A 50-minute solo argument that teaching is the greatest business model — and that most experts fail not from lack of knowledge, but from having the wrong objective.
Posted
1 months ago
Duration
Format
Talking Head
educational
Views
4.2K
293 likes
Big Idea
The argument in one line.
Teaching is the only business model that serves every stage of the customer journey — lead generation, conversion, fulfillment, and retention — and most expert entrepreneurs fail not because they know too little, but because they teach to the wrong objective.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You have real expertise or a client track record but haven't been able to turn what you know into consistent income from content.
You're already posting content and getting attention but not conversions — and you can't figure out why.
You've been told to 'give value' and you're doing it generously, but your audience still doesn't buy.
You're a coach, consultant, or service provider trying to sort out what belongs behind a paywall vs. what stays free.
You sense your teaching style is the bottleneck, not your knowledge level.
SKIP IF…
You want a step-by-step funnel build or a specific platform algorithm strategy — this is principle-heavy, not tactical.
You're pre-results with no client stories to draw from yet — the framework will resonate but you'll lack the raw material it tells you to mine.
TL;DR
The full version, fast.
Teaching is the single business model that works at every phase of the customer journey, which is why experts who learn to teach well compound faster than anyone else. The central argument is that most teachers fail because they over-teach from insecurity — aiming to give everything instead of shifting one belief or empowering one action. Drawing on the parable of the sower, the video explains why the same information lands differently depending on the receiver's readiness, then draws a hard line: teach what, why, and when for free; reserve the how-to for after a paywall, because paid attention is more receptive. The goal of every piece of free content is to make someone feel capable of a single next step, not fill them with information they won't use.
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Omar opens with his credentials, stakes the claim, and breaks down the four stages of business (lead gen, conversion, fulfillment, retention) — showing how teaching serves all four.
02:55 – 03:43
02 · Sponsor
Content2Cast challenge and gear list mention.
03:43 – 08:30
03 · Don't gatekeep — identify your objective
The directive to 'stop teaching how to' is not about withholding — it's about knowing why you're teaching. Wrong objective leads to over-teaching, which overwhelms and kills conversion.
08:30 – 24:00
04 · The parable of the sower: four kinds of soil
Extended metaphor: the seed is information, the soil is the student's readiness. Four soils — closed, shallow, distracted, receptive. The only group worth teaching to is the receptive group. Bad student = bad teacher.
24:00 – 30:00
05 · Mindset vs. tactics
Broke people want tactics; successful people attribute everything to mindset. Both are right depending on your season. True change comes from shifting belief, not stacking information.
30:00 – 37:00
06 · When to teach how-to vs. what/why/when
Free content teaches what, why, when. How-to lives behind a paywall because paid attention is more receptive. Demonstrated with the 2M-view Premiere Pro tutorial that never taught editing.
37:00 – 43:00
07 · True influence = shifting how people think
Teaching that changes behavior starts with changing thinking, not filling people with information. Influence is defined precisely: someone thinks differently about something because they heard you, then acts on it.
43:00 – 49:55
08 · Never run out of content — become a learner first
If you stop consuming and growing, your content dries up. Read one proverb a day. Mine your client Rolodex. Make content only you can make because no one can recreate your life.
49:55 – 50:08
09 · Close and CTA
DM on Instagram, Content2Cast link, gear list, subscribe.
Atomic Insights
Lines worth screenshotting.
Teaching works at every business stage — lead gen, conversion, fulfillment, retention — making it the only model that compounds at every step simultaneously.
The biggest mistake most teachers make is over-teaching — not because they are too generous, but because they have the wrong objective.
Overwhelmed people don't buy. Empowered people do. The goal of free content is to create the feeling of capability, not completeness.
The context in which content is consumed determines the value of the content — the same words in a free YouTube video vs. a paid live room produce categorically different results.
Broke people want tactics. People who have made it say it was always mindset. The difference is that experience removes the scales from your eyes.
Teach what, why, and when for free. Reserve how-to for behind a paywall — because when somebody pays, they become more receptive.
If you suck at learning, you will suck at teaching. You will never find an expert communicator who doesn't first see themselves as a student.
True influence is when someone thinks about something differently after they heard you — and then acts on that new thinking.
Information is now commoditized by AI. What people need is organization, consolidation, approximation, and transformation — not more raw data.
The reason you run out of content is not that you have said everything — it is that you stopped feeding yourself. If you are breathing, you should never run out.
Insecure teachers over-deliver because they are trying to prove their worth through volume, not create value through precision.
You can make a 2-million-view tutorial that never teaches the actual skill — because the goal is to make people feel empowered to start, not overwhelmed before they begin.
No one can copy content made from your actual life, failures, client results, and principles. Originality is not a style — it is a life lived.
The paywall is not just a revenue mechanism — it is a readiness filter. Paid students show up with better soil.
