Big Idea

The argument in one line.

A single automated funnel of freebie, paid ads, a 45-day email sequence, and a $100-200 digital product can guarantee one sale a day once you hit four specific daily numbers, and only one of those numbers needs daily monitoring afterward.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You already have a digital product (or are close to one) and want a hands-off system that produces predictable daily revenue instead of relying on launches.
You're willing to run a small daily ad budget (roughly $10-30/day) and want the math that justifies the spend.
You already have or are building an email list and want a concrete daily lead target instead of generic 'grow your list' advice.
You want to see a real ActiveCampaign automation and real ad screenshots, not just the concept explained in the abstract.

SKIP IF…

You have no product and no freebie built yet — this video assumes both exist and focuses only on the automation connecting them.
You're looking for a free, ads-free growth strategy — this entire system is engineered around paid traffic.

TL;DR

The full version, fast.

The funnel has four links: a freebie collects an email address via a paid ad, the address enters a 45-day ActiveCampaign email sequence, and that sequence pitches a $100-200 digital product. The creator's automations convert at 5% (versus a 1% industry average), so hitting one sale a day only requires 20 new email addresses per day. At $0.50-$1.50 per email address, that's a $10-30 daily ad spend against $70-190 in daily profit, a minimum 3x return. Once built, the only manual task left is a ~3-minute daily check of an ad-performance spreadsheet to catch when a specific ad needs refreshing.

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Chapters

Where the time goes.

00:00 – 02:17

01 · The promise

States the video's central promise (build this once, monitor one data point forever) and establishes credibility by citing her own 60-100 sales/day average.

02:17 – 03:39

02 · Setting expectations

Warns the walkthrough will feel overwhelming since it's a bird's-eye YouTube version of two full paid courses (ads course, viral digital product course), and that some viewers will need to rewatch it.

03:39 – 05:36

03 · The funnel, drawn out

Hand-draws the full funnel on an iPad — Freebie to Ads to Email Automation to Email Automation to Low-Ticket Product — then names ads, email automation, and product creation as the three hardest stages.

05:36 – 09:31

04 · The freebie

Screen-shares an example freebie, a 60-page 'How I Got 100,000 Instagram Followers' PDF exported from a Google Doc, and argues density beats design polish for lead magnets.

09:31 – 13:59

05 · The ad

Shows the actual Facebook lead-generation ad and opt-in popup, cites cost-per-lead as low as 50 cents, and recommends the 'Leads' ad objective for anyone without the paid ads course.

13:59 – 19:00

06 · Inside the email automation

Screen-shares two live ActiveCampaign automations (one at 5,000 contacts/13 days old, one at 23,000 contacts), both converting at a 5% completion rate, and does live napkin math on daily buyer counts.

19:00 – 21:26

07 · The low-ticket product requirement

Points to specific modules in her viral digital product course and states the product must solve a real market problem, not a personal quirky one.

21:26 – 25:26

08 · Pricing and the funnel recap

Sets the price point at $100-200, restates that no amount of marketing saves a bad product, and zooms back out to recap the full four-stage funnel before moving into the numbers.

25:26 – 29:20

09 · The daily numbers

Walks through the exact math: 20 email addresses/day needed at a 5% conversion rate, $10-30/day ad spend at current cost-per-lead, and $70-190/day profit at the stated price point (minimum 3x ROAS).

29:20 – 32:56

10 · The one metric and close

Introduces the one ongoing task — a daily ~3-minute check of a custom ads diagnostic spreadsheet — then recaps the funnel and closes with encouragement and a subscribe ask.

Atomic Insights

Lines worth screenshotting.

Hitting one sale a day only requires 20 new email addresses a day if the product converts at 5%, but the same result needs 100 email addresses a day at the 1% rate she calls 'average.'
A 5% email-to-purchase conversion rate is five times the 1% industry average she cites, and that gap is the real reason a good product matters more than a bigger ad budget.
At $0.50-$1.50 per email address, the daily ad spend needed for one guaranteed sale is $10-30, against a $70-190 daily profit at a $100-200 price point.
The stated minimum return on ad spend for this funnel is 3x: put in $100, get back at least $300.
The funnel has exactly four links — freebie, ads, email automation, low-ticket product — and she flags ads, email automation, and product creation as the three places people's skills lag behind.
A jam-packed 60-page freebie exported from a Google Doc to PDF is presented as outperforming a polished, sparse Canva design because density, not design polish, is what makes an email address feel worth giving up.
The Facebook ad objective she recommends for anyone without her paid ads course is simply 'Leads' — not conversions, not traffic.
Every automation she runs (one with 5,000 contacts started 13 days earlier, one with 23,000) targets the same 5% completion rate, and the email cadence follows roughly two value emails for every one pitch email across a 45-day sequence.
Her rule for a sellable product is that it must solve a real market problem, not a 'cute and quirky' problem the creator personally experienced — otherwise, in her words, no amount of marketing saves it.
Once the funnel is live, the single non-automated task is a daily ~3-minute check of a custom 'ads diagnostic' spreadsheet that flags which specific ad needs to be refreshed.
She reports averaging 70 sales a day (60-100 range) and says several of these automations running in parallel are what produced a reported $400,000-plus month.
Cost-per-lead numbers this low (as cited from her ad screenshots) depend entirely on the freebie being good enough that the ad itself barely has to persuade anyone.

