The argument in one line.
Teaching beats sales as a wealth-building skill because it handles every stage of the business funnel simultaneously, and the only gap between a broke educator and a rich one is whether they sell feelings or dump information.
Read if. Skip if.
READ IF YOU ARE…
- A coach, consultant, or service provider who is already skilled at what they do but cannot consistently convert that expertise into revenue.
- Someone who has tried webinars, Zoom presentations, or stage talks and found that audiences listened attentively but did not buy.
- A knowledge-business owner who wants high profit margins without building a sales team.
- Anyone told that mastering sales is the path to a million dollars who found that advice incomplete.
SKIP IF…
- You are building a product, e-commerce, or software business. This framework is built for personal-brand knowledge businesses.
- Your goal is to scale and sell the company. This model optimizes for owner take-home income, not enterprise valuation.
The full version, fast.
The standard advice to master sales as the fastest route to wealth is incomplete: teaching is the higher-leverage skill because it works at every stage of the funnel simultaneously. The biggest mistake new educators make is over-teaching, piling on information instead of engineering a feeling that moves people to act. The fix is a mindset shift: the objective of any teaching moment is not to inform but to create belief, done by distilling expertise into named frameworks, stripping out the how-to, and leaving the audience feeling empowered rather than overwhelmed.
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00:00 – 04:10
01 · Hook and intro
Personal credibility, sponsor mention, framing the teaching-over-sales thesis
04:10 – 08:00
02 · Four phases of business
Lead Gen, Lead Conversion, Fulfillment, Retention, and how teaching powers all four
08:00 – 14:00
03 · The number one mistake: over-teaching
Why drowning people in information kills the sale. Fire hose vs. drink of water.
14:00 – 21:00
04 · Sell feelings, not information
The objective shift: the purpose of teaching is to create emotional conditions for action.
21:00 – 26:00
05 · Shifting beliefs as the mechanism
How to move someone from stuck to buying. Paige 1.2M case study. Empowerment and ease.
26:00 – 33:00
06 · Intellectual property and named frameworks
ALVS, alphabet method, Myron Golden, why naming frameworks makes audiences feel smart.
33:00 – 38:24
07 · Wrap and CTAs
Teach what not how, final motivation, sponsor and program CTAs.
Lines worth screenshotting.
- Teaching beats sales as a business skill because it generates leads, converts prospects, fulfills promises, and retains clients all at once.
- An overwhelmed person never takes action. Over-teaching is the fastest way to kill a sale.
- The goal of teaching is not to transfer information. It is to create the feeling that moves someone to take the next step.
- People do things for one reason only: because they feel like it. Engineering that feeling is the whole job.
- Over-teaching and over-delivering are not the same. You can give enormous value without burying someone in instructions.
- Teach when, why, where, and what, but never teach how. How-to content loses people; perspective content moves them.
- Named frameworks make your audience feel smart, and feeling smart is what makes them come back and eventually buy.
- A creator launched a $300 product to 3,000 buyers for $1.2M with no sales team, only consistent belief-shifting content.
- Paying for information changes how you receive it. Where your treasure is, there your heart is also.
- Shifting a belief is more valuable than delivering a tactic. The belief change is what unlocks someone to act on any tactic at all.
- Documenting your subconscious process and giving it a name turns what you already do into intellectual property you can sell.
- When buyers feel taught into a purchase rather than sold into one, they thank you for selling them. Buyer regret disappears.
- Most new educators fail not because their information is wrong but because they teach from obsession with the solution rather than the audience relationship with the problem.
- The highest-profit businesses are often the smallest. A few hundred clients per year, high margins, no sales team.
Teaching that sells engineers feelings, not information loads.
WHAT TO LEARN
The gap between an educator who stays broke and one who builds a million-dollar business is not knowledge depth. It is whether they move people emotionally or just fill them up with content.
01Hook and intro
- Transparency about how you built what you built is more persuasive than a highlight reel when establishing credibility in a knowledge business.
02Four phases of business
- Every business function from attracting strangers to retaining clients can be replaced by teaching, which means a solo operator can compete structurally with a team-based operation.
