A whiteboard walkthrough of what's working, what just cost the business $1 million, and why a single-category business model is being left behind.
Posted
2 days ago
Duration
Format
Talking Head
sincere
Views
6.6K
123 likes
57 · 43
Big Idea
The argument in one line.
Record revenue does not fix a broken acquisition engine, so real progress means naming the one recurring constraint and rebuilding the team and funnel around it.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You run an eight- or nine-figure info, coaching, or physical-product business and keep hitting the same revenue ceiling year after year despite changing tactics.
You're restructuring a marketing team and want a concrete example of splitting acquisition into specialized pods instead of one generalist per funnel.
You're deciding whether to add a setter layer, a low-ticket funnel, or a webinar-to-booking flow on top of an existing high-ticket funnel.
SKIP IF…
You're pre-revenue or under seven figures — this is written for someone already running a large acquisition team, not someone building their first funnel.
You want a step-by-step tutorial — this is one operator narrating his own whiteboard, not a how-to walkthrough.
TL;DR
The full version, fast.
After crossing $120 million in total cash collected, a founder lays out what's working and what's still broken in his acquisition engine. The core mechanism is a pod-based marketing structure: separate high-ticket and low-ticket leaders each draw on shared creative, copywriting, media-buying, and tech pods instead of one generalist running every funnel. The business also lost nearly a million dollars moving into physical products, and keeps hitting a roughly $3-million-per-month ceiling despite years of funnel changes, including a new low-ticket-to-webinar-to-booking flow built to fix it. The actionable conclusion: decide your goal first, learn only from people currently doing the thing you want, and find the one constraint before adding more complexity.
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States the $120M cash-collected milestone and previews the video: core principles, Whop, the main business, and personal updates.
00:59 – 02:21
02 · Core principles: goals, who to listen to, bottlenecks
Lays out three filters: know your target outcome first, only learn from people currently doing the thing, and always find the one constraint holding you back.
02:21 – 03:44
03 · Whop and WhopX
Explains the role as head of WhopX, the earnings-gated community layer with chats/calls/events tiered at 1K/10K/100K/1M in trailing-30-day revenue.
03:44 – 05:19
04 · What's actually on Whop (partners, ads, websites)
Breaks down Whop's partner referral program, the ads infrastructure people are running at scale, and a newer end-to-end website hosting offering.
05:19 – 06:06
05 · Main business: record year, same pitfalls
The core education business is pacing a record year but repeating the same acquisition pitfalls as prior years, up from a $5.4M peak month.
06:06 – 06:48
06 · The ~$1M physical products L
Admits a near-$1M loss trying to expand from education into physical products, calling it a straightforward mistake in fit and buying.
06:48 – 08:04
07 · New marketing structure: pod leaders
Introduces the new pod structure: high-ticket and low-ticket acquisition leaders, each resourced by shared creative, copywriting, media-buying, and tech pods.
08:04 – 09:44
08 · My role + team structure front to back
Describes his own shift into a full-time 'leader of leaders' role, and the team laid out front-to-back: performance, organic, sales, tech, customer success, coaching.
09:44 – 10:45
09 · How our funnels used to work (VSL to closers to setters)
Recaps the original funnel: paid to a VSL, one application path, closers, then later adding a setter/lead-nurture team once volume justified it.
10:45 – 11:43
10 · Multiple experts at the same CPA + the DTA funnel
Running three brand voices for the same offer held the same cost-per-acquisition but unlocked more volume; also tested a direct-to-application (DTA) funnel for warm and B2B traffic.
11:43 – 13:23
11 · Low ticket is now ~80% of the front end
What started as a test funnel now drives roughly 80% of front-end volume, booking buyers directly with a setting team after purchase.
13:23 – 14:01
12 · Checkout to booking: how framing changes the book rate
Framing the post-purchase call as a welcome/onboarding call books 60-70% of buyers; framing it as applying for coaching drops that to 10-20%.
14:01 – 14:40
13 · The $3M/mo new cash ceiling
Despite years of funnel changes, new cash keeps hitting roughly a $3M/month ceiling that comes and goes rather than staying broken through.
