How I'd Start a One-Person Business With Claude in 2026 (starting from scratch)
A solo AI strategist's exact playbook: one Claude-built free workshop, a word-for-word close, and the pricing ladder that turned $280 calls into $1,200 clients.
Posted
yesterday
Duration
Format
Tutorial
educational
Views
260
24 likes
57 · 43
Big Idea
The argument in one line.
A solo AI educator with no coding background and no audience built a multi-six-figure business by reversing the usual launch order: run one free, Claude-built workshop before ever launching a membership, course, or digital product.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You have real industry, work, or life expertise but no audience, testimonials, or case studies yet and need a first paying offer.
You keep starting memberships, courses, or digital products that never get enough volume to be worth the maintenance.
You want a concrete Claude workflow for turning your own work into a workshop, landing page, and reminder emails in one afternoon.
You're unsure what to charge and suspect you've been undercharging for consulting or done-for-you work.
SKIP IF…
You already have a large engaged audience and a proven high-ticket offer — this is a cold-start playbook.
You want a course or membership as your very first product — the video argues against building either before you have an audience.
TL;DR
The full version, fast.
An AI strategist who started with 158 Instagram followers and no coding background built a multi-six-figure one-person business by reversing the usual order: instead of launching a membership, course, or digital product first, which need an audience she didn't have, she ran a free workshop built entirely with Claude. The system is one sentence describing who she helps and what they walk away with, a slide deck and sign-up page coded by Claude Code and published free on Netlify, an outreach push through DMs, Facebook groups, and local business chambers, and a close that reframes the paid offer as the final steps of a journey attendees already started. She undercharged for a year before raising prices from $280 to $1,200 with no change to the offer.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Hook: everyone is telling you to start an AI business, you've watched the videos, you still have no clients or idea what to sell. Promise to show the exact order.
00:52 – 03:33
02 · How I started
Origin story: end of 2024, 158 IG followers, no email list, ~$3k/month from connections. First client came from a nonprofit job posting she automated with Google Forms/Sheets, which led to Australia's largest mortgage aggregator hiring her to train their team.
03:33 – 04:58
03 · What not to build first
Don't launch a membership, course, or digital product first — they're volume games that need an audience you don't have. Five members at $50/month is only $250/month for full-time relationship work.
04:58 – 07:00
04 · Why workshops work
Workshops build authority without testimonials or case studies, grow the email list, and lead into a paid offer. One workshop is worth roughly 100 reels of know-like-trust building.
07:00 – 12:20
05 · Finding your one idea
The one-sentence offer formula (who you help, what problem, what they walk away with), built by brain-dumping into Claude and arguing with its first answer. Demoed live with an event-planner example.
12:20 – 23:17
06 · Building the workshop
Building the branded slide deck, sign-up page, and reminder emails with Claude Code, connecting to Netlify via MCP and pushing the page live, wiring email capture to Kit/MailerLite/Flodesk, and turning each asset into a reusable Claude Skill.
23:17 – 26:33
07 · Filling the room
Brain-dump your existing network, DM outreach and ask for referrals even after a no, post in Facebook and local community groups, and partner with local business chambers for a captive small-business audience. No paid ads — organic only.
26:33 – 31:24
08 · Making the offer
Open with a temperature check, teach value first, then close by ticking off what attendees already built and presenting the paid offer as the remaining steps. Fast-action bonuses beat discounts.
31:24 – 33:18
09 · What to charge
She undercharged for a year: $280, then $400, both unprofitable, before raising to $1,200 per consult on her advisor's push. Nothing about the offer changed except the price.
33:18 – 35:24
10 · Content that compounds
Posted three times a day for over 12 months before traction. Content isn't how you get your first client, it's how the next 100 find you — and it works by showing the work, not opinions about it.
35:24 – 38:50
11 · Mistakes to avoid
Don't launch a free membership or build a course yet, don't wait to feel qualified, never discount, give one offer not three, don't chase every new AI tool, don't over-strategize with AI, and don't quit at two people or zero show-ups.
38:50 – 39:52
12 · Your next step
You already know more than most business owners — you don't need another course, just one workshop. Pitch for her Wright Mode community and a teaser for the next video on automating social media with Claude Cowork.
Atomic Insights
Lines worth screenshotting.
A five-person $50/month membership earns $250/month for the same relationship-building workload a 150-person community takes, so low-audience creators should skip memberships entirely.
One free workshop delivers roughly 100 times the trust-building value of a single reel, because sustained attention compounds credibility faster than content volume.
The sellable offer is existing industry or life expertise plus being one step ahead on AI, not deep AI expertise itself.
The strongest workshop idea is found by brain-dumping a stream-of-consciousness description to Claude and arguing with its first answer, not accepting it.
What feels too easy to be worth charging for is usually real expertise — tasks that feel effortless to you are the ones others struggle with.
A free workshop should offer only one to three takeaways; giving attendees the full buffet removes their reason to book the paid next step.
Local business chambers are an underused channel: partnering with one puts a creator in front of a captive room of small-business owners who often become first clients.
The highest-converting close reframes the paid offer as the last one or two steps of a journey the attendee already started, not a new ask.
