31:15Brandon Carter · Talking Head
I'm 43. Here Are the 10 Things I Wish I Knew in My 20s and 30s
A 31-minute unfiltered breakdown of the mindset shifts a fitness entrepreneur says would have made him rich and confident years earlier.
June 6thThe argument in one line.
Intelligence becomes a liability in business when it's used to build elaborate plans instead of taking imperfect action, so the fix is to deliberately simplify and start executing before everything feels ready.
Read if. Skip if.
READ IF YOU ARE…
- A capable, educated person who keeps researching, planning, and refining instead of launching.
- Someone who has built a business past its early stage and is adding complexity faster than it's adding revenue.
- A coach, consultant, or service provider who wants a blunt gut-check on procrastination disguised as preparation.
SKIP IF…
- You're looking for a step-by-step tactical course rather than a mindset-level wake-up call.
- Aggressive, profanity-heavy delivery isn't something you can get past to hear the actual argument.
The full version, fast.
A business coach argues that intelligence itself can keep capable people broke, because smart people are skilled at convincing themselves that more planning, more research, or more complexity is productive work, when it's really a way to avoid the exposure of actually launching. He walks through five specific traps (treating building as progress, designing for a scale you haven't reached, researching instead of doing, hiding behind complexity, and chasing shiny objects), then gives a replacement system: skip the perfect brand and the complicated offer, run a 90-day plan instead of a 12-month one, follow up on old leads, and focus daily on five inputs, posting content, talking to more people, booking calls, closing deals, and tracking the numbers.
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00:00 – 01:35
01 · You're broke because you're too smart
Cold open: the smartest coaching clients were often the slowest to make money, because intelligence enables more convincing excuses.
01:35 – 03:51
02 · Reason 1: building feels like progress
Working on a website or landing page can substitute for the scarier work of actually launching and marketing.
03:51 – 04:57
03 · Everybody gets criticized, even Jesus
A tangent arguing that no amount of polish prevents criticism, so perfectionism as a shield against it is pointless.
04:57 – 06:36
04 · Reason 2: building for a $10M business too early
A client stuck under $100K a month had over-engineered his sales process for a scale he hadn't reached, creating friction instead of results.
06:36 – 07:49
05 · The $10,000 bet
A bet to simplify that client's sales process for one month results in a $200,000 month.
07:49 – 09:47
06 · Reason 3: research becomes the smart guy's Netflix
Endless books, courses, and podcasts can function as entertainment rather than input toward action; includes a mid-video pitch for a free training.
09:47 – 11:28
07 · Reason 4: complexity protects your ego
A complicated plan gives you someone or something else to blame when it fails, illustrated by a community member who barely engaged with the program he later blamed.
11:28 – 12:34
08 · He posted 5 times a year and said it didn't work
Investigating a complaint reveals the member skipped coaching calls and barely posted content before blaming the program.
12:34 – 13:40
09 · Reason 5: shiny object syndrome
Constantly switching platforms, offers, or niches looks like strategy but prevents the credibility that comes from staying in one lane.
13:40 – 15:12
10 · Why most competitors were his own students
Staying in one niche for over a decade built a testimonial backlog that's difficult for newer, broader competitors to match.
15:12 – 16:00
11 · Do this instead: speed of a dummy, precision of a genius
Transition into a replacement system: act with less hesitation while still applying the judgment that comes from experience.
16:00 – 16:37
12 · Skip the perfect brand and the complicated offer
Argues that brand names and logos don't drive buying decisions, using well-known companies as examples; start with one simple offer.
16:37 – 17:14
13 · Why a 90-day plan beats a 12-month plan
Conditions and tools change too fast for long-horizon planning to hold up; plan in shorter cycles instead.
17:14 – 17:51
14 · The money sitting in your old leads
Following up on leads who didn't close or didn't show is framed as an underused, low-cost growth lever.
17:51 – 19:37
15 · The five boring inputs
A deliberately simple daily system: post more content, talk to more people, book more calls, close more deals, and track the numbers.