Takeaway

One conversion number decides whether daily ads are worth it.

WHAT TO LEARN

A funnel that converts email subscribers into buyers at 5% instead of the 1% average needs a fifth of the leads to guarantee the same daily sale, which is why product quality outweighs ad-budget size.

Work backward from a conversion rate to a lead target: at 5% conversion you need 20 leads for one sale, at 1% you need 100 — know your own rate before setting an ad budget.
A dense, information-heavy free lead magnet can out-convert a polished, sparse one, because what lowers cost-per-lead is perceived value, not design quality.
Structuring a nurture sequence as roughly two value emails to every one pitch email builds enough trust that a 45-day sequence can convert cold leads at several times the industry average.
A product has to solve a real, externally validated problem — a problem you personally find quirky or a proxy for your own experience is not the same test as market demand.
Once a funnel is automated, budget time for the one metric that isn't: track ad performance daily so a specific underperforming ad gets caught and refreshed before it drains the budget.
A minimum 3x return on ad spend is a reasonable bar to set before scaling a paid-traffic funnel further — below that, fix the product or the email sequence before spending more.
Treat the whole system as four dependent links (freebie, ads, email automation, product) — a weak link at any single stage, especially the product, breaks the return on every other stage's work.

Glossary

Terms worth knowing.

Freebie: The free lead magnet offered in exchange for an email address — in this case a dense, 60-page PDF guide rather than a short, polished design piece.
Low-ticket product (LTP): The paid digital offer, priced $100-200 here, that the email sequence eventually pitches to build trust and generate revenue.
Cost per lead: The ad spend required to acquire one email address; cited here as low as $0.50 to $1.50 per address.
Completion rate: The percentage of people who go through an entire email automation and end up buying — 5% in this creator's automations versus a stated 1% industry average.
Return on ad spend (ROAS): Revenue generated per dollar spent on advertising; the video states a minimum acceptable ratio of 3x.
ActiveCampaign: The email marketing platform used to build and run the multi-day automated email sequences shown in the video.
Ads diagnostic tool: A custom spreadsheet, built by a collaborator referred to as Rose, used each morning to check whether specific ads are still profitable and need refreshing.

Resources

Things they pointed at.

01:30productMaria Wendt's ads course

01:30productHow to Create a Viral Digital Product course

18:13toolChatGPT

14:59toolActiveCampaign

19:05toolFloDesk

29:49toolAds diagnostic tool (custom spreadsheet)

Quotables

Lines you could clip.

00:25

“Once you build it, you only have to monitor one data point, and then you're done. Set it and forget it.”

one-line encapsulation of the entire video's promise→ TikTok hook↗ Tweet quote

02:17

“I get 60 to 70 sales per day, sometimes as many as a 100 sales per day.”

concrete authority-building number→ IG reel cold open↗ Tweet quote

21:27

“You could have the best marketing in the world, if your product is shit, it's not gonna sell.”

blunt, quotable contrarian line→ newsletter pull-quote↗ Tweet quote

29:09

“Our minimum return on ad spend is like 3. So if we put in $100, we're gonna make $300 minimum.”

clean, specific ROI number→ TikTok hook↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphor

00:00Here's my promise to you. If you do and build what I teach in this video, your sales will be fully automated.

00:07And when I say fully automated, I don't mean like you're gonna have to do any work to maintain it. There's only one thing that you're gonna need to do. Once you build this automation, the only thing that you need to do is monitor one data point, which I'm gonna tell you about later on in this video.

00:20So this is gonna be a fully automated sales process. Once you build it now, it's work to build, and that's what this video is about, is building this automation.

00:29But once you build it, you only have to monitor one data point, and then you're done. So you build it, and then you're done. Set it and forget it.

00:37Um, and right away, what I'm gonna say is that if you have my ads course or my low ticket product course, you're gonna have a leg up on everybody else who's just watching the YouTube video. I'm gonna do my best to go over everything I can, but it's just a YouTube video. If you have my ads course and my, um, how to create a viral digital product course, you're gonna be able to follow along much more easily because you have a lot of what I dive into.