03The number one mistake over-teaching
- Over-teaching comes from being closer to the solution than the audience is. The expert forgets what it felt like not to know, and that gap produces content that overwhelms rather than moves.
- An overwhelmed person never takes action, not on a purchase, not on a homework assignment, not on a free download.
04Sell feelings not information
- Every piece of content has one real deliverable: an emotional state that inclines the audience toward a next step.
- Over-delivering value and over-teaching are not the same. A video watched seven times is not over-teaching. A webinar that leaves everyone confused is.
05Shifting beliefs as the mechanism
- The specific beliefs to target are the ones blocking action: it is too hard, I cannot trust this person, it is not possible for me. Removing those is more effective than adding more proof.
- Positioning an offer as an investment in focused attention is honest, not manipulative, because paying for something genuinely changes how carefully you engage with it.
06Intellectual property and named frameworks
- Naming your process creates the perception of a proprietary system, which raises perceived value and justifies premium pricing even when the underlying knowledge is widely available.
- Teaching through memorable acronyms and short named frameworks produces repeat viewers and word-of-mouth referrals, not just one-time buyers.
07Wrap and CTAs
- A small, high-margin client base of a few hundred people per year at high ticket outperforms a large volume of low-ticket buyers in both income and fulfillment for a solo knowledge-business operator.
Terms worth knowing.
- Belief shifting
- The practice of changing how a prospect thinks about their problem or the solution, rather than delivering instructions, so they feel compelled to act.
- Four Phases of Business
- Lead Generation, Lead Conversion, Fulfillment, and Retention or Ascension. The four stages every business must work through, each of which can be powered by teaching alone.
- ALVS
- Audio, Lighting, Video, Shot. A four-element sequential framework for producing magnetic on-camera content.
- Over-teaching
- Delivering more information than an audience can act on. Mistaken for generosity but actually paralyzing. Produces confused prospects who do not buy.
- Intellectual property
- A named framework, process, or formula built from your own client results and branded with a unique name. What separates a commodity service from a premium, ownable offer.
- Alphabet Method
- A framework-building exercise attributed to Myron Golden where you create three or more branded frameworks for each letter of the alphabet as it applies to your expertise.
- Owner intent
- A personal declaration of what you want the business to do for your life. The filter that determines whether you build for income now or for an eventual sale.
Things they pointed at.
30:00channelMyron Golden
20:00channelEileen Wilder
Lines you could clip.
04:12
“Sales is not the highest paying skill. Teaching is the highest paying skill.”
10:30
“An overwhelmed person never takes action.”
11:30
“The goal to teach is not to get people information. The goal to teach is to get people feeling like taking the next step.”
20:00
“People do things for one reason and one reason only because they feel like it.”
34:45
“Teach when or when not. Teach why or why not. Teach where or where not. Teach what or what not. But do not teach how.”
Word for word.
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analogystory
00:00If you desire to become a millionaire, the truth is is that you could become a millionaire through many different avenues. And usually, the choice you decide on is gonna determine not whether or not you'll become one, but it might determine how fast you'll become one.
00:19And I want to share with you what I believe is the fastest way to become a millionaire. And maybe you work a job right now, maybe you currently have a business, or maybe you you're in sales.
00:34This is for people who believe they're really good at what they do and that what you do is valuable.
00:43Maybe people have asked you the question, can you help me with this? Hey. Can you do this for me?
00:47You know? You can be paid for what you're good at. I want you to first know that before anything.
00:54Because if there's anything I'm really good at, it's video, and it's marketing, it's branding, and determining the way I was going to build my business has allowed me to make millions of dollars fairly quickly in my business.
01:09Now I say that with caution because it doesn't mean I'm I'm not guaranteeing you money in this, but I am just gonna be very open, transparent on how I've arrived here. Uh, the first thought I wanna extend with you, which let me introduce myself.
01:24My name is Omar El Takrori. Welcome to the department where we interview people who are killing it in their department. And sometimes we have experts on here, and we wanna help people grow their businesses.
