Modern Creator
Why Modern Creator?
Maria Wendt · YouTube

She Made $106K Selling Digital Products in 2 Hours a Day

A student case-study interview: how a full-time stepmom with three chronic illnesses built a six-figure low-ticket business on 30 minutes of ads a day and a lot of repurposed content.

Posted
5 months ago
Duration
Format
Interview
educational
Views
8.5K
263 likes
Big Idea

The argument in one line.

A six-figure digital products business can run on two hours a day if the time is split between disciplined, slowly-scaled ad spend and repurposing existing content instead of constantly creating new material.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You already sell (or want to sell) a low-ticket digital product and feel like you don't have enough hours to run a real marketing engine.
  • You have a hard time constraint — caregiving, chronic illness, a demanding schedule — and assume that rules you out of building a business.
  • You ran a high-ticket coaching or service business and are burned out on 1:1 delivery, calls, and calendar pressure.
  • You're scared to start paid ads because you think it requires a big budget or deep technical skill.
SKIP IF…
  • You want a get-rich-quick story — this is a specific, multi-year example of stacking courses, ads, and upsells.
  • You're building a high-ticket, high-touch coaching business — this case study argues against that model for this seller's situation.
  • You want granular ad-platform tactics like targeting or creative testing — this interview stays at the strategy and mindset level.
TL;DR

The full version, fast.

Jordan Gill built $106,000 in sales from Maria Wendt's low-ticket digital product courses while working only two to three hours a day, squeezed between school pickups for her stepson and managing three chronic illnesses. Her system: spend 30-45 minutes reviewing ads and writing casual, unpolished video scripts, then repurpose ten years of existing content instead of creating organic posts from scratch. She started ad spend at $5-10 a day and scaled gradually to $250/day at a 1.8-2.4x return, layering upsells and order bumps on a $49 core offer to push average order value to $72. Her core lesson: pick one course, extract the single 'golden nugget,' implement it, and let consistency compound rather than chasing every tactic.

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Voices

Who's talking.

00:46hostMaria Wendt
00:00guestJordan Gill
Chapters

Where the time goes.

00:00 – 00:46

01 · Cold open

Jordan's $106K claim, teased before the disclaimer runs.

00:46 – 02:16

02 · Meet Jordan: the time squeeze

A school switch pushed daily driving to 4-5 hours; husband travels for work; she starts cutting anything non-essential from the business.

02:16 – 04:45

03 · What actually matters: marketing and ads

She narrows focus to visibility and lets ads carry days she can't post organically; explains why she stopped fearing paid ads.

04:45 – 06:08

04 · Ramping ad spend and reading ROAS

Started at $5-10/day, now $250/day at a 1.8-2.4x return; Maria breaks down ROAS math for viewers unfamiliar with the term.

06:08 – 09:18

05 · From high-ticket coaching to low-ticket

How she found Maria, and why she walked away from $5,000-10,000 coaching packages once chronic illness made high-touch delivery unsustainable.

09:18 – 11:53

06 · Mastering Upsells: turning $24 into $400

The course that taught her to stack order bumps and upsells; her real numbers show a $49 core offer with a $72 average order value.

11:53 – 14:38

07 · The 'cheap' objection and the golden nugget

Unpacking the belief that low price means low value, and why extracting one implementable idea beats absorbing an entire course.

14:38 – 16:14

08 · The actual 2-hour daily routine

Ad review and new scripts eat 30-45 minutes; the rest goes to repurposing ten years of existing content.

16:14 – 19:19

09 · Picking your hard, and her 'why'

The real tradeoffs of low ticket vs. high ticket, and how her business flexed around marriage, a full-time stepson, and chronic illness.

19:19 – 20:35

10 · The final lesson

The single tactic she still uses most: highlighting one word in a different color on Instagram Stories.

Atomic Insights

Lines worth screenshotting.