01:01I'm gonna go bird's eye view in this video. I'm gonna do the best I can to give you everything you need, um, in this YouTube video, but it's not gonna be as in-depth and step by step the way my courses are. So if you have the ads course and you have the viral digital product course, which most of you have, you're good.

01:16Now okay. The other thing I'm like, I don't wanna miss anything.

01:21The other thing in this video before we get into this nitty gritty is two things. One, uh, at the end of this video, I'm gonna give you the exact numbers that you need to aim for in order to hit your goal of one sale per day.

01:36So the goal is this automation, the one that we're gonna build right now, is going to make one at least one sale per day for you so that you never again have $0 days.

01:47I want you to never have a day in your business where you make $0 moving forward once you build this automation. And so I'm gonna give you the exact numbers that you need for every data point. So for every stage of the automation, I'm gonna give you you're gonna need this and you're gonna need this.

02:01I'm gonna give you the exact numbers that you're gonna need for every stage so you're very, focused and you're very, very clear on what needs to happen for you to go from $0 a day to sales every single day. And by the way, in case you don't know, um, I get 60 to 70 sales per day, sometimes as many as a 100 sales per day, but like 70 sales per day is my average, so I really do know what I'm talking about and I've done this, um, for a while.

02:26I'm getting over a cold by the way, so if my voice sounds weird, that's why.

02:32The other thing that I wanted to say before we actually get into the nitty gritty of this is that this YouTube video is probably gonna be confusing.

02:41It's gonna feel overwhelming a little bit, and I'm just preemptively warning you because I'm teaching you one second. Okay. Because I'm teaching you this like actual things that you can implement and actual automation you can build, parts of it are gonna feel overwhelming because your skills haven't caught up to where they need to be.

03:00And so that's okay. Expect a bit of a learning curve.

03:04Go back and watch this. I think I think for a lot of you, you probably have to watch this video more than once, which is why I wanna keep it as short as I can while teaching you everything that you need to know in order to build this automation. So take a deep breath.

03:16We're gonna get in it. It's gonna be very valuable. I have a feeling this is gonna be the best YouTube video I've ever made.

03:22I've I certainly felt that way when I was outlining it. It, um, I spent a lot of time outlining it, and I think this is gonna be the best YouTube video I've ever made, and I wanna get into it with you now.

03:32So I'm gonna set up my iPad, then we're gonna get into it. Okay. So the first thing that I'm gonna do is actually show you the whole automation flow so you have an idea of what we're gonna be building here.

03:43Just make sure my pen is good.

03:49I don't know what my pen is. Hang on one second. I don't know where my pen is going.

03:53Okay. So here's the automation that we're gonna build, and we're gonna do this one step at a time. I want you to have the bird's eye view first so you get a sense of what this is going to look like when we're done.

04:02So it's going to start with a freebie, which more on that later.

04:10Again, this is just bird's eye. Then you're going to have ads, again more on it later, don't panic at any stage, I'm just giving you the overview.

04:19The ads are going to collect email addresses, so that stands for like an at symbol, or we'll just say email addresses.

04:27The email addresses are gonna go to an email automation, and the email automation is gonna go to a low ticket product.

04:41We zoom out. This is the whole funnel. It's freebie, goes to ads, the ads collect email addresses, the email addresses go into an email automation, and the email automation pitches the low ticket product.

04:58Now, I know this feels really overwhelming and so I'm going to star. There's a couple areas where you can fully anticipate it being a little bit more difficult and we're going to talk about those.

05:10So here are the areas that let me just do some areas that are going to be a little bit more difficult are the ads, more on that later, the email automation, no, that's the wrong one, email automation, again, more on that later, and creating a low ticket product people actually want.

05:29These are your three difficult areas. Now, if you already have my ads course, and if you already have my know, how to create a viral digital product course, you're good and you don't need to worry about this.

05:40Those are handled because you can just do what I say in those courses. Um, but for those of you guys that don't have the courses, just in your own brains as we go over the next, I don't know, two pages of notes, just keep in mind that having done this and taught this for so long, I know that your sticking point areas are probably gonna be the ads and probably gonna be the email automation and probably gonna be the low ticket products.

06:01And that's just areas where your skills are going to have to develop as we build this. Um, and I'm going to show you the back end of how all of this works, um, but I want to remind you that at the very end I'm going to do the math with you and I'm going to give you the numbers you need to hit your goal of one sale per day, meaning what I'm going to do is say, okay, um, here's how much you know, like, here's what at the very end of this video, gonna say, here's how much you're gonna need to spend on ads per day.