Takeaway
Teach less, move people more.
WHAT TO LEARN
The expert who learns to teach to a single objective — empowerment over overwhelm — will always outconvert the one who gives everything away.
Identify your teaching objective before you create anything. Without a clear why, you will over-explain, over-teach, and confuse your audience into inaction.
Free content should teach what to do, why it matters, and when to act. The step-by-step how-to belongs behind a paywall, where the student's attention is more receptive.
The same information lands differently depending on where someone's head is — not where yours is. Your job is to reach the receptive group, not drag along the closed or shallow ones.
Over-teaching is almost always a confidence problem disguised as generosity. The more secure you are in your value, the less you need to prove it through volume.
True influence is not filling someone with information — it is changing the way they think about one thing, which then produces a different action.
If you want to never run out of content, stop trying to generate ideas and start accumulating life: read, try things, fail at things, track your client results. Everything becomes reference material.
Mindset outranks tactics at every income level — not because tactics are useless but because a belief system that blocks action makes any tactic irrelevant.
Make content only you can make. Mine your specific failures, your client case files, your principles. That content is the one thing that cannot be replicated or AI-generated away.
Glossary
Terms worth knowing.
The Four Soils
A framework drawn from the parable of the sower describing four types of audience readiness: hard soil (closed, blocks information immediately), rocky soil (shallow, enthusiastic but fades under pressure), weedy soil (distracted, choked by life's worries), and good soil (receptive, takes root and produces results).
Teach what/why/when
A content strategy where free public teaching focuses on what to do, why it matters, and when to apply it — reserving the step-by-step how-to for paid contexts where the student's attention is more receptive.
Mastery
Defined here (attributed to Myron Golden) as the use of unconscious resources to execute a given task — meaning the skill runs without conscious deliberation, freeing cognitive bandwidth for higher-order decisions.
Content2Cast
Omar's five-day live Zoom coaching challenge designed to help coaches, consultants, and service providers turn content creation into client acquisition.
Over-teaching
The pattern of giving too much information in a single piece of content — typically driven by insecurity or a misidentified objective — which overwhelms the audience and suppresses the impulse to take action.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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metaphoranalogystory
If you desire to build a business on your expertise or on your genius or maybe you are currently a business owner or entrepreneur and you wanna make a pivot, I'm gonna be sharing with you in this video the greatest business model for people who are really good at what they do.
Maybe you've been doing something for a very long time, but in this video, I'm gonna teach you how to teach and grow rich. And this is kind of a follow-up video from the last upload I had.
And if you're new to the department family, if you're new to me, my name is Omar El Takrori. I've been online for over twenty years. Been teaching online for almost ten years.
I've acquired millions of subscribers on various different channels and started this podcast honestly almost three years ago at this point, and it's been incredible. And in this time frame, I've also started a new business about three, four years ago and have reached millions of dollars in revenue and continue to make tons of money.
So I don't I don't I say that with caution though, because what I'm gonna teach you in this video is not going to guarantee your bank account to grow, but I will, but I can say that for myself and my clients and people in my industry, that they would probably all agree that the greatest business model to initially pursue is a business that just allows you to show up and teach.
And so just a little bit of a review, but might be brand new to you is let's break down what is business comprised of to begin with. Well, all businesses start with lead generation, then you got lead conversion, then you have fulfillment, and then you have attention or ascension or retention.
Ascension or retention, meaning they're going to the next stage, the next phase, or they stay. Now the beautiful thing about building a business around your genius, around your gifts is that you can teach to grow your leads, to generate leads.
You can then teach to convert those leads, and then you could teach once they become your customers and your clients, and then you continue to teach and they stay around.
And I'm going to attempt to articulate to the group to my best ability in this moment, weighing those that watched the video last week, and number one question that really came up.
I I think the part in last week's episode of the department was really I I I said stop teaching how to because the biggest mistake most teachers make online is that they over teach.
And if that's you, just lock in, settle in, pull out a notepad, take out your phone notes, or listen and then maybe come back and listen to it again. Because I got a lot I got a lot to say about this subject, and I wanna make sure I hit as much as possible.
This conversation is sponsored by the Content2Cast challenge. It's a five day life coaching experience with myself that's done on Zoom.
And if you are looking to turn your content into cash or if you're looking to make money online with your business that you currently have, whether you're a service provider, coach, consultant, no matter what it is you do, the beautiful thing about the Content2Cast challenge is it's just a great place to get your foundations.
And also this I like giving away my gear list. So if you like what you see and what you hear, you can grab the gear list below.
And so let's I don't wanna feel like I'm just rambling, but I just have so many thoughts. I've put some things down, and I just do wanna say I'm so grateful for you.
If you're not subscribed already, hit the subscribe button. Ayo. But, yeah, let's let's first start with why number one I don't gatekeep and why this concept doesn't gatekeep.