Fast-action bonuses convert better than discounts, because discounting erodes perceived value while bonuses add to it.
Raising a consulting price from $400 to $1,200 with zero change to the offer's content led to more bookings, not fewer.
One $1,200 client is easier to land and more sustainable than chasing three $400 clients for the same revenue.
Posting three times a day for over 12 months built the audience that finds the next 100 clients — it did not produce the first client.
A 50% show-up rate for a free workshop is normal; two attendees at a first workshop is a real starting point, not a failure signal.
Courses in AI-adjacent niches can go stale within about three weeks, making a repeatable workshop-then-close model more durable than packaged evergreen content.
Takeaway
The workshop-first order, not the membership-first one.
BUILD ORDER
Skip the course and the membership: one Claude-built free workshop, filled through personal outreach and local chambers, closes cold strangers into a high-priced offer faster than any content flywheel.
02How I started
A first client can come from an ordinary job posting, not a polished personal brand — she landed her first paid work by applying to automate a nonprofit's manual volunteer intake.
Publicly sharing what you're building turns outreach into inbound: clients started DMing her instead of her pitching them.
03What not to build first
Skip memberships and low-ticket digital products until you already have an audience — five members at $50/month is $250/month for the same relationship work a 150-person community takes.
People quit low-ticket offers not because the idea was bad but because they never had enough eyeballs on it.
04Why workshops work
A free workshop builds authority without testimonials or case studies because it lets people watch you work instead of just reading a claim.
Combine your existing industry or life experience with being one step ahead on AI — that combination is the sellable offer, not deep AI expertise.
05Finding your one idea
The one-sentence offer is who you help, what problem you fix, and what they walk away with — build it by voice-noting a brain dump into Claude and arguing with its first answer instead of accepting it.
What feels too easy to be valuable is usually your real expertise — the tasks you find effortless are the ones other people struggle with and will pay to shortcut.
06Building the workshop
Claude Code can generate a branded slide deck and a mobile-first sign-up page from a written brief, then connect to Netlify's MCP and push the finished page live without leaving the chat.
Keep a free workshop to one to three takeaways — overloading attendees removes their reason to book the paid next step.
07Filling the room
Fill the first workshop by brain-dumping everyone you already know in the target industry and asking directly for shares and referrals, even from people who decline.
Local business chambers are an underused channel — partnering with one puts you in front of a captive room of small-business owners who often become your first clients.
08Making the offer
Open with a temperature check and tell attendees you'll share ways to work together at the end — naming the sales moment upfront removes the 'am I about to get pitched' tension.
Close by ticking off what attendees already accomplished in the room, then present the paid offer as just the remaining steps to finish the journey.
09What to charge
She stayed unprofitable at $280 and then $400 per 90-minute consult before raising to $1,200 with no change to the offer, and bookings continued.
A higher price signals quality — one client at $1,200 beats chasing three at $400 for the same revenue and a third of the client-management work.
10Content that compounds
She posted three times a day for over 12 months before traction; content's job is finding the next 100 clients, not the first one.
Show the work, not opinions about the work — screen-recorded proof of what you actually built outperforms telling people what AI can do.
11Mistakes to avoid
Don't launch a free membership first — it either eats all your time for no revenue or gets abandoned once you have to go find paying work.
Give attendees one clear next step instead of three offers at the end of a workshop — a menu of options gets no one to choose any of them.
Glossary
Terms worth knowing.
Claude Skill
A saved, reusable Claude workflow that reproduces a specific task, such as drafting a proposal in a creator's own voice, every time it's invoked instead of re-explaining the task from scratch.
Claude Code
Anthropic's terminal-based coding agent that writes, edits, tests, and can deploy code directly; used here to build and publish a workshop sign-up page.
Claude Cowork
Anthropic's browser-based collaborative workspace for building documents, slide decks, and pages with Claude without opening a code editor.
MCP connector
A plug-in style connection that lets Claude directly read from or take actions inside another tool, such as publishing a site to Netlify or building a page inside an email platform.
Netlify
A free web hosting service for static sites; Claude Code can push a finished sign-up page straight to a live Netlify URL from inside the chat.
“The largest mortgage aggregator in Australia sliding into my DMs, asking me to train their team on AI.”
Concrete, surprising proof point with a named-scale client. No setup needed.→ TikTok hook or IG reel cold open↗ Tweet quote
03:45
“That membership at five people requires the same amount of work at a 150 people.”
Counterintuitive math that reframes why memberships fail early.→ Newsletter pull-quote↗ Tweet quote
13:42
“We don't wanna overload people. We don't wanna give them the full buffet.”
Tight, quotable rule for workshop and lead-magnet design.→ IG reel cold open↗ Tweet quote
31:38
“Nothing changed between that $400 and $1,200 offer. It was only that I was willing to put that price up there, and people then said yes to it.”
Blunt pricing-psychology confession with a clear before/after.→ TikTok hook↗ Tweet quote
33:48
“Content isn't gonna be how you get your first client. It's how the next 100 will find you.”
