17:10Daniel Fazio · Listicle
52 AI Agency Offers Working Right Now, So You Can Copy Them
Seventeen minutes walking through 700 scraped community offers, sorted into the ones that convert cold traffic and the ones that only work warm.
July 14thThe argument in one line.
A repeatable six-step system — one promise, public proof, sized pricing, an automated funnel, organic-only room-filling, and a single-offer close — turns a two-person workshop into a recurring client pipeline.
Read if. Skip if.
READ IF YOU ARE…
- A coach, consultant, or service provider with some expertise but no existing audience who wants a low-cost way to start converting strangers into paying clients.
- Someone already running (or planning) free or low-ticket workshops who can't get people to show up or convert at the end.
- A creator with under 10,000 followers deciding whether their first offer should be free, low-ticket, or paid outright.
SKIP IF…
- You already have a proven high-ticket funnel and are optimizing conversion rate, not building the funnel from scratch.
- You're looking for ad-based or paid-traffic client acquisition — this system runs entirely on organic reach and existing relationships.
The full version, fast.
The video lays out a six-step system for turning free or low-ticket workshops into paying clients, built on the presenter's own numbers: starting from 158 followers, a first workshop with two attendees, and eventually 233 signups to a single paid workshop. The steps are a one-sentence promise, visible proof through content (not tool-name posts), a price matched to audience size (free under 10k followers, low ticket above it, bonuses instead of discounts), an automated funnel (sales page, Stripe, reminder emails, list segmentation), organic room-filling across five channels, and a self-identify close that names attendee types instead of pitching directly. The system is designed to repeat every six weeks, compounding the email list each cycle.
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00:00 – 00:56
01 · Cold open — the real numbers
233 signups, $3K consulting calls, and a first workshop that drew two people — the numbers that frame the rest of the video.
00:56 – 02:31
02 · Step 1 — Pick your one thing
One sentence: who you help, with what problem, and 1-3 outcomes max, refined by brain-dumping into Claude.
02:31 – 04:32
03 · Step 2 — Post the proof
Show the specific way you use the tool, not that you use it; post daily across platforms and let reps build the audience before any post goes viral.
04:32 – 06:59
04 · Step 3 — Price it
Free workshops under 10k followers, low ticket above that, and a bonus (not a discount) as the pricing lever.
06:59 – 08:47
05 · Step 4 — Build the machine
A sales page, Stripe checkout, automated reminder emails, and list segmentation by who attended — built in an afternoon with Claude.
08:47 – 10:23
06 · Step 5 — Fill the room
Five free channels to fill a first room without ads: socials, existing contacts, local business groups, other people's audiences, and existing communities.
10:23 – 15:23
07 · Step 6 — The close that gets clients
The self-identify close names three attendee types so the room sells itself; one offer only, framed as the next step in a process.
15:23 – 16:38
08 · The loop: 2 → 20 → 233
Follow-up emails, tracked conversion rates, and running the whole system again every six weeks.
Lines worth screenshotting.
- A workshop funnel can start from 158 followers and two attendees in the first room and still scale to 233 signups on the same repeatable system.
- The offer you think is too obvious to teach is usually the one people will pay for — familiarity blinds experts to their own value.
- Posting that you 'use Claude' is invisible content; showing the specific workflow you built with it is what makes someone want to buy from you.
- A profitable six-figure business can run for over a year on organic posting alone, before any single video goes viral.
- Under 10,000 followers, running a workshop for free builds the email list faster than charging would.
- Above 10,000 followers, a small low-ticket price improves show-up rate by filtering for people who actually intend to attend.
- A bonus beats a discount every time — discounting trains an audience to wait for markdowns, while a usable bonus adds value without cutting the price.
- Automated reminders sent the day before, an hour before, and at go-live are what separate a full room from a ghost town.
- Filling a room without ads comes down to five channels: social posts, your existing inbox, local business groups, other people's audiences, and communities you're already in.
- A personal voice-note invite addressed by name converts better than a broadcast post because it reads as personal attention, not an announcement.
- The moment an offer becomes a menu of three options, people are more likely to choose none of them than to pick one.
- Reframing a paid offer as 'step two of a three-step process' makes it feel like a continuation the buyer is already partway through, not a new decision.
