The argument in one line.
Every sale in this business follows one four-step path — ad or free content, landing page, checkout page, purchase — and the best way to grow revenue is fixing whichever step is weakest, not adding a new channel.
Read if. Skip if.
READ IF YOU ARE…
- You're building or running a digital-product business with a self-serve checkout, not a sales-call-based service.
- You already have some traffic (ads or organic) but aren't sure whether your landing page or checkout page is the leak.
- You're deciding whether to invest your limited time in paid ads or organic content and want real numbers behind both.
- You want a concrete, low-cost way to start testing paid ads without committing a large budget up front.
SKIP IF…
- You sell high-ticket services closed on a sales call — this funnel is built around a self-serve checkout page, not a booked call.
- You have zero offer or content yet — this video assumes you already have a product and some traffic source, not a starting-from-nothing plan.
The full version, fast.
A digital-product creator opens with a live sales dashboard showing roughly 95 new customers a day, then hand-draws the entire business on an iPad: every customer starts at a paid ad or a piece of free content, then moves through an identical landing page and checkout page before buying. Paid ads can start at $3 a day, reinvesting each day's profit into the next day's spend; organic content is slower and more labor-intensive but converts at 100% profit. The combined landing-page-to-checkout conversion rate runs around 4%, roughly double to quadruple the reported industry average, driven by consistent posting, a checkout social-proof tool, and copy that explicitly explains what the buyer gets and why it's worth the money.
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00:00 – 01:56
01 · The proof: the sales dashboard
States the '100 customers a day' claim, then screen-shares the SamCart orders dashboard and manually excludes the two days after a launch to land on an honest 95/day average.
01:56 – 05:07
02 · Drawing the four-step funnel
Hand-draws the full business on an iPad: two starting points, a paid ad or free content, both feeding into the same landing page, checkout page, and purchase.
05:07 – 08:44
03 · Paid ads: start at $3 a day
Explains bootstrapping an ad budget by reinvesting each day's profit, and argues emotional reactions to underperformance, not platform complexity, are what kill campaigns early.
08:44 – 14:12
04 · Free content: one platform, brutal consistency
Shows a per-reel revenue document (~$600K over 6 months / 246 reels), advises focusing on one platform, and frames a missed posting day as worse for reach than a missed payment is for a credit score.
14:12 – 19:27
05 · Landing pages & checkout: the 4% conversion machine
States a ~4% combined conversion rate at high volume, credits the UseProof social-proof pop-up, and lays out a three-part copywriting framework for what a page has to explain.
19:27 – 21:14
06 · Wrap-up: the whole model, one launch, $100K
Redraws the completed, color-coded diagram, restates that nothing is left out of the four steps, and mentions a separate launch day that collected over $100,000.
Lines worth screenshotting.
- A digital-product business run at scale collapses into one four-step path: ad or free content, landing page, checkout page, purchase.
- Excluding the two days after a launch dropped one creator's 28-day order count from 3,881 to 2,663, an average of 95 new customers a day.
- Combined landing-page-to-checkout conversion averaged 4% at high volume, roughly double to quadruple the reported 1-2% industry average.
- Conversion rate typically drops as traffic volume increases, so a strong rate at tens of thousands of monthly visitors is a stronger signal than a high rate on low traffic.
- A paid-ad funnel can start at $3 a day, reinvesting each day's profit into the next day's spend instead of requiring a large budget up front.
- Emotional reactions to a dip in ad performance, not platform complexity, are what most often cause people to shut off a campaign before it turns profitable.
- Organic content is more labor-intensive than paid ads but converts at 100% profit since there's no media spend behind it.
- 246 published Instagram Reels generated roughly $600,000 over six months, an average of about $2,431 per reel.
- A single viral reel added around 17,000 followers by itself.
- Focusing on one platform, instead of repurposing content across several at once, is treated as a prerequisite for going viral organically.
- Missing a single scheduled posting day is described as damaging algorithmic reach more than a missed credit card payment damages a credit score.