14:40 – 17:02
14 · Live webinars to application to booking
A newly launched weekly live webinar, run mostly for warm-audience cleanup rather than cold traffic, is producing outsized ROAS and routes through an application step before booking.
17:02 – 19:15
15 · Events and learnings: Cole, Iman, Jeremy, Nick, Dom
Reflects on a year of learning by watching how top operators across education, physical products, and services actually operate day to day, not just what they say on stage.
19:15 – 19:59
16 · Why I'm exiting education (as our only thing)
Publicly commits to no longer treating education as the sole business line, moving toward broader online-business building.
19:59 – 20:41
17 · Lock-in season and momentum
Describes the current phase as a deliberate 'lock-in season,' framing business growth as an expand-contract momentum cycle.
20:41 – 22:02
18 · Talent, network, opportunities + saying yes to Whop
Credits network built from making videos for being able to hire almost anyone; says he turned down most inbound opportunities except Whop, which he calls the highest-leverage deal available to him.
22:02 – 23:19
19 · Progression and the honest numbers
Measures his own health by whether he's progressing rather than by the raw number, admitting this month will land under $4M despite feeling internally further along than a year ago.
23:19 – 24:18
20 · Links, WhopX and what's next
Closes with a low-pressure pointer to WhopX and social links, and a loose commitment to posting more often depending on feedback.
Atomic Insights
Lines worth screenshotting.
Crossing $120 million in cash collected did not fix the acquisition engine that has broken the same way since 2023.
A team of specialized marketing pods (high-ticket, low-ticket, creative, copywriting, media buying, tech) can outperform one generalist running every funnel.
Testing three different brand voices for the same offer produced the same cost-per-acquisition as one voice, but unlocked more total volume.
Framing a post-purchase call as a 'welcome call' gets 60-70% of low-ticket buyers to book, while framing it as 'applying for coaching' drops that to 10-20%.
A well-run low-ticket funnel can liquidate roughly half its ad spend on the front end, then convert the rest into a 70-80% margin backend offer.
Moving from an education product into physical products cost this business nearly $1 million in under a year.
Only listen to people who are currently doing the thing you want to do, not people who used to do it three years ago.
Business advice ages fast: how someone ran an agency three years ago can be night-and-day different from how they'd run it today.
A recurring revenue ceiling that persists across multiple different funnel structures is a sign the constraint is structural, not tactical.
Saying yes to one high-leverage opportunity and no to nearly everything else can outperform chasing every opportunity that comes in.
Takeaway
Record revenue doesn't fix a broken acquisition engine
WHAT TO LEARN
The real story isn't the $120 million, it's that the same acquisition ceiling keeps returning across totally different funnels, and fixing it took restructuring the team, not tweaking the ads.
02Core principles: goals, who to listen to, bottlenecks
Decide what size outcome you actually want before choosing tactics, because building toward a million-dollar lifestyle business requires different moves than building toward a $500 million company.
Take advice only from people currently doing the specific thing you want to do, not people who used to do it, since conditions in most industries shift enough in a few years to make old playbooks unreliable.
06The ~$1M physical products L
Moving from an information product into physical products cost this business nearly $1 million in under a year, showing how differently inventory-based margins and logistics behave compared to digital delivery.
Publicly naming a costly failure instead of only sharing what worked keeps a business update honest and useful to anyone facing the same decision.
07New marketing structure: pod leaders
Splitting acquisition into a high-ticket leader and a low-ticket leader, each pulling from shared creative, copywriting, media-buying, and tech pods, lets specialists focus instead of one generalist running every funnel.
A newly stood-up team structure is still an experiment: expect it to need adjustment rather than treating the org chart as solved on day one.
11Low ticket is now ~80% of the front end
A low-ticket offer that once existed only as a test can grow into roughly 80% of a business's front-end volume once it's proven out.
Target liquidating around half your ad spend through a low-ticket front end, then earn the real margin on a backend offer sold to buyers who already trust you.
12Checkout to booking: how framing changes the book rate
The exact same post-purchase call books at 60-70% when framed as a welcome or onboarding call, but drops to 10-20% when framed as applying for coaching, even though the offer underneath is identical.
Wording on a booking page has to balance two competing goals: keep the show-up rate high, and don't set the sales team up with the wrong expectations about who's on the call.
