Big Idea

The argument in one line.

Meta's free Muse agent turns idle AI credits into real operations: it audits Instagram accounts, drafts DM follow-ups, cancels forgotten subscriptions, and runs a scheduled daily briefing automatically.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

A creator, coach, or business owner who wants a free AI agent to audit their own Instagram and a competitor's, then act on the gap.
Someone running Instagram ads who suspects their organic content isn't warming up cold traffic before it hits the ad.
A solo operator drowning in DMs, subscriptions, or inbox triage who wants an agent that drafts the work and waits for approval.
Anyone curious what a Meta-native AI agent can actually automate beyond checking email and calendar reminders.

SKIP IF…

You want a fully autonomous agent that acts without approval. Muse still asks before sending messages or making purchases.
You're looking for a polished, done-for-you deliverable rather than a raw workflow to adapt yourself.

TL;DR

The full version, fast.

Brandon Carter uses Meta's free Muse agent, connected natively to Instagram, to run growth and operations work most people skip. He has it audit his own account, then reverse-engineer a competitor's posting pattern (KinoBody's Greg O'Gallagher) and compare the two head to head, producing a hybrid content test. He turns that same audit into a $500 service he could sell to other businesses. Muse also sorts his Instagram DMs, drafts re-engagement messages for leads that went cold, and runs the follow-up on a schedule. Outside Instagram, it cancels forgotten subscriptions from a linked browser, reads him a 5AM news brief, triages his inbox and calendar, and completes small purchases once he approves them.

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Chapters

Where the time goes.

00:00 – 00:55

01 · Cold open

Brandon frames Muse as more than a cute checklist bot, clarifies the video isn't sponsored, and renames his Muse to a hip-hop robot persona, Tyrone.

00:55 – 03:13

02 · Why Instagram growth matters

Any business needs a strong organic Instagram presence because cold ad traffic checks the profile before buying; Brandon runs Muse's native Instagram audit.

03:13 – 04:44

03 · Reading the audit report

Muse produces a full Instagram audit artifact: follower growth, engagement deltas, top-performing content formats, and what to do more or less of.

04:44 – 07:16

04 · Free credits and analyzing a competitor

Brandon compares Muse's free credits to Grok's paid limits, then points Muse at a competitor's Instagram, fitness influencer Greg O'Gallagher of KinoBody.

07:16 – 09:17

05 · Reverse-engineering the content pattern

Muse breaks down Greg's donuts-for-leptin content as a repeatable pattern: forbidden visual, controversial claim, mechanism explained, payoff shown.

09:17 – 12:41

06 · Head-to-head comparison and cloning reels

Muse ranks Brandon against Greg on followers, comments, and consistency, then Brandon has it rewrite a top-performing reel into new script outlines.

12:41 – 15:20

07 · Selling audits as a service

Brandon pitches the same three reports (audit, competitor breakdown, comparison) as a $500 service he could sell to other businesses, then plugs a free live training.

15:20 – 18:54

08 · DM triage and scheduled follow-up

Muse sorts Instagram DMs for leads that went cold, drafts re-engagement messages for approval, and Brandon sets up a recurring nightly scheduled task.

18:54 – 22:54

09 · Subscription purge and Polymarket trading

Muse finds roughly $1,250 a month in recurring charges, cancels some directly through its own browser, and Brandon shows a side project trading on Polymarket.

22:54 – 24:37

10 · 5AM daily intelligence brief

A scheduled prompt turns weather, tech news, fitness news, and market updates into a personal audio podcast Brandon listens to each morning.

24:37 – 25:34

11 · Inbox triage

Muse triages Brandon's inbox daily for anything tied to money or deadlines, and he compares its judgment against running the same prompt on other AI models.

25:34 – 28:18

12 · Calendar automation and the action button

Muse moves and reopens slots on Brandon's fully hour-blocked calendar by voice, and he's rebound his iPhone's action button to open Muse directly.

28:18 – 30:19

13 · AI shopping and wrap-up

Muse reminds Brandon of a forgotten birthday and orders a gift in time, then researches and buys a product from a shared Instagram reel; Brandon closes with a plug for his ChatGPT Astra 6 video.

Atomic Insights

Lines worth screenshotting.

