09:32Nick Ponte · Talking Head
Higgsfield Supercomputer — Real Test, Real Results
An AI avatar tests an AI agent for a week, catches the update that made it 8x cheaper, and tells you what the promo reel skipped.
June 11thThe argument in one line.
A smaller client base at higher price points — managed through productized services, a layered delegation framework, and AI-augmented delivery — produces more revenue and more founder freedom than the conventional grow-by-volume agency playbook.
Read if. Skip if.
READ IF YOU ARE…
- You are freelancing or running a small agency and are the main bottleneck in every delivery and client relationship.
- You want to start an AI marketing or digital services agency and need a practical model — org chart, service menu, pricing, and client acquisition — before you land your first client.
- You have tried hiring before and it failed because you did not have a system for gradually transferring responsibility and building trust.
- You are interested in GoHighLevel as the operational hub for a productized local marketing business.
SKIP IF…
- You are building a SaaS or productized software business — the model here is service delivery, not software.
- You already have a team of 10 or more and an established delegation process; the foundational frameworks will be too basic.
- You are targeting enterprise clients — this is specifically about local small businesses in a defined geographic market.
The full version, fast.
Most agency owners build themselves a job, not a business: more clients means more headcount, more churn, and more decisions that only the founder can make. The video argues for the opposite approach — sell high-ticket monthly retainers ($750-$13,000) to fewer than 50 local small businesses, productize delivery through GoHighLevel, and use a seven-level trust-building framework to gradually hand off operations to a small team augmented by AI. The result is an org where the founder sets vision and removes obstacles, while an operations manager and a handful of contractors handle everything else. The practical entry point: an AI Trust Audit that opens conversations with business owners about their AI search visibility.
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00:00 – 03:03
01 · Proof of concept
QuickBooks and ClickUp screen shares establish the $140k/month revenue and ~47-client roster as real, not hypothetical.
03:04 – 04:25
02 · Agenda and CTA
Four-part roadmap previewed: fewer clients, delegation, systems, getting your first client. Free masterclass offer introduced.
04:26 – 09:20
03 · Fewer Clients, Higher Value
Side-by-side agency comparison. High-ticket clients are less demanding, easier to retain, and require smaller teams to service.
09:21 – 13:44
04 · Roles I Delegate
Org chart: one operations manager, plus account management, paid ads, SEO, sales, and project management departments. AI replaces most headcount.
13:45 – 22:48
05 · Levels of Responsibility
Seven-level trust delegation framework. Origin story: Nick started as an automotive technician, bootstrapped with no capital or marketing background.
22:49 – 27:44
06 · General Contractor Method
Self-funding model: collect from the client, then hire the specialist. Upwork as the talent marketplace. The 'middleman' framing and why clients do not care.
27:45 – 32:27
07 · Leaner Team via AI
How Claude, ChatGPT, and GoHighLevel compress a multi-person department into one specialist. Before-and-after org chart comparison.
32:28 – 39:10
08 · Productized Services Demo
Live GoHighLevel walkthrough: $750/month GBP Optimization package breakdown — automated social posts, review responses, AI images, Web 20 Ranker backlinks.
39:11 – 42:37
09 · Internal Training System
GoHighLevel membership area hosting role-specific video courses. New hires self-train without founder involvement.
42:38 – 45:57
10 · AI Trust Audit
GoHighLevel prospecting tool generates a scored business visibility report. Used as a cold door-opener. AI guilt as the psychological trigger.
45:58 – 49:29
11 · Wrap-up and Upwork pro tip
Pre-qualify freelancers before getting clients. Authority hacking: sell on the specialist's credentials, not your own.
Lines worth screenshotting.
- Agency B with 40 clients at $2,500/month makes the same revenue as Agency A with 200 clients at $500/month — and requires a fraction of the team.
- Higher-paying clients are actually less demanding: people spending $5,000-$10,000/month have disposable income and trust you to do your job.
- You do not need to know how to run Google Ads to sell Google Ads — find a specialist on Upwork, keep the margin, own the client relationship.
- The self-funding model: find the client, collect the money, then hire the talent — you never come out of pocket for delivery.
- Building trust incrementally from 'do exactly what I say' to 'take care of it and tell me when you're done' is how you turn average hires into rock stars.
- One SEO specialist plus AI tools (Claude, ChatGPT) can do what used to require five people — AI compresses the team, not just the work.
- GoHighLevel's prospecting tool generates a scored business visibility report in seconds — use it as a free door-opener, not a paid deliverable.
- Asking a business owner 'does ChatGPT recommend your business for [service] in [city]?' triggers AI guilt — the gap between what they have and what they should have — and that opens the conversation.
- Productized services scale because your team only needs to know how to deliver the same five things, not custom anything for everyone.
- Hosting your SOPs as video courses inside GoHighLevel means new hires self-train — the founder is not involved in onboarding at all.
- Pre-qualifying freelancers on Upwork before you have clients gives you the confidence to sell services you cannot yet deliver yourself.
- The general contractor does not do the plumbing — they know the plumber. Clients care about results, not whether you personally ran the campaign.
- Working on the business instead of in it requires one direct report who owns all day-to-day operations — everything else flows through them.
- AI search visibility (GEO/AEO) is currently undersold: business owners who already pay for Google Ads and SEO will add a $500/month GEO package because they fear being invisible to ChatGPT and Gemini.
How to build an agency that does not need you.
WHAT TO LEARN
The counterintuitive move is to cap your client count at 40-50, charge more per client, and delegate delivery through a trust-building system — not hire a bigger team.
01Fewer Clients, Higher Value
- Agency revenue is not determined by client count — 40 clients at $2,500 equals 200 clients at $500, with a fraction of the operational complexity.
- Higher-spending clients are statistically easier to retain: they have more disposable income, give more trust to vendors, and create fewer support escalations.
02Roles I Delegate
- A single operations manager who owns all day-to-day decisions is the structural move that removes the founder from daily workflow — not a larger team.
- AI tools have compressed what used to be multi-person departments into single-specialist roles, making a lean org chart sustainable at $140k/month.
03Levels of Responsibility
- Delegation is a gradual trust-building process — giving someone too much autonomy too fast is how delegation fails, not a sign that delegation itself does not work.
- You can build rock stars from people who are not yet rock stars: start them at full instructions and give them more latitude as they earn it over time.
04General Contractor Method
- The self-funding agency model requires no starting capital: find the client, collect the invoice, then pay a specialist a fraction of it to do the work.
- Clients hire you for the outcome and the relationship, not because you personally ran every campaign — subcontracting is standard practice, not a deception.
05Productized Services
- Productizing a service means defining exactly what you deliver every month at a fixed price — no custom scoping, no one-off projects, no negotiated deliverables.
- Software platforms like GoHighLevel make productization concrete: the same checklist, the same automations, the same reporting template runs for every client.
06Internal Training System
- Documenting your processes as video courses inside your own software means new hires self-onboard — the founder's time is not required to train a replacement.