The concept of teaching in a way that gets people to do things, to move to the next step, to to download the thing, or to to become a client of yours.
It doesn't require you to gatekeep. Because when I say that the number one mistake that most teachers make is over teaching, I'm not saying to pull back.
I am not saying to withhold. I am saying though, to identify your objectives.
Most people are teaching and they just have the wrong objective, and that's why they're overteaching. Because you think the objective is to is to give everything, show everything.
But we talked about in this in that in last week's episode that that overwhelms people, and overwhelm people don't buy. And so I'm gonna try to break down contextually when it's time to do stuff, when do you teach how to, when like, so so hi, Omar.
I I still don't understand. So great. The first thing I want you to adopt is this reality.
And it's this thinking. And it's the thinking that the context in which the content is consumed determines the value of the content.
The context, stop right there. The context.
Are you listening on YouTube? Are you listening on podcasts? Are you watching this clip right now on TikTok or Instagram?
Did I post it on my stories? Did I talk about it in my stories? Context.
Are you is that where you're watching it from? Or did you come to the live in person podcast recording that we did?
Why why would people we just had it. Like, I just recorded with Dan Martell. Why would a 100 people come to a live recording knowing that there's this is going to be posted online.
By the way, someone flew in from Florida, Denver, Vancouver, drove in three people drove in from California.
Two people came in from Utah. I'm currently in Las Vegas, by the way. Why?
Why would people move and get in a room? Because the context of the content determines the value of the content.
Are you starting to see this? Okay. So this is because the biggest misconception you might have about delivering valuable information online is that people need more information.
And information is commoditized especially because of AI, but what people need is they need organization.
They need consolidation. They need approximation. They need transformation.
So, like, it's it's the way in which information is delivered is is where the transformation or even the the value comes from.
And you know where I get this from, by the way? I don't know about you. I've been going to you know, I've been I was raised Catholic.
And then when I was 20 years old, I got radically saved in a nondenominational spirit filled Bible teaching church. And currently at a church.
I'm one of the pastors at a church called City Light in Las Vegas, Nevada. And I've been following the Lord since 2011, and I love the Bible.
And that's where a lot of my a lot of the principles and truths that I teach from on on this platform come from. And I don't know if you know about this parable, but Jesus tells us a parable that he proceeds before he tells it to say, if you don't understand this, you won't understand anything else.
If you don't understand this one thing, you won't understand this anything else. And then he goes on to share about the parable of the sower or the parable of the soil.
And just I don't wanna bore you with this, but maybe this is very helpful for you to know. Because if you can if you can ground or have the foundation of what you're about to learn right now, in truth, it's gonna sit much better.
So and this is pretty meta right now. As in I'm teaching on how to be teached so that you could teach better. Okay.
So so it starts off with Jesus saying the seed goes out. The seed goes out. In the context of the scripture, the the seed meaning the the word.
That's what the seed when he's saying the seed goes out, it means when when the word of God goes out. It lands on four kinds of ground. Four kinds of ground.
Right? Now we could take a principle that doesn't have to be exactly, you know, connected to that context.
Here here's the reality. A seed is information. Seed is words.
Seed is what you hear, the things going on. Like everything is a seed.
My my business coach, Myron Golden said, your thoughts are a seed. Your decisions are a seed.
Your actions are a seed. Your everything like this this podcast is a seed.
It's sowing a seed. Right? So so Jesus says the seed goes out.
Now here's what's crazy about what the seed goes out.
Why can you go to a conference? Why can you go to a church?
Why can you go to a college, sit in the same room when the same information that is given to the masses, but yet a small group of people actually thrive?
Well, this is where it's because it's because of what Jesus said in the gospels. That's why.
Because, I mean, I've been I've been going to church for sorry, I dropped my phone. And this is raw, so raw dog.
Bro, the only guy that will talk about Jesus and say raw dog in the same sentence. But like, it's a raw. Okay.
Here we go. No. But literally, I've been going to church since 2011, and I've seen people leave the faith.
I've seen seen people deconstruct. I've seen people self sabotage their lives. And then I've seen people thrive all under the same teaching.
What makes the difference? The difference is is in the soil. It's in the soil.
And so, uh, Jesus says there's four kinds of soil. And the first kind of soil and they all represent something. So the the first kind of soil is the path.
This is, uh, where the information or the the seed goes out and lands on the path, and it says it it it's land it lands on hard packed ground where birds immediately snatch it away. This represents a closed heart.
People who hear a message but do not understand it, allowing it to be easily stolen away. So like you might be even like listening to content online and stuff like this, and you're like, you you have a closed heart to begin with.
That's why it doesn't sit. I'm I'm teaching you how to teach.
I'm teaching you how to teach. Because there's healthy assumptions you can have when you when you're giving game and when you're educating. There's healthy assumptions you can have.
