12:52Higgsfield AI · Tutorial
The Laziest Way To Make Money With AI
How one AI agent built a product, five content formats, and a deployed waitlist in a single afternoon for $121 — and returned 6x.
June 1stThe argument in one line.
Agentic AI has crossed from helping Amazon sellers work to doing the work itself, and the durable advantage is not collecting skills but iterating a few of your own until Claude reliably replaces an entire role.
Read if. Skip if.
READ IF YOU ARE…
- An Amazon FBA private-label seller or brand owner who still does keyword research, PPC bid optimization, or search-term analysis manually and wants to compress hours into minutes.
- A seller running an agency or in-house team who wants to encode an expert workflow once and hand a repeatable skill to VAs or coworkers.
- Anyone curious how Claude Cowork skills, connectors, and MCP actually get used in a real ecommerce operation rather than in a demo.
- A brand owner worried about the SEO-to-AEO shift who needs a concrete way to get listings surfaced by Alexa Shopping (formerly Rufus) without hurting search rank.
- A builder who wants the practical pattern for authoring, testing, and sharing a Claude skill from scratch.
SKIP IF…
- You are not selling physical products on Amazon — the workflows assume Helium 10 exports, Seller Central bulk files, and PPC campaign structures.
- You want a hands-on coding tutorial — this is a screen-share walkthrough of finished skills, not a build-along.
- You only have one or two ASINs and rarely launch new campaigns, where the bulk-launch and harvesting skills add little.
- You are looking for vendor-neutral analysis — the session pitches the presenter's paid five-day challenge and proprietary Sophie MCP throughout.
The full version, fast.
The presenter argues 2026 is the inflection year when agentic AI stopped assisting Amazon sellers and started replacing whole roles, and that Claude is the strongest tool for it. He demonstrates the core meta-skill first: ask Claude to do a job with no context, then improve it by adding data (Helium 10 exports) and context (an example sheet showing 'what greatness looks like'), then save the result as a reusable skill. He then rails through six skills — Rufus/Alexa-shopping listing optimization across Amazon's 15 ranking dimensions, market-gap product research, PPC keyword harvesting and negation, bulk bid optimization, a search-term insight dashboard segmented by shopper intent, and a bulk campaign launcher — each ending in an uploadable Seller Central flat file. The throughline: own fewer, better skills, encode your real expertise, and let Claude execute the data-heavy work humans do worse and slower.
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00:00 – 00:53
01 · Cold open
Host Augustas introduces Chris Rawlings of Sophie Society and the topic: Claude skills Amazon sellers can implement.
00:53 – 04:02
02 · Why Claude wins for Amazon
Claude is the best overarching tool for Amazon brand operations because it automates whole roles, not just functions; Sophie focuses everything on profit, not revenue.
04:02 – 08:44
03 · The agentic shift is the milestone
2026 ranks with FBA and Brand Registry as a major seller milestone; AI moved from assisting to replacing jobs, and non-AI brands will start failing in 2027.
08:44 – 11:38
04 · What Claude can do
Same-quality output at 1/100th the time across keyword research, listing optimization, video ads, primary-image CTR maxing, and profitability.
11:38 – 16:14
05 · Cowork, connectors, outputs
Download the Claude app, use Cowork (agentic) not chat; connectors wire in Gmail, Drive, Slack, and Amazon; outputs include reports, dashboards, and direct actions.
16:14 – 18:00
06 · How to build and share skills
A skill is a mini-app; build one by getting the output right with Claude then saying 'make this a skill'; share it as an MD file to your team.
18:00 – 28:44
07 · Meta-skill: keyword research
The simplest-possible-attempt principle, then improve by adding data (Helium 10 export) and context, and showing Claude an example sheet of 'what greatness looks like.'
28:44 – 42:54
08 · Skill 1 — Rufus / Alexa Shopping (AEO)
The SEO-to-AEO shift; Amazon's 15 ranking dimensions; the Rufus Cosmo Lite vs Full skills produce an upload-ready flat file that improves AEO without hurting SEO.
42:54 – 52:35
09 · Skill 2 — Market research
Upload Helium 10 exports to get a viability score, competitive matrix, barriers to entry, and most valuably a list of open market gaps like a trial-size tripwire SKU.
52:35 – 54:26
10 · Skill 3 — Keyword harvesting & negation
The keyword harvester-negator skill takes target ACOS, min clicks/orders, and a keyword file and outputs an export of terms to escalate or negate.
54:26 – 59:28
11 · Skill 4 — Bulk bid optimization
Generic 'optimize my bids' fails because Claude lacks goals; the bulk bid optimizer asks campaign goals and distinguishes ranking vs performance campaigns before producing a bid-change report.
59:28 – 1:04:35
12 · Skill 5 — Search-term dashboard
Turns the search-term report into keyword, campaign, product, shopper-intent, and wasted-spend dashboards; intent segmentation converts to same-day profit.
1:04:35 – 1:07:37
13 · Skill 6 — Bulk campaign launcher
Hans's bulk launcher collects budgets, bids, match types, and placement modifiers, then generates one flat file to launch many campaigns at once.
1:07:37 – 1:13:49
14 · Working with email & data → action
Claude connected to email analyzes hundreds of replies into a dashboard and drafts on-voice replies; 7,000 event chat messages get sentiment, themes, and best-quote extraction.
1:13:49 – 1:25:20
15 · Hacks: voice, branding, diagrams
Use the mic to word-vomit naturally; the brand-kit skill brands every future output; Claude is excellent at diagrams and flowcharts and HTML presentations.
1:25:20 – 1:28:25
16 · The AI Amazon PPC Challenge pitch
A five-day live workshop (June 29 - July 3) with free, mentorship, and VIP tiers, where attendees get the skills day by day and connect Amazon to Claude via Sophie's MCP.
1:28:25 – 1:41:47
17 · Q&A and close
Rank tracking, flat-file generation, how bid goals are set, skill version control via MCP, and why the primary image is the number-one A/B test by far.
Lines worth screenshotting.
- 2026 is the year agentic AI stopped assisting Amazon sellers and started replacing whole roles — the presenter predicts non-AI-integrated brands will start going bankrupt in the first half of 2027.
- The fix for a weak Claude output is almost never a more complex setup — it is adding data and adding context, in that order.
- Showing Claude an example of 'what greatness looks like' (a real internal output sheet) raises quality more than any longer prompt.
- More skills make Claude worse, not better — every skill is parsed on every request, so a thousand downloaded GitHub skills can degrade results.
- Between a fifth and a quarter of Amazon purchases now come from agentic shopping (Alexa Shopping, formerly Rufus), not from search.
- 36% of Alexa Shopping product selections do not appear on the first page of search results, so AEO can win sales that ranking never could.
- SEO and AEO are independent — a listing can rank on page 30 yet still get surfaced by agentic shopping, or rank well and never appear.
- Amazon judges products on 15 dimensions for agentic shopping (function, audience, use case, material, location, and more), each with effectively infinite sub-questions — a job better suited to an AI than a human.
- The highest-leverage thing a brand owner can do is product selection, and it is the one skill the presenter would never fully delegate to a VA or agency.
- A trial-size, low-price 'tripwire' SKU is a frequently open market gap because it lets a product rank cheaply and then upsell buyers to the full size.
- The primary image is the single biggest profit lever on a listing — every other A/B test combined does not come close to it.
- Search-term analysis segmented by shopper intent converts directly into same-day profit by revealing which intent has a weak click-through or conversion rate.
- Claude Cowork and Claude Code run locally on your hard drive, not in the cloud, so shared skills do not auto-update unless pulled through an MCP connector.
- The em-dash is the tell that AI wrote your email — the presenter explicitly strips them before sending replies in his own voice.
Encode your expertise, don't collect other people's skills.
WHAT TO LEARN
The win is not downloading a hundred Claude skills — it is iterating a few of your own with data, context, and an example of greatness until Claude reliably does the job better than a human.
- Treat 2026 as the year AI moved from assisting to replacing roles; the seller who encodes workflows into skills now compounds an advantage over those who wait.
- Build any skill with the simplest possible attempt first, then improve it by adding data, then context, then an example of the ideal output — complexity is rarely the fix.
- Showing Claude a real sample of 'what greatness looks like' lifts output quality more than a longer prompt ever will.
- Keep few, well-tuned skills rather than many; every loaded skill is parsed on every request, so a bloated library actively degrades Claude's results.
- Optimize listings for agentic shopping (AEO), not just search (SEO) — a fifth to a quarter of Amazon purchases already come from Alexa Shopping and 36% of its picks don't rank on page one.
- Answer the 15 dimensions Amazon uses for agentic shopping (function, audience, use case, material, and more); this is data work a human does worse and slower than an AI.
- Find product opportunities by having Claude compare what's searched against what's offered to surface market gaps like a trial-size tripwire SKU that ranks cheap and upsells.
- Don't ask Claude to 'optimize my bids' blindly — a useful bid skill must first capture your goals and distinguish ranking campaigns from profit campaigns.
- Segment your search-term report by shopper intent; a weak click-through or conversion rate inside one intent is a same-day profit fix via title or primary image.
- Use Claude to turn any large pile of data — hundreds of emails, thousands of chat messages — into dashboards, sentiment, themes, and on-voice drafts you'd never read manually.
- If you only A/B test one thing, test the primary image; it outweighs every other listing test combined and converts existing traffic into profit without more ad spend.
Terms worth knowing.
- Claude Cowork
- Claude's agentic workspace (distinct from conversational chat) where the model does work alongside you, opens browser tabs, and runs skills locally on your machine.
- Claude skill
- A reusable mini-application inside Claude, saved as a markdown file, that captures a refined workflow and can be shared by sending the file to a teammate.
- Rufus / Alexa Shopping
- Amazon's conversational AI shopping assistant (renamed from Rufus to Alexa Shopping) that recommends products in response to natural-language questions rather than keyword search.
- AEO (Answer Engine Optimization)
- Optimizing a product listing so it gets surfaced when a shopper asks an AI assistant a question, as opposed to SEO which optimizes for keyword search ranking.
- Helium 10
- A popular Amazon seller software suite; here used mainly to export large keyword and search-term files that Claude then filters and structures.
- Search term report
- An Amazon advertising export of the actual customer search queries that triggered your ads — the richest source of seller data for optimizing spend.
- ACOS
- Advertising Cost of Sales — ad spend divided by revenue from those ads; the core efficiency metric sellers set as a target when optimizing bids.
- Keyword harvesting and negation
- Pulling well-performing search terms into their own campaigns (harvesting) and blocking wasteful ones (negation) to cut spend and improve efficiency.
- Flat file / bulk file
- A spreadsheet uploaded to Seller Central to update listings or create/edit many PPC campaigns at once; several skills end by generating one ready to upload.
- MCP connector
- Model Context Protocol integration that lets Claude talk directly to a tool or data source (here, Sophie Society's connector to a seller's Amazon data) so skills run without manual file uploads.
- ASIN
- Amazon Standard Identification Number — the unique product identifier; sellers with many ASINs benefit most from bulk campaign launching.
Things they pointed at.
10:00toolClaude Cowork
10:00toolClaude Code
30:20toolHelium 10
13:40toolSophie Society Amazon MCP connector
02:10productSophie Society
1:15:20toolClaude Design (HTML presentations)
1:15:40toolCanva
09:00toolNano Banana Pro / Kling 3.0 / ChatGPT Images 2.0
Lines you could clip.
06:00
“This isn't AI will help us work. It's AI is our work. That's what's changing now.”