  • A $49 core offer with strong upsells and order bumps produced a $72 average order value — nearly 50% more revenue per customer for the same acquisition cost.
  • Starting ad spend at $5-10 a day and scaling gradually removes the fear that stops most people from ever running ads.
  • A 1.8-2.4x return on ad spend means every dollar spent on ads returns $1.80 to $2.40, which gets reinvested to scale spend further.
  • Two to three hours a day is enough to run a six-figure digital products business when the work is split roughly in half between ads and organic repurposing.
  • Ten years of existing content is a deeper 'best hits' well than most creators realize — reusing old high-performers beats constantly creating new content.
  • Low ticket doesn't mean low effort: an upsell system took a $24 order and turned it into a $400 order using the same acquisition work.
  • The biggest objection to buying a $27 course isn't price — it's the belief that something this cheap can't actually be good.
  • Picking one 'golden nugget' from a course and actually implementing it beats trying to absorb everything the course teaches.
  • Chronic illness and heavy caregiving didn't stop this business from working — it forced a shift from calendar-bound, high-ticket delivery to self-paced, low-ticket delivery.
  • High-ticket coaching's hardest cost isn't the sales calls — it's the pressure to deliver on every dollar a client invests, which becomes unsustainable at volume.
  • Casual, unpolished video ads recorded in a car outperformed a more produced approach for this seller — authenticity beat polish.
  • The hard part of low ticket isn't the marketing message, it's mastering enough volume and traffic to make small margins add up.
Takeaway

Two hours a day can fund a six-figure product business.

WHAT TO LEARN

A disciplined split between low-cost ad testing and repurposed content let one seller hit $106K in sales without expanding her hours, proving the constraint was never time — it was focus.

  • Splitting work into two blocks — 30-45 minutes on ads, the rest on repurposed organic content — turns two hours into a full marketing operation.
  • Starting ad spend small, at $5-10 a day, and scaling only as return proves out removes the fear that stops most people from ever testing ads.
  • Stacking order bumps and upsells onto a single low-ticket purchase can nearly double average order value without any new customer acquisition cost.
  • Repurposing years of old content removes the pressure to constantly create, since a proven 'best hit' can be resurfaced instead of remade.
  • The belief that a cheap product must be low-value is a bigger sales obstacle than the price itself — address it directly instead of raising prices to seem credible.
  • Extracting and implementing one specific idea from a course beats trying to absorb everything it teaches — depth on one action beats breadth across many.
  • A business built around a person's actual capacity, including chronic illness or caregiving load, can still scale, because the constraint shapes the model rather than blocking it.
Glossary

Terms worth knowing.

ROAS
Return on ad spend — the ratio of revenue generated to money spent on ads. A ROAS of 2 means every $1 spent on ads returns $2 in sales.
Order bump
A one-click add-on offered at checkout before a customer completes their purchase, increasing total order value without a separate sales step.
Upsell
An additional offer presented to a customer immediately after they buy, aimed at increasing how much a single customer spends.
Low-ticket offer
A product priced low enough (typically under $100) that customers buy with little hesitation, relying on volume rather than a high price per sale.
High-ticket offer
A premium-priced product or service, often $1,000 or more, that usually requires a sales call and deeper, hands-on delivery.
Golden nugget
The single most useful, actionable idea a person takes from a course or piece of content and actually implements, instead of trying to absorb everything taught.
Resources

Things they pointed at.

02:47productPassive Income With Instagram (course) ↗
02:47productAds Are For Everyone (course) ↗
08:46productMastering Upsells (course) ↗
13:40toolKajabi
19:33productSelling With Instagram Stories (course) ↗
Quotables

Lines you could clip.

00:09
“If you are not showing up every day, how can you expect sales every day?”
Blunt, quotable challenge that opens the whole episode→ TikTok hook↗ Tweet quote
02:16
“It's not only energy draining, it's also time sucking, and I've really had to eliminate as much as possible in my business.”
Relatable pain point stated plainly→ IG reel cold open↗ Tweet quote
04:45
“I did start at the five to ten dollars a day, and now I'm at two hundred fifty dollars a day.”
Concrete numbers that prove the gradual-scaling claim→ newsletter pull-quote↗ Tweet quote
05:19
“My new problem is just how fast can I keep doing this more and more.”
Punchy reframe of ad fear into ad excitement→ TikTok hook↗ Tweet quote
09:25
“You take a twenty-four dollar order and turn it into a four hundred dollar order. It's the same amount of work.”
Concrete multiplier makes the upsell pitch land instantly→ IG reel cold open↗ Tweet quote
11:53
“There is this association that low ticket equals cheap, and cheap equals not good.”
Names the exact objection low-ticket sellers fight→ newsletter pull-quote↗ Tweet quote
12:53
“Look for the golden nugget — one golden nugget properly implemented will make you way more money than going to a high-ticket mastermind.”
Contrarian claim against expensive masterminds→ TikTok hook↗ Tweet quote
17:13
“I own a business, so I can actually make this however I want it.”
Emotional, empowering thesis line for the whole episode→ IG reel cold open↗ Tweet quote
The Script