19:37 – 21:18
16 · The math: how many calls to book per day
A working-backwards formula from income goal to required daily leads, using average order value and conversion rates.
21:18 – 22:03
17 · Volume solves most problems
Closing thesis: when the right fix is unclear, increasing volume of activity is usually the more reliable answer.
Lines worth screenshotting.
- Planning and building can feel like progress while actually functioning as a way to avoid the real, exposing work of launching and marketing.
- A client stuck under $100,000 a month was building systems designed for a $10 million business, and the resulting friction, not a lack of skill, was what kept him stuck.
- Simplifying that same client's sales process for one month, with nothing else changed, took him from stuck to $200,000 the following month.
- Treating business research and education as entertainment is a way of feeling productive without ever applying what's been learned.
- Building something overly complex protects the ego, because a complex plan's failure can be blamed on the plan, while a simple plan's failure feels personal.
- A community member blamed a coaching program for his lack of results after attending almost no live calls and posting on social media only a handful of times in four years.
- Constantly switching platforms, offers, or niches prevents the credibility and testimonial backlog that comes from staying in one lane long enough to become known for it.
- A 90-day plan beats a 12-month plan because the tools and conditions available in a market can change faster than a year-long plan can account for.
- A simple, repeatable system (follow up on old leads, book calls, close deals, track numbers daily) outperforms an elaborate, half-finished one.
- When a problem's cause is unclear, increasing volume (more content, more outreach, more calls) is usually a more reliable fix than redesigning the strategy.
Overthinking is a disguised form of avoidance
WHAT TO LEARN
The specific traps that keep capable, intelligent people stuck are all versions of the same thing: using thinking, planning, or complexity to avoid the exposure of imperfect action.
02Reason 1: building feels like progress
- Working on a website or landing page can substitute for the scarier work of actually launching and marketing.
03Everybody gets criticized, even Jesus
- No amount of polish prevents criticism, so perfectionism used as a shield against it doesn't actually work.
04Reason 2: building for a $10M business too early
- A client stuck under $100K a month had over-engineered his sales process for a scale he hadn't reached, creating friction instead of results.
05The $10,000 bet
- Simplifying that client's sales process for one month, with nothing else changed, took him from stuck to a $200,000 month.
06Reason 3: research becomes the smart guy's Netflix
- Endless books, courses, and podcasts can function as entertainment rather than as input toward action.
07Reason 4: complexity protects your ego
- A complicated plan gives you someone or something else to blame when it fails, which is part of why overthinkers build them.
08He posted 5 times a year and said it didn't work
- Investigating a complaint about a program often reveals low actual engagement, like skipped coaching calls and almost no content posted, underneath the blame.
09Reason 5: shiny object syndrome
- Constantly switching platforms, offers, or niches looks like strategy but prevents the credibility and track record that comes from staying in one lane.
10Why most competitors were his own students
- Staying in one niche long enough builds a testimonial and case-study backlog that's difficult for newer, broader competitors to match.
12Skip the perfect brand and the complicated offer
- Brand polish, like a logo or a clever business name, has little to do with whether people actually buy.
13Why a 90-day plan beats a 12-month plan
- Conditions and available tools change faster than a 12-month plan can account for, so shorter planning cycles hold up better.
14The money sitting in your old leads
- Following up on old leads who didn't close or didn't show is an underused, low-cost way to find revenue that's already sitting in the business.
15The five boring inputs
- A simple daily system, posting content, talking to more people, booking calls, closing deals, and tracking numbers, outperforms an elaborate, half-finished one.
16The math: how many calls to book per day
- A working-backwards formula (income goal to required clients to required calls to required leads) turns a vague goal into a concrete daily number.
17Volume solves most problems
- When a problem's exact cause is unclear, increasing volume of activity is usually a more reliable fix than redesigning the strategy.
Terms worth knowing.
- Shiny object syndrome
- The pattern of repeatedly switching platforms, offers, or business models whenever something new looks promising, which prevents building credibility in any one of them.
- Paralysis of analysis
- A state of being unable to act because of excessive evaluation or planning, treated here as a trap that smart, capable people are especially prone to.
