from email right now? Have you tried to do webinars before?
Um, how are you emailing cold calls. Awesome.
Bold assumption that I'm making money. I love it. I'm so glad you're here.
Uh, doing local training, personal Rolodex. Awesome. Email.
This is great. LinkedIn. Awesome referrals.
YouTube publishing. Awesome. So the interesting thing is I think if you look at how you're currently making money, um, you can look at kind of all these different apps inside marketing.
You could say, and you could say, like, okay. Which one am I doing that I could be doing better? Right?
With Russell's brain if I were to hire him. And I think the exciting thing too is with all these different apps, there are new ways to make money as well. Right?
That may have never been possible before. It's like, if copywriting wasn't your skill set, but you need to send emails, that can feel really intimidating.
Right? To to send one email can feel intimidating because you're like, no. People will hate me.
I'm really good at talking in person. But to send one a day feels like anxiety For the rest of your life. Oh my gosh.
That's crazy. Right? Even, like, writing content, things like that, it feels like it it feels really intimidating for somebody who's like, I I am not a business person.
I am a business person. If that makes sense.
Like, I'm a chiropractor. I'm not an email copywriter. Like, what am I supposed to do here?
Uh, it sounds really exciting. Yeah. So fun.
Okay. Next question. Um, okay.
This is an interesting one. Can you walk through a real example of how someone has used your decade in a day advice and what happened? I know that feels like a random question, but people are asking about the decade in a day last night.
And they're like, okay. I understand, like, you you talk about business strategy, but, like, can you give me an example? Can you give me an example on one of the things that this decade in a day software
is is based on? Yeah. What if I should find one of decade sessions, one the fifteen minute sessions that you guys watch one and see see that?
That'd be kind of fun to show you. Man, it's just so many.
Sometimes it's like I'll do I'll do 20 of them in day. We line we line in the inner circle up and I'm just going back to back to back. It's really fun and overwhelming stressful.
Anything on top of my head. One of my know, ladies in a Richmond den, he spoke at last for Knocking Life. He's awesome.
And this is one probably a year ago he came out to, and I feel bad because Richmond had to fly from Australia. So think about it, he flew from Australia all the way to Boise, Idaho. If you enter Boise, we have no direct flights, so say you can't just fly there for you drive here, and there's the layover like, I think it was like twenty six hours in a plane in airports from to get here, and he got here that morning, he had fifteen minutes with me, and then he flew all the way back home.
And I was just like, I feel so guilty that you flew all here for fifteen minutes. And when he landed, sent me a video afterwards, and he was like, you know, he spent $50 for the opportunity, and he's like he's like, that was that fifteen minutes was the best investment of my life.
And was interesting because I don't remember exactly the the question or anything, but do remember that what came from it is he had a business, was doing really well, and and he was stuck though, because like, he couldn't get past, can't remember, it like it was like 2 or $3,000,000 a year, just kinda capturing.
Can't get past, can't get past here. And he showed me, wrapped out his whole business model, I'm like, oh, well, it's because you're missing these two steps. It's something was a high back end or something else like that, and and so he's like, oh, and it's just like so simple, but you just you get too close to your business sometimes, you miss those things.
Right? And he went back and I remember the next time he came out and he sat there, we'd see similar conversation, were like, we're like, how do we get like, need to have a more expensive offer. Like, let's make a $100,000 offer.
He's like, what? He's like, no one's gonna buy a 100,000 offer. Dude, people buy all the time.
Like, we can like, I sold we sold $2,000,000 offers, what was that? December, January? September?
A few months ago, we we put a million dollar offer out to a group of 20 people, and two people signed up for us. Like, you can make a million dollar offer. You have a 100,000 offer.
And he was like, oh, and we're at dinner time. It was actually me, Myron Gold, and him, and a couple Inner Circle members, and Myron's like, just do it. Just do it.
So he's like, oh. So he texted a couple clients, and while we were at dinner, Kaylee messaged him back and was like, I'm in.
And he made a $100 a $100,000 sale at the dinner. Was just like giving him the belief and understanding like that this is actually possible. So those are the kind of things that come from it's just like helping you see outside of like the the box that you're kind of normally in.
Right? You have a chance to take someone like me who's been doing this for twenty years, so two decades, and like and you ask questions, and it'll just show you things in different lens you're not used to.
So anyway. Okay. I have a technical question.
I think I know the answer to it, but
we have some people here who English isn't their first language. And they're saying when like, what about people whose first language isn't English? Spanish, German, French?
Can the system speak in their voice language? Like, can they upload things to attract a character if they're not English speakers?
That's a great question that we should definitely ask Todd tomorrow. I'm so excited. That works.
I'm so excited. That's a good question. We recently got all the language stuff in ClickFunnels.
We're in Japanese, Portuguese, we're adding more and more there. So I assume it'd be easier here than there, but I don't know.
Let's let's let's find out. I'm writing it down for Todd. How exciting.
Okay.
Cool.
Okay. This is like a small question. Is there a community piece, a Facebook, a school community?
I don't know if we touched on this a lot. Somewhere where members can connect, uh, with each other between sessions. Yeah.
Great question. So if you go inside of the marketing secrets app, there's little tabs as community, and the community is inside of Backstage Pass, which is
you guys may have seen a VSL today with a Pixar a Pixar looking VSL talking about a new app being built called Backstage Pass. So as, um, as the inventor of it, I'm also the first user of it.
So we're testing out Backstage Pass. So we have a community that's happening in Backstage Pass, which is really cool. Um, right now, there's not a lot happening there yet because, um, I've been planning this whole this whole thing, but what's cool about it is we go in that community, you get in there, you can go ask questions, you can communicate, can start talking to each other.
Uh, my plan is to really make this community very vibrant and exciting and lots of happening there. So feel free to dive in there, like, go share your biggest AI tip you have right now for the rest of the community. But what's cool about it is also there's a Backstage Pass app.
So there's a link, you can download the app, it'll be on your phone. And my plan in the near, very near future is I can click on my phone, I can click a button, I click a button, and all a sudden, inside of that that community, can go live, and it'll text you and ding your phones instantly, so all you get is a Russell's live, and it'll pop, and it'll be just for people in that community.
So I click the button, it's like the bat signal. You guys you guys obsessed with Batman like I am? If you're obsessed with Batman, you know that commissioner Gordon has a light, and he flips the light on it, pops up there, and then Batman appears.
So this is kinda like my bat signal, uh, when I'm like, AI, I just figured out the coolest thing ever. I grab my phone, I click a button, it dings all your phone. Everyone's active inside the Markz sequence, ding your phone, and you're like, Russell, Batman is live.
You click a button, it pops up there, like, look what I just figured out. Oh, and I'll show you the thing, we'll all freak out together. It's gonna be amazing.
So the community is great for all of guys to hang out, share ideas, say stuff, and it's also the spot that I'll be dropping in all the AI stuff that I'm doing in real time. So you don't have wait till the next call, the next thing's just like, I just figured out something insane. Who do I tell?
These are the people I tell, and so that's what's there. So the community's there, it's gonna be amazing. Um, so yeah, go get in the community, go download the app, be connected to it, and then, uh, like I said, as soon as I get done with this challenge, I got a chance to breathe for five seconds, I'll be digging you guys all, and we'll be going live and having fun in there.
It's lot of fun. Oh, okay. I have follow-up answers because you guys are amazing and are inside the app.
Okay. It may have scrolled past, but Emil said he tried to use Polish,
and it totally worked. It's like, I've been writing in Polish for the last couple days. Gertruda
said she tried several languages, and it worked as well. I didn't know there's a thing. Let's go.
Because I'm so good at coding ever since I started coding software. Had
nothing to do with Todd either or AI in general. It was all Russell. There you go.
Oh, Keith just found out. Keith said Russell's Batman. Don't tell anybody, please.
He has a Batman suit literally right outside the Batman custom fit Batman suit? Freaks me out every time I'm It's the crazy.
Okay. How fun. Okay.
Let me go through you guys are asking awesome questions in the chat. Keep them coming. These are fantastic.
Yep. Somebody said it works in German, Slovak.
We've we've been having some people inside the Marketing Secrets AI app. That's so awesome. Okay.
Here's what I would say. Oh. Oh, I like this question.
