Big Idea

The argument in one line.

The fastest path to recurring AI revenue is not building new technology but selling a six-part AI system that patches the customer-leakage holes every local brick-and-mortar business already has — deployed in a specific order so each layer multiplies the one before it.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You want to start a service business and are willing to specialize in one local-business niche (gyms, med spas, dental, etc.).
You have been trying to sell single AI automations and keep hitting a ceiling on what clients will pay.
You are considering an agency model but have no sales background and want a repeatable system.
You have some marketing experience and want to understand how to layer AI tools on top of existing demand.

SKIP IF…

You want to build a software product — this is a service business that deploys existing tools, not a SaaS play.
You are not willing to do outbound sales or run paid ads to acquire clients.
You are looking for a passive income model — this requires active client management.

TL;DR

The full version, fast.

Local businesses universally leak customers at six points: dead leads, no reviews, slow follow-up, missed calls, untrained staff, and poorly targeted ads. The AI Aristotle System installs one AI employee per leak in a fixed sequence — reactivation first, ads last — so each layer compounds the one before. Running this as an agency in a single niche (say, gyms or med spas), targeting franchise networks for built-in referrals, and closing with a value-diagnostic sales process rather than a feature pitch is what took this agency from a basement startup to $25M over seven years.

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Chapters

Where the time goes.

00:00 – 00:55

01 · Hidden $25M business

Hook and thesis: boring proven businesses beat flashy AI apps. Introduction of JP and Gym Members Now.

00:55 – 02:53

02 · Proof of revenue

Extended credibility section: Centz dashboard, ALAN spreadsheet, Stripe accounts, ClickFunnels 2CC-C award.

02:53 – 03:56

03 · Why you're stuck

The belief that AI requires building something new is the core mistake. Boring = proven.

03:56 – 05:18

04 · Jack and Jill — the bucket metaphor

AI-generated illustration of Jack running to fill a leaky bucket vs. Jill checking for holes first. Local businesses are Jack.

05:18 – 06:40

05 · Don't build automations — build systems

Single automations are one-dimensional and replaceable. Systems embed themselves into operations and command 5-10x higher fees.

06:40 – 08:28

06 · AI Employee 1: Database Reactivation

Reactivates dead CRM leads with personalized AI outreach. 73% of businesses never follow up after first touch.

08:28 – 10:26

07 · AI Employee 2: Reviews and Referrals

AI asks active customers for reviews then immediately asks for referrals. 98% check reviews; 11% are ever asked.

10:26 – 11:25

08 · Business valuation interlude

Shows 55-page Value Buddy valuation report. Reveals the real reason for the video: a portfolio roll-up play to increase exit multiple from 4x to 8-15x.

11:25 – 12:22

09 · AI Employee 3: Website Lead Nurturing

AI follows up web leads within 5 minutes. Harvard study: waiting beyond 5 min drops conversion 400%. Local average: 42 hours.

12:22 – 13:19

10 · AI Employee 4: Missed Call Text-Back

AI receptionist answers calls the business misses within 10 seconds. Local businesses miss 62% of inbound calls.

13:19 – 14:46

11 · AI Employee 5: Sales Coaching GPT

Custom GPT with a 7-step sales framework that role-plays with staff and reviews call transcripts. 70% of staff have zero formal sales training.

14:46 – 16:41

12 · AI Employee 6: Paid Ads + AI Nurturing

The marketing director is deployed last because every other leak must be sealed first. Shows why starting with ads is structurally wasteful.

16:41 – 17:45

13 · How to handle marketing — steal their ads

Find agencies already winning in your target market, pull their reviews, find clients on LinkedIn, look up their active ads in Facebook Ad Library and copy structure.

17:45 – 19:18

14 · Step 1: Pick one niche

Claude prompt + 4-criteria rubric scores niches automatically. Demo shows med spas, dental, chiropractic ranked.

19:18 – 22:12

15 · Step 2: Target franchises

Franchise owners share intel on advisory boards. One referral chain can be worth 200+ clients in 6 months.

22:12 – 23:44

16 · Step 3: Get clients with paid ads

Inverts the leverage — prospects come to you pre-qualified. Shows real dashboards: $1.72, $2.83, $3.69 per lead across niches.

23:44 – 26:32

17 · Step 4: Master the sales process

7-step GPT-trained sales coach, role-play demo, live feedback on a bad opening. Final CTA to apply for coaching partnership.

Atomic Insights

Lines worth screenshotting.

