Modern Creator
Why Modern Creator?
Jeremy Haynes · YouTube

The Most Valuable Webinar Training You'll Ever Watch

A 100-minute whiteboard walkthrough of a paid live-webinar funnel for high-ticket offers, from test budget and messaging through the close, the sales calls, and the 10-day cleanup that decides whether the money comes back.

Posted
3 weeks ago
Duration
Format
Tutorial
educational
Views
15.9K
334 likes
Big Idea

The argument in one line.

A paid webinar is a chain of measurable conversion steps, and it pays when majority-hook messaging stays consistent from ad to close while every post-opt-in touch treats the registrant as not yet sold.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You sell a high-ticket offer through sales calls and want a webinar funnel that books those calls from cold paid traffic.
  • You already ran a webinar that broke even and need benchmark numbers to find which step is choking the result.
  • You can commit roughly $5,000 to $7,500 per webinar and want to know what that budget should realistically produce.
  • You run an agency or in-house team building webinar funnels for clients and want a page-by-page checklist with target stats.
  • Your webinar show rate sits around 10 to 20 percent and you want specific confirmation-page and reminder fixes.
SKIP IF…
  • You sell a low-ticket product checked out directly on the page; this system is built around booked sales calls.
  • You have no ad budget at all; the whole framework assumes paid traffic and a weekly test budget.
  • You want a slide-by-slide presentation script; the presentation section is short and hands off to the presenter's paid AI tool.
TL;DR

The full version, fast.

Running a profitable cold-traffic webinar comes down to math and consistency. Start with a financial model: about $5,000 to $7,500 per webinar, a $20 cost per lead, 20 to 30 percent show rate, 30 percent of attendees booking a call, 70 percent of booked calls showing, and 35 percent closing. Pick a theme built on the biggest problems the most financially qualified buyers share, phrase it as a headline, then satisfy that headline on the opt-in page, the confirmation-page video, six value-packed emails, six reminder texts, and the presentation. Close with a permission-based bridge and an offer stack, follow up for about 10 days, and when results disappoint, find the single stat that is easiest to double.

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Chapters

Where the time goes.

00:00 – 01:49

01 · Intro and agenda

Claims to be the only webinar training needed and walks through the eleven topics ahead.

01:49 – 02:51

02 · Setting the test budget

Budget so losing the money still leaves the will to try again; multiply the per-webinar figure by four for monthly exposure.

02:51 – 06:46

03 · The financial model

Benchmarks for cost per lead, show rate, booking rate, call show rate and close rate, worked through a $5,000 example that turns into about $13,000.

06:46 – 08:05

04 · Best days and times

Tuesday to Thursday; 7 p.m. Eastern for consumer offers, 11 a.m. to 1 p.m. Eastern works for business audiences. Always optimize for cold viewers.

08:05 – 09:16

05 · Messaging foundations: the bridge

Problems and circumstances on one cliff, outcomes on the other, the offer as the bridge. People care about the bridge only after they feel understood.

09:16 – 12:45

06 · The DART system

Algorithms guess, hit a bullseye on interest, then rotate the user through every similar offer, so leads become hyper-aware and heavily pitched within scrolls.

12:45 – 17:45

07 · Majority hooks vs minority hooks

A software founder led with 'get your show rate up' when the bigger idea, sales ops, slipped out mid-sentence. Tie in Schwartz's awareness and sophistication.

17:45 – 22:54

08 · Finding the webinar theme

Name what the most financially qualified buyers want, find the unique mechanism, and write it as a headline: 'The Backend Blueprint' promising show rates, closes and shorter cycles.

22:54 – 30:45

09 · Opt-in page best practices

Headline, video, countdown, floating name-email-phone form with TCPA checkbox, two to three scrolls of support. Built with Claude and hosted on Vercel; aim for 20 to 50 percent opt-in.

30:45 – 35:04

10 · Confirmation page strategy

Acknowledge the action, then lead with one urgency or research video. Registrants are not sold yet; trust has to be manufactured within 10 to 14 days of the first ad dollar.

35:04 – 38:35

11 · Research video vs urgency video

A research video shows dispute rate and real averages. An urgency video for a co-living offer cited recent zoning rollbacks in 13 cities and lifted show rate 19 points.

38:35 – 42:57

12 · The five backend selling systems

Confirmation pages, hammer-them retargeting, value-first setter outreach, value-dense emails, AI reputation shaping. Then breakout videos and testimonials, in that order.

42:57 – 45:10

13 · Follow-up email sequences

Each email teaches a lesson tied to the headline; the reminder is a single line before the signature.

45:10 – 46:15

14 · Text reminder sequence

Six texts: on opt-in, the day before, the morning of, one hour, ten minutes, and at start, plus a 'having trouble joining?' text ten minutes in.

46:15 – 49:42

15 · Webinar tech stack

Zoom Webinars for stability and inbox placement, Roezan for texts, GoHighLevel or ActiveCampaign for email. Target 40 to 60 percent email opens; never text the join link.

49:42 – 53:02

16 · Promotion schedule and show rates

Promote about three days out including webinar day. Same-day registrants show at 40 percent or more; three days out drops under 10 percent.

53:02 – 58:47

17 · Ads and promo plan

Warm promos up to five days out across stories, comments, YouTube descriptions. Paid: five unique angles times five environments, 30 to 90 second videos with jump cuts and captions.

58:47 – 1:01:30

18 · Ad script structure

Hook, body, CTA, with 15 to 30 hooks written per client, read off a teleprompter, then captioned and jump-cut. A sober-living real estate offer serves as the example.

1:01:30 – 1:04:21

19 · Thunderdome and campaign structure

Three viable structures: all ads in one ad set, one ad set per angle, or one ad per ad set with a three-second view exclusion. ABO, lifetime budgets that end two hours before start.

1:04:21 – 1:08:29

20 · What to optimize for

Lead or complete registration exposes messaging quality and reports volume; schedule or purchase is delayed and works once webinars run several times a week.

1:08:29 – 1:12:05

21 · Free AI webinar slides offer

Pitch for a free slide-building instance of the presenter's AI tool, with a member story of booking rate rising from 7 to over 25 percent.

1:12:05 – 1:14:47

22 · The presentation and retention

Hold 80 percent or more of peak concurrent viewers until the pitch. The teaching half runs about an hour; the close runs an hour or longer.

1:14:47 – 1:23:21

23 · The close

Ask-to-pitch bridge credited to Russell Brunson, an offer stack framed as problem, inclusion, 'so you can' outcome, then cycles of objection handling, risk reversal, Q&A and re-pitch.

1:23:21 – 1:25:44

24 · Sales calls

Expect 70 percent call show and 35 percent close; frame the call as onboarding, not selling. Weak numbers suggest bad reps or a reputation problem online.

1:25:44 – 1:28:59

25 · Sales call cleanup

Setters work days after the webinar: first those who attended but did not book, then registrants who never showed, using the replay, calls and iPhone texts. Often doubles ROAS.

1:28:59 – 1:35:26

26 · Bottleneck analysis when it fails

Most losing webinars break even. Lay out CPM, CTR, opt-in, show, retention, booking, call show, close and AOV against benchmarks and fix whichever is easiest to double.

1:35:26 – 1:39:45

27 · Scale plan and scale ceiling

Raise daily budgets 10 to 30 percent, add more webinars per week, automate scheduled sessions later. At a scale ceiling, hold the campaign and test new messaging or funnels.

1:39:45 – 1:40:45

28 · Outro and offers

Points to the AI tool, a scaling-plan tool and the in-person mastermind program.

Atomic Insights

Lines worth screenshotting.

  • Budget a webinar test like a casino visit: spend an amount you could lose entirely and still walk back in the next day.
  • At a $20 cost per lead and a 20 percent show rate, $5,000 in ad spend yields about 250 registrants, 50 attendees, 15 booked calls and 4 sales.
  • Optimize the financial model around cash actually collected in the payment processor, not total contract revenue.
  • A webinar built for cold traffic still converts warm audiences, but a webinar built for a warm audience performs badly on cold traffic.
  • Ad and social algorithms take a registrant from zero awareness to fully pitched within a few scrolls by rotating them through every competitor in the category.
  • A minority hook speaks to a problem a small slice of the market cares about; a majority hook names the problem most financially qualified buyers share.
  • A founder's offhand phrase, like 'sales ops' sitting between lead generation and the sales call, can be a stronger hook than the feature they lead with.
  • Write the webinar theme as a headline first, then back into the ads, emails, confirmation page and offer by satisfying that headline everywhere.
  • An opt-in page should let a visitor understand the whole promise from the headline alone and opt in with confidence.
  • Identical copy on a modern custom-coded page converts better than the same copy rebuilt in an old drag-and-drop page builder.
  • Treat every registrant as not yet sold; the confirmation page is where justification mode begins.
  • One urgency video on a confirmation page, built on recent zoning-law changes, lifted a co-living webinar's show rate by 19 points.
  • A research video that shows dispute rates, refunds and average results builds trust with a cold registrant faster than testimonials alone.
  • The first reminder email should teach the first lesson, with the reminder itself reduced to one sentence before the sign-off.
  • Emails carry value and reminders; texts carry reminders only, and never the Zoom join link, because phone viewers convert and retain worse.
  • An email open rate under 40 percent on webinar reminders usually means a deliverability problem, even when the deliverability score looks perfect.
  • Registrants who opt in on webinar day can show at 40 percent or more, while anyone who opts in three or more days out shows at under 10 percent.
  • Five unique angles shot in five environments gives 25 ads, and each angle must be a different reason to buy, not the same reason reworded.
  • Dropping the price on a webinar produces fewer, more qualified calls; withholding it produces more calls from less qualified buyers.
  • Webinar-booked calls should close at 35 percent or better; anything lower points to the sales team or a reputation problem online.
  • When a webinar underperforms, list every funnel stat against its benchmark and fix only the one that looks easiest to double.
Takeaway

A webinar is a chain of measurable steps

WHAT TO LEARN

Model the funnel with real benchmarks, carry one majority-hook headline through every touchpoint, treat registrants as unsold until the call, and fix only the weakest step when results disappoint.

02Setting the test budget
  • Size the per-webinar budget at roughly $5,000 to $7,500, an amount you could lose outright and still run the next test.
03The financial model
  • Run the math before launch: $5,000 at a $20 lead cost and 20 percent show rate yields about four sales at standard close rates.
  • Measure AOV as cash collected in the processor, because contract value overstates what a webinar actually returns.
04Best days and times
  • Schedule live sessions Tuesday to Thursday, evenings for consumers and late morning or early afternoon Eastern for business buyers.
  • Build every webinar for cold traffic, since that version still converts a warm audience while the reverse fails.
05Messaging foundations: the bridge
  • Describe where buyers are and where they want to go before introducing the offer, because they ignore the bridge until they feel understood.
06The DART system
  • Assume every lead has already seen several competitors, since algorithms rotate an interested user through the whole category within scrolls.
07Majority hooks vs minority hooks
  • Lead with the problem the largest group of financially qualified buyers shares, not a narrow feature like a single metric.
  • Listen for the offhand phrase that names your unique mechanism; it often makes a stronger hook than the pitch you rehearsed.
08Finding the webinar theme
  • Write the theme as one headline promising the biggest outcomes, then satisfy that claim in every ad, email and slide.
  • Name the mechanism in the theme so a heavily pitched market sees a new way to get a familiar result.
09Opt-in page best practices
  • Keep the opt-in page to a headline that explains the whole promise, a video, a countdown and a short form.
  • Collect phone numbers with a consent checkbox, since text reminders noticeably raise live attendance.
  • Host on fast infrastructure and a modern custom layout, because page speed and design alone move opt-in rates.
10Confirmation page strategy
  • Assume opting in does not mean sold, and use the confirmation page to start building trust immediately.
  • Lead the confirmation page with one video that either proves credibility or gives a factual reason to act now.
11Research video vs urgency video
  • Use radical transparency such as dispute rates and average results to earn trust from strangers in days instead of months.
  • Ground urgency in verifiable recent facts, like newly changed regulations, rather than invented scarcity.
12The five backend selling systems
  • Follow the main video with breakout videos answering the questions that make people less likely to attend, then testimonials.
  • Warm registrants with retargeted content, value-first setter outreach and teaching emails before the webinar starts.
13Follow-up email sequences
  • Make each reminder email teach part of the promised outcome, keeping the actual reminder to a single line.
  • Tie each email lesson back to the headline so registrants arrive having already received part of what was promised.
14Text reminder sequence
  • Send six reminder texts from opt-in to start time and staff that number to help anyone stuck on tech.
15Webinar tech stack
  • Keep links and value out of texts so attendees join on a computer, where they watch longer and buy more.
  • Choose stable, proven webinar software over cheaper new tools when real ad money rides on the session working.
  • Treat email open rates below 40 percent as a deliverability problem, because email strongly drives show rate.
16Promotion schedule and show rates
  • Concentrate paid promotion in the final two to three days, since late registrants show at several times the rate of early ones.
  • Expect late registrants to receive only the reminders scheduled after their sign-up, and plan the sequence around that.
17Ads and promo plan
  • Plan warm-audience promotion across every owned channel, including updating links in older video descriptions.
  • Produce about 25 ads from five genuinely different reasons to buy, each filmed in several variations.
  • Prefer 30 to 90 second captioned video ads with jump cuts, which bring higher-intent registrants than images.
18Ad script structure
  • Structure each ad script as hook, body and call to action, and write many hooks per angle.
  • Update the landing page to match whichever angle wins the most spend, keeping ad and page congruent.
19Thunderdome and campaign structure
  • Pick an ad structure based on whether you want spend forced onto every creative, every angle, or allocated by the platform.
  • Use lifetime budgets with an end time shortly before the session when running one or two webinars a week.
20What to optimize for
  • Optimize for leads or registrations at first, since the volume of reported conversions keeps the platform in the right audience.
  • Switch to purchase or schedule optimization only once frequent webinars send back enough delayed conversion data.
22The presentation and retention
  • Hold at least 80 percent of peak live viewers until the pitch, which is the main measure of a strong presentation.
  • Budget roughly an hour for teaching and an hour or more for the close, and keep closing while people stay.
23The close
  • Ask permission before pitching, which turns the transition into a room-wide yes instead of an abrupt sales turn.
  • Present each offer component as a solution to a named problem so the buyer can reach a specific outcome.
  • Decide on revealing price by tradeoff: showing it means fewer, better calls; hiding it means more, weaker calls.
  • Cycle objection handling, risk reversal, Q&A and re-pitching, knowing risk reversals usually run out first.
24Sales calls
  • Expect at least 70 percent of booked calls to show and 35 percent of those to close after a good webinar.
  • Frame the booked call as onboarding, where cash is collected and next steps are set, rather than a sales pitch.
  • Read close rates under 35 percent as a sales team or online reputation problem, given what each call costs.
25Sales call cleanup
  • Follow up for about ten days, calling attendees who did not book before registrants who never showed.
  • Send the replay and text from real phones during cleanup, which reaches more inboxes than bulk texting services.
26Bottleneck analysis when it fails
  • Expect most failing webinars to break even rather than lose everything, which makes iteration affordable.
  • Compare each funnel stat to its benchmark and focus only on the one that would be easiest to double.
  • Check for ad fatigue before rewriting a page whose opt-in rate suddenly fell, since relaunching ads may fix it.
27Scale plan and scale ceiling
  • Scale working campaigns by raising daily budgets 10 to 30 percent or adding more sessions per week.
  • Distrust early ROAS at small spend, because the first audience reached is the one most likely to convert.
  • At a scale ceiling, stop pushing budget, keep the campaign running, and test new messaging or a new funnel type.
Glossary

Terms worth knowing.