Crisp reframe of what content is actually for.→ Newsletter pull-quote↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
metaphorstory
Everyone is telling you to start an AI business right now. You already know that, and you've probably watched 20 videos about it this month. But you've still got no clients, a folder full of prompts that you've never used, and no idea what you'd even sell someone.
So what now? Now you can relax because I've actually already built a one person business myself, and I'm about to show you exactly how I did it.
I'll show you the prompts I use to find the one thing that you can sell, build everything on screen for you, and the word for word clothes I use to turn strangers into high paying clients. So you can start building a 6 figure business in the next thirty days. But first, let me show you where this actually started and why it matters for what I'm about to break down for you.
At the end of twenty twenty four, I decided, why not me? I had a 150 hate followers on Instagram, no email list.
I wasn't on LinkedIn. I wasn't on TikTok, and I had about three k coming in from work that I had got through connections.
I was growing, but I was nowhere near supporting my family. And now I have a multi 6 figure business as a solo founder.
And I don't have a coding or technical background. I actually studied sociology and history in university. My background was in corporate admin roles in local government and the university sector.
I have two kids, and I was the sole caretaker while my husband was working while I was building this business. And how I got my first client was a not for profit on a job finding website. I applied for that job, and I automated their whole volunteer intake process, which at the time was nothing.
They were doing everything manually, and so I created this Google Form and Google Sheet automation that automated that entire intake process, and that saved them around ten hours per week.
What that turned into, though, was the largest mortgage aggregator in Australia sliding into my DMs, asking me to train their team on AI. And what that resulted in was one of their team members left a few months later, and because they were equipped with AI skills, they were able to cover that gap without hiring someone for a few months.
And the beauty of this was because I was creating content that led to inbound. So clients were coming to me via DMs. I wasn't out pitching people, trying to sell people because I was showing what I was building in public.
People were starting to come to me for work. Now I wanna be really clear about this too. I was definitely very privileged in this because my husband was still the main breadwinner, and so we did have his income to rely on while I was trying to grow my business.
And so what that allowed me to do, I guess, was experiment and focus on content creation alongside finding clients.
But that doesn't change the outcome because the whole point of that was that I started creating content and creating workshops before I felt ready. So most videos like these will hand you the strategy and then leave you to figure out what the hell you do next. So I'm gonna break down every step of this process step by step so you can follow along and do this for yourself.
And it's the same way that I've taught over 10,000 women how to do this. Okay.
So the first step of this process is that we need to fix the order because people are getting this around the wrong way. You will see lots of people telling you what to build first. Sell a digital product, a course, a membership, an automation agency.
I get DMs about this every single week. But here's the problem with that stuff. It is a volume game.
If you don't have an audience, it is going to be very, very hard when you're first starting out to actually create solid income from this. They only work when people already know who you are.
So if we do the maths on a membership so say we have five people paying $50 a month. That's like $250 a month.
That is not enough to sustain you or your family or your life. But the thing is that membership at five people requires the same amount of work at a 150 people.
I would actually argue that it requires more work at five people because you are in there trying to create connections, trying to get engagement. Whereas once it's growing, that is a self kind of sustaining model where people are making connections.
They're in there. They're commenting. They're not always relying on you.
And it's the same with digital products. You need such a high volume for a low ticket offer, and you don't have traffic yet. So people quit not because the idea was bad, but they just don't have eyeballs on their product.
So what actually works when nobody knows you is teaching workshops. So this is how I claimed my authority in this space. I didn't have testimonials.
I didn't have case studies. All I had was the skills that I had learned through growing my own businesses and through my client work. I did this as free workshops first, and then that led into a paid offer.
And the beauty of this is that this builds your email list when you're first starting out. It helps you build credibility because people get to see what you can actually do, and then it leads into an offer that you will get paid for. So if we think about how many reels someone would have to watch to actually know, like, and trust you, which is what you need for someone to want to pay you to do work, it's like a 100 times of what a free workshop or webinar can provide.
And so what we wanna do is get people to spend that time with us. There are so many business owners out there who have never even opened ChatGPT or Claude for the first time.
I ran a masterclass in a community of online business owners today, and they had never even created a skill. So what I want you to hear is that there is still opportunity out there to teach others how to use AI.
And you don't need to be the world's leading AI expert. I am definitely not. You just need to be one step ahead and then teach them that path.
And the other thing is that you already have the other half of this, and that is your expertise, your industry experience, even your life experience.
If you couple that with AI, then there is a massive opportunity for you to become that industry's AI expert or AI adviser. And then so that plus AI is the offer right there.
Start where you already have experience and knowledge and confidence. Now let me show you step one.
You only need one sentence, which is who you help, what problem you fix, and what you want them to walk away with. And inside my membership, I've actually created a tool to help you do this.
So you can just come over here, basically describe your world, who you help, your go to. So what do people come to you for, and what is the annoying parts of your work, your industry that you know that AI can help with? And then you can just go here and then make your card.
But, honestly, you can just chuck this into chat GPT or Claude and answer those questions. And so what you wanna do is just really brain dump all of that. Literally voice noting into Claude is how you'll get the best output.