06:29It's not a lot. Here's how many email addresses you're gonna have to collect per day. So I'm gonna tell you how many email addresses you're gonna have to collect every single day.

06:38I'm also going to teach you how to build the automations and just kinda like what you need to know conversion wise for the email automation. And then finally, I'm gonna tell you what to charge for your low ticket product. So we're gonna go over each one of these stages in-depth.

06:52I'm gonna give you examples of my freebies. I'm gonna give you examples of the ads we run to set this up. I'm gonna show you my email automations.

06:57Like, I'm gonna go over all of this, but I want you to know that at the very end of this video, you're gonna get some important data on what your targets need to be for each one of these stages, I don't want you to miss it because it's gonna be really important. Alright. So I'm gonna pull up the ads now.

07:10I'm gonna share my screen and or I'm sorry. I'm gonna show you the freebies. Spoiler alert, the ads, if you're gonna do this and make this really profitable, and I'll I'll give you a little spoiler by the way, once you build this, your worst case scenario profit per day is $70 and your best case scenario is almost $200 in profit per day.

07:29So this is a very profitable email automation, and the first part of all of this is the freebie, and it hinges on you having a good freebie. So I wanna show you examples of my freebie so you can kinda see what this looks like. Okay.

07:41So let me show you here. I'm gonna get off of this double. Let me show you.

07:45This is, um, the freebie one of the freebies that we've created. It's the one that I'm gonna use as an example.

07:51Um, it's how I got a 100,000 Instagram followers. If you as I scroll through this, it's 60 pages of, like, really, really good stuff. So, like, how to go viral, how to explode your follower count quickly, like, if you see there's just so much in here.

08:08It's not a freebie that was built in Canva that has a ton of white space that doesn't look good. Like, is a jam it's like taking forever to load. It's so jam packed.

08:16Um, this is a jam packed freebie and all these images that come in. It is super valuable.

08:22People get an insane amount of followers from just following this guide. And so if you go, and again, like I have a lot of freebies like this, the key for this funnel working is to have a really good freebie, a very sexy freebie where it's like I could charge for this, it's so good.

08:39It's better than most people's paid stuff. And that's why we'll kinda go as we go on and start talking about the ads here in a second, That's why my it we get so many email addresses so inexpensively is because the freebie is so good, it's a no brainer.

08:57And so the first thing that you need to know is like your freebie doesn't have to be really nicely designed. You can see here it's just text in a Google Doc that I exported as a PDF, but it does have very very valuable information, things that people would love to pay for.

09:12Um, and so you're gonna wanna think about like in my industry, what is that freebie that I'm gonna offer? This is gonna be so sexy and so good, they just have to have it. Um, okay, so now what I wanna show you, so once you've got your freebie created, that's step one, I wanna show you what the ads are gonna look like.

09:29Let's see where is this, Rose gave me one, I hope I didn't, I think I did x out of this. Okay, I'm gonna pull this up here from Rose. She gave me a bunch of examples.

09:36It was just very helpful. So let me pull up Rose gave it to me.

09:48Okay. Here we go. Here's the link.

09:50So this is what the ad itself looks like. This is the ad that we run to this freebie.

09:57And then what happens is they're gonna click learn more. Just ignore that. It's a plug in.

10:01They're gonna click learn more, and then they put in their name and their email address.

10:11Agree to privacy policy, and then click submit. That's it.

10:16And our cost per leads is extremely low. Um, you can see here, like, um, when she didn't share all the screenshots, but we have some where they're as low as 50¢ per email address.

10:27And we're gonna talk about this later when we go over all the numbers. This is an insane return on investment because we can take that one dollar or that 50¢ and turn it into $10.

10:41Um, we'll talk about that more, but just so you guys know, if you have the ads course, um, you're gonna wanna do what Rose says in the practical stuff. And over here in she has the, like, crush your campaigns by copying ours section.

10:55This is what you're gonna wanna do. You're gonna wanna follow everything that she teaches, especially over here in part one and part two.

11:03And then she has a stuff down further as well, um, on this. Yeah. How to set up your ads.

11:10Like, all of this is what you should be following. For those of you that do have the ads course, this is so that's what we did to get this ad that you saw.

11:19And so if you do have the ads course, that's what you're gonna wanna follow. Just go to that module and do everything that we teach in this module here and the I mean, really just the whole course, but like in particular, copy our campaigns.

11:32There's no point in you reinventing the wheel. Just copy our campaigns. So use what's in this section here on the far left and then down here, um, as well.

