Samcart Tutorial for Beginners: $6 Million Dollars Later
A creator who has made $6.68M through Samcart rebuilds a low-ticket checkout page from scratch, then wires in the order bumps, upsells, and Kajabi integration behind it.
Posted
2 years ago
Duration
Format
Tutorial
educational
Views
24.4K
722 likes
Big Idea
The argument in one line.
A five-minute page build -- a $1.97 entry price, an 80/20 image-to-text layout, and Samcart's built-in order bumps and upsells -- is what one creator credits for turning a low-ticket funnel into more than $6 million in revenue.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You sell (or want to sell) a low-ticket digital product and need a checkout page built to convert, not just look nice.
You're choosing between Samcart, Kajabi, and Stan Store for checkout and want a real walkthrough instead of a sales pitch.
You already have some traffic and want to add order bumps and upsells to raise revenue per customer without more ad spend.
SKIP IF…
You're selling a high-ticket, application-only offer -- this walkthrough is built around $1.97-$400 low-ticket funnels.
You want an unbiased software comparison -- the creator discloses an affiliate link and clearly favors Samcart.
TL;DR
The full version, fast.
The creator has made $6.68M through Samcart and credits it to checkout pages engineered for conversion (20% vs. a ~2% average). She rebuilds one live: a new product priced at $1.97 (her low-ticket sweet spot), the two-column template, an editable headline, a five-star image, a hero product mockup, six bullets, and one or two testimonials -- following an 80% images / 20% text rule. She then shows the revenue layer behind the page: order bumps at checkout, upsells after checkout, and connecting Samcart to Kajabi (Integrations -> Grant Offer -> product purchased) so buyers get instant course access. Closing tip: enable billing/shipping fields at checkout or lose sales to declined cards.
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Opens on the live Samcart revenue dashboard ($6.68M lifetime) and states why she trusts Samcart's page builder over Kajabi or Stan Store, then creates a new product named 'Our Amazing Product' priced at $1.97 -- her stated low-ticket sweet spot -- and uploads a product image.
02:17 – 03:27
02 · Two-column template, editable headline
Picks the two-column checkout template (her default; 'Startup' is her second choice), opens the design tab, and adds an editable headline and sub-headline.
03:27 – 05:15
03 · Image, bullets, testimonials, publish -- the 80/20 rule
Adds a five-star rating image sized down for mobile, a hero product image (device mockups), six bullet points, one or two testimonials, zeroes out default section padding, and publishes -- stating a rule that landing pages should run roughly 80% images to 20% text.
05:15 – 05:44
04 · The $24-to-$400 upsell, shown on a live page
Switches to a real, already-live checkout page ('The Business Coach On Demand Tool') to show how a $97 base order becomes a $400+ order once bumps and upsells are added -- flags that the full method is covered in her paid course.
05:44 – 06:19
05 · Order bumps and upsells in the Offers tab
Opens the Offers tab and shows where order bumps and the upsell/funnel builder live for a product.
06:19 – 07:15
06 · Wiring Samcart to Kajabi for course delivery
Walks through Integrations -> Kajabi -> Grant Offer -> choosing 'product purchased' as the trigger -> selecting the specific course -> submit, so a Samcart buyer gets automatic access to the matching Kajabi course.
07:15 – 08:00
07 · Troubleshooting a missing course, then test mode
Flags a specific gotcha: if the course doesn't show up in the Kajabi picker, hit the refresh button. Switches the product into test mode to verify the checkout works before going live.
08:00 – 10:44
08 · Requiring billing/shipping fields, then why it's worth it
Adds billing, shipping, and email confirmation fields to the checkout form -- skipping them raises card decline rates and loses sales -- then closes on why the platform's flat-fee pricing (no per-traffic penalty) makes it worth the cost, pointing to affiliate trial links and her own paid course in the description.
Atomic Insights
Lines worth screenshotting.
