11:35Eric Nowoslawski · Tutorial
Claude Code + Clay.com = Unlimited Qualified Leads
How a B2B lead agency replaced three full-time CSV-downloaders with a 7-stage automated pipeline built on Claude Code, Supabase, and Clay.
May 21stThe argument in one line.
Reddit becomes a passive inbound sales funnel when every post delivers genuine expert value instead of a pitch — the profile absorbs trust and the booking link does the closing.
Read if. Skip if.
READ IF YOU ARE…
- An agency owner or freelancer selling cold email, AI automation, or marketing services who wants clients without ad spend.
- Someone who has a service and expertise but no audience or inbound system yet.
- Anyone posting on Reddit already but treating it as promotion rather than value delivery.
- A solo operator who wants a repeatable method they can run without tools, databases, or paid channels.
SKIP IF…
- You need high-volume outreach — this is reputation-based inbound and does not scale by volume.
- You are selling B2C products or physical goods — the method is tuned for service-based B2B.
The full version, fast.
Post detailed, ungated value in relevant Reddit communities — real scripts, real metrics, real workflows from your own practice — and let the comment section become your testimonials. Prospects who find the post investigate your profile, discover your Calendly link through your YouTube bio, and book without any direct outreach. The video proves the method with multiple client DMs, a Google Calendar view, and two full sales call recordings where clients confirm Reddit was the source. Closed deals shown: $9K/mo, $4K/mo, and $600/mo.
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Create a free account →Where the time goes.
00:00 – 00:23
01 · Hook and guarantee
Bold channel-report guarantee sets up the proof promise.
00:24 – 01:00
02 · Reddit profile setup
Real photo, simple bio, website link — profile as a trust node in the funnel chain.
01:01 – 02:26
03 · The value post strategy
Give away all your secrets and sell the implementation — Hormozi philosophy applied to Reddit posts.
02:27 – 03:06
04 · Comments as social proof
Positive comments under the post function as live testimonials visible to every prospect.
03:07 – 05:35
05 · First client proof: $9K/mo
Calendar booking + sales call clip where client confirms Reddit as the source. Closed for $9K/mo cold email service.
05:36 – 06:50
06 · Second client: $4K/mo direct DM
Client sent an unprompted 'I want to be your client' DM after seeing the post. Closed for $4K/mo.
06:51 – 07:08
07 · More DM evidence
Additional booked calls from the same funnel — no booking link needed, they find it themselves.
07:09 – 09:53
08 · AI automation expansion
Same method applied to n8n workflow posts. Closed $600/mo client from n8n community post.
09:54 – 10:35
09 · Reddit vs cold email
Reddit produces warm inbound; cold email still wins for high-ticket/celebrity targeting.
10:36 – 13:44
10 · Instagram account flip side case
Sold a 12.8K anime Instagram account for $250 via Reddit flip community as proof of versatility.
13:45 – 14:11
11 · Wrap-up and CTA
700+ DMs referenced, Discord course plug, subscribe CTA, bonus clips teaser.
14:12 – 16:01
12 · Bonus sales call clips
Two additional sales call recordings with clients confirming Reddit discovery path.
Lines worth screenshotting.
- Posting value without gatekeeping triggers the same trust as a warm referral — strangers arrive pre-sold before the sales call.
- Your Reddit profile is the funnel; the value post is only the traffic source at the top.
- Clients who send 'I want to be your client' cold DMs are the output of value posts, not outreach campaigns.
- The Calendly link never needs to be shared in the DM — it lives in the YouTube bio and gets discovered by prospects who investigate the profile.
- Reddit post comments function as live testimonials: when a prospect reads 'one of the most solid posts on here,' the sale is half-done.
- The same method works across service lines — cold email, AI automation, even account flips — because trust is platform-level, not niche-level.
- Including the one call that did not close makes the rest of the proof more credible, not less.
- Posting personal or off-topic content alongside professional posts raises profile authenticity — prospects can tell a real person from a lead-gen account.
- Alex Hormozi's 'give away the secret, sell the implementation' model is a literal operating system here: the free post IS the product demo.
- High-ticket deals ($9K+/mo) close from Reddit, but the very highest-value targeting (celebrity clients) still requires cold email.
Your Reddit post is already a sales call.
