The Ultimate YouTube Playbook For Entrepreneurs and CEOs
A 111-minute livestreamed podcast where a YouTube coach and his co-host lay out one repeatable system, mindset, packaging, then five ways to monetize, instead of algorithm hacks.
Posted
1 weeks ago
Duration
Format
Interview
educational
Views
16.4K
372 likes
57 · 43
Big Idea
The argument in one line.
Growing a YouTube channel as a business owner comes down to one repeatable system, treat YouTube as a packaging platform rather than a video platform, master the title/thumbnail/first-30-seconds formula for every upload, and monetize through owned email capture and affiliate deals rather than waiting on ad revenue alone.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You're a business owner, consultant, or coach considering YouTube as a lead-generation channel and want a framework instead of guessing.
You already upload but keep running out of video ideas because you only talk about your specific product or service.
You've built an audience elsewhere (Instagram, a newsletter) and want to know how a long-form YouTube channel could convert that audience into paying clients.
You want a checklist for what actually makes a title, thumbnail, and video opening work, not just vague creative inspiration.
SKIP IF…
You're only interested in YouTube Shorts strategy, this video is explicitly about long-form horizontal video and dismisses shorts as a growth lever.
You want deep editing or production tutorials, this is a strategy and mindset conversation, not a how-to-edit guide.
TL;DR
The full version, fast.
YouTube success is treated as a packaging problem before it's a content problem: choose one broad topic with a niche message, commit to long uploads (15-20+ minutes), and prepare in advance rather than improvising value. Every video should run through the 'YouTube Trinity', a headline-style title, a simple three-element thumbnail, and a first 30 seconds built on clarity, comprehension, and credibility. Monetization comes from five channels: your own email list (self-sponsor with a free lead magnet or challenge), affiliate commissions, AdSense once you clear 1,000 subscribers and 8,000 watch hours in a year, a YouTube Shop storefront, and brand deals, with the reminder to protect creative control since audience trust is the actual product being sold.
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Omar states the video's promise and establishes trust with revenue and subscriber history before teaching begins.
04:05 – 15:11
02 · Mindset: packaging over passion
YouTube is framed as a packaging platform; broad appeal with niche messaging is introduced via the 'curse of the expert' and a testosterone-clinic example.
15:11 – 30:58
03 · Mindset: long uploads, team sport, singular upload
Case for 15-20+ minute videos, outsourcing production, and treating each upload (not the back catalog) as the growth lever.
33:18 – 37:59
04 · Q&A break: gatekeeping vs. over-teaching
Live chat question distinguishes withholding information from poorly structuring it.
37:59 – 1:06:01
05 · Mastery: the YouTube Trinity
Title-as-headline, three-element thumbnails, and the clarity/comprehension/credibility formula for the first 30 seconds, plus the case for raw, unedited long-form video.
1:06:01 – 1:10:06
06 · Q&A break: what people actually buy
Live chat question on moving an audience from free to paid content; answered via approximation, organization, transformation, and the $25K Myron Golden workshop example.
1:10:06 – 1:22:23
07 · Monetization: email capture and affiliate income
Self-sponsoring videos with lead magnets, pinning resource links, and the Rory Vaden affiliate case study.
Partner Program thresholds, the August 2026 view-counting update, YouTube Shop, and negotiating brand deals without losing creative control.
1:33:28 – 1:51:16
09 · Live Q&A: brands, niche focus, thumbnails, co-hosting
Rapid-fire audience questions on ideal brand partners, staying niche despite being multi-talented, launch timing, thumbnail psychology, and the value of a co-host.
Atomic Insights
Lines worth screenshotting.
YouTube is a packaging platform, not a video platform, because unlike a feed you scroll past, the viewer has to actively choose to click your video.
Broad appeal with a niche message means picking one topic (business, health, relationships) and never running out of angles inside it, instead of only making videos about your specific product.
The 'curse of the expert' is believing your offer is the most interesting thing to talk about, when the problems that lead people toward your offer are actually more clickable.
The most competitive, and least differentiated, YouTube video length is 8 to 18 minutes; going past 20 minutes faces less competition.
Renting a studio and outsourcing production can be cheaper in total cost than buying gear yourself once wasted setup time and energy are counted.
The algorithm has shifted from rewarding a channel's back catalog to rewarding the single upload, so one breakout video can work without years of prior videos.
A good YouTube title reads like a news article headline, searching your topic on Google before filming reveals proven headline formats to borrow.
A thumbnail should never carry more than three visual elements, simpler thumbnails signal an experienced creator, complex ones signal a beginner.
The first 30 seconds of a video needs three things in order: clarity that the viewer is in the right place, comprehension of something useful immediately, and credibility through a specific proof point.
Buyers rarely pay only for information, they pay for proximity to the creator, for organization of scattered free content, or for the accountability a higher price creates.
A pinned comment with your resource link captures the large share of viewers who scroll straight to the comment section instead of the description.
Every long video's auto-generated YouTube transcript can be pasted into an AI tool to generate a free checklist or lead magnet at no extra production cost.
YouTube Partner Program eligibility now requires 1,000 subscribers and 8,000 watch hours within a rolling 365-day window, counted by watch time, not raw views.
As of late August 2026, a video counts as a view when it autoplays on hover in the home feed, matching how YouTube Shorts have always counted views.
Brand deals pay well because a trusted creator is cheaper customer acquisition than the brand buying that audience directly, that math is the actual leverage in a sponsorship negotiation.
Takeaway
A three-part system beats YouTube hacks: mindset, packaging, monetization
WHAT TO LEARN
Long-form YouTube growth comes from treating mindset, title/thumbnail/first-30-seconds packaging, and multi-channel monetization as one repeatable system, not from chasing algorithm tricks or overproduced editing.
01Cold open and credentials
A creator's track record (subscriber counts, revenue made for past employers, years on platform) functions as the credibility layer that has to be established before advice will be believed.
Framing revenue generated for someone else's brand can be a stronger trust signal than only citing your own channel's numbers.
02Mindset: packaging over passion
Unlike feed-based platforms where content is served passively, YouTube requires the viewer to actively choose to click, so packaging does as much work as the content itself.
Broad appeal with a niche message, picking one overarching topic and letting every video serve it, keeps a channel from running out of video ideas.
The 'curse of the expert' is believing your product is inherently the most interesting thing to talk about; reframe your channel around the problems that lead people toward your product instead.
A channel built only around one specific offer will run out of angles fast; a channel built around the broader category the offer sits inside has an endless supply of angles.
03Mindset: long uploads, team sport, singular upload
The most oversaturated video length on YouTube is 8-18 minutes; videos over 15-20 minutes face less competition and let a creator build more influence per viewer.
Prepare talking points well in advance rather than trying to improvise value in the moment.
Outsourcing production, renting a studio instead of buying and learning gear, is often cheaper in total cost once the time and energy spent fighting equipment is counted.
Algorithm behavior has shifted from rewarding a channel's overall library to rewarding the single upload, so a breakout video is possible without years of back catalog.
A single underperforming video doesn't require a strategy change if the rest of your body of work is built on the same working principles.
04Q&A break: gatekeeping vs. over-teaching
Over-teaching means explaining a process the audience doesn't actually need; it comes from not understanding what the specific viewer needs to hear, not from generosity.
Great communicators rarely over-teach because they've been where their audience is and know which details matter versus which are just industry jargon.
Structuring information clearly is not the same as gatekeeping it; withholding nothing but organizing everything well is the actual generous move.
05Mastery: the YouTube Trinity
A good title reads like a news article headline, not like an episode number or an internal reference only the creator understands.
Searching your video's topic in a search engine before filming and reading real headlines other publishers used generates title formats proven to get clicks.
A thumbnail should never carry more than three visual elements; the more complex a thumbnail, the more it signals an inexperienced creator.
Thumbnail text should communicate the unlock or the problem, not just restate the video's title.
The first 30 seconds needs clarity that the viewer is in the right place, comprehension (something immediately useful), and credibility (a specific proof point), in that order.
Opening with a question that names a real pain point works better than a generic 'today I want to talk about' opener.
06Q&A break: what people actually buy
Buyers are rarely paying for information alone; they're paying for proximity to the creator, organization of scattered free content, or the accountability that comes from having skin in the game.
A high price point creates a 'care state': people pay more attention to what they've paid more for, independent of whether the information itself changed.
A premium price also changes who else is in the room; a higher-priced program filters for a different caliber of peer, and that peer group is part of what's being purchased.
07Monetization: email capture and affiliate income
Sponsoring your own video (a free challenge, a waitlist, a lead magnet) rather than waiting for a brand deal converts viewers into an owned email list instead of a one-time view.
Any long video can be turned into a lead magnet almost for free by pulling the auto-generated transcript and prompting an AI to turn it into a checklist or resource list.
Pinning a comment with your resource link captures viewers who scroll straight to the comment section, a large share of any video's audience.
Affiliate income from a single well-placed recommendation can outperform a video's own view count by a wide margin.
YouTube Partner Program eligibility requires 1,000 subscribers and 8,000 watch hours within a rolling 365-day window, and the count is about watch time, not raw views.
As of late August 2026, a YouTube view can register from a home-feed autoplay hover, not only a full click, aligning long-form counting with how Shorts already count views.
YouTube Shop lets a creator link products, including an Amazon storefront, directly under a video, removing a step between viewer interest and purchase.
Brand deals pay well because a trusted creator's audience is cheaper customer acquisition than a brand buying that same audience directly; understanding that math is the leverage point in negotiating a deal.
Retaining creative control by turning down deals that require brand-directed scripts can be worth more long-term than the guaranteed income of a heavily controlled sponsorship.
The market decides value, not a creator's personal attachment to their own multi-faceted interests; trying to showcase every interest in one channel dilutes the one message an audience came for.
When one service naturally creates demand for an earlier or later step, that adjacent step is fair game for content even if it's outside the original niche.
A new channel should bank four or five videos before launching, then release one at a time to build a month of runway rather than posting the whole backlog at once.
An overproduced, heavily retouched thumbnail can read as fake or AI-generated; clarity and contrast matter more than production polish.
A co-host doesn't need to be permanent to be valuable; their job is to ask the question the viewer is already thinking, and that role can rotate between different guests.
Glossary
Terms worth knowing.
YouTube Trinity
The three things Omar says determine whether a video works: a headline-style title, a simple thumbnail, and a scripted first 30 seconds.
Broad appeal, niche messaging
A channel strategy of picking one wide topic category (business, health) so you never run out of video ideas, while still speaking to one specific type of viewer within it.