- Working backwards (from an income goal)
- A planning method that starts from a target income, then derives the number of clients, calls, and leads needed per day to reach it using average order value and conversion rates.
Things they pointed at.
Lines you could clip.
02:27
“A fool in motion beats a genius at rest.”
06:32
“Your landing page can't tell you no. Only a person can tell you no.”
06:56
“Everybody gets criticized, even if your work is perfect.”
21:15
“Whatever the problem is, more volume solves most problems.”
Word for word.
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metaphoranalogy
some of you are broke because you're too smart you think too hard you think too much you're trying to plan out and make everything perfect why literal dummies are running laps around you and because of this your intelligence is actually working against you like i've coached thousands of people helping them grow their online fitness business make a ton of money but the smartest people i've coached were typically the slowest to make money and it's because they waited till they had everything perfect they wanted to get the right logo the right funnel the 40 page business plan.
They wanted to have every single sales call mapped out and have everything perfect. Or they wait to get investors or wait till they have enough cash to start their business or wait till they're in great shape. While dummies with no plan, no experience who weren't even in the best shape were able to build their online fitness business way faster and start making money while these other guys are still planning.
I've coached people in other businesses too, not just online fitness, but that's where I have the most domain expertise. So that's where I market myself. But a lot of people come to me for business advice.
A lot of people who you know, famous people, and some of these people who are already successful, they want to make till everything is perfect, but the dummies move faster. And that's one of the reasons why they have success so quickly. It reminds me of a quote I once heard, .
And in this video, I'm going to show you how you can harness your inner dummy to start making moves while at the same time using your intelligence to your advantage so you can make progress even faster. But you need to know why your intelligence is holding you back and how to get around that.
Here are the reasons why smart people stay broke. the first reason a lot of smart people stay broke is because building something feels like progress planning starts to feel like you're actually making progress building a landing page feels like progress building your website feels like progress and it's actually the most comfortable way to avoid real work or it's a way to avoid doing what you're scared of which is actually launching the website launching the landing page launching the new offer telling people about it's actually marketing yourself getting in front of people so what a smart person would do is because they're smart they can trick themselves they can themselves and they'll keep working on the website you know how many people i've met over the years who were working on starting their business and every time i see them month after month i'm still building a website i'm still building a website i can have that up in 10 or 15 minutes tops i can have that up in five minutes if i use codex put chat gpt on asterisk 0 .1 and hit the
ultra fast mode and a lot of times what people say is man i just want everything to be perfect i want everything to be perfect yeah bitch shit ain't never gonna be perfect you're always gonna be iterating and making changes and improving i have never put out anything that's perfect and i am fucking rich i put out shit with mistakes fucking misspellings typos i'll double check to make sure the fucking payment link works but other than that man we need to make moves and fix this shit along the way But when you say you want things to be perfect, you're smart enough to convince yourself that that's true.
That's the problem. But the truth is you're afraid. You're afraid to launch.
You're afraid what people will say. You're afraid of looking like a fool. You're afraid of looking stupid.
And you know what that means, right? I don't know if I have to say it, but what would you call a person who wanted to do something, but he was too afraid to actually take action? You certainly wouldn't call that person courageous.
Well, if he's not a courageous person, then what is he? I don't think I have to say it. I think you know exactly.
Exactly what you would call that person. Hey asshole, that person is you. You're acting in fear because your website can't tell you no.
Only a person can tell you no. Your landing page can't tell you no, I don't want to do it or give you an objection, but a human can. Your website can't laugh at you unless you were silly enough to program it to do that, but a human can laugh at you.
What you need to understand to get rid of that fear is that Everybody gets criticism. Even if your shit was perfect, people will criticize you.
Motherfucker. They killed Jesus close to where he was born. They killed Abraham Lincoln.
He saved America. They killed Martin Luther King. My son would be drinking out the colored water fountain had it not been for him.