Local businesses miss 62% of inbound calls on average — an AI receptionist that catches those calls has no competition and immediate measurable ROI.
Responding to a web lead after 5 minutes drops conversion by 400%, yet local businesses take 42 hours on average — AI follow-up closes that gap without hiring.
98% of buyers check reviews before purchasing, but only 11% of businesses ever ask for them — the gap between those two numbers is free revenue.
Selling a single AI automation caps your price; selling a six-part system that touches every revenue leak lets you charge 5-10x more.
Deploying ads before fixing the other five leaks is structurally wasteful — you fill a bucket with holes.
Franchise networks are self-referral machines: one happy owner on an advisory board can hand you 200 clients in six months.
Boring problems — leaking pipes, missed calls, unreviewed businesses — are more durable than flashy ones because they never go away.
A custom sales GPT trained on your own call data can grade every rep's performance and close the coaching loop no solo operator has time to run manually.
Sequential deployment is the differentiator: the system is designed so the output of each earlier component amplifies every later one.
The market research for picking a niche can be fully automated with a Claude prompt and a four-criteria rubric — proven market, growing TAM, high ticket, physical location.

Takeaway

Six leaks every local business has — and how AI seals them.

WHAT TO LEARN

Most businesses that fail at growth are not short on marketing budget but short on the systems that convert the attention they already have.

Businesses miss 62% of inbound calls on average — plugging that single hole with an AI receptionist can recover a material share of lost revenue before spending a dollar on new leads.
The follow-up window for web leads is measured in minutes, not hours — AI that responds in under 5 minutes instead of the industry average of 42 hours dramatically changes close rates.
Asking for reviews and for referrals immediately after a positive review are both near-zero-cost actions that almost no business does consistently, creating a gap any systematic operator can exploit.
Selling a comprehensive system instead of a single automation changes the pricing ceiling from a few hundred dollars to several thousand per month, because a system embeds itself into operations rather than sitting alongside them.
Deploying paid advertising before fixing internal conversion leaks is structurally wasteful — new traffic flowing into an unoptimized system produces the same poor outcomes at higher cost.
Franchise networks concentrate referral power: a single satisfied franchise owner who sits on an advisory board is a direct line to dozens of co-owners who are already pre-sold on working with someone their peer trusts.
Sales training that includes real call review and live role-play against a calibrated script produces measurably better close rates — the gap between businesses that train formally and those that wing it is well-documented and exploitable.

Glossary

Terms worth knowing.

AI Aristotle System: A proprietary six-component AI deployment framework where each employee is added in a fixed order so the system compounds: reactivation, reviews/referrals, website nurturing, missed-call recovery, sales coaching, then paid ads.
Database reactivation: An automated AI outreach campaign that re-engages cold or inactive leads already in a business's CRM, using personalized timing (birthdays, anniversaries) rather than mass blasts.
Missed call text-back: An AI receptionist that sends a text to any caller the business did not pick up within 10 seconds, keeping the prospect engaged before they call a competitor.
2CC-C Award: ClickFunnels' Comma Club C award, given to businesses that have processed $25M or more in revenue through ClickFunnels funnels.
ALAN: An AI lead-nurturing software originally built by Alex and Leila Hormozi and later sold; used here as a CRM and payment processor for tracking agency revenue across client accounts.
Portfolio roll-up: A strategy where a broker packages multiple similar businesses together to sell them as a group, typically achieving a higher valuation multiple than any single business would fetch alone.

Resources

Things they pointed at.

01:20productCentz

01:30productALAN (Hormozi)

10:26productValue Buddy

17:35linkFacebook Ad Library ↗

18:20toolClaude.ai ↗

17:51toolJP Middletons B2B 7-Figure Agency Meta Ad GPT

Quotables

Lines you could clip.

05:08

“The impressive and flashy things get views, but the boring things are where the money's at.”

Tight contrarian thesis, no setup needed→ TikTok hook↗ Tweet quote

04:32

“You don't need to invent the future to make money with AI. You just need to sell something that already works.”

Standalone reframe of a common belief→ IG reel cold open↗ Tweet quote

09:23

“A system is complex enough that it becomes a fundamental piece in how the business is actually run and operated.”

Defines the core pricing unlock for agency owners→ Newsletter pull-quote↗ Tweet quote

14:55

“Ads without the other 5 employees is money down the drain.”

Sharp, counterintuitive for anyone starting with ads→ TikTok hook↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogystory

00:00There's a $25,000,000 AI business hiding in plain sight, and it might be the most boring business you've ever heard of. Because right now, everyone's being told that to make money with AI, you need to build the next big app or build the most flashy automation.

00:11But that's actually the hardest way to do it. The AI businesses actually making a lot of money right now aren't doing any of that. They're taking a boring business that's made money way long before AI existed and using AI to make it better.

00:22My name's JP, and I've been running this business, Gym Members Now, for seven years. We've done over $25,000,000 in revenue, and I've never written a single line of code to do it.