13The $3M/mo new cash ceiling
A revenue ceiling that reappears across multiple different funnel structures over several years points to a structural constraint, not a tactic that just needs tweaking.
Running the same acquisition system since 2023 and hitting the same rough ceiling each time is a signal to change the underlying model, not just the ad creative or copy.
15Events and learnings: Cole, Iman, Jeremy, Nick, Dom
Evaluate a mentor by watching how they actually operate day to day, not only by what they say on stage — tactical rigor shows up in behavior before it shows up in words.
Learning from operators across different business types, including physical products and services, surfaces patterns that staying inside one industry never would.
16Why I'm exiting education (as our only thing)
Treating one product category as the only thing a business does can itself become the constraint limiting how big it can get.
Broadening a business's positioning beyond its original niche is a deliberate strategic pivot, not a sign the original niche stopped working.
18Talent, network, opportunities + saying yes to Whop
Saying no to nearly every inbound opportunity except one high-leverage deal can outperform chasing every opportunity that comes in.
A large enough network can replace formal hiring pipelines: the ability to reach any specialist directly compounds faster than one company's job postings ever could.
19Progression and the honest numbers
Measuring personal and business health by whether you're progressing, not by hitting a specific number, catches stagnation earlier than watching revenue alone.
Internal changes like team structure, decision-making, and vision can be real progress even in a month where the external revenue number looks flat or down.
Glossary
Terms worth knowing.
Whop / WhopX
Whop is a payments and software platform for online businesses. WhopX is its earnings-gated community layer, unlocking chats, calls, and events based on a member's trailing-30-day revenue processed on Whop.
Pod (marketing structure)
A specialized team unit, such as creative or copywriting, that multiple acquisition leaders draw resources from, instead of each funnel having its own dedicated staff.
DTA funnel
Short for 'direct-to-application' — a funnel that sends cold traffic straight to a headline and an application form, skipping a gated opt-in step.
Ad-con team
An ad-confirmation or lead-nurture team that confirms a booked call before it reaches a closer, reducing no-shows.
Liquidation (in funnels)
Recovering most or all of the ad spend used to acquire a customer through an initial low-priced offer, before profit is made on a backend upsell.
L30
Shorthand for a trailing 30-day revenue window, used here to determine which community access tier a member qualifies for.
“We've now crossed over $120 million in total cash collected... I am not selling anything.”
states the whole video's premise in one breath: a big number and zero pitch→ TikTok hook↗ Tweet quote
06:27
“took a massive L and I'm not going to shy away from that”
rare, blunt admission of a near-$1M loss→ IG reel cold open↗ Tweet quote
12:29
“it's like a net zero machine on the front, spend 2 million, make 2 million back”
crisp one-liner that explains liquidation economics in one breath→ TikTok hook↗ Tweet quote
22:13
“if I look at the outputs right now and the results it looks like zero progression”
vulnerable admission set against a backdrop of record revenue→ newsletter pull-quote↗ Tweet quote
The Script
Word for word.
Read-along
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See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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metaphor
What's up, guys? Long time no chat. Today is going to be a life and business update.
We've now crossed over $120 million in total cash collected, nearing $130 million, which we'll get in the next couple of weeks. And really, I just want to talk about what's next and some learnings. So we're going to start off with some core principles, go into some WAP.
uh stuff which will be exciting to share main business this business right here uh and all the changes and structural stuff that's been happening i'm excited to share these uh and then some personal updates and at the end i'm actually going to change this this is from some of the older videos but i'll show you guys like how traffic is currently flowing in the funnels for acquisition that are currently working and we'll build it live but again yeah just crossed 120 mil and some change i am not selling anything i have still not sold anything and everything i share on here is what did work for us a lot of what did didn't work, which you're going to hear here since the last updates on what we are actively doing.
And the goal of anything I'm making content world is literally to find talents, opportunities and network. All right, so let's kick it off, starting with core principles. So I've done a lot of talks since I started doing some YouTube videos.
And I always like to start with this with which is just like, Understanding what is your goal before we start any of this, because the person who wants to have XYZ lifestyle or XYZ size business, if someone wants a million dollar a year cashflow biz versus a $500 million XYZ, it is just going to be a lot different on how you approach the thing.