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00:00My name is Jordan Gill, and I've made a $106,000 using Maria's courses. What's been working for me is really honing in on the marketing and visibility piece.
00:09If you are not showing up every day, how can you expect sales every day? I'm very casual in my content. I'm in the car four, sometimes five hours a day.
00:17It works for my benefit because I can just be in my sweatshirt, take a quick video, and then the ad can go up fairly quickly. I usually spend about thirty minutes to forty five minutes on ads, then I look at organic content, and I actually repurpose a lot. I wanted my ads to do the work for me.
00:31It's not only energy draining, right, it's also time sucking, and I've really had to eliminate as much as possible in my business. So I'm only doing the things that truly matter and let go of everything else. My name is Jordan Gill, and I've made a $106,000
00:46using Maria's courses. Thank you so much, Jordan. I'm so excited to have you here.
00:51Before we get into today's episode, I gotta read my disclaimer for you guys. So Jordan's results are not typical and they depend on her individual effort. These students in our case study series, they took consistent action, and their outcomes are not guaranteed for everyone.
01:04So basically, what you put in is what you get out, and you put a lot in. So I'm excited to talk about that.
01:09Thank you so much for being here. Yeah. Thanks so much for having me.
01:11So you have some impressive wins. I think, you know, reading over your story and just learning a little bit more about you, one of the things that really stood out to me is that you've made over $100,000 over 6 figures with my courses, but what was really interesting is that you said you're in the car three hours every single day.
01:27So you really have, you said, about two hours, maybe three per day to I'd work on your like to know a little bit more about that. Tell me what that's like. Yeah.
01:35So I have a full time bonus son. Okay. And so he's with us all the time, and we switched schools.
01:41And so it was actually supposed to be close to where my husband works.
01:45And so we got a new job, and then we realized he's traveling a lot. So the new school is about forty five minutes away from where we live, and we had planned it to be close to where he worked so my husband could just handle it.
01:57Mhmm. And so now my husband's gone a lot. I am doing that.
02:01You're doing that. Okay. Got it.
02:03I am, you know, driving up and back four, what is that, four times a day. Yeah. And if he has after school activities, I'm in the car four, sometimes five hours a day.
02:11That's a lot. And so it's not only energy draining. Right?
02:15It's also time sucking, and I've really had to eliminate as much as possible in my business. So I'm only doing the things that truly matter Mhmm.
02:24And let go of everything else. So what truly matters? What's been truly matter?
02:27What's what really been working for you? What's been working for me is really honing in on the marketing and visibility piece. If you are not showing up every day, how can you expect sales every day?
02:39Mhmm. That's right. Preach, honestly.
02:40Yeah. You know, when I looked at all of your courses, and I've taken many, one of them that I like is your, uh, passive Instagram, but then also your ads are for everyone.
02:50Yep. And so I wanted to be able to multiply myself. And if there was a day that I, like, just could not post and I I couldn't make it happen organically, I wanted my ads to do the work for me.
03:01And so that really shifted a lot because I kinda ran ads before, but
03:07I really, like, studied it and mastered it, if I can say so myself. I think you have. Yeah.
03:13I mean, hey. Look. Over 6 figures of results, that's pretty good.
03:15That's pretty good. So I wanna talk about that because I I really do believe that ads are for everyone. And I know that so many people don't start running ads because they're worried it's going to be expensive, or they're worried it's going to be really tech you know, like very tech heavy, or they're worried they're going to lose money, or they're worried that they aren't enough of a marketer.
03:34You know, we hear that a lot. And so I'd love to, like, hear your thoughts on that. What would you tell someone who's thinking about starting ads but, like, needs that little bit of a push?
03:42Yeah. For me, it was
03:44I'm very casual in how I show up online, and so do I need to be more polished? Do I need to, you know, really up that? And so for me, I was just like, well, let's just see if I can be myself and see if that works.
03:57And so and it has. It's done really, really well because I'm just showing up how I naturally am. And so the money side of it, was like, you can gradually get there.
04:07Mhmm. Like, it's not you spend 5 thou you know, $5,000 day two.