00:30So in this video, I'm showing you exactly what this business is and the exact five steps to build it today. And so I've made over $25,000,000 with my AI agency over the last seven and a half years, and so to make a claim like that, you need to be able to back it up. And one thing that I can't stand is the fact that a lot of people say ridiculous things when it comes to money, and they don't show proof of it, or they're communicating it and showing it in a fraudulent way, and they're lying.

00:54And so right here is one of my payment processors. You can see here over the last fourteen days what we've done. You can see here over the last twelve weeks.

01:01With this payment processor, it only goes back to twelve months, but I've exported everything we've done on it right here. And so if I just scroll down all the way here, you can see the dates here. We have over 6,000 payments.

01:11So you can see we've done 5,240,000 on this payment processor. Now if I go over here, this is showing what we've done as a company on Allen.

01:18Allen is a software company that was actually created by Alex Hermozzi and Leila Hermosy, and it was a AI lead nurturing software that they built and actually sold, but we were their biggest customer. And so you can see on this account, did 839,000.

01:33On this account, did 400,000. On this account, we did 72,000. On this account, we did 4,800,000.

01:38And on this account, we did $682,000. And then this final account, we did $3,000,000. And you can see right here, it just shows the total amount of money we actually ran through Allen right here, and then the total amount of money we made our customers on Allen as well.

01:52And now if I go over here, what you'll be able to see is one of our Stripe accounts, where you can see my business's name right there. Before we switched over to Sense, the new payment processor, here's another one where you can see $947,000 and then $782,000, and then one more where you can see 1,350,000 and then 90,000, and then finally, another one with $945 and $523,000.

02:13In addition to that, I also have this email here from ClickFunnels where they basically are saying, congrats, you now are a part of the Comma Club C award, where I won the 25,000,000 award.

02:24That's right there behind me. Again, my whole point in showing you this is just to let you know that what I'm telling you is a 100% based off my own anecdotal experience. Owning and operating a AI agency over the last seven and a half years started in my mom's basement, and had to go through all the trial and error that you could imagine doing this, and also doing it without any social media following, doing it the old school way, which is probably the circumstance that you yourself are under.

02:48So you know that the information you're getting from me is based off real experience. Okay. You probably think that the only way to make money with AI is to build something nobody's ever seen before, like building a revolutionary app or an impressive piece of software.

03:01But that belief is exactly what's keeping you stuck where you are. You don't need to invent the future to make money with AI. You just need to sell something that already works.

03:09The impressive and flashy things get views, but the boring things are the ones where the money's at. Now, I know boring sounds like a bad thing. Most people hear boring business, and they think it's something outdated, but that's not what boring means.

03:22Boring means proven. Think about the local businesses in your own city right now. The plumber, the roofer, the dentist, the gym owner.

03:29Are any of those businesses exciting, new, or sexy? No. Nobody's making a viral video about a plumbing company, but these businesses are making thousands of dollars every single month, and it's because they solve problems that are never going away.

03:41Pipes will always leak, roofs will always need repairs, and teeth will always need fixing even after you get braces. Might need to get them These are boring problems that people will pay to solve because they don't want to or can't do it themselves. And there's one problem that's bigger than all the others.

03:55And there's a story that explains it perfectly. You know the story of Jack and Jill. Right?

03:59They both have to get water, but Jack rushes to be the first one. So he takes the first bucket he sees and he runs to the hill to fill it. But when he goes back to his house, he notices that the bucket is empty.

04:08He picked up a bucket with a ton of holes and the water leaked out of the holes on his way down. But then, Jack sees his sister Jill walk up with a bucket completely full of water just because she took the time to ensure that her bucket had no holes before she climbed the hill to get water. Jack's like most businesses right now.

04:25They're climbing the hills, spending money on ads, and doing everything to fill their buckets with customers, but they have holes in their system leaking all the potential clients they could get. This is the problem that most businesses have right now. A lot of these boring businesses.

04:36It doesn't matter how big or small they are. They all wake up every morning thinking about the same thing. That problem existed fifty years ago, and right now it still exists today, and it's still gonna exist in fifty years from now.

04:46You just need to solve this problem for businesses to get paid every single month. And if you want proof that this is where the real money is, look at Alex Ramosy. He didn't build a fortune by inventing some revolutionary gym equipment.

04:56He got rich because he helped gyms get more customers, and that was it. It was not any more complicated than that. He didn't try to create something new or reinvent the wheel.

05:05He literally just looked at what business owners were already desperate to buy, and he gave them exactly that. That's what this business is. You help local businesses get more customers leveraging AI, that's where the money is, and that's exactly what my AI agency does.