Meta's Muse AI agent has a native Instagram integration no other AI agent can match, because Meta owns Instagram.
Running Instagram ads without a strong organic presence leaves money on the table, since people check your profile before they buy.
An AI agent can reverse-engineer a competitor's Instagram content pattern step by step, not just summarize what they post.
A contrarian claim paired with visible proof, like eating donuts and staying lean, creates the tension that makes content spread.
Selling a $500 AI-generated Instagram audit is a realistic service offer, especially to entrepreneurs who don't want to build the report themselves.
AI-written scripts work best as bullet-point outlines to riff on, not word-for-word scripts to read like a robot.
DM triage only works at scale if the agent drafts and waits for human approval before sending anything.
A recurring subscription audit can uncover over a thousand dollars a month in forgotten charges, including duplicate premium plans.
An AI agent with browser access can cancel subscriptions directly instead of just listing what to cancel.
A scheduled 5AM AI briefing that reads news, weather, and markets as audio turns dead time, like a shower, into information time.
Running the same inbox-triage prompt across multiple AI models produces different judgments about what's important.
Binding a phone's action button to an AI agent removes the friction of opening an app before giving it a task.
An AI agent that can act on a linked calendar and card can complete small purchases end to end, needing only a yes.
Sharing a social post directly into an AI agent that's linked to that platform lets it analyze content other tools can't access.

Takeaway

Turning a free AI agent into a revenue tool

Agent-Led Growth Ops

Meta's free Muse agent can audit and compare Instagram accounts, recover cold DM leads, cancel forgotten subscriptions, and run scheduled briefings, turning idle AI credits into measurable time and money saved.

01Cold open

A price of zero removes the biggest excuse for not testing a new automation workflow, so trying it costs nothing but time.
Naming and giving an AI assistant a personality makes daily delegation feel like working with a teammate instead of typing prompts into a box.

02Why Instagram growth matters

Ads rarely convert cold traffic by themselves, people check the advertiser's organic profile first, so a weak profile quietly caps ad performance.
A stronger organic presence warms up people who follow instead of buying immediately, so growing the profile compounds the value of every ad dollar spent.

03Reading the audit report

An AI-generated content audit can surface concrete numbers, like a specific engagement percentage increase, instead of a vague impression of what is working.
Knowing which content format already outperforms the rest tells you what to produce more of before testing anything new.

04Free credits and analyzing a competitor

The most useful competitor research goes past a surface summary and breaks the account down into a pattern you can actually copy.
Comparing follower count against posting frequency shows whether a competitor wins on consistency, format, or sheer output, not just raw talent.

05Reverse-engineering the content pattern

Repeating one sharp belief in many different forms builds a stronger content identity than spreading attention across many topics.
Pairing an unexpected visual with a clear explanation of the mechanism behind it is what turns a claim into something people want to share.

06Head-to-head comparison and cloning reels

Ranking two accounts side by side on the same metrics reveals a competitor's real edge instead of the obvious surface-level difference.
AI-written scripts work best treated as an outline to riff on, not as word-for-word lines to read like a script.

07Selling audits as a service

A repeatable AI-generated report, an audit, a competitor breakdown, a comparison, is a productizable service on its own, not just a personal tool.
Business owners will pay for content strategy and scripts because most of them are skilled at running the business, not at making the content.

08DM triage and scheduled follow-up

An agent that only drafts a reply and waits for approval avoids the platform-ban risk of one that sends messages on its own.
A recurring task that checks for leads who went quiet catches revenue a one-time manual review would miss entirely.

09Subscription purge and Polymarket trading

A subscription audit against email data routinely finds duplicate charges, like two of the same premium plan, nobody remembers signing up for twice.
An agent with its own browser and saved logins can execute a cancellation directly instead of only telling you which ones to cancel.
Letting an AI place real trades on its own requires very explicit permission language in the prompt, or it defaults to asking before every trade.

105AM daily intelligence brief

One scheduled prompt can turn scattered daily inputs, weather, industry news, market data, into a single audio briefing you consume passively.
Running a daily briefing prompt early, before the news is stale, keeps the decisions it informs still actionable.

11Inbox triage

Different AI models triaging the same inbox reach different conclusions about what matters, so it's worth comparing more than one on the same task.
Narrowing an inbox prompt to flag anything tied to money or a deadline filters real signal out of routine email noise.

12Calendar automation and the action button

Binding a hardware shortcut to an assistant removes the friction of opening an app before delegating a task.
An assistant that can move and reopen calendar slots by voice keeps a fully hour-blocked calendar accurate without manual rework.

13AI shopping and wrap-up

An agent with stored payment information can complete a low-stakes purchase end to end and still leave the final decision to a human approval step.
Sharing a social post directly into an agent linked to that platform lets it evaluate a claim using the platform's own data instead of a secondhand description.

Glossary

Terms worth knowing.

Muse: Meta's free AI agent with a native Instagram integration, launched inside the Meta AI app, able to read and act on a linked Instagram account.
Polymarket: A prediction-market platform where users bet on real-world event outcomes; used here as an automated trading experiment.
Artifact: A generated document or report Muse produces inside a chat, such as an Instagram audit, that can be reopened and referenced later.
DM triage: Sorting a backlog of direct messages by priority and drafting responses for a human to approve, rather than sending automatically.
Whisper Flow: A dictation tool that transcribes spoken audio into text via a keyboard shortcut, used here to narrate the video hands-free.
Action button: A customizable physical button on newer iPhones that can be programmed to launch a specific app or shortcut.
Scheduled task: An automated instruction an AI agent repeats on a set schedule, such as checking DMs every morning at a set time.

