The argument in one line.
AI has made both courses and software individually easy to copy and cheap to replace, so the durable business is the fusion of the two: software that implements your own frameworks, sold as a transformation for recurring revenue.
Read if. Skip if.
READ IF YOU ARE…
- A coach, consultant, or course creator whose information product is losing sales because buyers now get the same answers free from an AI chatbot.
- A founder with proven frameworks who wants sticky monthly recurring revenue instead of starting every month back at zero.
- A non-technical operator who wants to turn a repeatable process into software by describing it out loud rather than hiring developers.
- A marketer who wants to acquire customers through revenue-share affiliate partnerships instead of paying rising ad costs.
SKIP IF…
- You want a neutral, hands-on AI-tooling tutorial; the teaching is real but wrapped in a long pitch for one paid platform.
- You already run a mature software business with a working paid-acquisition engine and are not selling information or coaching.
- You are put off by heavy scarcity tactics; the session leans hard on a countdown timer and a disappearing bonus.
The full version, fast.
The argument: AI answers questions for free, so standalone courses are dying, and anyone can now vibe-code a clone, so standalone software has no moat. The escape is to blend them. Step one, map a result you know how to produce into a step-by-step framework. Step two, turn that framework into software people log into daily, which makes the information sticky and converts one-off sales into recurring revenue. Step three, get 'better-than-free' traffic by paying influencers a revenue share only after a sale rather than buying ads. Live demos show a habit-tracker app and an influencer-outreach tool both built by voice. The session closes with a stacked offer positioned as a free bonus for upgrading to the paid platform.
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00:00 – 05:00
01 · Cold open and Day 1 recap
The 'poop brownies' hook and the 7-figure shortcut: swipe file, attractive character, creative director. Welcome to Day 2 with 23,000 registered.
05:00 – 30:00
02 · Why courses and software are both dead
AI answers questions for free so courses lose stickiness; vibe-coding erases software's moat. Information alone is a commodity people cancel first.
30:00 – 48:20
03 · The ClickFunnels origin story
Meeting Todd, the $20k dead Ruby-on-Rails site, two years of unpaid work, the partnership, and turning the DotCom Secrets book into software.
48:20 – 1:03:20
04 · The breakthrough and recurring revenue
Six failed launches, then the San Diego event where framework-first selling worked. Software plus secrets equals MRR; the compounding-continuity math.
1:03:20 – 1:18:20
05 · Step 1 and 2: map your secrets, build the software
Reverse-engineer a result into a step-by-step map; same content repackaged sells for 10x. Live voice-build of a Think and Grow Rich habit-tracker app on Overskill.
1:18:20 – 1:30:00
06 · Josh Latimer testimonial
A failing software founder wires Russell $25k, gets one reframe (sell transformation, software as bonus), makes it back in 90 days and 5x's lifetime revenue.
1:30:00 – 1:50:00
07 · Step 3: cut out the middleman for free traffic
Skip paying Zuckerberg; pay influencers a revenue share after a sale. The Dream 100 and how the DotCom Secrets book launched via podcasters.
1:50:00 – 2:00:00
08 · Influencer Secrets demo
Ben Moo demos the vibe-coded influencer tool: 123M influencers searchable across platforms, real-follower scoring, contact scraping, Dream 100 Kanban outreach.
2:00:00 – 2:23:20
09 · Setup for the offer and objection handling
Reassuring the overwhelmed, teasing Days 3 and 4, and framing a 'shortcut' package for people who see the vision but lack the pieces.
2:23:20 – 2:45:00
10 · The offer stack
AI-Powered Product Launch, Overskill beta, Platinum upgrade, Never Left Behind, Decade in a Day bot, 12 Lost Secrets books, course library, $42k anchored value.
2:45:00 – 2:53:20
11 · Price reveal and disappearing bonus
Anchored at $42k, dropped from $15k to $2,997. The 2CCX shadow-seat bonus vanishes if you buy after the break; countdown timer runs.
2:53:20 – 3:03:20
12 · The '1% crazy' entrepreneur film
A cinematic identity-close monologue plays during the buy window: most entrepreneurs fail, you need a real why, welcome home.
3:03:20 – 4:06:40
13 · Success-story montage and Q&A
A long reel of ClickFunnels origin stories, then live Q&A on platforms, iteration, and financing while people buy.
4:06:40 – 4:33:16
14 · Week roadmap and homework
Preview of Days 3 to 5 (one-person marketing machine, software machine, AI side hustle) and the attractive-character homework.
Lines worth screenshotting.
- AI made courses easy to replace because a chatbot answers the buyer's question for free, often by scraping your own content without crediting you.
- Vibe-coding removed software's moat: a competitor can now rebuild a $300-a-month tool for about $150 of Claude Code credits in an afternoon.
- Standalone information is the first thing people cancel when money gets tight; software they use daily is what makes it sticky.
- The blend of information plus software is what turns a one-off course sale into monthly recurring revenue.
- People pay more for the same content packaged differently: Think and Grow Rich sold as a $10 book and a $100 CD set is 10x the price for identical words.
- One framework can be sold as a book, a course, software, a membership, a seminar, and a mastermind at price points from $10 to $25,000.
- Reframe expenses as member counts: a $100-a-month app needs 5 members to cover a $500 loan payment and 233 to cover a $2.3M house.
- David Frey's rule: if you do not have continuity or recurring revenue, you do not have a business, you have a promotion.
- ClickFunnels reached over $10M in annual recurring revenue before buying its first paid ad, using affiliate partners instead.
- Better-than-free traffic means paying influencers a revenue share only after they generate a sale, so there is no upfront ad spend and no risk.
- The winning sales reframe is to stop selling software as a tool and instead sell the transformation with the software included as a bonus.
- ClickFunnels failed to sell six straight times as pure software; it took off only once the framework was taught first and the software shown as the way to execute it.
Fuse your framework into software and sell the result.
WHAT TO LEARN
AI made courses and software each easy to copy, so the durable business is the blend: software that runs your proven framework, sold as a transformation for recurring revenue.
02Why courses and software are both dead
- Treat information alone as a commodity now that AI answers buyers for free; wrap it in software they use daily so it becomes sticky and hard to cancel.
04The breakthrough and recurring revenue
- Convert one-off sales into subscriptions and reframe expenses as member counts, so a modest monthly product quietly covers real bills as it compounds.
05Map your secrets, build the software
- Reverse-engineer a result you already produce into a numbered step-by-step map, because that map is the asset every product format is built from.
- Sell the same framework in ascending packages from cheap book to high-ticket mastermind, since buyers pay far more for the identical content repackaged.
06Josh Latimer testimonial
- Lead with the transformation and position the software as the delivery vehicle, not the product, which is the reframe that made ClickFunnels work after six failed launches.
07Cut out the middleman for free traffic
- Acquire customers by paying partners a revenue share only after a sale rather than buying ads, removing upfront cost and risk from growth.
11Price reveal and disappearing bonus
- Discount an anchored offer heavily and pair it with a genuinely time-limited bonus; the countdown and the vanishing seat are what convert fence-sitters.
Terms worth knowing.
- Attractive character
- The human personality a business communicates through. Capturing the founder's real voice and stories from transcripts is what stops AI output from sounding robotic.
- Swipe file
- A curated collection of proven marketing assets (emails, funnels, VSLs) fed to an AI as reference so it models what works instead of scraping the open internet.
- Dream 100
- A list of about a hundred influencers or platforms that already own your target audience, whom you court so they promote your product to their followers.
- VSL
- Video sales letter. A long-form video whose sole job is to sell a product, structured around a scripted persuasion sequence.
- MRR / recurring revenue
- Monthly recurring revenue. Predictable subscription income that compounds month over month rather than resetting to zero after each sale.
- Vibe coding
- Building software by describing what you want in natural language to an AI tool, which generates the working app without the user writing code.
- Two Comma Club (2CCX / 2CCC)
- ClickFunnels recognition tiers for funnels that generate $1M (two commas), or $25M (2CCC) in sales; 2CCX is the associated coaching mastermind.
- Continuity
- A subscription or membership component of an offer that keeps customers paying on an ongoing basis.
Things they pointed at.
1:05:00productClickFunnels
1:50:00productMarketingSecrets.ai
1:15:00toolOverskill (Todd Dickerson's vibe-coding tool)
2:20:00toolLovable
13:00toolClaude Code
01:00toolWhisperFlow
1:11:00bookThink and Grow Rich (Napoleon Hill)
33:00bookDotCom Secrets
27:00bookExpert Secrets
1:39:00bookTraffic Secrets
1:45:00channelEntrepreneur on Fire (John Lee Dumas)
Lines you could clip.
00:00
“Why do some people make money with AI and most don't? The answer is poop brownies.”
55:00
“If you don't have continuity or recurring revenue in your business, you don't have a business, you just have a promotion.”
1:10:00
“People will spend more money for the same content packaged in a different way.”
1:17:00
“Stop selling your software as a tool. Sell the transformation, but include the software as a bonus.”
13:00
“Software is dead because it's no longer where you have a moat. If you see a software you like, you can build a version of it.”
Word for word.
Read-along
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metaphoranalogystory
30:00This is the question I think we should be asking. Why some people make money with AI and most don't? The answer is .
30:07So in case you're wondering, that's the answer. Most people, they go to AI and they, hey, AI, make me a brownie. And AI goes out there and it's like, okay, boom, pops out a poop brownie.
30:16And you're like, oh, crap. Literally. This is the core framework I'm gonna teach you guys today.
30:21And again, I call it the 7 figure shortcut. I'm gonna walk you through the strategy because there's a couple things that everybody's missing who's trying to do this. And if you understand these three things in the correct order, it's gonna change everything for you.
30:31Step number one is what I call a swipe file. Before I build anything, the first thing I need to do is figure out what is the proven framework that already works.
30:41Instead of letting the AI go out and scour the internet and grab everything, instead, we just feed it the perfect emails or webinars or funnels or video sales letters, etcetera. And if you do that, then it'll come out and it'll give you the tools you need to create something that's amazing. Okay?
30:55That is the big secret. Step number two is I call the attractive character. If you don't have an attractive character to the company yet, this might be the reason why your company's struggling.
31:01Right? People don't like doing business with brands. Every business has attractive character.
31:05It's the human being that's interacting with the audience. If the personality of the attractive character is not weaved into the messaging, the whole thing falls apart. And then number three is what I call a creative director.
31:17Somebody's gotta sit down with the attractive character and say, you're making a VSL? Tell me some of your frameworks. Tell me your stories.
31:22Because if you're like, hey, AI, build me video sales letters, like, and they write you a script, and here you go, and you're like, duh. Then you go, hey, here's here's the perfect swipe file. Okay, write you a really good one, be like, that doesn't sound like me.
31:30Can you do it again? Boom. Now it sounds like me.
31:33Awesome, but like, that's not what I'm selling. My stories aren't in there. You don't even know my stories.
31:36Right? So the third thing is I have to create a director to pull out the context. Okay?
31:41So you gotta extract the stories, the frameworks from the attractive character. If you learn nothing else beside that right there, you guys, that's worth a million dollars to you right now, and you got it for free. But come into the challenge and hang out.
31:55What's up, everybody? Welcome back to day number two of the AI Seekers Challenge. How are you guys all feeling today?
32:01I hope you guys are having I hope you guys had a great time yesterday. I had so much fun. I'm not gonna lie.
32:06That was like such a whirlwind of a day, and there's so many people. I think we told you 23,000 people registered, and so so many I I can see the comments go crazy and just see all you guys having the big as we're going through it.
32:19I know there's we talked about this before, lot of people doing AI challenges and workshops and things like that happening. And one of the comments I saw over and over and over again is a lot of you guys saying in the first like thirty minutes you learn more from what we did than most people's entire events. And so I'm very proud of that.
32:33I'm very happy. The one core framework I taught you guys yesterday, if you just did that alone, will shift everything for you. So I wanna make sure you're paying attention.
32:41If you watched the replays yesterday, like go back and study those things. It is the secret between people using AI just to have some more fun, more free time, or whatever, and people using AI to actually make money, which is what this challenge is about, and why it's unique, and why it's different.
32:55So I'm excited to be hanging out with guys today, I got some a couple guests will be coming in and out, uh, throughout today's session. Uh, but my business partner, Todd, who I guess hang out yesterday, he actually had to fly out, uh, late last night, but he's gonna be back here on Thursday because Thursday's the day we're gonna be actually building software together.
33:11So of course I gotta have Todd here. But the good news is, uh, last night after you left I actually built something by myself without Todd because now with the power of AI, I am also a developer and I'm gonna show you guys a demo of me actually building software.
33:24Have you guys wanna see me build something? Okay, you all know I'm the non technical co founder, right? Like I'm the guy who couldn't build a funnel, so they'd build ClickFunnels, like Russell can't edit a page, so they'd build that for me.
33:33Okay? Now they're building software for me to build software, like it's a it's it's it's a time we're all free. I feel like a decade ago when ClickFunnels launched, I told everyone, like I feel my whole life as an entrepreneur, I was handcuffed, and now I'm free.
33:45And this is how I feel now, it's like, I'm free. I can create stuff, can write, I can code, I can like, you can do anything. And we'll keep getting deeper and deeper throughout this week on these these ideas with you guys and showing you more and more, which would be really cool.
33:57So alright. That said, we're gonna jump into some slides and have some fun today. So as you guys know, the title of this whole entire event is the fact that Todd and I bootstrapped a billion dollar company from scratch.
34:08It took us a decade. We did it with no outside funding. We did it following the the who track.
34:14Right? We talked about how there's like the how path yesterday, right? Here's the how path, how do you actually do it?
34:18And to do the how path you have to learn a lot of things, takes a lot of time. Then there's the who path, the faster way. But right now we are focusing on both optimizing ClickFunnels, that company, and then also the new brands and companies we're launching, doing them solo with AI, which is really really exciting.
34:32That's what we're walking us through how to do and and everything. So yesterday I gave you guys what I think again, I think the most powerful frameworks I have to use AI and to wield its power for yourself.
34:42Um, the big question again that we dive dove into yesterday is why do some people make money with AI and most don't? And how many of guys remember the answer to this?
34:51If you remember the reason why most don't, type it in the chat below. I wanna see if you guys are paying attention. Guys are paying attention.
34:58Poop, poop, poop. Poop brownies. Poop brownies is the reason why most people are not having success with AI.
35:04I even we did test yesterday where I was like, I go to Claude and type something to go chat, TPT, type something, and we go in and have it go and pull everything from from Mark D6 to AI, our chief of staff, and it comes back amazing because we're not feeding it poop brownies. And so you guys learned about that, which is awesome, and, uh, it's good.
35:22So, uh, hopefully, you guys had a chance to do your homework last night. I know that some people couldn't get their logins to work, and there were things like that. We were here as a team till like 3AM trying to sort those things out, get things fixed.
35:31I think we got, uh, pretty much everybody in. If there's some reason you didn't, let us know. We're here for you.
35:35We're not going anywhere. But know a lot of guys had a chance to do homework, some of guys didn't. But either way, if you need your homework, was very simple.
35:42You still had to log in. You guys remember your homework was last night? It was click come in here, click on sprints, come in here, and do the attractive character sprint.
35:49How many guys did the attractive character sprint? If that's you, say AC for attractive character. Alright.
35:55I'm curious how many guys just watched the demo on how to do it? How many guys actually watched the entire training so you understood even deeper what attractive character is? If you watch the training too, type in training.
36:04K. I'm trying to over deliver as much as I can to give you guys all this good stuff. Okay.
36:07Good you guys are in there. Um, cool. And now again, if for some reason we're able to, don't stress, uh, we're still here, we're not going anywhere.
36:13Our teams our whole team, like all hands on deck are here, getting logins, getting things, making sure things are working. So, uh, whenever you do a big launch like this and you get five or 6,000 people to sign up in a day, uh, for a brand new program, there's always gonna be some hiccups and stuff and, uh, so we're grateful for the grace you guys are showing us, we're trying to just make sure everything's working.
36:30So our team is working at crazy speed. In fact, I got a bunch of feedback this morning, like one in the morning that's like, this is crazy. I'm sending you guys bug reports and you're fixing them in real time.
36:38I think one of the big, uh, things I want to emphasize with marketingsecrets.ai is that this wasn't software we built to go and sell. Like this is software we built for our own internal teams.
36:46We're using every single day. We're testing them. So like, uh, as things are breaking, we're fixing them in real time, and, uh, we're setting up feedback loops for you guys when you see something or you have a suggestion or something's not working where you can start dropping comments in, our team gets them because it's AI coding, we can fix things so fast.
37:01It's no longer like a six week sprints trying to update the next thing like when you guys are sending us feedback and stuff we're, uh, optimizing and fixing in real time, which is really cool. So, um, I'm also curious how many has got the bonus training part.
37:11We actually got your coaching bot set up last night. I know this one takes is a little bit harder to do and it takes a little bit more time, but curious, we got your coaching bot set up. Alright, Tanya got her, Stacy's got hers, Oliver.
37:23Okay, a lot of you guys not yet, not yet. Some did, some didn't. Very cool.
37:28So keep playing with that again. This is something that, you know, I push you guys to do overnight, you know it takes a while. It takes a while to go find information.
37:34I saw somebody asking like, I can't get my YouTube videos in, how do I do it? You don't upload the YouTube videos, you get the transcripts in YouTube videos, you copy those in there. K?
37:41Everything I feed it to, uh, to AI is always transcripts. K? And so nice about YouTube, YouTube gives you the transcripts nowadays.
37:47You can go and pull your transcripts, upload them, it's really fast and easy. Um, but you know, takes a while to get all the things in there to find them, um, and so don't stress if you didn't get done. In fact, on my next slide, don't stress if you didn't get done.
37:57K? It's not going anywhere. You can do it tonight.
37:59You can do it tomorrow. Um, and again, something that's like continual thing you're always adding to and always making better, uh, more and more over time. K?
38:05So I hope you guys enjoyed it so far and just had fun getting hands dirty a little bit inside of the inside the app. Okay. So recap what we did yesterday.
38:12Day number one was all about what we call the 7 figure shortcut. The 7 figure AI shortcut. Right?
38:17Uh, where you can shortcut your success. Um, I showed told you guys a story about the the guy who did the billion dollar company in a year. Right?
38:23And yes, he did an ethically and illegally much stuff, but he did a billion dollars in a year. Right? Shortcut because you're able to speed things up so much with AI when you understand how to wield its powers.
38:32And then I showed you guys what is my biggest secret for how to use AI. Okay? Again, the 7 figure AI shortcut.
38:38Okay? There's three things. In fact, I'm gonna pop quiz you guys.
38:41What are the three things you gotta have? Kevin says speeds up the scammer suit. Yes.
38:45All these things it's like what does Superman say like you the, uh, with great power comes great responsibility. Right? Can use these powers for good or for evil.
38:52Hopefully, you guys are all using for good. Otherwise, hang up.
38:55Okay. Alright. Number one, yes, swipe files.
38:58Okay? Number one thing is to get the swipe files to figure out the perfect output like what is it that the end result needs to look like and the better your swipe files the better AI is gonna get. It's the reason why I'm so grateful.
39:08Spent two decades of my life collecting swipe files and cataloging them and having them because it's made AI very powerful to me. Right?
39:16So that's number one. Uh, number two thing, what's number two? Number two is your attractive character voice.
39:22Okay. Some people complain about AI it's like it did something for me but sounds like a robot. It doesn't actually sound like me.
39:28So you capture your voice. Right? You get the transcripts from a YouTube videos, from your books, from your podcast, from your Zoom calls, from your church talk, from you just talking it out softly, clicking the the tell a story button, telling stories where it starts to learn how you speak.
39:41Okay? I think any of you guys if you if you sat down for a few minutes you could explain how Russell Brunson speaks. Right?
39:46You know, you already know my voice. You're like, he talks really fast, he slurs a lot of his words, uh, he's like, you have blah blah blah, like, you could you could figure out my voice. Right?
39:53And so you could teach you could teach, hey, this is how Russell talks, make sure it sounds like him. We're doing the same thing for ourselves. We set up our attractive character, add the voice elements, and now it knows how to speak like like us.
40:02Okay? It's pretty powerful. Uh, and then number three is then you have a creative director who extracts all the stories from you.
40:11Okay? Which is really cool. And the coolest thing I said, yeah, all we did yesterday was really is the homework was to go in and get the attractive character voice.
40:19But you're gonna see a little bit today, but mostly tomorrow. Tomorrow's all about coming back to your to your to your team. The marketing team, we're gonna be trying to to rebuild your entire marketing team inside of AI tomorrow.
40:30So you're gonna see this you're gonna see this a lot closer, where I'm gonna show you guys exactly the swipe files that I went through to create most of the software for you, and then we'll show you how we have the creative director set up to click a button and it'll ask you the the perfect questions it needs to fill out the swipe file and then attaches your voice to it.
40:47So we'll spend a lot of time on that tomorrow, uh, but just know like you've done one of the three steps to make amazing stuff in with with AI. Okay? And again, that's the path to, uh, to the Two Comma Club, right?
40:58Is getting these things correct. Um, okay. Now I want to stress again, like if all you did, k, uh, was take what you're currently new with AI and then add the 7 figure shortcut, k, and add this little process in here, you could already make more money just because you're not gathering poop brownies off the internet to make what you're doing.
41:15Right? Like that one secret alone hopefully will change everything for you. K?
41:20It also it went and took it from like from AI being this like thing that kind of does kind of helpful, but kind of dumb to like, oh my gosh, I can actually like I I can create the the most powerful things right out of gate. Like nothing else that one secret loan changed everything for you. When I put the pieces of my head together, I was like, that's the secret.
41:35So hopefully that was like, that was the the number one thing for you guys. Okay? Okay.
41:39Now if you left this challenge and the only thing used was seven figure shortcut, the the things you can produce now are already better than than, uh, they're already better at making money than what 99% of the entire world is doing currently.
41:51Okay? So even if you're like been a little overwhelmed or anything, just you understand that one principle alone means that you are, uh, in front of 99% of the rest of the when it comes to using AI to market, to sell your products and service and things like that. So congratulations, you guys are already ahead just because you showed up and because you are here.
42:07And now today we're transitioning to day number two, the billion dollar breakthrough. I didn't say million dollar breakthrough, I said billion dollar breakthrough. I mean, it's never Austin Powers.
42:17Right? Or what's the social network? Yeah.
42:22Million dollars is not cool. You know what's cool? A billion dollars.
42:24So this is the billion dollar breakthrough, and, um, this is gonna be a new framework I wanna teach you guys. I've never taught this before, but when I put these pieces together, I'm hoping that you get the light bulb to go off in your head.
42:34Okay? And this is specifically I'm interested in in people who are, I mean this is true for any business, but how many of us are running some type of coaching business? Coaching or consulting or courses or info products or you've written a book like, if you are in that camp type in me or coach or yes or something in the chat, wanna know where all those guys at.
42:53Okay, we got a lot of them. This is awesome. You guys probably read Expert Secrets and decided to become an expert.
42:57Congratulations, you are the best, I love you guys. Um, I love working with experts because, um, I think every expert has a voice, they've got a message, they got people's lives they can change if they learn how to get the message out.
43:07So I love working with with coaches. Okay? So if you are a coach, this is gonna be something that is so timely and so important for you.
43:13How many guys are in the business, how you're creating software? K.
43:17Now that vibe coding and other things are coming easier, how many guys are software developers now? Okay. Like a software developer like Russell or like Todd, either way if you're software type in software or some of software people.
43:27K. This building our breakthroughs will be huge for you guys as well. If you're info or software, either those businesses, and it works for all them, but for those two specifically, we understand the fusion where I'm gonna share with you guys today.
43:36It is the thing that helped us to grow click funnels to a billion dollars, and it was the thing that we didn't know out of gate, we kind of stumbled upon it. So I'm gonna walk you through that process. I gave you guys a warning last night before, uh, we ended, they said if you're selling courses or info products or coaching, I'm sorry, I got bad news for you, they're dead.
43:52Right? And while you guys are freaking out, in fact Lance was in the comments, I felt so bad Lance literally said, posted the comments last night, said, I'm about to launch a course based on what I bought from you. What do you mean they're dead?
44:03I was like, oh crap, I heard. Lance, I'm here to to re explain myself so that you understand it better.
44:08Okay? Courses the way they work now are dead. Okay?
44:11This is the reason why courses are dead. In the past, somebody would not know how to do something. Right?
44:16Like I'm trying to figure out how to fill in the blank, whatever you do, lose weight, gain weight, uh, you know, do you have better stocks, learn how to trade, whatever. Like they're trying to like figure out how to do something.
44:26Right? In the past, go try to find a guru who they could find and then they would go see what they do, buy their courses, read their books, try to to get information. Today, the more majority people are doing and it's that trends went heavier and heavier is they go directly to chat GPT or to Claude or whatever their their AIs of of choice and they ask it and it gives an answer.
44:42And a lot of times AIs just going to your blog or your website or YouTube, you're scraping it and then giving them your answer and doesn't even link back to where you are at. So can't they don't even know where it came from. Uh, and so because that across the board we've seen course sales going down and down and down.
44:56Um, so they're not like it's not that you can't make money with courses, you can. Okay?
44:59But courses like information just by itself is the thing that we should be afraid of.
45:04Okay? Because information is a commodity. Okay?
45:07You think about this like when you have, let's say somebody's paying you, even even it's a membership site. Say they a membership site, right? And if their their finances go up and down, they lose their jobs, something bad happens in their life, right?
45:17What are they gonna cut? The very first thing to cut is like their their membership sites, their coaching programs, right? There things are they can't cut.
45:23They're not gonna cut their lights or electricity or their gas or like things like that, but they're gonna cut off their their their membership sites and coaching programs instantly. Right? So they're not very very sticky like and so that's one thing to understand is just like courses and information by themselves aren't sticky.
45:36They don't get people to stick with you long time. Okay? So those are the reason why I'm saying courses are dead.
45:40Okay? But don't worry, got good news for you. There's a little tweak I'm gonna help you make so the courses will be even will thrive even better, but you got to look at the entire picture.
45:47Okay? So number one though courses are dead. So Lance sorry, but don't stop what you're doing because I'm gonna make you tweak that makes it even Okay?
45:53Alright. The courses are dead, and number two is like, well it's because we're new software now. And again, I just saw it five seconds ago, asked who's a software developer, and everyone's like, I'm a software developer.
46:02This is the problem with software right now. Back in the day when we create click funnels, it was very difficult to create software. I had my partner Todd, who's the smartest person in the world and he built click funnels.
46:11K? It took almost seven years for somebody else to catch up and to clone us and try to beat us. K?
46:15Because we had this moat where most people don't know how to build software. Nowadays, it's crazy. I watch people on my team where they see software they want to buy and they're like, Russell, I want to buy the software, it's $300 a month.
46:24I'm like, how do we pay for it or not? And then what they do is they say, never mind, I'll just go to Claude code and code it. And type in Claude code.
46:30Claude code costs us on a couple of $150 in credits, it rebuilds the entire system. Now they have it, they can add their own feature change on things like, don't need to buy anymore, have my own. Now I can sell it if I want to, whatever.
46:39Right? And so software is dead because it's no longer where you have a moat where you have this unique advantage of you are you are a developer, you know a developer. Like as you guys will learn literally on Thursday, if you see a software that you like, can make a version of it and you can build it with as much tech skills as I have.
46:54Okay? It's like that's scary too. Right?
46:57It's sad because I if you would ask me two years ago, like what's the best business model the world? Software. Done.
47:02Easy. You asked me today, I'm like well, software's dead. Okay?
47:06So that's why software's dead. Because understanding those two the two sides, the courses are harder and harder to sell, and software's getting harder and harder to sell as well. Okay?
47:14And so the question is like, is the billion dollar breakthrough? Courses are dead and software are dead Russell. What do we do?
47:20We just give up? Like should we just go home? No.
47:22There's an answer. Okay? And what's crazy about this, this is an answer that we came up with I didn't even know.
47:26We stumbled upon it at over a decade ago, and now now looking a decade later, it's like that was the thing that gave us our billion dollar breakthrough and it's the answer for the future for me and for you. Okay?
47:40And so I'm excited because I feel like I I came from the past with the secret and I'm going to the future saying this is the secret when you guys understand it. Okay? So if you want the secret say give me the secret Russell, come on give me the secret, where's it at?
47:52I got good news for you though, I'm really bad at keeping secrets. So, uh, as you know, I've written a couplebooks.com secrets, experts, secrets, traffic secrets, there they are.
48:00All they are is me telling everyone my secrets, I don't know how to hold them in. So good news, I'm gonna tell you the billion dollar secret because I cannot tell you at this point. I gotta show off.
48:07Alright. So let me give you the secret. So here you go.
48:09Okay. So what is the secret, Russell? Let me take you on just kinda tell you backstory.
48:13So my background is I'm an info product guy. When I first got into this world, I was learning about how to make money on the Internet. I was so excited, and a lot of you guys heard my story.
48:20My very first product ever was a course teaching people how to make a potato gun. I'm from Boise, Idaho and we're famous for our potatoes, and so my buddy Nate and I, as you see Nathan Russell runs Nathan Polans, how to make a potato gun.
48:32We went and filmed ourselves making potato gun, burned a DVD, put it online, started selling it, that was my very first information product. Okay? And it started me in this addiction where I was like this is the greatest thing in world.
48:42I can I can I can create how to products, how to make a video gun, how to lose weight, how to coupon, how to whatever, and I can sell that I can make money? Okay? Now imagine 21 year old Russell, 22 year old Russell at time, where I'm like freaking out, like this is the greatest thing the world.
48:55So over the next decade, I launched over a 150 information products in every market, every industry you could think of, was so much fun. Literally weight loss, couponing, dating, like every market you can think of.
49:06We launched courses and speed reading. Anyway, so much fun. Love it.
49:10I love selling information. I love teaching people. I love like, it just makes me happy.
49:13I find other people who are good at things, I publish them and we sell those things. Okay? And that was the next decade of my life, and afterwards I started getting pretty good at the selling things online business.
49:22I had a lot of fun with it. So I thought, I should teach people what I'm doing. So I started writing this book.
49:27Okay? Ah, it's book number one. Still the book I'm most proud of because it's my very first one.
49:31So I started writing this book, Dotcom Secrets. How many guys read Dotcom Secrets by the way? You can still type in DCS in the comments.
49:37I love all the comments, like slow down Russell, I'm like you haven't been around me long. This is me going slow. I'm doing my best.
49:43You gotta speak up, you gotta hear faster if you're gonna keep a pace with the the AI world man, the speed is not slowing down. Yeah. Someone said speed it up.
49:50Thank you. Thank you, Kevin. I'll speed up, Ken.
49:52So this is my very first book I wrote. It was me spending a decade of like learning how to build funnels and things like that, and turned it into a book. Very very proud of it.
49:58So in my very first book, it was all of my secrets in one place. K? So all of my secrets are in this book and I and and so that was like how if you look at my business, like everything is something secrets.
50:09Right? Expertsecrets,.com secrets, traffic secrets, marketing secrets, like everything is secrets.
50:13K? I like calling them secrets because that's just what I like calling things secrets.
50:17I like to learn about secrets. I think they're fun. But you can call them whatever you want.
50:20I know some people like, I don't like secrets. I wanna call something different. So you can call them whatever want.
50:24You can call them your trainings or your tips or your frameworks or your ideas or your strategies or your blueprints or your how to information or your playbooks. But we have something we sell, information that we take that we sell to somebody. Right?
50:37What do you guys call your your secrets? Do you call them frameworks? Do you call them how to?
50:41What do you guys What would you call the thing that you do? Your courses, your tips. Yeah.
50:46Your methods, oh, I like that. Methods, remedies, laws, strategies, protocols.
50:51Oh, protocols are good. Methods, methodology. Cool.
50:54You can call them whatever you want. I'm calling mine secrets. It's my favorite.
50:56I think I own everysecrets.com on the planet almost, and so I've anyway, so there you go.
51:01Go on course secrets. Own all the secrets. You can call them if you want, but the key is like, you take your secrets, you take your frameworks, you take your methods, you take your trainings, And we start selling them.
51:10So that was what did, I started selling these things, and I sold them a lot of different ways. I sold them in a book, I sold them in a course, I sold them in membership sites, we sold them at live events. K?
51:18And my coaching business did great. K? We were just selling information, and at the peak the peak before we launched ClickFunnels or anything, my info business got the spot where it was doing a couple million dollars Okay?
51:30And that was great, but as most driven entrepreneurs, I'm like that's great, I want to make some more. Okay? Partially because it's like, want to make some more money.
51:37I'm very competitive, like I'm in business, how do you make more money? Right? How many guys in your business, one of your goals is make more?
51:43Right? We're all trying to make more, that's important. We all wanna make more money.
51:46Right? Okay. So that's number one, but also on the other side is like, I don't know about you, but I feel like my business is a calling.
51:54Okay? I talked about some of entrepreneurs at length. If any you guys, this is your first time hanging out with me, that's that's awesome, I'm excited, but I believe that business is a calling, literally a calling from God.
52:04I feel like if you feel drawn to this world, if I gotta create something in this, my friend Alex Sharfan calls it a call to contribution. I feel like I need to contribute more, I gotta do more. Okay?
