Big Idea

The argument in one line.

Selling digital products online comes down to just three things — a product, a checkout page, and traffic — and most people fail not because of the product but because they never solve the hardest, most overlooked piece: traffic.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You have or are building a digital product (course, template, guide, toolkit) and don't know how to turn visitors into buyers.
You've already built a product and a page but sales aren't coming, and you suspect something structural is missing.
You're overwhelmed by the idea of running ads or growing a following and want proof it's possible starting from zero.

SKIP IF…

You're looking for a detailed comparison of checkout platforms beyond SamCart — this doesn't evaluate vendors in depth.
You want a full step-by-step ad-campaign build — the ads section previews a system rather than walking through it.

TL;DR

The full version, fast.

The video argues that selling a digital product online only requires three things: a product, a checkout page, and traffic — ranked by difficulty (product 3/5, checkout page 1/5, traffic 5/5) to show where beginners actually get stuck. A good product depends on the price-to-value ratio: research a specific pain point from reel or Reddit comments and solve one hyper-specific problem rather than a broad topic. A good checkout page stays simple, focuses on what the buyer gets, adds social proof, and funnels visitors to one decision only. Traffic splits into organic (proven on a brand-new anonymous account that made $665 in two weeks) and paid ads, framed as self-funding.

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Chapters

Where the time goes.

00:00 – 01:44

01 · Proof of $500k/month

Screen-recorded SamCart dashboard shows $2,076,147.50 across four months, averaging roughly $500k/month, before she sets up the three-thing framework.

01:44 – 03:25

02 · Scoring the three pillars

Whiteboard framework: the only three things needed to sell a digital product are Product (3/5 difficulty), Checkout Page (1/5), and Traffic (5/5).

03:25 – 05:38

03 · The store analogy

Product = inventory, checkout page = the store, traffic = getting people through the door. Most beginners silently skip solving traffic and blame the product instead.

05:40 – 08:29

04 · Product: the price-to-value ratio

Defines the price-to-value ratio, tells creators to mine reel/Reddit comments for pain points, and shows why hyper-specific products outsell broad ones.

08:30 – 14:48

05 · Inside a real checkout page

Live SamCart walkthrough contrasting market-average conversion (1-2 per 100) with her pages (6-25 per 100): simple layout, pain-point copy, social proof, single-decision funnel.

14:48 – 19:15

06 · Organic traffic — the secret Instagram test

An anonymous, brand-new Instagram account posted 14 reels and 3 carousels, earning 7 sales ($665) in two weeks while reaching only 7,000 accounts.

19:15 – 22:19

07 · Paid ads that pay for themselves

Ads framed as self-funding — turning $1 into $3, netting $2 profit — via a five-step system, closing with a sign-off to a follow-up video.

Atomic Insights

Lines worth screenshotting.

Selling a digital product only requires three things: a product, a checkout page, and traffic — nothing else.
Checkout pages are the easiest part of the process (1 out of 5 difficulty) while traffic is the hardest (5 out of 5), yet most beginners obsess over the product instead.
Market-average checkout conversion is 1-2 sales per 100 visitors; a well-built page can hit 6-25 sales per 100.
A product's success comes down to its price-to-value ratio — what the buyer gets has to feel disproportionately larger than what they paid.
Mining customer pain points doesn't require interviews — reading the comments on reels or Reddit threads in your niche is enough to start.
Hyper-specific products outsell broad ones: 'how to handle the emotional needs of three or more kids' beats 'how to be a good parent.'
Complicated landing pages have underperformed simple two-column checkout pages that focus only on what the buyer receives.
A checkout page should funnel visitors to exactly one decision — buy or leave — with no navigation away to browse other products.
A brand-new, anonymous Instagram account with zero prior audience generated 7 sales worth $665 in its first two weeks.
Reaching only 7,000 new accounts and averaging 1,000 views per reel was enough to produce real sales — high view counts aren't required.
Starting from $63 in total revenue in year one isn't disqualifying — the same person scaled past $11 million in cumulative digital product sales.
Profitable ad accounts don't require a large budget or advanced math skills — the mechanics can be learned regardless of starting point.
A well-run ad can be structured to pay for itself: turn $1 of spend into $3 of revenue, netting $2 in profit.