05:00
“I predict that in the first half of next year, we'll already start to see non-AI-integrated brands go extinct, go bankrupt.”
35:20
“A person is not gonna do a good job optimizing a listing for AI. An AI is gonna do a good job optimizing a listing for AI.”
27:00
“You don't want more skills. You want better skills.”
1:32:00
“The primary image is by far the most important thing — there's no close second.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphoranalogy
00:00In this session, we'll be talking about cloth skills, something what Amazon sellers can implement in their cloth workflows, AI workflows, and improve their business processes.
00:13And these skills will be shared by with us and with you by Chris Rollings from Soft Society. Hi, Chris.
00:20Yo. What's going on, Augustus? Hey, everybody.
00:24All good. I hope everybody is happy to see you back on our channel with another available content as always.
00:33I hope so too. I'd be I'd be bummed if they were sad to see me back on the channel.
00:38Alright. So maybe, yeah, you can just shortly introduce what you're doing with Soffe Society, how you help Amazon sellers, and why you are talking now so much about Claud and AI, and then we'll jump to the content.
00:53Yeah. I'll start with the reverse. Claud we're talking about Claud because Claude right now is the best overarching Amazon AI based tool that you can use for Amazon brand management and brand operations.
01:07And there's no close second. It's, like, really obvious. Like, there's a lot of other tools that you can use for specific functions, like cling for video creation or Chatuchi BT images two point o for image creation.
01:20But in terms of, like, automating whole jobs and whole roles and whole processes, Claude just takes the cake and there's no there's no close second at all.
01:31So for people who are watching this, we're gonna go through a bunch of Claude's skills that Amazon sellers can use and also talk through how to build your own skills and your own workflows and Claude your own agentic workflows.
01:44Pretty cool stuff. But, yeah, the the reason that I'm here presenting this is I run a company called Sophie Society.
01:52We operate a portfolio of Amazon brands. We're a PBC partner, so we partner with brands. We take over their Amazon PBC, and we help them grow more profitably.
02:01And in the last year, we started implementing AI workflows into our brands and experimenting with what's what's hype, what actually works, what provides real results in helping grow the profitability of brands.
02:15We're focused all on profitability. How do we get profit higher? Not revenue, profit in particular.
02:22And so all of the Claude skills that we're gonna walk through today are focused on that. How can you get profit higher either through a skill that specifically improves profit immediately in different ways through optimizing ads, optimizing conversion rate, optimizing click through rate, optimizing packaging, optimizing sourcing and product costs, all that stuff, everything that improves profit.
02:44And then also how you can improve profit other ways by just getting yourself out of the business so that you can work on other things instead of being stuck in the business turning the gears. Because, hopefully, aft after you watch this little session, you can replace some of the functions that you normally do with agentic workflows.
03:01So that's the whole idea, and I'm really stoked to jump into it with you guys.
03:06Alright. Great. So while you're preparing your screen and prepare the material, I wanted to inform everyone that, uh, during the session, if you have any questions, type them in the live chat.
03:18Or if you're watching the replay, you can ask those questions in the comment section below. So we will ask Chris or his team to respond later.
03:26And, of course, if you enjoy what we create, don't forget to subscribe to our channel, like this video.
03:37Alright. So I guess we are ready, and I'm sharing the screen of Chris.
03:44It's here. Alright. So is this coming through okay?
03:48Yes. We can see it perfectly.
03:50Right on. Okay. Let's rock and roll.
03:53So we're talking through five Claude skills every Amazon seller needs, and I'm gonna give you guys a couple bonus ones for this session. So the history of Amazon major events that affected sellers goes back, like, at this point, twenty years.
04:10It's the the third party marketplace launching. It's Amazon launching FBA. It's sponsored product ads coming out, Amazon PPC ads coming out.
04:21It's brand registry coming out. There's a few major milestones that have happened as an Amazon seller. And the biggest one yet on board with all of the other major ones, like brand registry and Amazon ads being invented, is this year.
04:37In the first quarter of this year, first two quarters of this year, AI agentic assisted selling became possible.
04:46Because this year, a bunch of stuff changed. Just in the first couple months of the year, it went from you know, sellers would sometimes use ChatGPT to help them with strategy and help them with analyzing, you know, reports or drafting emails to agentic workflows taking up entire roles and entire jobs.
05:06And it's a major change. And it's so major that I predict that in the first half of next year, we'll already start to see non AI integrated brands go out of business, go extinct, go bankrupt Because it's just simply not gonna be possible to run an Amazon brand without agented workflows.
05:28It'll be like running a software company, but nobody in the company has computers. This is like a shift a a humanity wide shift. Just like our shift from going from working with pencil and paper at a desk, you know, in, like, the mid nineteen hundreds to right before the turn of the century, everybody shifted to all day your work is at a computer, staring at a computer screen, eight hours a day plus.
05:57It's a huge shift. And one to two years from now, the workday is gonna look like all day you're chatting with AI agents and working with and manipulating AI agents.
06:08That's all you do. You don't do anything but that. Just like the shift from working with papers to working with computers.
06:16And if someone is to say at that point, well, I'm sure computers will be part of the workday, but still pen and paper is gonna be important. There's there's no replacing pen and paper. We'll use computers.
06:25We'll integrate them for sure, but there's just no replacing paper. What happened to those people? It's gonna be exactly like that.
06:32This isn't like, oh, AI will help us work. It's AI is our work. That's what's changing now.
06:40And I think most people still don't understand this, and they still don't truly believe it and haven't fully integrated it. In SoFi, we had to because we all we we noticed already that some of the brands inside our portfolio that integrated it themselves were growing so much faster.
06:57So we had to integrate it so that our whole portfolio would do better. But, uh, this is gonna the so for those of you watching this, you're ahead of the curve now because a lot of people, I'd say most people, haven't really accepted this new reality yet.
07:12And you're here because you probably have an inkling that this is true, that if you don't integrate AI, you're totally screwed. And and if you do early, you have a massive advantage and you can grow a lot faster. So that's why it's important.
07:27And just to demonstrate how fast this is moving, I run one of the fastest growing Amazon PPC based YouTube channels. My channel is just called my name, Chris Rawlings. You can find me there.
07:37And channel videos that I just uploaded months ago are already becoming irrelevant. Some of my most popular tutorials are already irrelevant.
07:47The even ones that I just uploaded, like, one or two months ago are so irrelevant to the point where I actually had to post a comment on one of my videos on two of my videos.
07:58I thought I yeah. That I said, hey, guys.
08:02Unbelievably, this video is only a couple month or this one's only nine months old, but it's already irrelevant due to agentic AI capabilities. Please watch the new video on AI research on my channel instead.
08:12And I had to do that on my search term report analysis video and my advanced keyword research video. Even videos that I just uploaded only three or four months ago, had to pin a comment that said, don't watch this video. It's already outdated because of AgenTic AI.
08:26There's simply no reason to do these things manually anymore because if you do it manually, it'll be worse, and it'll take about 50 times as long. So it's a huge deal.
08:38And I'm gonna wrap up this intro because I know you guys wanna get right into the skills, so I'm gonna do that. But I think it's important to go over the why.
08:46These are some of the things that Claude can do better than a person or at least equivalent to a person, and all of them, it can do much, much faster than a person. So it's keyword research, product development, niche analysis, PPC campaign creation, PPC campaign optimization, listing conversion optimization, meaning listing creation, video ad creation, PPC video ad creation like sponsored brand video creation, Primary image click through rate maxing.
09:15So primary image generation, but from a perspective of data that shows what primary image is most likely to get the clicks and then creating that image all in one package. Profitability tracking and profitability maxing.
09:30And these are just some of them. And all of these functions can now be done with Claude with the at least the same quality output that it would be from a VA or a person or a professional or an agency, but with a hundredth of the time and at least the same, if not better quality, which is crazy.
09:52And this is why this is all happening now. Because the last four to six months, more things have come out that actually affect our ability to run a brand with AI than in the previous two years.
10:03We had Claude Cowork come out this year. Open Claw came out this year. Nana Banana Pro came out just at the end of last year.
10:12Cling three point o video generation came out this year. Chatuchiki images two point o came out this year.
10:18All of the major tools that turned AI from AI slop or just okay, but not good enough to use to actually equal to or better than a person's work, they all came out this year. So this is like a new thing.
10:32This this hasn't been possible until now. Like, AI has been something that kinda helps in your workday. Sometimes it's good.
10:38Sometimes it's bad. To now this year, AI replaces people and replaces whole jobs and and roles.
10:47I'm not gonna waste time introducing myself or my team here because I already did that earlier on. And I just wanna get into the skills with you guys. Suffice to say that I've gotten some of the smartest people in the industry on my side and in my company, And these guys are the ones that come up with all this.
11:05It's not me. I'm more just gathering the smart minds in the room, and then we work together to come up with these workflows.
11:14And we test and iterate on them before we present them and share them with you and the rest of our brands. The biggest blocker to AI We're gonna skip this too because I wanna get right into the the workflows here.
11:27So I'm gonna do a little skipping because I know that you guys want to go fast, and Augustus always wants me to compress hours worth of presentations into a short amount of time for you guys.
11:38You need Claude to take part in these. So all you you have to download the Claude app.
11:46You can't use the Claude web app. So just Google download Claude.
11:51You could download it for free for Windows or for Apple. Once you're in Claude, you wanna go to this little bar is now on the upper left.
11:59You wanna go to Claude co work. That's what we're focusing on today. You can also run skills and code.
12:03Co work and code are the two agentic Claude spaces.
12:07Chat is what you're used to with ChatGPT. It's more conversational. So this is conversational AI, and then these two are agentic AIs, Cowork and Code.
12:18So when you're working with Claude Cowork, it's literally doing work alongside you, and you'll get used to this.
12:25Those of you guys that, you know, haven't used Claude before heavily, you'll get used to always having Claude kind of working alongside you, and you'll see these these little colored groups pop up in your Chrome.
12:38That means Claude is working on something. And you can always check the Chrome tab to see what it's working on if it's working in Chrome. It's not always working in Chrome.
12:45It usually does that if there's no direct connector to something. It'll just open a browser and start working in there with you. But it's funny because I've gotten to the point where I don't even use, like, support if I run into issues with softwares or something like that.
13:00I literally use Claude. So connectors are really key. If you click this plus and you go to connectors, This is how Claude interacts with other tools, Gmail, Calendar, Google Drive, Slack, things like that.
13:13There are specific connectors you can use for Amazon.
13:18SoFi has a connector that lets you connect directly to your Amazon data, which turns Cloud into a whole different powerhouse. I'll talk about that a little bit later. But all the basic connectors you want are everything connected to tools that you use every day.
13:34Gmail, your calendar, Google Drive.
13:39If you use Microsoft, Microsoft Outlook, all that stuff.
13:44Now this is an example. I just wanted to show you guys this before I get into the actual skills. I'm in my emails my email system here.
13:51Right? I'm about to send an email to a list of my audience.
13:58And I realized that one of the features that I use in my email software isn't there. It's called predictive send, and it sends the email when someone's most likely to receive it. Instead of opening up a ticket or calling support or trying to figure out what the problem was by sifting through Reddit forums, I just clicked the Claude icon on my browser because I have the extension, and I just asked Claude what the issue was.
14:20Not only did Claude identify the issue of why I didn't see the feature, but it fixed the issue for me. The issue was that I was running a split test, and you can't both do a split test and do predictive send. So it took my campaign.