01:34But there are times where I'll just deliver some game. And so I appreciate you locking in. And this video or podcast is sponsored by the Content2Cast challenge, which is a five day live coaching experience that I put on to help you take your genius and turn it into money to take what you've been doing for a very long time and show you how you can make a lot more money with it online through content creation because content creation is wealth creation.
02:02That was a good ad. Also, I'm shooting this straight into my camera.
02:07Mic straight into the camera, and then I took the SD card and uploaded it straight to YouTube. This video is not edited. And if you like what you see and if you like what you hear, you can have my gear guide if there's no cost to it.
02:19So feel free to take that. Thank you to our sponsors, the video department for sponsoring this video.
02:25But the first thing I wanted to let you know is be careful of the advice you listen to online as I'm sharing advice and saying be careful. But I've heard, and maybe you've heard this, that the way you're gonna become a millionaire is through the skill of sales.
02:44That if you learn sales, you could become a millionaire. And I agree that that is true, but I hedge because sales isn't the highest paying skill.
02:59So if you've ever heard somebody say the highest paying skill out there is sales, I don't quite agree with it. Because if that was the case, I would have a sales team.
03:11And I've made millions of dollars in my business and continue to make millions of dollars in my business because or really without a sales team. And I'm gonna share with you how you could become someone who can build a very small business with very high profit.
03:29And this is not advice for people who want to, like, scale your business and sell it one day because what I've learned is if you have a clear owner's intent of what you desire to do, even though that could change over time because as you change, but it's very clear to identify that.
03:47And I've identified that I'm gonna make a lot of money in my young years. I'm 34, about to turn 35, uh, and I'll make I'll make enough money.
03:59It would be as if I was working to sell something. But everybody working to sell a business is usually not making a lot of money right now.
04:07Is that a lot? Okay. Let's let's just jump into it.
04:11Sales is not the highest paying skill. Teaching is the highest paying skill.
04:18One of the greatest business models you can build is the business model that I have, and that is a business model that just allows you to teach and get paid. And I'm gonna break it down.
04:32If you think of business in four phases, there's there's four steps to business.
04:39Step number one to business is lead generation. Like, if people aren't if you're not finding people or people aren't finding you, then you don't really have a business.
04:48If you don't have people's information, you don't have a business. But that's lead generation. Then you have lead conversion.
04:53That's taking people that know about your business that then become people who then work and exchange money for your business. And then then there's fulfillment, Fulfilling for what people bought.
05:06And if you are a product business, you're shipping the product.
05:11If you're a education, coaching, consulting service base, you're giving the service that they bought. And then then you have the the next level, which is retention or ascension.
05:22And and I say all that to say that teaching could be used at every phase of the business.
05:37I've been creating content for over twenty years, and I've been teaching how to create content for since about 2018.
05:46And something I've learned is that you could teach and market at the same time.
05:54And then when you market people with your teaching, you get in front of people, and then you teach them about what your business could do for them.
06:04And then they buy. And then whatever they bought, you then teach them.
06:12You this is crazy. Like, I I literally, there's people grinding their face off in business, and I'm like, well, if you're good at what you do, you can get good at teaching what it is you do.
06:27And I think it's very important to know that this is a possibility.
06:35Like, I'm not only the only person walking and living this. You know, there's so many people that have gone before me and have built business models like this.
06:44I'm not I'm not the only person, but I am saying it is one of the greatest, most high profit business models for someone who would choose to go this route.
06:56I remember when I first started teaching and selling online, I failed.
07:05I remember doing several Zoom calls and master class calls or webinars, however you wanna call it, and got hundreds of people on, and no one bought. I remember speaking on stages and no one buying. And so it's not just the ability to teach, but it's the ability to teach and sell at the same time.
07:24Now what's the biggest difference between someone who is new at teaching their expertise versus someone who is great at teaching their expertise and getting paid a lot of money for it?
07:37The thing is in how you teach. How you teach.
07:45So the biggest mistake that people who teach online make is that they tend to over teach.
