- Belief shifting
- The practice of changing how a prospect thinks about their problem or the solution, rather than delivering instructions, so they feel compelled to act.
- Four Phases of Business
- Lead Generation, Lead Conversion, Fulfillment, and Retention or Ascension. The four stages every business must work through, each of which can be powered by teaching alone.
- ALVS
- Audio, Lighting, Video, Shot. A four-element sequential framework for producing magnetic on-camera content.
- Over-teaching
- Delivering more information than an audience can act on. Mistaken for generosity but actually paralyzing. Produces confused prospects who do not buy.
- Intellectual property
- A named framework, process, or formula built from your own client results and branded with a unique name. What separates a commodity service from a premium, ownable offer.
- Alphabet Method
- A framework-building exercise attributed to Myron Golden where you create three or more branded frameworks for each letter of the alphabet as it applies to your expertise.
- Owner intent
- A personal declaration of what you want the business to do for your life. The filter that determines whether you build for income now or for an eventual sale.