And all three of these people have done way bigger and better things than any of us will ever do. And they got killed for it. What makes you think you're not going to get any criticism no matter how perfect your website is?
no matter how perfect your product is, no matter how perfect you are, nobody gets unanimous praise. You have to learn to make peace with that. Right now, if you look at the comments, somebody might be talking shit about me and I'm fucking awesome.
Like sometimes I shock myself at how fucking awesome I am, but people will still find reasons to criticize me and that's okay, man. So just remember, man, if they'll criticize big Brandon Carter, he's better than almost everybody at everything. If they're going to criticize him, man, of course they'll criticize me.
Remember that and stop hiding behind trying to make shit perfect. You're being a coward. Another thing that holds smart people back is smart people can actually see to the end and they can plan to the end.
So they actually start building with the end in mind. For example, I was talking to one of my one -on -one coaching clients and I kind of had already helped him build his business from basically zero to right underneath $100 ,000 per month. And he had been stuck at right under $100 ,000 a month for almost a year.
And he lived close to me and I kept talking to him about it. And then one day I said, bro, come with me to lunch. asking him about this i was giving him a lot of ideas of things i knew would work for him to get him over a hundred thousand dollars per month i know because i helped so many people make a ton of money and he said yeah man but i'm trying to think about this like it's going to be a 10 million dollar a year business so i'm trying to operate like that right now and he had all these complex systems that were actually causing too much friction for where he was at and i was like you only need to do that when you have so many leads that your sales people can't even take them all that's not the problem you had you watched some videos about a dude who's making a hundred million a year and you tried to do exactly what this motherfucker does but you gotta understand he has different lead flow than you he has a different business a different offer than you you're causing too much friction between the customer finding out who you are and them giving you money and that friction is keeping you under a hundred thousand dollars a month and he argued with me for this i'm like brother if i made the amount of money you made i might jump off the roof i left your income level
over a decade ago, you should probably listen to me. Especially since you're paying me to tell you how to get to the next level. Like, why are you paying me if you're not gonna do what I say?
And he still argued, argued, argued, argued. And I said, hey bro, check me out. I want you to do X, Y, and Z.
I told him simplify his sales process for just one month. Just simplify it. Take out all this fucking crazy shit you built in anticipation of a $10 million year.
Simplify the customer journey. Do it just for one month. if you do everything i say and you don't get over a hundred thousand dollars next month i'll give you ten thousand all right and we shook on it do you know this made 200k the following month he made this just way too complex because he was listening to somebody who makes a hundred million dollars a year it sounds right yeah let's just do what he does but you don't have the same kind of business this person has and more importantly you're not at the same level he has to have all these systems because to get a hundred million dollar business he has to spend millions Millions and millions and millions in ads, which means he gets so many more leads.
He'll get more leads in a day than the guy I was coaching will get all year. So he has to put up all that friction and overqualify the potential customers. But you can't do that shit when you're spending a few thousand dollars a month on ad spend and you're making less than a hundred thousand dollars a year.
Fuck out of here. But he kind of outsmarted himself. The next reason that smart people stay broke is because they research way too much.
And the research turns into kind of Netflix for them. Like the way my girl watches Whore Island or the Kardashian shows is how he consumes business content. That one probably stuck because that's probably a lot of you guys.
I think you need one more course, one more book, one more podcast. And you just keep learning, learning, learning, which I'm a big fan of. I read two books a week.
I've been doing this since I was 19. I've read thousands of books. I just got back.
from my best friend, Jeremy Haynes, Inner Circle Mastermind. I spend well over $100 ,000 a year on my own personal education, whether it's courses, masterminds, coaches. But the difference between me and your bitch ass is I immediately implement the shit.
I start doing the shit I learn. But a smart guy thinks he needs to know everything. Motherfucker, you gotta start gunslinging.
You gotta start acting like the dummies who are too dumb to know that they can fail, so they just start. But because you're smart, you'll be able to make the appropriate adjustments. along the way but you gotta start hey asshole you can read as many books as you want about swimming you can buy online courses and watch trainings on how to swim but you will not be michael phelps until you get in the motherfucking water only then can you apply what you learned if you haven't applied it how do you know you've really learned it hey guys i'm doing a free live training where i will show you exactly how to grow your online fitness business Using AI, I've taught over 15 ,000 people how to grow their online fitness business.