Curse of the expert
The mistake of assuming your own product or expertise is inherently the most interesting thing to make content about, rather than the broader problems that lead people toward it.
Viral For Me (VFM)
A framing, credited to educator Brock Johnson, that judges a video's success by the revenue it produces for your specific offer rather than by raw view count.
Care state
The heightened attention and follow-through a buyer gives something after paying for it, independent of whether the paid information differs from what's free.
Audience advocate
The role a co-host or second voice plays by asking the questions a viewer is already silently thinking, making dense content easier to absorb.
Resources
Things they pointed at.
04:05channelThink Media (Omar's former employer channel)
1:06:01productContent To Cash Challenge (Omar's 5-day free coaching challenge)
blunt credibility claim, works as a cold open→ TikTok hook↗ Tweet quote
05:57
“YouTube is not a video platform. It's a packaging platform.”
one-line reframe that is the episode's core thesis→ IG reel cold open↗ Tweet quote
07:35
“Your goal is to get massive exposure with the right audience, and then just a crumb of that audience makes you a ton of money.”
reframes the goal away from chasing millions of views→ newsletter pull-quote↗ Tweet quote
24:17
“When it comes to YouTube, the reason why you need to be intentionally consistent is because you learn from what works.”
contrasts YouTube learning loops with normal business learning loops→ IG reel cold open↗ Tweet quote
49:38
“You want somebody to know that the video they chose to click on, based on your title and thumbnail, that they are in the right place.”
defines the job of a video's first seconds in one sentence→ TikTok hook↗ Tweet quote
1:03:25
“I don't need millions of views. I need the right views.”
short, quotable reframe of the VFM concept→ newsletter pull-quote↗ Tweet quote
1:19:48
“He has generated over $250,000 from the conversation.”
concrete dollar proof point for the affiliate section→ newsletter pull-quote↗ Tweet quote
1:37:24
“No one cares that you are multifaceted. No one cares that you are multi-passionate. No one cares about you. They only care about themselves.”
blunt, contrarian, high-friction line likely to spark comments→ TikTok hook↗ Tweet quote
1:39:44
“I don't love podcasting. I love hearing people say that the podcast has changed their life.”
reframes passion-chasing advice that most creator content gets wrong→ IG reel cold open↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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metaphorstory
What if YouTube didn't feel like a guessing game? What if YouTube was a confident strategy for you and your business? Whether you're a business owner, CEO, a creator, however you classify yourself, I'm here to tell you this video will make you feel like YouTube has never been easier than before.
So if YouTube feels hard, if you feel like you're still trying to crack the code we're going to be giving away the one two three step on youtube success i'm going to be covering mastering youtube i'm going to be covering monetizing youtube and i'm going to be covering the mindset of YouTube.
These are all three things that matter so much. And why should you listen to me? You should listen to me because I've amassed millions of subscribers on this platform through various different contexts.
I've been on this platform for over 20 years. I started in high school and then I started working. with a team called Think Media, which now has over 3 million subscribers.
I have a gold plaque hanging outside my office. And then I started essentially from scratch just a few years ago. And at the time of recording this video or going live right now, we're actually live, we're at over 185 ,000 views, not playing the hacks, tricks game on YouTube, but really just applying the principles.
And that's what I do. I teach the principles behind YouTube so that the principles would just... work for you but if we've never met my name is omar altacori and this is the department i got with me my co -host art .mp4 let's go it's good to be live we're live and which means we'll take some questions for those that are in the chat right now um another reason or i would say another uh just to give you why you should listen to is youtube has made me a multi -millionaire I have not only seen YouTube make me money directly for my own personal business, but when I was creating as a what they call a UGC, a user generated content creator for a brand and company called Think Media, we probably I was a part of making over $10 million off the platform, whether that was through brand deals, affiliates, sponsorships.
YouTube monetization with Google paying us. And just a few short years ago, it was around 2023, I felt like it was my time to kind of just start uploading on this channel here. And I chose a podcast and we'll get into that later.
But this is the department. If you're a business owner, if you want to learn how to build your personal brand, make money online, this podcast is for you. I want to let you know first, what is this and what this isn't, okay?
Okay. So this isn't some creator spotlight, vidIQ. Let me just read the google .com updates on what's happening on YouTube.
That's not what this is. This is not just, oh, here's the new time watch hours, which I'll talk about. But like those things are just to distract you.
All these, oh, you know, creators can't get monetized until you get 100 million views. Like, okay. all that stuff doesn't matter when you do YouTube this way.
So what, what's up? My man, Art. No, I mean, let's get into it.
I'm excited to be live and talk about, yeah, all these things. And I came in with the golf fit because I wanted you guys to take me serious, okay? Like, this is not, I am not some dorky creator.
Yeah. We're building real businesses. We're making real money.
What were you gonna say? No, no, nothing. It's just cool how, like, you...
Literally came in here with three M's, so let's get into it. Let's get into these three M's so we can make you M's. Ayo.
Okay, so first and foremost, if you're a low -level person, you're not going to like this first part, but I want to raise up your standard. It doesn't matter. You will learn that wealthy, rich people always know that mindset is number one.
Your mindset on how you approach anything in life, if you realize that the only thing missing is the way you believe about a thing, then it'll change how you do something, which will then affect the results. I was very, we were tempted to start with monetization because the truth of the matter is, is most people quit on this platform because they're not making enough money.
That's like the truth, but you're not making money because you have the wrong mindset. Like, I just want you to know that. And so let's talk about some of these mindset.
You got to adopt this kind of mindset when you're approaching your YouTube strategy. And the first thing I want you to know is to know that YouTube is not a video platform. It's a packaging platform.
YouTube is not a video platform. It is a packaging platform. When we learn about social media online, a lot of the times YouTube gets coupled in to the conversation of Instagram and TikTok and Snapchat and LinkedIn and this blah, blah, blah.
And then it's like, and YouTube. But the truth is, is all those other platforms, they technically just serve you content. without you deciding whether you want to watch it or not your decision just becomes a scroll to the next and a scroll to the next on youtube you're actually influencing a decision to be made but i'll get into the tactics of how to make great videos and videos that people want to click and people want to watch but i just want you to know that if you think that just making the videos that you're working so hard on is going to make it work for you The mindset is, no, I need to get good at packaging.
I need to develop the skill on how I'm wrapping the information of this video into a manner that is desirable to want to watch or click on. I guess you could say the approach, the mindset on YouTube is broad appeal, niche messaging. Broad appeal, niche messaging.
I come from a very practical advisory or I give practical advice when it comes to YouTube. And that's why I like talking to business owners and educators and experts and people who've been in their industries for a very long time. But there's this concept called the curse of expert and or even people who've built their business.
Like if you're passionate about what you sell or what you're creating or you feel like this is your purpose. Sometimes you think it's the most important thing, like your solution's the most important thing, or your offer. You think your offer is your YouTube content, and that's not the case.
And a good example for YouTube being a packaging platform and not a video platform is, you know, there's someone in our coaching program, his name is Evan, and he does treatment for men, but he does testosterone, right? Yeah, testosterone. supplementing and like a traditional entrepreneur like himself will think that he needs to make all videos around testosterone whereas if he if he thought of youtube more as like a top of funnel and he had the mind and he has the mindset which we just got we hopped off the call earlier this week and it's like no what conversations what what things problems desires that men want to learn about that that then this could be under so I encourage them, why don't you start a podcast on men's health?
When you do it like that, then you won't run out of video ideas. This is why it's so important to have the right mindset. Because if I asked you, okay, make 10 videos and then come back to me, but you run out of ideas fifth episode in or three episodes in, and you're like, I don't know what else to talk about.
Well, it's because you're only focused on your product and what you're selling. think about the thing that leads people to the product and what you're selling. The truth is, is if you do this the right way, your goal is to get massive exposure with the right audience.
And then just a crumb of that audience makes you a ton of money. Yeah. I mean, do you think some of that could feel like clickbait though for some of the audience?
Yes, it is. It's called good clickbait. Okay.
So like they're coming for the idea of men's health, say. and the solution is his solution which is testosterone replacement um could that get repetitive i mean no because like the only thing no because in men's health you could we could talk about physical health we could talk about spiritual health he can have uh he he can go into like the skills he can interview authors it's almost like it doesn't have to literally connect to what you sell Like, would you say last week's podcast with Myron that we had, which is doing really well.
Yes. I could have made that podcast about raising your prices. But we made the podcast about becoming a millionaire.
Sure. Or making your first million. Making your first million, raise your prices.
If we led with raise your prices, would that connect with make your first million? No. No.
So that's not clickbait. That's because it could have been make your first million, start an online business. Make your first million, become great at sales.
Make your first million, work up the corporate ladder. Like it could have been anything. The frame that I want people to, because I mean, I'm thinking about my friend Macy.
She teaches sales to founders. That's her thing. And that's the thing she sells.
But the stuff that would serve that is women in business, making money online, personal brand, fashion, communication. There are all these other things. And that's why when I say broad appeal, you should say when somebody asks you what your channel is about, it's a channel about business marketing.
And then everything that entails that. Now, what entails business marketing? I think some people might get broad appeal confused.
Yes. Just a little bit because broad appeal can feel like, okay, then I can talk about anything. But you're saying broad appeal in a niche with a niche focus.
Yeah. Broad appeal with a niche message. Yeah.
So you have to think about your messaging. So we'll get into the tactics of how to actually take an idea and make it. packaged well i don't want i'm just going to go through the minds through the mindset because if you start thinking this way it'll be healthy for you whatever we'll just keep it going how about that yeah um the other mindset adoption you need is to know that your your attempt is to upload very long videos like if you want to win with youtube shorts cool but if you youtube shorts And even the thinking that, oh, if I upload shorts that point to my longs and then my longs will turn into customers.
Like when's the last time you went down that journey? Never. You never did that.
So don't do that. Okay. I have not uploaded up to this point, not saying I never will, but I have up to this point strategically have only uploaded very long videos without shorts.
Now, when I say upload long videos. And when I'm talking about mindset, which means you have to change the way you even prepare to deliver a video. You have to come with more to talk about and not be repetitive.
You have to become a professional yapper like myself. Which I mean might be stretching for people. Yeah, which hey, it would work if you were good at it, but you're not good at it.
So there's room for you to grow. You should be encouraged. I think.
when it comes to uploading new long videos people say okay what's a long video just take this as a good rule of thumb i would never upload a video under eight minutes on youtube i would never upload a video under eight minutes on youtube when it comes to a horizontal long video but the most competitive time frame on youtube is eight to about 18 minutes that's the most competitive time frame everyone there's a what does that mean that means the majority of people uploading on this platform are uploading videos at that duration now supply and demand there are people who want videos that are longer than 25 minutes there are people who want videos that are longer than 45 minutes and if we're talking about human psychology and influence being able to spend time with people for a longer period of time will increase the influence and impact you can have in a person or an audience or somebody in your audience.
