Really Weird Digital Products That Are Secretly Making Millions
Case studies of students selling felt crown patterns, painting lessons, and an Apple Watch weight-loss plan, each scaled past six figures with the same handful of habits.
Nearly any hobby or niche skill, no matter how unusual, can become a profitable digital product, and the students who scale fastest share the same handful of execution habits regardless of industry.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
Someone with a hobby, craft, or niche skill who assumes it's too small or too strange to turn into a paid digital product.
A creator selling, or considering selling, a low-ticket digital download who wants concrete checkout-page and content examples that convert.
Anyone building an Instagram-first content strategy who wants proof that a moderate following can still produce serious revenue over time.
SKIP IF…
You're looking for a step-by-step tutorial on building a digital product from scratch. This is case-study examples, not a how-to walkthrough.
You want high-ticket coaching or service-business advice. Every example here is a low-ticket, impulse-buy digital product.
TL;DR
The full version, fast.
The presenter walks through several of her students' most unusual digital product businesses to prove that a niche or 'weird' hobby can still generate real revenue. A student teaching parents to make felt birthday crowns is nearing her first million dollars by posting daily Instagram content, showing the tangible product a customer will receive, and running a checkout page that states exactly what's included, what isn't, and who it's for. A painter turned eight years of consistent, transparent storytelling into $10 million, most of it in the last four years. Three rapid-fire examples, from toddler swim safety to Apple Watch weight loss, show the same pattern working across completely different niches: post content, make the offer concrete, and sell it on one simple checkout page.
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Any hobby, even a weird one, can become a paid digital product.
00:23 – 04:42
02 · Case study: felt birthday crowns
Jen teaches parents to make felt birthday crowns and is nearing $1M, built on consistent Instagram content, a tangible product showcase, and a single-click checkout page.
04:42 – 07:07
03 · Case study: $10M in painting
A painter hit $10M in revenue after eight years of transparent, vulnerable storytelling with a moderate 43K-follower audience.
07:07 – 08:20
04 · Three rapid-fire wins
A toddler swim-safety coach, a dog trainer, and an Apple Watch weight-loss creator each show the same pattern working in wildly different niches.
08:20 – 09:15
05 · Any niche works, plus a free tool
An aunt selling a long-distance-grandparent FaceTime guide sold 90 units in 48 hours; the video closes with a plug for the free Viral Digital Product Brainstormer.
Atomic Insights
Lines worth screenshotting.
A student who teaches parents to make felt birthday crowns is closing in on her first million dollars in sales.
Posting 588 pieces of consistent content is what let a niche felt-crown business scale into six figures a month.
Turning an intangible product visibly tangible, like showing the physical crown a digital pattern produces, is what makes a digital download actually sell.
A checkout page that states exactly what's included, what's excluded, and who it's for outperforms a long sales funnel for impulse low-ticket buys.
One painting-industry student hit $10 million in revenue after eight years, with most of it earned in just the last four.
A moderately sized audience of 43,000 followers was enough to build a multi-million dollar digital product business, given enough time.
Sharing an unfiltered story, including bankruptcy, builds more buyer trust than polished, guarded content ever does.
A toddler swim-safety coach had her first $1,000 day after spending just $150 on ads.
A dog trainer's list of tug-of-war games, sold as an online course, made over $32,000 within five months of starting.
Adding an Apple Watch angle to the oversaturated weight-loss niche produced a $12,000 launch day.
A faceless account teaching long-distance grandparents how to run better video calls with their grandkids sold 90 units in 48 hours.
The presenter made $5 million in her first decade of business, then made the bulk of her total $21 million after switching to low-ticket offers.
Takeaway
Any weird niche can become a paid digital product.
WHAT TO LEARN
A handful of unrelated niches, from felt birthday crowns to Apple Watch weight loss, all scaled the same way: consistent content paired with a checkout page that states exactly what the buyer gets.
Consistent daily content, not a large following, is what scales a low-ticket digital product; one student posted 588 pieces of content on Instagram alone.
An intangible product sells better once you make it visibly tangible, showing the physical result a buyer will actually get, not just the download itself.
A checkout page that plainly states what's included, what's excluded, and who the product is for outperforms a long funnel for impulse, low-ticket sales.
Sharing an unfiltered story, including failure or bankruptcy, builds more buyer trust than polished content, because people buy from who they know, like, and trust.
A moderate audience of tens of thousands of followers, built over years rather than months, is enough to reach seven figures in a niche market.
Pairing a proven, overdone niche with one specific personal twist, like using an Apple Watch to lose weight, can outperform a fully original idea.
Running small paid ads, even as little as $150 a day, can produce a first four-figure sales day faster than waiting for organic reach to build.
Glossary
Terms worth knowing.
Low ticket
A low-priced product, typically under $50, designed for quick, low-friction impulse purchases rather than a long, high-cost sales process.
Impulse sale
A purchase decision made almost immediately, without extended consideration, because the product's price and clarity make hesitating unnecessary.
Faceless account
A social media account that promotes and sells a product without showing the owner's face or personal identity.
