A 30-minute unscripted Q&A where a $300K/month consultancy owner answers subscriber questions on cold email, pricing, and AI models, then makes the case for staying a generalist early and niching down only once growth stops compounding.
Posted
yesterday
Duration
Format
Talking Head
educational
Views
662
33 likes
Big Idea
The argument in one line.
Whether to specialize or take any client depends on revenue stage: early on, breadth pays down experience debt fastest, but past a comfortable income, saying yes to everything spreads you thin and caps growth.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You run a freelance business or small agency and are deciding whether to keep taking any client work or specialize in one offer.
You run cold email or AI-automation outreach and want the real tradeoffs of pre-warmed versus self-warmed mailboxes.
You're choosing between AI coding models (e.g. Kimi K3 vs Claude/GPT) and care about cost versus workflow reliability, not just benchmarks.
You're pricing a service offer and want it to convert without a call to explain it.
SKIP IF…
You don't run a service business or agency — the pricing and niching advice is written for operators taking on clients, not product companies.
You want a structured tutorial — this is unscripted Q&A commentary recorded live, not a step-by-step walkthrough.
TL;DR
The full version, fast.
A consultancy owner running cold email, AI automation, and a paid community answers live subscriber questions, then argues that the right level of specialization tracks revenue, not preference. Early on, saying yes to every kind of client work compounds experience fastest; past roughly 10-20k a month solo, taking on everything stops transferring skill between projects and flattens revenue, so narrowing to one or two offers is what lets growth continue. He applies the same logic to pricing (make the offer dumb-simple, never state price in a cold email) and to AI model choice (pick for workflow reliability once cost stops being the constraint), then closes by showing his own community's growth curve rebounding after a 'market lag' following a return to daily publishing.
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Nick states the channel's premise: a $300K/month consultancy owner answering subscriber questions live, building and strategizing in public.
00:32 – 03:31
02 · Pre-warmed inboxes for fast results
Explains how pre-warmed mailboxes work (provider-owned domains, no wait time) versus self-warmed domains, and when the extra cost is worth it for a client.
03:31 – 04:59
03 · How I'd use Kimi K3
Frames Kimi K3 as a cheaper 'implementer' model paired with a stronger 'brain' model, noting it runs 2-3x slower.
04:59 – 05:49
04 · Speed vs quality in AI automation
Argues speed and quality are rarely a real trade-off in AI automation today — the real trade-off is speed and quality versus cost.
05:49 – 08:38
05 · Becoming the best in your niche
Ties elite-athlete-style repetition (reps before 6am) to his own early door-to-door outreach volume as the actual driver of expertise.
08:38 – 14:20
06 · Packaging a $3,500/month offer
Rewrites a viewer's e-com email agency offer live: never state price in the email, and collapse a jargon-heavy scope into one simple guaranteed-outcome sentence.
14:20 – 14:46
07 · Dan Martell's daily update channel
Notes another creator launching a similar daily-vlog format around the same time.
14:46 – 15:48
08 · The cost of sharing everything online
Weighs the real costs of public transparency — leaked API keys, doxxed address, jealous friends — against the marginal privacy cost of an AI-saturated world.
15:48 – 17:55
09 · When to niche down your agency
Lays out the core thesis: say yes to everything early to pay down experience debt, but narrow to one or two offers once you're clearing 10-20k/month solo, since unrelated experience stops transferring and revenue plateaus.
17:55 – 18:55
10 · Second brains are just marketing
Calls 'second brain' a remarketed label for RAG and note-taking, comparing it to meditation being rebranded as 'wall-maxing.'
18:55 – 20:49
11 · The Maker School growth funnel
Attributes a burst of new community signups to a semi-viral video, describing his top-of-funnel to bottom-of-funnel content funnel.
20:49 – 21:50
12 · Clairvo customer results
Recounts a customer call where a team of agents used his software Clairvo in ways he hadn't anticipated, generating $4-6M/month.
21:50 – 24:29
13 · How I'm marketing Clairvo
Reasons that most of his audience doesn't run high-volume outbound teams, so he'll market Clairvo through a useful speed-to-lead breakdown rather than a direct ad, similar to how Instantly grew out of a managed cold-email service.
24:29 – 25:26
14 · Why software has better exit multiples
Compares his past agency exit (roughly 1x revenue) to software multiples, which climb further as revenue scales.
25:26 – 26:28
15 · Daily growth stats
Reads live follower counts across YouTube, X, and his communities on screen.
26:28 – 29:17
16 · Charting Maker School's rebound
Plots member count over the past month, pointing to a flat 'market lag' period right after he resumed daily publishing, followed by a sharp rebound.
29:17 – 29:58
17 · The $500,000/month target
Projects hitting a prior revenue peak with fewer members than before because ARPU has grown, setting a concrete member target for the month.
Atomic Insights
Lines worth screenshotting.
A pre-warmed mailbox provider owns the domain and mailboxes, letting you send cold email from day one instead of waiting roughly twenty-one days for a domain you own to warm up.
AI-generated outreach messages are easy to spot from telltale phrasing and punctuation, and recipients notice.
The right AI coding model is often about workflow reliability and ease of setup, not raw intelligence, once your bottleneck is time rather than money.
Speed and quality are rarely a real trade-off in AI automation anymore — the actual trade-off today is speed and quality versus cost.
Becoming the best in a niche is mostly a function of doing far more reps than seems reasonable, the same way elite athletes train before most people wake up.