I don't try and sound smart with this. I just try and have a conversation. I dumped in who I like helping, what I'm already good at, PS, you are good at something, and how I'm using AI right now.
You can even get Claude to analyze your past chats to see how you're using it and what patterns are there and how you could create a workshop from that. Then you can just ask Claude, how do I make a workshop from this?
What would the structure be? What am I teaching? Teaching?
And And then then the important bit here is you really wanna, like, argue with this. You want this to be a conversation with Claude. You don't want this to just be like, hey.
Make me a workshop. It's like, here's my stream of consciousness. Here's what I believe.
How can we create something out of this? And then argue back and forth with it until you're happy with something, something that you know that you can just talk about forever and ever. And then you just really wanna work on the promise too.
You want to be really clear on something that people will see value in and pay for and that it fixes a real problem. And so this is the part that I want you to understand too. Sometimes we think, oh, people won't pay for that.
This is so easy, and it's actually that stuff that is your credibility, your expertise that you find easy that so many people actually really struggle with or find it really hard to do.
So when you hit those when you hit those parts, I want you to kind of trigger and be like, oh, that's what I'm good at.
That actually probably comes harder for a lot of other people. And so I've created this prompt here. So it literally just says, I'm working out what workshop I could run and sell.
I'm gonna brain dump at you, and it'll be messy. Don't tidy it up, summarize it, or give me workshop ideas yet. Ask me the five questions that would actually help you find the useful workshop hiding in there.
And then here's this little dump that I've created to create these assets. So for this example, we're gonna pretend that we're an event planner because I want you to see my experience and my path will apply to so many different industries. So this one is I've planned events for twelve years, corporate launches, private dinners, and a lot of weddings.
What I'm unusually good at is hearing a messy inquiry and seeing the event inside it, what matters to the client, what they haven't thought about, what belongs in the proposal, and what needs a conversation first. Proposals still eat half a day because every event is different, but the structure and judgment underneath them repeat.
I've started using Claude to draft the first versions after teaching at my services, process, boundaries, and proposal styles. Other planners keep asking how I make it useful without getting generic invented proposal back.
I think I could teach that, but AI for event planners still sounds too broad. If we copy this and then paste this into Claude so we can just start in the Claude chat for these ones, and then we will switch over to code to actually build some of these assets out. You can build most of this stuff with Claude and Claude Cowork now, but I find that Claude code is just so much quicker at the actual actual building.
Building. So it's gonna cook here and use this brain dump to help us create our first offer.
Alright. Claude has come back and said, who's actually asking you? Is it solo planners, agency teams?
When they try it and get generic invented proposals back, what specifically does that look like? Is the teachable thing the mechanics or the judgment? So teaching Claude your services and processes is documented.
Knowing what belongs in a proposal versus what needs a conversation first, it's twelve years of pattern recognition. What does someone leave building, a workshop, set up, drafting their own proposals by the end, or understanding of the method that they'll implement later. And then is the proposal the product or the doorway?
And so for us, this will be the doorway. This would be a free workshop that would lead into paid services. Okay.
And then so Claude has come back and said, teach Claude to write your proposals the way you'd write them in one afternoon using your actual services, prices, and boundaries. So the first draft is 80% there instead of Invented. So as an event planner, you could be like, I'm gonna teach you how to use AI to solve all of your admin.
Do you spend hours writing proposals for clients? I'm gonna show you how to use Claude to do it in minutes. So that's your one sentence.
Now let me show you what to build around it. So the next part is slides for your presentation, and a lot of this you can do as a screen share too.
We also need a page where people can sign up, a way to collect emails. Because remember, this is about building our email list. We want to funnel people into a paid offer, but there will be people who don't purchase on that first time.
And so we want to nurture them on our email list. A way to send them a few reminder emails. Okay.
And so what you can do with Claude now is insane. I have built this deck with AI for our event planner who's gonna teach event planners how to do proposals using Claude's skills.
So all of this is just HTML that Claude has coded. So it's coded all of these slides that are on brand, and this is basically running through that whole brain dump that we've just talked about before.
And so what you would do is go through with Claude and be like, here's the idea for my workshop. Here's what I wanna cover. And when we're doing this, I want you to remember, especially for a free workshop, we just want one to three takeaways.
We don't wanna overload people. We don't wanna give them the full buffet. We want to leave them wanting more so that then they're like, oh, okay.
The next obvious step is working with you. And then once you've got that down pat, you can say to Claude, write this as a HTML HTML branded deck, and you can even give Claude your branding assets here. So for these ones, we've just got all of our hex codes here.
We've defined what the fonts are. And if you don't even have that yet, guess what? You can ask AI to help you out with that too.
And then next up, we need a way for people to sign up. This is super important. And, again, guess what?
I've just built this with Claude. And so this is our turn your proposal process into a reusable Claude skill sign up. And so we need to collect people's first names, their email address.
It's also good if you can grab their social handle and maybe just get a little bit of a temperature check of how they're using AI. So you could ask that too. And then you can just create this.
If you have email marketing software such as Flodesk, MailerLite, or Kit, you can actually create this in their systems, or you can get Claude to create this.
