A creator who sells 200+ digital products a day says the engine is cheap volume pricing, self-funding ad spend, and hyper-specific products, kept alive by treating customers well enough that they buy again and refer others.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You sell, or want to sell, a low-ticket digital product like a course, template, or guide and want more daily transactions.
You're pricing your course high and want to understand the case for pricing it lower instead.
You want a plain-English framework for running paid ads without committing a large budget upfront.
SKIP IF…
You sell high-ticket coaching or done-for-you services where one large sale beats hundreds of small ones; the volume-pricing logic here doesn't map onto that model.
You're looking for platform-specific ad tactics like creative specs or targeting settings; this stays at the strategy level, not execution.
TL;DR
The full version, fast.
Maria Wendt says she gets 200-300 digital-product customers every day from six habits. Prioritize traffic first, since nothing else works without new people arriving. Activate impulse purchases by removing hesitation. Price for volume: charging $27-47 instead of $300-4,000 sells more units, and repeat buyers make up the difference (one customer alone spent $11,000 across 35 orders). Run ads that pay for themselves, starting at $5 a day and reinvesting each return instead of committing a large budget upfront. Solve one hyper-specific problem per product instead of a broad promise. Most important: take care of customers, which drives a 60% repeat-purchase rate and word-of-mouth referrals that compound over time.
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States the daily-customer promise and flags that habit six is the foundational one.
00:31 – 01:30
02 · Tip 1: Prioritize Traffic
Traffic has to be solved before anything else works.
01:30 – 02:40
03 · Tip 2: Activate Impulse Purchases
Push every visitor to a clear yes or no instead of a maybe.
02:40 – 04:45
04 · Tip 3: Price for Volume
Charging less produces more total sales and sets up repeat buying.
04:45 – 06:19
05 · Tip 4: Run Ads
Start ad spend small and reinvest returns instead of budgeting big upfront.
06:19 – 07:49
06 · Tip 5: Solve Hyper-Specific Problems
Narrow, specific product promises outsell broad, generic ones.
07:49 – 11:24
07 · Tip 6: Take Care of Your Customers
Customer care drives repeat purchases and word-of-mouth referrals; covers both named benefits.
11:24 – 12:36
08 · Viral Digital Product pitch
Pitches her own course on building a product designed to go viral, with screen-recorded proof.
Atomic Insights
Lines worth screenshotting.
Pricing lower increases total sales volume enough to outearn higher-ticket pricing, because low prices trigger impulse buys instead of hesitation.
A repeat purchase rate of 60% is roughly twice the 15-30% norm most industries see, and it comes from treating customers well, not from pricing tricks.
Ads should be judged by return, not spend: a system that turns one dollar into two and a half dollars removes the fear of scaling ad spend.
A course targeting a hyper-specific problem, like more sales from Instagram Stories, outsells one with a broad, generic promise, like becoming her.
Selling to everybody is the same as selling to nobody; narrow positioning is what makes a digital product actually sell.
Word-of-mouth compounds: happy customers recommending a business creates more advocates, who create more advocates.
A single customer can be worth $11,000 in lifetime value after 35 repeat purchases, even though their first purchase was only $27.
Products engineered to go viral make every other growth lever, traffic, ads, and pricing, work better, while a non-viral product makes all of them harder.
Takeaway
Volume Pricing and Customer Care Multiply Sales
SALES SYSTEM
Six habits including narrow product positioning, self-funding ad spend, and volume pricing feed one underlying multiplier: treating customers well enough that they buy repeatedly and refer others.
02Tip 1: Prioritize Traffic
New traffic is the prerequisite for every other tactic on this list, so it has to be solved first, not squeezed in after tasks that only feel productive, like scrolling or scheduling.
03Tip 2: Activate Impulse Purchases
Every visitor to a sales page should be pushed to a clear yes or no, not left in a maybe or an I'll-think-about-it state.
Overcoming purchase objections quickly is a learnable skill, not an innate trait some salespeople are just born with.
04Tip 3: Price for Volume
Charging $27-47 instead of $300-4,000 gets 20-30 people saying yes instead of one, which can outearn the higher price on total revenue.
A single customer who buys 35 times can move from a $27 first purchase to $11,000 in lifetime value, so low entry pricing isn't leaving money on the table, it's buying more shots at future sales.
High prices force buyers to pause and think, which kills impulse purchases; low prices skip that hesitation entirely.
05Tip 4: Run Ads
Start ad spend small, around $5 a day, and reinvest each return rather than committing a large budget up front.
The right question isn't how much do I have to spend on ads, it's how fast can I put money into a machine that returns more than it costs.
06Tip 5: Solve Hyper-Specific Problems
A course on getting more sales from Instagram Stories outsells a broad course on making money, because narrow problems are easier to say yes to.