“You can make money with literally all kinds of digital products, even the really weird ones.”
Punchy thesis line, works as a cold open.→ TikTok hook↗ Tweet quote
04:40
“She's selling pixels, and she's making a ton of money in a super unique industry.”
Sharp, quotable summary of an unlikely business.→ IG reel cold open↗ Tweet quote
04:50
“I've made $21,000,000 in thirteen years.”
Specific, credible number that anchors her authority.→ newsletter pull-quote↗ Tweet quote
06:30
“When you share the things that no one else is willing to share, when you get really honest, it creates a ton of trust.”
Transferable trust-building principle, stands alone with no setup.→ IG reel cold open↗ Tweet quote
The Script
Word for word.
Read-along
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metaphoranalogystory
I think the most important thing if you are wondering, can I make money with my hobbies? Is to know that the answer is yes. You can make money with literally all kinds of digital products, even the really weird ones.
In this video, what I wanna do is take a look at some of my students' craziest digital products that are making them thousands of dollars a month, and some of them are even making millions. Let's dive into some of these student examples so you guys can see what they're doing well and apply it to your own digital product ideas.
Okay. So our first student is Jen, and this is such a random industry. Jen teaches parents how to make felt hats for their kid's birthday.
I could not, in my own brain, have come up with a sentence like that, and yet she's running an incredibly successful business. And I was teaching about her at a workshop, and someone piped up from the audience, she's about ready to cross over her first million dollars doing this. And so that's crazy because when I talked to her last, um, probably about a year ago, she was at $50,000 a month.
And so she's really scaled this business, but the fact that she's now scaled this past over $1,000,000 is crazy business. Okay. So Jen is doing a couple of things really well here on her Instagram.
The first thing that she's doing is she's created a lot of content. You know, she's got 588 posts.
If we want to sell digital products on a consistent daily basis, we need to post about it. We need to create content about it. Now that can be through paid media advertising.
A lot of my students run super successful ads. You don't need a lot of money to get started running ads, about $5 a day. Or you can do what Jen here does, which is create content organically on Instagram.
And so what she does here is as you kinda scroll through, she has a few things that she does well with her content. One, the content, you just kinda see it. It's very visually engaging.
It shows exactly what it is you're going to get. Now mind you, she is not selling the actual crowns.
She's showing people how to make them. But what she does such a great job of and what is so important in the digital product space is she takes something that's intangible, like a digital product.
It's technically intangible. It's pictures on the screen, and she brings it tangible.
She shows you what it is you're going to get. You're going to get these beautiful crowns, and she shows them in use.
She shows the product in use. This is done extremely well. She also has some really great hooks.
She just does a really good job of doing what I teach people to do, which is copy what's working. Copy the hooks that work well for us and use them on your industry.
This POV, you found the guy teaching x. Right?
Depending on your industry. In her case, POV, found the guy teaching everyone making keepsake birthday crowns. That's something that we do, except mine will say, POV, you found the guy to monetizing Instagram, or POV, found the guide teaching everybody how to go viral.
Whatever it might be, this is a proven hook. And so Jen does a really good job of posting consistently, posting content that shows the product that makes the intangible tangible, and she does a great job not reinventing the wheel.
It can be a little boring to not reinvent the wheel, but she does a really good job of that. She just sticks to what works. Now if you are not sure how to write hooks like this, you can use a tool that a lot of my students use, which is my Instagram hook generator.
It helps you create custom viral hooks for your industry, for your customers. It does all the work for you.
Does all the thinking for you. You can use it totally free. I'm just gonna put a link to it in the Now in Jen's bio, she has a link to her checkout page.
Mind you, not to a super long landing page, not to a really complicated video sales funnel, not to an email sequence, not to a freebie, not to eight different links, a link to one checkout page, which is what we recommend that you do. And so Jen does a few things really well on our checkout page that I wanna point out. She tells you what you get.
If you want impulse sales, if you want low ticket sales, you need to explain what it is they're going to get and why they need to get it right now. So she explains exactly what they're going to get. She lists it off.
It's everything that you need, literally everything that you need, and you also get extra support. She makes a point to make sure they know exactly what they're not gonna get also, and she tells them who it's for.
And then I think the most important thing in a checkout page like this is she just makes it so easy to buy. There's just a little link to add the cart right there. When you pull this up, you know exactly what it is you're going to get, and you know why you need to get it right now.
Add to cart, and then you can buy. This product and by the way, you have little upsells too, which we can talk about in another video because I'm a big fan of upsells. But this product has made Jen hundreds of thousands.
I hear through the grapevine that she's close to 1,000,000, if not hasn't crossed a million. So it's made her, at minimum, hundreds of thousands of dollars selling a digital product. She's selling pixels, and she's making a ton of money in a super unique industry.
This next student is an artist. She's in the painting industry, she posted this to our Inner Circle Facebook group. She said, I just hit $10,000,000 in revenue, which is crazy business.
It's taken eight years, so she's realistic about the timeline. You're not gonna make millions of dollars right away. That's true for me.