ROAS
Return on ad spend: cash collected from a campaign divided by what was spent on ads. A ROAS of 2.6 means $2.60 came back for every $1 of ads.
AOV
Average order value. Here it means the average cash actually collected per sale, not the full contract price.
Show rate
The share of people who registered for a webinar, or booked a call, who actually attend it.
Booking rate
The share of webinar attendees still present at the pitch who book a sales call.
Retention rate
The share of peak live viewers still watching when the pitch begins. The target given is 80 percent or higher.
Majority hook
A message built on the problem or outcome the largest group of financially qualified buyers shares, as opposed to a narrow feature only a few care about.
Unique mechanism
The distinct method or idea an offer uses to deliver its result, which sets it apart from competitors pitching the same outcome.
Market sophistication
Eugene Schwartz's idea that a market pitched many times needs messaging that assumes it has already heard the standard claims.
Backend selling systems
Five post-opt-in tactics meant to warm registrants before the webinar: confirmation pages, hammer-them content retargeting, value-first setter outreach, value-dense emails, and shaping what AI tools say about the brand.
Hammer them strategy
Retargeting a registrant with roughly 12 to 20 short and long videos in the same feed where they were found, before the webinar starts.
Breakout videos
Short supporting videos on a confirmation page that each answer one question that, left unanswered, makes people less likely to show up or buy.
Thunderdome strategy
An ad structure with one ad per ad set and a three-second video-view exclusion, forcing spend onto every creative and serving each person a given ad only once.
ABO / CBO
Ad set budget optimization versus campaign budget optimization in Meta Ads. ABO lets the advertiser set spend per ad set by hand; CBO lets Meta distribute it.
Lifetime budget
A Meta campaign budget with fixed start and end times, useful for stopping ads a set time before a weekly live webinar.
Standard event
A predefined conversion Meta can optimize toward, such as lead, complete registration, schedule or purchase.
Delayed firing event
An optimization event, like a booked call or purchase, that only reports back after the webinar, so the ad platform optimizes blind until then.
Just-in-time webinar
An automated webinar that starts the moment someone registers. Treated here as a poor performer compared with scheduled sessions.
Scale ceiling
The spend level where each extra dollar on a campaign loses efficiency, signaling it is time to hold that campaign and test new messaging or a new funnel type.
TCPA
The US Telephone Consumer Protection Act, which requires explicit consent before sending marketing texts, hence the checkbox on the opt-in form.
Resources

Things they pointed at.

16:25bookBreakthrough Advertising (Eugene Schwartz)
22:54toolClaude
22:54toolVercel
22:54productJeremy AI (and its MCP connector) ↗
24:33toolWistia
28:22toolCloudflare
46:36toolZoom Webinars
47:22toolRoezan (SMS)
47:22toolGoHighLevel
48:25toolActiveCampaign
48:25toolHubSpot
1:14:47linkRussell Brunson's ask-to-pitch close
1:27:51toolDialer.io
1:09:39linkFree AI webinar slides ↗
1:40:15productJeremy's Inner Circle ↗
Quotables

Lines you could clip.

02:08
“You want to try to walk into the casino, be able to vaporize the money and still have willingness to walk back into the casino the next day.”
vivid rule for setting an ad test budget→ TikTok hook↗ Tweet quote
05:15
“Don't be one of those dummies optimizing around revenue. Optimize around the actual dollars that hits your payment processor.”
blunt, standalone, contrarian→ IG reel cold open↗ Tweet quote
07:39
“If you take a cold optimized webinar to a warm audience, it'll still convert well. If you take a warm optimized webinar to a cold audience, it's going to perform like shit.”
clean contrast, no setup needed→ TikTok hook↗ Tweet quote
17:47
“What you have to learn to be really good at is you have to learn to say the things that your leads are thinking out loud.”
quotable copywriting principle→ newsletter pull-quote↗ Tweet quote
22:17
“If you're going to think with a theme, think in headlines.”
short, memorable instruction→ newsletter pull-quote↗ Tweet quote
34:19
“People think, oh, somebody opted in, they're sold and they're going to show up. I don't take that stance.”
reframes the confirmation page→ IG reel cold open↗ Tweet quote
38:35
“Dude, jumped the show rate 19% with that one video.”
payoff line of the co-living story→ TikTok hook↗ Tweet quote
48:11
“We don't want to send a URL to join to the Zoom meeting via text. It might get your show rate higher, but we typically see the conversion rates worse.”
specific counterintuitive tip→ IG reel cold open↗ Tweet quote
1:25:24
“This shouldn't even really be a sales call. This should more so just be like, hey, you got a few questions and I'm here to onboard you.”
reframes post-webinar calls→ newsletter pull-quote↗ Tweet quote
1:31:22
“You just want to play the doubles game. Which one looks easiest to double?”
simple diagnostic rule→ TikTok hook↗ Tweet quote
The Script

Word for word.

