Big Idea

The argument in one line.

A high-volume digital-product business runs on two off-the-shelf tools, a checkout platform and a course host, connected by a single automation rule, not custom engineering or a complicated funnel.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You have a digital product idea (course, template, guide) and don't know what software actually connects a sale to delivery.
You're selling on Etsy or Stan Store and wondering whether a dedicated checkout platform is worth switching to.
You assume the tech behind a $500K-a-month digital product business must be complicated.

SKIP IF…

You already run SamCart, Kajabi, or an equivalent stack and understand how the fulfillment automation works.
You're looking for traffic or marketing strategy — this video is pipeline mechanics only, not how to get buyers to the page.

TL;DR

The full version, fast.

The mechanics behind a high-volume digital product business are two pieces of off-the-shelf software wired together by one rule. SamCart hosts the checkout page and takes payment; Kajabi hosts and streams the course content; a single automation rule inside SamCart grants Kajabi access the moment a specific product is purchased. Pricing is a form field, the sales page is a drag-and-drop builder, and course delivery is a file upload. The takeaway is that the system is intentionally simple, and average conversion across all pages sits around 6% even when individual low-traffic pages spike much higher.

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Chapters

Where the time goes.

00:00 – 01:21

01 · Setting up the walkthrough

Maria explains she usually teaches strategy, and this video is instead a literal screen-share walkthrough of how a digital product sale flows from checkout to delivery.

01:21 – 02:29

02 · Step 1: the checkout page

Walks through the customer-facing offer page for '24 Courses for $24' — the headline, the list of included courses, FAQs, and the buy form.

02:29 – 03:27

03 · Not sponsored, but I use SamCart anyway

Reveals the checkout tool is SamCart (mariewendt.com/samcart), says she's been a customer since 2014, and credits it as the single biggest lever in her revenue growth versus Etsy or Stan Store.

03:27 – 04:50

04 · Inside SamCart: price and page builder

Shows the SamCart product settings (name, price field) and the drag-and-drop sales page editor used to place images and headlines.

04:50 – 05:16

05 · Finishing the checkout build

Clicks Finish on the page editor and poses the next question: once someone pays, how do they actually receive the 24 courses?

05:16 – 06:35

06 · Step 2: where the courses live

Switches to the product library holding her digital products, sortable by customer count — individual courses show 40,000+ purchasers.

06:35 – 07:22

07 · Inside a course: Kajabi

Opens one course inside Kajabi, previews the customer login and watch experience, and shows the back-end video upload area for a lesson.

07:22 – 08:10

08 · Step 3: connecting SamCart to Kajabi

Shows the single automation rule ('grant offer when product is purchased') under SamCart's Apps tab that fires a Kajabi login the instant a customer checks out.

08:10 – 09:20

09 · Why it feels harder than it is

Argues the system is genuinely simple, then shares that digital products took her from a few hundred dollars a month to over $2,000,000 in personal income as a single mom.

09:20 – 10:22

10 · Proof: last 7 days of orders

Shows the SamCart Product Sales dashboard, order counts per product over the past week, and the roughly 6% average conversion rate across all pages, then points to the traffic video as the next watch.

Atomic Insights

Lines worth screenshotting.

A full digital-product sales pipeline is just two tools, a checkout platform for payment and a course host for delivery, connected by one automation rule.
SamCart's 'grant offer when purchased' rule is the entire link between payment and course access, no custom code required.
Maria credits switching to a dedicated checkout platform, more than any marketing tactic, for the jump from a few hundred dollars a month to hundreds of thousands.
Her top individual courses have accumulated over 40,000 purchases each inside Kajabi.
Average checkout conversion rate across all her product pages sits around 6%, even though some individual low-traffic pages spike to 64%.
The sales page is built with a drag-and-drop editor, image blocks and headline blocks, with no separate design software involved.
She reports over $2,000,000 in personal take-home income the prior year, driven substantially by a $24 entry-level bundle of 24 courses.
The video is explicitly framed as 'how,' not 'why' — she treats her other content as strategy and this one as pure mechanics.
The automation rule lives inside the checkout platform's integrations tab, meaning the checkout tool initiates delivery rather than the course host pulling from it.

Takeaway

The tech behind big digital-product revenue is boring on purpose.

WHAT TO LEARN

A high-volume digital-product business runs on two off-the-shelf tools wired together by one automation rule, not custom engineering.