Next one, who you should listen to. So for who you listen to, I'm a huge fan. And I'm sure you guys have seen me share this around player coach model.
And you should be listening to someone who has done the thing who is in XYZ similar circumstance to get to desired goal that you both share and or has hit the goal that you want. So I'm not a big fan of people who have been in an industry and no longer in it and teach how to do it.
I don't think that it is aligned. I think that there's a lot of, uh, there's so much changes nowadays. I mean, AI is like the simplest example.
Um, but where, you know, you talk to someone three years ago, had an agency versus today and it is night and day different how you'd run that. Uh, what's the bottleneck core believer in, you know, constraint bottleneck. I'm going to throw up if I continue to say or hear that word, but it's true, which is there's always one thing inside your business or your personal or your whatever that is stopping you from.
XYZ getting to the next level and always identifying that and then once you identify it What are the levers you can pull on either side of it to fix it? Okay, so let's kick this off with WAP So I'm sure a lot of you know that I'm pretty involved now over there And so I am the head of WAPX and so what WAPX is is basically the community layer on top of WAP that is completely gated by your active Keyword there, active earnings on WAP.
So we now have a macOS app and we have an iOS app. But we have chats, calls, events, and some more stuff that I can't announce yet coming soon. But they're gated right now by 1K, 10K, 100K, and a mil a month.
And a month means L30. So in the last 30 days, if you've done over a million dollars, you unlock all four of the zones. If you've only done 5 ,000, let's say, you're only in the 1K chat.
And so we're starting up calls next week for the 1K plus, but I have been doing months and months and months of weekly 100K and 1 mil calls. We had our first 100, I'm sorry, 1 mil event. That was crazy.
We had the guys from My First Million come speak at it and beyond. But my whole goal here. is to connect and to be that layer and host that foundation for all of us online in many different types of industries, but all online businesses so that they're all in one place with active earners doing the thing.
Back to my, who do you listen to and who should you be hanging out with in your pursuit? I'm a big believer that it should be around other people who are actively doing the thing, which is what this allows. So got to play in quite nice business types.
I think this is very commonly misunderstood. Everyone thinks it's just like, Paid groups or just high -tech coaching, which is just not even close to true There was an era and it's definitely like louder about it.
Maybe From a WAP standpoint over time has changed a lot So there are massive platforms massive physical products businesses services both like brick and mortar and agency like there are every type of business you can imagine and sizable ones at that on there, which is cool because these chats mean that they're not just a bunch of info coaching guys or education or whatever.
It is a, it is a nice little blend. So yeah. And then the three core things right now that I just don't think people are using or know about is like this partners program.
It's huge, and we're doing a big initiative around this, which you basically get a share of anybody you refer on for their payments, but then also you get it for their ads. Ads, which is another huge thing that is now rolled out, there are people spending insane amounts of money on ads with crazy ROAS inside ads within WAP.
Okay. So this is huge one. And then these two days you chain off each other.
And then one of the newer initiatives is websites where people are fully hosting their end to end. So yeah, all in all, my big thing here that I'm completely focused on is how can I grow this and how can I build a community that is like nowhere else? And we all know the groups that are out there that are 50 K and 150 K and whatever a year to be in chats and calls and events basically.
And so this is entirely free. It is included. Probably a better way to say it, not free, just by having your payments and earning on WAP.
So let's get into meat and potatoes of the main biz. So right now we are pacing a record year, but I would be remiss to say if we were not falling into the same pitfalls, which is extremely frustrating for me. So last year, I think it was July.
or august we did 5 .4 mil as our peak and this was a combination of front end and back end cash and again this is all an education business for those who are new here so uh it's been around for you know years and years and years there's no no there's no overnight success uh we've moved all our payments to wops that's why i have the two different here but this is the stripe original where we had um you know years and years of payments there um but essentially you know we've been at 30 the year prior was around 35 we're pacing around 40 call it and Same pitfalls.
It is the acquisition engine that continues to break, which I'm going to share kind of like the new side of that. And then we tried to break out of education and go into basically another type of offering. So instead of offering info products, essentially education and or one -to -one or group coaching, we tried to move into a physical product zone and space.