Resources

Things they pointed at.

00:00toolMeta Muse

07:40channelKinoBody (Greg O'Gallagher)

14:35linkFree live training: grow your online fitness business with AI ↗

18:40toolWhisper Flow

21:40toolGrok (GronkBot)

27:00toolPolymarket

27:30toolClaude (Fable 5 / Opus 5)

30:19linkHow I edit my videos with ChatGPT Astra 6 (linked video) ↗

Quotables

Lines you could clip.

00:15

“this thing is way more powerful than the silly animations would lead you to believe”

short, punchy reframe that works as a hook with no setup→ TikTok hook↗ Tweet quote

08:00

“he leads with a forbidden looking visual... then he states a controversial claim... then he explains the mechanism”

a complete, quotable content framework delivered in one breath→ IG reel cold open↗ Tweet quote

19:00

“This is a fucking game changer and it's approved by Meta and it's free.”

strong summary line for the DM-triage segment→ newsletter pull-quote↗ Tweet quote

29:30

“All I had to do was approve it.”

one-line proof of the human-in-the-loop pattern running through the whole video→ TikTok hook↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphorstory

meta just released the easiest to use ai agent ever it's called muse and i've been abusing this thing since it was released and a lot of other youtubers they're doing simple basic stuff with it like checking their emails or making sure they have appointments which is all cool and it's very useful for that but i'm gonna show you how to make some money with it because this thing is way more powerful than the silly animations would lead you to believe and i'm going to show you how to use it to grow your instagram get more leads sign up more clients for your business and i'm even going to show you how i've been gambling with it i've been making a little bit of money having it trade for me on polymarket as you may have been able to tell from this intro this is not sponsored i'll take the money if you're watching meta i'll take some money mark zuckerberg but because y 'all have not paid me to make money off this i'm gonna use this thing to make money i'm gonna show you guys

how to do it too let's jump right in so when you first get mused you are immediately confronted with this little friendly monster and this is cool you can leave it on this monster's ink baby if you want but i decided to change mine i changed mine to an african -american hip -hop robot and named him tyrone now me and tyrone have been getting it popping ever since we linked up And one of the first things you can do with your muse is actually use it to grow your Instagram.

And there's a few ways you can go about this. First of all, growing your Instagram will help you make money because every type of business has to have a strong social media presence. I don't care if you're a roofer or a plumber.

If you're running ads on Instagram and you should be, not everybody's just going to click on your ad and buy. A ton of people are actually going to look at your Instagram first. to see if you're legit.

This is why when I run ads for myself, other people, or other businesses, we always see that they start getting more money from their organic Instagram as soon as we start running ads. Because everybody's not just gonna click an ad and buy. Some people may follow you instead of buying.

And those people may not make a purchase from you immediately. They may need to get warmed up with some organic content. And the stronger your Instagram presence is, the more money you'll make.

Muse is the only AI agent that has a native integration with Instagram because it's made by the parent company Meta. So you can immediately connect your Instagram and do what I suggest you do, run an audit. So if I go right here and say, yo, I want you to analyze my Instagram, tell me what's working, what's not, and give me suggestions.

It's going to dig right into it. And what it says here, oh man, your reach is genuinely improving over the last 30 days versus 90 days. You got 22 % more likes, 19 % more engagement.

It says my top posts are listicle carousels, podcast clips with recognizable names like the one I did talking about Hermosi. So it's telling me a lot of stuff I can improve on, but I can dig deeper and have it make a full report for me. Let me show you what that looks like.

So if I go over to here, you'll see what's called artifacts. And this is like little shit that it'll make for you. So it made it.

Instagram audit for me right here it says my followers the accounts I reach the amount of views I have total interactions last 30 days what the data says I've been going hard at the end of the month as you can see it ranked my highest converting content it ranked my highest converting ctas and then it ranked my content in the different content buckets by the average comments then it has some of my top posts here it tells me what I should double down on what I should do less of and it's pretty cool this thing is interactive as well and did i mention that metamuse is free like you get a ton of free credits to use with metamuse now if we compare that to something like gronkbot gronkbot if you say gronkbot too many times you're going to run out of credits but i genuinely believe the average person will have a difficult time running out of their free metamuse credit Now, not only can you analyze your Instagram, you can also analyze other people's Instagrams, literally anyone.

And this way you can see what's working for them and what you can adopt. So if I go back to my other artifacts, I can see the breakdown of my boy Kino body's Instagram. Now, full disclosure, I told Greg that I would be analyzing his Instagram on this video.

And I showed him this document before I made the video. Just make sure he was cool with it and everything. Right.