- A 50% (or lower) show-up rate on a free workshop is normal, and the people who stay until the close are the warmest leads in the room.
- The workshop isn't the end point — it's one turn of a repeatable loop meant to run again every six weeks.
Six repeatable steps turn a workshop into paying clients.
THE 6-STEP SYSTEM
A single promise, visible proof, a price that fits your audience size, an automated funnel, five free-reach channels, and a one-offer close turn a nearly-empty first workshop into a repeatable client pipeline.
01Cold open — the real numbers
- A workshop-funnel business can start from nothing — 158 followers, two people in the room — and still compound into 233 signups if the same six-step system runs on repeat.
- The consulting price point came only after months of running low-stakes workshops, not before — proof and audience came first, high-ticket pricing came later.
02Step 1 — Pick your one thing
- Before building any tech, write one sentence: who you help, with what problem, and one to three outcomes max — a workshop trying to teach everything overwhelms and converts nobody.
- The offer you think is too obvious to teach is usually the one people will pay for, because you're too close to your own expertise to see its value to a beginner.
- Brain-dumping into an AI chat and asking it to extract 'the workshop that's in you' turns scattered expertise into a single, sellable promise faster than outlining it cold.
03Step 2 — Post the proof
- Posting about the tool itself ('I use Claude') is invisible content; showing the specific way you use it — the workflow, not the tool name — is what makes someone think 'I want that.'
- A profitable six-figure business can run for over a year on organic posting alone, before any single video goes viral — reps matter more than any one post's performance.
- Cross-posting one piece of content to every platform through an auto-distribution tool lets a single recorded piece keep compounding reach without new production work.
04Step 3 — Price it
- With no email list or audience yet, running the first workshops for free builds the list faster than charging would — free removes the only real friction to signing up.
- Past roughly 10,000 followers, a low ticket price actually improves show-up rate, because a small payment filters for people who intend to attend.
- A bonus outperforms a discount every time: discounting trains an audience to wait for markdowns, while a usable bonus adds value without eroding the price.
05Step 4 — Build the machine
- The four pieces of a workshop funnel are a sales page, a payment link (Stripe is enough), an automated reminder sequence, and list segmentation by purchase.
- Automated reminders sent the day before, an hour before, and at go-live are what separate a full room from a ghost town — manual reminders don't scale.
- Segmenting the list by 'attended this workshop' is what makes post-workshop follow-up, like replay delivery and re-engagement, possible without manually tracking who showed up.
06Step 5 — Fill the room
- Twenty people is a strong first-room target, but the first workshop can run on two — the system, not the headcount, is what compounds over time.
- Filling a room without ads comes down to five channels: social posts, your existing inbox and clients, local business groups, other people's audiences, and communities you're already in.
- A personal voice-note invite, addressed by name, converts better than a broadcast post — it reads as 'I thought of you,' not an announcement.
07Step 6 — The close that gets clients
- The self-identify close names three buckets of attendee out loud so each person places themselves in a category instead of being sold to directly.
- One offer beats a menu: the moment attendees are given three options, they're more likely to choose none of them than pick one.
- Reframing the paid offer as 'step two of three' makes the next purchase feel like a continuation the attendee is already partway through, not a new decision.
- A free workshop's show-up rate can sit around 50% or lower and still be normal — the people who stay until the close are the warmest leads in the room.
08The loop: 2 → 20 → 233
- The workshop isn't a one-off launch — it's designed to repeat on a fixed cadence, roughly every six weeks, and each cycle compounds the list and the presenter's confidence.
- Immediate post-workshop follow-up — feedback, replay, bonus reminder, next step — should be split across multiple short emails rather than one dense recap.
Terms worth knowing.
- Self-identify close
- A sales approach where the presenter describes several types of audience member out loud, letting each person place themselves in a category and self-select into the offer rather than being pitched directly.
- Low-ticket offer
- A small, low-friction price — typically under $50 — charged mainly to filter for people who intend to show up, rather than to generate significant revenue on its own.
- List segmentation
- Tagging email subscribers based on an action they took, like attending a workshop, so future messages can be targeted to that specific group instead of the whole list.
Things they pointed at.
03:21toolBlotato
07:33toolStripe
08:17tooln8n
08:20toolKit / Flodesk
Lines you could clip.