And one of those assumptions is that not everyone's gonna get what I'm gonna put down, and that's totally fine. The second is so the rocky ground. This is shallow soil, seed that lands on a thin layer of soil over rock.
The plant springs up quickly, but it then it withers by the sun and it lacks deep roots. This represents a shallow heart. So we got a closed heart, and then we have a shallow heart.
Last week's episode is going bonkers right now, and I've I've been going through your guys' comments. By the way, I read all my all the comments. And I appreciate anytime you take the time to say thank you.
You said I needed to hear this. Man, this changed the way I thought. Hey.
I took action. I did this because of you. Just wanna say thank you for that.
But there's there's been some comments be like, I'm four minutes in and there's nothing. Bro, you missed it. The reason why you suck at teaching is because you're a sucky student.
Ayo, you have a closed heart. You have a a shallow heart. Like, you're thank you, bro, for projecting your inability to learn and your shallow attention span.
And and and I think there's something to say here. I'm there's something to say here because if you want to speak in a way that really not just garners attention, but holds it, stewards it, transforms the person who's receiving it, it's not gonna happen in a in a sound bite.
But but we're in a where you gotta be very careful because the reason why I'm talking about you, like, when I'm Jesus is talking about us. This this is less about the seed in this context. It's less about the seed and more about what it lands on, which is very telling.
But if we're if we're distributors of information, we have to understand this parable. Okay? So so there's rocky ground.
It says shallow heart. Those who receive it, you you're like, I got it. But then it falls away as soon as trouble or persecution arises.
Like, literally, you allowed your external reality determine what happens on the inside of you.
When when when information is trying to take root, you allow the the things that are going on around you to to kill it, which this is why it's important to find a a great environment, find a room where the conversation is conducive to your future.
The third place, the third type of ground the seed lands on is weedy soil or the thorns. It's the seed does the seed takes root, but it's choked out by the weeds, and this represents distracted hearts.
People who hear the word, but it's ultimately choked out by the worries of life, the deceitfulness of wealth, and the worldly desires resulting in no spiritual growth. Like, somebody commented on last video also was like another one with and isn't funny how like I focus on the negative, but that's just we're humans.
But they were just saying how, you know, million's not enough, bro. You gotta focus on being a billionaire.
If you're focused on money to begin with, you lose. Look, riches is simply a byproduct of the value you add to the world.
And so if you're not experiencing the financial success you desire to have, which I would I would say is a is a God given desire for you to want to prosper, for you to wanna be a blessing, for you to be so well resourced that you can actually take care of other people's needs, don't don't you want that?
Like, would I would say that then then you you're you're you might be focused on the wrong thing, but it's it's Jesus says, if you're if you're worried if you are worried while you're listening to this right now or watching this, I I wanna encourage you to just remove yourself from those from those things.
Like, you will be taken care of, especially if your if your heart is to serve.
If your heart is to serve. This to to become a great teacher, it means to be a great servant. But you don't you don't want to a lot of times, servants are the ones over delivering, but but then if you dig deeper, those great servants are just insecure.
They're insecure about the information or they're insecure about feeling the to prove their worth based on the information.
So you can you can get a sense of that through tonality and through, you know, like the way in which you communicate, which which is tonality, but inflection too.
You could you can hear the calmness in my voice. I have nothing to prove. I have nothing.
I don't do I even need to do this right now? I genuinely don't. Like, the business is fine.
The team is great. We got a sick system that makes us a lot of money. So but I do know that this is a great way to meet new people, and but I'm not I'm not here to prove anything.
You could do what you want. You're an adult based on what YouTube tells us, that you you're about 24 to 38 years old.
That's like the majority of people that are watching. Okay. Now the fourth soil.
So let's review. Jesus says the seed goes out, and then it goes on hard soil, shallow soil, weedy soil, and then he and then it lands on good soil, which is receptive soil, receptive.
And he says, seed that lands on good soil, it takes root and it produces a harvest.
Okay. And that that was pause for dramatic effect because what determines good soil?
Production.
Those who do with what they hear determines whether you have good soil or not.
Now this is deep because from the perspective of a student, are you a student who has good soil?
Because if you desire to teach and make millions, you gotta be a great student first.
You will never find a a expert communicator, an expert teacher, a thought leader, someone who's killing it who doesn't first see themself as a student.
And so the first question is, how's your soil? Are you someone who just consumes and consumes and doesn't do anything with what they consume?
You just overthink. Well, no wonder you're terrible at teaching because you don't implement.
There's so much revelation in implementation. I will say that again since I stumbled. There is so much revelation in implementation, And and you are losing the amount of insight you can have because you don't focus or you don't actually go and do.
Now this is important because if the goal is to get people to feel like doing, we must teach in a way that helps people do that.
And all you know, all I'm concerned with as an educator, the only group I am really concerned with is the receptive group.