There are still human beings out there. Now, you might not be this kind of human being, but it would help to be this kind of human being. But there are human beings out there that don't want the hyper -edited and they want the conversational delivery or they want the teacher to just teach them.
class is in session bro they want the natural feel yes we're not non -rushed not not algorithm uh uh what is it like like i'm trying to say like forcing success via the algorithm playing playing to the algorithm is what i'm trying to say yeah that's that's a lot of what i feel on youtube um but we're talking about mindset And I just want you to know the mindset is to know that you're going to upload very long videos, preferably longer than 15 to 20 minutes.
Omar, here's how you're going to do that. You're going to do that by starting to learn how to teach in threes. You're just going to come up with three things and bullet point those things out and then deliver it.
It's really good. This is so cool about YouTube. If you're committing to YouTube from a weekly upload standpoint, How much better of a communicator will you become if you actually prepare and do this stuff?
How much would this serve the people that then pay you to hear from you? Because that's what people are doing. They're consuming the stuff and then they're thinking to themselves, I wonder what it would be like if I just paid this person.
Well, you can create that feeling in a person's mind.
Another mindset shift when it comes to YouTube is that YouTube is a team sport. YouTube is a team sport. No one ever says this, but it's just like in sports where there might be a superstar or an all -star on the team, but that all -star is nothing without the support of the four on the court.
Michael Jordan had the greatest four around him. Kobe Bryant had Pau Gasol. Like YouTube is a team sport, which means you need to trust other people with the process of making videos, not just production wise, although that is important, but also in pre -production.
How are you ideating talking through an idea of a video with somebody else? Yeah. I was going to say, I mean, just even on a.
coaching standpoint like having somebody speak into your videos after the fact not just pre but post uh so you can make tweaks and you can like learn from your analytics uh because i mean you give so many people in your group you know insight on youtube yeah it's so valuable one of the favorite things we do is content hot seats and so with the attempts you're making to get insight on your attempts so that you can get that one percent or you know how to get one percent better some people will just adopt like oh i'm gonna get one percent better with every upload well if you're growing in the wrong direction then you're not growing yeah i guess it would be a good time i've never sponsored the podcast with if you are serious about growing on youtube and you're a business owner and you believe in the profitability of having a brand on this platform and or you see the financial opportunity to make more money then fill out the application to work with us and somebody on the team will call you.
Now, I'm not a fan. I'm not even gonna go there. Just if you're serious, if that moment spoke to you, fill out the application and we'll have somebody reach out to you.
But yeah, like having, and also just community. Do you have a text group? Do you have a text group around your YouTube approach or a text group around your YouTube plan?
When it comes to even using a team, some of the biggest misconception you might make, no matter what level you're at in your business, is thinking that you have to honestly invest into the equipment and buy the equipment, learn how to use the equipment, learn how to edit the video and just do it all yourself. There was a girl in our program within the last year.
Her name was Jasmine Mays and she's a fitness creator and she makes great fitness content for women over 40. And she absolutely crushes that. She has almost a million followers on Instagram and she has hundreds of thousands of followers on YouTube.
And then in the middle of her year inside of the coaching program, she said, I want to do a podcast. And she's like, I want to do a podcast called Single and Saved. That is broad, but has a niche message.
Just even that concept, single and saved. So then her question was like, so what do I do? Just like, do I invite people into my house?
What should I buy? And there's nothing wrong with owning the equipment. But if delivering the message and showing up on camera, if you could put more energy into that, then just go to a local content or podcast studio.
And that's what I told her. I was like, the fastest way for you to actually launch your podcast is to just rent a studio and start and relinquish the production side of your process. To someone else.
And here's the crazy thing. It is actually more cost effective. 100.
It's cheaper. And it's not only cheaper from a speed standpoint. But from an energy standpoint.
But from an energy standpoint. Big difference. Like, have you ever done all you?
It took you two hours to set up the shot. And then once you hit record, you're like, I don't even want to shoot no more. That's just the truth.
So I want you to know YouTube is a team sport. Okay. We're talking about mindset here.
Now, when it comes to the overall perspective of your channel, this is very important because it's flipped. At one point, just a very few short years ago, YouTube was very library and archive first important. You would prioritize.
the library of your videos as opposed to the singular uploads. This is important. Okay.
This is about mindset. So in the past, you would think of your YouTube channel as like, you know, and I'm not saying to not, I'm just saying it's not the priority of your mindset is that in the past, you would consider your YouTube uploads as a collective piece of like a body of work. So it's almost like every upload you made, you were adding to your library.
Okay, that makes sense. Yes, I'm tracking. The algorithm has changed where it is really just singular upload dependent.
Less about your library, even though it's still important. Like, I mean, having the body of work of a YouTube channel where someone can go and just binge your videos, of course, this is all important. But your focus should always be on the upload.
Not the body of work, the focus. And I'm saying this because now anyone can make it with a breakthrough video. Like you, you can have a singular video that breaks through, but if you are somebody who dwells on like the, the library of the thing, then you'll just, you'll probably miss the opportunity for mass exposure.
Now I I'm. I'm saying this because one of our friends, his name is Neil Dhingra, who's in the real estate industry, and he has a podcast. And he was hyper discouraged after shooting a podcast he thought would actually cook for the older people.
He shot a podcast he thought would do really well. Crush. I don't know.
Is crush any better? Yeah. But how many times have you felt in your intuition?
I mean, this is like the nature of the game. You felt like, man, that should have performed a lot better. That's okay.
I mean, we're kind of all there. In some aspect, there's a level of that at every level. No one is 100 % sure about anything when it comes to this stuff.
However, I said, yo, Neil, if that video got a million views overnight, you still got next week's upload.
So like when a video flops or if a video flourishes, you still have to get the next video out there. When a video flops because it's going to happen. Oh my goodness.
Welcome to the club, Neil. So the reality is the video we did last week was a video that flourished. It was a video that broke through.
It's a video that cooked. And it's over 100 ,000 views a week after uploading it. I wanted to ask you a question.
I don't know if this is kind of sidetracked, but from your POV, what is the one thing that made that video flourish? If there is one thing. I mean, it's probably a multiple.
I mean, it's a total package. Sure. But what was like a key thing?
Well, the key thing is.
The key thing is actually internal more than it is external, and that is that. I had a conversation with Myron Golden, who actually has a YouTube channel that is a little over a million subscribers. This, I think, was our fourth or fifth conversation.
So YouTube is re -delivering the video to a lot of people who watched our last video.
This is why it's so important to build the intuition that when a vid when you know something works Like did I know that the video was gonna cook before we even cooked it? Yes Yes, and we actually saw that video after playing golf. We were tired.
We were hungry. That's why it was on the shorter side But I knew it was gonna work why because because of what worked in the past so they my friend Callum Johnson would say YouTube is like is not like business YouTube in business, you learn from your losses.
You learn from what didn't work. When it comes to YouTube, the reason why you need to be intentionally consistent is because you learn from what works. When something works, even though you didn't think it was, but it did, you have to allow that to inform the next thing.
Got it. To the best of your ability. It's good.
So if a video took off. follow it up make a part two and then and then and then do that until it kind of maybe dies down but that's why it worked it worked because we've already had others work and then and then ultimately we delivered on the stuff which is part of mastery so i'll get into that but i just want you to know that youtube is more about the singular upload than it is about the quote -unquote body of work but you should still part of building your brand is connected to that body of work.
I'll even speak to our friend Caleb Ralston, who hasn't uploaded a ton of videos on his YouTube channel. He's just uploaded very great, very long videos. Hyper -intentional.
Hyper -intentional. And it's put him on stages. It's given him more clients.
It's built his email list. It's built his brand. So this is what I mean by the singular upload.
is priority is priority over the library does that make sense 100 all right especially for people who are just starting yeah uh because you have more leverage that way uh big picture catalog will serve you now the last thing i'll say when it comes to mindset and then we'll move into mastery is just to pre -decide on your commitment this you no one wins on YouTube who tries YouTube.
YouTube isn't something to try. It's something to do. Adopt the identity of being a YouTuber.
I'm a business owner, but I'm also a content creator. I'm not apologetic about that. I actually think CEOs who understand how to create content and have a personal brand is going to make their life on an opportunity standpoint so much more easier and it it's the heavy lifting yesterday we ran a webinar did not promote it organically we only promoted it through emails it was a one hour webinar and right now we're sitting at 65 000 from that webinar pretty cool But this is called brand.
This is called showing up. This is called helping people before they even pay you. And this is, I know I said that was the last thing about mindset.
The next thing about mindset is just give it all away. Like give the game away. There should be no check in your gut.
No gatekeeping. No gatekeeping your gut. Because.
people can feel it if you're holding back something and this is this goes into sales and persuasion and psychology that like your tone in delivery is less convicting it's less believable when you feel like you're holding something back when or when you are holding something back there's something there's something that people will pick up on so yeah i i would i'd rather my content that we put on youtube and instagram and all over the place but primarily youtube to be a place where there is the only thing that is actually gated or guard gated is just the time of the video i mean like yeah the time we have to make the video you know like that's what actually the limitation i can imagine a lot of entrepreneurs and business uh owners ceos have a hard time committing with youtube because it's a very big commitment and it's essentially like a gamble.
Like they don't know if it's going to work. They don't know if it's going to take off, how long it's going to take. So what would you say to help that, to help that feeling?
So good. I would say number one, redefine success. Like don't make success an outcome that is outside of your control.
So it's like, I think about Myron. That's really good.
When he was 59 years old. Yeah. He's like, I'm going to give the next 10 years to YouTube regardless of what it does.
I'm doing it for me. Sure. I'm doing it so I can grow in the skills.
I'm doing it because, because it's a time consuming thing that it seems to be a very smart thing to do. Like, dude, this is wild. LeBron James launched a golf YouTube channel.
What? LeBron James launched a golf YouTube channel. For real?
Kevin Hart. Yes, I saw Kevin. Launched a golf YouTube channel.
And the director of the Sixth Sense, I forget his name. I know if you're listening or watching, you know who I'm talking about. But he's probably one of the most prolific directors of all time launched a YouTube channel.
Like, why are these people who have money launching YouTube channels? And they're doing it from a free, they're not doing it for anything in return, just to like give. obviously the attention could be part of what you're getting.