And I'm going to teach you as well. for free. It's going to be a live training.
I'm going to be answering questions before, during, and after. I'll be analyzing your social media profiles, and I'm going to be giving away some free AI tools that help you come up with your scripts, come up with your content ideas, and edit your videos. These are the tools that I actually use.
So you're going to get all those AI tools for free. Make sure you click the link in the description to register. Do not miss out on this, all right?
The next thing that keeps smart people broke is they use complexity as a way to protect their ego. See, if you make something super complex and it fails, then you can blame the plan. If a simple plan fails, especially if a lot of people have done it, then it stings a little bit more because now you have to blame yourself.
For example, I got a DM a while ago from one of my community members from High Ticket Training, and he had joined maybe four years ago. And this brother said to me, Man, I joined a program and it didn't work for me.
And you know, I take that seriously, man. I want all of our community members to succeed. Partially because I need to use their testimonials for my marketing.
Them succeeding will help me make more money. So our incentives are aligned that way. I may want them to succeed more than they want to succeed.
That's the harsh reality. So because I took it so seriously, I started investigating. I checked the records of our live calls.
This motherfucker wasn't showing up to none of the live calls. We have four live calls a week. One of them was with me because I remember I'd never seen this motherfucker on a live call.
The other three are for our other coaches. We have a sales coach. We have a social media growth coach.
We have a coach that helps them actually train their clients online. And I look at the workers. He hadn't showed up to any of the calls.
He showed up to like a few the first month he joined and then stopped showing up 100%. I was like, all right, well, that's strike one. But I want to see, man, did we fit?
him somewhere else and each one of our community members they get a one -on -one coach for the first 90 days somebody actually work with them hold their hand across the finish line for the first 90 days because we want our community members to start making progress fast and i talked to his coach and he was like yeah man that stop responding to me after the first week i'm like all right that's strange then i went and looked at his social media now we teach our clients how to post social media so they can get clients and you need to be posting every day if you want to make money every day so So I searched his social media.
I scraped it. I used AI. But guess what?
That wasn't even necessary. Because what I found out was over the last four years, this motherfucker posted on average five times per year. That's not even once a month.
That's not even every other month. And then he said my program didn't work for him. Now, of course, I wanted to ring this motherfucker's neck.
However, what I told him instead was, hey, brother, you ain't show up for none of the calls. You ghosted your coach. You ghosted your one -on -one coach.
posted 20 times over the course of four years like how did you really expect to succeed under those circumstances he was like yeah you right man i didn't put in the work like yeah no shit asshole it was easy to blame the program right so of course what i said to him was like listen man when you join our program you get lifetime access right so we still here for you start showing up to the live calls start posting let us help you actually recoup your investment bro and you know that was the other day it's yet to be seen if this motherfucker will follow through The next thing that holds smart people back is shiny object syndrome, right?
Shiny objects are not a strategy, but shiny objects can look like strategy, a new platform, a new tool, maybe even starting a new offer every month. You ever see some of these guys online? There's these like business guys.
Every month they doing something new. First, they was doing dropshipping. Then they were doing Amazon FBA.
They were all doing NFTs during that scam. Then they were selling Forex. Now they slaying faceless Facebook automations.
They keep switching. and offers and switching shit because they see something like, oh, this is working. Let me just switch my whole business and personality to this thing.
But the thing is, man, when you stick to one thing for a long time, what happens is the longer you're in an industry or the longer you're in a niche, the more credibility you build up in that niche. For example, there's other people who teach how to grow your online fitness business. About 70 % of these motherfuckers were my former students.
You know what I'm saying? I grew my own competition. That's fine.
But when you come into this industry, how you got to compete with me? right? And that's okay.
You can do it if you're smart enough and you work hard enough and you think you're more disciplined than me and have more business acumen. However, the strategic advantage I have is I've got so many testimonials of people who I helped make money as online trainers, just like a staggering mind boggling amount, like so much so that it would really be difficult for someone to come in and say they have more credibility to me in this niche.