And then you would just connect it to your email marketing software using a webhook. And, again, guess what? You can just ask Claude to walk you through this now step by step, and it will help you do that.
And if you use email software such as Kit, guess what? Their MCP actually lets you build a draft landing page.
So all you need to do is come over here to this plus button and hit connectors and then go into add connector, browse connector. So I use kit.
Um, there's also MailerLite, so you can connect that if that's what you use. And then I literally just said, are you able to create a landing page in your kit in kit with your kit MCP?
So that's how simple it is for some of these tools now. If you don't have an email marketing software that connects, then all you need to do is just jump into code, and we would copy in our branding colors here.
And just hit paste, and then we're just gonna go to our assets here. So our sign up page.
So this is it here and our prompts to build that. It's got the brand colors and the text, and it's just basically saying here, build a responsive one page registration site for this free workshop.
Um, it's gonna be about the proposal skill, gonna define some page rules. So one signal red button, save my seat, name and email only, um, include this event is for you, and it says mobile first and accessible.
So if we just copy this prompt now into Claude code and hit paste and hit enter. And it's just gonna code this for us. We can actually do this part in Claude chat because it's just HTML.
But if we wanna actually connect it to our tools, it's a lot easier to create this in ClaudeCode. And then I'm actually gonna show you once this is finished how you can connect this to something like Netlify, which is free.
Okay. So while Claude's coding that, we just wanna jump in and search for Netlify here. And then we're just gonna sign up for a free account.
Okay. And you'll reach us a page like this, and you're probably just like, what the hell? Just leave that for now, and then we're gonna come back into Claude and hit our plus button and go over to connectors and back to browse connectors.
And then we're just gonna search for Netlify. And it's here, so we're gonna hit plus, connect to Claude, then it's just gonna ask us to log in to our Netlify account that we've just created, and we're just gonna say yes to authorize this. And this just means that Claude and Netlify can now talk to each other.
And if we just reopen Claude and come back in here to connectors, manage connectors, and search for Netlify, it's now connected.
And so we can see here too, so all of the tools that are here. So we've got our read only tools, which are, as they say so Claude can just read things doing these. And then we also have our write and delete tools here.
So it can import a Claude design from a URL, um, and it can deploy services. Alright.
And then we can choose here line by line if these need approval or if we're gonna always allow. I'm just gonna always allow these for now.
And then when Claude's done coding, we guess what? We can just push this straight to Netlify.
Alright. So here's what it's cooked up, and this is pretty good. And it's running through the whole ninety minutes, and this is the sign up here.
But we could even say here, hey, Claude. Can you pop in a section for our to capture their Instagram as well? And it's just gonna make those changes for us.
And what's really cool is it's fixing itself here. So it's picked up a couple of issues. So now it's just gonna fix the scrolling issues as well and pop in that Instagram field here.
If we scroll down, we can now see that as well. So now I'm gonna ask it to connect to Netlify for us.
Hey, Claude. Can you please connect this to Netlify and get this published?
And so what you can see here is Claude is just basically checking that we've got the Netlify connection, checking that we're logged in, and then it's gonna, like, push this out to Netlify for us because we've now set up that connection. Okay.
So here, it said Netlify CLI isn't installed. So it hasn't picked up that we've connected the MCP.
But the really cool thing about AI now is that it's gonna solve its problem. So now it's gonna install the Netlify CLI, and then it's going to get this connected to the Netlify forms for us.
So, again, we're just back on this authorization screen in Netlify, which Claude just opened for me.
I'm gonna authorize that now. And if we jump back in here okay.
So that authorization has now come through, and it's gonna push this to the Internet for us. Okay.
This is actually live on the Internet. Proposal skill workshop on Netlify.
Amazing. And so it's writing this full website for us now. And then if we wanna connect to our email marketing software, all we need to do is make sure that we tell Claude that we want these fields sent to either Kit if that's what you're working with, or if you have an email marketing software that won't connect easily, we would then just create an automation with something like n eight n or Zapier to send that data across.
And, again, it's as easy as just asking Claude, how do I do this? Walk me through this step by step.
Alright. So now we have a way for people to sign up for our work shop. The next thing that we need to do is remind people to show up to this thing.
And so I've created this prompt here, which is right for plain text email reminders. One is the confirmation.
So we want people to get a confirmation straight after they sign up. The next is the day before, an hour before, and then I even like to do one, like, right on.
And, again, with your email marketing software, you'll just be able to schedule these. And we can just copy this prompt in here, and we can just go back to Claudine chat for this section and just paste this in.
So write this. Here's my voice, and every email should remind them.
And then paste that in, and then Claud's just gonna whip up these emails for us. What you can also do is create skills for all of these. So that landing page that we made, we could then turn this into a skill.
So every new landing page that we wanna make, now that we've got our workshop idea, we could go slash skill and run this Anthropic skills creator and just say, okay.
Great. Now turn this into a skill, and it will run through this workflow and create these Netlify sites and deploy it to Netlify. And the same with our email marketing here.