- A checkout-page social-proof pop-up showing recent buyers is credited with a visible, immediate conversion drop whenever it's accidentally turned off.
- Landing and checkout copy has to do the buyer's mental labor for them: state what they get, why it's a good deal, and why it's worth the money.
- A single product launch, run on top of the recurring daily funnel, brought in over $100,000 in cash collected in one day.
One ad-or-content funnel produces every sale in the business.
THE FUNNEL
Every customer walks the same four-step path — ad or free content, landing page, checkout page, purchase — and the fastest way to find more revenue is auditing which of those four steps is weakest, not chasing a new channel.
01The proof: the sales dashboard
- Restricting a reporting window to exclude a big launch, rather than including inflated numbers, is what makes a stated 'customers per day' claim credible.
- 3,881 total orders dropped to 2,663 once the two most recent, launch-boosted days were excluded, showing how much a single launch can skew an average.
02Drawing the four-step funnel
- Every customer enters through exactly one of two doors, a paid ad or a piece of free content, and from there walks an identical landing page, then checkout page, then purchase.
- Treating content as a single decision, paid versus free, rather than juggling every platform at once, is what keeps the funnel simple enough to draw on one page.
03Paid ads: start at $3 a day
- A paid-ad funnel can be bootstrapped: reinvest each day's profit into the next day's ad spend rather than committing a large budget up front.
- Emotional reactions to a dip in performance, more than platform complexity, are what cause people to shut off a campaign before it becomes profitable.
- Ad platforms are built to be easy to use because the platform only earns more advertising money if the advertiser's campaigns make money.
04Free content: one platform, brutal consistency
- Organic content converts at 100% profit margin, since there's no media spend, but is more labor-intensive and slower to compound than paid ads.
- Concentrating on one platform instead of repurposing content across several at once is treated as a prerequisite for going viral organically.
- A missed scheduled posting day is described as damaging algorithmic reach more severely than a missed payment damages a credit score, favoring a sustainable lower-frequency schedule over an unsustainable high-frequency one.
05Landing pages & checkout: the 4% conversion machine
- A combined landing-page-to-checkout conversion rate of 4% at high volume is roughly double to quadruple the reported 1-2% industry average, and conversion typically declines as traffic volume rises, making that number more meaningful than a high rate on low traffic.
- A checkout-page social-proof pop-up showing recent buyers is treated as load-bearing for conversion; turning it off is reported to visibly and immediately drop sales.
- A landing or checkout page has to explicitly state what the buyer gets, why it's a good deal, and why it's a worthwhile investment, rather than leaving the reader to infer their own reasons to buy.
06Wrap-up: the whole model, one launch, $100K
- The entire business model reduces to one repeatable path, ad or free content to landing page to checkout page to purchase, with no steps left out.
- Diagnosing a business by walking each of the four stages and asking where the biggest gap is, is presented as more useful than chasing a single new marketing tactic.
- A single launch day, run on top of the recurring daily funnel, produced over $100,000 in cash collected.
Terms worth knowing.
- SamCart
- An e-commerce checkout platform used here to process orders and report sales metrics like total orders, conversion rate, and refunds.
- UseProof
- A checkout-page tool that displays a real-time pop-up ("someone just bought this") to build trust through social proof at the point of purchase.
- Landing page
- The page a visitor sees right after clicking an ad or a piece of content, built to move them toward the checkout page.
- Checkout page
- The page where a visitor enters payment details and becomes a customer, the final step before a sale is counted.
- Cash collected
- The actual dollar amount received during a sales period, as distinct from total revenue that might include payment plans not yet fully paid.
- Organic content
- Free content posted to a platform (Instagram, Facebook, YouTube) without any ad spend behind it, in contrast to paid advertising.
Things they pointed at.
00:39toolSamCart
16:01toolUseProof
Lines you could clip.
00:00
“I get over a 100 new customers every single day.”
05:41
“That's the most important thing that you need to understand is that ads are not hard.”
17:50
“You have to do the mental labor of explaining what they get, why it's a great deal, and why it's a worthwhile investment.”