07:57They tend to over teach. If you are over teaching, a lot of times that comes because you're just super excited, but also it comes because you are unaware of what the objective for your teaching is.
08:14And I want to tell you, in any capacity that you teach in, if your objective is to get them as much information as possible, that is a very selfish way of teaching.
08:31Because if someone was thirsty and they needed a drink of water and you came with a fire hose, you didn't serve them.
08:42You hurt them. And a lot of new teachers online, educators online, they tend to overwhelm the person they're teaching with information.
08:55And I want you to know this. Maybe you hopefully, it never leaves you. An overwhelmed person never takes action.
09:03An overwhelmed person feels like they got more than enough.
09:08An overwhelmed person, uh, will not buy from you, and they will actually may they they potentially and I and I made this mistake.
09:17They may be more confused because they showed up to one of your videos or one of your trainings. They're literally man, I I I wanted to to to buy a home, and now I'm I'm for sure not gonna buy a home.
09:32Like, you just you you could you could potentially ruin it for people. And the reality is getting good at teaching and selling is getting people to feel.
09:42Now, I want you to change your object objective for your for why you teach. The goal to teach is not to get people information.
09:56The goal to teach is to get people feeling like taking the next step. The goal of teaching is to create the feeling in a person to take the next step.
10:14There's a difference. Now, few thoughts come into mind.
10:21One thought that comes to mind right now is you're probably thinking, well, isn't that gatekeeping?
10:29How do I know what to hold back and what to give? I'll first tell you, if you focus on the feeling, it'll influence how you teach.
10:40And I'm not saying don't gatekeep because I don't gatekeep. I'm not gatekeeping right now.
10:45I'm literally giving you the play. I'm there's no secret woo woo happening right now. But I have distilled this in a way that you can understand by starting even with mistakes.
10:56I could've I can get way more technical, but most of the time, new educators, they're very technical. They're very how to.
11:06And one of the and I I'm gonna go deep.
11:11Don't worry. Like, I hope you're taking notes. One of the best things you can do I tend to talk over the mic as it instead of, like, at the mic.
11:18But, anyway, a lot and a lot of new educators, a lot of people teaching for the first time, you because you're so close to the solution, you're obsessed with the solution, you know how to do the thing, you just start you just start talking about the stuff, man.
11:37Like, you're using industry lingo. You're you're you're getting into the the the weeds of things. And I'm telling you from experience that when you over teach, you overwhelm, and an overwhelmed person never takes action.
11:53And maybe that action is to actually buy from you. Chances are is if you are attempting to teach right now online, whether it's creating content, whether it's in your emails, whether you're doing web classes or things like that and no one's buying, I I I would argue you're you're not creating you're not focusing on the feeling of the person learning.
12:13You gotta consider them. That's a servant. That's a servant communicator.
12:17It's someone who's thinking about the person receiving the communication. It's not just what you say. It's how you say what you say.
12:26And overteaching is it's from from the jump, it is the number one mistake people online are making.
12:37And and and if you get good at this, I'm telling you, if you commit to becoming a great teacher online, you'll make unlimited you can make unlimited money, truly. So just determine your objectives for why you're teaching.
12:56And adding value, it should be an objective. Like, the like, I most people look at my face online, and they're like, that dude taught me how to blank.
13:09I got this camera because of him. I know how to do this because of him. I dude, I launched this business because of you.
13:15I started a podcast studio because of you. I started selling an offer because of you. I started doing web classes because of you.
13:21Like, so I hope I hope you're not hearing that, like, you can't be valuable.
13:28Now if your level of value is capped because of the lack of your experience, because your inability to to communicate from a way that can serve people at a high level, then that's on you, boo boo.
13:45Like, a lot of what I'm talking about, honestly, comes from the ministry of Jesus, that he he was able to teach in a way that created feelings in people to move and take action. That's why he got he got people to do stuff.
14:02That's called persuasion. He he was so good, and he and he knew why did? Because he knew more about their problem than they did themself.