Never mention price in a cold email — it filters out prospects before they've had a chance to see your value on a call.
A good offer collapses into one sentence: what you'll do and the guaranteed outcome, with no open questions left for the reader to guess about scope.
Tying a guarantee to a flat dollar figure instead of a percentage of revenue avoids arguments over what counts as 'total revenue.'
Early-career freelancers should say yes to almost any opportunity because experience compounds fastest through volume, not focus.
Once a freelancer or agency owner clears roughly 10-20k a month, taking on every type of client work causes a plateau because expertise from one project stops transferring to the next.
There is always a lag between changing your strategy and seeing the results show up in the numbers — most people quit right before the payoff.
'Second brain' is largely a remarketed label for retrieval-augmented generation and personal note-taking, not a fundamentally new practice.
Software businesses typically sell for far higher revenue multiples than service agencies because a standardized, recurring-revenue product carries more upside than a single operator's time-bound service.
Sharing financial numbers and personal details publicly attracts real costs — leaked API keys, doxxed addresses — but the marginal privacy cost is small next to how much personal data is already processed by AI at scale.
A product plug lands better wrapped inside a genuinely useful tactical breakdown than presented as a direct advertisement.
Takeaway
Say yes early, niche down once volume stops compounding.
WHAT TO LEARN
Whether to specialize depends on revenue stage, not preference — early on, breadth pays down experience debt fastest, but past a comfortable income, taking every job spreads you thin and caps growth.
02Pre-warmed inboxes for fast results
Pre-warmed mailboxes are pre-purchased and pre-aged by a provider on generic domains, letting you send cold email from day one instead of the roughly 21 days a self-owned domain needs to warm up.
Pre-warming costs more and forces you onto a domain you don't own, so reserve it for high-stakes moments — a big client you want to wow within 24 hours — not as a default.
03How I'd use Kimi K3
Model choice for coding agents comes down to workflow friction and reliability, not raw intelligence, once money isn't the bottleneck.
A cheaper, slightly slower model works well as an 'implementer' executing code changes, while a stronger, pricier model stays the 'brain' making decisions — splitting roles keeps total cost down.
04Speed vs quality in AI automation
Speed and quality are almost never a real trade-off in AI automation today; the real trade-off is speed and quality versus cost.
Only extreme-latency use cases, like a real-time voice agent, justify sacrificing model quality for raw speed.
05Becoming the best in your niche
Becoming the best in a niche is mostly about doing far more reps than feels reasonable — reading, calls, outreach — the same discipline elite athletes apply before most people wake up.
Front-loading volume (e.g. 50-80 door-to-door pitches a day, 25-30 days a month) compounds into expertise faster than doing a normal amount consistently.
06Packaging a $3,500/month offer
Never mention price in a cold email; naked numbers filter out prospects before they've seen your value on a call.
A good offer collapses into one sentence: what you'll do, the guaranteed measurable outcome, and the timeframe — no open questions about scope or deliverables left for the reader to guess.
Tie a guarantee to a flat dollar figure instead of a percentage of revenue, since percentage-based guarantees invite arguments over what counts as 'total revenue.'
07Dan Martell's daily update channel
Multiple creators independently launching similar 'daily update' formats around the same time is a sign the format is having a moment, not necessarily direct imitation.
08The cost of sharing everything online
Public financial transparency has real costs — leaked API keys and address doxxing from fans decoding video frames — but the marginal privacy cost is small next to how much personal data AI systems already process.
Sharing openly costs some early friendships to jealousy but hasn't caused family friction.
09When to niche down your agency
Early in a freelance or agency career, say yes to almost everything — the experience debt gets paid down faster through volume than through focus.
Once you're clearing roughly 10-20k a month solo, taking on every type of client work causes a plateau: experience from one project doesn't transfer to a different type of project, so you're perpetually starting over.
Revenue keeps climbing past the point where you'd otherwise plateau if you deliberately narrow to one or two offers once you've built enough of a base.
10Second brains are just marketing
'Second brain' is a marketing repackaging of retrieval-augmented generation and personal note-taking, not a fundamentally new practice.
The same idea gets 're-marketed' repeatedly under new labels (e.g. meditation becoming 'wall-maxing') without the underlying practice changing.
11The Maker School growth funnel
New community signups often arrive in a delayed burst tied to a specific piece of content going semi-viral, not a smooth daily trickle.
A content funnel works in stages: clickbaity top-of-funnel videos bring people in, mid-funnel value content builds trust, and bottom-of-funnel case studies convert them into believing there's real financial opportunity.
12Clairvo customer results
Customers often use a tool differently than its creator intended, and that real-world usage pattern becomes valuable creator content and product feedback.
13How I'm marketing Clairvo
Most of an audience won't need a B2B tool built for high call-volume teams, so pitch it through a tactically useful topic relevant regardless, and mention the product lightly rather than as a direct ad.
A software tool built to service one's own agency work can mirror how platforms like Instantly began as a managed service before becoming standalone software.
14Why software has better exit multiples
Software companies sell for meaningfully higher revenue multiples than service agencies because a standardized, recurring-revenue product carries more expansion potential than a single operator's time-bound service.
As a software business scales, the multiple itself tends to increase, not just the revenue it's applied to.
15Daily growth stats
Tracking follower and member counts daily on camera keeps growth claims honest and visible, even when a given week's numbers are flat or disappointing.