Word for word.
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metaphoranalogy
00:00I get over a 100 new customers every single day. I wanna show you first proof that I actually do this so you know you can trust me, and then I'm gonna show you my exact business model. I'm gonna show you so you understand how this all works and how this all comes together, and then just steal it and replicate it in your own business.
00:19So let me first share my screen here, and then I just I just wanna show you, um, the orders that I get over a thirty day period so that you can feel really good. Like, okay. Marie knows what she's talking about.
00:29I can trust her. She knows what's going on here. So, um, this is my just skip this over here.
00:37Um, this is my SamCart dashboard, and I have it sort of, like, really tiny because under all of this is all the customer information, including their name and their email address and stuff, and that's just not appropriate to share. So, um, you can see here total orders, 3,881, but we had a big launch two days ago, and so I wanna restrict it by two days and show you data over a twenty eight day period because this if I gave you this number, it would actually artificially inflate how much I do on autopilot.
01:07I wanna show you the sales and customers I get automatically without any, like, launch work. Right? Because launches are can be a lot of work.
01:14And so I want you to see how I'm the stuff that I'm doing on autopilot, and so I'm gonna extract, um, the last two day like, I'm gonna remove the last two days because I don't wanna artificially skew the numbers and make it look better than I I am.
01:26So we're gonna restrict it by two days, and then you can see there it does drop by a bit to 2,663, and I did the math for you.
01:34So over a twenty eight day period, we got 2,663 customers for an average of ninety five days 95 new customers per day. So pretty close to my 100.
01:45Um, and as you can see, the reason it it dropped a little bit was because of a launch, but I I just didn't want it. I didn't wanna include it. I wanna just keep it really, really honest and and just like, here's what we do, and it's it's fine.
01:57So let me pull up the iPad here, and then I wanna kinda walk you through the business model, show you, um, what this looks like big picture. So let me let me show you what this looks like.
02:07All customers of mine, all 95 of those customers go through a process that looks like this.
02:14There's two different starting points, and then they meet in the middle and go through the same process.
02:20And so all my customers have either watched an ad or watched free content of mine.
02:30That's the first stage. Now free content is organic Instagram, Facebook, YouTube, um, the free content stuff that I don't pay in dollar amounts to get people to watch.
02:43Now I obviously put a lot of work into it. It's actually a lot more costly all in all than ads because it's just the it's labor intensive. But, um, content, another word for content is, like, media.
02:54Paid media is considered advertising, and then, um, media that's not paid is, like, organic content. So all of my people, all of those 95 people think about, like, um, it'd be fun if I could get 95 people.
03:07Just duplicate this a bunch. But let's just imagine a lot of people. Right?
03:10All of these guys, these 95 customers, they're either doing one of these things, again, all automatically.
03:18I'm not this is all stuff that's, like, fully autopilot. Um, they're all doing this during the day.
03:23So there's 95 people that go through this journey every single day, which is really crazy when you, like, think about it that way. Then after that's where the differences end.
03:32Either they're they come from paid content or free content. Then everything gets very identical. They all go to a landing page, then they go to a checkout page, and then they become a customer.
03:50That's that's the overall thing. I'm gonna go into each one of these in-depth because, obviously, there's a lot more that goes into each thing, like ads, for example, there's a lot more that goes into ads.
04:00But big picture, this is the journey that all 95 of my daily customers go through.
04:07They cease a piece of content. They get taken to a landing page. They get taken to a checkout page, and then they buy.
04:14Crazy when you think about it that way. What I wanna do, though, is sort of break down a little bit more about each one of these things and just give you some pieces of advice.
04:24And then what I'm gonna do even more for you is I'm going to link to a bunch of resources to help you master all of this. I'm gonna link to it in the description. So you're not gonna have to pay anything to learn more about all of these.
04:35I think it's really important that you do focus on, like, these are the things you need to master. These are the things you need to be focusing on, um, because this is what me to do all of this.