04:11Right? Yeah. And so I liked that it was gradual.
04:14I liked that I could, you know, what is it, eat an elephant One bite at a time. Yeah. So you can digest it every day.
04:22And then, again, when you're seeing the sales come in, then you just, just like you said, reinvest,
04:27and then it just starts to snowball, essentially. You just let it roll. Yeah.
04:31So how much do mind if I ask? Do know how much you're spending per day right now? Like, where did you how much did you start spending per day, and then where are you at now?
04:37What's because you'd it's been kinda recent. Like, you just started this, like, within the last year. Right?
04:41Yes. Yeah. Yeah.
04:42So I did start at the $510 a day. Yep.
04:45That's what we recommend. That's good. That's good.
04:47Good job. Yeah. And now I'm at $250 a day.
04:50Alright. So you're over $100 a day. Yeah.
04:52And then what's your return on that then?
04:54It's between
04:55one point eight and two point four on a good Rose would be so proud of you. That's really good. Good job.
05:00Good job. Thanks. So for those of us, know, those of us at home, on ad spend or like a ROAS of like one point we'll just say two for easy math.
05:07Yeah. It's basically you spend a dollar and you make $2 So basically the money that you're spending on ads, you're doubling, or it sounds like slightly slightly more than doubling on some good days, and that's really good. Once you unlock that, you realize, oh, my new problem is just how fast can I keep doing this more and more?
05:25And people always worry, especially at the beginning, like, oh my gosh, am I gonna have to spend $5,000? Or and you're gonna get to the point where you're like, well, if I know that I spend $5,000 and I'm gonna make $10,000 you want to spend.
05:37You're like, how do I spend more faster? Right. And it's just explaining that shift to people who haven't started yet.
05:42It's hard to wrap your mind around. It is. But I think it's so important to start small because you, like you said, you start with the $5 Yep.
05:49And then you then you turn that $5 into $10 and then you turn that $10 into $20 and it's it's a slow gradual process, and I think that takes away a lot of the fear of everything. Yeah. Yeah.
05:58I love that you shared that. I'm curious. I ask all my students this.
06:01How did you find me? Like, how did you first come into my world? Do you remember?
06:05You know, I think it was maybe 2022,
06:082023. Okay. And it was similar timing to when I had done high ticket.
06:14Okay. And I let go of that coaching program. I'd had, like, 500 students come in in two and a half years, and I was like, what is my life?
06:22Yeah. And just realized that it wasn't the business model for me and mainly because of my chronic illnesses and just really it it was draining.
06:31It was super draining. And so I found you most likely on Instagram Okay. And because that's where I hang out.
06:37Yeah. And I was like, oh, okay. She's doing high ticket too.
06:40Cool. Cool. Cool.
06:40And then you started doing low ticket, and I was like, oh, that's interesting.
06:44And so I was like, okay. Well, if she can make the pivot from high ticket to low ticket, then I know I can too. So a lot of people come into my world wanting to do exactly that.
06:53There's basically two camps of people. There are people who have never done anything, and they're like, oh, I don't wanna be selling things that are $5,000 It's stressful.
07:01I don't wanna have that much delivery. And so they come in tomorrow because I like the idea of making a lot of money with the $27 course or whatever it And might then there's people like yourself, a lot of people who have been doing high ticket coaching for a long time, but it's draining and it's Yeah. Just like, you know, if you were I feel like if you're a good person and you take $5,000 $10,000 in my case, was selling like $72,000 coaching packages.
07:24Yeah. You put a lot of pressure on your self to do a good job.
07:28I took that investment so seriously, and most of my students are like that, right? We're people of integrity.
07:33We take these investments very seriously, and so we immediately put a lot of pressure on ourselves to deliver on that investment. But like you said, especially as someone with chronic illnesses, like, that's it's draining for anybody, but you add a chronic illness on top of that, it really starts to be very unsustainable.
07:46And so Yes. Talk to us a little bit about what that pivot was. Did you do it right away?
07:50Did you do it gradually? What what did that look like for you? Yeah.
07:53So when I cut off my high ticket, I pretty much
07:56went into, okay. Let me just try a bunch of stuff Yeah. For about a year and see what I like.
08:02And I really just enjoyed the small bites because it brought different people into my world. And people have this notion, right, too of, like, oh, people who buy, you know, low ticket are this certain way, and I just haven't found that.