But to speak to that person, maybe that's you, the question that Art asked, I would say just change your goal to be more about your growth internally, personally, team -wise, and also your communication skills. If you feel like it's time -consuming, then that means you have to spend time in preparation. So spend a little bit more time in preparation.
I came up with this podcast that you're listening to right now or watching. in my shower i'm not even kidding shower thoughts like literally most most of the ideas or the frameworks and things they come in the shower right when i get outside the shower i dry off and then i pull out my phone and then i just boom boom boom boom and you should if you become a person that there's so much in you then it just it will just flow but so your preparation before a video will cut down the time and like even rehearsing in your mind like you could tell this is not the first time I talked about this stuff.
But I've also, it's not the first time I thought about this stuff. So it's something that you rehearse constantly. It's the same as like a, I think about it like a pastor or a preacher, right?
If you're a pastor of a church, you have to, every week, you have to come up with a new message. But Sunday morning isn't the time to come up with a new message. Monday is the time to start writing the sermon in your head.
maybe, and then start jotting down thoughts on Tuesday and then start consolidating it Wednesday. And if you are a business owner, if you lead in any capacity, if you want to represent a lot of people or an influence and impact a lot of people, you must know that if you believe YouTube is not worth your time, that you actually have a skewed perspective on time itself.
Because in the year of 2025, this YouTube channel uploading once a week, Missing out a couple during the year, we amassed over 65 years of watch time.
65 years of time spent consuming this podcast on this platform, uploading once a week. So if someone says it's not worth my time, I would say you have a poor concept of time. Because we are multiplying time.
There's this stat on YouTube in the back end of your YouTube studio called real -time views. In any given 24 or 48 hours, there are tens of thousands of people consuming the content.
So it doesn't matter if we golf. It doesn't matter if I'm selling something on a webinar. It doesn't matter if I go on vacation.
It doesn't matter if I go on a business trip. The content is working for me. someone said manipulating time manipulating time also someone brought up a good question but we can answer at the end if you want uh but we'll do it like here let's let's take a break that was mindset yeah we'll break it with this question and then we'll get into mastery someone said um oh my gosh i just lost it where'd it go the chat where is it someone said uh go in on uh gatekeeping versus over teaching which is like that is a fine line i feel for something uh okay what is the difference you're gonna go into it now yeah okay what is the difference between gatekeeping your content and over teaching in your content uh it i actually believe it's not a fine line i believe I believe it's more of an internal thing that you know, you feel in your heart, you're giving it all away.
But the more you understand the audience you are attempting to reach, or the more you understand the people you are wanting to serve, the more as a leader, you should know what they need to hear. Now, what people need to hear isn't always what you could talk about. There's a difference between that.
So when I'm thinking about making a teaching on a YouTube video like this, I'm thinking about what do you need to hear? And within that, that becomes the guardrails. So over -teaching is talking without the intention to connect with the individual, without the intention to influence a person into taking action.
it's almost not speaking their language it's not speaking their language it's using industry jargon it's it's showing processes that don't matter because people aren't doing a process for a reason and that's because they feel stuck but they don't they're not stuck they just feel stuck so what can you say to make them feel unstuck like that so that that's more a um that question doesn't come from a strategy standpoint that question is coming from a the ability to communicate and connect standpoint so it's good uh If you think that gatekeeping is limiting information as opposed to structuring the information in a way that is digestible, I would say level up your communication skills.
So great communicators typically don't overteach because they understand what people need to hear. Because they've maybe been there at one point before. Maybe they do life with those people.
Maybe they currently help them right now. Here's a great example. Let's just do a very practical, like a real estate example.
So if I was doing real estate and I was selling homes and I had a YouTube channel, or maybe I had a podcast on what it's like to live in Las Vegas. And one of the podcasts that I was going to put together was buying your first home in Las Vegas. Now I can go through the process.
I could teach on the process of buying a home or i could talk about the neighborhoods and the best places to live and the experiences of what it's like like that's that's more of like which one would resonate more probably the second one okay and then would the second one influence somebody to want to learn more about this stuff yes which we can so when you understand the context in which the information is received in it should change the way you communicate whatever you want to say it's great great question uh and we'll get the questions in a in a moment all right let's let's go into mastery i'm gonna break down here i'm gonna give you my two minute youtube master class and then we'll go into the how like how are you going to be able to actually how what makes a great video title what makes a great video intro and things like that okay so take off the mindset And let's put on the mastery hat.
I'm going to give you the framework and formula for every single YouTube video.
And you're going to feel a lot more confident with every upload.
So if you're working on a YouTube video, it starts with an idea. I am making a video about X. Now that X.
must be a keyword it can't be theoretical and it can't be extraterrestrial it it should be very it should be practical i am making a video about give me something golf okay i'm making a video about golf and let's just say in particular since we're since where i got the fit dialed and making a video about uh about hitting straight drives in golf right okay Now, taking an idea and then putting it through the YouTube Trinity.
This is the framework of every successful YouTube video. Number one is having a good title. Number two is developing a great thumbnail.
And number three is scripting your first 30 seconds. Title, thumbnail, first 30. That's why it's the YouTube Trinity.
Now, what makes a good YouTube title? A great YouTube title, I'll say it like this. is it reads like an article headline.
Great YouTube titles read like article headlines. What is not an article headline? You'll never open up, no one opening up newspapers anyway, you'll never open up Apple News and it say, episode three, the department, golf.
That doesn't read like an article headline. which is why one of the best things you could do is take the idea that you want to work on before you make the video and go on Google or go on chat GPT and search for articles around hitting a straight long drive. I'm actually going to do that right now.
Yeah. I mean, I literally was going to pull it. Oh yeah.
Just, just how to, or another one. And now here, here, now we're in ideation phase. Now it's like, A lot of people slice.
How to stop slicing your ball. But just read a few articles on Google and watch it. Now I want you guys to think about these being YouTube videos.
Check it out.
Okay, here's one. Let me know if this is a good example or not. Did you search, by the way, driver swing article?
What did you search? I searched hitting straight drive. in golf article okay articles uh one that is solid is three things nelly korda does that amateurs should copy three things nelly uh or is that too like that's too niche yeah because it's using a name yeah but but here's what you're getting in you're getting inspiration on the format so like that's a title format three things professional golfers do that amateurs don't and then you know okay uh here's another one maybe um common shot off the tee the slice has a solution common shot off the tee the slice has a why these are terrible headlines yeah these are all by big golf uh news articles i mean this one's very direct how to hit the ball dead straight love that how to hit the ball dead straight and then uh and then you could always i'm not saying copy paste these articles they're there to inform your video approach like here's the thing you would have probably made a video but when you see that when you put in the title three things you're missing out on your drive causing you to slice now you now you're going to think about like oh okay now i have something to run through when i'm actually filming it right this is where like the clarity
Why you can't hit your driver as straight as your irons? Here's what I'm going to say. I'm going to say I think your Google search was a little bit too much.
Okay. So I put in hit driver articles. Hit driver articles?
Yes. Okay. And here I got.
Possibly the fastest way to hit driver straight and long. How to hit the driver further. Add 20 yards.
Seriously.
Oh, okay. The five don'ts of hitting driver. I also clicked the news tab.
Oh, you don't got to do that. You just like Google. Just literally scroll Google.
Okay. And we're looking at blogs. Yeah.
How to hit your driver with more consistency. So these are, I just, all I searched was driver articles. Okay.
Yeah. That one is really good. What you said, how to hit a driver farther, add 20 yards.
And then this. the whisper seriously yeah yeah that's so good okay so i'm walking you through you now what's the next thing to do is to potentially have in mind the thumbnail now when it comes to your thumbnail what is a thumbnail thumbnail is the image that you upload in in accordance to your video so when you go on youtube you don't see videos when you go on youtube you see images and those images are strategic Great videos have great thumbnails.
What makes a great thumbnail? What makes a great thumbnail is the simplicity of it and what it communicates. I always like to encourage people to never have more than three things in a thumbnail.
The less you have, the potential stronger it is. Big face, big phrase. Big face, big phrase.
So maybe in the golf swing, you probably could work with a little bit more like... before and after uh where you use no there could be no text it could just be like the first is like a slice the next is just like a straight line or or two people swinging one has an x one has a green check mark yeah and and doing your research on videos you are currently going to make is very important what i found is that people who are trying youtube typically have more complex thumbnails than people who are pros at youtube Go like literally think about your favorite creators or favorite YouTubers and look at their thumbnails.
They are simple. They are very, very simple. We have two faces or one face, a phrase with a yellow box.
Like we've been running that for a very long time. But just know that like that's what people are clicking on. Now, what influences a phrase?
Because most people will make the mistake of putting the title of their video in their thumbnail. As far as the words on their image. Well, what you want to do is think about the person you're trying to reach and what's going on in their mind.
It's almost, it's, I know this, Omar, I just want to make videos. Well, go upload videos and no one was going to watch them. I'm just telling you, if you want to win on this platform, this is how it works.
You got to think about what's going through their mind. I even see this in the church space where like. the teams or the team or the church will upload the sermon, the title of the sermon, the sermon series, and then the title of the sermon is in the thumbnail.
No, what does this video, what does this message, what does this tutorial, what is it unlocking for people? What is it communicating to people? When I think about phrases like why you're stuck.
uh something that's powerful that may be a good frame of reference is a question phrase we're using a question word like why something is or what you got to do or or just giving away the actual unlock um you know so like if i'm um if i'm making a if i have a sermon and i'm titling it don't be anxious for anything and then the thumbnail it should say kill the anxiety.
That's what the thumbnail should say. The thumbnail should say, stop worrying. It should say why you are worrying.
It should say, let it go. The thing is, it's interesting that you are packaging it with the unlock, but it's still not the answer. That the video is going to give.
Cause I mean, you talk about that a lot, like where people make the mistake of packaging their videos on YouTube as the answer instead of the problem, because the problem is going to pull people in. Yeah. And maybe the answer is prayer because like Philippians says, don't be anxious for anything, but instead through prayer and supplication, make your request be made known to God and the peace of God that surpasses all understanding will guard your heart and mind in Christ Jesus.
Like prayer is the answer. Hey, maybe. Hey.
This is where it really gets fun. The thumbnail could say, you're not praying enough. Shoot.
Which is a way of giving the answer. Yeah, it could say, start praying now. So I'm not saying you can't, but I'm just trying to, dude, that's why it's a skill.
And I know people listening or watching, they're like, okay, so my next video. And all I'm trying to do is I'm trying to save you the headache. of wasting your time making videos that don't get the views they deserve.
Here's what I found about YouTube. YouTube is a goldmine of crazy information. That's why I actually, when I do my research on human beings, experts and thought leaders, and when they start YouTube, it's the best.