16Charting Maker School's rebound
There's always a lag between changing your strategy and seeing it show up in the numbers — most people quit right before the payoff because they misread the flat period as failure.
Projected growth curves can be used to set concrete near-term member or revenue targets instead of vague optimism.
17The $500,000/month target
Average revenue per member matters more than raw member count — hitting a past revenue peak can require fewer members than last time if ARPU has grown.
A concrete numeric target, like needing 400 more members to reclaim a prior revenue peak, turns a vague goal into a trackable math problem.
Glossary
Terms worth knowing.
Pre-warmed mailbox
A mailbox purchased and warmed up in advance by a cold-email provider, letting a sender start sending immediately instead of waiting weeks for a new domain to build sending reputation.
Domain warming
The roughly 20-30 day process of gradually increasing send volume on a new email domain so mailbox providers trust it and stop flagging its messages as spam.
Speed to lead
The practice of contacting a new inbound lead as fast as possible, often through automated SMS or calls, before their interest cools.
Market lag
The delay between changing a strategy or publishing cadence and when the resulting growth actually becomes visible in the numbers.
ARPU
Average revenue per user or member — total recurring revenue divided by the number of paying members in a community or product.
Second brain
A popular term for a personal knowledge-management system; functionally similar to retrieval-augmented generation applied to one's own notes.
RAG (retrieval-augmented generation)
An AI technique where a model retrieves relevant stored information before generating a response, rather than relying only on what it was trained on.
“The economy and our capitalistic one is just a game that we've all been subscribed to, and it works very, very similarly to these sports.”
reframes career grind as a game with learnable rules→ IG reel cold open↗ Tweet quote
08:59
“Just don't mention price in the email. Otherwise, you're filtering out opportunities before you've even verified if they are willing to work with you.”
“Your offer right now is like quantum physics. ... You gotta make your offer dumb, stupid, simple.”
punchy contrast, easy to caption→ TikTok hook↗ Tweet quote
16:36
“Experience from one project does not accumulate onto experience onto other projects.”
one-line justification for niching down→ newsletter pull-quote↗ Tweet quote
28:04
“This right over here is basically called market lag, and it's just one of the most annoying things in the whole wide world that most people will not account for.”
names a real growth phenomenon with a live chart behind it→ IG reel cold open↗ Tweet quote
The Script
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00:00Welcome to my daily updates channel. I run a $300,000 a month business, and I answer any and all question that you have, either about my own business, what you should be doing in yours, various tactical strategies, and so on and so forth. I give all this stuff away completely free, you can actually ask any question at the bottom of this video, and then I will happily answer.
00:15After I'm done with that, I'll do some building and strategizing in public for showing you guys my growth stats across YouTube, Instagram, and products. This is the main channel here, and then this is a list of comments that I'd actually already started responding to without realizing that I was not recording. So that kinda sucks.
00:29Anyway, let's just dive right into the q and a. Last one was from Lift Loop who says, Nick, quick one on warmed versus pre warm mailboxes. I'm running cold email for coaches and currently self warming everything.
00:40I've seen you say that you run pre warmed for yourself and your clients. When you're deciding pre warmed versus self warmed for a client, what actually drives the call? I think drives the call is AI here, so, you know, obviously, those m dashes make me think that you're probably just AI commenting as well.
00:54But yeah. Is it speed to launch, deliverability, cost, something else?
00:58And when you put pre war mailboxes on a client's own domain, do you ever see it affect their domain or brand reputation, or is that a non issue in practice? Trying to figure out if self warming is a false economy. Thanks.
01:10Well, anyway, there's a lot of AI jargon here, and I'd recommend if you wanna ask a question, you should just ask it without AI. But I think what you're doing is you're fundamentally misunderstanding how these pre warmed mailboxes work.
01:21The pre warm mailboxes are mailboxes that a provider actually has purchased and then has warmed up for you for probably, like, twenty to thirty days ahead of time.
01:32And so you don't have the choice over the domain. You can't choose, you know, leftclick.ai or clervo.io.
01:38You can't do any of that. You know, they pick really general sounding domains like, you know, internetgrowth.ai. Not really a I, anyway .com or .co.
01:49Then they'll buy mailboxes there like shelly at internet growth, nick at internet growth, lift loop at internet growth. And then, you know, you just buy or rent, I should say, mailboxes from those providers. And the value there is you can just send from day one.
02:03If you contrast that with you, like, buying your own domains and then buying the mailboxes of the domains and just doing all that work and then having to warm it up, you get basically, like, a twenty one day lead time. And, you know, the trade off is it costs a little bit more money, and you typically have to use domains that aren't yours.
02:18So I feel like you you probably either fundamentally misunderstand that or because AI has written most of this, I just don't I'm not understanding the jargon. But, you know, I would I have many situations where I use pre warmed. If it's a really big client and I think that I can win them very fast results because their current offers suck or their current sending setup just blows, and I really wanna wow them.
02:37You know, the day that I sign them, I will buy some pre war mailboxes. Sometimes out of my own pocket, sometimes out of theirs, and I'll start sending right there. I'll just pump in my highest performing offer for a previous client, change a couple things around, start sending, and then within like twenty four hours, I will get them like five opportunities.
02:52I pump them into a Slack channel, and then I go, hey, by the way, thought I'd do some experimentation for you. I've landed you a couple meetings already.