Read-along

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metaphoranalogystory
Welcome to the most valuable webinar training that you're ever going to watch. And I mean it. Here's what we're going to cover in this particular webinar.
The first of which, what you need to consider as a budget. We'll go through some financial modeling and how to make sense of the money for each webinar in the test phase. We then need to define the messaging of that particular webinar.
We need to come to a conclusion about what makes sense for our opt -in page, for our email sequences, for the presentation itself, even for the offer that we're gonna consider plugging inside of this, especially optimizing around cold traffic. We'll then go through opt -in page best practices and examples. I'll then follow that up with showing you some confirmation pages that we've run for webinars that have had over 30 plus percent show rates to live all the way up to 44%.
I'm also then gonna show you the reminder sequence. that go out to help improve show rates. And at this step in particular, we will be talking about both email with an example that I'll demonstrate to you.
In addition to that, the text reminder sequences that go out and the best practices of that. Naturally, you're going to need to drive some traffic to your webinar. So we'll at that point discuss the ads and what you're going to need to do there.
We're also going to go over the promo plan in general because at some points you have a warm audience and you'll be able to promo there too or remarket to people that have opted into past webinars. We'll also then be going through the webinar presentation itself and all the best practices of that. We're also then going to go through the close of the webinar because the presentation itself and the close are completely different things.
And usually each one of them is about an hour long in terms of the presentation length. practices that we'll cover and some of the show rate best practices for those sales calls that you book we're then going to go through it's called the sales team cleanup best practices which are strategies that can typically double the row ass of a webinar if you have the opportunity to deploy these We're also going to go over what to do just in case things go wrong and what to do if things went right.
So without further ado, let's get started. Here we go with budget being our first. So when we consider what do we actually spend on one of these webinars, our test budget, it is largely determined solely based on math.
We have a financial model that we consistently use inside of our business, and it looks a little bit like this. We first want to define the ad spend. You want to try to walk into the casino be able to vaporize the money and still have willingness to walk back into the casino the next day.
So when you determine the actual budget you're going to want to walk in each webinar with, assuming a weekly cadence. So take this same number, multiply it times four. That's going to be your exposure over the course of an entire month with this specific strategy.
This is going to be your per webinar budget. Now you're going to want to be conservative, and I'm going to make sure that you're aware of all the different ranges for each one of these stats of what they average. conservatively and what they average above average as well.
That way you can know the true ranges. 5K for this particular webinar will be our assumed test budget. In terms of cost per lead, keep in mind cost per lead is made up of three particular statistics.
Your CPMs, your link click -through rate, and on top of that your opt -in rate. That's what makes up this specific number. We don't have to track all three of those things in the model.
That gets a little too into the weeds. We wanna look at the key numbers that actually make a big difference. So we're gonna assume a cost per lead of about $20.
We've seen above average, if you get a really good cost per lead, it can be as low as about five to $12. We've seen cost per lead range as high as about $40. Usually 20 is a good conservative benchmark to shoot for.
If you want it to be really conservative, you could say about $30 for a cost per lead. If you're gonna run, cost per result goals when advertising, it's going to be rather easy to stay within this range or prevent spend going out if you were probable to get a cost higher than that.
So be mindful of that. In terms of the show rate for the actual webinar itself, an average show rate is about 20%. An above average show rate for a cold live webinar is going to be about 30 % plus.
If you get 30 % plus, you're right in the pocket where you wanna be. If you're around 20%, there's room to improve.
If you're around 10 to 15%, you probably have some issues happening that you're gonna need to fix. Here we have what's called the booked call percentage. So let's start going through this step -by -step here and actually map these statistics for how they're gonna look.
Let's say conservatively, we get a $20 cost per lead. Let's say that conservatively, we get a 20 % show rate. Now, to be clear, the average booking rate is usually about 30%.
Okay. This is the amount of people that are there during the time of the pitch that actually then book a call. You want to get about 30%.
Below average can be 20%. Well below average can be 10 to 15%. Now your booking show rate, which is how many people actually show up.
for the calls that they book in your webinar. We want that to be 70 % at a minimum, and we want the close rate for these calls to be at a 35 % at their floor. From there, we're just going to plug in your AOV, how much you actually cash collected on average.
So again, let's look at these stats. Webinar spend 5K, cost per lead $20, show rate 20 % average. We have a booking rate of 30%.
That's right where it should be. We have a booked call show rate of 70%. We have a close rate of 35%.
And in this math, we assume a $3 ,500 average order value, the amount you actually cash collect. Don't be one of those dummies optimizing around revenue. Optimize around the actual dollars that hits your payment processor.
That would represent about a 2 .5, almost 2 .6 return on ad spend in this specific math. This would show you, when you look at this column, for a $20 cost per lead with 5K, we get 250 registrants. Only 50 people are going to show up to the webinar.
Only 15 calls are going to get booked. Only 11 calls are going to be taken, and only four people are going to close. Technically, that math's still math because we're turning 5K into about 13 in this example.
Now, it's important to note. What we're trying to prove out when we think of budget is what can our minimum number actually be? Usually, if I just tell you a dollar of value, it's usually about 5K to about 7 ,500 per webinar that you're going to want to spend.
Now, that's going to range your budget from anywhere from about $20 ,000 to maybe $35 ,000 over the course of a month if you want to actually spend enough per webinar to make it worth it. If you are one of the people sitting here watching this that says, hey, I want to go faster than just four improvement cycles per month, because if you only do a webinar a week, That's only four times a month you get the opportunity to improve.
If you got the budget for it and if you got the time for it, you also want to make sure that you set aside a second live webinar that you can do in that same week. If you're wondering, by the way, what days of the week are typically best, we typically see Tuesdays, Wednesdays. Thursdays and we usually see the same time of about 7 p .m.
EST this is great if you have a b2c demographic if you've got a b2b demographic you can also do it on Tuesdays Wednesdays and Thursdays however you can do a daytime live webinar instead you can do 11 a .m. EST you can even do like a 1 p .m. EST in the instance that you're running B2B specifically.
You can get away with that because it's considered as something that's actually going to help improve their business, depending on how good you are at your webinar, of course, and the perception. But again, when you're thinking budgets, usually about 5K to 7 ,500 is good. Now, if your traffic source is going to be organic, keep in mind, you still want to treat the webinar like you're optimizing around cold viewers because if you take a cold optimized webinar to a warm audience, it'll still convert well.
If you take a warm optimized webinar to a cold audience, it's going to perform like shit. So even if you're going to do an organic webinar, still optimize it around the cold audience best practices, which is naturally what we're going to cover here today.
So budget wise, pretty easy question to answer, five to 7 ,500 bucks. Now let's talk about the messaging. Okay.
So messaging matters a ton. Messaging best practices can be summarized in a really simple way. And I'll show you inside of a master messaging SOP that I've got that we can look through.
What I have put together for the people that we specifically teach is this visual of... A cliff over here, a cliff over here, and a bridge in between. We tell people that problems and circumstances are where somebody's currently at and outcomes is where they want to get to.
Only then, when they feel understood for where they are and where they want to go, do they care about the bridge, which is what you specifically are selling them. Something that's really important to consider is that you have to be articulate enough towards your ideal customer profile, your ICP, to articulate where they're currently at, where they wanna go, because only then do they care about what you specifically have got.
Now, if you've ever watched any video trainings from me before, one thing that I've specifically talked about is how the algorithm currently works. The algorithm, whether it's an organic algorithm or whether it's a paid advertising algorithm, becomes hyper -contextualized extremely quickly. I call this the DART system.
So in the DART system, I call it this because it's like a dartboard to me. Facebook will take guesses.
Any organic optimized or paid optimized algorithm will just take guesses. And what it tries to do, it tries to find the target, just tries to land it right in the bullseye for what the user who's sitting there scrolling wants, needs, and desires in real time. It tries to pair content and advertisers.
to that person in real time that has a need, a want, or a desire. It's match rate of doing so is typically very successful and very accurate. Once the user actually spends a little more time than normal or clicks or buys or opts in or does anything related to that specific piece of content or that specific ad that just reached them.
What happens is the newsfeed all of a sudden is completely tailored towards what that person just expressed interest in. Because what Facebook does or any other social optimized algorithm, ads organic, once they hit the bullseye and they're right on the money with something that got a user to show a little more interest compared to any other regular post, those next scrolls are all something that was similar to what they just hit the bullseye with.
towards what that person just showed interest in and now what that means is that now more than ever before, the user that's scrolling, that shows interest in something, they go from next to no awareness or zero awareness to hyper aware and hyper sophisticated. Back in the day, you used to be able to make somebody aware of something with some ads, as an example, and it would take them potentially weeks or months to become aware of all the other competitors that are out there, all the other options, all the other things.
that are categorically similar to what you do. As an example, if Facebook, let's say, gets the bullseye for somebody that's looking for a car, maybe it was just a piece of automotive content, a car driving around that the person commented on or liked or shared with somebody, they might get an ad for a local dealership that's like, hey, we got...
great deals on this car. And maybe they spent a little too much time paying attention to that, or maybe they clicked to the page, right? The next several ads are likely to be other car ads for other types of cars.
Maybe they show something like a convertible or a truck, right? Or a van. And then all of a sudden they're like, ah, this guy's not biting on that.
Let's switch over to, and then they rotate. And this is the key that you have to understand about how this algo works here. Once they hit the bullseye, oh, this person's potentially interested in cars.
Let's show them more cars, right? Oh, they're not. clicking on that.
Let's show them convertibles. Let's show them trucks, right? Oh, they're not clicking on that.
Let's show them motorcycles, right? Oh, they're still not clicking on that. Maybe they're interested in modes of transports, period.
Let's show them things like little scooters, right? Oh, no. Maybe, you know, this dude's got kids.
Maybe let's show him something like a little kid's car. You know, maybe he's interested in that, right? And then you start rotating categorically to similar things to the original thing to hit the bullseye with.
What that does is it makes the user that's being targeted more aware than they've ever been in the past. Back to the messaging lesson. When you start talking to somebody's problems and circumstances and their desired outcomes, and then you pitch your bridge, the most important thing to do is to have contextual relatability to the broadest demographic of financially qualified buyers that you can appeal to in the market at a given time.
How do we do that? We do that through what's called a majority hook. So to give you another circular piece of logic here, watch this.
The majority hook is made up like this. There's tiny little hooks and then there's the big hooks. There's the majority of what the market's probable to respond to at a given time.
You know, I just had a guy come over here. His name was Spencer. And Spencer, he's in my Jeremy's Inner Circle program.
We did this thing called a business breakdown, which are some things on my channel here where I sit down with business owners and I help give them a scale plan on what they can do next. And Spencer, he has this software. It's an application scheduling software, or at least that's how I thought it was.
And he ends up sharing with me. It does all this other cool stuff too. He had AI agents inside of this software that he built that were actively helping his clients manage the sales calendars.
confirm with leads whether they were going to show up or not. He had AI agents communicating with leads. And if they did not respond, the AI agent would move them to a calendar's, another closer's calendar, like a setter or one of the new closers.
It'd clear off the calendar of the top closer in real time and then move the person over to somebody else's calendar instead because they didn't confirm. It did a lot of tracking stuff I didn't know about. And when Spencer is in the middle of explaining like how he's marketing this, he explains to me that the main hook that he was actively using was get your show rate up.
And I heard him say all this stuff and I was like, that seems like a huge misalignment. It sounds like you're saying something that only a tiny fraction of your market may care about. And he was like, well, what do you mean?
Explain. And I was like, well, I think what you're saying is a minority hook. I think a tinier part of the market would be responsive to that.
He then started to explain this idea. It was the simplest part about what he said. It was right in the middle of a sentence.
And he didn't even realize how profound what he said was. He goes, you know, Jeremy, right between the marketing where the leads are generated and the sales call, he goes, there's this middle part. And he called it sales ops.
And then he just goes past the point and he keeps talking about other stuff. And I sit there and I go, Spencer, I said, Spencer, Spencer, I think that you just articulated the majority hook. And he goes, what do you mean?
And I was like, well, listen to what you just said. I said, you just introduced a new idea that a financially qualified market would listen to and say, what's sales ops? And then I told him, I said, imagine an ad where you say, in between marketing where the leads are generated and the sales call occurs is this little area called sales ops.
Some specific examples of sales ops strategies that you can use are having an AI agent manage your sales calendars for all your reps. That way, when the AI agent reaches out and tries to auto -confirm a call, if the lead's unresponsive, it'll take that call off of your top closer's calendar, move it over to one of your new closers, or just offload it off the closer's calendars and put it onto a setter's calendar instead.
The people who are the most responsive, who even talk a specific way when they're going back and forth with the AI agent, maybe they get reprioritized from a certain closer who's only good with one type of lead. The AI agent recognized they're good with this type of lead. But they're bad with this type of lead.
And this leads talking to us in a way that would show they might not close if they talk to that guy. Let's move them from that closer's calendar to this closer's calendar instead. He called that sales ops.
And he had many examples of how a software he had could help with those solutions. And I told him, I said, dude, the most financially qualified people in your specific market. would care most about a new mechanism, a new strategy.
One great book in marketing is called Breakthrough Advertising by Eugene Schwartz. It's a timeless book written in the 1950s and in two different chapters. Eugene introduces market awareness and market sophistication.
And he talks about this simple idea. When people become more aware, they need to be marketed to and talked to like they're aware. When a market becomes pitched again and again and again, maybe even has bought stuff in the market, they should be marketed to like they've done those actions or like they've been pitched a bunch of times.
When you couple market awareness and market sophistication into your messaging and you couple that with talking in the majority hook, not the minority hook, but the majority hook, and if you couple that with how this algorithm works right now, the DART system, you'll be aware that every lead that you ever target will instantly after they click your stuff, whether you're the first person that reaches them and you're the bullseye, or whether you're a part of that system that follows where Facebook or any other algorithm is just taking guesses of things that are categorically similar to the original bullseye they hit.
Your leads are more aware and more pitched than they've ever been before. So when you think about messaging for a webinar, what you have to learn to be really good at is you have to learn to say the things that your leads are thinking out loud. But you don't want to talk in minority hooks.
You don't want to pick the tiny things. You want to pick the outcomes that the most people in your market want. And not just everybody.
What do the people want most? that are the most financially qualified? What are the problems that your most financially qualified leads are actually dealing with right now?
What are the current circumstances that your most financially qualified lead, what would they collectively agree is the circumstance they all experience or a majority of them experience. And then if you learn to say those things on your opt -in page, in your email sequences, in your ads, in your promo videos organically, in the actual webinar itself, and what your salespeople will leverage as talking points, you'll have a great time because your leads will feel like they're understood.
This is one of the most important variables of webinar generation because only then do they care about the bridge. Now here's why I brought up Spencer in his example with, he said something profound. He said his unique mechanism out loud that he didn't even necessarily recognize at the time was his unique mechanism.
In a highly saturated market where people will click an ad, go back to the newsfeed and get pitched by every competitor you've got and see content related to that exact topic for the next who knows how many scrolls for how many days, you better have a unique way of going about getting those outcomes or going about solving that problem that you're gonna put on display.
Ideally, that is the main thing that you're gonna work into your messaging. You must have clarity. on your unique mechanism.
And when you come up with that way of doing things, or when you're looking to articulate how you go about doing those things, you can't talk to the tiny problems of your market. You have to talk in the majority hooks because they're gonna get the living pitched out of them right after they go back to the newsfeed. So when you specifically get the grand message, which is what we're looking for first, we're looking for the theme, okay?
We're trying to find in this initial exercise, The webinar theme. What is the majority problem, the majority outcome that we're going to help facilitate?
Okay. So I'm going to give you an example. In a webinar that I ran myself, this is the specific headline that I worked with.