Takeaway

Traffic, not the product, is what actually kills most launches.

WHAT TO LEARN

A digital product only needs three working parts, and ranking each by difficulty shows the checkout page is nearly free effort while traffic is the real, most-skipped bottleneck.

01Proof of $500k/month

Screen-recorded dashboard proof, not just a claimed number, is what makes an income claim credible enough to keep watching.
Averaging a stated income over multiple months, rather than citing a single best month, is a more honest way to represent recurring revenue.

02Scoring the three pillars

Selling a digital product only requires three things: a product, a checkout page, and traffic — nothing else needs to be solved first.
Ranking each requirement by difficulty (product 3/5, checkout page 1/5, traffic 5/5) reveals where beginners are likely to waste the most time.

03The store analogy

A digital product business maps onto a physical store: the product is the inventory, the checkout page is the storefront, and traffic is what gets people through the door.
The best product and the best checkout page are worthless without a way to get people to see them — most beginners quietly skip this step and blame the product instead.

04Product: the price-to-value ratio

A product sells when what the buyer gets feels disproportionately larger than what they paid — that gap is the price-to-value ratio.
Customer pain points can be researched for free by reading comments on reels, YouTube videos, or Reddit threads in a niche, without ever getting on a call.
Narrowing a topic to one hyper-specific problem outsells a broad, generic version of the same idea.

05Inside a real checkout page

Market-average checkout conversion is 1-2 sales per 100 visitors; a well-optimized page can reach 6-25 sales per 100 — a 3x to 25x difference from page design alone.
Simple two-column checkout pages that state exactly what the buyer receives have consistently outperformed more complicated, heavily designed landing pages.
Copy that speaks directly to a specific pain point converts better than generic feature descriptions.
A checkout page that removes every option except 'buy' or 'leave' converts higher than a page that lets visitors browse to other products.

06Organic traffic — the secret Instagram test

Organic traffic doesn't require an existing following: a brand-new, anonymous Instagram account produced real sales with zero prior audience.
14 reels and 3 carousels on a test account generated 7 sales worth $665 in the first two weeks.
Reaching only 7,000 new accounts and averaging about 1,000 views per reel was enough to produce those sales — large view counts aren't a prerequisite for revenue.
Making $63 in an entire first year of business isn't a sign to quit — the same trajectory can scale into millions once the underlying system is in place.

07Paid ads that pay for themselves

Running profitable ads doesn't require a large starting budget or advanced math skills — the mechanics can be learned like any other skill.
Structuring an ad to turn $1 of spend into $3 of revenue means the ad effectively pays for itself while still netting profit.

Glossary

Terms worth knowing.

Price-to-value ratio: The relationship between what a customer pays and what they perceive they're getting in return; the bigger the gap in the customer's favor, the easier the product is to sell.
Checkout page (vs. storefront): A single-product sales page built purely to convert one visitor into one buyer, as opposed to a general online store or marketplace listing where visitors can browse away.
Organic traffic: Visitors who arrive through unpaid content such as social media posts or videos, as opposed to traffic purchased through advertising.

Resources

Things they pointed at.

00:27toolSamCart

22:21channelHow To Get Your First Digital Product Sale In 24 Hours (follow-up video) ↗

20:36productWords Into Money (copywriting course)

Quotables

Lines you could clip.

11:22

“I made $63 in my first year of business.”

stark, self-deprecating stat that reframes the $11M total that follows→ TikTok hook↗ Tweet quote

19:57

“We run ads for free, essentially... we'll take $1, and we'll turn it into $3.”

counterintuitive claim with a concrete ratio→ IG reel cold open↗ Tweet quote

18:23

“You don't actually need a lot of views to make sales.”

directly undercuts the follower-count excuse→ newsletter pull-quote↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogy

00:00I make over $500,000 every single month selling digital products. And in this video, I'm gonna show you how I do it, how I sell digital products online.

00:09It's changed my life. I have a little daughter, and it's just allowed me to just, I mean, transform my life in so many different ways. Financial abundance, time flexibility, all of that.