02:59They go nuts. It's ludicrous to them that this is even a thing because usually in a whole month, they'll generate fewer opportunities than I will do in twenty four hours. Obviously, that's a good vibe.
03:09Right? However, on the flip side, you know, pre warm mailboxes are much more expensive. So if I'm working with a small client and somebody that doesn't have much of a budget and, you know, I need them to pay for the mailboxes, am I gonna just jump right into the pre warm?
03:20Like, no. So those are those are the kind of the trade offs. And to me, prewormed is a tool.
03:24It's not like perfect in every way, shape, form, but it's a tool that you can apply, you know, when you see a big opportunity and a client needs to send quickly. Topmed says, wanted to ask you a question on k three.
03:35Are you planning on implementing it inside of your own workflow somehow? How are you using it right now or plan on using it? Thinking it might be worth getting a sub and using k three agents as code implementers that would replace my sonnet five agents since it's the same price, but closer to fable level intelligence.
03:50Yeah. I mean, that's more or less that's more or less how I'm thinking of using it. I should note that my bottleneck is not money.
03:56I have a lot of money. And so I'm capable of using these models like from Anthropic and from OpenAI, even if they are more expensive. So just for ease of my own workflow and the fact that I don't wanna have to spend, you know, several hours reconfiguring my workspace, let's say, or dealing with maybe some some random very long tail probability issues that arise as a result of using these models, I will typically just stick with, you know, Anthropic and and OpenAI.
04:19The the main daily driver for me has definitely been Fable. But, you know, that's that's how you would use it. You would use it as sort of an implementer or a hand, whereas maybe Fable, let's say, which builds you at, what, three, four x the pricing via API, would be the brain.
04:34And in that way, you would minimize the the total cost. I'm also finding that Kimi, you know, takes more time to do stuff.
04:41I think it's like two to three x. So I would keep that in mind as well. It's sort of annoying when you just use it as like a conversation partner.
04:48Still a really good model though, and I might have a couple of videos coming out about that. We'll see. She feels says, Nick, ever since I started watching your content religiously, I started speaking like you in sales calls.
04:58Good, my brother. Print. How do I balance speed with quality for AI automation?
05:03Well, I don't think it's really a trade off. I don't think it's speed or quality. I think it's speed and quality.
05:09And there are some circumstances perhaps in which speed is traded off with quality. Like, let's say, you have very strong latency demands and you need a very fast model, you know, you would use something cheap like a Haiku or like an older, you know, GPT model to, I don't know, do some real time processing of a text, you know, of a form to send a brief personalized snippet via SMS for speed to lead.
05:33Like, sure. But, you know, we're we're only really talking about a couple seconds here. So unless you're doing like real time streaming like a voice agent, I don't think you're really ever trading off speed with quality these days.
05:42You know, the the reality is it's actually speed and quality versus cost nowadays.
05:50Hello, Nick. How to add quality to your work? How to be the best in your niche?
05:53What makes us different from one another? Yeah. I got you, my brother.
05:57No problem. You know, I think the main thing that you guys need to understand if you wanna be the best in your niche is you just need to you need to provide more input. But like, you you just need to do far more than you would believe is reasonable.
06:09If you look at, like, the best basketball players in the world, for instance, you know, there's that story about was it LeBron or was it Kobe?
06:17You know, it's like before 6AM, he's he's already sunk 400 hoops. Like, he just goes to the gymnasium
06:26at, like, 4AM, and then he just starts on his on his throw practice. I'm not a basketball player. I'm probably butchering all of this terminology if it's not clear.
06:33I played zero sports in high school. I basically play zero sports now. But just think about that, and I will use star performing athletes and high performing athletes as examples to myself a lot of the time when I'm considering how to be more effective in this career.
06:50The reason why is because athlete is just playing a game. Games have sets of rules and they also have, you know, optimized ways to achieve certain outcomes. So basketball has like a court.
07:00You have like, obviously, I don't know, your three point line. You have all these different little little laws and regulations, procedures.
07:06Well, guess what? That's how real life works too. That's how the economy works specifically.
07:10The economy and our capitalistic one is just a game that we've all been subscribed to, and it works very, very similarly to these sports. So just like the athlete does 400, you know, throws, let's say, every morning before 6AM before most people even woken up, what sorts of activities can you do that would achieve a similar outcome for you in their career?
07:28A lot of the time, that just means talking to a lot of people. That means maximizing opportunity. That means maximizing the number of reps.
07:33And so, in my case, you know, when I was going door to door, we were doing between 50 to 80 knocks per day. This is in my infancy, if you think about it, like about ten years ago when I was just starting out with business. I was doing more outreach than most people would do in a month, and I did it every day.
07:46And then I didn't just do it one day a month. We did it, you know, twenty five to thirty days a month with my business partner. And it seems dumb, and it's like, well, would you say?
07:54I didn't even know what the hell I was saying. If you asked me what I was saying back then, I have no idea. But it's simply being in the room.
07:58It's simply familiarizing myself with the ball. And the ball, in this case, is just, you know, a sales interaction. So whatever it is, you just have to find a way to front load as much value as volume as humanly possible before people even wake up in the damn mornings and you'll be fine.
08:11And you can view my channel here as as an example of that. I will answer more customer questions than most people will realistically answer in in like a week, and I will do it before well, I don't know.
08:21I guess it's 07:19, but you know what I mean, every morning. Right? I'll do the same thing in in maker school.