I said the backend blueprint, how smart business owners are getting higher show rates, more closes, and shorter sales cycles right now. We'll talk more about this page here shortly for all the best practices of it. But look at my theme.
Okay, my theme for my specific demographic that I was helping in my webinar, I said get higher show rates, more closes, and shorter sales cycles. Those are three big problems that collectively the most financially qualified people that I could target and talk to will deal with. You understand that?
You want to find your version of what the most valuable outcome and or problem is that you can work into the theme because that's what we're going to build this whole thing on. That's the foundation to everything else that we do from here with our ads, with our follow -up sequence.
It's everything else. It cascades everywhere. It's what makes the whole process super easy.
So again, we have to remember, we need to think with and be hyper aware of the outcomes, the problems and circumstances, the big idea. What's the mechanism we're going to introduce? So here's the thing.
This Okay, higher show rates, that's an outcome they want. More closes, that's an outcome they want.
Shorter sales cycles, that's an outcome they want. Technically the opposite is true. They might have low show rates, that's a problem.
They might not have as many closes as they want, that's the problem. They might have really long sales cycles, that's the problem. It can be perceived on either side of the equation.
The back end blueprint. So I have this set of strategies. There's five all together.
I call them the back -end selling systems. Inside of those back -end selling systems, that's what I'm going to introduce as the mechanism. You see?
So the back -end blueprint, how smart business owners are getting higher show rates, more closures, and shorter sales cycles right now. That's the theme. You need a theme.
If you're going to think with a theme, think in headlines. Okay? Try to think in headlines.
It's really easy to back into everything else, like your ads, your email sequences, your text, the actual webinar presentation, right? Even the offer. If we think in headlines, because then we got to satisfy that claim.
As an example, in this video, I thought to myself, if somebody just watched one video on webinars and that was all they watched. the last webinar training they'd ever need. How would I satisfy that?
And then bam, the video idea follows. You understand? Think in headlines.
So that's how we're going to overcome the messaging that we need. Now, from here, we go into the opt -in page. So let's take a look at this.
This specific page, we built it in combination with a few different AI tools. You can use Claude and Versal. We also have an AI clone of me.
It's called Jeremy AI. Jeremy AI works in conjunction because you can connect Jeremy AI. via the MCP, which is just a way to get AI models to talk to each other.
So we have Jeremy AI hooked up into Claude through the Jeremy AI MCP, and then we have Claude and Jeremy AI build out pages like this, and we host them on Versal. So this specific page that you see, this looks a little different whether you're on a tablet, a desktop, or mobile, but what you'll see here is a few elements I want to point out.
So to be clear, very consistent colors. The branding here is very important to just comment on right away. Try to pick maybe three colors max.
Some people get branding wrong right away, and I just want to point out, look at the color scheme, look at the vibe of me, look at the vibe of my environment, right? These are things that are important to consider. Now, when you specifically look at this, this is the information we capture.
We capture the first name, the last name, the email, and the phone. And then just to follow TCPA compliance, we need a double opt -in on the phone number. So we get them to check that box and then we're gonna get them to opt in.
We always collect name, email, and phone because we find we get substantially higher show rates when we collect phone numbers and we send text reminders to those people. We do have a functional validation tool that's behind the scenes for both the email and the texts in this specific software. That way we don't get anybody that's entering BS stuff.
It has to validate it. It doesn't have a two -step code or anything for the phone number, but it validates the phone number at least as real. The video thumbnail, we host this through Wistia specifically.
It gives us the ability to have the colored branding. Also gives us the ability to put the video thumbnail. And you can see here, I like video thumbnails because I get to talk towards very specific things.
Marketing best practices change all the time. And one of the most recent massive change that has occurred, it's a little curiosity hook. It gets somebody to want to watch the video.
We have really high play rates and engagement rates on this. barely anybody will read this. We just go headline, date of the webinar, opt -in, and then if we scroll, we have more information.
We put a countdown because this is a live webinar. If you did schedule it to be automated, we'll talk more about that later, you would still put a countdown here because you should never do a just -in -time webinar, at least at this time. To be clear.
We then start to articulate what the person's going to learn. We do so through text. Not a lot of people are going to read the smaller text.
Always assume that people are going to go through your page really quickly. How somebody would actually go through the page is more like this. They'd read the headline, probably not watch the video.
See, they got to put in name, email, and phone. You'll notice, by the way, that the bar follows us. The opt -in bar on the right follows us no matter where we are.
They may be probable to read some bullet points that are easier to read than others, and then that's going to be the end of that. So when you sit here and you look at the page and you see how simple it truly is, the simpler it is, the more probable somebody is to actually watch the video to get more information about it if they care about that.
Your goal in terms of how human behavior works and how you want to align to it is to communicate in such a way that they feel like they understand exactly what you are gonna cover just by reading the headline alone and then can go opt in with confidence. If the page converts like , it's likely because you're A headline reads in a way where they have to go and consume more information to actually satisfy what they're there to do and whether they should opt in or not.
You don't want to follow things like that. You want to make sure it can pretty much go, I can read the headline and then feel confident to opt in. That's the better way to think.
We put VSLs because I got the power of the tongue. If you're not as good on camera here, I'd still recommend having something here. Either an image that visually articulates what you're saying and what you do or some kind of video from...
Even in AIUGC, videos are better than nothing. So that's about as simple as the opt -in pages are. And we follow that.
as a set of best practices for pretty much every funnel type that we use. Most of the time when it comes to opt -in pages, you're typically gonna find yourself averaging somewhere between about a 20 and 50 % opt -in rate. The first one I showed you there, that had a 30 plus percent opt -in rate.
This one's for one of our clients named Brian Mark. Brian here has a little over a 20 % opt -in rate. We tried to do the same type of flow.
Jeremy AI and Claude connected to each other via the Jeremy AI MCP hosted on Versal via... To be clear, headline, how online fitness coaches are using AI to add one to two K a week. Free 60 minute masterclass, the exact framework used by 12 ,000 plus coaches to leverage AI to get more clients.
Opt in on the right, you'll see the same thing, name, email, phone. In this case, we added some visuals and we also tried to simplify the text. And again, that's the entire page.
Nothing else to it than that. These things should be really simple. Now, one thing I also want to point out, if you notice in either one of these two page styles that I just discussed with you here, Each one of them looks a little different than some kind of archaic old template site builder.
We're no longer using all these different primitive tools that are like the drag and drop element builders. We find that these new page styles convert a little better solely based on the look alone. If we take literally the exact same headline, the exact same video, the exact same text on the entire page, and we just change the format of it into one of these old website builders, we actually see it convert worse even though everything literally the exact same.
You'll also notice these pages load damn near lightning speed. You want to host on companies like Cloudflare. By the way, not a single thing that I'm sitting here talking about besides Jeremy Ayotte is something that I have any kind of financial incentive in.
I'm just telling you the tool stack that we use. Cloudflare .com has a specific page. It's called the Page Speed Optimization page.
Just a bunch of check boxes and drop downs that you could select to make your page go lightning quick. I think we pay 200 bucks a month for each site that we use on there. But anyway, here's the moral of the story.
Versal is also a great place that'll make your pages go real quick if you choose to host it there. When it comes to the opt -in page, okay, just remember these simple things. The opt -in page best practices are usually pretty simple.
Whether it's desktop or whether it's mobile, we usually have a headline here. We usually put our video here. And then we usually put a countdown below that.
We have the floating opt -in box that's going to be to the left of that, obviously on desktop, laptop, tablet, et cetera. And then we have supporting texts and visuals. We usually just take what's covered in the VSL and then we just build out a page that talks about stuff that's similar to that.
It's usually maybe two to three scrolls max. If it's on mobile, it's a pretty similar flow, except we have the opt -in box positioned in a fixed place rather than... somewhere random.
So here we'd have the opt -in box. Below that, we'd have the supporting text. And then if we're looking at mobile specifically, we add CTA buttons throughout the supporting text that take them back up to the part of the page where the opt -in box is hosted.
So again, desktop versus mobile is what you're looking at right here in terms of best practices. Now, a good opt -in page in terms of the stats. You want to typically see somewhere between about a 20 % to 50 % opt -in rate.
That's the sweet spot. That's the pocket that you're looking for. And I know it's a wide range.
I do. But you'll see that it truly is going to be all over the place depending on how qualified the people are that you're getting to opt in, how dialed in your messaging is. how aligned you are to the majority hook of your specific niche that you're attempting to target and go after.
And lastly, based on page load speed, believe it or not. If you get your page load speed up, you'd be impressed how much your opt -in rate's gonna fly. Let's talk about confirmation pages now.
So this is a strategy that I originated a little over about three years ago. The confirmation page best practices is one of the five different strategies that fall under this umbrella of. what I call backend selling systems.
Back in the day when I was originally looking at how confirmation pages were for webinars, they really sucked. The way that they called things out was so primitive and basic feeling. It was as simple as this.
Hey, thank you for opting in. You got some confirmation emails. You'll get some texts.
You know, there's a little button below this to like add it to your calendar somewhere. Make sure you show up. You know, we'll be covering these things that you just opted in for.
See you there. You know, and that was about the extent of it. You'd add some testimonials to the page in some instances.
And so what I found is this is a period of my life where I was just really frustrated with salespeople. I found that most salespeople had degraded to a point where they could only take layup deals, scheduled qualified calls. They hated when people showed up without education.
They hated when people showed up without proper framing. They simply hated when people showed up unaware. And so initially, as much as I wanted to fight back against that.
I just capitulated to the idea that if I had monkeys on these calls and that was all I'd ever get was just a cashier at a grocery store taking these damn calls, how could I make it so they could close deals? And I came up with these systems. They're called my back -end selling systems.
So the first of which was the confirmation page, which I found it was really simple to do. So here was the exact confirmation page we used for that webinar that you saw me in. You're in.
Here's what to do next. We find that the headline here doesn't really mean much. We want them to watch this video.
So again, we put a video front and center here. And in this particular video, it's called a due diligence video. So there's a few different best practices for confirmation pages that I want you to be clear of.
And there's a few different key videos that you want to have go first. So the headline should acknowledge the action. Okay, that's so key to do.
You want to acknowledge that they, like confirm, hey, you're opted in, you're good to go. This first video that goes here, this should be one of two videos, okay? This should either be an urgency video or it should be a research video.
So in my particular case, I targeted cold audiences who have no idea who I am, but I need them to be willing to show up to a webinar with me. I need them to know I'm the man. I need them to know I can actually help them with the claims that they just had.
I need them to know I'm not a copycat personal brand. I actually have unique thought. I need them to know this has already been validated many times over.
I need them to know they're almost late to the party. This is like two and a half years into me talking about all this stuff. I need them to know that, right?
But I need them to know it in as short of a period of time as possible. I don't have the luxury that I would on the organic half of the business where people can watch content like this for three to six months before they have willingness to buy. No, I want to spend money and I want to put profit in my pocket from that money I risked on this webinar within at the most 10 to 14 days from the day I risked the first dollar on it.
that webinar promotion cycle. And to do that and to replicate the organic sales process via paid ads, I need to make sure I manufacture aha moments. Most people have the juxtaposition, the mental framing about what happens after somebody opts in.
They have it all wrong. People think, oh, somebody opted in, they're sold and they're going to show up. I don't take that stance.
With the backend selling systems and specifically with this confirmation page, what we do is we take the stance that they're not sold yet. So what I do in this particular video is actually a very interesting tactic. I just have radical transparency so I build trust rapidly.
I show my dispute rate in my payment processor. I show them people that we've refunded. I show them successes that are the top.
I show them successes that are like average. I show them the true averages. I tell them, I'm like, look, you probably have no idea who I am.
I'm not going to in any way, shape, or form act like you do. Let me prove myself to you real quick. That's this whole video.
That's what it is. It's a research video is what we call that type of video. The other type of video, when you hear me say it's an urgency video, I'll give you a good one.
We had a client. Co -living real estate offer. Most Americans have no idea what co -living means.
You could take a single family house. You could rent each room in it to tenants, and they share things like the living room, the dining room, the backyard. They call it shared amenities.
Now, to be clear, It's like a professional roommate situation, but for an investor, it maximizes the profits for a single family home more than what a single renter in it would do, right? And so the strategy was let's target real estate investors, introduce the idea of co -living to them, get them to show up to a webinar to educate them, and let's see if we can sell people on joining into this real estate info offer.
That was this client's proposition. We initially would get people to opt in. They were the right people, but we had a terrible show rate.
We just couldn't get these rich guys opting in to show up. They seemingly didn't care. There was no real reason to prioritize it.
So we had an AI agent. Nowadays, we do this with Jeremy AI, where you get an agent to actively go and do research on the niche. We prompted it like this.
We said, hey, AI agent, we want you to go and do research on this specific demographic. Try to find reasons why they'd actually care to take action now instead of later. But don't base it on opinion.
Base it on like real world facts and come back to us and tell us what those facts are and tell us what those reasons are. And we're going to turn it into a script for a confirmation page video. The AI agent comes back and says, this is incredible.
There is right now multiple states and multiple major cities in the US that have recently rolled back housing. Zoning laws that would have prohibited co -living from even happening in those cities in those major municipalities What you can do Jeremy is you can tell the people in this confirmation page video that hey who makes the most money first The people who take action on markets that just opened up or the people who wait until all the opportunities for those houses are gone Oh, such a no -brainer.
We put it into an eight -minute video is how long it came out to, threw it on the confirmation page as the very first video that people saw, and it started like this. It was as simple as, thank you for opting in. I'm going to teach you everything about co -living in this upcoming training on this time and date.
We could edit that easily, by the way, with AI to just change the time and date, or you could just generalize that. Thank you for opting into this upcoming training. I'm going to teach you everything you need to know about co -living.
I want you to understand something. Why now? Why should this be a priority?
Why act with urgency on this? Well, let me tell you. In the most recent period of time, Los Angeles, major cities in Dallas, Miami, Washington, D .C., Denver, names off 13 major cities, they've all recently rolled back housing zoning laws, restriction laws.
and they've allowed co -living to exist. Literally, look at these articles, this date that's recent, this date that's recent, this date that's recent. Who makes most money first in those kinds of situations?
the people who wait a couple years to do this after it's already a proven thing, or the people who go out there and plunder the opportunities that are right now being created and existing and just waiting for somebody who gets it to come along and take advantage of it. I'm going to teach you how this makes sense, why it makes sense, and how to do it in this upcoming training.
All you got to do is show up to see if it makes sense to take action on now. Dude, jumped the show rate 19 % with that one video. All it takes in the backend selling systems, even though there's five total strategies.
Confirmation page best practices. We have a strategy we refer to as the hammer them strategy. We take short form and long form content and we put it in front of the person in the news feed where we found them in the first place.
We try to put about 12 to maybe 20 different pieces of video content in front of that person before the webinar happens. That's number two, the hammer them strategy. We have setters that reach out to people prior to the webinars or prior to a call or right after they got the low ticket thing in between the high ticket upsell or right after they DM'd us.
You can do it for all kinds of things. Setters reach out and instead of qualifying, they start to try to provide value about the thing the person opted in for. We take a value -oriented stance, which brings us to the next one, value -dense email sequences.
And I'll show you an example of that here shortly when we get to the follow -up sequences, because instead of waiting until the webinar, we want to teach them what they're there to learn now. Why not do that in the emails right away? And the last one, let's get AI to say positive things about us.
AI manipulation mastery. Those are the five. Dude, sometimes all it takes is one.
Sometimes all it takes is one. So on your confirmation pages, you can make them real simple or you can make them real elaborate. This is a simple one.
Headline, video, and then just some basic instructions, right? Hey, check your email and look me up on YouTube. Just watch this video.
Let me introduce you to who I am. Again, this is a video thumbnail. Hey, my name's Jeremy.
Here's who I am. Let me help you actually do your research on me to see if I'm worth a learning from or not, right? You could fill this entire page.