Because I know they're giving it all away, but no one's watching their stuff. And it's because they don't understand how to package. And it's because they don't, but I know what they're talking about.
And I know what I need because I'm a great extractor of value and information. But that's the thumbnail. Don't make it more than what it is.
Literally type in D -O -A -C on YouTube, DOAC. And you tell me if the number one podcast or number two podcast in the world or whatever, if their thumbnails are complex. No, it's a black background with white text, red box, two faces.
And honestly, once you find what works for you, something that's repeatable, what happens is it becomes your brand. And brand only is built over time. So when we first started our thumbnail look, it's not like, oh, there's the department.
Over time, it's like, oh, there's the department. So just know that that doesn't happen until you decide that this is what you're going to do it on. I mean, we started with...
the very thumbnail style like we have now for some of you guys that may not be the case and it's okay to evolve and find yourself later but that just i mean yeah i think i do think it's over time you want to pick a color yeah you know and that color should not make it harder to read um you know it's just an accent that so like people can connect that color to your brand um but that's the thumbnail okay the next part of the youtube trinity i said two minute youtube masterclass hey This is the last video you have to watch on YouTube.
Dude, you're a deep well. You're a deep well. The third is your first 30 seconds.
Don't start a video. Don't start a talk. Don't start, today I want to talk about.
Welcome back to the channel. Welcome back to the channel. If you haven't subscribed, subscribe.
Like what? Okay. What you want to do with your YouTube intros is you want to enroll people.
to for them to answer to themselves, should I stay or should I go? Right? Now, how do you enroll people?
How do you make people want to stay and watch the entire duration of your video? You do it through clarity, comprehension, and credibility. In the first 30 seconds of your YouTube video, You want somebody to know that the video they chose to click on based on your title and your thumbnail, that they are in the right place.
So if you're doing a video on, you know, ChatGBT versus Claude, and you start the video and you're like, today I want to talk about AI agents.
which agent you should build in your business and how it can actually run. It's like, whoa, I thought this was a chat GPT versus clot. So one way, I'm just going to give it to you.
Just learn to start your YouTube videos asking a question. Now, if your question could be like a knife stabbing somebody's rib because you're revealing or exposing a pain or frustration, there's a higher likelihood that they would stay. So if we're doing a video on finances and starting to invest in stocks.
Oh, snap.
Are you someone who is watching people make tons of money online through stocks and you're thinking to yourself, man, where do you even start with this stuff? I'd love to make $5 ,000 a day, $20 ,000 a day, $50 ,000 a day. Well, the truth is, is that you actually can.
And it's not through Robinhood.
Like, boom, like I'm speaking to the person. That's clarity. I click on a video on how to invest for beginners.
I'm revealing the pain of a beginner stock is like, I just want to make more money doing the stocks and I don't understand. Cool. Then there's comprehension.
Comprehension is what you really want to do is you want to actually hire a financial advisor, whether that's through Fidelity or whatever. I'm just speaking out of my whatever. I'm not going to say.
But, um, and I'm also going to share with you my three -step process. So like that, that like fidelity thing, or don't download Robin hood. Me saying that in the first 30 seconds is a form of comprehension.
They're getting something. They're learning something in 30 seconds that they didn't know regardless, but depending on whatever you say. So if, so then, then you're going to say, um, I've been investing in stocks for the last 20 years.
And I was able to retire my entire family and set my kids up to be millionaires before they're age 30. And in this video, don't you want to stay? 100.
100. Now that's credibility. Credibility.
These things could be said. So think of your YouTube intros. That's the only part I really want you to really think through.
And then the rest you can bullet point out, depending on however you like to create. There are people that are literally reading scripts or they pay script writers. for YouTube videos.
And there's nothing wrong with that. That's just like, in my opinion, that's not going to help you become a better communicator. But, but that is like essentially the YouTube mastery framework.
It's the title, the YouTube Trinity, the thumbnail formula, and then the introduction formula. If I believe if you hyper obsessed over those parts, as opposed to that, like the insides of your YouTube video, you can actually become more ranty. Like you can become more conversational, sorry.
You can become more conversational in your delivery. I will encourage you to not be, what's the word? Like don't beat around the bush and like talk and like - Talk in circles.
Talk in circles. Don't throw an ad. Don't say like none of that stuff.
Just go straight to the point. One of the biggest, I'm just gonna give it away. The reason why my podcast has done so well is because at the beginning of every conversation, I myself or the person I have on, I make sure we define something.
Define something right away. Define it. If the person's across from you, it has something to say about a topic, like by defining it, their way of defining it or the way you define something informs whether someone should trust you for the rest of the video or not.
It's like, whoa, I never heard of it that way.
Take that for whatever it is. And then, so that's, there's my YouTube little mini course right there. Let's go.
That was fire.
And there's no other way to master YouTube, in my opinion, than by contributing on the platform and strategically and intentionally consuming on the platform. There are very few people I know that win on YouTube. that aren't themselves a YouTube consumer.
What does that mean? Most YouTubers that you love, they go home and they watch YouTube. Most YouTubers you love are subscribed to YouTube Premium.
Most YouTubers that you see and you appreciate are actually seeing what's working in other industries that they're interested in and then reapplying it to their industry. Every time, like Art's my witness. My friend Neil is my witness.
I will screenshot a YouTube video that has like great packaging. I'm like, shoot, this is fire. And I'll just send it like 7 a .m.
in the morning. And it's because you get to benefit from consuming it. I mean, it's kind of like the same principle of being in a foreign country.
If YouTube feels foreign to you, then learn to speak its language. And speaking YouTube, what do you call it when you can say a language very well, when you can speak another language? Fluent.
Fluent. Being YouTube fluent will influence the success of your YouTube channel. Yeah.
So just focus on one upload at a time.
I mean, when it comes to like, maybe we could speak a little bit to the production value side of things. Like, I do think it's very important that you sound good and you look good. Don't, like, something I've learned from being in coaching and stuff is essentially that everything about you communicates to people whether they should listen to you or not.
Everything. Everything about you. So, whether, like, look around.
your setup look around listen to your audio do a test shot get better like at the end of the day the reason why i didn't want to start with tactics is because if you just check off the box but you you are terrible at communicating it just won't work like what does that mean that means you got to be you got to become good like Honestly, have you ever watched a YouTube video that has a ton of views, great packaging, and you click on it and you're like, dang, this person sucks at talking.
It's like, no. They're confident. They're clear.
There's authority. There's storytelling. They understand these facets.
Now, if you're not up for the challenge, then don't waste your time. So what you're saying is I can't upload a raw 720p video and just talk and it'll do well? That's not what I'm saying.
Because if you're great at communicating, you can actually do that. Sure. So we're actually experiencing a very interesting trend right now on YouTube, which I believe isn't a trend.
Yes. And that is uploading or creating videos that are not edited. Yeah.
And potentially are shot on phones, webcams, or there is no editing whatsoever. I uploaded a video a couple months ago. Art was sick.
It was about an hour long, and that video has over 120 ,000 views. I took the SD card. I shot the video, took the SD card out, and I uploaded it straight to YouTube.
Now, in this age of AI, becoming a masterful communicator will separate you from the competition. If most people who are trying are using AI as a crutch to communicate better, then you being a great communicator and it really being you and you're not super polished, but you're raw and it sounds great and it's easy to receive, then you win, right?
But yeah, there's this thing right now. There's a guy in our space, his name's Alex Ramosi. He's like, his broad appeal is business.
His niche messaging is scaling your business from different service -based businesses. 100K to a million, a million to 10 million. he literally this is so funny in the last couple months he had a series that was shot like a television show yeah that he had a grand prize super high production super high production very mr beast for his niche netflix show netflix acquired no i'm just kidding but it had that level now looking at the performance of those videos they did okay yeah and then recently he went on a baby moon with his wife because they're about to have a kid and he shot a video literally whether it was on his phone or his laptop it was like what it was like 40 minutes or an hour yeah i think it has over 500 000 views and it was just him talking yeah now people will see what alex does at his level and say that works for me you here's why it's so important to like try to pull you got to pull the principles from unicorns if you see a unicorn doing something like a mr beast or whoever your favorite youtuber is mark robe or whatever
What's the principles? Well, the principle in that is that you can make videos that aren't hyper edited. We kind of talked about it earlier in the pod, but my thing is this will break your brain.
You create the expectation your audience has of you. You, you, the creator, you, the communicator. You create the expectation the audience has of you.
So if you meet them, if they meet you from a hyper -edited, super entertaining, in all honesty, unsustainable manner, you're going to essentially force yourself to have to sustain that for your audience. Now, my favorite thing is when you first deal with the insecurity of just being just being you times two and being who you are and sharing what you know and sharing only things you know when you do it your way and you do it in a way that is sustainable and you create systems that you can repeat then when a video breaks through it's not going to be you don't have to keep up with something that isn't sustainable There are some people, this is why this is practical YouTube advice, because there are some people who are building media companies on YouTube where the product is the viewership.
They're selling views. So then they have to do certain things to acquire insane amount of views. But there's this idea and concept I got from a friend named Brock Johnson.
He's one of the top Instagram educators. If you don't follow him, you should. But he has this concept, which is so powerful.
It's called Viral For Me, VFM. Meaning, if I'm in real estate and I make a video and it gets 10 ,000 views, and if on average the homes I sell are 5 ,000 and I get three clients who buy three $5 ,000 homes, I think if I'm not mistaken, I just made $45 ,000 off of 10 ,000 views. That's the way I want you to see it.
I want you to see it from a standpoint of, I don't need millions of views. I need the right views.
And the right views come from the people that you know you want to talk to, you know you want to reach. It's good. So that's kind of a little side tangent on the mastery of YouTube being you can upload very raw videos.
It's not a new thing. But you still want to be able to strategically communicate. Like I've done, I've uploaded unedited.
talking head videos that are straight to the camera just like this. I've also uploaded to this channel vlogs from my phone, which I mean, they're like 10, 15, 20 minutes where I'm walking around and I'm talking to my phone, no edit, just upload straight from the camera roll into YouTube. And I remember one time I did that a couple of years ago before we moved into this headquarters.
It was like one out of 10 on YouTube and it was crushing and all those things. But that's how you master YouTube. You won't see the money until you master it.
So that's why I wanted to hit the mastery before the monetization. Let's go. Let's go.
Let's move on to the next. How long are we in right now? We are about an hour in.
Should we do a question break? Was there any questions? Let's do a question break.
This one was kind of on broad versus niche appeal in messaging, but I think we covered that. Okay. Let me see.