08:26And what am I doing? I'm just familiarizing myself with the ground truth reality of what people want to see and the problems that they're having, so that I can better solve them. This is about, you know, as as LeBron James as I can get here.
08:39Nick, I just watched your cold email course on YouTube and I'm curious. How would you make an offer for an e com email marketing agency? I know your offer has to deliver a quantifiable ROI.
08:48It'd be time bound, clear, easy to start, but I'm having trouble coming up with one without mentioning price in the email. Can you help? Also, I wanna get your take on whether my packaging and pricing is good.
08:55We build all their email flows for a one time build out fee of $4,500, or we run their whole email and SMS channel for 3,500 a month. We waive the build out fee.
09:03We do the build out, send campaigns x times per week, campaign calendars, copy design, etcetera, plus we put a guarantee on that. If we don't get email to at least 25% of their total store revenue in ninety days, we work for free until we do. My thought was having a one time intro offer like this to lower the commitment they have to make in order to buy, but also make the recurring option feel like more of a no brainer.
09:20Thank you for all your help. These videos are the highlight of the day. Yeah.
09:23Well, clearly, you understand offer dynamics. I would say you have two major issues here. The first is, well, just don't print don't mention price in the email.
09:31Okay? Just as a carte blanche rule. Otherwise, you're filtering out opportunities before you've even verified if they are willing to work with you.
09:37Just don't do that. There are a lot of people that the second they'll jump on a call with you, see that you're a real person, hear your pitch or whatever, something will click for them, and they'll say, holy shit. I should have been doing this years ago.
09:46And they'll be happy to pay $4,500. But if they aren't on a call with you, if you're just seeing this as a little snippet of text, their eyes immediately go doing. They see the $4,500 and then they click out of the email.
09:56So just don't do that. That's stupid. The second thing is, why do I need a PhD to understand your offer?
10:04You gotta make your offer dumb, stupid, simple. Your offer right now is like quantum physics.
10:13I will run your whole email and SMS channel for $3,500
10:16a month. First of all, what does that mean? I'll waive the build out fee.
10:21I'll do the build out. K. What is the build out?
10:23I'll send campaigns x times per week. What does a campaign mean in this instance? I'll set up campaign calendars.
10:31So what kind of copy and where exactly does your, you know, definition of copy start and end? Will you do, like, all of the the the cold email from or the email from start to finish? Will you do do I provide any supervision?
10:44Design. Like, what sorts of design? Like, I already have, like, product designs.
10:47Are gonna incorporate them into the email? Are you gonna make your own? Do you know what I mean?
10:50Plus, we put a guarantee on that. If we don't get an email to at least 25% of their total store revenue in ninety days, we work for free until we do. So total store revenue.
10:58How are you defining total store revenue? That's, you know, kind of a big question. Right?
11:02I don't know. What if you're like working with an aggregator or portfolio or, you know, they have a bunch of different things that they sell? What if, I don't know, they have yeah.
11:10What if they have other revenue streams? The point I'm trying to make is there's so many questions at every single step along this process that your offer is quite difficult to ingest and really understand. And then finally, we work for free until we do.
11:21So we work for free until we get you to 25% of your total store revenue in ninety days. I don't know. What if the store makes, like, $10,000 a month?
11:33a month. So you're gonna take 35 percent of their, you know, money.
11:37Obviously, you need to do the guarantee and qualify people based off their income. But what I'm trying to say is, this is a lot, man. So just don't do a lot.
11:45You know? Be very, very simple and straightforward.
11:48If you're gonna send campaigns, make it super clear how many campaigns you send and what the campaigns are and your exact scope of involvement. So
11:59and and you're not including this in the email, be clear. This is something you were talking with them about. In the email, would say something like, you know, I will manage your whole email and SMS channel.
12:11Or like, you know, I I will manage your whole store's email and SMS, and guarantee you, you make an additional $15,000 a month in our first ninety days of working together, or I will keep working for free until we do.
12:32And now, it's very straightforward. The only thing you are selling them is your ability to be economically effective. You're not giving them a bunch of questions that they need to answer.
12:41Then when you're on the call, k, you should visualize the steps. Step one, you know, I will do this build out. Step two, I'll send campaigns six times per week.
12:51I say six times because of what I know about your store based off of all the in-depth research that I've done. A campaign will consist of copy, which will be the subject line, the actual body itself, and then typically two designs that I will come up with as a product of, you know, going through your store and identifying your highest performers.
13:10It doesn't take any time on your end. I do all of this entirely autonomously. I will just give you a final check and twenty four hours after the final check, we will send the copy out.
13:20That way, it takes zero additional management time on your end for a bonus of $15,000 a month in revenue. And so something like that is a lot more interpretable. It's a lot easier.
13:30But, you know, if you include this in your email with the price, people will just be like, I don't know. So you know what you can do there?
13:3925% of total store revenue in ninety days, and I'm just saying $15,000 a month. We'll just, you know, work with people that make $60,000 a month.
13:48Boom. You have the same thing, but now you have a way sexier offer. It doesn't really matter for you because you're just gonna qualify on the call anyway.
13:55And ecom people are significantly more likely to be interested in actually sharing revenue numbers on the call, which is nice because typically they have large revenues. They swing their giant balls around. Anyway, hopefully that helps.
14:07That's what I would do to fix it. Thanks, Nick. Insane amount of value as always.