52:12That feeling you get is a calling, and it's pulling you towards something. And my calling was like, look, like Russell you're blessed with some gifts and some talents, one of them was not speaking slow, but there were other gifts and talents that you're blessed with, and you need to share these things with other people.
52:26And so I had to get the message out there. So when I'm doing a couple million dollars a year, that's great, I'm helping a few people, but I wanted to grow bigger. How do I how do I get my message out to more people?
52:35Okay? And so I wanted to shift from just selling information to creating transformation. I wanted to change people's lives.
52:41Okay? But I had this cap, couldn't give a couple million bucks a year, I never could. And then I met this guy right here, you guys had a chance to meet him yesterday.
52:48How many of you guys, uh, how many of you guys liked, uh, meeting Todd yesterday? I know it's funny, a lot of guys had heard Todd talk before and somebody was like, Todd talks the same speed as Russell, it's like, we're up, we're running, we're running, we're moving. Yeah, Todd's amazing.
53:01He'll be back on Thursdays to actually build software with you guys, but I met Todd and the time, um, it's kind of funny, show this picture of the site called Champion Sound right here. Uh, my business was about to go bankrupt at one time and, uh, I went to a website that was selling websites and they were selling the site called Champion Sound, and I remember I found the site and I spent my last $20,000 buying it, And long story short, it was coded in a program language called Ruby on Rails.
53:23Uh, I didn't know how to do Ruby on Rails, one of my programmers did, so we had this dead site that I paid all this money for, and I was about to shut down the servers, and then I thought I had this impression like you should email your customer list and just see if anyone on there knows Ruby on Rails. So I emailed my list and randomly one dude emails me back, Todd, he's like, hey, I know Ruby on Rails, and I was like, hey, well here's the login software, see if you can fix it.
53:44He logs in overnight fixes all the problems and started a friendship. We started becoming business partners. We started not business partners, first started working together.
53:52And for the next two years of his life, he just came and he showed up every single day and he served me. He didn't he didn't ask for a paycheck, he just worked with me, he was, you know, we always talk about somebody we're gonna create something to make money and then like it'll be fun, but he would just show up and he would work for me for years.
54:05And then, uh, a couple years later when we had the idea for ClickFunnels, uh, I remember we're he had flown to Boise and we were mapping it all out, spent the whole week kind of talking about what it looked like, and I was driving back to the airport, and we get to the airport and he's about to get out, he's like, hey, just have one request.
54:18I'm like, yeah, what's that? He's like, if we're gonna do ClickFunnels, I don't wanna do this as like your employee, I wanna do it as your partner. I remember sitting there in that moment, like, scared, because I'd never had a business partner before, like it's scary, like what if they what if they don't get along?
54:32What if it falls apart? What if what if he doesn't work hard? Like all the different things, you know?
54:36And I'm so grateful in that moment that I felt impressed to say yes. I said yes, and we decided to become business partners. And, um, I've said this before, said this in front of my mind, um, that decision, uh, was the second greatest decision of my life outside of marrying my wife.
54:50And, um, and it's literally changed my life because Todd was the guy who then was able to take all my crazy secrets, right, all this stuff that I was teaching in the books, in the seminars, all the things we're doing trying to teach people this stuff, right? And Todd was there looking and say, hey, we could take all the stuff you're doing and we could just turn it into software.
55:06Like, what do you mean? He's like, well you're telling people to build a funnel, why don't we just build software does that? And you tell them to send emails, why we build software?
55:11And you tell them I'm like, well it's not that easy Todd, like you have to hire programmers, they gotta build these things and he's like, yeah, I can just build software that makes it so that all the frameworks you're teaching that people can just do them on their own. I was like, really? The biggest problem I had is like we're teaching people these concepts, they understood them conceptually, but they didn't know how to technically build a funnel, they didn't how to do an upsell, they didn't know how to do one click order form like, all those things weren't possible.
55:33And so he took all my crazy ideas, all these frameworks, and he built software to make it actually happen. And he turned like literally turned this book.com secrets into ClickFunnels. Okay.
55:44You guys getting this so far? Okay. That was the big secret.
55:48Right? Software, the info wasn't just info, it was the blending these two things. What's interesting is that I didn't get it at first.
55:56Okay? We still don't understand how powerful it was. In fact, I remember because we built ClickFunnels and we put up a website, like this was the very first web page, I built it myself, I remember I built it in ClickFunnels by myself, was so proud of it, and I was there, and we launched the very first time, and guess what happened?
56:09Nothing. Nobody bought our software. I'm like, well, I thought software was supposed to be the best business ever.
56:13So we launched it, changed it, we launched it again, second time. Very few people signed up, a third time, a fourth time, a fifth time, launched it six times. Six times it was almost impossible to get people to join our software.
56:23It was like pulling teeth. It was so frustrating. How many of by the way who are software people have noticed that?
56:27Software's not as easy to sell as I thought it was gonna be. Right? It's crazy.
56:32I just like this should be easy, this software is amazing, like everything I've been teaching for the last decade of my life, it can do and it's only like $97 a month, this is the greatest gift I could give the world and nobody wanted it. Okay? And then we had our breakthrough and this was not something I planned on.
56:46Okay? This billion dollar breakthrough came because one of my friends invited me to come speak at an event. And he said, hey, why don't you come talk about funnels because that's your favorite thing Russell, and then at the end, why don't you sell ClickFunnels?
56:56I was like, hey man, nobody's buying ClickFunnels. He's like, well don't just sell software, he's like, make a package, make an offer and and and make it to the audience. I was like, well, all we have right now excuse me, said, we have right now is a free trial on the homepage.
57:10He's like, well put it together, sell like a year access for a thousand bucks and throw in some courses to teach them how to build a funnel. I was like, okay. So I went to this little event, this is an actual picture from that event.
57:18It's a little room, probably 300 people in San Diego, and I get on there on stage and I show the first part, somebody hasn't seen my presentation before, I've done it a lot, but I did the presentation teaching this concept called funnel hack.
57:31So the way that I looked at funnel, I talked about a Doccom Seekers book like like I look at something that works, I reverse engineer it, and then from that I go into software, I build it, and I show the whole thing. So I taught my I taught about funnels, and then I said, now let me show you how it works in my software, and I logged in my software, I showed them, now they understood the strategy, I showed how simple it was to do inside click funnels, how you could drag and drop and move things around, and people were going crazy.
57:50And then I said, okay, if anyone wants access, I'll give you access to my entire Funnel Builder Secrets course to teach you how to build funnels and the software. And then people started running to the bathroom, jumping over the tables, people throwing credit cards. It was a huge table, more than half of the room ran to the back of the room and bought the thing from me.
58:08And I remember that night at dinner, Todd was there and my other business partner, Dylan Jones, he was our other co founder, we're dinner that night, and we're kind of like, oh my gosh, people actually bought ClickFunnels, they finally understand it.
58:19And remember telling I remember telling those guys, you guys don't understand, like, I've never had a response like that to anything I've sold. I've been doing this a long time at that point. And and they're like, cool, cool.
58:28I'm like, no, you guys, like, we're gonna be rich. Like, not not like we're gonna be wealthy, like, we're gonna be rich. Because it, like, I just I just I saw the response to that.
58:37Right? And that was the billion dollar breakthrough. Okay?
58:40It was it was software that implemented all my secrets and gave people a transformation. Software plus my frameworks, my secrets, my methods, my whatever you wanna call it.
58:51The blending of those two things was the secret. Okay? One of the main reasons why it was a secret is it turned my revenue from just someone who bought a course for me, or a book from me, or a coaching program from me.
59:04Right? And it turned everything I knew into recurring revenue. That's the secret.
59:10Okay? Can you ever type in recurring revenue in the comments? Recurring.
59:15Yes. Software plus secrets equals MRR. Okay?
59:18Monthly recurring revenue. It's the secret you guys, it's what gives you stability. I had a friend named David Fry who said, if you don't have continuity or recurring revenue in your business, you don't have a business, you just have a promotion.
59:31Okay? There's so many people in my world who have got they've got their 10,000 or coaching, 25,000 or a 100,000 or coaching, and they make money, but in the very beginning of every single month, guess what? The money's gone, they gotta start over again.
59:41And the money's gone, they gotta start and keep doing it over and over and over again. I was when we launched ClickFunnels, we start we launched it, we put it out there into the world, People start buying it, start signing up. I would do webinar, people sign up, then I sell my book, and someone would read my book, and the end of it they're like, I this is amazing.
59:54I need to build a funnel. And they go and they would buy my software, and then they would go and read expert secrets like this is amazing. I need a funnel.
1:00:00They go buy my software and then read traffic signals. This is amazing. I need to go buy a phone.
1:00:03It's like everything we did kept pushing you back to the same thing. K? Back to the one thing where we got recurring revenue.
1:00:09And we went from having you know, a thousand members to 5,000 to 25,000 to 50,000 to 75,000 to a 100,000 people actively paying us monthly to have to build to use software that help them to implement my frameworks.
1:00:24Like that's the power you guys. Are you getting this? Are you starting to see why I'm so excited about this?
1:00:30Okay. That is the key. Recurring revenue, if you think about this, it's the key that gives you all freedom.
1:00:35How many of are here because you're trying to figure out how to get free? Free from bosses, bills, headaches, stress, anxiety, like like how many guys that's the reason why you're here. Right?
1:00:44Recurring revenue gives you the ability to do this. Think about this. I'm just doing a math a math equation with you guys.
1:00:49Okay? Let's say you created software out of your frameworks. K?
1:00:52Like I did with ClickFunnels, and let's say you charge $97 a month. Okay? We'll make $100 a month.
1:00:57It'll make it just make my my math storytelling easier. Okay. $100 a month.
1:01:00K. Let's say right now you're struggling because you are in debt. Maybe it's student loans, maybe it's whatever, maybe I don't know.
1:01:05Let's say you have let's say you're $50,000 in debt. Right? Now I don't know I should have been more prepared.
1:01:11I don't know how much the monthly payment on the $50,000 debt. Let's just say you gotta pay $500 a month.
1:01:17Right? So say $500 a month covers your student loan. K.
1:01:20If that's the case, how many members do I need to get to sign up for my software to cover my student loan debts? Okay. Well, if you got $50,000 in debt, and your software's a $100 a month, how many people is that?
1:01:32Super saying five. No. That'd be $500.
1:01:36Wait, is that right? Oh yeah. I thought it gonna be 50 but like I'm way up my math's off.
1:01:41AI made me dumb at math, five. So you get five people to sign up for your $100 a month continuity program software problem recurring revenue, okay?
1:01:49That's $500 a month, that covers your student loan debts. Right? Now you're free.
1:01:54You are free from the shackles of that debt. And then you're like, well I have my home loan. My home loan I I got a $500,000 house.
1:02:00Right? My monthly mortgage is $5,000 or whatever.
1:02:03Right? Okay. How many members need to join your software to cover that?
1:02:07How's that that 10? 50. Alright.
1:02:0950 people joined my software, now the mortgage on my home was paid for. Right? You start doing this and get you free from these debts, and then eventually you get back to the spot where you start dreaming and like, man, I would really like a new car.
1:02:20I want a new house. I want go on a vacation. You say, well, if I wanted to upgrade this house, how much is it gonna cost?
1:02:26Instead of thinking, man, my new house would cost 2,300,000, you say, my new house is gonna cost 233 members. Like, oh, that's not that hard.
1:02:33This is go get 233 members. That'd be easy. You get 233 members, start using your software, right?
1:02:38Now you can dream again. Okay? So that's why recurring revenue is so cool.
1:02:41It's the reason why my whole life shifted when we launched ClickFunnels. I went from, you know, have to eat what I kill every single day. Every single day it's like, I wake up in the mornings like, if I'm gonna eat today, gotta go, I gotta sell something, I do another course, another webinar, another thing.
1:02:52Right? Versus like every single month, I I it gets bigger. We call this compounding continuity because it gets bigger, it gets bigger, over time it's bigger, and it's like the most exciting cool thing in the world.
1:03:01Okay? And so that's the billion dollar breakthrough you guys. K?
1:03:04What's interesting is I've been telling my info product people this last decade. I'm like, especially people in my inner circle, I'm like, hey, you've got to start, like, you're teaching real estate, you gotta turn that into some kind of software. You're teaching stock market, you gotta turn it software.
1:03:15You're doing weight loss, you gotta turn into software. You're helping people with their marriages, you gotta help with software. And people like, oh, and they look at me and they smile, and they none of them could do it because none of them have a Todd.
1:03:23They don't have a Todd who can go take their frameworks and turn it into software. K? I've And been telling for a decade this is not something I was hiding from the world.
1:03:30I'm like, you guys, you see what I'm doing over here? I just turned my frameworks into software, and now people pay me every single month and it gets bigger every it's insane.
1:03:39It's like, ah, but I don't have a Todd. I'm like, yeah. That's a good point you don't.
1:03:42And then what's crazy is now, recently, we have all these big VC backed software companies that are meeting with us who are like, how did you build ClickFunnels to billion dollars out of your money? And they've all raised like hundreds of millions of dollars in funding, and they're so confused. And they're spending all their money trying to build software, make the software the best in the world, like our software is amazing, but nobody will give us money.
1:03:58And they're all in trouble because they don't have a Russell who understands that the magic is not in the software. The magic's in the information, the frameworks, the secrets, the methods, the whatever you wanna call it that teaches people the thing that gives them the need for the software. That's the magic.
1:04:12And so all the big software developers with their hundreds of millions dollars in funding don't get it because they don't understand my side of the code with the equation. K? The billion dollar secret is this.
1:04:20K? It's taking it's creating software that implements your secrets. Your frameworks, your methodologies, that's the secret.
1:04:29You guys getting this? Lauren said this is insane. If you guys are getting this type I get it.
1:04:37I get it. Yes yes yes yes. Okay.
1:04:40Alright. We're on the same page. Good.
1:04:42K. You saw it happen with click funnels. Okay.
1:04:44This is obviously the obvious case study for me is like, you do click funnels Russell, but have you ever done it since then? I'm like, yeah. After I learned it I I I just kept doing this.
1:04:51K. So he has my own business called Secrets of Success. When I first launched it, we launched it as a membership site.
1:04:56Information. Ah, I was so excited we launched it. And like for me, if you guys don't know my backstory, I'm obsessed with old books.
1:05:02I think I bought like 18,000 books last three or four years, and we have membership site where the old books were scanning and we're republishing them. And it's the coolest thing to learn to be more successful like it's like my dream membership site that I love more than anything. And our stick rate was like two and half months like people just like they sign up, look around like this is a lot of information they would leave.
1:05:19Right? And if something bad happened in their life, first thing they cut is access to my membership site, they're done. Right?
1:05:23Our secret was horrible. Even though I was giving them millions of dollars of information, like literally millions of dollars I spent on these books, scanning them, putting them there, and giving them as like you pay $97 a month to get access to my entire like nerd library and they stay for a month, month and a half and they're out.
1:05:39I was like, dang it, it's not working. And then I was like, oh, billion dollar breakthrough Russell. Come on now.
1:05:44So what I did is I made a little app. The app's called DRIVE or it's called driven 67. K?
1:05:48How many has ever seen 75 hard? Yeah.
1:05:51Type in 75 hard if you have. It was like a book and then they turned to this little app. So I did 75 hard a couple times.
1:05:57I'm not gonna lie, I haven't finished it yet. I got to like day forty five one time. Anyway, but I was like, this is really cool because I log in every day I gotta do something and it makes me do the thing every day.
1:06:07Was like, what if I made an app for my personal development guys, and I call it the driven 67, and every day for six seven days they log in and there's step by step things they gotta do. One of them is go read a book, and one of them is to go log in to Focusbox, and one of them is come read with our book reading club that we do.
1:06:21We read a personal development book every single morning together, and we have this step by step thing. So we create a software, we launch the software, and guess what happens? People have software, which is teaching my frameworks, and now it happens.
1:06:31They're sticky. They don't leave now. They're in there every single day realizing, oh my gosh, like like, the information's great, software's great, but together is the magic.
1:06:39Right? And it changes business. People don't say for a month, month and a half now.
1:06:42If we get them on the software that helps them to implement the frameworks, they stick for a long long time. Now they're sticky. You guys getting this?
1:06:49Software makes it sticky. Okay. I'll keep on going.
1:06:55Um, I'm curious. How many guys are paying attention to what I'm doing right now? Uh, you may have noticed I've got a couple secrets.
1:07:00Uh, I got a whole bunch of them here. I found this picture last night. Uh, this is Nora, she's like, she's old now but she was so tiny in this picture.
1:07:06It's one of my books that first came out and so I took this picture I sent to like 20 different friends like my books are here. Um, but literally I took, uh, you know, when we were doing this project and trying to create this for you, what we've been doing in our company is literally going through my books and building out software for ourselves.
1:07:21And I was like, this is a perfect example. I'm like, everybody should be doing what I'm doing. It's taking your frameworks, turning the software, and then it's like you can commercialize it.
1:07:28So you probably noticed that you logged in marketingsecrets.ai that wow, this software is software that helps us to implement all of Russell's secrets.
1:07:40Weird. Wait, wait Russell practices what he preaches? That's insane.
1:07:45That is insane. I'm not like some of the guys who talk about something but they don't actually do it like I'm I literally do it. You guys are in the middle of it.
1:07:51Right? If you log in the frameworks like, um, we've got a whole bunch of, uh, of my secrets from expert secrets that are in there. K?
1:07:56One to many emails, my my stuff from here is in there, one to many presentations is from here. The Dream 100 software is all the frameworks from here. We're adding in some insanely cool things from .com secrets, different frameworks for things like, we're at the very beginning of launching marketing secrets AI, there's about a dozen software programs in there right now, and we're adding more software based on all these different frameworks.
1:08:13So every framework I have, we're developing software so that my my team and I, we can execute it better, right? Or if I lose my team or have a team that I can do it myself, right? And now you guys can take the same system and do it as well.
1:08:25Okay? You guys getting this? Alright.
1:08:28You guys are all getting this. This is so much fun. Okay.
1:08:31Alright. So there's the backstory. Now you guys understand that's the billion dollar breakthrough.
1:08:35It's the blending of these two things together. So if you are just information product person, you need software. If you're just software, need information.
1:08:40But then together we can do it. And what's crazy is that used to be really really hard. Okay?
1:08:44Back in the day was not it was not easy to do because no one had a Tod. But today you don't need a Tod. Okay?
1:08:50It was crazy recently, I think Oracle laid off 80,000 developers. Biggest tech layoff in history. 80,000 developers.
1:08:57Right? Because people don't need developers anymore because of what you're gonna be learning on Thursday. You're now a developer.
1:09:03If you know how to talk, if you let's say learn whisper flow, if you push the f n button, the fun button, and you talk, you're a developer. Congratulations. Like, I want software that is blah blah blah blah blah.
1:09:13Send. It does it. I'm gonna show you guys that here in a second so you because I think some of guys don't believe me.
1:09:17That's lit I built software literally last night for this demo, and all I did is I clicked the the button, and I talked, and it built software. I'm gonna show you that in a second. Okay?
1:09:25First, I'm gonna teach you guys the whole framework. Okay? You guys ready for some frameworks?
1:09:28Okay. This is the frameworks to walk you through the the steps to be able to do this. Okay?
1:09:32Alright. So if you wanna play the actually, first off, who wants to play this game? Do you guys wanna play this game with software plus information and put it blended together?
1:09:37If you wanna play the game, play the game, put me in the game coach. I'm coming off the sidelines getting into the game. I'm the worst at telling you what to say because I keep changing it, but Alright.
1:09:46You guys are signing and playing me the game. Okay. This is how we play the game.
1:09:48Step number one, you gotta figure out your secrets. What is your map?
1:09:53What's the thing that is going to be your version of my frameworks? Right? Again, my books have got tons of my frameworks in here.
1:10:00A dozen different secrets in each one of these books. In fact, I didn't call mine chapters. They're all secret one, secret two, secret three.
1:10:06All my secrets are in here. Right? So you gotta figure out like, what are your secrets?
1:10:09K? What are the things that you have that you can compile and package into something? K?
1:10:14I'm gonna drown the whiteboard real quick because I think I'm I'm gonna just share a really quick explanation of how you could understand your own secrets of frameworks.
1:10:23I'm not gonna go too deep in this. We do whole courses teaching how to create a course and information and stuff like that. I wanna do a quick one just to give just for any of you guys who haven't done it before, to give you a quick five minute overview.
1:10:33Is that cool? Five minute overview? Alright.
1:10:34Here we go.
1:10:38Okay. On to the whiteboard. So this is the way I think about when we're creating when you're trying to create your secrets.
1:10:45Right? If you look at this, k.
1:10:49What happens is this is this is you. K. And you have a goal.
1:10:55You wanna do something. You wanna lose weight, make money, whatever your thing is. Right?
1:10:59So you have this goal and this result up here, and like this is the result you wanna get. That's a flag and it says result, k?
1:11:06I have horrible handwriting but that says result, There's a result you want, k? And you have this this goal and this dream, right? So think about yourself five years ago, this is you five years ago, what was the the dream, the vision, the thing you want to accomplish, right?
1:11:16And so you knew you had to go from here to there to go get it, right? And so you start on this path, you start going, you're like, I'm gonna try this thing and then you got lost, and then you crashed and burned, You're like, oh, failed. So you go back to starting, okay, have the same goal, I wanna do this thing, I'm gonna figure it out.
1:11:30You start on this path again, and then you lost again, and boom. It crashes and fails again. And you try again, and you crash and fail.
1:11:35You try again, you crash and fail. And you keep crashing and failing over and over and over again. Right?
1:11:39It's interesting. One of my friends, she owns a women's weight loss company, and she told me that her women, their goal is obviously to lose weight, and she said it takes she said the average woman in America goes on eight diets a year.
1:11:54Eight. The average woman. Okay?
1:11:56That means eight times she starts her journey and she goes, I'm gonna try the Atkins diet, oh, I failed. I'm gonna try paleo, oh, I failed. I'm gonna try keto, oh, I failed.
1:12:04And they keep trying, trying, trying. Okay? That's the market that you're in, in any market.
1:12:08Same thing with making money. I bet the making money market probably has more failures than weight loss. Right?
1:12:12Because everyone's trying this and this, like, how many guys is this not your very first challenge or webinar you've been on? You're like, I'm gonna make a bunch of money on the internet, and it hasn't worked yet.
1:12:20Right? Because you keep trying these different paths, but eventually what happens is you go through this, and you figure it out, and you get always to the top, and you're like, oh my gosh, I got the result. Woo hoo.
1:12:30That's the face. I got the result, and you figured out how to do it. K?
1:12:34You did it. Congratulations. K?
1:12:36You figured out how to make the money, lose the weight, trade the stock, do the whatever whatever your thing is. Right? You figured out.
1:12:42Now what happened along the way, is you got the most valuable thing in the world. K? What you got, is you have a map.
1:12:49There's a map. You know now, you now know how to go from from here, you know the path to get you all the way to here.
1:13:00And you know all the steps in the path, You know like, step number one is you gotta go here. Step number two, gotta do this. Step number three, you gotta do this.
1:13:06Step number four, you do this. Step number five, do this. Step number six, just Step number seven, and that's how you get to the path.
1:13:11K? So for you, when you're trying to figure out, what are my secrets? All your secrets are, there is a result that you know how to get, you figured out, and you have this map.
1:13:20And the map says step number one is this, step number two, step number three, like, that is that's the big thing. The big secret is you have this map.
1:13:28And this map is your secrets on how to go from being back here all the way to the spot you wanna be right now. Does that make sense to you guys? That's all it is.
1:13:36K? My.com secrets book. When I was, man, 20 years old, was trying to figure out to make money on the Internet.
1:13:42I was down here, I tried selling on eBay, I tried Craigslist, I tried da da da da, and eventually, I made this potato gun DVD. I went through all the steps how to do it all the way, and then finally, sold something. I'm like, I made money with my potato gun DVD.
1:13:52I have the map. I know how to do this now. Now that I've done it, I could do it again.
1:13:56Do potato guns, let me do a speed reading. I finally got a speed reader, we make a course together. I'm like, I know the path.
1:14:01Check it out. Here's step one. Step two, we go through the roof, and it makes money.
1:14:04It was like, like, I have the map to the thing that everybody else wants, and then I did it again, and again, and a 150 times later, I had a 150 different courses we created teaching people the map that we had gone on. Okay?
1:14:15Before I started turning this into my own frameworks teaching marketing and business, things like that. Okay? So for you, you've got the same thing.
1:14:21Like, is the the business you wanna be in? Like, what do you wanna sell? Okay?
1:14:23Are you good at making money in real estate? Are you good at weight loss? Are you good at finances?
1:14:27Are you good at relationships? Are you good at like, what is the thing that you want to share with the world? K?
1:14:33Those are your secrets. K? If you look at any my books, it's all this.
1:14:37Each chapter is basically like, alright, here's the result you're going through this chapter, here's the steps how I got it. Boom, framework. Secrets.
1:14:42Number two, number three. Right? And so that's kind of how this whole thing works.
1:14:46Whew, I'm out of breath from that one. Alright. Okay.
1:14:50You guys getting this? Alright. Let me come back over here.
1:14:53So secret number one is you gotta figure out your map. Like what are your secrets? What is the thing that you're sharing?
1:14:57Okay? And after you understand that, there's a really cool principle. The principle is this, people will spend more money for the same content packaged in a different way.
1:15:06Okay? People will spend more money for the same content packaged in a different way. I learned this, um, when I was, yeah, 22, 23 years old.
1:15:14I went to an event and everyone was talking about this book called Think and Grow Rich. You have to read Think and Grow Rich, and so I was like, oh, okay, rethink and grow rich. So I wrote it down, I got back home, and I went to Amazon, I ordered it, think I it was $9.97.
1:15:24Ordered Think and Grow Rich, got shipped to my house, had the book, I'm like, I'm gonna read this book, I'm gonna learn how to think and grow rich, and it sat there on my bookshelf for, you know, six months or so, I went to another seminar, and people were saying like, is Red Think and Grow Rich? And everyone's hand goes up except for mine, I'm like, oh, dang it, I have the book, I need to read it.
1:15:39I go back home that night, you know, that weekend, and I see the book there, and I don't read it. And this happens three or four times, I'm like, I need to read this book. And finally it gets to the point where the pain's too much, like I'm embarrassed, I haven't read it yet, and so I went on to eBay back in the day, this is back when CDs were a thing, and I typed in Think and Grow Rich and the CD set popped up and it was a $100.
1:15:57I was like done. Paid a $100, they shipped me these CDs, and for the next week I was driving around my car, driving to school and back and forth listening to these things, and I listened to the book Think and Grow Rich. Okay?
1:16:06Here's the here's the lesson. Okay? The book Think and Grow Rich costs $10, the c course cost a $100.
1:16:14Okay? That's 10 times more money for the exact same content packaged in a different way. Like literally they are word for word the same.
1:16:22Somebody just read the book and it's audio, but someone paid 10 times more for how it's packaged. Okay? This is the big thing to understand.
1:16:29Okay? When you have a framework, you have a secret, you take those secrets and you can sell them a lot of ways. You can sell them as k?
1:16:35Or you could set take the same things and you can sell them as a course. K? The book you're gonna read about it, the course you watch videos about it.
1:16:41K? Or you could do what I did and turn it into software, recurring revenue. And or you can make a membership site, or you could do a seminar teaching it, or you could do a mastermind teaching it.
1:16:51K? Same content, but the book I sell for $10, the course I sell for a thousand, the software I sell for 97 a month, the membership site is $97 a month, the big events a thousand dollars, and the mastermind is 25,000. Same secret, same frameworks packaged in a different way.
1:17:04Okay? That's what's so powerful as you start creating these maps, you're understanding this like that is your secret sauce. Okay?
1:17:10So that's step number one of framework. Okay? The step first step is that you have to figure out your secrets.
1:17:15Like what is the map that you do you have? To take somebody from where they are to be successful in the thing that you're good at. Okay?
1:17:21That's step number one. You guys good with that? Alright.
1:17:24Now let's move to step number two.
1:17:27Step number two now, you gotta turn your secrets into software. So we take all the secrets, all the frameworks, all the things you designed, and we're gonna jam them into software and make them software like we did. Okay?
1:17:37That's the magic. Okay? And now, there is like your own version, your frameworks have now become software.
1:17:44Okay? Now check this out. I told you a second ago, people spend the same money or more money for same content packages in a different way.
1:17:51So we have Think Grow Rich the book, Think and Grow Rich the CDs. What if what if what if last night, I was trying to make a demo for you guys and I was like, what if we made Think and Grow Rich the software?
1:18:05What? Is that even possible? Todd flew out last night.
1:18:09I don't even a developer in the office. How am supposed to make Think and Grow Rich the software? And I'm like, oh, I could just just click the button and talk into the software and it'll make it into software.
1:18:19How many of want to see me turn Think and Grow Rich into software? Okay. You do type in show me Russell.
1:18:27I wanna see it. We play the video,
1:18:29keep my bike hot because I'm talk over the top of it. Okay. Alright.
1:18:32This is the demo you guys. Yeah. We had it it took about an hour to do so we compressed it down so it's about a three minute video but I just want you to see that what I'm talking about is actually true.
1:18:41I literally clicked the f n button and I talked and I told her what to do and when it was done, I had my very own Think and Grow Rich software. Alright. Check this out you guys.
1:18:49Here we go. So the first step is I'm actually gonna come in and talk to my chief of staff and have it help pull the framework from Think and Grow Rich, so I don't have to think through that or go and do the hard work. So I'm coming right here, click on assign a task, and then I'm assuming you use Whisper Flow.
1:19:03I click this in and then, hey, can you go research the book Think and Grow Rich and give me a framework with the core things that Napoleon Hill teaches that everyone's gotta do every single day? I know there's 13 laws in Think and Grow Rich and so I love to weave each of those 13 laws into a step by step process of what people should be doing every single day to be able to be successful implementing
1:19:25this book.
1:19:28There it is. Research for me and check it out. It's doing deep research with perplexity.
1:19:32Alright. While this is researching, I'm gonna come over here to this other tool that I'll be showing you guys a little later on today, where I'm actually going to build the app. Okay?
1:19:38Same thing, I'm gonna type in WhisperFlow. Hey, I wanna build an app that people will log into every single day to be able to implement the principles from the book Think and Grow Rich.
1:19:51Ideally, they're gonna read the book and then log in every day to the software and it should have like a daily habit tracker. Every single day, the things they need to do to make sure that they're implementing the concepts and the principles from the book Think and Grow Rich.
1:20:06I will post down below what the core principles are from Think and Grow Rich. I wanna make sure we weave into every single day, but if you can help me to build that app, that would be amazing.
1:20:18Okay. And I'm gonna research on their screen and then I'll come over here and paste it.
1:20:24There we go. Okay. So there's the instructions on how to build the software.
1:20:29That's all I gave it. And then here's from chief of staff, the basic principles from, um, laws of success or excuse me, from Think and Grow Rich.
1:20:37And I'm gonna click this button and see what happens.
1:20:40Alright. It takes out you guys. It's building the app.
1:20:42On the side, it says, okay, number one, it built all the task list. It starts doing stuff. It had one little failure in there, but still going.
1:20:49It's cranking on it. It's fixing the thing. It's creating the database.
1:20:52It's polishing up the pages. It's creating the style sheet and boom, check it out. It built out again, this took about hour in real time, but it built out.
1:21:01It built out the website, built out the payment processing, got everything click on start journey, it logs you in, it shows you the software, here's the streak, had to do it every day, uh, it's got all the different things. We go in every day, you gotta check out all the 13 things, you click on them, and then if you want you can go and, uh, it filled this like thing that says reflect, and you can go type your reflection g state like, oh, I was trying to practice faith and I did blah blah blah blah blah.
1:21:23And then you can save the reflection, you can see your streaks, how would I do every single day, who's the best, who's competing, here's all the principles from the book it pulled out so you can go and study the principles, uh, you get overviews of each of them, uh, you can go practicing and that's crazy. Right?
1:21:39I just wanna make sure that you guys think this is crazy too, it's not just me because that that was it. Obviously, it's not perfect, but if I was to go back and be like, actually don't do chapter 13 because that's the weird one I want that on my app, or I could hey, let's do three things every day or let's change this or we get now I could just update things and tweak things and change things like you just keep telling it what to do.
1:21:58Like actually I don't like that changes to set. Don't like that let's change this instead. I don't like this to change that instead.
1:22:03Okay? And from that you can literally build software. K?
1:22:06How many guys are freaking out a little bit right now? If you are freaking out typing, I'm freaking out right now. I'm watching the comments, I was like, this is crazy.
1:22:12Woah. This is is this real life? Yeah.
1:22:14I know. It's crazy. Right?
1:22:15The same I was like, this is impossible. K. The very first time I coded anything, last night was my first one just kind of show you to make the demo, but inside of marketing secrets, if you guys go in there to the to the one too many emails and type go to the Seinfeld one, I built that one myself.
1:22:30The team set it up and then they said, hey, just talking this thing. I was like, do this, do this, change this, and like I got it till it was perfect and it was amazing for me. Okay?
1:22:37Like that's where like that's the world we live in today you guys. That's why 80,000 developers got laid off from Oracle. That's why like because you don't need to be developers anymore.
1:22:46If you can click a button and tell something what you want, like that's it. Like that's the power. Okay?
1:22:52I hope you guys are getting this. You have like, now what do I build? What do I do?