14:31It created a new campaign, duplicated the campaign without the split test, chose the best version of what I was gonna split test anyway, then enabled predictive send and set up the campaign for me to send.
14:46That's something, you know, support would never have done. It would have taken me a long time to sift through Reddit threads to find out why I couldn't predictive send because both of these features are incompatible, which I didn't know.
14:59And I'm just saying this is this is something that I'm doing all day long. Like, I'm now using Claude to work alongside me with everything that I do in my browser and on my computer. In the browser, I'm using the browser extension.
15:12On my computer, I'm using Cowork. And I think this is how everyone will be working pretty soon, where you're just working alongside your AI or through your AI agents all day long every day.
15:28The the good thing about Claude and Claude Cowork is that the outputs are not just chats, like when you're using ChatGPT. The outputs can be PDF reports, spreadsheets, whole presentations, interactive tools or little widgets, and then most importantly, direct actions like sending a Slack or filling out an online form or uploading updating one of your Google Docs or even deploying a live website that you can share.
15:53There's all kinds of direct actions that it can take on your behalf, and that's what makes it actually really valuable.
15:59And that's what makes some of the skills we're gonna walk through today for Amazon sellers really valuable. You do need one of the paid plans in order to use this stuff, by the way, pro or max. I just wanted to point that out, but trust me, it pays off.
16:12So let's get into skills. So to use a skill, you just hit the plus, go to skills, and then you select the skill and hit enter. It's as simple as that.
16:19And what it basically is is a miniature app. So here you could see I'm running this keyword research skill. It's starting up, and it's gonna ask me a couple of questions of things that it needs, and then it's gonna execute keyword research for me.
16:31So it's a little miniature chat application that works inside Claude, and that's how Claude skills work.
16:41So what we're gonna do and you can you can share skills. If you hit the plus and you go to manage skills here, you can upload a new skill, or you could take your existing skill and share it by going to oh, yeah.
16:56So this is the skill creator that you can use as well to chat back and forth with Claude to make a skill. But the main way to make a skill is just working with Claude to get a particular output, making sure the output is exactly what you want, and then telling Claude, make this into a skill.
17:13It's really as simple as that. And then you edit the skill the same way if you need to change something about the skill. So let's go through a couple skills.
17:22Last time I did a session with you, Augustus, we went through some content generation skills. We went through some, uh, we went through a search term generation report risk skill and a search query performance report, uh, analysis skill.
17:37This time, we're gonna go through some other skills, some PPC related skills, bid optimization skills, campaign creation skills. We're gonna go through a really cool skill that optimizes your listings for Alexa shopping to get immediate more traffic to the listing just through anybody who's searching agentically.
17:57And we're gonna go through some skills for product research and keyword research as well.
18:05So first of all, before we start making a super complex skill that handles all edge case scenarios, what happens if we just say execute keyword research for this product and drop the link?
18:18That's always the first question. I talked about this last time. We we did a little session together on Claude Augustus, if you remember, which was we call it the simplest possible attempt.
18:30Just ask Claude to do it, and don't even give it any context. Like, literally, this is what trips people up, dude. I'm in all these group chats where people are setting up server farms in their closets and, you know, staying up all night to using Versus code to run six different instances of Claude simultaneously.
18:48It's like, bro, you don't have to get that complicated with it. Like, this is what scares people away because they think they have to be super techy to do this stuff.
18:56Literally, just open up the chat and ask Claude to do it for you. It'll tell you what it needs.
19:04And in this example where I just asked Claude to do the keyword research, so some of this was actually really valuable.
19:12And the it actually found keywords that were super relevant. It found long tail keywords, but it didn't do a good enough job for me to use this for my PPC campaigns.
19:21That was the problem.
19:25I actually asked him, where'd you find these keywords? And the funny thing is it finds them in a lot of the same places. That keyword research tools that you're used to using anyway are finding keywords.
19:35Amazon related searches, um, other blogs that are already keyword optimized, so it just pulls the keyword from someone who's already done the work for you.
19:45So it's actually pretty clever. But, again, it's not good enough for me to trust that to use for my PPC campaigns. Right?
19:51I'm trying to get to a point where I can use this and trust it and literally set up my campaigns with it and not do it myself.
20:00Just get the output and use it to set up my campaigns. The two ways to make this work better are adding data and adding context.
20:09So the data I'm gonna add in this case is the keyword export from Helium 10. So this is a lemon balm product. It's lemon balm tea.
20:17So I just typed in lemon balm and exported the whole thing. Normally, if you watch my keyword research, like, tutorial, you'd have to go through, do reverse ASIN analysis, do a whole bunch of filtering to make sure you're only looking at the keywords that are ranking for four out of the five of the competitors that you're looking at.
20:35You're gonna wanna filter by keywords that are relevant, uncheck all the ones that are irrelevant. In this case, you don't have to do any of that. Just type in the primary keyword, export the massive file of all the keywords, and then you're gonna let Claude do all the filtering.
20:49So now I'm saying conduct Amazon keyword research on this product. Give me the product, and I'm telling it more context.
20:56I'm saying I uploaded the eight Helium 10 search term report for lemon balm tea. Conduct keyword research, make sure to segregate the keywords by shopper intent and semantic course, make sure to include the search volume.
21:09Uh, don't include any keywords with search volume less than 500. So I'm giving it more context about what I need from it. I'm giving it more data, which is in this case the big search term, uh, export from Helium 10.
21:22And I actually got better results from that because I added data and I added context. So the output that I got this time was a lot higher quality.
21:35Now I actually had it broken down by semantic core. So I had lemon balm tea, lemon balm herb. I had Melissa, which is the the Spanish root.
21:43That's another word for the the, uh, herb.
21:49It segregated out competitor brands, and it gave me the search volume of each. It organized it by search volume so I know highest to lowest, and it organized them by Samantha Coursera that they're ready to drop into a campaign.
22:00But I knew from doing the keyword research manually for this product, because this is a real product in our portfolio, that this wasn't enough. There was actually more groupings.
22:09It was missing the negative keywords because I forgot to tell that I need negative keywords, keywords to negate that I don't want included in my campaigns that will actually waste my ad spend. So went back again.
22:21And this what you're looking at now, this is the process of creating a skill. You're going back and forth with Claude, adding data, adding context until you get a skill that consistently outputs the right result every time.
22:38So in this case, what I did was I actually showed it. I dropped a link to this sheet here, which is a keyword research sheet that we use internally when we do manual keyword research to show it what greatness looks like.
22:52And this has keywords broken down by intent grouping. It has competitor keywords. It has negation keywords for phrase negating, and it has store based keywords that are for people shopping around.
23:05And I said, make the output look like this. It should be this detailed. So now I've shown the model what greatness looks like.
23:13And now as an example of, like, how good the output has to be. Plus I included all the data in context that I gave it before that made it do a better job. So now the output that I get looks like this.
23:30So it's much more in-depth. It included the negative keywords. It included keywords specifically for single keyword ranking campaigns.
23:39It's got them broken down by the right shopper avatar. So there's lemon balm herb, lemon balm tea, which includes lemon balm leaves.
23:47There's the Melissa, which is then another word for this type of herb in this tea. Then there's general long tail, which is herbal teas.
23:55Then there's calming and stress relief teas, which this is one of the top calming and stress relief teas. All the competitor brands. It's got the keywords for the single keyword campaigns.
24:05It's got all the negative keywords like seed plant for people that wanna grow this herb because this isn't for those people. This is a tea that Amazon is gonna waste my budget on so I could just negate them right out the bat, phrase negate them.
24:19And this is actually ready for me to create PPC campaigns from. And the job that it did is actually as good, I would even say a little better because it found some terms that I didn't even find, than the manual version of doing this keyword research.
24:35So this is keyword research. Right? I'm not gonna go through this whole process for every skill that we go through today.
24:41I'm gonna rail through them really quickly, and I'm gonna give you guys an opportunity to get these skills yourself. But the most important thing is learning how to build the skills yourselves. Because there are skills that apply to everyone like this one in particular.
24:54I'll give you guys opportunity to get this skill yourself. But more importantly, the process of you seeing us building this skill should inspire you to build skills that are specific to you, specific to your brand, your category, your products, your relationship with your your suppliers, and all of that.
25:14So a lot of these skills that are relevant to all Amazon sellers, we've already done the work to get them ready. The Rufus optimization or the Alexa shopping optimization, bid management, campaign creation, search term report analysis.
25:27These are things that every Amazon brand owner needs. And you can get those ones from us because we've already done the hard work of creating them.
25:34I'm gonna share them with you in the rest of this presentation. But there's gonna be specific workflows that only you do in your brand because of your category, your team, you know, your your business culture, and your particular processes, the tools you use, the softwares you use.
25:51And and what I hope you guys come away with this with is the ability to turn those workflows that you do into repeatable agentic workflows using particularly Claude skills.
26:07So you could see now that I got the output I want, I just say save this as a skill, and Claude is gonna save that as a skill, tell me what the name of the skill is. And then from that point forward, when I hit this plus, that keyword research skill will pop up in my list of skills.
26:25So you can see it right here. And now I can click it, hit enter, run it. Claude's gonna ask me what's needed in order to run it properly, and I can then run it.
26:35Now if I wanna share this skill, I can hit share, and I can send the skill as a file, an MD file, to anybody in my company.
26:47They can drop it right into their Claude, and then they can use that skill. So once you create a a skill like this in Claude, you could share it with all your coworkers or your VA or anyone else to make your your company much more efficient and more effective.
27:00So keyword research for a new product that might have taken an hour and a half to do really thoroughly before. Now you can empower somebody to do 10 times the amount of output because they have a skill for that, and they have a skill for everything else they do or most of the other things they do.
27:17So this might this may make you downsize your team. It may also instead just make you way more effective and productive.
27:27So when it comes to skills, you don't want the maximum number of skills. Like, you can go on to GitHub and just download skills out the freaking wazoo, but that doesn't make sense.
27:38Right? It's not it's not helpful.
27:41Because what happens is when you have too many skills, Claude actually has to parse all of those skills every time it does any function to see if any of them are relevant.
27:55Because Claude doesn't just use the skills that you tell it to use. It's actually going to pull the skills that it feels will help it with any ask that you give it.
28:09If you go to GitHub and try to download, like, a massive skills repository, it can actually mess you up because then Claude has to waste its time going through all those skills to see if one is necessary. It might use one that some YouTuber made, you know, because you downloaded a thousand skills, but it's actually would have been better if it didn't use the skill.
28:30But it thinks because you uploaded it that that's a workflow that you wanted to do more. So, um, you don't want more skills.
28:37You want better skills is the point.
28:41So instead of more skills, you just wanna focus on a few skills and make them better and better. And that's why we're focusing on five skills today. The first one we're gonna go through is Rufus optimization.
28:52We're not gonna count the keyword research one because that one was just teaching you guys how to build the skill. Rufus optimization is now called Alexa Shopping, formerly Rufus.
29:04This is a big deal. And the reason is because we're shifting from SEO to AEO.
29:13And this is a shift that's happening really fast. I'm gonna share with you guys some data on this.
29:20It's currently at about between a quarter and a fifth of all searches that result in a purchase on Amazon are not happening with search anymore.
29:33So that's now. Imagine what it's gonna be like a year from now.
29:40Instead of a quarter to a fifth, I think it's gonna be closer to about 40% because it's it's incredibly moving incredibly fast.
29:49Data Amazon released data a couple months ago saying that Alexa Shopping, formerly Rufus, is being adopted by current Amazon customers, and it's being adopted by new Amazon shoppers alike.