Uh, if you had to pick one thing in this entire stack and can we get the stack slide actually back up the unlock one, uh, in just a second with all of the different things on it? If you had to pick one thing in the entire stack by itself that justifies the whole $2.09 $9.07 investment, what's the one thing that you would point out first?
Oh, man. Okay.
We throw a stack up there.
Everything here is so good. Only can pick one. I'm looking at something like, Russell Brunson course library.
So these are all the courses I've done over the last decade, and some of these we sold for $3,000, some sold for 1,000, a lot of for 500, like like, everything, like, is is that that that alone, I'm just like one course there's worth that.
I don't if that's the best like, one's cool. You would think for a second people are answering in the chat too. Overskill.
I pay over $1,000 a month in Lovable. I love it. Eric said Dream 100.
Dream 100 is like on the we didn't even put that on there. Dream 100 is like one of the AI person marketing apps. I love it.
It's like that's just one app inside the multiple apps. Lost secrets. Yep.
I'm really proud of this book. She is gonna love them. It's so so cool.
David said BSL. Joel said AI powered product launch. Oh, interesting.
That's gonna be cool. AI powered product launch. We weren't planning to do that.
Like, McCall did it the night before. She's like she's like, like, how do we plug this in so make sure it would make no one gets left behind. They're all able to go from the beginning to the end, and, like, what would they need to do when we figure out those five sessions?
Right? Okay. If we do that, that's like, that's what most people are selling is just like, here's some course on how to do AI, like, that's kind of what this is, only it's like way more in-depth, way more intimate, because it's not just watching videos, it's it's facilitated with live coaches and trainers and stuff like that, um, but it'll it'll give you like from a to z, like, in the order to do everything.
So I think that's god. That's insane too. That's, like, such a good thing.
Okay. I want you to keep thinking. I love this.
Uh, so many people are saying things. Uh, Leopards and Shadow Sea. Yeah.
Coming having a chance to be Shadow Sea two cc x men is that's insane. I love this. Uh, the apps for sure.
The marketing apps. Yeah. AI powered product launch.
Okay. So well, I want you to pick one, and then I'm gonna ask my follow-up question. You gotta pick one.
Only one. Duh. Okay.
I I think for me, I think the the the AI one person marketing apps is that's gotta be for me.
Just because that's like, the apps in right now are amazing, but I know it's coming. It's like I know what the next, uh, 10 or 11 apps are that are rolling out, and so, like, that's just like it's like the gift that keeps on giving.
There was this episode I think someone knows Ben knows where I'm going with this. If you've seen Garfield's Christmas, have you ever seen it?
No. Oh, one of the greatest movies of all time. So for all the nerds who were live in the eighties You mean Garfield like the cat?
Yes. Garfield the cat Christmas. So Garfield's Christmas, this show starts where where what's the John.
John wakes up. Garfield's like, good. It's Christmas.
Come here. He takes him over, and he's like, I got you the greatest gift ever. And he's like, what is it?
He opens it up. It's this weird chair with a Santa hat on it. And he's like, it's the gift that keeps on giving, and Garfield sits on it and puts a Santa hat, and anything you think would pop out of the basket, and it's just like, he's like thinking about lasagna, and he thinks about bikes, and they he's like, it's the greatest gift ever, it's the gift that keeps on giving, and then Garfield wakes up, and it's not real.
But at my whole life, I was like, that's like the greatest, I want a gift that keeps on giving, I wanna and that was always like in my head, and I feel like that's what this is, it's like it's like the gift that keeps on giving. It's like you hired me to be your chief marketing officer, hey Russell, just paid you to be my CMO.
And by the way, if you try to hire me to your CMO, I think what you like, if I was full time CMO
And what's a CMO? It's chief marketing officer. So would that person do to me?
Marketing.
Like, you hired me, said, Russell, come to my company. You're be my CMO. Like, I mean, I don't even know, would it be $10,000,000 a year to hire me to do that plus royalties?
Like, something like that. So that's like the equivalent of this, right? I'd be your CMO, and I come in, and I'm like, okay, I'm gonna train your social media person, your email person, you're this person, you're this person, and I train the entire team and the sub team, see, like, For me to do that, that's what it would cost.
And that's literally what you're getting with the all in one marketing is like, you're getting me to be your CMO, and then I'm setting it up, and then instead of me training all your employees, I'm building software to do what your employees would do, and you can either hire an employee or you can just do it yourself, and I'm doing it department to department, and like I can keep adding more department work, like anyway, that would be the fact that you get Russell as your own personal CMO slash building AI systems around every single function of the marketing team, like, would that had to be the most valuable, I think, but that's just because I'm doing it for myself, and it's worth a lot to me, and it's probably gonna be worth a lot to you guys as well.
So I'm gonna be honest. That was also kind of a
fake answer because there's so many things inside of the one person apps. Is there one specifically
in there that's worth the full Oh, the Dream 100 app's insane. Like that if you guys aren't I tell people all the time, like, just focus on the Dream 100, and you will be rich beyond all belief.
Like, cool. I'm gonna run some Facebook ads. I'm like, why do you hate money so bad?
This way, there's no risk. It's simple. It's easy.
It's insane. Like, just do it. Just you know, Shiloh Buff, he's like, just do it.
Like, make your dreams come true. That's how I feel. Like, just do that one app.
If you just got the dream one, like influencer secret software and just did that, it'd be worth this times infinity. And to get access to all that stuff at the at the huge discount rate, go to aisecrets.com aisecretschallenge.com/join.
Link down below. Open a brand new window and sign up right now before it's too late.
Yeah. I love it. Okay.
Somebody just asked in the chat. I'm trying to go back and forth between yesterday's and today's, and it keeps going so fast. Okay.
What is the thing called where you make your own app or software? Is that over overkill? I hope it's overkill.
AI
one person marketing apps, or is it something else? Where do they make their own software? Good question.
Actually, we throw up the whiteboard. I have my pen still, we haven't unplugged it, I don't think. Are we able to do this?
Let me know. Okay. I think there I think that I caught him off guard, so we're having here a second.
How do I make this thing work here? Okay. There we go.
We're back. Okay. So, making your own software.
A couple things that to understand is basically, there's there's like three core options.
Okay? There's one option like this is gonna be the best. The hardcore of you guys who wanna do it, the best in the world is Claude code.
With the video, it's Claude. It's it's a Claude. Like this is this is the best.
You can't like that's that's insane. This is the best one. If you wanna build like high end apps, do all this insane stuff like a 100% this is what you should do.
So tomorrow we'll walk you through how to do this, because this is not hard. There's a couple things you have to set up. Figure out how set the database, and there's a couple things you have to do, and so what that's actually the framework I'm gonna teach you tomorrow is how to do that, so you're like, okay, know how to do it, can go plug in, you know, I gotta plug in this this and this, and then Cloud Code becomes amazing.
Okay? So if you wanna build something that's like like enterprise level, like this would be the magic, like that's the one I would I would focus on. Okay.
So again, we'll be training on how to use Cloud. Okay. Number two, if you want like the simplest easiest one.
Option number two, this is called oops, let's see, this is called Lovable. Okay. This one is very simple.
Okay. And it's gonna go let's see. Cindy, you gotta plug it into some systems like that and you do it and it's really really good and yeah.
It's it's awesome. These And guys have like a billion dollars behind them, and it's getting better and better, like this one's insane. It's really good.
Okay? I'd say for most you guys like, these like these two are gonna be where you kinda go. Hardcore, like I wanna build something insanely cool like marketing secrets, like AI, you're probably use Cloud Code.
People coming out to two day event, we're gonna be installing something, we'll be using Cloud Code to be able to run. Like that's like that's the honest reality of it. Okay?
Something simple level. There's a third option, and again this is I'm gonna write beta really big. Bay ta.
Okay? Beta. This means there are bugs in this and we are working through it and so it's not the best thing in the world today, but what's cool about this, this is why I love it, is it gets rid of all the the these other things like having set these databases and setting ball like it gets rid of all these things.
Right? It's Todd basically trying to take Lovable and then take away all the complexity and just really simplify it. Um, he's been working on this for the last like five or six months.
We're using it, we're building apps on it, um, but there's still a lot of like rough edges and so this is called over skill.