WHAT TO LEARN
The gap between sharing what you know and getting paid for it closes when the post itself does the trust-building that a sales pitch never can.
- Giving away your best methods publicly does not reduce your value — most readers will not implement, and those who can will still pay someone who already has.
- A well-commented Reddit post is a living testimonial page: every positive reply a stranger leaves is social proof for the next prospect who lands on it.
- Your profile is the funnel, not the post — the post is just the entry point that sends curious prospects to investigate who you are.
- Letting prospects find the booking link themselves through your bio creates higher-intent calls than sending it unprompted.
- The same trust-transfer mechanic works across completely different service categories, which means demonstrated transparency matters more than domain-specific branding.
- Honest proof of a failed call embedded in a reel of wins makes the wins more credible — selective transparency undermines itself.
- Volume outreach and reputation inbound are not substitutes — they reach different tiers of the market, and the highest-value clients often still require outbound cold email.
Terms worth knowing.
- ICP (Ideal Customer Profile)
- The specific type of business or person most likely to buy your service, defined by industry, size, pain, and budget. Referenced in the cold email script shown on screen.
- Lead magnet
- A free resource offered to prospects in exchange for contact information or attention. Used as part of the cold email script to warm up uninterested leads.
- Precision leads targeting
- Building a highly filtered lead list based on behavioral or intent signals rather than bulk scraping. Referenced as a key differentiator in the Reddit cold email post.
- n8n
- An open-source workflow automation tool that connects apps and services. Used by the creator to build AI automation workflows sold as a client service.
- Fathom
- An AI meeting recorder and notetaker. Visible in the sales call clips shown as proof in the video.
Things they pointed at.
Lines you could clip.
04:54
“Your Reddit profile is your sales funnel, and your post is the value that they gonna trust.”
01:34
“Give away all the secrets. Because no one cares and because actually most of the people who follow that who take their value, not gonna implement it.”
09:31
“It is that simple to book the sales calls in Reddit and it is a gold mine.”
10:17
“I actually closed a client who is a celebrity and it is insane. You can never target that kind of prospects from Reddit or any kind of social media. Only cold emails is possible.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphoranalogystory
00:00I'm not here to waste your time with random intros, but I'm here to show you how to book shit tons of sales calls for your agency and get shit tons of clients. And I'm gonna be very transparent and I'm gonna show you every single proof and how I did it. So make sure you watch this video until the end to get the max value.
00:15And if you follow this method and if you're not able to close the clients, um, you can report my YouTube channel.
00:24So that means said, let's get into the Reddit platform. So the first step, make sure you have your own profile pic uploaded. So Reddit people don't usually like to upload their own images.
00:35They use the default, uh, Reddit avatar. So make sure you don't do that. This should be very professional and also they need to trust you in person.
00:45So that's the main reason why we are keeping the profile pic. And I kept a banner. Yeah.
00:49It's up to you. It's just to like what I do and all. I a single name and a simple bio.
00:56Founder, I can uploaded my website. If they want, they can go into it and check what I do. So make sure your profile is set up and you're always engaged with the people under the comments.
01:05Now the main thing, how I book the sales call is by uploading the content and providing shit tons of value. So here I uploaded a post. So let's see what this is about.
01:15So the exact cold email script that got me 12% plus positive reply rate. So here is the thing, you need to provide shit tons of value. Don't gatekeep anything even though like if you have a you reveal it, it's like it will make you feel like you are giving away 100 k dollars for free to everyone.
01:34Even though it feels like that, give away all the secrets. Because no one cares and because actually most of the people who follow that who take their value, not gonna implement it.
01:45So I always follow Alex Ormazi's philosophy. I even mentioned here like why I'm sharing everything because I'm a fan of Alex Ormazi. Do away all the secrets, sell the implementation and genuinely I just like helping people.
01:56So I gave away the email script that I've been using for years which got me 200 plus sales calls booked and yet I gave it everything away for free. And I also mentioned how this works, the psychology behind it, the precision leads targeting and the lead magnet to make it work for themselves and how to convert not interested to interested, objection handling in the email scripts, the results and clients never cancel it and everything about the deliverability and everything.
02:25And see the comments under this post. So this is one of the rare post that actually explains why something was not just what to copy. Precision leads is the real take over here.