30:04So everyone is doing it. Old, young, everyone is starting to move to agentic shopping. And even I do this, like, as an Amazon shopper.
30:14So this is becoming more and more important.
30:18And if you don't do it now, then by the time it's already, like, a big portion of total sales on your for your brand, you're not gonna be optimized.
30:31So this is really, really important even though it only accounts for a quarter to a fifth probably of your sales. First of all, that's already a big needle mover. Right?
30:39So if you're not Alexa shopping optimized, Alexa shopping optimizing can give you a serious lift if you do it right, and this skill is gonna help you do that.
30:50And it's gonna do it for you automatically, which is crazy, without harming your SEO because we shouldn't be choosing between SEO or AEO. You need to do both.
31:00SEO search engine optimization and AEO answer engine optimization. Search engine optimization is so you show up in results when someone searches a search term.
31:11Answer engine optimization is so you show up when somebody is agentically searching. And they're totally different, dude.
31:19You could be completely SEO optimized and not at all AEO optimized. You could be completely AEO optimized and not SEO optimized because we found when we were testing for Rufus optimized listings or Alexa shopping optimized listings, they if you you can optimize them and they can show up in search in agentic search and not be ranking at all.
31:41So this is pretty cool. Like, if any of you guys out there have products that are have a lot of trouble ranking, you can literally if you're just like, I give up.
31:50I can't afford the PPC to rank this product. It's way too expensive. You can give up on it and just focus on the AEO entirely.
31:59That's a crazy thing. So we have products that show up in Alexa Shopping searches because we've Rufus optimized them or Alexa Shopping optimized them that don't even rank.
32:11They're not on page one. They're not even on page two. They're, like, on page, like, 30 or something.
32:18So you can have one or the other. It's not both or neither. But what this skill that I'm about to walk you guys through does is it optimizes you for both, which is pretty cool.
32:29So this is what SEO looks like. I search a term in the search bar in Amazon.
32:35I pop up at the top. This is what AEO looks like. I'm talking back and forth with Claude or not with Claude.
32:44Sorry. In this case, it's in the future, maybe with Claude, because Claude and Amazon actually did make a deal. But I'm talking back and forth with Alexa Shopping and asking questions and having a conversation, and it just gives me a product.
32:58It forks up a product.
33:01Now we talked about why we should focus on this. That 14% number is actually now between 2025%. So it's growing super fast, and that's why I think next year in 2027, it's gonna be closer to 40%, like, under half of all purchases, which means all the ranking that you're doing is gonna be not useless, but not all important anymore.
33:26Like, you definitely shouldn't be focusing all of your effort and budget on ranking anymore because agentic search is getting more and more important.
33:36Granted, ranking is still technically more important because it's still four fifths or three quarters, but it's decreasing is the point, the overall share of purchases.
33:46So this is why you might as well do this now. And the skill I'm gonna walk you guys through, you does it immediately for you. And not in a sloppy way.
33:53We went through five iterations of this until we were sure that it would increase AEO without decreasing your SEO.
34:04Oh, yeah. So this is the cool stat. 36% of Alexa Shopping selections don't aren't showing up on the first page of search results.
34:14So that's wild, bro. This is like a thing. Like, I feel like there probably are already, honestly, like, a bunch of, like, foreign, like, hackers and, you know, hustlers using this.
34:29The fact that most sellers are not Rufus optimized or Alexa shopping optimized and just circumventing ranking altogether and saying, screw ranking. That's way too expensive. I'm just gonna focus on 100% Rufus Alexa shopping optimization and only get those sales.
34:42You know? I'm sure that's happening. I don't know for sure, but the fact that more than a third of the selections aren't ranking at all tells me that the ones in the know are doing well.
34:55But, of course, we wanna do both. Right? So that's what this skill does.
34:59It does both SEO and AEO. So this is sort of what what what you're seeing here is a little screenshot of the dashboard that Claude will give you about how to optimize.
35:13And just so you know how complicated this is and why it's so hard for a person to do this, Amazon came out with a paper all about how Rufus works, now Alexa Shopping, of course. And there's 15 dimensions that it's judging products on.
35:26So this is them on the screen. Everything from style to fit to what accessories it goes with or what its accessory to, when to use it, what capabilities it has, uh, what use cases it has, the location it's used in, the audience it's used for, the material it has.
35:44And each of these dimensions has a potentially infinite number of questions about that dimension. So the material could be a question about how waterproof it is, or it could be a question about if whether it's wood or metal or tens of thousands up to hundreds of thousands of other questions.
36:00Right? So if you think about this, like, you know, fractal complexity here, a person doing this is actually not even the right job.
36:09Like, a person is not gonna do a good job optimizing a listing for AI. An AI is gonna do a good job optimizing a listing for AI because it knows better.
36:20Right? So this is one of many examples where not only is an AI tool helping you do a job faster that you already do, in this case, an AI is the only way to do the job well.
36:33A human could do it, but it would half ass it. It would take it super long, and it and it wouldn't be done well by a human.
36:41So an AI is really the only way to do this properly, which is a crazy statement, dude. And I we're getting to the point where I think more and more functions are gonna be that way, that you wouldn't want to entrust it to a human.
36:55Let's put it that way, which is crazy to say. Like, honestly, I hate saying that, but it's just it's just true.
37:02And this is one, like, clear example of that. So here's the skill that we created.
37:08Now before we had a skill, doing it manually meant going to listings, trying to find the ask Rufus section on the listing, clicking each question and seeing the sub questions that come up, and then trying to address those questions. But the problem with this methodology is you're only really scratching the surface.
37:26It's not a full comprehensive view of all of the top challenges and questions that sellers have about a product.
37:35But we would do it. Last year, this is how we Rufus optimized our listings was just listing out all those questions, figuring out what the ant best answers to those questions would be, and then putting those answers in the listing. And that is how you optimize a a listing for Alexa shopping, formerly Rufus, is answering questions because agentic shopping is all about question answering.
37:57It's like, hey. What product what goggles would be best for my four year old son who's learning to swim? You know?
38:03It's that type of thing. I don't know if you can learn to swim when you're four. I think I did.
38:08Anyways, that's what it's all about is question answering. So doing it manually, it's just not a good idea because a person is not good at thinking like an AI, and AI is good at thinking like an AI.
38:22So we created this skill, Rufus Cosmo Lite, with the same process I just ran you guys through of creating the keyword research skill. Tried it, iterated on it, tried it again, iterated on it, found out where it was making mistakes or not being thorough, fixed those mistakes, and went version by version until we got a skill that was doing it consistently every time for all of these different 15 dimensions that we talked about.
38:48And what you do is you upload a couple files from Helium 10 and a screenshot or or a category listing report, sorry, from your Seller Central, and you just run the skill.
38:59And the skill will run itself, analyze the reports, analyze your listing from your category listing report. It's gonna find all the holes.
39:09It's gonna find all of the top questions that need to be answered and the subject matters that are not fully covered that would allow the listing to show up in search results. And then you come up with a report that looks like this.
39:24So it's gonna give you an executive summary of what you're missing. It's gonna give you an overall score of where you're at and how much improvement potential you have.
39:35And then it's actually gonna go into the depths of what questions you're not answering. So for this, for example, we're missing adding specific buyer personas.
39:48In this case, it's teachers, hobbyists, and parents repairing kids' projects because this is a glue.
39:55So because one of the major searches is who the product is for, you know, a glue for kid art projects or glue for art teachers, those avatars weren't being represented or at least not typed out in the listing, which if they were, would account for a large portion of the questions asked.
40:17And this exam this is just one example. It's gonna lead you through all of them and what what's missing and where you can put it.
40:24So here's one big question is the waterproofness of the glue, something that's not being handled by our listing currently. So is it waterproof, or is it water resistant, or both?
40:35What's the difference? How long does it take for it to become waterproof, etcetera? So this is another thing.
40:40This is a high priority, and it lists what's high priority, what's low priority, what's medium priority so that you can fix the ones that are highest priority first and start getting a flow of traffic from everybody using Alexa to solve the problem that your product solves.
40:56So now it's giving you proposed, uh, values to put in the attributes in the back end of your listing, and it also gives you proposed bullet points.
41:07But what we wanted was an actual done for you job. So this was great to give us, like, a analysis of our listing and how optimized it is, but we literally wanted to get to the point where we could run this skill and it would produce the listing. And it would do it perfectly with all of the necessary context, not messing up our existing SEO and search rank optimization, but adding a ton of AEO for Alexa shopping optimization.
41:34So we made an advanced version of the skill.
41:39And we called the other skill the light skill and this one the full skill. And this is what I was talking about before. We'll go through version after version of these skills until we get one that's, like, ultimately what we want or we feel confident we could hand this off to anybody on our team, and they could run it, and their output would be as good as the best expert or better than the best expert in that space, which basically turns your whole team into absolute freaking ninja killers, which is awesome.
42:12Also a little scary, but it's pretty sick. So you're gonna get now scored two different scores.
42:19One for the algorithm, for the ranking algorithm, and one for the Rufus algorithm, and it's gonna tell you what the issues are for both.
42:28So now this is like optimizing the listing for Rufus, not just without harming the SEO, but while also improving the SEO and ending up with a upload ready bulk file that you can just load right up to replace your listing. So it's gonna tell you everything it changed so you can review it, of course, but it's also just gonna give you the file to upload, which is pretty cool.
42:51So you still get all these insights like the ones that I talked about before. You get these opportunity cards. What's the biggest opportunity to show up in Alexa Shopping?
43:00The second biggest opportunity. The third biggest opportunity. In this case, it's compliance, title, and click through rate, back end keywords, and what's what's missing in each of those.
43:09You could see some of these, for example, witchy. I like that one. Boho, dainty, birthstone, etcetera, June.
43:17And these are all ones that it found that are missing from deep analysis. And it gives you a comparison of what the change could be once you fix the issues in in in your funnel. But the most important thing is after giving you the score and all of these insights, you'd literally just get the file and you can upload it yourself.
43:39And I'm gonna give you guys an opportunity to get this skill later on in this video, so stick with me. I'm gonna buzz through this because I'm realizing a little behind on time, only one skill down, but we're gonna go really fast. So that's the Rufus optimization skill.
43:53I started with that one because it's a good example of a workflow that AI can do that humans simply can't. You can do it. Like I said, we used to do it last last year, but there's just no reason to because people can't do that very well.
44:08We're just not built for it to analyze that much data and then be able to organize and parse through it to pick out only what's most important and prioritize it properly. And that's what the art of Alexa shopping optimizing your listing is.
44:23Okay. Now let's talk another one, market research. So this is about product development.
44:29Right? So when we wanna create a new product, the number one thing we have to do first is make sure that it's the right decision.
44:39Because you don't wanna go through the whole process of creating and launching a product, buying all the inventory, and all that stuff if it's not a good opportunity in the first place. Right? So to me, this is the highest leverage thing a brand owner can do, and this is one that I would never, like, 100% fully entrust to an agency or or a freelancer or a VA or something like that.
45:03This is, like, the core skill of a brand owner is selection. Determining what product to launch and then developing that product. Everything else down the line is something that can be and should be delegated to professionals or AI workflows like we're we're talking about today or someone on the team.
45:21But this is one that every brand owner should be able to do, which is why we created a skill for it for brand owners to use, especially brand owners in our space. So we have this skill called market research.
45:35It requires that you upload a Helium 10 export, which is really helpful. Just be it's helpful to have Helium 10 with Claude because it just allows you to export data, and Claude works well with more data.