with everything about, you could put all your testimonials here. You could, depending on how educated you want them to be, like sometimes on call funnels, we'll have people put their entire mechanism here and start to articulate what they're gonna help people with, what they're gonna do. There's so many different ways that you could go about executing an opt -in page, but sometimes all it does, it just needs one video.
That client I told you about that had a 19 % lift in their show rate, well, listen to this. They had a lot of other videos on the page. We call those breakouts.
videos. So if you find very commonly that there's a specific question that if left unanswered impacts people's probability to show up, or if they don't know it, they show up less excited. They show up colder.
Whereas if they do know it, they show up hotter, more probable to buy, more excited. We want to put those on the page too. We just don't want those to be the primary videos.
We call those breakout videos. The breakout videos are super easy to do. Just take questions that your sales team's pissed off they have to talk to people about.
Or since you're hosting the webinar in this case and doing one -to -many selling, whatever you want people to know before the webinar. Even better, if you have organically determined, I'm very aware of the things that create the aha moment in my buyers or in my leads that show up the most excited to close, the most willing to close.
If you're familiar with the aha moments, You want to pull the aha moments and put them into breakout videos. Just like I talked about with the way I did it on my confirmation page.
I did a research video to try to help people become radically aware of who I am in ways they won't find anywhere else. Here's my dispute rate, right? Here's how much actual revenue I make.
Here's clients that I've helped hit these audacious financial goals. And here's how recent I've done it, right? I can do all that in the due diligence video, in that research video.
In the breakout videos, there's key moments where people have an aha, and you can put those right there. That's another great thing to put on the page. In terms of the order, it should always go urgency video or due diligence video, breakout videos, and then your testimonials.
That should always be the flow in terms of how you're going to go about doing this, okay? Everything right here on the confirmation page is where you start the justification mode for whether people are probable to show up or not. On the front end, they're in scanner mode.
On the back end, they're in justification mode. They're trying to justify why they should actually show up and spend the time on this or whether they should prioritize everything else that they've got going on in their life, okay? Now let's go to number five, the follow -up sequences.
Okay, so when you look at your follow -up sequences, these should be good. and they should be valuable. Okay, there's a big difference between valuable and annoying.
Some people get it and some people don't. I give this advice sometimes and I can't stress this enough. Sometimes people are so bad at it.
I'm going to show you an example just right off the bat so you can be on the same page with me. This is the first email that somebody would get when they opt into that webinar that I was just showing you I hosted. Subject line, here's the first lesson, confirmation pages.
This is the literal first email they get, okay? And I want you to notice something before I even continue. All this is value, all this is value.
Dude, the reminder part is right here in the last sentence before the outro. before the signature. Dude, that's a value -dense email sequence.
They actually learn something immediately and remember what the claim was in the first place. You go back to the opt -in page, just remember how fast this goes for them. They click this page.
Okay. how to get higher show rates, more closes, and a shorter sales cycle. They opt in, and then bam, the first email they get immediately starts teaching them about how they can go about getting those outcomes.
You see what I mean? Dude, that changes the game for somebody. They show up so much more enthusiastic.
They show up so much more probable to buy. They show up, even just right here, they're like, damn. Look at email number two.
Subject, hammer them before the call works so well at scale. And then here we go. I start explaining to them the concept of the hammer them strategy.
Even in this email, dude, I'm teaching them about financial modeling. Like I'm putting them on game. I'm putting them on actual game that relates to the things they actually wanted to learn from.
I start to satisfy the headline claim. Remember I talked to you about that in the messaging part of this? I said, hey, if you wanna make sure that you master the ability to communicate effectively, you wanna have congruency across the board, it starts with the foundation.
Think with the headline, right? And when you think with the headline, just start to satisfy it everywhere else, right? In your email sequences, start to satisfy it.
On your confirmation page, start to satisfy it, right? In the hammer them strategy, start to satisfy it, right? Now, I want to be clear.
Emails are perfect. Emails are for value, okay? So emails are for value and for reminders, okay?
are just for reminders, okay? We don't try to provide value via text. We try to just do reminders.
And we usually do about six texts. The first text goes out as soon as they opt in. The next text goes out the day before the webinar, usually about 24 hours out.
The next text goes out in the morning of the webinar. That's three right there. We've only got three left.
The next one goes out one hour before the webinar. The next one goes out 10 minutes before the webinar. There's another one that goes out at the time of the webinar, and that's the six.
Usually what we do from there is for the people that still haven't joined, we'll send out texts about 10 minutes after the webinar actually starts, and we'll ask, hey, are you having trouble joining? We'll assume there may be a tech issue. We usually have somebody that's sitting there manning the actual chat.
So whatever number that we're texting from, we want to have somebody that's sitting there or an AI agent reading it to help with potential tech issues that may be going on. as an example with an older demographic, they may literally just not know how to use Zoom. They may not know how to use the different things that you're going to use as a tech platform.
So anyway, moral of the story, two things real quick, just on random side notes in terms of tech. The actual platform that we use to host the actual webinars, we always use Zoom webinars. Zoom Webinar is the most stable platform.
There's all kinds of random tools, some of which we've used over the years, that we've had glitches with, issues with. I've heard horror stories. There was a payment processing company recently that seemingly vibe -coded a webinar hosting platform that would crash instantaneously or like a couple minutes into running your webinar.
Dude, people are betting like tens of thousands of dollars on some of these webinars into vibe -code a webinar software that doesn't even work. We don't trust that kind of stuff. We're not tech hoppers.
OK, we use the tried and true. We use the big dog. It's actually most probable to be stable and work because we're betting serious money on a lot of this stuff.
So Zoom webinars is what we use on a technical level. And then in terms of the text themselves, we use a tool called Roseanne. Roseanne is R -O -E -Z -A -N.
It doesn't do phone calls, it just does texts. We find that integrates well with Zoom webinars. And then in terms of emails, the actual CRMs that we commonly see people using, our clients or just people that work with us, we see people use Go high level very frequently, although we think it's a junker of a software.
Zoom has a set of reminder emails that will go out as well. That's good. Zoom's email sequences are the most probable to land in their primary inbox.
That's another huge reason we use Zoom. Your emails should ideally land in their inbox and be opened at a 40 to 60 % open rate. Your text should be opened at an 80 to 90 plus percent open rate.
You're going to get very little link click -through rate. Keep that in mind until the actual Zoom join link starts to go out. Pro tip, we don't want to send a URL to join to the Zoom meeting via text.
The reason we don't want to do that, it might get your show rate higher, but we typically see the conversion rates worse and the retention rates worse because they're watching on their phone. We want to try to push people to their emails to get the link to join or their calendars for the link to join rather than sending it to them via text.
Keep that in mind. Okay, go high level, active campaign, sometimes HubSpot for the people that are getting waxed on their CRM costs. Occasionally we see a random outlier, but those are the most common ones compared to any of the others.
I can't stress this enough. If you're not seeing a 40 to 60 % open rate in your email, you probably have an email deliverability issue. if your email deliverability score shows close to 100%.
You're likely not landing in the primary inbox, and that's a problem that you're gonna wanna solve. Out of any one of the backend selling systems of the five, confirmation pages, value -dense email sequences, the hammer them strategy, setter pre -call best practices, and AI manipulation best practices, we commonly see emails.
and confirmation pages as the two biggest that'll get that stat much higher than anything else. We've had clients where they're getting a 10 to 15 % show rate, half of what they should or less than half of what they should. And every single best practice is being executed, but their email deliverability is terrible.
They'll be landing in the inbox barely. They'll get like 20 % open rates at best. That's not good.
Email has so much importance on the show rate. I can't stress that enough. With that example that I gave you, we typically send about six emails altogether.
Sometimes I get nuanced questions from people. They'll say things to me like, hey, if somebody opts in three days out from the webinar, right? And you actually look at when they opt in versus when the webinar is, do they get all the emails that you just showed there?
No, you have a sequence set up that says, okay, the people who opt in, they get email one through however many emails they'd get until the time of the webinar. So as an example, in terms of the promotion schedule, we usually promote three days out tops, okay? So if this is the day of the actual webinar, we'll have, we'll call that day zero.
From there, we have day one, and then we have day two, and then sometimes we have day three, right? We're ideally promoting here. If we've got a lot of budget to get off, and I mean like 100K plus on a webinar, we're going to try to promote it a little further out.
If we believe in the assets that we're putting forward, we're not going to promote it that far out. Here's why. In terms of the show rate, it correlates perfectly.
If this represents show rate, and if this represents the day of the opt -in, here's how it commonly looks. You'll see that anything day three out is usually about 10 % opt -in rate or less. Day two is a little bit higher.
Day one, the day before, and then the day of. So it's like you might get upwards of like a 40 % plus show rate for the people that opted in. on day zero, right?
The day of the webinar, hours before the webinar. And then you're going to get less than 10 % for anything that exceeds day three or before, right? And so you might think to yourself, well, wouldn't I just want to front load all my cash then, try to put as many dollars as I possibly could onto day zero?
And to be honest, yeah, we've tried that, but it's a little scary, believe it or not, because you won't always get the whole budget off, especially if you run with a cost per result goal or some kind of cost cap strategy that's going to limit your auctions depending on the cost. per result you're getting. Other times, even if you have automated bidding set up, I mean, you've probably seen this as an advertiser, you just sometimes don't even spend the money that's there to spend.
So it's a little too scary for us. It's a little too high risk, even though, yeah, it's a sick strategy in theory. We always go about three days out.
Ideally, by three days out, I mean two days out. And that includes the day of is one of those three days. That's the ideal scenario.
Now, back to my point, when it comes to the email sequence, right? And so if we have six total emails, we're ideally getting about two emails on each day, plus the reminders that go out from Zoom via email, plus the six total texts that go out. And remember, we get one text the day they opt in.
We get one text the day before and we technically send out four texts to sometimes even five or six texts for the people that joined a little late on the day of. Okay. So that's like the total cadence.
Now, if somebody chooses to opt in, let's say the day before, they're not going to get all six of these emails. They're not going to get all of the reminders from Zoom. They're not going to get all of the texts.
Okay. What they do get is they're going to get everything for that period of time forward. right?
And so if they opt in the day of, they're only going to get the things that relate to that day of. That's an important little nuance that you want to consider. Now that you got that covered, let's go into this next one, which is the ads and the promo plan.
So the most important thing is to remember what I was just talking about. You want to have this promoted at most. about three days out technically 48 hours before but you include the day of the actual webinar in that process now the other thing to consider besides just the time of course is is this just going to be a cold audience webinar or is it just going to be a warm audience webinar if you try to mix the two remember make sure you always optimize around the cold audience cold audiences when you take that kind of webinar to a warm audience like shooting fish in a barrel you try to take a warm audience optimized webinar to a cold audience you're going to get smoked doesn't make any sense but If you're gonna promote it to the warm audience, you're gonna have to factor in all the places that you're gonna actively promote it.
What are you gonna do on IG stories? What are you gonna do for your comment CTAs on your Instagram organic posts? Are you gonna promote it on TikTok organically?
Are you gonna promote it on YouTube? If you are gonna promote it on YouTube, what's your strategy gonna be? Because you're probably not gonna get that much distribution around the new videos that you post, depending on who you are.
In other cases, maybe it makes sense to go back and update the links in your description to all point towards a specific upcoming webinar training you've got. If your old videos are still getting traction, you gotta have some kind of strategy depending on how you're gonna go about promoting this. The email sequences, what are you gonna do?
So back to my point, besides time, if it's a warm audience webinar, consider all the different places and all the different ways you're gonna promote it. And it should still ideally be promoted about. five days out if it's a warm audience webinar, no more than that.
Otherwise your show rate starts to decline. Now on the advertising side of things, again, you have to go back to your budget. That's going to try to make sense of like how many total ads you need.
We'll typically see anywhere from about five unique angles being enough all the way over to about 25 total ads. Five unique angles with 25 total ads. What does that technically mean?
Let me just show you and try to give you a visual of this. So if we've got angles one, two, three, four, and five, this means we've got five different reasons why somebody would convert. We're going to have five total variations of that individual angle.
So let me try to give you some perspective here. Let's say that I had five different environments I could shoot in. That'd be one way that you could go about getting a multiple of ads.
If you had five different environments and you've got five different unique things you could say, that's 25 ads. It's five times five. And I want to be really clear when I say this.
I'll try to give you a good perspective. I'll do it with the iPad. If you are selling this and you try to come up with five different ways you'd sell this, the silly thing to do would be to sell it like this.
like this, like this, like this, and like this, to barely describe the same thing differently. What would be smarter to do is to sell it like this, like this, like this, right? You want to sell it in all these different ways that are available to you in the same exact object to sell it.
You can describe the same thing totally differently here. If you described what you see and I described what I see, They're completely different things, but technically it's the same exact object.
For your specific thing that you go about selling, when I say you need five unique angles, that means you need five different reasons that somebody would otherwise convert. Now, again, it should be rather simple when you go back to messaging best practices. You're just thinking with problems, circumstances, and outcomes.
And you're trying to add on top of that logic majority hooks versus minority hooks. We're trying to stay away from the tiny reasons. We're trying to talk about the big reasons.
We can talk about the big reasons in five different unique ways. Just remember that. Now, when you're coming up with this kind of stuff and you're making your ads, ideally each video ad that you shoot comes out between about 30 seconds and 90 seconds in length, okay?
Ideally, it's very simple. Ideally, you have jump cuts and you have captions. that are on top of this video.
In that structure, you typically get higher intent leads that come through in their videos versus images. You'll typically get slightly more cost -effective leads that are lower interest if you use images instead of videos. That's not necessarily bad because you're pushing people to a mechanism, the webinar, where they're going to become educated.
You may have a show rate discrepancy depending on if you use videos versus images. You'll typically see a slightly higher show rate with videos from our testing that we've done time and time again compared to images.
Now, if you have strong enough messaging in your images and you have a claim that actually lands well with the demographic that you're talking to, images can still do fine, but it depends on how good you are with messaging. So back to my point, promo plan and on the advertising side of things, we either want five ads to all the way up to 25, and if we do need 25, five different unique things to say inside of five unique environments.
Simple and easy game. Once you get those assets, by the way, I just want to be clear in terms of a technical execution on this before I continue. This is not hard nowadays at all.
You can use tools like Jeremy AI to do this in a really cost -effective way. You can use tools, pick an AI model, right? With different AI models that are more generalists and yes -men, the only downside is as a marketer, you might have to go back and forth with it a little more.
You might have to... upload more training into it on messaging best practices. With tools like Jeremy AI, they're already built for this knowledge.
They're already specialized in this knowledge. You don't have to train them on anything. They already know the best practices of what to do.
Just keep that in mind for if you pick one AI model over the other. But AI should be writing all your ad scripts. I'm going to give you an example real quick in terms of how ad scripts will typically look.
We format them a very particular way. So this is an example of ads for a client we have. His name's Andrew Lamb.
This is from August, it looks like. And Andrew has an offer, it's called Sober Living Homes. Sober Living Homes are a real estate investment strategy where, again, you take a single family home and you put people in it that are actively attempting to go sober.
They have transitioned from rehab. Before they go back to their house, they go to a sober living home. So we always format our ads to look pretty much like this.
We have a hook, we have a body, and we have a CTA. That's pretty much every single ad that we follow, hook, body, and CTA.
Now, if you go through each one of these, we end up with anywhere between about 15 and 30 unique ads, right? And each one of these, hook, if you've got at least 10K sitting in savings right now, this might be the best two minutes you spend all year, right? Hook.
I turn people away from this business all the time. Let me tell you why. Hook, nine people paying rent in one single family home, legally, and the government helps you fill it.
Hook, please don't finance your way into this business. Let me explain. Hook, let's talk real numbers.
What it actually costs to launch a sober living home. Hook, in this business, the agencies fill the bed. Your job, bring the capital and the structure, right?
And so we just tell the client, here's all of what we need you to go film. And we send him over all these. And once he's got these 15, he'll typically just load them into a teleprompter of some kind, sit there and film them for us.