That's a real advantage for me. But here's the thing. If I kept switching offers every few months like the other motherfuckers then yeah maybe i have some testimonials from people i made money but were they all online trainers right the way i have it right now if somebody comes to me and wants to become an online trainer they're gonna get bombarded with more testimonials than they know what to do with of people just like them who accomplish exactly what they wanted to accomplish but if i was showing these people testimonies from people who i helped with forex it wouldn't hit the same it's kind of like if you were trying to get laser eye surgery would you go to the doctor who just started doing laser eye surgery on the side or do you want them who's been doing laser eye surgery for over a decade and he's got a staggering amount of testimonials from people whose eyes he fixed with the laser you're gonna want the best laser eye surgery even if it's more right the guy who's the expert the specialist who's specializing in one thing you'll probably pay him more than you paid the guy who's doing laser eye surgery on the side if you like your eyes as much as i like my eyes you don't even want no budget laser eye surgery
What kind of ghetto shit is that, right? But if you keep switching around like these other motherfuckers, you'll never be able to build up that backlog of testimonials and social proof. And that's one of the hugest advantages you can have in a business.
So here's some of the things you need to do instead so you can start moving at the speed of a dummy with the precision of a genius. Yo, skip the perfect brand. Fuck that shit.
Nobody cares about your logo. Nobody cares about your name, what you name your business. Hey, the most profitable company of all time is a computer company named after a fruit.
Names mean nothing. promise you no one gives a fuck about your name one of the other most profitable companies of all time google is a name that means nothing even jeff bezos didn't give a fuck about his name amazon was only chosen because search engines used to rank shit in alphabetical order he wanted to come up First, your name means nothing.
No one gives a fuck about your logo. I promise you, I ain't never bought a product because of the logo. Hey, motherfucker, I'm wearing a $200 ,000 watch.
The name is just the fucking guy's name, Richard Millay. The logo is nothing. It's just his name.
There's no logo. He gives a fuck. Skip making your offer crazy complicated or thinking it has to be perfect.
Motherfuckers be out here trying to make a five tier three bonus payment plan. matrix yo start off with one price start off with one offer one price market it to one kind of person once you start getting some success and getting some feedback from actual prospects then you can start offering new shit but but let's launch something bitch nigga skip your fucking 12 month plan run a 90 day plan at most because you don't know what the world's gonna be like in 12 months 12 months ago ai wasn't good enough to edit videos you're watching a video that was edited in one prompt I haven't edited it yet, but I know from the last five videos I posted on YouTube that I'm going to throw this in Claude Code or ChatGPT Codex.
I'm going to use the skills which I have perfected and honed in. And one of the two is going to give me this video with one prompt, one shot. but you couldn't do that 12 months ago.
So how could I have planned for that shit? Make it fucking 90 day plan at most. Squeeze what you have before you build something new.
If you have already started some shit, you think about building a new business or a new offer or starting something from scratch like a dumb ass, why don't you repitch your old leads? Why don't you start fucking following up on the people who didn't jump on sales calls? When's the last time you hit them motherfuckers up?
They were interested at one point. Why don't you follow up on the people who you couldn't close? You know, the money's in the follow up.
Like you might not even have a bad offer, but you don't have no system to follow up with your leads that didn't close, that didn't show, and didn't buy. Some of you motherfuckers got an extra $100 ,000 in those buckets. all right now that we got that out the way here's what we're going to do instead of procrastinating and pretending to start we're going to focus on five boring inputs now this may with you because this is going to seem super boring but here's what you're going to do to build your business one you're going to post more content every business needs content even if you're not an online business if you're a restaurant you still need to be able to produce ads you still need to have a social media presence even if you're a fucking doctor.
You still need to put out ads to get clients and you still need to have organic content. Gone are the days when you can fuck around and just not be an internet guy. If you want to make money, those days are long gone.
So you're going to post more content. You're also going to talk to more people. You need to fucking start more DM conversations, follow up on the leads that come through from your ads, reply to all your calls every day.