00:18So what I wanna do super quick is just share my screen and show you proof of my income claims here. So this is my dashboard. I take payments via Samcart.

00:27That's the software that I use to sell digital products. And then this is this year, so I set it to this year. And then you can see here in January, I did five a little over like, almost 600 in in January.

00:38February was a little lower, but that kinda averaged the two out. And then March, we did, um, $5.50, and then we're not quite done with April yet, and so we're kinda on track again for slightly over $500,000 in April.

00:51We're taking website sales as well, so we have, um, almost a $100,000 in website sales as well. So, technically, for the month, we're, like, actually right around $5.20 already. But, um, with Samcart as my main platform, I just figured I would show you this.

01:02So, um, you can see here, it's been four months, and we're over $2,000,000 already. And so really easy average is $500,000 a month.

01:11And I share that just because I want you to know I actually know what I'm talking about. I have done this for a very long time, and I have actual boots on the ground experience to share with you.

01:22So three things that you need in order to sell digital products online, I'm gonna simplify that for you.

01:29K? Because it can feel oh, hang on. Let me put this over here.

01:31It can feel really complicated. It can feel really overwhelming. Oh my gosh.

01:34How do I how do I do this? I wanna sell digital products. I love the idea of a flexible business.

01:39I love the idea of making that kind of money. That sounds amazing, but there's so much. And so my goal for this video, show you how to sell digital products online, but in a way that feels really doable and really simple.

01:50And so we're gonna break it down. I'm gonna kinda chunk it up for you, and it's gonna it's gonna be really good. So, um, first thing that you need, you need three things.

01:57First thing that you need is a product, obviously. We're selling digital products. Now here's what I'm doing.

02:01I'm gonna score each of these three out of five. So one is super easy to do.

02:08Five is really difficult to do. So when it comes to actually creating the product, creating a very good product, that's a three out of five hard.

02:16So it's hard to do it well. It's definitely not easy. I'll get into how to do it a little bit later in this video.

02:22Um, but for now, I just want you to know that of all the things of all the three things that we're gonna do, creating the actual product, that's the first thing you need is a literal product. That's a three out of five hard. Then we have the second thing that you need in order to sell digital products is you need a checkout page.

02:39Now checkout page, not a website, not a stand store. I made a whole video on, like, where you need to sell your digital products, not a website, not a stand store, not Etsy.

02:47There's a whole video. You should go find it on my channel and watch it. I highly, highly, highly, highly, highly, highly, highly recommend it.

02:52It's gonna be really important. Um, go watch that one. Um, the name of the video is, like, where to sell your digital products.

02:57Go watch that because you should not have it on a website, not have it on Stanstor, you should have it on a checkout page. Um, that's easy. One out of five.

03:06Super easy, especially if you use the software I use. Converts really well, super easy to set up, takes all the complication out of it, and it's not a website. You don't need a website.

03:14Don't sell on Sansory. You'll not make any money doing that. You need a checkout page.

03:18Easy peasy. Lemon squeezy. Third thing is traffic.

03:22K? You need eyeballs to look at your page. This, five out of five hard.

03:27If you don't know what you're doing, unfortunately, you came across my YouTube channel, so you know exactly what you need to do because you watch all my videos. Um, and in this video, specifically the one we're watching, I'll show you how to get traffic, so I'll show you how to do that. Um, traffic's the hardest part.

03:40Right? And the thing that people don't realize when they're going to sell digital products is it's not just about creating the product.

03:46It's not just about creating the page. Like, that's think of it like I'm building a store. K?

03:51I need a product for my store, like a literal brick and mortar store. I need a product for my store, and I need my store to be ready. Right?

03:57I need something to go in my store, and I need the actual store. That's your product, and the checkout page is like your store. The traffic is how do you get people to your store to buy?

04:06Right? Because you can have the prettiest store in the world with the best product inside the store, but if you don't have a way to get people to come to your store, you're never gonna make any money.

04:14And so that's why it's a five out of five, but don't get discouraged because I'm gonna show you what to do, and I'll show you the different kinds of traffic and how to, like, solve that. But just know that most people, they totally miss, oh, hang on.

04:27They miss this last piece. So if I cut this.

04:31So when they go to sell digital products, they're missing the most important thing. They go, okay. Got a product.