45:49So what it's gonna do is it's gonna give you a score. It's gonna let me let me reverse here. It's gonna give you a viability score, and now I can't reverse without losing my time.
45:59That's fine. It's gonna give you an overall viability score and a trustable one because it analyzes a lot of different functions here. We only uploaded one report from Helium 10, but you can actually upload product opportunity explorer report, search query performance report, and search term reports yourself as well to give it more and more context.
46:21And what it does is it gives you all the relevant data about this niche. So price distribution, for example. How many of the top ranking products are in the 10 to 20 range?
46:30How many are in the 20 to 30 range? How many in the 30 to 45 range, etcetera? What are the top revenue share brands, and what does the distribution look like?
46:39Is it evenly distributed where there's a bunch of brands and they all have about the same market share? Or is it like this heavily distributed to the top two products? In this case, it is.
46:49Then there's review count distribution. How many reviews how many products are that that are that are in each review bucket?
46:55So 500 reviews to 3,000 reviews, 3,000 to 10,000, 10,000 to 50,000, etcetera. And this is just the overall market analysis.
47:06Once we get deeper into the niche analysis, it's gonna give us more information that actually helps us make a good decision. Here, we have the median reviews as well, the median price. But down here is where it starts to get really interesting.
47:19So this is the competitive matrix. So it shows you the top competitors and starts to tell you where they're kind of clustered.
47:30So it's giving you the price, reviews, rating, BSR, the stuff that you're used to getting with, like, a Helium 10 X-ray tool or another Chrome extension like that. But it's also starting to cluster them based on, like, where they fit. So there's a few brands that you could say are, like, the premium type brands.
47:46There are other other ones that are, like, in the mid tier. Then there are another ones that are over the counter pharmaceutical brands, essentially.
47:54They're, like, clinical brands. So they're less supplements and more, like, pharma style, but, like, over the counter pharma, like, you know, Advil or something like that.
48:04And it actually organized them. So we've got the gut health premium, the mass market probiotics, the IBS symptom specific supplements, and then the over the counter pharmaceutical type stuff.
48:18And we have the price range for each and a little pay a little, like, biopic summary of each, which is really useful for us to know, okay.
48:28Where would our product fit, or does it not fit into any of these kind of subcategories of the niche? This is something that you don't get from, like, tools like Helium 10 or, like, analysis tools like that.
48:39It actually takes someone analyzing the niche and some some degree of, like, intellect to figure this stuff out.
48:48It's got the pack format based on how they're packed. It's got a size tier comparison, a seasonality comparison, which isn't here because you need the product opportunity explorer.
48:59The demand snapshot, this you also need the product product opportunity explorer to see. I'm just showing you guys the simplest version of this.
49:06And then this is one of the most important ones, barriers to entry. So in this case, there's a big review mode. You have to have a pretty high review velocity of about 400 reviews per month to keep up.
49:17The minimum viable reviews is about 3,000 to be able to show up on page one. So it's giving you the barriers to entry, and the result of this is that it's just a pretty large capital requirement to move enough units to get to the point where you could rank on page one. And then the other barrier to entry is regulatory.
49:35So because some of these products solve particular, like, medical issues, we have to be really careful with any kind of keywords that could flag us or get us taken down.
49:49And Claude rightfully flagged that as one of the barriers to entry to this particular space. Now that's good, but I wanna know if I do wanna go into the space, what's gonna give me the best shot of going in the space?
50:03And that's where this next section comes into play, which is market gaps. So it gives me a list of after analyzing everything, what's the, like, sub niche that I could go into?
50:17And it gives me a number of ones that are kind of missing based on what it sees in the search volume and search terms compared with the offerings and where the gaps are in between what's being searched, what different intents are being searched, and what offerings are available.
50:34Now this is something it would take, like, a professional Amazon consultant to come up with this stuff. Like, you'd have to do really deep analysis to come up with this.
50:43So the first one it comes up with is symptom specific messaging, IBS D, IBS C.
50:50These are different types of irritable bowel syndrome. The second one, which is a genius one, is trial size. Nobody's doing a kind of tripwire where it's a really low cost small trial to get people in or even just get people on the listing and then upsell them once they're on the the listing or the worst case once they buy it to the main size.
51:11And this allows you to rank with a really low price, and nobody was doing this apparently in this space.
51:19This is a really huge strategy in his supplement and many supplements is you start with the trial size to kinda get people addicted. .
51:28Right? It's like your first hit's always free, man. Um, in this case, your first hit is just cheap, and then you get people hooked.
51:35Right? And then they feel more trustable buying a larger size.
51:39Or in this case, if there are variations, you can even get them in with the lower price tag, and then they realize once they're on the listing and they get sold that they actually need more, and they upsell themselves right away. So that's a big market gap that could give us a huge advantage over everybody else. Then there's specific dietary restrictions like food map.
51:56This is one that it pulled up out of analyzing the gaps between what's being searched and what's being offered. Doctor endorsed is another really huge one. It correctly identified that a lot of them are not doctor doctor ignores endorsed or clinically supported with any kind of studies or anything like that.
52:13Also really huge. So these opportunities are actually really good. And this is something like there's just no keyword research tool or Amazon extension that would tell you this stuff.
52:24You would have to pay a very high high level consultant to come up with insights like this, and you can get them yourself now with Claude, which is really cool. And this skill does it for you.
52:34So, again, I'm gonna give you guys an opportunity later in this video to get that skill yourself. It's made the same way the other skills that I talked about are made through iteration over and over and over again.
52:45Now let's rail through a couple more, and I'll get into some hacks. I know we're already a little over time here, but I think this is important stuff.
52:53You guys are gonna get a lot of value out of this if you actually listen and implement. So let's talk PPC. So PPC keyword harvesting indication.
53:02This is one that we haven't talked about before. This is a really intensive process usually.
53:09You're pulling the search term report. You're finding different keywords to harvest to pull into new campaigns. You're finding the keywords that are performing badly and then marking them down to negate.
53:19Then you're going into Seller Central and actually adding the negations to the existing campaigns, and you're removing the keywords that you want to escalate, putting them into their own campaigns, or adding them into other campaigns.
53:36And this whole process takes a long time. The keyword harvester negator skill does it for you. You just run it in Claude.
53:44So you could see I'm running keyword harvester negator.
53:49It's asking me a couple questions, my target ACOS, the minimum clicks that I wanna use, the minimum orders, and a keyword file.
53:58And it pops out the key keyword harvester negator dashboard. Now it's giving me all these keywords and telling me why it's made the decisions, and I can alter that if I want, but it also gives me just an export.
54:13So I can just export these keywords, go right into my Seller Central ad console, and pop them in as negations. And this turns a workflow that could take hours into a workflow that literally could just take minutes.
54:27Alright. Let's do another one. PBC bid optimization.
54:31Now you'll you'll notice I'm railing through these now because we've already went through the whole process of how to build skills. I'm not going through the back end of how we created each of these. I go way deeper in all of this and share a lot more skills in the AI Amazon PPC challenge, which I'll tell you guys about in a second.
54:49But this is a five day event where you workshop directly with me and my team to implement and create all of these Claude skills to replace all roles in your company. That's coming up in a couple days here. I'd love for you guys to join.
55:02But right now, we can just do a broad overview because we don't have five days. We only have an hour plus.
55:09So bid optimization. Again, this is a long process normally. Pulling the search term report, calculating ACOS, conversion rate, click through rate, and what we do is revenue per click per keyword.
55:21Then you have to decide on the bit how much to change the bid for each of those based on its performance. And then you have to make those changes in the campaigns inside Seller Central. Right?
55:33So what happens if we just upload a report and say, give me bid recommendations? Well, it's not gonna know how to change the bids because it's going to not know what your goals are.
55:47Right? So the problem with this is this is this is why you actually need somebody who knows what they're doing to create the workflows that you implement in your brand is that if you just tell Claude, hey.
56:00Optimize all my bids, and you don't use a bid optimization skill built by a PPC professional or someone with millions of dollars of ad spend under their belt, It doesn't know the difference between ranking campaigns and profit campaigns. It doesn't know that you have a campaign just for research of new keywords, an auto campaign.
56:19And it doesn't know the difference between a sponsored product campaign and a sponsored brand campaign. It doesn't know what your goals are if you're trying to grow heavily or if you're trying to profit a lot.
56:28So optimize the bids. The question is optimize for what? Am I optimizing for profit?
56:33Am I optimizing for ranking? Am I optimizing for revenue growth? That's why you can't just say, hey, Claude.
56:39Optimize my bids. We're not there yet. Somebody needs to train Claude in how to optimize bids, what the difference is between the different types of campaigns, and that's why we built a skill for it.
56:50So we call it bulk bid optimizer. And now Claude is gonna ask you some questions. It's gonna, first of all, ask you for the export of your your campaigns and your search term analysis report, but it's also gonna ask you questions about your target ACOS.
57:07And then it's gonna determine which campaigns are actually single keyword exact match ranking campaigns versus which campaigns are performance campaigns.
57:20And it's gonna walk you through the whole process of determining the information that it needs to know in order to make the right decision about how much to change each bid.
57:34So because we're low on time, I'm gonna skip ahead a little bit here. Oh, please don't skip ahead in the yeah. There we go.
57:48Yeah. So after asking you a series of questions to align with your goals on each of your campaigns, then it's going to come out with this, the bid optimization report.
57:59It's gonna give you a summary of all of the bid changes that it recommends and the reason for why those bid changes were made. And you can then alter them in the widget if you want to.
58:14So if the bid changes if you disagree with one, you can just shift it or alter it a little bit. You go through all of them to make sure that you agree with them, then you export a big list of them, and then you populate them through a bulk upload into your ad console inside Seller Central, and then you're done. So this again takes a job that would have taken many hours.
58:36For a long time, this was, the main job of a lot of sellers or at least their VAs for optimizing their Amazon PPC campaigns is just constantly bid optimizing.
58:46It's something that you do about twice a week if you wanna do it well. Now this is something that you can do in a a small fraction of the time through going back and forth with Agentic AI. And in this case, we're getting the bulk upload file from Claude and just uploading it.
59:03But once you have the Amazon MCP connected, you can actually have Claude directly do this. Now this is this is something that I really only recommend for advanced users because this is still very early days.
59:16But Claude can directly optimize your bids if you give it permissions and if you have an MCP connector like Sophie's connector. And there's another thing. If you guys join the event that I was talking about, we'll walk through with you how you can connect your Amazon data directly to Claude so that you can use all these skills without uploading any bulk files or anything like that.
59:38Cool. Alright. Let's talk PPC search term analysis.
59:42How do you get the actual insights from your search term report that you can use not only in campaign optimization, but optimizing everything else inside Amazon and outside Amazon. The search term report is the richest source of data that an Amazon seller has. And analyzing it used to come down to downloading the
1:00:00Or putting it in Excel, creating a bunch of pivot tables. I have a whole again, I have a whole tutorial on this. I uploaded only a couple months ago.
1:00:08I had to comment on that one too. Hey, guys. Don't watch this video.
1:00:13It's already fucking totally irrelevant. Story of my life these days.
1:00:18Watch the new one on Claude, and that's what this workflow is. So, basically, you run this skill.
1:00:27It's going to ask for your search term report, and then it's going to generate a full dashboard of all of the insights from your search term report where your wasted spend is, your shopper intent, categories, a bunch of other stuff.
1:00:45And this is what you end up getting. So you see keyword insights, campaign insights, product insights, shopper intent, and wasted spend.