And then again, all we do, we just add captions and jump cuts. That's it. That's all we're going to do to those videos.
In some instances, we might have B -roll from a particular client and we could add that in there as well. But these work really well. Also, once we get those videos and we get those launched, we can then turn around and turn those into images.
Vice versa, we can also start with images that have some of these different hooks, and we can turn around and tell the client, here's some of the things that we want you to test on videos that we've seen work well in terms of images. Usually, depending on how you're gonna go about structuring this, you're gonna put all these unique creatives into one specific ad set, and you're gonna see about one to three of them get the reach and get the spend.
Make sure that whichever angle is getting the reach and getting the spend, you update the landing page for that specific angle to have congruency to it. Or you can have one ad set. per angle.
So as an example, you'd have five ad sets total in this example. You'd have five unique ads per ad set that are all categorically organized based on the angle. That way you'd ensure each angle gets spend.
You're just going to divvy up your total budget in this example between the five different concepts you've got. The other way to go about doing it is what's referred to as the Thunderdome strategy. The Thunderdome strategy is an incredible approach to use.
It's a strategy that I created where we have one ad per ad set. We add a three -second video view exclusion to that ad set. That way, once somebody sees three seconds of it, they never see it again.
And once you choose to use this structure, it's going to be because you want each creative to get spend forced on it. The reason that we also use this strategy is because of first impression conversions. Now, the reason I tell you this and these three different approaches you could use, technically all three are viable.
Just depends on your level of trust for Facebook and also your preferred outcome. Do you want every creative to get spent? Do you prefer categorically each angle to get spent?
Will you prove out which angles make the most sense? Or would you prefer to trust the platform and kind of gauge what your webinar headline should be written as and what your webinar topic? might want to be based on which one of the five gets spent when they're all lumped into one ad set.
All three are technically viable and all three are argumentatively very sensible to choose between. So I'll leave that part up to you. I personally bias towards loading all the ads inside of one ad set.
That's usually how I end up rolling, but I'll try the Thunderdome here and there and occasionally. I'll put everything into a concept -based ad set, but less common for me specifically. If we choose to do any one of these three, I'm typically deferring to ad set budget optimization.
So rather than using anything else like CBO, I'm doing ad set budget optimization. The reason I'm doing that, I wanna force spend between these as I see fit. So if I want more spend to go to one other concept over another, I'm gonna do that.
If I want more spend to go towards a particular ad set and I wanna cut losers if I have it in the, Thunderdome setup. I'm gonna do that if I have ABO.
Again, the only time I'm not really messing around with the budget is if I have everything structured inside of one ad set, in particular, all the ads in one ad set. Now, last thing on this, in terms of how we structure it on the advertising side, what I do is I set a start and end date. So if I'm only running one webinar a week initially, I'm gonna do what's called lifetime budgets.
Lifetime budgets are very easy and effective to use. The reason that I like lifetime budgets is because I can set the start time and end date. So lifetime budgets allow me to okay two hours before the webinar.
Let's cut the ads. Okay, let's get those out of here And that's it.
That's why I like it the most. If I'm running three times per week live webinars, I'll switch from lifetime budget to daily budget. In addition to that, if I'm running an automated webinar that's scheduled at a certain time and day, usually you do those daily or four or five days out of the week.
Again, usually you can keep those as daily budget campaigns instead of lifetime budget campaigns. Even if I'm just running two live webinars a week, I'm still doing lifetime budgets almost every time. Okay.
I want to be clear on another little nuance that relates to the advertising side of things, which is what do you actually optimize for? So this is actually a real split camp right now. It kind of reminds me, there are certain...
truths in marketing that are actually true on both sides of the argument. There's not really a right or a wrong. So before we go into this next part here, just don't think in right or wrongs.
Don't think in good or bad. Think in technically both of these arguments are true and valid. As an example, sometimes I see this argument when people are considering, do I price drop or do I not price drop?
That's an argument where both truths are technically true. In one example, you can justify dropping the price because you want less calls that are highly qualified.
If you don't drop the price, your argument is, well, I want more calls and I believe in my salespeople to have those conversations, so I'm not going to drop the price because I believe in my sales team and I want more calls, right? Both truths are technically true. In this particular context, when it comes to what you actually optimize for, both of what I'm about to say is true.
So I typically like to optimize around lead or complete registration. Now, I like to do this first because it really exposes whether my messaging is strong or not.
If I've got great messaging, I'm typically going to get zero issues if I choose to optimize around lead or complete registration. There's a lot of people, though, that are on the opposite side of this stance, where they say, I'm going to optimize around schedule or purchase, which immediately makes the webinar campaign what's called a delayed firing event.
However, when you select a specific standard event, which all four of these are in this example, if you go into meta and you choose to optimize around lead, complete registration, schedule or purchase, that's all these are. These are just referred to as standard events. These bring different types of people through the webinar.
That's very important to consider. They absolutely do. So you have to understand, this will typically bring somebody in who's probable to opt in and that's it.
This will typically bring somebody in who's probable to purchase something or probable to schedule a call. However, no data goes back to the results column until the data comes back. So as an example, after your webinar is when calls get booked.
After your webinar is when that results column would get data in it. So the platform operates blindly until the data comes back. Now here's the thing, here's kind of the trick.
If you're running webinars three times a week and you have that daily campaign set up or if you have automated webinars where you have a daily campaign or every few days you have a webinar running, you're gonna get data even though it's delayed back to the campaign in either one of these scenarios. And depending on the scale that you're operating at, this is an incredible place to end up in terms of optimizing around this.
If you're just getting started, you probably don't have this as a possibility. You could test it. But the reason I say you probably don't have it as a possibility is because you want to try to get the right people to report back to that results column in the ads manager so it stays in that pocket audience of people.
Even if you duplicate the campaign, it starts to condition the pixel and that standard event on your pixel with that type of person who's been coming in. So if you can get away with running lead or complete registration and the right people are showing up, you're gonna report back far greater quantities of people, which are gonna help keep you in that pocket when you use an event that has a higher quantity of people that are gonna report back to it.
If you use standard events where you are not probable to get a lot of people to report back to it, well, guess what happens? In that specific example, you're gonna get people who opt in that are technically more qualified in the eyes of the algorithm. And again, the truth is true.
It's not like I'm sitting here trying to demonize this. It is technically true. You're just gonna get such a low quantity of people to report back that your biggest issue might be it's gonna start changing into different pocket audiences.
So if you choose to do this, look. I kind of treat it as a secondary option rather than my primary option. I also try to consider that if I see a lot of randomness in who's coming through my webinars, this could be why I may not be getting enough people to report back.
and that's a big issue. So anyway, long story short, you can pick either one. It is technically true.
You can pick either one of those, and both are viable to pick. Number seven is the webinar presentation. Now, there's a few best practices that I'm going to cover for you here, but I told you at the beginning of this video, if you stuck with me long enough, which if you're here now, it's either because you skipped ahead, you sly dog, or you actually watched all the way to this point, and I'm going to reward you now.
So I've been talking a few times throughout this about my agentic AI clone. It's called Jeremy AI. For all those unfamiliar, by the way, an agent in the context of AI, it just means an AI that can do stuff for you.
It's like watching your computer work for you. I have an agentic AI clone of me. And no, it's not some shitty wrapper of a major AI model.
It is a unique model that we created, that we self -host, that I've got compute I locally own and host and manage in on. I've got a whole dev team that builds this thing out. It's a serious product, and it's got incredible feedback.
We created an instance of Jeremy AI, a fragment of it that is created to help you get your webinar slides created. We're not even gonna charge you for it. We're gonna pour value into you as one of my viewers as much as we possibly can.
And as a huge thank you for being one of my viewers, for potentially being one of my buyers, for just being somebody that's with me, I'm gonna reward you at this point. So again, if you go down to the link in the description of this video, you'll see something along the lines of Jeremy AI in your webinar slides, and it's totally free.
You will need to answer a good amount of questions. Because it's going to kick you out an actual webinar presentation, like all the slides. And even in the notes, you know how when you have a slide deck, you got what's on the actual slide itself, and then you got the notes beneath that for you to reference as the presenter?
It even tells you in the notes things that you should be referencing in addition to helping you build the slides. It'll even go as far as asking you your colors for your brand so it comes out branded. If this doesn't get it literally 100 % of the way there, it'll get it 90 % of the way there.
and it'll do a bulk of the work for you. Check out the link down in the description. Again, totally free.
Get your webinar slides built out by Jeremy AI. I'm gonna give you a quick story. There's a girl named Shelly.
Shelly's in my Jeremy's Inner Circle offer. Shelly goes out and builds her own webinar slides. She takes it, spends money on promoting it, gets people to show up for her webinar, and does a miserable job on the retention rate and on the close rate.
She just did terrible. It was just bad. It was a bad set of statistics, unfortunately.
Poor girl. takes her webinar slides, her webinar transcript from the recording, and the data, and she goes into Jeremy Ayon, and she says, hey, you know, this is the data I got. You know, I got nuked.
What can I do to fix it? Here's who I'm trying to target. Tell me what I need to do.
Jeremy Ai overhauls her entire webinar presentation. She goes back out there in the field, gambles on the next webinar, and does an incredible job. Gets her booking rate from I think she said 7 % to over 25 % in the very next webinar with Jeremy Ai slides.
So you can try it out yourself. I can give you confidence that it's not something that's invalidated.
It's actually a very validated thing to do. I'm not making any promises. I'm not in any way shape or form saying how you're going to follow anything that's been taught to you in this video and make a dollar.
I'm just simply laying out the game for you and trying to help you out along the way. So again, in terms of your webinar slides, have AI build it out for you and specifically have Jeremy AI build it out for you. But other than that, let me cover some best practices of the webinar presentation itself.
So the main thing that we're optimizing around inside of the webinar presentation is what's called the retention rate. And the retention rate, we ideally want it at 80 % plus.
And so what that means is out of the peak concurrent viewers at one time, how many can we get to stay until the time of our pitch when we start the pitch? Okay, so if we draw this out on a little line graph to help visualize it for you, you want your drop off to look something like this. Not too steep.
It's typically not gonna be flat, right? I've seen people, to be clear, just to give you some hope, that have 95 plus percent retention rates. True masters of the tongue that can present extremely well.
80%. Holding until the start of the pitch is the goal with your retention rate. Now, webinar presentations are relatively easy to follow and easy to understand.
There's just a particular flow of information that you have to cover. And again, I just want to be clear. If I made just this entire video exclusively about webinar presentation best practices, I want you to look how long this is.
Look how massive this specific SOP is. This is just on webinar best practices. This is my webinar.
Mastery SOP. I've taken everything inside of there. I've taken every client webinar.
I've taken my webinars. I've taken the exact flows of all my Jeremy's Inner Circle member webinars. I've taken the best practices and I've taken the stats of the best webinars and the worst webinars and the webinar transcripts from all those.
And again, we put it into this Jeremy AI instance for you to be able to use to get the best webinar presentation possible with you factored into it. Make sure you press that link down in the description, but remember the stat. You're going for an 80 % plus retention rate.
Now there's typically two halves to a webinar. There's the webinar slides itself. And then there's what's called the webinar close.
Okay. The webinar close is also a part of the presentation, by the way, not to over pitch you that Jeremy AI will help you with in that free offer we've got for you. So check this out.
The webinar close is different. In the first half of a webinar, we've got the webinar presentation. Okay, this is where we're teaching people stuff.
This is where we're doing framing techniques. In the second half, this is where we officially transition to the close. Usually the first half with the actual presentation is about an hour, and usually the close is about an hour.
If you've still got people there at the end of you closing, and it's a good enough quantity of people, you should keep closing. That's why I put one hour plus next to the close there. That way you keep going on and on in the instance that people are still watching.
So anyway, with the close, it's a really simple thing. The first thing you need is what's called a bridge, okay? The bridge is how you transition from the presentation to the close.
Shout out to Mr. Russell Brunson on this one. That's where I learned this from.
He does this thing where he calls it the ask to pitch close. So watch this. This is his bridge here.
Right after he gets done with the presentation, he says, man, I've really poured into you guys here tonight. I'm so enthusiastic that you guys learned everything you just did. I gotta be honest with you.
I can help accelerate your progress so much more than what we just sat here and talked about. I would love the opportunity to officially make you an offer. That way I can help you get results that you're after faster and easier than how I've just presented it to you now.
If you go take everything that we've just talked about, you'll still be better off than when you walked in here. But if you allow me to make an offer to you, I assure you this, I'll be able to get you more results, I'll be able to get you faster results, and I'll be able to help you out more than what I just did here today.
I just want your permission. I don't want to be one of those guys. that just pitches you.
I want you to give me permission. Give me ones in the chat or give me flame emojis in the chat. Let me see some love in the chat.
Just give me a simple yes. Can I make you an offer, right? And then the chat just floods with people like, yeah, yeah, yeah, yeah, hit me, hit me.
And then you just transition straight into it, okay? Now, I'm gonna give you some best practices as it relates to the close, pay close attention. When you start, you don't wanna just make an offer where you say, all right, so this is what I've got for you, right?
What you wanna learn to do, it just goes back to messaging best practices. How we typically flow is we take a specific problem, a specific circumstance, or a specific desired outcome, okay? And we just plug it in.
We just plug in something from our offer. that overcomes what they're currently dealing with that they'd view as a limitation or something that would hold them back or deals with the current circumstance that they find themselves in to help them get to where they want to go or that just simply helps them get to where they want to go, an outcome.
And we just make our offer stack weaved into this flow I'm about to articulate. So you'd say, Look, one of the first things that you're going to deal with when you're trying to get your show rate higher is all of the issues related to what software do I use?
What are the best practices of the if this, then that sequences? How do I know what my open rate should be? How do I know what tech to even use?
So the very first thing we're going to include for you in this offer stack is a best practices guide on the tech setup and all the little nuances for how to set up the marketing automation. We've got you covered. The second thing that we're going to include in terms of outcomes, people want time and time again, people want shorter sales cycles.
So what we're going to do to help you accomplish that is we're going to include this thing, right? People have these types of problems or they're stuck in this particular situation. And when people are in that situation, this is how it looks.
This is how they experience it. This is how it feels. We help you overcome all that with this specific thing we include in the offer so you can get these kinds of outcomes, right?
I want you to remember those three words when you're inside of your clothes. So you can, right? You've got this going on.
We're gonna give you this so you can get this, right? That's how you start to weave in the offer itself and what comes with it. So your actual slides that you'll see, that jeremy ai will help you with will look just like that it'll be here's the specific thing that you're dealing with right here's the specific thing that we're going to include in the stack so you can get this kind of outcome right pretty cool huh okay cool here's the next thing specifically that we're going to include right and the reason that we do that is because you're dealing with this so you can get this kind of outcome that you're after let me see some ones in the chat if you're feeling me And then you just flow through that until you've got your entire offer stack laid out.
And at that point, you introduce a slide once you've actually gone through the whole stack. So again, once entire stack is done, then you're going to do a slide where it shows like here's all the different things that come with it. Now again, this is where the argument is strong on both sides of the aisle.
Do you price drop or not? You can really argumentatively say either or. I gotta be honest, you can't.
If you drop the price, it is going to lead to a lower quantity of highly qualified calls, okay? If you don't drop the price, you're gonna get a higher quantity of less financially qualified calls. So be very mindful of that.
I personally, I'm a big fan of dropping the price, but that's because I'm a great presenter. I believe in my ability to do one -to -many selling. right?
Which is what you're going to see the next half of this whole closing stack is really meant to be. So once you get to the point where you do the offer stack and you introduce the price or not, right? It's like, do you show the money, right?
That's up to you. I'm going to leave that up to you. Once you do that, what you have to understand, it's a pretty simple flow.