So we'll be demoing kind of how these things work tomorrow, and over skill, uh, I was asked to talk to him like when to get access to it. He's he's he's always trying to clean it. He's like a couple more things that I get fixed up before we give access.
When you access against it's gonna be beta, so just knowing that ahead of time like it's gonna be whatever. Overskill, when it goes live as a whole, it'll be something that's by itself an extra $297 a month.
K? I talked to Todd today, like the way this is gonna work is you guys who upgrade to the two nine nine seven level, um, you'll get access to this app and you'll never have to pay the $2.09 $9.07. You will start to pay, uh, credits because that's just how software works, um, but you'll like you'll get comped this for free, uh, for as long as you're an active member of the marketing secrets AI platform.
That makes sense? So that's what it is. So my guess, like I said, tomorrow, we'll talk you through that.
We'll walk through everything, but, um, these are the three options we're show you guys. Option one, two, and three, or threes right here, um, and that's kinda how they work. So that way, if you're like beta's cool, but I need to make something tonight, I want it going by tomorrow, cool.
Use Lovable. You're like, I wanna build eBay or something, you know, I wanna build this huge platform, it's gonna be insane, use Cloud Code.
If you're like, I'm still dabbling, I'm gonna play with this, Cool. Use the beta one. It's just gonna be better, better, and it'll get better, better over time, but it's kind of the the third option.
So that's does that help a little bit? Just kinda show those things work. Regardless, you guys learn how to code tomorrow.
You can learn how to put these pieces together, and where you can go to any of these platforms, and if someone pops out that's like, hey, this is better than all three of You'll know exact like, again, the framework principle based frameworks will work over and over again no matter where you go. Yep. So this is my follow-up question.
What's the advantage of joining this program, uh, when it comes to learning how to build software or what software to build or whatever if they can use Cloud Code? Like, what? Walk me through really fast.
What is the advantage of
of joining the two nine nine seven offer
when it comes to software if they're gonna be building it somewhere else? Yeah. Well, there's a lot of people teaching how to build software.
Most of them have not built software before, or they built it in Cloud Code last week, and they're like, can build software. Only person I know who's a really close friend, who's part of this program, you guys have a chance to interact with and hang out with, is this guy named Todd Dickerson, who built the infrastructure for a billion dollar software company.
If you guys don't know this, ClickFunnels So if you look at ClickFunnels, you think about this, there's clickfunnels.com, but then we host over a 100,000 people's funnels, websites, membership sites, business, email marketing, everything.
K? Funnels the one of the top 30 most visited websites on the internet when you look at all the traffic from across everybody's things across platform.
To be able to build software to be able to do that. There's not many humans on the earth that can do that. K?
And if they do, like they work for Yahoo and Oracle, like these huge companies. Right? So like like, he's built software at scale more than anyone I personally have any interrelationship with.
Right? And so he's the one who behind this who's gonna be showing us, here's how we build really good software. Here's how you do stuff.
Here's the the best practices. Uh, also, Todd is like a different level. Like, he said this yesterday, don't if he has caught this, or two days was it two days ago?
Two days ago when he was here? Mhmm. Um, someone asked him like, are you are you coding stuff on Claude Code?
And he said, I was two months ago. And I was like, well, what are you doing now? And, uh, he didn't really say, I'll get him to tell you guys tomorrow.
But, um, he's a step above Claude Code now. He literally has built Telegram and his chief of staff to do the coding through this anyway, he'll we'll show you guys tomorrow, but, like, this is the key.
It's like, if you wanna learn from the YouTube video that teach you how Claude, go go for it. That's awesome. Skill acquisition, do it.
You wanna learn from somebody who's built software at the highest level, Todd's the guy, and you guys get them for free inside this program. So why would you not?
Are you gonna hire Todd right now to come and consult you or your company? It's a $100 a day. He'll come do it.
For a $100 a day, he'll coach you and engineers how to do it. Or you get it for free when you pay $2.09 $9.07 and have access to this whole platform. So that's just kind of the reality.
I think the interesting thing too, when it comes to, like, your billion dollar business breakthrough,
uh, the kind of software you build matters. Right?
It's not just like build software. Right?
But it's like, it's making it sticky. It's all the things that you guys had to figure out to actually get people people to stick, which I think is really cool, which I know you are covering in one of those AI powered product launch Yeah.
Sessions, which is like which software to build, which is so cool. Okay. It's so funny.
Somebody in the chat was like, Claude Code, what do you think of beta 44?
So I was like, I haven't even heard of that one. How cool? New stuff's coming out.
Keep going. Also, some of that. So as you join you know, tomorrow's part of the free challenge.
Tomorrow, we're gonna get hands dirty. We're gonna start playing with it. You're gonna learn the the beginnings of it.
So, like, yet, I said I said it on day one, by tomorrow, by end of Thursday, you guys will have everything to go build software. It's like, you'll have it, whether you sign up or not, just understand that. Okay?
For us now to go like, how do you turn this into like, do you turn your frameworks into software? How do you build the member management? How do you build the ups all those other things like, that's the stuff that we can't teach you in an hour, but the beginning part, like you can literally have software done tomorrow.
That's exciting. Now it's like, hey, now I know how to do it, like how to go next level. It's kinda like, I can take you to the gym, and I can I like, you can lift weights?
You're like, I lifted weights. It's like, Now you know how to lift weights. K?
Do you wanna get ripped? Do you want do you wanna look like not me. Do wanna look like that guy that's like this?
Cool. There's a process, and we'll walk you through that step by step by step. And so, yeah, we're gonna give you the skill set whether you sign up or not, I don't really care.
We're gonna teach you how to build software tomorrow. And then when you join us for the thing, for $2,097, we'll take you on a journey where you're building software that's integrated with your frameworks, that's set up to be able to sell, like all the other pieces to build it into an actual business.
That's awesome. Cool. I also know Todd
will be here tomorrow to do, like, the technical questions as well. Is that correct?
Yeah. Cool. So any technical questions?
I'm seeing you in the chat. I'm a tell you, I think Todd knows the answer. So keep putting them in the chat because once again, I'm gonna look for them and gather them for Todd.
But just know, I'm not ignoring you. We will absolutely answer those, Todd. How exciting.
Okay. Next question. Can my partner or spouse join?
Join what part? The Join the Marketing Secrets AI platform.
Shout. Can we talk about the seats and kinda how that works? Definitely.
So different ways to do it. I've we have some people I know, people in your circle, husband and wife, he's one of own accounts. It's time for two.
Like, you can do that if you want. Other people, it's like, we're gonna have one company account, and we wanna plug in, you know, five or six people on our team. So, again, when you join for the two nine nine seven, you get, uh, five seat licenses.
And if you need, like, I need 10, then you can upgrade and buy more seat licenses inside the app, think. Uh, but right now, we give you five by default, and that way they come in there and they have access to all the stuff that you're doing inside there. So they can go through the trainings, they can jump on live calls, they could excuse me, they can they can be part of this all with you.
So I recommend, again, having it for you, your team, your family, whoever it is, and make them and plug them in. If you got a kid, you're like, wanna train my kid to be very valuable to me. Plug in one of your kids, and like your job, you now are the full time email copywriter, and they put them to work and they'll make you so much money.
You'll pay for their college someday, but college won't even matter in a couple of years now because AI anyway, but they couldn't anyway, sorry. There's Russell rant. I love it.
Okay. Somebody else on the chat asked when they can start playing with the soap opera sequences. When are they gonna start playing with, like, the email?
You could play it right now. It's ready. Oh, is it unlocked?
Yes. Guys, go go do it. Go play it.
Write some emails tonight. Yay. Tell us about them tomorrow.
I was so shocked at how Russellified that email was.
I don't if you guys have noticed this, but one of the Russell isms he does is he says the phrase over and over and over, and the email said over and over and over. And I was like, hey. This is crazy.
Yeah. It totally sounds like you. I was that was incredible.
It was so cool. Okay. Uh, just a couple more questions.
Okay. How where do I find them? This is actually a fantastic question.
So where do I find the email, um, the one to many emails?
We're getting this in the chat. So you log in to the marketingsecrets.ai software, which you go to marketingsecrets.ai, log in, takes you inside software.