04:45Again, like, it's when I say autopilot, like, I could be doing anything. I could be sleeping.
04:50I could be well, I'm typically doing I wish I was sleeping, but I'm typically hanging out with my two year old. And whether or not I work that day, 95 people are gonna come through this and go through the systems and automations that I've built and buy from me.
05:06So couple things with ads. Uh, I'm gonna put in the description a 75 page manual that I want you to follow.
05:14It's free. I'm just gonna give it to you, but it's basically a manual on how you're gonna run ads even if you don't have any money. Like, the way that we teach you to run ads is you only have to start with $3.
05:25Then you take that $3 and you turn that into $15, or you turn that into $7, and then you use that $7 and turn that into $21.
05:34So we get our ads to pay for themselves. That's the most important thing that you need to understand is that ads are not hard. You do not have to be super tech savvy to run ads, and you can start with $3 a day.
05:46So if you're spending money on coffee, if you're spending money on literally Uber Eats or whatever, like, this is a way better use of your money. And once you put those initial dollars in, we teach our students how to turn around and become profitable so that you're not losing thousands of dollars or even hundreds of dollars on ads.
06:04You want your ads to pay for yourself. The manual that I'm gonna link in the description below is gonna teach you how to do that. So big things with ads, $3 a day to start.
06:14Get those $3 to get you a customer that's $40 or $27 or whatever, and then take those extra dollars, run it for the next day.
06:23Like, it is bootstrapping, but it works so well. Read the manual on that.
06:28Big, like, sort of, like, areas for you to work on with ads is really, like, the emotions. And I'll I should have made this way smaller, but it's fine. Like, the emotions of running ads is what keeps people from doing it and what's keep what keeps people from scaling it more than anything else.
06:42I see people turning off profitable campaigns because they're freaking like, the emotional mindset game of running ads will mess you up way more than anything else. It's Facebook makes it really easy to actually run ads.
06:56The little guide that I'm gonna give you in the description is very easy to follow. Don't let your emotions get in the way. Don't let your limiting beliefs get in the way of running ads.
07:05Don't let your fear of, like, well, what if it doesn't work get in the way? Or, oh my gosh. X y z problem.
07:10Like, Rose breaks down what to do in every situation for the ads. And so at that point, when you're given that much level of guidance, the only thing that's gonna get in the way is you, but that's often what gets in the way with ads because people have all these, like, weird feelings that come up and keeps them from properly scaling.
07:28So please get a control on your emotions. Please get a control on your fears. Please get a control on your knee jerk reactions to things because ads will test you mentally.
07:37But if you can ride that out, you will have a reliable form of traffic.
07:42You will have a reliable form of getting leads. You'll have a reliable form of getting customers, um, and it's less work than the organic.
07:49I'm about ready to talk about the free stuff. I do the free stuff. Right?
07:52Like, in the like, my sister Rose runs all the ad stuff. I do the organic stuff. It's a son of a bitch to do.
07:58Like, I I like doing it. I think I'm good at it, but the consistency that the algorithms require is no joke. It's a lot of work.
08:06You know, if you've done any kind of organic content, you know. And so I like both.
08:11Like, my you know, like I said, like, my customers come from both, um, but but most of you aren't doing this whole section at all. Most of you are just sort of, like, missing out on a lot of revenue, and you're stuck in the hard zone.
08:22The free stuff's the hard zone. The ads are the easy part in my opinion. So having done both so that's what I wanna say about ads.
08:30Check the description out for that free manual and just follow it and understand that Facebook, they want it to be easy for you to run ads. They want it to be easy for you to make money because if you make money from their ads, you stay and pay them more advertising dollars. So they make it really easy.
08:43Alright. Free stuff now. The thing I like about free, it's a lot of work, but I like it because if you do it right, it's profit.
08:51Like, I'm profit 20 I show proof in another video.
08:56I'm happy to pull up proof if people want in the comments or whatever, but I make $2,493. That's what it was.
