Inside Our Q4 Mastermind Of 200+ High-Ticket Businesses
A highlight reel from a quarterly Miami mastermind: why rich operators gather to trade lessons, and the standards, sales-training and timeline rules that came out of it.
Posted
1 weeks ago
Duration
Format
Talking Head
educational
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Big Idea
The argument in one line.
Business owners who stay close to reality, hold standards high, and give a short window of intentional effort can compress decades of work into about ten years.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
An owner of a high-ticket offer doing lead gen who wants to know what a room of 7 and 8 figure operators actually talks about.
A founder who has hired expensive sales managers or consultants and still isn't getting the results they promised.
A sales team leader who needs a way to keep closers focused on daily calls and filter out weak reps faster.
SKIP IF…
You want step-by-step funnel or ad tactics. This is a highlights recap, and the talks are shown in short clips.
You're looking for a neutral overview of the mastermind itself. It ends with a pitch for the waitlist of the Inner Circle.
TL;DR
The full version, fast.
Jeremy Haynes explains why wealthy operators meet quarterly to share what worked and what failed, then shows highlights from his Q4 mastermind. His opening talk argues for staying close to reality and uses Michael Jordan to show that a short, intense window of effort can set you up for life. Omar describes losing $200,000 on sales managers before raising his standards and closing calls himself. Sam shares a king-of-the-court mini-game that makes weak closers quit early. Jeremy closes with advice to speed-run getting paid, use negative emotion as a signal, and decide moment by moment.
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Why a vetted room of high-ticket owners trades lessons, and how this event ended up with more speaking time for Jeremy.
02:18 – 04:09
02 · Opening talk: stay close to reality
How Jeremy finds the pattern across 200+ members at different revenue levels and chooses the theme.
04:09 – 07:03
03 · The Michael Jordan lesson
A short window of honest effort can set you up forever.
07:03 – 10:31
04 · Omar's talk
From $200K spent on sales managers and abysmal standards to closing calls himself and winning a million-dollar-a-month trophy.
10:31 – 13:16
05 · Sam's talk: mini games for closers
King of the court on sales calls keeps closers focused and lets weak reps eliminate themselves.
13:16 – 15:47
06 · Advice: get paid more to evolve
Financial reliance blocks honesty, and negative emotion is a signal to act.
15:47 – 18:24
07 · Compressing your timeline
Ten focused years beats forty or fifty of barely getting by.
18:24 – 19:57
08 · Showing up moment by moment
Decide each moment to give your best even when tired.
19:57 – 21:10
09 · The power of the right room
Why curated networks matter, and the invitation to join the waitlist.
Atomic Insights
Lines worth screenshotting.
A trusted, vetted room compresses strategy, funnel, hiring and software questions into one weekend, which is why rich people group up for efficiency.
Jeremy's job is to find the pattern that members at $100K a month and $100M a year are all living through at once, then teach that.
Moving away from reality, through small lies or avoiding the brutal truth, was the common failure he saw across members this quarter.
Michael Jordan gave arguably under ten years of honest daily effort and was set up to be rich forever. You only need a window of intent, not a lifetime.
Omar spent over $200,000 on famous sales managers in two years and concluded his own standards were the problem, not their skills.
Many consultants optimize for minimal time and a marginal win they can point to, like a 3X, while the owner wanted a different outcome.
When the sales team missed pace, Omar took 15 live calls himself and closed about $180,000 in a week, then hit $750K that month.
Tasting the soup yourself beats complaining about why the DM funnel doesn't work.
In a saturated market, a second mover can win by finding where everyone is doing it badly and offering a new mechanism, priced right.
Sam's king-of-the-court call game keeps closers locked in, and weaker reps quit themselves, taking a 20-person class to about 14 in a week.
You need to get paid more than you do now to be fully honest with customers, because financial reliance on them keeps you from saying what they need to hear.
Negative emotion about your business points at the area that needs more time, money and attention. Run toward it.
A ten-year push to build the life you want beats forty or fifty years of working and barely getting by.