Okay, question. How does one transition target audience from those who are used to you giving everything for free to paid offerings? Okay, so I would encourage you that ask that question to watch a podcast we made on what people buy.
Now, that question comes from the standpoint that you think that a paywall determines information that you give. So it's like, I'm not going to share something unless somebody pays me.
I don't operate in business with that philosophy because what I believe about the transaction or what I believe about the sale, I'll briefly break it down since we're already an hour in, that you should know that when somebody buys something from you, they're not buying information. Here are some things they're actually buying.
They're buying.
I'm trying to go which way should I go? Yeah, I'll just. Here's what they are buying.
Either approximation, meaning they want to buy. They just want to be close to you. They want to have access, different access to you.
Obviously, on YouTube, there's no there's just one way communication kind of than paying you. Now there's maybe a relationship that they're getting. Sometimes people will pay you.
for organization or consolidation. Whereas when you watch stuff on social media or YouTube, it's scattered information. Well, sometimes people will pay a person to give them that same information, but in the correct order.
Now that's a leverage point because if you watch something out of order, that's not my fault. That's just the nature of what's going on. So people pay for organization.
People also pay. for transformation. And when I say they pay for transformation, what I mean is they, they're paying for their ability to pay attention for what they just paid for.
So most people that watch the department, who knows, some of you guys are seriously paying attention. Others are casually paying attention. There are there are gonna be a few people from this podcast that will fill out the application and potentially join our coaching program.
And those people, even though all the teach through the same frameworks what they're going to get is they're going to get um you know they're going to get approximation and the context of actually getting feedback on what they're doing but more importantly it's going to put them in a care state they're going to care more about this part of their business than they have ever before why because they paid could you care more without paying yeah you can but there's a biblical principle around the concept of where your treasure is there your heart is also so if you're a business owner, and you want to grow in something, it is in your best interest to pay just to pay attention.
Because that's what happens when when something has your money, it also has your mind. You know, I just recently came back from a workshop with Myron Golden a couple weeks ago, I paid $25 ,000 for a two day event. Now straight up, did I learn anything?
Did I learn anything remarkably new than what I already learned from him being in his coaching? No. However, the insight I got is going to make me millions of dollars, but it's because it cut out all distraction.
It created a $25 ,000 level of care. And I'm like, okay, I'm going to, I need to work on my book. I need to work on my stories.
that sell like i i got the the i got the things i needed to pay attention to in the season of my life so so i'm curious i mean that's that's where that question typically comes from um because you think that withholding information behind it's now some there's so much that there's three things that people get when they buy something that has nothing to do with what you're selling one is the opportunity to exercise their right to buy when something when somebody buys from you They are exercising their, you are giving them the opportunity to exercise their ability to buy something.
This is why malls exist. This is why TJ Maxx and HomeGoods exists is their doors are open and they're giving you the opportunity to exercise your right to buy. What if I didn't need it?
Well, have you ever told them to tell you sorry for buying, for selling you something? No, you bought something because they were open. Second is when people.
buy from you it puts them in a care state like i mentioned so you're just giving them an opportunity to care about the information at a certain level this is where pricing just creates the level of care based on the person and the outcome they are looking for my coaching is not cheap because the information for the right person could make them hundreds of thousands and even millions of dollars but it puts that type of person in a care state to care about the thing which has nothing to do with what I'm selling necessarily, right?
And then the third thing is the person they are after they buy. Has nothing to do with what you're selling, that when you buy something, you have a different, I like to say like life resets after every purchase. So when I buy something, I become a type, I become a person after that purchase.
If you get your hair done, the person you are after you got your hair done. If you buy a watch, the person you are when you bought that, before you bought the watch, after you bought the watch, you approach life differently. Even the fact that I said, I just spent two days in my arena, it was $25 ,000.
I couldn't say that sentence. Omar, the person, couldn't say that sentence prior to making an investment like that. So to answer that question, is that good?
Yeah, that's good. Let's go. Someone was like, what separates a 25K workshop from 100K though?
What separates a 25K? I'll tell you right now, it's not the information. Right.
But it's what the information could be used for.
That's it. And then also like probably the context. The context.
So yeah. So $1 ,000, $100 ,000 creates a different context of the people in the room. So for people to have invested $100 ,000 to be in a two -day room, let's just say, which happens.
I'd assume it's a high -level room. Not only are there people in that room of high caliber. you don't need a bunch of information to make a small tweak that will make you millions and wealthy people understand this by the way like if you're if you're asking yourself man if twenty five thousand dollars versus a hundred thousand dollars what what do they get they get the unlock to make multiple roi on whatever that is now based on what i just said that's what's happening what's happening is they're they're creating the void of that 100k investment to fill over through the brim like i i think if i tally it up i've invested now over 375 000 in my own personal development and it's made making millions of dollars very easy like at this point it's it's like an automatic it's like we started september yeah we started september 1st at 65k And we're going to, I mean, we'll pass, we'll pass 100K this month just because of like monthly reoccurrings and stuff.
So like it's made it easier. It's like, it's funny because Myron used to say these things and it was hard for me to believe it. But he was literally like, it's hard for me to make a hundred grand a year.
That's like, that's hard. That will take more work. How do, what does that even mean?
Well, you get in certain rooms, you start thinking at a different level. There are levels of thinking. This is why it's so important to do the thinking work, to do the mindset work.
That's why I started with the mindset. So let's get into monetization. The reason most people quit on YouTube is because they're not making the money, but also it's because you started with the wrong goal.
But if you're killing it on YouTube or you want to make sure you're having the foundations in place, this is the best way to make the most money on YouTube with the smallest audience. Jeez. That's a hook right there.
It is. I can't tell you this enough, but build your email list. I mean, how do you make a lot of money on YouTube with a small audience?
By building your email list. But Omar, how? But Omar, how?
So what you want to do and something I love helping people do is. If you upload very long videos that are super high value, dude, it's your video. Sponsor them with your own business.
Hey, this video is brought to you by our content challenge, which is a five -day live coaching experience. Hop on the wait list to get in the know for the next challenge by clicking the link in the description. And if this wasn't a live stream, we'd have a QR code on the screen.
But that's a real, I'm sponsoring with that. I'm sponsoring with that ad. And now that's just building an email list because it's just a wait list.
You can give away something in your videos. If you thought through your videos like they were a true business asset, you would say, what resource can we create that can coincide with this video that people will just want? If you're in fitness, it might be a grocery checklist or a calculator or whatever, like an assessment.
The thing is, is you want to extract. your audience is information off the platform and once you have people's emails and even better their phone numbers you my friend are are building leads for your business it's as simple as that um somebody recently joined the coaching program who recently found me on youtube well they didn't just like buy something off of youtube no they they came into my world they came to an event that i was doing and then they said yes to an offer that i had Sorry, it's simple, it's easy, and it is that simple.
So I want you to consider the next steps. When you make a video, what's a great next step for your video? If you identify foundationally, this is why decision -making is so powerful, by the way.
Don't overthink it. Just decide on what the thing is. Omar, nobody's downloading my lead magnet.
That's fine. Run ads to your lead magnet. I know this is not that conversation, but having a lead magnet.
We've grown our... equipment list, by the way, everything you see and listen to, we give it away. And it's because I know people think to themselves, dang, his stuff looks really good.
Dang, why does, well, I wonder what they're using. Great, I'll give it to you in exchange for your email. And then when I do a Zoom call where I'm teaching something, come on the Zoom call and learn.
And then if you wanna buy something from me, you can. I mean, so. But, but it breaks people's brain when I say sponsor your own video with your business, because they think that they're like, where does the money come from to sponsor?
Like, don't, don't shouldn't a company sponsor. So that is one way to do it. And I want, I will talk about this, but I will talk about the creator way to make money on YouTube.
But this is the business owner CEO way to make money on YouTube. Give away resources, create, especially with AI. Now you can create an unlimited amount of resources.
You can create a to -do list from your content. You can create a checklist. I mean, if you're in the stages to be able to book a call, you can offer a discovery call off the back end of your YouTube video if it's something that makes sense.
I'm thinking about real estate. If you had a real estate channel where you talk about all things living in the city or state you're in or whatever. I mean, and we're talking about things as simple as...
uh checklists and lists cheat sheets that you can literally import transcript from the video you made and have chat build you can't say it that casually you're saying it casual but just say it like step by step step by step so you make a youtube video make a youtube video you film it you already did all the heavy lifting you already did all the work the thinking work um you would upload that video then into youtube okay and it doesn't have to be live yet.
The YouTube video doesn't have to be published, but YouTube will create a video transcript in the description. You can check. It probably will take some time, but you then click that transcript, and you can copy the entire thing, and you take that transcript, paste it into ChatGBT or Cloud, and prompt it to take everything in the transcript and make a...
something you want like a checklist a breakdown summary summary uh resources to uh look for in a you know in a alliance with you know the video you made fire and uh it'll spit it out for you and what's so cool is you can offer this um as a one -time thing per video or you can just you haven't you have a you you have a newsletter and your content informs your newsletter, but the content also captures the leads for your newsletter.
So it could be like a PDF doc that you give away, which, I mean, either way, both work because people have different reasons why they grab something. But I just want you to know that you should be always thinking about extracting. Here's what typically happens.
You don't think this way, and you actually have a breakthrough video. And you're like, Omar, I just got a video that got 150 ,000 views on YouTube. What should I do?
Yeah, and there should have been something. It would have been cool if you sponsored your own video. It would have been cool if you had some QR codes on the screen.
But here's, if that is the case, you can still put something in the description and you can also pin, this is huge, pin a YouTube comment. Because that's the first comment they see. When they scroll.
people people love reading the comment section so you just make sure that like you have you can give the thing away in there yeah i mean it's such a low -hanging fruit oh my goodness like i'll just put things in perspective like there was a person i had on this podcast before this podcast was even a year old it was like six months old his name was rory vaden shout out to rory rory was a guest on my podcast we shot a 55 minute conversation and His link was a one -hour strategy session.
That was what his link was. Now, we set up an affiliate agreement where I would make 10 % of anything he made off the back end of this conversation. This is called affiliate.
We're talking about money. If I'm not mistaken, I've made over $25 ,000 from that conversation.
which means he has generated over $250 ,000 from the conversation. I was recently at a conference in Atlanta and some girl came up to me and she's like, oh my gosh, you're Omar. I was like, yeah.
She's like, I used to work on Rory Vaden's team. And she was like, your podcast, your podcast, your podcast through our entire sales team for a loop. I said, why?
