10:05Maria Wendt · Demo
How a $29/Month ManyChat Setup Runs a $13M Digital Products Business
A screen-recorded tour of the automation stack behind roughly $650K collected per month — built once, running on autopilot ever since.
August 21st 2025The argument in one line.
Five small, stackable backend automations, each just a coupon code fired at the right emotional peak, are what turned one digital-product seller's manual sales process into a business averaging over $30,000 in sales a day.
Read if. Skip if.
READ IF YOU ARE…
- You sell a digital product, course, or template and already have traffic (followers, freebie opt-ins, or checkout visitors) but no automated follow-up after the first touch.
- You use or are evaluating an email or DM automation tool (ManyChat, SamCart, or similar) and want concrete trigger-and-offer ideas rather than general automation theory.
- You've been told coupon codes cheapen a brand and want to see the counter-argument made with real revenue numbers.
SKIP IF…
- You don't yet have any audience, list, or freebie funnel in place — every automation here assumes traffic and opt-ins already exist.
- You're looking for traffic or ad-generation tactics; this video is entirely about back-end follow-up, not front-end growth.
The full version, fast.
Five backend automations, each triggered at a distinct moment in the buyer's journey, are what drive consistent digital-product sales without manual work: a coupon-code pitch the instant someone follows, an abandoned-cart recovery email, a pitch fired three minutes after a freebie is delivered (since 70% of freebie claimers never open it), an interest-tagged re-offer email roughly every 90 days, and a testimonial request with a guaranteed store-credit incentive regardless of star rating. None of these individually is a big idea — the value comes from building all five, letting them run simultaneously, and trusting that small, boring, already-known-to-be-good tactics compound when stacked.
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00:00 – 00:24
01 · Intro: the promise
States the five-automation premise and the $30,000/day headline result before drawing the blank numbered list on the whiteboard.
00:24 – 02:20
02 · Automation 1: Pitch to new followers
A new follow triggers a welcome message plus a 50%-off coupon on a $27 product (nets ~$13); this price point tested best for new-customer count and AOV.
02:20 – 04:23
03 · Automation 2: Abandoned cart recovery
SamCart flags incomplete checkouts; an email acknowledges the drop-off and offers a coupon to finish the purchase.
04:23 – 06:28
04 · Automation 3: Pitch right after freebie
Via ManyChat, a paid 'deep dive' offer fires about three minutes after freebie delivery, since 70% of freebie claimers never open it.
06:28 – 08:26
05 · Automation 4: 90-day interest-tagged email
Link clicks tag customer interest; roughly 90 days later an unscheduled coupon email re-offers that specific product, alongside a rebuttal of the 'coupons devalue your brand' objection.
08:26 – 10:37
06 · Automation 5: Testimonial autopilot
1-7 days post-purchase, customers get a $10 store-credit offer for a review, guaranteed regardless of star rating; low ratings are published on purpose for credibility.
10:37 – 10:59
07 · Outro / CTA
Pitches the cloneable version of all five automations via a link in the description.
Lines worth screenshotting.
- A brand-new follower is one of the hottest moments in the entire customer relationship — pitching immediately outperforms waiting, because they just consumed your content and are actively curious.
- Testing $200, $50, and $27 price points for a new-follower offer found that a $27 product discounted 50% to about $13 produced both the most new customers and the highest average order value.
- 70% of people who opt in for a free lead magnet never open it, so pitching only at the bottom of that freebie means the majority of your list never sees the offer.
- Pitching a paid offer roughly three minutes after a freebie is delivered outperforms the common pattern of waiting an hour, a day, or a week.
- Someone who abandoned checkout has already done the hardest part of the buying decision, so a small recovery nudge recovers marketing spend that would otherwise be a total loss.
- Tagging which link a customer clicks in an email lets you send a highly specific coupon for that exact interest roughly 90 days later, instead of a generic blast.
- The belief that coupon codes devalue a brand is largely self-imposed — an established, multi-million-dollar brand can run frequent discount promotions without visibly hurting perceived value.
- Guaranteeing a testimonial incentive regardless of the star rating given keeps the feedback honest instead of quietly rewarding inflated praise.
- A review page that visibly includes lower-rated reviews reads as more credible than an all-five-star page, which looks curated.