I think that most people's login issues, I know a couple that didn't. If you you have login issues, hit up our support. Um, but anyway, you get a software, and, uh, on the left hand menu, there's a couple tabs.
First one says, looks like the chief of staff slides, tab. Right? Do you want me to find them?
Yeah, sure. But there's like the chief of staff tab, something else, and there's one that says software. You click on software, it takes you to page that has all the software.
So somewhere in here we got so many slides. Um, anyway, but yeah, it's pretty simple.
Just go look for the software tab, click on that, it shows all the software. There's like one to many emails, one to many presentations, things like that, and you click on that, you click one to many emails and it takes the next page, it's like, do you want sign fill emails or soap opera sequences? We're also adding in a bunch of other, uh, email sequences, we're doing like product launch sequences, we're doing Basically every sequence I use in my business, like for this challenge for example, I think this challenge has like 95 emails to do a five day challenge, and, uh, we have to manually write these every single time, and it's a nightmare.
Uh, and so we'll be building this in there as well, so that way in the future, I never have to write these again. If you're ever gonna do a challenge like this, a five day challenge, you literally can go and you click a button, and, uh, and it'll ask you a bunch of questions, and you'll build out entire, uh, email sequence like this for a five day challenge.
So Okay. So we can kinda see it here in the slides. Uh, you can see where the softwares are, and you can just click on one of these.
Oh, look. There's so many of them. So if you see, like, the tab over on the side.
Left hand side, this camera is backwards. Uh, you can kinda see where it says software. Um, that's where you click.
I think it was Beverly who was asking in the chat, like, okay. Where is this? Uh, it's all inside your marketing secrets AI app.
Guys, go start playing with it right now. Go have some fun. Go have some fun.
How fun is this? Okay. Uh, just a couple more questions.
This is awesome.
And the way to go play with this is go to aiseekerschannels.com/join, and go get started right now. Okay.
If somebody watching has literally done nothing yet, but they're still on the fence, what's the smallest possible action that you'd have them take, like, in the next sixty seconds?
If you're like, okay. You are gonna join, and as soon as you push join, do this immediately.
I think I know what the answer is. I think I know what the answer is, bud.
The answer. The easiest thing, um, especially if you have if you have any let's say you don't have an email list.
Okay? Okay, this is good. You don't have an email list.
Let's say you have Facebook, you're on Facebook and you've got, I don't know, your friends and family members are on there. Okay? Go in there, go to the one to many emails, go to the daily Seinfeld email, and we're gonna write an email, even though you're not on email list yet, and we're gonna post it on Facebook.
Okay? And so you can go in there, and maybe like, don't even have a product to sell yet. Cool.
When they ask you like, what is the thing we're selling in this email? Say, sell it for them to DM me, if they Found my expertise.
Yeah. For my expertise or something. DM me if if you wanna if you wanna Hop on a on a call.
Yeah. DM me or hop on a call, and then have have have the software go through, uh, your creative director ask you all the questions, write out one daily Seinfeld email, and then go to Facebook and post it.
And you just find a couple of things. Number one is like, uh, again, you don't have a subject line in Facebook, but like the store, the emails are written to grab their attention, suck them in, and just have it there, and send a daily Seinfeld email every day for five days, just post it on Facebook, and all of them message and DM you for more information or whatever, and then see how many DMs you get.
People will contact you, and you'll be blown away what'll happen. I had a friend, I tried for like a year to get he's probably watching.
He's one my favorite people. I was like for a year, I'm like, hey man, just go on Facebook. He he does a rehab with athletes and stuff.
I'm like, on Facebook and just go live and tell me that that what you do. He's like, no one on my Facebook's gonna wanna, you know, do my services. I help young athletes, kids, they're not following my Facebook.
I'm like, just trust me, just trust me, and he kept fighting me. Then one day, we're here in this office, and we're watching, I think it was UFC fight or something, and after it ever got done, they left, and we humored sitting here talking, and he's like, kind of like, you know, what should I do? What should I do?
I was like I'm like, I've been telling you, just go live. He's like, I'm like, give me your phone. He's like, what do mean?
Like, just give me your phone. He's like, uh, so he gives me his phone, use the face to unlock his face. I go to his Facebook app, I go to Facebook, I was like, hey, what's up everybody?
And I click live, and all of pops up, they're like, hey, what's up you guys? I'm here today with so and so, and he's right here, look at this, and you should see him in the video. He's like, what are you doing?
And I was like, you may not know this, but he is someone who helps young athletes to recover and da da da. I just went on this rant just talking about how great he was, why he's so good, and what he does, and why you should hire him, da da da da, all sorts of stuff. I'm like, so if you want your athlete to get rehab fast, like, message down below because he can he's the guy Can do it.
He did it for my kids, it's for your like, he's amazing. He's the best in the world. They ended it.
And he gets out and he's just like, I can't believe you did that. And what happened the first couple days, don't think he got any messages, but what's crazy is that all his Facebook friends saw that video, and a lot of them didn't have kids, but all of sudden like over the next day or so they knew someone who's like, who got injured like, oh, my friend Todd does this, and they messaged, and then so and so and so and so, and he started getting all these leads coming in from that thing.
And that's from one video putting out there. So if you go and do a daily Seinfeld post, we may make a new section called daily Seinfeld Facebook post. Anyway, but do it every single day for five days, I promise you that's even if they're not following you right now, the people around you will know what you do, and they'll start referring business back to you.
So that'd be a fast hack just to make some money really quick, and test out the platform while you're on your trial, while you're whatever it is, and see if it's gonna work for you. I love that. I think the other thing,
if I'm remembering what you've saying the last couple days too, is the very first thing you should do is start just talking stream of consciousness. Like, tell your stories, get your voice in there, attractive character over and over and over again.
Uh, over and over. See? You're right out of me over and over and over again.
Uh, so upload your attractive character so you can start writing those emails. It's so awesome. Uh, something you just said that you say things sometimes, and I'm just like, that's so smart.
Slut up. That's crazy. Uh, book a call can be your first product.
Right? If you have nothing to sell, but you have an idea or you have some expertise, like, literally, when these, um, apps are asking you what you sell, you can literally tell that just put book a call. Like, just send them to book a call if they're interested in this thing.
Book a call if you're interested in this thing, uh, and you can start to experiment. Right? And you can do those for free.
You can do those for free to build your email list up, uh, until you're selling people things too. So how cool? Okay.
A couple more really specific product or questions, and then I know you've doing this for hours. Ready go back to bed.
Like, can't leave me alone.
Tomorrow, Todd's on the hot seat, so I get easy day tomorrow. Okay.
So somebody was asking about, uh, really high end luxury products where they're like, I only have a certain number of these available to sell.
How would this benefit me if I'm selling something high ticket? So can you speak to that of, like, if people are selling different types of products? Some people are selling really low ticket stuff, but I did see the luxury one specifically in the chat.
What would you tell what would you tell these people of like, how would this benefit them? Yeah. Great question.
It's interesting because I I've been doing this now for twenty some odd years, know, I spent ten years on the road teaching the principles.com secrets, and I wrote the book, and then click funnels, and other things, and like, it's always interesting to meet people who are just like, yeah, but doesn't work for my business.
Mhmm. I remember my mentor is Dan Kennedy, and remember going to his event, and the very first Dan Kennedy event I went to, he had this big sign on the wall that says, but this won't work for he said, but my business is different. And I was like, that's interesting, and the first thing Dan did when got there, he started laughing, he's like, everyone thinks their business is different, but guess what?
Your business is not different. Like, they're all exactly the same. Right?
You can replace coaching with with software, with timeshares, with one on one consulting, with physical products, with stuff like it's just like the marketing is the same.
Marketing is human psychology. Right? And so if you're selling something that's luxury, that's awesome.
All you're doing is you're selling a high ticket product. So what's the best tool to sell a high ticket product? Right?
Well, it's probably book a call.
So it's like, let's go make a three to five minute video, maybe an analogy video, maybe a Harmon Brothers style video, maybe as a twenty minute, like, continuity style VSL, but a sales sales message that gets people excited. Right?
If you're in the VIP session, Bill talked about how how the goal of marketing is to get people to lead in, to create curiosity and desire.
Right? And in selling, it's to sell those people that are coming towards you. And so it's like using these tools to create desire for your custom thing, whatever it is.