Naming a product after a vague outcome, like Becoming Her or Level Up, signals it isn't solving one concrete problem, which hurts conversion.
07Tip 6: Take Care of Your Customers
A 60% repeat-purchase rate, roughly double the 15-30% norm in most industries, traces back to treating every customer well rather than to any pricing trick.
Good customer treatment creates word-of-mouth that compounds: happy customers recommending a business creates more advocates, who create more advocates.
Without strong customer care, aggressive traffic and ad tactics produce a spike in sales followed by a taper-off, not a sustainable business.
08Viral Digital Product pitch
A product engineered to be inherently shareable makes every other growth lever, traffic, ads, pricing, easier; a product with no viral hook makes all of them harder.
Glossary
Terms worth knowing.
Price for volume
Setting a low price point deliberately so more units sell, on the logic that many small sales beat fewer large ones.
Elevator ads
An ad-spend strategy where the profit from each round of ad spend is reinvested into the next round, letting spend climb without new outside capital.
Lifetime value (LTV)
The total amount a single customer spends across all their purchases with a business, not just their first purchase.
Impulse purchase
A buying decision made quickly and emotionally without extended deliberation, typically triggered by low price and urgency.
“Your concern does not become how much money do I have to spend on ads. Your concern becomes how fast can I put money into this machine that turns one dollar into two and a half dollars.”
reframes the fear around ad spend→ newsletter pull-quote↗ Tweet quote
07:22
“If you're trying to sell to everybody, if you're trying to speak to everybody, you're speaking to nobody.”
tight punchline, no setup needed→ TikTok hook↗ Tweet quote
09:47
“My repeat order rate is 60%, where in most industries it's 15 to 30%. So I'm at least twice as good as most people at getting people to buy from me again and again and again.”
concrete stat with a bold claim attached→ IG reel cold open↗ Tweet quote
The Script
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I get 200 customers every single day and these six things that I'm going to share with you in this video are must -haves if you want customers on a daily basis. In fact, my students and I, we have this saying, there should never be a day in your business where you make zero dollars, which means you need daily sales. Now, most importantly, number six is the foundational thing.
You can have all the other five, but if you do not have number six in place, you're going to really struggle to get those daily sales that you want. Make sure you watch to the end to grab that. Let's get into it.
All right, so the first thing that we're going to do if we want to get 200 sales a day is prioritize traffic. Prioritize traffic. Most people, they focus on all the things that make them feel good, they make them feel productive, things like scrolling social media or putting meetings on their calendar.
But what we actually need to do if we want to get 200 sales a day, we're talking massive amounts of new customers every single day, this has to be the first thing that you do. This has to be the first, most important thing. That's why we have the word prioritization.
Prioritization comes from, I think the Latin word for, what is it, prior? I don't remember exactly, but it's something with this little bit in here means first. So it's literally like the first thing is your traffic and you have to solve that problem first, has to be the priority or you're not gonna get the sales you want.
Just as a reminder, number six is the most important thing. You can do all the other five, but if you don't have number six, you're not gonna be successful. So make sure you stay to watch that one.
Okay, the second thing that we have to do if we wanna get 200 customers is we need to activate. impulse purchases basically activating impulse purchases when you are running a business model like i am trying to get a bunch of different customers every single day you have to understand how to trigger people's i have to have it oh my gosh i have to be buying it i'm in sign me up right now There's an art to doing this.
There's a science to doing this. It's very possible to learn how to do this in any industry. It comes down to basically overcoming sales objections and the things that keep people from purchasing, which is a skill that you can learn.
And you know what's so funny is we've done some stuff in our business and we're actually closer to 300 customers every single day now. So we really, really, really have dialed this in. And a huge part of it is helping get each.
individual person who comes on our landing pages who's presented with an offer each person to either give us a yes or no not a maybe not i'll think about it we want to get every single person to the point where they're either saying yes or they're saying no and the more we can learn how to activate impulse buyers the better that's going to be for us and our bank accounts which is why we're doing this so activate impulse purchases along those lines of activating impulse purchases is number three which is important they're all important number three is very important it's the price for volume.
So let me tell you what I mean by this, by pricing for volume. Sometimes people will tell me, Maria, you're telling me to charge $27. My course is worth $300 or my course is worth $4 ,000, whatever.
What people do not realize is that when you price for volume, even though it feels like your course is more, you will make more sales by charging less. It's actually the pricing model of Sam Walton, founder of Walmart. That's what he would do is he would price for volume.
And so even though you're making less on individual transactions, because you are activating impulse purchases, you're getting way more sales. And so that's why most of my products, most of my courses are like. $27, $47.
They're not expensive, but I'm making almost a million dollars every single month from that. And so when you price for volume, it helps activate the impulse purchase because if you're charging $400, $500, people aren't going to impulse purchase. They're going to sit there and think about it.