09:04I I can just pull it up. I'm just gonna pull it up because I I know people in the comments are gonna wanna see proof, so let just do that really quick. Look a little crazy.
09:12Okay. There we go. So this is the proof here.
09:14I got a document together. 4 $2,430 per real.
09:17This is profit. This is organic profit. This is my highros.com software that tracks all the money I make.
09:24IG and Instagram together are basically $600,000 over the last six months, and then I published 246 reels.
09:35So you can basically do the math on that, which I think I do in the document a teeny bit later on. Yeah. Yeah.
09:42Okay. So, basically, 600,000 divided by 246 reels, average of $2,431 per year.
09:48Obviously, some reels made more and some reels made less, but the average is 2,000 for a 100. And I just like to show proof because I get asked about proof so much in the comment section of every platform, which I get.
09:59I mean, it's a lot of money. I do get it. So that's why I like that is why I like free because, yes, it's labor intensive, but it's a 100% profit.
10:09Um, I spend a $100,000 70 to a $100,000 per month on ads. So it's easier, but I pay for it in the dollars.
10:18So free is good. Free free is profitable.
10:21Free is, um, it's good too. Like, I I do both. I think you need to do both.
10:25I don't wanna put one down to push up the other. I do both and make money from both.
10:31There's just pros and cons is all. So with free, couple of things. One, focus on one platform.
10:38If you guys have been in my world for a while, you know I talk about that. Do not be repurposing content for all the platforms. Do not be trying to grow a bunch of platforms at once.
10:47I'm linking to a training on how to go viral. I'm very good at going viral organically. I just had yet another reel, get almost 2,000,000 views.
10:53It got me that one reel got me something like 17,000 followers when I checked last. One reel, 17,000 followers.
11:00I'm just really good at at not to toot my own horn, but I'm just really good at going viral organically, especially on Instagram.
11:07And so I made a video on, like, what to do to go viral, how to go viral, and that's, again, it's a fifty minute training. Gonna I'm link to it in the description below as well because I think you should watch that if you're focusing on organic content or you just wanna know how to do it better. There is nothing more demoralizing on the face of the planet, in my opinion, than working really hard at organic, which is a lot of work, and then getting crickets.
11:28Nothing will kill your mojo more quickly than not going viral or not having reels pop off or doing all this work and then, like, not seeing results. That's so discouraging, and I do not want that for you.
11:39So number one, focus on one platform. And then I would say, like, honestly, I know this is, like it's cliche, but let me just tell you, like, the consistency thing is no joke. If you think you know, like, if you miss a credit card payment and it, like, dings your score, And and it's like, okay.
11:57I my I lost 25 points or what I don't know. Whatever whatever it was. I don't really have debt, and so I don't, like I I don't I did.
12:04Trust me. I had, like, a $100,000. I think I remember, like, one time I missed a medical bill, and it, like, ding my credit score by 25 points.
12:10So whatever it dings you for, my perception is that it it dings you the algorithm punishes you so much more for missing a content, a schedule, like a day you're supposed to publish than the credit system does for your credit.
12:29Meaning, it is more important for you to stick to your content schedule in a hypothetical world than it is for you to make your credit card payments.
12:38Now, obviously, like, there's the reality. But in terms of how you are dinged, how your score is affected, your algorithm punishes you so much more for missing a scheduled day than anything I've seen.
12:51It is so hard to rebuild the momentum. And I know because I've stopped posting every like, I need a break. It's a lot of work.
12:56And so I take a break, and I'm like, man, this break was not worth it, which is crazy. Now that doesn't mean you have to post every single day, but it doesn't mean you need to be consistent.
13:05And so what I teach my students to do is, like, start by just posting every Wednesday. And just, like, every Wednesday, 7AM, be reliable. And then work up to posting more.
13:15It is way worse for your algorithm credit score to post and stop and post and stop. And trust me, I know because I've had to, like, resurrect my account several times, it's not worth it. So start slow and manageable and work up to it.
13:28People get so excited about posting. They get so excited about creating content. They get that, like, spike of, like, oh, I'm excited to do this, which I get.