05:17Now, I'm gonna tell you how to help businesses get more clients, but not in the way you might think. You see, a lot of people will think that to do this, you need to build an AI automation, but the truth is that you shouldn't do that. Let's say that you made an AI chat bot that responds to website visitors.

05:30It does add some value to the business, but there are two key problems. The first one is that you can't really charge much money for it because it's one dimensional.

05:38You're only providing one thing, and it's only solving one problem. If you sell a business, one automation, you're just solving one of a dozen problems that it already has, and they're trying to fix the another one. The value you're providing is very small and minimal, and it's hard to convince someone to pay you a lot of money for that.

05:53The second problem though is that you're always on the edge of losing your job and being replaced. It just takes a better AI coding model to completely replace you or just a simple automation. And that's why, instead of AI automations, you should sell AI system.

06:04A system is complex enough that it becomes a fundamental piece in how the business is actually run and operated. It makes it really hard to find a direct competitor for your service and system, and you can charge five to 10 times more for it. Now let me show you the exact system that I have built and developed that I sell in my business, and I'm also gonna show the sequential order in which I deploy it, and I call it the AI Aristotle system because Aristotle said the whole is greater than the sum of its parts, and that's what each of the pillars in this system does.

06:30It makes every single part better due to the sequential order in which I deploy it for my customers. Okay. And so the first AI agent that we're gonna deploy is the database reactivation, and all we're doing with this is we're taking the database of leads that exist within a business' database or within their system or CRM, and then we're plugging them into AI to reengage them in a personalized tone to get them to then come back into the business.

06:52So have you ever received a text message from a business before saying, hey, we've got x promotion, x offer, would you like it? Of course, you probably have. The issue with it though is that the way they do it is very spammy, it's very impersonal, and it does not work, and it's because they do it in a very lazy way.

07:08And so we've optimized the AI to reach out to these people to get them to respond, not just sending a link saying, hey, do you want a seven day pass to a gym, but getting them to respond in a very personalized way, following up with them on their birthday, following up with them on an anniversary. Whatever it is, we have these data points, then we program the AI to follow-up with them at those peak opportunities in a very personalized way, but also in a conversational way that gets them to respond.

07:30And so by doing that, we're able to drive a lot of leads back into businesses without them having to lift a finger. What the data shows is that businesses on average only follow-up with leads after the first touch point 27% of the time. So the majority of businesses never follow-up with their database of leads outside of the first time that they originally opted in, which makes it a big, big opportunity.

07:49And that's why we focus on this first because it's very low hanging fruit for the business that they're not currently capitalizing on. The second AI employee that we focus on is the reviews and referrals AI employee, and what this AI employee is gonna do is similar to the database reactivation employee, but instead of that, it's gonna reach out to their active customers, and all it's gonna do is ask them for reviews.

08:08Once people leave reviews, it's then gonna ask them for referrals because the perfect time to ask for a referral is literally right after somebody just said something positive about your business on a public forum. And then in addition to that, this AI will respond to the reviews for the business owner, and so this does a couple things.

08:23It helps them rank higher organically on Google and on LLMs. In addition to that, it helps them generate leads for free by following up with people after they left a review, asking them who else they know that would like to come in for whatever that business is providing or selling. And so the reason why this is really important is because number 98% of people, according to to the data, reference reviews before making a purchasing decision.

08:45Have you ever looked up a business before you decided to go eat? I know I have, and there's been a ton of times where I do, and then I decide to go somewhere else. It's the exact same thing here.

08:53So if businesses don't have this in place and they're investing money into marketing or growing, this not being in place could be a massive mistake and a massive error that would damage their ability to make a lot more money, and so that's why we do this. The other crazy thing is what the data shows is that only 11% of business owners and their team members ask people for review, And I know this for a fact because I've experienced it and I see it.

09:12The people that do ask for reviews, they do it in a really funky way. Like, have you ever been asked to leave a review and it just felt awkward and you were just like, I'm good? Or you can't figure out how to leave a review because finding how to leave a review on Google can sometimes be tricky.

09:25I know for a fact, if my mom had an incredible time out at dinner, and the server asked her to leave a review, and didn't give her instructions on how to do it, regardless of how great of a time she had, it could have been the best night of her life. She wouldn't have been able to leave a review because she couldn't figure it out, right?

09:38And she's in her 60. I know for a fact she wouldn't have been able to figure out, and that's exactly why we provide this agent because staff members and owners don't ask for reviews, yet they're critical for businesses to make more money to ensure their marketing goes far. But in addition to that, we also generate them free leads by following up with people right after they leave reviews.

09:55And so one other thing I wanna show you is I got this valuation done by a company called Value Buddy, which shows what they said my business was worth, which is right here, and you can see it's a very big document. I went through literally everything. It's literally 55 pages long, literally showing everything.