And she said, because. our calendars just got crazy oh like they couldn't handle the inbound they handled it but yeah it was sure but it number one it showed me the power of a podcast but more importantly it showed me the power of a clear next step right how many people by the way that that video doesn't have like i mean that video has like 50 000 views 60 i mean yeah it's i mean it's not anything like crazy it's not viral viral yes okay That just puts things in perspective, y 'all.
Y 'all don't even know who Rory Vaden is. And he made 250K off a 50 -minute conversation. Now, affiliates is another way to make money on YouTube because you don't have to offer the thing.
You could sell something you already believe in. Now, I've been a part of generating millions and millions of dollars through affiliate marketing, talking about products and services and courses. when I was doing stuff for Think Media and we would just make a cut.
You would make a cut of what gets sold from your videos, which is right. And when I think about some brands, I think about y 'all, some of y 'all know me from the Sony ZV -E10. You ruined some lives with that one, bro.
Some of y 'all know me from the Canon M50. I sold more Canon M50s and Sony ZV -E10s than Canon and Sony combined, bro.
best buy combined i 100 sold more i mean no dude i don't know we're we're talking a a billion dollar company no but we're talking tens if not 20 000 cameras 30 000 cameras the local camera store here in las vegas 30 000 cameras 100 bro sold out selling out bro i need to see the receipts bro i need to see the receipt bro The DJI Osmo.
That was the last video I made on Think Media. That video got a million views and sold out DJI Osmo. Put it on back order.
I'm just saying. I don't know if you single hand it. What am I, Omar, what are you saying though?
What I'm saying is affiliate marketing. Okay. It's the ability to just sell something that you don't own, but that you believe in.
So now that's the business. That is the business. model right put links in your description that are incredible next steps for the content you're making uh it could be as simple as a book it could be a discovery call i already gave you all the options okay now if you are if you would think like a creator uh which i'm not like i don't even though i consider myself a creator i think like a business owner um there is a most people are chasing the monetization on youtube which if you do it the right way, it could be somewhat lucrative.
I think last year we made $85 ,000 off of Google on YouTube. To me, that feels like free money. And the crazy thing is if you think like a business owner, you will take that organic pay and put it into paid advertising and make a gazillion dollars.
Anyway, most people are chasing the monetization on YouTube, which has been updated. You now need... 1 ,000 subscribers and 8 ,000 watch hours within a year from starting your YouTube channel.
Has that number changed, the watch hour? Yeah, I think it used to be 4 ,000. So how would you get there faster?
Make longer videos. Make longer videos. That are high in value.
High in value. Or you can also monetize your channel with 20 million short views.
Sure. Yeah. But we demonize shorts over here.
Yeah. So a thousand subs, 8 ,000 watch hours, another new update, by the way, for whatever it's worth. Notice that it doesn't say views.
I think that's important. Like when it comes to the long form, like the amount of views you get, aren't necessarily going to make you monetize on YouTube from Google. But I think it's important to also note that they updated the view count.
So everything after August 24th, every video you uploaded after August 24th, 2026, will now be eligible for views when they autoplay. So if you don't know, like when you're on Google Chrome or on your phone and you hover in the YouTube home feed and you sit on a video, it starts playing. It used to not count that as a view.
Now it's going to be counted as a view. Which is an interesting choice. What they're doing is they want to do that because, It happens with shorts.
When you're scrolling through shorts. Oh, it counts as a view. It counts as a view.
So they're wanting to have congruency with viewership. So that's that. But we're talking about monetization.
A cool thing about affiliate or YouTube shop, this is something I'm looking into as a business owner, is potentially selling tickets to our challenge through the YouTube store. and what does that mean that just means that underneath videos as you can see all over youtube if you're on the platform you can buy stuff off of people's youtube channels if you have a product -based business there's a couple that used to be in our coaching program for two years uh 23 leather co shout out to joe and uh marty yeah joe and marty mailing and they sell their own toolkit to make leather goods and they crush it because they post youtube videos and the toolkits in the it's not even in the description it's like in your face yeah something really cool though is we i used to have to put amazon links to the products that i talked about on the youtube channel but now you can actually direct your amazon store to your youtube store which is really cool and convenient for people uh another way to monetize on youtube is to just sell sell products sell low ticket products like whatever probably there's a department merch department merch
or your own merchandise.
I just don't do that because I don't feel like it moves the needle much. And I know if you want department merch, come to Las Vegas, come to one of the live podcast recordings. Probably the most lucrative way as a creator to monetize a YouTube channel is through brand deals and sponsorships.
It's lucrative because these companies have marketing budgets. And they found it's usually more effective to work with a creator who's already built the trust with an audience where their product makes sense for that audience. I've literally been a part of $300 ,000 brand deals.
I've been a part of multiple six -figure brand deals where they would tack on affiliate to monthly reoccurring stuff. And I was actually hanging out with my friend Kyle Anderson who runs... Think Media's YouTube channel as a director.
And I was thinking about it because there's a software called vidIQ. And I don't know if this is okay to share, but let's just say if you build a really strong relationship with a brand and you build a long -term relationship, you could make millions of dollars with that partnership, not even selling your own thing. Now, this is where we can get into the power of partnerships, where there might be a company.
that you believe in, that you could potentially get ownership in. Because as a marketer, or bringing awareness to a brand increases the customer base, because Kevin O 'Leary, the sharks, Shark Tank, he would say the most important thing in business is customer acquisition costs. So why are brands paying creators a ton of money?
Because it's cheaper than them trying to acquire that. customer themselves, which it's cheap for the brand, but it's lucrative for the creator. I think you can actually do both.
There was a season where we did both. I sponsored this podcast with my own offer. And then I also sponsored it with a company named Ulanzi, which is like the lights we use and like the tripods we used to use and all that stuff.
But I didn't like the control. and i'm not saying they all they're all like this but a lot of times companies will want to control the creative you either trust me as the creative because you reached out to me or you need the business i don't maybe maybe you need the money but like i don't need i don't need the brand deal money um which allows me to us to freely create without overthinking anything and it's like it's a powerful thing and then i'd rather i think of it like how much money have we made in uh podcast guest appearances um affiliate income and like that stuff i i honestly could say it's multiple six figures yeah easily multiple six figures since starting this podcast from a uh indirect monetization source like not necessarily making money from the views on youtube it's it's making money from what the building a platform and having a brand you know people pay to be on this podcast sometimes they pay a lot of money um we do the live events sometimes we'll do a live podcast and that becomes a sales event for somebody somebody will come up to me like dude can i learn more about your coaching program and like yeah dude talk to sophie or you know fill out the application and then we'll connect and then it turns into a client like this this is the power of it y 'all legit this is the power of it and um i i think if you lock in twin
This is your year to crush it on YouTube. You want to get into some Q &A? Yeah, let's do it.
I'm going to start off with a light question because I know it was like – Some light. I mean, yeah. It was a lot.
Yes, it was a lot. It was a lot. But I hope and pray it was digestible.
Yes, but I'm also saying for you too. I'm chilling, bro. You're like, nah, dude.
Your eyes are red. Okay, let's start off with a light one. Are there any brands you would love to work with?
Just in this season of life? personally i'd love to work with like a golf brand i think that makes sense yeah i think having a and one i like um obviously something i would love to wear you know um like like a malden or whatever like a dope golf brand and i think there's synergy because people this is a powerful thing why would a golf brand sponsor this podcast well because humans can consume this podcast yeah potentially high level and potentially high level humans who golf and um and people i'm not gonna lie i started wearing my you know we used to have a video department hat that i used to wear a lot which i still do but people wanted to buy it so do i create a desire in people to buy things that are on my person and the answer is yes so that would be one cool one um i do think about a partnership brand deal that has ownership so if there is a software uh or a company that would love to give me ownership stake so that when they sell and exit one day that i get a piece of that pie i mean i mean in that case it would just be like a software maybe a software i believe in uh not sure what it is right now you know yeah sweet yeah um
Ma Ka Naka said, if your skill is cooking, do you start a channel sharing how to cook and actually showing that? Or do you just talk about cooking? Thank you so much.
Really learning a lot. So good. Great question.
Answers both. When you're starting out, your best friend is testing. You know, I know you asked about cooking, but in the same way of fitness, I remember that.
example i mentioned about a previous client jasmine mays she actually used to make like demonstrating workout videos and then she started making more educational talking head videos and those talking head videos actually did better than the demonstrating ones now I would say do the one that comes easiest to you initially because your goal is just to get out there.
I wouldn't be able to articulate at this level had I not made super practical videos. Like how to edit on Adobe Premiere Pro, how to make a podcast, how to create a podcast, how to record video. So I think the answer is both.
The thing is when you teach through demonstration, you become you you start to realize like what part of the demonstration loses people so what happened was by the way i'm speaking from experience is that i used to do very demonstrative tutorials and it only created more more questions more problems more questions so people would actually dm me and say like hey i'm watching your videos and i watch your content and that still happens and then they have more questions about the thing i just told you exactly how to do well it's because A lot of the times when you demonstrate something, people have different contexts.
But in the realm of cooking, to answer your specific question, I would do both. I would do reviews. I would show.
You can literally series out videos. You can make a video on an entire spread and five -course meal. And then you can also make a video on each individual thing.
And then you can talk about the experience. don't so don't don't overthink it just make make whichever feels like comes more most natural and most easiest to you it's good um no chill brills said what happens if you had your channel for five years could you monetize um and then wait say that again start again sorry uh what happens if you if you've had your channel for five years could you monetize and could you monetize your channel even after the first year potentially Yeah, I mean, what's interesting is in the past, I used to say just whenever you decide to lock in on YouTube, use the channel you already have.
I think that's a different prescription I now give. I think if you're deciding to lock in on YouTube, I would say start fresh. Start fresh.
Is that the question? Well, I mean, we're just talking about monetizing because I said, oh, because it says getting a certain amount of views. We're talking about monetizing from Google.
I said. based on what youtube says is that you have to get that threshold within 365 days i i think i don't think it i think it's um is the word cumulative i don't know but the idea is that you just get that amount of volume within a 365 day timeframe.
I don't think it means like, oh man, I missed my window from starting my YouTube channel because I've had it for five years. Like no, if you within 365 days hit that threshold, then you get monetized. That's what I believe.
But if you've been like not taking YouTube serious and you've been all over the place, this might throw you for a loop. If you decide to lock in twin, start a new YouTube channel with massive clarity. And it'll create a sense of trust with your audience or with the audience you will reach.
And yeah. I am Grace Winklar said, how do you choose your niche or topic when you are multi -talent? Multi -talented.
Multi -faceted. Don't take this the wrong way, but you're not that special. Whoa.
So like, ouch, Omar. We're all multifaceted. We're all multi -talented.