1:00:54And each of these is like a full dashboard that I'm sure a lot of you guys are paying, like, hundreds of dollars per month for a software that does this. You can now do it for free. Well, not free.
1:01:03I mean, you're paying for your cloud subscription. But you're gonna pay for that anyway. Trust me.
1:01:06So you can see all the best keywords, the most efficient keywords, the ones that have the lowest ACOS, the high spend and low ACOS keywords, the high spend and high ACOS keywords. Here's the campaign insights, how each of my campaigns are doing.
1:01:18The product insights, this is really important. So it segregated all of the performance by product. So I could see all the campaigns for each product and how each one is doing, and it generated a card for each one.
1:01:31That's super valuable right off the bat. This one is the most important part, the shopper intent. So it actually segregated all the keywords and then segregated the performance by shopper intent, which is incredibly powerful thing to do.
1:01:48So now I know so for in this case, I have this this is a necklace. Right? So people browsing for necklaces and then people searching for best friend or non biological sister.
1:01:59Right? Then we have loss or memorial, then generic jewelry, birthday, mother daughter.
1:02:08So these are the main categories of keywords that we have in our Amazon PPC, and it's telling me how each one is performing. So now I know what I can do to improve each one because the click through rate or the conversion rate, you you could see the click through rate and conversion rate overall for that shopper intent.
1:02:27Dude, that's like I don't even know if the I hope that's hitting for you guys. That is, like, incredibly valuable.
1:02:35If I know that the click through rate for birthday intent and that's a a big volume is lower than all of my other ones, then I need something in my title or my primary image that denotes that this is for birthdays too, and I will instantly get more profitable sales without paying any more for ad spend.
1:02:56And that's just one example. So these insights immediately turn into profit. Like, you can instantly use them to get more profit same day, literally.
1:03:06It's incredible. And this kind of analysis, before this skill, we would run pivot tables.
1:03:13It takes about forty five minutes. You download the search term report. You put it in in Google Sheets.
1:03:19You create pivot tables. You select all of your different categories of of the different things. Then you have to add new calculations.
1:03:28So you gotta divide impressions by clicks to get click through rate, etcetera. And then you organize them and sort them. This does all of that for you within, like, three minutes, and the insights can be used instantly for for more profit.
1:03:42It's insane. It's it's incredible. And I didn't click it here for some reason, but there's also a wasted spend tab for the search term analysis dashboard that walks you through where all of your wasted spend is going and what you should do about it to remove the wasted ad spend.
1:04:00And you can run this as many times as you want. So that's epic. Right?
1:04:04I hope you guys are getting value out of this, and I'm gonna get into how you can get these skills yourself and also learn more about how to leverage the skill creation skill meta skill yourself in a second.
1:04:17But let's go through the last few, and then I have a couple additional hacks that aren't actual skills, but they're just kind of my personal things of, like, how I like to work with Claude in my day to day. I find people seem to find that valuable even though it has nothing to do with Amazon, but I think you guys will like my little hacks.
1:04:35So let's talk PPC campaign launching.
1:04:41Now sometimes, especially if you have a lot of ASINs, launching campaigns can take a long time. If you know, well, I need two auto campaigns, seven single keyword exact match campaigns for ranking, I'm gonna want three different broad match campaigns with each different shopper intent, sponsored sponsored products, auto campaigns, and whatever other campaigns you know you wanna launch in each product.
1:05:11You setting them up, going through the setup for each and every one takes a really long time. Right? So this bulk launcher, this was created by a team member inside our team named Hans.
1:05:20It allows you to select what campaigns you want and everything you need to know about the campaigns. And and then it creates a bulk file on your behalf to launch all those campaigns all at once.
1:05:35And it knows what questions to ask, this widget, because it was made by us, PPC professionals.
1:05:42So you go through everything from buds budgets, bids, search term reports, match types, placement modifiers.
1:05:52Yeah. See, you can see you could edit the placements for top of search, rest of search product pages.
1:06:00It's asking you for specific advanced overrides, like if you wanna use fixed bids instead of down only, for example.
1:06:11Then once you run this, you've gone through all the questions in the widget. It literally just generates you a bulk file that you can upload directly to your Ad Console, and it creates all the campaigns all at once.
1:06:23Now if you have a lot of ASINs or you launch ASINs a lot, this saves a huge amount of time. If you only have one or two ASINs and you're not constantly doing product launches, then maybe you're fine.
1:06:34You don't need to, you know, bulk launch a lot of campaigns. But for us, we're creating literally, like, dozens of new camp may I mean, at this point, we're we're definitely creating hundreds of new campaigns daily.
1:06:47So this is a huge deal, especially for those of you that have a lot of product launches or if you're, like, cleaning up the PPC in your campaigns.
1:06:58Like, if your campaigns are all, like, messed up and old and you need to clean them all up. So it generates this so that you can actually, like, turn things on and off or edit things before you actually generate the bulk file itself.
1:07:11And then it just exports the bulk file. You can upload it, and all those campaigns will be launched all at once. One of my favorite ways to use Claude is specifically handling my email.
1:07:24This is like if any of you guys haven't explored this yet, this is a really big hack. Claude is really good at dealing with email because it has it Claude focused on, like, business use cases.
1:07:37Chacha BT or OpenAI focused on, like, mass market. So that's why for business owners, Claude is, like, the answer for for sure, and that's why it's also really good at email.
1:07:50So I asked my participants of my last AI for Amazon sellers five day challenge, what's one thing in your business you'd never wanna do again if you had the choice?
1:08:01Reply and tell me. And I sent this to all my participants, which there's hundreds. And so they did, But, bro, I mean, let's be real.
1:08:13Like, I'm not gonna read through hundreds of replies. Like, I'm down, and I interact with my audience on YouTube and via email all the time, but there's no way that I'm gonna be able to read through hundreds of replies.
1:08:27Right? I have hundreds of participants to this event. So in order for me to still get insights from all the replies, literally, only way was to use Claude.
1:08:39So I have Claude connected to my email, and I just told Claude, hey. I asked this question to everybody in our our event, all of our participants.
1:08:51Go through all the responses and pull out the main insights. And I said because this is what I like the most.
1:08:58I like dashboards. I said show the best responses and the most common responses. And I oh, I thought I said make a dashboard.
1:09:05It might have done that itself. Or maybe in the next one I in the next chat, I said, now make a dashboard out of it.
1:09:11But it already gave me a bunch of insights. Right? The number one thing was PPC bid optimization and keyword management, which, by the way, is the reason that I focused on that with you guys today because I already had the votes.
1:09:24It gave me some of the best quotes. Let me let me submitting tickets and dealing with Amazon's customer service from Antonio. Becker, dealing with seller support.
1:09:34Scott, having our Amazon account suspended. Paul said Amazon PBC reporting. Brett, I'd rather not spend multiple thousands of dollars on corporate tax advice.
1:09:45So it's giving me some of the best ones in categorizing all of the responses. Right?
1:09:51And this is the type of thing. It's like anytime there's a lot of data to sift through or a lot of repetitive actions to take, like checking through a 100 different emails, you know Claude is the way to go.
1:10:02Like, every time that happens oh, see, dude. I told you.
1:10:06I said create a dashboard. I make it create dashboards for everything. This is some people think this is a waste of tokens.
1:10:13Hey. Not me. I'm a visual guy.
1:10:15I like dashboards.
1:10:18I need to see and touch my data. Well, not touch it, but see it. So it generated this dashboard, which I really loved because it gave me, like, a visual of everything.
1:10:29You could see here, it graphed out how many people answered questions. I answered the question about wanting to optimize PPC bid optimization and keyword research, uh, and keyword negation versus seller support and suspensions, which was the number two, or bookkeeping and taxes, which was number three, or inventory, FBA, and sourcing, which was number four.
1:10:52And or, I guess those ones were tied for third. Um, and then it gave me the best quotes. And this was in the middle of my event too.
1:11:00Right? So I then took the best quotes, and I shared them with everybody and shared who, uh, said that quote in the event.
1:11:09So this made it a lot more interactive when I did this. So I started using Claude live throughout my event to help my event be more relevant to the sellers and help them learn from each other and gain insights from each other.
1:11:23So it was really cool. But then I took it to the next level, and I was like, alright. Now okay.
1:11:28So wait. Actually, first of all, I wanna say, because I get this a lot.
1:11:33I don't create content with AI for my audience ever. Emails that come from me are from me or at least my team.
1:11:43All the videos that I create on YouTube are me. They're not, like, AI generated. If I ever are am gonna share AI generated content, I tell people.
1:11:53So in this case, I told Claude to reply to everybody because, again, I don't wanna reply to, like, dozens or hundreds of emails from, like, a survey that I did because that would take forever. But I'm gonna tell them that it's AI.
1:12:06Okay? So I just wanna make sure that's clear because I hate when people think that what I'm doing is, like, AI generated because that's feels trashy.
1:12:15Maybe that won't be the case in the future. I don't know. In the future, maybe it'll be just all our AI agents just, like, hanging with each other and then just giving us the download later, or we'll just be pets.
1:12:26But yeah. So I said reply to each email, and I gave it some specific instructions for what to reply.
1:12:34And it did. So it went through all the emails, replied to all of them, and it saves them as a draft.
1:12:44So it's not gonna send them all without your consent, which would be scary because if it messed up, then, you know, you could ruin a relationship with that. But they're all in there.
1:12:53So you can literally just go through now. You could see all of these emails are draft and ready to go. And I can just go next, next, next, next, next, send each one.
1:13:01In this case, I thought Claude was a little too wordy. So I was like, hey, dude.
1:13:06Make it shorter. Okay? This is, like, way too wordy.
1:13:08It doesn't sound like me. So it did. It made it shorter.
1:13:12The replies matched my voice, and they were pretty much ready to go. So I went out and I sent these.
1:13:20Oh, but it had the em dashes. So I said remove all the em dashes. That is key.
1:13:25You gotta remove those em dashes. That's a telltale sign of AI having written something because nobody ever uses those even though technically in English, it's, like, proper.
1:13:37So I did that, removed the m dashes, made it shorter, and then I just went through and sent all the emails. So Claude for email, totally awesome. All of you guys should do it.
1:13:49Now the main thing that applies to everything is Claude is good at turning loads of data into different actions. So in the same event is my Amazon PBC challenge Amazon AI PBC challenge.
1:14:02I had a bunch of mentorship groups because we mentor everybody who comes into the challenge, and we help them actually workshop through integrating all of these Claude skills. And with all of the mentorship chats and all the participant chats, we had literally 7,000 messages in total from all the Amazon brand owners and all of our mentors helping them integrate Claude skills.
1:14:26And I wanted to analyze all these chats and see what were the biggest hang ups, what were the biggest insights, what were the biggest requests, what was all the feedback everyone gave, um, what day did they like the best out of all five days, etcetera.
1:14:40So what I did was I uploaded the JSON of the we we host the mentorship in these segregated Telegram chats. So each Telegram chat has about a a 100 brand owners of the same scale, and they have mentors in that group chat.
1:14:54Right? So we have all these different group chats, and now it's telling me how many messages each chat had. You could see all the chats we had.
1:15:01Knights one, knights two, knights three, kings one, kings two, the VIP with me, the standing room only, which is the people that got a free ticket to the challenge. They don't get heavy mentorship, but they they still get to join.
1:15:14And how many messages were sent per group. And then it showed me per day. I did this on day three.
1:15:20So how many messages were sent per day. Then I got the reaction intensity, and I even got sentiment analysis. So how many how many messages were positive versus critical?