04:35I made my little Canva templates. I made my little checklist, whatever I'm doing, my little spreadsheets. Okay.

04:40I got my checkout page. Why am I not making money? Because you're missing the hardest, but the most important piece, which is getting traffic to it.

04:47And I'm gonna show you what to do. So we're gonna break down each one of these sections. I'm gonna tell you how to make a good product and what's really important one, because, again, I've not only have my products, my digital products gone viral many, many, many times, but my students' products in all kinds of industries and all kinds of niches have gone viral.

05:02I have case studies, um, and success stories published to my YouTube channel and, like which are really good for you to watch because they're, like, in gardening niches and stuff. So it's like, how she made $32,000 with a 45 page gardening guide?

05:13I didn't know you could do that. So it's really good for you to, like, stretch your mind and watch those as well. And so I know how to all of that to say, I know how to make a product go viral.

05:22I know how to make a really good product, and I wanna show you that. Then I'm gonna show you how to build a good checkout page and what that looks like. You're gonna literally see one of my checkout pages.

05:31And then finally, I'm gonna show you how to solve the traffic problem, which you're gonna realize is actually not that complicated and very doable, but just don't skip it. It's important. Okay.

05:41Let's talk about product. We want your product to go viral, and we want you to build it once and make money from it over and over and over again. So how do you do that?

05:50How do you make a product where people see it and they're like, I have to have it. This is exactly what I've been looking for.

05:56This is solving my problem, and they buy right away. That's what you want because that's how you're gonna get the most bang for your buck. If we're gonna send a bunch of traffic to the page, we want as many people as possible actually buying from you.

06:07So it's this thing, and it's called the price to value ratio.

06:13Now you may have heard this before. Like, okay. It's gotta be a really good price.

06:17The price to, like, they have to what they're getting in exchange for what they're paying has to be really, really good. You want people, when they see this ratio, they're super happy, and they're like, yay.

06:31Take my money. How do you do that? Okay?

06:34That's that's that's the key right there. So how do you do that?

06:38In my experience, as someone that's done this a lot, it comes down to one thing. Well, two things, actually. One, you need to understand what your potential customers are struggling with.

06:48So what are the problems in their life? And it can be a don't have to overcomplicate this. Just go read the comments on the reels in industries that you're thinking about tapping into.

07:00Right? If you're thinking about making a parenting digital product, go read the comments on parenting reels or parenting YouTube videos or parenting Reddit threads. Go you don't have to, although I like people to talk to like, I'd love for you to actually get on the phone and talk to people.

07:14I realize that might be, like, very scary, and I don't want it to be, um, keeping you from seeing the results you want. In fact, you're probably like, no, Maria, I want to do digital products so I can make money and not have to talk to people. So I totally get it.

07:24But what you can't escape is doing the market research to figuring out, like, what are their what are they struggling with?

07:32And then what you're gonna do to chunk it down even further is you're going to solve one of those problems, one hyper specific problem. So it's not how to be a good parent.

07:43It's how to parent three children or more, or even like how to nourish, how to handle the emotional needs of three or more children.

07:54That's like the digital product, and that's gonna be crazy to you if you're just getting started because you might think, oh my gosh.

08:01That's so specific, but it is, and that's why it's gonna sell. That is why my products and my students' products go viral over and over and over and over again because they're hyper specific. So I have a ton of videos on my YouTube channel about creating a viral product.

08:13I recommend you go look at those to go even deeper and dive even deeper products like, okay, that's what I need help with. That's your three out of five, like, three out of five difficulty. I've created a ton of videos on that here on this YouTube channel, so go check those out because that's gonna be obviously the big chunk one, and I've done tons of videos on that.

08:30Second thing I haven't done a ton of videos on, I have done some, but it's your checkout page. K?

08:34So what I'm gonna do is I want to show you one of my checkout pages. Now this, easy peasy lemon squeezy.

08:41One out of five, really easy to do if you're using the software that I use. The software I recommend is called SamCart. Like I said, I have a video on why you should be using SamCart and kinda what to avoid with Etsy and StanStore and Gumroad, I think, is the other one.