1:22:55Like everyone's like, wait, I have all the power in my hands. Oh, let me go my slides. I have two very important slides to show you guys.
1:23:00Number one is, who's freaking out right now? And number two is, I'm freaking out right now. This is crazy.
1:23:05This is going to my office today. It's so cool.
1:23:08It's so insane. What's actually possible, you guys? We've got most of the people on our team now.
1:23:14We train everyone internally on our team who's here and like like figure out your position, your role, and build software. Just do like figure out how to make soft do things easier for yourself. So everyone in our team is building software for their individual apartments, and if something's good enough, there's like this is amazing.
1:23:27We're putting it into the marketing secrets app. Okay? Because it's like, if we can do things to speed up production, to lower our costs, to do whatever like, everyone on the team, they're all collectively doing this together.
1:23:35And you guys should doing the same thing as well, like we should all be inside this community, right, where everybody, all of guys who remembers, we should all be talking about sharing ideas, like custom coding stuff and sharing with each like it's it's like we're in just a crazy time of day and it's amazing. Okay? And come back to slides over here, day number four, you guys will be doing this too.
1:23:50Okay? Todd's been coming back and we're gonna be doing it and actually showing you guys how to do it. Day number four is our software day.
1:23:55So don't stress yet, I just wanted to tease you a little bit so you see what the future's like, so you're not like, Russell, software information is great, but I I don't have a Todd. You don't need a Todd anymore, all you gotta do is just click the button and just talk and then you can literally do it too. Okay?
1:24:07Now this is not the first time me telling somebody about this. Again, most people I've told in the last couple years like, software for this info, you blend these things out, it'll change the world.
1:24:15Most people don't ever listen to that. Uh, but this guy did right here, name is Josh Latimer. Uh, he's one of my favorite people, and he's gonna tell you his story in his own words.
1:24:22He's actually gonna be out on Thursday, because he wants to go deeper in his case study so you guys can understand it. But, um, he was the first person who I told this to actually did it. He had a software company, it was failing.
1:24:31I told him this little tweak, he applied it, and I'm a let you let you hear in his own words exactly what happened from implementing this concept I'm sure with you guys today. Here we go.
1:24:40Hey, what's up? I wanna tell you the quick story about the the dumbest, smartest thing I ever did back in 2017. I was running a software company called SendJim.
1:24:49I had spent six years building it. I had spent a million dollars of my own money into the code. It had done 900,000 in total revenue, not profit, in six years.
1:24:58I had never taken a paycheck out of that business. It was like a black hole money eating monster. Um, I was watching this thing I had poured my heart into just slowly sink.
1:25:08I could not figure out why I could not sell this stupid thing. I was about two, three, four months away from just being done, like shutting it down, tail between the legs, like walking away.
1:25:17And that's when I did the dumbest, smartest thing I ever did. I took $25, $25,000 that I could not afford to lose and I sent it to a random stranger on the Internet named Russell Brunson.
1:25:2725,000 to a guy I'd never met. I didn't even get on an airplane, by the way, either. I just got a Zoom link.
1:25:33My wife thought I was nuts. I probably was nuts, but I did it. I hopped on Zoom.
1:25:38He looked at what I was doing in less than thirty minutes. He told me something I'll never forget. This is wild.
1:25:44This is what he said. He said, Josh, stop selling your software as a tool.
1:25:49Sell the information, sell the transformation, but include the software as a bonus. And that was that was it.
1:25:55That was the whole thing. I remember sitting there like, really? That's that's it?
1:25:59Like, was nervous, but I I did it. I got off that call. I did exactly what he said.
1:26:03In in the next ninety days after that first Zoom call when I met Russell, we made back the entire $25,000 and a lot more than that. And here's the the big the big win.
1:26:12Okay? The eighteen months after that, we did almost five times our total revenue our company had done in its entire history up into that point. Because of this advice from Russell, okay, we're about to apply for a two Comma Club c award this year, you know, 25,000,000 through a single funnel.
1:26:29You know, the same funnel built on the principle Russell taught me back in 2017 and that company was like three months away from dying. And here here here's what I'm telling you this as I land the plane. I know this week Russell's teaching about how software alone is dead.
1:26:42Courses and information by themselves are dead. But when you blend the two together with AI, that's alchemy.
1:26:48That's the thing. And I'm not I'm not telling you because he asked me to tell you, I'm telling you because I'm living proof of it for real. And he told me the same principle in 2017 before AI made it 10 times more powerful like it is now.
1:27:00It saved my company. So if you're wondering whether to lean in this week, just lean in. This blend is real.
1:27:06The alchemy is real. It's one of the most important business lessons I've ever learned. Thank you, Russell.
1:27:11Love you. Bye.
1:27:13Awesome. Awesome. K.
1:27:14You guys getting this? Like that is the magic here. K.
1:27:18That was our billion dollar breakthrough I wanna give to you guys as well because before AI wasn't possible. Now it's like all of you guys can do this. Right?
1:27:25Again, the goal of this challenge is how can you actually make money with AI. K. Number one is learning how to use AI, but number two is like learning how to use it on the right thing.
1:27:32Like just creating random software is okay, just creating information is okay, but man when you figure out to put those two things together, now it sticks. People stick for a long long time.
1:27:40Okay? So again, building our breakthrough. Number one, k?
1:27:43The software influencer seeks. Number one is figuring out your map, your secrets. Number two is taking your software, right?
1:27:49Your versions, uh, and building, uh, software around your frameworks. K. Now we're moving to step number three in the framework.
1:27:55Step number three now is, k. Now I've got my frameworks, I've got software, how do I actually sell it? K?
1:28:00And this is the hard part because for most people who try to get started and try started trying selling their software, um, it's expensive. Right? Uh, right now for us to get a trial to click funnels, like we're spending Facebook ads.
1:28:10I missed 250 to $300 to get a free trial. Like that's depressing. Right?
1:28:16Is it just me? It's like, oh, that's a that's a lot of money to get a trial. And so for me, I'm always like, how can I get traffic that's free?
1:28:22How many of like the idea of free traffic? If you like free traffic type in free traffic in the comments. And how many guys are like, uh, I like free traffic but I actually want better than free traffic.
1:28:31Okay. Well number three we talk about better than free traffic. This is we're not giving money to Mark Zuckerberg for traffic, you're getting traffic that's better than free.
1:28:39Okay? So this also is big part of the billion dollar secret.
1:28:44Okay? A lot of people know us, we didn't buy our very first ad in ClickFunnels for two years. Okay?
1:28:49We were already over $10,000,000 a year of ARRs, annual recurring revenue, before we bought our very first ad. Okay?
1:28:55So this is one of the big secrets is we weren't out there buying Facebook ads and Google ads all sorts of stuff. Okay? Which should be good for you guys knowing like, wait if I take a my frameworks, I take my software, I put them together and I start selling it, like I should be able to to like actually get traffic out spending money.
1:29:10Okay? Um, all these things we're trying to get so that you don't spend a ton of money to grow. And so this is the big secret.
1:29:15You guys ready for this? Ready to start wrapping this out? Here we go.
1:29:19Okay. This is Mark Zuckerberg. He owns Facebook and Instagram.
1:29:22On the platforms Facebook and Instagram are millions and millions and millions of influencers, people like me and other people. And we're out there and we're making content every single day. And then Mark Zuckerberg shows ads to people who watch our content and he pays us a little tiny bit of money and he keeps all the rest.
1:29:35You can tell because he's got like 5,000,000,000 houses. Right? And what so most of do is give the money to Mark Zuckerberg, and then he goes down to these, uh, influencers down below, and he like shows your ads on their content, and he gives them a little bit of money and he keeps the rest.
1:29:47So what we do is we cut out the middleman. We cut out Zuckerberg, we and go directly to these people who have the audience, who have the people, who have the go listen anyway, and we say, hey, instead of me paying Zuckerberg some money, you get 10%. What if I just paid you instead?
1:29:59And most are like, are you serious? You just pay me direct? I only get 10% for Zuckerberg.
1:30:02I mean, yeah. In fact, I got something better How about you promote this, and anything you anything you sell, I'll give you half of it for free.
1:30:11And they're like, wait a minute, are you serious? K. This is how I built our business, is I got people who already had a following, people who are influencers.
1:30:18I said here's my software ClickFunnels, if you do a promotion for me, you promote ClickFunnels, and when somebody signs up, I'll give you half the money. And then are you serious?
1:30:25And so the reason I say it's better than free is because I don't have to like I don't have to buy ads for this. Right? And I don't have to like I don't have to go like post social media content.
1:30:35I just get them to say yes, then they will go, they send the met they create the ad, they send the message out, and then if somebody comes and buys, I just give them money after. So I get the money from their customer, the customer gives me a $100, I give them half back. Right?
1:30:47It's so simple, it's so easy, and there's no risk. K? A good example is that's how we launched this launch.
1:30:53K? Like a lot of you guys came here because you saw emails from my from my list. Sent you on my list.
1:30:57Uh, some of you guys may see emails from other people, but I went to my dream one hundred. We'll talk about it in minute. Dream one hundred, these are people who are influencers who have my dream customers on their on their email list.
1:31:07They follow them on social media. They read their blogs, listen to podcasts, whatever it is. Right?
1:31:10So I went to them. I said, hey, um, we're doing this challenge called the AI seekers challenge. If you'll promote the challenge, if your customers sign up for our software, you'll get paid a commission on it.
1:31:18And a lot of people are like, that's amazing. K? So I went to these people and I asked them, and then they went, and you probably got email from me or somebody else promoting this.
1:31:25Right? How many guys found out about this event because I told you? Say Russell told me if that was it.
1:31:30Okay. If you're about someone else type in who you heard it from. Okay.
1:31:33We have probably, I don't know 40 or 50 affiliates who are all promoting us. I didn't pay them anything, not a single penny to anybody. Okay.
1:31:39I just said, hey, refer like, tell people about some really cool challenges happening. If someone buys something, you get paid you get paid a commission on it. Yeah.
1:31:45I've seen all these names, like, popping through, like, all sorts of names. Uh, Jonathan, from Doug, from, that's going too fast out.
1:31:53Yeah. From John, from David, from from Bill, from there, from Jamie, from yeah. So that's this big secret, guys.
1:32:00This is how we get traffic. It's not going to Facebook and buying ads, or going to Google or Instagram. I'm not even publishing content about it.
1:32:05Like I ran out of time doing any social media about this challenge at all. I just ran out of time. And so instead, I told my affiliates, they went out there and they started doing it.
1:32:12K? And so, um, I wanna explain, I'm gonna doodle out one more thing really quick, and then we're gonna show you guys the simple way how to do this, k? Because the first leg, three one hundred, affiliates sounds confusing, so I'm gonna show you guys the secret, because it's actually not that hard.
1:32:23This is how it works. So, we still got that picture here, we're going one more level.
1:32:31Okay. So a good example, probably the best example is when I launched the Dotcom Seekers book. So I wrote this book, I'm like, this book's amazing, I'm really proud of it, and I wanted to I wanted to launch it, I wanted to promote it.
1:32:42Right? So the first thing I did is is I went on to a podcaster, into iTunes podcasts, and in iTunes you can sort podcasts from the top 100 podcasts down.
1:32:53And so I went to the very top one and wrote down like number one is, I don't Joe Rogan, number two is whatever, number three, and I wrote down every single person who ran a podcast in the business market. Right? So I had a 100 people.
1:33:03Then I went to Instagram and I said, let me find all the influencers who are teaching business stuff on Instagram. I wrote down all their profiles and their names. Right?
1:33:11And then I went, who on Facebook is doing stuff? And I found a bunch of names, people on Facebook who had my dream customers. Right?
1:33:17Or down their names. Then I went to YouTube, I started building this huge list of tons and tons of people. Okay?
1:33:22And after I did that, I started messaging. So I messaged I sent a message to each of these podcast people. In fact, I actually shipped them a copy of my book.
1:33:28I sent them a copy of my book, said, hey, here's my book. If you like it, maybe I can be on your podcast. So I started sending these out to everybody who had a podcast.
1:33:34Then I sent one to everybody on Instagram who had a big following. They had, you know, 20,000, 30,000 followers on Instagram. I was messaging them up, seeing if I could send them a copy of the book.
1:33:42Right? I started doing the same thing on Facebook and YouTube. I started sending these things out there.
1:33:46Okay? And again, we call it Dream 100 because we try to send it to a 100 people, but for me, said it probably four or 500. So I'm I'm I'm an overachiever.
1:33:54Right? So I send these things out to everybody, and then nothing happened for a little while, and then one day, I still remember this.
1:34:00I'll make it blue. There was this guy, he was one the podcasters, he's like number like five or six on it, his name is John Lee Dumas, had a podcast called Entrepreneur on Fire.
1:34:09He messaged me back, said, Russell, I got your book, it was amazing. I love to promote it to my audience. You wanna be on my podcast?
1:34:14I'll send emails to my list. I said, sure. And so then he went out there and he promoted it, he ended up selling over 500 copies of my book by himself, and that was just one human.
1:34:24And then another oops. There we go. Another podcaster messaged me.
1:34:29He's like, got your book. I love to it, and then one of the Instagram guys like, I love it. I love it.
1:34:32We started getting people, and from me sending out the five or 600 messages, I got probably, I don't know, 20 or 30 people who said yes, and they promoted it, and then they'd sell the book and I paid them afterwards. Better than free traffic. Okay?
1:34:45So that's the strategy. This is how we get traffic, you guys. If you've read my traffic seekers book, this is one of core things I teach everyone because it's, I think, the easiest way to do it, to get traffic, and doesn't cost you a ton of money.
1:34:57I hate seeing new entrepreneurs get started, and they all of a go to Zuckerberg, and they gotta spend all their cash and their finance trying to buy ads for him. Right? It's it's just it's ridiculous, and so this is how we teach entrepreneurs how to get traffic for free.
1:35:08Now for a long time, this was always kind of scary. It's like, well, how do we actually do this? And so, um, I thought, you know, I'm looking at the met the our whole event and the whole goal of event is like taking all the frameworks from my books and turning them into software.
1:35:22So one the core frameworks from Traffic Secrets is the Dream 100. I'm like, how do we turn this into software? And so, um, we spent some time and, um, we built some software that actually makes this really easy.
1:35:31Do you guys wanna see some software built for you specifically so you can get people to promote your products for better than free? K? If that's you, go freak out of comments like I want free traffic, give me free traffic.
1:35:41K? Um, so this is what it looks like. Uh, it's called influencer secrets.
1:35:45Uh, for all you guys who are VIPs, it's in the members area already. You could actually go use it today, but, um, I wanted to bring someone to kind of show you guys how it works. And I'm bringing him specifically for two reasons.
1:35:54Number one, he's awesome. He's like my right hand man. We work together every single day.
1:35:57Was here till like 03:00 last night with me working on his projects. But number two, uh, when we started building Mark Hughes' Secrets AI, he was the one that vibe coded this app.
1:36:06So he was in there doing it, and a week prior he had never developed anything, and a week later he learned how to develop. So he built this, and it is insane, and it's amazing. So I'm gonna have him come and demo it.
1:36:16You guys wanna have him come demo? Come demo it. Okay.
1:36:18That's you. If you wanna see it, everyone yes. People are gonna see.
1:36:21It's Ben Moo. Everyone's put her hands together for Ben Moo. Come on down.
1:36:26Hey, man. How's it going? Good.
1:36:28Hey, Tavy here. You excited yourself for your software? Yeah.
1:36:31It is so weird to say I have a software. Like, that alone, that statement alone is weird. It's it's so weird.
1:36:36It's so cool. So cool. We had a software kinda similar a little while ago, and then we couldn't update it, couldn't change it, and so we're like, let's just let's just rebuild it.
1:36:43Now we know how to do it. Yeah. You rebuilt it, and then after that, you're like, let's add a million different features, and now it's insane.
1:36:48Like this software alone, just so you guys put this in perspective, softwares are equivalent to this. If you were to go buy it, you're paying 5 or $600 a month or more, and you guys have it for free inside of your app. So, you know, you're welcome.
1:36:59Like legitimately, like when we were researching how to be able to make this work for everybody, it was like, where do we find anybody who's doing anything similar? How do we get all the systems? And this is this can get expensive when you start to look at it.
1:37:10Oh, yeah. Because we're buying data and everything you guys get for free part of it. So it's pretty cool.
1:37:13It's so sick. So tell us what is how does it actually work? Okay.
1:37:16So influencer secrets.
1:37:18The goal of influencer secrets is to go and find people that are inside of your niche, or if you know somebody specifically, then you can actually go to them directly. Alright? So you can do a couple of different things.
1:37:28It kinda depends on what it is you're looking for, but you can go and search across YouTube, across Instagram, across, uh, the TikTok, and across podcasts right now, and be able to go and see what is working and be able to see who is in your niche and find not only them and create your Dream 100 board, but you're also able to grab some of their contact details as well.
1:37:47So you can actually reach out to them and have a conversation.
1:37:49By the way, before this, before we had the software, like, when we were building Dream 100 list, we put the names down the way to go and go to their website and request their email. Was just like such a nightmare where the software like scrapes it all. It's like, here's their email.
1:38:00Here's their phone number. Give them a call. Anyway It's pretty crazy.
1:38:02It's so nice, and then and then we took it one step further, but I think I wanna I wanna leave that for a minute, because we took it one step further. So if you've played around inside of Influencer Secrets already,
1:38:11this is like a little quick demo walkthrough, but like, if you haven't seen it, it's in there. Like, embeds add new features all the time. It gets better every day.
1:38:18Yes. And the thing is it's not just me. Like, it's it's me sitting around with our affiliate team and saying, what is it that you want this to do?
1:38:23They're like, oh, I created this, and if I go to this, it's it's so crazy. It's like, okay, we need to weave this in and that, and so you're getting the very best of not one person's mind of many people's minds all coming together to create something that's gonna take your business to the next level and it's included for the VIP.
1:38:37What's cool what's cool about this is I've mentioned earlier, like,
1:38:40we're building the software for us, and so it's not just like we made this thing, give it to you, hopefully you like it, like like you said, our affiliate team is using this every single day. Quinn, one of our one the guys running our affiliate team, he's like back there hard code coding all these apps, and he's like, what do you think about this?
1:38:54Like, that's amazing. Let's add it to the core feature. So like, it keeps evolving and growing to do exactly business the way we do it.
1:39:01So Yeah. He was walking around the other day. He'd coded Jarvis, so that means he's walking around and say, hey, Jarvis.
1:39:05And it would like Find me someone to promote. Exactly. And so yeah.
1:39:09So with that, should we show everybody what it is? You guys wanna see it? Wanna see it?
1:39:12Let's see it. Okay. Cool.
1:39:13Cool. Cool. Alright.
1:39:14So this is what we've got. So you're inside of marketing secrets. I have it on dark mode because I have old man eyes.
1:39:21And so what I'm gonna do is I'm just gonna come over here to the software on the side that you all have access to if you have marketing secrets. We're gonna come down, and the app is called the Dream 100 or Influencer Secrets, and all you're gonna do is open it up right here.
1:39:34It stays inside of this window, so you're not going to a different place. You're not trying to juggle logins. Everything lives inside of one place, so that way it's simple and easy for you.
1:39:42Is that cool? Is that helpful? Okay.
1:39:45So I want to try to research a couple of niches. I'm not a big hunting hunting person, but I've started liking fish a little bit.
1:39:54So I'm gonna go ahead and just do fishing really quick. Let's say you have the niche of fishing. So I'm gonna go and type in fishing over here as a keyword.
1:40:00When I go and search this oh, wait. Before I do that, check this out. K.
1:40:03So I'm just gonna go any platform, any size. A little bit bigger? Yes.
1:40:07A little bit bigger? Yeah. There we go.
1:40:09K. So I have any platform, any size, and of of follower count, and let's say any country.
1:40:18And I'm just gonna search. Let's see how many influencers there are. We have 123,000,000 influencers that you're able to research through.
1:40:25And this provides all their details, how many followers, what's their engagement like, what platform are they on, and you're able to scroll through these and be able to see what you like and save them as you go. If you wanted to say, you know, there's specific ranges that are really good for reaching out and there's training inside of the sprints for all of that.
1:40:41But, anyways, you come in here, go to micro. You can see we have 10,000,000 people in micro. Like, it just it's absolutely crazy.
1:40:48So let's look for a niche. Let's choose a niche here really quick. What niche should I search?
1:40:52I was gonna say fishing, but if you want me to do something influencer fishing. Yes. Finance, weight loss, sourdough, oil painting.
1:41:01Let's do What niches? Yeah. No joke.
1:41:03Let's do I'm gonna do oil painting. We might just need to do painting, but let's do oil painting really quick and see how many influencers we have.
1:41:11K. Put me on the spot. I'll take it.
1:41:15Alright. So it's gonna go ahead and search, and it's gonna go and find who is able to do oil painting. And if it's not able to find somebody with oil painting, it'll go and search for something So maybe we'll go ahead and just do a painting here really quick in order to make this a little bit easier on the system.
1:41:30What's cool too is you can take a view just while I look on Instagram or just YouTube or whatever, you know, you can pick any any platform you want as you're kinda going through You can use any platform there. I'm just gonna refresh really quick.
1:41:41Thank you, guys. Alright.
1:41:43Organic vegan chefs. Smokes. Okay.
1:41:49I think I'm VIP, you should check if you're VIP, this is a good deal. Alright. Just a second.
1:41:55Going back to it.
1:41:58Maybe do a live demo. Live demos are always gods are always Always scary. So.
1:42:05Alright. There we go. More time.
1:42:07K. We're gonna just do painting. We're gonna make this a little bit easier.
1:42:10Just go ahead and search for painters. There we are. K.
1:42:13So I've got 53,000 painters, and the top one has 3,300,000 followers.
1:42:18K? These are people who follow painting. They may not be a painter.
1:42:22They might just be somebody who's following painting in general. So you can come over here to paintings. Here's the painting girl.
1:42:27She has 469,000 followers on TikTok. You're able to come down and see all of these different things, and once again, huge amount of people.
1:42:34I'm I'm actually gonna go to fishing really quick, so wanted to show you something. So I'm gonna go to fishing and search. Fishing has 52,000, and I'm just gonna start adding people.
1:42:43So I wanna save some of these people into my dream 100. I wanna save them so that way I can use I can reach out to them later hopefully or just follow them. Like, of the things you teach inside of the training is after you find them, go follow them.
1:42:54Go be their number one fan. So I'm gonna go and add these people really quick. I'm gonna save each of these and create a new contact every single time I do.
1:43:01If I've got any details, I can do that and save. I'm just gonna go and save a whole bunch of these because I wanna show you guys something cool.
1:43:11Is this cool? Is this helpful for you guys? Does this make things a little bit easier?
1:43:14Troy said this is hot. Uh, Sanders is so good. Yes.
1:43:18Yes. Yes. Yes.
1:43:19Someone said I'll never be able to cancel marketing secrets after this. Never. And the cool thing is like, we're a couple months into building software for you guys.
1:43:25Like, our plan is every single month to have one or two new apps coming out based on every framework we have. So everything that we're executing our company to take us a team of a couple people, you'll be able to do just in the software by itself, and have chief of staff just run it for you. Exactly.
1:43:38Okay. So I've added a whole bunch of influencers, and what I'm gonna do is we've gone through and discovered.
1:43:43Now I'm gonna go to the next tab over, and we're just gonna click on influencers. These are my influencers that I have saved. And I can see that I've got Chris Hall here.
1:43:51I've got MeatEater. I've got Hannah Barron. I've got Great Outdoors.
1:43:55I've got all of these. Now I'm just gonna open a couple of these just to be able to show you a couple things. So let's open Chris Hall as an example.
1:44:02Chris Hall automatically gives me a report on how his Instagram is, how many real followers there are. And we break all of this down, but there's so much inside of here that's like, how many influencers are following this person?
1:44:14How many real people that are everyday people? How many accounts that aren't legitimate? So that way you know when you're reaching out to this person, what is their reach actually going to be like more than likely than not?
1:44:24And then you're also able to see who's following them that's really valuable. So you get to be able to expand. You're like, oh, you know what?
1:44:29I like them, but you know what? Uh, Jake, Latman, Leonard? Absolutely.
1:44:33I have no idea who that is, but that's okay. Um, you can come through here and you can start researching and growing. So you're like, I don't know anything about my niche.
1:44:40You can discover your niche very easily here and the people that are the big players in the niche and start adding this. But if you come over here, you have the ability to check for contact details.
1:44:50So I'm gonna come over to let's see. Let's go to MeatEater really quick. Here we are.
1:44:58It says checked already. Alright. Let's go back here.
1:45:01I'm gonna go ahead and just check all of these really quick. Let's just check all for details and see if we can get some emails from people. Because once you're able to grab those emails, you can do so much more with them.
1:45:10Now once upon a time when you used to do your Dream 100, you organized everything in like like a like a Trello board or something like that. And so we built that out for you too. So you have campaigns over here on the right hand side, And so you can organize everybody and just add them into columns.
1:45:26So you can say, you know what? Let's add an influencer. I'm gonna go grab let's see.
1:45:31Let's go Hannah. Let's go and grab Hannah. And let's say I'm gonna go reach out to Hannah.
1:45:36So I can actually click on her, and I can figure out how to reach out to her. That's not a problem. Um, I can also send a broadcast from here, and I can send it via email if I've connected my email account, or I connect I can do Instagram if I've connected Instagram, and I can send emails and DMs and manage everything inside of it.
1:45:54This is actually something that Quinn on our team five coded, and it was like, smokes, we need that. And it was like, okay. What if I did this?
1:46:00And he's like, I like this. No. That makes it complicated.
1:46:02And he was able to like do this because he's already tested this out. And so I can see all of my conversations inside of an outreach area, and I'll see all the threads back and forth all organized. It's just it's makes life so ridiculously easy.
1:46:15So really quick, I'm just gonna go and see for Hannah. I wanna see if we pulled details for Hannah. Nope.
1:46:21Not yet. Okay. Cool.
1:46:22But, yeah, grabs all those details. It's absolutely sad. If he's able to find it, it grabs their contact information, puts it in there, and then, yeah, like like Ben said, you can send emails to him, you can DM them, have conversations, you can move them like, you have them in one column where it's like, I'm reaching out, and they respond back, it's like, I'll move them back to respond it.
1:46:36And then it's like, hey, we're talking about doing a promotion, I move them into like, you know, they're they're a potential partner now, and you keep moving them across the board, and it gives you, if you're running your own affiliate program, or if you have someone on your team who's running your affiliate program, the ability to find these people, communicate with them, move them, get them closer and closer to actually promoting your new software when it comes out of your product or your service.
1:46:55And so that's pretty awesome. Yeah. And it's it's extremely well built out.
1:46:58There's so many different things. I'm like, I wonder if we could. And like, and because we got to play in the sandbox a little bit, it just the ability to create something from scratch changes the game for you, because you're like, want this tweak.
1:47:09I want that tweak. I think Todd said it really interesting when he was playing with five coding and we were having a conversation. He said, one of the things that I love is usually when I'm handing it off to a team, I only see version one three weeks later.
1:47:20He goes, but now I get to be able to see version one in ten minutes. You actually, you know what? We need to tweak this.
1:47:25We need to adjust this and suddenly Back and forth Yes. Uh-huh. Yep.
1:47:29You get to be able to mold it like dough. Yeah. It's absolutely fun.
1:47:32So cool. So I was showing this for two reasons. This is like the meta.
1:47:35Right? Number one is
1:47:37you saw Ben vibe code an insanely cool piece of software that all you guys are gonna use for rest of life to get insane amounts of free traffic forever, and number two, this is insanely cool tool that guys have inside to start getting free traffic forever. So I wanted to kind of show you guys both ways.
1:47:49So Ben, thanks for making the software, for showing it, and kind of demoing it, and again, it's one tool you guys have in your your tool belt, but it's the one that gets traffic, and it's the key to really making this billion dollar breakthrough work. It's the it's the secret how we built ClickFunnels, right? The billion dollar breakthrough we had was we don't have the money to go and buy ads right now, so we had to do something different.
1:48:05We did it all through this, finding partners, getting them pro, and kind of going from there. So Yeah. Absolutely.
1:48:10We got more coming for you. Alright. Thank you, Ben.
1:48:12Ever give Ben a huge round of applause for helping out with this and making you guys a really cool app. In the members there's request other stuff you guys wants to build for you because if it's useful to you, it's probably gonna be useful to us as well. So awesome.
1:48:23K. Um, we'll keep going. So with that said, guys, this is the billion dollar breakthrough.
1:48:26These are the three steps of the framework I wanna share with you today. Number one, was to turn your secrets into, uh, in your your map in yeah.
1:48:33Sorry. Turn your secrets, uh, to map out a result. Right?
1:48:36Here's here's your frameworks, your secrets to get somebody to the result. Number two is turn those frameworks into software, and number three then is getting better than free traffic coming to your pages to start buying your blend of your software and your, uh, and your frameworks together. Is that making sense?
1:48:49You guys getting this? Okay. And you see me do it.
1:48:52Right? Number one, here's all Russell's secrets. Number two, turn it into software.
1:48:54Clickfunnels is software. Marketing secrets is software, and then I use this to get traffic. Okay?
1:48:58And again, most of you guys, more than half of you guys are here because of influencers who promoted this challenge for me, and then I didn't pay them upfront. I asked them, they liked the idea, they loved the challenge, they loved the software, they promote it, and if you guys buy something, they get paid. And that's it.
1:49:11Like that's the way this game is played. We're not risking tons of time and energy and money, right? The power of AI is you don't have huge teams anymore, k?
1:49:18The power of using influencer seekers, you don't have pay for traffic either, k? And that's really magic. So that's kind of how the process and framework works.
1:49:24Now I'm curious, how many of guys look at that and you're like, ah, that's awesome Russell, but I don't have any secrets yet. I don't even know what you're talking about.
1:49:32You're talking too fast. What's a framework? What's a secret?
1:49:34Like, what's a map? I don't even know. How many is that that you right now?
1:49:36You're like, I don't even know what to do. This seems so stressful, Russell. You're killing me.
1:49:40Or you're like, got that figured out, but I don't have those software even though you showed simple like, I just think it can't possibly be that simple. It's gotta be harder. I'm not a tech person.
1:49:47I don't know how to set it up, and you're kind of freaking or you're like, I have to contact people getting to send me traffic. I have to, like, have a communication on DMs, like, scares me a little bit. Okay.
1:49:57If anybody else is you, I understand. K? I've been in all those baskets multiple times in my career as well.
1:50:03I totally understand here. K? I But don't want you to because of that, like, okay, I'm out.
1:50:06This is I can't figure it out. Okay? I want you guys just to like trust me.
1:50:10Okay? We're taking us on a path. Okay?
1:50:12Tomorrow, we're gonna be showing you guys how to build out the one person marketing machine. Okay? Tomorrow, literally, we're gonna be coming up here, and if I come up to the to the main board one more time.
1:50:21Sorry. I'm jumping around my team without telling them. K?
1:50:23Tomorrow, the whole goal of tomorrow is to basically I'll be shifting this out to white, so that it looks awesome when I circle it. K? Tomorrow is a one man marketing team.
1:50:31So basically, this side of the business. Right? The Russell side of the business, we're gonna be showing you basically step by step how we're replacing eCs with software and how to go and run it.
1:50:38K? And the ones we haven't replaced yet, we're gonna we have a queue. We have a lineup of like, this is the next one we're doing.
1:50:43This is the next one. Right? And we'll keep adding these.
1:50:45K? So that's tomorrow and then on Thursday They're killing me, I'm gonna go back to my slides. K?
1:50:51Then Thursday, boom. Thursday's one man software team.
1:50:54K? So I'm gonna come back over here again. Okay?
1:50:56So on Thursday, we're gonna show you how to replace all of this right here so you don't have have development team. Instead of having development, you can do the whole thing as well through a couple of different apps we're gonna be showing you guys. Okay?
1:51:04So again, the next phase is replacing these things, so your entire marketing team is replaced, your entire development team is replaced, and you're able to do these things either yourself, or maybe you have a small team like, there's somebody who's gonna be running affiliates for me, someone's gonna be doing this, but you don't have to have four or 500 people like we had to do to build click funnels, you can do it with a handful of a really small team of people who really wanna implement these things.
1:51:22Okay? So that's what's gonna be happening those two days, and so I just don't want you guys stressing out saying like, they you know, these these this seems so stressful, I'm gonna leave.
1:51:31Like, don't worry, like, I want you guys here because those two days are gonna be powerful to show you exactly how to do those things. K? So regardless, I want you guys to see it.
1:51:39But anyone who's feeling like this right now, I understand that. K? And so as we were preparing this last night, um, I was talking about that.
1:51:45I was like, um, I wanna create something for anyone who's like, they see the vision, they don't understand all the pieces yet, maybe something's a little fuzzy, maybe they understand info but not software, they understand software not info, or maybe like they don't understand this traffic thing and but you see the vision.
1:51:58You understand. You're like, people are doing this. People just like me are having success with this.
1:52:02Like, I understand I just need more hand holding along the way. K? So that's you.
1:52:06In fact, how how many is that you right now? If that's you, just type in that's me. K?
1:52:10Be honest. Like, I'm curious how many guys kind of feel that way. Yeah.