So we could create a skill and then just say, can you turn this into, like, workshop reminder emails? And then all you have to do is invoke this skill every time, and it'll create those emails for you. And so here's some examples of what Claude and I created earlier.
So this is our confirmation email. So it's literally just you're in. Choose one real inquiry.
So we want people to know what they need to prep for that workshop. And then we've got this reminder the day before. We start in an hour.
Quick clawed check. And then this one, we're live. Bring the blank page.
We're live now. You can also add some incentives for people to come, like no replay, or they get a bonus for attending live as well.
That will push your show up rate up. So in my free workshops, I have about a 50% show up rate, which is pretty normal.
Don't be discouraged if people like, you have 20 sign ups and only 10 people show up. That is normal and to be expected for a free workshop.
Now we need people to actually show up. So this can feel daunting. I get it.
My first workshop had two people in it. And guess what? Two people is fine.
Those two women are still in my membership today. They are the OGs, and I'm just so grateful that they backed me when I was first starting out.
Okay. And now where do you look? Where do we find people to come and actually show up to this workshop that we've now created?
So what I want you to do is just brain dump a list of people that you know. So, again, because we're using our industry expertise, think of all of the people that you know who could benefit from the workshop that you've just created.
So for our event manager, it could be venues who work with other event managers. It could be people that you know, people you've worked with, family and friends.
And guess what? We have to hustle when we're first starting out. So I want you sliding into DMs, reaching out to people saying, hey.
I'm running this free workshop. You'd love it. Do you wanna come?
Can you send this to someone who you think would benefit? Can you share this on your stories? These are all the things that I did when I was first starting out.
I literally was asking people to just share it with people who could benefit. And if people say no, they're like, oh, actually, I can't make it, then you say, okay. Cool.
Do you know someone who would benefit from this or who would like to come? Can you pass that on to them? And some people will just say no or ghost you.
Guess what? That's all part of having a business. The other underrated place is Facebook communities.
So you can post in there. Some of them are a little bit funny about self promotion, but if you're running something free, often you'll be able to post also local community groups on Facebook.
So if you are local, you can be like, hey. I'm running this workshop on AI for event planners and post the link in for the sign up as well.
And so here is the part that nobody does, and it is so underutilized right now.
There is such a huge opportunity here, and it's local. I partnered with local business chambers last year, and you can do the same. Guess what?
You get in front of a captive audience of small business who are like, we have no time to learn AI, but we know we need to. And then they are often gonna be like your first clients because you've just spent half an hour, forty five minutes, an hour with them teaching them about AI, and then they're gonna want you to come and help them with it.
And so what you can also do is get Claude to help you. So jumping back into Claude, we just would open it up and ask it to find relevant businesses in the area that could use this workshop that we've created.
And so when I was first starting out, I did not run a single ad. So all of my business has been built on organic reach.
So that is reaching out to people, posting on all of the channels, and also local business. The other opportunity that you do have is leveraging other people's audiences.
So can you think of people who are further along than you but in a different niche, and you could use their audience to teach?
Okay. So now we've managed to find some sign ups for our workshop. How do we actually make some money from this?
So no one wants to show up to a workshop and it just feel like this full sales session, especially when we're teaching something like education. We're literally saying, I'm gonna teach you something. So do not then turn this into a sales webinar.
That doesn't mean you can't sell, but we wanna provide value and then sell at the end. And so how I say this is at the start, we've got our slide deck here we're presenting.
Right? And then at the start, I always just like to have a temperature check. So I'll ask people, like, how are you currently using AI?
How do you feel about AI? Just so I can get a gauge of where people are at. And then I just say, I'll let you know at the end ways that we can work together, but let's dive into this right now.
And then what that does is it just clears the air. People aren't like, oh, am I gonna just get sold to?
And it also relieves your nerves, particularly if you're not very comfortable with selling yet. And then you can just get into the flow of the workshop. Okay.
There are, like, a million ways that you can learn how to close. So Hormozi does this so well. One of the ways that we can do this is basically say to them that you have built one skill.
And, basically, they have ticked off three of these things. And then to complete this journey to becoming AI proficient or having AI help them in their business, they need to do these extra steps.
And guess what? These extra steps are working with you. So here, this is choose a repeatable task.
Tick. We did that today. You turned an event judgment into clear rules.
Tick. Did that with me today. Build and test a proposal skill.
Tick. Did that today. Guess what?
AI can help you in your event business in so many more ways than just one proposal skill. That's why I created the event business AI kit, and you can get that here for $1,200. And then so it's like these two steps are remaining to kind of close out the loop.
And you'll find that when you walk people down this path, then they're like, oh, sweet. Like, instead of saying you have all of this ahead of you and then they feel really overwhelmed, what you've done is led them halfway or three quarters of the way down the journey, and then they're like, oh, okay.
It's an easy yes now for the rest of this. And then another thing that I have tested in the last eighteen months to two years of doing these is that bonus beats discount. We don't wanna discount our services.
We just wanna provide more value. So using fast action bonuses so if someone signs up in the next forty eight hours, they get bonus skills.
Things like that work really, really effectively in turning people into paying clients. And then after the workshop, what we wanna do is ask people for feedback.