02:35Okay. Great write up. Thanks for so much for this value.
02:43And what else? There are so many great comments I got. One of the most solid post on here.
02:49So I provided so much value. I gave away all my secrets without any gatekeeping and I got this kind of comments. Okay.
02:55Getting comments and getting likes is fine. But how did I book sales call with that? Now if I show you my Google Calendar, I have booked a call here, Oddie and Kaushik.
03:07He shared a note while booking the call. I would like to connect to better understand if you can help my company gain leads through cold email outreach. Now you may ask, kaushik how can you tell that this guy booked the call and came from your reddit post itself?
03:20Yeah, because there is no direct interaction. It's just someone randomly booked a call on my currently and gave me this note while booking. And how can I tell is because if you look into my profile, so my profile is also a funnel type?
03:34So I kept my Discord link, my YouTube link. When they go into my YouTube channel, they see all my content, so there's a lot of trust. And in my YouTube description itself, there is this Calendly link.
03:44So he that so he saw this value, read everything, and he saw the comments like, now he understood man. That means he is a goat of the cold emails, then I can take his service.
03:55And he will book the call easily. Now still you may have a doubt, Kaushik, I want more proof. Like, I really want to know how he came from your reddit post itself.
04:05So I gonna take a small clip from the sales call I did from that guy and show it to you as a proof. Usually, I don't share my sales calls but for their trust purpose. So Yeah.
04:16And it's great to connect with you, and I am fine. So yeah. Tell me about yourself.
04:21Like, how did you find me? Why did you book this call? So I can have a clear idea.
04:25Yeah.
04:26I was on Reddit, and I'm not sure when you posted it, but you posted an in-depth post about your experience with leads.
04:34And as I was looking through that, it seemed like it was very robust. And so that's when I I saw that, then I tried I looked at your profile, then I saw your website, then I went to your website.
04:45Alright. So that's why you booked the call. So what are you ex So you have seen it.
04:50Right? So that's why , and your post is the value that they gonna trust and it's a booked sales call for $0, no investment required and he's a very big business owner and he's do he does some Amazon shipping for his clients and he has like 100 plus clients.
05:10Now he won't now get more. So he wanna try cold email outreach and I closed him for $9,000 per month and I'm handling his cold emails campaigns currently now.
05:18The same system three course that I provided for you guys for free in my Discord server. If you have not joined, uh, link in bio, link in description, whatever. Explore my YouTube channel to join and do the free course.
05:29And I'm giving the same service to him for $9,000 per month. Yeah.
05:33You can find high paying clients on Reddit. And that's one thing. And I gonna show you more.
05:38So this, uh, check this. Hi, Kaushik.
05:43Hope you are doing well. I'm interested in becoming a client of your agency for cold emails. Please let me know your earliest availability for a Google Meet.
05:51This guy is very direct like he don't want diagnosis or anything. He just, uh, send me a message after seeing my post. Hey, I want to be a client of yours.
05:59Please send your booking link. That's it. Simple.
06:01And I shared my booking link. Check the availability and book your free time. First ever message I have received that is so direct.
06:06Anyways, let's talk and see how I can help you or not. And I actually closed him for $4,000 per month for to handle his cold email campaign.
06:15And you may wonder, like, why did I close him for 9,000 and why did I close him for 4,000? Like, to be honest, it depends on the business model and how much value that they are getting and it also depends on their product or service. So cold email is not about only one pricing model.
06:30It depends on the business model. Okay. And let me show you another DM.
06:34And I want to learn more about this call emailing for my business. Can we set up a call? Sure.
06:40Here's my booking link. Boom. Then he booked the call.
06:43To be honest, he did not get closed. Yeah. I will be very honest.
06:47But it was a good sales call. And here. Hey.
06:52I have scheduled a meeting with you today at 5PM. Looking forward. Yeah.
06:57I remember I closed him. And yeah. Like, no even need to share my booking link.
07:02They just go into my yeah. Like I said, my Reddit profile is my funnel. They wanna find the booking link anyways.
07:07And next. And Let me tell you something. So you you may ask a question.
07:14Hey. So you're giving the value about So that's why you're getting clients for cold email service.