You've got to deal with a room full of people that have all kinds of different questions, all kinds of different reasons, right? All kinds of different things that are actively going on in their head where they're sitting there thinking, man, I need this guy to talk about this in order for me to feel like I can take an action.
So a risk reversal and objection handling section, a little Q &A section, and then a simple re -pitch. This becomes the flow that you're just going to cycle between again and again and again and again. So understand this, right?
When you initially do the bridge and you're officially in the close, you start to stack where you're like, look, I got this specific thing that I know you're dealing with. So I put this into the offer. so you can get this specific outcome.
Once you're in the close and you get to the point where your whole offer stack is presented, do you drop the price or not, right? It really comes down to this. You either want a lower quantity.
of highly qualified calls because they know the price. Or you want a higher quantity of unqualified calls because you didn't say the price. That's all it really comes down to.
And either way, whether you say the price or not, the flow is the same from there. You're going to do an objection handling section. a risk reversal section, a Q &A section, and then a re -pitch.
And then you could flow between this specific setup as many times as you'd like, depending on how long you want to stay in the pitch and depending on how many things you can specifically continue to rotate between. So let me give you some perspective, okay? Objections and risk reversals are two totally different things.
They're not the same, okay? Objections are direct reasons that somebody's not going to buy your stuff. Okay, a risk reversal is something that you are taking, you're removing risk from the person.
Okay, I'm gonna give you an example. If you run a marketing agency and you charge a retainer for your services, right, you're putting risk onto the client, right? A pay -per -lead agency removes the risk from the client by saying, you don't pay us a retainer, you're just paying per lead, and it becomes our job to get you a lead as profitably as we can so we can pocket the difference.
You're agreeing to pay a certain flat rate per lead up front. So as long as you're cool paying that per lead, it's our job to deliver you X amount of leads. And we get to pocket the difference.
So if we're 99 % of expenses, we only profit 1%. If we get the opposite, where we're able to get a lead for a dollar and we charge you $100, we pocket the 99, but you agreed to pay 100, right? They took the risk off of the party that's buying in that example.
Whereas an objection would just be, why should I? prioritize getting more leads in my business in the first place right now. It's a different thing.
And you have to understand that. Here, when I say risk reversals, there might not be a ton that are available to you. So you might find that you go objection handling, risk reversals, Q &A, repitch.
And then when you flow back to objection handling, you kind of run out eventually of risk reversals. I find that very commonly. So from there, you'll go objections, Q &A, repitch.
Objections, Q &A, repitch. Pretty simple flow, pretty direct, pretty standard process. And then at the end of all it, once you finally get out of all this and you're ready to officially transition, you just do an outro.
Easy enough. That process I just articulated, I'm not trying to oversimplify it. I would love for you to take me up on Jeremy AI building out your webinar slides.
And then I want you to just simply go through the deck and understand it for what it is. Because if you choose to do that, you're going to see the webinar slide best practices in real time. Now let's go through the sales calls.
There's a few things that are important to consider here. In the sales calls themselves, you have to remember something. You're going for a 70 % show rate.
70 % of those book calls show up, and you want at least 35 % of them to close. These should be layup deals. There should be nothing tolerated less than this.
Okay, this should be the set of stats, if not greater than this. Why? Because you just did a webinar.
All these leads should come through so excited, so enthusiastic, so well -framed, so probable to close. You need grocery store cashiers to be able to close at these rates. The leads will have some basic questions at best.
You do your job well enough, the stats are going to be better than that. If you have stats that are worse than this, you may have a reputation issue. You may have something going on on Reddit.
You may have something going on on Trustpilot. You may have something going on in the AI models talking bad about you, especially if you're a B2C demographic. If you don't have a 35 plus percent close rate on the calls that show up, you need to fire those salespeople or you need to train the hell out of them because there's no way they should be closing less than that.
That's a very costly call if you did the math. So if you took your total ad spend divided by the total amount of calls that you're probable to book in the first place, it's a much higher cost per call than what a call funnel with far less friction would have. Because a call funnel is just a simple fill out an application and schedule a call.
In a webinar funnel, they've got to opt in, show up, watch the webinar, book a call, show up to the call, and then buy. That's naturally from as many steps that are added there are going to be a higher cost per call. Keep in mind, there's an entire set.
of incredible training on my channel dedicated just to sales training and all of the modern sales best practices that you and your people must know. But let me simply tell you this, this shouldn't even really be a sales call. This should more so just be like, hey, you got a few questions and I'm here to onboard you.
I'm here to answer whatever you've got that's kind of keeping you at the finish line, but I'm also here to onboard you. That's how it should be framed. So when you tell people to book the call, you want to frame it as an onboarding to the offer call.
That's where the cash gets collected. That's also where the next steps. are going to be discussed for what happens after the purchase occurs and getting them in motion.
The framing for those things matters so, so much. Now one thing that we typically see, and this does really well, usually doubling the ROAS, is what we call sales call cleanup. So ideally this is a setter or some setters that are gonna take this responsibility.
So you've got a risk timeline here. where you're starting to spend money, usually about 72 hours out, through the day of the actual webinar, right? And so here, you're losing money, you're losing money.
This should be the day where you start to make money, right? And then you go in the opposite direction, where now you should be clearing some cash. So here, we've got usually about 10 days out from the webinar itself, is usually how long this cleanup effort will go for.
for total dollars to be able to swing back around and land in our pockets, okay? So let me help you understand this. It's usually about a 10 -day cycle altogether.
Okay, so watch this. Again, here, we're losing money because we started the promotion cycle. We're still promoting it.
Here, we've officially done the webinar and we've ideally taken some sales calls the day of and we're starting to make some cash. Here is where we're starting to pull ahead financially. And this is usually the period of time where your total calls should be booked out to, depending on how much money you spent.
Now, in these following four days, after the activity dies off, but before the next webinar occurs, usually what happens is, is the salespeople can do some cleanup efforts on these days. and they should work in two different cycles, okay? They should dial on the people that showed up but did not schedule first.
They should then dial on the people who opted in but did not show up second. And their goal is to set calls from that list. Use the replay as an asset to send off to these people when following up.
Don't just rely on calls. If you are just gonna rely on calls, to be clear, you're gonna get less people that come through. Dialer .io, I believe, is the software that's currently being used more than anything else when it comes to dialing.
Texting from iPhones is still the best way. And no, I'm not talking about one of those blue text services. I'm talking about actual iPhones that your salespeople use.
texting from a real cell phone with a human being that's attached to it in the eyes of the cell phone companies will land in the person's inbox way more than any random service will. And that gives you the opportunity, you see, to have more revenue that comes beyond just the scheduled calls you get from the webinar itself.
It's usually about a 10 -day cycle altogether, from initially risking the first dollars to putting the final dollars in your pocket in terms of the total risk timeline of this whole thing. But if you successfully text and call and email effectively enough, you will have a better time and you will typically get more ROAS than somebody that does not.
It is a very important cleanup consideration to make in this whole process. Okay. Final two.
You ready? We're going to go through the process of what to do if things went wrong. And we're also going to give you a little scaling plan here before you go.
So you can leave here and get everything done that you need. Okay. So let's go through what to do if things went wrong.
Okay. So here's the good news. And I know this is kind of crazy to say when we're talking about things that went wrong, but it is good news.
A majority of the time when somebody loses in a webinar, it's going to be a break even or barely profitable amount of money they made. It's actually quite rare to lose money or literally be like zero dollars in a webinar.
I've seen it happen. I'm not setting the expectation it won't happen. I'm telling you now, it's just more rare and uncommon.
It is more common when a webinar is being tested to break even or barely make a little bit of money. Something important to consider. If it doesn't work, just do a bottleneck analysis.
You need to be empowered about how to do this as a business owner. That way you get the opportunity to know exactly what to do and when to do it and where specifically to put your attention. That's so important to consider.
So when you do a bottleneck analysis, we've got CPMs, link click -through rate, the opt -in rate, the show rate to the webinar, the retention rate, the booking rate. Then we've got the show rate to the call. Then we've got the close rate on those calls, and then we've got the AOV.
And it flows just like this. If one of these specific things is choked out, literally all you have to do is just assess which one of these is bottlenecked, right? The concept of a bottleneck is very simple to understand, right?
You have the whole flow, and then eventually there's a choke point to prevent excess water just dumping on you when you go to drink something. In the context of a funnel type, let me help you understand these stats. CPM should ideally be about $30 to $80.
Your link click -through rate should ideally be 2 % plus. Your opt -in rate can be anywhere from about 20 % to 50%. Your show rate should ideally be 30 % plus.
Your retention rate should ideally be 80 % plus. Your booking rate, meaning people that were there during the time of the pitch that book a call, should be 30 % plus. Your show rate for those calls that get booked should be 70 % plus.
Your close rate for the people that showed up to the call should be 35%. Of course, your AOV is up to you. If you look at any one of these particular statistics and any one of them in particular is contracted well below where it should be, you just want to play the doubles game.
That's as easy as it is. Which one looks easiest to double, right? And so I'm going to give you some stats.
I'll give you some perspective. Let's just make up some numbers here. Let's say...
that for my cpms my link click -through rate my opt -in rate let's go over here to the show rate and that's to the webinar then we've got our retention rate and then we've got our booking rate and then you've got your show rate to the calls and then you've got the close rate on those calls and then you've got your aov let's make up some numbers here okay let's say that you had a 56 cpm Let's say that you had a 1 % link click -through rate.
Say you had a 15 % opt -in rate. Let's say the show rate to the webinar was 27%. Let's say my retention rate was 81%.
Let's say my booking rate was 30 % on the dot. Let's say my show rate was 65 % to the calls. Let's say that my close rate was 34%, and let's say my AOV was $4 ,200.
So again, when you look at these stats, here's what I want you to understand. These are the stat ranges. that they should ideally be in, okay?
So again, take a quick look at that. Snapshot it real quick. Okay, that's the ranges we want them to be in.
And now let's look at these made -up stats. Now the game I want you to play is which one of these looks easiest to double or in the context of CPMs to cut in half, right? Remember, CPMs should ideally be about $30 to $80.
Well, that's within range, right? The link click -through rate should technically be 2%. Here, it's 1%.
Well, we could double that, and that'd get it to range. Let's put a pin in that. Our opt -in rate's only 15%.
Well, our opt -in rate should be 20 % to 50%. So if we doubled that, we'd be right in the range. Now, our show rate to the webinar is 27%.
Ideally, that'd be 30%. So that's not that far off. I mean, doubling that would make it an extremely good number.
Our retention rate should be 80%. Well, here it's 81%. Our booking rate should be 30%, and it is.
And down here, our show rate to the calls is 65%. Ideally, it's 70%, so that's not that bad. We're not gonna double that.
Our close rate should be 35%. In this example, it's 34. And our AOV, again, that's up to you, but the higher, the better.
In this example, it's 4 ,200. So when we go back to the, well, we put a pin in it, our link click -through rate and our opt -in rate. are what we could put attention on.
Now watch this. We had a client, they had an audiobook funnel. It was a free audiobook.
They had a 28 % conversion rate on this page historically. Everything was going fine. And then all of a sudden the ads fatigued and the opt -in rate went down to 5%.
And now the client was telling us, put some attention on the page, run some split tests. We told them, no, no, it's ad fatigue. Let's relaunch the ads.
We did. It got the opt -in rate up to 25%. So in this case, sometimes you have to question, do I relaunch the ads?
Well, you could. Or should I put attention on the page? You could.
Now, if you're getting the right types of people through here, I wouldn't necessarily be that enthusiastic to touch it. I might just take a look at what ads are getting the most distribution and try to align my page with messaging congruency best practices to make sure that the two are better for each other. I wouldn't touch anything else.
I'd just pick which one is easiest to double for me. Now, I want you to remember this. If something went wrong, it's one of these particular statistics that is contracted.
You have to learn which one is it and then isolate your attention on that particular statistic. You understand? That's the goal.
Now, we keep going back to the casino and we gamble again and again and again until it finally works. And once we finally get it to work, well, it's a pretty simple process from there. All we have to do from there is go to scale it, right?
Which is the ideal scenario to this whole thing. This is how we'll wrap this up. Thank you so much for being here.
I hope this was a great video for you. Let me get you out of here with a scale plan real quick. So when you go to scale it up, there's a few things you could do.
First of all, you could do the 10 to 30 % a day rule. The 10 to 30 % a day rule is an opportunity where if you have a webinar at a higher frequency, just start to scale the daily budgets anywhere from 10 to 30%. You can always...
increase the frequency, right? And so instead of just scaling up more budget on any one particular webinar, just do twice a week webinars instead of just once a week webinars. That's another thing to consider.
If you're doing twice a week webinars, consider doing three times a week webinars because different people are probable to show up in different times and different days, right? In addition to that, consider after you've truly gotten really good at it and you've got a little bit of ROAS to sacrifice. consider automating the webinar, not just in time webinars.
Do not do a just -in -time webinar where somebody can opt in and just watch it on the dot. We find those to still be violently bad. Automating a webinar means that you set it at a particular time and date to run, and you give people the opportunity to show up at that particular date and time.
People pay more attention to it that way. It works well, but it usually slims your ROAS a bit, so don't do that if you're premature to this process. Do it after you've truly scaled up a bit.
It's also important to remember, if you do what I do, I like to run lifetime budget campaigns. So the next campaign that I run I can just set it at whatever higher budget I want The one very important nuance that I want you to remember through this process because this could really get you if you don't know about It is what's called a scale ceiling.
So in your process of scaling everything's totally fine You're still accumulating more profit as you go. Typically, by the way, you'll accumulate more profit at smaller levels of scale.
It'll stair step. So you'll usually at smaller levels, believe it or not, be more profitable. You're spending less dollars.
And when you very first launch a campaign, in that window when it begins, That's when it's probable to target the people that are the most probable to convert. So anytime you're at a small level, don't believe your ROAS.
It might not be the true ROAS yet. When you start to spend more and more and more, your ROAS may decrease a bit, but through spending so much more money, there becomes a point where everything starts to make way more financial sense and you can plow so many dollars into it and make overall way more money, even though you're technically at a lower ROAS.
There is a point though. where you reach what's called a scale ceiling, okay? Now, a scale ceiling, you just have to remember two things.
You have to remember the messaging angle and you have to remember the funnel type. Back to that point I was making when I talked about messaging and minority hooks versus majority hooks. I even talked about it in the ad section where I said, we want to have five different unique ways we can sell something.
When we do that, what we're trying to do is remind ourselves if we hit the scale ceiling, oh man, every dollar above there is inefficiently spent and we actually start to lose way more money as we scale into a scale ceiling. The goal if we hit a scale ceiling is to maintain that campaign.
We're not trying to scale it anymore. We're trying to throw it into a pile of campaigns and we're trying to go focus on new messaging or take the same messaging to a new funnel.
But that's a whole different lesson. For now, I just need you to understand, try to scale the campaign once it's working. If it's a daily budget campaign, 10 to 30 % a day.
If it's a lifetime budget campaign, feel free to punch it up as much as you want the next webinar. The best practice I'd encourage you to do when advertising is to run a cost per result goal. Don't just run automated bidding because that'll throw your stats out of whack.
Make sure as you scale, you go into your financial model and you update all your numbers in real time to see. If it continued to get worse, each stat that is, how bad could it get in combination with the other stats getting worse before it no longer made sense? If my ROAS started to dip a little bit, but I could plow way more money into it, how much more money would I have to plow into it for it to make sense, right?
Start to answer these questions when you're starting to scale. But if you need... all the technical help through every step of what we just discussed, Jeremy AI can do it for you in the most cost -effective way out of anything else I could sit here and tell you to go get now.
There's a link for it down in the description. And as I said, whether you're going to choose at this point to buy it or not, I would encourage to take me up on the opportunity to get your webinar slides done for you by Jeremy AI to give it a shot and test it out. Hell, after you get that done, I've even got another thing that Jeremy AI can help you with, with a scaling plan where you give it some information.
We'll tailor a long list of exactly what you can do next and why it makes sense to do. Take me up on either one of those. I'd love for you to give it a shot.
If you want direct access to the real Jeremy, you want to come in person to our facility, attend our masterminds, do one -on -one calls with me, my Jeremy's Inner Circle offer is perfect for that. If you just want more free value, go check out all the amazing stuff I've got here on my channel. There's so much for you to go through and I'm so happy that you made it this far.
Thank you so much. And most importantly, go get richer. Talk soon.
The Hook