And this will probably have to be its whole own dedicated video, but lost. nearly a million dollars over this last era since I've made videos buying, maybe purchasing wrong, it not being good fit and just like just an L. So I have a lot of updates around this into the future.
I just don't want to announce anything. This is this to be announced piece that's coming on our team. But yeah, took a massive L and I'm not going to shy away from that.
So that sucked, but we're here now. And then marketing, most of you, I'm breaking marketing down more specifically here just because I think this is probably more relevant to most people who are consuming this. I might be wrong and can deep dive any of these at this point.
But from a marketing standpoint, the new structure we are running, like literally as of basically a week ago, is pod leaders style. So we basically have a high ticket pod. So someone who owns anything that's high ticket, and we'll get into that in here on like what differentiates.
But we basically have a high ticket pod for acquisition. We have a low ticket pod. We have a creative pod, a copywriting pod, a media buying pod and a tech pod.
And so basically these are like leaders of the things. These are the two different core ways. And again, this is actually, I probably should have put this on here.
We're back guys. We are, we're rusty. But.
From a performance marketing standpoint, this is how the pods are broken out. And so high -ticket leader, essentially, a low -ticket leader that is completely responsible for the KPIs around these different divisions from a cost and volume standpoint. And then creative is its own pod that gets resourced by these.
Same with copywriting, same with media buying, and same with tech. So low -ticket is then using this pod to get their creative. They're using this one to get updated copy or splits.
They're reaching out to tech. freaking 14 times a day in order to get different um things set up now on an overall team basis and my role kind of uh within the org like was always fluid i mean it's been like eight years um but obviously more operational and more like structural system side and now it is full bore leader of leaders across this org and trying to adopt and learn that skill set in order to have these strong pillars, which is recruiting, hiring, managing, and leading top talent game that I clearly have not unlocked yet, or the business would be 15 times the size.
And yeah, so currently how we're breaking down the team structure is front to back. If you look at the business, it's performance organic, which has never been strong for us and like a big push we're making right now. And I just want to make it known, like if you guys comment down below with like which ones you want to go to.
I can go for two hours straight about just the high ticket pod or like two hours straight about just the organic strategy or any of this stuff. This is just an overarching video where I just want to like keep more or less give an update. So organic sales, which is a mix of setting and closing.
And for all of you who have watched prior stuff, know that we had no setters for like over a hundred million. So this is still relatively new to us on how all this dynamic goes. Tech, customer success.
coaching people and then two to be announced that have not yet rolled that are like technically on our team for like these other divisions uh because we are going to at scale exit uh education as our sole thing we have other monetization methods we have other acquisition methods we have other pieces that we are standing up that are not full -fledged so not going to talk about it yet but yeah that's there so let's get into uh this portion here before i go into like the personal zone because that's just kind of fun and just how i view things and look at things um but This is what I had shared and I literally just copied this over from prior videos on the channel But this is how we were structured so back in the day It was paid direct to one via cell funnel that then had one application would route to a qualified or disqualified page We take all the bookings and give basically the DQ to the ramping or not performing closers top to top and then they would come here newly after we did about a hundred million in cash we Maybe was like 90 million
I don't even remember. We added a setter, like a lead nurture specialist. I know it was the industry calls like an LNS.
We call them ad cons team and they confirm the calls. Then they land on the closer and then they purchase. Okay.
Now. over time we basically stood up three different ones with three different experts on them so that was a big learning for us and um we actually didn't get a better cpa but we got the same cpa which was a huge unlock because we then realized that we could have multiple brand voices brand faces uh for the same thing which was big for us um we then rolled a direct application funnel which is very very common like if you watch a lot of jeremy haynes content there's tons of stuff around uh dtas where it's literally headline bsl application works really well for b2b works really well for um high intent or um you know jeremy's words richer uh audiences but has not performed extremely well for us over time, but it works really well for like a warm setup.
So you don't have to send someone through a gated opt -in as again, Jeremy would say, that means I hate money. And then here was us testing a low ticket funnel. And again, I can go into all this.