08:14Yeah. Yeah. So for me, I was like, okay.
08:17I can make it happen, but then how do I make it happen consistently was that next kind of phase. And so that's when I first started with, uh, actually, your mastering upsells.
08:28Okay. Yeah. That came with the passive Instagram, I think.
08:31Mhmm. And so I really wanted to nail upsells because it's like, okay. Yes.
08:35I can get somebody at a 27, $28, but then how do I get them to click more buttons? And I'm excited to try your, like, little bundle. Yes.
08:41That's one working really well for us. Yeah. I'm excited for that next.
08:44And so I started to to kind of, like, play around and allow myself to play, and that's when it got really fun. Because I think too often, it's like everyone is, like, white knuckling.
08:56Mhmm. Mhmm. That energy comes across when you're making your stuff.
09:00Like, if you are freaking out, then everyone feels you freaking out Mhmm. Versus I'm excited. Like, this is a cool offer.
09:07Here's a cool upsell. Here's a cool order bump. And so mastering upsells honestly is my favorite course that you've done.
09:12And I really think it's very underrated. Have to say, like, it's not popular. It's one of the, I know.
09:17Like, unders but, like, people it's very like, it's a slow burn.
09:21And I don't know. I haven't don't really talk about it all, so it's probably partially it. Okay.
09:25It's it literally the thing so for those of you at home who don't know what we're talking about, it's a course that basically teaches you how to take a customer that might pay you like $24 and get them to pay you again and again and again. So we'll take like a $24 order and turn it into like a $400 order.
09:39And it's the same amount of work. You've already done all the work to get that $24 customer.
09:45Yes. So why would you not add a few order bumps, a few upsells, and give yourself the potential of turning a $24 order into a $400 order?
09:53And you said, I have your numbers here. Hang on. Your main offer, your main low ticket offer is $49 but your average order value is $72 That means you have good upsells because you are almost doubling your orders, order total, because of that.
10:08So you've done a really good job. Clearly, you took that course and implemented it. You did really good.
10:13Of the things I like to ask is, you're in my maybe you're consuming my free content, and you kind of see some of my courses, but I want to know what was something that made you almost not invest?
10:25Right? What kept you at some point, there obviously was a turning point where you did, but what made you hesitate? What made you pause?
10:32What kept you on the fence? Because I wanna speak to the people who might be on the fence. Yeah.
10:37I would say it's it's that
10:39it can't be that good Yeah. At $27 or 47.
10:43Like, it's like we've just been, again, kind of trained and shown, like, the more you invest, like, the better it's gonna be. And while that's cool, I, you know, owe to you, I've really experienced a lot of really awesome low ticket stuff.
10:58Mhmm. And so but now I have done that.
11:01At the time, I hadn't done a ton of that. I had done a lot of higher ticket, you know, investing. So I was like, okay.
11:08This is low. And it's silly because it's like, okay. I can I can afford $27 and at least get one thing?
11:17So that's what pushed me over the edge. Was like, if I just learn one thing and it, you know, gives me $27 or more of value, then, like, I'm good.
11:26Mhmm. And so that's what got me over the hump is just thinking, okay.
11:30I don't need to learn a 100 things for $27. Let me just learn one. And your stuff is super hyper specific, which I also appreciate because it keeps you focused.
11:38It doesn't go all over the place. Mhmm. So that's that's what got me over the hump.
11:41It's like, yeah. It's low, but what if I just get one thing out of it and I'll be happy?
11:46I love because I've asked this question to a lot of students now, and no one's answered that. And I love that you brought this up because there is this association that low ticket equals cheap.
11:56Yes. And we try to do the opposite. We try to create products, educational material that we could charge.
12:03Like, if we're charging $27 for it, we would like to create something that's so good we know that we could charge and sell it. Like, actually take orders at $2,700 So like a 100 times the value.
12:13That's our goal. And so that means we put a lot of intentionality into each and every product so that we could charge way more than what we actually do.
12:22But you're so right. People do have that association. Low ticket equals cheap, and cheap equals not good.
12:28The other thing that you mentioned that I think is very important and I want people to not miss is you have a key There's a key thing that you just said there that is a huge factor in seeing success from courses, which is I'm not gonna try to get a 100 things out of this. I'm gonna try to get one thing out of it that I actually go and implement.