I golf. You're fashionable. I got, I, I, I, I got, I love coffee.
I, I, I read the Bible. I drive a, I drive a Porsche. I like watches.
Dude. And also I'm, I'm, I'm also good at, I'm like good because I, I'm, I have an obsessive personality. So arts, a triathlete.
So my thing is, and this might sound harsh, but don't take it harsh. I mean, business isn't personal, but it's no one cares. No one cares that you are multifaceted.
No one cares that you are multi -passionate. No one cares about you. They only care about themselves.
And you just have to realize that in this world of AI, people are so distracted. And by you feeling like you need to include every facet of who you are as a human being and hoping that people love that, it's like a painter who wants to sell their paintings for $30 ,000 and is just sold out to that concept. And it's like, no.
You know who determines whether your painting is $30 ,000 once you price it at that point? It's the person who buys it. So the market always decides.
If we're talking about business, the market always decides. And that's always where I come from. So that's why I hope it doesn't come off too harsh.
Yeah, so would you say like... But you could strategically... My thing is like make it about the one thing.
When I say broad appeal, I mean, it's still one main thing. Business. It's relationships.
It's health. It's finances. But then me wearing a golf outfit right now and we talked about golf.
is a way of sharing those other facets without it being about golf. But you would essentially tell her to pick the thing that she's interested in but also makes money or has a potential to. Yeah, that's what my thing is.
And my thing is the thing you're interested in doesn't even have to be the thing that makes you money. Here's the biggest misconception. about business today is that people are trying to build a business out of something they love rather than building a business that creates your love for it.
Let me say this a different way so people can get it. Sorry. I'm a talker.
I'm a speaker who writes, not a writer who speaks. I don't love what I do. I love what what I do does.
The fruit of what I do is what I'm in love with.
I don't love podcasting. I love hearing people say that the podcast has changed their life. Does that make sense?
Yes. Our passions are ever -changing. We are evolving human beings.
And so much people, you either want to make a lot of money practically or you want to chase fantasies.
Good luck at doing that. I just want to love what I do. Do you know that most professional athletes don't even love what they do?
They're looking forward to retirement.
We were at a conference a couple months ago, and a very famous actor came up to me and said, bro, I watch every single one of your podcasts. And this is an actor I watched. almost 20 years ago.
I'm like, why do you watch my podcast? You're a full -time actor making tens of millions of dollars. He's like, dude, I'm tired of bringing my kids on set.
I need to figure out another way to make money. What? Don't you love acting?
No. But is he able to provide for his family? 100.
So I know in this world, we're going to get creative. creatives that like that have a dream to be paid for something they love doing and that there's nothing wrong with that i would say do a do something sorry i would say do something that pays you to be able to do something you would love to do and you don't have to charge for it you don't have to build a business around it i'm saying but what's funny is like i think what's happening is what it looks like online is it looks like creators who have big audiences Like they absolutely just, they're built, like everything is just out of a pure place of passion and purpose.
And I just don't think that is a healthy way to approach anything. Do I feel like what you do should bring you fulfillment? For sure.
But like, you're going to get tired of making videos on the thing you're passionate about. Right. So Rian said, this is good.
Very sobering. Javier said, don't love your job. Job your love, bro.
Job your love. Which, whatever. Okay, here's another one.
I don't know how many more you want to do. I'm chilling, bro. I don't want to take up your time.
I help people get building permits. Once they have the permit, they don't really need me anymore. Should I expand my niche to keep serving those people or stick with my original focus?
That's not a YouTube question.
uh well yeah i mean i guess i don't know if he means like he helps people like on youtube doing that but oh i mean i mean my thing is that that's because he said expand niche so i mean i assume well i mean maybe when you're when you if you help people for a long period of time with one thing typically it reveals the next thing or the or the pre -thing so it's like what's the pre -thing a person needs like consulting to get the permit is a pre -thing and i don't know if that's what you sell But if I was helping people with building permits in a city, I would make content around acquiring land.
I'd make content around investing in real estate. I would make content around passing certain tests. What do they say?
Whenever you want to renovate a house or something, you have to get it passed by the state. There's boring information that people would love to learn. before they get into something and so um i don't know how if that's getting people building permits is like a a high value transaction yeah okay uh cleo campbell says um this this seems like a basic one but i think there's something deeper you can attack um or address should a new channel launch with three to five videos already uploaded no If you're starting a brand new YouTube channel or you're ready to take YouTube serious, I would say get five or so videos done.
And then you now have a month of margin to start working on video six, seven, eight, nine, 10 plus. So you don't want to upload all five and then release your YouTube channel. No, you can upload one at a time.
I didn't talk about YouTube schedule, but. I'm a once a week kind of guy. You could totally be a once every two weeks kind of person, or you could be a once a month person.
Depends on your goals. But I'd say start with four or five in the can and release them incrementally. Sweet.
I don't know how to say his name, but he said, what is the... more important thing when addressing uh psychology with thumbnails is it words over um over edited thumbnails like overproduced oh yeah uh i don't know i think there's because i think that is a common theme with like bigger creators is their thumbnails look very professional they're you know i think there is a quote -unquote good enough in that regard when when we think of an overproduced thumbnail it probably starts to look very ai or like too uh you know like photoshoppy yeah yeah just too processed is the i think a very process i think clarity is important we definitely you know i the the edit we put on our thumbnails wouldn't be something i'd put on our family photos no like right because yeah because we want it to be punchy we want it to be very clear contrasty and things like that and vibrant but you don't want it to be so intense that it's no longer natural.
I think there's a healthy balance there. And then the reality is like, yeah, the words in many cases matter more because that's what's going to invoke. You know what's so funny is like YouTube is measured, the success of a YouTube video is measured by the click -through rate and the average view duration.
What does that mean? That means. From the amount of people that see the video and click on it, that's called click -through rate.
Then however many people that click on it and how on average they stay throughout it. One reason to upload very long YouTube videos is so that you increase the average view duration. If there's more time to be spent on your video, chances are you might have a longer time spent on a YouTube video.
But this is a stat that YouTube does not actually... Oh, I guess I could take that back. But up until the point where YouTube makes the update that they're giving you a view for videos uploaded that get a view when the video starts playing.
But there's no way for YouTube to track what goes through your mind when you see a YouTube video. Right. Via thumbnail and title, right?
Like something happens when you see a video. And you read the words and then you read the title. You are in a state of processing, which there's no way for your phone or your laptop or your TV to know that you're thinking about whether you should watch this or not.
And I would just say the words and the face is what actually influence that conversation you're having in your mind, which is the goal with your thumbnail is to start a conversation in a person's mind. Huh? What are they?
I wonder like that's the stuff you want people to be thinking of. All right. I mean, there are more questions, but we'll do one last question.
These aren't really like YouTube. There's a business question. Yeah.
All right. I'll tell you what, if you have a business question for me, sign up for the next content to cash challenge. Just get on the wait list.
It's in the description. It's in the description. If you have not, or if you've done it before, do it again.
there is an opportunity to have five days of Q &A with me. And I believe my brain is very valuable. And this is why people pay me a lot of money.
And the challenge is a great place to get in a room where other people are asking business questions, content questions, personal brand questions, and things like that. Okay, we'll do one more. All right.
Because it's funny, as soon as we start saying this, they flood in. How many people are on, by the way? 136.
Okay, cool. You've suggested having a co -host like Art. I have people I could ask for that support, but just not a dedicated person for that role.
Any suggestions?
Well, the suggestion, which let me inform people where this question is coming from. I believe if you have a YouTube channel, it helps to have somebody do it with you, even in the form of the actual video itself, because they are what I like to call the audience advocate. when there's a second mind and at this point we're doing it live and having a comment section how many minds are being uh resourced for this youtube video yeah like it's insane um but if you can't have somebody consistent i think that's okay i think the idea is that i i still see a video like this as like a solo video because i essentially brought the information foundationally art's job is to facilitate um things that the audience would potentially consider or something that comes into his mind.
There's high likelihood that something comes into Art's mind that would come into your mind if you watched it later. So one of the best things you can do with your YouTube videos is have an audience advocate. They don't have to be consistent, but they have to be curious.
And it could be your YouTube channel, but yet you have someone like this. Somebody I'm thinking of. that literally did this before it was popular was Robert Kiyosaki, the author of Rich Dad, Poor Dad.
If you look at his old videos, he had this girl who was a lot younger than him. That sounds very weird, but he was two generations or so older than the girl who was poking at his information. And so it created a very easy to digest format because it was like, dang, I had the same question.
Um, as long as the people that you continually have on, um, are curious and they're not just dead weight, then it's okay to cycle through them. And Hey, you know, you never, you never know. Like there might be somebody that would love to do it and would love to build it with you.
And that could be a team member. Um, I think that's probably one of the easier ways, but I remember, I mean, I'll, I will shoulder tap somebody to come on this podcast. That's local.
That I have in mind, not even just to bring their expertise, but just to be a third voice or a second voice. Yeah, just a new perspective. Just a fresh perspective.
Like, you know, there was Brandon Malonzo who in the fall or was that earlier this year, we were doing stuff. He's a content creator at Fashion. So he had a cool perspective on certain things because his approach is more creator first, business owner second.
ultimately still a business owner but just a perspective so that's all i would say there's more benefit in that than anything is rotating people sweet sweet all right y 'all you have a blessed rest of your week and uh be sure to check out the links in the description for you still watching dm me on instagram and let me know that you watch till the end and uh tell me your biggest takeaway grateful for you wouldn't do this wouldn't want to do this without you Wouldn't want to do this any other way.
And we're just grateful for the department fam, for people who lock in. Let's go. Let's go.
The Hook
The bait, then the rug-pull.
Omar Eltakrori opens by promising a three-part system, mindset, mastery, monetization, and spends the next hour and fifty minutes making the case that YouTube growth is a packaging problem, not a luck problem.
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Daniel Priestley returns to The Dept. for a third time to argue that personal brand now beats business brand by 20 to 1 — and to lay out the exact content system that makes the algorithm find your people for you.
Myron Golden tells Omar Eltakrori why the only way to learn how to raise your price is to raise it, and why rich people are exactly who you should be selling to.
Omar Eltakrori sits down with Graham Cochrane to unpack why most businesses feel unnecessarily hard, and how pricing for value instead of hours builds one that doesn't.
A former detective turned YouTuber over 40 argues that standard personal-branding advice is built for people who already have an audience — and lays out the four-question framework he uses instead.
A day-in-the-life course-building vlog that turns into the real argument: nobody needs credentials to start, they need proof someone will pay for what they already know.
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