11:42Um, and then if you don't, just like kinda if you wanna if you don't have our ads course and you kinda wanna break it down, um, you can see here that it's a picture of me holding the freebie, kinda showing how it works, and then it pops up, and then Rose did share. Um, you're gonna wanna do choose the leads as the ad objective.

12:03So that's for you if you're kinda like bootstrapping it and you're kinda figuring out what you're doing, you don't have an ads course yet, choose the leads objective. Okay. So so now the third stage, if we go back to our iPad let me get out of here.

12:14We'll go back to our iPad because the next stage is go back to my iPad here. It's always like a million things.

12:23I should pause this to turn it off so you aren't, like, in the process. But the next stage of all of this is you've got ads and now you're collecting email addresses and these email addresses are going into the email automation.

12:36Now, email automation, I've not really talked about this at all because email automations can be very complicated and it's hard to do that in Instagram and YouTube and all the other things.

12:50And so if you're gonna do emails, it really should be your one platform and it should have all of your focus.

12:58Otherwise, you're gonna spread yourself too thin and that's we don't want you to spread yourself too thin. So just keeping that in mind, think of this automation that we're building together as it's like you're building an assistant that's gonna send you sales every day.

13:13Um, because once you build this, I'll show you, um, and we're gonna do the math together on how you're gonna get a minimum of one sale a day. And my students who have who have been building this out are doing more than one sale a day. So what we need to do now is we need to look at the email automations, um, and kinda show you how that's set up.

13:32So we've looked at the freebies and you got an example of that. We've looked at the ads. Again, here the ads course is a little easier.

13:37Um, we're collecting email addresses with that ad that like pops up and collects the email address. Now we're gonna look at how the actual email automation itself is set up, I kinda want you guys to get a behind the scenes of what that looks like because that's where those cold email addresses become excited paying customers.

13:55So that's what I'm gonna show you next. Okay. So I wanna show you this new one that I'm building.

14:01I'm actually really excited for you to see it, um, because I just started building this one, you can see here, like thirteen days ago, and all of our email automations have a 5% completion rate, meaning 5% of the people who go through our email automations buy from us.

14:16And if you don't know marketing stuff, that's actually pretty high. 1% is average, so 5% is like five times the average. Um, and when you're getting email addresses for as cheap as we are, via ads automatically to then have all these people be automatically put in an automation and be purchasing at 5% on autopilot is quite high.

14:38So I just wanna kinda show you this looks like. You can see we we've got 5,000 people through it. We just started this one thirteen days ago, and I want you to kinda, like, look at what this is gonna look like.

14:47And then I'll show you a bigger one too that also has a 5% completion rate. All of our automations have 5% completion rates. But just want it does take a second to load, but I just want you to see what this looks like because, again, this is what's happening, and this is done in ActiveCampaign.

15:02This is what's happening once they opt in at an ad, then they get sent these emails that I write.

15:13Um, and you can see here, our goal is a thousand people a day, um, and so we're working up to that. So on some of the other automations we built, you would see 1,000, give or take a couple, 1,000, give or take a couple, 1,000, give or take a couple, 1,000, give or so you can see here it's, you know, it it's every day in this one automation.

15:37Like tomorrow, 475 people are gonna get email number 5. 525 people are gonna get email number 6.

15:46Um, tomorrow, 200 people are gonna get that one, how I got my girls to go viral. So they go through this.

15:54It's forty five days. This one's not fully built out yet because it's the one I've been working on. But they're gonna go through we're at 13 emails written so far out of 45.

16:07And by the time everyone goes through a forty five day email sequence, 5% of them are gonna buy. So I'm sharing I'm like I'm like revealing a little bit ahead I'm getting a little ahead of myself on some of the numbers, but we'll go over them more thoroughly.

16:23This is what I want you to see is this is the next stage. This is built in ActiveCampaign. It's a very simple email automation.

16:31You just would go to, like, emails, automations, and then you would just build a new one. And we queue it just so you kinda know how we do it.

16:40We queue it so that they get one email per day, always around the same time every single day. And let me show you really quickly the other one that's kinda more built out because I think it's also kinda interesting to see. That one might take a hot second to load, by the way, because it's got the full that's the one thing I will say.

16:56I love pass or I love I love ActiveCampaign, but the one thing that I will say is that it takes a a hot second to, like, get it up and running.

17:06Um, so you can see here we have 23,000 people in this automation, um, so it's like a decent chunk every day.

17:12People are just kinda pumping through it. It It is gonna take a second to load, but basically guys, this is the part that where it kind of all comes together because the ads are running organically and then the email addresses are running organically or like automatically.

17:26The ads are running automatically in the background. The email addresses are running automatically in the background. Is all happening on complete autopilot, and so this is what I I say, like, I promise it will be completely automated, and the only thing that I'm gonna talk about, the only piece of data you have to monitor in a minute, but once you set up the ads, and once you set up the email automations, it just runs around the clock and people go through this.