So if I go into Greg's data, what I can see is they immediately like Greg's shit more. Right. But everybody does.

Right. He's good at Instagram. He has twice as many followers as me and he posts way less.

It shows how he's posting mostly reels, just a few carousels. It goes to how he pretty much talks about the same thing over and over again, which, to be clear, is a great strategy if you're an online trainer. So Greg makes most of his money as a fitness influencer.

He has businesses built around it. But he's like trained tons of people. He's been super successful.

He's made millions. And I teach trainers how to grow their online fitness business. I made my first million as an online trainer.

I've helped over 15 ,000 people grow successful online fitness businesses. And one of the very first things I say when I'm talking to my community members is find a niche and focus on it. And Greg has done a fantastic job of that.

And he's also really doubled down on his messaging. And lately he's been doing this thing where he's talking about eating junk food and how it helps him actually get ripped. And then he kind of courts controversy by saying, hey, man, you know, if you eat these donuts, you're going to get ripped.

And then he shows off his lifestyle and his physique. Right. And if we go to proof where he is here, these are more posts that carry the thesis.

And this one got 400 comments, which is a lot. Let's check this one out on the gram. We can just click there on the actual artifact and open up this reel and check this out.

A lot of you guys are not getting lean because you're forgetting one of the most important things. When leptin levels crash, fat loss slows down. So what I do is every single night, you know, a couple hours before I go to bed, I boost my leptin levels with Krispy Kreme donuts.

Okay. All right. you can see why this did well he's being controversial and he has a unique methodology right you won't hear a lot of trainers saying man eat two christmas cream donuts before bed and i'm not saying this it won't work i'm not trying to diss and this is the homie i told him i was gonna make this video about this before we even got on but what you see is he's being controversial even though it may not be controversial to him it's like exactly what he does and maybe it's exactly what he has his clients do but it's a lot different than the general fitness advice you're going to hear work out and eat clean so greg's whole mechanism is a lot different than what you'll hear and it's one of the reasons he stands out plus he's in fantastic shape one cool thing about greg is we're becoming the same complexion i don't know if he's taking that melanitan peptide and we're getting the same complexion or if it's just that toronto sun beaming down on him these are pretty these are all gone now but

I'll do two, okay? I'll do like two Krispy Kreme donuts, heat it in the microwave, glass of milk to boost my leptin, okay? I do it for the fat loss.

Yo, I see why this shit starts banging. I get it. i get it right and you'll see a bunch more examples of what greg is talking about here i can go watch all of these real straight from here and again i don't have to be logged into greg's account i don't need no special connectors and no apis this is all straight from meta all done in muse with my african -american robot tyrone and then now we can go into the patterns So basically what Greg, he's focused on one sharp belief, but he'll just keep expressing it in different ways.

It's like actually doing a real deep dive of Greg's Instagram strategy. And when they break down his strategy, it kind of looks like this. This is the pattern.

So he leads with a forbidden looking visual. Donuts, cookies, indulging in meals. These are like pattern.

Especially when you see somebody who looks like this talking about eating cookies and cakes and shit. Right. And what they're saying is this will actually create curiosity.

Then he states a controversial claim. So they're saying he'll reframe a familiar bad behavior as something compatible with getting lean, which sets him apart from almost every other trainer online. Like none of us are saying this shit.

But Greg, I mean, it might be another guy running around saying that. Right. But ain't nobody doing it as well as him.

Then he explains the mechanism. It breaks down why it works, shows a little bit of the payoff with his physique and how ripped he is. And he just keeps going from there.

the reason this can help you no matter what industry you're in is because if you see somebody winning in your industry or in your niche now we can analyze their pages analyze their content see what's working on a deep level right this was a deep analysis this wasn't that just surface bs and then we can see and figure out what things we actually want to use and incorporate into our content so we can have similar results but another thing you can do is you can actually have muse compare your Instagram towards competitors.

So here's what I did. I said, yo, man, break down who's doing what. Break down what I'm doing versus what Greg's doing and what I can actually do to improve my Instagram based off those results.

So now they got us head to head ranking. Greg has twice as many followers as me. He gets on average way more comments per post.

I post way more. I get higher spikes, but he's more consistent with the comments. Then it kind of broke down our content styles.

Where what Greg does a lot, according to Muse, is he he says a contrarian claim, gives a reason for it, shows the proof and then has a light offer. Where me, I'll have like a timely hook, like a tutorial or a list value stack and then keyword a CTA. And now it's going to break down which one of us does things better.

So what's cool about Greg is he stays on this one topic for the most part. Nearly every post reinforced getting lean without living like a monk, where I've been focusing more on a particular offer. This instant visual contradiction, like the donuts, the cookies, the steak, and the lean physique, it creates tension is what they're saying.

I have a mix of tutorials, lists, sales math. And it kind of just goes on. And then it tells me what I could steal from him to help me do better.