Simplify to decision by decision: either adding another day or making the most of today.
Takeaway
Standards, reality and a short intense window
WHAT TO LEARN
The lessons from a room of top operators come down to facing reality, owning the work yourself, and holding standards high for a limited stretch of intense effort.
Staying close to reality means refusing small lies and avoiding the brutal truth, since drifting from the real numbers is what stalls owners at every revenue level.
Honest, intentional effort for a limited window, roughly under ten years, can set you up for life, so the goal is intensity for a short time, not a forever grind.
Hiring famous help does not replace your own standards. Learn the work yourself and take calls to find out what is actually broken.
Experts and consultants often optimize for the smallest effective result they can point to, so define the outcome you want before you pay.
In a saturated market, study how everyone else does it badly, then offer a distinct mechanism priced for the value.
A game that forces closers to stay engaged on every call keeps standards high and lets weaker reps recognize the gap and leave on their own.
Being paid more removes financial reliance on early customers, which makes it possible to be fully honest with the people you serve.
Negative feelings about your business point to the area that needs more time, money and attention, so treat them as direction and not a reason to retreat.
Decide moment by moment to give your best, even when tired, instead of holding yourself to a perfect day.
Glossary
Terms worth knowing.
Mastermind
A recurring, vetted group of business owners who meet to share results, problems and lessons with each other.
High-ticket offer
A product or service sold at a high price, usually through sales calls rather than checkout pages.
Closer
A salesperson who runs the call that turns a qualified lead into a paying customer.
Unique mechanism
A distinct way of delivering a result that makes an offer different from the competition in a crowded market.
ICP
Ideal customer profile, the description of the buyer a business or its sales team should target.
“Every time you're going to do some gay shit and fuck off and just not work as hard, you just have to remember we're doing it because we're trying to compress time and get more out of life sooner.”
Blunt reminder of why the work matters, though the language needs editing for clips→ TikTok hook↗ Tweet quote
07:50
“Just go and taste the soup instead of complaining about it.”
Short, vivid, standalone line about owner accountability→ newsletter pull-quote↗ Tweet quote
The Script
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Why do a bunch of rich people meet up with each other four times a year and openly share top lessons about what worked, what got them way richer, what barely worked and what absolutely fucked them is because that set of lessons that is shared amongst each other in a trusted room of people. you know are vetted similar to you have some kind of high ticket product or service in this case and are all doing something similar typically lead gen and trying to get a lot more financially qualified individuals the strategy questions you've got the funnel questions you've got the attraction issues that you've got that you're trying to solve for the scaling issues and dilemmas that you're facing accelerants that might get you there all the quicker the connections the softwares the who do we need to hire to do what if all those can get answered inside of one weekend, the rich people group up like that for efficiency's sake.
and that's exactly what happened here this weekend usually at these events some of them at this point have turned into trophy ceremonies in my group we celebrate million dollar a month three million dollars a month and and five million dollar months right now these big trophies these big awards at this particular one we were supposed to have about four different guys receive their trophies but there were two different hurricanes happening in different parts of the united states at the same time and some missiles were flying around in the world we got a very large international group we got two dozen plus dubai guys two dozen plus australian guys we have people all over the united states we got south americans canadians a bunch of europeans literally from all over the world so we had a few of our million dollar a month earners that actually couldn't make it out for this one to receive their award which opened up a hell of an opportunity for this particular event i got to talk a lot more than normal which is great and it was very well received i did about a two hour talk to start the day
Then we gave out two different $1 million a month awards and heard what got them there, what held them back on their journeys of getting there, and we shared all those lessons. We also introduced a $350 ,000 pinball collection to the facility for this particular one. We had a little pinball tournament with each other.
We were all hanging out and having fun. We had coffee this time from some baristas that were doing little custom things and great food, icies at the end of the day, enjoying the hot Miami temperatures. Such a fun time and such a fun place and such a great way for rich people to get a hell of a lot richer than they are now.
Surprisingly, it's quite rare for me to be able to do a longer talk at my own event because of the amount of people that we've been giving these million dollar a month, three million dollar a month, or five million dollar a month trophies to. The more people that get their trophies, the less overall time that I have to talk.