14:13This fella over here is an unpaid employee just farming out. Thank you, cuss wordiest chapter headings.
14:20Nick says, Dan Martell started doing daily updates. Is that because he's hanging out with you? Crazy dad and grandpa learning from each other.
14:28Yeah. Well, actually, when I arrived, he was talking about how he's about to start his daily channel, so I don't know. I think he was probably already in the works there.
14:37But I would be remiss if I believed that I did not have an impact on the wider state of play on social media right now, specifically YouTube. Nick, noticed you're pretty open about most things.
14:48Curious to know if have any privacy concerns when posting things online. Is being open about how much you're making cost issues, like family friends ask for money being jealous about running private info through AI. Do have any concerns about that?
14:58Yeah. I mean, people are already running our private info through AI all the time. So to me, it's a very marginal additional cost for, you know, a lot of benefit.
15:06And then has being open caused any issues? Not with my family. No.
15:09It's caused, you know, a lot of my friends, younger, kind of earlier friends to be jealous for sure. So I just don't talk to the vast majority of them anymore. And then do I have any privacy concerns when posting things online?
15:19Yeah. I have some privacy concerns. People know my address because they found specific frames in my videos where I somehow dox it.
15:26People have been running up my API keys. Everyone that I've leaked so far has had many hundreds of dollars spent. It's just the cost of the game.
15:34I could be way smarter about, you know, how I do all this stuff, I think. Anyway, cold but learning AI.
15:41Nick, your earlier work during the NADAN era was really helpful for me. Know your stuff. Can I have $20,000,000 or a job?
15:46You can have neither. Thanks, man. Hey, Nick.
15:49Hope you're doing well. I've been creating cold email systems for agencies for the past year. Currently working with an agency who stopped doing cold email, but offered me to come in and create systems and do direct response ads for them.
15:58I have no experience. My question is whether I should say yes to that offer or continue trying to find new cold email clients through Upwork apps, which I've had some success with in the past. The tension comes from trying to stay focused on one thing, cold email, but also making use of existing client relationships even if they ask you to do something different.
16:13Would love your perspective on this. This really boils down to how much money you are making. If you're early on in your career, you should take everything that people throw at you because it just means more experience.
16:23And you have a lot of debt that you have to pay down specifically related to the experience that you can start paying down earlier and better by just doing everything, everywhere, all at once. Interesting movie, by the way. If you're later on and, you know, you're already running sort of solo freelance agency style setup that you're making 10 or $20,000 a month, if you start taking on everything that a client gives you, you will plateau pretty quick.
16:44Because now you're spread thin, and experience from one project does not accumulate onto experience onto other projects. That's where it makes more sense to niche down. And so typically, what happens is at the very beginning, you kind of do whatever the hell
17:00Here. You kind of do whatever the hell. This is like your wow, that is a terrible graph.
17:04This is like your willingness to do whatever the hell.
17:11And then this is, like, size of your business. At the beginning, it's very, very high. And then what you wanna do is you wanna go down.
17:18So that rather than being able to do anything, k, like this, you're very, very specific with what it is that you do. You only offer maybe one or two things. Then if you think about it, that'll also allow your business to scale.
17:29Because otherwise, what'll happen with your revenue, if I just do another graph here and I call this your rev over time,
17:36you know, by taking on everything, you'll get a bump. Right?
17:39But then you'll plateau. And if but if you take everything initially
17:45and then start plateauing and then be like, okay, now I'm only gonna offer one thing, then your revenue will continue going up like that. K. Hopefully, that makes sense.
17:53We are running out of time because I got a call coming up. Are you saying second brains as a whole concept or a builder useless or just the visualization part? No.
18:01I mean, just people will attach terms like second brain to something, which is fundamentally just rag. And it doesn't need to be a second brain in order for it to be like, rags aren't second brain.
18:13Second brain is just like a marketing concept, you know? Shit. I'm looking for a good example of that right now, and it's not coming to me.
18:21But second brain. It's it's like the whole, like,
18:30Okay. Here's a good example of, like, a remarketing idea.
18:34There is meditating, which is something that people have doing for thousands upon thousands of years. Right?
18:39And then now there's wall maxing, which is just staring at, like, a blank wall for a while to, like, unfuck your brain from social media. I saw that trend going on, you know, Instagram a little while ago.
18:49It's the exact same thing. They just remarketed it. So anyway.
18:56Things are going really well. I don't wanna just do the tracking immediately, but we gained something like 17 new sign ups to Maker School yesterday. That was after kind of plateauing.
19:05So realistically, what happened is we just kinda kept we just kinda kept growing statistically. It's just they all came in at the end. And I think there are a couple reasons for that.
19:13I think the main reason is I had a video go kind of quasi viral. And as much as people chat on me for the video, you know, we did not receive the best feedback on planet Earth, we grew, you know, pretty quickly.
19:25And, like, there were a lot of people that that obviously liked it. Then a couple of my other videos have started growing pretty fast. And then I also have, like, some bottom of funnel videos like this one with Justin Lobb where he was running me through how he made $20,000 a month solo.
19:37So I think what's happening is a lot of people are coming in top of funnel through videos like this that are obviously inherently kind of clickbaity, then they'll do kind of more value content. And then eventually, they'll go down to the bottom of funnel stuff like that and then be like, oh, wow.
19:49You know, this net guy is pretty cool and there's actually a fair amount of financial opportunity here. So it's pretty standard in social media to have a funnel like that.