07:19Right? Then I have AI services. I have SEO services.
07:23I have marketing agency services. Then how should I do this for my service?
07:28Yeah. I not only for cold emails, I also did it for AI automation services. So if you scroll down, you can see my history.
07:35Yeah. This is some random bullshit. I also use Reddit for my personal use case because when prospects explore my Reddit profile, my Reddit profile should not only look for, hey, I'm just getting using Reddit for getting clients.
07:46It's also feel like, okay, this guy is genuine. He uses this Reddit profile regularly. And, yeah, I uploaded content on AI automation like simple stupidly simple a to j customer support.
07:56AI chatbot tutorial. My AI clients getting mad. I shared my experience like why some of my clients are getting mad due to AI token shortage, own experience.
08:05Um, Yeah. And I'm very transparent here. Like, I have booked one fifty sales call like, uh, six months ago, and I shared the screenshot.
08:11Very transparent. Trust generator. And my workflows, yeah, explaining about my system four, the ugly truth about email deliverability.
08:19Yeah. I also shared my email reply rate, positive reply rate, opportunity rate is, the booked amount of sales calls. Everything is transparent.
08:25Now, yeah, let's go to this AI automation step. Yeah. The n eight m workflow made me close multiple client at once.
08:31So I share the workflow and I share the proof. I gave the value away. Same here.
08:35Uh, this is the amount of booked calls. I suggest to flex, like, how many sales calls I book every month. So another trust generator and, again, value providing.
08:44And yeah so much. So yeah I uploaded this in n8n community.
08:49So after seeing this post this guy came and replied, hey man, looking to create a model which can help which can take in scalp photos and hair loss based on standard rates of their hair thinning. So and I asked what's the use case. We need in our app to show user potential outcomes and with our app treatment.
09:07It can be done, lets have a call to discuss. Then he shared his whatsapp number to me I'll and I mentioned I gonna share the Google Meet link to that number. And he bought and I actually closed him for it's actually a less amount, but it is $600 every month.
09:20So my n a 10 is running still running in their app, and they pay me $600 every single month because they are getting the value from it. And it is an, yeah, n a 10 workflow. So see, I provided value about cold email.
09:32I got clients for cold email service. I provided value about AI automation n a 10, and I closed the client for that. It is that simple to book the sales calls in Reddit and it is a gold mine.
09:42And you may wonder, then Kaushik, then you mentioned your main outreach is cold email, then why you're doing Reddit outreach and rather why you're not going deep dive into the cold email space. Yeah. To be honest, I like cold emails better than predict.
09:57Even though I'm booking shit tons of calls from Reddit, the thing about cold emails is you can target a type celebrities too. You know what? I actually closed a client who is a celebrity and it is insane.
10:07You can never target that kind of prospects from Reddit or any kind of social media. Only cold emails is possible. And, yeah, I talk with millionaires.
10:17That kind of big businesses. I close their deals. That is only possible in cold emails.
10:23Never in Reddit. Yeah. You can go find high paying clients in Reddit, but cold email is the best out of all still.
10:31And anyways, yeah, you can do this. I close nine like I said, 9,000 deal from the Reddit. And let me show you this.
10:38Reddit is not only used for just selling away your services. You can also sell your product, any kind of, not only about the agency or the business stuff. So I have a Instagram page.
10:48So in the lockdown in the corona time, I used to do anime stuff, content creation and I got my Instagram account to twelve point eight k. And now I'm no longer doing this content creation and I wanna sell this account.
11:04So I hope I hope you're on the Reddit, explore the communities. I dropped a post here. I have a a Instagram page.
11:11I wanna sell it. And people actually buy it because there are also communities where you can sell, you do the flipping of your product and you do some good copywriting to get the attention and then the seller sell the services.
11:23So this guy got interested and he mentioned, hello, how much for the account? Crypto or PayPal already? And I mentioned crypto USD.
11:30Yeah. I take payments from the crypto because, yeah, why not? Tax invasion.
11:3460% of my clients pay me through crypto, and that saves me a lot. A lot. And account used to get 3,000,000 views per Yeah.
11:45At that time, per reel, I used to get 3,000,000 views. Insane. Right?
11:48I used to be a content creator. Yeah. I used to get a lot of engagement at that time, but not now because now I focus on only business.