- Role-specific training (account management, SEO, project management) means each hire only needs to learn the narrow slice of the business relevant to their function.
07AI Trust Audit
- An automated business visibility report (generated in seconds via GoHighLevel) gives you a concrete, credible reason to reach out to any local business owner.
- Framing AI visibility as a problem the business does not know it has — 'Is ChatGPT recommending your business?' — works because it triggers genuine concern, not a pitch response.
Terms worth knowing.
- GoHighLevel (GHL)
- An all-in-one CRM and marketing platform built for agencies. Used here to manage Google Business Profiles, schedule social posts, respond to reviews, build websites, run AI chat agents, and host internal training courses — all from one dashboard with a separate sub-account per client.
- Productized service
- A service packaged into a fixed deliverable at a fixed price, like a product — no custom scoping per client. Allows one repeatable process to serve many clients without proportional headcount growth.
- GEO / AEO
- Generative Engine Optimization and Answer Engine Optimization — the practice of improving a business's visibility in AI-generated search responses from tools like ChatGPT, Gemini, and Perplexity, as distinct from traditional Google ranking.
- General Contractor Method
- A business model where you sell a service, subcontract the delivery to a specialist (found on Upwork), and keep the margin — similar to how a general contractor manages specialists without personally doing the plumbing or electrical work.
- Levels of Responsibility
- A seven-level trust framework for delegation: starting from 'do exactly what I say' at the bottom and ending at 'take care of it and tell me when it's done' at the top. Team members advance levels as they demonstrate reliability over time.
- AI Trust Audit
- A free business visibility report generated through GoHighLevel's prospecting tool that scores a local business on Google Business Profile completeness, online reputation, website performance, and AI search presence. Used as a cold outreach door-opener.
- Web 20 Ranker
- A white-label SEO vendor that sells backlinks and guest posts. Used here as the subcontracted fulfillment partner for the link-building component of a $750/month Google Business Profile Optimization package.
- AI guilt
- The presenter's term for the anxiety business owners feel about being behind on AI adoption — knowing they should be using tools like ChatGPT but having no idea where to start. Described as the emotional hook that makes the AI Trust Audit a compelling cold opener.
Things they pointed at.
Lines you could clip.
00:52
“More clients to me usually means more problems, more meetings, more payroll, more people wanting to hear from you, and more ways for your business to break.”
10:42
“Same revenue. Which agency would you rather have? Would you rather manage 200 clients or 40 clients for the same amount of cash flow?”
25:55
“You don't need to know how to run Google Ads to sell a Google Ad campaign. You find the client, collect the money, go find your help.”
32:09
“I like to consider myself an AI marketing general contractor. Because the high quality product comes from beyond just me — it comes from the team.”
43:59
“AI guilt is that quiet panic that they're already behind on the AI industry, that they know they should be using tools like ChatGPT and Gemini to grow their business, but they don't have any idea on how to start.”
Word for word.
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00:00So I built an agency that does around a $140,000 per month, and it runs with less than 50 clients. This is an AI marketing agency.
00:10If you've never sold an AI marketing service before in your life, you're wanna watch this entire video because I'm gonna break down so much. The part that sounds fake about what I'm doing here is that with a $140,000 a month, I actually do all of that without this business really needing me to be involved in the day to day at all in order to keep it moving forward.
00:32And that's pretty controversial because the agency world has sold people a broken dream. And what do I mean by that? Well, they tell you to get more more clients, build a bigger team, hire more account managers, get more, you know, funnels out there to book more calls, and eventually, you'll have more freedom.
00:51That's completely backwards, at least in my experience. More clients to me usually means more problems, and it also means more meetings, more payroll, more people wanting to hear from you, and more ways for your business to break.
01:05And so in this video, I'm gonna share with you why fewer clients is the best way to go, how you can actually get this done on your own so that you are not the main bottleneck that stops your business from growing, or if you're not available, you stop generating cash flow.
01:22So this is not theory, by the way. As I mentioned, if I go to my QuickBooks account here and I just hit refresh, you can see last month I generated and I'm gonna hit refresh on this one too.
01:33I generated a $140,000 in revenue, and this is just from working with clients. This is just from working with small You can see that my company is called Mina Marketing.
01:42I actually have my income right here filtered by Mina Services. So, just specifically working with small businesses in my area, those are the types of clients that I get.
01:51Those are the types of clients I'm gonna teach you to get in this video. And the transactions that we sell, you can see here, this one was hit refresh.
02:02These are the types of transactions that we bring in. So this is an invoice, so that's due in three days. But this one was processed today, 7,500.
02:10This one processed today, 2,000. We're at the early part of the month, so we have a lot of payments coming in. These are monthly subscription payments.
02:16So this is what I teach people in my community to do. This is what I recommend you do. And you can see these aren't like $99 a month transactions.
02:24Right? These aren't $300 a month transactions. I like to sell expensive stuff.
02:29Now, there's a process to sell expensive stuff. If you're brand new, it's gonna be difficult to sell something for $13,000 a month.
02:35But, if you check out my video from last week Friday, I show you how to start off with getting your foot in the door, selling or giving something away of value, and then slowly upselling somebody into $13,000 a month type recurring services.
02:47So, we're gonna talk a little more about that too. The reason I'm showing you these numbers is not to say that you're gonna be able to replicate everything that I'm doing.
02:55I just wanna qualify myself as somebody who's actually doing this. Right? I actually have this business, 140 k a month from working with businesses.
03:01These are the types of transactions that I sell, and I always wanna specify that, you know, I'm somebody that's living and breathing and doing this business model. That's why the information I share, it resonates a lot differently than most other people out there.
03:14And so, before we get into this timeline of what we're gonna cover, how to get more value, more cash flow with less clients, how I do this with people and systems and software, and how to actually get your first or your next customer.
03:28If you like this topic of building an online business and getting AI subscription based customers from small businesses in your area, I'd like to do something special for you and offer you my AI cash flow master class. Right now, I'm offering it on a discount. My my fast track training is not offered on a discount right now.
03:46My cash flow master class is the product I am offering right now for free. So, that training is a step by step training where I show you how to get three different methods to get your first or your next customer, and I also give you thirty days free to the best AI software tool that I use to get clients and run my business.
04:03And so, if you like that training, just be sure to like this video, subscribe to my channel if you haven't already, consider sharing a video this video with a friend who should get going with this business model, and then just comment below. I will send you the link to the cash flow master class, and I will also be including this prompt document that I am going to be using as a resource while I go through this video.
04:24So, with that, let's jump right into it. We're gonna talk about why fewer clients is higher value.
04:30And I mean this wholeheartedly because I've gone through the gamut.
04:35Right? I have another business where I have thousands of customers. Completely different business model.
04:40I have another business, Mina Marketing, where we have around 50 customers. You can see here, this is our client ledger in the background.
04:46We use ClickUp to manage our project manager software. I filtered out the client name here for the sake of privacy. But you can see right now, this is our client ledger.
04:55We have 47 clients right now. And you can see the different types of retainers that we have.