I've made $21,000,000 in thirteen years, so it takes time. Um, but she says most of it has been hit within the last four years.
And, again, that's very typical of what I have seen as well as I made probably 5,000,000 in my first decade, and then I've made the majority of that million dollars as soon as I pivoted into selling low ticket.
And so she just shares a picture of her in her element doing her artist's thing, and it was such a cool example to me of again, we're in an industry that's not social media related. This is a random industry.
Painting is an industry that typically people don't think can be monetized well. You know, you think about that stereotype of the starving artist, and yet she's making a lot of money. And so I went to her Instagram just to kinda see what she does.
Sure. She's not she doesn't have that many followers. You know?
43,000, that's great, but she's been doing it for a long time. And so it's not like she needs tons and tons and tons of followers.
It's a very moderate sized following. And she follows the same exact format as all my students do, where you have a piece of content and a call to action.
So her call to action is comment paint, comment kit. She has a couple of call to actions, and she uses them over and over again.
The last thing that I think Heidi does really well throughout her content is she shares really transparently about her story. So you can see here as her pinned post, she talks about from bankruptcy to over 10,000,000. This is Heidi being very vulnerable and sharing her story.
And I think a lot of times, I see my students are afraid to share where they've come from, the things they've overcome. But in my experience, when you share the things that no one else is willing to share, when you get really honest, it creates a ton of trust. And we've all heard that saying, people buy from those they know, like, and trust.
And throughout Heidi's page, she does such a good job of getting you to know her, getting you to like her, and most importantly, getting you to trust her so you feel comfortable taking that next step with her. Okay. Now I wanted to rapid fire three additional honorary mentions.
I could sit here and do this for eight hours. Here's a couple of interesting ones posted to our group. First up, this is a lady who teaches toddler swim safety.
Just had my first thousand dollar day with only a $150 in ad spend. You guys, one of the takeaways is that you need to be running ads. But, again, toddler swim safety, first thousand dollar day, really good.
This is Courtney. She does like a she's a dog trainer. She made a little list of, like, 80 games to tie out your dog.
This particular screenshot shows that she's made over $32,000 in online course sales since she found me five months ago. She's a much higher than that now.
This is just when she posted this back in May. But, again, it's an industry that people love. Like, they're good with their dogs.
They love their dogs. It's a it's a fun industry, so I wanted to share it. And then this one is really fun.
This one is from a newer student, and she says they implemented bought a few of your mini courses, implemented. And she said my first digital product launch brought me in $12,000 in one day. And her industry is an oversaturated industry.
It's the fitness industry. But what she did really well is that she she helped, like, how to lose weight with your Apple Watch.
So she had a really clever spin on an overdone industry. So she talks a little bit about how to use your Apple Watch to lose weight. It's a great twist on the losing weight industry.
You can see her checkout page here. She did a really good job. It was really well done, she made $12,000 in the first day of her launch, which is crazy.
These are just some examples of industries that my students have done really well with. I think the most important thing if you are wondering, can I make money with the things I love? Can I make money with my skills?
Can I make money with my hobbies? Is to know that the answer is yes. Because you can give me any random industry that you can possibly think of.
My aunt just had her launch two days ago. She teaches long distance grandparents how to have better FaceTimes with their long distance grandkids.
Wow. Random industry, faceless account, faceless product.
She did 90 sales in the first forty eight hours. And so you could sit here and ask me any industry, and I can tell you yes, and I probably have a success story for that industry. But if you need extra assurance to know that your idea is gonna be go viral, I have a little free tool that I think would be really helpful for you to use.
It's called my viral digital product brainstorm, and you basically put in what you're good at, what you're thinking about doing, and it'll tell you exactly how to make your product go viral. Again, it's totally free. Highly recommend you use it.
Link in description.
The Hook
The bait, then the rug-pull.
A parent who sells felt birthday crown patterns is closing in on her first million dollars. A painter who once fit the 'starving artist' stereotype has made ten million. The presenter uses her strangest student success stories to make one point: no niche is too weird to turn into a paid digital product.
Frameworks
Named ideas worth stealing.
02:45list
Jen's 3-part content formula
Posting consistently
Making the product come to life
Sticks to what works
The three habits behind Jen's Instagram-only felt-crown business, recapped on-screen in her own words.
Steal forany Instagram-first digital product launch
03:34list
Checkout-page essentials
Tells you what you get
Lists it off explicitly
Tells you who it's for
Makes it easy to buy
The four things Jen's checkout page nails that turn a browser into an impulse buyer.
Steal forany low-ticket digital product checkout page
CTA Breakdown
How they asked for the click.
VERBAL ASK
08:49link
“Link in the description”
Closes by plugging her free Viral Digital Product Brainstormer tool and pointing to the link in the description, a soft, low-friction CTA after nine minutes of case studies.
Digital-product coach Maria Wendt breaks her seven-figure playbook into seven concrete rules, writing each one on a flip chart live as she explains it.
A live-drawn whiteboard reduces an entire digital products business to three scored ingredients, then proves the hardest one with a brand-new, anonymous Instagram account.
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