13:35But then, like, you post five times a day, and then the algorithm or post five times a week, and then the algorithm expects you to keep posting five times a week. And then you're heartily punished by not doing that.
13:45And so the consistency thing is really important. I highly recommend you watch the training that I'm gonna put in the description for how to, like, go viral, what you should like, I talk about hooks.
13:56I talk about a whole bunch of stuff on, like, how I go viral. I break it down and share a bunch of stuff, and it's very helpful. And so if that's the area you need to work on, um, go do that.
14:05With the landing pages, I have two video resources that I want you to watch where I go over landing pages and checkout pages and show why we have a very good conversion rate. The average is, um, one to 2%.
14:17Some of our again, like, that our average over all landing pages and checkout pages is 4%, which is very, very good.
14:26So it's four times or at least double industry average.
14:31So we're at least twice as good as everybody else, if not four times as good. And that is at massive volume.
14:38What you might not understand because you're still growing your business is that typically when you send more traffic to a page, the conversion rate goes down. And so the fact that we have thousands and thousands and thousands and thousands and thousands of visitors and can still maintain a very strong 4% conversion rate tells us that we're doing a really good job.
14:57Some of our pages convert as high as 6%. A few pages that are sent to, like, very targeted people do even more, but we've really mastered the art of conversion at volume, which is very different.
15:10Some people be like, well, my my checkout page converts at, like, 70%, and it's like, okay. Yeah. But you didn't send a ton of people to that page.
15:17Like, go send 60,000 people to that page and see where your conversion rate and it's not to brag. Of course not.
15:23It's good that you any conversion rate is amazing, um, but it's more to to speak to my credibility as somebody that really understands what a landing page should have and as someone that has run trust me, when you're sending 60 when you're paying to send thousands of people to a checkout page, you experiment.
15:39You try a lot of things. You remove things. You add things.
15:41You rearrange things. And so the resources that I'm gonna link to in the description down below are gonna help you understand what your checkout page needs to have, um, what your landing page needs to have.
15:54And I'll tell you two things that I think are really important for you to know. One, be sure to install the software called UseProof. So UseProof is a really important piece of software.
16:04When we forget to install it on a checkout page or a landing page, we notice our sales conversion rate plummets, and we're always like, why is this page doing so bad? It looks like all the other ones. And then we're like, oh, we forgot to install the software.
16:15And then what was really crazy was we taught this to our students in our in my coaching group. I have, like, a little a little coaching group, and we taught them to use this software.
16:25One of the girls posted, she was like, man, like, you really need to use use proof. Mine accidentally turned off for some reason, and I started freaking out because I like, I she was getting sales, like, I think every hour or something like that. And so, like, hours were going by, she hadn't made a sale.
16:37And she was, like, obviously freaking out and was like, what do I do? And, like, um, and was, like we're about to, like, rearrange her entire landing page, and then she remembered that the software use proof wasn't on the checkout page.
16:48So be sure to use use proof. Um, in case you don't know what it is, it's like the little pop up that says, like, Mary Jane just bought this course, um, five minutes ago. So, like, it's always, like, in the bottom, like, left over here, and it's, like, it'll pop up and be, like, Susan also just enrolled in the course or, you know, whoever.
17:04Like, it it it's that little pop up at the bottom left that tells you people are buying, um, and what it does is it it makes it feel safer to buy. It triggers our herd mentality where we don't wanna be the only person taking a risk.
17:17We'd like to know there's other people doing this for us. And so by installing use proof, we're basically telling, hey.
17:23Other people like this product. You will like it too. And so gotta install use proof.
17:28That's the first thing. And then the second thing is I just taught this in my copywriting course where I teach people, like, how to basically, like, how I write the way I do, how I get how I create words that make people pull out their wallet and wanna buy from me.
17:41And I taught this, and I'll just share it with you here. Um, you on a landing page and on a checkout page, you have to do the mental labor of explaining what they get, why it's a great deal, and why it's a worthwhile investment.