I need you guys to comment down below about like which specific topics you want me to go to because this cadence is going to start up. I am not committing to daily at this time, but I'm committed to making a video that is valuable for you guys multiple times a week, frequent whenever it comes out. So So if you could please comment, hey, go deep into low ticket or hey, go deep into people structure up here or anything.
I am an open book and I always have been. So low ticket was a testing funnel that now has become around 80 % of the front end of the business. So we're running to low ticket here.
And then what will happen is they'll actually book in directly with a setting team. So this is very, very common, mainly on. Mid tickets.
So what a lot of people are doing is they're actually running webinars Selling a 2k product right here and then having a setter to close their conversation because you get like 97 % show rates And then you can set to close and you're basically closing them over to a done with you done for you option for the same thing They already just bought and again from a mass standpoint.
They're already liquidating because they're usually making back the 2k There they're selling something 2k and they're usually only spending 2k or less ideally ink to acquire customer So it's like a net zero machine on the front, spend 2 million, make 2 million back. Then they'll do 4 million in this process right here with 70 to 80 % margin, right?
So then the margin all comes from within there because you now no longer have any acquisition costs on that layer because they've been liquidated. So low ticket, not really the case. Target stuff for low tickets, like around 50%.
So most people are trying to liquidate around half of it here and then either go set to close Or what we're talking about doing right now, just because of volume, and I can get into this again in like a deeper video, but is going straight from here to here. And so skipping some layer of the setting function of inbound bookings.
So setters would still exist right here in the sense that, and I can like route this better, but so ideally what would happen is this. So it's basically, they could go from a checkout to booking. The big difference here is right now, call it 60, 70 % of people who buy low ticket will book a setting call.
uh when it's framed as like a welcome call onboarding call implementation whatever if you frame it like you're applying for one -to -one coaching it goes from like 60 70 to like 10 or 20 or whatever so you have to dance with the framing on like where does it sit that's somewhere in between because you don't want to give closers a bunch of like bad quality or incorrect framing more so but you also don't want to nuke the pass -through rate so you have to kind of dance the line on like what makes most sense but um so this is a big function for us right now and back to what i set up here same pitfalls issue is at scale of certain things that we've tried to do uh it just breaks the cost and so we don't have anywhere near like full liquidation or like what we would even consider kpi uh over time like it happens and then it goes away then it happens and it goes away it's like this ebb and flow which has been extremely frustrating because it's like circa 20
23 like it's just been happening uh whether it was this funnel whether it was this funnel like we've consistently hit basically a three million in new cash somewhat uh ceiling and i'm pretty certain i am certain that this next era will break through that and i i know why uh but we'll see um but so right now what we're doing is we're actually just running one of these kind of We keep this for warm.
We run a majority of this. And then what's not included on here, oops, what's not included on here is we are now running our first ever, and we have been shying away from this for a long time, but we are now running a webinar for cleanup. I don't even know how I can put this on here, but we're running web to booking.
So let's do this.
Don't do public math or public builds, guys. so it looks like this right so we basically will run one a webinar now as a cleanup and these are live so right now we're doing these weekly and it's actually ripping for us but again most of its cleanup it's not like it's cold traffic but we're technically running both so we'll run paid as well as obviously everything internal and then technically speaking I really confuse everybody it runs to application first so it runs to app and then goes like that so This has been very fun for us and has been massive ROAS for us to kind of come back into.
And this is going to give me, I got to put this up here because my OCD is going to freak out. And yeah, so this is kind of more or less the current structure where a majority of the spend is going here. There's a slight amount of spend here and I want there to be more.
And my target right now is how do we have the market mix? where more spend is going into here. And this is basically all of the cold.
This is some version, there's some cold here. There's some cold here, but a majority of this, this is only warm. This is mostly warm.
And then this should be mostly cold paid, like at least 50 % cold paid, but it gets all of these because of group and community and email and all these other ways. So it kind of becomes this machine of this. i say this also to say what has happened is we've had like a person running this and they try and go across all these funnels and we get slop that comes through like it's just too hard for certain people to be able to focus on all of them uh and make them all working well but i am a big believer in kind of like the overarching zone of that so yeah that's uh that's where we're going and again it's like a crazy quick overview or it feels quick to me and uh i'm happy to go into any of these in more detail but you guys need to comment and let me know what you want to see within these.