They're going to have to really pause. And more often than not, they're going to say no. But when you charge 27, you're going to get a bunch of people saying yes.
And so you would have 20. 30 people saying yes and ultimately you're making like a thousand dollars a day versus maybe one person saying yes every single day and making 300 a day and so when you price your volume you are automatically getting a lot more customers and what we have not talked about at all is that your customers will buy from you again and again and again and so i also like pricing for volume because it's giving me the max amount of customers that i possibly can which i will then remark it to over and over and over again and make a bunch of money per customer so we'll have customers come in they order 35 times, they go from paying us $27 to $11 ,000.
Same customer, they just bought from us enough times to increase what's called their lifetime value. So price or volume, if you want 200 customers every single day. By the way, part of activating volume purchases, getting a bunch of people to buy is understanding how to make your product go viral, which is something that I can show you how to do.
I'll tell you more about that at the end. Now, huge component of getting 200 customers every single day is number four, which you've got to have, and I'll talk about it. It's to run ads.
You've got to run ads. Now, when I say run ads, immediately what happens is everyone panics. I don't have money to run ads.
I can't afford it. I don't know how. Immediately panic.
But the way that we teach our students to run ads and the way we run our ads is very, very different. We get our ads to pay for themselves. So you start with $5 every single day.
You use the $5, people tend to get sales within a 48 hour period. So 24 hours to 48 hours, they'll get their first sale. So you spend $5 in your first day, you go to $27 sale.
Then you can take the $27, put that back into your ad machine and get three sales. We call it elevator ads where your ads pay for themselves and you go up. And the way I tell people to think about it is, can you say how much do I have to spend on ads?
I can't like. if you build a machine which we teach our students how to do that takes one dollar and you get two and a half dollars out your concern does not become how much money do i have to spend on ads your concern becomes how fast can i put money into this machine that turns one dollar into two and a half dollars and that is the way we teach people to run ads and so you do not have to spend thousands and thousands of dollars to run ads you certainly don't have to lose thousands you just literally start slow Get your ads to pay for themselves.
We believe everyone should be running ads, especially the way we teach it. This is not a pitch, but if you're curious, we do have an ads course that shows you how to do this. I would highly recommend it.
Again, not a pitch. I will put it in the description because I do get asked about it. Bottom line, you need to learn how to get your ads to pay for themselves and you start small.
$5, not a lot. Okay, number five. The fifth thing that we need to do if we want to get 200 customers every single day, really important, kind of boring.
people tend to have it be going in one year going out the other but if you don't do this you're going to really really struggle to make the sales that you want and it is to solve hyper specific problems so what do i mean by that well some people make courses and it's called the wealth academy or uh super growth or level up or becoming her i've literally heard like five different people like try to make a course called becoming her the problem with that stuff is it doesn't sell super well because it's not solving a hyper specific issue i'm gonna give you some examples of hyper specific issues using courses that i have created how to get more sales from your instagram stories how to create a viral digital product carousels that convert words into money which is my you know how to master copywriting so with every single course that i create it is solving a very specific issue let's use the instagram stories one for example i'm not making a course on making money i'm not even making a course on making money with instagram i'm making a course specifically on getting more sales from instagram stories that is solving a hyper specific issue and that is why all of my courses sell very very well because each one individually solves a very very very specific problem if you're trying to sell to everybody if you're trying to speak to everybody you're speaking to nobody and so your 200 customers a day that you want are not going to come
selling a generic course with a generic broad name you've got to solve a very very specific problem all right the last and final thing that you have to do if you want to get 200 customers every single day the one that i'm the most proud of and i think is most important is take care of your customers take care of your customers.
Now, this is good business sense. And we'll talk about why in a minute. But it also lets me sleep at night when you have 200 customers that come into your world every single day.
In five days, you have 1000 new customers in 10 days, you have 2000 new customers. And so we grow. And like I said, we're closer to like 300 new customers every single day.
Some days we've been doing like 325 new customers 400 I don't think we hit 400 yet. But we're like, we definitely cracked the 300 per day. And so every day, that means these all these new people that come into our world.
And we genuinely care so much about our customers. We want them to feel good. I want to sleep at night.
I want to make sure that I'm making money in a good way that feels good to me and treats my customers good. I want to be proud of what I'm creating. And so taking good care of our customers, as basic as it sounds, as silly as it sounds, it's things like the golden rule, like doing unto others what you would have them do unto you.
Basic things to take good care of your customers and treat them the way that they would want to be treated. Now what's... Funny about this is I've always done this just naturally because of how I was raised.
I've always tried to take good care of my customers. Do I make mistakes? 100%.
Have I messed up in the past? 1000%. But is my aim this?