05:01This one here is, you know, 1,000, 1,000, 5,000, 1,000, 1,000. And we sell them multiple things. Right?
05:07Google Ads, SEO. I'm actually gonna be showing you my pricing document here, is which the services that we sell. I'm gonna break down some of this for you in this video.
05:14That's not the point. The point is to show you that you can build a 6 figure or a 7 figure business without having to have thousands of clients. Bigger is not always better.
05:25I have both, so I can speak on both. And what I recommend for most people who are just getting started, most people who are not aggressive, aggressively trying to build the craziest business possible is to start out with a smaller business, learn a bunch of skills, stop making things over complicated.
05:45The truth is the longer you can keep customers if you're selling monthly subscriptions, the bigger your business is gonna get. Because I recommend you sell stuff on monthly subscription. So whatever we sell is generally, as I've shown you here, you know, $7,000 a month, $2,000 a month, $2,000 a month.
06:02If you have thousands of clients, it's very difficult to make sure every single one of those clients is happy all of the time.
06:10In order to do that, it means that you have to have a big team. You have to have a lot of people that are responsible for the happiness of those individual clients. Right?
06:17So instead of having one person managing 50 clients or one person managing 500 clients or, you know, or 20 people managing 500 clients, however you split it up, I mean, me, I have one account manager using AI systems and software to manage all of these clients.
06:35So one account manager for 50 clients, it's a lot less headache. You know?
06:39We only have to deal with one account manager. We don't have 30 account managers. If you have thousands of clients, trust me.
06:44Or if you have hundreds of clients, you're gonna have to have multiple account managers. And also, that's just on the account management side. Side.
06:51Right? What about the product delivery side? The quality control sides.
06:54Those things are gonna be you're gonna need multiple specialists. You're gonna need multiple people running and setting up software for you. I like to consolidate and make it small, and I'll I'll show you how to do this.
07:03Yes. I'm gonna talk about how to get your first or your next client. So, stick with me here.
07:06So, step one is you wanna be set up for success. For me, if I wanna build a 6 figure business, if I had to start over right now from scratch, I would do this exactly as I have I'm gonna be laying out for you and I'll show you why.
07:18Fewer clients is fewer value. So, what I mean by that is if you're selling something for $300 a month or $500 a month look. At the end of the day, you can be successful with both of these.
07:28I'm just giving you my take on why I've done what I've done based off of trial and error. Both work. You just have to ask yourself what type of headache you want.
07:38So for me, the headache that I want is I wanna compete on price. If I sell something for $99 a month, there's thousand of other people out there that are selling stuff for $99 a month. But there are not nearly as many people that are selling a higher quality service for 5 or $10,000 a month.
07:55So, I focus on higher value clients and trust me when I say that the people that are spending tens of thousands of dollars, they are less of a headache than the people that are spending $97. Now, why are people that are spending $10,000 less of a headache than people are spending less money?
08:10The reason is because usually when people are on a very strict budget and they can only afford something that's $300 a month, they're trying to make every dollar go as far as humanly possible. Whereas people that can afford something that's 5,000, $10,000 a month, they usually have some disposable income. They are in a different position of being able to trust you to do what you are probably good at, which is whatever they hired you to do.
08:33So, you get a higher value client. You get a much better client. And you can build stronger relationships so that you do not have that churn and burn type of business where if you look at this, you know, 500 small clients, I don't know why, 500 small clients compared to 40 larger clients.
08:52Managing this amount of people compared to managing this amount of people is a lot easier. It's a lot easier to deliver higher quality results. It's a lot easier to consistently reach out to them, check-in on them, send in their reporting.
09:06You take it takes less people to deliver the work. It's a lot easier to make people happy. Manny says they have money to lose.
09:13That's exactly correct. So look at this. Same revenue.
09:15Right? This is a perspective slide for you. Agency one has 200 clients.
09:20They sell $500 a month services. They make a $100,000 a month in revenue.
09:25Agency b has 40 clients. They sell $2,500 a month services, but they make a $100,000 in revenue.
09:31Now, I ask all of you here on the on the livestream with me, which agency would you rather have? Would you rather manage 200 clients or 40 clients for the same amount of cash flow? Again, there is both models that work.
09:42I'm not saying they don't work. For me, this is the model that I choose because with 40 clients, my business is basically hands off for me.
09:52I'm gonna break down why and how I'm able to make this hands off. Everything from the client getting, the day to day operations, the fulfillment of the services that we sell, the customer management, the all that stuff, I'm I'm not involved in.
10:06The only thing that I really do is lead vision of the company. I do solve strategic problems.
10:13So if they're bigger I remove obstacles for my team along the way. This usually has to do with making a decision or providing a payment method or maybe setting up a new type of marketing or an ad management account or something like that.
10:27Only the stuff that I have the proprietary information too. But vision casting, solving larger obstacles, and overall vision or strategy of the the company and strategic partnerships, that's really what I focus on.
10:39So, I work on the business rather than in the business, and for me, agency b is really the model that I like to prioritize. So, what you say this agency b as well?
10:47Great. You're following along. So, here's how I do that.
10:51I delegate basically everything. So, you can see here, this is this is me. Right?
10:55My I'm the top of the food chain in my company, and these are the all all the people that kind of are under me or work for me. And what that means is if I'm not doing the sales, somebody else is doing the sales, or a system or an AI tool is doing the sales. If I'm not doing the day to day operations, then somebody else is.
11:11If I'm not the account manager, if I'm not the SEO specialist, if I'm not the paid ad specialist, that means somebody else or something else has to be doing that. And so I set myself up in this way.
11:23Now, I have one main direct report, which is my operations manager responsible for the day to day, and this person, his name is Tim in this particular company, he's responsible for this is let's just say that this is our account manager, so customer success and support. This is our paid advertising department.
11:41This is our search engine or AI search optimization department. This is our sales department, and this is our project management department.
11:51But with AI, project management is basically not really a thing anymore. You can have tools like ClickUp helping to run the project management and really cut down the number of staff that you need to have.
12:04So these are the roles that I delegate to. Now, this one individual report is the main point of contact for all these people, and there are contractors that work under those people. Somebody's asking if I have a school community.
12:16I have a Go Collab community. It's called my AI Inner Circle. You can go check it out here.
12:21I actually did wanna start out by giving a shout out to Clark who says he just shared yesterday that he just got his first full system build for a car boat detail company, so on and so forth. So, yeah, if you wanna check it out, there's a link in the description to join my AI Inner Circle.
12:33But that's that's not what this video is about, but I do include all of this information plus all of SOPs and training on how I actually set up and run my business in this model. So I digress. I'm pointing out that I have people helping me to do most everything in the business.
12:48Now, most people watching this usually think to themselves, well, that's great. You found awesome people.
12:54How do I do that? Or or this is what I thought in the beginning. Because I remember when I first heard about outsourcing or delegation, I just couldn't imagine, and let me know in the comments if this is you, you couldn't even imagine giving up control to have somebody else do the stuff that you do in your business.