02Step 1: the checkout page

The customer's first and only stop before paying is a single checkout page: an offer headline, a bullet list of what's included, and a few FAQs, nothing more.
Bundling many individual items into one low-price offer turns a low-trust first purchase into a high-volume entry point.

03Not sponsored, but I use SamCart anyway

The single software switch credited with the jump from a few hundred dollars a month to hundreds of thousands a month is a dedicated checkout platform, not a marketplace like Etsy or a lightweight storefront like Stan Store.
Sticking with the same checkout platform for over a decade means the tool outlasted years of strategy pivots, while the strategy changed constantly.

04Inside SamCart: price and page builder

Setting a product's price is a single form field; the number syncs automatically to what shows at checkout.
A sales page can be assembled with a drag-and-drop image and headline builder, with no custom design work required.

05Finishing the checkout build

Publishing a checkout page ends with one click; there's no separate deploy step to fumble.

06Step 2: where the courses live

Digital products can live in a single product library, sortable by customer count, which doubles as a real-time popularity leaderboard.
Individual items inside one bundle can independently accumulate tens of thousands of purchasers over time.

07Inside a course: Kajabi

Course delivery running on a separate host from the checkout tool means payment processing and content hosting are deliberately two different systems, not one monolith.
Uploading a lesson is just dropping a video file into a course's video section, with no separate video-hosting step.

08Step 3: connecting SamCart to Kajabi

The entire link between 'customer paid' and 'customer can watch' can be one automation rule: grant this offer when this product is purchased.
That rule can live inside the checkout tool's own integrations tab, meaning the checkout tool initiates delivery rather than the course host pulling from it.

09Why it feels harder than it is

The perceived complexity of a large digital-product business is mostly intimidation, not actual technical difficulty; the whole stack can be two tools and one rule.
Discomfort beginners feel with this system is a starting-line problem, not a signal the system itself is hard.

10Proof: last 7 days of orders

A week of order data across many products tends to concentrate volume in a handful of top sellers, with a long tail of single-digit-order products.
Average checkout conversion across many pages can sit around a modest single-digit percentage even when one low-traffic page spikes far higher; the outlier isn't the number to plan around.

Glossary

Terms worth knowing.

SamCart: A checkout and sales-page platform used to sell a product, collect payment, and trigger post-purchase automations.
Kajabi: A course-hosting platform where paid customers log in to stream video lessons after being granted access.
Grant offer rule: An automation inside a checkout platform that automatically unlocks a specific product for a customer the moment they complete a purchase.
Stan Store: A lightweight all-in-one storefront tool creators use to sell digital products directly from a link-in-bio page.

Resources

Things they pointed at.

02:42toolSamCart ↗

03:02channelEtsy

03:02toolStan Store

06:16toolKajabi

Quotables

Lines you could clip.

03:13

“For me, SamCart has been the difference between making a couple $100 a month and literally the hundreds of thousands of dollars that I make.”

sharp before/after claim, no setup needed→ IG reel cold open↗ Tweet quote

08:01

“Learning how to sell digital products is essentially learning how do I make a checkout page like this, how do I get stuff loaded onto here.”

distills the whole video into one line→ newsletter pull-quote↗ Tweet quote

08:34

“I'm a single mom, I'm making, I made like over 2,000,000 last year.”

vulnerable personal stat dropped mid-tutorial→ TikTok hook↗ Tweet quote

09:57

“Our average conversion rate over all my pages is 6%.”

concrete, checkable benchmark number→ newsletter pull-quote↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

analogystory

00:00I make a ton of content here on YouTube on how to sell digital products, and I make a lot of income claims that talk about how I make over $500,000 a month selling digital products.

00:09And I make a lot of how to sell digital product content, but I usually am talking about more bigger picture strategy stuff. And one of the top questions I always get on my videos is no, but like literally how do you sell digital products?

00:24What does that process look like? And so I thought what I would do for this video is literally walk you through the step by step process of selling digital products and what that looks like. So literally, like, pretending you're right here on this cozy evening at my computer, and I'm just literally showing you how it works.

00:41I'm gonna show you the software that I use to sell digital products. I'm gonna show you the process. I'm gonna show you how it all connects together.

00:46I'm just gonna share my screen, let you in my world. I've got plenty of time to sit here and film, and so I thought I would just show you kinda what it looks like in case you've ever, like, you kinda have watched some of my other videos, which tend to be more strategy, but less about the, like, okay, but how do I actually sell it?