- Low-ticket digital product revenue is described as being built through many small, individually unremarkable automations stacked on top of each other, not one breakthrough strategy.
Five stackable automations that turn traffic into sales
WHAT TO LEARN
Each automation is small and cheap to build on its own, but stacking coupon-triggered touchpoints across the follow, freebie, cart, win-back, and post-purchase moments is what compounds into consistent, hands-off daily revenue.
02Automation 1: Pitch to new followers
- A brand-new follower is one of the hottest moments in the customer relationship, not too soon to sell to — they just consumed your content and are actively curious.
- Testing multiple price points found that a $27 offer discounted 50% to about $13 produced both the most new customers and the highest average order value.
- A coupon-code discount timed to a specific trigger, like a new follow, converts better than a flat, always-on low price.
03Automation 2: Abandoned cart recovery
- Someone who abandoned checkout has already done the hardest part of the buying decision — a small recovery nudge recovers marketing spend you'd otherwise write off.
- Recovery emails don't need clever copy — simply acknowledging the interruption with a coupon to finish is enough.
- The biggest opportunities in a sales process are often the boring, obvious tasks everyone already knows they should do but never actually build.
04Automation 3: Pitch right after freebie
- 70% of people who opt in for a lead magnet never open it, so pitching only at the bottom of that freebie means most of your list never sees the offer.
- Pitching roughly three minutes after a freebie is delivered, while curiosity is at its peak, outperforms the common pattern of waiting an hour, a day, or a week.
- Frame a fast follow-up offer as a natural continuation of what someone already showed interest in, not a hard sell.
05Automation 4: 90-day interest-tagged email
- Tagging what a customer clicked lets you send a highly relevant coupon for that specific interest roughly 90 days later, instead of a generic blast.
- The fear that discount codes devalue a brand is mostly self-imposed — an established brand can run frequent promotions without damaging perceived value.
- An unstructured, interest-based re-offer keeps the message relevant to what the customer already showed intent for, instead of a rigid calendar.
06Automation 5: Testimonial autopilot
- Requesting a testimonial 1-7 days after purchase, paired with a small guaranteed incentive, turns review collection into a background process instead of a manual ask.
- Guaranteeing the incentive regardless of star rating keeps the feedback honest instead of incentivizing inflated praise.
- A believable review page includes visible lower-rated reviews — an all five-star page reads as curated, not honest.
Terms worth knowing.
- AOV (Average Order Value)
- The average dollar amount a customer spends per transaction; a key metric for judging whether a discount or offer is actually profitable, not just popular.
- Abandoned cart
- A customer who started the checkout process but left before completing payment; recovery automations target these people with reminders or incentives to finish.
- ManyChat
- A chat automation platform used to send automatic messages (often via Instagram or Messenger) triggered by actions like following an account or claiming a freebie.
- SamCart
- An e-commerce checkout platform used here for cart-abandonment tracking and coupon-code delivery on digital product sales.
- Deep dive
- A follow-up piece of content or resource offered to someone who already consumed an initial freebie, meant to go further on a topic they showed interest in.
Things they pointed at.
04:23toolManyChat
Lines you could clip.
00:00
“I'm gonna share with you five automations that you can build pretty easily that will get you more sales around the clock.”
05:19
“Do you understand that 70% of people who opt in for a freebie don't even open it.”
06:47
“The devaluation of your brand is only happening in your own head.”
09:42
“We actually really care about our customers' feedback, and so we don't want them to leave a review that isn't honest because they want the ten dollar store credit.”
Word for word.
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metaphor
00:00In this video, I'm gonna share with you five automations that you can build pretty easily that will get you more sales around the clock. And that's a really big thing that I do in my business. I'm a really big fan of building simple automations that stack.
00:12So you might build one automation that makes you two or three extra sales a day, but then you build another automation and that might make you 10 sales a day. And over time, they stack to the point where now our average is a little over $30,000 every single day.
00:25And so what I wanna do in this video is share with you five automations that are really easy to build but have a really big impact. And so let's get into it. Okay.
00:33So with this first automation, I have to give credit to one of my own students, Brandy. She showed me how to build this automation and it's working so effectively. It's very brand new but it's working really well and it is the pitch to new followers.