It gave me a 10 day hybrid test of what we're doing. And I think this is pretty valuable, man. Another thing I did is I had it break down one of my reels that seemed to have really outperformed some of the other ones.

And I was like, hey, man, write me some more like this. And it wrote me scripts like it. Now, again, here's the thing.

When you have any AI write a script for you, you don't necessarily want to read that script word for word like a motherfucking robot. Use it like an outline more than you use it like a real script. Sometimes I'll have it just write bullet points for me.

And I know what the riff on. But anyway, I used some of these that it came up in. These videos did really well, too, where they were based off of real.

They actually did well. Here's something I want to point out before we continue. The way Muse is set up is you typically have one main chat, but then you can have the side chat.

So this is where I'm doing my polymarket trading. This is one I'm going to show you how you can find leads from Instagram. It's one that helps me put together YouTube.

scripts youtube ideas this is when i get a daily update of what's going on this one we're going to talk about later how i use it to get rid of unused subscriptions more youtube idea stuff uh productivity goal i have captions script content i i probably need to purge some of these right i put a 90 day money plan in here this is kind of how grokbot has like different bots right but they have their own personality where in muse is basically the same thing but they don't have different personalities but you're gonna do all your work in the main chat but sometimes i break out for like specific things but again i'm getting distracted i use muse to actually analyze my instagram tell me what i should do more of what i should do less of i use it to analyze my competitors greg's not really a competitor that's a homie but just for the sake of this video is a competitor and then i had to compare the two of us and tell me what i should do better so i can get start getting results like hit and i might start doing some of that stuff

Because Greg is crushing it on Instagram. Now, how can you use all this stuff to start making more money? Well, the first thing you can do is actually use it to actually promote and elevate your business.

Again, when you grow your following, you can make more money. There's no version of reality where improving your Instagram won't help you make more money if you have a business. But also you can sell this stuff to other businesses.

You can sell like a $500. audit. Give them those three reports, analyze their Instagram, analyze them versus a few of their competitors.

Give them your competitor's insight. You can sell this. There's people who will buy this, people who ain't watching my videos or who maybe aren't as AI savvy, or you can use it to help them write more scripts and come up with more content ideas.

And you can charge even more for that. And I'm telling you, entrepreneurs will pay for this because a lot of business people aren't good at making content they definitely don't like. coming up with ideas.

I'm like one of the only high level entrepreneurs I know who's actually making his own content. The majority of these guys got content teams and they pay someone to come up with ideas and come up with scripts for them and they go read them. They may not give them the full script.

They got to read word for word. A lot of times they'll come up with the concept, the hook, and then give them bullet points. So they have enough room to actually make it human and put in their expertise.

In fact, I've paid people for that at different times in my career. I remember I was paying my boy Ryan McGinn and he would show up in Miami and we would film like 100 videos. I wasn't coming up with 100 video ideas and topics off the dome.

They would come with a list of ideas and topics and maybe they would give me the hook and they would say, all right, now. riff on this and then they would chop it up. And we did that for years.

It was still my information, but they came up with the concepts. And these are things you can do. Like anybody can start a short form agency like this.

Just use Muse to start analyzing some of the top creators in this person's industry, find some of their best performing content and come up with hooks, come up with content ideas, hooks and bullet points for the entrepreneur. I'm telling you, people pay for it. I've paid for it.

Now, I wouldn't do that now because I'm super into AI. I'm like addicted to it. And I like making content.

Recently, I've started to enjoy making content more, so I'm doing it myself. Hey guys, this week I'm doing a live training where I'm gonna show you how to grow your online business business using AI. I'm gonna show you how to use AI to actually grow your following, get clients, and I'm gonna show you how to use AI to train clients so they get amazing results.

I've trained over 15 ,000 people, showed them how to grow their online business business, and I'm gonna show you two for free. Make sure you click the link in the description. and register right now.

This is going to be for you even if you're just starting out or if you're established, even if you're not certified, even if you're training people you don't like. You're going to learn a lot of ways to actually grow your business online. I'm also going to be giving away some free AI tools you can use to actually come up with your ideas for content, your scripts, and your hugs.

And I'm going to give you some free AI tools to help edit your content as well. And you're going to get them for free. Make sure you register right now for the free training.

It's going to be live. I'm going to answer all your questions before, during, and after. Don't miss out, all right?

But another way you can actually make some money with this is with the leads you already have. So because Muse is integrated with Instagram, you can link your Instagram and your Instagram messages in there. Now you can start doing DM triage for yourselves.

One thing you can do, you can have Muse actually sort all your DMs with potential clients, draft response for them. You approve the response. It won't send it automatically.

It's not like some of these other tools, but it can also manage the follow -up. And the reason this is so powerful is because if you actually close clients or book sales calls via your Instagram DMs, if you do it in Instagram, then it's just like a long line of text. And there's no way to really organize it with all this long line of messages.