14:12He was more obsessed with who they were and their problem and what was keeping them in the way of moving forward that he would speak in parables.
14:26He would speak. And I'll get I'll get to a lot of some more of this, but just I want you and and if you don't maybe read the Bible, I would encourage you.
14:34It doesn't matter if you believe or not. You can learn a lot from how Jesus persuaded people, and you can find a lot of those stories and those accounts of his life in the gospels, Matthew, Mark, Luke, and John.
14:49Just get a bible, NIV, NLT, ESV, and start reading how Jesus communicated, and he communicated in this way.
15:01So determining the objective is to add value. The objective is to sell.
15:08The objective is to sell, which means to create the feeling in a person to want to buy. And sometimes they're not buying. Sometimes they're downloading a free link of a gear guide.
15:18Maybe you downloaded the gear guide because you were like, dude, this guy looks good. He's he's obviously quality. He's professional.
15:26This it's all it's all about the feeling. People I heard I learned this from my friend Eileen Wilder. She said, people do things for one reason and one reason only because they feel like it.
15:37That is the only reason why people do stuff. And so if if people don't do stuff with you, chances are they don't feel like it. Now, can you create the feeling in a person to want to feel like it?
15:51And the answer is yes. Because everything you own, every decision you've made in life, something created the feeling in you to want that. The house you bought, the spouse you chose, the shoes you're wearing, the hat you're wearing, something along the lines influence the feeling, and this is powerful.
16:13So with the number one mistake of teaching online being over teaching versus over delivering, which by the way, they're not they're not the same thing.
16:26Over teaching is not over delivering. You you can over you can someone could click a YouTube video like this or listen to a podcast like this and be like, woah. I got way more.
16:35I literally just read a comment last week, bro, watching this for the seventh time. So if you wanna tell me I'm gatekeeping, like, no.
16:46And the the secret sauce to gatekeeping, by the way, the secret sauce to not gatekeeping is understanding the context people are receiving information in. So you watching this on YouTube, I could charge a lot of money for this information, and I have charged a lot of money for this information.
17:04But because you are consuming this on a platform that is transient and you're gonna click away in a couple minutes and all this stuff, like, the the that's that's why the the the value is determined by you. This is why the the power of investing in yourself comes when you put yourself in a position to pay attention to information, which is a lot of the times all an offer is.
17:29It's like, hey. I wanna give you the opportunity to take this more serious. And here's the dollar amount.
17:35Here's the investment that must be made. And then they they are now in a post transaction consumer standpoint, which they're paying attention more, and they pay attention differently.
17:46This is biblical too because where your treasure is, there your heart is also. If you ever want to grow in an area, if you ever want to accomplish something that someone else has accomplished already, if you pay them, you'll pay attention more.
18:00And I'm not saying that to self serve me because you need to just find the person that you resonate with to learn from them. So with the biggest mistake being overteaching, the solution for that mistake, friend, is shifting beliefs.
18:25Shifting beliefs. Your job is for someone to think about or believe about the thing differently than they did before they met you.
18:42For example, if you sell real estate and someone wants to buy their home for the first time, it is in your best interest to make a person feel more empowered, feel like they could trust you, feel like it's possible to actually get into their first home.
19:08But you you can go either way. You can you know, I've heard people demonize homeownership.
19:13I've heard people demonize renting. But based on what you do for a living, it's in your best interest, especially if you believe in what you're doing, which is huge. But if you believe in what you're doing, then it's possible.
19:25But you shift beliefs by making people feel like it's possible, by making people feel like it's easy, by making people feel like they can trust you.
19:37And there's a lot of things that go into creating those three things. Literally, at the time of me filming this right now, there's this creator that started if I'm not mistaken, is her name Paige?
19:49This this girl on Instagram, her name's Paige. She started a brand new Instagram account in January of this year.
20:01Started teaching on this account, creating the feeling in people that they could trust her. She grew over 300,000 followers on Instagram, launched a $300 product, and 3,000 people bought it.
20:23She made $1,200,000 without a sales team.