10:10And the reason I'm making this video is that I'm looking to eventually sell my business, my agency. And my broker told me that if I could help three to four other people build the same thing and roll it up into a portfolio, instead of getting a four x multiple, we could get an eight to 15 x. That would take my business from being worth about $5,000,000 to 10 to $15,000,000 with literally no additional work, just helping other operators do what I've already done.

10:32So if you're serious about building this, you can apply to work with me directly through the link below. We'll have a one on one conversation. I'll be able to determine whether I think you're a good fit or not, and if you are, great.

10:42If not, no big deal. I'll keep giving you the free value regardless. The third AI employee that we deploy is the website lead nurturing employee, and so what this does is exactly what it sounds like.

10:52It literally just follows up with leads that come through businesses' websites right away, and the reason why this is important is because what the data shows is that businesses, local brick and mortar businesses on average, take forty two hours to follow-up a lead. And so what that means is it almost takes them two days on average to even reach out to a lead that just came in.

11:10But what the data also shows is that if you don't follow-up with people within five minutes, the chances of getting them to become a customer can drop by over 400%. And that's not my opinion. That was according to a study that Harvard did back in 2017 across over a thousand brick and mortar businesses.

11:22And the reality is things have changed a lot since then. Things are not like they used to be. People have less attention spans than then, and that was almost a decade ago.

11:30So that's why we deploy this to ensure that every lead is followed up with right away in a personalized way so that the staff and the business owner don't have to mess with it, and they can just focus on what they built the business in the first place to do, which is not to follow-up with leads. They absolutely hate doing that.

11:44What they got into business to do, let's say for example, a gym owner, people that I help and like my business partner, they got into that business to help people lose weight and get stronger. Right? That's what they're passionate about.

11:53That's what they do. That's the end result of what they provide. They didn't get into business to chase down lead.

11:57Right? But it's a necessary step to growing their business, and that's why it gets neglected and deprioritized, and that's why they do an awful job at it, that's why on average, people do it in forty two hours.

12:06So that's why we do this because it plugs another vital hole within their business. The fourth AI agent that we deploy is the AI receptionist and missed call text back. And so all this agent does is answers phone calls from potential customers if the business owner or staff do not pick up the phone within ten seconds.

12:22The reason why this is important is because on average, local brick and mortar business owners miss 62% of inbound calls. And when people are calling into these businesses, a lot of the times, they're just calling to ask you a couple qualifying questions, and then they're ready to come in and become a customer.

12:35And so if the business doesn't answer the phone and can't answer those questions, nine times out of 10 what typically happens is these prospects, these people trying to call these businesses, will just call a competitor, and if they answer, they'll just go there. I know I've done that before, and it's unfortunate because the majority of these businesses do miss, I and can remember they missed a bunch of calls, and I can remember trying to join a gym back, uh, before COVID.

12:55And it literally took me, like, six weeks to join it. The only reason why I was determined to join it is because I wanted to try and make them become a customer, but then I realized I didn't even want them to be a customer because they were so bad at running their business. Back then, I didn't have an AI that could answer the phone, um, but now I do.

13:10Right? And so that's why we do this because the majority of these business owners just miss so many of these calls because they're focused on doing other things within their business. And then the fifth AI employee that we deploy is the sales coach, and so what the sales coach or the sales trainer does is it will role play with the staff or the business owner.

13:27It will give them a defined sales process, which a lot of these business owners don't have, and then it will also review their consultations or sales appointments if they upload the transcripts to it and break it down based off the script and tell them what they could have done differently and what they could have done better.

13:40And so the reason why this is really important is because, believe it or not, on average, 70% of people that operate and work at local brick and mortar businesses, specifically the staff, report that they've received no formal sales training, and I can tell you from my experience, that's very true. I would probably say it's even higher than that.

13:55Most of these people don't even know what a sales process is. They don't even have a sales script. They just wing it.

14:01And then from there, the business owner is not providing them with role playing, coaching, reviewing their calls. They literally aren't doing anything with it. They're just winging it.

14:08But what the data also shows is that the people who receive formal sales training see a massive increase of up to 50% in sales. Shocker. Right?

14:17Really basic, but, again, a lot of these local brick and mortar business owners just don't have the time to do it, or they don't view it as a priority. And so for that reason, what we do here is we build out a GPT that can review their sales, that can role play with them, and really give them a defined sales process for what it is that they're selling that's based around what works.

14:35And then the final AI employee that we deploy is the marketing director. And the reason why we deploy this one last is because now we've actually put them in a situation where they can capitalize on running marketing successfully. Okay?