01:04How does that look like? So I'm just gonna share my screen. I'm gonna kinda walk you through what this looks like.

01:08And at the end, what I'm gonna do is talk a little bit about, like, what next steps are.

01:14So by the end of this video, you know exactly what to do in order to sell digital products. So let me go over here. Okay.

01:20So, basically, this is the product that I'm gonna show you.

01:25Now I have tons and tons of digital products that I sell. Like I said, I literally sell 200 products a day, um, and so I just picked this one because it's one of my top products.

01:33You may have seen it before. You may know what it is. But, basically, what I wanna do is kinda show you all the different stages, all the different software, and just literally show you how this works so that you can visualize it.

01:43Because you may I do feel like a lot of people do gatekeep it, and I've never gatekept it. I just haven't taken the time to sit down and show you, so I wanna show it to you. Because also, frankly, for me, I kinda think the strategy stuff is more interesting, but some people literally do wanna just see this process.

01:58So enough of you have asked for it, so I'm like, alright. People need this. Let me film it.

02:03So okay. Um, basically, I'm gonna walk you through it as if I was a customer.

02:09Okay? So step one, you come across this page.

02:13Now a little bit later, I'll talk about how you come across this page. But step one, you are presented with the checkout page. And on the checkout page is the offer.

02:22Okay? So this is the offer. It's the 24 courses for $24.

02:25These are 24 video courses that I have filmed. I list what's included. I share some FAQs, and then they can fill out their information and buy it.

02:36Now I wanna show you what this looks like on the back end. Okay? So this software, where this is sold, this is called SamCart.

02:42Um, so if I refresh the page here, you can see here that this is mariewent.com/samcart. I sell my products on Samcart. Now, you may have heard of products being sold on Etsy.

02:53You may have heard of digital products being sold on Stanstore. I made a whole video on why I think you will never make serious money trying to sell stuff on, um, Etsy or Stanstore. For me, SamCart has been the difference between making a couple $100 a month and literally the hundreds of thousands of dollars that I make.

03:08So I'm a big SamCart person. I've been a customer with them for, like, since 2014, so a really, really, really long time, and I've just continued to make more and more money every year thanks to SamCart.

03:18So I'm a real I'm not sponsored. Um, I'm actually talking to them about potentially becoming sponsored because I promote them so much in my damn videos, but I'm actually not currently sponsored by SamCart. Um, but I wanna be because, lord, I pitch them enough.

03:30So I really just genuinely do believe in the product. So this is Samcart. This is you can see here, it's called the 24 courses for $24.

03:39You can see here it's the same product. And then here's the product image. Like, this isn't this is not complicated stuff.

03:45You put the price in right here, $24. That's how when you go over to here, at the bottom it says $24.

03:54Like, it's I'm not smart at this stuff at all. And then if you go to design, I wanna show you kinda what the page looks like.

04:01So if you go to the sales page and then you edit the sales page, this is kinda how you, like, decide what the page looks like. Oh, this isn't even I didn't even click the right one, but it's close enough.

04:10Right? We can kinda see here's the checkout page on the right. Here's some images on the left.

04:15I think this is like a work in progress page because obviously the full page is a little bit more filled out, but just for the sake of example here so you can see, it's a very easy, like, drag and drop builder. So here on the right, you can see here, I just kind of like, here's an image.

04:29You can add an image. Here's a headline. Add a headline.

04:31And then you literally would just like drag and drop it. Like, this could not be easier to set up.

04:37And I do have a ton of stuff on my YouTube channel, like, about what I put on the checkout pages and how to do all of that. But right now, what I wanna do is just keep you focused on the software and kinda, like, what this whole process looks like. So when you would be done, you would just click finish.

04:50And then once they check out, right, so they've gone through this process, they view SamCart, and they check out, well, how do they actually get these 24 courses? Like, that's the other question people have is, like, how does that work?

05:02So they've paid me money. I get the checkout page, but how do I they view these products? Where do I put them?

05:08Again, super easy. I'm kinda worried that this is gonna be an underwhelming video, but I guess that if if it is, I guess the takeaway is, like, this is actually really simple. So for this these are basically where I put my, like, where I put my digital products.

05:25So I do it like you you can see here. I do have a ton of digital products. Some of them, like, if I sort by most customers, some of them have, like, 50,000 customers in them.