13:11They're not gonna do as high a quality as you are accustomed to delivering to your clients. They're gonna drop the ball. They're not gonna respond how you respond.
13:19Or maybe you feel like it would take you forever to teach them all the stuff that you know and there's nobody around that could possibly retain this information or learn this information that you have. Completely false. The reason you feel that way is because you haven't found the right person and you don't really know the process of giving them specific information, the process of delegation.
13:40And so, one of the big gifts that I'm gonna give you in this video is called the levels of responsibility. So, how do I go from being a freelancer? Because let me backtrack here for a second.
13:49In the beginning, early days you guys, this setup did not exist. Right? How did I start my business?
13:56This is how I started my business with just me. Now, I am not some guy with an MBA. I'm not a guy with a marketing background.
14:02I used to be an automotive technician. I worked on cars for a living. I built this business through just sheer work ethic and brute force, not being like the most smart person out there with experience, but just by sitting in front of my computer watching YouTube videos, trying different things to get attention and traction.
14:20And so, my first client was a website client. My second client was a website client. My first five clients were all website clients.
14:26I didn't even know how to really build websites, but I built very basic ones with drag and drop editors like GoDaddy Builder, Squarespace, things like that. I then transitioned from building websites to selling those people additional things, social media posting.
14:41I didn't know what search engine optimization was at that point, but I heard about it and it I I heard that it was something that you could sell for monthly retainer, which I immediately became obsessed with. I can sell stuff that I can get paid on monthly subscription.
14:55How do I do that? And so, I became completely obsessed in doing that and learning how to sell those types of services. But I'm saying all this to share with you.
15:03In the beginning, it's gonna be just you. Okay? You're gonna do those things yourself and it's gonna be a lot easier if you watch my YouTube channel and you let me tell you the things that I'm doing right now, the services I sell, how I outsource, how I delegate, you know, how I price things, how I package things up.
15:18So, you haven't already, please like and subscribe. But, in the beginning, you're gonna do all those things yourself, but my goal for you is to as quickly as possible delegate those things to other people. And here's how I do it.
15:29Here's how I get over those mental blocks that you face in the beginning. Okay? It's called the levels of responsibility.
15:36It took me a long time to figure this out. So you don't start out. When you think about it, let me know in the chat you guys.
15:42What is the most difficult part about growing your business right now? Is it getting new clients? Is it is it doing the sales?
15:49Is it figuring out what to sell? Your offer structure. Is it delivering the work?
15:54Do you not know how to sell the thing that you think that you want to sell like Google Ads or search engine optimization or you don't know how to build websites? It doesn't matter what all those things are. The way that you overcome those things are either by there's only two ways.
16:08By either finding somebody who knows how to do that. So, you're not good at sales, well, you can either learn how to do sales, or you can find a killer salesperson to help. So, learn it or find somebody else who knows how to do it.
16:20And so, if you're not gonna do those things, if you're not gonna learn how to do it, you might as well find somebody else who is good at doing it and just as the probably the most profitable skill you will learn this entire year, learn how to hire and delegate. And so, you do not start out by saying, okay, I'm gonna hire a salesperson.
16:36You got salesperson, a you say, okay, go ahead, sell everything. You don't need me. Now that I brought you in, now that you're on my team, I'm never gonna talk to you again.
16:44That's not the way it works. The way it works is you gradually increase trust.
16:49You gradually increase their responsibility. So, one of the main things that I have been really good at, you guys, is hiring my core daily report people, like my operations people.
17:01Right? People that are responsible for the day to day of my company. So, I have one here in this company, I have another one in another company.
17:07I'm good at finding those people, but I'm good at, like, training those people. The people that I have hired to do those things for me, they didn't come to me with some crazy back. What I did did was exactly this.
17:18I took somebody who was good at one thing, good at building funnels, good at running ads, good at customer service, and I increased their responsibility as I built trust, as they built built trust with me.
17:31So, does that mean? On this spectrum, have is it a spectrum? In this chart, you have at the beginning, number one, where you have the least amount of trust.
17:39Let's say you meet somebody on day one, you say, okay, do as I say. Stick to my exact instructions. I've already researched everything.
17:46I've already figured it out. Here's what I want you to do. Here's the step by step information because I don't really trust you.
17:51I don't really know you. I can't just tell you to take care of it for me. Right?
17:54So, here's everything figured out for you. It's not really left up to any kind of imagination. And at the very top, you have people like I have on my team now where I can just say, hey, I need this done.
18:05Take care of this for me. And that is only that is only a thing that you can do when you really trust somebody. Right?
18:12When you have a lot of trust, you can say, hey, look, I wanna run a marketing campaign. You can decide on what we're gonna do with it, how you think we should do it. Don't even tell me about it.
18:21Just let me know when you get your first customer. That's the dream. Right?
18:24Having people that you completely trust that you can just say over and over again, take care of it for me. Now, I'm saying this to you because some of you might already have people on your team. Somebody some of you might not have people on your team.
18:37Whether you do or you do not, everybody should be going through this process in one way or another. And this really ties into the title of this video. You know, how do I make a 140,000 a month in this one business?
18:48Just this one business without being involved in it. This is exactly how. I have people that I trust at a high level that can take care of things for me, and I don't even need to be involved.
18:59But they did not start out here. And, certainly, if I found somebody at this level, I would never have been able to pay them what they are probably worth.
19:09I didn't have any starting capital. I don't have a lot of money. I didn't come from money.
19:14I came from a bootstrapped background. I had my back against the wall. I was in debt.
19:19I was essentially not hitting home runs when I started my business. And so, what that means is I had to figure out guerilla ways to be successful.
19:29And so, I needed rock stars, but I couldn't hire rock stars. I couldn't afford to hire rock stars.
19:34Let me know in the chat if you could feel that. Like, you know you could do well if you had some rock stars, but you can't afford them. Well, what you should do in that case is you should make them.
19:42You should make them, and this is how you make them. You start out by giving them little things and increase their responsibility as you continue to increase trust, or they continue to build trust.
19:52So, the beginning you say, do as I say. Stick to my exact instructions. I'm giving you all the research, everything that you need to do.
19:58Don't color outside of the box at all. If you build if you do well with that, then you can say this. Hey, go ahead look in this.
20:05Let me know what you think. Do some of the research. Give me that research and I'll tell you which one of these to decide on.
20:10A little bit more trust. Right? After that, when you get a little more trust, you can say, hey, give me your opinion.
20:15Go do the research and then let me know which one of these three things you like best. And for me, that starts to get easier. Right?
20:21I don't have to think about the research that they've done. I don't have to do the research myself. They can do the research.
20:26They can find the three things. They can give me the recommendation. I can say, you know what?
20:30That sounds good. Let's go with that. So, do you see how with the increase in trust comes an increase in responsibility?
20:38Now, for someone like me, I know this might seem very simple to most people, but for me and my background, it was not simple. I did not understand this concept.