And then from a personal standpoint, I've gone to a lot of events and had a lot of learnings. Over the last, I don't even know how long it's been since I last talked to you guys, but like six months or a year or something. But I've gone to Cole's events.
I've gone to Iman's events. I've gone to Jeremy's events. I've gone to Nick Fisher's events.
Iman, I'm pretty sure, is done with them. Nick, I'm pretty sure, is now done with them. So Cole and Jeremy are left standing.
And I've also been going to Dom's events, which that's its whole own video on Domi Cavone and who we look to to learn things from as humans or as business people or in different ways. And FHL, I just went to. overall what i'm trying to say is like each one of these guys it's more important in my mind to look at how they do their thing um like obviously listen to what they say in some capacity but like look at how they're operating like cole is literally one of the most tactical um and these are all education style people so as i've expanded these are education this is physical products services and in an fhl is more education as well um but like cole for example Absolute weapon.
I'm sure you guys have seen his most recent content run, but it is just unbelievable how good of an operator and thinker he is. Iman's just playing chess at all times. It's just numbers that nobody would even believe if I said them.
He just crushes life and obviously all things with investments and branding.
fame basically is probably a layer to say it jeremy just stacking just absolutely workhorse stacking just shared his most recent video where he's doing over a million a month mr across like a couple different service lines uh and he's just niched in plus rich audience targeting plus just dominating like he's just crushing uh and then nick comes from like this different perspective of like creative genius like out here everywhere someone the other day was like when nick talks it's like he has a pencil that he puts down and then he just like never picks it up and it's like so true like there's just genius like within it and all these different zones um which i love uh and then he's you know behind sub 2 and they're doing 100 and 100 150 million a year something like that and crushing dom i don't know if you guys watch his content but he's just dominating life as well.
Um, and he's across bum and raw energy and onsite and, uh, relive and revive and like all these different things. And I've learned so much and I am exiting education. Like I'm just going to publicly say that like it is, it is just not going to be the only thing that we do.
Uh, and everything I start to share and continue to share will be around business building overall online business overall. Um, because these pillars are not just info. coaching right i mean like this is a fulfillment bucket but like this is not just for info and i feel like almost we've been limiting myself or ourselves by thinking it's just like oh hey we're info only uh and so time to step into kind of a bigger arena within there uh and continue to scale through but all i want to share here is like this is how i've been spending my time or like reasons i will essentially leave the house is to go do these and and learn from these guys um and right now it's just absolute lock -in season like there's a reason that it makes sense make a youtube video right now uh middle of 75 hard shout out jason a for uh for getting everyone to do it at the same time um but i just feel like everything's a momentum like wop crazy momentum uh inside our business like online business crazy uh momentum right now like
like expand, contract, expand, contract. And we are in like this tightening phase that catches momentum because then everybody who is holding the standard hits that next layer. And the biggest growth curve of my entire like professional life probably came from doing these videos and in cadence and meeting everybody.
And I'm still reaping benefits to this day. Like if you look here, like literally still to this day, not selling anything at all. ask anybody um did work didn't work actively doing like staying in the arena of of life and doing this talent i can hire anybody in any zone of any online business now through network alone which is like amazing and network almost basically just meant friends and now i can reach out to any of these guys and talk to top players and i've been connected to so many people it's amazing and then opportunities was an interesting one because opportunities I like didn't I didn't take I had so many that came in from the last era of making videos and I said no to everything but I said yes to WAP and I would argue that how you know my deal is structured and like what i'm able to do and learn there what i'm able to learn is a very interesting one and i probably should make a whole video about this but like what i've learned about how they operate uh is probably worth more than i will actually make in total earnings um but even from a like deal structure standpoint it is the highest leverage opportunity i could have taken that that existed in entirety
Like probably combined across every other one. So I'm very happy with this decision. It's been almost a year now.
And I'm just very happy with it. Like I've learned so much and there is just so much left to grow. So a lot of upside, which I appreciate.