The people who are willing to listen and hear and then do. By the way, that's like faith identified, faith defined, or no.
I'm sorry. I I retract that. The way faith comes, the way you build belief in you based on the in the book of Romans, it says faith comes by hearing and hearing the word.
But then it also says in James, it says, don't just be mirrors, mere hearers of the word, but be doers of the word.
So you gotta take action on the things you learn. Produce.
Produce. Produce. So why did I share that?
I shared that because what makes a bad teacher or an average teacher is truly a bad student or an average student.
And I I I will sum it up like this, and I apologize for the extreme language, but if you suck at learning, you will suck at teaching.
So I preface this whole delivery on the reality that you must identify yourself as a great student.
How many books are you gonna read before you do something? How many podcasts are you gonna listen to before you do something? Like, at some point you have to do so that you can get the information.
I said, do it for the data. This is why I I can go back to not teaching sorry. Hit the mic.
Not teaching how to. I don't have to teach how to. I don't have to teach how to because because it'll only confuse you.
And I'm gonna share it from experience. I I was on a channel many years ago. You guys might some of you guys might know a channel called Think Media, and it it's a dude, it's so good.
We were I was able to teach very practical tactical how to's, tips, and tricks, and hacks on the content creation thing, which got a lot of people, but my my DMs were full of more people who just had even more questions, which is kinda why it like led me into starting a business, and then I learned how to really teach in a way that moves people.
But there's levels of learning and there's levels of teaching.
And by the way, I I I won't reteach those things because the the person that does it the best is Myron Golden. He's on YouTube. You should follow him if you don't.
But he teaches the four levels of learning and the four levels of value, and he teaches the levels of teaching too, which, you know, you could the four levels of teaching. So I'm not gonna repeat it. I'm gonna say it in a way that I've adopted.
But I used to make trick videos, tips, hacks, and they they get a lot of views, but they they don't they don't transform.
They don't they don't create the feeling in a person. So I want you to first identify the objective of why you are teaching in the first place.
And then you have to identify those objectives for the context you're doing it in. There's different objectives for Instagram and YouTube and having a webinar presentation or a master class or a workshop or a boot camp.
Like, I mean, there's just there's different contexts determine different objectives.
And and I'll just tell you right now, my objective with YouTube is to produce content that is very, very long form so that you undeniably know who I am.
Now that sometimes I'll have a guest, sometimes I'll have a cohost, sometimes I'll do it alone, but you can't fake who you are for a long time.
And whether you agree or disagree, the facts are the facts.
I believe Donald Trump won the US presidential election because he got on more long form formats.
He had two hour conversations half a dozen times. He played golf with Bryson DeChambeau.
He went on Joe Rogan. He had a conversation with Dave Ramsey. He he put himself in a position that created undeniable integrity.
Just because how do you how how do you how are you gonna be a politician for three hours on the golf course? This is not gonna happen. Like, you you gotta you gotta be you.
You just gotta be you. So that's my biggest objective with the podcast for myself.
Now this is important. Your perspective as an educator comes down to who you are giving the information and then who you want to receive the information.
Now the objective is to make you aware that I do have a coaching experience, the content to cast challenge.
99.99% of you guys won't even click the link or check it out yourself and that's totally fine. I don't need you to.
But for the point 01%, let's go. If if you feel like this resonates, if you feel like I'm your guy, if you feel like there's more to learn from me, then let's go.
Let's go to the next level. And then then the next level will have its own objective. I think it's just so important to identify that objective because if you do if you don't know why you're teaching, you're going to fail at what to teach.
Bars, gems. Is that what the young people say?
Yes, it is. But it's if if you don't know why you're teaching, you won't know what to teach.
And then this is why you get into over teaching is because you'll over explain. You'll start using industry lingo, and you're like, oh, because I thought the goal was to give it all away.
And like, no, that's that's fire hose. We want to one thing at a time. One thing at a time.
I don't know why I get but like, yeah. It's one drink at a time. That's why I pulled this up.
You know, something that I love that Myron taught me is he taught me about the difference between being an amateur and being a master.
Like mastery versus amateur hours.
The goal of learning isn't to to know more.
Like the goal of learning isn't to get more information. The goal of information the goal of learning, I'm sorry.
The goal of learning is to master. Now he defines mastery as the use of unconscious the use of unconscious resources to execute a given task.
So if you do something right now that feels very difficult, you just have You have a grow gap.
There's a grow gap there because I don't need much to create content.
I just need a light, a camera, a mic, and we're good. But I didn't just arrive here. I worked my way here.
I I watched myself back. I improved the way I communicate. I slowed down my cadence.
Like I learned about cadence. Like, this is like, if you wanna be good at if you wanna be a good teacher, then commit to mastering your ability to teach.
So you wanna identify the objective, which if you just want one for your content, just think for people to be empowered to do the thing.