19:55But, yeah, it's cool seeing it work in real time. And then I don't just see the result immediately. I see the result after some lag time.
20:01So, I mean, I've been publishing videos nonstop, basically, ever since this bolder section started, because that's sort of how I set this up. This is before I was publishing videos.
20:09I was just getting my ducks in a row, and then this is now during the publishing of videos. You can see my rates across basically everything go up. Instagram basically immediately went up.
20:17This, if you average it out, has immediately went up. Even my YouTube has gone up, not a lot, but a a little. And then, obviously, this has gone up big time.
20:24Like, look at this. We were just losing, losing, losing, losing, losing, losing, losing, losing, losing, zero zero zero zero, and then boom, point six three, point seven nine. Right?
20:33So it's always really cool to see in practice. I mean, I'm a big fan of that. Anyway, after to do much of logistical things today.
20:39Unfortunately, I've I've moved provinces, which means I have to, like, change my license and stuff, which kinda blows. So that'll take a fair chunk of my day.
20:47But I do have a couple things that I'm very excited for. We have a couple calls for Clervo, which I'm really stoked on.
20:53And I think that there's probably a fair shot that we add a lot of value to one company in particular. I had a call for Clarvo yesterday that was pretty big as well. It wasn't like like a sales call, but I worked with one of the oh, jeez.
21:08I guess he's just like the I don't really know what he'd be called. The guy's a killer, though. And he ran me through how his team of several 100 agents are currently using Vervo, like step by step, word for word, including, like, you know, live call monitoring and everything like that.
21:21And it was just wild seeing, you know, how, like, you develop a tool and then you give the tool to somebody, and then they use the tool a little bit differently than you initially intended, which is fine. But then also just how much value they get out of the tool when they compare it to other software platforms.
21:33So it was like, this thing has changed everything for us, you know, blah blah blah. We made $4,000,000 to, like, $6,000,000 a month. You know, it's completely alleviated our bottlenecks, and I'm like, holy shit.
21:43I'm taking notes because I'm gonna use all this stuff for my content. And that does take me to a good point on my content.
21:49I'm gonna make video a few videos about Clarabo. The key thing that I need to do, though, what I'm realizing is nobody actually gives a shit about Clarabo. Right?
21:56Because it's like, how many people are watching my content and then just, like, don't run call teams, outbound teams. A lot. Most of them.
22:03Most of the people that watch my stuff do not run big fancy outbound teams that could actually benefit from my software platform. Right? Like, no shit.
22:11Because this know, you typically need to have some volume here. You need to be doing, like, you know, a 2,000 calls a day minimum.
22:16And it's like, you're not gonna be doing that if you're a total newbie where something like 90% of my audience is. So I can't just be like, hey, guys. This is a totally non veiled advertisement for Clarvo.
22:27You know, I I wanna talk about this stuff and then show people how we're using it to make a ton of money and how the companies that we're working with are making a ton of money with it. So I'm thinking what I'm gonna do is I'm gonna do, like, a deep dive into speed to lead, probably. And I'm just gonna walk people through, like, how to actually maximize growth, like, in a non bullshit way using simple AI automation tools.
22:47So, like, hey. You know, are you buying lists right now? Like, are you buying lead lists?
22:52Are you doing any sort of cold calling at all? Are you doing any sort of, like, inbound offer where you generate your own leads through ads? Are you do you have any sort of listing up where people are calling you because of an offer?
23:02If so, here's how to maximize the money you make. And then I'm just gonna provide case study after case study after case study. And then I'm gonna talk about how we basically weaved all that together into this.
23:10And I'm not gonna make it the focus of the video. I'm just gonna talk about what kind of loosely, you know.
23:14And so, you know, after a while, you make a custom software application like this that just handles all that. I think about it actually really similarly to what instantly is. If you think about it, these guys actually used to run their own cold email agency.
23:28That was their whole thing, actually. And they ended up making a big software platform, I think, unless I am super mistaken.
23:35But I think they started with this as a managed service, and then they ended up making instantly as like a software platform that just standardized everything.
23:44And now, obviously, they sell the software far more than they sell the managed service, but the managed service is still a big chunk of it. And that's what I love. I love that vibe of just doing stuff, practicing what you preach, and then, you know, systematizing it into some far more scalable income route.
23:57This is kind of interesting background too. I don't know if guys could tell. They have some cool thing going on.
24:02So yeah. I mean, that's basically what Clair was. Right?
24:04Like, I was working with this dental marketing company, and then the founder of the dental marketing company, I became friends, and, you know, we worked out together all the time. And then the guy's like, dude, there's this dope ass software platform that I'm working on.
24:18So how is it transforming things? Runs me through all the speed to lead practices, starts building out the freaking software. Yeah.
24:24I get on board, and it's just it's really fire. It's a really fire platform. Okay.
24:27Anyway, I'm gonna stop thinly veiling my ad for this. The thing I'm most excited about is the potential exit because software multiples are way higher than, like, agency multiples. So, you know, when I received an offer for my agency back in the day, you know, we were making, like, under a million dollars a year, but right around a million dollars a year, and our offer was basically for a million.
24:45And it was like, well, hold on. Couldn't I just keep running this puppy for, like, a little over a year and then make the same amount of money? And the answer to that question is yes.
24:52But with the software product, because it's standardized and because, you know, everything is just like it's recurring revenue, we have a lot of potential upsells.