20:48And so, I would watch YouTube videos of gurus and people telling you to sell, you know, $5,000 a month marketing services or, you know, sell high ticket coaching or sell all these things and also build a team, but I didn't know how to get there. And the reality is what people won't tell you is it's all a gradual process.
21:06Okay? Let me make another point to you. If you've never sold anything before online, it would be very difficult for you to find somebody to buy a $10,000 website for you from you.
21:17And that is because they don't trust you, you don't have the credibility, you don't have the authority. A much better way to go about getting to a $10,000 price point is find somebody that you can offer some value to, give it to them for free so you can start the relationship. Once you have that relationship, very similar.
21:35Right? Once we build trust, we can ask for more money. But if we don't build trust, we can't ask for more money.
21:42And if you build trust by giving something away from free, a very low price point, you can build the trust, well then, now you could say, hey, by the way, remember how I gave you that website for free while I was looking at your Google Business profile and it looks like it's not optimized. I can actually fix that for you too.
21:58And they're gonna be like, oh, wow, Nick, you know, you already helped us with our website. We didn't even know we had these issues. We trust you now.
22:05We're willing to allow you to look into that and we'd be willing to pay you a little bit. So that's how you gradually grow the things that you sell.
22:14But in the same way, you can gradually grow your team and responsibility with the things that you delegate to people. Does everybody see that? Let me know in chat if this is making sense for you.
22:23I see AI Replica. Have you ever had success making revenue from your own website? If so, have you considered turning it into a business?
22:28I don't even know if that is that a spam question? Like, this is my agency's marketing website. I've had millions of dollars of revenue come in through this marketing website.
22:37This is, you know, different like, probably the fifth version of it. Yeah. I mean, if you go to Google and you type in Maui marketing, you'll you'll find me.
22:44Right? So people find me through the different search engine optimization pathways that I've created and set up for my business.
22:51So let's jump back real quick. Because what we what we're talking about here, you guys, is setting yourself up for success. Right?
22:58I personally, if you wanna build a real sustainable business that doesn't need to run without you, you probably need as little headache as possible.
23:07You probably need as little brain damage as possible. And again, for me, that comes by having fewer clients. With 500 small clients comes 500 small headaches.
23:17With 40 larger clients, I can have 40 headaches, but you know what? It's easier to give somebody else those 40 headaches rather than take them on on myself. And if you have 500 clients, well then you're gonna have to have, you know, five or 10 people to take on those headaches, and then those five or 10 people become your headaches.
23:33And so, that's the problem. It's kind of a double edged sword with that. Right?
23:36So, you wanna set yourself for sec success. I know there are many ways to skin the cat. This is just what works for me.
23:42Again, I'm leading based off of what I'm actually doing. This isn't just some theory that I'm telling you to do or you're I know you are watching some random dude on YouTube, but this is I'm trying to point out that I'm actually somebody who's doing this. So you wanna set yourself up for success and you want to find people to help you.
23:58I also wanna make a recommendation for you of where you should go look for people to help you. I recommend going to platforms like Upwork. And if you've never hired anybody before in Upwork, one of the great things about this business model is you do not have to pay people out of pocket to start working with you.
24:14So let me let me give you this other thing here. Okay? This business model that I've bootstrapped is self funding.
24:20So, if you follow this protocol, you will really never have to come out of pocket for the delivery of your work. So, here's what you do.
24:26Number one, you find the client. Number one, your first step is to go find a customer. Your next step is to collect the money from them.
24:34You take that money and you go find your help. So, let's say you find somebody you don't even need help to build websites anymore. You can use AI to help you build websites.
24:42But let's say you find somebody who wants you to run some Google Ads for them. You don't know how to run Google Ads. How can you actually set up a Google Ad campaign?
24:49Right? Well, what you would do is you could say, hey, yeah. No problem.
24:53I can help you do that because you know how to find somebody who can run Google Ad campaigns. All you have to do is go here, go to Google, and then type in find work or sorry, hire talent, and then go to this section here, marketing, and then find Google Ads experts.
25:06And this platform will give you hundreds, thousands of people who are all solid oh, I won't say all, who have people who love running Google Ads.
25:17And so, again, you find the client, you collect let's say you sell a Google Ad campaign for a thousand dollars, but you have no idea how to run a Google Ad campaign. Well, you go to Upwork and you take that thousand dollars and you give 500 of it to David b to run the Google Ad campaign.
25:33You literally just made $500 to be the middleman.
25:37Did I put two? Number three, you are the middleman. All you have to do is be the go between between that client and the expert.
25:44So, do you see how that is a self funding business model? You didn't even need any starting capital to get started. You didn't even need to know how to run Google Ads to sell a Google Ad campaign.
25:55And this model you guys is what I call the general contractor method. You know, a general contractor, when you want to build your house, you're gonna hire a general contractor, but he's not gonna be the one who's gonna install the electrical. Landscaping.
26:08He's not gonna do the framing, the roofing, the drywall. He's gonna go find experts who are good at doing those things.
26:15And so, you know, I like to consider myself in today's day and age like an AI marketing general contractor. Because, look, at the end of the day, my company has over 50 clients and they're obviously getting a very high quality product or they wouldn't keep paying us.
26:30But the truth is the high quality product comes from beyond just me, it comes from the team. The team is what provides the high quality product because I can hire experts who are good at all these things.
26:44You know, another limiting belief that you might have is if somebody finds out that you have somebody else running the Google Ads after they hired you, they're gonna be upset. That is also a limiting belief because the reality is if you are a business owner and you're trying to get clients, learn Google Ads, learn SEO, learn how to build websites, you're probably only gonna be so good.
27:03Whereas this guy right here, all he does is run Google Ads. And because you found him, you found a specialist that can help you provide a much higher quality service than you can actually provide yourself. Same thing like the general contractor.
27:15Right? If you would hire a general contractor to do the plumbing in your house, it'd probably be shitty, you know. But if you hire a general contractor who knows a plumber, and he brings in a plumber who that's all they do all day is run plumbing, well then you're gonna have badass plumbing in your house.
27:29So it's the same model. Right? You're an AI marketing general contractor and, you know, I wouldn't let anybody tell you there's anything wrong with So, let me jump back here.
27:36Overall, in what you're doing everybody, you're building a business that doesn't need you. Right? You have a team, you use tools, you use software.
27:44With AI, this is becoming even more of a thing. It's becoming easier.
27:49So, remember this org chart that I shared with you? So, the truth is, this is kind of what my org chart used to look like. This is a portion of the amount of people that used to work for me in my agency.
27:59Today, this is more what it looks like. And, you know, you have me, you have my day to day direct report, and then you have the core the core people here. And beneath them, you have a lot more AI.
28:09You have a lot more Claude, ChatGPT, you know. My like, let's say this is the AI search or SEO department.
28:17Right? You have one specialist, one person who's really good at search engine optimization, and now they can use Claude.
28:24They can use Claude to write the articles. They can use ChatGPT to write the blog articles that go on a website.
28:30They can use GoHighLevel to build the website out and optimize it for AI search. They don't need five people doing all those things like they used to before.