You can also make something fun. So you can say, tag me on Instagram if you found this helpful, and maybe you can throw them in a free skill or something to incentivize people to actually share.
And then that will get more people to talk about you and sign up to your next one. The other thing that you want to do is once this workshop is running, like, literally have Claude on a routine to change this sign up form from, like, today when you're running this workshop to pick a date six weeks out.
So people get FOMO. They're like, damn. I missed the workshop today, but they have a way to sign up for the next one.
So you're not kind of losing out by not having something ready. We want these, like, on a rolling schedule. And then the other emails that you wanna send are the replay.
If you're gonna offer that, you can ask for a testimonial in that email as well. Bonus reminders, so we want those sent out, like, on a countdown. So you can be, like, twenty four hours to go, and then it could be twelve hours.
And then you might even do one with, like, two or one hours left to try and just get people to move. What I want you to do is also practice the close word for word. This does get easier.
But even if you just need to write it down and then read it out a few times before the workshop, this will help you with that confidence to then just present that. And the really cool thing about AI is then you can give Claude your transcript, and it can give you feedback so you can improve on the next workshop and the next close as well.
And so finally, without selling into our paid offer, I undercharged for, like, a year.
So let me save you that year right now. When I had my first free workshop, I did a consulting call.
I started at $280 for ninety minutes, and I had all of this extra stuff that I would do. So it was not profitable at all.
And then I raised it to 400. It was still not profitable, and I still had way too much stuff in there. And then I raised my rates to 1,200.
And I was working with my business adviser, and she's like, you need to raise your rates. And I was like, okay. I would do this because you have told me.
I did not think that anyone would pay that. And guess what? The next week, someone booked in for a consult, and that became my new baseline.
Now my consulting work is three k and above. Once we get experience and confident testimonials, case studies, we can start to raise our prices, and this is how you can create a 6 figure business by doing this.
And nothing changed between that $400 and $1,200 offer.
In fact, I stripped some things out of that. It was only that I was willing to put that price up there, and people then said yes to it. And what I want you to remember with this too is often if people see a price and it feels cheap, they will undervalue that.
That is just sales psychology. Whereas if we put it up higher, people are like, oh, that must be good. And, also, it means that you only have to find one client at $1,200 versus three clients at $400.
And consulting really is where the money is at the start. And people will say one to one isn't scalable.
But if you have a really solid offer and price well for it, then you will get paid well. And you don't need volume to make this work, which is the whole point of doing it in this order.
So pick your number and then add to it. Okay. Now in terms of content, I posted three times a day for over twelve months to grow my audience before anything took off.
And I still have a 6 figure business when I had no audience. And I wanna tell you this. Content isn't gonna be how you get your first client.
It's how, like, the 100 next will find you. And so what actually worked was showing what I was building. So not just talking about what I had built, like, literal screen shares.
Like, hey. Here's what I built. Here's how I onboard clients.
All of that. And so I was just solving problems in my own business and then showing other people how to do it. And that is literally what this whole play is.
We wanna use our expertise with AI and then show others how to do it too. And so what doesn't work is saying things like, you're only using 20% of Claude.
People are just like, that means nothing to me. I wanna see what is actually happening. Happening.
I I wanna wanna see what someone can actually do. Particularly now in the age of AI, people can just make all of these claims. And so people really want to know, are they legit?
And, again, this is why workshops work really well because it's an opportunity for you to spend an extended period of time with people and can actually show them, like, yeah, I do know what I'm talking about, and here's how. Again, I had 2,000 followers in January this year. So I went from a 158 last year to 2,000 this year, posting three times a day.
And I was like, damn. Is this even working? But I was getting good quality leads from TikTok, LinkedIn, and Instagram.
And, also, it was working because then eventually, I had my first viral reel. And guess what?
I had all of this work there showing, like, oh, she hasn't just started doing AI stuff a couple of weeks ago. I had all of these content to show that I was legit and had been working in this space for a long time. So post the work, not just the opinions about the work.
That is key, and it will compound. You just have to not quit. And so these are the mistakes that I see people making all of the time.
And if you avoid these, you will see success in your business much faster. Okay. So don't launch a membership yet, and definitely don't launch a free membership.
Do you know how much maintenance that requires and you're not getting paid for it? So one of two things will happen.
You will spend all of your time nurturing that free community, and no one's gonna upgrade or, like, a few people will upgrade and it won't be enough to sustain you. Or two, you will have to go looking for other work, and you won't have time to maintain that free community.
And guess what? That free community is just gonna fade out. I also don't want you to build a course for the same problem.
And, also, AI is moving so fast. If you create a course, it's gonna be dated in about three weeks at this point.
Don't wait until you feel qualified. No one is gonna give you a badge saying, yes. You've done enough to have a spot in this space.
You need to claim that and know that you will never feel ready. Never discount.
Bonus always beats a discount. Okay? We wanna add more value rather than discount our prices.
Don't give three offers at the end of our workshop. We wanna give them just one clear step. Yes.
You can downsell them behind the scenes later, but for the workshop, we just wanna funnel people into a path. And then if they go through that whole sales funnel, all of the emails, and they still don't purchase, you can reach out to them and be like, hey.