Right? They start coming towards you, and then say, k, now you're interested, and I got your I got your attention. Book a call.
Give me a call. Fill out this form, and I'll call you, and then I'll explain to you what this thing might be. K?
So I don't care if I'm selling a car, would use the exact same thing if I was selling luxury homes, if I was selling timeshares, the it doesn't matter, like the the thing's the same. We're using marketing to people to lean in, curiosity,
desire, Right? And then we're selling to then sell to people that are coming towards you. Okay.
I'm gonna ask you one question. This might be a longer answer. I'm sorry.
I know this is the end of the day, and you're tired, but I gotta do it for you guys. Uh, you just said something that is blowing my mind.
Business is the same. All business is the same. Marketing is the same.
I want you to walk me through as fast as you can. I'm so sorry for your tired brain.
But, um, when you're talking about business is the same and marketing is the same, uh, when I think of marketing and business, right now, especially when I'm looking at the back end of Marketing Secrets AI, I'm seeing marketing as specific things to do, like email, uh, presentation, Dream 100, like traffic, all these different things.
With the tactics that you've put inside this app, if all business is the same, can you walk through just, like, the different types of businesses that you have done these different techniques?
And it doesn't even have to be, like, ultra, ultra specific, like, soap opera sequence. I did it in my wrestling and this, but, like, the different types of businesses. When you say this is the same, like, do all businesses I'm I'm assuming.
I think I know the answer to this, but I'd love to check on it. All businesses need marketing. Mhmm.
Right? Only if they want sales or customers. K.
So then marketing. Yeah. So only only if they want So if all businesses need marketing, and you think all marketing is the same,
explain that a little bit more. Like Yeah. Yeah.
The first time I got this actually, again, a lot of my coaching obviously has been with the coaching people are trying to be coaches, right?
Like, that's a lot of my market. I remember when I launched the .com secrets book, I got a call from a guy and, uh, this was my first actually became my first $100,000 client ever, uh, because I didn't want to do the project. So he owned an insurance company.
I remember I was just like, insurance? Like that's like, I've never done insurance stuff before.
And he's like, read your book. It's amazing. He's like, I want you to come out and train my entire marketing team.
I was like, but I've never sold insurance before. He's like, doesn't matter. He's like, read the book.
I get it. Uh, and so I was kind of fighting against this. Um, the guy in my team is like, well, how much should I charge him?
I was like, uh, tell him a 100 k. Because I'm like, tell him a 100 k for a day. Was like, there's no way he's gonna pay.
This is again this is like, yeah, ten years ago. And, uh, so a guy in my team tells me, walked to key he said, he said, I'm like, what? He's like, yeah.
Said, ask where to wire the money to. I'm like, oh, crap. So so I do the this is pay 100 k.
He flies out of his office for entire marketing team, and I'm sitting like, hey. What am I gonna do? Like, I'm trying to research mark like, trying all sorts of things.
I show up the thing, and he sits down. He's like before we start the consult, and he's like, alright, this is the deal.
We send out really boring emails. I'm like, He's like, our emails are the worst. He's like, they're all corporate y and horrible, and nobody opens them, nobody clicks, nobody buys.
He's like, I just need you to convince my team, because they don't believe me. If you can convince them that we need to send a daily Seinfeld email out, I will see I will feel like this is a success. I was like, that's it?
He's like, yeah. I'm like, for the whole next eight hours, that's it. He's like, that's all I need you to do.
I was like, oh, dear me. And so I was like because I I was like, like, daily Seinfeld emails and an insurance company. Was the last thing I would have thought was the thing.
Right? And so I come in, I I explained to them in, fifteen minutes. This is what daily Seinfeld email is.
And then they're all looking at me like, no, it won't work. I'm like, I think it will.
He told me I have to convince you it will, so it's gonna work. And so we spent the next like seven and a half hours having all these guys write daily Seinfeld about themselves and their interaction with their insurance company, how And it by the time the day was it was insane. These emails, we got emotional, we were crying, the teams are reading these things to each other, and all of sudden, like, I had that thing.
I was like I was like, you guys just shift from a corporate soulless company to a company with a soul. Like, people will connect with you now, and they started sending these emails out to their audience, and I started seeing this transition of just like shifting from corporate y, like, I have to have this insurance to like, oh my gosh, want this, like this is and they share and it just changed the feeling, the vibe, and got people to come to them.
Right? And so it's just so simple, so dumb, like but it's like when you learn good marketing, good storytelling, good things like that, you guys, it'll transition everything. And again, for the last decade, I've been teaching people this.
Like, you guys, if you've my world, you know this stuff, like, you know it conceptually. And all we're doing now is taking these exact same principles, and we tried to simplify it so that you can do it now. Instead of having a team of 10, or 20, or 30 people, you can do it by yourself.
Team of one, department of one. Right? Company of one.
You have the ability to do it now because these things that used to take so much human manpower, now we can do it AI, and we've built these things into marketing secrets. It keeps growing, it keeps keeps evolving, and you guys have access to it. Right now, when you go to aisecretschallenge.com/
join before the countdown clock hits zero. So Okay. I'm gonna ask you one more question.
I'm asking you hard questions at the end of the day when I know. One was one more question. No.
Uh, can we pull up, um, oh, yeah. We can talk about what we're doing in the next five days as well, but I wanna pull up just that stack slide one more time, and it's gonna be rapid fire.
Rapid fire. I'm so sorry for your brain, but guys, I'm doing this for you. I want you to go through the thing that's happening in my mind right now is the phrase that's coming to mind is, like, this is necessary for my success.
Mhmm. Right? Is it necessary for my success?
Is it necessary if I wanna make money with AI? Right? If you can, I wanna challenge you to try to do it in, a sentence?
Right? If you can, with each just individual items, it'll take two minutes because you're you're just gonna go through each one of them.
Can you just tell them, like, why in a sentence, why you included that part of the offer and why that specific
thing is necessary to make money with AI? Cool. It's a challenge.
Alright. Here we go. Number one, all in one person app.
The reason why I created this is literally so you can have me as your CMO and have every single system and software we're building internally to do our marketing to also do your marketing. What would be the consequence if they didn't have it?
Consequence if you didn't have it is you have to go reverse engineer and do these things for yourself. So you've gotta go and figure out all the email structure to create emails, the social structure to your reels versus your YouTube videos, uh, versus your podcast versus your interviews.
You have to go reverse engineer how to do, uh, like just all the pieces, all the stuff that I spent twenty years doing for you, you got to do it on your own. And so, it's it's the shortcut where you're getting me basically doing all the work for you.
So that's why it's so essential, and it's ever growing, which means it's it's something that as we're evolving and growing, you're getting access to everything as well. So Okay. Next, AI powered product launch.
Why did you add that? Why is it necessary to make money with AI? We add it because you've gotta learn how these things fit in the correct order that you're getting them.
Because right now, I see everybody who's I mean, I'm sure your feed's the same as mine on Instagram, YouTube, and TikTok. It's like 8,000,000,000 people showing you the magic skill of the week that you can magically do to make money, and and you go to them, it's like, here's five prompts. Like, it's just like these dumb things, so you're like, you're learning fraction piecemeal stuff that's not in sequential order of anything.
Mhmm. So this is like saying, okay, through the lens of this is how we make money with AI, this is the building blocks in the order to implement and apply them, so that way by the time it's done, you have built the foundation of an amazing business.
Right? A lot of people have built businesses that have done, you know, some amount of money. Very few people build a business that's done over a billion dollars, let alone do it without any venture back backing.
Right? We've done it before, and so we're building this the foundation that we're rebuilding for ourselves that you're getting access to in the order that you need to actually build a a sure foundation. That's why we do that.
And they're facilitated. They don't even have to do them by themselves. Incredible.
Okay. Next. Never behind.
Never behind. Because most of us, all of us feel like like everything's moving so fast.
Prior to AI, everyone's like, everything moves so fast all the time on the Internet. Was like, that seemed like a turtle. Things are moving so quick, and so fast, and so, honestly, if you're getting your news, your information from the news feed of YouTube, uh, people who are sharing you stuff means you're already behind.
Right? So this gives you front row, uh, access before everyone else knows stuff of what's actually happening. It's making sure you're not focusing on all the fluff.