28:40So, in addition to having a team that helps you with the day to day, because that is a big part of building a 140 k business that runs by itself. You have to have a team, but the team today is much smaller because you're using AI software.
28:56You're using AI software to deliver productized services that you do not have to create every single time you sell something.
29:03So, me take a drink of water real quick while I think about how I wanna unpack this productized service portion for you. Okay. So, if you have a team, so you set yourself up for success, you're selling you don't wanna have thousands of clients, you know what you're gonna sell, you know you're gonna slowly incrementally get your foot in the door with businesses, sell them something small, build value, build trust, and then start to sell them more expensive stuff.
29:24Or what are those things that you sell that are more expensive and how can you productize them so they're not custom? So, productize services means that you're not selling custom every single time.
29:35Right? Just like if you think about the automotive industry. Right?
29:38Volkswagen, Porsche, Ford, whatever. Pick any brand you want.
29:43Every year, they have just a few models that they create. Right?
29:49Like, let's just go with Toyota. Toyota has a Tacoma truck, a RAV four, a Highlander, a Corolla. They have these models.
29:58If every time somebody wanted to buy a vehicle from Toyota and they had to build Nick's custom car, it would take forever. But the way that they can create such a huge massive business is they have five cars and they build those five for the people that want a van, a truck, a little car.
30:16Right? So, they have a productized service.
30:19It's a templated service. It's a simplified service.
30:23They sell a product and you can turn services into products, especially using tools like Go HighLevel.
30:31So, if you've never heard of Go HighLevel before, this is the tool that I use. It's called Go HighLevel. I actually give you thirty days free to use Go HighLevel and I show you in my master class how to get your first client using HighLevel and how to use that client to fund your business.
30:46So, I'm gonna break down some of this stuff and go HighLevel. Okay? But if you want the thirty day free trial or if you already have HighLevel and you wanna get all the bonuses that I give to people who sign up through my link, you can upgrade through my link.
30:57It's in the description of this video as well. So here's one example. Okay?
31:00We sell multiple things in my business. This is actually my pricing document 2026, and we sell multiple things.
31:08I'm gonna skim through some of this for you. We sell we sell SEO. SEO.
31:11Right? We sell we sell Google Business profile optimization. We sell AI optimizations.
31:17We also sell Google Ads. We sell websites. Now, these services that you're selling, the majority of them can be productized right here in this tool, high level.
31:29So, let me give you an example. I sell Google Business Profile Optimization, also known as Search Engine Optimization, also known as AEO or GEO, whatever you wanna call it.
31:41And I I know what I'm talking about because I sell a lot of search engine optimization. It always starts with Google. Right?
31:46If you've never sold this before, just look at it this way. If you go to Google and you type in pool cleaner, you type in any business.
31:53Right? I just keep going to pool cleaner Houston just because it's a neat I don't need to think. But if you go to Google and you type in any business and location, the first thing that's gonna pop up is the Google Maps section and it's gonna have all these pins on the map.
32:07These are all businesses that have a Google Business profile. And if you're a pool cleaner in Houston and you don't have one of these pins on the map, then you're probably losing a lot of business.
32:18That's why it's a lot it's valuable for these businesses to have a Google business profile. And so one thing that you can sell is the service of making these profiles show up higher. And what do I mean by higher?
32:32When I click more places, you will see that Houston has hundreds of pool cleaning businesses.
32:38And the reality is if you're looking for a pool cleaner in Houston, you're probably gonna choose one of the top three, five. Right?
32:45So if you're all the way down here, if you're Lone Star Pool Services, you're probably not getting a lot of business out of Google. So, would Lone Star Pool Services be interested in showing up here?
32:55Yes. Of course. Because that would mean they would get more business.
32:58Well, they would probably pay you to help them show up there. Well, how do you help them show up there? This video is not about that, completely about that.
33:07I do have this AI search visibility document that I'm giving you in the prompt document right here. This is a step by step process of getting a Google business to show up higher in Google.
33:18But the the main core pieces that I wanna share with you are found right here in HighLevel. So, you go to HighLevel's reputation section, you go to the Google business profile section, you can see here that it gives you a score, 15 out of 16.
33:31Now, this is my business. It tells you all the things that you need to do to optimize a Google Business location. You add images, you add a description, you add a name, you add a phone number, you add a chat widget.
33:40So, if somebody doesn't have an optimized optimized profile, you can charge them monthly to optimize their profile because there are some things that you can do on a monthly basis to make a profile show up higher in Google search and get recommended by tools like ChatGPT and Gemini.
33:56Well, what are those things? Let me show you. We sell Google Business Profile Optimization for $750 per month.
34:02They get monthly reporting. They get a welcome call. They get a client success coordinator, which is an account manager.
34:07They get quarterly strategy calls with the account manager. If they want them, most people turn them down, And and this is what they get. They get Local Map, Google Business Management, which is this right here in HighLevel.
34:18They get this. They also get off page SEO. They get backlinks.
34:23So we will go to a tool like Web 20, which is a custom white label search engine optimization company. They sell backlinks, guest posting backlinks, not like illegal black hat backlinks.
34:35If you don't know what a guest post is, can go check it out. Use a portion of the funds to deliver the work. Right?
34:40Like we talked about. If you sell this for $750, would you be willing to put a $100 into a Google into a link with one of these businesses?
34:48Yes. You're also gonna get Google business posts weekly, citations also from Web 20, and any kind of brand assets.
34:55So we might create a page that has on their website that has like a link to all their Twitter, their LinkedIn, their YouTube, all the different assets that they have on the internet because we've seen that if you link all those things together, then Google sees it more as an authority in its platform rather than just a business that only has a website or only has a, you know, Facebook page.
35:15So you wanna link all those things together. Now, this is something you can sell for monthly. $750 a month is what we charge for it.
35:22And when it comes to the monthly things that we give them, I've already shared backlinks. Right?
35:27We also respond to all their reviews right here in HighLevel. HighLevel makes that very easy. So every time a review comes in, we can just respond to all the reviews for them.
35:35This takes the responsibility off the business owner. They're gladly paying us for something like that. And then also for the posts, I go to the marketing section, and then I go to the social planner, and then you can see that we can post to their Google business profile, as well as all their other social media accounts right here directly through HighLevel.
35:53We use the AI feature to write the posts, and we use the AI feature to create the images, and it looks something like this. So if I go look at my company, and this is my company's Google Business profile, you'll see that these posts that are going out regularly, this one went out twenty one hours ago, this is an image created right through HighLevel.
36:10And it looks cool because it's obviously in Hawaii, but it's talking about search engine optimization using AI, which is awesome. All these posts right here would look like a professional graphic designer and a great marketing campaign team put all this together.
36:24But in reality, you guys, this is done right here in HighLevel. I'm sharing all this with you because I'm tying in that productizing your service is what gets you to a $140,000 a month.
36:35Now, I mean, for us at least, it gets you to higher revenue if you productize your stuff because your team, they only need to do the things that you sell. Right?