1:15:30By the way, so the orange is critical. Most of the critical ones were, hey. We we didn't get the replay because we don't do replays, so people were mad that we didn't have replays because they love the content so much that they wanted to watch it again.
1:15:43But it's a live only event, so we don't do replays, People weren't happy about that. So that was most of the critical. Most people really love the event as you could see from this green bar, but we got sentiment analysis.
1:15:55We got reaction intensity. So how how emotional were they? You can see these guys were, like, not super reactive.
1:16:03These guys were super intense. And, um, that's something, again, you can only do with AI. Right?
1:16:09You can't do a spreadsheet and get reaction intensity or sentiment, positive versus negative sentiment analysis.
1:16:16This was really cool. This was the top themes. So Claude, skills versus plug ins, the Zoom replay was a top theme, keyword research, Helium 10, listing and conversion rate, search term reports, bidding and budgets, Excel and and CSVs, APIs, MCP connector, ACOS, and Taco.
1:16:40So it showed how many messages were related to each of these different topics, which was really cool to see. But there was even better analysis because it actually went down and gave us okay.
1:16:52First of all, the positive versus negative. You can see 600 versus 200.
1:16:57And then some of the best quotes. So this is something that I might miss because there's 7,000 messages that I'm hosting this event. Right?
1:17:03I'm not gonna see every fire message, but some of these were dope. Like, this guy, Max, went from five k to 50 k a month from leveraging some of these tools, AI tools and and automations.
1:17:20This dude made his own FBA inventory heat map with Claude. This dude analyzed 4,000 competitor reviews with Claude.
1:17:30This guy rebuilt, uh, his the market research skill that we created, but with this, uh, the direct Seller Central API so that he didn't need to upload any reports. This dude put his Google Calendar on autopilot, and I got all the quotes from these people that are implementing all the stuff that they're learning in the challenge in cool, different, freaky, funky ways.
1:17:51And this is something I there's no way I can catch every one of 7,000 messages. Right? But if I have Claude, I can help it parse through.
1:17:57It gave me a bunch of positive feedback. You see all these people that said, this is life changing for a solo solopreneur. Holy crap.
1:18:05The resources being shared are amazing. Blown away. Just trying to take it all in.
1:18:09Best $27 I ever spent on a challenge. Holy cow. These are incredible tools.
1:18:13This is gold. This is gold. Thank you so much.
1:18:15There's a lot of positive feedback. I think it had critical feedback in here too, which maybe maybe I'll skip over that. I don't know.
1:18:22But it yeah. Here it is. So those people couldn't get into the Zoom room.
1:18:26Some people worried about security with Claude. Tool friction not having access to the MCP. Some people wondering when the handouts are gonna arise.
1:18:35We had a little delay with sending out some of the handouts. But people in general had an amazing experience at this event.
1:18:42So, yeah, I'm I'm gonna skip through this because I know we're a bit over time here, but, um, it gave me a bunch of analysis. Like, there there's more down here too.
1:18:51You can see how long this video is. The point is anytime you have a lot of data, a lot of messages, a lot of emails, spreadsheets, like report exports, anything that has a huge amount of data, Claude is for that.
1:19:05That's the purpose. If somebody handed me, like, a 10,000 page research report or I had to do, you know, a lawsuit and go through 50,000 pages of discovery, I wouldn't do that.
1:19:20Claude would be doing it, and I'd be working directly with Claude to do it. So any anytime you have a bunch of data, Claude should be the only thing that you use to go through that data. Claude is great at creating presentations.
1:19:32Not not really, like, living this right now because this is not a Claude presentation that I'm going through right now. But you can use Claude design or just Claude itself to create HTML presentations and make them branded to your brand.
1:19:46This is really cool for any of you guys to have to communicate information either in presentations or events or even internally in your team to be able to show specific concepts. Like, if you want your product development team to present what the next product is to the rest of the company, for example, Claude is really good at creating good presentations like that.
1:20:04Let me see if I could skip ahead here to show you what this looks like once it's created. You can actually put embedded videos, embedded images, everything that you would normally have in a presentation, you can have in there just by chatting with it.
1:20:20And with Claw Design, you can chat chat chat back and forth until you get the presentation that you want, and you can change specific elements on specific slides. And the HTML presentations are really cool because they actually have animations and stuff like moving animations inside them.
1:20:35You'll see, like, the graph being drawn or a pie chart, like, flowering out and stuff like that. The presentations can end up being, like, really, really good. Now the only reason I don't have that in this presentation that I'm sharing with you, because I know, you know, it's better if you eat your own dog food, but in this case, I'm not, is because my presentation with you guys is literally just all video.
1:20:55So that's why I'm putting it into Canva because I find that the best way to show all this is not through a bunch of slides that have text and animations, but to they're screen sharing with you and showing you the actual video of me actually doing it. Right? So that's why I didn't use it.
1:21:10Watch this. This is, like, one of my favorite ways to work with Claude. If you've been only typing to Claude, this is gonna be a huge unlock for you.
1:21:18Get used to using this. This little button right here, you just tap it and start talking.
1:21:25Go through all my emails for the past week. Highlight only the ones that are super important. I I don't want any more than, like, three to five that are super important and need my attention.
1:21:35Also, look out for an email from Max, my supplier, who's supposed to get back to me with a quote. If he did, read the quote, draft a reply, save it in my drafts, and then look for responses to the email blast I sent out to my customers and create a nice visual dashboard of the general sentiment and the primary insights from all the responses and counting up any opt ins.
1:22:04So what I'm doing here is just speaking naturally to Claude. So you don't have to have a nice cleaned up prompt.
1:22:11The best way to work back and forth with Claude when you're working all day with it is you just chat back and forth with it like a person by using that little microphone. And the cool thing about that mic is that it's not like your keyword typing on your iPhone where it will, like, mess up words or punctuation or anything like that.
1:22:28It's actually using AI to listen to your voice and turn it into the right sentence. So you can mess up.
1:22:34You can repeat yourself. You can stumble over your words. You can have no punctuation, you know, whatsoever.
1:22:40You can have run on sentences. You just talk like you would normally talk. Just word vomit everything out, and then just let Claude handle it.
1:22:51Branding is a huge hack, and we're almost done here. Then I'm gonna share with you guys how you can get these skills that we talked about. So there's a skill that we created called brand kit, and it then forces Claude to source from you everything it needs to brand everything it does in the future to your brand.
1:23:11Meaning documents, presentations, dashboards, anything it creates, lead magnets, white papers, downloads for your customers, anything it creates for you in the future will be branded to your company once you run this skill.
1:23:26And this is really cool because now every document it creates, anything it makes will look super professional. So in this case, I'm just going through an example of using pink storks storks branding.
1:23:37It's all pink, obviously, is their their branding. So I'm giving it context of the branding that I want, and then I'm asking it, hey.
1:23:45Generate a white paper for me, and it's gonna create the white paper with my branding. And anything else that it creates for me will be my branding. So in this case, this is a white paper to use as a lead magnet for this brand about prenatal supplements and specifically a brand about cycles and ovulation, things that I don't know too much about.
1:24:07But in any case, the branding works.
1:24:11Okay. The next one is diagrams and flowcharts. This one is huge, dude.
1:24:15It allows you to communicate very complex topics in a really simple and visual way. So some of the diagrams and flowcharts that I actually shared, I actually flipped through them pretty quickly earlier in this presentation, but these were all created with Claude.
1:24:30And they're really good. Like, they're actually, like, very useful for communicating complex topics.
1:24:38So if you just do what I said before and use the microphone and you would speak out a complex topic and then you ask it to create a diagram to visually describe what you were saying, a lot of times it'll do a really good job, and this is a a way easier way to communicate ideas either to people you need to work with, like your supplier or your other teammates, or to flowchart out your own processes inside the company so you have good documentation or dealing with, yeah, some someone who doesn't speak your language, like your supplier, making it seem simple to them.
1:25:09I end up creating diagrams with Claude all the time. It's one of my top use cases. When we were going through all the data analysis of all of those messages from my event, that event is this.
1:25:21It's called the AI Amazon PPC challenge. It's a five day event where you walk through all of the different Claude workflows that you could possibly imagine to help you run your business, and it's not just about Claude.
1:25:37We also go through Cling for Amazon video generation, Amazon listing image generation, a plus content generation, brand story generation, product development, product sourcing, all kinds of stuff.
1:25:54I I would normally go through each day's agenda here for you guys. But since I went way over time and I don't wanna take all of Augustus' time here, I'm not gonna go through all that, but you can join by just scanning this QR code.
1:26:10It's happening in a couple days. We do have a free seat and a paid seat available. So the paid seat has mentorship included, And there's also a super high ticket seat that gets you access to mentorship directly with me where I'm in the group chat with you.
1:26:27And, also, you get a a session directly with me, a group session with me. So this is actually still available.
1:26:36I didn't mean to put an x through that. But so there's a standing room only ticket where you can actually join free. You just don't get the direct mentorship.
1:26:44There's the mentorship standard ticket. Is the most popular one where you get access to the event and you get mentorship from my team.
1:26:55And then there's the VIP ticket where you get access directly to me during the event. I'm also presenting a lot of stuff in the event alongside my team who's presenting a lot of it as well. And we go through everything that went we went through today is just a little taste of what we go through there.
1:27:11The whole idea is by the end of the five days, whether you're a techie person or not, whether you've ever touched Claude or not, whether you're already an advanced user, you guys will get a lot out of it too, or you're a beginner.
1:27:23You will come out of it with the confidence to be able to use Claude to run whole jobs inside of your Amazon brand. And we ran this event two months ago, and so much has changed even in that time that it's already, like, half of it is different or at the very least updated.
1:27:42We're gonna go through some things that overlap with the last time we did the event. So if any of guys were at the last event, there's gonna be some overlap because a lot of the fundamentals overlap.
1:27:51But there's a lot of new stuff already that just improvements and iterations on the same skills and workflows that we worked on, brand new skills and workflows that we weren't able to go through last time that weren't available or weren't possible last time, and new tools that only just became available are all gonna be covered at this event.
1:28:13So any of you guys that know that you need to learn how to implement Claude to run specific functions in your brand and get you out and make your team more effective, make yourself more effective, I'd highly recommend that you come.
1:28:29And you're welcome to join, and I'd love to have you. So if you wanna join, just take out your phone, open the camera app, and scan this little QR code that you see on your screen.
1:28:39That should take you directly to the page where you can sign up. It's from June 29 to July 3. So it's coming up in a couple days here, less than two weeks.
1:28:49And these tickets do sell out. So these two sell out.
1:28:53The standing room, we don't have a cap on that because we don't have to provide any resources for the for these people. But if you want mentorship, these ones will sell out.
1:29:04So I would recommend if this is something that you think you want, I would recommend getting your ticket. And I really recommend this ticket. The free ticket is really just to scoop people who aren't as committed yet.
1:29:17You still do have to commit to showing up every day and implementing. We only accept people who because this isn't a webinar. It's like a live workshop where you're actually doing this stuff every day.
1:29:27There's actions that you have to take every day and homework that you do every day. We make sure that everybody's actually implementing. And if you don't show up, we we actually remove you from the event.
1:29:37So because we don't like lurkers. We don't like webinars and stuff like that.
1:29:42This is a workshop where it's live. It's interactive. It's communal.
1:29:47Everyone is there together. You guys saw the all the sentiment analysis that I showed you from the group chats from the last one that we did earlier in this little session. So, yeah, love to have you guys scan this now with your phone, or you can just click the link in the description of this video or in the chat.