1:52:13I see I've been watching the comments and people are like, oh, I'm a little nervous. Like, what's he talking about? I don't understand these things yet.
1:52:17Some of this is like Chinese to me. Like, obviously, I'm talking about some of my frameworks in here that people read my books like, oh, yeah. Know what dream 100 is, and some of you guys are like, dream what?
1:52:24What What are you talking about? So I understand that. So what we wanted to do is we wanted to create a shortcut.
1:52:29Okay? And this is a shortcut to help everybody who's not quite there who's ready just to run. Okay?
1:52:33Because some of guys are ready to run, you're logging the software, you're ready to rock and roll, and you can just go. Okay? Uh, I told you guys yesterday we're doing an implementation event for $35,000.
1:52:40People can fly to Boise for two days. We'll set this up up for them. But I know for most years, that's not a good fit either.
1:52:45So I was thinking through this last night. Was like, what if we created a shortcut that would help get everybody up to speed? Anybody who's like, maybe they're new to my world, or maybe they just don't have all the pieces yet, or they're just, they need more hand holding.
1:52:55And so last night we mapped out a shortcut. Okay? A shortcut that'll get you from figuring out what are your frameworks.
1:53:01Okay? To figuring out how to put your frameworks into software to figure out how to get people to drive traffic to sell your software for you. K?
1:53:08And so that was kind of the game. It's the fastest path that we could figure out to get you successful in a short period of time. How many guys would be interested in that shortcut?
1:53:16K. Yeah. You guys are interested?
1:53:18Yes. I have no confidence in my secrets. That's okay.
1:53:20Like we're gonna show you guys how this actually works. K? And what's interesting about this is six months ago this was not possible.
1:53:25Okay? Building software like this, not possible. Writing copy like this, not possible.
1:53:29Getting traffic, it's not possible. Okay? But because of AI, all this stuff's possible now.
1:53:33We're in a whole different world than we were six months ago. That's what's crazy. Okay?
1:53:37And so before all this, it was really hard to find unique interesting secrets. Okay? So I understood that.
1:53:44Like I used to taught for a decade teaching entrepreneurs how to pull their frameworks out, to teach their secrets, it was it was hard, was complicated. Okay? Today, it's very very easy.
1:53:51With AI, I can sit down with a creative director, a a digital one we built, use to answer some questions that can pull all of these secrets out of you, and make them unique, and interesting, and very powerful. K? That was not possible before, now it is.
1:54:04K? Before, as you guys know, building software was not easy without a full development k? A minimum of a $100,000 investment might get you one or two guys for four or five months.
1:54:12Right? But now you can do the whole thing. You can build custom software created literally clicking a button and talking.
1:54:19K? And so now I'm like, man, we could like people could actually turn the frameworks into software now. This is insane.
1:54:24K? And in traffic, before traffic was so hard. Like we literally had a team of like five or six people running our affiliate program, and we had Kanban boards and pieces of paper and Excel sheet trying to keep track people's names and trying to figure out like how do I get this person's email address?
1:54:37Like, it was so hard before. And now, this AI is fast. We can find partners and, uh, in literally just a second.
1:54:45She saw with with Ben, he pulled that here's 55,000 people in the fishing market. Like, let's sort them based on who's most likely to promote. Sort them.
1:54:51Find those people, contact them and like, you can get off to the races so fast, like everything's changed. Okay? This is gonna happen so much faster for you than you ever thought possible.
1:55:00That's what I'm gonna talk about. If you ever like, if you've been dabbling this for a while, even a year ago, two years ago, six months ago, whatever it was, like it was hard, there were a lot of pieces. Okay?
1:55:09But I want to tell you that you're in a time, like the most exciting time in the history of all time, where these things can happen so much faster than you ever thought possible. Okay? You just got to believe it, and you got to plug in and then start running with us.
1:55:21Okay? And I know I talk fast, but it's because I am on a mission to help so many of you guys. Like my mission, when I wrote Expert Secrets book, the first time I think I articulated where I was just like, everyone out there, you've got a message, you've got something you can change somebody's life And I felt this like calling where I gotta figure out how to get people out there.
1:55:36And for the next, you know, man six, seven years since I wrote that book, that's what I've been doing is like helping to get experts and people like you who have frameworks to get you more successful. And it took a long time to get people to go out there and create their frameworks and create a course and then create a webinar to sell the go like, it would take anyone six months, nine months, a year, two years to be able to do that.
1:55:53Where now it's like you can do the same things in a weekend. You just gotta learn the process and then you can move so much faster. So if you've been trying to do this for a long time and it's been struggling, want you to know this can happen much faster than you ever thought possible.
1:56:04Okay. So that said, um, are you guys okay if I spend about ten minutes going through a special offer we literally made last night for you guys to help you be successful? You guys cool if we do that?
1:56:12And what's cool about this is this offer is so cool, it's actually free if you're already marketingsecrets.ai member. So that's what's cool.
1:56:19This stuff's all gonna be inside the platform. K? Um, there's one caveat though.
1:56:23K? This is you have to not just be a member of marketing series, you gotta be all in. K?
1:56:28When I say all in means, you know, like I'm on a trial and hopefully I'll decide if I'm gonna stick or not, I'm not really sure. What all it means for me, it means that you're upgrading off of a trial. K?
1:56:37Because trialing you kind of dabbling like, I'm gonna see if this is any good. I'm just gonna I'll put my feet in this to see if the software works. I'll see if I like it.
1:56:43K? I want you to upgrade from being someone who's kind of dabbling to going all in. Okay?
1:56:47If you go all in, which means you're gonna upgrade from from your trial to like to a bigger account, then what we're gonna do is we'll give you access this entire package for free. Does that sound fair? You guys cool with that?
1:56:57Okay. So I'm asking you to upgrade, and I'm gonna give you guys the most insane offer ever to get you guys upgrade from a trial to one of our paid levels. Okay?
1:57:03Alright. So now you might be thinking, okay, Russell, is this gonna work for me and my business? Okay.
1:57:08Maybe you have an agency, like, I have an agency. Is this gonna work for agencies? Yes, it will.
1:57:11If you have an agency, first step we have to figure out what your frameworks are. Maybe it's the six SEO, uh, SEO surfaces. Then from there we're gonna turn software.
1:57:18The software could be the brand mentioned tracker, and then from there we're gonna help you to actually launch it with other agencies and things like that using the dream 100 to get it out Okay? So that's how it works. Okay?
1:57:28But Russell, what if this works if I'm like an alternate education influencer where it's gonna work for me? Well, yeah. Number one, we're gonna figure out what are your frameworks?
1:57:34Oh, I got the same slide in there twice. Sorry. It's it's the wrong one.
1:57:37Anyway. Okay? Here we go.
1:57:39K. Yes. You create the loop homeschooling system.
1:57:41K. That could be the frameworks we create, and then from there we're gonna build software that's your soft your your rhythm and progress tracker, and then from there we help you find other homeschoolers to help promote it, other homeschooler influencers to promote it, and then start driving traffic for free. Okay?
1:57:54Well, Russell, will this work if I'm a network marketer? Well, Heck yeah. All we gotta do is number one is figure out your frameworks, just figure out your instant downline strategies or secrets, and then from there we'll build software that actually is the perfect recruiting tool that lets you DM different people to build your downline, and then from there we'll get other network marketers that promote the software and then blow up the company with you.
1:58:12You guys getting this? But Russell I'm in a different business. I'm a vegetarian bodybuilder.
1:58:17Could this work for me? I don't care what business you're in. If you're a vegetarian bodybuilder or whatever, it can work for you.
1:58:23So if you're a vegetarian bodybuilder, let's just say you create a new framework called the plant method p l a n t. I don't know what that stands for yet, but that's gonna be your framework. And then figure you build software.
1:58:31Okay? Where's the plant meal generator, it's gonna generate meals for them based on the frameworks that you teach and you create. And then from there, you're gonna go and and use influencer secrets to go find other influencers who are vegan, vegetarian, bodybuilders, and you get them to promote your software for you, and you start getting tons of traffic for free, better than free, and it's gonna be amazing.
1:58:51Okay? Like this works to any business you guys. The question is like Russell will this work for me?
1:58:55Okay? Yes. It'll work for you if you will put in the work.
1:58:58Okay? And that's it. That's how the game is played.
1:59:00Okay? I've been doing this for too long and seen too many success stories to not believe it'll work for anybody who actually puts in the work and effort. Okay?
1:59:07Alright. So when you guys decide to invest in this and upgrade from a trial to one of our paid accounts, this is what you're gonna get. Okay?
1:59:13Number one is we're gonna walk you through, uh, we call it AI powered product launch to help you to actually launch your product. Okay? These are five facilitated group coaching sessions we're gonna be doing together to walk you through step by step by step so by time it's all done everything's finished.
1:59:29Okay? Each of these, uh, facilitate events is like a half day to a day long event depending how long it is and we're gonna walk you through how to do it to help you implement it. Okay?
1:59:36During this challenge, I got ninety minutes a day to jam everything on your throats. This is a lot slower. Okay?
1:59:40It's not just me talking million miles a minute. We got facilitators who slow things down, you get a workshop things, and actually get everything done and implemented. Okay?
1:59:47So I'll walk you through what these five are. Uh, these are five sessions with actual human beings. I know we're an AI challenge, but we're gonna have actual humans who are on these who will be talking to you and sharing these ideas with you to make sure that actually makes sense for you.
1:59:59Okay? You get human coaches and I'll walk you through the master AI launch plan. K?
2:00:04Now as you're getting started with this whole process, and I'm sure over the last forty eight hours, uh, you're working with AI and you're like, okay, how does AI even work? Can I like, what can I actually use AI to do? I need some help building my AI skills completely from the ground up.
2:00:16Okay? That's what's gonna be happening during this very first session. Okay?
2:00:19We're gonna help you to master the AI strategies to, um, like all the basics to make sure you're ready to rock and roll. Okay? Again, the stuff we kind of talked about in the last two days, we'll have a chance to go deep on it and work with you guys to get all your AI up to snuffs, you're like, okay, I'm running with this.
2:00:32We're having success. I understand how this works. You feel very, comfortable.
2:00:35Okay? This session is designed to, uh, help you to be able to move as quick as humanly possible. Okay?
2:00:41Because after you master the basics of AI, then you can start running. Alright. Um, and the goal of this again to leave this session with all the basic AI strategies understood, like understanding how to hook things into the brain, understanding how to get your attracted characters, understanding how to use other platforms, like all that kind of stuff.
2:00:55By the time it's done, you're like, okay, Oh, I feel confident. I am now an AI master. K.
2:01:00You'll be one of the dots on Todd's little dot chart that you show the VIPs. Like you'll be someone who's actually doing this every single day. K.
2:01:05Now as you set your 7 figure shortcut, as you're setting up your 7 figure shortcut, probably be thinking, what if I don't have any stories yet? K. Or what if I've never written a book or written a blog or a marketing email?
2:01:15I've got nothing even to upload. Um, so that's what the second session is gonna be about. The second session is called our story extraction live session.
2:01:21K. The goal of that is to extract your attracted character voices and your stories through live facilitated coaching. So you will show up that session by time it's done, you will have extracted the core stories you had to have your origin stories, your product origin stories, uh, testimony, like all those kind of things, the core stories you need to have inside your your attracted care database will be extracted and added to the software.
2:01:41Okay? So we'll be doing it with you guys step by step along the way and if you show up, I don't think I have any stories Russell, I guarantee that we will be able to pull these things out of you done this a million times with tons of people and we can do it with you now AI so much better and so much faster. Okay?
2:01:54Alright. This session is designed for to be able to extract a vault of as many money making stories as possible, uh, as quick as possible so you have them inside the software. You're gonna leave this session with a story bank full of money making stories you can use in your emails, your webinars, your VSLs, everywhere else that we'll show you guys how to do tomorrow.
2:02:10Okay? Now as you build out your secrets and your info product empire, you might be thinking, what if I don't have anything unique about me? How many of guys do fill out sometimes like, I'm just me.
2:02:19I'm just Russell. Like, I don't have anything yet. K?
2:02:23What if I don't know how to create an offer or a product, or what if I choose the wrong secrets, I create something stupid or something generic or something nobody actually wants? K? Well, that's what session number three is all about.
2:02:32Session number three is our offer to our secret creation. K? This is where we help you create your secrets and your offer through a live facilitated coaching session, walking you step by step how to pull these things out and actually create an offer that people are going to want, and they're going to want to buy.
2:02:45Okay? So that's gonna be the third one. This session is designed to help you as quick as possible, get the right secrets, and to create a level 10 offers quick as humanly possible.
2:02:53By time it's done, you're like, I know exactly what to sell, and how to sell it. People are gonna be excited. Okay?
2:02:58Then you're gonna leave this session with your secrets, and your level 10 offer finished. Okay? And it's gonna be cool because your level 10 offers now gonna include software, which was almost impossible six months ago, and now all of you guys have your own software done inside of here, which is cool.
2:03:10Now you might be thinking, uh, as you build out your software like, uh, what if what if, uh, like which software should I use? There's like, does the Claude code? Is it Lovable?
2:03:17Is it a different one, what's the best software to create? And what if I've never coded before? And what if I mess it up?
2:03:21What if, uh, this and what if, uh, how do I know if the software idea that I have is even gonna sell? And then what if I write technical, what if there's databases, the member management, and what if I had to take payments and all that kind of stuff, and you're stressing about software side. K?
2:03:32If so, the good news is next session is our is our software creation live session. K? This is a facilitated, uh, event.
2:03:38We're gonna go be step by step to help you get your, uh, live your software live done and launched in live. K? It's gonna be amazing.
2:03:46Now there's different software you can use for this. K? Some of you guys more advanced people are gonna wanna use Claude code, and we'll show you how to use Claude code if that's if you're a more advanced person.
2:03:53K? Some of guys more beginners, and you're gonna wanna use Lovable. K?
2:03:56And we'll show you guys how to use Lovable. K? Both those are great options.
2:03:59And the third option I'll talk about this a little later, but the one that I did last night that I showed you is a really cool tool that Todd built called Overskill. And, uh, we may give you guys beta access to this one as well because it's pretty awesome. So, um, that's what the live software that's what the software creation will show you how to actually use these tools to do it.
2:04:14K? This session again is designed to help you create the right software as quickly as possible. K?
2:04:20And that way you leave the session, your software will be completely done working, optimize all the things that will be happening. K? Now as you're building out your traffic strategy to actually start selling your software, you might be thinking, well, do I find strategic partners?
2:04:32And how do I like, if I don't know anybody? And what if I don't have a large following? What do I actually say to partners and influencers to get them to actually say yes to me?
2:04:39And what if I just started my business? No one's gonna respond to me. Right?
2:04:43So good news for you guys is the last session, I believe it's the last thing, we're number five now, is the seller acquisition live session. We're gonna help you guys actually research, gather the people, and then I'm gonna show you guys how to actually recruit those people, how to send them messages, like the right things to say, how to structure your affiliate programs, your commission structure, all that kind of stuff.
2:04:59So we'll be showing you guys that during the seller acquisition live session. K? This session is designed to help you to research, gather, recruit your partner traffic as quickly as possible.
2:05:09K. Now you're gonna leave the session with a list of your partners created and at least one contact actually made. It's gonna be fun.
2:05:15K. So this is the very first thing we're gonna give you is the AI powered product launch. K.
2:05:18These are five sessions, um, they'll be happening over the next two months or so, walk you through step by step how to implement this thing to get your product done and launched and live. K. Total value of this is at least $2,997.
2:05:29K. So the first thing you get me is upgrade your marketing secrets AI account is AI powered product launch $2,097. K.
2:05:35Number two. There's this really cool tool that Todd built for himself called Overskill. Okay.
2:05:43It's similar to Lovable but a little bit better. Okay. In a couple different ways.
2:05:48This is the tool I used yesterday to build out the Napoleon Hill software. Okay. Now this is an interesting one because it took longer than Level one.
2:05:55I said, why is it taking so long? I had Todd explain it to me. Uh, because what happens with like Level one is it builds an app, but you just have to go find a database and all these things you have to connect to it to make it actually work.
2:06:04Cloud Code's the same way. Builds a software, but you gotta go and plug it in. Uh, what Overskill does it takes it he built it like for someone like me.
2:06:11I always joke about this, but it's like Russell if Russell can use it that anybody anybody can use it. So Overskilled is similar to Lovable, but it does all the things like the database, the funnel, the payments, the member management, all that kind of stuff. Okay?
2:06:23Now Overskilled, when I asked Todd if we conclude this, he's like it's not done yet. He's like I built it just for me and for our internal team, like all of us are using it right now, but I decided I'm a little bit bigger than Todd, and he's not here today, so I'm bullying him. Was like, hey Todd, can we use this?
2:06:36Can we give this to people? And he said, at first he's like, no. He's like, he's like, this is like an internal tool.
2:06:42He's like, it's invatable, like there's there's things happening. Like, you saw in my demo video something broken. It's like the database is disconnected.
2:06:48I'm gonna do something else. It's not perfect yet. Uh, but it's really cool.
2:06:52So what we're gonna do is during the trains, we'll teach you how to use level, we'll teach you how to use quad code, and then we'll give you beta access to this. But But you only get beta access to understand what beta access is. Beta access means the only people who use this right now are me and Todd and a couple people on our team, and there's definitely 100% gonna be bugs.
2:07:05There's gonna be problems coming up. K? What's cool about it is you can be building software, you submit the bugs to us, and then you have the ear of our dev team aka Todd fixing those things in real time.
2:07:14And so it's kind of a cool place to build on. And like I said, building on over skills nice just because the fact that, um, it builds out again the funnel, the payments, the member manager, all that kind of stuff all in one spot, you don't have go connect all these other databases. And so, uh, we will release beta access to this as well, uh, for anybody who's involved.
2:07:29Uh, but again, just knowing that like it's not gonna be as polished as Lovable, who's got a billion dollars in funding behind them to build it, um, but it's really really slick when you when you get it working. So so that's gonna be the first part. The second part here is we'll give you guys beta access to overskill, and overskill just keep getting better and better and better over time.
2:07:46Okay? So total value between the the product launch and the betas, uh, beta access overskill is $6,994. That's first thing you get, and the second thing you total value of that.
2:07:55Okay. Next thing is we're gonna give you guys upgraded access to marketing secrets. And right now you guys are on a trial.
2:07:59I wanna upgrade you guys to our highest level. Okay? So highest level is called platinum, and platinum's gonna unlock all these other bonuses, but it's also gonna give you guys access to a bunch of other things.
2:08:08K? It's, uh, you get more credits every single month, so you can use more stuff inside of marketing secrets, but also what I found is that inside of my account, um, I'm doing things, but I just like I didn't fire my entire team. I got a lot of people still work for me, and I want to give them access to it as well.
2:08:21Like, um, I have some people in my team who work on funnels. I was like, would it be easier if they could log in and they could use my attractive character voice to write emails or to write funnel copy or write a v a video sales letter? And so, um, we built it so it can have seat licenses.
2:08:34So right now, when, uh, the upgraded account and marketing secrets you get will unlock five seat licenses. It means you have five people on your team, you don't have pay anything extra, they can log into your account, they have their own their own sub account, and they have access to your attractive character, to your to your, um, Dream 100 software.
2:08:47So you can if you have an affiliate manager, that you just give them a seat, can they log in there, they can run your whole affiliate program for you. Right? You have a copywriter, log them in, they can run all the copy for you.
2:08:55K? All these other skills or you keep adding, all these other tools keep adding, uh, you have five c licenses to let your team in there to to do things with you. K?
2:09:02So we're upgrading it to that, you get five c licenses, and then also inside there you get all the, uh, AI one person marketing apps. K? Tomorrow's marketing day.
2:09:09So tomorrow we're gonna walk through all these apps and show you how they work. They get access to all the different marketing apps as well, and, uh, we keep adding more all the time. Like I said, this is, um, this is where I'm playing.
2:09:19This is my playground is create keep creating really cool apps based on all the frameworks from my books and adding them in here and, uh, perfecting them and testing them. So we're literally like inside of our company, each system we've had that we've been running for last decade with human beings running them, we're reverse engineering these systems, these processes, turning them into software, testing them for ourselves, and then giving them to you.
2:09:37And so this, uh, part of the platform will continue to get better month after month after month as we perfect these these, um, these apps and keep adding more every single every single week. K? Uh, okay.
2:09:48And so these are some of apps in there right now, but there's a whole bunch more coming and they're they're insane. Uh, okay. Uh, chief of staff, you guys know we talked about this yesterday.
2:09:54Chief of staff gives you the ability inside of marketing secrets to connect you to all the platforms. You can have everything in one spot. You're not paying $200 for Claude and for Manus and for Perplexia.
2:10:03Handles all that for you and hits the the right, uh, AI for your needs. It also has the voice data bank and story hooked to be able to pull all the things, uh, that we did yesterday as well, and that's all in there as well. Also is, um, at least once a month and oftentimes multiple times a month, basically every time we launch a new software, we have a monthly, uh, strategy sprint that goes with that.
2:10:22So I don't just give you a software like here, here's some software. Good luck. Like there's a sprint, you go and you watch it, and it shows you exactly the strategy, the tactics, and how to execute on it.
2:10:29You watch that, and then it unlocks the software for you. So you guys made notice last night, there's a sprint in there called the dream 100 sprint, and you can go and you watch that, and it teaches you the dream 100, and then it unlocks that app inside the software for you. K?
2:10:41And so each of the sprints will do that. That way you're never given some software like, I don't really know what to do. You just watch the sprint.
2:10:46K? It walks you the thing, and then you log in the software, and now you know exactly how to execute on it. Alright.
2:10:51Uh, so all the dreamer 100 sprints are in there, and each month we could do more and more of those. Uh, so we have that there in there as well. So you got the AR power product launch, overskill beta access, you get the all in one person marketing apps, upgraded marketing, uh, secrets account.
2:11:01K? So you add those all up, total value of $226,991. Alright.
2:11:07Next, never get left behind. Um, this is something you're probably getting more and more aware of is number one, Todd is the smartest person on planet, and he is six months ahead of everybody else in AI because he gets access to stuff six months before anybody else does.
2:11:19K? Just because our history working like Todd literally flew from here to San Francisco to meet with all these big tech giants, AI companies, stuff like that because he has access to stuff that none of us have access to. So Todd's always in the forefront six to eight months before anybody else.
2:11:31I'm doing it from like how do we scale and actually make money with the things Todd's learning. And so every single month, Todd and I will be jumping on different months giving you guys updates. So Todd's like, here's what's happening now.
2:11:39Here's the new update with Claude, whatever. Here's the new thing here. Here's the best thing, and he'll keep us all on the the cutting edge of AI so you're never falling behind, and I'll be showing you guys based on what Todd just said, here's how I'm making more money right now.
2:11:49And so we have these what's working now sessions from Todd and I, keeping us up to date on what's working now to make sure that you're always in front of everything. K? Uh, so there you go.
2:11:57Seth's never behind. So you got all these things so far with the AI product product launch, over skill app creator, one all in one marketing apps, never left behind training, $27,188. Uh, next year you get is my bot.
2:12:10So, um, for my inner circle, I do a session called decade in a day where they fly out here, and then I do one on one consulting with them. And so when I was testing out this AI consulting bot that had all you guys create yesterday, I made one specifically trained on all of my consult consultation clients. So I took all my transcripts of all my answers for everything, we built it out, plus I upload all my books, all my courses, all my everything, and so any of you guys when you upgrade to this level, you have access to the decade in the day Russell coaching app as well, where you can ask it questions, and it's gonna pull all the best answers from my coaching sessions to all my highest level clients, plus all the best practices from my books and everything else.
2:12:44So we'll give you guys that as well. That way you can literally it's almost as good as asking me it's probably better than asking me a question. Uh, you asked me a question, I gotta try to remember stuff.
2:12:51This has access to everything I've ever said in front of it, and it can go and curate the ideas and bring it back to you. So you have access to basically me coaching you whenever you want as well, uh, which would be awesome. Then someone said, mic drop moment, the goat of all goats.
2:13:04I'm just reading all the comments now. Well, thank you guys. You're excited.
2:13:07Go to times too. I will take that. But we're not done yet.
2:13:10We're still going. Okay. Deck in a day.
2:13:12Next thing you get, you get the AI powered product launch, overskill, uh, all the marketing apps never left behind, deck in a consulting, Russell $28,000, plus you're gonna get all of my secrets. K?
2:13:21Now this is what's cool about this. Uh, I'm really excited for this. I'm gonna have my team start come start setting this up.
2:13:25I got a surprise for you guys. So as you guys know, um, I wrote my three core books. Iwrote.com secrets, everything I know about funnels, and expert secrets, everything know about telling stories and persuasion and things like that, and the traffic secrets, everything I know about how to get traffic.
2:13:39Um, but how many of guys think that they're there. They're right there. How many of guys think that this is the only stuff I ever wrote?
2:13:45K? If you know anything about writing books, there's always like the cutting room floor, stuff that doesn't make in the book with the publishers like you can only have x amount of pages or words and say all this gold you create, that you wrote, you can't put anywhere. Uh, or there's topics you wanted to go really really deep on, way deeper than you did before.
2:13:59And so there's actually not just these three books, there's a whole bunch of lost secrets that didn't make in the in these books unfortunately that I wanted to, that I was really excited to actually share with you guys.
2:14:09Um, and so I created something really cool for you guys. Um, I'm calling these obviously a.com secret, expert secrets, and traffic secrets. I'm calling these the lost secrets.
2:14:17Okay? And these are all secrets, uh, that I wrote in my books that didn't, uh, that didn't actually show up in the books. And so I'm gonna walk you through what they are.
2:14:24Um, and I'll kinda show you these. Um, Alright. This first one, this is expert secrets, a lost secret.
2:14:29This is called the continuity VSL. How many of guys run a membership site or continuity program, and you wanna know how to do a VSL specifically for that? Uh, well, here's the book that, uh, I go through my entire framework, and my scripting, and my structure, and everything.
2:14:41So this is one of them that you guys will get is the VSL continuity book. We'll go through I'll we'll do a couple of these. Let's see.
2:14:49Here's from .comsecrets. Um, split testing and funnel audibles. Uh, my publisher said this is too advanced for, uh, .com secrets.
2:14:54So, uh, if you wanna learn how to do split testing and funnel audibles and get your funnels converting higher and higher, uh, you get this book as well. Boom. Uh, next one here with Agora.
2:15:03I told you guys, uh, I funnel hacked all of Agora's, uh, VSLs, and from that I wrote an entire book manual, uh, to train my internal team and my internal AI on how to do those. This is the entire Agora's secret one showing exactly how they create all of their their VSLs that built a company $1,500,000,000 in sales.
2:15:18Uh, this one is how to do explainer videos. This is, uh, one based on how I've done I did the Rippling video. I did the prove it video.
2:15:25Some of these viral videos I created, this is the training how to do that. Funny explainer videos, this is basically everything I learned from the Harmon brothers, how to do funny videos. That was a chapter that got cut.
2:15:33Uh, this is, uh, the most perfect webinar. Um, a lot of guys read my stuff about perfect webinar. Uh, we've updated a lot over the last two years, and I wrote a chapter on that.
2:15:41It is insane about how, um, all new updates on the perf webinar make it even better and convert higher. All the stuff we've been learning in real time. Um, uh, This is Davey Seinfeld emails.
2:15:49If you read, um, .com secrets, I talk about Davey Seinfeld emails. I think I I think I had three pages in there. This is of most fascinating communication devices that we have, and in there I talked about three different ways you do daily Seinfeld emails.
2:16:00There's actually 11, but I didn't have space to talk about them. So this has got all 11 plus case studies examples of everybody who's actually used them that I swipe file from my swipe files. Put that one over there.
2:16:10This one, uh, it's called the Dream 100. Uh, I talked about Dream 100 in traffic secrets, but I didn't have a chance to go really, really deep.
2:16:18Um, I had an inner circle media I talked about what I called the attention transfer. I went super deep on it. We took that and turned it into a book as This is another, uh, like a 70 page book just specifically on how to use dream 100, uh, as part of the great attention transfer.
2:16:30As traffic gets more and more expensive, this is the key to actually get free traffic. Uh, attractive character, um, again, I've got a couple paragraphs of books about attractive character. This is the deep dive that goes really, really deep on exactly how to create and craft your attractive character.
2:16:42Another lost secret, how to find your voice. This is huge. A lot of guys who are inspired, rec I don't know how to how do I capture my voice?
2:16:48Boom. You get finding your voice book. They'll come with it.
2:16:52And oh, that's tipping over. Alright. We'll keep going.
2:16:56But wait, there's more. And then we got this right here.
2:17:01Soap opera sequences. Again, I talk about soap opera sequences and expert secrets for three or four pages. Man, this is like one of the most fascinating communication devices ever.
2:17:09And so this is the deep deep deep dive. I think it's like 80 pages. Yeah.
2:17:1380 or something pages on how to structure soap opera sequence the right way. So those are all in there. And then, I one other thing I'm gonna show you guys really quick.
2:17:21Uh, can I go back to slides for five seconds? We'll come back out. Okay.
2:17:24Um, so this is what they all look like here. These are all these are the 12 lost secret books. Uh, they didn't make their way inside of the .com seekers, expert seekers traffic seekers trilogy.
2:17:33Now there's one thing I noticed there's the yellow book up there in the corner. You see that? I'm not sure if you noticed this, but you've heard about .comseekers expert seekers traffic seekers, but there's another book in the works right now that's interesting.
2:17:43It has a yellow cover. It's called offer secrets. Oh.
2:17:49Now I don't have any missing chapters from this yet, but how many of us would like be interested in the first chapter? One of the first chapters in this book that I'm currently writing that's gonna be coming out probably in a year from now based on publishing cycles. The most important thing you know you know about offers is, uh, how to actually create a new opportunity.
2:18:05If you understand this, this is like the most important thing about understanding offers that nobody understands. Like I talk about this like it blew my face. Everyone's like, what are you talking about?
2:18:13It's complex. This is the best thing I've ever written on how to actually figure out your new opportunity. Uh, so you'll get this a year before anyone else gets a chance to read it, and this will be in there as well.
2:18:22So these are all books. Uh, these will be digital books that are inside of the members area You have access to as soon as you guys upgrade your accounts here in a little bit.
2:18:30So, uh, can you see that? What's the Where's the wide shot? There you go.
2:18:33This is all the secrets I got. I think I'm out of secrets at this point between the the three core books and all these extra bonus ones. Yeah.
2:18:40There you go. So these will all be inside the members area as well for you guys. That way you can go deep dive on any of these ones you wanna really understand and go deep down, which would be really cool.
2:18:47And the only way to get these, they're not for sale anywhere else on the internet. The only place is right here, now when you guys upgrade to your marketing secrets account.
2:18:54Alright. We're almost to the end, you guys. I promise.
2:18:58Here we go. Back to the slides. Uh, so here we go.
2:19:00Uh, there's everything so far. Owner marketing apps, overskill, the six, uh, live coaching sessions, the never left behind, decade in a day software, the lost, uh, secrets books. Let's see what else we got.
2:19:12Oh, this is cool too. So I told you guys, um, uh, I don't sell courses anymore. I basically shut down all my course selling everywhere, and I put all my courses inside of marketingsecrets.ai.
2:19:21So you guys have access to courses that we sold anywhere from $500 to 2 or $3,000. They're all inside of marketing secrets as well.
2:19:28So there's a lot of them in there. So if you wanna learn about or you wanna see any of my keynotes from Panacci, like all my keynotes are there. Uh, all the books that are not published books are in there.
2:19:35Uh, newsletter. Ran a print newsletter for, like, three years. People pay $97 a month from them.
2:19:39All the back archives and issues are in there. Uh, all my video courses, all my audio courses, all my podcasts, they're all in there, there's a lot of them. So if you wanna learn about anything in the Russell world, they're all in there.
2:19:48Uh, all the courses that people in past had to pay, they're all inside the members area as well. I don't wanna get overwhelmed because it's not something you need to go do all of them. But if you ever like, I wanna get more leads, go do the five day lead challenge.
2:19:56Uh, I have a brick and mortar. How do I grow my company? Go to watch the brick and mortar challenge.
2:19:59Um, you know, whatever the thing might be. You can go through, you can study all of those. And the cool thing about it on top of it, if you're like, I don't even know what what to study, ask the chief of staff.
2:20:07Chief of staff is hooked into this library, and you're like, what's up chief of staff? Today, I wanna learn how to build a build an email list, and it'll scan through my entire archive, and it'll be like, here's the four places Russell talked about. You can click on it, it'll fast forward you directly to that spot so you can just watch that thing and get the nugget you're looking for right then in real time.
2:20:23So this is kinda like getting real time access to everything I've ever said in my brain at your fingertips. That way you can implement these things faster and faster inside of marketing secrets. So, yes.
2:20:32And this is my version. Dan Kennedy has a whole enchilada. This is the Russell whole enchilada.
2:20:35Everything there. So that's all stuff we're adding to Russell course library. This offer is getting more and more insane.
2:20:39As you keep going through, keep adding out. It's lost secrets books. The course library, total $539,000.
2:20:44Now I have to ask you guys a question. When you invest in this today, and if all this did was help you to finally make money with AI, would it be worth it?
2:20:52Right? Like, I'm obviously not charging $42,000, but if it did, right, and you stop going through like all these AI productivity courses, AI write a book, all these things, and like actually learn how to turn AI into money.