I always start every single one of these masterminds the same way. I do an opening talk. Now, the perspective that I have is very unique.
I talk to a collective group of people. of a little over 200 -ish guys that are at completely different revenue ranges. As an example, the lowest guys in the group, they have to have $100 ,000 a month to even qualify to be a part of it.
And usually we make those guys hit it for a couple months in a row before we'd even let them in. Meanwhile, we got two guys in the room that are actively sitting here, cash flowing more than $100 million a year. One is a marketing agency and another, in this case, having a telehealth peptide business.
And there's guys literally everywhere in between. It's actually quite profound. how wide that range is.
And if you think about my job, my job is to be able to get in front of this range of people, all the different revenue ranges, all the different problems they've got, and find the specific commonalities amongst all of them that they all need to hear at once. And so every quarter I take the opportunity to try to curate a specific talk that I believe I am seeing from above some pattern that they're all actively going through now for this particular time of year.
I noticed there were a few stories that all shared the same lessons. I noticed a lot of people had started to take themselves away from reality, either through a little bit of lying here and there to themselves and others, or from simply trying to move away from the brutal truth that might face them or the challenging problem that may face them.
And so I chose to teach everybody in this particular talk about how important it is and why it's so important to stay as close as you can to reality as possible. The talk was very well received. In addition to that, I shared some other lessons that I found, again, commonalities.
They're all sharing and actively learning at once that I wanted to make very prevalent and known to them all. Here's some specific highlights from the opening two -hour talk that I had given. We all know Michael Jordan, right?
Raise your hand if you know Michael Jordan. If you look at this video here. It's a little clip from a Netflix episode.
Michael's sitting here and he's explaining. He's like, I was perceived as an asshole. I was perceived as the guy on the team that would push everybody.
I wanted to win and I wanted to carry these motherfuckers with me to win. I could tell they weren't going to do anything. They needed me.
I wanted it. I was in the gym longer than everybody. I was putting in the work more than everybody.
He's sitting there and he's telling people, I was okay to be the villain. I was okay to be the guy that they... Got pushed by because I had to push him to win.
The road wasn't going to build itself by itself. It was going to take me. It was going to take more.
Has anybody seen Michael Jordan after basketball? Anybody know how rich Michael Jordan is now? Do you think Michael Jordan has to put nearly the level of honest effort that he once did when he was in the peak of his career as he does today?
The man time traveled. He gave his absolute all for just a good little chunk of his life. You could argue since he was a young boy.
Probably wasn't as dialed in as he was when he got to the NBA, I bet. But that was a dialed in motherfucker. Arguably less than 10 years of true and honest effort.
Day in and day out. Not coasting for a year. Showing up intentional every day no matter what.
Because in that window, that set him up to be rich forever. There's a mathematical point where you invested enough where it's literally going to be impossible. Unless the markets vaporize your money in a total collapse.
Which we'd all be fucked if that were to be the case. And our worst case scenarios of being regular people would come true. The people who show up with honest and genuine effort every single fucking day.
Not your entire life. Just for a little window. Be rich forever off of that high intent window.
Do you understand? That's all it actually takes. It's a standard.
It's a standard. It's something that we will not capitulate on or cross. When Omar came to me, he was doing a low couple hundred grand a month.
He was... A completely different man. Him and his wife, Faith, had worked so hard to be able to get to the point where they got up on this stage and collect this million -dollar -a -month trophy.
They truly are completely different people, a much more evolved and better self than they've ever been before at the time that you see them here today. And it's so interesting, the timeline of where they were and what it took to get to where they are today. New funnels, new actions, new ads, new messaging.
It's almost like they had a couple hundred shifts in between where they originally started and where they eventually got to to see what you're about to see and learn some of these lessons that you're about to see as well. It took a lot of time, a lot of money, and a lot of pain for some of these truths that you're about to get handed down.
I would take these wisdom nuggets very seriously if I were you. Let's see what Omar has to share.