00:48So I know that at first it might seem like why am I pitching to someone who just followed me?
00:54Right? Like, they just came in my world. Why am I pitching to them?
00:57Isn't that too soon? But the honest answer is if you pitch to your new followers, it's actually a really good time because they are very hot.
01:04They just found some of your content. They've been maybe binging some of your reels and they're really into your world. And so it's actually a really good time to pitch to people and most people don't think that.
01:13So basically the way the automation works is they follow you, so it starts with a follow and then they're triggered. We say something like, um, welcome to the family.
01:23We're so excited to have you. So glad you're in my world. And then we give them a coupon code.
01:27So it's a follower to a coupon code for 50% off one of your popular products.
01:34We did a lot of experiments with this and we found that a product that was around $27 with a, um, which brought the total down to about $13, so the 50% off coupon brought the total down to about $13.
01:50That worked really really well and so we tested like a $200 price point, we tested like a $50 price point, we got the most amount of new customers which is really important for us, so new customers and just the overall highest, um, AOV which also stands for average order value.
02:10So we got the most amount of customers and the highest AOV with a $27 initial offer and then this coupon code brought it down to $13.
02:20The second automation that is really important often overlooked and makes a ton of money and is very simple to do is the abandon car automation.
02:33So this is done this is done via email. We send emails.
02:38The software that we use, SamCart, does a very good job of capturing people that have abandoned their cart. Basically, people who have abandoned cart have got somewhat through the checkout process but they haven't completely completed the checkout process.
02:53And so what we'll do is we'll send them you're gonna see a theme here. We'll send them a coupon code and it basically says like, hey we saw you were checking out, what happened, you didn't finish, here's a coupon code to finish.
03:11So coupon code and then that basically is just like an email recapture.
03:19Here's the thing that I've learned about pretty much every automation, it's basic stuff that you might have already heard to do, you know it's good to reach out to people that almost checked out but didn't. But I built my business which is now 8 figures.
03:35We just had our first million dollar month. I built that doing lots of basic things we should be doing and stacking them on top of each other. So I think about my business especially because I'm in the, like, low ticket digital product space.
03:47I think of my business as building . There's never this big mountain that just gets dropped in your lap. You build it one brick at a time.
03:57And so this abandoned cart one, people know they should be doing it, it's on their to do list and they never do it but this is really important and it caps a lot of customers that we wouldn't have had anyways. And think about it, abandoned cart, that means you've already done the work to get them to the checkout page, you've already done the work to basically get them off the fence almost, just almost.
04:15And so this thing is a and a new customer. It helps recover a lot of your marketing expenses. Okay.
04:23So this third automation is very interesting. It's very different than what a lot of people do but it's super effective.
04:31So it is the, um, pitch right after freebie.
04:39So what I mean by that is we use a software in with our automations, it's called ManyChat and as soon as someone gets a freebie, about three minutes later, we pitch a product.
04:51So you have three minutes to pitch. Now again, people might be like, oh my gosh, you're pitching three minutes after they get a freebie. Most people wait maybe an hour, more likely a day, very frequently a week, and even worse, some people pitch the they only ever pitch at the bottom of a freebie.
05:15So they pitch at the very last page of a freebie. Do you understand that 70% of people who opt in for a freebie don't even open it.
05:25So if you're only pitching at the bottom of a freebie, 70% of the people who opt in will not even see your pitch at the end.
05:35And yet like a freebie the best time to pitch because again people are hot about you, they're excited, they just consumed a bunch of your content, they're all in on Maria or whatever your name is. So what we do is we'll send them the initial freebie and then three minutes later we send them be like, hey, if you wanna learn more, we call it like a deep dive.
05:54If you wanna learn more about x y z resource, click this link. And what that does is gives them an invitation to dive deeper on a topic they have already indicated they are interested in.
06:07It's extremely effective. And, again, low ticket digital product sales are built little, like, brick by brick by brick by brick.
06:15They're not built with these massive amazing strategies, it's just tiny little microscopic strategies that build on each other. The fourth automation to get more sales is the email automation. I wanna talk about exactly what this is.
06:27So it's an email automation and then spoiler alert, it's another coupon code.