08:54Like, all the ones that people typically use, there's a really core fundamental problem with them, which is why people don't see results from them. So if you've tried the Etsy router, you've tried the Stan, and you're like, what is not why is this not working? That video explains why, and that's a more recent video.

09:08So if you just kinda go back and look, you can kinda find it pretty quickly. Okay. Let's let me show you what my actual checkout pages look like so you can kinda get a sense of why they work so well.

09:17Okay. So let's go to my checkout page here. So this is a highly converting checkout page for me.

09:22We're currently running a sale on it, so but it just converts really well in general, and I could take you to a thousand. I'll show you a couple pages so you'd kinda get the gist here. These are simple pages.

09:31Okay? These are not and if you look at the mobile version of them so let me just make this really small. Like, the mobile version is, like, very it's very simple.

09:39Right? These are not complicated pages. People you might think and I'll pull up another one too here so you can kinda see what another one might look like.

09:45Here's another one. K.

09:47So my pages all follow a very similar format. Here's one where we're not running a sale. It's very simple.

09:54But these because we use SamCart, there's a couple things that we do right. And because we use SamCart, these are optimized for conversion.

10:02And because they're optimized for conversion, let's say that, like, in general, if you send a 100 people to a checkout page, you might get one or two sales. That's market average, just so you know. Now you know that if I send a 100 people to a checkout page, I typically will get one or two sales.

10:17Our average is six sales per 100 visitors, and some of our pages will give us 25 sales per 100 visitors. That's insane. That's nuts.

10:27And when traffic is the hardest part of it, if I'm getting 25 sales for every 100 people to come to this page, I'm solving the traffic problem 25 times better than someone else's or even six times better or whatever. Right?

10:43Like, even, like because if you're only getting think about it way. If I'm getting six sales for every 100 visitors and you're getting one, that's six times better. And that's, again, that's our average, and we get hundreds of thousands of visitors to our website to our to our checkout pages per month.

10:56So this is, like, at scale, which if you've doing this for a while, you'll know is mind blowingly phenomenal. So there's a couple things that we do really well that I wanna show you.

11:04First thing that we do really well is we keep the focus on what you get. So your checkout page shouldn't it's very simple.

11:12Right? Like, it's simple on purpose.

11:16We've done very complicated we've experimented with very complicated landing pages that we spent hours and hours and hours, um, working on, and it did not do as well as these simple little, like, two column pages did. So what is the focus on?

11:32Exactly what you're gonna get. Now the language here is extremely important. I recommend you go look at my little course called words into money.

11:40It's on my website. If you feel like you don't know what to say when it comes to selling your digital product, because this is one of the most important things that you need to know how to do is like, okay, how do you create copy?

11:53How do you create words that when they read those words they want to buy? And I'll give you a pro tip. It's understanding the pain points of your customers.

12:02So what are they struggling with? So using our example of, like, handling the emotional needs of three children or more, well, the parent's burnt out.

12:10The parents worried about sibling rivalry. The parents worried about her marriage probably because three kids plus a marriage is a lot. Let's it just is.

12:19Um, she's worried about her middle child or whichever child is the one that requires the least and might get passed over the most. She's worried about the kid that's constantly initiating fights between the other two siblings.

12:29She's wondering, like, how it's gonna go and when the bickering will end. She's got so many questions about handling the emotional needs of multiples.

12:36What do I do when one child's having a meltdown and we need to leave, but the other two were being good, and they all get essentially punished because we had to leave the event or whatever. Right? Like, I'm just again, I have one kid.

12:47I don't even I don't even I'm not even dealing with this. And, like, I can just in me, just by the nature of how good I am at copywriting, can just tap into that. What is that customer probably thinking?

12:56You have to do that so that you can write stuff on this page that will actually, like, solve their problem.

13:03So we have the really good copy. We have a couple of other things here. The five stars, that's our actual if we were to go to my actual website, that's the actual so I can just do that really quick too just for shits and giggles.

13:13You can see here that's, uh, this product. It has five stars. Um, this is my website, by the way, if you wanna grab any other products.

13:20It's got five stars. 50 customers have reviewed it. My products all have really good reviews.