2:21:02Would it be worth the $42,000? Yes, of course it would. One is I'm overwhelmed.
2:21:07Good. That means you gotta jump in here so you can go step by step through the six trains, they'll walk you through everything. K?
2:21:11Now if all this did was to finally turn your ideas, your secrets into software, the thing that made me a billion dollars in sales, k? Would it be worth it? Yes.
2:21:20The first time in history you can take your frameworks, your ideas and turn them into software. And if you don't have frameworks yet, we're gonna help you to extract those as well. K?
2:21:27If all this did was make recurring, it was turn the money you're making right now, but turn it into recurring revenue, so getting recurring revenue from your ideas, would it be worth it?
2:21:37Yeah, of course it would be. It would change everything. Now you're not just like, sell a thing here and there, it's like every single month.
2:21:42I know like clockwork, money's coming in cause these people are on recurring revenue for my software. Okay? How much would we work to take all of your frameworks, all your ideas, all the things you're teaching or talking about, thinking about, and turn them into actual software that people can implement and give them transformations?
2:21:56You can change lives of people you've been called to serve. Okay? For me it's been worth a lot.
2:22:00K? The last decade's been insane. It's been the craziest ride of a lifetime, right?
2:22:04And it's been worth a lot, and the secret, as you guys now know, was use like being able to blend info and software, and we never could do it before AI, and now you guys could actually do this. K? So you can see why this would be amazing deal if we were to sell this to $15,000.
2:22:16Okay? And for a while we actually, that was gonna be the price for while. We're like $15,000 is gonna be insane.
2:22:22And then we're like, like I wanna I know there's a lot of beat like new beginner people on here, so for the beginners like how do we make something that's valuable that everybody could could afford? So we dropped it down, we thought through this, and what if we dropped it down to $12,000? Like, ah, what if we did more?
2:22:34We dropped it down to $10,000. And then the problem with that is like, when I got 10,000, I'm like, this is tough because I have a bonus I wanna give people. And the one bonus I'm gonna give, you guys don't know about it yet, the bonus itself is worth $10,000.
2:22:43Like, if I sell for 10, I'm giving a $10,000 bonus like, uh, it it doesn't really make sense. Do you guys want see what the 10,000 bonus is actually? I can show you what it is.
2:22:54Okay. Here's the 10,000 bonus.
2:22:58Basically, we have a coaching program, it's called two Comma Quebec, and people they pay $25,000 a year to be there. We meet together, uh, every single quarter.
2:23:06And so what we're gonna do is we're gonna let you guys, uh, when you invest today, we're gonna give you guys a shadow seat to come to a two CCX event. What that means is two CCX, all of the mastermind group, meet here at the office, they meet places, you're gonna get a shadow seat because you get to come to one of the events and just kind of participate and hang out and get to know all the people, network with all the people in our coaching program, get to know them, and it's the only way to get into the coaching program now.
2:23:29Like, there's not a public space for you to log on and sign up for it. And so what happens is you have a chance to come to one these events, spend time for two days here in Boise, Idaho, get to know the members, and then if you're into that point, you have a backdoor you can actually upgrade and enjoy in the two CCX program.
2:23:42And if it's not gonna fit for you, you don't have to, but it's the only way to get in, and so we're gonna give you a free seat for you to come as called the shadow seat to come and actually experience one of these events here in Boise, Idaho. It's amazing. They don't always happen here at the office, but a lot of times they do, so you'll you'll get a chance, you'll get a ticket to come to one of those.
2:23:58K? And so again, those shadow seats we normally sell for $10,000, but when you invest them, I'm gonna give you guys access to come to one of those events.
2:24:04Again, it happens about once a quarter, and you come to one of those and experience two CCX, and experience that mastermind of these people that are building insanely cool companies is going to blow your mind. K? Alright.
2:24:14So we're gonna throw in two c six sadder sheets as well. Shadow seat as well. Which means again, that alone is a $10,000 thing we normally sell, um, but I wanted to do something really cool for you guys because this is our first time talking to AI.
2:24:24It's first time I had a chance to share these things with you. Um, so we're gonna make you a crazy offer. This is my final offer.
2:24:28It's not gonna be $10, not gonna be $8, not gonna be $6. What we're gonna do is you'll get access to everything talked about here for just one payment of $2,997. Oh, it's less than you guys thought.
2:24:40I'm watching it. It was like $5, $5.09 $9.07, $10. Yes.
2:24:43I undercut all of you guys. This is way cheaper than all you guys thought. Don't think it was gonna be.
2:24:47Alright. So, yeah, one payment of $2,997, then again, you're gonna get six months of marketing secrets, uh, for free during that time.
2:24:53Okay? No monthly payments, no anything. You get, uh, marketing secrets.
2:24:56Get over skilled the entire time. You access all the other things, plus unlocks all these other bonuses, plus you have a chance to come to two day event, um, everything. And all you gotta do is to go upgrade your account at aiseekerschallenge.com/join.
2:25:08That's where you have a chance to go and upgrade. Uh, again, I tried to make this affordable for everybody. It's, uh, the lowest pricing we've ever done for something like this, um, but I think it's key because they get you guys in here at the very beginning.
2:25:18K? And in fact, this is amazing, Russell, I don't know where to start. That's the whole goal.
2:25:21K? As soon as you come in, there are six events or sorry, five events that we walk you, number one, getting your software, like like learning and mastering AI. Right?
2:25:29Then pulling out your extracting your frameworks, getting it built into software, driving traffic, it would take you step by step over those five events to help you to implement every single one of these things, and then you have access to all the tools and everything else on top of that, uh, which is gonna be amazing. Okay?
2:25:41Um, and on top of that, don't forget we're also upgrading your your marketing secrets account to the highest level. Okay? Which means you get more credits every month, means you can produce more stuff, you can do more stuff, you can create more software, all sorts of stuff like that.
2:25:51Um, and you get five c licenses. That means five of your business partners, or friends, or spouse, or kids can also have access to the software with their own accounts to come in there and they can start leveraging all the tools that you're putting in your brain, your attractive character, and they can have access to that as well.
2:26:04That's basically getting five accounts on top of your core account, is pretty awesome. Okay? And then this is the guarantee.
2:26:08People always ask is a guarantee? I have a better money back guarantee. K?
2:26:11We will work with you until you win. K? We're not going anywhere.
2:26:14I've been in business now for twenty five years almost. Um, we're not going anywhere here. We are here to continue to work with you until you're successful.
2:26:20So sign up, come in here, and just stick with us, and we're gonna help you to implement AI, help you do things because we want you to be successful with this. Okay? So all you gotta do is open up a new browser window, go to a isecretschallenge.com/join, and, uh, one thing to note though is this bonus right here, this is what we call a disappearing bonus, which means this bonus is not available tonight or tomorrow or later.
2:26:39This is my bonus that gets people to take action. Because most of you guys are like, think I wanna do this, but you're like, uh, I'll think about it for the next couple hours, maybe I'll think about it till tomorrow. I'm sure he'll make the offer again tomorrow, and you're thinking about it.
2:26:49So I'm gonna make, I wanna get you guys off of your seats to take action. And so this this experience that we normally sell for $10,000, you can come get a shadow seat to a two CCX mastermind group. K?
2:27:00Normally sells for $10,000. You get a free shadow seat to one of our events coming up to this year, um, if you buy during the break. If you buy after the break, this bonus disappears and it's no longer part of the offer.
2:27:12Which means if you sign up and we're gonna take like a ten minute break here in a minute. If you sign up in eleven minutes after the break, you don't get this bonus. You sign up during ten minutes, you get this bonus.
2:27:20K? This alone is worth more than the entire thing you're investing. It's gonna give you the chance to come to Boise, Idaho, and be in a group of other people who are very successful in their business, who are doing, who are playing this game very high level.
2:27:30You could ask them your questions, you can network them. Some might become your future business partners, like you want to be in this room. K?
2:27:36Again, we normally sell Shadowseed for $10,000. You get it for free if you buy during the break. Does that make sense?
2:27:43Type in break during the break, you understand that that after break it's gone. Okay? Alright.
2:27:48Yes. Yes. Yes.
2:27:50Okay. Alright. So here's the game plan you guys.
2:27:52This everything you You have AI powered product launch. That's the five live events we're going to do together. You the overskill software app creator.
2:27:58Okay? Against beta access to that one, but we're also showing you how to do it on Cloud Code and Level. You can get the one, uh, the all in one marketing apps that keep growing every single month.
2:28:05You can get never behind calls with Todd and I. You get a decade AI consulting. You get all the lost secret books.
2:28:10Uh, you can get the Russell Brunson course library, and you get the Shadow c two CCX if you join during the break. Total value $42,000, and you get it for grab your spot for $2,997 all by going to aisecretchallenge.com/join.
2:28:24That is the link. Okay? I'm out of breath.
2:28:28If you're in right now, so Amy said I'm in. If you're in right, you're like, I'm in you guys, I gotta do this insane type. I'm in in the comments down below.
2:28:34Type in I'm in. I wanna see who what you guys are already in on this and you were gonna come in. Alright.
2:28:39Alright. You guys are in. We've got Anne's in, Lynn's in, Josie's Angelique's in, Vince's in, Tory's in, James's in, Joel's in, Donna's in, Mar Marisa's in, Dallas's in, TJ's in, Alicia's in, Mike's in, oh, can't read this fast enough.
2:28:51Jen's in, John's in. Congratulations, you guys getting in.
2:28:54Alright. Is what we're gonna do. We're gonna give guys a chance.
2:28:56I know some of you guys I gotta go find my wall. I gotta just go I gotta go do whatever. Like, I gotta get a screenshot of this.
2:29:00Like, take a screenshot of this. Okay? I'm gonna play a really quick video while we're doing that just like for, you know, honestly for background noise, but we're gonna watch a video that's gonna take you guys on little bit of entrepreneurial journey about like the fear and anxiety.
2:29:10I know all of us get nervous like, gosh, should I do this thing? Should I not do this thing? Like, oh, this is scary.
2:29:14Like, this is a whole new chapter of my life. I'm gonna be taking my frameworks, the things I'm scared about, my most precious, my ideas, and we're gonna turn it into actual secrets that I could sell or frameworks or whatever you wanna call it. And then we're gonna build it into software, and then we get people to pay me every single month have access to my frameworks and my software, and it's gonna change your life forever.
2:29:31And I know what with those kind of life changing thoughts and ideas, it's scary. When we play this video in the background to to kind of get you guys your your mind around like that that scary thing, and then give you guys a chance, take that leap of faith. Okay?
2:29:42We're gonna do that. We're gonna go through a lot of q and a's. McCall's gonna take you all the questions he has been asking that question, and pull them out.
2:29:48So you have a question, drop them in today, and we'll go and do and we can go and, uh, put them together. We'll do q and a's for, you know, for a little bit, uh, afterwards, and we'll be done for the day. So that's kind of game plan.
2:29:58Some of you guys are asking, some of you guys are saying, uh, do we have to, um, when when do we decide buy? This offer is gonna be open for a little while.
2:30:04Okay? For the next couple days, but, um, the bonus we need to come to a two CCX shadow seat, actually come to an event here in Boise for two days. That, uh, that offer, that part disappears today.
2:30:15So now is the time to go. Um, someone saying, do you have finance a payment plan? I don't, but the good thing there's a company that'll finance it for you.
2:30:22Uh, there's actually two of them. One's called Visa and one's called Mastercard. They will finance this for you.
2:30:26You put it on a Visa or Mastercard, and then you pay the minimum monthly payment towards that, and that's called financing. So yeah, they're a finance company. We're not a financing company.
2:30:33It's $2,097. The reason why we can't finance this is because people who are paying the premium level of the marketing secrets app are paying $297 a month anyway.
2:30:41That's the the cost to be at that level. You guys get that level for free for the next six months. All the credits, all those kind of things.
2:30:48And we had to pay for those credits, like I had to pay Perplexity, and Chad, TBT, and Claude, like we're paying for those, there are real legitimate hard costs associated with you getting an account, so it's not something I could like give you for free, because a third of that money is going back to AI credits, I don't even get that money, right?
2:31:00And then the rest of us do support the servers, the team, and like, and so we don't do payment plans just because, yeah, it's less than the like the credit card. Anyway, that's kind of why, but again Visa, MasterCard can finance it for you, and then you have the chance to come in here, go through the process, start making money with AI, right, and that will cover the cost of everything that you've done when you're in here.
2:31:18Okay? Jeff said, wait, it's not $97 a month. Your basic account is $97 a month.
2:31:23When you guys take this offer, we're upgrading you to our platinum plan. Okay? We're upgrading to the highest level, so you're getting access to five c licenses, all of the bonuses, and way more credits.
2:31:32K. Um, so we're upgrading you there for the next six months, and then six months you can drop back down to 97 if you want. You wanna stay that level you can, doesn't really matter.
2:31:39K. But that's kind of where where it's at. K.
2:31:43Alright. I hope that's helpful for you guys. Okay.
2:31:45So that's the game plan. Aisecretschallenge.com/join. We come back, we're gonna do some q and a's, we'll walk you through what's happening the rest of the week, and we'll go from there.
2:31:52Sound good? Alright, everybody. Talk to you guys soon.
2:33:06Everybody's afraid the first time. Right? They just are.
2:33:13Let me tell you what, it's gonna be scary. So you better have a reason why you're running. Running from the game you're in, running to the game that you see here.
2:33:23I had a reason to run. There was this thing inside of me that was calling me. Being an entrepreneur is not for everyone.
2:33:3099% of planet is not an entrepreneur. They are not. They never will be.
2:33:33They do not have the emotional capacity to do it. They do not have the mental skill sets, commitment to do it. They they are much better off to align with an entrepreneur who is called to be an insane person and build something big, and that's okay.
2:33:45That is no shame in that at all. But for those who feel that they are part of that 1% crazy, they're just being crazy enough to say, I'm gonna take on the responsibility of payroll of a million dollars a month.
2:33:59I wanna take on responsibility of paying the checks to people who have children. I'm gonna be the one responsible at night who never gets to turn it off.
2:34:10I'm the one on Saturday afternoon dealing with the stress of payrolls on Monday while my employees are out playing at the beach with their children just knowing the check's gonna show up. If you're gonna go down that path, you better be committed to something. And the commitment cannot be, I wanna make money.
2:34:24Because here's the reality. Most entrepreneurs fail. Most business owners fail.
2:34:28They fail to make more money than they would have made working for someone else. It's the only game ever built where somebody would trade in working forty hours a week for somebody else to make less money working a hundred hours a week for themselves.
2:34:50Most entrepreneurs fail, but you don't have to be the one that fails. If you choose something different, which is you've got to have a why.
2:34:59Not some paint on the sky bullshit, little painting on the wall why. I'm talking about something inside of you, you cannot shut off. You try to, but you can't.
2:35:10You can't shut it off because it's right here, and it's pulsing, and it's beating, and it's moving. And if you don't move on it, the only choice you have is die or keep drinking, ignoring this thing inside of you.
2:35:24And if you're drawn here to click phones, it's highly likely that you are one of the 1% crazies, and welcome home.
2:35:49Crazy.
2:36:06Wow. So my life is My life has changed in so many ways.
2:36:26It's just, uh,
2:36:27it's amazing to think. I was, um, global head of marketing for the largest foreign currency exchange company in the world, and I was in charge of 28 countries. I was flying internationally twice a month.
2:36:38I was a corporate tax expert. So you're not the home gamut.
2:36:44We were the top homebuyers in South Florida. We built a massive real estate business in the early two thousands. I was meeting, like, 30,000 people a month to my website through these recipes, and I thought, well, might as well monetize this.
2:36:56And so I got certified as a personal trainer and started writing ebooks. And I was picking up trash in Columbus, Ohio for $6.25
2:37:02an hour. So I drove a trash truck during the day, and then I sold insurance and investments at night.
2:37:08How weird is that? I was a a guy who did really well in school, played hard. I graduated three years, and I got the consulting job.
2:37:17That was, like, the fancy job that we're supposed to get. In 2006,
2:37:20my mom said, Alex, know, you guys are doing a lot in real estate.
2:37:25Have you ever thought about diversifying, like, all your investments, all your works there? After I had my
2:37:30son, I was a stay at home mom, and he gained 70 pounds during my pregnancy, so my stomach was, like, way out here. I was sixty five pounds overweight.
2:37:38I was, like, told had total food addiction, all this stuff. And, you know, one Christmas, I was with my my family, and I was, like, going for, like, my sixth snickerdoodle cookie because that's, my grandma is famous,
2:37:50uh, for her snickerdoodle cookies. And I remember Nick telling her, mom, if if something was gonna happen to us in real estate that would hurt us,
2:38:00it would be front page news. I had been selling ebooks on my website and doing okay, and then, um, I went through a divorce. But then
2:38:09I just started really drinking. I was going for, like, my sixth one, and she, like, reached out. She, like, smacked my hand.
2:38:15She was like, Caitlin, do you really think you need that cookie? And I was like, ugh. Mom of four as a school teacher and qualified
2:38:21for food stamps, and that's kind of a low blow. After your whole life, you're told you need to go to college so that you can have financial security.
2:38:28It's all the way. We were on food stamps. We were
2:38:32on Medicaid. I had made $25,000
2:38:35as a father four the year before. And then I got audited by the IRS in 2010.
2:38:39And I got the businesses. He got all the cash, and they didn't have alimony or child support. I just was very empty.
2:38:44I definitely felt the golden handcuffs. It was like a rock top moment. Like, we have a house.
2:38:48I have children. I got everything I was supposed to. I can't just be like, I wanna, like, make balloon animals.
2:38:53I feel like this is really it. I'm already a senior manager in this tax practice, but I'll quit. That was terrifying.
2:38:59In 2007, in South Florida, the market in the areas we had properties went down over 65%. In some cases, it went down 90%.
2:39:08We ended up declaring bankruptcy. We were absolute losers.
2:39:12I just couldn't make it work. I was really tired. And I was like, k.
2:39:17My back is up against the wall. And the very next day, I found Russell Brunson.
2:39:29Yeah. Of course.
2:39:31If you look at our evolutionary human tribe, when we go back ten thousand years and we say, there's the people who took care of other people. There's the people who communicated. There's the people who coordinated.
2:39:40What's missing? The hunters. And when you look at the entrepreneur, the entrepreneur is an evolutionary hunter.
2:39:46You look at all of our sensitivities and all the things that make us weak in today's society and strong, and it's all hunter characteristics. We're highly sensitive, driven to move forward, driven for momentum, totally open to vulnerability and exposure.
2:39:58Like, we do things that the normal human being would never do. The the average person's biggest fear is public speaking. They fear public speaking more than death.
2:40:07Like, entrepreneurs will do anything to get to their destination. We are driven to change the world, to create new, to make things happen. Every great person in history knew they were different.
2:40:17They knew they were different from the people around them. They knew that they weren't the same as everybody else. How many of you knew and know now you're different, not from the people in this room, but from the crowd out there.
2:40:29How many? Alright. We're doing good so far.
2:40:34The second awakening of the entrepreneurial personality type is called innate motivation. It's that thing that happens where the flip switch is on and you can't turn it off. How many people in this room can turn it off?
2:40:47Can you? There's only usually one. So how many of you can't turn it off and don't know why anyone would want to?
2:40:54Alright. Now the third one is big. The third one is the call of contribution.
2:41:00It's that thing in our head, that crazy voice that says, you're meant to do more. You're meant to be more. You're meant to leave more behind.
2:41:07Give more here. How many of you are hearing the call of contribution?
2:41:13Yeah. Because see, entrepreneurial personality types were put on this planet for one reason, to change the world.
2:41:33I've known Russell since 2013. I was having having a hard time getting traction on anything. And in June 2017, I called Russell and asked for help.
2:41:43He gave me some suggestions. And from the month I talked to Russell to a year later, we were doing over $1,000,000 in recurring, and now we're at over 2. That's where the business we currently have came from.
2:41:56It is a software product, but it is a community. It is an entire organization and it's a structure where if you as an entrepreneur have something you want to sell and an effect you can create in the world, there's nothing out there like the entire community and everything else that comes with it.
2:42:24Hey. My name is Russell Brunson. I wanna welcome you to the ClickFunnels two comma club.
2:42:28Now what is the two comma club? How can you become a member? And how can you win these amazing trophies on your wall?
2:42:34Well, before I explain exactly what the two column club is and how you can become a member, I wanna tell you a really quick story that happened to me a little over because I was growing up, I used to to to love to watch the award shows. Right? Um, we watched the Olympics.
2:42:46You could see the athletes run or swim or wrestle, whatever their their their sport is. In the end, they get they get medals. They get gold medals, silver medals, things like that.
2:42:53All the industries, there's there's an award show. Um, except for entrepreneurship, there's no award for being an entrepreneur.
2:43:05I remember Russell reaching out saying, Dave, how many people do we have who've made over $1,000,000 with the sales funnel? Thinking at the time it would be, you know, three or four. And I the actual number, I forget the actual number, was over 25 or 30 people.
2:43:16And Russell's like, oh my gosh. We've had over 25 or 30 people made over $1,000,000 using our software.
2:43:22It's just, you know, we need to actually create an award or something for that. And so what we created that time is what we refer to as the two Comma Club. So there's two commas and a million dollars, and that was the significance behind it.
2:43:32What if we turn this into the Oscars or the Emmys of entrepreneurship?
2:43:36And that's really where the Two Comma Club began. We wanted to create something where we can reward entrepreneurs for all of the the work, the effort, the the the blood, sweat, tears that go that goes in every single day to create amazing businesses.
2:43:48A lot of times, they don't get credit for us. Kind of, you know, you see the business, you see the the output, but a of times, the entrepreneur doesn't get recognized. And so we wanna something that recognizes the entrepreneur.
2:43:58Once a year, they could gather together among their peers and get on stage and be able to get something that shows, yes, I accomplished my goal. And if you look at most of our Two Comma Club success stories, probably all of the Two Comma Club success stories, they're creating value in their industry. They're changing people's lives.
2:44:13They are helping people get in shape. They're helping people with their personal lives. They're helping people with their businesses.
2:44:18They're helping people with real estate. They're doing all kinds of things that are really high, high value offerings, and that's, I think, the big difference I see.
2:44:30We earned it on the day of our fifteen year wedding anniversary. So it's huge crossing the stage and, like, it wasn't I remember, like, getting off the stage and, like, burying my face in Nathan's neck and just, like, bawling because it was, like, all these years and here we are. Like, I can't believe we did it.
2:44:46Like, a million dollars. It's it was soap and lotion, but, like, woah.
2:44:57Try not to get choked up about it, but it was pretty real for me to see sorry. Shoot.
2:45:05To see people's lives. And then I was like, oh my gosh. And that was my big moment.
2:45:10I was like, I get it. Okay.
2:45:13So you've been doing all of these things for our family, and we've been sacrificing at home. But then I also see too the lives that are being touched and changed.
2:45:22Alright. Let's see.
2:45:27never thought I'd get this. I didn't expect to get this so soon.
2:45:33Two comma club.
2:45:40Two comma club, baby. She did it. She did it.
2:45:45This is what it looks like. Oh my gosh.
2:45:50Holy cow. Woah.
2:45:59Wow.
2:46:05Yay. There we go. Probably there, I think.
2:46:09We've got our two combo club awards.
2:46:15I made it into the two Comic Club. I just got the email.
2:46:21Here we go. Number two.
2:46:25We got another one. This is for all of us. For
2:46:30those of you who have not yet gotten one of these, I promise you, you're going to get one of these soon. It's coming. After
2:46:37we give away so many two Comic Club awards, then we're like, what's the next what's the next four minute mile? So we said, okay. Let's make an award called the two Comic Club x award, which means they made at least $10,000,000 in the funnel.
2:46:46In year one, we had 17 people that won that. The next year, we had, like, 40 people that won that. And right now, we're building the two Comic Club c award because we got a whole handful of people that are almost to a $100,000,000 inside of the funnel.
2:46:56It remind me of the story of Roger Bannister who And here we go. He was the first person to break the the four minute mile. Like, nobody believed it was possible.
2:47:03And then one day, he went and broke the four minute mile. As soon as he he did it, it was possible, and everybody else is like, oh, it's possible. Tons of people now have broken a four minute mile since then.
2:47:12So I told people that story. I said, this Too Callable Cup award is to show you guys what's possible. Right now, there's 73 of your peers, people sitting right next to you in the audience, who made a million dollars deciding to fund the last twelve months.
2:47:21And they're gonna come up on stage, and they're gonna get this award. And I want you guys to look at this and see this award and realize, like, that's my goal. That's my four minute mile.
2:47:28These guys all did it. I can do it now too. You
2:47:34know, we move into a house where we have space. I have a garage that I can park my car in. I'd never had that in my life.
2:47:40I have money in the bank account. I have clients that I serve, and that have become my best friends because we spent so much time going through and getting to know one another on an intimate level so that we can create the stories to connect with their audiences. And there's no way to to communicate how grateful I am for what I've got.
2:48:01ClickFunnels is entrepreneurial school. It teaches you the necessities of going out and killing it in business. I've discovered knowledge and teachings that have brought me from being a failing artist to having made a $125,000
2:48:13in the last eight months purely selling my own art. I'm right at almost a million dollars just on the website by itself. Once you get in there and you can't be, like, cranking things out, it's just amazing that you can go in and start a business from scratch.
2:48:26And in a couple of hours, have, like, a a a workable
2:48:30system and site that could sell something. I thought that breakthrough was gonna be getting a big check from the label or getting some big placement working with a record label. And what it ended up being was learning about this whole world of entrepreneurship.
2:48:43That's when I started getting into ClickFunnels, and, you know, we've been able to build this studio. We've got a business that not only am I making a great living from, but we've got a whole team of people actually all over the world that are making a living doing this. The world needs more art.
2:48:56The world needs to hear unique
2:48:58voices that everybody has to offer.
2:49:03Because you did that, my life's changed. Because my life's changed, look at how many thousands and millions of other people's lives have been changed because of that.
2:49:12Last night, I got a Voxer from Brandon and Caitlin, and it makes me smile because, uh, three years ago, got a video for them on on the phone. Hey, guys.
2:49:19My name is Brandon. And I'm Kaelin. I have to be pro fitness athlete.
2:49:23And, uh, we just It was a video right after they had left, uh, the network marketing company they were with. They're completely broke, and they said, Russell, wanna be part of your coaching program, but we're broke. They said, we're gonna be your number one success story.
2:49:34We don't have, you know, the $15,000 or whatever to invest, but we did spend a thousand, and you just overdeliver for us. So we're we're grateful for that.
2:49:41Brandon's killing me now because he's not gonna play this, it brought tears to my eyes listening to this. And I just wanna share with you guys. It's about a minute long.
2:49:48And this is this is the end side of that result. Right now, somebody's going through the fear of it, and I understand that sometimes it's hard to see what's happening on the other side, but I wanna share a glimpse of what it looks like on the other side. Russell Benton.
2:50:00I'm having a moment, dude. So We are having a serious moment. We just got our our dream full under contract.
2:50:06And Just now. Like, today.
2:50:09And we're just, like, having a moment, like, what the heck is going on? And then I was like, holy crap.
2:50:15We sent Russell a video, like, what, two years ago? Three no.
2:50:19Three years ago. Telling him we were like, Russell, we're gonna be, like, the face of ClickFunnels because we have no idea.
2:50:25Like, a big success story. Like, had no idea what we were saying, but, like, we meant it. And, like, I was, like, telling Caitlin, I'm like, I feel like I'm in a dream.
2:50:34So I feel like I feel like awesome. We just wanted to thank you. Love you, ma'am.
2:50:41Hashtag doing a representation.
2:50:57I understand where you're at. You've chosen to go out from the world. Most people sit at home and they watch TV and they do as little as possible.
2:51:03You've chosen to step out into the world and try to change it. And that's different. It's not you it's not normal.
2:51:07People don't do that, but you've done it. I see you. I see you.
2:51:14Our goal is to try to free all entrepreneurs so they can get back to changing the world because it's not gonna be governments, it's not gonna be school systems, it's gonna be entrepreneurs like us who are passionate about our ideas, our beliefs, our our plans, and we'll go out there and be able to actually get those in demands of the people who we need to serve.
2:52:00Brian Page, B and B formulas.
2:52:16Ermel Perlotsky. Daisy and Paul Martino, relationship development, two Comic Club awards.
2:52:24Doctor. Anissa Holmes. This is her third.
2:52:29Flaviosaurus.
2:52:32Danny Grace, the stake in mind. Joaquin and Richard, e commerce dot I o. Hailey, Candy Milan.
2:52:42Welcome back to the stage. Rich and Natasha Haslett. Let's stop going for it.
2:52:48Edward Kang, this is number two and number What's up, everybody? Welcome back from the break. First off, congratulations.
2:52:55So many of you guys jumped in and got started, which gets me fired up. You know, we spend I think if you guys knew behind the scenes what it takes to create a program like this, and software like this, all the things.
2:53:04I've been putting so much time and energy and effort, and even last night, we were till like, I don't two or three in the morning, and they got up early at five or six, so it's like, all this stuff, and it's just fun to see afterwards that like like you guys taking that leap of faith and coming in and like trusting us with, you know, obviously trusting us with your time and your energy and your resources, um, and I don't take that lightly.
2:53:22And that's why you guys understand that like, um, one of the coolest things is so many people on the Internet who fly by night, who are here today, gone tomorrow, all kind of stuff, um, but we're not going anywhere. We've been here for a long long time. Um, everybody who's the gurus of today, uh, most of them like learn from me at one point or time.
2:53:37You can see from the you've watched the videos, the testimonials like, we've been doing this for a long time. I've doing this now for, man, twenty, twenty five years, and we're not going anywhere. K?
2:53:44ClickFunnels just the ClickFunnels business has been around like, I think more than a decade now. You know, when we're here for our people, we don't go away, and so you can have it confidence knowing that. Just like this is not a flash by pan company.
2:53:55This is not something that's here today, gone tomorrow. Uh, we're here to serve you and continue to make this better and better. The coolest thing about this actually, I said this to somebody yesterday because, uh, on Monday, we had a a Saturday, Sunday, Monday, we had the AI calls.
2:54:06Right? How many of guys got one of AI calls again? And it was fun because some people were like, that was amazing.
2:54:10And some people were like, oh, was able to stump the AI call. And said I something to one of them, I said, I just want you to realize, this is the worst that AI call will ever be. Because AI is learning in real time and getting better.
2:54:20It's like, tomorrow will do better, and next day will be better, like, a month from now, two months from now, like, it'll be more, like, better, like, just it keeps evolving so, like, so much. Like, that AI call was the worst AI call you will ever receive from me ever. Everything after it will be better.
2:54:32And same with the software, as insane as the software is right now, it is the worst it'll ever be. Tomorrow, Ben will have added two new features to the to the dream 100 of all of that thrown new three more scripts, three more apps, Todd will have added two other things, winter's gonna be adding, like, keeps getting better and better.
2:54:47It's like the gift that keeps on giving. So just know, like, you are putting your energy and your resources into into a team, into a company, into a movement, people are not going somewhere who's got your back.
2:54:57We have more success stories than any other company or brand on the Internet. Like I don't know anybody else. Maybe like Jenny Craig or Weight Watchers, like that's weight loss.
2:55:04I'm thinking in the business market. We've got more success stories than any other company on the planet. I can't name a there's not even one that I can think of this like number two.
2:55:13Um, documented proven success stories. And so, um, yeah, you guys just again, it means the world to me that you're that you're investing your time, energy, money with us, and we don't take it lightly, and we're here to serve you and continue to serve you. So I hope you've enjoyed the challenge last two days.
2:55:26You know, obviously, day number one, I want to show you guys the 7 figure a in fact, we have some slides up real quick. I think my next slide is actually this. So throwback up.
2:55:34Yeah. Like yesterday, I showed you guys the 7 figure AI shortcut, which again, that alone, if you just implement that and got nothing else from the challenge, just do that, like it will dramatically change your relationship with AI and how successful it can be. Today, want to show you guys the billion dollar breakthrough.
2:55:48Okay? Those three things, info products, software, and dream 100 free traffic.
2:55:53That was the secret to our billion dollar breakthrough. That's how we built click funnels. Like if you went to and got an MBA from Harvard, and spent eight years trying to learn business, you would not have got as much value as you got just from today understanding those three pieces.
2:56:05K? I know that because I've had, I think four Harvard MBAs, or not Harvard, four MBAs that worked for me, and none of them do now. I fired them all.
2:56:12K? Like like, anyway, nothing against schooling and MBAs, you learn more from that than you learned in MBA school and how to actually build a company.
2:56:20Okay? Tomorrow, we're gonna be going through and building out the one person marketing machine. This is where we're gonna be using the app, using the software.
2:56:26I'm gonna show you guys the strategy and what we're doing, how it's working, how all these pieces fit together, and then what we're rolling out next and next and next, you see how the software is growing and evolving. After that, day number four, Todd will be back here in in office. He's just getting back from some insane meetings, so I'm sure he's gonna be like, oh, by the way, me let tell you about the new AI.
2:56:42It's called blah blah blah, it does blah blah blah, and we already integrated into our super into your chief of staff, but that day is gonna be doing that, and we're gonna be building software. Like, you guys a lot of you will have your software built on day number four, which is really, really cool.