12:43That is exactly because I take a ton of courses too. We take Pinterest, all kinds of new things we're trying to learn. Take courses all the time.
12:50And I have my team taking courses now too. And we say the same thing.
12:54We call it the golden nugget. Look for the golden nugget that you find in this course, and one golden nugget properly implemented will make you way more money than maybe going to a high ticket. I used to go on all these high ticket Masterminds, and you're sitting on coaching calls for hours and hours and hours and hours, and it's not a good use of time.
13:11It's much better to go in, like you said, on a hyper specific course. Yep. Go in, get your golden nugget, go implement it, and go home.
13:16And it sounds like that's exactly what you did. 100%. Yeah.
13:19And I think too with the the high ticket, yeah, like you said, on all the calls, like, I love self paced learning. I love not being bothered
13:28and just being able to watch the videos Yeah. Implement. And because sometimes you can get a little distracted.
13:33At least I can. And so I like that it's like, okay. I can just take my course.
13:37I can listen to it in the car, my Kajabi app. I can also, you know, then sit down in my two to three hours, and I I just appreciate that. And I think too often people think, oh, you know, you can't get results from self paced learning.
13:51And, obviously, I am a testament that Yeah. You're doing great. Yeah.
13:55It's it's really one of those things that, you know, we all are so capable. And if given the right tools and the right instructions, like, the sky's the limit. I I could not have said it better.
14:04That's amazing. Yeah. So you mentioned your your two hours.
14:06I'm sure people wanna know what so you're sitting down. You've got your bonus child dropped off, and you're back home. Got your coffee coffee, water, tea, whatever you drink.
14:15Above. Yeah. Yeah.
14:16All of you. Amen. Yeah.
14:17What do you do in those two hours? Yeah. So I usually will review my ads Okay.
14:22And look at what's working, what's not, you know, turn things off, but then also look at, okay. I'm gonna create some new ads, write some new scripts. And, again, I'm very casual in my content, which works for my benefit because I can just be in my sweatshirt, take a quick video, and then the ad can go up fairly quickly.
14:38And so I usually probably spend about thirty minutes to forty five minutes on ads, then I look at organic content. And I actually repurpose a lot also with your Instagram Stories course and, again, back to passive income, looking at what are my best hits from I've been doing business for ten years, so I have a lot of content in B roll.
14:55Yeah. And so how can I reuse as much as possible and not have to overthink it?
15:01So probably thirty, forty five minutes is looking at best hits, sprinkling them in with some new. And then from there, it's again, I don't have a ton of customer support.
15:11Don't It's because you have hands off. This is the beauty of a launching a business. Exactly.
15:14It's people that I was talking about this on an Inner Circle call. I think that with low ticket and high ticket, there's there's hard on both. Right?
15:21Yes. And so you pick your hard. Yep.
15:23The heart of high ticket is the sales and marketing and it's the delivery, right? It's all of the above.
15:30Pro of high ticket is you make one sale, it's $6,000 it's $10,000 it's a lot of cash all the time. That's the pro of high ticket. Yep.
15:36So it's like elephant. The the pro of low ticket well, con of low ticket, the hard, is mastering the volume and the traffic needed.
15:44Right? Like, you've gotta be dialed in with that. You gotta have just the the traffic and the volume really figured out.
15:50But the pro is you get to do it on your own time. You get to do it in your sweatpants. You get to do it with no pressure.
15:56You get to do it not having to talk to people, right? You get to do it inconsistently, meaning like when I was doing high ticket, if I had a call at ten a. M, I had to be at the call at ten a.
16:04M, but when I'm doing low ticket and mastering my marketing, I can do that at three in the morning. Can do that at 07:00 at night. Can do it on my own time.
16:11And so there's pros and cons of both. There truly is, but I'm low I mean, clearly, but I'm low ticket all day long because it's just a heart that I prefer. It's way better, and I'm introverted.
16:21I like like talking to people. I like being at home.
16:25I set hands. Yeah. And I think a lot of us are that way.
16:27Yeah. Yeah. Totally.
16:28Okay. So I ask this of everyone, and I'm very curious to know for you. Everyone has a why.