We're filtering it all, giving you guys just things that actually you need to know to implement to actually make money. I'm obsessed. Okay.
Deck it in the day AI. Why'd you include it? Because how many of guys love to ask me a question one on If you would, and I could answer you for sure.
Yeah. That'd be great. Right?
And you can join inner circle. $50,000 a year. You'll fly out here, and you ask me your question.
Fifteen minutes will do it. So that's the best thing. You should all all do that.
In fact, my goal, this entire program is making you so much money that you feel obligated to sign up for my inner circle someday. Like, that's it. In fact, had Dan Henry.
I don't if you guys know Dan Henry. He read Doc Ops Secret's book, applied the principles, made insane amounts of money, and one day he wired me to $50,000 for inner circle, and this is funny.
He never showed up once What? To any of the meetings. And I messaged him, like, hey, man.
Do want me to send you the money back? He's like, no. He's like, I read your book.
The he's like, the $8 book I bought. He's like, I got so much value from that. Built my entire business.
He's like, I felt so much reciprocity. I felt like I owed you more, so I just bought Inner Circle to show you like, this is how much it's like, my really evil motivation is not to sell you guys a three thousand hour course. I don't make any money off this.
My evil motivation is to sell you this 3,000 hour course, so you guys make so much money that eventually you feel so guilty that you send me more money to join my inner circles. You can fly here, and you can ask me any question you want. There you go.
There's my evil motivation. So that's the best thing. The next best thing is my decade of the day app where you can ask me a question, and it's trained on my training.
So it's not as good it may be better than asking me a question because you ask more than one. You got more than fifteen minutes. You can spend two hours doing it.
But the next best thing is that. So until you make your first because even to to apply to an instructor, have make a million dollars before you're able to apply. So until you make your first million, ask me as many questions there, and then someday come and do it in person, and it'll be amazing.
So There you I love it. Okay. Russell Brunson, course library.
Do you know how much work I put in the course library? Everything I ever known after I got out the books is like, now we turn they go deeper into these things into courses. And so, um, I think it's amazing because first off, uh, over the last decade, people have all paid for these courses, a lot of money, and they're there for you.
But more importantly, um, because again, none of you guys should be going through and watching 800 courses from Russell. That's not the thing. What's cool is the chief of staff can get you in real time the questions you have.
So yes, deck in the day, I'll answer your questions, but if you're like, I'm I'm just stuck on this thing. I can't figure out how to do blah. Ask you for staff.
It'll go in there to the course library. You'll find the exact here's eight places Russell talked about it.
Here's the links to it. You click on it. It takes you into the course to the exact thing to get your question answered.
So it's just like it's like having a librarian. Uh, we're like, hey, did Russell ever teach about blah? And you're like, yeah.
Hold on. Here you go. And then you like, you can get exactly what you need in real time, and so that's why that's so cool.
Otherwise, you gotta go buy everyone of my courses, scroll through them all, spend countless millions of hours, and eventually, hopefully find the questions that you need, or you can just use this and it sure can see a ton. I'm obsessed. Okay.
Lost secrets books. This is because there's so I'm obsessed with this game, as you know.
And so you guys know I published a lot of stuff. We write a lot of stuff. There's like, there's different levels of the game, and able to share things public level that I can't share at deeper levels.
This is like the deep dives on these concepts. You've heard me talk about attractive character, this is the deep dive. You heard me talk about soap opera sequences, the deep dive.
So like, any you guys who want to gain mastery, this is the way you gain mastery. Right?
So you sit next to me and geek out with me for like four or five days on each topic, or these are the deep dives of me spending multiple days pulling all my resources, my swipe files, my everything, and building out into these lost reports. And so yeah, if you wanna if you wanna go deep on any topic with me, this is the best way to do it.
And if we ever hang out in your circle, can talk in a deep different level, and get get down deep, really cool stuff, because you'll know everything. So I love it. Okay.
Talk for twenty seconds about the VSL animation deep dive. We didn't even talk about that yet. You all want that today.
Yeah. Because everyone just saw my VSLs, how many of guys are like, I want a VSL. I'm like, Russell, it's so cool.
Um, I showed some of the inner circle. Everyone's like, how do we do the animations? Like, everyone wants that, and so now you guys will have a chance to actually learn how to do the animation.
I don't know how to do it yet, but Ray on my team is gonna come and actually show you guys step by step how they take the script, turn it into storyboard, animate the storyboard, how they add the music, and the lights, the camera, and the action, all this stuff to make it amazing, and so if you want to because you can do VSLs without that.
You can do VSLs with you talking to screen, You can do PowerPoint VSLs. There's a lot of ways to do VSLs, but man, the AI age, when you can create something like that, like, grabs someone's attention, and it sucks them in, and it's it's just a powerful device to get people's attention, so it's worth learning.
Incredible. Okay. The last one is overskilled.
Just why include overskilled beta access? How is it different than Cloud Code and Lovable? What is Todd working on to Yeah.
Make it spectacular? Well, these two things. Overs I mean, we call it overskilled, but it's also this is like all the deep dive trainings on how to build your own software.
And so inside of that, you're also getting like the the Clock Code and Lovable to like learn how to do those. This is just nice because when over skill is all said and done, the vision that Todd's building with it is really cool, where it's the entire marketplace where you can like click funnels, build share funnels, you can build share apps or and you can get apps.
You let's see, find someone who's like, I built an app that's in in the weight loss space. Like, I'm not weight loss, but over here, and you get like, you could give me your app and I can code on it.
We can do different things and like, it's just it's gonna make a really cool community where all of us can start building software together. We can share things. We can go back and forth, and so the long term vision is amazing.
So again, we're giving you beta access. You guys have the ability while you're an active member to have access to the software without paying any of monthly fees other than credits, and it's amazing.
But again, knowing that that everyone's gonna build software a little bit differently, like, don't have to use this, but when this is like, when it's out of beta and in a really cool spot, it's just gonna be something that's really magical. The community based app building side of it is the magic behind it.
It's gonna be really cool and excited for. I love it. Okay.
So one final time. What should our people do if they think, wow, this is something that sounds really amazing to me? Well, there's one we forgot though.
We asked the last one. The two CCX shadow seat. So this is this is important because, again two cc x is 25 So you look at my business, so like we have these two or three, two to five thousand hour courses that are entrance level to get you a skill set.
Skill acquisition. Right? We've got one to teach you how to be a funnel builder, one to teach you how to build a webinar, one that this AI, like we have these different front end things, they're about skill acquisition.
Right? My goal with any of these programs is to get you making money as quick as possible. K?
Then the next year, as soon as someone start making some money from these lower tier programs, my next program is called two comma club x. K? This is how we This program is about racing to the two comma club.
Going from where you are today to making your two comma as fast as you can. Okay? And so a lot of you guys like this will be your chance to like peer into your new peer group.
Have a chance to spend some time with them like, this is my new peer group. Here Everyone in here is running to win a two comma club award. Like that's the program.
It's all about that. Like everyone's got a goal. My goal in February x is I don't want you in this program very I want you to short as possible because my goal is as soon as you hit two Comma Club x and you make your first two Comma Club, then you have a chance to apply to be my inner circle.
And that's my really evil motivations I told you earlier. Okay? So again, these are our front end programs to give you a skill set that'll help you to finally generate money quickly.
K? So again, whichever one you come in on, or if you get two of them, like we have people on funnel builder program who do this as well. Right?
You're you're acquiring skills to so you can go out there, and now you're you're a value to the marketplace, and you start making money very very quickly, and as soon as you do that, then it's like, hey, now jump to CCX. This is a group, it's a mastermind of people running to a two Comic Club award, As soon you win two Comic Club award, they come in your circle, and these guys are all trying to win two Comic Club x, which is 10,000,000.
We get two Comic Club x, then you upgrade to the Atlas group, which people try and get to a 100, and like So for me, that's the evil motivation. So that's why two CCX is really cool because this gives you a chance to meet your new peer group. People who are all racing to the new comic club award, have a chance to be in there and see it, because when you see it, it becomes real.
Okay? This is a lesson I learned way back in the day. I remember when I started wrestling.