36:45You don't have custom packages for every single person. Somebody says, so do we need to create a Go High Level account for each client? No.
36:52So that's a great question. The great thing about High Level is you get a see this? This is essentially what happens when you log in.
36:58This is like a dashboard. Right? And you have all these tools on the left hand side, and there's so many things you can do.
37:04Right? You can build websites. You can do all their Google business management.
37:07You can actually build AI agents. You can there's the AI agent section, voice agents, chat widget agents. They have studio feature where if you found somebody that didn't have a website, check this out.
37:19This is this is essentially Claude directly plugged into this thing. I just tell it, I wanna build a website for this company, and I give it the business name, and it just built me this website. One prompt.
37:30I said, build me this, and it built me this, and it put it on this domain. Look at this. So Go High Level makes it very easy and systemized to sell things to people because they've already figured out all the things that you wanna sell to small businesses and they put it in this dashboard.
37:47So, this thing's like a Swiss army knife of tools that you can use and value you can add for businesses. And every time I get a new client, I just add them as a customer and they will get their own toolbox.
37:59So, now I can use all these tools on behalf of this business. Now, can go back to this business and see how their website's doing, see how their, you know, CRM is doing, see how their AI agents are doing. Lots of different things.
38:12I got lots of different tactics on using this to add value and get clients. Also, remember, if you want my AI cash flow masterclass where I give you three different tactics to get clients and use HighLevel thirty days for free, comment below.
38:26I'll send you the link to AI cash flow master class. So, back to setting yourself up for success and product high pricing your services.
38:33This makes it easy to deliver to clients at scale. Now, clients scale for me again is forty fifty clients.
38:41Other people are if you're selling something for to thousands of people, thousands of clients, well then, obviously, you have to systemize and and product ties your services as well.
38:53But for me, I would rather just build once and have a much smaller client base and not have to worry about thousands of clients. Again, that goes to like the original topic of not having the headache of too many clients.
39:04Right? Setting yourself up for success. So I talked about that.
39:07I talked about the levels of responsibility and delegation, you know, the roles that I delegate. I have somebody on my team right now making calls to businesses every single day, having appointments with businesses every single day, sales calls.
39:20They're the ones that bring in the new businesses, the new leads. And when they do bring in a new business, well, then we use the software tools to deliver. Right?
39:28So my salespeople, they're selling this package right here. So if you wanna build a business where you're not involved in the day to day, you wanna set yourself up for success, you also wanna have people, really core people that you incrementally grow with over time, because you probably can't afford to, you know, pay hundreds of thousand dollars of people right away.
39:47You incrementally increase their pay as they grow their skills and value, and then you make sure you're selling productized services so it doesn't get overly complicated. And by the way, if you're building a business that doesn't need you, you're gonna need to eventually put all your thoughts and information into a place to train your team.
40:04So, that's what I did. I used HighLevel's membership area over here to build courses.
40:10I have courses on the main departments of my business. So, you can see project management.
40:15This is management course. So, if I got a new project manager or I hired somebody to help me with the project management of my business, I would just give them this course. So, I don't need to sit with them.
40:25I don't need to teach them. I don't even need to show them how to do anything. They just watch all this training.
40:29Here's how to onboard a client. Here's the concepts and fundamentals of a project manager. Here's how to deliver a website.
40:34Here's how to deliver search engine optimization. Here's all the things that go into that business. Each one of these is a video training step by step on how to do all this specific information on this business.
40:45I have courses for all of the core roles in my business, project management, customer success, operations.
40:52Every new team member gets all this stuff. Every new team member gets the welcome to our agency course. So this welcome to our agency course basically lays out the entire business model.
41:01It gives them the mission statement, the services that we sell. Like, you had this course, you'd essentially know most of the ins and outs of how we run our business and operate.
41:11And I'm sharing this with you because if we need to hire new people, I don't need to be involved. We hire new people, I have my op we say, my operations manager says, hey, Nick. I need to hire a new account coordinator.
41:21I say, okay. Go for it. Go hire.
41:23Go hire somebody. And then what he's gonna do is he's gonna give them that course that trains them on all the stuff to do that. I don't need to do that anymore.
41:30And by the way, I give all of these courses to my AI Inner Circle. So if you guys wanna join my AI Inner Circle, it's it's on a special right now. Normally, it's $299 a month.
41:38But if you go to the learning section, you'll find all this foundational training that I give you, the different courses, join my agency course, all the courses that I give my new hires and stuff like that too. So let me jump back to the training here.
41:48Somebody says, so good to see you here. What's up webmaster post? George says Nick AI got me.
41:52This is not Nick AI. The point of the courses and the training you guys systemizing yourself is that your business doesn't depend on you to grow. The new team members, they do not depend depend on you to train them.
42:04The people on your team can train them because they've already been trained through your courses and scalable information. So here's the three principles. Right?
42:11This should say 140 k a month. Fewer clients, higher value. Productize systems and services.
42:16Use AI software to deliver the work and decrease the workload. Use people to scale. I repeat, use people to scale.
42:23Use people and AI to scale. You use both of those things. So I've shown you all that.
42:27Right? Now, somebody asked about getting your first client, and I like to try to give you something in every single video to try to go out there and get your first client. So one of the things that I like to do is sell AI trust audits.
42:38So here's how I do that. The reason an AI trust audit works well is because a lot of business owners have AI guilt. AI guilt is that quiet panic that they're already behind on the AI industry, that they know they should be using tools like ChadGPT and Gemini to grow their business, but they don't have any idea on how to start.
42:55Well, that's where you come in. You come in and you can be that person to offer to help them with their AI optimizations. And you can see on my team, we are we are selling AI optimization services a lot.
43:07So, we'll sell like a $2,000 a month Google Ads, Google SEO package, and then we'll also sell a $500 a month GEO package, which is a generative engine optimization package right on top of that. If don't know how to deliver that, you should join my community and I can show you how to sell that. It's one of the things that we're selling the most of right now.
43:23So, here's how you do it. Here's how you find somebody that needs that. All you have to do is you can go to Go High Level and you can go to their prospecting feature.
43:30Let me jump back real quick. And it allows you to create audits. So, here's what an audit looks like.
43:36You can put in any business or you can just search for businesses and it'll help you or it'll build a report just like this. And so, this is essentially an audit.
43:44Right? This tool put together this report that audits this business and gives it an overall score of 56. So, it can see that there's a Google business profile.
43:53They have an online reputation, meaning they get reviews and stuff like that, but they might not have all the business information filled out across all these platforms, which is hurting their online visibility in tools like Google, Gemini, ChatGPT. They also have a poor website performance, meaning their website is probably slow.
44:10So when you send this report, because you can, you get a little link here directly from the tool. You can send them this link.
44:17And if this business owner sees that they have an overall score of 56% and they're probably kinda slow, they're gonna wanna improve all this stuff. Right? So you can use this prospecting tool and this marketing report as collateral, as a way to get your foot in the door to start a conversation with a business owner.