A landing page converting at 20% against a roughly 2% average came from structure, not luck -- an image-heavy layout and a frictionless price point.
$1.97 is treated as the sweet-spot price for a low-ticket digital offer -- cheap enough that a cold visitor doesn't deliberate before buying.
A landing page should run roughly 80% images and mockups to 20% text; too much text is named as the reason most creators' pages underperform.
Order bumps (offered before checkout completes) and upsells (offered after) are described as where the real money in a low-ticket funnel comes from.
Skipping billing and shipping fields on a checkout form increases credit card declines and directly costs sales.
A software platform can charge a flat fee regardless of traffic volume, while some competitors raise price as your visitor count grows -- effectively penalizing growth.
Takeaway
A converting checkout is built, not decorated
WHAT TO LEARN
The gap between a page that converts at 2% and one that converts at 20% comes from structure and follow-on offers, not aesthetics -- mockups over paragraphs, a frictionless entry price, and bumps/upsells stacked at checkout.
01The $6.6M receipts, then a new product
A low-ticket entry price in the $1-$2 range is framed as an impulse-buy sweet spot that removes the need for a visitor to deliberate before buying.
Uploading a product image before writing headline copy keeps the page visual-first from the start rather than text-first.
02Two-column template, editable headline
A pre-built two-column template is used by default rather than designing checkout layout from scratch each time.
03Image, bullets, testimonials, publish -- the 80/20 rule
Aiming for roughly 80% images/mockups to 20% text on a landing page is offered as the single biggest lever for conversion rate.
A handful of bullet points plus one or two testimonials is treated as sufficient social proof -- more isn't framed as better.
04The $24-to-$400 upsell, shown on a live page
Showing a live, already-converting example page (rather than only the one being built) demonstrates the bump/upsell math concretely.
05Order bumps and upsells in the Offers tab
Order bumps convert at the point of checkout itself, while upsells convert immediately after -- treating them as two separate, stackable revenue events rather than one feature.
06Wiring Samcart to Kajabi for course delivery
A checkout integration should be triggered on 'product purchased,' not a more generic event, so course access maps to the exact item bought.
07Troubleshooting a missing course, then test mode
When an expected item doesn't appear in a connected platform's picker list, a manual refresh is called out as the fix before assuming something is broken.
Test mode plus a fake test card is used to confirm a checkout works end-to-end before sending real traffic to it.
08Requiring billing/shipping fields, then why it's worth it
Requiring billing and shipping fields at checkout is presented as a decline-rate lever, not just a data-collection step -- skipping them is said to directly cost completed sales.
Flat-fee software pricing (no per-traffic surcharge) is named as a reason a growing business isn't penalized for its own growth.
Glossary
Terms worth knowing.
Order bump
A one-click add-on offered directly on the checkout page, before the buyer finishes their purchase, that raises the average order value without a separate ad or click.
Upsell / funnel
A second offer presented immediately after checkout completes, letting the buyer add a higher-priced product to the same transaction.
Sweet-spot pricing
An impulse-buy price point (here, $1.97) low enough that a cold visitor doesn't need to deliberate before buying a low-ticket digital product.
“Some of our pages convert as high as, like, 20% where the average conversion rate on a landing page is 2%.”
concrete, surprising stat comparison with no setup needed→ TikTok hook↗ Tweet quote
05:02
“The majority of your landing page should be images and mock ups, not text. You should have 20% text, 80% images.”
specific, actionable ratio rule→ IG reel cold open↗ Tweet quote
07:15
“I just think SamCart's courses just suck ass right now.”
unusually blunt, unsponsored honesty from an affiliate→ TikTok hook↗ Tweet quote
09:03
“If I'm gonna send a 100 people to a checkout page, I wanna get those 20 sales, not those two sales.”
frames conversion rate as a concrete numbers story→ newsletter pull-quote↗ Tweet quote
10:32
“SamCart just charges a flat fee.”
short, contrasts against pricing-that-punishes-growth complaint just before it→ IG reel cold open↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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00:00Hey. My name is Maria. I've made over $6,000,000 with Samcart courses, and I'm gonna literally create a step by step tutorial on how I did it.