2:56:54So that'd be fun. And then day number five, this is like for you guys are like, this is cool, I'm building a business, but is there any way I can make money faster with AI?
2:57:02Like, I want some shorts, I want a side hustle, I want some of that, and so we're gonna show you the skills you're learning over these four days, how you can literally just side hustle and just pick up piles of cash along the way, like, imagine walking to business like, hey, I want to build you some software, and they're like, okay, how much is this gonna cost?
2:57:17And they're thinking they had $50, that's what software cost six months ago, and you're like, I'll do it for a thousand bucks, $500, 2,000, 5,000 like, what? And then they give you insane amounts of money, you walk back and you click the fun button, you're like, hey man, my chiropractor needs an app that tracks patients, and it gets it done and you email to the guy like, there you go.
2:57:35Like, we're sure you guys some AI side hustles to make some money on the side with the skills you've learned. Because the skill sets you guys have learning, like, there were so much money to most people, most businesses have no idea.
2:57:46So I'll be day number five, and it's gonna be it's gonna be really But, yeah, hopefully, you got a lot of value just last two days alone. And what we're doing now is McCall Jones is here with me.
2:57:55What's up, McCall? Hi. She was here with us last night till two or three in the morning working on this, and they offer the presentation, everything like that.
2:58:02And so, also, while we're here, she was in all different rooms. And her husband grabbing all the cute question answers, throwing them into Claude.
2:58:09Claude is spitting out. So we have a list from Claude of the most important things to answer, and some of them I'm gonna know the answer to, some she's gonna know the answer to better. We're gonna go back and forth and tag team this, and make sure we get all your answer your questions answered, that's and kinda game plan.
2:58:20So that's really fun. Yay. Okay.
2:58:21So fun. Okay. Another question that I just saw in the chat, and then I'm gonna come back to the ones that you guys have been asking for the last about hour.
2:58:30So somebody in the chat just said, I want to buy this. I'm hesitant because it sounds like more than I need. I'm a beginner.
2:58:36It sounds like more than I need. What would you what would you say to them? Yeah.
2:58:40Definitely is a good a good question. That shouldn't be negative either. It's like I go to the gym, and I'm getting started.
2:58:46There's all these tons and tons of equipment. You're like, that's more than equipment I need. It's like, yeah, but I'm gonna grow into that.
2:58:52Like right now, gotta do bakes, bench press and curls, right? Try strengthen up the foundation, and then when I get done that, then I gotta transition this, and then build up my more muscles, and transition eventually eventually you can use all the stuff, but you don't use all day number one.
2:59:03Right? Obviously, goal is like help you to replace all the different departments in your company, but if you don't have a company yet, you don't need all the stuff, but you do need the first thing. Right?
2:59:11Like when I started building a business, I had hired my first employee, and then they helped me, and then I hired my second employee. So I look at it that way just like you have all of the infrastructure built, but we're gonna walk you through a step by step path of, okay, you're getting started. What's the first thing you need?
2:59:24And the second thing, and you're gonna start plugging in those things as you kinda go along the way. So that'd my answer. Something that I love of, uh, the way that you've built this as well is I know a lot of people here.
2:59:33It's been so fun to see the chat, like, the different levels
2:59:36of people here. Like, some are total beginners. Some are, what did you call it, AI ninjas.
2:59:40Right? There's so many different kinds of people here, which has been so fun. One of the ways that I love that you've created this program is it actually does apply to both in a cool way.
2:59:50I know one of the reasons why you added that AI powered product launch that path is that for people who are brand
3:00:00And brand new. If you don't know anything about AI, uh, that first session is to get you caught up.
3:00:05Right? That very first live facilitated coaching session is to teach you, like, how to AI.
3:00:13Right? Because some of you have never even used AI. Some of you signed up for this challenge because you don't know anything about AI.
3:00:19Right? One of the questions that I'm gonna find in just a second, a wonderful woman in one of the Zoom rooms that I saw, she was like, I'm 68. I'm a successful life coach, but, like, this sounds hard to me because I don't understand the AI language.
3:00:31The good news is, like, on that path, that live session, you know, I know you put a lot of thought into creating, like, what each one of those individual sessions was. And that first one just covers all of those AI basics.
3:00:43And it is the first one. Right? There literally is a path to say, like, if you are a beginner and you want to learn to AI, maybe even before you jump into the tools.
3:00:52Right? If you're already in the marketing secrets AI app and you're looking around and you're like, I don't know.
3:00:58You know, this first facilitated coaching session can calm all of your anxiety and kind of put you on that on that path. The other thing that I wanna say really fast, and I have more questions for you, is for the advanced people.
3:01:09It was really fascinating in the chat for people. I'm excited for us to clarify this. That said, like, okay.
3:01:16I understand that these are business tools, but, like, how is this a AI program?
3:01:23And I really wanted us to go back and forth and kinda clarify this a little bit. Because for the beginners, and totally correct me if I'm wrong, but for the beginners, you know, especially in that path, you teach them to AI by being like, no.
3:01:35There are AI basics that, like, our facilitated coaches are gonna walk you through. But for the more advanced people, I think one of the things that's the most exciting is that you are, yes, giving them business tools.
3:01:47Right? Because this whole challenge is like, I'm gonna teach you how to make money with AI. But the most exciting thing is that you're teaching them how to make money the way that you are currently making money with AI.
3:01:59So any tools that they're seeing on the back end, like, you're walking them through with this path, like, how to do that, which I thought was so cool. Yeah. It helps them implement it step by step as as as people are going through.
3:02:10I was gonna say, as you were oh, yeah. The the the first part of the path, AI set, the basic training one is important because, again, it's gonna go through like Todd kind of mentioned yesterday, he was like, yeah, you set up your chief of staff to check your emails, and check your Slack, and do the all these kind of things like, those are all really really powerful things that again will save a ton of time for you, but also get your business up and structured.
3:02:31I didn't share those during day one of the challenge because partially it's like, I wanted to give you guys what I think is the most valuable. Okay. It wasn't step number one.
3:02:39Like, step number one's not like, alright, we're gonna go and, you know, build, create a webinar, a video sales letter, but I wanted to create something exciting and new for you guys to share they brought different value. Right? Some people are nice showing, like, here's five ways to make Claude do whatever, but don't worry when we come into the the five, uh, the five training programs, the very first one is to get you guys installed and integrate all the most essential useful things so that your chief of staff is set up to do all the core things, and the core functions to save you time, speed up your workflow, um, and so those things will all be happening.
3:03:06They're just not very sexy to talk about on challenge, but they're very important to have. So don't worry, we'll go through all of the, so you can go AI, um, but just know that like, yeah, just because the way we're doing the challenge, like, I wanted to be able show you guys something unique and different.
3:03:18I wanna bring something different to marketplace than what everyone else is doing, because everyone else is talking about the basics. I wanna show you guys, like, is how we're wielding it to make a lot of money. Mhmm.
3:03:25Now you understand that. K. Come in, and now we'll walk you step by step on how to set everything up and actually do that.
3:03:29When you had to train your employees that you talked about how to do those basic things. So that's really exciting. How fun?
3:03:35If your question was answered in the chat, you can tell us. Also, continue to drop questions in the chat because we'll see them, and we'll have our team add to this doc. So so exciting.
3:03:43Okay. So I wanna go over some of, like, the framework things.
3:03:49So I don't know. So this is about finding your secrets and finding your stories.
3:03:57I put these all in a category that says, like, do you help me with that? There's a lot of different people who are saying like, okay. I don't have a business.
3:04:04I don't know what makes me unique. Like, will this work if I if I don't know what my secrets are? Mhmm.
3:04:10What do you think? Yeah. Well, I think a couple things is
3:04:13I've seen a lot of people come down this path, and so usually one of two things. Number one, it's like, they got something they love, like, love biohacking, or weight loss, or like, you know, and they they know they wanna create something, they just haven't done it yet.
3:04:23So that's easy because we can go, and we have processes and software that'll extract those frameworks from you. So that's that's easy. The other side is like, they're like, I just I really honestly, Russell, don't I'm not passionate about anything.
3:04:32But I wanna make money. What do I do? And so for them, it's like, it's very cool because it's like, you don't have to always be the attractive character.
3:04:38Like, you look at the business with me and Todd, like, Todd is a genius. He gets half of the money. We split it.
3:04:44Right? And I'm the attractive character. He's not.
3:04:47Right? So the other thing is like, you can have the software, the skill sets. Maybe you're not the attractive character, but like, I'm gonna go find a part attractive character.
3:04:52I'm gonna partner with and they'll be the face of it, I'll be the back end or vice versa. And so it's really it's really nice, like, you don't have to, like yeah.
3:04:59If you don't wanna be that person that scares you, that I don't wanna be on camera, don't wanna be anything, cool. You don't have to be. Yeah.
3:05:04But you can. Like, it just kind of fits, like, what personality. So if you wanna be, you sort of know how, that's easy.
3:05:08We can solve that. Like, the AI software will help you that. Yeah.
3:05:10And if you let it aside, we're like, I know I don't wanna do that. It's like, You have the structure and things to be they'll grab grab somebody, and we can apply that with you to to to their business.
3:05:19I don't wanna spoil anything that's coming
3:05:22later in the week, but it's been so cool to see people who have agencies in the chat be like, oh my gosh. Like, I write how many emails do I write for people?
3:05:32And I'm always worried about if they're not very good. So somebody was talking about the chat, and they, like, had a conversation back and forth with this person where they were like, I'm doing emails for clients. I try to use AI at first, but then I always have to go back through and reedit them.
3:05:45So it still takes time because the emails aren't very good. So what they had said is, like, I'm trying to use AI to learn the process, and I know it will get better. And immediately, with this, they're like, oh my gosh.
3:05:55I just upload their attractive character and all of the stuff that they have. And suddenly,
3:06:00like, all of the emails that I write for them are gonna be so much better. So, like, even the possibilities of using these tools and learning how to use AI in any business, I think, is really exciting. Sure.
3:06:08I wanna add something to it. Saw a couple of in comments who bought other stuff from me in the past. They're like, oh, if I would've known, I would've waited to buy this.
3:06:14I'm like, I want everyone to understand, like, uh, if you're in the Funnel Builder Certification program, some people are like, oh, we're not doing that anymore, no, we're still doing this. This is a bolt on thing. If you're if you're if you're certified and you're building funnels for other people, imagine coming in now like, hey, uh, I can do video sales letters for you.
3:06:28Can do all your emails for I can do, uh, your I can run your affiliate program for you. I can do Dream one 100 influence. Right?
3:06:35It it's something you can bolt on to that business that'll dramatically increase everything you're doing. K? If you bought Prime mover and you're learning how from us, like, how to do one to many presentations.
3:06:43Amazing. Okay? Use the software to market your one to many presentation.
3:06:46Okay? This is marketing tools and software to help you to drive more traffic, get more people, make more money with the thing. Okay?
3:06:52The nice thing about this offer we're creating is it bolts on to anything else you're currently trying to do. Right? You're selling e commerce stuff, amazing.
3:06:59Okay? We have an e commerce product that we sell that teaches e commerce. Okay?
3:07:02Now you got that. Both on this, this is building out your marketing department and your programming department to add fuel to whatever it is you're doing. Okay?
3:07:09The whole framework of this is marketing secrets because this is the marketing engine for any opportunity you are doing in the world. Mhmm. K?
3:07:16If you're building funnels for people, if you're e commerce, if you are a real estate agent, if you are like whatever it is, doesn't matter this what we're teaching you here is how to use AI to dump fuel on the fire. That's what this offers. That's what's different.
3:07:30It's what's unique. K? It's not like I bought this versus this or I'm doing this versus this thing.
3:07:33No. No. No matter what you're doing, this is the fuel that gets traffic coming into you.
3:07:37Tons of it. Right? It gives you better emails, better marketing, better, you know, free traffic, all those kind of things like that's what this is.
3:07:43Okay? This is the this is the first time in our in my company's history we've gotten an offer that literally is built to drive traffic into the businesses that you have. So I wanna make sure that people understand that positioning because there's some confusion in the comments, people you know, this versus that.
3:07:58It's like, don't it's not this versus that. It's like, this is the fuel for whatever opportunity you're jumped into. Okay?
3:08:02Don't it's not like, I'm gonna do like, I'm gonna do this instead. It's like, no, this is how you explode, how you dump gasoline on the fire of what you're currently doing. I love that.
3:08:10Like, I I didn't come back and like, okay, I'm I'm done with ClickFunnels now, I'm just gonna do AI now. It's like, I'm using AI to blow up ClickFunnels, like, you guys understand, like, this is what we're trying to share you, like, that's why it's called marketing secrets. This is the marketing fuel using AI to fuel any opportunity that you're currently working on.
3:08:25I hope that helpful. Yeah. So cool.
3:08:26Okay. I wanna set up the next two questions because I see
3:08:30I see this question happening a lot in the chat. So the first one I wanna ask is, we're gonna talk about something that, in my mind of framing is, like, minimal use.
3:08:39Uh, and second, I want to address the $97 a month versus $2.09 7 a dollar a month plan because that's coming up a lot in the chat. Uh, so we're gonna answer those in a row. So in my category of, like, do you help with that question mark?
3:08:52Something is coming up for me, and I want you to kinda touch on this. Um, in my brain, it's like minimal or minimum use.
3:08:59Right? If if all people had I think a lot of times it's hard because if you look at it as a whole and you're like, okay. Well, if it's marketing and it's software and it's info products, it's like, well, what if what if I only want the marketing part of it?
3:09:14It's like, what should I do? It's like, well, do you think just the marketing part of it would possibly help you make money?
3:09:21It's like, okay. Well, that's there.
3:09:24Right? If it's like, if all you wanted to do was build software or build apps even for other businesses, it's like, okay. Would learning how to build those proprietary softwares, would that be enough for you to say, oh, I just want that one thing.
3:09:36You know, I think because there's so many different levels here, I would love for you to touch on that. Like, what what would be the different things that you would want people to focus on? Yeah.
3:09:44I I think, again, everyone's business is a little bit different, so trying to figure out,
3:09:47again, there's a lot of things in here that provide value. So every business needs marketing. Right?
3:09:52So the majority of what we're doing inside of here is like the marketing, the tools. Right? Marketing secrets, marketing tools to build and market your business.
3:09:58But when we're creating this, was AI is open to this unique advantage where now everyone can use the same playbook I'm using. Right? So use software as well.
3:10:05And so as we're putting this together, it's like, how do we teach people that piece as well? Because if you can take your product and and honestly, like, my people are we call you guys funnel hackers, you're our people. Right?
3:10:15They that's who I've been called to serve. I come back to you guys as funnel hackers, and it's like, I look at it through the lens of of like, I'm I gotta protect you.
3:10:24Right? Like courses are going down. So if you're in a business where you're selling courses right now, like even if you just go apply AI to get more traffic to it, it's gonna be the the diminishing returns get less and less and less.
3:10:33Right? So I'm like, we have a secret. You can use AI software or plug it in, and all a sudden your offer becomes more valuable.
3:10:39Right? Now if your offer becomes more valuable, we can drive more traffic to you, we can market it more, we can make more money. And so I'm kinda looking at this in the way where it's like, were putting this whole challenge together, it's like, we've gotta show them how to use AI to make money, but it also is like, how do we upscale their offers?
3:10:52And they're no longer just selling what's getting harder and harder to sell. They're not just selling software, just selling frameworks, they're understanding that the blend of these two things is the secret. Right?
3:11:00And now they can actually it's been unlocked in the last six months. Like not in like not in the last year, like in the last six months. Like literally this year was the first year this is even possible for average humans like us to be able to play this game.
3:11:11And so I wanna make sure you guys understand like one of most powerful things about how to make money with AI is taking anything you're selling and up leveling it with software. Changing it where it's no longer just info, it's info plus software, and also now you have something sticky that's gonna last long term, you know.
3:11:23And so the frame of like, how do make money with AI? Those are the two things, how do you get more traffic, and how do you up level your offers by adding software into everything. So in my mind, that's kind of how these two pieces work together.
3:11:34That's awesome. Okay. Can you walk us through what is included in the $97 a month plan versus the $2.09 $7 a month plan?
3:11:41And I saw somebody ask too, like, this $2.09 $9.07 offer, is it a one time payment? Is are they paying for the $2.09 $9.07 plus the $97 a month plan? Like, you walk us through some of those Yep.
3:11:51So we signed up for trial. You got a fourteen day trial, and it rolls into $97 a month. The $97 a month gives you access to everything in the platform outside the little platinum tab, which has all the bonuses that are up here, and a couple other things.
3:12:05But you access all the things in the in the software, or sorry, in the members area, and then you get certain amount of credits every single month. We talked about credits or tokens, whatever Todd talked about yesterday. Basically, it's like the way it works is when you're using when you're using the chief of staff and you ask it a question, again, sometimes it's just pinging internally thing, it's grabbing files from inside their own software, whatever.
3:12:24But somebody's just going hitting perplexity, and it's hitting Claude, and it's hitting man, it's these other platforms that's hitting them and asking for stuff. Okay? And so I ask him those things, what's nice is you don't have to have an account for all those.
3:12:33Okay? But we have a developer account, so we had to pay for those accounts and unlocks them, and then what happens is is when you go and you ask a question, his perplexity, and then it it bills me. So every time you do something, it bills me, it bills me.
3:12:45Right? And so the way the whole platform works, and anybody doing AI, this is how all their platforms work nowadays, is you get certain amount of credits. $97 a month, you get x amount of credits.
3:12:52I don't know exactly what it is. I don't even know what credits mean like it's it's anyway, it's a Todd question. We'll ask him to get here Thursday.
3:12:58Use so many credits for $97 a month, and that's just hard costs that go to perplexity and Claude and chat GBT and stuff like that. Right? And when you get over that level, what happens is then you just pay you pay for tokens on top of that, or credits on top of that if you get past that level.
3:13:11Okay? That's how every AI platform works in the world. So it's not unique to us, it's that's the hard cost like that's how that's how we're able to ping these places, and so we're eating some of that.
3:13:19So a bunch of the money that $97 a month goes directly to credits to pay those people, um, up to a certain level. So when you upgrade to the $297 level, it gives you way more credits.
3:13:27K? It's more than three x. It's like whatever three or four whatever x credits, so you get way more credits at the higher level cause a lot of guys become power users, do more and more stuff, you're gonna running your entire lives out of here.
3:13:36Okay? So it gives you the ability to not have to pay those credit tokens every single time. It opens up the seat licenses, right?
3:13:42So you get five seat licenses in there well, so you have five team members who can be inside of your account, And some of the and then unlocks all these other bonuses, the trainings, all that kind of stuff. And so what happens is if you start the trial and and you stay, uh, it'll roll with $90 a month, and you have access to everything with certain amount of credits.
3:13:57If you decide to upgrade for the $2.09 $9.07 by going to aiseekers.challenge.com slash join right there, uh, it'll it'll upgrade you to the $297 a month level for six months. And so for six months, you're getting all the extra credits, all the bonuses, all the stuff, and that way you can just crank and there's no monthly fees during that six month period of time, and after six months what'll happen is you can choose.
3:14:15Can You can stay at $297 a month level if you want and just keep using it, or if you're like, ah, there's more than I need. I don't know many I'm not using sea license, I'm not using all my credits, then you can drop back down to the $97 a month level. And so you can choose that in your account, you can split the switch whenever you want, but if you don't change anything, it'll default you to $2.97 a month just because otherwise, it'll cancel your, you know, your other seat licenses and all that kind of stuff.
3:14:35So that's just kind of how how it works. And so, yeah. So two levels, basically more credits, more seat licenses, and and then all the bonuses when you upgrade.
3:14:42I love that. Okay. Can you teach us what is a seed license?
3:14:46What does that mean? Yes. So when you guys set up your marketing secrets account, you have it in there.
3:14:51Right? And you create your attractive character, have all sorts of stuff like that. Now what if you're like, I have an affiliate manager who works for me, who I want them to do the Dream 100, or maybe it's my kid, or my spouse.
3:15:01Right? If they went and they created another marketing secrets account, they're not attached, and so then they're like, they don't have access to my voice, my research, my brain, all sorts of stuff. So what happens, instead of having to create a separate account, inside of your RKC's account, there's seat licenses, you click create seat license, right, put McCall Jones in there, she's now my affiliate manager, and the logs in, now you can log in through your own account, but it takes you to my account, now you have access to my voice, you have access to my Dream 100 software, you can go in there, start communicating with the with, you know, finding people, communicating, moving.
3:15:28I can go and talk to people as well, and you can like you share that workspace together. And so that's C license. So for you, if you have a team, it's like, I'm gonna have one of my support people in there maybe, my copywriter in there, I'm gonna have my affiliate manager in there, I'm gonna have, you know, my marketer, whatever you put people in there.
3:15:41Or if it's just you, then it's just you. And and then if wanna hire somebody to help you with stuff, you can hire someone and give them put them in there as well. So that's how If it I have a cofounder,
3:15:50this is a specific, like, use case for this. If I have a cofounder and they are also trying to produce content, like, we write from both perspectives.
3:15:59Right? Let's say, like, me and Tanner Yep. Can we have our own attractive characters, in the same kinda brain, and then put our team in there?
3:16:07Does that work? Yeah. Good question.
3:16:08So
3:16:09there's different ways you could do it. We almost made it where you could just put one attractive character per account, but then I for me, my use case, I've got Dan Kennedy, I've got my I've got multiple attractive characters I run, so I want them all one spot. So you can put unlimited number of attractive characters in an account, which is awesome.
3:16:25So like, you could do put your voice, you could put your husband's voice, other people's voice, and then if you're writing stuff, you can you can pull them all really, really easily. But it all functions on one brain. So the one downside of that is it's gonna be coming back to the same brain.
3:16:38So it might be like, oh, here's a here's a, you know, things like that. So you could also get multiple workspaces, and then also see license in it's kind of confusing, but you guys will see when you play that you have mold you can have a you can have a McCall one and a Tanner one separately, and then you both see license each other, way you can log in and use their track character voice, but then you can also just shift back and forth if you want.
3:16:56I love that. Cool. Okay.
3:16:59The next one is
3:17:01I love this one. Uh, in your demo, I think it's talking about your Think and Grow Rich software demo.
3:17:08Uh, they literally said, in your demo, it feels like you barely did anything. Is it really that easy? What's the sketch?
3:17:14Yes. Uh, I first off, yes, it's literally that easy. Second off, though, the very first version it made wasn't great.
3:17:21Right? Like it did it, it's like, okay, you did it, but I I if I was to build that out as full blown software, have a million things I would change. I'd like, okay, this is dumb, change this, I don't want all these things, and so it's the back and the forth.
3:17:33It's the same thing if if you were to hire a program, like, hey, I want to learn Think and Grow Rich in software. They're like, and you go spend six weeks, come back, here you go, and you're like, okay, that's technically right, but let's change this and change and you go back and forth and back and forth, and that's what it is.
3:17:44And so literally, like, if I would have spent another two hours, I could have made ThinkGuru software awesome. I would have been done, I would have said another message.
3:17:51This is awesome. Let's get rid of the weird chapter on sex transmutations, pull that out, let's move some things around, let's make it a daily habit tracker, let's make sure that every day they got these three things, let's do and I would just tell it to do, and then it goes back and re renders it, and pops back out.
3:18:04You're getting closer, try again, and you just go back and forth and back forth till it's awesome. Mhmm. And then when you wanna add new features, you're like, okay, this is great.
3:18:10I wanna add new feature. Napoleon also wrote a book called the laws of success. Let's make a separate tab.
3:18:15This is the upsell. People pay me an extra $50 a month. We'll unlock this one, and they're gonna give them the 17 laws of success on top of the 13 from Think and Grow Rich.
3:18:22And you can do that, and you just you're just talking to it, just like you talk to a human being, and then it does it. So I know in the
3:18:30in the path, what you were talking about with the software creation one, you talked about teaching people to build this software on more than one platform. Can you touch on that a little bit more? Yeah.
3:18:40It's
3:18:41I think the the reality is every every platform's got pros and cons and things like that, and they're gonna do different versions. So a lot of times, I used to do this back in the day when I would hire I would hire outsourcers, is I had a project that maybe, it wasn't a big big project, it might cost a $100.
3:18:55I'd hire three people to do it, and I would have each person, I'd pay each $100 each to it, and then three come back, and they they all are different people with different ways to do it, oh, I like that one or not that one or vice versa. It's the same thing, especially nowadays so simple, like, go to Lovable, you go to Cloud Code, and go to Overskill, and type the same prompt in, and just sit back and then whichever comes back like, oh, that that one's way better.
3:19:14Yeah. I like that one better and just see them all. It didn't cost that much to get three iterations and then pick the one and then build on the the one you like the most.
3:19:21Interesting. I also loved the
3:19:24the thing that I think is cool is about that too is that learning how to build the software and the platform that you actually build the software in. Like, think over skill is so cool.
3:19:34And like you said, like, if you wanted to build it in cloud code, you could still you could still do it. Right? If you wanted to build it.
3:19:39And what was the other one? Lovable. It's like, yeah, training on all those things.
3:19:42I think that's so awesome. Okay. Let me keep going on questions.
3:19:48Okay. So AI on their own. The question was, what's the advantage of having Russell walk us through this versus doing it ourselves with AI?
3:19:55Yeah. And that's the truth anything in life. Right?
3:19:58Like, when I go into gym, I signed up for gym membership, I started going, and and I would go every once in while, and I didn't really change, and you know, and then I decided I'm not doing anything, I'm gonna hire a trainer.
3:20:10So first thing I did is I went and I tried to find a trainer who had the biggest muscles, who looked like I wanted to look, who understood what I wanted to do to accomplish, and I hired that trainer. And right now, he comes to my house three days a week, every single and my gains have been huge since then.
3:20:23Right? I think the same thing, there's a billion people talking about AI right now. You can go plug in anyone, so it's like, You can get there's a million trainers you could hire.
3:20:30The key is like looking who's the trainer that looks the way you wanna look. Right? Who's the guy who got the big biceps, forearms, abs, that's and what I'm gonna hire.
3:20:37I think the same thing here is like, you can go look at there's a ton of people, AI experts, and they all got different things, and they're all great. Right? If you don't learn how to use AI to make money from somebody who's built a billion dollar company, there's only one that I know of who's doing that right now, and it's me.
3:20:51A lot of people teach them like three clawed hacks to do whatever, 16 ways to set up OpenClaw, how to do, like, all those things, and those are great if you wanna go learn them, but if you're like, I wanna learn how to build and grow my business through AI, like, there's no one else really teaching that at this level because no one's been to the level we've been to before, and so I think that's that's the reality of it.
3:21:09I love that. I also
3:21:11it's so cool to see the it's the perfect question that it's like, it feels like Russell didn't do anything when he did that demo. What's the catch?
3:21:20I think it's actually so cool. Um, the simplicity behind, like, if you use AI as, like, gasoline,
3:21:26you know mean? Not only to port on a on a fire, but, like, it depends on the thing you're trying to use it to Right? It's like, it sounds like you're trying to power like a rocket ship where, like, a productivity tip using the exact same tips or tools with AI would be like powering like a lawnmower.
3:21:41You know what mean? So it's like, just choose what you wanna power. Well, think about this.
3:21:44Like, there's a ton of people who go to YouTube type in how to code, how to vibe code software. Tell people about YouTube videos how to do it. In fact, I know friends who do events like people fly in and they vibe code software like, this is amazing, and they go home and like, I don't know what to do with it.
3:21:55And so it's like the lens of me is like, I can show you the vibe code software, but the right way to to code software is not just to make some random software, it's considered a shelf that nobody's gonna buy. And if someone doesn't want, they can just clone it in five seconds.
3:22:05K? When you do software like I showed you guys today, the billion dollar breakthrough, right? We're taking your frameworks and your software, and you put them together, now you have unique software that nobody can clone.
3:22:15Right? Because they're because it's your it's your frameworks that they're buying, that's the uniqueness about it. Right?
3:22:20What did Tanner call yesterday? It was like the un Uncopyable software. Yes.
3:22:24Uncopyable software. It's like anyone teach how to make software, it's easy. What I tried to show you guys today was I had to make uncopyable software.
3:22:30Right? Like, none of you guys are gonna go and you're gonna clone marketing secrets. Why?
3:22:33Okay? Well, because all the everything in there is based on like my systems, my results, things we built out for our entire team that we've turned out into AI, my frameworks, like my unique processes, like you're not gonna clone those things. Right?
3:22:47In fact, you did try to clone and try to sell, everyone would be confused like, why are you selling these things together? You're like, oh, because I copied Russell. Versus me, it's like, there's a reason and a framework and a structure and secrets that why I do this in the order I do it, how I do it, how I implement it, where it fits, right?
3:23:00And so like that's the unique thing that you bring to the table. So like anyone teach how to code software, but like the They don't know which ones would sell.
3:23:07Yeah. Magic. Right?
3:23:08That's how you get software that doesn't sit on the shelf nobody ever buys. Right? You blend things together, now it's sticky software.
3:23:13Now they're gonna stick around, they're gonna buy, they're gonna consume, like, those things, like, that's the difference here. That's so cool. I also
3:23:20it's been really fun to see it's even like going through some of the greatest hits, of, like, Dream 100 and all these things. Right?
3:23:25Russell, greatest hits of, like, these are the things that work. It's been cool for you to point out kinda how AI is used for principles that have been around forever.
3:23:34Right? Those haven't really changed, which is so cool. You said something yesterday too that was so cool.
3:23:39It was it's like the future isn't about software. It's about solutions. Was it am I getting that right?
3:23:44I think so.
3:23:45Try to remember now. Yeah. I know.
3:23:46It's been a long day. Something about transformation versus information. Yeah.
3:23:50Yeah. It was about Josh talked about it.
3:23:52Josh Latimer, who'll be your he he talked about with his, he's like he's like, I was selling people like information Mhmm. Right, or whatever.
3:24:00He's like, when I did the blending together, it created transformation. Like, that's the difference. It's like, someone can read a book, most people read a book and they're like, oh, I got some good ideas, I was great.
3:24:07Yeah, some good nuggets from here. Right? But I do that and I put out like integrate with software, now they're doing it and it's like, it it moves them through the process as we get an actual transformation, like it changes them.
3:24:18Right? Like I look at I taught just you guys know, backstory on Russell.
3:24:24Ten years before wrote.com secrets, guess what I was doing? I was on the road teaching people the the principles of .com secrets. I did this for a long long long time.
3:24:31K? I go to every single weekend, I was flying somewhere teaching these things, teaching value ladder, teaching attractive character, all the things in here, and finally, wrote a book for it one day, and again, I I said earlier, like, our business at a peak was in a couple million bucks a year, and it was like, for a coaching business isn't bad, right, but the transformation wasn't there, we took this, we turned it into ClickFunnels, turned it into software, like, it exploded.
3:24:51Right? Went to a 100,000 customers, people having success, like, they weren't just reading a book, oh, that was cool.
3:24:57Like, they were doing it. They were building funnels. They were launching these things.
3:25:00They were again, two com two Comic Club award winners. We got 3,500 plus two Comic Club award winners who took the frameworks with the software, applied it like the transformation of our entire marketplace shifted when I was able to go away, but the frameworks were the same. Didn't change what I was teaching.
3:25:14It just gave it the vehicle that now gives people the transformation to actually implement and apply it versus, I read this thing that was awesome, and do nothing. I saw a really specific question. I wanna try to find the exact wording, but I'm gonna paraphrase it for just a second.
3:25:25So if this is your question and I get some of the words wrong, tell me in the chat, and I'll correct myself. But it basically was along the lines of, like, I know I get results for people, but I have no idea what my secrets actually are.
3:25:38Like, I don't know what the process is. And the overall question was just like, will you help me do that? Like, that sounds harder than This is actually this is the McCallism.
3:25:47I learned from McCall. She said because my guess, if you help someone get results before, it means you have really good taste. Right?
3:25:53Like, I just know I I have to work with somebody. Just know I have good taste, and I can figure And your quote, I'm probably gonna say it, you can say it right, but you said taste is just an undefined framework. Unextracted.
3:26:02Yep. An unextracted framework. So that's the goal with what we'll do during is it module two or three?
3:26:07Which one's extracting voices? Anyway Two. Two.
3:26:09Number two, is taking that like like you know how to do something, we'll have the creative director built out in a way that'll start pulling those things out of you, and all sudden you're like, oh, I have a framework I didn't even know, I just had good taste, but turns out there's a pattern. By the way, will you have me the analogy explainer for you right there?
3:26:24Yes. Okay. This is a good example.
3:26:25Let's get I'm really good at writing a three to five minute explainer videos. I have done it for about a dozen companies.
3:26:33One them is called Riplan. I wrote this explainer video. We launched it, got 1,600,000 leads in six weeks.
3:26:37I did it for Pruvit, built a billion dollar brand on Pruvit, all these things. And I'd done a dozen of these for ClickFunnels, I did three or four for ClickFunnels.
3:26:45Anyway, I didn't know my pro I was just like, I'm like, I'm really good at these. I'm the best in the world.
3:26:50Some guy hired me one time, and and he's like, how much to make a three minute video? I didn't wanna do it.
3:26:55So I'm like, $30. He's like, done. He wired me $30.
3:26:57I'm like, ugh. So I wrote that for him. Was like, this is insane.