14:47Because when you think about this, does it make sense to run advertising if you have a massive database of leads and you haven't done anything with it? No. Does it make sense to invest money into marketing if you're not even following up with your customers to get reviews on Google knowing that every single person that sees your ad is gonna then look the business up to see what other people are saying.

15:04Of course not. And then in addition to that, following up to get referrals, which are free leads that you don't even have to spend money on, which are gonna be a lot better leads than leads you would get from advertising because they're coming from people who have already experienced working with you from a third party. Right?

15:15Does it make sense to invest money into marketing if you don't even have a good process to follow-up with the leads that you generate from the marketing you're running? Also, when you're investing into marketing, you're gonna be getting more organic traffic coming in, more people looking you up, more people calling in, and if you don't have an ironclad system to capture these people and follow-up with them right away via calls, do you think it makes sense to invest money into marketing?

15:36And then last but not least, finally, if your team if the business owner's team or the business owner, if it's a solo operator, if they don't know how to actually sell, does it make sense to invest into bringing more people through the door knowing they're not even gonna be able to convert them? Because they don't even have a sales process.

15:49The answer is no, and that's why we provide it in the sequential order is because it tees the business owner up in a way where they do literally less work than they did before. They now have a defined process to close people, and it makes it extremely easy for them to make a lot more money, because they do less work and they get way more people through the door, and they do a lot more of the thing that they wanna do, which is talking to people about why their business is the right fit for what they're trying to do, and then servicing them.

16:13Okay? And so that is the reason why we provide this, and that's why I figured this out. And this is why I've been able to make so much money is because providing it in a sequential order like this is something that no one else is doing, and it gets atypical results, which allows me to retain my customers for a very long time and charge a lot of money.

16:28And so one thing that people get really confused about is marketing, and so people think, okay. That's a really complicated system to provide. How could I do that?

16:34I don't know how to do marketing or anything like that. I'm gonna show you how easy it is to do marketing and how to figure out how to do This is my AI agency, Jim Members Now.

16:43All you need to do is find agencies that have already figured it out and worked with thousands of businesses in the market that you're trying to penetrate and operate with them, find reviews that they're getting. So for example, this guy right here, Jake Rosenthal. So this is a guy that left my business a recent review.

16:55Now what I'm gonna do is I'm gonna go over here on Google and type in Jake Rosenthal. I'm gonna see his LinkedIn right here, and now I'm gonna try and find the name of his business. Right?

17:03And so what we can see right here is he owns Alloy Personal Training Now what I'm gonna do is I'm gonna go over to the Facebook ad library, which is a free thing that you can use which shows all of the active ads that are being run right now, and I'm just gonna type in Alloy Personal Training Encinitas.

17:17Now what you're gonna find is the exact ads that my company is running for him. And what you're gonna see is literally all of them. And so the point I'm I'm making with this is you don't need to reinvent the wheel.

17:27My company has literally spent over $25,000,000 on marketing for gyms and fitness studios, so we've already done all the hard work and the heavy lifting to figure out what works and what doesn't work. And the way I originally figured out how to get good at advertising was literally by copying Jim Launch's ads that they were running for their customers and doing exactly this.

17:43And so this is literally all you have to do, and that way you've got a really good foundation to go off of, and then from there you iterate and you optimize. But at least doing it this way, you know that it's based around something that's been refined, tested, and it's really battle tested because people have invested a lot of money, and they're they're having to be getting people great results for them to have left, a really great review like this one right here.

18:04And when it comes to the ad, it's as simple as that. You've got the headline right here. You've got the call to action, which is the button.

18:09You've got the copy right here, and then you've got the creative. And the main thing is, you wanna just focus on results, not features when it comes to the copy, and you wanna make the offer as clear as possible, and you want that to be the focus, whatever the prospect has to gain from it.

18:24Where you can see in a lot of these ads, fourteen days free, amazing offer alert. Right? You can see exactly what they're gonna get and exactly who it's for.

18:30Area, men, 60 plus. Right? It's not just saying men.

18:33It's just not saying anyone. It's saying men 60 plus specifically, and then you can see an ad right here. It's saying women, 40 plus.

18:40Right? So you wanna tailor the ad to the market, but then you wanna make the offer very clear, and you wanna focus on what they gain, not the features of it. Okay?

18:47That's really all you need to do when it comes to the app. Okay. Now you know what my boring business does and why you should start one, but that's just one part of the equation.

18:55When I started my agency seven and a half years ago in my mom's basement, I knew what to sell, but I had no clear path to build a profitable business. So I spent months piecing together information and wasted a thousand dollars on a course only to keep being stuck and confused as hell. It wasn't until a coach showed me the road map I should follow that I started to have some type of clarity and scaled from $3,000 a month to $70,000 a month, and this was before COVID.