20:32Barely brought on an admin with her phone. When I when I tell you that this is the skill, I'm telling you it's the skill and it's not too late and you can do this.
20:48But if I reverse engineer even what she's done, she's just she's helped people make like creating content could be so easy.
20:59Now, are I'm I I would consider myself a content coach, and most people follow my teachings because I have a way of making it seem easy.
21:09Now, here's what's crazy. Here's what happens to a person's mind when you teach in a way they feel empowered and that this is easy.
21:21Number one, if if they feel like it's easy because you said it, that they probably it probably you know, psychologically, they're thinking to themselves, it's gonna be easy if I work with them.
21:35That's literally a conversation happening in their mind. But also, it's the ability to just shrink down the information to its essence.
21:45Most of the time, if you're, like, so close to your know how and somebody asks you a question, you you you verbally process the answer.
21:59Oh, I mean, yeah, you can, you know, go this route. You can go you know, you can do this, or you or you can do this, you know, and rather than that, like, you mean, maybe you go here and you you try it this way. Bro, sis, one.
22:14Boil it down to one. Like, I I even when I think about this video that I created, I could've I could've made it about so many things, but I'm making about one thing. Learn to teach and sell at the same time.
22:28Build a business where you teach for lead gen, teach for lead conversion, teach for fulfillment, teach for retention. You don't need a sales team.
22:40Like, isn't that crazy? Like, I've I'm literally doing it right now.
22:45Not even trying to be all sneaky. I'm literally doing it right now. I'm making you believe that this is potentially the easiest way to build your business.
22:54They were doesn't matter if you're a coach consultant, service provider, expert speaker. This business model is brilliant.
23:08So a a couple thoughts I want you to consider when it comes to teaching and yeah.
23:18First thought is every person you have helped I want you to know this.
23:24Every person you have helped, you defied odds.
23:31Every person you've ever helped, you defied the odds.
23:39They were one way. You helped them.
23:44They're a new way.
23:47Before they met you, they were here. After they met you, they were here. So what why do I even share that?
23:57I share that because if you do if you wanna make a lot of money teaching and selling online, it's so important that you come up with your own frameworks, that you come up with your own intellectual property.
24:13And not there is nothing new under the sun. That's what the Bible says, and it's true.
24:20However, you could make things seem new. You can make things appear as new if you've put it together in a formula, in a blueprint, in a procedure, in a framework, in a system.
24:43Like, this person was overweight. I took them through this, and now they're in the best shape of their life.
24:55The the the this right here, the transformation you took them through, do something with that. What you know you know what I found?
25:06That most people tend to have processes. Most people tend to have a procedure they walk people through. You have a I I like to call it a a a subconscious formula.
25:23Like, if you're super gifted, like, I can go into any room and get somebody to create incredible content. It'll look amazing. It'll sound amazing, and it's just like, boom.
25:33But I realized that. I actually it's audio, dialing in the audio, the dialing the lighting, dialing the video, and then dialing the shot.
25:44ALVS. I can do a whole I can do a whole hour long teaching on my framework for creating magnetic content, ALVS.
25:56But whatever you do, I want I want you to document what it is you do with people or what it is you've done with people and create intellectual property and then call it whatever you wanna call it.
26:10Call it the baby steps. Like, not I'm not saying call it the baby steps, but like Dave Ramsey created the seven baby steps to financial freedom. Like, Grant Cardone has created the BRRRR method.
26:21I don't know if he's created that in real estate.
26:25I I recently uploaded a video on how to, you know, how to become a thought leader.
26:35Students' identity, leaders' responsibility, mastering deliverability. Now there's some key when you when you when you create a name for an intellectual property or when you're teaching something.
26:45And I want you to notice that peep that very high level people do this. I call this the blank. I've created this framework.
26:54It's the one three one method. Like, they do this because they realize why?
27:00Why? Why? Because they want people to feel like when they learn it, they're super smart.
27:07They they want did you realize that when you talk in a way like this, people feel so smart?
27:16They feel empowered. Man, I'm so glad I watched that video. Man, I'm so glad I got on that, uh, web class.