In that two -year period between 2024 and 2025, I'd invested well over $200 ,000 into really famous sales managers. And the biggest thing that I learned was the following. My standards were abysmal.
And here's the thing I realized. All these motherfuckers, to be frank, because I have to be honest with you, did not give a shit about my business. What they optimized for was minimal time spent, minimal effective dose for some marginal result.
that they can point out, okay, it's a 3X. I didn't want a fucking 3X. Like that was not my MO.
And the other part about this too was when I thought about scaling and leading my team, I looked at myself in the mirror and said one thing, I don't even respect myself because I myself am waiting for someone to save me as opposed to just going and learning it myself. We were in Utah skiing and I had depression. When I went on the mountain and I looked at, oh, it's so beautiful.
And I looked at. what my actual revenue was for the month and i realized wow this is uh we're not on pace for a million because i told my entire team wow we're gonna get ten million dollars a month by may and it's april and we're two weeks in and we're like 200k the sales people they shot the bed they didn't know the icp very well and then i basically just stepped in myself that was the biggest change i did 15 live calls i closed about 180 000 in a week so what ended up happening in that month is we hit 750 000 here's what i realized The first step in this journey, so to speak, was me just literally getting into the game, stop making excuses, stop crying about my inadequacies, about why the DM funnel didn't work, why this and that, and actually just taking ownership of every single thing by actually going and doing it myself and actually tasting the soup, which I think is a very powerful thing for any business owner, really.
Just go and taste the soup instead of complaining about it. Some people go a hell of a lot quicker than others. These guys, that's how they are.
Came into the group doing about 600K a month. They managed to hit a million bucks a month really quickly. They scaled up really fast.
They got to a little over $2 million a month, but to be fair, we don't have a $2 million a month trophy. So they get up on stage and they got their $1 million a month trophy. They had all this speed, a tremendous amount of perspective that they were able to share with the group.
One of the more interesting ones was just having a unique mechanism in a saturated market. Also the lesson of second mover's advantage in a place that already has... a ton of people already operating it extracting revenue you get the opportunity to look from the outside and see what everybody else is doing and find the deficiencies in the market at a given time and these guys they did exactly that approach to saturated market saw how everybody was doing it in an inferior way compared to how they thought it should be done presented that new way of doing it to the market in a unique mechanism a unique way of delivering it priced it appropriately bam scaled the hell out of their business.
Now, these guys, you always hear me consistently say, it's a 0 .1 % probability you ever do $10 million a year. That's according to research. There's a smaller probability you ever hit a million dollars a month.
It's unknown, but a smaller probability. To do a couple million bucks a month, there's point a bunch of zeros and then a one. It's tough.
If you factor in the pacing on top of that for how fast you'd get there, it adds a hell of a lot more zeros. That's the... That's the level of lessons that you're about to be exposed to for what we chose to present to you here.
Check this out. Up on your feet, let's give Sam a huge round of applause. The next thing we did is just we basically revamped our sales team weekly, like our daily sales call structure.
On a Wednesday, we will run mini games. We'll run these on a Wednesday and a Thursday. And the reason we won't run mini games is we noticed that through a sales call, we have closes that are like hopping on the morning meeting.
They're doing their admin. They're not really locked into the call. They're not really listening, which is obviously not going to allow us to grow.
So we introduced mini games through these calls and it just flipped the switch immediately because it kept everyone like very focused on the call. so this one here is obviously a sales call you can go forward backwards or go in a circle the whole goal is to keep the call moving forward so they'll be running the the sales manager will be the prospect and he'll basically just be like let's say it's a discovery issue we're struggling on he'll be the prospect lead leading the discovery and then he'll just put names in the chat and they'll just sub in immediately so you'll be like talking for a minute then they'll just chuck someone else's name in and they'll jump in if the call goes in a circle or the call goes backwards that person's out Everyone on the team kind of notices, oh, this guy fucked it up, he's out of the training, and then everyone keeps going until there's one last guy.