11:56Okay. I don't even use this platform. I just started looking to sell.
11:59Okay. Yeah. I am selling.
12:01Cool. Would be worth if I give my account to artist like you. Already a guy is competing to buy my account but who buy it wins it first.
12:09Okay. He mentioned he do some sword drawing and I gave my price. Yeah I was not specific like I don't wanna sell it for high.
12:16So I just mentioned $250 and he mentioned I'll buy it today. Yeah.
12:22$2.50 is dollars is very low for that much following followers. And yeah. I know I earned a price.
12:27To be honest, if I should have at least kept 500. But anyways, I did it because yeah, money doesn't matter for me anymore. Since my business is running good.
12:35Yeah. And I kept the telegram message to him. And yeah, that's it.
12:40Then he done the payment. I gave away the account. See, Reddit is not only for the business stuff.
12:46You can flip any product, flip any image, account, anything.
12:51You can do anything with the Reddit. So that's why Reddit is the best. But you need to follow the Reddit policies.
12:56People don't like to be sold. So you need to be the kind of person who you genuinely need to help others, provide as much value as you want, need to have the charisma in the post, need to have that separate style, your own style and be active in the communities and yeah explore the reddit, understand the people, understand the environment of the platform and then adapt.
13:20Every platform is different, but you need to adapt based on the situation. I did. I did not watch any kind of YouTube tutorial or course to do Reddit outreach and get clients.
13:31What I did is understand the whole platform and did everything on my own, figured out my own formula. Now I am booking sales calls. You know what?
13:38I even booked sales calls from dating apps. Yeah. I'm gonna create a video about it soon, so make sure you subscribe.
13:45And yeah, these are few DMs that I found, but I have I have communicated with with more than like 700 people.
13:53So I can't able to filter out everything exactly, but I think this amount of proof is fine for this video now. And yeah, peace. God bless.
14:00Stay automated and get shit tons of clients with my methods, and make sure you join my Discord community for the free course.
14:09Yeah, man. How did you find me? Yes.
14:10I found you on Reddit.
14:12Oh, okay. So you must I found you on Reddit, and and I'm looking for someone to start my cold emailing campaigns. And I'm looking for the right partnership.
14:21I need someone that really knows what they're doing. On top of that, I'm in the small business alternative lending space. So I provide financing to small businesses in US and Canada who can't go to a traditional bank tomorrow because they have, you know, bad credit or they just need more money in other ways.
14:35So we have a certain criteria that they have to fulfill in order for us to get funding. So we wanna find qualified people by, you know, cold emailing them, reaching out, asking them if they wanna borrow money because they what is the easiest thing to sell in the world?
14:47Money. Right? Yes.
14:48Like, where did you find me from at all? Okay. So I
14:53was just scrolling through Reddit and find your information, went on to your profile, saw the Calendly link, and moved to me.
15:00Okay. Reddit. So you have seen my cold email post?
15:04Yes.
15:05Yes. Okay. Got it.
15:06So what's the intent behind this call? And how do you make this a total win for you by the by the time we log out? Okay.
15:13So
15:17okay. So till last year, I had a advertising agency. I used to do marketing and advertising, traditional advertising and traditional marketing, uh, for a lot of people.
15:25I work with good brands also. Now, uh, because of some reasons, I had to shut that company.
15:33And with that company, we used to do tech work also for our clients. So You know about me?
15:40It's on Reddit.
15:42Oh, Reddit. Cool. So what are you looking for?
15:45Yeah. Well, you know, I just got I saw your post, and I also then went on to your YouTube.
15:51And it looks like you did some really cool stuff. So I wanna talk to you. It looks like you've got some really cool makemake.com stuff going on.
The Hook
The bait, then the rug-pull.
The guarantee is baked into the title: if you follow this method and fail to close clients, report the channel. What follows is sixteen minutes of screen-recorded proof — Reddit posts, DMs, Google Calendar bookings, and live sales call clips — from a solo agency operator who built his entire client pipeline on one platform with zero ad spend.
How they asked for the click.
VERBAL ASK
13:45link
“Make sure you join my Discord community for the free course.”
Discord invite dropped multiple times throughout; Calendly always-on in bio. Low-friction, no buy ask.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