But Muse can just do that for you. Let me show you what I mean. So if I click on one of the chats I have, I just sort of...

Go to my Instagram DMs and find potential leads for a high ticket trainer. And it's showing up a bunch of leads in here. And one thing it said was I dug into your DMs.

Your team is already running a qualification funnel. So several of these are already in motion and I don't want to like show them all. Right.

But but if I wanted to right now, I can go hit draft response or I can say, hey, look for the leads. Matter of fact, I'll do it right now. I'm going here and I'm saying, hey, look for some of the leads that have already fell through the crack.

So right now it's telling me a lot of DMs with potential customers. They actually slip through the cracks. And it's asking me, do I want to draft a short re -engagement message that me or Anna can send?

Anna is somebody who helps me in my DMs. Yeah, go ahead and do that. Now just send these drafts.

I'm like, yo, yo, can you send them right now? And now it's asking me right now. It's like replying.

I'm like, cool, man. Yeah, allow. Go ahead and send that.

And I'm doing each one of them. Boom. Again, it's going to ask for approval and I can actually edit this if I want, but I'm going to just go ahead and send it.

And again, this is from Meta, right? So it's like approved, right? You can't get your account banned doing some shit with their content.

I said, you want me to flag any reply? And I'm going to say, yeah, let me know if you get a reply from this. Keep me posted.

And what you'll see is as soon as I send that, boom, it's going to tell me, yeah, cool. Tyrone's going to be on it. It's going to set up a scheduled task for itself.

Boom. and it's already scheduled it's ready to go then i can actually say something like hey man every night i want you to go through my instagram dms and find potential leads that may have slipped through the cracks and I want to kind of go through this over and over again every night.

And boom, that's a scheduled task. It's going to do it every night at 11 p .m. Now, that's what time it is right now.

But typically, I'm usually asleep by this time. I'm just up a little later today because I'm filming this. And the day got away from me.

I had a busy day. And I want to say, you know what? Let's change that and run it at 5 a .m.

every morning instead of 11 p .m. If you're wondering how I'm talking, I'm using whisper flow. I set up a shortcut on my mouse.

So I just hit this button and everything I say gets transcribed. Boom. So this is going to run this every morning.

Now you don't really have to worry about your lead slipping through the crack as much because you got Muse in here checking on it for you. So now Muse can actually sort through your DM draft response. You approve it and it can do the follow up.

This is a fucking game changer and it's approved by Meta and it's free. I don't know if I can stress that enough. It's free.

Now, if you have a bunch of recurring tasks, you're going to run through your credits. However, you get a ton of free credits. And if you pay like sixty dollars, I think I upgraded to like the sixty dollar plan.

So I have like just a ton of usage. But I decided to make sure that it actually pays for itself. And one of the ways I did that was immediately I had to start going through my email and finding the recurring charges.

Any software, anything that's charged all the time that I'm paying for, I wanted to do a deep dive of it. And we started talking about stuff to cancel and it started canceling this stuff for me. So far, it's already saved me a bunch of money actually canceling subscriptions for me.

So it looked to see how much money I'm spending in subscription. And this is, you know, I'm spending $1 ,200 per month in different subscriptions.

For whatever reason, I'm paying for two YouTube premiums. So I gotta deactivate one of those. It showed me different things I could actually get rid of.

For whatever reason, I have three MyFitnessPals and two YouTube premiums. And some of them I had already canceled because I was doing this with GronkBot. Again, a lot of these already got canceled with GronkBot, just ones that I forgot about.

So because I already did this with GronkBot, I already kind of cut my subscriptions in half. GronkBot saved me about $1 ,000 before Muse came out, like $1 ,000 per month, but I got Muse doing it. And what's cool is you can cancel it right in here, like right in that, because Muse has its own web browser.

So it'll log in for you. And once you log in once, or if you log in with Google, or if you have a Google login, once it has your Google login and your Apple account login, now we can just go in there and just start canceling shit. So I can go in here right now and I can say something like, yo, listen, I want to find at least $60 worth of monthly subscriptions I can cancel right now.

Help me find them. so as you can see it actually wasn't able to do it i thought this was because i was on the web app so i logged into the desktop app and i thought i could do it from here but it still couldn't do it but it told me what to do i'm just going to the apple shit and do it but that still only gets me to 40 man we still got a ways to go so i got another way i can help make some money off this and this thing to start paying for herself and that's gambling so i got it linked up to a holly market as you can see and it took a long time for me to get this going but i think i may have it just i'll do a follow -up but i got like long ass prompts i actually had fable five right some of these prompts for me right i went super hard and then opus five came out so we started doing it with opus five because it still wasn't working but today we got some trades all right so it took some trades today finally but we're only up 40 cents But the Polymarket account is up $11.