00:01
“233 people signed up to a single workshop of mine. My clients pay me $3,000 for a ninety minute consulting call, and I started with 158 followers and a workshop that two people showed up to.”
04:44
“Free feels fast.”
06:43
“That one rule made me more money than any other pricing trick.”
13:58
“The moment you offer three things, they choose not nothing.”
Word for word.
Read-along
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metaphoranalogystory
00:00233 people signed up to a single workshop of mine. My clients pay me $3,000 for a ninety minute consulting call, and I started with a 158 followers and a workshop that two people showed up to.
00:18This is the system step by step. I'm gonna walk you through what to sell, what to charge, how to actually fill a workshop room, whether that be online or in person, and the close that turns the workshop into paying clients without anyone feeling sold to or you feeling icky.
00:41And every step, I will give you something you can use today. And for those of you who don't know me, I own Rightmode, and I have the best community for women out there.
00:52I will drop the link to that in the show notes below, but let's get into this right now. So step pick your thing. Before any tech or anything like that, you need one sentence who you help, with what problem, and one to three things max that you want people to walk away with after your workshop.
01:13Not your whole brain. We don't wanna overwhelm people. Just one promise.
01:17How I do it is I will brain dump into Claude. Messy, out loud, just a stream of consciousness, really.
01:26And then I ask it to help me find the workshop that is in me. So if you are an expert in your industry and couple that with AI, you've got an AI education workshop ready to go.
01:42And, also, I want you to remember, the thing you think is too obvious is often the thing that people will pay you for because you are so used to it.
01:52But there's a whole bunch of people out there who are just opening chat GPT, who are just opening Claude for the first time.
02:00What I want you to do after you finish watching this is go and brain dump in Claude or chat GPT for five minutes about who you like helping, how you're using AI, and ask it what's the workshop in all of that, who it's for, what's the promise.
02:18And then I want you to go back and forth, argue with it until the promise sounds like something that people would actually pay you for, and that is actually solving a real problem. Step number two, posting the proof.
02:33You need to film yourself, and you need to be making content. I don't want to see you posting Claude.
02:42You're using 20% of Claude. You need to use the other 80%. That is so abstract for people, and anyone can write that.
02:50You need to show how you are using it, and people will go, I want that. That is exactly what I did last year. I posted on Instagram three times a day for over twelve months before I had a video go viral.
03:06However, I still had a profitable 6 figure business in that time.
03:13I was getting good quality leads from Instagram, from TikTok, from LinkedIn, and I was using a tool called Blotato to publish my content everywhere.
03:26I would just film one reel, and it would get out everywhere. And that's how people started to associate me as the AI person.
03:34You need to be creating content. If you want a personal brand, if you wanna grow your business, that is a nonnegotiable. Nonnegotiable.
03:41And now, obviously, as my audience has grown, this makes selling a lot easier. So you have social proof.
03:49But when you're first starting, you just need to keep going, get the reps up until you eventually have an audience.
03:57And the workshops kind of feed into this is too because you start promoting these workshops, you build your email list, and you're also creating content online saying, hey. I've got this workshop coming up. Here's what you're gonna learn.
04:10Here's how I'm currently using Claude. After this video, look at other creators in this space and then go and recreate some of their viral reels.
04:19And then at the end of that, just point people to your your workshop, your masterclass, whatever you wanna call it. That's where the funnel starts. And you can also create a freebie.
04:32Number three is pricing. I have a rule here. If you have, like, no email list, no audience, I want you to run it for free for the first couple of times.
04:43Free feels fast. It builds your email list, and it also allows you to sell more throughout the workshop.
04:52If you have an existing audience, and I mean at least 10,000 followers, then you can do low ticket. There's a sweet spot here because people obviously pay a small amount, so they're more likely to show up.
05:06But I will show you a few hacks to get a better show up rate even on your free ones. My first ever workshop had two people in it. The system still worked.
05:18The list grew, and the next room was bigger. It's not always about how many people you're gonna get into these first workshops when you're starting.
05:28It's about getting confident and also building your email list. We wanna build an audience on Instagram, TikTok, wherever you are, socials, but we really wanna get them off and into our email list because we own that.