And then, yeah, my main goal just overall in personal, in professional, in physical, in mental, in spiritual, in whatever you want to call it, is progression. So when I feel like I'm not... or when the numbers say that i'm not growing and progressing i feel like i literally am dying and it's just like a rut that i get stuck in and i've kind of come in and out of this this right here specifically makes me feel like not good when we run into certain things but i know the inputs are changing and i'm confident in the outputs changing but if i look at the outputs right now and the results it looks like zero progression which which sucks a little bit like we'll probably do a little under four this month which like could have said that a year ago and so don't love that type of difference but if i explained and i guess i will over time in these videos if you guys ask similar questions uh i have progressed uh immensely both internally the business the talent uh the vision and the scope like
This is going to be a real -time watch at taking this to hundreds a year and watching WAP go to, I don't even know what's public right now, but going to billions and billions. This is the behind -the -scenes curtain of me giving it all. and making it work.
So I appreciate you guys. I'll drop some links below, but socials are probably best to find me. And then on here, there's a couple here.
There's a link in bio that will get you onto WAP overall. And then I have WAPX, which are the chats. So if you guys ever want to get into WAPX chats, they're here.
And I was almost going to share screen with it, but I'll do that on another one. But you can get the app here and it's a dedicated iOS and Mac OS app. So I use the Mac one where I just like sit here, work, keep it open over here and just chat all day.
But I'm excited. This is going to be fun. So I don't plan on doing daily right now.
Maybe, maybe if I get back into it and there's good feedback loop on it, I will. But I appreciate you guys. This was, like I said, the biggest growth of my ever.
professional life. And so I want to get back into it and I want to have some impact. So however I can help you guys always feel free to reach out, um, join WAPX.
There's tons of people in there that are crushing it. Uh, leave comments, hit me up on Instagram, whatever works. And I'll talk to you guys soon.
Appreciate you.
The Hook
The bait, then the rug-pull.
A business owner opens with the number first: $120 million in total cash collected, nearing $130 million, and no product being sold anywhere in the video itself. What follows is a full teardown of the marketing engine behind that number, including the parts that are still breaking.
Frameworks
Named ideas worth stealing.
01:24concept
Player-Coach Model (who to learn from)
Only take advice from people currently in the exact situation you want to reach, not people who used to be in the industry, because conditions change too fast for stale operators to stay useful.
Steal forvetting mentors or coaches before paying for advice
06:48model
Pod-Based Marketing Structure
High-ticket pod
Low-ticket pod
Creative pod
Copywriting pod
Media buying pod
Tech pod
Acquisition leaders for high-ticket and low-ticket each pull specialized resources from shared creative, copy, media-buying, and tech pods instead of every funnel having its own dedicated staff.
Steal forscaling a marketing team past one generalist per channel
13:23concept
Checkout-to-Booking Funnel Framing
The same post-purchase call books 60-70% of buyers when framed as a welcome or onboarding call, but only 10-20% when framed as applying for coaching, even though the underlying offer is unchanged.
Steal forany funnel with a booked call after a low-ticket purchase
CTA Breakdown
How they asked for the click.
VERBAL ASK
23:19link
“leave comments, hit me up on Instagram, whatever works... join WhopX”
Low-pressure link-in-bio close consistent with the 'not selling anything' framing throughout — points to Whop/WhopX rather than a paid offer.
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A solo info-coaching founder audits a punishing $100M year of leadership gaps and burnout, then lays out a 2026 plan built on direct-to-cart selling, an 80% organic-bookings goal, and a sweat-equity deal with Whop.
An unscripted 70-minute live Q&A between two low ticket funnel operators, covering ascension, pixel optimization, and the pricing ladder that actually decides whether a front-end offer is profitable.
A 77-minute unscripted livestream where two direct-response operators vent about a brutal September, then spend the rest of the stream answering the audience's toughest funnel and offer questions live.
A whiteboard walkthrough of five funnel architectures the creator has personally watched real businesses run past eight figures a month, color-coded row by row on a live Miro board.
A breakdown of the opt-in page, the offer page, and the one-click upsell that make up one productized-service funnel, plus the page that got deleted to double sales.
A live coaching call where a $5-ad marketer draws out, on an iPad, why cold traffic isn't buying yet, and what has to sit between the ad and the sale to fix it.
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