27:26Like, it it's it's insane. And, you know, something I've even learned is if you draw like, drawing is huge.
27:32We're all visual learners. And when we draw, people connect our brains.
27:40Our brains are always looking for a picture. Remember when you were a young kid and you would look up at the sky on a cloudy day?
27:47What would your brain do? Your brain would look for faces. Your brain would try to make up images from the clouds.
27:57But I'm just I'm just saying, document what you do and create intellectual property by giving it a name and stamping it and saying this is what I walk my clients through.
28:13And, uh, watch people I I okay. I paid Myron Golden essentially a $110,000 to learn this gem I'm just gonna give you right now.
28:25It's gonna this requires some work, but for those that are willing to do it, get ready, get ready. He said for every letter of the alphabet, create frameworks and formulas for your expertise.
28:46So three a's, three b's, three c's. It could be three or five.
28:55But when you talk in a way that people can easily follow along, it the the the way they will be the this is how you get bombarded at a at a conference.
29:10You get bombarded at a conference because you you literally transformed what they thought about and how they thought about the thing that they've been struggling with.
29:22So what are we talking about? We're talking about shifting beliefs, and I'm telling you, you can draw those beliefs from the confidence you've created by helping people defy the odds, by helping them get the outcomes.
29:34And then ask yourself, what are people currently doing wrong or thinking wrong about getting the outcome you can help them with? I just, uh, we have a a program called Masterclass to Money, which we help people write their signature presentation and help them craft a message that moves people into the next step into their business, whether they're in real estate and things like that.
30:02And if you want more information about that, we'll put a link in the description. But I just did a I just did a video reviewing one of the guys in the program, Kyler.
30:12And his big thing is he wants he he wants to persuade people into building their YouTube channels through podcasting.
30:23And the biggest mistake he made in his first delivery of it, it was was not making it about that thing.
30:35Not making about start a podcast on YouTube. Start a podcast on YouTube. Have a podcast on YouTube.
30:40When I I mean, I've been on this platform for twenty years, and there's some things about this platform I realize is wrongful thinking that people have about this platform.
30:52And that is they believe they need fancy editing. I'm literally this is literally an unedited video right now and you're watching it or you're listening to it.
31:01They they they think it needs to be or, yeah, I'd like perfectly polished. They think they could do it alone. YouTube is a team sport.
31:12So even the attempt to do it in isolation, the, uh, the thought that you need to have perfect edits or you even need to edit a video.
31:22And now here's another one. You make videos as ads, not as adding value.
31:34Huge mistake. The reason why you're not getting views on YouTube I'm literally teaching you this so I in real time. But the this is how you grow on YouTube, but you you have to unpack why people are stuck.
31:44And this is the this is another crazy thing I learned with a lot of money invested is you don't want to teach how to from your point of view.
32:03Don't teach people how to do something tactfully. Teach when or when not.
32:12Teach why or why not. Teach where or where not.
32:21Teach what or whatnot, but don't teach how. When I heard this, I realized why my my videos on YouTube have gotten so many views.
32:33It's because I accidentally was doing that. You can actually title your content or title your introductory event and title it how to do this even though you have this.
32:48But when you deliver it, you're sharing what to do, not how to do. You're sharing what not to do, not how to do.
32:58You're sharing when to do, not how to do.
33:03And here here's why. Because when you start teaching how, you will start to lose people.
33:10I don't know if you hear my friends throwing a mastermind at our HQ, And I'm about to wrap up this video, and you're not supposed to say that at the end of the video. But I'm just trying to get to you how I've become a millionaire teaching these things.
33:27And I I know this was kind of, like, a very broad transparent delivery of this, and I was considering this could be a a full blown series, but I wanted to introduce you to the idea that you can make a lot of money teaching straight up speaking.
33:46You can make a lot of money speaking. And, uh, there's a lot of people who are really good at what you do, and you're you're underpaid. And my heart is that you are properly paid for how great you are.
34:03That you are properly paid for how great you are. A lot of these phrases come at the end of things when it should show up at the front end of things, but it's alright. We're we're we're still chugging along.