I was wrestling, was doing some stuff, and it wasn't until my dad took me to the state tournament. I went to the state tournament, I saw the people who were at state tournament. I saw Matt Woods for my team win his third state title, get his hand raised, and as soon as I saw it, I was like, that.
I wanna do that. Right? It gave me the ability to know like what it was, and see it.
So for this, that's what two c that's why we do the shadow seed program, is I want you to come and experience it and see it. Right? So you know, that's the league, that's my peer group, that's what I wanna run with.
Okay? By the way, do same with two cc x. Okay?
We let two cc xers, we have a shadow seed to get in your circle so they can see their next peer group and aspire to wanna be part of that. But for you guys that are coming in with these lower level programs, like, that's the goal is to get you there. So two CCX is gonna give you a glimpse of your peer group of people who are running, pushing you, driving you, helping you hit your goals.
So Can I tell you something that's crazy? Not planning on this, but,
uh, it was at it wasn't at a February event because I hadn't made any money at this point. I had no business, but I went to Funnel Hacking Live. Um, this is, like, six years ago.
And I went because some of you, um, may have heard this story before if you're in Russell's community, but I went to Funnel Hacking Live. Uh, at the time, was teaching voice lessons and to kids. And I went to Funnel Hacking Live just to see my sister-in-law speak, and I didn't have an online business.
I had never done any And Internet I went in and, Russell, you said something today or yesterday, uh, where if you have something that's gonna change people's lives, it's your moral obligation to give it to them.
Right? Or your moral responsibility to give it to them. And I heard that at Funnel Hacking Live, and there is something about those events and just hearing the content and being able to think bigger and seeing a group of people that you want to be a part of that.
It sparked the idea in me. I was able to meet somebody that I was like, oh my gosh. I think I can help you.
I think I can help you. I think I could build a business around this. And I literally started my business that first day of Funnel Hacking Live.
And I spent I registered my domain name literally day one of Funnel Hacking Live and then spent the next three days of Funnel Hacking Live learning how to put the business together. Um, I talked to my first person there and said, be my first client, please. I'll do it for free.
And my entire business is built off of that. Right? Of just going to these events and being like, okay.
I know I have a skill set. I know I have something that can help people. I need to get around people who I could help.
Right? So I love how you were talking about that. Like, be around your peer group.
Magical things can happen. I love I love in person events, and I love watching kind of the energy even if it's virtual. Right?
I I am obsessed with that. I think it changes like our whole mindset. You'll rise to the level of your peer group.
Mhmm. Like that's like an eternal principle. Like the people you spend time with is who you become.
Right? So you're the average of your five closest friends weight,
you're the average of your five closest friends income level, like all these things are true. Right? You rise to the level of your peer group.
Okay. I try to tell my kids this, I'm like, get around good people and you will become a better person. Right?
And the same thing is true here, like I'm trying to get you guys into this peer group. Okay? There's people operating this level and for a long time you're like, this is impossible, so on, and then down here, like, this is really simple.
Like, is not that hard. I remember the first time I joined Dan Kennedy's Mastermind, and at the time, like, I had a 5,000 coaching program, in my head I was like, that's all the money in the world someone would ever pay. And I'm in this coaching program, all these other people who are a level above me, right?
And I'm in here, and first I'm like, I have to say it's confusing, I don't really understand about I'm like, these guys are all making more money, gotta plug in here, something. I'm there and there. And I remember I had a chance to present, I showed these guys my business, and I was selling a $5,000 coaching program, and one of the guys asked me, he's like, well, do you sell person who bought the $5,000 thing?
I'm like, are you talking about? That's all the money they have in the whole world. And he's like, what?
He's like, no. He's like, that's a $5,000 buyer.
Like, they're your best client. Like, you need to sell them something else. I was like, no.
They they that's all the money somebody has in my head. Right? And it was interesting because that was my belief.
And then at that program, I paid $25,000 to be in the room, and at that program, Bill Glazer gets up, he's Dan Kane's business partner at the time, he gets up and he pitched like a $35,000 program to all of us $25,000 buyers, and nine of the 18 of us went and bought it.
And I was like, oh my gosh, I've been thinking so small. Right? And I stayed in that group for six years because their thinking was up here and I was down here, and again, you rise to the level of your peer groups.
I started rising up to the point where I got to all these people, and then I was like, okay, what's my next peer group? What's next peer group? I kept looking for the next levels.
Eventually I ran out of levels to find, to plug into. And so that's why I built my business. Right?
It's like, you guys are plugging into the peer group right now, people learning AI. And as soon as you master that, we're gonna have you plug into two CCXers. As soon as you get to that level, you're plug into inner circle.
And you're plug into Atlas, you can keep going and going and going. Right? Like that's, I'm all about entrepreneurial progression and development.
It's what I'm doing with you guys here. Okay? This is not about me making money off you, this is about me helping you progress and become next people, and putting you into the rooms that are gonna stretch you, they're gonna make you grow.
Excuse me, I'm spitting, I'm so excited. They're getting you to grow, and the next level, next level. But right now, it's just like, okay, plug in here.
Right? Come in here, learn the skill set, skill stacking, learn this, understand it, start making money with it, then plug into this groups above you. If you got a shadow seat, come two days, come hang out two c c xers, and see what they're operating at.
You're like, this is my peer group, let's go. And you start rising, and rising, and rising, and eventually it's like, what's next peer group? What's next?
And it's just skill stacking, skill stacking, skill stacking. So there's look, then see how my business actually works, and what we're doing here, and hopefully that helps you guys. And just know again, this is not the end of the path for any of you guys.
This is the beginning. This is the first skill, maybe the second skill I've worked you on that we're stacking into this in this thing. Right?
And these skills should like, you should be 100 x ing your investment on any skills that I give you. For $3,000 we're teaching you guys the secrets of how to wield AI to, um, to generate money at will and any business you want.
Like this is insane. This is like this is like, you know, and then and then you can make all the money, you know, like charging royalties, now you can keep all the money you make from this. Right?
And it's like, hey, now you learn this skill, so stack the next skill set, next skill set. So anyway, hope that helps you guys see how it works in my head and why we're doing this. That's how we played this game.
And my whole job is you guys into the next peer group, next peer group, because you will rise to the skill set of the peer group you surround yourself around most of the time. I'm obsessed. Okay.
Tell us what we're doing for the next five days. Alright. Slides back up.
Here we go. Next five days, after you go to aisecretschannels.com and join, then k.
Again, day number one, we did a 7 figure shortcut. If you love this, type in seven Seven.
Seven or shortcut. Type in shortcut in the there we go. What's up?
What's up? K. That gave you guys the skill set to actually make AI awesome.
Number two, yes, we tracked the billion dollar break. You had to create your how to make your offers even better by combining both information and software into one super offer. Day number three, today, we talked about the one person marketing machine.
We'll actually just do that. Okay. Type in billion billion billion billion.
Thank you, guys. K. Type in machine for the one person market mission.
We showed you guys how to literally step by step on your org chart replacing person or building out little mini software to be able to do all these functions so you can grow and you can scale faster and faster and faster. Tomorrow, we're gonna be out the one person development software machine. Now, you can start building these apps, these software, these things to be able to make your offers better, to be able to use them for lead magnets, and driving traffic, all sorts of magic stuff.
I think Todd's gonna try to make video games tomorrow too because that sounds like fun. So tomorrow's gonna be amazing, do not miss it. And then day number five, we're gonna add one more skill which is taking showing you how you can take all these skills you are learning, and how you can hustle to make a bunch of money with it.
And this day is selfish, because I'm like, I can show them how to make a quick $3,000 this weekend, maybe they'll buy the program if they need to. So, um, if you're like, I can't afford this, come day five, I'll show you the magic trick. Go apply the magic over the weekend, you get the money, you can buy the program.
So that'll be really cool, and then you have that side hustle you can do over and over and over again every time you get some money. So there you go. That's gonna be fun.
That's day number five. How many of guys want some side hustle? If you want some side hustle type in side hustle.
Yeah. Yeah. Let's learn some side hustle.
Um, again, this is acquisition you guys. I'm giving you guys a skill set.
Just what you learned in the first the last three days alone, you've acquired three core skills that 99.9% of businesses No. No.