13:24And then we have so on this one, so this one we don't have testimonials, but I recommend them being on there. So this one we do have testimonials, I think is really good.

13:33I think it's very important to have testimonials. And then the other thing that we do is this link thing. So there's a couple things there.

13:39So you can see this link thing, which just allows people to check out faster. And then we also do let me refresh here.

13:45Because we have this thing that pops up when people check out. It's like it shows that other people have purchased, and I wanna make sure that comes up.

13:53It's, like, popping up early. You may have seen it earlier. It will, like, pop up for the first few minutes of the customer on the checkout page.

13:59Um, let me pull up another one here just so you can see what it looks like. Because this is a really important part of the conversion.

14:06This is one of the big reasons why we get there we go. So let me move. You can kinda see it behind the circle here.

14:10This little thing that pops up like, oh, Raymond just purchased Maria's 24 courses for $24, and then it'll pop down. Um, you can see here, these are there's another one that pops up. Our process our thing follows the same format all the time.

14:23It's exact it's what you're gonna get, typically a picture, scroll to the checkout, here's everything that you get, place your order now.

14:34It's simple, but it really works. And that's really the point that I wanna drive home here with the checkout stuff is that it does not have to be complicated. In fact, the way that you've been making it complicated is why you aren't making sales.

14:45But what does that page do very what does that page do very, very intentionally? Funnels all your traffic to one decision.

14:57Do I wanna buy this product or not? That's why it converts so well. You can't click away to my website.

15:03You can't do anything except decide, yes, I'm going to buy, or no, I'm not. There's only one option.

15:10You don't have the option to buy all Maria's products on an individual funnel page, and that's very important. You have the option to, yes, I'm going to buy. No, I'm not going to buy.

15:18And if they don't buy, they click away. That's it. That's why our pages convert so high.

15:21That's why SamCart is better. That is why you will struggle to make money with things like, um, Stan Store or any of the other ones.

15:28So go watch that other video for more info on that. What I wanna do now is I wanna tackle the traffic problem with you because this is a this is a doozy. Oh my gosh.

15:36Okay. Hang on. Traffic.

15:38Okay. So let's solve the traffic problem.

15:42Yeah. Don't yeah. Okay.

15:43So there's basically two kinds of traffic you can get. Both of them are really good.

15:50We do both. Organic, which is basically, like, um, free content.

15:56So, um, YouTube would be organic. Instagram would be organic. Um, my email list is organic.

16:02It's basically attention, people consuming your content without you paying for it. And then you have ads, which is like you pay for it.

16:09Here's what you need to know about both. Both are so much more doable than you think they are. So you and I know this because I remember what it was like to feel so overwhelmed by creating content and doing the organic marketing route.

16:21I remember what it felt like to be so overwhelmed running ads. Like, I must have to be super advanced to run ads. But I'm here to tell you, well, first of all, I made $63 in my first year of business.

16:30So I started from also knowing nothing. I literally had no idea which way it was up. I'm super bad at math.

16:36You ask anyone who knows me in real life, they'll tell you that I'm terrible at math. I'm not particularly tech savvy. I've just been able to figure it out.

16:44And my goal of making videos like this is to hopefully shorten the, like, learning curve process for you. And so I've been able to figure it out, and that should be encouraging to you.

16:53The fact that I only made $63 in my first year of business should be really encouraging to you because, like, okay. Maria spent a year, and I worked really hard in that first year, and I I just didn't do well.

17:04I just it just my year flopped. It was $62 top line. It was like I made two sales, and that was it for a whole year.

17:12And fast forward to now, like, I've made over $11,000,000 in cash from digital products, and I profit 50% of that.

17:19So, like, last year I made for example, last year I made 4,000,000, and I profited I literally had a personal income that I had to pay taxes on of $2,000,000. And so if I can figure out the organic marketing stuff and the ad marketing stuff, you can too. That's my point in saying that.

17:34And I wanna break it down a little bit further. It's not as hard as you think it is. I think that's the first thing.

17:39So let's start with the organic. I wanted to say a couple of things about that.

17:46I would say, one, start with Instagram. You're gonna get the biggest bang for your buck there, especially if you have a new account or you don't really have a lot of followers. I ran an experiment because I got really tired of people telling me, oh, well, it's working for you because you have a big Instagram account.