The bait, then the rug-pull.

The title makes a big claim and the opening repeats it, then immediately lists the full agenda: budget, messaging, opt-in page, confirmation page, reminders, ads, presentation, close, sales calls, cleanup, and what to do when it fails. What follows is less a pep talk than an operations manual with a benchmark attached to nearly every step.

Frameworks

Named ideas worth stealing.

02:51list

Webinar financial model benchmarks

  1. Ad spend: $5,000 to $7,500 per webinar
  2. Cost per lead: $20 (good $5 to $12, high $40)
  3. Webinar show rate: 20% average, 30%+ good
  4. Booking rate: 30% of attendees at the pitch
  5. Booked-call show rate: 70% minimum
  6. Close rate: 35% floor
  7. AOV: cash actually collected

The spoken example: $5,000 at $20 per lead gives 250 registrants, 50 attendees, 15 booked, 11 taken, 4 closed at $3,500, about 2.6 ROAS. The spreadsheet on screen uses different inputs (25% show, 75% booked, 53% call show, 22% close) and shows 5 sales and 3.83 ROAS.

Steal forany call-funnel budget forecast
08:26model

The Bridge

  1. Problems and circumstances (where they are)
  2. Outcomes (where they want to be)
  3. What you sell (the bridge)

Buyers care about the offer only after they feel understood about where they are and where they want to go.

Steal forheadlines, ad angles, offer stacks
09:16concept

The DART system

Ad and organic algorithms throw guesses until one hits a user's interest, then flood the feed with categorically similar content and offers, making leads hyper-aware and heavily pitched within scrolls.

Steal forexplaining why messaging must assume a sophisticated lead
12:45concept

Majority hook vs minority hook

Lead with the problem or outcome most financially qualified buyers share, plus a unique mechanism, rather than a narrow feature benefit.

Steal forwebinar themes and ad angles
38:35list

Five backend selling systems

  1. Confirmation page best practices
  2. Hammer them strategy (12 to 20 videos before the event)
  3. Setter pre-call value outreach
  4. Value-dense email sequences
  5. AI manipulation mastery (shaping what AI says about you)

Post-opt-in tactics that treat registrants as unsold and warm them before the webinar.

Steal forany event or call funnel with a show-rate problem
42:03list

Confirmation page order

  1. Headline acknowledging the action
  2. Urgency video or research (due diligence) video
  3. Breakout videos
  4. Testimonials

On the front end visitors are in scanner mode; after opting in they are in justification mode, deciding whether to show up.

Steal forthank-you pages for webinars and booked calls
45:10list

Six-text reminder cadence

  1. On opt-in
  2. Day before (about 24 hours out)
  3. Morning of
  4. One hour before
  5. Ten minutes before
  6. At start
  7. Bonus: 'having trouble joining?' ten minutes after start

Texts carry reminders only, never value or the Zoom link.

Steal forlive event reminder automation
54:42model

5 angles x 5 environments

  1. 5 unique reasons to buy
  2. 5 filming environments or variations each
  3. 25 ads total
  4. 30 to 90 seconds, jump cuts, captions

Each angle must be a genuinely different reason someone converts, not the same reason reworded.

Steal forad creative test matrices
1:01:08list

Three ad structures

  1. All ads in one ad set (trust the platform)
  2. One ad set per angle (force spend by concept)
  3. Thunderdome: one ad per ad set with a 3-second view exclusion (force spend on every creative)

All three are viable; the choice depends on how much the advertiser trusts Meta's allocation.

Steal forMeta campaign setup
1:14:47model

The close loop

  1. Ask-to-pitch bridge
  2. Offer stack: problem, inclusion, 'so you can' outcome
  3. Price decision
  4. Objection handling
  5. Risk reversal
  6. Q&A
  7. Re-pitch, repeat
  8. Outro

After the stack, cycle objections, risk reversals, Q&A and re-pitches as long as viewers stay.

Steal forany one-to-many pitch
1:29:57list

Bottleneck analysis and the doubles game

  1. CPM $30 to $80
  2. Link CTR 2%+
  3. Opt-in 20 to 50%
  4. Webinar show 30%+
  5. Retention 80%+
  6. Booking 30%+
  7. Call show 70%+
  8. Close 35%+
  9. AOV

Compare each stat to its benchmark and put attention only on whichever is easiest to double (or for CPM, cut in half).

Steal fordiagnosing any multi-step funnel
1:25:44list

Sales call cleanup

  1. Dial attendees who did not book first
  2. Then registrants who never showed
  3. Send the replay
  4. Text from real iPhones
  5. Run about 10 days from first ad dollar

Setters recover revenue after the live event; described as often doubling ROAS.

Steal forpost-event follow-up
CTA Breakdown

How they asked for the click.

VERBAL ASK
1:09:39product
“If you go down to the link in the description of this video, you'll see something along the lines of Jeremy AI in your webinar slides, and it's totally free.”

Withheld until the 70-minute mark as a reward for viewers who stayed, backed by a member story (booking rate 7 to 25 percent), then repeated at the outro with the paid AI tool and the in-person program.

MENTIONED ON CAMERA
22:54productJeremy AI (and its MCP connector) ↗
1:09:39linkFree AI webinar slides ↗
1:40:15productJeremy's Inner Circle ↗
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Storyboard

Visual structure at a glance.

open
hookopen00:00
financial model
valuefinancial model03:08
the bridge
valuethe bridge18:55
opt-in page
valueopt-in page21:30
confirmation page
valueconfirmation page34:28
page layout
valuepage layout41:39
5 x 5 ads
value5 x 5 ads1:02:14
optimize for
valueoptimize for1:08:30
cleanup timeline
valuecleanup timeline1:28:28
bottleneck
valuebottleneck1:35:29
CTA
ctaCTA1:40:07
Frame Gallery

Visual moments.

open00:00Frame at 01:53 from The Most Valuable Webinar Training You'll Ever Watch01:53financial model03:08Frame at 04:24 from The Most Valuable Webinar Training You'll Ever Watch04:24Frame at 06:00 from The Most Valuable Webinar Training You'll Ever Watch06:00Frame at 06:26 from The Most Valuable Webinar Training You'll Ever Watch06:26
open00:00Frame at 01:53 from The Most Valuable Webinar Training You'll Ever Watch01:53financial model03:08Frame at 04:24 from The Most Valuable Webinar Training You'll Ever Watch04:24Frame at 06:00 from The Most Valuable Webinar Training You'll Ever Watch06:00Frame at 06:26 from The Most Valuable Webinar Training You'll Ever Watch06:26Frame at 07:55 from The Most Valuable Webinar Training You'll Ever Watch07:55Frame at 09:04 from The Most Valuable Webinar Training You'll Ever Watch09:04Frame at 10:13 from The Most Valuable Webinar Training You'll Ever Watch10:13Frame at 11:41 from The Most Valuable Webinar Training You'll Ever Watch11:41Frame at 12:46 from The Most Valuable Webinar Training You'll Ever Watch12:46Frame at 14:12 from The Most Valuable Webinar Training You'll Ever Watch14:12Frame at 15:15 from The Most Valuable Webinar Training You'll Ever Watch15:15Frame at 17:01 from The Most Valuable Webinar Training You'll Ever Watch17:01Frame at 17:46 from The Most Valuable Webinar Training You'll Ever Watch17:46the bridge18:55Frame at 20:19 from The Most Valuable Webinar Training You'll Ever Watch20:19opt-in page21:30Frame at 22:50 from The Most Valuable Webinar Training You'll Ever Watch22:50Frame at 24:33 from The Most Valuable Webinar Training You'll Ever Watch24:33Frame at 26:00 from The Most Valuable Webinar Training You'll Ever Watch26:00Frame at 26:34 from The Most Valuable Webinar Training You'll Ever Watch26:34Frame at 27:47 from The Most Valuable Webinar Training You'll Ever Watch27:47Frame at 28:58 from The Most Valuable Webinar Training You'll Ever Watch28:58Frame at 30:44 from The Most Valuable Webinar Training You'll Ever Watch30:44Frame at 32:09 from The Most Valuable Webinar Training You'll Ever Watch32:09Frame at 33:04 from The Most Valuable Webinar Training You'll Ever Watch33:04confirmation page34:28Frame at 35:53 from The Most Valuable Webinar Training You'll Ever Watch35:53Frame at 37:09 from The Most Valuable Webinar Training You'll Ever Watch37:09Frame at 38:24 from The Most Valuable Webinar Training You'll Ever Watch38:24Frame at 39:46 from The Most Valuable Webinar Training You'll Ever Watch39:46Frame at 40:33 from The Most Valuable Webinar Training You'll Ever Watch40:33page layout41:39Frame at 43:05 from The Most Valuable Webinar Training You'll Ever Watch43:05Frame at 44:04 from The Most Valuable Webinar Training You'll Ever Watch44:04Frame at 46:00 from The Most Valuable Webinar Training You'll Ever Watch46:00Frame at 46:39 from The Most Valuable Webinar Training You'll Ever Watch46:39Frame at 48:29 from The Most Valuable Webinar Training You'll Ever Watch48:29Frame at 50:12 from The Most Valuable Webinar Training You'll Ever Watch50:12Frame at 51:00 from The Most Valuable Webinar Training You'll Ever Watch51:00Frame at 52:15 from The Most Valuable Webinar Training You'll Ever Watch52:15Frame at 53:09 from The Most Valuable Webinar Training You'll Ever Watch53:09Frame at 54:42 from The Most Valuable Webinar Training You'll Ever Watch54:42Frame at 55:40 from The Most Valuable Webinar Training You'll Ever Watch55:40Frame at 56:53 from The Most Valuable Webinar Training You'll Ever Watch56:53Frame at 58:06 from The Most Valuable Webinar Training You'll Ever Watch58:06Frame at 60:22 from The Most Valuable Webinar Training You'll Ever Watch60:22Frame at 60:49 from The Most Valuable Webinar Training You'll Ever Watch60:495 x 5 ads62:14Frame at 63:07 from The Most Valuable Webinar Training You'll Ever Watch63:07Frame at 64:21 from The Most Valuable Webinar Training You'll Ever Watch64:21Frame at 66:07 from The Most Valuable Webinar Training You'll Ever Watch66:07Frame at 67:48 from The Most Valuable Webinar Training You'll Ever Watch67:48optimize for68:30Frame at 69:53 from The Most Valuable Webinar Training You'll Ever Watch69:53Frame at 71:09 from The Most Valuable Webinar Training You'll Ever Watch71:09Frame at 71:57 from The Most Valuable Webinar Training You'll Ever Watch71:57Frame at 73:06 from The Most Valuable Webinar Training You'll Ever Watch73:06Frame at 75:06 from The Most Valuable Webinar Training You'll Ever Watch75:06Frame at 76:15 from The Most Valuable Webinar Training You'll Ever Watch76:15Frame at 76:51 from The Most Valuable Webinar Training You'll Ever Watch76:51Frame at 78:59 from The Most Valuable Webinar Training You'll Ever Watch78:59Frame at 79:32 from The Most Valuable Webinar Training You'll Ever Watch79:32Frame at 81:35 from The Most Valuable Webinar Training You'll Ever Watch81:35Frame at 82:21 from The Most Valuable Webinar Training You'll Ever Watch82:21Frame at 83:44 from The Most Valuable Webinar Training You'll Ever Watch83:44Frame at 84:41 from The Most Valuable Webinar Training You'll Ever Watch84:41Frame at 85:49 from The Most Valuable Webinar Training You'll Ever Watch85:49Frame at 87:54 from The Most Valuable Webinar Training You'll Ever Watch87:54cleanup timeline88:28Frame at 89:24 from The Most Valuable Webinar Training You'll Ever Watch89:24Frame at 91:18 from The Most Valuable Webinar Training You'll Ever Watch91:18Frame at 92:33 from The Most Valuable Webinar Training You'll Ever Watch92:33Frame at 94:01 from The Most Valuable Webinar Training You'll Ever Watch94:01bottleneck95:29Frame at 96:33 from The Most Valuable Webinar Training You'll Ever Watch96:33Frame at 97:01 from The Most Valuable Webinar Training You'll Ever Watch97:01Frame at 99:21 from The Most Valuable Webinar Training You'll Ever Watch99:21CTA100:07
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