Yes, always. What happened that I wasn't ready for is that when you take good care of the customers, two things happen that are amazing from a business standpoint. One, they buy from you again and again and again.
I have customers who have loved my products so much, they have 17 pages of my products. So like if there's 10 pages or there's 10 products to a page, they have 170 of the products I have created. 17 pages of my products.
That tells me, like my repeat buyer rate, my repeat order rate is 60%, where in most industries it's 15 to 30%. So I'm at least twice as good as most people at getting people to buy from me again and again and again. fabulous the other thing that i didn't think about when i first started making sure i was taking good care of my customers but has ended up being a great business move is that they tell their friends so many of my customers send other customers my way they're like oh maria went yeah her courses are amazing you should totally grab it and they're only 27 or whatever they might be right and so my reputation in this industry where my word of mouth marketing has expanded dramatically.
And it's like a ripple effect. It's a wave where like the more people you have recommending you, the more people you have recommending you. And there have been points where some of my friends who are just like my neighbors and friends, they'll go to like Costa Rica or they've gone to Bali or the UK.
And they literally, this happened three different times to one particular girl. This is one girl who's really well -traveled. But three different times she's been out in public at coffee shops or like one time she was at in Vermont and she was at like a, I'm not even joking, like a maple syrup store in Vermont.
She hears people talk about me and talk about my courses just as she's going about in the wild. And she's always like, oh, Maria, what? I know her.
She's my neighbor. And so she's just in the wild hearing people talk about me and hearing people talk about my courses. And that is because I take good care of my customers.
If I did not take good care of my customers and I did all the other things, I might be able to get more customers at first because I prioritize traffic. I might be able to activate impulse buys or price to volume, run ads, all of this. But long term?
All that you would see is a huge spike of customers and then a very tapering off because I would not be able to sustain it. But I have a very sustainable business with fabulous numbers that has been around for a long time because I take care of my customers. This is the most important thing.
Now, there's another thing that we have not talked about on this list, but also really, really helps if you want a bunch of customers. And this one is so good and so effective. I had to make a whole long step -by -step tutorial on it.
It's called creating a viral digital product. So when you create a digital product that goes viral, it doesn't just do all of these things. The product itself has a natural lean, a natural inclination to go viral.
It's sexy. eye catching, it's intriguing. People want to know about it.
And when you can leverage virality in your products, it makes all of these so much easier. And if you have a product that's not poised to go viral, it makes all of these things so much harder. And so it's really, really important to make sure that the product you're selling actually set up and structured to go viral, which is why I created the program called how to create a viral digital product.
Guess what it's going to teach you how to create a viral digital product highly recommend it if you're seriously considering doing one of the things whether it's prioritizing traffic pricing for volume running ads if you're seriously considering doing any one of these you've got to make sure your product is going to go viral i'm going to put a link to that in the description below and that is where i will see you
The Hook
The bait, then the rug-pull.
Maria Wendt says she pulls 200 to 300 new digital-product customers every single day, and lays out the six things she says make that possible, saving the one she calls the most important for last.
Frameworks
Named ideas worth stealing.
00:00list
The Six Daily-Sales Habits
Prioritize traffic
Activate impulse purchases
Price for volume
Run ads
Solve hyper-specific problems
Take care of customers
The six-part framework the whole video is structured around, with customer care called out as the load-bearing one.
Steal forstructuring any listicle-style breakdown video
05:26concept
Elevator ads
Start ad spend at $5/day, then reinvest the return from each round back into the next round so spend climbs without new outside capital.
Steal forany low-budget paid-ads rollout
CTA Breakdown
How they asked for the click.
VERBAL ASK
11:24product
“I'm going to put a link to that in the description below and that is where I will see you.”
Soft-pitches her own 'How to Create a Viral Digital Product' course via a screen-recorded scroll through the sales page, a student testimonial screenshot, and a PayPal payment notification, rather than a direct on-camera ask.
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A 22-minute case-study interview: how a hyper-niche paint-party-teaching membership holds a 10-month stick rate while scaling ad spend from $5 a day to $10,500 a week.
Maria Wendt walks through what it actually costs, in hours and false starts, to turn a hobby into a paid digital product, then closes with the pitch for her own bundle.
A live-drawn whiteboard reduces an entire digital products business to three scored ingredients, then proves the hardest one with a brand-new, anonymous Instagram account.
A creator hand-draws her entire digital-product business on an iPad, screenshares her live sales dashboard as proof, and breaks down the four-step path every one of her daily customers walks.
A student case-study interview: how a full-time stepmom with three chronic illnesses built a six-figure low-ticket business on 30 minutes of ads a day and a lot of repurposed content.
A business coach walks through pricing a first digital product at $5, building a PDF bundle, and choosing between paid ads and organic reels to scale it.
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