05:36Yeah. So, like, this one here has 42,000 customers that have purchased this.

05:42This one has 40,000. This one has 39,000. You know?

05:45And but this I'll just kinda, like, show you what it looks like here. So let me just pick one.

05:49We'll do this one. So this is just so you can see here, this is one of the products in this.

05:58So trickle to flood, how to generate hundreds of leads on demand. This is part of the 24 courses, so it's directly related. And then I'll just click preview and show you kinda what this looks like.

06:08So when someone buys this product, they'll get a login from this thing called Kajabi.

06:17That's where these courses are hosted, and then they can just literally watch them like that.

06:24Like, it's super, super simple. If you go to I wanna show you kinda like the back end of what this looks like so you can visually see how you would upload your images.

06:35So, like, okay, the fur oh, I'm sorry, your videos. You would just put your videos here.

06:42Wow. My hair look crazy good in this. I'm a little bit I'm, like, clearly not wearing makeup right now.

06:47I look way better in this, but it's all good. So it's really simple. Like, you can see here that these 24 courses, they're very simple.

06:54They are they're very, very popular. You can see here, like, 40,000 people have purchased these 24 courses.

07:02But that's basically how it works. And then the other thing that I wanna show you is I'll go back here. I wanna show you how does Samcart and Kajabi talk to each other.

07:10So if you check out at Samcart, how do you how does the Kajabi know to give a login?

07:15Right? Because that's what happens is they check out here, and then automatically, they'll be emailed a link to view this course.

07:23How does that happen? Um, and so if you go to advanced nope.

07:28Incorrect. If you go to apps, and then you can see here this thing called Kajabi grant offer when the product is purchased.

07:38So all you would do is just add a new rule. You go to Kajabi, and then you would just literally pick the product, and then you would grant the offer.

07:47It could not be simpler. I think the thing that people always think is like, oh, Maria, this is so complicated.

07:52This is so, like, difficult, but it's actually really not.

07:57How you know, learning how to sell digital products is essentially learning how do I make a checkout page like this, how do I get stuff loaded onto here.

08:07It's not simple, or it's not it's not complicated. It is very simple. Um, it might feel not simple when you're just getting started, is why I try to make so many videos like this because for me personally, I mean digital products completely changed my life.

08:20I'm a single mom, I'm making I made like over 2,000,000 last year. If you don't believe me, go to my website and see how much I paid in taxes. You can also go look at my income claims.

08:27I'd share screenshots and video walk throughs of everything I make. Obviously, making $2,000,000 in take home personal income is a lot, and so I get the skepticism, I really do, but I'm on a big mission to just help people do this, because for me, it's really changed my life.

08:44And so really, if I could tell you anything when it comes to selling digital products, like, this is actually really simple. The last thing that I wanna show you is two things. I wanted you to just kinda see in case you wanted, like, more proof for whatever reason, I shared my orders from the last the last seven days, so May 2025 to 05/14/2025, and then you can just see here my different products.

09:08It looks like that's the one that I should have had for the checkout page.

09:13Yeah. If I go to this one, that's that's the one that I think should be the same. But, anyways, so you can see here in the last seven days, we've done 386 orders of that product, a 150 orders of that product, a 104 orders of that product, 85 orders of that product, 72 orders, seventy, forty seven, 42.

09:29You can just see here how it kinda goes down the list. And I mean, I have 13 pages of products. Obviously, like, if we go to page four, there'll be three orders, four orders.

09:38So the bulk of them of the orders are really on these, like, the conversion rate on these, by the way, like, for some of these is, like, nuts. Like, 64% is insane. That means that more than half of people that viewed this page, only 59 people viewed this page, but over half of them bought.

09:53Our average conversion rate over all my pages is 6%. But sometimes it'll it'll get it might be slightly higher because like this one here got 42 orders, but yet somehow shows 0%. So there are some glitches with the SamCart reporting, but our general overall average is 6% on all of our pages.

10:10If you wanna learn how to get a bunch of people to your checkout page, you're like, okay, that's amazing. How do I get people to this page? I have a whole video that I just filmed on that.

10:19Go watch that one next.

The Hook

The bait, then the rug-pull.

Maria Wendt says she gets one question more than any other: not the strategy, but literally how a digital product sale works. So instead of another framework video, she shares her screen and walks through the exact software, from the $24 checkout page to the single rule that unlocks the course.

Frameworks