And then there's obviously a prize for that as well. The reason why this works really well, because we're ramping up so many closers, we have a very high standard on our team. Closers will hop on, we'll start the week with like 20 guys, and then we'll go through this training, and the closers will basically realize, I'm not up to scratch.
They'll be doing like the king of the court. they will like completely bottle it like choke and like try to restart and then at the end of the sales team training they'll like message the sales manager like bro i'm out like i can't compete with your guys like i'm not good enough i'm just gonna go find a different offer so it just shows like those there's weaker guys it just shows them the exit straight away so they're actually firing themselves and then we basically end the week on like 14 guys um but it condenses the time on like how long it takes for us to realize their because they just realize they shoot themselves and they just quit themselves.
Now, I don't get a lot of talk time with everybody. I don't get the opportunity to sit there and have full -blown couple -hour conversations with every person that comes here in person, but I get the opportunity to usually answer a few key questions. I make it a strong intention of mine to go around and shake hands with everybody, say hello, make sure I get the opportunity to interact with as many folks here as possible.
And another one of these key lessons I want to hand down to you in this video is... some of the perspective that I shared with this guy. Check this out.
The most important thing you have to remember is you need to get paid way more than you get paid now to evolve into your truest and most honest self. There's likely things that you need to say to the people who currently pay you right now. There's likely things that you need to say to the people that are currently paying you now that you're likely not telling them.
because of the financial reliance that you're going to have on those people who are initially transacting with you. Your goal needs to be to speed run getting a lot of people to start giving you money and transacting with you and getting into the offer because you will evolve as a man to be much more true, much more honest, and be very direct with the folks for exactly what they need to hear because you won't have financial reliance on them.
You've got to remember you've got to direct emotion. You've got to direct it. So when you're going through periods where you're like, man, I'm not really enjoying this or that.
Those are indications of what you need to fix or what area is making you unhappy that you should put more time, dollars and attention into to solve for. Yeah. OK, not something that we run away from.
Same thing with fear. It's like when we recognize like, you know, I'm a little fearful about this. That doesn't mean we run away from it.
It means we attack it to mitigate the risk of that happening. Yeah. You know, again, it's important to note like.
It's not always bad to have periods in your business where you're just like, fuck, I'm not really liking this the way that it's going. That's a good emotion to use to direct towards improvement -oriented actions that are going to get you out of that circumstance and make the business better. We don't generally do things without some kind of emotional feeling if you notice it.
It's like, when have you gotten your best workouts, Odell? When you're super fucking pissed? When a coach has been on your ass in school.
Yeah. You know, like, or just when you're there and you feel like shit. You know, it's like, dude, the times where you've walked into the gym neutral have probably been your worst workouts.
Yeah. You know, the times where you walked in there with a little bit of emotion. Right.
The times where you go on the field and again, you're a little bit fucking riled up. Yeah. Right.
It's like you've probably done better. Yeah. You know, it's like the periods in your business where, like as an example, do you think I'm like frustrated while I communicate at certain points?
Yeah. Is that a better talk or a worse talk? Better.
Right? It's like, I'm not walking up there neutral. I'm walking up there thinking like, what are these people doing that's fucking them right now?
And like, pissing me off. And I'm tapping into that and I'm communicating better as a result. When you go work a job, you're probable to work until you're like 60 something.
Right? And you're still going to have a little tiny bit left to retire with. Okay?
That's the reason why you've taken on this initiative. to become a business person is because you're trying to compress your goal timeline. You're trying to get more out of life sooner than later.
Once you get money out of the way, that's when you can actually live. All it takes is a short window of your most intentional self. All the shit you could sit here and describe that relates to you is really just a lack of remembering.
In real time. It's going to be 10 years, bro. At the least realistically to make your dreams actually come true.
Might be longer. That's way better than 40 or 50 years of working and barely getting shit. There are many entrepreneurs that forget that and still end up in the same place but way more stressed out and probable to die sooner than regular people.
Only difference I've ever seen. And the people who do way more sooner, I just, they remember. It's the game you're playing.