You you want people to be empowered, not overwhelmed. Empowered meaning one thing.
I had Dan Martell a couple days ago. We'll release that podcast next week. And as we talked about AI, he was so good at making people feel empowered to go and attack AI.
Because like I would if I'm gonna be honest, I'm very overwhelmed with AI. I'm an artist.
I'm a creative. I use intuition. I don't I didn't use AI to create this podcast.
I didn't use AI to come up with the contents. I I genuinely sit and I write and I think about it, and then I put it down as thoughts, and then I deliver it.
Like, you know? But but we're here.
The AI revolution's here. But he he shared in in a succinct way what to do on how to get your emails, how to never read your emails again.
But he did he still didn't teach the how to. Right?
It's like he just told you what to do. So we want people to feel empowered.
And then another question that came up a lot was when do you decide when to teach how to? Now this is funny because this question comes from a place many times that thinking by by you holding hands step by step and demonstrating how to do how to, you believe that that is the way people get the result.
And I'm I'm just literally gonna tell you by experience. My coaching program, we do workshops where we fly people or people fly into Las Vegas and we set this all up for them.
And we show them and we tell them like, we do it all and they still will get it wrong.
I'm looking at Art because he's he's behind the camera. He's not sick anymore. But like, we we are blown away.
We're blown away because there is there is no full extent.
Not no human is created equal. And so people are in people's brains work differently. You gotta have these healthy assumptions when you get into teaching.
There's different personalities you're dealing with, different learning. Some people are more visual learners. Some people are more practical learners.
You know, your people are you gotta you know, it's just like it's all over it's all over the place. And all we can do as teachers is just put out the information that will resonate with the most people that would encourage or empower them to take a next step.
But I'm telling you, you can you can really go into the nitty gritty of how to, in my opinion, after a paywall.
After a paywall, at some capacity, you determine that. I'm not here to tell you what to charge. I'm not telling you when to charge, but I am I am gonna tell you that when somebody pays you, they'll be more receptive of the how to.
So I I actually learned this also from Jesus. Not saying Jesus had a paywall, but Jesus always took care of the need.
He knew they or I'm sorry. Jesus always took care of the need they knew they had before he helped them with the need he knew they had.
And this this is why great teachers online are obsessed with the people that they are teaching.
They are obsessed with the problems that people have. So you could speak to the needs that they know they need.
So the reason why last week's video resonated so well is because I used the word teacher in the title. There you know how many people in the comments were like, I know I'm called to teach. I know I'm supposed to teach.
I know I need to teach. I know I gotta teach.
I called them with the need they knew they needed.
And then you can give them the solution and sometimes that's the like the how to in this context. Right?
So I I I mentioned in the last video, I said don't teach how to. Teach what and whatnot. Teach why and or why not.
Teach when or when not. Teach where or where not.
So when do you then teach how to? That's just where your business comes in.
You know, Alex Hermosy, one of the more prolific voices in business right now would say, teach how to then sell the implementation.
I think that's a great strategy. But I also You gotta hear that tip or that idea from the right lens, from the right filter, I guess you could say.
When he says teach how to, you could teach you you disguise how to, but you still teach what?
And so I am a product of this on Think Media.
One of my most viewed videos is how to edit videos in Premiere Pro.
This is crazy. I actually feel like you know what? You know what?
This is important. This really resonates with people who can't be contained. You can't contain me to a ten minute video, to a five hour video, to a twelve hour workshop, to a two week program.
Like, there's there's too much to contain, so the the format creates its own limitation for the teaching.
I'm just breaking people's minds right now, and I know, and that's okay. You just gotta you just gotta let it keep coming. You gotta just keep listening, keep listening, and then slowly you'll be it'll click.
It'll click. But that video I made, I will never forget this. I made a video on how to get started in editing in Adobe Premiere Pro, and it was like beginner's guide.
Bro, sis, I literally just showed what to do before you start editing.
Why are you looking at me like that? I literally said, you're going to create a folder on your desktop. That's a what?
And I'm screen sharing. So I I just I'm trying to like kill like the I don't know the teaching how to. No.
It's still sharing what? Make a photo folder on your desktop. Open up Premiere Pro.
Save as. Create a sequence. Now you're ready to edit.
I didn't even teach how to edit. That that video has two over 2,000,000 views. Do did people feel more empowered to to edit after watching that video 100%, and it's because I I help them start right.
This is like it's your interpretation. You have to interpret based on the people you wanna help, how you're gonna help them.
So you could teach how to, but I just want you to know you're you're just packaging it in how to. Here's how to become a millionaire.
Here's how to save on taxes. Here's how to buy a home. Here's But then you still share what?
You you gotta this this is why. It's because the goal is to shift beliefs.
If you're really trying to identify the objective of why you're even teaching in the first place, is you gotta do it to shift belief. Now, if you're the type of person who always wants the tactics, the tips, and the hacks, you could stay that person.