34:12So if you have any questions about this, I would love just DM me on Instagram or you could put it in the comments. I I read 99% of the comments on YouTube.
34:21Uh, it's me. Uh, I am not this crazy guru guy. Uh, maybe you've been following me for some time, but I'm I've literally I'm just trying to help people, uh, make more money with what it is they know so that they can help other people.
34:37And that's really when it comes down to. It comes down to service, which that is business.
34:43Great business is service. And if people feel like you can help them, they're probably gonna be happy to pay you.
34:54And I I even forgot to I should have mentioned this upfront. When you build your business this way, a value based business where you teach people into the feeling of going to the next step with you, when they buy from you, when they work with you, they're not wondering or questioning their purchase.
35:20They actually will thank you for selling them something. They will thank you for selling them something because the ability to teach and make somebody feel better about themself, better about their situation, uh, instill or install some hope in their journey based on whatever it is you are helping them with.
35:47Bro, what a great thing. And I love helping thousands of people with this podcast because I'm not trying to do business with a thousand people a year.
36:01Genuinely, I don't need to. That sounds like a nightmare. And so I just need a few 100 people who would like to scale, build that brand, launch that program, create that offer, increase that price, communicate better, sell predictably.
36:28Um, it's it's it's really crazy. It's it's for my from my point of view in my business, it's it's crazy how predictable it can get if you just keep at it.
36:41At this point, we run ads. We teach.
36:48The group of that that came to the teach, jump into the next teach, the next of that teach, we'll go into the next level of teach.
36:57And here's how I've been able to free myself from the trap of the hustle and grind and and then get paid really well with it. It's just adopting adopting the right beliefs about business that it doesn't have to be what you think it is, that it could be easy, that it could be enjoyable, that it could be fulfilling.
37:17And I am so fulfilled for the type of business and all the people we get to help. This is a right here is a Freedom Award.
37:25All my clients that work with me and make the money, uh, they invested into our programs back.
37:35Because what I'm showing is, like, bro, investing in yourself really has no cost. You get paid to invest in yourself.
37:41And, um, and I know you're doing that, especially if you're watching now. Hey.
37:45If you're still listening or watching, DM me on Instagram, be and let me know that you watch this till the end. Um, we'd love to just get connected on there. And I hope this helped, and I know this helped because if I had this information looking down the barrel of a lens and just given to me plainly, things would change.
38:03And, again, if you want to take the content to cast challenge, click the link in the description. If you want my gear, click the link.
38:10Just check out the description. Grateful for you department fan. We'll see you in the next one.
38:14Peace.
The Hook
The bait, then the rug-pull.
The pitch is blunt and the promise is personal: teaching is the fastest path to a million dollars, and the reason most knowledge-business owners stay broke has nothing to do with the quality of what they know.
Named ideas worth stealing.
04:20list
Four Phases of Business
- Lead Generation
- Lead Conversion
- Fulfillment
- Retention / Ascension
Every business runs through these four stages. Teaching can power all four, eliminating the need for a dedicated sales function.
Steal forBusiness model explanation, offer structure pitch
27:00acronym
ALVS
- Audio
- Lighting
- Video
- Shot
Four-variable checklist for magnetic on-camera content. Dial each in sequence.
Steal forContent creation workshops, gear guides
30:00model
Alphabet Method
For each letter of the alphabet, create three to five named frameworks for your expertise area. Forces a library of IP rather than free-form advice. Attributed to Myron Golden.
Steal forProductizing expertise, building signature curriculum
34:40model
When Why Where What not How-To
Teach perspective angles rather than step-by-step instructions. How-to content loses audiences; perspective content moves them toward a decision.
Steal forAny content strategy, webinar structure
How they asked for the click.
VERBAL ASK
36:00product
“If you want to take the Content2Cast challenge, click the link in the description.”
Soft close at the very end. Also mentioned mid-video as sponsor. Secondary CTA: DM on Instagram to signal watching to the end.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
AFFILIATECommission earned if you click.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