17:47Like in our case, quite a lot of people run through this and we have several of these automations running and we're building more over the next couple of months.

17:55So you can start to kinda do the math on how, okay, if 5% of these people are gonna convert, that means Maria's gonna have guaranteed, you know, let's just do the math on this.

18:04Right? Like, let's take this one here tomorrow, 624, what's 5%?

18:13I can ask ChatGPT. I use ChatGPT for so much math stuff now, guys. What's 5% of six twenty four?

18:25Thirty one people, and that's just that day, and that's just one automation. And so you can kind of see how I'm able to report the income that I report.

18:35Right? You guys know I do my monthly income reports and it's like last month it was over $400,000. You kinda can get a sense of okay, that's how this is happening, that's how this is running at such a massive scale and Maria's working as little as she is, it's because of automations like this.

18:49And I really haven't talked a lot about it because I'm worried it's gonna overwhelm you, but I also feel like I don't wanna, I'm not a gatekeeper, I just want you to know what I'm doing. Um, I'm gonna link to ActiveCampaign down below so you can check it out. It is expensive.

19:04Um, I know some people use other softwares, think FloDesk people like, that I think is cheaper. Um, for me, it's worth the money because of what it can do for me, what it can build, um, but I know that people find other softwares just like it's you just need something that can send emails automatically every day.

19:23So it doesn't have to be ActiveCampaign. I believe ActiveCampaign is the best, but you don't need the best right now if you're just getting started. You just need something that's gonna reliably send an email every single day.

19:33So it doesn't have to be super crazy complicated. Okay. Now I wanna show you the low ticket products and I wanna kinda show you what you need to do there because you could do all the steps right up to this point, but if you don't build the right product, it's not gonna sell and all this work of doing ads and all this work of building the email automation is gonna be for nothing and product is the thing people get wrong the most.

19:58So I want to if you have if you have my course, how to create a and I know a lot of you guys do, so if you have my course, how to create a viral digital product, here's the sections I want you to watch because that's gonna teach you everything.

20:13I want you to watch the three things every digital product must have to go viral. Um, and when I say go viral, mean people see it and they want it. That's what needs to happen with your email automation.

20:24People need to be introduced to your product and they need to immediately want it. Because if you don't know how to do that, if you don't know how to trigger that like desire in your customers, you're gonna write emails, you're gonna write 45 emails and not make any sales, and that is terrifying to me.

20:37And so I want you to watch this video, how everything three things every digital product must have to go viral, and then I also want you to watch the sneaky market research one, that's very important, and the your thyroid digital product has to have this oral flops.

20:52That's your homework. For those of you guys that have this course, I want you to watch those because those are the ones that are gonna help you make sure your product is actually gonna sell.

21:04If you don't have that course, here's what I will say. I'm gonna like give you like as as much of a bird's eye view as I can. Um, let me turn off my circle so can answer it twice.

21:14Your product has to solve a problem and it has to be priced appropriate to the market. And when I say a problem, not a problem you've experienced and kind of find cute and quirky and now you're gonna turn into a product. It has to solve a real problem in the marketplace or everything else is going to flop.

21:31You could have the best marketing in world, if your product is shit, it's not gonna sell. And so, um, it's worth, in my opinion, like the ads course, get the ads course, but also get the viral digital product one if you can because they just work really well together and then at the end of the day you have this product that automatically has leads coming in from the ads and then is an easy sell.

21:56That's what you need is product that's an easy sell, an easy yes, so that 5% of people going through your automation actually buy. Because the numbers very quickly change if you're only getting 1% of if you're getting like the average, the average is 1% and you're getting the average, that's not bad, it's average, but you're gonna five x your profits if you know how to make a product that is an immediate, hell yes, I have to have this.

22:21Let me click checkout and buy right now. That's the energy we're looking to channel with your viral digital with your digital product.

22:28Okay. Gonna turn the iPad back on. I'm like dying.

22:30My throat is gone. Sorry, guys. I want you to let's look at this and then we're gonna get into the numbers.

22:38Okay? So this automation that is gonna be fully hands off starts with a freebie.

22:43The freebie is really good. It's very valuable. It's 60 pages long and it's very helpful.

22:48Then you're gonna run ads to it. If you have my ads course, you're gonna follow what we teach in the ad sections I already pointed out. You're gonna run ads.

22:54They're freebie ads. So they're ads that are collecting the email addresses.

22:59That's the third stage of the automation, is collecting the email addresses. Those email automations are gonna be automatically carried over, and and if you have the ads course, that's another thing we teach you how to do is how to get the Facebook ad email addresses to talk to the email automation.