1:30:04I think August is gonna be dropping it for us. If not, I'll drop it in the chat. And Yes.
1:30:10We'll conclude this. Let me see if I have anything else here.
1:30:14Yeah. Here's some of the feedback. Well, no.
1:30:17This is not the feedback. This is just the chat. So you get a chat that's you could see people are asking questions, dropping little Loom videos, giving advice back and forth.
1:30:28And as as you're actually implementing this stuff, there's tons of people helping you to implement it better. This is the chat from the last, uh, challenge that we did.
1:30:39Alright. Cool. Thank you very much, Chris.
1:30:42Lots of, uh, good information as always. I just posted the link to the chat, and also the link to the challenge is in the video description so people will easily find it.
1:30:55And think we I think we have few questions from the audience. I know we don't have much time, but Sigu will manage to run them through them quickly.
1:31:08Before earlier, a long time ago, when during the beginning of your presentation, someone was asking, can we use Claude to see our organic keyword rank position?
1:31:21Let's see. So we don't use Claude for rank tracking.
1:31:28Technically, you could. Technically, you could. You could run a scheduled skill and have turned that into an artifact that would have Claude checking Amazon for your ranking.
1:31:40So you could technically do that. Amazon Amazon's rules around agents, like scraping or using its site are as long as the agents are announced, it's allowed.
1:31:55But agents that are browsing as people or cloaked as people are not allowed. So so far, our interpretation of that has been we don't like Claude to, like, be browsing Seller Central or even amazon.com using the Chrome browser because it seems to potentially violate Amazon's terms, although we've never seen anybody punished for it.
1:32:21But if Claude is checking directly itself Amazon just on the back end as its own agent in its own agentic browser, then that should be fine.
1:32:33So because Amazon explicitly said as long as agents announce themselves and they're browsing not as, like, cloaked as people, then it is allowed. Agents are allowed to visit its website.
1:32:45It's not blocked. So in that case, you should be able to. I I've never done it because we we just haven't needed to.
1:32:53We have other tools for that. But, yeah, I'd be interested for you to try it out and let us know how you do it in the comments.
1:32:59Cool. Thank you. We have couple more questions.
1:33:03In Alexa's shopping optimization, the result from Clot will be manually entered into a flat file, or can it be generated to updated flat file?
1:33:13Yeah. It can be it it so they'll actually generate a flat file, and then you can just upload it yourself, right, into Seller Central. So you don't have to take each piece of the listing and then copy and paste it into the back end of the listing.
1:33:28You literally just upload the flat file into your Seller Central, and you're good to go. And the next question, in PPC bid optimization, how does the skill know the campaign goals?
1:33:39Is there a question It asks you. First? Yeah.
1:33:42Yeah. That's a good question. Yeah.
1:33:44So it's actually gonna ask you the campaign goals, and it knows what to ask because it was made by us inside SoFi society.
1:33:54So it's gonna ask the right questions.
1:33:56Mhmm. Alright. Cool.
1:33:58Also, when you were talking at the beginning, you said that you're sharing, um, creating skills and then sharing these files with the team. Are you just, like, sharing with a within the hard drive?
1:34:09Or how do you synchronize? Let's say, today, you shared with your team member, and tomorrow, one of the team members updates the skill because it's a very good improvement.
1:34:19Yeah. How to how do you share that, like, properly?
1:34:23So the way we do it will will probably be different than the way sellers do it in their brands. So the way we do it is we have a MCP directly with Claude that we built.
1:34:35So different softwares have their own MCPs. Like, if you wanna use a software like ReadAI, which records meetings, you use the ReadAI MCP to connect ReadAI directly with Claude, and then Claude can communicate directly with ReadAI and pull things like your last meeting report or your last transcript.
1:34:56We have our own MCP with Sophie. We we created it. You know?
1:35:01So we created an MCP that allows Claude to speak directly with us in our accounts. And when you do that, you can save skills that Claude can pull from the MCP.
1:35:14So when we update the skills, Claude automatically pulls the most updated one if you call the skill through the MCP.
1:35:23So that's how we do it. You know, most sellers aren't really gonna be able to do that, but if they connect through Sophie's MCP, which you can do if you come to the event, we give you guys opportunity to do that, connect your Amazon brand directly to Claude using the MCP.
1:35:37If they connect you Sophie's MCP, then all the skills that they use through Sophie's MCP will always be updated. But if you're doing this yourself without MCP connection, then you simply the best way to do this is just keep, you know, a Notion document or, you know, a Google Doc or wherever where the most updated file is always there.
1:35:56And then you just anytime somebody updates the file, they just name it version two, version three, version four, and then up update that document with that file.
1:36:06And you just have one place where all your most recent skills are, and people can just download them or reupt it upload them if they want.
1:36:13Okay. Yeah. It makes sense because, yeah, if updates cannot be synchronized, then it would be really difficult.
1:36:20Yeah. Because it does live on your hard drive. That's the thing.
1:36:22Mhmm. Cloud Cowork and Cloud Code work on the computer, not in the cloud. So it's like, you know, it's working on your drive.
1:36:29So Mhmm. You you do have to once you have the skill there, you have to update it with the new skill.
1:36:35It's not gonna auto update.
1:36:37Yeah. And having it own m c p MCP as a company is also good because you let's say, the owner of the company, you are protecting that asset.
1:36:46The workers cannot get the skill if it is, like, something very complex. That's true.
1:36:52Yeah. Exactly. It gives you control.
1:36:56Perfect. Thank you very much, Chris. I will show the slide again.
1:37:00So this is the slide for the okay. Yeah.
1:37:06This is for the challenge. Right? Yep.
1:37:09Yes. And for downloading the skills?
1:37:14That so the skills you'll get at the challenge. Like, the the challenge throughout the five days, you get them day by day for the skills. So if all you care about is the skills, I recommend just getting the free ticket to the challenge showing up each day, and each day, the skills are emailed emailed to to you.
1:37:29You. And those who are watching the recording, what do they do if the challenge
1:37:34passed already?
1:37:35If the challenge has passed already, then I what I can do, Augustus, is give you a separate link that they can use to get the skills of the past if this challenge is passed.
1:37:46Okay. So we'll put that link you know, afterwards.
1:37:49Yes. Afterwards. Alright.
1:37:51Perfect. Thank you very much. It was a pleasure as always.
1:37:56Good luck in the challenge. Oh, we have one more question. Do you still have time?
1:38:00Yeah. Mirelle is asking, AB testing. How often should it be done, and what is the primary AB testing that needs to be done except the CTR main image AB, or how you would you categorize the importance of AB testing?
1:38:16Yeah. So the number one, by far, there's no close second is primary image.
1:38:23The frequency of testing is more about the speed at which you're getting new data and less about actual time. So if it's a super high volume product, you could feasibly test every two weeks if you if it was like, if you have a really high volume product and you have one really big breadwinner, that primary image is the biggest lever that you can you can possibly have in this the profitability of the product, like, by far.
1:38:50This is how, like, we we talk about this all the time. So, like, anybody who's heard me on your channel before has probably heard me say this, but there's a brand angry orange that Thrasio bought. It was its biggest success story because they bought it when they were doing a couple million a year in revenue, and they took them to over 20,000,000 a year in revenue just by they they no.
1:39:11More than 20. It was, like, 50 or 80,000,000 a year in revenue. They 20 x ed the revenue of the brand just by optimizing the click through rate, by optimizing all the primary images and the packaging of the product.
1:39:24And it it's it's just so incredibly powerful because it just flows more of the existing traffic to you rather than you having to pay for more traffic through PPC.
1:39:34So primary image, it's like there's no close second. Like, everything else combined that you could possibly AB test, title, the a plus content, the brand story, bullet points, all of that combined doesn't even come close to just the one thing of of AB testing the primary image.
1:39:55It's that strong. It's that powerful. That's why you know this, Augustus, because you're on YouTube.
1:39:59YouTubers typically will design the thumbnail and the title before even the video because that's more important than the video. The thumbnail and the title of the video are the two most important parts of the video.
1:40:12The actual video is secondary because if they don't click, they never even get to watch.
1:40:19And Amazon is the same. The primary image is by far the most important thing. So test it as much as you can feasibly.
1:40:26And the cool thing about these skills, I know I didn't go over the primary image generation skill today, but that's because I went over it in the last session I did with Augusta so you guys can find it on his channel. Just search through his lives, and you'll see the last session that we did together on Claude. It's so powerful because of the fact that when you get a new one, you get instant free traffic, and you can generate a lot of new ones.
1:40:51And they're generated based on what the data says is most likely to actually work. That's the cool thing about it. So test it as frequently as you can.
1:40:59A good rule of thumb is once per quarter per product, doing another AB image test. But if you're really aggressive, you could do one a month.
1:41:08And the max that you could really continue testing is, like, once every two weeks if you were really, really going hard and you wanted to maximize profitability in every possible way.
1:41:18Alright. Thank you very much, Chris. Again, thank you for sharing all your knowledge and your skills and upcoming event, and good luck in your business.
1:41:28See you soon. Bye bye. Yeah.
1:41:30Thank you. Thank you, Augustus. Thank you, guys.
1:41:32Now I would like to invite you to watch other video from the topic of AI for Amazon business. So it's the whole playlist, so check this out.
The Hook
The bait, then the rug-pull.
The title promises five Claude skills; the session delivers six plus a stack of working hacks. But the real payload arrives in the first ten minutes, when Chris Rawlings reframes the whole thing: this is not AI helping you sell on Amazon — it is the year AI starts doing the selling, and the sellers who don't encode their expertise into skills now will be the ones going extinct.
Named ideas worth stealing.
18:00model
Simplest Possible Attempt → Add Data → Add Context → Show Greatness
- Just ask Claude to do the job with zero context and see what it returns
- Add data — e.g. the full Helium 10 keyword export
- Add context — tell it exactly how to segment, what to include and exclude
- Show it 'what greatness looks like' — drop in a real example of the ideal output and say match this
- Save the working result as a reusable skill, then iterate version by version
The core meta-skill for building any Claude skill: escalate from a naive ask through data, context, and an exemplar until the output is trustworthy, then freeze it as a skill.
Steal forany repeatable knowledge-work task you want to turn into a reusable agent
36:50list
Amazon's 15 Agentic-Shopping Dimensions
- Function
- Event
- Audience
- Capability
- Use Case
- Problem Solved
- Concept
- Material
- Time
- Location
- Accessory
- Alternative
- Brand Fit
- Style
- Budget
The 15 dimensions Amazon's Rufus/Alexa Shopping uses to judge a product, each with effectively infinite sub-questions — the map a listing must answer to win agentic-shopping placement.
Steal forstructuring any product listing or FAQ for AI-assistant discoverability
27:20concept
Fewer, Better Skills
Because Claude parses every loaded skill on every request, hoarding downloaded skills degrades results; concentrate on a handful and iterate them rather than maximizing count.
Steal formanaging any agent's tool or skill library
How they asked for the click.
VERBAL ASK
1:25:20product
“Scan this QR code or click the link in the description to join the AI Amazon PPC Challenge — a five-day live workshop where you get the skills day by day.”
Soft-sold throughout via repeated 'I'll give you a chance to get this skill later,' then a dedicated pitch chapter with tiered pricing (free Standing Room, $27 mentorship, high-ticket VIP) and an on-screen QR code; reinforced again in the Q&A close.
MENTIONED ON CAMERA
Visual structure at a glance.