3:27:00Anyway, so recently I was building out I was trying to build out the the software inside of Marketing Secrets to be able to do these for myself, and so I took every one of these videos I've ever done of all time, and I put it in, and I was running through testing, find the patterns, and what's crazy is, uh, AI found the patterns.
3:27:17Like, here's the pattern what you do every single time. In fact, should call this the analogy explainer video. I was like, why?
3:27:21And it's like, every video is based on one analogy. I mean, no, not. I'm looking like, oh, I didn't I didn't realize it.
3:27:26And it's like, here's what you do here, they have the exact same thing. So like, that was what this became here is like, this is what this book was, this became that, but then this is also software now. So if you want to hire Russell Brunson for $30,000, I've charged more than that now because but to do an explainer video, you can just log in to marketing secrets now, click on one to many presentations, click on video sales letters, and then click on the analogy explainer video.
3:27:48Chief of staff's gonna ask you a dozen or so questions, you just answer them with your fun button. Hello, hello, hello. You answer the questions, and then boom, pops out a video.
3:27:55It's a three minute thing. So like, I didn't know this was a framework. I didn't know this was anything.
3:27:58I didn't know I had a pattern at all. I just like, turns out though the 10 or 12 that I uploaded, it found the exact pattern that worked consistently time after time. So that's the thing that we'll do to do with you guys, is help you to figure out these things you do.
3:28:08We have good taste, it just happens to help people how to take those things, find the pattern, reverse engineer, create a framework, and then, um, from there, how to turn it into software. Because that's what I did. Took my videos, found the pattern, turned it into an info product, turned it into software, and now I can use it myself, which is the best part, and you can use it too if you want.
3:28:24Something that's so cool too,
3:28:27just talking about, like, swipe files in general, I know even in the chat, people are like, wait. I didn't know I had access to that. That's incredible.
3:28:35Right? Just having access to your frameworks in your brain, uh, is so awesome.
3:28:41I think that correct me if I'm wrong, it feels like it's really important for people to understand kind of the two sides of this. Of, like, the basics, use AI, know how to use AI.
3:28:52Like, that's totally part of it. Right? Teach you to AI is, like, the way that it comes to my brain.
3:28:56But the tools that are AI tools that you are building to make your business go faster, it's like they have access to the tools that you've already built while teaching them to build their own tools.
3:29:07It's really cool. Yeah. It's meta.
3:29:08Yeah. It's very meta. I'm doing what I'm teaching you how to do.
3:29:10So lots of time doing it. Um, I'll I'll give you another example. It's actually Oh.
3:29:14Think it's
3:29:15a hold on. Let me find which book. So many lost secrets.
3:29:19Yeah. Okay. It's this one.
3:29:20So this is one this one I'm like, one of ones I'm most proud of. Where we at? It's called this lost secrets called the Daily Seinfeld emails.
3:29:26How many guys have heard me talk about Daily Seinfeld emails before? K. I talked about .com secrets, I think for three pages, and it's tough because it's like, again, you have a book and you're you're limited by how many pages you get, so like this is all you get, it's like like so much I got in the chopping block, but as I as I was building marketing secrets AI once again for myself, I was alright.
3:29:44I know how to build sign filled emails. I wanna be able to have software to do it, but I've gotta go and train the software. So I have to create a skill.
3:29:49I have go through everything. So for this, I was like, uh, I went back to two decades of information. I was like, I wanna find every thing about Daily Seinfeld, so I found all the books I'd studied about it, and I found all the pages, I scanned them all, and I found where I talked about it, and then I found like, there's about a dozen or so people I think are the best in the world at Daily Seinfeld emails in a whole bunch of different industries.
3:30:07So I had I used AI to go log into my email, and go and find every one of their emails, pull them into a database, analyze them, scan catalog them, put them in a thing, and it went it all popped out. It was crazy, because in the .com secrets book, I talk about three ways to sign fill emails, but AI, after analyzing all these people, found there are actually 11 ways.
3:30:23I was like, this is amazing. There's 11 different types of email sign fill emails, and so all that got put into here, it took me probably eight hours to compile all the the research to be able to create the skill for the software to be able to do this for you, and then it became a book because I wanted all the swipe files and examples, everything in here.
3:30:39But then what's crazy is that now that's built into the software. So everyone of these these little software that is built into marketing secrets AI, we'll get and we'll talk more about this tomorrow, but understanding that literally it wasn't just like we put together a skill, and it has like four paragraphs of how to do daily Seinfeld emails.
3:30:55It's like no Russell spent eight hours of his life going back twenty years of research to pull out everything that's ever been written on this topic, every swipe file that's actually good in every industry possible, pulled it all together, put it out, and then from that train the software to do it correctly. And now you guys have it on a silver platter, and that's like not just one.
3:31:11That's how every one of these things is being built, and it's just really exciting. So So awesome. Okay.
3:31:15Next, I want my Someone said someone's like, can you demo the software tomorrow during the marketing day? We'll be demoing all these softwares. Can see exactly how it It'll be awesome.
3:31:21I love that. I want my own software, but I have no clue I have no clue what to build. How do I figure that out?
3:31:28And will you help me figure that out? I would love to help you figure that out. Yes.
3:31:31Um, so we're gonna be doing, um, starting on which day is it? The fourth one? Third one?
3:31:36Oh, wait. Sorry. Yep.
3:31:37Software. Let me pull it up. There there are five our five live classes.
3:31:41Yeah. One will be about software. The biggest thing to think about, like, the the most simple thing to do, uh, well, honestly, ask chief of staff.
3:31:47Like, this is my thing I teach. How would you turn it into software? But number two is, like, when I did the, um, Secrets of Success one that I showed you guys as a demo, um, we I mean, because again, the Secrets of Success membership site's got like hunt like thousand plus books in there.
3:32:02So it's like, what framework do I extract from this? And so the software we built wasn't like based on anyone's frameworks, it was just getting people to actually consume the frameworks. Right?
3:32:10So it's like, how do we create a habit tracker that gives them step by step things, it gets them to log in, to read something, to go and actually do like, use the thing that they they're trying to sell. And so for most of guys, it could be as simple as like, hey, you're you're helping people to learn how to walk dogs. Like, okay, have a daily thing that walks through the five things helping to walk dogs better, or help, you know, whatever those things like.
3:32:30It can be as simple just it's just daily tasks to do a thing like what's somebody that's some of the most simple software. And then you can get more complex, more complicated as you go on, but
3:32:38for most of you guys, we'll probably have you guys do a very simple one on Thursday where you just like, make make a make a habit tracker. In fact, Todd, the first time he demoed, he's like, make a wrestling a wrestler habit tracker for Russell, and it's like, like two minutes later popped down. I was like, that's insane.
3:32:50Like, I could sell that. I could give it away. I could use this lead magnet.
3:32:53It's just very basic software, and then you can build from there. I think one of the coolest things that I don't remember what day you were talking about it, and it could've honestly been when you're building all of these things, but the important part about the software, totally correct me if I'm wrong, is, like, the stickiness of it.
3:33:07Right? When you're talking about daily habit tracker of get something that somebody comes back to day after day. Right?
3:33:12If the point is recurring revenue, like, can you speak to that of even the simple softwares? Like, why what makes a good software that will sell versus not? Yeah.
3:33:21It's
3:33:22funny. I remember back when I first got started in this business, I was watching this guy who was training on how to do membership sites, and he was like, you want people to sign up, and you want them to forget they signed up. So you never message them again.
3:33:32That way, you give them the bill for 3 or 4 months, you never message them again. I was like, that feels wrong and bad and everything. And so I remember hearing that, I was like, I'm gonna do the opposite.
3:33:41Um, I'm gonna message them every single day, so they start using it, and then by using it, they'll actually not wanna cancel it. And that was my mindset. So I remember we launched ClickFunnels, uh, the first couple months, we're I mean, was chaos.
3:33:52We're trying to figure things out, like, you know, people are signing up like crazy, like, and there's churn, people signing up and leaving, and I was like, how do we fix this churn? And I was like, we started looking at the data and the people that were churning out, people who didn't do anything. I was like, how do I get people to actually use it?
3:34:06If I can use it, they're gonna stick. And so I built this like long, it was like a twenty one day, we call it twenty one day Ignite Your Funnel, where every day we gave them a thing like log in to the software and do this one Log in software and do this next thing, and each day was like one simple task for them to do. And of all the things we tested, the increase, the decreased churn, that was the number one thing, which is getting them to log in software every day, excuse me, and do a thing, just one little thing.
3:34:27Mhmm. By the way, you guys wanna talk to the Wizard of Oz, like the man behind the curtain?
3:34:33Because there's Russell who's getting you guys to become members of Marketing Secrets, but if I if I take if I come out from behind the curtain, it's like, if you guys notice I've been doing this what we've been doing during this challenge, what was my goal? Day number one is to get you guys to log in and add your stuff to attractive character.
3:34:46Why? I want you to consume the software to be using it. If you're using it, you're more likely to use it.
3:34:52Right? Okay? That was day number one.
3:34:54Day number two, now we're going in like in every single day tomorrow, we're gonna be using software, be logging in like, I'm trying to get you guys to use it. If you're using it, you're like, oh, I get a lot of value from this, you're not gonna leave me. Right?
3:35:04Like that's the entire premise of what we're trying to do here. I hope you guys understand that. So for you guys it's the same thing, building a software that just get people to log in and like read the chapter in your book, or just log in and watch my video.
3:35:13I can give them like little gamifications, like you get a smiley point if you sign up every single day and log in, that alone is enough to double your, like your, or to cut your churn in half. Like my churn for click forms is literally log in and go watch this video.
3:35:26Log in, and we're gonna set up one page. Not two pages, just one. Log in and like, those are like, those are some simple software you can create that'll change everything for you.
3:35:33I love that. Okay. This is kind of more of a technical question.
3:35:37Somebody's asking, can I input all of my old Chetjibouti stuff, Claude stuff, Gemini stuff? Yeah. Yeah.
3:35:42We, uh, we talked about yesterday. We showed you. So if you missed that yesterday, yes, 100%.
3:35:46Uh, we have something called the brain that's inside of marketing secrets. So you log into the marketing secrets, and, uh, if you click on software, click on brain, that's where it all happens. But if you wanna know how to do it, again, every every tool that's in the software, we made a sprint to teach you how to use the tool, and a lot of sprints are a couple minutes long, they're not long.
3:36:02So if you go to sprints, um, and there's one called the brain or something like that, just click on that, it'll walk you through the videos exactly, show you how to go to Gemini or Claude, how to copy, paste them over to, uh, add that memory in those context to your brain, and it'll also show you how to then how to how to connect the brain of marketing secrets to if you are using chat GBT or Claude, how to connect it, and that way when new memories are happening, it'll store in the brain, and so that your brain inside of marketing secrets gets smarter and smarter and smarter over time.
3:36:28I keep seeing people in the chat be like, don't close it. Somebody said, give me ten more minutes, but I know that that's up to you. I know you said at the end of the buy break, the two cc x shadow seats are gone.
3:36:38I don't know if we can give them ten more minutes. I know I'm putting you on the spot here. We'll do this.
3:36:43I know that the two CCX shadow seats, the ones we had available are gone, but I also know that what's happened in the past with shadow seats is sometimes people can't make it, so we have a waiting list. So any of you guys who didn't get in, if you get in today, we'll put you on the waiting list, and then if one of the shadow seats open up, we'll plug you in.
3:37:00We don't know, could probably just do it if we could we could stream one to them if they're not able to get in. So I'd say, yeah, if you get it today, we'll give you a virtual streaming access to one, so at least you can see what's happening, and we'll put you on the waiting list, and if a seat opens up, it will be first come, first serve.
3:37:15So we'll we'll number you guys, and I just made that up on top of my head. Hopefully hopefully I didn't yell me that. So team But, yeah, I know a lot of you guys were freaking out.
3:37:22So Awesome. Okay. Yeah.
3:37:24I think it was Greg. Somebody in the chat. Yes?
3:37:27You good? Okay. Next question.
3:37:29Can you walk me through the facilitated coaching sessions again, or just like this map of what they are? I know we've mentioned them a couple of different times, so I pulled them up. Good.
3:37:36So there's five there's five facilitate what facilitate coaching means is this is not a course you log in, you watch a video, because then nobody ever watches it, and so we wanted some human interactions. What happens is you will log into it, and one of my trained facilitators will be facilitating it.
3:37:50So they'll be there talking to you, and they're going to show you a strategy, and you're gonna learn a thing, and then they're gonna say, okay, go and do it now. And everyone's gonna break, and you're gonna go and actually do the thing, and you'll come back afterwards, and you'll talk about it, and you'll say, here's the next thing, and you're gonna talk about it, he's like, okay, go do the thing, and everyone's gonna go and break and do the thing.
3:38:06And if you get stuck, you come back, it didn't work for me. Like, oh, let's fix it, and you go back and forth like that, okay? So there's facilitated coaching days, are, again, half days to day long events, depending how much stuff, but it's you're actually getting stuff done.
3:38:18Right? And a challenge is hard because I'm talking at you, and we only have ninety minutes, you know, so it's just harder. With facilitated coaching, nice because it's no longer of us just like trying to give you as much information as possible because we wanna give you that transformation.
3:38:29It's like, slow down. Here's the first step. Here's how it works.
3:38:32Go do it. Are you guys back? Let's do the next step.
3:38:34And so what happens through that that that path is everything is done, everything is implemented, and you don't get lost along the way. Can you walk through each of those Yeah.
3:38:44Coaching sessions of just what they are? Yeah. I can pull the slide back up that has those.
3:38:49It was slide one zero seven.
3:38:51Yeah. I think we'll pull one seven,
3:38:53and then we'll go through them all. That's awesome. Okay.
3:38:55The next question just on this on this specific part is if people don't wanna attend the live go slow stuff, can they just watch it on their own? They do it like self paced?
3:39:05Yeah. We we
3:39:07one of our other coaching programs, we do this facilitated coaching, and we had that problem with a lot of people. They couldn't come on because they're in Australia or somewhere, and they can do it at nighttime. So we also have a self paced one on your own.
3:39:16Can log in, and basically you'll get all the individual tradings, and you can watch them as like micro videos, and go do each step on your own. Yes, they have both ones. Okay.
3:39:22Here's here they are. So I'm gonna look at yours because a little bigger. So the very first one is the AI strategy session.
3:39:27Is This where we're gonna help you to connect all the AI stuff you need to be able to run well. Right? These are all things that again, uh, I don't wanna talk about because it's as exciting for me, they're so important.
3:39:35Like how to set up your chief of staff, how to connect your email, how to check connect to these different places, how to like all the best practices so that this this tool that you have. Like, this is like me giving you a Ferrari. You're like, you have this Ferrari, and you're like, ah.
3:39:47I don't know how to drive. Don't know how to drive. Yeah.
3:39:49So it's like, we're gonna show you, like, here's the keys. Here's how it works. Here's the buttons.
3:39:52So it's it's very good for, like, brand new beginners. Honestly, it's good for anybody. I thought I was advanced with AI, then Todd comes over to my computer, he's like, why'd you do that?
3:39:59I'm like, I don't know. He said, didn't you do that? I'm like, I know you could.
3:40:02He's like, dude, even like chief of staff, like, when he flew out here for this event, he was looking at my shoulder on something, and he's like, you didn't connect any chief of staff stuff. Like, what are talking about? He's like, click right here.
3:40:11Like, do that. He did like four or five things, and all of sudden chief of staff was like, give me a daily update, and all these and it's like doing all these things, I'm like, I didn't know I can do that. And so, I don't know if you're a beginner or advanced, it's the the be it's gonna be the first session so that everything's connected so that this tool and any AI you're using will become more powerful to you.
3:40:28Okay? It's the foundation. So that's number one.
3:40:30Number two. Okay? The way we make AI not mechanical is we have to weave your voice into it.
3:40:36Okay? We've talked about it, showed you yesterday how to do k? A lot of you guys, the majority were like, this is great, but I don't know what my stories are, or my frameworks, or how to extract it.
3:40:44So number two is gonna be the story extraction process. K? This will be a facilitated event with software.
3:40:49K? This is something I'm coding for you guys right now. Clicking the button and telling you how to work.
3:40:54K? It'll be software basically there's there's a create the creative director will ask you very specific questions to pull these stories out of you, uh, over time.
3:41:03K? And so that's what's gonna happen. So by time it's your your voice will be preloaded with all different things from your books, your writing, your everything, and if you haven't those things yet, we will pull those things out of you.
3:41:12We'll extract them from you. K? By the way, I still do this all the time.
3:41:16This is not like a one time event. You can ask them to call. Her and her husband, I've hired them now four or five times?
3:41:21Eight times. Eight times. I even and literally for what we call extraction days.
3:41:26What they do, do have your necklace on you? Oh, you don't. I don't have my necklace.
3:41:29K. They're gonna grab a necklace. They fly out here, and they spend a day with me, and all they do for a day is they do exactly what we're gonna be doing during the session.
3:41:35They ask me question after question after question, and I'm not gonna lie after a while I'm just like, stop with all the questions. But then this is the magic. Check this out.
3:41:42It's all recorded on this little magic device, and everything we say goes into here. Every time I say something cool, they click this little button, which means oh, remember that one, it's really good. And the entire day is documented, and then when we're done with the day, they take the little file, they email it to me, they're like, there you go, and then they leave, and I take that, and I upload it into my into AI, chief of staff, I'm like, of staff, give me outline if you talk about.
3:42:02Chief of staff, tell me the five stories that are most important. Chief of staff, and it just tells me everything we talked about and breaks it down. So that's the same thing that we'll be doing here.
3:42:10Okay? And it's it's magic. It is powerful.
3:42:13There's a reason why I paid them apparently eight times now to do this, because every single time it's like, I'm creating new project, I'm like, what's the we did for this event twice. So I'm like, I like, I know this yeah.
3:42:24I wanna talk about things like, I wanna like, how do we create it? And then they extract these things from me. So same thing will be happening here.
3:42:29You don't gotta pay Tanner and McCall as much money I pay them, because we're doing the software now, now I know their secrets. We're weaving it in. I have all the secrets.
3:42:36Alright. Then number three here, the secrets and offer creation sessions. Okay.
3:42:40This is now to help you pull out your secrets. Okay. Your frameworks.
3:42:44Okay. So we've tracked character voices number two. This is your proprietary stuff.
3:42:48Right? So this is your version of dotcom secrets, like what are the things that you do, or know, or understand? How do you pull these frameworks out?
3:42:55Okay? This has been the last decade of my life, was pulling all my frameworks out into three books, and some of guys will use this framework extraction to literally write a book. We'll show you how to do it.
3:43:02It's really simple. After you pull the frameworks writing books, and it has your voice, writing books becomes really powerful. Well, and how hard was that to do?
3:43:08It took me a decade of my life. It was very painful. We'll get it done in a couple hours.
3:43:13I love it. Pretty amazing. So we'll extract the secrets.
3:43:15You know who they are yet? Don't worry. And if you're like, I'm not the attractive character in my business, cool.
3:43:18Bring Bring attractive character, throw them on, we'll suck it out of their brains, and we'll make it into something you can use. Nicely. We will do nicely.
3:43:24Alright. Then moves on to facilitated session number four, which is then software.
3:43:29How do we take these secrets and turn them into software that's sticky, that gets people to stay with you. Okay? And again, um, the basic stuff is how to make a habit tracker for the thing, but we're gonna show you after we extract the secrets, becomes really easy to weave it like, I can literally open a .com secrets, and if I open it to the very beginning, uh, I don't call mine chapters.
3:43:46If you haven't read, I call them all secrets. So secret number one, the secret formula. I can make software on that in five seconds.
3:43:51K? Secret number two, hook story offer. I could make software for that.
3:43:54Secret number three, the value add. I can make every secret can be software. Now they've they've extracted them and put them in in like as secrets, I can now it's easy now to like, oh, that could be software.
3:44:04That could be software. And I've got three books full of tons of secrets I can do that with. So same thing for you.
3:44:08After we extract it on number three, now we can easily turn those things into software on number four, and again, we'll show you we'll show you three different platforms, how to do a Claude code, because Claude code is the most advanced, you can do the cool stuff. In fact, Todd will probably show you his telegram hack, because he doesn't use Claude code anymore.
3:44:22He uses he uses his chief of staff to program on Claude code. We'll probably get into nerdy stuff for all the nerds like me, and you guys who wanna know Uh, we'll show you to do a level, which is the easiest, and then we'll give you guys overskill as well, which is the internal beta app. Again, is beta app you guys can be using if you like it.
3:44:35Uh, if you don't like it, use Lovable, use Cloud Code, whatever, but it's one that's internal that, uh, I think makes a lot of process a lot easier as well. But we'll teach you on all three platforms, and you can build your software wherever you want. And then the last one, sellers.
3:44:47We have strategies, stories, secrets, software, and then sellers. Mhmm. Not sellers like underground, uh, bunkers.
3:44:54This is how you actually get people to buy your stuff. Right?
3:44:58And you walked through for the sellers. Let me pull up even the specific thing that you talked about of the dream 100 stuff.
3:45:06Yeah. Again, this is how we launch ClickFunnels, and how I recommend most people launch their businesses is not going and dumping a bunch of money to Zuckerberg. Okay.
3:45:13I didn't know. I didn't know that you hadn't run an ad because, like, I now know Russell, you know, pays lots of money for ads.
3:45:20Lot of money ads. Yeah. He spent a lot of money in ads.
3:45:22Right? But I was so shocked when I found this out because I know think I you're pretty well known in the industry. Let me know if you guys have heard this.
3:45:29You have you have the best and, like, highest paid affiliate programs in the world.
3:45:36Right? I know some people we won't mention any names, don't pay their affiliates, and that's insane.
3:45:41But you do. Right?
3:45:43And you have this incredibly robust affiliate program, but I didn't know that you didn't run an ad
3:45:48for how many years? First Yeah. The first two years of ClickFunnels.
3:45:51But prior to that, it was first ten year I was in business for ten years before funnels came out. So first twelve years of my business, we did not do any ads. And if you look at just click funnels, just last second click funnels, we've paid out I think a $150,000,000 to affiliates.
3:46:0360% of our revenue still comes from affiliates.
3:46:08Even though we're spending a million dollars, more than a million dollars a month in ads. And so you look at that, it's like this is this is the the least expensive, the least stressful, the best type of traffic in the world, and nobody's doing it.
3:46:21They all just go like buy Facebook ads, and it's crazy because like you say, you're selling thousand dollar course or whatever. You spend $999 to sell the course because Zuckerberg takes it all and make a buck.
3:46:30You're like, ugh. Versus I go to affiliate. I'm like, hey, man, you wanna promote this?
3:46:33And and there's no risk. Because sometimes you sometimes you get Zuckerberg, and it cost you $3,000 to sell a thousand dollar course. Like, I I had to risk all I lost money.
3:46:41I had to risk it. I find the right affiliate. I don't risk it.
3:46:44I'm like, hey, will you promote this? If you make a sale, we'll split it fifty fifty. If not, not and they're like, sure.
3:46:49They promote it. If they make a sale, you get the money first, someone buys from you, you get the money, it's in your hands, and you're like, oh, that's amazing. Here's your portion of it.
3:46:56Right? And there's no risk ever, and they're like and that's how the reason why we were able to scale ClickFarm so fast initially is because we weren't risking money. Like everyone else who were competing against had raised like $100,000,000 in VC money, they were spending all this money.
3:47:07We didn't have that luxury, so we had do it this way. And so what's cool about those that we got to keep half, know, more than half of the money because affiliates were driving. There was no risk, like all those things happen, and so it's the best way to start your business and to grow it.
3:47:19And I say start, but this to this day, this is still like the biggest traffic strategy we have, and most no one is actually doing it. So yeah, this session is gonna show you exactly how to research, how to gather, how to recruit the affiliates, what to say to them, how to structure affiliate programs, like all those kind of things to get people excited to sell your stuff for you and only pay them after they make a sale.
3:47:35I saw something in the chat just really quick of when I was sitting back there. As soon as you started going through Dream 100 and affiliate stuff, like, four people were like, no.
3:47:44Affiliates are dead. Like, nobody nobody's affiliate programs are working. And then, like, two seconds later, you were like, take this event.
3:47:51For example, we used affiliates, and they were like, oh, dang. Yeah. It's like, who came in?
3:47:55It's like, fifth 50 different names are popping up. Like, do you invite in this event? Uh-huh.
3:47:59Half the year didn't know who I was prior to this, and one of our affiliates introduced you and invited you here, which is so cool. So good. Okay.
3:48:06Okay. I wanna walk through let me just pull back up my questions really fast. Okay.
3:48:10These are a little bit more, like, insider questions.
3:48:15Okay. Does ClickFunnels access come with this? No.
3:48:19ClickFunnels is a different company, a different everything. Um, yes. ClickFunnels is all about again, ClickFunnels is still the number one funnel builder on the planet.
3:48:27It's building out your sales funnels, things like that. This marketing secrets is all of the software to help you to fill your funnels with traffic, to create really good offers, all those kind of things. So they work symbiotically hand in hand, but they're two different companies ownership structure and everything.
3:48:38No. I love that. Okay.
3:48:43I'm gonna pull this one up, and keep dropping your questions in the chat because this is so helpful. Okay. I want you to walk through oh, what is the difference between decade in a day AI and chief of staff?
3:48:57Oh, yeah. So chief of staff is
3:49:00is very specifically like your superhuman AI robot that does everything for you. Right?
3:49:06So it's grabbing stuff, fighting, it's everything. Deck in a day is very specific. It's my the the same coaching app I had you guys build yesterday, it's my version of that.
3:49:14So it's me going through and taking, uh, all of my private consultations, and I've consulted the biggest entrepreneurs on the planet. They come here, they fly here, and they ask me questions I respond to.
3:49:23So we trained it on all my questions, trained on my books, trained on my courses, everything, and so it's really cool. It's like talking to AI Russell. In fact, call it coach coach Russell, and it's a little cartoon head, and then you can ask any questions, and it's getting it's pretty good.
3:49:35It's getting better all the time, but I was I was having fun with it. I was like, hey, do you, you know, like, I'm getting started right now.
3:49:41I'm trying to figure out whatever, da da da da. And he came back, well, let me ask you some follow-up questions, because it know and I learned my my coaching style. If you guys ever do a coaching session with me, you'll notice I spend the first my Decanate sessions are fifteen minutes long.
3:49:52I spend the first twelve minutes just asking questions, just getting like pulling data out of people, and then I'm like, here's the answer. I'm like, and then we end.
3:50:00And so like, it did it just like the way I I ask questions, ask questions, ask questions, until it can figure out exactly what it is. Like, oh, here's a framework. Here's the piece.
3:50:07Here's the thing you're looking for. And it's it's key it's really good. And, again, today's the worst it'll ever be because it gets better every single day.
3:50:13So I want you you just, like, kinda went
3:50:16so fast through this part of decade in a day. Can you tell me so as somebody who's unfamiliar with the decade in a day process Yeah.
3:50:26Like, what are the main things that you're helping people solve, and who are the kinds of people who you have solved this for?
3:50:33Something that you had said that I was like, wait. Wait. Wait.
3:50:35Wait. Wait. Right?
3:50:36People pay you how much money? Yeah. Inner Circle is $50,000 a year.
3:50:40So to get access to that's $50 a year. To ask you a fifteen minute question to help them on their business strategy.
3:50:46Right? So I think I know the answer to this question, but does anybody else have access to these decking in a day, like, sessions that this train this is trained on?
3:50:55We did this
3:50:57we did initially as a test. I was I wanna test out the coaching app before I give it to you guys to go do. So, like, it was a test, and I was like, well, I'm gonna like, if I'm gonna add just like if I'm trading my book voice and for my books, I'm like, I wanna train my coaching voice, where's my coaching sessions?
3:51:09And so we had to go find them inside the inner circle's members area, they're all archived in there, so we grabbed them all, pulled them out, and then I had to also I I had to each person's like, it's their private information too, so I had to use AI to strip out their names, their ident and even their even like their their stories, and say, what was the question that was asked that that got this answer?
3:51:27Like, just cut down. We The strategy. Yeah.
3:51:29The strategy. So we cut it all down. That way, there's no one's proprietary stuff shared at all, which is very, simple of like, here's here's the questions.
3:51:35Here's the things I had to to understand to be able to get the framework, and then from there, and then from there, we trained it. So that was the test before we gave it to you guys, and it turned out so cool. That's why we should have everybody do this, and so I was like, well, your homework is that yesterday, which is fun.
3:51:47Can you walk me through some of the niches,
3:51:50you know, because I know a lot of times people will think like, okay, you coach, uh, you coach experts, and you coach whatever. Can you walk me through some of the niches that you have trained decade in the day AI on? So if somebody's looking for business strategy, and they're in these different niches, they might be like, oh, okay.
3:52:02That's what work for me. What's nice about it is, like, if you've ever been in my coaching programs or events, have the most diverse
3:52:08because because of ClickFunnels, we have the most diverse audience in the planet, which is really cool. So we get people from all over the place, Stacy and Paul Martino, are the number one people trainers in the marriage and relationship space. Like, train them, uh, Annie Grace who helps to overcome alcohol addiction.
3:52:22Uh, we've got all the business gurus you know today. If you see someone on Facebook or Instagram who's popping off, they've been through here.
3:52:30If you watch the videos, you'll see all the two common club award where like like these are the people, um, but every everything from health, wealth, and relationships like, um, I mean, in most markets kind of break off of those three core markets, but, uh, anything in health related, it's like we've coached, I mean, I've coached hundreds of health entrepreneurs.
3:52:46Uh, most of the gurus in those spaces, uh, who are teaching recommend my books to their people. I guess we sell so many books all the time. It's like, if you join with health gurus, uh, coaching programs, first thing they is they're shipping you out expert secrets and .com secrets, like those things are happening.
3:52:59So all the health gurus, relationship, same thing, and then business gurus, like most of the business gurus who are out there today at one time or another, were in my inner circle, came through these doors, sat in this room, got coached by me, and and there you go.
3:53:12And most of them are really great and give you credit when credit's due. Some of them won't act like they invented everything. But for most of them, they're very grateful, and and, yeah, they're and you can also tell if someone's on a video and there's two comic book board behind them or somewhere, there's usually a telltale sign that they've been here, and you help them on their journey.
3:53:27I love that. Okay. I'm not going to say
3:53:30the names that you can see because people are calling people out in the chat, but I'm I'm gonna make this a little bit more vague than y'all have made this in the chat. Uh, it sounds like some people have seen, use your imagination, some other AI offers, um, out there without mentioning them by name because I will not.
3:53:51Uh,
3:53:52can you walk us through just how this is different than the other AI offers that you've seen? Couple of things. Number one, most AI offers are just trading.
3:53:59Tell me what that means. It's like what we talked about earlier. It's like their information, their their it's a course, like sign up and here's a course for four weeks, we'll teach these four things.
3:54:06Right? What do guys think about courses? For most of them, can just go log in to chat GBT and be like, hey, teach me thing and those teach most of them are courses.
3:54:13There are a few that are software, this but is the reality. Most of the people that are building software, they're trying to build this proprietary software, and the problem with it is that as AI keeps advancing, their software becomes irrelevant.
3:54:23Okay? If you notice what we did and how we did it, number one, obviously we're teaching you the step by step.
3:54:30Right? But we built software with it, but we didn't build software. Like, this is the power of of my business partner, Todd Dickerson, the smartest person I've ever met.
3:54:36He's like, anything we build in software now will be irrelevant in three months except for this. I'm like, what's that? And he's like, we have to build it where our software doesn't isn't trying to compete with Claude and manage everything.
3:54:48Like, instead we have to use their API, so that as Claude gets better and better and better, we're not trying to beat Claude. Like, we can we'll never beat them. They got billions of dollars, like, we'll never beat them.
3:54:57But we can pay for the API access so we can use them, or perplexity, or whatever. And so if you look at the way we built it, like it's the only AI software I think is valuable for the long term. It'll be valuable today, tomorrow, and forever, because it's built on top of everybody else's, so we're you we're leveraging our frameworks inside of that.
3:55:13K? And we'll show you guys how to do the same thing. K?
3:55:15If you wanted to do similar things in your software, we'll show it in software so you understand it. But that's the difference versus like, uh, somebody I'm not gonna lie, this is what I want to cry.
3:55:22I'm like, just build something that's better than Claude, and Todd's like, you can. I'm like, yes, we can. He's like, we could we could clone it and have it close because I don't know Claude source code got released.
3:55:30He's like like, it was a crazy thing. We could build Claude, but he's like, the problem is they've got billions of dollars going to it.
3:55:36So it's like, as soon as we think like, we have Claude now, take that Claude. They're like, Claude, 18,000,000,000 and they just trumped us all. So the power is like we're giving information, and our proprietary frameworks built in a way where whatever is the best AI in the planet right now will be the thing that's fueling this.
3:55:52Like the best writers will write your emails for you through my frameworks. The best research will research your stuff through my frameworks. So like that's the power of what's different than everything else.
3:56:02Right? We're not disinformation, and we're software that's using the best at the any given second through our proven frameworks, which are the only frameworks I know of in the business space that, uh, has made their clients over $12,000,000,000,
3:56:14which is what ClickFunnels has done for their clients. So it's it's just unique. So what it sounds like you're saying is that you are using, I don't know, some alliterative breakthrough where you use information and software to possibly get somebody a transformation.