44:33Let's say you meet a business owner in real life and you ask them this simple question, and this is an email template that I actually give you if you guys want this email template. Have you noticed Google showing AI answers above the search results lately? I was looking for x and I noticed that you guys are not showing up in the AI responses.
44:48Want me to fix that for you? Another variation of this is, do you know if tools like ChatGPT are recommending your business for barber shops in Maui? If you get people if you say that to people and they'll say no, I don't know, the next step is to say, let me run an audit of your online presence and I'll send that over to you.
45:07You go to Go HighLevel, you put in their business, you run this report, you send it to them, and then you talk to them. Now you have a way to have a conversation about how to help them with their business.
45:17And here's a little secret about this business or this report. All these things that it points out are all things that you can sell to them directly in the HighLevel software.
45:27So, you know, if you find a business that doesn't have a website, well, I already showed you. The AI studio feature allows you to build a website like that. Right?
45:34And there's thousands of templates. If you found a business that doesn't have Google Business Profile connected, well, you can connect that through HighLevel. If they have crappy online reputation, well, HighLevel has features that you can use to get more reviews for them.
45:47So, I hope you're seeing how what I've laid out for you is really everything to build a very solid strong business, whether you are brand new or you already have a couple of clients. These are the main ingredients that you should have to phase yourself out of the day to day. If you want a business that runs without you, you should set yourself up for success, decide on your business model, either you want less clients with more money or more clients with less money.
46:11For me, it's less clients and more money. Figure out who the key people are and the levels of responsibility, how to hire, train, teach them all the specific things, and then productize systemize your service using software tools like Go High Level.
46:22And, again, if you want thirty days free to try it out, I got a link in the video, comment below. And then, all you gotta do at that point, you guys, is focus on getting clients. When you focus on getting clients and bringing cash flow into your business, things become a lot more straightforward.
46:36It's always a struggle if you have no cash flow coming in. But once you have cash flow coming in, you're able to make decisions for your business and make day to day decisions that are not reliant on, oh, shit.
46:45I gotta pay my rent. Oh, shit. I gotta pay my cell phone bill.
46:48So focus on getting your first client. Focus on getting your next client. Generating some cash flow.
46:52That's always the thing that I recommend in my AI inner circle to people is really just to go out there and get clients first. That's like the main thing. That's why I show them three different ways in my cash flow master class on how to do that.
47:03So with that, you guys, if you got some video, please like and subscribe. Consider sharing this video with a friend. If you like this prompt document and other bonuses, the email templates, I have a lead list prompt in here.
47:13If you like that, comment below. I'll send this over to you. For those of you that are on the livestream that wanna join HighLevel directly through my link, here's a thirty day link I put in the livestream.
47:22Jay Castro says, I'm in Nick's community. I love it. Thank you, Jay.
47:26Good to see you here. Somebody says, would you say hiring could be done at the start or as you get customers? So, one that's a great question.
47:32If you don't have any customers, one pro tip that I recommend to people in my inner circle is they actually go to this tool Upwork and they get familiar with this tool. And you can actually reach out to this guy right now and say, hey, David.
47:44I'm working on setting up my business and getting Google Ad clients. And I was wondering if when I get a Google Ad client, you would be willing to help me with the work.
47:54And he's gonna say, yeah, of course, because he's a freelancer. He's looking for work. And you're gonna say, great.
47:58How much do you charge? And you can negotiate with him here right now. And so remember, if you charge a thousand dollars and now he charges 300 because he doesn't have to do anything to get clients, he just does the work, well then you just keep the delta.
48:10And so now you know when you're out there sending out these AI trust audits, you can have confidence in knowing you can have confidence in knowing you're sending out these audits. Right? If somebody says yes, I'm not gonna do the work because I already know David's gonna do the work when I get them and I'm gonna be a middleman.
48:25I'm gonna take the money from the client. I'm gonna give David a piece of it and then I'm gonna keep the delta. And then I can go out and find my next client.
48:31I don't have to worry about delivering the work for my client because David's gonna help me do that or the software's gonna help me do that. So, I recommend actually going out to Upwork ahead of getting some clients and finding the main people that you want, ad specialist, an SEO specialist, and reaching out and having that conversation with them directly in the platform.
48:50And they're all gonna say, yeah, let me know when you have a client. And then when you get the clients, you already have somebody in mind and that can help you with your confidence when you're speaking to clients in the very, very beginning. Because if you're if you're new and you've never done a Google Ad campaign before, it's gonna be hard to like come across as somebody who's an expert at Google Ads.
49:08Right? But what if you what if you just talk about David's expertise expertise at being a Google Ad expert? You can say, yeah.
49:13Have somebody on my team who has been working with home service industries for years and he's generated over $50,000,000 in running Google Ads. Is that the guy that you want to run your Google Ad campaign?
49:22Great. I'm gonna get him set up. So you can speak to their success.
49:25That's called authority hacking. Awesome, you guys. Well, let get out of here.
49:28Like and subscribe.
The Hook
The bait, then the rug-pull.
The headline sounds like a flex, but the setup is the argument: one agency, 47 clients, $140,000 a month, and an owner who shows up to cast vision — not to manage the work. The opening screen share of QuickBooks is not decoration; it is the credential that earns the next 46 minutes.
Named ideas worth stealing.
42:02list
The 3 Principles Behind $140k/Month
- Fewer clients, higher value
- Productized services and systems
- Use people and AI to scale
The three-pillar framework the entire video is organized around. Each principle is addressed in sequence with examples, org charts, and software demos.
Steal forAgency positioning slide or sales page structure for anyone building a service business
13:44model
Levels of Responsibility
- Level 1: Do exactly as I say — complete instructions provided
- Level 2: Do the research, give me the options, I decide
- Level 3: Research, recommend one option, I approve
- Level 4-6: Increasing autonomy with periodic check-ins
- Level 7: Take care of it — tell me when it's done
A seven-level trust ladder for delegating to team members. You start every new hire or contractor at Level 1 regardless of their skill, then move them up as trust accumulates through demonstrated reliability.
Steal forOnboarding framework for any agency, coaching, or service business that needs to delegate without losing quality control
25:55concept
General Contractor Method
Sell the service, find the specialist on Upwork, collect the delta between client invoice and specialist cost. You own the client relationship; they own the expertise. The model is self-funding — no starting capital needed.
Steal forFirst-client playbook for anyone who wants to start a service business without knowing how to deliver the service yet
42:38concept
AI Trust Audit
Run a free GoHighLevel prospecting report for a local business, share the link, use the score to open a conversation about their AI and local search visibility gaps. Entry price: $299 one-time or monthly retainer.
Steal forCold outreach sequence for local business AI marketing services
How they asked for the click.
VERBAL ASK
03:04product
“If you like this topic, I'd like to do something special for you and offer you my AI Cash Flow Master Class. Comment below and I will send you the link.”
Soft ask embedded in the agenda section before any real content is delivered. Repeated three more times across the video. GoHighLevel affiliate link also in description.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