23:14Right? Because they have to automatically go into that email automation, watch that video in the ads course as well.

23:20You're gonna build out the email automation. It's gonna be forty five days long. The it should be a mix of valuable emails and pitch emails.

23:28Really simple formula is like two valuable emails, one pitch. So two emails where you're answering like frequently asked questions, you're, um, just like educating and providing value. Um, you're sharing things that work for you and things that didn't work for you.

23:41You're letting people know a little bit more about you. You're you're building that trust, and then on the third day, you pitch your digital product, which is the third thing, which is the low ticket product. Price point wise, um, let me just really quickly hold on.

23:55Okay. Price point wise, you're gonna charge a 100 to $200 for your low ticket digital product.

24:01Um, so if you have my how to create a viral digital product course, I recommend you follow all the steps I teach in either the how to create a viral digital course, right, so like a digital course itself, or how to create a viral PDF bundle.

24:17If you don't wanna show your face, if you don't wanna like put yourself in the video course, totally fine. Watch the section on how to make a PDF bundle that people really want because that's like a whole another art in and of itself, so watch that.

24:30It doesn't just have to be a course if you'd rather sell something else. Okay. This is the funnel.

24:36We're gonna zoom out. Now what I wanna do is talk about the math on all this funnel. Okay?

24:40So we're on we're almost done. We're getting there. Okay.

24:44Our email automation converts at 5%. So what we wanna do is help you do the math on how many what numbers you need to know in order to make one sale a day because I promised you at the beginning of this video that once you build this, you're gonna make a sale a day and I wanna give you the numbers that you need to have in order to make that happen.

25:08And it's kind of low, to be honest. I was surprised at how easy this is going to be because I do, like I said, like 70 to a 100 sales a day and so like I was thinking it was gonna be like that's a big scale and so I was surprised at how easy this is. So our email automation converts at 5%, again because we have a good product, so just keep in mind these are our numbers.

25:26You need 20 email addresses per day if you wanna get one sale. Now back to my point of why it's worth it to learn how to make a good product, if your product isn't good, you would need a 100 email addresses per day.

25:41And so what seems like a tiny difference, like a 1% conversion rate versus a 5% conversion rate, is actually really big. It's the difference between needing to get 20 email addresses a day versus a 100 email addresses a day. And that's why when I recommend a product or a resource, it's very intentional.

25:59I have 30 products. I'm not recommending you buy all 30 of my products, but if I know I have a course or two that's gonna make a really big difference for you. If you have a goal of automating your sales.

26:11I'm gonna recommend that because I know it's gonna make such a big difference because I didn't have it and it was way harder to figure this all out. So you're gonna need 20 email addresses per day. We currently are getting email addresses, thanks to the ads that we run, for 50¢ to a dollar 50 per email address.

26:31I think our average is like like what I saw in the screenshots that Rose was showing me, it was like looking like it was 80¢ seemed to be like the number I saw the most. So like 80¢ per email address. So in order to get 20 email addresses, you would need to spend anywhere from $10 on the low end per day to $30 a day on the high end.

26:52K? So let's just say you start at $10 a day. That's pretty doable.

26:56Right? Like $10 a day is not having Netflix, not getting coffee, maybe not doing something like some event once a month that you used to do.

27:07It's cutting back, like $300 in the budget is significant, but you can find those savings, and I know I I know that you can because I did when I was so broke.

27:19This was like back when I was making nothing.

27:24My gosh, I just sneezed my head off. I felt it coming on. Um, this was back when I was charging nothing, and I was able to like, you just make sacrifices.

27:34Like, I know it's not, it sounds trite when you're in it and I would have been irritated back when I was in it, but but if you can find that $10 a day, it's gonna be worth it. Um, so let's from the top, email automation converts at 5%.

27:49You're needing to get 20 email addresses per day and we currently get email addresses from 50¢ to a dollar 50.

27:57So you need to spend anywhere from $10 to $30 a day to get one sale per day. If you charge $100 or $200 so $100 to $200 for your digital product, you can profit anywhere from $70, worst case scenario, to a $190 per day by one sale a day.

28:22And so this is where my students always have this like a light bulb moment because they're so worried to run ads, they're so worried they can't do this, they're so worried about all of this stuff. And then they do it and I sit down and do the math with them and I say, no, wait a minute, like you're gonna spend $10 a day but your worst case scenario profit is $70.

28:42If I did the math right, think it might even be $80.

28:47Maybe even $90. I don't know. Think no.

28:49Did worst case scenario like $70 was assuming you're charging a $100 and getting email addresses for a dollar 50.