You need to put a number on it, talk to more people, and you need to have a system. And here's the thing, asshole, if you are someone who struggles with paralysis of analysis then don't wait till you have the perfect follow -up system you the type of motherfucker who needs to just start gunslinging Put a fucking number on how many people you're going to reach out to today.
Put a number on how many people you're going to reach out to every day and just start fucking hitting them motherfuckers up. If paralysis of analysis is not one of your problems, then yeah, you can start building like some follow -up systems, set up some notion databases and set up some automations that remind you who to hit every day.
But you motherfuckers who be out here outsmarting yourself, analyzing shit and not moving. Nah, you just got to start gunslinging. Gunslinging, yo.
I'm going to reach out to a hundred people today. 200 people every day. Fuck it.
Let's go. Book more calls. Content.
is the bait the call is the job right so you need to constantly be booking calls booking calls booking calls booking calls for either you or your sales team and put a number on that have a goal each day of how many calls you need to book and you can work backwards see what you set your income goal see what your average order value is that's going to tell you how many new clients you need per month to hit that income goal now that we have your average order value see what your conversion rate is on sales calls then once you have that conversion rate see how many many calls you need per month to get that many sales and that's your number then divide that number by 30 that's how many calls you need to focus on booking each day if you want to take it even deeper see what percentage of leads actually book calls on average per month that's going to tell you how many leads you need each day to get the amount of book calls you need each month to hit the amount of sales calls you need to get each month to hit your income goal
And then once you have that number, boom, get on these fucking calls and close these deals, motherfucker, let's go. And then collect the money, man. And once you have a client, then you can build the next thing to sell them, right?
Because if you do a good job with the first thing you sold them and you are able to sell them more than do it, and that can be either a continuity program or it can be an upsell to a higher tier program. And you need to track these numbers daily. And here's the thing, bitch nigga, it's just math.
Success is just math. Now that you got the math, all you got to do is start hitting those numbers and executing. Now you got to execute.
That's the only plan that I want you to do. What I just told you. And now you got to execute.
Relentless execution. And if you don't hit the numbers one day, figure out why. Make the adjustments as you go.
But you got to go to find out what adjustments need to be made. And if you can do that, you can stop being one of these bitch ass motherfuckers who overcomplicate things and never succeed because they want everything to be perfect. You a coward.
Let's start stepping on the gas. kicking the door two guns up shoot everything that moves the answer is typically always more volume whatever the problem is more volume will solve most problems you're not making enough money make more content get more leads get on more calls close more deals volume volume volume volume aggressive aggressive action and absurd volume solves most Hey man, if you liked that video as much as I think you did, then yeah, you are a smart person.
I knew it. Here's some other content that will actually help you along your goals, but make sure you implement this and whatever you watch next. Don't just be out here watching shit.
The Hook
The bait, then the rug-pull.
A business coach opens with a provocation: the smartest people he's coached were often the slowest to make money, because their intelligence gave them more sophisticated ways to avoid taking action.
Named ideas worth stealing.
01:35list
Five reasons smart people stay broke
- Building feels like progress
- Building for a scale you haven't reached yet
- Research becomes entertainment
- Complexity protects your ego
- Shiny object syndrome
A five-part diagnosis of the specific ways overthinking substitutes for action in a growing business.
Steal fora pre-launch self-audit checklist
17:51list
The five boring inputs
- Post more content
- Talk to more people
- Book more calls
- Close more deals
- Collect the money and track the numbers
A deliberately unglamorous daily activity system offered as the replacement for overplanning.
Steal fora daily sales-activity scorecard
19:58model
Working backwards from an income goal
Start from a monthly income goal, divide by average order value to get required new clients, use the sales-call close rate to get required calls, and use the lead-to-call booking rate to get a daily leads target.
Steal forsetting a daily outreach number for any sales process
How they asked for the click.
VERBAL ASK
09:16link
“click the link in the description to register for the free live training”
mid-video soft pitch for a free training, tied directly to the research/education point being made
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