I've actually got this skills pack for $200. Are you interested in that? Or whatever it is.
So we can have some down sells if they don't purchase, but we don't wanna give them a buffet because guess what? They won't choose any. And so I also want you to remember with AI, don't chase every new tool.
You will not be able to keep up. We just wanna get good at one or two. And, again, this comes back to solving real problems in your own business and then teaching others how to do it.
Rather than, like, getting shiny tool syndrome, focus on learning Claude code or codex. And as the models change, you will just adjust and just learn the next iteration of what these agents become.
Also, don't get stuck in strategizing with AI. So when you run that prompt asking for the workshop idea, I do not want you to get stuck in going back and forth.
What I see so often is people using AI for business strategy and then end up more confused than when they started. Once you've got that one line, don't overthink it. Start building your landing page.
Start talking about your offer, and you can go from there. And do not quit at two people in the room. Do not quit at zero people showing up for that free online workshop.
Guess what? Just present it like you had people there, and then you've got an asset. You can put that on YouTube.
You can cut it up for shorts, and you practice the muscle of presenting to people. And then you go out and you act like you had the best workshop ever, and you talk about it, and you get people to sign up for the next one.
That's literally where I started. So that's the whole order. Your one sentence, your workshop built in an afternoon, a room full of people either in person or online, and the close that turns them into paying clients.
And I want you to hear this properly. You already know more than most business owners out there. You don't need another course.
You just need to run one workshop. And if you want me with you while you do this, I would love to have you in my community. It's where I show up every day, and it's full of women doing exactly what I've just walked you through.
Some of them have fully replaced their income, and one made $10,000 from a single training. The link's down below.
And if you're not ready for that yet, watch this next one. It's where I break down how I've automated my social media to scale it to over 40,000 followers on Instagram and 75,000 across my channel with Claude Cowork.
The Hook
The bait, then the rug-pull.
Brooke Wright opens by naming the exact stall every aspiring AI business owner hits: twenty videos watched, a folder of unused prompts, still no clients. Her fix is the same one she used to go from 158 Instagram followers and zero coding background to a multi-six-figure solo business, starting with a single free workshop.
Frameworks
Named ideas worth stealing.
07:00list
The One-Sentence Offer
Who you help
What problem you fix
What they walk away with
The whole offer collapses into one sentence built from a brain-dump conversation with Claude, not a strategy session.
Steal forPositioning lines for any of Joe's AI-education offers or membership pitches.
03:33model
The Workshop-First Order
One sentence
Workshop built in an afternoon
Room full of people
The close
The order that replaces launching a membership or course first: define the offer, build the workshop, fill the room, then close with a checklist-style pitch.
Steal forSequencing any new cold-start offer before building recurring infrastructure.
26:33model
The Checklist Close
Tick off what they already did in the workshop
Name the 1-2 remaining steps
Present those steps as the paid offer
Instead of pitching the whole journey, the close shows attendees they're already most of the way there and frames the paid offer as finishing what they started.
Steal forWebinar and workshop closes for any MCN+ or cohort-style offer.
31:24list
The Pricing Ladder
$280 / 90-min consult
$400 / 90-min consult
$1,200 / 90-min consult
$3k+ consulting baseline
She raised her consulting price twice with no change to the offer's scope, and each raise increased bookings rather than losing them.
Steal forTesting consulting or done-for-you pricing floors.
CTA Breakdown
How they asked for the click.
VERBAL ASK
39:10product
“If you want me with you while you do this, I would love to have you in my community. It's where I show up every day, and it's full of women doing exactly what I've just walked you through. The link's down below.”
Soft, earned pitch placed after the full teaching is delivered, stacked with a concrete result ("one made $10,000 from a single training") and a next-video teaser instead of a hard close.
An 8-minute live demo of a Claude Co-work system that turns a CLAUDE.md context file into a full YouTube client-acquisition machine — shown on a real channel with 16,000 subscribers in 4 months.
How a screen-share tutorial built a repeatable pipeline from Claude keyword prompts to fully automated SEO publishing — and what makes AI content actually rank.
A creator who says he nets seven figures a month explains why he built his content engine around revenue instead of views, and why one channel still does 90% of the work.
A YouTube tutorial on wiring ChatGPT and Claude into a $79 desktop editor called Borumi so they cut, zoom, and animate your talking-head videos for you.
00:37
01:44
02:14
02:44
03:18
04:14
04:44
05:43
06:13
06:43
07:43
08:13
08:43
09:13
09:43
10:42
11:12
11:42
13:14
13:42
14:01
14:42
15:02
15:27
16:00
16:41
17:08
17:30
18:21
18:28
19:40
19:56
20:39
21:15
21:35
21:57
22:40
24:10
24:40
25:22
25:39
26:09
27:05
27:40
28:39
29:09
29:39
30:08
30:38
31:08
32:08
32:38
33:08
34:08
34:38
35:07
35:37
36:37
37:07
37:37
38:07
39:37
16:38
16:25
08:51
12:04
45:11
13:35