28:57Right? So your worst case profit scenario once this is up and running is a profit of $70 a day to a $190 a day, and that's kind of where we are, where we spend a dollar and we make a minimum of $3. So our minimum return on ad spend is, um, like 3.

29:13So if we put in a $100, we're going to make $300 minimum. Now one last thing I need to show you because I told you there's a metric you still need to track and it is where is this one?

29:32Yeah. Here we go. Okay.

29:34The metric that you need to track is if your ads are still profitable. So as you start running ads, over time, the ads certain ads will need to get refreshed, basically, and you need to redo it.

29:47And so Rose created a tool, this is in the ads course, called the ads diagnostic tool. It's a custom spreadsheet, it's very cool.

29:55And not only does she help you track it, but she gives you advice on so she says how to track your data every morning. This is the one part that's not hands off.

30:03Once you build this automation, you're still gonna need to make sure it's profitable, so you're gonna have to do one thing in the morning, every morning, and that's track this data. It takes like, I think she said it takes less than three minutes.

30:14And then if then she also what she does is like, she gives you troubleshooting the swipe. Like, it's so helpful. It's like, she says, okay, if this is the problem, fix this.

30:23If this is the problem, fix this. And so she's not just helping you stay on track of what's profitable, she's actively telling you what to fix so your ads go back to like giving you that good return on investment. So again, for those of you guys, I know a ton of you watching this, probably all of you watching this has the ad scores, look for that in the brand new, our custom ads diagnostic tool that she made.

30:45That's gonna be really helpful. That's the only part of this automation that's not hands off once you build it. So again, like, once you build this automation, it's I told you at the beginning, like, it's a lot of work to build, but we were not kidding.

30:56It's definitely work to build. But once you build this, this is how it's been working.

31:00We have a lot of these now. You have the freebies, collecting email addresses, the email addresses are going into the email automation, the email automation is pitching the product, and the people are buying at 5%. And we are literally just building these as fast as we can because every time we do, we add significant revenue to our like, increase to our to our revenue and ultimately to our profit and to the money in our bank account.

31:22So one last thing, if this feels daunting, I totally get it. This is a lot for one YouTube video, but think about it this way, you are not often getting this much value in a YouTube video.

31:36You're not often getting this much of a deep dive, and I tried to keep it as bird's eye as can but like we did go over, like it's complicated stuff. And so I'm teaching you the real stuff about building a real automated business, not things that like people say sound cool, like this is the real deal.

31:51This is really how you build an automated business. And of course, this is gonna be a learning curve. Of course, you're gonna have skills that you need to improve on.

31:58So I if you want the like I said, like, you want I wrote it down here. I'm like, if you want the automated business, you're gonna need to up level and learn new skills.

32:07Like, that's just how it goes. Um, but I have students every single day who are in my coaching group, who take my courses, who are actually doing this and they're, you know, ladies that don't have that aren't super tech savvy.

32:19I don't even feel like I'm that tech savvy but I just figured it out and then I turned around and I shared it with you guys, what I wish I had. So all of that to say, you actually are capable of doing this.

32:31If you're feeling overall, maybe go back and watch it again and then you kind of get a sense of what this is all gonna look like. Um, but I I included a section on normalizing you feeling bit overwhelmed because you're not used to videos that just go straight into teaching this stuff. You're used to like feel good motivational videos that make you feel productive but aren't actually teaching you what you need to do.

32:49So hopefully that was helpful. Be sure to subscribe if you aren't already and I will see you in the next one.

The Hook

The bait, then the rug-pull.

Maria Wendt opens with a flat promise — build this and your sales run themselves, with exactly one metric left to check — then spends the next 32 minutes actually building it on screen, freebie through ad through 45-day email sequence to a priced product.

Frameworks

Named ideas worth stealing.

03:39model

The 4-Stage Automated Funnel (Freebie -> Ads -> Email Automation -> Low-Ticket Product)

Freebie
Ads
Email Automation
Email Automation
Low-Ticket Product

A linear funnel where a lead magnet is promoted via paid ads to collect email addresses, which feed a multi-week email automation that ultimately pitches a low-ticket digital product.

Steal forany low-ticket digital product or info-product business

25:26model

The Daily Sale Math

20 email addresses/day
5% email-to-sale conversion rate
$0.50-$1.50 cost per email address
$10-30/day ad spend
$100-200 product price
$70-190/day profit
minimum 3x return on ad spend

The specific chain of numbers that determines whether the funnel produces a guaranteed daily sale, working backward from a target conversion rate to a required daily ad spend.

Steal forreverse-engineering a daily revenue target for any paid-traffic funnel

23:20concept