So that meant Grogbot took some trades today and made a little bit of money because I got Grogbot doing the non -sport shit. I got Tyrone using Muse to do the sport shit. I'll keep you posted on this, but it actually will work.

You can log straight into Polymarket from his own computer, have it running a cron job, and he'll just start trading for you. I mean, I ain't figured it out 100 % yet, but I promise you I will. But let's go back to the subscriptions, right?

That's mostly still find the shit you want to get rid of. You decide and then you can confirm. now with the polymarket it's just trading on my own it has permission to just go and that's part of the prompts i gave it right well most of the time muse will ask you permission before it does anything i it took some prompting but i got it to actually just go the problem is i may be too strict with my trading rules where it's not really trading everything and it's taking small sizes so i'm still working on it once i make some money in this get ready for the for the muse polymarket money printing course No, I'm going to tell you guys how to do it for free on YouTube.

But yeah, it took two trades today. First two trades, man, we up 41 cents. That ain't bad.

It ain't good, but it ain't bad. Listen, we get 40, 50 cents per day. I get a lot closer to covering that $60 bill.

You feel me? Now, another thing I do that helps me out and maybe it doesn't make me money per se, but there is a world where I see how it could. Right.

I make sure it keeps me abreast of all the news. Right. So every morning I'm running a 5 a .m.

daily intelligent brief. so basically what that looks like i told it to tell me hey first i want the weather you know what i got to look forward to in miami every morning i want that right away then i want tech news i want to know everything that's going on in tech all the news i should know about and this is kind of important to me because if some new news comes out there's typically a way that i can use it and monetize it i want to know about fitness stuff especially The intersection of fitness with AI, because that is part of my wheelhouse.

Then I want global headlines. See what the hell Trump is up to, man. The Pope doing something over here.

Then I want the market. I want to know what's going on with the market every day because I invest pretty heavily in the stock market. What I told her to do was make me an actual personal podcast every morning.

So now I can listen to this while I'm shitting in the shower. And this is what it sounds like. Good morning, Brandon.

It is Sunday, September 27th, 2026. And this is your 5 a .m. brief.

Let us get into it. Starting with Miami weather. Right now it is sunny and 80 degrees outside your window.

Today climbs to about 86, then dips to 74 tonight. Humidity is sitting in the mid -60s with a light breeze out of the north. There is a slight chance of an afternoon thunderstorm, but no heat, storm, or hurricane advisories in effect.

Classic late September Miami. Now the AI tech headlines. First, pricing war news.

Anthropic cut the price of cash reads on Claude Opus 5 .5. And so basically that's what it sounds like, man. We're not going to read this whole thing because it's five minutes long, but I think that's pretty dope.

So while I'm getting ready in the morning, I'm getting the news updates. Now, another thing I use it for is actually my inbox, right? i know i was kind of clowning all these other guys for saying they use it for the inbox but it's actually pretty helpful and for me i have it focused on shit that'll make me money if i see any money shit in my inbox i need to be notified any deadlines anything that's urgent I set up something so it does this every morning.

So in another chat, every morning it sends me what's going on with my inbox. And I find that valuable. Now, to be honest, I'm running this on a few different shits.

I'm doing it on GronkBot. I'm doing it here with Muse. I've been at Claude doing this for me months ago.

But what's funny is it's weird. They all decide differently what they think is important. It's the strangest thing.

So I suggest you actually do this inbox morning triage with each one of them and see which one gives you the best result. do it with chat gpt too and it's super simple to set up all you have to do is just say hey man go through my inbox every day let me know what's ever important especially anything that can make me some money i want to know then i also have it work on my calendar every day so if y 'all know me i plan every hour of every day in my calendar it's my number one productivity tip i've been doing this since google calendar was released and my calendar looks like this so it can get out of hand i literally plan every hour of every day in it So one thing I did was on my iPhone, I changed the actual action button to pull up Muse right away.

And I can just talk right into it. And sometimes I'll be like, yo, add this to my calendar or take this off my calendar or find availability for me on my calendar. And the action button used to be Google Gemini for over a year.

The action button is Google Gemini, but now it's Tyrone. And what's cool is it defaults to opening it up in your main chat instead of these side chats, which I like. I highly suggest you do that.

If you have an iPhone, program your action button to open up to Muse. Again, Muse is free. It is free.

And if you have it purging subscriptions and gambling for you, I believe you can pay for itself if you like go up a higher tier. Or if it gets you one extra client. per month with the dm triage following over those leads seeing what leads are urgent seeing who should get uh talked to immediately I also have it like shopping for me.

So sometimes I'll see something I want and then I'll just tell Muse to go buy something. Let me show you an example. So it hit me up and said it was my friend's daughter's birthday today and it was on my calendar and I had to show up by the party real quick.