00:08Number one reason why I love Samcart, and by the way, they did not sponsor me to make this video. But the number one reason I do love Samcart is because their pages are built for conversion. So their software is built so that you have a high conversion rate.
00:20So this is me this year. If I switch to all time in Samcart, it might take a minute to load, sometimes it does. Nope.
00:27$6,600,000. You can see here it really kicked off for me in 2020, and I've made about $6,000,000 in that five year period.
00:34So I got nothing but good things to say about SamCart. Um, some of our pages convert as high as, like, 20% where the average conversion rate on a landing page is 2%. They're built for conversion.
00:46They're built for optimization, which is super different than Kajabi, super different than Stan's store. Don't get me started on those.
00:53And I just wanna literally take you into a step by step tutorial on how I would set a page up. So I'm gonna go to products, new products.
01:00We'll call this, um, our amazing product, and we set the price to $1.97, which, by the way, is a sweet spot price for your low ticket stuff.
01:13So then what I tend to do is I tend to upload a product image right away. So we'll just use one of the ones I've already created. This is, like, old stuff from a billion years ago.
01:23Uh, we'll just stick this guy in here. So I've got that there. I think that is good, and then I click save changes just to save that, and then I go straight to my design tab.
01:38And then I tend to choose just so you know, I tend to choose the two column. So a lot of my, um, a lot of my checkout pages have the two column, or I use the start up, I think.
01:51I mostly just use the two column, but think otherwise I'll use the start up. So then I go into save changes, and then what I do is just click the little blue design tab over here, and then we have our landing page.
02:03This is where the magic happens. So first thing I do is add a headline, and I'm not gonna fill it in, and then I add a sub headline.
02:10Always do that. And then what I do is I tend to add and I don't know if I have it on my computer or on this computer or not.
02:21So I tend to add this little five star image, and then I set the, uh, width the height, I think, to 10.
02:29Let's try 30. Yeah. Um, and sometimes what I do is I switch them like that.
02:37So, like, our amazing product, and then I would probably make this closer to, like, 25 so it's all in one line.
02:48And then by the way, don't forget to switch for mobile for the headlines. Otherwise, it'll look super big and look kinda weird. Here you go.
02:55But it's only, like, for the headlines. I feel like they need to get adjusted in mobile. Okay.
02:58Then what you're gonna do is add a product image. Super important. The majority of your landing page should be images and mock ups, not text.
03:07You should have 20% text, 80% images just as like a loose rule of thumb. I've seen a lot of your guys' landing pages and it's so much text and that's why people aren't buying from you. So you got it like that, and then what I tend to do also is a little bullet thing.
03:23You can see how quickly I'm doing this because I've done this so many times. I know it works. Right?
03:27So a little bullet point like this, I probably I tend to do, like, six bullets, so it'll look like this. Um, if you have seen any of my landing pages, you will already it's like, oh, this is, like, a familiar Maria style. Then I tend to have another, like, paragraph, um, of text, and then, um, I tend to just, like, check the mobile tab super quickly to make sure it's looking good.
03:51One of the thing one of the things I will tell you is I feel like SamCart has a lot of padding. So what I mean by padding is, like, that extra space there and that extra space there. So if you wanna make that smaller, you can go to bottom padding, and, um, I'll just set it to zero sometimes.
04:06But I don't think it's, like, that big of a deal, and in this case, I actually think it looks better than not have it. So just so you know, though, that's how you change that. That was, like, a big thing for me.
04:14Um, if you wanna change the background color, I don't recommend that you do because I actually think think it's much cleaner. But if you ever wanna change a background color on something, you can just do that right here. Um, but if I do it, you'll see it just doesn't look good.
04:33There we go. Okay. So then, uh, I tend to throw in one or two testimonials.