You're just gonna have a very hard time making money. Because the way you sell is the way you buy.
And if you're the type of person that wants ten thousand hours of content for a $100, which we all could agree that that's like not gonna help.
You're not gonna do anything. You're not gonna watch any of that. And even if you did, it's only you're it's not gonna do anything for you.
You need to become the person that that can that can extract the doable action that you need to do in this season and then implement it, and then get the data.
And then you can watch back and listen to the other fifty minutes because there's just so much. There's so much.
The world is there's just so much nuance. There's nothing.
Like, it's so abundant. It's so infinite. There's just so much.
So to be to be absolute or matter of fact without having principles or truth, you're you're just ignorant. You're just you're ignorant and ignorant.
Alright?
Okay. This is a part where this is the this is the conversation distinction between mindset versus tactics.
This is a huge debate. One of the biggest debates online is is the goal mindset or is the goal to teach tactics?
The reason why you can package how to but then deliver the other things is because it's always about mindset.
I'm telling you as someone who is a multimillionaire, who has a business that does multiple millions in revenue, in a short amount of time, by way, I just started my business like three and a half years ago, it's always mindset.
You got a belief that is always in the way of you actually taking action.
So I I always go back and forth with friends.
Do I teach? But then you still gotta teach some tactics. The the only time I believe you should teach a tactic is when it's delivered in the right context and in a way that anyone can do it.
That's a that's a great time to teach tactics. So but but if people are just consuming online and you and all you're doing is teaching tactics, they're not you're not gonna be perceived as being able to solve a higher problem.
But like, you you can ask any wealthy individual. All broke people want tactics.
People who have made it will say it's mindset.
Why is that the case? Why do do people who are in their struggling season think tactics is their way out?
Whereas people who have made it will conclude and say it was always mindset.
Well, it's because you've got scales in your season.
You've got scales because of your experience. When I say scales, I mean scales over your eyes where you have a hard time seeing the world.
There is not an information problem. We don't have an information problem.
We have an application problem, but we also have a con like I mentioned, consolidation problem.
Like, how are you consolidating all the content you're consuming, all the information you're consuming? Like, what do you need to do right now in the season? Then why don't you do that?
Well, because your mind is talking yourself out of it. That's why this is why this is why mindset is is very important.
This is this is why when you teach in a way that changes the way people think. I have defined true influence.
True impact is when someone thinks about the thing differently than they did after they met you.
True influence is thinking differently about something because they met you, because they heard you say it, because they because they heard you talk about it.
And it's and then it's not only they they think of it differently, they then act on it. So so when I made videos, and I'm trying to go I'm trying to go backwards in my journey because, you know, sometimes you kinda forget.
But I remember making videos like what camera to buy on YouTube for YouTube. What camera to buy for YouTube.
And what here's what happened. Because I shared what the cameras did and I never even showed how to use the cameras.
Now I did have tutorials on how to use the cameras, but I still shared what? It's just crazy because people are like, I still don't get it.
And that's okay. Just make videos. Just help people.
But when people came out to me and said, hey, Omar, I started a studio because of you. Hey, Omar, I bought that camera because of you. Hey.
They the content influenced them to take action.
I literally got a DM this morning while I was having coffee in the backyard, and I and I sent it to the team. Some guy was like, bro, I appreciate you.
I finally opened up my studio because of you. Not a client, didn't pay me, doesn't pay me. He might've been in something, maybe he took a challenge like, but literally, people are starting businesses because of the free content.
That's influence, friend.
That's influence. I'm just looking at my notes real quick. So I just want you to know that this is why how you teach is so important.
Because your teaching could just be repelling people because you're teaching too much.
Or I wrote this thought down and it I said, speaking or teaching is a revealer.
When you put yourself in a position to teach or speak or create content, you know all you're doing is you're revealing and projecting who you are. And so if it's if if there's a direct correlation to who you are as a speaker, then you should focus on who you're becoming.
And we don't become what we don't believe. We don't become what we the we don't we don't grow to the level of what we accept.
We live in the lies we we take on. Most of us are living in a reality because of the lies you've been told, and you've been you've chosen to believe the lie, so you live in what you believe.
This is freaking deep. But anyway, I wrote down insecure people tend to over teach because they are trying to prove to people that they are helping, that you're trying to prove you.
There's nothing to prove. You either help them or you don't. Prove How about this?
Frank Kern, he says prove to people you can help them by actually helping them.
Just help them. And if you're still listening or watching, I'll I'm I'm gonna wrap up on this thought.
Okay?
If you feel like you're going to run out of content, if you commit to posting it, if you commit to creating it, congratulations, you've identified that you need to grow.
If you feel like you're gonna run out of ideas, stop watching Netflix. If you feel like you're gonna run out of ideas, stop watching the finals.