And I totally forgot about that shit, man. And I was like, oh shit, I ain't got a gift for her. So like what happened was earlier today, I hit up Muse.

I was like, yo, I got a bunch of shit on my calendar, but I need you to like move most of this shit except for certain things, right? And just clear my calendar. and put that shit on different fucking days or different times that where i have openings and then it said yo heads up zoe's birthday party today i was like fuck i forgot about that shit bro i was like yo for context zoe's my friend's daughter she's two years old and it was like bet zoe's actually four i found out today when i saw the cake but it was like yo bet all right here's what we're gonna do man you're gonna get this lego bluey bullshit i was like bet let me know if you can get here before two and then it just fucking ordered that shit all right because my card info is already in here and it just it just ordered that shit then it just said boom yo it's here man we ordered that shit here's the confirmation it's on the way i don't want to show you the confirmation because i don't know what kind of sensitive i don't know if you motherfuckers is hackers or some shit right but

But it just fucking sent that shit. And that shit was at the crib right before it was time to go to the fucking birthday party. So I showed up gifts in hands like none had.

It went wrong like it wasn't a fucking emergency earlier today. And the homie Tyrone, not only did he remind me about this shit, he went and saved the fucking day. My nigga.

It found the shit. All I had to do was approve it. And what's cool is it does the first pass, but then you still allowed to make judgments.

So it gets you like almost there with most tasks. Like I've had it by mad shit. It was one time I saw on Instagram reel about how air filters can actually increase cognitive function, right?

There was a study and they said that yo air filters, HEPA air filters can increase cognitive function by 20%. And so first thing I did is what's cool about Muse is you can just share it right in Instagram. you can hit the share button and share straight to muse and then muse can see it and it was a real because it's linked to meta it can actually hear what the real was saying like you can't do that with every other llm and i was like yo is this bullshit or not and it broke down what it said and said it was legit showed me the actual study gave me a breakdown of the actual study and then i said yo man find me one of these motherfuckers and buy it and it bought that shit right there this is the best ai agent yet Gronkbot is cool, but ain't nothing better than Muse so far.

And again, Zuck and them boys ain't paid me to say it. I will, however, happily take their fucking money. If they ever want to get a real one to sponsor this shit, they know who to holler at.

But I'm actually using this shit. So guys, these are a few ways I'm using Muse to actually make money and improve my life. It's definitely my second favorite AI release of the year.

My first favorite was Astra 6. If you want to learn how to make money with ChatGPT Astra 6, how you can use it to edit your videos. I edited all my videos with Astra 6 on TikTok, Instagram, and YouTube.

If you want to learn how to do that, there's a video over here somewhere that's going to be playable where you can see it and it'll show you exactly how to do it. how to edit your videos with Astro 6 and a bunch of other cool ways to make money with ChatGPT 6. In fact, this video was edited with ChatGPT Astro 6.

All right.

The Hook

The bait, then the rug-pull.

Brandon Carter opens by pointing out that most creators are using Meta's new AI agent, Muse, for basic checklist tasks like checking email or confirming appointments. He argues it's capable of running a full Instagram growth and monetization operation underneath its cartoon-mascot exterior, and sets out to prove it.

Frameworks

Named ideas worth stealing.

08:00list

The Controversial Claim Content Pattern

Lead with a forbidden-looking visual
State a controversial claim
Explain the mechanism behind it
Show the payoff or proof

The pattern Muse extracted from a competitor's top-performing Instagram content: an unexpected visual creates curiosity, a contrarian claim reframes a familiar bad behavior as compatible with the goal, then the mechanism and visible proof back it up.

Steal forany single-topic personal brand that wants a repeatable content hook structure

15:20list

DM Triage Workflow

Sort DMs by lead potential
Draft a response
Human approves before sending
Agent manages the follow-up

How Brandon has Muse work his Instagram DM backlog: it identifies leads that went cold, writes a re-engagement message, waits for approval, and tracks replies against a recurring nightly schedule.

Steal forany business handling high DM volume without a CRM

21:48list

Subscription Cleanup Loop

Find recurring charges from email and account data
Decide what to keep versus cancel
Confirm the cancellation directly in the linked browser

The three-step loop Muse runs against Brandon's inbox and linked accounts to surface, decide on, and execute subscription cancellations.

Steal forpersonal or business expense audits

CTA Breakdown

How they asked for the click.

VERBAL ASK

14:35link

“Make sure you click the link in the description and register right now.”

Soft-pitches a $500 Instagram audit service, then hard-pitches a free live training on growing an online fitness business with AI, positioned as the natural next step right after the audit and DM-triage demos.

MENTIONED ON CAMERA

14:35linkFree live training: grow your online fitness business with AI ↗

30:19linkHow I edit my videos with ChatGPT Astra 6 (linked video) ↗

FROM THE DESCRIPTION

PRIMARY CTAWhere the creator wants you to go next.