05:43And also, you can sell to them more. They have literally said, hey. I wanna hear more from you.
05:49I'm gonna join your email list. And a little heads up here too, when you are selling to your audience, the back of a workshop, a bonus beats a discount every single time.
06:02We don't wanna be discounting services whether you wanna sell consulting or you wanna sell a paid workshop at the end of that. I've played around with this for twelve months.
06:11A bonus with it could be a one to one call. I've had that work.
06:16It's had mixed kind of success. What works really well is if you give people, like, bonuses that they can use.
06:24That could be Claude skills. It could be chat GPT skills now. It could be some other free mini training that you've prerecorded.
06:32We don't wanna create more work for ourselves with this either. And real bonus adds value.
06:38So you're helping your audience as well and your price holds. And that one rule made me more money than any other pricing trick.
06:48And how I structure the bonus, the window, the exact price points, the maths for all of that leaves in my membership. Again, I will drop the link below. Step number four, build the machine in an afternoon.
07:02We don't need these perfect. We just need it done. This is where something like Claude or ChatGPT really earns its keep because everything I'm about to show you was built with Claude sitting next to me .
07:17So this is a sales page that I built with Claude Coat.
07:22And so sign ups go into my email list, and it's just, like, clear and works really well.
07:30Then they pay using Stripe. We don't need anything else. Just Stripe is fine, and you can just use Claude code to help you wire these up.
07:40Then the email sequence. We want this all automated. We don't wanna be manually adding people to a Google Calendar invite.
07:48We also want all of these emails reminders to go out without you having to remember. And that also helps with your show up rate. One, the day before, an hour before, and then we're live now.
08:03And with this automation too, we wanna segment our list.
08:09So we want to identify that this person has purchased this masterclass or workshop. And that way, we can segment them and we can have all of the flows for after the workshop too.
08:23But you can follow-up with them down the track as well and be like, hey. I noticed that you came to a workshop. It's also how you can send them the replay easily as well.
08:33And we wanna learn how people are coming onto our list. And if you use something like n a n, it can build all of this, like, all of the automations on the back end, or you can use email marketing like Kit or Flodesk for this. So step number five is filling the room.
08:50So first up, brief. 20 people is a great first room. My first workshop had two people, and it doesn't matter.
08:59Okay? If there's two people, if there's 20, you wanna give the same quality workshop regardless of how many people are in the room.
09:08So you also want to use the five levers that you already have no matter if you're starting from the start. So socials, your inbox and existing clients, local business groups, other people's audiences, and communities you're already in.
09:26I haven't run a single ad, PS. I don't know how. I don't have time to learn.
09:31I probably should. But this was all just done organically through my content last year, reaching out to previous clients, posting everywhere, reaching out to local business chambers and being like, hey.
09:45I've got this intro to AI and automations workshop. And also asking people in my network, can you share this? I was shameless about that, and it worked.
09:56And you can also reach out to people personally in the dance. I've done these a lot for both free and paid. Just send them a quick voice note being like, hey.
10:05I have this workshop coming up. I would love for you to attend. Invite them by their name.
10:12That is so personal, especially in the age of AI. And it feels really nice to have someone be like, hey. I thought of you and thought this would be useful for you.
10:22Step six, selling at the back of the workshop. So this is the actual answer to how do you get clients from something like this. And it happens in the last ten minutes of the workshop.
10:35So I use something that I learned from my business adviser called a self identify close. No, like, urgency or ickiness if that's, you know, not your vibe. You just wanna name the kinds of people sitting in your room.
10:50Call them out warmly and honestly. And the right ones then self identify and know to take the next step with you. So how I do that is I will say something like, you're probably gonna fall in one of three buckets today.
11:05You're like, my god. AI is, like, the devil, and I really just wish that I could go back to the nineties. If that is you, thank you for being here.
11:15Let me know your email, and I'll pay pal you a coffee. The next up is you came to this workshop to just see if you're on the right track with AI, and you were like, yep.
11:27I am you probably learned a couple of things. If that is you, I appreciate you spending the morning with me. If you would if you know someone who would benefit from my work, please share it.
11:39Finally, you're in the third bucket, and you are like, I need more of this. And I am going to invite you to work with me through x. So for me, that was a four hour paid workshop.