17:57So you have to do the work of explaining how it's gonna solve their problems. You have to do the work of convincing them that it's a good deal. You have to do the work of making sure they're extremely clear how they're going to make more money from this product, especially if you aren't in a money making niche.
18:12So people don't understand that return on investment or, like, why it's a good deal or why I'm gonna get more out of it than I put in. They think, oh, I'm not in the business industry.
18:22I don't need to do that. You're dead wrong. And if you can't do the work of ex that mental load of explaining why it's a great deal and why everyone who has x y z problems should buy this to solve it, you're expecting your customers to do that mental load.
18:36You're expecting your customers to figure out why they should buy from you. You're expecting them to come to the conclusions, and that's why your landing pages and, you know, that's why you're not getting the customers and sales you want.
18:45You have to do that mental load. You have to sit there and figure out, okay, what's a logical reason? What's a good reason why people should buy this?
18:53Why is this a way better deal for them than it is for me? And so you have to be able to articulate that on your landing pages and on your checkout pages, or they won't convert, and then you won't get sales.
19:04And so that's why it's important. I made several resources on YouTube videos that I'm gonna link down below that go over landing pages and go over checkout pages and just some of the best practices we've learned. And one of the videos is a little bit older, but still has really good stuff that I think you should watch.
19:20And then the the checkout page one I just made recently, it also goes over some really good stuff. So I'm gonna put that in the description as well. I think that's a wrap.
19:32I'm looking at my notes right now. It says yeah. Was all okay.
19:36Yeah. So, I mean, basically, that's that's the long story short. This here is the process we follow.
19:43There is nothing that I have left out. There is nothing that, um, like, all of everything that I do fits under this umbrella of first they see an ad or free content of mine, then they go to a landing page, then they go to a checkout page, and then they buy.
20:06It all follows that. And so what you have to do is look at, okay, where if you're trying to start a digital products business, really looking at this model and say, where do I have some ground?
20:19Like, where am I actually doing pretty good, and where are there massive gaps? Like, you might not have be running ads at all, or you might be you know, you're like, okay.
20:29I'm doing free content, but it's not doing really well, so that's where I need to focus. Or it might be your landing pages aren't done well, or it might be you know, everyone's gonna be different. Everyone's gonna have a different area to focus on, but this big picture is my business model and is the model I'll share.
20:44Yesterday, we had a launch, and we did over a 100,000 in cash collected in one day. Like, this is a very lucrative business model.
20:50Um, and so it's a it's a good business model. It's worked really well for me.
20:55I've been doing it for a long time. Um, hopefully, that was helpful. I'm gonna see you in the description with a bunch of different links and resources for for you.
21:01You.
The Hook
The bait, then the rug-pull.
She opens with a screen-recorded SamCart dashboard as proof, then draws the whole funnel by hand on an iPad: every one of her roughly 95 daily customers starts at an ad or a piece of free content, and all of them walk the same four-step path to a sale.
Named ideas worth stealing.
04:22model
The four-step funnel
- Ad or free content
- Landing page
- Checkout page
- Customer
Every customer in the business enters through one of two doors (a paid ad or free content) and from there walks an identical two-page path to purchase.
Steal fordiagnosing which stage of any digital-product funnel is actually the weak link
05:25concept
Bootstrap ad reinvestment
Start paid ads at $3 a day and reinvest that day's profit into the next day's spend, rather than committing a large budget up front.
Steal fortesting a paid channel with minimal cash risk
17:50list
The three-part sales-page mental load
- What they get
- Why it's a great deal
- Why it's a worthwhile investment
A landing or checkout page has to explicitly do this reasoning for the visitor instead of leaving them to infer it themselves.
Steal forany landing page or checkout page copy
How they asked for the click.
VERBAL ASK
04:34link
“I'm going to link to a bunch of resources to help you master all of this. I'm gonna link to it in the description.”
Soft, repeated CTA rather than one hard pitch — free resource links are mentioned at each stage of the breakdown instead of a single paid offer at the end.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