It's a very simple game to remind yourself of in real time, man. Every time you're going to do some gay shit and fuck off and just not work as hard, you just have to remember we're doing it because we're trying to compress time and get more out of life sooner. Otherwise, it makes more sense to just go and make your life easier and cushion it.
There's people who work jobs that have been to China. I haven't been to China. There's plenty of people who make way less money than me that go to Italy every year.
It's like, I'll probably be able to buy a house on the coast in Italy in another five years if I keep working how I am. I might die in between now and then if things go absolutely terrible for me. If I don't and things go well, my life is set up forever in a very short period of time of working from how hard and intentional I showed up every day.
Not every day is going to be a good day. Don't hold yourself to perfection. Hold yourself.
to a very simple standard of just at the very least, man, I'm just going to remind myself what I'm doing. I'm either adding another day or I'm making the most of today. That's all it truly comes down to.
You'll naturally use the resource that you've got access to here with us far better if you just play that super simple game. Because that's the game you're playing, whether you want to acknowledge it or not. You're here to do more soon.
And as a result of that, you just have to remind yourself. It's a simple decision by decision basis. Don't even simplify it down to a date.
Simplify it down to just decision by decision. Just moment by moment. You want to be quite honest with you?
I'm quite exhausted after that talk. I feel very tired now. I have two more people that are going to get up here and get their mastermind, their million dollar a month trophy talked to us.
And I'm going to do a closing talk for the day. I'm going to go just as hard. I'm so enthusiastic for the opportunity to have another moment.
where I get to show up. Because it's not over now. There's another moment later in the day.
There's another moment right now I'm participating in. You want me to be a tired version of me or you want me to show up and be my best in this conversation with you? It's moment by moment.
It's a decision in each moment to be our actual best. And just our best is dynamic, you know? I'm probably not my best as I was comparatively to how good I was before I did that.
I'm a little more tired now. I'm still going to do my best that I can right now with you. I'm still going to do my best I can later.
My best isn't going to be what I consider my actual best to be at my highest standard as I continue in the day. But I'm going to just remind myself. Next key moment.
There's another moment where I'm going to give it my all. And coincidentally, as time has gone on and living that way, my life materially and myself physically. And even myself spiritually has improved a fucking unbelievable dramatic amount.
You understand? Time and time again, every time I do these, I'm exposed to the same set of lessons. There's a lot of power in having a room full of people that are financially qualified, vetted, cared for, kicked out if they're the wrong folks, start doing the wrong things, curated, if you will.
A lot of growth always comes from this. There's power in having a great network. There's power in having the right questions answered at the right time.
There's power in validating simply what you think you've been doing and wondering if it's the right thing or not and if you're on the right path. There's a lot of certainty and a lot of direction that people get every time they walk out of these rooms. And I always encourage the right people to come and be there with us.
Now, we have a wait list on this group currently. I'd encourage you to join in and I'd encourage you to be on that wait list. So if and when that time comes where we get one of our members that drops, you could be called upon.
to have that opportunity to be in here next is well worth it it's a very unique environment to be a part of and i look forward to welcoming you in assuming it's a good fit and it's the right time for you in the meantime either way take some of what you learned here today and go get richer talk soon
The Hook
The bait, then the rug-pull.
Why would a few hundred rich people fly to Miami four times a year to tell each other what failed? Jeremy Haynes says the shared lessons are the point, and this recap shows the ones that landed hardest.
Frameworks
Named ideas worth stealing.
11:11model
King of the court sales game
A sales manager plays the prospect and drops names in chat. Each closer subs in and keeps the call moving forward. If the call goes in a circle or backwards, that closer is out, last one standing wins a prize.
Steal fordaily sales call training
02:30concept
Stay close to reality
The theme of the opening talk: owners drift when they lie to themselves or avoid hard truths, and the fix is to face the brutal facts directly.
CTA Breakdown
How they asked for the click.
VERBAL ASK
20:16product
“We have a wait list on this group currently. I'd encourage you to join in.”
Soft close after the lessons, framed as a curated room and a waitlist rather than a hard pitch.
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