19:17And it was all because I knew exactly what steps I should take next because I was learning from someone who had already done what I was trying to do. So here's the roadmap for you and how to use AI to help you to eliminate a lot of the work that I used to have to do manually because back then, I didn't have AI, which you do now.

19:31Okay. So step number one is pick one niche. You don't wanna help every single business.

19:35Just become a specialist for one business. You wanna pick an industry with a lot of profit per customer where other agencies are already making a lot of money so that you know that it's already proven and that there's already product market fit. And so I've made this very easy for you.

19:48All you have to do is take this prompt right here, and what you're gonna do is you're gonna copy it and then put it into Claude, and if you want this, feel free to reach out or leave a comment on the video, and then from there, I'll be able to send it over to you. In addition to that, you also wanna take this doc right here and then drop it into it.

20:05What this doc is is it's a rubric which then outlines the four pillars that are needed to be able to build or pick a successful industry. And what those four pillars are is proven market, is it a growing market, is the total adjustable market greater than 10,000, and do they charge a lot of money, is it a high ticket business.

20:21So now I'm just gonna hit enter, and what it's gonna start doing now is it's gonna start scouring the internet and doing the market research to identify the industries that are proven to have success. So we're gonna let it do its thing. Okay.

20:31And so as you can see here, here's the niche research rubric that I pulled, and you can see it did med spas. It has all the data right here, and then you can see it has dental practices. It has all the data right here, and you can also see it has chiropractic clinics, and it literally has all the data right here and way more to it.

20:45So if you want that, just feel free to comment. I'll send it to you. Okay.

20:48Step number two, you're gonna target franchises, not one off shops or independent business owners. The reason why is because franchise owners sit on advisory boards and they trade secrets.

20:57They talk about what's working and they talk about what's not working. And so if you can get one happy franchise owner, he could potentially or she could potentially refer you to dozens of other owners, and those referrals come presold. It So doesn't require you to be Jordan Belfort to be able to close them.

21:12It's very, very easy. And for example, when I first got into this back in 2018, I had a Anytime Fitness owner by the name of Jeff O'Meara that I got really great results for.

21:21And what he ended up doing is he literally ended up referring me to over 200 customers in a span of six months, and this was before COVID. And I had never done sales in my life, and I was definitely not good at sales because I didn't need to be good at sales to be able to convert these people. They were literally just coming to me saying, hey, I spoke to Jeff, and I wanna work with you.

21:38It was really that simple. It wasn't any more complicated than that, and that's why I was able to grow the business so quickly, is because I had people coming to me that were already presold. Okay.

21:47And so here's the prompt to find franchises. All you literally need to do is just copy this, and then from here, you can go back over to Claude, and then you can plug it in. There's gonna be a couple things that you need to change out, but once you put that in there and run it, it will be able to find a bunch of franchises in the industry that you're trying to serve and do all the for you.

22:03Okay. And as you can see here for the research around franchises, it literally pulled a ton of different franchises that you now you can go into and recreate the same strategy that I use to get hundreds of referrals and make millions of dollars literally from people just being passed my way.

22:18Okay. So step number three is to get clients with paid ads, because with cold outreach, you chase the client. You're literally begging them to work with you, but when you run ads, they come to you, so you invert the situation.

22:28You invert the leverage, because they've already identified themselves as somebody that has the problem that you're solving. So all you have to do when it comes to running paid ads to make it very, very simple is you wanna sell the benefits around what they have to gain and not the features. That's really it.

22:41And so what I wanna show you right here is an example of someone that I'm helping that's never run ads before in their life that I helped them set up ads. You can see they got four leads today so far, and it's literally the middle of the day. If go to yesterday, they got 11 leads for a dollar and 72¢.

22:54If I go right here, you can see they've gotten over 518 leads on average for $2.83. Okay. And this is somebody that works with insurance agents.

23:01Here's an example of somebody that works with MedSpas, where they got six leads today for $7.90. Here's an example of somebody who works with real estate agents that's been able to get 26 leads over the last seven days for $3.69 on average.

23:12And then here's my company, Jim Evers Now, where yesterday we were able to get 14 leads on average for $8.01. And the reason why is because I show them exactly how to do this, and I've actually built a GPT that literally I filled it with all of the ads I've run-in my agency after spending over $1,000,000 advertising local brick and mortar businesses promoting AI services.

23:32So it already knows what works, it's already battle tested to do it. So it's just proven to work. And if you want me to share this with you, just comment on the video below.

23:38I'll send it over to you. That way, have it too. It's a really, really cool tool, and all of these ads that you see right here were built leveraging it.

23:44Alright. And step number four is master the sales process. The system doesn't matter if you can't sell it, if you can't get somebody to give you money, so you need to learn to diagnose the real problem that the business owner has.