16:35Like, we we go out, and we're like, I'm gonna start a business, and I'm gonna I'm gonna figure things out, and I'm gonna persevere, and there's a problem that's gonna come up, and I'm gonna solve it.
16:43What's your why? Like, why do you do this?
16:46So my why has changed, evolved over the last ten years. And I think currently, for me, what's most important is having people recognize that even if your capacity is stretched, that you can still have a business.
16:59My life looked very different when I started my business in year one. I was single, number one, had no children, was frolicking around, gallivanting around. And now I'm married.
17:10I have a bonus son full time, and I have three chronic illnesses. So my capacity is being torn a lot. And instead of giving up or instead of looking for jobs or instead of looking elsewhere, I really was like, you know what?
17:24I own a business, so I can actually make this however I want it. That's right. And so not allowing the fear of pivoting to stop me, but to actually be able to show up and have the business that supported me in that season and not feeling like, oh, because I changed, I did something wrong or bad or whatever the case is.
17:45It's it's life. Life is changing. 100%.
17:48Yeah. And and how lucky are we to have businesses that do get to evolve? I mean, I can relate to so much of that, right?
17:54Like, I became
17:55a mama, then I was like, oh my gosh. Can we talk about the fact that we thought we worked hard and we were busy before we had kids? Oh my gosh, we were not busy.
18:03We are busy now. The minute you become a parent, oh, you realize I'm very busy.
18:07Right? I had nothing going on. It's just different.
18:11It's just really different. Yes. And so you're right.
18:13How lucky are we that we get to have businesses that support our life and that help us literally create a life that we want, that we enjoy living? So I love that you shared that. I think a lot of people might be wanting that.
18:25They might be, Oh, I'm working a job that I hate and I feel like I'm wasting away in a cubicle, but I have a chronic illness or I don't have time or I have children or I started too late.
18:36I think your story, what I really, really love about it is you handle so many of those objections. You're like, actually, I do have health issues. It means I have to build a business differently.
18:45I have a child that is I think that your bonus baby takes up a lot of time, maybe even more than regular most parents don't have to do three hours in the car. That's a big deal. Is.
18:54And that brings a lot of dynamics, right? Yes. In and of itself, that's a lot.
18:57And then even just going from being single to being married. I was married and now I'm single, oh my gosh, The free time I have. Like, it's just different.
19:04Like, I have a lot more free time. And so I think that you do such a good job of saying, hey. Like, you can have all these different things that could be excuses or could be reasons not to.
19:13And you're like, damn it. I'm gonna do it anyways. And I love that you shared that.
19:16Appreciate it. Yeah. Okay.
19:17Last question. What is something that's the most important thing that I've taught you that you think everybody should know? Like, you've taken a bunch of my courses, you've been right with some What's a really important thing?
19:27I know there's been so many, hard to pick. And not to put you on the spot, but but like, maybe someone who hasn't taken any of my courses
19:33and, like, they want a little freebie, like, something that I taught you that was really important. Honestly, I really like your Instagram stories, of course. I really like that there's, you know, the one story.
19:43There's even, like, the little tidbit about highlighting the one word in a different color so that it stands out. I would never have put that much text on an Instagram story, but I'm like, let me just Maria said it, so let me just do it.
19:57And those are the things that again, you think, oh, she's putting an Instagram story up, so let me put an Instagram story up. When she is putting an Instagram story up, but the nuances
20:08of how she's putting it up are really those gold nuggets that I take and now implement every single time I do a story. Yeah. Yeah.
20:14And make money from it. That that course more than maybe any of my courses gets so many quick sales from people. Like, it's a quick sale one for sure.
20:21It is. Yeah. My gosh, thank you so much for being here, Jordan.
20:25I really appreciate it. I loved everything that you shared. Hopefully, everyone at home is inspired and is excited.
20:30Like, all right. Jordan can do it. I can do it.
20:32Thanks so for having me. Appreciate it.
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02:47productPassive Income With Instagram (course) ↗
02:47productAds Are For Everyone (course) ↗
08:46productMastering Upsells (course) ↗
19:33productSelling With Instagram Stories (course) ↗
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