That's that's a lie. 100% of businesses need Marketing. And the 99.99% of businesses don't know how to do it, and now you do.
You've acquired that skill already. You go play inside of marketing AI tonight for fifteen minutes, you know more and can do more than almost every human glean on this planet. Go walk down the street, knock on some businesses and say, yeah, and start using site like like there's so many opportunities you guys.
This game is not that hard, you just got to do it. Skill acquisition, look at it as you just acquire skill and the $3,000 investment is gonna make that skill like you're gonna master it even a higher level. It's gonna be amazing.
So that's the next couple days. You guys made it through day three, we're more than halfway done. If you've enjoyed this so far, type in I'm having the time of my life.
You're having a lot of fun, let us know, and and then like I said, tomorrow's software day, then we have side hustle day, but I say right now guys, don't like, if if you've seen you've seen the future, if you've seen your future today, go sign up a iseekerschallenge.com/join. Right? A big reason why I do stuff like this, people are like why do just give to me free?
Why do give everyone these bonuses? You could give to everybody, and the reason why I don't, and this is this is the eternal principle, you guys need to learn this, and eventually gonna teach this to your students. K?
People who pay, pay attention. That's it. K?
I was a freebie seeker my first eighteen months of my business. I got online and I listen, this is before a webinar, but I listen every single tele seminar. Every single thing I got free thing, free thing, free thing, free thing, free thing.
Guess how much money I made? Nothing. K?
It wasn't until I invested in my very first course. K? This is back in 2001, 2002, so it was a thousand dollars which again, was a college student at time, didn't have a thousand dollars, it might have been a million dollars.
And I figured out how to go get a Visa, MasterCard, have them finance it, I bought this thing for a thousand dollars, and it was crazy because I had invested in myself. Now when I was out there asking people to invest in themselves, I was able to do and it changed everything for me.
Okay? This is the reason why I ask you to make a financial commitment because when you commit to something like this, okay? I'm gonna do this for twenty years.
Those who pay, pay attention. It's crazy. And those who don't, don't.
Okay? When I used to do events back in the day, I'd, you know, I do events all the time, but I'd have friends and family members who are like, can I come to the event?
I wanna see what you guys are doing. So I'd invite some my friends and my family members to come. Right?
Because they always wanted to see like, what people, like, I'm like, people pay $20 to be in this room. They're like, woah, this is crazy, I wanna be here. And what's crazy is that for two decades of doing this game now, people would come to this event as a free person.
They sit in the room. Right? Hearing the exact same information that someone who paid paid $20 here.
Exact same information. K? And 100% of the people, not not half of them, 100% of the people who came for free and sat in the room, 100% made no money from it.
100%, no money. The people who paid the $20 to be in the room, 100% of them had success.
It gets crazy to me. Those who pay, pay attention. K?
Eternal principles. This is true in all things in life. K?
And we could get scriptural, I'm not going to, but if we can get scriptural, like there's like this is true biblically, this is true like everywhere you look. K? Those who are not willing to commit will not have success.
And so I'm asking you to make a financial commitment that's probably uncomfortable, it's probably scary, and the reason why is because those who pay, pay attention. And if you pay $3,000, you're gonna pay attention. When I pay my very first thousand dollar course from Mark Joyner, in 2002 or 2001 when I bought it, I was so scared.
Did not have that money, I had begged my wife to let me go get a credit card, we'd been married for less than year, I was like, this is like, I was so scared, but because I made that financial commitment, like I logged in every day, I watched the trades, I went through the course, I did the things. K? And I spent eighteen months prior just dabbling around not doing anything.
So that's why we do it. It's for you. I promise you guys, we're doing this.
I'm all about entrepreneurial development. My goal is to turn you into somebody who's building a huge company and changing the world. This is the beginning step for lot of you guys, is amazing.
I'm so excited to be here with you guys, and having so much fun with you guys. Hope you are as well. But you gotta take that leap of faith.
You do it by going to a isecretchallenge.com/join. Get started. Invest in yourself.
Come hang out with us. Come play with everybody. Come into this new peer group with us, and then other than that, tomorrow we start at same time.
Same time. VIPs, we all start at VIP time, which is one eastern, I think. Hopefully, you know.
And then general mission, we start at noon mountain, which is two eastern, so same time as as today as well. So thanks, you guys.
I appreciate you all. Thanks for hanging out. We're here to serve you guys, we cannot change your lives and thank you guys for allowing us to do that.
Thank you McCall for everything, thank you for all of our team behind the scenes, thank you for my software development team who when the demo broke in the middle, they fixed it five seconds later, that was amazing, made me look like a rock star, thank you everybody and alright. That's it.
We'll see you guys all soon. Bye everybody.
The Hook
The bait, then the rug-pull.
Russell Brunson opens by pronouncing courses and software dead, then spends four hours arguing the opposite: that the frameworks around them, executed by AI, let one person run a marketing department that used to take five hundred people.
Frameworks
Named ideas worth stealing.
29:40model
The One-Person Marketing Machine
Multiple front ends for the same offer
One-to-many VSLs
One-to-many emails
Three steps to run the whole marketing side of an org chart solo with AI.
Steal forstructuring any solo creator's entire acquisition and nurture system
31:40concept
Multiple front ends, one offer
Many distinct entry funnels (books, challenges, VSLs) that all sell the identical core product; the model behind Agora and ClickFunnels.
Steal forgetting more mileage from one offer without changing the product
1:05:00list
Funnel hacking to swipe file
Buy/collect proven competitors
Transcribe them all
Have AI find the common structure
Save as a reusable swipe file
Script in your own voice
How to make AI produce good copy: model what already works before generating.
Steal forany AI copywriting task in an unfamiliar niche
1:25:50concept
Soap Opera Sequence
A 5-10 email onboarding story that opens a loop in each email and closes it in the next to build relationship before selling.
Steal forwelcoming new subscribers and warming them for a first offer
1:31:40list
Daily Seinfeld Emails (11 types)
Episode
Epiphany
Educational
Controversy
Checklist
Current-events
Reader-story
Charitable-goodwill
Survey
Wisdom
Countdown-urgency
A daily standalone email (hook, story, transition to offer) rotated across eleven structural styles.
Steal fora sustainable daily email cadence that always sells softly
4:20:00model
Value ladder / peer-group progression
Front-end skill programs
2CCX (race to $1M)
Inner Circle ($50K)
Atlas ($250K)
An ascending series of offers where each tier lets buyers see and aspire to the next.
Steal fordesigning an ascension path across a product line
CTA Breakdown
How they asked for the click.
VERBAL ASK
2:20:23product
“Go to aisecretschallenge.com/join and save your spot for just $2,997.”
Woven throughout as a recurring lower-third and stack slide, softly repeated during Q&A ('open a new browser window and go sign up'), then hard-closed with a countdown near the end.
A three-hour-forty webinar where Russell Brunson and Todd Dickerson build working SaaS apps live from one-sentence prompts, then wrap the demo in an offer for the software that turns your frameworks into your own product.
A four-and-a-half-hour Brunson webinar arguing that AI killed standalone courses and standalone software, and the only survivor is the fusion of the two.
Russell Brunson and Todd Dickerson spend three hours turning one contrarian metaphor — the poop brownie — into a repeatable framework for making AI actually make money.
A performance marketer whose clients have generated over $7.8 billion in sales lays out the exact sequence he'd follow if he had to rebuild his skills from nothing.
How a sales mentor who never pitches turns strangers into credit-card-out buyers — mapped stage by stage, from the ICP hiding in his captions to the phone script that gets a lead to pick up twice.
05:15
12:16
15:46
19:17
26:17
30:03
31:40
38:43
42:08
45:43
54:21
57:51
64:09
69:36
73:02
77:43
80:50
84:10
91:43
95:18
99:19
102:21
110:27
113:25
116:37
120:35
124:28
126:36
131:29
136:19
137:57
143:47
151:37
154:37
159:32
162:50
164:50
170:03
172:53
176:13
182:21
186:32
189:26
193:11
196:31
200:15
203:30
207:05
214:14
217:29
222:55
225:36
229:25
231:46
234:59
240:42
242:15
245:27
257:37
259:38
264:41
268:13
270:00
275:15
278:45
3:43:22
4:33:16
3:07:05
11:12
27:51
16:53