23:53You need to be able to build doubt and their current approach and strategy to solve that problem, and then you need to position the system as if it's the only thing that can solve their problems. And learning how to do this makes everything a lot easier.

24:04And now the next prompt is right here specific to the sales training, and so all you have to do is copy this. Once again, if you want me to send to you, just comment below, and I'll be able to send it to And so all you have to do from here is just copy it in and then hit enter, and the really cool thing about this is it will allow you to either role play with it, or you can then use it to see how you do on sales calls, because it will literally tell you how you do.

24:26And one thing I wanna show you while it's going through this is what someone had to say about working with me and kinda going through this. If you look at this right here, this is a guy named Nick that I've been able to help, and basically, I just wanted an update on where he was at. And you can see here, you know, he was in a kind of a tough spot before he started working with me.

24:42And basically, he's doing 6 k a month MRR, and really, he's been doing about 8 to 10 k a month with collecting some money upfront as well. And what you can see right here is he's basically saying the biggest thing for him was the sales process and the reviews.

24:54Right? Like, literally, what I'm showing you right now, the biggest thing for him was me reviewing his calls. So obviously, something like this can be very, very powerful, but being able to have somebody to review your calls that really knows how to do it, especially someone like me that's already done it, is invaluable, and that's really what allowed him to have a lot of success.

25:10But now if we look at this right here, right, I could just say, okay, I'm a med spa owner that's been open for twelve months, I'm brand new, but I did work with a marketing agency three months ago, they didn't give me great results, and I'm looking for a new marketing company. That's the prospect. Now we can kinda go and jump into it.

25:24Right? And so here, I'm just gonna send that, that way it kinda knows, and then what I'm gonna do is I'll just jump right into it and just kind of say, I'm gonna make a mistake here and see if it catches it. Okay.

25:34Hey, what's going on, mister MedSpa owner? So happy that you opted in. Right now, I can help you out a whole lot with marketing because it sounds like you're not trying to work with the company you were working with, and it looks like you're you're trying to get help with marketing right now.

25:48So I can go ahead and tell you what I do. Does that sound good? And so I think it's saying stop because it knows that that is not what you should do.

25:55But right, you can role play, yeah, you can role play with it and it will tell you exactly what you're doing wrong and what you should do right, and then you can also upload a transcript into it of a sales call, and it will be able to give you feedback on exactly what you did wrong and what you could have done better. So again, if you want this, just comment below, I'll it to So now you've got the entire blueprint to build a no code AI business from scratch, but here's the thing.

26:15Starting this is simple, but scaling means months of trial and error, and that's how I help my partners. So if you're serious about building this, you can apply to work with me directly through the link below. We'll have a one to one conversation where I can figure out whether I think you're a good fit or not.

26:27And if you are, great. If not, no big deal. I'll keep giving you free value either way.

The Hook

The bait, then the rug-pull.

The video opens not with a claim but with a counter-claim: building something impressive is the hardest way to make money with AI. What follows is a 26-minute dismantling of that assumption, backed by payment dashboards, a $25M ClickFunnels award, and a business-valuation report — all on screen.

Frameworks

Named ideas worth stealing.

06:40list

The AI Aristotle System

Database Reactivation
Reviews and Referrals
Website Lead Nurturing
Missed Call Text-Back / AI Receptionist
Sales Coaching GPT
Paid Ads + AI Nurturing

Six AI employees deployed in a fixed sequence so each layer amplifies the next. Runs as a recurring-revenue system for local brick-and-mortar businesses.

Steal forAny recurring-revenue agency serving local businesses

18:20list

Niche Selection Rubric (4 Filters)

Serves physical, location-based customers
Growing market
Total addressable market greater than 10,000 locations
High-ticket per customer ($500+ transaction or $100+/month recurring)

A four-criteria scoring rubric fed into Claude to rank and select the best niche for an AI agency.

Steal forAny niche selection or market research workflow

23:44model

7-Step Sales Framework

A GPT-powered sales training framework with Intro, Discovery, Transition, Authority Positioning, Pitch, Temperature Check, and Close. Built to diagnose problems before presenting solutions.

Steal forSales training systems for service businesses

CTA Breakdown

How they asked for the click.

VERBAL ASK

25:56product

“If you're serious about building this, you can apply to work with me directly through the link below.”

Understated and brief. Appears at 10:29 mid-video and again at 26:00. The bulk of the video is genuine value delivery. The coaching offer is framed as selective — 'I'll determine if you're a good fit' — which raises perceived exclusivity.

MENTIONED ON CAMERA

17:35linkFacebook Ad Library ↗

18:20toolClaude.ai ↗

FROM THE DESCRIPTION

PRIMARY CTAWhere the creator wants you to go next.