Stop being up to date on all the news and this that. No. Learn.
Become interested in stuff. Become a learner.
Like genuinely, like I mentioned a few minutes ago, you should feel like you're being limited by creating content.
This is a crazy take. Because because if eight YouTube videos in, you're like, now what? You you just you you maxed out.
You you maxed.
You just you maxed.
How about that? That's like, that's a max that you don't wanna do. But if you are if you are constantly and intentionally feeding yourself, you you won't run out of things to talk about because everything is reference.
Everything's a reference point. Stories and illustrations and things that happened to you the other day.
Like, if you're breathing, you should never run out of content.
But you are this is why when you speak or when you teach, you're just revealing who you are. So if if you run out of stuff or if you get insecure about not knowing enough, know more.
It's like, get to know more stuff.
I will encourage you if you if you're not a reader, become a reader. And I'm not saying to read a lot.
I'm just saying to read often. That's like the same it's the same word. No.
What I mean is like, I'm a product of reading one proverb a day.
Proverbs is the book of wisdom in the Bible, and there's 31 proverbs. Half times out of the year, there's thirty one days out of every month.
So I just whatever day of the month it is, I read a proverb, and that that little five, seven minute moment in the word of God has allowed me to operate in life living by principle and experiencing the truth of the scriptures, like living in the truth of God's word.
And that that informs the way I teach.
I literally I mean, how long was I talking about the the soil? Now now here's my question. Who's gonna do that?
That's one of zero, bro. That's literally no one can recreate this video.
So how do you make content that no one else can copy? You make content only you can make.
That's like deep, but it's very obvious. How do you make content no one can copy? You make content no one can recreate because they can't copy it.
Omar, you're just a yapper. No, for sure. But truly, what has happened in your life?
What have you discovered? What have you failed at? What have you succeeded at?
You like, if if you've been in business for a very long time, I want you to do this. I want you to take out a Google Doc.
Maybe maybe that's a that's an archaic way of saying it. I want you to open up AI, and I want you to start listing out every single client you had and I want you to share what situation they were in, what they did, and then what happened.
So I want you to create a Rolodex of client success and then make videos regardless of platform.
This is not about a platform. Make videos, write emails on those stories, and then find the thread in it to see like do you have a framework in there?
And I know I mentioned in the last podcast creating frameworks can help people understand what you're teaching more.
And yeah. I guess this is one of those podcasts that you just you end, but it's not done.
How how long are we at? Dang. Just yapped for fifty two minutes?
Alright. Alright. Alright.
That's that's a lot.
I'm trying to think if I'm missing anything. I feel I feel good about it. Alright.
Well, if you're still watching, DM me on Instagram. If you want to take the challenge, click the link in the description.
And if you want the gear, click the link in the description. Other than that, next week's episode about to be heat, bro. It's about to go crazy.
Subscribe if you're not subscribed already. If you're listening to the podcast, I love you. Peace out.
The Hook
The bait, then the rug-pull.
Fifty minutes of no teleprompter, no cuts, no graphics — just a man at a mic making one argument: that teaching is the greatest business model ever built, and that the reason most experts never get paid for what they know comes down to a single misidentified objective.
Frameworks
Named ideas worth stealing.
08:30model
The Four Soils
Hard/Closed soil
Rocky/Shallow soil
Weedy/Distracted soil
Good/Receptive soil
Applied from the parable of the sower to explain why the same teaching produces wildly different outcomes across students. Your job as a teacher is to identify and focus on the receptive group.
Steal forAny email or content funnel — use to pre-qualify and frame why only certain readers will act
01:34list
Four Business Stages
Lead generation
Lead conversion
Fulfillment
Ascension/Retention
Teaching is the only activity that serves all four stages simultaneously, which is why it compounds differently than any other business model.
Steal forBusiness model framing for any expert-based offer pitch
32:00concept
Teach What/Why/When vs. Teach How-To
Free public content teaches what to do, why it matters, and when to apply it. The step-by-step how-to lives behind a paywall because paid students are more receptive and do more with the instruction.
Steal forContent strategy planning — maps directly to free content vs. paid curriculum structure
CTA Breakdown
How they asked for the click.
VERBAL ASK
49:55product
“If you want to take the challenge, click the link in the description.”
Soft and brief — mentioned once at the top as a sponsor read and once at close. Not aggressive. Relies on earned trust over the 50-minute episode.
Daniel Priestley returns to The Dept. for a third time to argue that personal brand now beats business brand by 20 to 1 — and to lay out the exact content system that makes the algorithm find your people for you.
A 14-minute live coaching session that reduces impostor syndrome, fear of success, and fear of love to the same root cause: an identity that has not been updated.
A solo-founder monologue compresses eleven years and $50M in sales into seven numbered lessons, running from a Bali affirmation story to a $600,000 ad-spend audit.
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