06:38So we do a lot of coupon codes over here. I think a lot of people fear that coupon codes will discount their brand, will be a negative thing, but everybody loves a coupon.
06:49The devaluation of your brand is only happening in your own head. I've built an 8 figure brand. We just did, you know, our like I said, we did our first million dollar month last month.
06:59So it's effective and yet my brand is I'm one of the most established people in my industry. And I'm not saying that to brag at all.
07:05It's more just like this is what works, this is really effective. And so we'll send a coupon code. Basically what we do is we send a coupon code to our customers about every ninety days.
07:17It's not structured, it's not scheduled, it's just hey, here's a coupon code for x y z product that at one point you were interested in. And so the way that we do this is if a customer clicks a link in our email, they'll get a little tag that might say something like interested in Maria's launch course, right, like a course on really good launches, right?
07:40So then if they don't buy over like a ninety day period we might send them a coupon code to get that product that they indicated they were interested in at a certain point.
07:54Again, the common theme here is little things building on each other. I'm kinda beating a dead horse but imagine you have all of these automations.
08:04We've gotten into the fifth one, but imagine you have all of these automations working around the clock. Like, this one might get you 10 sales per day, and this one might get you for us at the volume that we are, this one gets us far more than 10 sales per day.
08:17This one I get something like a thousand new followers a day. So I'm pitching to a thousand people a day with just this automation.
08:26And and again, we're only going over five. Best believe I have a bunch in my business that I run all the time and I've realized how effective it is when you let this stuff stack up.
08:36This final automation is one of my favorites because I think it's really smart and I also think it's something everyone should be doing in their business and basically what we this is is we call this the testimonial autopilot. So we have a way to collect testimonials completely automatically.
08:56What we do is I believe I didn't build this one, my team built this one but I believe it's about one day up to seven days.
09:05It's either one day between one and seven days but I think it's closer to one day, we will email our customers and we'll ask them for a testimonial in exchange for a $10 store credit.
09:18So let's just write that ten dollar store credit.
09:23Now let's talk about this credit. People are not going to do something typically unless there's something in it for them.
09:32Ten dollar store credit that is you know it's it's a thank you. However, here's what's really important.
09:38We actually really care about our customers feedback and so we don't want them to leave an a review that isn't honest because they want the ten dollar store credit.
09:50So what we do is we make sure that they know no matter what star they leave us, no matter what kind of review they leave us, they're going to get their store credit as a thank you. We take a lot of time in the email to really explain that we want your feedback and we prove that we want their feedback by publishing the testimonials and the reviews that aren't five stars.
10:09If you go to my website, mostly it's five stars, but you'll see that we have one star, two stars, three star, four star reviews and we publish them because we really and some of our products are rated better than others. That's how this goes.
10:21And we want that. Like, we know not every product is going to get a hundred percent five stars, and that's okay. That's that's how this goes.
10:28Um, and so but we want testimonials. We want honest feedback and so as a thank you, we say hey, thank you so much for your time, here's a store credit if you leave us a review.
10:39Now if you're thinking okay these automations are amazing, how do I build them? Well I actually built them for you. I'm gonna put a link in the description, but I built out all of these automations for you and I created them so they're cloneable.
10:51So you can literally clone my automations and plug them into your business. They're incredible. Just click the link down in the description and you'll see them
The Hook
The bait, then the rug-pull.
Five items, one whiteboard, and a claim that these small automations add up to over $30,000 a day — she fills in the numbered list live as she reveals each one, so the board itself becomes the video's table of contents.
Named ideas worth stealing.
00:24list
5 Automations For More Sales
- Pitch to new followers
- Abandoned cart automation
- Pitch right after freebie
- Email automation (90-day coupon)
- Testimonial autopilot
A five-item backend automation stack, each one a trigger -> coupon code -> outcome flow, drawn live on the whiteboard across the video.
Steal forany digital-product, course, or template backend funnel that already has followers, a freebie, and a checkout page
How they asked for the click.
VERBAL ASK
10:49link
“I built out all of these automations for you... Just click the link down in the description and you'll see them.”
Soft CTA delivered only after all five items are fully revealed on the board; positions the free download as the natural next step rather than an interruption.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