3:56:29Isn't that weird? Like, when you practice what you preach, it's It works. It's crazy.
3:56:32Um,
3:56:33okay. Next question.
3:56:37Not that we believe that anybody should not have ClickFunnels, but the question is, can I or should I buy this if I don't have ClickFunnels? Does it make a difference? Is there does it make a difference?
3:56:45As Russell, I think you also use ClickFunnels and have ClickFunnels. It's a great funnel building planet, but this is not something that's, like, you could be using Shopify,
3:56:53and this will help you drive traffic to it. You could be using that other company that I don't like very much, and it will help drive traffic to their to their pages and their platforms, even though they don't convert very fast and load very slow, but it'll work for them too. It'll work for anybody, so like, the reality is the marketing seeks to AI is not something we use to try to compete against anyone else.
3:57:09It's it's marketing software to help you to market your business Mhmm. Faster using AI.
3:57:14And so, yeah, we're we're platform agnostic, but if you are looking for a good home, the best home is Clickfunnel. So You're not soul agnostic, but you are platform agnostic. I love it.
3:57:25Um, okay. I know people have said this, and I believe you said this earlier, but is there gonna be a live demo on how to do over skill? Yeah.
3:57:32Yeah. I'm talking to on Thursday. We'll be demoing some software,
3:57:36and you guys will be building some software. My my goal, my hope is by Thursday, you'll learn how, that I usually do the homework, and you're gonna show up on Friday, and you'll be in the chat going, I built some software freaking out. We'll be going crazy.
3:57:47You're like, I got mad skills. I can write copy. I can do video sales.
3:57:50There's like new webinars. I can do all these things, and I made software. And then Friday, be like, let me show you how to use this these ninja tricks as a side hustle to make some extra money.
3:57:57So that's kind the goal. But yeah, Thursday, we'll be doing demos, and you guys will get your hands dirty with it, which would be really cool. I love it.
3:58:03Okay. I want you to walk me through,
3:58:05the never behind. So the trainings with Todd updating things on AI, and you updating things on money, can you just walk me through kinda what that is? Yes.
3:58:14So anybody who's who's built a course in AI,
3:58:17uh, it becomes irrelevant, like, fourteen days later. And so, uh, all of these on AI? Yeah.
3:58:23Because yeah. Because, like, they here's how you use Claude, whatever.
3:58:27It's like, then now it's the next thing that, you know, whatever. So, and so, again, that's why we made these sprints very small and fast inside the members area.
3:58:34So it's like, here's the core things you need to go execute on whatever platform is. Right? But then every single month, Todd and I will be kind tag team this, going back and forth, show you guys what's like what's happening in real time, like what's working now, where are things going?
3:58:47Uh, and this has been super valuable for me. I luckily have access to Todd, so for me I'm always like, hey man, I got an idea, and he's like, yeah, that's a great idea. If you didn't know that in three months from now, blah blah blah blah blah is about to happen.
3:58:57I was like, oh, you're right. That's dumb idea.
3:58:59Yeah. Like, he's just again, even people who understand AI, Todd's just got unique, uh, access because again, the click funnel like, put it in perspective.
3:59:08K? Todd flew to San Francisco. K?
3:59:09Silicon Valley. Why is he there? Because click funnels process $12,000,000,000 for our clients.
3:59:14K? That's a lot of money. And so guess what?
3:59:17All these tech companies are saying, you process $12,000,000,000 for your companies. Please come to us so we can show you what's happening so you can test it.
3:59:24And so we get access to stuff way before anybody else says. Well, don't. Todd does.
3:59:28And then he comes back and tries to explain it to me, and then we implement it and stuff. And so like, even people are cutting edge software, like cutting edge on what's happening in AI, he just has a unique advantage nobody else has because no no one else in our industry has processed $12,000,000,000 for their clients who gets into these rooms, into these doors, and so Mhmm.
3:59:43That's that's the reality. So he comes back, and in these the plan is once a month or so for him to come in and just update, like, here's what's happening. Here's to be aware of.
3:59:50Here's the new things. Like, perplexity is dead. Use this, or this is or like, we already plugged it.
3:59:54Like, nice things the most is I feel already updated inside of chief of staff, so it just happened anyway, but it'll all be in there. So And then yours The training with are you just updating on how you are, like, replacing departments on how you're making money?
4:00:05Like, what's your side of that? My side is just I'm I'm one of the few gurus who are still playing the game. So many of them, like, they they did it once and they're talking about it.
4:00:14I love this game, you probably see this in my eyes, I'm obsessed with it. Like the number of video sales, people get what's a VSL?
4:00:22It's a video sales, smarter you're gonna geek out on that with me, I have produced more video sales letters in the last three months, then I think maybe all of the gurus combined.
4:00:32Like, I'm in this game every day at a high level, we're spending tons of money in ads, we're doing affiliate marketing, we're doing like, I'm just we're we're in front of this all the time, and so it's me coming back and just showing you guys what we're learning. Here's what we're learning.
4:00:44Here's what's working. Here's what's not working. Here's what we did something.
4:00:46Check out this new script. I just built this new software for you. So whatever I'm, like, we're on the cutting edge and stuff, whatever I'm working on, we're gonna come in and just show it off, so you guys can implement and grab it I love finds out about it.
4:00:55Okay. I have a couple technical questions.
4:00:57So just video replay access. I've loved watching people in the chat be like, this challenge, this information is more valuable than anything else I've ever seen, which is so cool. Just replay access to the challenge really quickly.
4:01:10Does replay access to this go away? Can people keep watching this? Yeah.
4:01:13What happens is as soon as we've done today,
4:01:15and we cut the cameras, our video team, then they go and they rendered out and do all their magic. It takes a couple hours. Usually, they clean it up, cut it up, get it online, and we send out to you guys because we want you guys to watch the replays before we live tomorrow if possible.
4:01:26Okay? And then tomorrow like we we take the replays down for everybody except for the VIPs.
4:01:32If you upgrade the VIP, then you get access to the replays. I think those are in the community section of the app when you go in there. I believe that's where they put them at.
4:01:39That's where the replays will be at, and you go back and watch them for the rest of your life as long as you want. As long as they're relevant. So when they become irrelevant, like, this is no longer important.
4:01:46Russell AI now knows your voice for you, then we'll delete it and update a new one, but yeah, all the replays will be in there for VIPs. So if you're VIP, congratulations. You get the replays.
4:01:55If you're not a VIP, we wanna fill up with the other CTA. The the other one, again, fourteen day trial, you get a VIP access for free.
4:02:02We'll throw that in there too just really quick. So oh, there's aisecret.aisecretchallenge.com/vip. If you're if you came in, you haven't you'd spend a general mission person, you want access to replays, just upgrade to aisecret.com/vip, and that'll unlock, uh, the trial for them for marketing secrets, and inside of there, uh, all the replays will be in there for you.
4:02:21So Okay. So the next question I'm gonna ask is somebody just said, where do you host the software that you build?
4:02:28Uh, I believe you're gonna talk about this on the software deep dive.
4:02:34Yeah. Correct? Yeah.
4:02:35Well, if that's Todd, I don't know. Yep. Todd's coming back on Thursday.
4:02:38Love that for us. So incredible. Okay.
4:02:41Maybe one or two more, and then we can Yeah. Yeah. Let's so a lot of people are asking about o t o one for the marketing secrets offer where you build out the AI system for us.
4:02:51Can you go into
4:02:53There's a secret. I didn't talk about this, but I mean, we kinda mentioned day number one, I told you guys that there that we're that there's a 35,000 offer where you come to the office, and for two days, we'll build this whole thing with you.
4:03:03Specifically, those who wanna build software like Marketing Secrets where it's like you have one app and there's like Like Marketing Secrets AI, the platform. Yeah, like our platform.
4:03:11You know, our platform is really cool. Guess it's really cool software platform, but then we can start building tons of little mini apps on it. And tomorrow, I'm gonna show you guys the strategy behind that, which is really cool.
4:03:19Uh, anyway, that's a bigger platform, and so there's a lot more work that's set up. So we're gonna be doing a two day event where you fly out here to Boise, and day number one, we integrate that software, we connect it to you, and get a spot where you can just like talk, and just create little apps to go in there that you can then sell to your audience.
4:03:33Um, and then day number two, we're gonna be focusing on creating the video sales letter funnels that sell this. So it's gonna be two day event, implementation is gonna be really, really cool. But again, it's not for everybody.
4:03:41Um, we did make a special offer, when you do sign up for the two nine nine seven, um, the the plan is when we go public with this, probably when the challenge is done, it'll be $35,000 for a ticket into the room.
4:03:52Like I mentioned on day number one, but we did do a crazy upsell. So we did, uh, you can come, uh, for $15,000, so it's more than half off.
4:03:59And the the $3,000 you bought gets applied to, so it's closer to 12,000. So, uh, I know a lot of guys did upgrade to that. So again, not a public thing.
4:04:05You can't buy it anywhere, but if you are interested, uh, after you if you're interested in coming to Boise and having us implement this with you, uh, if you just go sign up at aisecretschallenge.com/join. You pay the $2.09 $9.07, and then that'll be applied towards the the seats come to the two day. Are there a limited amount of seats?
4:04:21Like, do people need to Yeah. There's only 40 of those. Okay.
4:04:23There's a probably I don't know how many got I saw a bunch of them that you they got taken. So, There's 40 rooms, 40 seats in the room. I don't if I ever knew it again.
4:04:30It's kind of a test that things it'd be kind of fun, but that's the goal is to, again, very much like a world like our dev team will be here building it, getting you all connected, you leave with like, it's all done. Just gotta click to the function button to talk and software magically appears.
4:04:43So I love it. Really cool. Okay.
4:04:45Next question. Uh, does this apply this is from Darlene.
4:04:48Does this apply to people who have digital and physical products? Would you suggest that they use this app? How?
4:04:58Oh, like Marketing thing. Yeah.
4:05:00Yeah. So I'm not sure exactly what business you're in, but like a lot of our clients are digital digital and physical. Right?
4:05:06Like, Caitlin Pole with Ladyboss, they had courses, and they had apps, and they had events, and they had supplements, and they had swag like physical products. Right?
4:05:15And the blending of more things you can do together the better. Right? But they they're leveraging their frameworks for how to lose weight to have the information, and the software, and their their swag.
4:05:24Or you guys like Trey Llewellyn, like Trey is, uh, allecom, like he just wants to sell, uh, gadgets and widgets that he finds, and that's like his whole business. He doesn't have any info products or courses. Right?
4:05:34But he could use this just like you can use this because all the marketing tools we need to drive traffic and get people in. Right? The dream 100 strategy using the software to get influencers promote your products.
4:05:43We've got a friend, uh, Allison Prince who, uh, you know, has been through these rooms multiple times. She, um, she does insane volume, and she hates I shouldn't say this.
4:05:54She does not like Mark Zuckerberg and refuses to buy Facebook ads, and all of her business for her craft business. And she's like like multiple 9 figures all comes from influencer traffic. So yes, these these elements still work where you're selling physical product, digital products.
4:06:09Uh, if you are trying to list a house and get it shown, if you're trying to, um, if you're a chiropractor, you want people to come to your clinic, if you're a dentist, you clean white teeth, like like any business that needs marketing, the suite of tools inside of here will help you with that marketing. And on top of that, it's gonna help you build software and the other things that you could do, but you don't have to it.
4:06:28Like the the bare bones of it, if you have something you wanna sell, marketingsecrets.ai will help you to sell more of it more of it through through the words, the traffic, all those kind of things, and then a bunch of other cool things because I like to over deliver.
4:06:40I love that. This was a really specific question, but is there a limit to the number of softwares that they can create?
4:06:46And then the second part of it was, can they attend the facilitated coaching more than once? Is that like a one and done thing, or can they go back and forth?
4:06:53Good question. Okay.
4:06:55So for what was the first question? So the first sorry. Yeah.
4:06:57I'll answer one at a time. I'm so sorry. I'm not even remember what was saying.
4:07:00No. It's amazing. Okay.
4:07:00First, is there a limit to the number of softwares I can create? K. So I'm talking earlier about tokens and credits, that kind of stuff.
4:07:06Right? Software's all based on tokens and credits. Last night when I created the Napoleon Hill one, for me to to click the button and do the first thing, it cost me, I think it's a 25 credits.
4:07:15That's how much it cost to build the first version. And I was like, I would have changed, I would edit it, and probably who knows, when I'll send out maybe it cost me $203,100 credits to do it.
4:07:23Now, if in your if in your account you've got 300 credits that you can use, then it doesn't cost you anything. Right? But if you get overages, then there's like whatever the the overages fees are.
4:07:32And so that's kind of how that works, and so there's not limits as much as just like you can deliver if you want. Todd told you yesterday that right now, he's co he's actively coding 15 different software like companies.
4:07:43I saw it on his phone, uses telegrams, 15 different chats, one for each product he's doing. He's spending $10,000 a month in credits.
4:07:50Okay? So like that's like, they can build 15 full blown software companies at the same time.
4:07:56Okay? Most of us aren't gonna get there, but even if we did, it seems insane. Right?
4:07:59But but if you look at ClickFunnels, like we had at our peak like a 100 plus full time developers. You know, I don't know how it's 6 or $7,000,000 a year in development costs. Right?
4:08:10Versus $10,000 a month to handle 15 different companies. Anyway, so it's it may seem expensive till you realize it's really less expensive than humans.
4:08:18Yeah. I love this. Okay.
4:08:19A question literally is just flying past. Do I need to know which AI model to use for the best results? Does chief of staff do that?
4:08:26Do I need to do I need to know what to do? I don't know how AI model works. I just click the button and talk, and it it takes the thing that's supposed to be the best.
4:08:32So sometimes they have options where, like, which one do wanna use? The good, the better, the best? And so, like, sometimes, like, if it's something hard, use the hardest one for us, like, I'm doing something simple.
4:08:40Let's just use the cheap the easiest one Mhmm. Which costs less credits typically. But for the most part, I don't even I'm not even aware of it, just it defaults to the right one.
4:08:48Okay. Awesome.
4:08:49Okay. Next, can I attend this is the second part of the question I asked? Can I attend the facilitated coaching more than once?
4:08:56Oh, cool. Um, it depends. Like, right now, our plan is to do, um,
4:09:00six six of these oh, sorry. Five of these, like, one one for the next, you know, couple months. Um, we may eventually do this challenge again, and if we run them again, like, you'll have access.
4:09:08So as long as you're an active member, you'll have access to those, uh, those sprints that are coming up. Mhmm. Um, my guess, knowing me, I'm probably gonna wanna do this again and get more people because I'm so And so I would say, yeah, as long as we are doing them, you'll have access to to attend them as as often as you want.
4:09:21In fact, I wanna do number two again, things are changing, I wanna come back to the other one. Oh, cool. Um, they'll be there.
4:09:24So if they don't master AI like the first time, they can go back over and over. Yeah. Master it the first time.
4:09:28You'll have access to all of the, um, the training pieces again,
4:09:32like the self guided version will always be there as well. I love that. Okay.
4:09:36A version of this question keeps coming back of like, who has access to the information that they're uploading
4:09:42to the AI? Like, they upload their stories like the other marketing secrets members have access to their stories? The answer is no, but I definitely wanna default to Todd because Todd understands all that stuff way debt better level than me.
4:09:54But, yeah, it's everything's confined to your accounts. We're not using buying selling data, all kind of stuff. I know that with each individual, you know, like, perplexity versus cloud, like, there's they have different terms too that we have to agree to.
4:10:06So those are things that fuzzy outside of my level understanding. What's on Thursday? Let's ask Todd.
4:10:11Let's put him on a hot seat, ask him how all that works. I'm not really sure. So
4:10:15Something that would be really helpful for people collecting questions is if you guys put the questions in the chat, we really do. We come through every single one of them.
4:10:23If you have more technical questions like this, we wanna see them. We wanna see them. And if there's things for Todd to answer, we'll actually gather them, and we'll block Todd in a room.
4:10:33Yeah. And be like, okay, Todd. Here are the questions, uh, that you have to hit.
4:10:36So if you have questions, please keep dropping them in the chat. This isn't the only time we're gonna answer questions. Um, so just know if we haven't addressed it, make sure it's in the chat.
4:10:44We will absolutely get to it. It will absolutely get to it. Okay.
4:10:50Yeah. I think this is amazing. Okay.
4:10:53Here's what I would love. I would love one more time. I'm going to kinda pepper you because I know you are I can keep going if you want.
4:11:00We both slept, like, three hours last night. She's, like, top of the world. Like, you're in the world now.
4:11:03So fun.
4:11:05Um, okay. I'm gonna go through each item, and I want you to just explain really briefly kind of what it is.
4:11:11I want yeah. And you can walk it through just with your slides too. If we can get the slide, uh, up of everything that's in the offer, if you can just go through one more time, I know just because it's been a minute since you talked through it, uh, each of these things and kinda the basic gist and what they get.
4:11:24K.
4:11:26There we okay. There it Alright. I'll start from left.
4:11:27So number one is all the AI one person marketing apps. Again, are all the apps that we are currently building to do the marketing for our companies. Um, there's about half a dozen in there right now, and, uh, there's about half a dozen that are underway.
4:11:41They're being built right out, and so this is, uh, you everything's in right now, and then as new ones come in, you continue to get those,
4:11:47and they'll keep showing up. Can you teach us what a sprint is? Monthly sprint?
4:11:51Yeah. Is that on the oh, yeah. Monthly sprint.
4:11:52So basically what happens is every time we release new software product, um, I don't wanna be like, here's software, and you're like, how do I use this? Like, don't know. Go figure it out.
4:11:59Right? And so each time we release a new app inside of the the platform, there's a sprint that'll go with this. So sprint is basically like, it's like a a quick start.
4:12:08Like, how do we get you implemented quickly? So there's like, some of guys watch the attractive character sprint right now. So usually it's it's three or four videos of me, probably Ben on my team, a couple of us going through like, here's the first step, here's like, here's how it works.
4:12:19And then using these sprints, we'll throw in a whole bunch of other training videos if you wanna go deep. Like, here's Fun Hacking Live, so and so taught this principle, this is why we built this, and here's so and so, and I taught this over here at this event, and so we pull all the other context. So if you wanna go really deep and geek out on it, you can, or you can like just watch the fifteen minutes of videos, alright, I how to use this, and you can go run.
4:12:34Cool. And so, in the future when new apps roll out, typically what happens like the app and the sprint will come together, and a lot of times the app will be closed until you watch the sprint. So I wanna make sure you know how to use it.
4:12:42You watch three or four videos, click a button, unlocks, and you can dive in and start doing it. So that's what those are. We say monthly sprints throughout, anytime we launch a new app, there'll be a new sprint.
4:12:50So my guess is for the first, as long as I'm excited doing this, six months, it might be like every week or whatever, and then eventually might be once a month, but that's what those those are, is just new apps and new sprints. That way you're not getting overwhelmed either, like, I need this one? You watch like, I don't need this yet.
4:13:03I'm not in a spot in my business where I need to do an affiliate program, but man, I do need a video sales that are, you know, and you kind of figure out where to to focus your energy. Because yeah, if you log in, there's lots of you're like, I don't even know what to do. In fact, you know what we could do, this would be really cool.
4:13:16Maybe I'll work on this with my chief of staff, is start building out different profiles. Like if you're a beginner, here's the order of the sprints you should go in, and and the the tools. If you're more advanced, if you've already got a product.
4:13:27Here's how we do that for you guys? That's really cool. And that way you got kind of like a very specific path on whichever one you are.
4:13:33Because again, log in, there's gonna be a lot of stuff and it's like, I don't wanna get overwhelmed. So we'll kinda do something like that. Okay.
4:13:38That's awesome. Note to Tayli, make sure I don't forget to do that. And you can put it in your product launch AI strategy session.
4:13:45Good. We'll do that. So back here, number one is the one person marketing apps was amazing.
4:13:49Tomorrow, we're spending all days going deep into marketing apps. I'm gonna talk to you guys about how they work, but I'm gonna teach you guys the strategy so when you're building your apps, you know the magic marketing secret that makes this whole thing possible, and it's gonna blow your mind. Okay.
4:14:02Now on top AI powered product launch, those are the six live five five live facilitated coaching sessions. We'll be happy to help install integrate all these different things. We have the five s's, do you remember they are?
4:14:12Yep.
4:14:13Strategy, story, secrets,
4:14:17software, sellers. Yes. All s's.
4:14:20Then we got over skill beta access. Again, when we trade you on three different development platforms, Claude code, Lovable.
4:14:28I should say something completely different. And then over skills, Todd's version, he's built some bait axe right now. You guys get access to that as well, and then you can pick whichever one you wanna use the software on.
4:14:37But you'll get that. You've never left behind sessions every single month. Mean, Todd or I walk you through what's happening, front lines of this of this game, what to do, what to know, what to be aware of, things to be aware of.
4:14:46Um, then we got decade in a day. This is my own personal coaching bot trained at all my coaching sessions, and so this is like having me in your back pocket, and then we get question or or stuck or whatever. You could ask a question.
4:14:57It's gonna do a really good job pulling out my best frameworks and giving to you on a silver platter. That is trained on things that are not available to the public. You have to pay $50,000 to get access to that information.
4:15:05Top secret. Then you also go also to access the Russell Brunson course library. This is almost every course I've ever created in my career here.
4:15:12Now that you're gonna go watch all of them because you probably shouldn't, but what's cool is you can say, yo, chief of staff. I'm trying to figure out, uh, how to sell high ticket stuff. What do I do?
4:15:19It's like, here's Russell talked about high ticket things. Here's his here's his scripts. Here's his this.
4:15:23Here's his this. Like sweet. And you're like, hey chief of staff, I'm trying to figure out how to get traffic from Facebook.
4:15:28And it's like here's Edward talk about first talk about Facebook ads. And you can do like it's really cool. So the library is there, not so much for you to go and like go watch everything I've ever done, but more so you can ask your chief of staff questions, and it'll find it, pull it out, and hand you on a silver platter, you can just watch that one video, listen to that one training, and you know exactly how to do the thing you want to do.
4:15:45Or if you're a nerd like me, can go watch every single one of them too. You have my permission. Next, get the lost secrets books.
4:15:50If we scale scroll out, these are all the the lost chapters from my books. They were too big or too exciting. I could not put inside the the core books.
4:15:57Each of these is being turned into skills and software inside the app too. So these will also be really good training manuals when you're like, wanna do my daily sign filled emails. Read this thing, you will understand it at a deep level no one else does because everyone else got three pages to hear about daily sign filled emails.
4:16:09That's all I could fit in the book. This is the other 104 pages that you should, and there's swipe files, it's amazing.
4:16:17So also all these these books are for which are amazing, and then the last one, two CCX shadow seat. We did lock out coming to a live event, the shadow seat, but McCall twisted my arm, and what we are gonna do is when you guys sign up, we'll put you in numerical order, and when the events happen, first come, first serve come the first people sign up during the break.
4:16:37They'll open up to anybody else, and basically you'll get if there's an open seat, what's it called? First try refusal, can come and jump in, and if you're not able to, we'll stream one for you so you can get access to one just so you can see that community, uh, because that's really the next step for you guys.
4:16:49After you start having some success with these things, then we wanna plug you into that community. So we're gonna give you guys early access as a shadow seat to experience it, see the people, like, be in those conversations, and it's amazing.
4:17:00And that's kind of I think that's the core pieces. Right? Yes.
4:17:03Okay, friends. So
4:17:04let's go over really fast what's gonna happen for the rest of the week. Yes. And the first thing that I wanna say is you guys can see what my job is here.
4:17:11Hello? Uh, please, please put your questions in the chat. Yeah.
4:17:14If they haven't been answered yet, it just means that I haven't
4:17:17seen them because I've been up here trying to see things go go so fast. So the more specific the question, the better. Uh, it helps us it helps us see what we need to tell you.
4:17:27And back in day, we couldn't do it because there were so many questions. Now we we export these. We throw them into, uh, into the chief of staff, ask us some questions, research them all, finds them all, catalogs them all, and it's it's insane.
4:17:37It's awesome. Yeah. So let's go over what we're gonna talk about or what you're gonna cover for the next couple days?
4:17:42Yes. Okay. Let's go back up here.
4:17:44The next five days. Like you guys know, yesterday we talked about the 7 figure AI shortcut. If you like that, type in shortcut in the chat.
4:17:51I will see all my shortcutter people. That was a very valuable framework for you. Type in shortcut.
4:17:55Alright. That's number one. And then today, we talked about the billion dollar breakthrough.
4:17:58If that was valuable, type in breakthrough or type in billion or type in the No. I just can't do billion to break here.
4:18:04Okay? That was showing you guys the weaving of information plus software and AI's now giving you the ability to create those things together, so you can compete at the same game that Todd and I are playing, which is really really fun.
4:18:14Tomorrow, we're going to do the one person marketing machine. We're gonna call it one man marketing machine, it's better than later iteration, but I knew that someone would get offended.
4:18:21So it's the one person marketing machine, it's gonna be amazing. This is we're gonna be diving into these apps and show you how to use them, but also I'm gonna give you guys the strategy of what we're doing. Okay?
4:18:30There's something very specific I did in my marketing around click funnels that nobody really ever talks about. I'm like, do you not people not see this?
4:18:37And I did there. I've done it in Secret Success. I've done it in other in Dan Kennedy's business, and, uh, we're also doing it here.
4:18:43I'm gonna show you actual practical applications. We're gonna talk about VSLs. Everyone keeps saying, what's a VSL?
4:18:47What's a VSL? I'm gonna show you this magical thing called VSL. It's a video sales letter, and, um, it is one of the most powerful tools in your arsenal, and now that you have access to marketingsecrets.ai, uh, you can build an entire video sales letter that used to take me six weeks to build, or just a script, not even to record.
4:19:07Uh, you can get it done in in less than an hour. It's gonna blow your mind. So all that stuff's happening tomorrow.
4:19:11It's gonna be amazing. Day number four is gonna be one person software machine where, uh, Todd's gonna be back here.
4:19:17We're walk about through how to build, uh, we'll take your framers, build the software together. We'll show you into couple of places. We'll demo it and you'll be building software.
4:19:25Day number five is your AI side hustle. Friday's gonna be fun day where basically we'll show you how to take all these skills, uh, that you've been learning, and how to make some money on the side doing AI for the people. Um, this is especially good for all my funnel builders throughout there, and our certification come to this day because you're gonna learn how to take this and just get tons of money, and then be it from there, upsell people in the funnel building, other things like that.
4:19:44It's gonna be insane. Uh, this is a fast way to take what you learned this week and just make some money over the weekend, which would be awesome. Um, so that's kind of it.
4:19:50Final question is, do they have any homework? I know I gave homework to the VIPs this morning. Do you have any homework for them to work on before they see you tomorrow?
4:19:57Good question. I would say, let's do this. Let's do this.
4:19:59Uh, homework number one is, uh, making sure you get signed up. So a iseekerschallenge.com slash join me number one.
4:20:05Number two, uh, and this is so if you're if you didn't upgrade, your homework is to go and do the homework from yesterday. Like, keep going in there, adding more context, your attractive character, get those things there because tomorrow we're gonna be working with that. So make sure you're putting those things there.
4:20:17Go tell one or two stories to whatever it is. Uh, if you upgraded, there's a book I want you to read, think if I can find it. I found it.
4:20:28I found it. I'm so excited. Alright.
4:20:31This is this is, uh, the lost the attractive character lost secret. So, uh, when you log in, I hopefully it's in the members area. When you log in to Marcus Secrets AI, there's a link on-site says platinum, you click on that, it'll show you and it should be in there.
4:20:42If not, I'll make sure it's there in the next thirty minutes. Uh, but get this one about attractive character because again, attractive character is what we're trying to create, we're trying to do. And this goes through, um, all the different elements of attractive character that are important to understand.
4:20:53Right? Like attractive characters, how you communicate with the audience. So you have to go deep into like your backstory and your, like your before and afters and like all like this will help you understand it.
4:21:01Okay? Again, I talk about attractive character in all my books, but they're all shallow. I can't go very deep.
4:21:05This is a 125 page book. It's it's a fast read. They're not like they're not big words.
4:21:09It'll be it'll be easy. But I think reading through this will help you get a better grasp of the attractive character, because it's the key that goes from taking AI that sounds robotic and metallic to making it sound like you, and the more you understand and really internalize attractive character, the better you'll be inside the attractive character stuff.
4:21:23So
4:21:24that's the game plan. Yay. Okay.
4:21:26Somebody said remind me about VIP homework. It all has to do with attractive character as well. We had a couple different exercises.
4:21:31Go back, watch VIP again. You can see the replay, there were four different strategies to increase your trust with your customers, increase your authority.
4:21:39I don't wanna recap them right now because it was a secret. It was VIP. But go watch VIP.
4:21:43The VIP was amazing. Yeah. Yeah.
4:21:45Thank you. It's so fun. Um, okay.
4:21:47That's your homework. If you guys have any other questions, we'll leave the room open. We're gonna go and die, but we're gonna leave the room open.
4:21:53Make sure to drop your questions. It can be questions about the strategies that Russell has taught about the program.
4:21:59Uh, like I said, we are trying to take the questions very, very seriously. We're combing through all of them. We wanna make sure that we get them all answered, um, at the end of all of these days.
4:22:07So drop the questions in the chat. Russell, anything else? There you go.
4:22:10Any parting words? I appreciate you guys. I cannot wait to be working with you guys closer and help you implement stuff.
4:22:15It's so much fun. I this is the most fun I've had in business probably in the last four or five years, because like I I can do things so much faster, and they see the impact faster, and it's just it's and I also feel like I'm a ninja, because I'm like, I can write my own copy again. I can build these things.
4:22:28I can build soft I got built software you guys last night, while Todd was on an airplane in San Francisco. I'm like Get wrecked, Todd. I'm Todd.
4:22:35Boom. Software. So it's just it's it's a fun time.
4:22:38It's a side time to be alive. So I I just like I know sometimes these may be overwhelming or consuming or confusing, like, I just grab the bull by the horns, stay on for the ride, and you keep with it, you'll start making more and more sense till eventually just clicks, and then you're like, I'm one of the few, the the the one percenters understand the stuff that can use it, and then you can use it for your own business, other people's businesses, like it it becomes really powerful.
4:22:59So thank you guys for hanging out. Thank you for calling for all the work. Thank you to my entire team who's been killing themselves to make this all happen.
4:23:04This is an army of people behind the scenes making this all happen for you guys. I think for all of them. They are amazing.
4:23:08Best team in the world. We're just getting started, guys. Getting started.
4:23:11We have three more days. We'll see you tomorrow. Sign up a schchannels.com/join, and we'll see you guys all tomorrow.
The Hook
The bait, then the rug-pull.
Russell Brunson opens the way he always does: a promise of a secret he claims he has never taught, dressed as a crude joke about why most people fail with AI. The 'billion dollar breakthrough' turns out to be a single idea he stumbled onto a decade before AI existed, now repackaged for the vibe-coding era and wired to a $2,997 offer.
Named ideas worth stealing.
00:00list
The 7-Figure AI Shortcut
- Swipe file (feed AI proven assets, not the open internet)
- Attractive character (capture your real voice from transcripts)
- Creative director (extract your stories and frameworks into the output)
The Day 1 recap framework for getting quality AI output. Without proven inputs, a captured voice, and a story-extraction step, AI produces generic 'poop brownies'.
Steal forAny AI content or copy workflow where the output currently sounds generic or off-brand
1:00:00model
The Billion Dollar Breakthrough (Software Influencer Secrets)
- Find your secrets: map a proven result into a step-by-step framework
- Turn your secrets into software so the information becomes sticky
- Get better-than-free traffic via revenue-share affiliate partners
The core three-step model of the session: fuse information and software, then drive it with affiliate traffic to build recurring revenue.
Steal forA coach or info-product seller wanting to convert one-off sales into a subscription business
1:10:00concept
Same content, different package
- Book
- Course
- Software
- Membership
- Seminar
- Mastermind
One framework can be sold in many formats at wildly different price points ($10 book to $25k mastermind). The Think and Grow Rich book vs. CD example: 10x price for identical content.
Steal forRepackaging one body of expertise into an ascending product ladder
56:40concept
Compounding continuity (the MRR math)
Reframe every expense as a member count. A $100/month app needs 5 members for a $500 loan payment, 50 for a $5k mortgage, 233 for a $2.3M house. Recurring revenue compounds instead of resetting monthly.
Steal forSetting subscription pricing and motivating a shift from launch-to-launch to recurring income
1:40:00concept
The Dream 100
Build a list of ~100 influencers who already own your dream customers across podcasts, Instagram, Facebook, and YouTube, then court them to promote you. From Traffic Secrets; used to launch the DotCom Secrets book via John Lee Dumas and others.
Steal forCustomer acquisition without paid ads by borrowing other people's audiences
How they asked for the click.
VERBAL ASK
2:45:00product
“Upgrade your MarketingSecrets.ai account at aisecretschallenge.com/join for one payment of $2,997 and get the entire AI Secrets Bundle, plus a disappearing 2CCX shadow-seat bonus if you buy during the break.”
Textbook stacked-offer close: build value item by item to a $42k anchor, drop the price theatrically from $15k, add a time-limited bonus with a live countdown timer, then play an emotional identity film during the buy window.
Visual structure at a glance.