17:59First of all, people forget that I started with, like, no followers just like everybody else does. But I was like, you know what? Like, let's just dispel the myths.

18:06So what I did is I created a, like, a a secret Instagram account. Brand new. No one knew about it, and I was like, I'm going to do what I teach on this brand new Instagram account, and I'm going to see what happens.

18:19And I made so let me see. Let me find the results because I wanna pull up the actual data because I tracked all the data on this.

18:26Just gonna search secret account.

18:33Hold on.

18:39Here we go. Okay. So I posted 14 reels and three carousels.

18:47And in the first yeah. In the first hang on.

18:52Hang on. Hang on. In the first week, I got seven sales for a total of $665.

19:02And I reached over 7,000 new accounts in two weeks. This is with a brand new account, and got an average of a thousand views per reel. So the lesson here is you don't actually need a lot of views to make sales.

19:12And so that's like like $665 in the first seven days is not bad at all. Now all I did yeah.

19:21All no. Sorry. That was seven sales in two weeks.

19:24So $665 in two weeks. Sorry.

19:26That's why I wanted to clarify with you. Yeah. Seven sales in two weeks.

19:30So $665 in two weeks, but still, $600 in the first two weeks doing exactly what I teach is not bad at all. Again, they didn't know the account was mine.

19:38It had no association with me. It was made with a different phone number, so it wasn't even, like, associated with my main account at all. It was a brand new account.

19:45It reached over 7,000 followers, 7,000 new accounts in two weeks. So it's not even reaching that much. Like, I reached 15,000,000 accounts in two weeks.

19:54This little account only reached 7,000 new accounts in two weeks and made $665 and got an average of 1,000 views per reel. Why am I saying all of this?

20:02Because I have a ton of free content on creating reels to get traffic. If you go on my YouTube channel, there's tons and tons of stuff about leveraging Instagram. You can do this even if you have a tiny account.

20:13That's my main point in saying all of that, is you can do this even if you have a tiny account, even if you have no idea what you're doing.

20:22Just follow what I teach here on this YouTube channel. Just implement what I teach. Make reels the way I say to make reels.

20:27You will see results from it. I did it exactly how I teach it with a brand new account, and I made money right away, and I got followers right away, and I reach accounts right away. So you can do it.

20:38And then the other thing that I want you to know is I wanna pull up some tests, see if I can pull up some testimonials here. Hold on.

20:45I wanted to share some. I wanna, like, keep focused on the other side of the traffic, though. Um, if you are in my Facebook community, I just want you to know or you can go on my channel and watch the the success stories of other students who have done this.

20:58It's very possible. I think that's the main point that I wanted you to walk away with with the Instagram stuff is, like, this organic stuff is very possible, and dive deeper. Use this channel.

21:06Use the free videos that I've made here to dive even deeper because I made a lot of content on it. Okay.

21:12So moving on to ads. I'll just say this. Like, DD stands for dive deeper.

21:17Moving on ads, you can do this. The main thing that I want you to know with ads is you can do this sooner than you think.

21:27I have had the biggest limiting belief that kept me back for a very long time is I have to have a really big budget to run ads. That is not the way we run ads.

21:35I'll talk about that in a second. The other thing that I thought is that you have to be super tech savvy and really smart and really good at math to run ads profitably. That is not the case.

21:43We create a little tutorial on how we get, a, how we get our ads to pay for themselves.

21:49So our we run ads for free, essentially, which is crazy when you say it that way, but that's literally what happens is we run ads for free. We'll take $1, and we'll turn it into $3. So the ads pay for themselves, and we profit another $2 on top of that.

22:02So we run our ads for free, and it's a five step thing to load it up. Like, these are not complicated.

22:08These are Canva images that we run ads to. It's not complicated. It's super simple.

22:13I filmed a video showing you how to do that. Watch that one next. I'll see you there.

The Hook

The bait, then the rug-pull.

Maria Wendt opens by showing her actual SamCart dashboard — four months, over two million dollars — then reduces the entire business of selling digital products online down to three things, scored by difficulty, so you know exactly which one is quietly sinking you.

Frameworks