11:52Could be consulting. What we don't want to do here is give people, like, three offers. One clear next step.
12:01Another hack here too is you can also kind of say the path. So you can say, to become an expert in AI, you have to do these three things.
12:13And today, you learn part one of this three step process. If you wanna go and learn step two and three, here's how you can do it.
12:22So they already, like, I'm already half, like, a third of the way there, and it's, like, the natural next step. So my membership and consults came almost entirely from people who have come to a workshop.
12:39Those two people, those two women in my very first workshop are still in my membership today. I love those OGs, and I am so grateful that they believed in me and supported me back when my business was just starting.
12:56And for them to continue to work with me is just such an honor. So you can do this from nothing. You just need to do this process and not quit.
13:07Also, keep in mind with a free room, 50% show up rate is very normal, even lower than that.
13:16So don't spiral about the show up rate. Also, keep in mind the people who stay to the end are the warmest you have to sell.
13:26Don't get nervous now. One thing that I would do when I was feeling really nervous at the start of a workshop was say, at the end, I'm gonna let you know how we can work together, but let's get into it.
13:38So it was just like putting that elephant in the room out there, and then I could just get into the actual high value workshop. So, again, your takeaway step from this is figure out what your one offer is that is the logical next step to working with you.
13:56Never a menu. The moment you offer three things, they choose not nothing. And practice the actual clothes word for word, including what you're gonna say the skeptics, all of that.
14:09And again, if you want the full kit, it's in my membership. Now the last thing, because the workshop isn't the finish line, it's .
14:22What you wanna do at the end of the workshop, while everyone is still warm, is send out some follow-up emails.
14:29You wanna ask for feedback. You wanna ask for a testimonial, and you wanna put the replay in, remind them of the fast action bonus, and also how they can work with you.
14:42Also, don't put all of that in one email. First up, you would go, like, offer replay. We don't wanna overload that one email.
14:51Again, it comes back to, like, getting the person to do one thing. And then you wanna track your sales, your conversions, your show up rates so that you can improve on those next time. Also, what I did last year was run these every six weeks.
15:07And that loop is the business model. And every turn of that, it will get bigger. Your email list will grow.
15:14Your confidence will grow, and you will get people converting from these workshops into your paid offer. So for me, it was, like, two people, then it was 20, and then it was 233 in a single paid workshop.
15:31So one promise, proof content, price it right, build it in an afternoon, fill the room, let them self identify where they're at, and go again in six weeks.
15:44That's how clients actually happen, and that's what I did all of last year to build this business. So tell me in the comments below which step you're stuck on. Is it the offer, the room, the clothes?
15:58Um, I will read all of them, and let me know if you want more videos like this. And if you want the whole machine built with you, so the email scripts, the pitch templates, the close word for word, that's exactly what my AI workshop kit does, and it's linked below.
16:16It's in my community. And if you want me in your corner every week, the Right Mode membership is where it's at.
16:23So come and join us. And if you wanna see how I make money with Claude across the whole business, I'll link the video up. And make sure you like and subscribe so that you don't miss out on the next video.
The Hook
The bait, then the rug-pull.
She started with 158 followers and a first workshop that drew exactly two people — and turned it into 233 signups on a single paid session and $3,000 consulting calls, using the same six-step system every time.
Named ideas worth stealing.
10:42list
The 6-step system (Promise, Proof, Price, Machine, Room, Close)
- Promise
- Proof
- Price
- Machine
- Room
- Close
The full end-to-end path from picking an offer to closing a client, recapped on screen as six icons.
Steal forany offer-to-client funnel built around a free or low-ticket workshop
11:00model
The self-identify close (3 buckets)
- AI is the devil (not for me)
- Just checking if I'm on track
- I need more of this
Naming three types of attendee out loud so each self-selects into the right next step, instead of a direct pitch.
Steal forclosing any workshop, webinar, or free-value session without feeling salesy
How they asked for the click.
VERBAL ASK
16:08product
“if you want the whole machine built with you... that's exactly what my AI workshop kit does... and if you want me in your corner every week, the Right Mode membership is where it's at.”
value-first CTA delivered only after teaching the full six-step system for free; framed as 'the exact scripts, done-with-you' rather than new information.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