04:38That's optional. If you don't have testimonials, don't panic about it. Um, but I'll tend to throw in one or two testimonials, and then what I'll do is check, like, checking in mobile again.
04:51Um, and then I'll just click publish. Um, I'm just gonna pretend that this is as far as we get with the SamCart pages.
04:59There's a couple other things in SamCart that I wanna show you how to do. It's too complicated for a YouTube video. I do have a course on how to do this.
05:06Um, it's the part that takes, a $24 order and turns it into a $400 order, so it is very valuable, but I just wanna show you where you would go to do it. So if you go to let's just go to, like, one of my checkout pages.
05:19We'll go to, like, my go to this one. It's like a newer one.
05:23So if you go to this one, you can see here you have the option to add things to your cart. Right?
05:28So, like, all of sudden, if I just spent $97, now I'm gonna spend $400. K?
05:33And then there's also a way where you can do it where after they check out here, they have the option to be presented with more products. You may have seen me do that before. Those are called upsells, and that's where you make a ton of money from low ticket is through upsells.
05:44And so where you would go to add your upsells, you can see right here. If you go to the offers tab, you'll see upsells and funnel, and then you would add them right here.
05:54Um, and in the course that I have, I teach you how to pick the right upsells, how to price the upsells, how to put the upsells in the right order. All of that really matters, and we've done a ton of research on how to do that. So I will put the link to the course in the description.
06:07It's amazing. Um, but in case you don't want the course, no problem. You can just add them right there.
06:13That's how you know where to go to do that. And then the other thing that you should know is, um, let's go to integrations.
06:20So, um, if you're connecting this to Kajabi, for example. So let's say you have your SamCart checkout page and you wanna connect it to Kajabi, which I think a lot of you will because I host my cart courses in Kajabi. I think they're, um, better than I will say I do think they're better than SamCart's courses.
06:36You can use SamCart's courses over here on the left, but I do think Kajabi's courses are just better. I've had I've tried to get on the SamCart course bandwagon. I really have because it'd be so much easier, but I just think they suck.
06:48Like, I'm just again, this I'm not sponsored, so I can be honest. Like, I just think SamCart's courses just suck ass right now. And so in the meantime, I hope they get better, but in the meantime, I use Kajabi courses, and so you kinda have to connect Samcart and Kajabi so that when somebody checks out with you on Samcart, you they can, um, get access to the course on Kajabi.
07:07And so you would do that by clicking Kajabi, and then you grant offer. Now this is what really got me stuck.
07:14This is what I wanted to show you. You choose ecommerce, but then you don't choose, um, I don't remember which one it was that I choose, but you choose product purchased.
07:24And then you click next step, and then I would pick these are all my courses in Kajabi. I do have a lot of courses, um, but I would just let's just say it's like this one here, and then you click submit.
07:34And if for whatever reason, um, let me just quickly show you one more thing. If for whatever reason you don't see your course in there, like, you're like, I have this course.
07:43That was another big problem that came up. So for whatever reason you don't see your course come up, let me just show you what to do. You would just click that little refresh button, and then it'll make it show up.
07:51So I just saved you, like, ten years of research, so you're welcome. Then you're gonna click save changes, and then this little button here can preview it.
08:00And then if you wanna test to make sure that everything is working, you can turn it into test mode and click save. And then what you can do is, like, if you preview it, you can actually use this fake credit card number, um, and you can actually, like, check to make sure it works. So let's just put this in here.
08:15Actually, I'm not going to because I think it'll pop up my actual credit card info, so I don't wanna do that. You would just put the fake credit card info in right there. Um, and then one last tip I'm gonna give you, if we go back to the design, I wanna show you something.
08:27Go into the design, um, just for your checkout process. If you go to checkout form, add the billing, shipping, and email confirmation, um, because that's gonna make it more likely for all the credit card info to go through.