25:00And it's more infrastructure than it is a specific tool. Like, you know, we make a million dollars here with Qurvo, price sell it for, like, $5,000,000.
25:07And then as you grow, the multiples go up as well. If you're making $10,000,000 here, you can sell it for, like, $7,080,000,000 dollars.
25:14At least this is my understanding of the state of things. I may be off. We'll see.
25:18But, yeah, I mean, think about that. That's way bigger of a multiple. Right?
25:22That's kinda where my head's at. Is it the twenty first? It better be the twenty first.
25:25Okay. Is. So why don't we see what my subscriber count is now?
25:30Four seven six twelve. So we are not seeing much growth on the YouTube front, unfortunately.
25:38That is tough. You know, I remember back in the day when I was going parabolic, and I was just sweeping up every damn follower known to man, but something's changed.
25:48A thousand voices cried out in despair. K. Five sixty two eight.
25:54Sorry. Was that two eight two? Eight two eight.
25:58There you go. Wouldn't want to shortchange myself.
26:01That's a point three seven. Nice. But my x profile where I'm just just blitzing through this.
26:08Three eight six three followers. That's cool.
26:12Yeah. Maker School had a huge jump and then Maker Zero. Let's see that.
27:36We're going back here. You know, this is when I think it was right around here.
27:44I was like, I'm gonna start publishing videos again. So as you could tell, we were trending down kinda mathematically. Right?
27:51And I started publishing videos and then, you know, initially, I had a couple people actually be like, yo, Nick, I think you gotta change up the videos. They're not working. And then I was just like, no.
28:00I don't think so. I think I'll just keep doing it.
28:04And the reality is there's always a lag between when you start something, when you start seeing the impacts. Right? This right over here is basically called market lag, and it's just one of the most annoying things in the whole wide world that most people will not account for.
28:15What they'll do is they'll try doing things and not see a result, and then they'll change their tactics completely, and they'll just jump around. But I I believe fundamentally in what I was doing, and I was like, okay. Yeah.
28:23Like, given long enough, this will work. And so then I just did it for like, what? A week?
28:28And then I immediately started seeing crazy growth. If you think about it, I mean, we we were down here.
28:34And, yeah, we shot up. And so now, the growth is unbelievable. If you project this out in a few days, we'll be at 2,200 members.
28:42A few days that pass that, we'll be at 23, you know, a few weeks past that, 2,300 members. And, you know, the ARPU of my community, the average revenue per member or user is is much higher now than it was before. So I don't even need to hit, you know.
28:56I think I was at almost 3,000 members when I peaked at my revenue of, 330,000.
29:00I don't need to hit that anymore. I think mathematically, just need to hit another out of 300 members to to get back there.
29:11which is 2,500, not 2,900. It's pretty sweet. And we have a bunch of annuals going on and stuff like that.
29:17All this to say, I think I might be able to hit $500,000
29:20a month this month. I think I might be able to actually get there. I think it'll be pretty close, but we have a lot in the works that are pushing us there.
29:27Deals on left click side, partnerships, sponsorships, Clarvos, income.
29:32I mean, it depends if I count that as, like, my own business. I mean, I'm part of it, but it's not like I don't know a 100% of it.
Thirty minutes of unscripted Q&A: a consultancy owner clearing $300K a month answers subscriber questions on cold email tactics, offer pricing, and AI model choice on camera, then pulls up his own live growth dashboard to make the case for staying a generalist early and niching down only once volume stops compounding.
Frameworks
Named ideas worth stealing.
01:35concept
Pre-warmed vs self-warmed mailboxes
Pre-warmed mailboxes are pre-purchased by a provider on generic domains and can send immediately; self-warmed mailboxes on your own domain need about 21 days to build reputation but cost less and keep you in control of the domain.
Steal forcold email agencies deciding warmup speed vs cost for a new client
17:00model
Generalist-to-specialist growth curve
High willingness to do anything early on
Business size scales with breadth initially
Revenue plateaus if you keep taking everything
Niching down unlocks continued revenue growth
Nick sketches three curves live: willingness-to-do-anything starts high and should fall over time, business size follows it down, and revenue only keeps climbing past the plateau once you deliberately narrow your offer.
Steal fordeciding when to specialize a freelance or agency career
CTA Breakdown
How they asked for the click.
VERBAL ASK
24:35product
“Okay, anyway, I'm gonna stop thinly veiling my ad for this.”
Soft-pitches Clairvo by wrapping it in a genuinely useful speed-to-lead breakdown rather than a direct advertisement, explicitly naming the tactic on camera.
A live YouTube-comment Q&A where a $300K-a-month automation builder lays out the RACE framework for deciding which AI system a business should build first.
A daily-updates vlog where an AI automation consultant answers subscriber questions live, argues boring blue-collar service businesses beat a white-collar hourly job, and closes by pulling up the actual spreadsheet behind his growth numbers.
A 31-minute live Q&A vlog where a $4M/year operator tears down cold email copy, lays out a RAG knowledge-base pattern, and explains why building a brand before a business is the slowest path to cash.
A build-in-public session where the host reverse-engineers his own Maker School product to identify the three levers — ARPU, churn, and ascension — needed to triple service revenue.
A daily-vlog walk through comment Q&A, an unscripted business-building session, and the once-a-year discount math that adds $50,000 to a $300K-a-month business in a single day.
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