08:39So you if don't request billing information, some credit cards are gonna get denied, and you lose sales because of that. So just go ahead and add that.
08:47And that is it. It's not hard. It's not complicated.
08:50Um, their landing pages convert so much better, um, than anyone I've ever seen. There's I mean, we didn't, like, spend too much time in the actual design side, but the way that you can really, really control each area, you can add videos, you can add icons, you can add FAQ sections, and guarantees, and testimonials.
09:07Like, there's just so much control you can have, and that's where you take an average conversion page of, like, 2% and get to 20% the way we do. And my thing is, like, if I'm gonna send a 100 people to a checkout page, I wanna get those 20 sales, not those two sales. And so for me, Samcart's super worth the money.
09:24It's not even that expensive. They don't charge you per, like, website view. A lot of places will charge you more if you have more traffic, so you literally get punished as your business grows.
09:34I have some software that does that to me. It's annoying. SamCart just charges a flat fee.
09:38I'm gonna put a link in the description to a couple things. One, the link to my SamCart affiliate. I do get commission on it, but that's not why I made this video, and it will give you two weeks, think, or three to thirty days, I can't remember which, free trial just so you can check it out.
09:51There's no pressure. That's not why I made this video. Um, but I don't mind getting commission if you guys use my link.
09:56Second thing I'm gonna do is similarly Kajabi. I'm sure you've heard of it. I can get you a free trial for Kajabi as well, so I'm gonna link to that for your courses.
10:03And then third, I'm gonna link to my course that I created on putting this all together and making it low ticket product that actually sells. That's called passive income with Instagram. I'm gonna link that in the description as well.
10:15Big fan of Samcar. I'm so grateful to them. They have been nothing but incredible to me.
10:18They did not ask me to make this video. They have no idea I'm making this video. Um, just super, super grateful to them because this has been for me, Samcar has been a game changer.
10:27So thank you so much for watching. Again, my name is Maria Went. Be sure to subscribe.
10:31I make videos all the time on creating low ticket, making money with Instagram, growing on Instagram, all things all things making money in fun, easy, non stressful ways. So be sure to subscribe, and I'll see you in the next one.
The Hook
The bait, then the rug-pull.
She opens on the receipts -- a live Samcart dashboard reading $6.68M -- before admitting the platform never paid her to say any of this, then rebuilds one of her own checkout pages from a blank product in real time.
Frameworks
Named ideas worth stealing.
05:02concept
80/20 image-to-text rule
~80% images/mockups
~20% text
Her rule of thumb for landing page composition -- most of the page should be visual (product mockups, device images), with a light amount of supporting text.
Steal forany low-ticket checkout or landing page
01:06concept
$1.97 sweet-spot pricing
$1.97 entry price
A specific low-ticket price point she calls a 'sweet spot' for impulse buys on a first-touch offer.
Steal forfront-end / tripwire offers
CTA Breakdown
How they asked for the click.
VERBAL ASK
10:38link
“I'm gonna put a link in the description to a couple things. One, the link to my SamCart affiliate... Second thing... Kajabi... third, I'm gonna link to my course.”
Stacks three disclosed affiliate/product links in the description (Samcart trial, Kajabi trial, her own paid course) after explicitly stating commission isn't why she made the video.
Maria Wendt breaks down the checkout-flow levers that turned one $24 digital product sale into a $403 order — and the conversion math behind her $12M business.
Maria Wendt shares her screen to show the exact checkout-to-delivery pipeline behind her digital product business — no strategy talk, just the tools and the one rule that connects them.
A student case-study interview: how a full-time stepmom with three chronic illnesses built a six-figure low-ticket business on 30 minutes of ads a day and a lot of repurposed content.
A business coach walks through pricing a first digital product at $5, building a PDF bundle, and choosing between paid ads and organic reels to scale it.
A single-camera talking-head walkthrough of the six steps from zero to a first sale, filmed on a living-room webcam, that hard-cuts into a $27 course pitch for the last two minutes.
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